Ruminsky

May 042020
 

There was a very good reason why I took this bottle off a shelf and tried it, even when surrounded by many other rums from equally proud old houses, better made, stronger, of greater quality, produced to more exacting standards, with less kerfuffling oin the label. And that was because I was evaluating Flor de Caña’s entry-to-mid-level rum to see whether it could or should be named to the Key Rums series. The price was attractive, and I retained good memories of an epic bender with my Newfie squaddie Keenan, where we polished off a bottle in labba time on his deck while discoursing on method, critiquing pure reason and waxing poetical on ethical conundrums.

At the time, I had long been a fan of the Flor rums, and they were among my favourite of the first 100 reviews written here, including the original 7 year old I had cut my baby rum teeth on. But back in 2010, they were not the same rums I was drinking now, nor was the same person doing the drinking. Ten years ago, for example, they really did say “7 años” on the label, and not just the deceptive looking numeral 7 without any elaboration at all. The completely meaningless, clueless, pointless and uselessbut evocative“slow aged” and “handcrafted” monikers was on both bottles, but now they had gone a step further and trademarked the former, just to make sure, I guess, that somebody else didn’t come up with the time dilation effects of being around a glass of the stuff. These days, I just pass that kind of stuff with some impatience and get right into the glass.

The nose started decently enoughwarm, fruity, welcoming. It was a bit too sharp for easy sniffing, and the burn of cheap acetone and furniture polish denigrated the experience some. Still, what came after was pleasantblancmange, bananas, cigar smoke, raisins and some molasses, a bit of tinned peaches, nothing too out of left field, or too aggressive. For a column still product pushed out at 40% ABV, it was all right, and didn’t blow the roof off, or fade into tasteless bland listlessness that sometimes characterizes such bottom shelf products.

The palate really needed work. There was quite a bit more than the nose, mindbitter chocolate, almonds, orange peel, stale cigar smoke (in an unventilated bar the day after a late closeever been in one of those?), black tea, some brown sugar and brine, sweet soya, molasses, and the further bitterness of wet charcoal and ashes. The problem was, the whole palate was unbalanced and weak. I don’t say that entirely because of the strength, though that didn’t help, but because there everything was so dialled down and faint that it took me the best part of an hour to dissect itand worse, the discordant pieces clashed and banged against each other without harmony, and instead of leading to the quiet glide of a smooth finish, it shoved brine and caramel and vanilla roughly down the gullet and pronounced itself satisfied it had given what had been paid for.

So, after trying it and feeling a distinct sense of being let down, I had to concede that the passage of ten years had changed me and my profile preferences, as well as, probably, the company.

It’s possible that the now-famous 2015 Vice magazine hit piece (about Flor’s purported responsibility for Chronic Kidney Disease which was killing workers at an alarming rate, which was long on inconvenient truths and short on contradictory evidence or Big Picture, but that nevertheless caused a partial bartender’s boycott of their rums in North America) took Flor by surprise. And in their scrambling to retain market share and recover from the mountain of bad press, they started to cut corners to save money. Or maybe they just misread the tea leaves, completely ignored the head of steam that pure single rums were just starting to make and went cheap and mass market and standard strength, instead of to the niche top end where real profits lie.

Whatever the case for the devolution of the rum from its progenitor, it cannot be considered as being an undiscovered steal. It’s not the same rum I had back then. Is it younger? No way to tellit’s a blend now, and some of the trust the company had once possessed has now evaporated, so who’s to tell? The important take-away is that drinking it didn’t make the hours fly faster, just slower, enough to get the tasting over and done with, and with less enjoyment. A decent rum this was. A good mixing agent, yes, surely. A key rum, though? Not reallyit is, in point of fact, quite a bit less.

(#723)(76/100)


Other notes

My low-to-middling opinion here is something of a minority. Several others quite liked it, so if you want some balance to my snark, check these guys out:

Apr 302020
 

By the time this review is read, digested and (incredulously) sniffed over and dismissed, somebody out there might well be sharpening pen, tablet or iphone and getting ready to verbally off me online. And no surprisewere I to repeat the hosannas of my original 2012 review of the Millonario XO, which scored what would now be considered a near-unbelievable, is-the-Caner-out-of-his-friggin’-mind? 88 points, I would never be taken seriously again. The rum has become a lightning rod for rum purists, on par with the Diplo Res Ex, Dictador, Zacapa 23 or the Zaya 21, all of which are from South America, feature big numbers and small type and fine print, are almost all soleras (named so or not) and worst of all, are all tarted up with additives of one kind or another to a degree that is off putting in the Age of Foursquare, New Jamaicans and the big Indies.

Such matters in any adulterated rum would itself wouldn’t be all that problematic if (a) these things were spelled out clearly and (b) the labelling wasn’t so self-evidently deceptive and (c) the marketing wasn’t so heavy on the bullsh*t. Rum Nation, which until recently produced and distributed the Millonario (which is made from facilities in Peru), didn’t escape such opprobrium, but since the original XO came out more than ten years back, and since so much of what RN did since then was so well received, I’m guessing some slack was granted for lesser knowledge and expertise back in the day; and as time passed reviews dried upand the Millonario brand, while it sold extremely well, fell into a sort of limbo.

But Fabio Rossi has sold off the Rum Nation name and portfolio to concentrate on this one line of rums, which he evidently prefers (he remains in a consultancy capacity for the RN brand) or which sells a whole lot better. This deserves some consideration since he does know his spirits and has been in the game of rum for over two decades, and undoubtedly picked up a thing or two. And so, when he handed me the 2018 release (which had been matured in 2nd fill sherry casks and was actually stated to have 20g/L of added sugar), although I initially backed off and mumbled something about this not being my cup of tea any longer, honour and curiosity demanded I give it a shot anywayso later I snuck back and tried it.

Let’s be clear, this is not in any sense one of the headliners of the various FB fora where people boast about scoring one. The nose is, bluntly, rather blunt. It’s like sucking a fruity snickers bar. It has a solid, smooth and aromatic nose in which the sweet hassomewhat surprisinglyless omnipresence than I would have expected. With that also comes something of a darkish tone to the experiencechocolate, toffee, molasses, coffee, nougat, vanilla and some fleshy fruitprunes and plums and blackberries I’d say, which lend a certain light citrus element that was unlooked-for and quite surprising. It’s demonstrably not a Demerara, though the resemblance is therebut a newcomer to rum might not see much difference between an ED 12 and this, were they both at the same strength.

What distinguished the taste of the rum then, and again now, through all the years, is its thick firmness which feels akin to having a solid weight brush across the tongue. The original 40% of the XO fails it nowadays (my opinion) but the intriguing thing about pushing the strength up to 50% which this has, is that it kind of works. The tastes on the palate, are, for one, much clearer: there are marshmallows, toblerone, almonds, nuts, coffee, bitter chocolate, caramel, anise, well balanced, melding pleasantly. To this are added berries, watermelon, vanilla and some breakfast spices and cumin if you focus, with a feather bed of a finish closing things offapples, chocolate, bitter coffee grounds, and again, some fruits and vanilla.

A 50% ABV rum like this, a solera (I assumethere is no age statement), sweet, fruity, heavy, firmer than the XO, less elegant than the Solera 15well, it’s not as brutal as a Caroni or New Jamaican, softer than the pot column blends of the Bajans (but not as good, sorryBarbados still gets my coin in a head-to-head)…this rum is not as bad as detractors may feel, and reminds me a lot of what I’ve often said in defense of the XO“there’s a lot more under the hood of this thing than most admit.” But that said, there’s no denying it’s not for everyone, for the same reasons.

I make no apologies for this, offer no excuses, no defenseit is what it is. It’s been sweetened, it feels sticky, it leaves a residue of aromatic sugar in your glass that any insect would happily swim and drown in, and that’s the rum’s cross to bear. Every person who reads this review and is thinking of buying or trying it, has to make their peace with that, to walk away, or give in and accept. What I maintain though, is that it’s not half bad for what it is (and as long as you come to it knowing that), which is why I score it at 79 and not below the median of 75, beneath which a rum is not at all to my taste. I wouldn’t have it in quantity and some wouldn’t have it at all; others would quaff it by the bottle, and still more would have it after dessert only, perhaps with a cigar. I don’t know all of you and what you would do. But you each know who you are. Hopefully this rambling review helps you make up your mind one way or another.

(#722)(79/100)

Apr 272020
 

After more than a decade of sampling rums from around the world, Martinique remains one of those islands to whose myriad distilleries I keep returning. Yet sometimes, when I remark on my liking for them, it’s a 50-50 chance that people wonder what I’m talking about (or why). But no list of Key Rums could possibly be complete without examples from that island, and the real issue is not so much that there has to be one (because there are many worthy candidates), as which it could possibly be and which one to start with when there’s so much choice available.

What I believe gets in the way of agricole rhums’ wider understanding and acceptanceespecially in the USAis a combination of price, low cost tabletop rum dominance (like Bacardi), that crazy distribution system they have over there (and an equally silly one in Canada), and a general unfamiliarity with the taste. These issues lead to a lack of experience with agricoles as a whole, a dissatisfaction with the (slightly higher) price, and that oft repeated sniff-and-grumble, about how they all seem to be the same.

In response I usually point to Neisson, with that subtle, oily, oddly tequila-like profile of its rhums, or Saint James’s pot still white. And such rhums exemplify what I like about the wide, wild variety to be found on MartiniqueNeisson, as described, Clement with its classical clean and almost austere profiles, and the solid and romantic quality of Saint James. There are others I’ve enjoyed over the years, of courseTrois Rivieres, Depaz, La Favorite, and othersbut when casting around for the first candidate from Martinique to include as a Key Rum, it was to these that my mind turned, and eventually at Saint James that it halted.

Saint James makes four rums as part of its regular aged lineup: the 7, 12 and 15 year old aged rums, and the white Fleur de Canne. They make many othersmillesimes, special editions, XOs, etc, (and we should never forget that amazing pot still white which will remain a perennial favourite of mine) – but for the person who wants to dive in to an appreciation of the distillery’s heart, certainly the four regulars I mention deserve to be tried first, and for the price, I think they offer among the very value-for-money “suitcase rums” anyone could ask for. And when one has to somehow chose among them for the best intersection of utility, taste, price, quality and enjoyment, I believe, in my heart, that the Saint James 12 Year old is the one to get.

To some extent, it has a lighter nose than the luscious 7 year old we looked at recently (though both are made on a creole still from cane juice, and are of the same strength, 43% ABV, similarly aged in ex bourbon casks), and it seems a little more precise, more dialled in, each note clear and distinct. There is the same deep fruity notes of ripe mangoes, peaches, vanilla, ripe cherries, and a prune or two. It manages that peculiar trick of smelling slightly sweet without actually presenting as cloying or overripe. Indeed, lighter hints of flowers and white, watery fruit come out to balance the fleshy fruits very nicely with guavas and pears, to which, after some time, one can sense honey and wax and a dusting of coffee grounds.

The palate follows along from this profile, mixing light and deep tastes in a not-too-sweet and juicy parade of mutually supporting flavours: dried fruits, raisins, grapes, guavas, ripe apples and prunes. The secondary, clearer notes of flowers and aromatic tobacco integrate well with the darker ones, providing a little bit of each, nothing in excess. In the review of the 7 year old I remarked that the grassy lightness we associate with agricole rhums was almost completely absenthere, it starts to be somewhat more evident, though still in the background and its real moment in the sun comes at the close: this ends the tasting with a surprisingly long, fruity and dry aromatic finish that somehow doesn’t brake the experience so much as goose the accelerator mischievously one last time, just to show you it can.

This is a rum that is a step up from the 7 year old but also, something of a different one. The extra ageing showed its influence, the blend is a bit betteractually, I’d love to see what a few extra points of strength might achieve with this thing. But never mind. It is a really good dram and the only surprise about it is why it’s not better known. What the 12 year old does so well, is press all buttons of our appreciation simultaneously. The Coeur de Chauffe white is the most original rum of its kind Saint James makes (in my opinion at least); the 15 is the best in overall quality and taste, and the 7 year old is good quality for money since it’s also the cheapest….but it’s just that the 12 does them all so very well, at a level high enough to make it a must-have.

You see, it’s in aggregate of the things we look for, that it comes into its own: good enough to sip, distinct enough to mix, affordable enough to buy, and all-round good enough to give as a gift without shame or apology (or to keep, for the same reasons). By making this rum, Saint James takes agricoles in an interesting, slightly offbeat and distinctive-to-the-distillery direction, and demonstrates that with skill and experience and perhaps just the simple delight in making rhum, that high-grade magic for the masses can be made in a way that doesn’t break the bank. Any rum that can do all these things at once is a keeperand a Key Rum for sure.

(#721)(85/100)

Apr 232020
 

Introduction

Brutta ma buoni is an Italian phrase meaning “ugly but good”, and as I wrote in the SMWS 3.5 “Marmite” review, describes the oversized codpieces of the “151” types of rums very nicely indeed. These glute-flexing ABV beefcakes have been identifiably knocking people into stupors for at least since the 1930s and possibly even before thatand while they were never entirely good, when it came to serving up a real fast drunk with a hot-snot shot of whup-ass, they really couldn’t be beat. Flavours were often secondary, proof-power everything.

Everyone involved with rumswhether bartender, barfly or boozehoundknows what a “151” is, and they lend themselves to adverbial flights of fancy, humorous metaphors and some funny reviews. They were and are often conflated with “overproof” rumsindeed, for a long time they were the only overproofs known to homo rummicus, the common rum drinkerand their claim to fame is not just a matter of their alcohol content of 75.5% ABV, but their inclusion in classic cocktails which have survived the test of time from when they were first invented.

But ask anyone to go tell you more about the 151s, and there’s a curious dearth of hard information about them, which such anecdotes and urban witticisms as I have mentioned only obscure. Why, for example, that strength? Which one was the first? Why were there so many? Why now so few? A few enterprising denizens of the subculture would mention various cocktail recipes and their origin in the 1930s and the rise of tiki in the post war years. But beyond that, there isn’t really very much, and what there is, is covered over with a fog suppositions and educated guesses.

Mythic Origins – 1800s to 1933

Most background material regarding high-proof rums such as the 151s positions their emergence in the USA during the Great Depressioncocktail recipes from that period called for certain 151 proof rums, and America became the spiritual home of the rum-type. What is often overlooked is that if a recipe at that time called for such a specific rum, by name, then it had to already existand so we have to look further back in time to trace its origins.

1873 Australian newspaper ad for Lemon Hart (Rum History FB page)

That line of thinking brings us to Lemon Hart, probably the key company behind the early and near-undocumented history of the 151s. It had to have been involved since, in spite of their flirting with bankruptcy (in 1875) and changes in ownership over the years, they were as far as I am aware, among the only ones producing anything like a widely-sold commercial overproof in the late 1800s and very early 1900s (quite separate from bulk suppliers like Scheer and ED&F Man who dealt less with branded bottles of their own, but supplied others in their turn). Given LH’s involvement with the rum industry, they had a hand in sourcing rums from the West Indies or from ED&F Man directly, and this made them a good fit for supplying other British companies. Their stronger rums and others’, so far as I can tell, tended to just be called overproofs (meaning greater than 57% for reasons tangential to this essay but related to how the word proof originated to begin with¹)…but not “151”.

