Aug 232021
 

Rumaniacs Review #126 | 0844

Like so many lightweight blends predating the 21st century rum renaissance, which were sold under inviting names just to move cases which the rum’s inherent quality itself could not, this “premium” rum has a sailing ship prominently displayed on the label. Though it could as easily have been a pirate, a coconut tree, a beach, or all of the above at once, plus a chest, a peg leg and a parrot added for good measure. It doesn’t change the fact that it’s not from the island of Tortuga (north of Haiti): nor is it from the Cayman Islands (500 miles to the west), because the blending and bottling — of unspecified distillates — actually happens on Barbados – or it did, when this bottle was released.

Such was the state of subtly misleading label design in 1984 and the later 1980s when the Tortuga Rum Company was formed and began blending rums to sell on cruise ships and duty free stores around the Caribbean.  Not a single thing is wrong, and yet everything is. Perhaps fortunately, it is now no longer easily available to mislead people into what the word premium means, because these days the company concentrates more on making rum cakes (of which this apparently is a key ingredient).

That said, although it is mostly absent from online emporia where many do their shopping these days, the company still has a stable of flavoured and light blended rums available in the ships and shops noted above. And such older bottles as this one can still occasionally be sourced around the world, as witness an enthusiastic gent leaving a five-star comment (“Absolutely a great rum, the best I have had in fact”) on the Whisky Exchange as late as 2019, and my own quickie review here, based on a bottle from the 1990s sourced in 2018 in Europe. 

Colour – Amber

Age – 5 Year Old Blend

Strength – 43% ABV

Nose – I’m not entirely chased away…it’s not too shabby. Light and easy, mostly molasses, caramel, toffee, leavened by the light notes of coconut shavings, honey and nougat. Some dark fruit – raisins, blackberries, ripe cherries. 

Palate – Again, light, with some firmness lending it a bit of authority and solid tastes. Nougat, honey and coconut, like those white Ferrer or Raffaello confectioneries my much-loved chocoholic daughter can’t get enough of. There’s some sharper fruits here — ripe pears, apples, berries — as well as a touch of salted caramel and molasses, and brown sugar in a hot latte. Nice.

Finish – Warm oily, sweet, smooth. No problem.  Honey again, coconut shavings, a raisin or two, but for me to tell you there’s more would be reaching.

Thoughts – Given my despite for its blandly inoffensive white sibling, I didn’t walk in here expecting much.  But it wasn’t half bad – a completely unadventurous and reasonably tasty light sipping rum of which not much is asked and not much needs be given.  Maybe it’s sold in the right places after all. 

(77/100)


Other Notes

  • The Tortuga rum is not named after the island, but to commemorate the original name of the Cayman Islands, “Las Tortugas,” meaning “The Turtles.”
  • The company was established in 1984 by two Cayman Airways employees, Robert and Carlene Hamaty, and their first products were two blended rums, Gold and Light. Blending and bottling took place in Barbados according to the label, but this information may be dated as my sample came from a 1990s bottle. The range has now expanded beyond the two original rum types to flavoured and spiced rums, and even some aged ones, which I have never seen for sale and are therefore likely to remain sold only on ships and duty-frees. In 2011 a Jamaican conglomerate acquired a majority stake in Tortuga’s parent company, which, aside from making rums, also created a thriving business in rum cakes and flavoured specialty foods.
Apr 092020
 

Rumaniacs Review R-113 | 0717

My apologies to anyone who has bought and enjoyed the Superb Tortuga Light Rum on some Caribbean cruise that docked in the Cayman Islands for the last three decades or more….but it really isn’t much of anything. It continues to sell though, even if nowadays its star has long faded and you’d be hard pressed to find anyone of the current crop of writers or commentators who has ever tried it.

The white rum, a blend of unidentified, unspecified Jamaican and Barbadian distillates bottled at 40%, is not really superb and not from the island of Tortuga north of Haiti (but from the Cayman Islands 500 miles to the west of there); it’s filtered and bleached to within an inch of its life, is colourless, lifeless and near out tasteless. It incites not gasps of envy and jealous looks, but headshakes and groans of despair at yet another downmarket rum marketed with ruthless efficiency to the holiday crowd, and which for some reason, manages to score an unbelievable “Best Buy” rating of 85-89 points from someone at Wine Enthusiast who should definitely never be given a white Habitation Velier to try lest it diminish our personal stocks of rums that really are superb.

Think I’m harsh? Perchance I suffer from enforced isolation and cabin fever? Bad hair day? Feel free to contradict what I’m smelling: a light, sharp, acetone-like nose that at best provides a note of cucumbers, sugar water and sweet cane sap with perhaps a pear or two thrown in.  If you strain, real hard, you might detect an overripe pineapple, a squirt of lemon rind and a banana just beginning to go. Observe the use of the singular here.

Still not convinced? Please taste. No, rather, please swill, gulp and gargle.  Won’t make a difference. There’s so little here to work with, and what’s frustrating about it, is that had it been a little less filtered, a little less wussied-down, then those flavours that could – barely – be discerned, might have shone instead of feeling dull and anaemic. I thought I noted something sweet and watery, a little pineapple juice, that pear again, a smidgen of vanilla, maybe a pinch of salt and that, friends and neighbors is me reaching and straining (and if the image you have is of me on the ivory throne trying to pass a gallstone, well…).  Finish is short and unexceptional: some vanilla, some sugar water and a last gasp of cloves and white fruits, then it all hisses away like steam, poof.

At end, what we’re underwhelmed with is a sort of boring, insistent mediocrity.  Its core constituents are themselves made well enough that even with all the dilution and filtration the rum doesn’t fall flat on its face, just produced too indifferently to elicit anything but apathy, and maybe a motion to the waiter to freshen the rum punch. And so while it’s certainly a rum of its own time, the 1980s, it’s surely – and thankfully – not one for these.

(72/100)


Other notes

  • The Tortuga rum is not named after the island, but to commemorate the original name of the Cayman Islands, “Las Tortugas,” meaning “The Turtles.”
  • The “Light” described here is supposedly a blend of rums aged 1-3 years.
  • The company was established in 1984 by two Cayman Airways employees, Robert and Carlene Hamaty, and their first products were two blended rums, Gold and Light. Blending and bottling took place in Barbados according to the label, but this information may be dated as my sample came from a late-1980s bottle. Since its founding, the company has expanded both via massive sales of duty free rums to visitors coming in via both air and sea.  The range is now expanded beyond the two original rum types to flavoured and spiced rums, and even some aged ones, which I have never seen for sale. Maybe one has to go there to get one. In 2011 the Jamaican conglomerate JP Group acquired a majority stake in Tortuga’s parent company, which, aside from making rums, had by this time also created a thriving business in rum cakes and flavoured specialty foods.