Nov 032022
 

Tanduay, in spite of being a behemoth of rum making in Asia (it sold nearly 23 million cases in 2021) with more than a 150-year history, has a spotty recognition in the west, largely because until relatively recently it sold most of its wares in Asia, and wasn’t all that common, or available anywhere else. What knowledge or reviews of the brand as existed, came from people who had friends in the Philippines who could bring a bottle over, or sip there on a sunny beach and write about the experience. And other Philippine brands like Limtuaco or Don Papa didn’t exactly set the world on fire and make sharp nosed distributors run to book tickets to the Philippine islands: because there as in much of Asia, a lighter, softer, sweeter and more laid back rum-style is much more in vogue. 

But once people realised that Don Papa (in particular) was selling quite nicely in spite of all the hissy fits about sweetening, and saw other brands’ adulterated fare were not really hurt by all the vitriol emanating from social media’s rum clubs, it was inevitable that Tanduay would make sure it expanded into more lucrative markets and try and upgrade its sales to the premium segment, where the real pesos are. This is why, even though they began selling in North America from around 2013 (with a gold and a silver rum, probably as an alternative to Bacardi’s Blanco and Gold rums and their copycats), there’s been an increasing visibility of the brand in the European rum festival and tasting scene only since 2019, with more aged products becoming part of the marketing mix.

The rum we’re looking at today is not really in the premium world, though the Rum Howler suggested in his 2019 review that it was positioned that way.  It’s actually a blend of oak-aged rums of no more than five years old, and it’s semi-filtered to a pale yellow (this could equally mean it’s a blend of aged and unaged stocks like the Probitas/Veritas but I doubt it). Molasses base from a “heritage” sugar cane, column still, 40%. Nothing premium or spectacular on the face of it.

The completely standard nature of its production belies some interesting if ultimately unexciting aromas.  It’s soft, which is to be expected, and a touch briny. Some vanilla and coconut shavings are easy to discern, and these are set off by pears and green apples, ripe gooseberries and a touch of citrus peel. It’s an easy smell, with the combination of soft sweetness, light sour notes and tartness coming together nicely.

Taste-wise it’s light, easy, warm-weather drinking, with the standard proofage making it hard to pick out anything particularly hard-hitting or complex. There’s vanilla, almonds, papaya and watermelon to start, and these are joined with the aforementioned grapes and apples and some tartness of sour, unripe green mangoes and citrus peel. In the background there’s some coconut, light molasses and sweet spices; but really, it’s all so faint that the effort is not commensurate with the reward, and the near-nonexistent light finish – sweet and lightly fruity – doesn’t help matters. It’s light enough so it can be had neat.  The character, however, is too bland and it would be overwhelmed by anything you put bit into (including the ice cube), so it’s probably best to just mix it with a cocktail where the rum profile is the background, not the point.

This is a rum that competes with the Plantation Three-Star, Bacardi and Lamb’s white rums, the Havana Club 3 YO, Beenleigh 3 YO and others of that ilk, which serve as basic cocktail mixing rums with occasional flashes of better-than-expected quality popping up to surprise us (like the Montanya Platino or the Veritas, for example). The Tanduay Silver does not, however, play in the sandbox of agricoles or unaged white rums we’ve  looked at before, and to my mind, they bowed to their cultural preferences and aged it to be as soft and easy as it is — when an unaged, higher-strength product might have shown more chops and character, and displayed more courage in a market that is aching to have more such rums. 

(#947)(75/100) ⭐⭐½


Other notes

  • On both the Philippine and US company websites, there is no sign of the pale yellow “Silver” rum I’ve tried; it seems to be for European markets only, as the other two are resolutely colourless in their pictures, and named “white”. The specifications all seem to be the same: a lightly filtered, column-still blend of young rums under five years old.
Apr 062020
 

I should begin by warning you that this rum is sold on a very limited basis, pretty much always to favoured bars in the Philippines, and then not even by the barrel, but by the bottle from that barrel – sort of a way to say “Hey look, we can make some cool sh*t too! Wanna buy some of the other stuff we make?”. Export is clearly not on the cards…at least, not yet.

But most of it is blended with the same company’s middling rum called the Very Old Captain, which wasn’t “very” anything, not all that old, and had nothing to do with a Captain.  The reason why I review it — in spite of this kind of limited availability — is because the title pushes two of the buttons that appeal to the lizard brains of all modern rumistas — “Single cask” and “Pot Still.” And, even with its rather indifferent ageing and milkmaid-level strength, it shows that when they want to, companies over there can in fact do more than just issue nonsense like the Don Papa 7 year old, or play with labels the way Tanduay did with their “1854”.