Victoria Daily British Colonist, March 11, 1914. Ad for a 32 Overproof rum, which is what 151s were once called

Navy rums were considered the beefcake proofed rums of their day, and certainly stronger ones did existthe 69% Harewood House Barbados rum bottled in 1780 is an examplebut those that did were very rarely commercially bottled, and probably just for estate or plantation consumption, which is why records are so scant. The real question about rums bottled north of 57% was why bother to make them at all? And what’s that story that keeps cropping up, about a British / Canadian mercantile concern having something to do with it?

Earliest record of a 151 rum. the Canadian HBC – 1934, Montana, USA

Here’s the tale: the Hudson’s Bay Company (HBC) was incorporated by Royal Charter in 1670, and was not only the first great trading concern in North Americait had its origins in the fur trade and trading posts of the British-run northern part of the continentbut for some time was almost a quasi-Government of large parts of the vast territories that became Canada. Their chain of trading posts morphed into sales shops which also sold alcoholbut as Steve Remsberg remarked in relating this possibility, the story (without proof, ha ha) goes that rums with proof strengths or lower were insufficient for the business of the HBC in the 1800s: it froze in the deep cold above the Arctic Circle, and so something with more oomph was required (mind you, at that time they sold mostly brandy and gin, not rum so much, but I have no doubt that rum was also part of their overall alcoholic portfolio given their Canada’s long history with rum, and HBC’s identification with it later). This tale was supported in Charles H. Baker’s 1951 bookThe South American Gentleman’s Companion” (p. 77 and 78) where he remarkedOrdinary proof rums, shipped up to the chill winter wastes round Hudson Bay in Canada, promptly froze and burst their bottles. 151 proof was finally hit upon as proper proof to weather that cruel wintering.However, the source reference of the story itself is not cited or dated, and as Matt Pietrek noted, both Curtis and Remsburg might have used it as their source.

Lemon Hart had a strong presence in the colonies (it was big in Canada and huge in Australia through the late 1800s to early 1900s, for example), possessing connections to the main importer of rum and the Caribbean rum industry, and can reasonably be construed to have been involved in bootstrapping these efforts into an even stronger version of their regular rums to address HBC’s requirements, a theory I put forward because there really wasn’t any other company which was so firmly identified and tied to the rum-type in years to come, or so suitably positioned to do so for another major British mercantile concern². There is, unfortunately, no direct evidence here, I just advance it as a reasoned conjecture that fits tolerably well with such slim facts as are known. It is equally possible that HBC approached major rum suppliers like Man independently….but somehow I doubt it.

1935 Fairbanks Daily News (Alaska, USA) ad

Whatever the truth of the matter, by the early 1900s some kind of overproof “style”no matter who made itis very likely to have become established across North America, and known about, even if a consistent standard strength over 57% had not been settled on, and the term “151” might not have yet existed. Certainly by 1914 the strength had been usedit just wasn’t called “151,” but “32 Overproof”. (If we assume that proof was defined as 100º (57.14% ABV) then 32 Overproof worked out to 132º proof and the maths makes this 75.43%close enough for Government work for sure). Unsurprisingly, this was also the Hudson’s Bay Company, which marketed such a 32 Overproof in British Columbia as far back as 1914 (see above).

The Daily Colonist, Victoria, Vancouver Island B.C, 01 May 1914

However, I suggest that such high-powered rums would have remained something of a niche spirit given their lack of branding and advertising, and they might have stayed in the shadows, were it not for the enactment of the Volstead Act in the USA and similar legislation in Canada after the restrictions of the First World War.

That drove the category undergroundwhile simultaneously and paradoxically making it more popular. Certainly the strength of such a rum made it useful to have aroundfrom a logistical standpoint at least. Because quite aside from its ability to get people drunker, faster (and even with its propensity to remain liquid at very low temperatures of the North), from a shipping perspective its attraction was simply that one could ship twice as much for the same cost and then dilute it elsewhere, and make a tidy profit.

Although direct evidence is lacking, I am suggesting that sometime between 1920 and 1933 (the dates of American Prohibition) a consistent strength was settled on and the title “151” was attached to rums bottled at 75.5%, and it was an established fact of drinking life, though maddeningly elusive to date with precision. Cocktail recipes now called for them by name, the public was aware, and the title has never disappeared.

The Strength

So why 151? Why that odd strength of 75.5%, and not a straight 70%, 75% or 80%? We can certainly build a reasonable chain of supposition regarding why overproofed spirits were made at all, why Lemon Hart and HBC made something seriously torqued-up and therefore why subsequent cocktails called for itbut nailing down that particular number is no longer, I believe, possible. It’s just been too long and the suppositions too varied, and records too lacking.

1938 Ron Rico advertisement

One theory goes that some US state laws (California and Florida specifically) required that proofage (or a degree higher) as the maximum strength at which a commercial consumable drink could be madethis strikes me as untenable given its obvious limitations, and in any case, it’s a factoid, not an explanation of why it was selected. Ed Hamilton of the Ministry of Rum suggested that the strength was roughly the output strength of a historic pot stilldistillate would have come off after a second pass or a retort at about 75% abvbut since Puerto Rico was making rums at that strength without any pot stills quite early on (Ron Rico advertised them for being useful for cooking, which is an intriguing rabbit hole to investigate) this also is problematic. Alternatively, it might have been the least dangerous yet still cost-effective way of shipping bulk rum around prior to local dilution, as noted above. Or because of the flash point of a 75% ethanol / 25% water mix is about the ratio where you can set it on fire without an additional propellant or heating the liquid (also technically unlikely since there are a range of temperatures or concentrations where this can happen). And of course there’s Steve Remsburg’s unproven but really cool idea, which is that it was a strength gradually settled on as rums were developed for HBC that would not freeze in the Arctic regions.

All these notions have adherents and detractors, and none of them can really be proven (though I’d love to be shown up as wrong in this instance). The key point is that by 1934, the 151s existed, were named, released at 75.5%, and already considered a normand interestingly, they had become a class of drinks that were for the most part an American phenomenon, not one that grew serious legs in either Asia or Europe. How they surged in popularity and became a common part of every bar’s repertoire in the post-war years is what we’ll discuss next.

Tiki, the Beachcomber, Lemon Hart et al – 1934-1963

In spite of the 151s’ modern bad-boy reputationsas macho-street-cred testing grounds, beach party staples, a poor man’s hooch, where one got two shots for the price of one and a massive ethanol delivery system thrown in for freethat was a relatively recent Boomer and Gen X development. In point of fact, 151s were, for most of the last ninety years, utilized as cocktail ingredients, dating back to the dawn of the tiki era started in the 1930s and which exploded in the subsequent decades. And more than any other rum of its kind, the rep of being the first 151 belonged to the famed Lemon Hart 151, which was specifically referenced in the literature of the time and is the earliest identifiable 151 ancestor.

So if there was ever a clear starting point to the 151s’ rise to prominence, then it had to have been with the repeal of American Prohibition in 1933 (Canada’s Prohibition was more piecemeal in execution and timing of implementation varied widely among provinces, but in almost all cases lasted less than a decade, during the ‘teens and 1920s). Within a year of the US repeal, both Canada’s Hudson’s Bay Company liquor division and the UK rum supplier Lemon Hart had made 151-proof rums, explicitly naming them as such (and not as some generic “overproof”), and positioning them for sale in the advertisements of the time.

This came about because of the opening of Don’s Beachcomber, a Polynesian themed restaurant and bar in Hollywood, run by an enterprising young man named Ernest Raymond Beaumont-Gant, who subsequently changed his name to Donn Beach to jive with the renamed “Don the Beachcomber” establishment. His blend of Chinese cuisine, tropical-themed rum cocktails and punches and interior decor to channel Polynesian cultural motifs proved to be enormously influential and spawned a host of imitators, the most famous of whom was Victor Bergeron, who created a similar line of Tiki bars named Trader Vic’s in the post war years, to cater to renewed interest in Pacific islands’ culture.

The key takeaway from this rising interest in matters tropical and tiki, was the creation of ever more sophisticated cocktails using eight, nine, even ten ingredients or more. Previous 19th and early 20th century recipes stressed three or four ingredients, used lots of add-ins like vermouth and bitters and liqueurs, and at best referred to the required rums as “Jamaica” or “Barbados” or what have you. Then as now, there were no shortage of mixesthe 1932 Green Cocktail book lists 251 of them and a New York bartender’s guide from 1888 has nearly two hundred.

Extract from Don the Beachcomber 1941 drinks menu

What distinguished Beach and Bergeron and others who followed, was their innovative and consistent use of rums, which were identified in some cases by name (like the Lemon Hart 151 or the Wray & Nephew 17 year old), with several now-classic cocktails being invented during this period: the Zombie, the Mai Tai, the Three Dots and a Dash, the Blue Hawaii and the 151 Swizzle, among others. Not all these required high proof rums, but twothe Zombie and the Swizzleabsolutely did, and by 1941, the Beachcomber’s rum list had several 151 variants including branded ones like Lemon Hart, Lownde’s, and Trower’s….and yes, HBC.

Initially the Lemon Hart 151 was the big gun in the house and was explicitly referenced in the recipes of the time, like for the Zombie, which Beachbum Berry spent so much time tracking down. But if one were to peruse the periodicals of the day one would note that they were not the only ones advertising their strong rums: in the mid to late 1930s: the Canadian Hudson’s Bay Company liquor arm, and a Puerto Rican brand called Ron Rico (made just as the Serralles’ firm launched the Don Q brand with a newly acquired columnar stillthey acquired Ron Rico in 1985) were also there, showing the fad was not just for one producer’s rum, and that a market existed for several variations.

The fortieswar years were quiet for 151s, but by the 1950swith post-war boom times in the USA, and the rise of the middle class (and their spending power) — their popularity began to increase, paralleling the increase in awareness of rums as a whole. Tens of thousands of soldiers returned from duty in the Pacific, movies extolled the tropical lifestyle of Hawaii, and members of the jet set, singers and Hollywood stars all did their bit to fuel the Polynesian cultural explosion. And right alongside that, the drinks and cocktails were taking off, spearheaded by the light and easy Spanish style blends such as exemplified by Bacardi. This took time to get going, but by the early 1960s there was no shortage of 151 rumsfrom Puerto Rico in particular, but also from Jamaica and British Guianato rank alongside the old mainstays like Lemon Hart.

The Era of Bacardi – 1963-2000

It may be overstating things to call these years an era of any kind: here, I simply use it as a general shorthand for a period in which 151s were no longer exotic but an established rum category in their own right, with all their attendant ills.

As with most ideas that make money, sooner or later big guns and small come calling to join the party. Bacardi had its problems by being ousted from Cuba in 1960, yet had had the foresight to diversify their company even before that, and operated in Brazil, Mexico, Puerto Rico and the USA. After the dust settled, they made their own 151 in the lighter Cuban styleat the time it was made in Brazil before production shifted to Puerto Rico, and its low and subsidized price made it a perennially popular rum popskull. It was widely available and affordable, and therefore soon became the bestselling rum of its type, overtaking and outselling all other 151 brands such as the Appleton 151 white, or the Don Q 151 made by the Serralles boys in Puerto Rico and those that had existed even earlier.

The official basis of the popularity of 151s remained the cocktails one could make with them. Without searching too hard, I found dozens of recipes, some calling for the use of Bacardi 151 alone, with names as evocative as “the Flatliner”, “Four Horsemen”, “Backfire on the Freeway”, “Superman’s Kryptonite” and “Orange F*cker”. Obviously there were many more, and if Bacardi seemed ubiquitous after a while, it was because it was low-cost and not entirely piss-poor (though many who tried it neat over the years might disagree).

One other demographic event which propelled 151s to some extent was the rise of the western post-war Baby Boomer generation and its successors like Gen-Xers who had known little privation or want or war in their lifetimes. These young people raised on Brando-esque machismo and moody Dean-style rebellion, had disposable income and faced the enormous impact of American popular culturefor them, 151s served another purpose altogether, that of getting hammered fast, and seeing if one could survive itsome sort of proof-of-manhood kind of thing. Stupidity, hormones, youth, party lifestyle, the filmic romance of California beaches, ignorance, take your pick. For yearsdecades, eventhis was the brush that tarred 151s and changed their popular perceptions.

In all that happy-go-lucky frat-boy party reputation combined with the allure of easily-made, inexpensive home-made concoctions, lay the seeds of its destruction (to Bacardi, at any rate). People got hurt while under the highly intoxicating influence of killer mixes, got into accidents, did stupid and dangerous things. 151s were highly flammable, and property damage was not unheard of, either by careless handling or by inexpert utilization of the overproofs in flambees or floats. Unsurprisingly in a litigious culture like the USA, lawsuits were common. Bacardi tried to counter this by printing clear warnings and advisories on its labels, to no avail, and finally they decided to pull the plug in 2016 in order to focus on more premium rum brands that did less harm to their reputation.

That singularly unspectacular happening (or non-happening) was accompanied in the subsequent months and years by retrospectives and newsbytes, and a peculiar outpouring of feelings by now-grown-up man-children who, from their home bars and man-caves, whimsically and poetically opined on its effect on their lives, andmore commonlythe tearful reminiscences of where they first got wasted on it, and the hijinks they got up to while plastered. It did not present the nobility of the human race in its best light, perhaps, but it did show the cultural impact that the 151s, especially Bacardi’s, had had.

151s in the New Centurya decline, but not a fall

The discontinuation of Bacardi’s big bad boy obscured a larger issue, which was that these rums had probably hit their high point in the 1980s or 1990s, when it seemed like there was a veritable treasure trove of now-vanished 151 brands to choose from: Carioca, Castillo, Palo Viejo, Ron Diaz, Don Lorenzo, Tortuga and Trader Vic’s (to name a few). It was entirely possible that this plethora of 151s was merely a matter ofme tooandlet’s round out the portfolio”. After all, at this time blends were still everything, light rum cocktails that competed with vodka were still the rage, neat drinking was not a thing and the sort of exacting, distillery-led, estate-specific rum making as now exists was practically unheard of (we had to wait until the Age of Velier’s Demeraras to understand how different the world was before and after that point).

But by the close of the 1990s and the dawn of the 2000s, blendswhether high proof or notalready showed a decline in popular consciousness. And in the 2010s as independents began to release more and better high-proofed single-barrel rums, they were followed by DDL, Foursquare, St. Lucia Distillers, Hampden, Worthy Park and other makers from countries of origin, who started to reclaim their place as rum makers of the first instance. Smaller niche brands of these 151s simply disappeared from the rumscape.

The fact was, in the new century, 151s were and remained tricky to market and to promote. They exceeded the flight safety regulations for carrying on some airlines (many of whom cap this at 70% ABV, though there are variations) and the flammability and strength made many retailers unwilling to sell them to the general public. There was an ageing crop of people who grew up on these ferocious drinks and would buy them, sure, but the new generation of more rum-savvy drinkers was less enamoured of the style.

Which was not surprising, given the ever-increasing panoply of selections they had. The growing indifference of the larger drinking public to 151s as a whole was aided by the explosion of rums which were also overproofs, but not quite as strong, andmore importantlywhich tasted absolutely great. These were initially IB single barrel offerings like those of the SMWS or L’Esprit or Velier, and also juice from the Seychelles (Takamaka Bay), Haiti (the clairins), Martinique (Neisson L’Esprit 70º), and the highly popular and well-received Smith & Cross, Rum Fire, Wray & Nephew 63% White, Plantation OFTD, and on and on. These served the same purpose of providing a delicious alcoholic jolt to a mix (or an easy drunk to the rest), and were also affordableand often received reviews in the internet-enabled blogosphere that the original makers of the 151s could only have dreamed about.

Photo montage courtesy of and (c) Eric Witz from FB, Instagram @aphonik

Many such producers of 151s have proved unable or unwilling to meet this challenge, and so, gradually, they started to fade from producers’ concerns, supermarket shelves, consumers’ mindsand became less common. Even before the turn of the century, mention of the original 151s like Hudson’s Bay, Lownde’s and Trowers had vanished; Bacardi, as stated, discontinued theirs in 2016, Appleton possibly as late as 2018 (their Three Dagger 10YO 151 pictured above was gone by the 1960s), and many others whose names are long forgotten, fell by the roadside way before then. Nowadays, you hardly see them advertised much, any more. Producers who make themand that isn’t manyare almost shamefacedly relegating them to obscure parts of their websites, same as retailers tucking them away in the back-end bottom shelf. Few trumpet them front and centre any longer. And on the consumer side, with drinkers and bartenders being spoiled for choice, you just don’t see anyone jumping up on social media crowing how they scored oneexcept perhaps to say they drank one .

But the story doesn’t end here, because some producers have indeed moved with the times and gone the taste-specific route, gambling on bartenders and cocktail books’ recommending their 151s from an ever-shrinking selection.

Lemon Hart was, of course, the poster child for this kind of taste-specific Hulkamaniac of tastethey consistently used Demerara rum, probably Port Mourant distillate, for their 151, and even had a Jamaican 73% rum that boasted some serious flavour chops. Internal problems caused them to falter and cease selling their 151 around 2014, and Ed Hamilton (founder of both the website and the Facebook page “the Ministry of Rum”) jumped into the breach with his own Hamilton 151, the first new one of its kind in years, which he released in 2015 to great popular acclaim. The reception was unsurprising, because this thing tasted great, was an all-Guyana product and was aimed at a more discriminating audience that was already more in tune to rums bottled between 50%-75%. And that was quite aside from the bartenders, who still needed 151s for their mixes (as an aside, a rebranded Lemon Hart 151 was released in 2012 or thereabouts with a wine red label and was again subsequently discontinued a few years later). Even Velier acknowledged the uses of a 151 when they released a Worthy Park 151 on their own as part of the Habitation Velier line of pot still rums (and it’s great, btw). And in an interesting if ultimately stalled move that hints a the peculiar longevity of 151s, Lost Spirits used their Reactor to produce their own take on a Cuban Inspired 151so irrespective of other developments, the confluence of strength, flexibility of use and enormity of taste has allowed some 151s to get a real lease on life.

Others are less interesting, or less specific and may just exist, as many had before, to round out the portfolioDon Q from Puerto Rico makes a 151 to this day, and Tilambic from Mauritius does as well; El Dorado is re-introducing a new one soon (the Diamond 151, I believe), and Cruzan (Virgin Islands), Cavalier (Antigua), Bermudez (Dominican Republic), and Ron Carlos (USA) have their 151s of varying quality. Even Mhoba from South Africa joined the party in late 2020 with its own high ester version. The point is, even at such indifferent levels of quality, they’re not going anywhere, and if their heyday has passed us by, we should not think they have disappeared completely and can only be found, now, in out of the way shops, auctions or estate sales.

Because, somehow, they continue. They are still made. Young people with slim wallets continue to get wasted on this stuff, as they likely will until the Rapture. People post less and review 151s almost not at all, but they do post sometimesalmost always with wistful inquiries about where to get one, now that their last stock has run out and their favourite brand is no longer available. 151s might have run out of steam in the larger world of tiki, bartending and cocktails as new favourites emerge, but I don’t think they’ll ever be entirely extinct, and maybe that’s all that we can hope for, in a rum world as fast moving and fast changing as the one we have now.


Notes

  1. See my essay on proof
  2. Two other possibilities who could have developed a strong rum for HBC were Scheer and ED&F Man.
    1. Scheer was unlikely because they dealt in bulk, not their own brands, and mercantile shipping laws of the time would have made it difficult for them to ship rum to Britain or its colonies.
    2. ED&F Mann also did not consider itself a maker of branded rum, though it did hold the contract to supply the British Navy (Lemon Hart was their client, not a competitor). But by the mid to late 1800s and early 1900s, they already had diversified and became more of a major commodities supplier, so the likelihood of them bothering with developing a rum for HBC is minimal (assuming that line of thinking is correct
  3. I have a reference from the Parramatta Cumberland Argus and Fruitgrowers Advocate dated May 11, 1901 (Parramatta, NSW, Australia) that refers to a 33% Overproof LowndesRum, which, if using metric proofs, works out to 76% ABV exactly and also sheds light on how far back the Lownde’s brand name goes.
  • I am indebted to the personal assistance of Martin Cate, Jeff “Beach Bum” Berry, Matt Pietrek, and the writings of Wayne Curtis, for some of the historical and conjectural detail of the early days of the 151s. Needless to say, any mistakes in this text or errors in the theories are mine, not theirs.

1970s Cruzan 151, used with kind permission of Jason Cammarata Sr.

The List

There is almost no rum company in existence which really cares much about its own release history and when its various rums were first issued, changed, reblended, remade, re-labelled, re-issued, nothing. Nor, since the demise of ReferenceRhum website, is there a centralized database of rums, to our detriment (though in 2022, Rum-X started to become a viable replacement). So one has to sniff around to find things, but at least google makes it easier.

There is a huge swathe of time between the 1930s and the 1990s, when rum was a seen as a commodity (referred to as merely “Jamaican” rum or “Barbados rum,” for example, in a generalized and dismissive context), and practically ignored as a quality product. Unsurprisingly records of the brands and rums were not often kept, so the list below is not as good as I’d like it to be. That said, here are those 151s I have managed to track down, and a few notes where applicable. I make no claim that it’s exhaustive, just the best I could do for now. I’d be grateful for any additions (with sources).

  • Admiral’s Old J 151 Overproof Spiced Rum Tiki Fire
  • Aristocrat 151
  • AH Riise Old St Croix 151 (1960s; and from reddit page. A “St Croix Rum” was referred to in 1888 Bartender’s Guide without elaboration
  • Appleton 151 (Jamaica)
  • Ann’s Cove 151 Proof Barbados Rum (Discontinued, date unknown)
  • Bacardi 151 Black (various production centres)
  • Bacardi 151 (standard, discontinued 2016)
  • Barbarossa 151 (USA)
  • Bermudez 151 (Blanco and “standard”)(Dominican Republic)
  • Barcelo 151 Proof (Dominican Republic)
  • Bocoy 151 Superior Puerto Rican Rum
  • Bounty 151 (St. Lucia)
  • Black Beard’s Overproof 151
  • Bocador 151
  • Brugal 151 Blanco Overproof (Dominican Republic)
  • Cane Rum 151 (Trinidad & Tobago)
  • Carioca 151 (post Prohibition)
  • Caribaya 151
  • Castillo Ron Superior 151 Proof
  • Cavalier 151 (Antigua)
  • Cockspur 5-Star 151 Rum (Barbados, WIRD, Herschell Innis, made 1971-1974)
  • Cohiba 151 (USA)
  • Comandante 151 Proof Small Batch Overproof Rum (with orange peel)(Panama)
  • Conch Republic Rum Co. 151 Proof (USA, Florida Distillers Co.)
  • Coruba 151 (Jamaica)(74%)
  • Cruzan 151 (2YO)(White and gold varieties) (US Virgin Islands)
  • Cut to the Overproof (Spiced) Rum 75.5%
  • Diamond Reserve Puncheon Demerara Rum 75.5% (Guyana)
  • Diamond 151 (Guyana – 2020s)
  • Don Q 151 (3YO blend)(at least since the 1960s)(Puerto RicoSerralles)
  • Don Cristobal 151 (Dominican Republic)
  • Don Lorenzo 151 (Todhunter-Mitchell Distilleries, Bahamas, 1960s-1970s)
  • El Dorado 151 (Guyana)(Re-issue 2020s)
  • El Dorado Superior High Strength Rum (DDL USA Inc, 1980s)
  • Explorer Fire Water Fine Island Rum 150 proof (St. Maarten, made by Caroni)
  • Forres Park 151 Puncheon Overproof (Trinidad)
  • Goslings Black Seal 151 (Bermuda)
  • Hamilton 151 (Guyana/USA)(2014)
  • Hamilton 151 “False Idol” (Guyana/USA)(2019)(85% Guyana 15% Jamaica pot still)
  • Hana Bay Special 151 Proof Rum (Hawaii USA, post 1980s)
  • Havana Club 151 (post Prohibition)
  • Habitation Velier Forsythe 151 (Jamaica, WP)(2015 and 2017)
  • Inner Circle Black Dot 33 Overproof Rum (Australia 1968-1986, pre-Beenleigh)
  • James’s Harbor Caribbean Rum 151
  • Lamb’s Navy Rum 151 (UK, blend of several islands)
  • Largo Bay 151
  • Lemon Hart 151 (possibly since late 1880s, early 1890s) (Guyana/UK)(several editions exist)
  • Lost Spirits Cuban Inspired 151 (USA)(2010s)(Limited)
  • Mhoba Strand 151º (South Africa)(High Ester, Glass-Cask blend)
  • Monarch Rum 151 Proof (Monarch Import Co, OR, USAHood River Distillers)
  • Mount Gay 151 (Barbados)
  • Old Nassau 151 Rum (Bahamas)
  • Old St. Croix 151 Rum (A.H. Riise)(long discontinued)..
  • Palo Viejo 151 Ron de Puerto Rico (Barcelo Marques & Co, Puerto RicoSerralles)
  • Paramount “El Caribe” 151 Rum (US Virgins Islands )
  • ParamountWest Indies Flaming Rum” 151 (US Virgin Islands)
  • Portobelo 151º Superior Rum (Panama)
  • Potter’s Superior West Indies Rum 151
  • Puerto Martain Imported West Indies Rum (75.5%)(Montebello Brands, MD USA)
  • Pusser’s 151 (British Virgin Islands)
  • Ron Antigua Special 151 Proof (US Virgin Islands, LeVecke Corporation)
  • Ron Diaz 151 (Puerto Rico / USA)
  • Ron Carlos 151 (Puerto Rico / USA)(Aged min of 1 yr)
  • Ron Corina 151 (USA, KY)
  • Ron Cortez Dry Rum 151 (Panama)
  • Ron Matusalem 151 Proof “Red Flame” (Bahamas, 1960s-1970s)
  • Ron Rey 151 (post Prohibition)
  • Ron Palmera 151 (Aruba)
  • Ron Rico 151 (Puerto Rico)(post-1968 a Seagrams brand, marketed in 1970s in Canada; bought by Serralles in 1985)
  • Ron Ricardo 151 (Bahamas) from before 2008
  • Ron Roberto 151 Superior Premium Rum (Puerto Rico / USA)
  • Three Dagger 10YO Jamaica Rum (J. Wray & Nephew), 151 proof (1950s)
  • Tilambic 151 (Mauritius)
  • Tortuga 151 Proof Cayman Rum (1980s-1990s)
  • Trader Jim West Indies Rum 151
  • Trader Vic’s 151 Proof Rum (World Spirits, USA)

Sources

Some rum list resources

Bacardi’s discontinuing the 151

Don the Beachcomber, recipes, the rise of Tiki and post-Prohibition times

Cocktails

Other bit and pieces

 

Apr 202020
 

It’s not often we see a multi-country or multi-style blend released by an independent bottler. The trend in IBs in recent years has more been towards the exacting individuality of a single cask from a single place (or a single still, in the case of the Guyanese rums). And that makes sense, especially for up-and-coming new micro-indies, who work with one barrel at a time, for economic reasons if nothing else.

That hasn’t stopped some companies from trying to push the envelope, of course, in the never ending Red Queen’s race to wring a few extra points of taste out of a barrel. Finishes or second maturations or fancy-cask ageing regimes have been the most common method and have grained broad (though not always uncritical) acceptancethat technique is practiced by many companies, old and new, large and small (like Renegade, or Foursquare). Blends from multiple stills, pot and column, are more common now than they used to be. And in some cases, blends have indeed been made by IBs, though quite specificallymultiple barrels from a single distillery. Velier, Rum Nation and others have all practiced this, quite successfully. In a more restricted fashion, they follow the blending practices of the large international producers who keep their house marques stable for long periods and deal in hundreds or thousands of barrels.

Occasionally this tried and true recipe has been tampered with more fundamentally. Navy rums from whoever have mixed up Guyanese, Jamaican and Trini pieces in differing proportions on an effort to cash in on the famed profile. A few brave souls have messed around with different “style” blends, like mixing British and French island rums, or bringing Spanish-style rons to the party. The winning entry so far might be Ocean’s Distillery, which mixed nine different rums from across the Caribbean to produce their Atlantic Edition, for example.

1423, the Danish indie, has taken this concept a step further with their 2019 release of a Brazil / Barbados carnivalit comprised of 8- and 3-year old Foursquare rums (exact proportions unknown, both column still) to which was added an unaged cachaca from Pirassununga (they make the very popular “51” just outside Sao Paolo), and the whole thing left to age for two years in Moscatel wine casks for two years, before being squeezed out into 323 bottles at 52% ABV.

What we would expect from such an unusual pairing is something of an agricole-Bajan marriage. Those are devilishly tricky to bring off, because the light, clean, crisp cane juice taste of an unaged cachaca needs careful tending if it wants to balance itself off against the molasses profile of an aged column-still Foursquare.

What surprised me when nosing it, is how little of the cachaca was noticeable at allbecause it was new make spirit none of those peculiar Brazilian woods were part of the aromas, but neither was any sort of serious cane juice clarity. I smelled caramel, chocolates, a bit of light lemon zest, some ginger, and weak molasses. When rested somewhat longer, there were dates, brine, some low-key fruity notes, brown sugar, even a touch of molasses. Were you to sniff it blind you would not be entirely sure what you were getting, to be honest. Not a Barbados rum, for sure.

All this did not entirely work for me, so I turned to the tasting, where tawny brown flavours mixed themselves up in abundant profusion. The palate was not sweet or clear, so much, but like having a dessert meal of dates, nuts, nougat, and a strong latte doing a tango with a weak mocha. The moscatel wine finish was problematic because here it become much more assertive, and provided a sweet red-grape and floral background that contradicted, rather than supported, the softer muskier flavours which had come before. And as before, separating out the Barbados component from the Brazilian one ended up being an exercise in frustration, so I gave up and concentrated on the finish. This was relatively tame, medium long, mostly latte, breakfast spices, ginger, some pears, nothing really special.

When I asked why such an odd blend, Joshua Singh of 1423 remarked that they had such success with a Calvados aged rum in a previous advent calendar, that they thought they would try expanding the concept, and more were likely coming in the years ahead. Clearly 1423 were after a more adventurous taste-profile, and wanted to push things, go in interesting directions. Well“interesting” this certainly was. “Successful”, not so much, unfortunately. But for a company that has bottled as many good rums as they have, I think it might be worth following them down a dead-end rabbit hole once or twice, for the destination at least, if not the journey.

(#720)(79/100)

Apr 162020
 

Photo (c) Henrik Kristoffersen, RunCorner.dk

1974 was clearly a good year for barrel selection by the Scottish whisky maker Gordon & MacPhail. So good in fact that they were able to release several exceptional rums from that yearone was in 1999, the near spectacular 25 year old, which my Danish friends kicked themselves for missing when it came up for a tasting one year in Berlin. They got their own back at me by locating this slightly older version that was laid to sleep in the same year, emerged 29 years later (in 2003), and which is also a quietly amazing aged Demerara rumevery bit as good as its predecessor.