Limtuaco makes some supposedly decent rums, mostly column still, from molasses. The Captain mentioned above is one, and there’s 8 and 12 year olds that look quite interesting, but all the background reading I’ve done on the company (which has been around since 1852) says that they have a pot still, and they use it – not for really strong and stern bastards of power and originality in their own right, but to make more flavourful rum that they then use to blend with everything else…sort of like a locally made DOK wannabe.

Still, if we expect dunder and funk and sweaty fruits oozing out of the glass when we pour it, well, that’s not going to happen. In point of fact, it noses with a standard profile, if a weak one.  It has some briny notes, an olive or two, mostly reminding one of sucking a maggi cube; and some really faint rubber action, some acetones, nail polish, baking spices, sorrel drink, even a bit of molasses and ginger.  Which is nice, but the fruits that would balance off the firmer notes are missing.

That said, I liked the nose somewhat better than how it tasted. It presented as dusty and dry, and very very light – it didn’t glide or flow across the tongue, it breathed on it (and not for long, either). There was a panoply of easy-going fruitiness here – guavas, watermelon, papaya, a red grape or two and another olive, and overall the strength did not permit anything more forceful and distinct to emerge.  The finish continued this downward spiral by being practically nonexistent – it was sweet it was thin, it was watery, there were some pears and papaya sprinkled with salt, and it was over before you could say “where’s the pot still?” in Togalog.

And that’s pretty much the problem.  A pot still, that simple batch apparatus so beloved of Rum Geekdom, is supposed to give off some distinct flavours, at any strength.  Too little of that was in evidence here, and the ageing – however minimal – did not seem to have had much of an effect. In fact, I was told that the ex-bourbon casks were not that great to begin with (and really well-used), and the colour derived from an over-enthusiastic hand with the e150.

But if nothing else, what this over-the-counter, oddly-distributed, standard-proofed rum-for-blending-only shows, is that there is some potential here, and that Limtuaco really should try to do better with what they have to work with. I honestly didn’t think it was a complete wipeout — it was just not a stellar product, and if they ever got better barrels, put some decent ageing on it and dispensed with the caramel colouring, then we wouldn’t be confusing it with a cheaply-made and indifferent booze sold by the gallon on some small tourist-trap local island.  Then we might think it’s a real rum…one worthy of searching for, and buying.

(#716)(77/100)

May 152019
 

(c) Duty Free Philippines website

Tanduay, for all its small footprint in the west, is one of the largest rum makers in Asia and the world (they’re either 1st or 2nd by sales volume, depending on what you read and when), and have been in business since 1854. Unsurprisingly, they see fit to commemorate their success with special editions, and like all such premiums with a supposedly limited release meant only for the upper crust, most can get one if they try. The question is, as always, whether one should bother.

The presentation of the CLX rum is good – boxed enclosure, shiny faux-gold label, solid bottle.  And all the usual marketing tantaraas are bugled from the rooftops wherever you read or look. It’s a selection of their best aged reserves, supposedly for the Chairman’s personal table.  It has a message on the back label from said Chairman (Dr. Lucio Tan) extolling the company’s leadership and excellence and the rum’s distinctive Filipino character (not sure what that is, precisely, but let’s pass on that and move on…). All this is par for the course for a heritage rum. We see it all the time — kudos, self praise, unverifiable statements, polishing of the halos. Chairmen get these kinds of virtuous hosannas constantly, and we writers always smile when we hear or see or read them.

Because, what’s missing on this label is the stuff that might actually count as information – you know, minor, niggly stuff like how old it is; what kind of still it was made on; what the outturn was; what made it particularly special; what the “CLX” stands for…that kind of thing.  Not important to Chairmen, perhaps, and maybe not to those maintaining the Tanduay website, where this purportedly high-class rum is not listed at all – but to us proles, the poor-ass guys who actually shell out money to buy one. From my own researches here’s what I come up with: CLX is the roman numerals for “160” and the rum was first issued in 2014, based on blended stocks of their ten year old rums.  It is more than likely a column still product, issued at standard strength and that’s about all I can find by asking people and looking online.

Anyway, when we’re done with do all the contorted company panegyrics and get down to the actual business of trying it, do all the frothy statements of how special it is translate into a really groundbreaking rum?