It’s too bad we don’t know enough about it. Oh, there’s all the usual labelling information that would have been satisfactory a short time back: 50% ABV, distilled in 1974, bottled in 2003 from two casks (#102 and #103), and that’s certainly better than what I grew up having to be satisfied with back in the day. But we’re greedy wretches, us rum writers, and now I want to know where it slumbered and which still it came from, what the total bottle-outturn was, and how much time it spent ageing where. That I don’t have such info is something of a minor irritant, but we forge ahead with what we have.

Where the still is concerned, we can certainly guess from the profile. I mean, just nose the thingheaven. Deep, fruity, wooden-still action all the way. Anise, blackberries, oak, ripe tart apples and overripe cherries, apricots and prunes. This is followed by molasses, dust, hay, well-polished leather upholstery, aromatic tobaccoand coffee grounds, lots of ‘em. An excellent nose, very rich, very pungent, very dark.

It tastes as good as the nose leads one to expect, and may even exceed the nose. The rum is a very dark brown, bottled at 50% ABV, just about the perfect strength for something so old and thick: enough to bring the flavours out with authority and some kick, not so strong as to burn you in the process. Here, the dark fruit panoply continues: blackcurrants, cherries, overripe mangoes. That’s joined by coffee, unsweetened chocolate, licorice, molasses, nougat, nuts and caramel. And then there’s a subtle third layer, very delicate, hinting of cinnamon, nutmeg, fennel and a freshly baked load of rye bread. The balance of the thing among these three components is really quite something, and if I had a whinge, it’s that the dry and warm finish, flavourful as it istobacco, leather, caramel, coffee, anise and breakfast spicesfeels somewhatless. It sums up everything that came before quite well, but brings nothing new to the party for a rousing encore, and is a. A minor point, really.

My first guess would be that the rum is from the double wooden PM pot still, because it lacks the rough wildness of the Versailles, or the slightly more elegant nature of the Enmore (which also tends to have a bit more lumberat least a few pencilsin the jock, so to speak). But really, at this age, at this remove, does it really matter except for us who want every single detail? I call it a Demerara, as G&M do, and am happy to have been given the opportunity to try it.

Henrik Kristofferson, who runs that somnolent and suspirant site Rum Corner (and the source of the sample) remarked in his own review that with rums this old, from that far back and for this rarity, price-to-value calculations are meaningless, and he’s right. This is a rum that’s available now probably only through sample networks, which makes it unlikely that anyone will ever get a complete bottle (let alone a complete set of all the 1974s G&M have released) unless it pops up for auction again. But I must admit, it’s good. In fact, it’s as good as the other one I tried, nearly on par with some of the Velier Demeraras from the Age, or Cadenhead’s 33 YO or Norse Cask’s amazing 32 YO (both from 1975). I wouldn’t go so far as to tell anyone who sees a bottle for many hundreds of pounds, Euros, dollars or whatever, to go drain the back account immediately and buy the thingbut if you can get a taste, get it. Get it now, and get fast, because rums like this are a dying, vanishing breed, and it’s an experience worth savouring, to see how the rums of today compare against hoary geriatric whitebeards of yesteryear, like this one. We may not see their like again any time soon.

(#719)(89/100)


Other notes

There was a third G&M 1974 bottled released in 2004 that went for auction at around £600 in 2017 (which gives you some idea how these three-decade-old vintages are appreciating), and yet another one released in 2005.

Apr 132020
 

Of all the Central American rums I’ve tried, Nicaraguan rums from the Flor de Caña facilities probably are the least like that light Spanish style so popularized by Bacardi. They inhabit a tasting style niche that isn’t quite Latin (or Cuban, if you will), but something that blends the light column still taste with something a bit deeper and richer. It makes for a nice amalgam, though it must be said that their own rums don’t always showcase that effectively, and sometimes it takes an indie to make the point with a single barrel expression. Not as a rule, not consistently, but occasionally, like here, yes.

Black Adder had done some intriguing work with their 12 YO back in 2015, and the Compagnie des Indes has released another Nicaraguan single barrel rum I quite liked, the 2004-2016 11 YO which illustrated the depth of such rums nicely. That one was fruit-forward with background notes of tobacco and spices, and possessed a certain plush softness I wasn’t expecting (previously my experience had been with Flor de Caña’s main line of commercial blended rums). So I was curious how a 17 year old rum from the Compagnie ranked against those two, and whether that additional five or six years of ageing (continental) made a discernible difference.

It did, I think. It almost seemed like there was some pot still action going on behind the scenes, upon a first sniffrubber, salt, esters and acetone, a little paint thinner. Also a nice olive and briny note, set off by sweeter aromas of tinned peaches or apricots in syrup. Some nuts and cereals backed up the chorus, and the real takeaway was the impressive manner in which the balance among these competing aspects was maintained, with no single scent dominating the experience. Even a vague salty rottenness of of overripe cashew fruit (the ones with the external seeds), added rather than detracted from the overall complexity and it was quite a bit better than the 2004 11 YO I brought out of mothballs to do the comparison.

On the palate the rum started off with something of a different vibe: the estery fruitiness I had smelled changed to a delightful sprightly young bubble gum, mint and menthol combo which opened the show in fine style. The rum felt thinner than the nose had suggested, and sharper, but that was likely just a function of the high ABV (64.9%) and again, it felt like it had more richness and depth than either the Blackadder or the 11 YO I was using as comparators. With water, additional notes crept out: honey, dates, nougat and apricots (minus the tin or the syrup this time). There were some vague sensations of oak tannins, aromatic tobacco, caramel, vanilla and a little bit of molasses backing things up, leading to a very long, dry finish of fruits, nuts, honey and coconut shavings.

My personal opinion is that some water might be useful to aid in taming the beast and bringing out subtler flavours that might otherwise be cowed (and there are a lot of those). This is one of those cases where perhaps toning the rum down to an ABV more in the mid-fifties might have paid dividends: nevertheless, I can’t complain with what Florent has achieved here, which is to coax a sterling profile out of a difficult and complex high proofed spirit. And although the Danes were the only ones who got this rum at this strength back in the day, Nicaraguan rums at full proof remain a staple of the Compagnie’s releases, all of which can trace their descent back to the quality of what was envisioned five years ago, in this deserving and near unnoticed release.

(#718)(85.5/100)


Other notes

  • 240 bottle outturn, from Barrel #NCR-30
Apr 092020
 

Rumaniacs Review R-113 | 0717

My apologies to anyone who has bought and enjoyed the Superb Tortuga Light Rum on some Caribbean cruise that docked in the Cayman Islands for the last three decades or more….but it really isn’t much of anything. It continues to sell though, even if nowadays its star has long faded and you’d be hard pressed to find anyone of the current crop of writers or commentators who has ever tried it.

The white rum, a blend of unidentified, unspecified Jamaican and Barbadian distillates bottled at 40%, is not really superb and not from the island of Tortuga north of Haiti (but from the Cayman Islands 500 miles to the west of there); it’s filtered and bleached to within an inch of its life, is colourless, lifeless and near out tasteless. It incites not gasps of envy and jealous looks, but headshakes and groans of despair at yet another downmarket rum marketed with ruthless efficiency to the holiday crowd, and which for some reason, manages to score an unbelievable “Best Buy” rating of 85-89 points from someone at Wine Enthusiast who should definitely never be given a white Habitation Velier to try lest it diminish our personal stocks of rums that really are superb.

Think I’m harsh? Perchance I suffer from enforced isolation and cabin fever? Bad hair day? Feel free to contradict what I’m smelling: a light, sharp, acetone-like nose that at best provides a note of cucumbers, sugar water and sweet cane sap with perhaps a pear or two thrown in. If you strain, real hard, you might detect an overripe pineapple, a squirt of lemon rind and a banana just beginning to go. Observe the use of the singular here.

Still not convinced? Please taste. No, rather, please swill, gulp and gargle. Won’t make a difference. There’s so little here to work with, and what’s frustrating about it, is that had it been a little less filtered, a little less wussied-down, then those flavours that couldbarelybe discerned, might have shone instead of feeling dull and anaemic. I thought I noted something sweet and watery, a little pineapple juice, that pear again, a smidgen of vanilla, maybe a pinch of salt and that, friends and neighbors is me reaching and straining (and if the image you have is of me on the ivory throne trying to pass a gallstone, well…). Finish is short and unexceptional: some vanilla, some sugar water and a last gasp of cloves and white fruits, then it all hisses away like steam, poof.

At end, what we’re underwhelmed with is a sort of boring, insistent mediocrity. Its core constituents are themselves made well enough that even with all the dilution and filtration the rum doesn’t fall flat on its face, just produced too indifferently to elicit anything but apathy, and maybe a motion to the waiter to freshen the rum punch. And so while it’s certainly a rum of its own time, the 1980s, it’s surelyand thankfullynot one for these.

(72/100)


Other notes

  • The Tortuga rum is not named after the island, but to commemorate the original name of the Cayman Islands, “Las Tortugas,” meaningThe Turtles.
  • TheLightdescribed here is supposedly a blend of rums aged 1-3 years.
  • The company was established in 1984 by two Cayman Airways employees, Robert and Carlene Hamaty, and their first products were two blended rums, Gold and Light. Blending and bottling took place in Barbados according to the label, but this information may be dated as my sample came from a late-1980s bottle. Since its founding, the company has expanded both via massive sales of duty free rums to visitors coming in via both air and sea. The range is now expanded beyond the two original rum types to flavoured and spiced rums, and even some aged ones, which I have never seen for sale. Maybe one has to go there to get one. In 2011 the Jamaican conglomerate JP Group acquired a majority stake in Tortuga’s parent company, which, aside from making rums, had by this time also created a thriving business in rum cakes and flavoured specialty foods.
Apr 062020
 

I should begin by warning you that this rum is sold on a very limited basis, pretty much always to favoured bars in the Philippines, and then not even by the barrel, but by the bottle from that barrelsort of a way to say “Hey look, we can make some cool sh*t too! Wanna buy some of the other stuff we make?. Export is clearly not on the cardsat least, not yet.

But most of it is blended with the same company’s middling rum called the Very Old Captain, which wasn’t “very” anything, not all that old, and had nothing to do with a Captain. The reason why I review itin spite of this kind of limited availabilityis because the title pushes two of the buttons that appeal to the lizard brains of all modern rumistas“Single cask” and “Pot Still.” And, even with its rather indifferent ageing and milkmaid-level strength, it shows that when they want to, companies over there can in fact do more than just issue nonsense like the Don Papa 7 year old, or play with labels the way Tanduay did with their “1854”.

Limtuaco makes some supposedly decent rums, mostly column still, from molasses. The Captain mentioned above is one, and there’s 8 and 12 year olds that look quite interesting, but all the background reading I’ve done on the company (which has been around since 1852) says that they have a pot still, and they use itnot for really strong and stern bastards of power and originality in their own right, but to make more flavourful rum that they then use to blend with everything elsesort of like a locally made DOK wannabe.

Still, if we expect dunder and funk and sweaty fruits oozing out of the glass when we pour it, well, that’s not going to happen. In point of fact, it noses with a standard profile, if a weak one. It has some briny notes, an olive or two, mostly reminding one of sucking a maggi cube; and some really faint rubber action, some acetones, nail polish, baking spices, sorrel drink, even a bit of molasses and ginger. Which is nice, but the fruits that would balance off the firmer notes are missing.

That said, I liked the nose somewhat better than how it tasted. It presented as dusty and dry, and very very lightit didn’t glide or flow across the tongue, it breathed on it (and not for long, either). There was a panoply of easy-going fruitiness hereguavas, watermelon, papaya, a red grape or two and another olive, and overall the strength did not permit anything more forceful and distinct to emerge. The finish continued this downward spiral by being practically nonexistentit was sweet it was thin, it was watery, there were some pears and papaya sprinkled with salt, and it was over before you could say “where’s the pot still?” in Togalog.

And that’s pretty much the problem. A pot still, that simple batch apparatus so beloved of Rum Geekdom, is supposed to give off some distinct flavours, at any strength. Too little of that was in evidence here, and the ageinghowever minimaldid not seem to have had much of an effect. In fact, I was told that the ex-bourbon casks were not that great to begin with (and really well-used), and the colour derived from an over-enthusiastic hand with the e150.

But if nothing else, what this over-the-counter, oddly-distributed, standard-proofed rum-for-blending-only shows, is that there is some potential here, and that Limtuaco really should try to do better with what they have to work with. I honestly didn’t think it was a complete wipeoutit was just not a stellar product, and if they ever got better barrels, put some decent ageing on it and dispensed with the caramel colouring, then we wouldn’t be confusing it with a cheaply-made and indifferent booze sold by the gallon on some small tourist-trap local island. Then we might think it’s a real rumone worthy of searching for, and buying.

(#716)(77/100)

Apr 012020
 

Introduction

If ever there was a hook, a cachet, a point of distinctiveness, something that set apart an independent bottler’s rums from the pack of baying pretenders, surely the SMWS has nailed it. Here is a bottler of primarily whiskies, that does no advertising, issues barely any rums, and yet whose rum-cred can be said to be up there with any of the Big Names. And this is in spite of their relative obscurity and rarity, and their cost. Their rums are never available on supermarket racks, only on the shelves of its own MembersRooms, its partners or onlineplus, you have to be a member to get one, and pay for the privilege then too. Quality-wise, I can’t speak to their whiskies, and I wouldn’t go so far as to say the rums are on a level with the mastodons of our worldbut their reputation even so is nothing to sneeze at.

That reputation rests partly on the distinctiveness of the tall green bottles which embrace the various rumsin my experience only Velier has anything near to this kind of presentation and then only with the main lines of the Habitations, the Demeraras and the Caronis. Then there is the Society’s marketing masterstroke of never saying which distillery produced the liquid inside, just a number, which drives newbs into transports of ecstatic confusion as they dive in to the lore of the Society and start to do their research. And lastly, perhaps most tellingly, are their bottle labels, which have not only gotten more informative (within the limits of the distillery obscuration noted above) – but also more amusing. I challenge anyone to tell me what some of their evocative titles mean, and yet, who can blame them for such a method to their madness? For, once seen and laughed ator even agreed withwho could possibly forget?

That said, for an independent bottler as renowned as the Scotch Malt Whiskey Society (hereinafter referred to as the SMWS, or the “Society”), it is peculiar how little is known about it in the rum world. Oh, whisky fans certainly know of it, and I have several friends in the rumisphere who are members, but general rumfolks? Less. And yet, it’s not an old and proud production house dating back from the quiet halcyon days of Before, from the days of Scottish bottlers of the 1950s, or Italians in the 1960s or the rum torpor of the 1970s when Bacardi ruled all with a light-rum mailed fist. It was formed, quietly and without fuss, in 1983 and based on many of the same desires and reasons that inform the modern marketplace for indies.

Beginnings

PhillipPipHills (c) SMWS

As with many such organizations we have covered in the Makers series, the Society began as an idea in the mind of one man, Phillip “Pip” Hills, a tax consultant. Raised in Grangemouth close by Falkirk, he grew up knowing pretty much only blended whisky, which he didn’t really care for. This was in the 1970s, at which point scotch whisky was in the same doldrums as persisted in rum until the mid 2000sblends were everything, cask strength the exception, and each brand went for long term taste stability. Fortunately for his taste buds, two of his friends had a farm way up north, next to a gentleman who would on occasion buy quarter casks of Glenfarclas from George Grant, and passed samples (supposedly filtered through a towel, goes onedisputedanecdote) around generouslyand those tastes from the cask that Hills tried were so entrancing for him and his own friends with whom he shared it (or to whom he spoke to about it), that they pooled their resources, and had him get in touch with Grant. He was lucky enough to fill in the spot of one of their “regulars” who had had the misfortune to pass way without passing on his annual cask allocation, and managed to buy that quarter cask for £2,500.

Clearly those people who came together in Edinburgh to get their share of that first cask didn’t stay silent, because subsequently, complete strangers would stop Hills and ask him to participate in his next purchase. This was sufficient for him to go back to Grants for two more casks, and the network effect of the participants over the next years was sufficiently strong for Hills to realize he was onto something. He felt that these whiskies were way better than the bottled blends, and if this expanding group of middle-class professional folks which comprised the buying circlethe syndicatewere turning into such aficionados, then perhaps selling single cask bottles on a more formal, paying basis was a good idea.

To do that he required an entry into the commercial whisky world, and as luck would have it, a fellow climbing enthusiast introduced him to Russel Sharp, also a climber, who at the time was head chemist at Chivas, responsible for quality. Sharp gave him a primer on the difference of the cask whiskies from bottled fare, and remarked that even if he (Hills) were to try doing this kind of semi-private bottling, legal issues such as trademarks would prevent him from using distilleries’ names on the labels. Though, he didn’t feel there was a market for it, as did all other contacts within the “regular” whisky world with whom Hills later got in touch.

Photo (c) OldLeith.comThe Vaults, when JG Thompson owned it.

The syndicateincluding Hills, actor Russel Hunter, contractor David Alison, playwright W Gordon Smith and architect Ben Tindallwas incorporated into the Scotch Malt Whisky Society Ltd in 1983, with Gordon Smith, who wanted the position, installed as Chairman of the Board, even though Hills made it clear it was a co-operative sort of undertaking since all had equal shares. The Society had the mixed blessing of being able to buy the premises of J.G. Thomson (a wine merchant) called “The Vaults” which were to be vacated as Thomson moved to Glasgow (the top two floors were condemned). It was acquired by contributions from these members of the syndicate, but as it required major repairs and upgrades, by the time restoration was done they had all lost their investmenthowever, by then the Society was doing very well via its membership dues and bottle sales, so it’s a fair bet nobody lost their shirts, and the SMWS continues to operate from that base to this day (note: for further background reading on the The Vaults, see here; and for JG Thompson’s history, here.)

Having premises, a registered society, members and a mandate, Hills now required product, and went around to the distillers of the day to source casks for the Society releases. This was a time when many distilleriesPort Ellen, Glenugie, St. Magdalene and Brora are some exampleswere closing and others were in dire financial straits, so there was no shortage of excellent casks to chose from. But he also found, not entirely surprisingly, that operating distillers at that time saw themselves as only expert selectors, suppliers of quality ingredients to make trademarked blends of consistent profile, rather than individualized whiskies with their own special distinctiveness and qualitywhich is very similar to the way Caribbean rum makers, until very recently, rarely saw their own rums as unique, or their estates’ production as selling points in their own right. This then allowed Hills to go around and buy casks which did not match the profiles for the blends the distilleries participated in, did not know how to market, and wanted to get rid of. And, perhaps as important, to get them for reasonable prices based on liters of pure alcohol per year aged, not in any way related to the cask, its type or provenance, or the quality of the whisky itself (a situation which would seem utterly insane today, for any quality spirit).

Release 1.1 with handwritten details by P. Hills

Product in hand — 1.1, the first one, was a Glenfarclas 1975 8 YO sherry cask and there were also 2.1 (a Speysider) and 3.1 (an Islay) — bottling came next. Fortunately, there was a small bottling plant in Commercial Street (a few corners away) which agreed to do the necessaries. It was decided to preserve an old fashioned, antique ethos to the appearance, and so green bottles were selected (these were common in the 1950s but being phased out by the time the Society was formed, and so also available at a much more reasonable cost). All four of the initial outturns were provided, then, in March of 1983; regular expressions were planned to be released monthly thereafter, and that has been going on almost without interruption ever since.

Hills and the first members were prepared to market the enterprise, figuring the quality of what the Society was offering in exchange for membership would more than speak for itselfbut as it turned out, he got help: one of his business partners knew the food and wine correspondent for The Scotsman newspaper and it was suggested that a whisky tasting be organized for him and his journalist friends (although the focus of their writing, for the most part, had been wine). Hills mentions this tasting with fondness as a seminal event, possibly the first of its kind, and certainly Mr. Wilson wrote a sterling encomium of the drams he had tried, not just after that first tasting in 1984, but again a year later. I do not doubt that the word of mouth engendered by those well-connected media personages, and Wilson’s pair of articles, must have more than paid for the cost of the tastings.

 

That first session turned out to be such a success that the format was copied for the initial get together of the Tasting Committee, held in the kitchen of Hills’s house in Edinburgh, and he rather ruefully admits that it was a “motley bunch”. On paper, there was nothing wrong about getting together a set of people who worked with words and knew whiskythe committee included a historian, a professor of Celtic Studies, a professor from LSE among othersbut the vocabulary simply wasn’t there (that took time to be developedanother similarity this story shares with rums) and so the quirky characteristic of the Society, that of metaphorical descriptions, was born that evening. That said, in the years that followed, Hills often wrote his own tasting notes, and the insouciant descriptions of all their bottlings has continued down to the present time, becoming part of both the lore and the cachet of the SMWS. And when you’ve got a wordsmith of the stature of David Mamet confessing that these descriptors gave him a bigger kick than the whiskywell, then you know you have something there.

Growth

Unsurprisingly, there were problems. One of the first was alluded to before and was an issue right from the start: distilleries refused to give permission to use their names, fearing trademark infringement and the dilution of their own brand by some fly-by-night cut-rate newbie on the scene who would sell substandard whisky and make them look bad. We see the same thing today with Rum Nation or That Boutique-y Rum Co. and the Compagnie des Indes, who occasionally chuck a “Secret Distillery” moniker on their labels (even though we all know it’s Heisenberg distillate, ha ha). That’s where the concept of numbering came into playeach distillery was assigned a number and as more casks from the same distillery were bought, a period separator provided the detail. So, when one drinks from a bottle numbered 111.3 (assuming it’s available), then that’s a Lagavulin, and their third cask purchase. Inevitably, it was a great marketing tactic as well, and it even became something of an underground mark of erudition to know which was which, and what the numbers meant, and that too became something of a trademark of the Society, redounding to their benefit.

An early meeting of the Tasting Committee (c) SMWS

Another issue was one that afflicts many fast growing enterprises: the inability of management to keep things under control, easier in a smaller concern than the sort of large operation the SMWS was rapidly becoming. Initially, as was natural, everyone knew everyone else and there was a familial, almost clubby atmosphere to the whole thingthe “fun” that was so important to Hills. This became impossible as membership grew. A year after 1.1 was released, the society already had well over 500 members and was bottling from Distillery #10. By the end of 1984 this was up to #16, and 1000 membersand the 10,000th member was signed up a mere four years later, by which time the distilleries number over fifty.

The Board composition changedSmith ended up resigning after a couple of years as his management style clashed with the other members, to be replaced by Mr. John Lamotte who was no more successful: like his predecessor, he was more into social advancement and a staid, stuffy gentleman’s club style, rather than simply letting things be as a gathering of cheerfully like-minded friends and irreverent aficionados. Hills, seeing that if his own vision was to prevail, finally took over the Chairmanship in the late 1980s, and stayed there until 1995.

Aside from his ideas about the social raison-d’être of the Society, two aspects of his tenure were, for him, non-negotiable. One was that of releasing blended whiskies of their own, which he refused (at the time) to countenance. “There was an element on the Board which just wanted it to make money and provide them with a place in Scotland’s dull whisky establishment,” Hill wrote to me in 2020, with just a twinge of remembered impatience. “I opposed both blended whiskies and vatted malts on the grounds that […] it would have diluted the Society’s messagewhich in those days was much harder for folk to grasp, since nobody else had done what we were doing.”

Label and bottle designs remained relatively consistent from 1983-2006

Another inviolable rule of the Society which Hills refused to budge on was the advertising, which to him meantnone. He fought many battles with the Board to prevent itbut that did not preclude canny publicity-seeking and brilliant PR, such as the previously noted tasting with journalists. Another coup of this kind was cold-calling Jancis Robinson, a notoriously unimpressible wine writer for the Sunday Times Magazine who finally agreed to meet him, perhaps to just shut him uphe flew to London with five whiskies in a suitcase and she must have really liked what she drank, enough to write a full Sunday feature. In the years that followed, he took author and journalist Paul Levy on a tour of the Speyside distilleries (in a vintage 1937 diesel Lagonda no less) for a spread in the Wall Street Journal; and there was that five-page article in Playboy by David Mamet, among others.

All these efforts raised the profile of the Society and membership not only rocketed up (10k by 1988, remember) but expanded beyond the UKthe French, Japanese and US branches were begun in 1993, followed in the subsequent decades by Canada, Singapore, Australia, Malaysia, Germany and many othersclearly, the formula was a winning one and had an enormously wide geographical spread. I am unclear as to the exact financial and operational relationships such branches have with the mothership, but as Hills remarked, when the Society expanded into other countries, it raised costs.

Sourcing and stocking barrels, bottling and mailingthe entire logistical foodchainbecame harder as the whisky world changed around them. Hills stayed on but understood his creation had perhaps outstripped him and wasn’t as interesting as it had once been, and the price demanded by RBS in 1995, for additional funds to keep the organization afloat, was more responsible financial management (meaning, it was implied, “not you”) and a concomitant loss of controlhe called it quits and resigned in August of that year. Since then he’s been writing and indulging his own interests, but emerged from a sort of self-imposed obscurity to be part of the SMWS’s 35th Anniversary celebrations in 2018 (he relates an anecdote about the doorman to The Vaults asking him for his membership ID but alas, neglects to say what the reaction was when he said it was Number 001).

Maturity

Even without him, however, the SMWS continued and went from strength to strength. They purchased two more venues in London (2000) and Edinburgh (2004), funded by a share scheme from members; Japanese whiskies were introduced for the first time in 2002 and, without Hills there to block it, the first vatted malt was released the following year. The biggest thing to hit the Society came in 2004: in a move that surprised many, the SMWS was acquired by (or sold to) Glenmorangie. The exact rationale was never stated outright, but it is likely that as it grew perhaps money became a more overriding concern and “fun” conclusively retreated. Glenmorangie allowed a larger selection of whiskies to be released, for one, and with LVMH (the parent company) having rather deeper pockets, some of the financial issues the company evidently continued to have, could be addressed.

What was the cause of these issues that might have precipitated the sale? Having to some extent createdor at least participated inthe modern renaissance of individualized single-cask Scotch whiskies released at full proof, they may have been overtaken by other independents, or distilleries themselves, who didn’t require membership to sell such products and priced them more cheaply. The expansion overseas was another factor, and the logistical difficulties of buying more whiskies to satisfy this demand was surely a third.

What this pointed to was that the Society had become less a membership club than a true independent bottler of international scope. However, this required being nimble and agile in an increasingly competitive marketplace for single cask whiskies if one wanted to retain relevance. It is therefore probably no coincidence that the earlier “standard” green bottles were replaced by the first generation of uniquely-shaped now-iconic tall green ones in 2008, possibly in an effort to lend more pizzazz and originality to their outturns and distinguish them from others made by all the competitors (I can assure you, that succeeded). That same year “Unfiltered” magazine debuted.

New Bottles & Label Design in 2017 (c) SMWS

But by 2015 Glenmorangie had other things on its mind, and their own dedicated whisky brands they wanted to concentrate on, and so the SMWS was sold on again to a group of private investors, thirty in all, some of whom were Society members themselves. The return of members to the management had a number of immediate impacts: reassurance of the rank and file membership that corporate interests were not affecting the brand, and that members themselves were at the helm; a web presence; and, perhaps more importantly, a professional warehousing schemethe society had become a stockist of some note and instead of simply buying already-aged casks they liked, partnered up with many of the distilleries and were able to buy new make spirit, put them in their own casks, practice rigorous wood management and in all ways expand their potential outturn (as an ancillary note, it would also require a very long term outlook for their maturing stocks). In 2017 they also did another redesign of the bottlesthey kept the shape and colour but tinkered with the label, making them, again, a bit more bold and energetic.

Today’s Society

These changes did not come without a price. Older members groused that the “brand” had become less than what it had been and recalled, as most will (and as Hills had) the good old days, that it was no longer fun, no longer that private, small, chummy and collegialyoung turksatmosphere which had so characterized its first years.

An older version of the logo

Also, many new and more sophisticated drinkers of whiskywho, like rummies, are now able to revel in a selection of product that a generation ago was both unthinkable and unavailablecomplained about a drop in quality and an increase in prices, forgetting or ignoring how far whisky as a commercial drink had come in that generation. Some even grumbled (or at least remarked on) that the expansion of the Society into other spirits like armagnac, cognac, gin and (heaven forbid!!) rum has been emblematic of its loss of focus.

By 2020, the SMWS was and remains the largest membership club for whiskiesor any spirits, for that matterin the world. They boast some 28,000 members in 24 countries, release whisky bottlings from over 140 distilleriesand if the speed at which their current outturns sell out is any indication, then no matter how many people resign in protest or bitterly denounce their pricing and marketing strategies, there is no question in my mind that in their own way, they have changed the whisky world irrevocably with their green bottles, and have a legion of purchasers for just about every one of them.

I should knowbecause while my own belief is that they spent years mucking about with that obscure Scottish tipple before coming to the True Faith of rum (did I say I was a wee bit biased? I might have), I’m a member also, and have not regretted it, if only because it allows me to lay hands on at least some of those fifty or so rums they’ve put out the door, and to write long historical essays like this one, as well as the reviews for the ones I’ve had. And I have to admit, had a lot of fun doing it.

The Rums

Possibly the most significant change to their whisky-only ethos Phillip Hills had so long championed and defended, came just before, and during Glenmorangie’s tenure as the owners, and that was the expansion of the lineup to include not only rum, but cognac, rye, bourbon, gin and armagnac and (in a decision that probably caused him a sleepless night or two) blended malt whisky as of 2017.

The first rums I can find any trace of were released as far back as 2001, and the strange thing is that nobody at the SMWS seems to be able to recall anything about them (other than that they existed). The Society has no online master list of everything they’ve ever issued (“I think your record keeping is much better than the Society’s!” noted Richard Goslan rather wryly, when looking at my own rum list) and photos and anecdotes are all I have.

The first rumsI believe these to be R1.1, R2.1 and R3.1 (but this remains unconfirmed)

Perhaps I shouldn’t be surprised but they were from three Big Guns of rum: Jamaica (Monymusk), Barbados (WIRD) and Guyana (Port Mourant) – I’m going to go out on a limb and suggest they were Releases R1.1 for the Monymusk, R2.1 for the Port Mourant and R3.1 for the WIRD, largely because, even though the bottles don’t look to be numbered, what else could they be? (Note: Troyk890 on Reddit’s /r/rum comment to this post, suggested not, and gave reasonshe felt they may have been special editions). Nothing else preceded them and for many years nothing came after, until a Trinidadian bottling from Providence Estate (which is not Caroni) was released in 2006. Who pioneered the move within the Society, to deal with rum, is a mystery. The source of the casks is unknown. Rum Nation might have found a rum barrel or two mouldering in Scottish distilleries years ago and bought them, but that was an exceptional case, and those days are overso most likely Main Rum / Scheer or some European broker was involved, which squares with the process most others independents go through.