Judge for yourself. The nose was redolent, initially, of oatmeal chocolate-chip cookies and cereals…like Fruit Loops, I’m thinking.  There are also light acetones and nail polish remover. There may be an orange pip or two, a few crumbs of chocolate oranges, or maybe some peach fuzz drifting around, but it’s all thin pickings – maybe it’s the 40% ABV that’s at the root of it, maybe it’s the deliberately mild column still character that was chosen. There is some vanilla and toffee background, of course, just not enough to matter – for this to provide real oomph it really needed to be a bit stronger, even if just by a few points more.

The same issues returned on the very quiet and gentle taste.  It seemed almost watery, light, yet also quite clean. A few apples and peaches, not quite ripe, providing the acid components, for some bite.  Then red grapes, cinnamon, aromatic tobacco, light syrup, vanilla, leather for the deeper and softer portion of the profile. It’s all there, all quite pleasant, if perhaps too faint to make any statement that says this is really something special.  And that standard proof really slays the finish, in my own estimation, because that is so breathy, quiet and gone, that one barely has time to register it before hustling to take another sip just to remind oneself what one has in the glass.

How the worm has turned.  Years ago, I tried the 12 year old Tanduay Superior and loved it. It’s placidity and unusual character seemed such a cut above the ordinary, and intriguingly tasty when compared to all the standard strength Caribbean blends so common back then.  That tastiness remains, but so does a certain bland sweetness, a muffled deadness, not noted back then but observed now….and which is no longer something to be enjoyed as much.

I have no issue with the standard Tanduay lineup — like the white, the 1854, the Gold, the Superior etc —  being deceptively quiet and mild and catering to the Asian palate which I have been told prefers rather more unaggressive fare (some of their rums are bottled south of 39%, for example).  I just believe that for an advertised high-end commemorative rum which speaks to a long and successful commercial company history, that more is required. More taste, more strength, more character, more oomph. It’s possible that many who come looking for it in the duty free shops of Asia and blow a hundred bucks on this thing, will come away wishing they had bought a few more of the Superiors, while others will be pleased that they got themselves a steal.  I know which camp I fall into.

(#624)(75/100)


Other notes

As always, thanks to John Go, who sourced the rum for me.

Feb 192019
 

Just reading the label on the Very Old Captain makes me think (rather sourly) of yesteryear’s uninformed marketing copy, Captain Morgan advertisements and the supposedly-long-debunked perception that rum is fun, a pirate’s drink, redolent of yo-ho-hos and sunny tropical beaches. Even after so many years of so many companies and writers seeking to raise the bar of quality hooch, we still get assailed by such pandering to the least common denominator and what’s perhaps more discouraging, there are many who’ll buy it on that basis alone.

Lest you think I’m just having a bad hair day, consider what the label says above and below that faux-piratical name: “Very Old” and “Artisan Crafted Dark Rum”.  Well, it’s not very old, not artisanal, crafted has very little meaning, “artisan crafted” is not what it suggests, dark is not an indicator of anything except colour (certainly not of quality or age or purity), and that leaves only one word that can be construed as true: “rum”. One wonders why it wasn’t just left at that.

Now, this is a Philippine dark rum, blended, which the company website notes as being “the equivalent of 8 years”.  Since they issue an actual 8 year old and 12 year old that are clearly stated as being such, what’s the issue with saying what this thing is without the waffling? The Philippine Daily Inquirer had an article dating back to 2015 that said it was actually five years old and no mention of a pot still was made either there or on Limtuaco’s wesbite, although the back label speaks helpfully to the matter (“We blend premium rum from molasses with pot still rum” – as if somehow the two are different things) and BespokeManBlog mentioned it the same year when writing enthusiastically about the rum. Limtuaco was clear in the blurb of the 8YO that it had some pot still action and did not do so for the VOC, so I think we can reasonably posit it’s a blend of pot and column, and the whole business of “batch” and age-equivalency can be dispensed with.

My snark on disclosure aside, what was the standard-proofed dark gold rum actually like to smell and taste and drink?

Well, somewhat better than my remarks above might imply. It nosed off the line with nail polish, some acetones and sharp flowery-fruity tones, and a lot of spices – ginger, cumin, cinnamon. This was followed by apples, green grapes and unripe peaches mixed in with vanilla and some caramel, but the truth is, it all seemed just a bit forced, not real (or maybe I was suspicious as well as snarky), lacking something of the crisp forceful snap of a true pot still product.