In any event, the initial issues of rums in 2001 appear to be nothing more than essays in the craft, and excited probably zero interest, much as Velier’s initial offerings from the Age of their Demeraras did. People just weren’t ready for them, and whisky lovers didn’t take rum seriouslyit pains me to admit, but they had a point (back then, anyway). Even Serge Valentin, that doyen of the crisply miniscule tasting note, only took note of rum in 2010 himself. So three rums from 2001, a couple from around 2006 and then dead silence until 2012 when eight rums were offered for sale. I have no evidence that diversification and the desire for potential additional revenue streams were behind that decisionthat was the year people started to pay rather more attention to rums, you might recallbut to me it seems reasonable, even if the effort died for another four years while Glenmorangie negotiated the sale and the boys in Scotland scratched their sporrans wondering what to do with that annoyingly non-specific but very tasty drink from the Caribbean.

All funning aside, 2016 was the year we can see rums really become a part of the SMWS pantheon. The amount of distilleries got expanded to ten, from all the traditional locales like Guyana, Jamaica, Panama, Nicaragua, Trinidad and Barbados. One wonders why St. Lucia is not part of the lineup, or, for that matter anything from Antigua, Mauritius, Reunion, Japan, Asia or Australia, but we must accept that rum is a vanishingly small part of the SMWS’s knowledge base and they are, remember, primarily a whisky bottler. I’m not saying we should be pulingly grateful, but maybe a shade understanding. They don’t have anyone like us working for them (yet).

A few of The Caner’s Collection of SMWS rums….

Anyway, as of February 2021, there are some 63 rums in the master list (see below for my best effort), with more to come. There is no schedule for the Society, and remember, one has to be a member to buy them when they do come out. That membership fee might have only been £23 a year back in 1983 but it’s more now, plus the cost of the bottle itselffew new entrants into the rumworld are likely to spend that much money for something so erratically released, from a company whose specialty is not even rums.

My own opinion is that there is great potential here for the Society if people ever get bored with its whiskies; and even the rarity of the rums gives them a certain reputation and elicits grumbles of thwarted desire. We need more, not less, and affordably priced, easily available. If the SMWS ever went big time into this corner of the spirits worlds, I think there’s no telling how large that market for its rums would become or where it could end up. Although I have to admit that, like Mr. Hills, I started off by treating them as enormously enjoyable fun drinks, and wrote each of my initial reviews in that vein: if they were to become just like every other indie out there, some of that might conceivably be lostand that’s even with the insouciant and enjoyable naming of their bottles, and those amusing tasting notes.


Sources


Other Notes

  • An article this long will invariably have some errors of omission, or inadvertent (hopefully minimal) factual inaccuraciesthose are entirely my responsibility, and where pointed out, I’ll make corrections.
  • I have focused most of this bio on the activities of Mr. Hills as a lynchpin, but that should not diminish the contributions of the many others who were involved in the Societydirectly, indirectly, peripherally or in-betweenover the years: the original Syndicate of founders, the farmer named “Stan,” John Lamotte, Anna Dana, Denise Nielson, Adrian Darke, Richard Gordon, Ritchie Calder and many others.
  • In August 2021 I wrote a small piece in SMWS’sUnfilteredin house magazine, on why their members should be trying rums. In December of the same year I added a more expanded opinion relating to the Society’s rum releases, to the review of the Jamaican R 1.4

Rum Master List (as of June 2023)

Distillery R1Jamaica / Monymusk

Distillery R2Guyana / DDL (Various Stills)

  • Cask 2 1989-2001 12 YO 66.7% <Unnamed>
  • R 2.2 1991-2012 21 YO 71.4% “Too Much of a Good Thing”
  • R 2.3 1991-2012 21 YO 69.5% “Visiting a Gothic Art Gallery” (PM)
  • R 2.4 1991-2013 22 YO 67.8% “Sweeney Todd in a Victorian Kitchen”
  • R 2.5 1991-2013 22 YO 67.8% “Parfait Amour”
  • R 2.6 2003-2017 14 YO 51.3% “Banana Flambee”
  • R 2.7 2004-2017 13 YO 63.4% “Pleasing and Teasing
  • R 2.8 2003-2018 15 YO 58.3% “Out of Our Comfort Zone”
  • R 2.9 2008-2019 11 YO 62.0% “Demerara Deliciousness”
  • R 2.10 2004-2020 16 YO 59.2% “Explore, Experience, Enjoy!”
  • R 2.11 2003-2020 16 YO 59.1% “Goat Farm, Esters & Vinyl Funk
  • R 2.12 2004-2020 15 YO 57.2% “A Precious Treasure Trove
  • R 2.13 2006-2020 14 YO 50.8% “Funky Rum Flavours
  • R 2.14 2003-2020 17 YO 59.4% “Caribbean Crab Cakes
  • R 2.15 2003-2021 17 YO 58.8% “Charismatic Funk
  • R 2.16 2003-2021 17 YO 58.9% “Glue, Glorious Glue!”
  • R 2.17 2008-2021 12 YO 61.4% “Swaggering Bravado

Distillery R3Barbados / WIRD

Distillery R4Trinidad / Providence Estate

  • Cask 4 1990-2006 16 YO 50.9% “Cherry, Chocolate…”

Distillery R5Jamaica / Longpond

Distillery R6Barbados / Foursquare

Distillery R7Jamaica / Hampden Estate

Distillery R8Nicaragua / Compañía Licorera de Nicaragua (Flor de Caña)

  • R 8.1 1998-2016 18 YO 57.5% “Sneaking a Tot into Woodworking Class”
  • R 8.2 1998-2016 18 YO 57.5% “The Hunt Master Before Lunch”
  • R 8.3 2014-2016 12 YO 55.0% “Fruit and Nut Case”
  • R 8.4 2014-2019 12 YO 57.5% “Campfire in Nicaragua”
  • R 8.5 2014-2017 13 YO 68.4% “Sheer Opulence”
  • R 8.6 1998-2017 19 YO 68.9% “Nicaragua WD40 Dunderfunk”
  • R 8.7 2014-2020 14 YO 67.5% “The Volcanic Spirit
  • R 8.8 1999-2020 21 YO 57.2% “Limbo Dancing In A Kilt
  • R 8.9 2004-2020 15 YO 67.4% “Beef Twerky

Distillery R9Panama / Varelas Hermanos

  • R 9.1 2004-2017 13 YO 61.8% “Music for the Rockers of Rum”
  • R 9.2 2004-2017 13 YO 62.0% “Paddington Bear’s First Sip”
  • R 9.3 2006-2017 11 YO 60.8% “Caramel Custard Doughnut”
  • R 9.4 2004-2017 13 YO 62.1% “Chocolate Chili Combo”
  • R 9.5 2008-2017 9 YO 64.4% “Stem Ginger and Treacle Tart”
  • R 9.6 2004-2019 15 YO 61.6% “Sugar Sweet Sunshine”
  • R 9.7 2004-2019 15 YO 62.0% “Patacones with Pikliz”
  • R 9.8 2006-2020 14 YO 59.1% “Treacle Thyme
  • R 9.9 2008-2021 13 YO 63.0^Challenging Conventional Wisdom
  • R9.10 2006-2022 16 YO 57.9% “Soothing Sensation

Distillery R10Trinidad / Trinidad Distillers (Angostura)

Distillery R11Jamaica / Worthy Park

Distillery R12Belize / Travellers

  • R 12.1 2007-2017 10 YO 66.2% “Morello Cherry Delight”
  • R 12.2 2007-2018 11 YO 65.7% “The Stuff That Dreams Are Made of”

Distillery R13Trinidad / Caroni

  • R 13.1 1998-2018 20 YO 62.3% “Deep dark and Brooding”
  • R 13.2 1998-2020 20 YO 62.1% “Ready Made Marmalade
  • R 13.3 1998-2020 20 YO 62.5% “Havana, Madagascar & Tahiti
  • R 13.4 1998-2021 23 YO 61.8% “Bizarre, Bonkers & Brilliant

Distillery R14Guyana / DDLPort Mourant

  • R 14.1 1991-2021 29 YO 58.6% “Papaya The Sailor

 

Mar 292020
 

Let’s dispense with the origin story right away. Call me jaundiced, but after doing this for over ten years, I not only roll my eyes when I read about rum heritage and pirates and prohibition heroes and (in this case) rum-running schooners, but fight a near-overwhelming urge to fall asleep. The facts are as follows: this is a rum named after a boat; it is made by Bermudez in the Dominican Republic; launched in 2012; it is claimed to be 18 years true ageing (a statement that is something of a bone of contention); it is a light, standard-strength Latin-style ron, imported to the US by the spirits division (35 Maple Street) of a direct-to-trade wine merchant (The Other Guys Inc) owned by a spirits company that itself had started with wine (3 Badge Beverage Company).

Kirk & Sweeney have always maintained, as have those who talked to Bermudez, that the rum is aged a full X years (12, 18 or 23). The two points that make people uneasy with that statement are the labels, where it says, as in this case, “18 Years” and not “18 Years Old, (thereby skirting any possible accusations of of misrepresentation) and the price, which is deemed by many to be simply too cheap for a rum that old. Moreover, the profile doesn’t seem to be quitethere, and if it needs help from what are clearly discernible additions, you can see why the suspicions fester.

This is not to say that there isn’t some interesting stuff to be found. Take the nose, for example. It smells of salted caramel, vanilla ice cream, brown sugar, a bit of molasses, and is warm, quite light, with maybe a dash of mint and basil thrown in. But taken together, what it has is the smell of a milk shake, and there doesn’t seem to be much in the way of startling originalitynot exactly what 18 years of ageing would give you, pleasant as it is. It’s soft and easy, that’s all. No thinking required.

On the palate this continues, and to the shortcomings of a rather straightforward series of tastesmore vanilla, molasses, salted caramel, almonds, cream cheese, a touch of leather and yes, more ice creamis added the strength, 40% ABV, and just too much sweetness, which is simply not enough to make any of the flavours pop and sparkle. It’s a thin juice, over-sweet, over-vanilla-ed, a slumgullion, and the short and unexceptional finish which just repeats the same notes, does more to bore than impress. We could perhaps permit the K&S 12 year to pass muster on that basisfor something half again as old, such indulgence is not available, sorry.

Now, that’s my considered opinion. But that said, the rum has had fervent adherents who really stand by its charms, though it is unclear whether that’s because they don’t have a decent base of comparison, or simply prefer and are used to light rums. Chris Nell of Drinkhacker gave it a solid A- in 2015. Kara Newman awarded 93 points in an undated Wine Enthusiast mini-review, and Influenster gave it 4½ stars out of 5 which was also the general opinion of the many comments on that tasting note. Flaviar aggregated it at 8.5/10. Eric Zadona of EZdrinking probably nailed it when he remarked in an unscored 2017 review, that it would appeal to the Zacapa-loving crowd. The two best reviews available onlinenone of today’s crop of regulars have botheredcome from Diving & Chilling, in an lengthy unscored essay that touched on all the high (and low) points and disliked it, and Dave Russell of Rum Gallery who did the same in his crisp style, and loved it (9.5 points). And we would be remiss if we didn’t mention that group-sourced scoring website Rum Ratings, where the majority of the 143 posters rated it 8 or 9 points.

It may have fallen out of favour with today’s more educated and vocal rum drinkers, what with the increased popularity of the Caribbean full proofs from the estates and distilleries, and the European independents. If it sells briskly in the US (from whence most of the positive commentary originates), perhaps it’s because it sells in the US, and part of the reason for that may be that they are so starved for choice that if it looks cool and tastes halfway decent (which this does), it’ll move. So, summing up, if what you’re after is a cool looking bottle within which are ensconced light, unaggressive flavours, you’ve come to the right place. Step up and pays your money because so as long as you like rums like the Dictador, Diplomatico, Zacapa, Opthimus 18 or El Dorado 12, then you will be quite pleased with what you’re getting here.

(#715)(79/100)


Other Notes

Because the case of its doubted age is not proven with certainty, I have elected to continue using theYears Olddescriptor in the titlebut I use it with reservations.

Mar 252020
 

Rumaniacs Review #112 | 0714

Bought at an auction for curiosity and an interest in old rhums, it was dated in the listing to the sixties or seventies, and because of its association with two other (Bardinet) bottles from Martinique, it was also deemed to be from there (the info was provided by the seller, so it strikes me as reasonable).

The address given on the label is now a modern building which houses a Hermes shop, and one of the only clues that an online search provides is a 1906 listing from the Milan International Exhibition, which notes Vernhes of Pantin (which is in Paris) as dealing with liqueurs; they used to make some low-proofed cocktails-in-a-bottle under the brand name Paquita. It doesn’t seem to exist any more. Probably a merchant bottler than, or a shop with a few personalized bottlings and creations of its own. (The other name on the label, L. Ruel of Poitiers, is a printing establishment dating back to 1854 and still in business today).

ColourAmber

Strength – 40%

NoseThere’s a robust wine-like aroma to the whole experience here. Dark re or black grapes, very ripe, plus cherries. I think its provenance in the French islands is likely accurate because the crisp snap of green apples and subtlety of light fruits points that way. But if so, pre-AOC (of course) – there’s bags of dark fruit going off, and a sort of counterpoint of rottenness that reminds me of both grappa and (please bear with me) the musky sharpness of burning mosquito coil.

PalateIt’s faint and thin (par for the course for a standard strength rhum) and crisper and clearercleaner is as good a word as any. Tastes of tart white fruits and apples, ginnip, soursop and sour cream. I liked the softer tones that came in after a whileflambeed bananas, blancmange, red wine, iodine and something sulkier and unripe balancing it off. But still too weak to seriously appeal

FinishWarm, dry, wine-y, some grapes and fruits, unexceptional in every way.

ThoughtsOverall, it’s like a rich and deeply-fruity modern agricole, and if it was made today I’d say it was from Guadeloupe. Impossible to tell now, though, which is highly frustrating for any who like deep diving into these things. We’re going to see lots more of such obscure bottlings soon, as records get lost or destroyed, and the ownersdescendants or inheritors or lawyers sell them off.

(80/100)

Mar 232020
 

Photo (c) Excellencerhum since mine turned out to be useless

If I had a single regret about tasting this exceptional cask strength millésime rum from Trois Rivieres which was distilled in August 2006 and bottled eight years later, it’s that I neglected the opportunity to find and try the single cask version of the same vintage. That one was bottled at 43% while the cask strength I was trying here was more than ten points higher, and it would have been fascinating to see how they ranked against each other.

Yet even without that comparison, there’s no doubt when you put together a range of variously aged agricoles (as I had the opportunity to), the Trois Rivieres Millésime 2006 is going to be right up there in the rankings when the dust settles and the arguments are over. Not just because of its strength, which is spoiling-for-a-fight-strong 55.5% ABV, but because of excellence of its assembly. Trois Rivières has made one of the best indie agricole bottlings ever (the Chantal Comte 1980), and here, for themselves, they have done something almost as good.

The Trois Rivières Brut de fût Millésime 2006 (which is its official name) is relatively unusual: it’s aged in new American oak barrels, not Limousin, and bottled at cask strength, not the more common 43-48%. And that gives it a solidity that elevates it somewhat over the standards we’ve become used to. Let’s start, as always, with the noseit just becomes more assertive, and more clearly definedalthough it seems somehow gentler (which is quite a neat trick when you think about it). It is redolent of caramel and vanilla first off, and then adds green apples, tart yoghurt, pears, white guavas, watermelon and papaya, and behind all that is a delectable series of herbsrosemary, dill, even a hint of basil and aromatic pipe tobacco.

That’s all fine, but agricole aromas are usually a cut above the norm anywayI’d have been disappointed if I was displeased. What really distinguishes the 2006 – the year was apparently a very good oneis the palate. It’s a smorgasbord of macerated fruit (apricots, papaya, pineapple and apples), some light but clear florals, crushed hazelnuts, honey … and marshmallows. It all comes together in a delectable combo of sweet, crisp and mellow tastes that almost demands to be had neatand all this time, the profile continues to be rock-solid rather than sharp or clawing, going right down the line to the fruity, tart, citrus-y finish with its last fine dusting of coffee grounds, crushed nuts and vanilla.

How they developed and assembled it in such a way that the high ABV was completely tamed and smoothened out without losing any of its force, is a mystery. The balance and complexity harmonize well, it’s tailor made for a late night sip and it encourages rhum appreciation. It’s unlike the rhum we looked at last week, even an opposite: the La Mauny was a low-rent starter rhum made to accompany cheerful and noisily boisterous back-alley socializing, while the 2006 demands somewhat more reflection and is, perhaps, better for that purpose. But to cut a long summary short, I’m just and simply impressed, and maybe I should stop writing, go out there, buy another one, and share it with my domino-playing squaddies. Because I’m pretty sure they’d quaff this one by the glassful.

(#713)(86/100)


Other Notes

  • There are two variations of this Millésime: the 2006 Private Vintage (45%) and the 2006 Single Cask (43%). Entrhums out of Belgium sampled them here (French). Seems like I’m not the only one to really like Trois Rivières.
  • My personal opinion is that this is not quite as good as the TR 1986, but a smidgen better than the TR 1975
Mar 192020
 

Staying with some of the lesser-known agricoles I’ve delayed writing about for far too long, let’s talk about La Mauny for a bit. This is one of the larger establishments on Martinque, and now owned by Campari, which bought both it and Trois Rivieres in late 2019, ending nearly three hundred years of (various) families’ or witless conglomerates’ control over it. That history is a bit lengthy, so I’ll put it at the bottom and dive right in to the main schtick.

The La Mauny distillery remains one of the largest in Martinique, both for its planted cane area and for its production. Each year, it grinds around 30,000 tonnes of sugar cane , more than half cut by hand, to produce three million liters of agricultural rum. The Heritage 1749 – that date refers to the estate’s foundingis, for all its grandiose titling, something of an entry level rhum, not one of the heavily aged, much-fussed-over badasses that establishes a candidacy for a rhum-halo. It’s 40% ABV, column distilled from cane juice, aged between one and two years in French oak and then given three months in porto casks for a bit of finishing.

Whatever the porto influence was, it didn’t make itself known on the nose, at least not noticeably. The whole thing was relatively mild, and displayed very musky, earthy, loamy initial scents at the beginninggradually there were replaced with vanilla, caramel, and deep dark fruits, mostly plums and overripe prunes. The crisp and light grassiness of the sort of agricole rhum with which we are more familiar, was almost entirely absent at this stage, but I had to admitit surprised me (and that doesn’t happen all that often these days).

Okay so, on to palate. Straw yellow in the glass, it was softer and less intense, which, for a forty percenter, was both good and bad. Here the grassy and herbal notes took on more prominence, as did citrus, some tart unsweetened yoghurt, honey and cane juice. The youth was evident in the slight sharpness and lack of real roundnessthe two years of ageing had some effect, just not enough to sand off everything that rasped, and additional hints of red grapes, wine and nuttiness showed the porton had done its thing about as well as could be expected. As for the finish, mehshort, slightly sweet, lemon meringue pie, some vanilla, a flower petal or twoand a dark wet earthy aftertaste, very mild, very faint, that took me back to the nose.

To be honest, it’s not really very interesting. The Porto finish saves it somewhat from being a bore and a dismissive “it’s just another rum” remark. But even so, I doubt it’ll ever be asked for by name in some upscale joint or to fill out the edges of a home bar. To me, it’s very much like that King of Diamonds rum DDL used to make: a cheap working man’s blue-collar friend, meant to be had in the village or a cheap back-alley cafe with ice, laughter, dominosand to wash down rough conversations about life, not meandering discussions about the esoteric meanings of Balzac or Baudelaire. That might be a little esoteric for an explanation of how I perceive this young rhum, but it encapsulates what I think of it perfectly.

(#712)(80/100)


History

La Mauny was founded in 1749 when Ferdinand Poulain, count of Mauny (in northern France), acquired the estate via an advantageous marriage to the daughter of a local planter, and established a refinery there. In 1820, with Martinique becoming more important to France after the loss of St Domingue (Haiti), La Mauny invested in a still and began agricole production. Unfortunately, consistency of ownership proved elusivea pattern that would not significantly change for the next centuriesand the estate passed through several hands over the succeeding generations because of poor management, financial or production difficulties, or familial squabbles. At various times the Code and Lapiquonne families held ownership, and although the family of Tasher de la Pagerie, whose daughter Josephine married Napoleon, expressed an interest, negotiations fell through.

In 1923 La Mauny was sold to Théodore and Georges Bellonnie who enlarged and brought in new facilities such as a distillation column, new grinding mills and a steam engine. The distillery expanded hugely thanks to increased output and good marketing strategies and La Mauny rhums began to be exported around 1950. In 1970, after the Bellonnie brothers had both passed away, the Bordeaux traders and old-Martinique family of Bourdillon teamed up with Théodore Bellonnie’s widow and created the BBS Group. The company grew strongly, launching on the French market in 1977. Jean Pierre Bourdillon, who ran the new group, undertook to modernize La Mauny. He began by reorganizing the fields in order to make them accessible to mechanical harvesting and built a new distillery in 1984 (with a fourth mill, a three column still and a new boiler) a few hundred meters from the old one, increasing the cane crushing capacity and buying the equipment of the Saint James distillery in Acaiou, unused since 1958.

The musical chairs of acquisition and disposal, however, were not over. In 1994, Martini and Rossi sold BBS the Trois Rivieres Distillery, where the enormously popular Duquesne rum was also made (note that in 1953, the Marraud de Grottes family who owned Duquesne, bought Trois Rivieres, not the other way roundthey then sold to M&R). BBS kept Duquesne and the Trois Rivieres distillery going until 2003, when they closed it and sent its column stills to La Mauny, where TR rhum continues to be made.

The BBS Group was subsequently bought by the Reunion sugar refining company Quartier Francais in 2007, but they let it go again in 2010 to Tereos (previously Beghin-Say) – all these companies dealt mostly in sugar, but had nothing to do with the spirits industry. Tereos sold the BBS division and its brands in 2011 to la Martiniquaise, whose speciality was spirits and where the fit was better. But this created a problem, since La Martiniquaise already owned the Saint James, Dillon and Old Nick brands and producing estates, and getting ownership of BBS would give them control more than 60% of rhums produced in the French Islands. The Competition Authority therefore mandated that La Martinquaise divest part of their portfolio, which they did by selling on BBS to the Cyrille Chevrillon Group (who again, had absolutely nothing to do with rhumthey were into pharmaceuticals, insurance, flowers and printing, for example). The story stops (for now) in 2019, when the Campari Group announced the acquisition of the Trois Rivières, Duquesne and La Mauny brands, for $ 60 million, which is where things lie for the moment.

Sources:


Other Notes

Admittedly, this is something of an obscure rhum and the only other review I found was from that undiscovered treasure of a Japanese site, Sarichiii, run by one of the few ladies in the rum blogosphere. There is a single notation in Rum Ratings with a score of 3/10, which I’ll include for completeness, but not because I think it’s a review.

Mar 162020
 

With all those distilleries dotting the landscape of Martinique, one could be forgiven for thinking there’s rather little to chose among the agricoles they make aside from canny marketing. I used to think so myself, until I began to amass an ever-increasing series of tasting notes and memories on these rhums from the myriad estates, and realized that there are indeed noticeable points of difference between any one and any other. And that’s not just between the distilleries, but among the various expressions issued from the same one, as well.

Saint James is a good example of this, with their pot still white being a world away from their 7 year old; there are the various Neisson or Bally releases, and another is La Favorite, with their dissimilar pair of the Cuvée Privilège and Cuvée Spéciale. All the others follow similar trajectories of quality and variation

But these are perhaps bad examples. They are good rums, prestige rums, aged a bunch, known as special. At the same time, down by the docks, at the layman’s end of the spectrum for everyday hooch, lurks the La Favorite Coeur Ambrėa cousin to their Rhum Vieux we looked at some years back and similar to most entry-level offerings usually ignored by the cognoscenti but snapped up by the unpretentious and had just so.

The Ambrė is cheap, it lacks any sort of serious pedigree (18 months ageing, 45% ABV), and you’d think there’s nothing to distinguish the humble Martinique-made, AOC-compliant rhum from any other bottom-feeding prole-supplying ambre out on the market made by the other maisons on the island.

Wellyes. But don’t rush too quickly past this young rhum from la Favorite just yet, because I think that for what it is, it’s not half bad. Just take a sniff at it: the nose is sharp and a bit unrefined, yet remarkably clear for something so youngit has some herbs, some citrus, it’s a shade musty and dry, and also presents a nice amalgam of vanilla, cereals, rye bread and gruyere.

You are, admittedly, met with something of a blast of the pepper shaker when you taste it. Stay with it and it evens out nicelythere’s sweet and salt, crushed almonds and walnuts, musty rooms in need of dusting, straw baskets, and fresh cut lumber/ Quite a bit for something so young, I’d say, and that’s not even allyou get some herbals, grass, florals and light oakiness as well. Plus a twist of lemon zest. All of this concludes with a sharp and unrefined finish of grass, green apples and grapes, some bitter chocolateit’s too ragged and jagged, though, which shows its youth and kind of messes up the good stuff that came before.

Overall, it needs some further ageing to be appreciated as a drink in its own right and since La Favorite has a few others up the value chain, they make no bones about relegating it as low-end cocktail fodder. But I submit that it does possess a certain crisp liveliness, an unanticipated quality which its price and appearance don’t entirely convey. Admittedly, there aren’t a whole lot of tastes running around begging to be noticed, and the complexity is pedestrian at best. What I like is that it never pretends to be other than what it is, and those notes that were discernible are reasonably well-defined, mesh decently, and provide an interesting experience. For an agricole rhum less than two years old and costing in the forty-buck range, that’s hardly a disqualifier. In fact, I think it’s something of an achievement.

(#711)(80/100)


A quick history:

La Favorite is a small family owned distillery in Martinique which has an annual rum production of around 600,000 litres. The original sugar plantation was initially called “La Jambette” for a small adjacent river, and was renamed La Favorite in 1851 when Charles Henry acquired it, and subsequently installed a distillation apparatus and began making rhum; anecdotes refer to the islanders calling it their favourite rhum, or Napoleon himself remarking it was his, but who knows. The company ran into financial difficulties in 1875 (maybe this was due to the establishment of the French 3rd Republic, and the defeat of the monarchists whom the planters supported, but that’s outside the scope of this brief bio).

Somehow the plantation limped along until 1891 when a hurricane did so much damage that the whole operation was shut down for nearly twenty years. Production recommenced in the early 20th century (1905 per the website, though other sources say 1909) when Henri Dormoy bought the company from Mr. Henry and added a railway line through the plantation. The boost given by the first world war allowed La Favorite to become truly commercially viable and it has been chugging along ever since, still using steam powered distillery apparatus, hand-glueing the labels to the bottles, and manually applying the wax over the top. Since 2000 when Henri’s own son Andre (who had bought the shares of the distillery from the other family members) died, his son Paul Dormoy has run the show there, and was joined in turn by his own son Franck in 2006, making it one of the few family owned establishments remaining on the island.

Mar 122020
 

The Cor Cor “Green”, cousin to the molasses-based “Red” (both are actually whitethe colours refer to their labelshues) is an order of magnitude more expensive than its scarlet labelled relative, largely because it is made from cane juice, not molasses, and therefore rather more seasonal in production. The question is, how does the cane juice white compare when run up against its intriguing (if off-beat) molasses-based white. Both are, after all, made by the same master blender who wanted to apply an awamori sensibility to making rum.

Tasting the Red and Green side by side, then, is an instructive experience, akin to doing a flight of white Habitation Veliers. Given that everything else is constantsugar cane, the pot still distillation apparatus, the resting in steel tanks (neither is “aged” in the classical sense), the lack of any additives or filtrationthen the only thing that should make a difference in the taste is the molasses versus cane juice, and the length and method of the fermentation cycle.

But even that is quite enough to make a clear difference, I assure you. The Green is most definitely not the Red, and is discernibly an agricole style cane juice rum with all this implies, filtered through the mind of the Japanese culture and love for their own spirits. However, let it also be noted that it is not a standard agricole by any meansand therein lies both its attraction to the curious, and potentially its downfall to the masses.

To illustrate the point, consider how it noses: it’s intriguing and pleasantly flinty, and has the initial tang of mineral water into which have been dunked some salt and olives, a sort of poor man’s martini. There is a background of sweet and light florals and white fruit, and if you stick with it, also something more maritimeseaweed and iodine, I suggest. It’s mild, which is a function of the living room strength at which it’s issued (40% ABV), and the memory you’ll carry away from smelling it, is of the sea: brine and iodine and herbaceousness, only partially balanced off by sweeter and lighter components.

The taste is where the resemblance to a French island agricole comes more clearly into focus. Sweet sugar water, fresh-cut grass, citrus peel, some eucalyptus and gherkins in pimento vinegar, and a very nicely balanced series of light fruit notespapaya, guavas, pears, watermelon. As I said above, it’s different from the Red (to be expectedthe sources are Montague and Capulet, after all) yet some minor family resemblance is noticeable; and although the rum tastes a little watery, the finish lasts so long and it coats the mouth and tongue so well, it allows it to skate past such concerns, leaving behind the fond memories of miso soup, pimento, apple cider and some citrusand, of course, an olive or two.

Even though the Green was offbeat in its own way, I liked it more than the Red. It’s not really a true agricole (comes off a pot still, for example, produced with a different distillation philosophy) and lacks something of that feral nature of those whites bottled in the Caribbean that have spoiled me. Clairins and blancs are a take-no-prisoners bunch of badass 50% rowdies, and I like them precisely for that air of untamed wild joy with which they gallop and spur across the palateand the Green is not at that level.

So, it’s unusual, and decent, and complies with some of the notes we want and look for in a cane juice rum. It’ll excite some interest in the regular rum world for sure. But to my mind it’s not yet aggressive enough, strong enough, good enough, in a way that would make a bitchindaiquiri or a ti-punch, or cause a drinker to wake up, sit up, and say wtf in Japanese. Not yet. Though admittedly, if they stick with it and continue developing juice like this, then they’re getting close to making a rum that does precisely that.

(#710)(82/100)


Other Notes

The label is a stylized map of South Borodino island (the Russians named it so in the 19th century after the ship Borodino surveyed itthe Japanese name is Minamidaito) where the distillery is, overlaid with a poem I’ll quote here without comment:

Bats, dancing in the night sky
Suspended magic, falling in drops
These are the things
That make men and women covet love
This is the magic of rum,
a sugarcane love potion

Mar 092020
 

In a time of exploding visibility of masterful ladies in the rum worldJoy Spence, Maggie Campbell, Trudiann Branker, Karen Hoskins, Dianne Medrano, and so many othersit’s good to also remember Chantal Comte, who bottled her first rum in 1983 (it was a Depaz, and possibly even this one, though I’m still tracking that down), who has fiercely and doggedly stuck with her first love of the French islands’ rums in all the years from then to now. She is, in my opinion, along with Tristan Prodhomme, one of the undiscovered treasures of the indie bottling scene.