Palate? Sweet, with white guavas and green grapes at first. Warm and somewhat faint, which is expected at that strength, with gradually emerging notes of molasses, vanilla, masala, and peaches in syrup. It’s all very mild and laid back, little oakiness or tannins or bitterness, hardly aggressive at all, which raises additional questions.  The finish provided little of consequence, being soft and easy and gone in a flash, leaving behind rapidly fading memories of light acetones and watery fruits. And breakfast spices.

Given that our faith in the company’s background notes has been somewhat eroded, what it means is that we can’t tell if the rum is for real — and the tastes that seemed somewhat artificial and added-to have no basis in our mind’s trust, in spite of the company website’s denials that they indulge the practice.  Yet since it is positioned as something special and premium (“high-end”), I expect more disclosure from then, not less, and to tell me that it derives from blackstrap molasses and is 40% ABV is hardly a fount of information, now, is it? The fact that they make some of their spirits from neutral alcohol that’s then processed just ensures reviews like this one.

But that aside, let’s just rate the rum itself. I don’t feel it’s really anything near to the kind of high-end as they tout, and my personal opinion is one of relative indifference, sorry. I think it’s an eminently forgettable rum, largely because there’s nothing really serious to it, no depth of distinctiveness or character that would make you remember it. To its credit, that also means there’s nothing overtly traumatic about the rum either, but that’s hardly a ringing endorsement. For my money, it’s not a rum that would excite serious interest and enthusiasm from the hardcore, and even serious amateurs are likely to sip it, feel okay with it, and then move on to something with a little more oomph that they might actually recall the next day. Maybe like the Screech. 

(#600)(72/100) ⭐⭐½


Other Notes

  • My remarks above notwithstanding, one has to consider the audience for which it is made.  As far as I know it’s primarily for sale in Asia, where softer, smoother, sweet-profiled (and spiced up) rums are more common and liked.  
  • The score does not reflect my dissatisfaction with the labelling and marketing, only the way it tasted. 
  • The company was formed in 1852 by a Chinese immigrant to the Phillipines, Lim Tua Co, who began the business by making herb infused medicinal wines.  The family continues to run the company he started, and now makes over 30 different products, including local blends and foreign brands manufactured under license.  It has three bottling, processing and aging plants as well as many warehouses in Manila, though information on its stills and how they make their rums remains scanty.
  • As always, a big hat tip to John Go, who is my source for many Asian rums I’d not otherwise find.  Thanks, mate.
Aug 122018
 

Given my despite and disdain for the overhyped, oversold and over-sugared spiced-alcoholic waters that were the Phillipine Don Papa 7YO and 10YO, you’d be within your rights to ask if I either had a screw loose or was a glutton for punishment, for going ahead and trying this one. Maybe both, I’d answer, but come on, gotta give each rum a break on its own merits, right? If we only write about stuff we like or know is good, then we’re not pushing the boundaries of discovery very much now, are we?

All this sounds nice, but part of the matter is more prosaic — I had the sample utterly blind. Didn’t know what it was. John Go, my cheerfully devious friend from the Phillipines sent me a bunch of unlabelled samples and simply said “Go taste ‘em,” without so much as informing me what any of them where (we indulge ourselves in such infantile pursuits from time to time).  And so I tasted it, rated it, scored it, and was not entirely disappointed with it.  It was not an over sugared mess, and it did not feel like it was spiced up to the rafters — though I could not test it, so you’ll have to take that into account when assessing whether these notes can be relied upon or not.

That said, let’s see what we are told officially. Bleeding Heart Rum company issued 6000 bottles of the Rare Cask in 2017 at 50.5% ABV – which is immediately proved to be a problem (dare I say “lie”?) because this is bottle #8693 –  and just about all online stores and online spirits articles speak to how the rum has no filtration and no “assembly”…well, okay. One site (and the label) called it unblended, which of course is nonsense given the outturn. Almost all mention the “STR” – shaved, toasted and roasted – barrels used, which we can infer to mean charred. There’s no age statement to be found.  And there’s no mention of additives of any kind, the stuff which so sullied the impressions of the 7 and 10 year old: and although I have been told it’s clean, that was something I was unable to test for myself and wouldn’t trust if it came from them (see opinion below). You can decide for yourself whether that kind of outturn and information provision qualifies the tag of “Rare Cask.”  It doesn’t for me.