Yet her rhums remain peculiarly elusive: it’s rare to find a review of anything the woman has released, let alone any of the older bottlings, and this in spite of the fact that the quality of her wares is beyond dispute. A few years ago a newspaperman in Trinidad wrote about a secret handshake that united the underground lovers of Luca’s Caronis, but the statement really should be applied to hersand most especially for the one she herself considers her favourite, the Depaz 1975, which is almost as good as the utterly spectacular Trois Rivieres 1980 I was fortunate enough to find all those years ago.

The full and rather unwieldy title of the rum today is the Chantal Comte Rhum Agricole 1975 Extra Vieux de la Plantation de la Montagne Pelée, but let that not dissuade you. Consider it a column-still, cane-juice rhum aged around eight years, sourced from Depaz when it was still André Depaz’s property and the man wasastoundingly enough in today’s markethaving real difficulty selling his aged stock. Ms. Comte, who was born in Morocco but had strong Martinique familial connections, had interned in the wine world, and was also mentored by Depaz and Paul Hayot (of Clement) in the late 1970s and early 1980s, when Martinique was suffering from overstock and poor sales.. And having access at low cost to such ignored and unknown stocks allowed her to really pick some amazing rums, of this is one.

Still, if we disregard the bottle and just do the pour, the mud-brown liquid does not, at the inception, inspire. That misleading first impression lasts about as long as it takes the nose to take the first sniff. Because it’s thick, it’s fruity, it’s juicy and it feels solid enough to get your teeth into. The whole thing is a smorgasbord of fruitsripe pineapple and mangoes for sure, pears, white guavas and papaya (all the light hits of the agricole pantheon)…but also more dark fruits than we usually associate with rhumsblack grapes, kiwi fruits, rich plums, dates. No tartness here, though a whiff of citrus peel pervades the background, just a combined fruit smoothie in harmonious combination with a trace of molasses, cereal and chocolate brownies

And that’s not all: the palate is equally complex and well-crafted, and at 45% – usually a middling strength which can be too soft or delicate or thin if done indifferently or badlyit expands the tableaux of observable notes. It melds the soft smell of old leather satchels with pears, herbs, spices, coffee grounds and a touch of brine, and if you hang around long enough the light acidity of citrus peel and tartness of sour cream coil behind and lend some texture and depth. Which is to say nothing of the delicate grassiness and softer caramel hints that you can almost, but not quite, tastethey are sensed rather than experienced, and just enhance the supple, smooth drinking experience. I would have preferred the finish to be a little longer and perhaps a shade more emphatic, but overall, the closing notes of prunes, apricots, ginger, 5-spice and light sugar water was quite enough to give the rhum a lovely, low-key send off.

Clearing away the dishesthis is not a rum that revels in strength and furious points of power. It lacks decisive and clearly discernible tastes like funk or woodsiness. What it does do, and well, is subtly combine the component profiles while at all times allowing the drinker to pick up some element that pleases, and identify it precisely within the amalgam. It’s interesting that Ms. Comte remarked once that she felt a product (rums) so complex and of such quality could notshould not! – possibly be overlooked or despised the way it was, just around the same time as Luca Gargano was coming to similar conclusions over at Saint James: one gets the impression she’s followed that principle ever since, of not worrying about singular taste profiles, but more pleasing symphonic harmonies.

Anyway, the Depaz 1975 is, at end, a rum that reminds us what a long journey agricoles have made since back in the 1980s when it came out. It starts off by seeming quite ordinary, an agricole like many others we’ve triedthen it gathers force and power, it gets better with every passing sip, and by the time you’re done it will take its place as one of those rums you can’t imagine yourself forgetting. Deservedly so, in my opinion, for here is one of a series of bottlings which raised the bar for the French Caribbean islands, indie bottlings and La Maison de Chantal, and forced everyone to sit up and pay attention. We have never forgotten, and they have never looked back, and that’s all as it should be.

(#709)(89/100)


Other Notes

  • Many thanks to Sascha Junkert and Johnny Drejer for their forbearancethey both know why 🙂
  • Outturn unknown, exact age unknownI think it’s around 8-10 years old. A query is pending.
Mar 052020
 

Given Japan has several rums which have made these pages (Ryoma, Ogasawara, Nine Leaves, Helios, Seven Seas), by now most should be aware that just about all of them source their molasses out of the southern islands of Okinawa, if not actually based there themselves. The Grace distillery, who make the Cor Cor line of rums, conforms to that informal rule, yet is unusual in two waysfirst, it is still very much a manual operation, somewhat surprising for a nation with a massive technological infrastructure; and it produces rums from both molasses (the red labelled rum we’re looking at today) and cane juice (the green labelled one).

Cor Cor as a title has no deep transliterative meaningit is derived from English (the opposite is true for games maker Atari, as a counter-example) and uses the first letters of the words “coral” (the island where it’s made is formed from a coral reef) and “corona” (which the island resembles). Grace Distillery itself was formed in 2004 in a building that used to be a small airport terminal, on the tiny Okinawan island of Minamidaito, and use a steel pot still, and do not practice ageinganother point of departure. Instead, their rum is rested in inert tanks and after a suitable period determined by their master blender, it’s bottled at 40%, as-is, unfiltered, uncoloured, un-added-to.

Some of my research shed some interesting light on the profile of the rum, but I think I’ll leave that for the end: suffice it to say that this was both normal with respect to other Japanese rums, and abnormal with respect to what we in the west are used to. The nose was sweet, light and faintly briny, with a metallic medicinal hint to it. I knew there was more to come, and so set it aside and came back to it over time, and picked out black pepper, vegetable soup, biryani spices, seaweed. And, later, also dry cereal, butter, olives and flowers. Frankly, I found it a little confusingit was nice and a ways better than the rank meatiness of the Seven Seas which had shuddered and put awaybut nosed at a tangent from the norm of “regular” rums I’ve had more often.

Palateoh, much nicer. Dry dusty citrus-infused sugar water, peas, salty cashews. There was a dusting of salt and cooking spices and miso soup, with lemon grass and sour cream somewhere in there. I liked the development better, because what had been confusing about the nose gelled into a better harmony. Still a little off-base, mind youbut in a nice way. I particularly enjoyed the herbal and iodine background (not overdone, more a hint than a bludgeon) which set off the light fruit and brine in a way that complemented, not distracted. Finish was long and dry, sugary and watery, redolent of delicate flowers and fruit. It was surprisingly durable, for a rum at 40%.

The Cor Cor Red was more generous on the palate than the nose, and as with many Japanese rums I’ve tried, it’s quite distinctive. The tastes were somewhat offbase when smelled, yet came together nicely when tasted. Most of what we might deem “traditional notes”like nougat, or toffee, caramel, molasses, wine, dark fruits, that kind of thingwere absent; and while their (now closed) website rather honestly remarked back in 2017 that it was not for everyone, I would merely suggest that this real enjoyment is probably more for someone (a) interested in Asian rums (b) looking for something new and (c) who is cognizant of local cuisine and spirits profiles, which infuse the makers’ designs here. One of the reasons the rum tastes as it does, is because the master blender used to work for one of the awamori makers on Okinawa (it is a spirit akin to Shochu), and wanted to apply the methods of make to rum as well. No doubt some of the taste profile he preferred bled over into the final product as well.

The Cor Cor duo raised its head in the 2017 and 2018 rum festival circuit, and aside from a quick review by Wes in the UKhe commented that it was a pair of rums that engendered quite some discussionit has since sunk almost completely from public consciousness. I have to give it a cautious endorsement just because it’s so damned interesting, even if I couldn’t entirely find it in my heart to love it. Years from now Japan may colonize the rumisphere, the same way they have made themselves space in the whisky world. For now, this probably won’t get them there, however intriguing it might be to me personally.

(#708)(80/100)


Other Notes

  • I reached to to several friends in Japan for background: thanks in particular to Yoshi-san, who managed to get in touch with Grace directly on the question of the still and the master blender.
  • Grace also releases a Cor Cor Premium and Koruroru 25 rum variations, but I have never seen them for purchase.
  • Yuko Kinjo is the CEO and founder of Grace Rum. She was introduced to rum whilst sitting in a friend’s bar in the early 2000s, and asked herselfWhy not make rum right here, a unique spirit made completely of local ingredients?” Cor Cor Rum is made only of sustainable local sugarcane and is a joint effort between Kinjo-san and the Minamidaito Island Chamber of Commerce.
Mar 042020
 

Rumaniacs Review #111 | 0707

Back country Mexico has creole hooch like the Paranubes to keep the flame of pure rums alive, and larger, better known brands like Mocambo, Ron Prohibido, Los Valientes et al are there for those with deeper wallets or more upscale tastes. And Bacardi has long been known to have made rum in the countrynot just their own eponymous brand, but also a lower-priced, lesser-ranked ron called Castillo, which was created specifically to take on low cost alternatives which were cutting into Bacardi’s market share.

That’s the rum I have in front of me, but I’d be remiss if I didn’t mention others: the Castillo brand name is found in rons from Ecuador, Cuba, Spain, Panama, sometimes but not always made by Bacardi. What’s available now (the Gold and Silver) is made in Puerto Rico, which suggests some brand relocation by The Bat; and this Imperial underproof is, as far as I know, no longer being made since about the 1980s. In that sense, it’s a victim of the timesconsolidated, moved, reworked, reblendedI found references to the Imperial going back to the 1940s when a Mexican company called A. Laluque y Cia was making it (using pretty much the exact same label), which says something for its longevity.

ColourLight Gold

Strength – 38%

NoseMild, soft, fruity, not bad. It has some olive oil and brine notes to it, a touch of red wine. Some light fruitsapples, watermelon, pears. Gets weaker over time

PalateDon’t expect much from 38%, you’re sure not getting it. It’s light, it’s watery, it’s nigh tasteless, and can be had neat easilynot just because of the low strength but because, like Spicoli, there’s so little of anything behind it all. Some pears, pineapple juice (much diluted), papaya, cucumber, a touch of citrus peel. Caramel and sweetened chocolate.

FinishLacklustre, pretty much tasteless. Light sweet sugar water infused with caramel and a sprinkling drip of molasses

ThoughtsDid people actually drink stuff like this as a “serious” rum, even forty years ago? I guess it would perk up a cocktail without leaving anything of its own character behind, like a Cheshire’s smile, and that was the thing back then. But it was created as a budget rum, and they sure got what they paid for, back then.

(74/100)

Mar 022020
 

Every now and then we find some peculiar, almost completely unknown rum in some unlikely spot, and are struck by exactly how far flung and widespread the production of the spirit really is. I mean, if you aren’t a rumfest junkie or deep diver (and perhaps even if you are), can you recall much about Paraguayan rums?

Paraguayone of two landlocked countries in South America (quick, name the other one) — is something of a newcomer on the international rum scene, and most of the rums they have made that are distributed abroad have only come on the scene in the last two decadespreviously, just about the entire production was local, or regional. And according to some basic research, so far they have stuck with the traditional rons and not gone too far off the reservation. All that is now changing, as they begin to seek a space on the export shelf.

The Heroica we are looking at today is a rum created to take its place alongside its siblings the Black label, the Suave, and the lightly aged Anejosit is named to commemorate the fallen heroes of the Battle of Piribebuy in August 1869 (part of the devastating Paraguayan War which that country eventually and decisively lost). Yet oddly, it is not mentioned on its website, and neither is either of the other two rums which won prizes in the International Rum Conference in 2015 and 2016.

Here’s what we knowmade from rendered sugar cane juice (“honey”), fermented for 72 hours using wild yeast, column distilled, then aged in all kinds of barrelsAmerican oak (ex-bourbon), cognac, Pedro Ximenez and also Marcuya “fruit of passion” wood from Paraguay. Once that’s done, the resultant rons are blended to form the final product. The age is currently unknownI’ll update this paragraph if I get feedback from their marketing folksbut I’ll hazard a guess it’s mediumabout 3-6 years. Little of this, by the way, is noted on the label, which only says it is a Paraguayan rum, commemorates the 1869 battle, is aged in oak vats and 40%. Wonderful. Clearly the word “disclosure” gets more lip service than real purchase over there.

All right, tasting notes. The nose begins with a standard “Cuban” profilehoney, caramel, citrus and faint molasses. These are leavened after some minutes by intriguingly deeper earthy and musky notes of damp soil and wet leaves, some salt and lighter fruits. But mostly it’s the first fourquite straightforward, not too complicated, an easy basket of soft and breathy vapours that cause no problems whatsoever.

The taste pretty much continues in that vein. It’s soft, it’s warm, it’s easy, it demands nothing, and provides a feather pillow for your taste buds. That might seem to be a disqualifier, but while it is to a certain extent simple, it also has enough edge and differences to make to display some character too. One can easily discern and separate honey, cherries in syrup, ice cream, salted nuts, citrus, molassesunderneath all that is the loamy sense of a damp, cool, leafy forest floor, both deep and sharp at the same time. There is a vague aftertaste of nuttiness and sour cream and bread, but this is relatively minor, adding little to the complexity of what’s on offer. And it finishes fastsoft, a quick whiff of toffee, nougat and candied oranges, and it’s gone.

In fine, there’s not much urgent vitality and shivering strength here, nothing to wow the socks off or blow the hair back. It lacks punch and vibrancy, is too easygoing to appeal to me (though clearly not to its adherents and national fans) and seems to want to play it safe within the overall ambit of Spanish style rons. Still, it exhibits more of interest than these remarks might suggest and I think the low strength might be key to understanding how it fails to excite the attention that it could get were it stronger, and those background tastes could come out more decisively.

Spanish-heritage-style rums from South and Central America all have a certain similarity, and while I don’t care for their light softness as much as I once did, I continue examining any new one that crosses my path in the hope of finding one that’ll rejuvenate my affection for their softer charms. This isn’t it, but just for the opportunity to dive into a new rum from a country that’s not renowned for rum and that has produced one we have not heard of before, I can’t say that trying this one was a waste of my time. Fortunately, I liked it enough, and for anyone who likes this kind of ron, I doubt they’d be disappointed in their turn.

(#706)(79/100)


Historical Background

Fortin dates from the post-1989 era and takes advantage of a change in legislation regarding alcohol at that time. From 1941 to 1989 the production and sale of alcohol (and spirits) was a state monopoly, run by the Paraguayan Alcohol Corporation in which the Government and producers both had stakes. Officially this was to rationalize standards, assign quotas, regulate competition and prevent tax evasion, but in reality it was to ensure the commercial elites went into business with the government to share in / siphon off the revenues. After Alfredo Stroessner (the last of a series of military jefes ruling since the 1930s) was toppled in 1989 the laws were relaxed and private industry began to revive.

Fortin was formed around 1993 as a sugar producer by Gustavo Díaz de Vivar, and although it started in Capiatá area to the immediate SE of the capital, Asunción, the company soon moved further east to the town of Piribebuy; after the sugar business took off, he and his son Javier Díaz de Vivar (the current president of Fortin) diversified into rum production with a multi-column still bolted onto the already existing sugar factory they had built. I have an outstanding email to them about their production methods over and above what this article provides (e.g., where does the cane and honey come from?) so an update may come if they respond.