With all that behind us, what’s it like? Well, even with the amber colour, it noses very lightly…it’s almost relaxing (not really normal for 50% ABV). Somewhat sharp, not too much, smells of sweet tinned peaches in syrup, with spices like nutmeg and cinnamon being noticeable, plus floral notes, vague salt crackers, bitter chocolate, vanilla and oatmeal cookies.  My notes speak of how delicate it noses, but at least the thick cloying blanket of an over-sweetened liqueur does not seem to be part of the program. In its own way it’s actually quite precise and not some vague mishmash of aromas that just flow together randomly.

The taste is different – here it reminds one of the El Dorado 12 (not the 15, that’s a reach) – with a strong toffee, vanilla, brown sugar and molasses backbone.  Lots of fruitiness here – raisins and orange peel, more of those tinned peaches – and also ginger, cinnamon, and bitter chocolate together with strong black tea. These latter tastes balance off the muskiness of the molasses and vanilla, and even if it has been sugared up (and I suspect that if it has, it is less compared to the others in the line), that part seems to be more restrained, to the point where it doesn’t utterly detract or seriously annoy.  The finish is surprisingly short for a rum at 50%, and sharper, mostly brown sugar, fruit syrup, caramel and chocolate, nothing new here.

So all in all, somewhat of a step up from the 7 and the 10. Additives are always a contentious subject, and I understand why some makers prefer to go down that road (while not condoning it) — what I want and advocate for is complete disclosure, which is (again) not the case with the Rare Cask. Here Bleeding Heart seem to have dispensed with the shovel and used a smaller spoon, which suggests they’re paying some attention to trends in the rum world.  When somebody with a hydrometer gets around to testing this thing, I hope to know for certain whether it’s adulterated or not, but in the meantime I’m really glad I didn’t know what I was trying.  That allowed me to be unbiased by the other two rums in the dustbin of my tasting memories when doing my evaluation, and I think this is a light-to-medium, mid-tier rum, probably five years old or less, not too complex, not too simple, with a dash of something foreign in there, but a reasonably good drink all round — especially when compared to its siblings.

(#537)(78/100)


Other Notes

According to the bottle label, the distillery of origin is the Ginebra San Miguel, founded in 1834 when Casa Róxas founded the Ayala Distillery (the first in the Philippines). Known primarily for gin, it also produced other spirits like anisette, cognac, rum and whisky, some locally, some under license. The distillery was located in Quiapo, Manila and was a major component of Ayala y Compañia (successor of Casa Róxas), which was in turn acquired by La Tondeña in 1924.

La Tondeña, in turn, was established in 1902 by Carlos Palanca, Sr. in Tondo, Manila and incorporated as La Tondeña Inc. in 1929. Its main claim to fame prior to its expansion was the production of alcohol derived from molasses, instead of the commonly used nipa palm which it rapidly displaced. Bleeding Heart is associated with the company only insofar as they evidently buy rum stock from then, though at what stage in the production or ageing process, with what kind of still, and with what inclusions, is unknown.


Opinion

One of the key concepts coiling around the various debates about additives is the matter of trust. “I don’t trust [insert brand name here] further than I can throw ‘em,” is a constant refrain and it usually pops up when adulteration is noted, suspected, proved or inferred.  But the underlying fact is that we do trust the producers.  We trust them all the time, perhaps not with marketing copy, the hysterical advertising, the press releases, the glowing brand ambassadors’ endorsements, true – but with what’s on the bottle itself.

The information on the label may be the most sacred part of any rum’s background.  Consciously or not, we take much of what it says as gospel: specifically the country of origin, the distillery source, the age, whether it is a blend or not, and the strength (against which all hydrometer tests are rated).  Gradually more and more information is being added – tropical versus continental ageing, the barrel number, angel’s share, production notes, and so on.

We trust that, and when it’s clear there is deception and outright untruth going on (quite aside from carelessness or stupidity, which can happen as well), when that compact between producer and consumer is broken, it’s well-nigh impossible to get it back — as any amount of Panamanian rum brands, Flor de Cana (and their numbers) or Dictador “Best of…” series can attest (the Best of 1977,  as well as the Malecon 79 and the Mombacho 19 reviews all had commentaries on trust, and for similar reasons).  Also, for example, not all companies who claim their rums are soleras have been shown to really make them that way (often they are blends); and aside from spiced and flavoured rums (and Plantation) just about no producer admits to dosing or additives…so when it’s discovered, social media lights up like the Fourth of July.

This is why what Bleeding Heart is doing is so annoying (I won’t say shocking, since it’s not as if they had that much trust of mine to begin with). First, no age statement.  Second, the touted outturn given the lie by the bottle number. Third, the silence on additives. Well, they could have been simply careless, labelled badly, gave the wrong info the the PR boys in the basement; but carelessness or deception, what this means is that nothing they say now can be taken at face value, it’s like a wave of disbelief that washes over every and all their public statements about their rums. And so while I give the rum the score I do, I’d also advise any potential buyer to be very careful in understanding what it is that we’re being told the rum is, versus what it actually might be.

Oct 282017
 

#397

*Warning – This is not a 15 Year Old Rum

In late 2010 an interesting rum crossed my path, one of my first from Asia, the Philippine Tanduay Superior 12 year old, which I thought was quite a nice rum at a time when double-digit aged rums were often beyond the reach of my slender purse (or the interest of importers).  Re-reading that review after a seven-year gap I wouldn’t change much…maybe the word “excellence” in the final summing-up is a bit to enthusiastic (blame it on my youth and inexperience if you wish).  What’s interesting about the review is the observation about the sort of oiliness displayed by the DDL aged expressions which subsequent tests (unavailable at the time) showed to be locally-traditional, profile-pleasing, unacknowledged adulteration – but that 84-point score for the  T-12 remains, I believe, quite reasonable for its time. These days I’d probably rank it somewhat lower.

To this day Tanduay remains generally unavailable in the west, in spite of being one of the major brands in Asia, the most popular in the Philippines, and among the top five by volume of sales in the world.  Yet they are one of the older concerns in Asia, being formed back in 1854 when some local Spanish entrepreneurs in the Philippines formed Inchausti Y Cia – the company was mostly into shipping and fibre production and acquired a pre-existing distillery in 1856 so as to vertically integrate their sugar export business with distilled spirits. Tanduay rums have been around, then, for a long time (one of them won a gold medal in the Exposition Universal in Paris in 1876) and like many national brands as they grew, they came to dominate their local market with a large swathe of alcoholic beverages (including brandy, vodka and gin). While there are some US sales, not many bloggers have written about these rums, which may be too low-key or hard to find, to attract much interest.  Most comments I see are by people returning from the Philippines, or who live(d) there.

Fortunately, I’ve been able to remedy this shortfall: in late 2017, a new FB aficionado and occasional commentator called John Go offered to send me some samples from around the region in exchange for some of my own, and the Tanduay 1854 was one of them. The cheerfully sneaky gent numbered his six unlabelled samples, so I had no clue what I was getting and that means that the notes below are my blind ones.

“Thin and somewhat sharp on the nose,” my notes on this apparently 15-year old blended, golden rum go, “But very interesting…could have been a bit stronger.” It was indeed an intriguing aroma profile – briny and a little vinegary, like salt biscuits smeared with a little marmalade, plus musty sawdust and spicy notes – tumeric and cardamom and cumin – redolent of a disused pantry left unattended for too long.  What may have been the most interesting thing about it was that there were surprisingly few real molasses or “rummy” smells, though some caramel emerged after a while: overall it was far simpler than I had been expecting for something this aged.

That changed on the palate, which was better (the reverse of the situation with many Caribbean rums where the nose is often richer and more evocative) – I had few complaints here aside from the feeling that 43-46% might have done the rum more favours. Mostly caramel, vanilla, some breakfast cheerios with milk lightly sprinkled with brown sugar and cinnamon, some cumin, citrus and oak.  Mildly sweet, a little dry, some pineapples and bananas, with additional late-blooming flavours of brine, sweet soya, and finished quickly, without fuss, short, thin, sharp and just more citrus, vanilla, caramel to wrap things up.  

Overall it was workmanlike, not overly complex – it is well constructed, flavours are distinct, balance is fine…but there just isn’t much of anything to really write home about, no singular point of excellence. It’s simply a good blend (in February 2020 I removed the words “15 year old”, see other notes) bottled at 40%, and could easily have been better with some beefing up or imaginative barrel strategy or finishing regime, and I think for a rum this old and at the top of the food chain for the company, that’s not an unreasonable critique to make. Sure it may be primarily for the East where softer fare is de rigueur…but one can always seek to raise the bar too.

Still, let’s give Jack his jacket: compared to the high-test-swilling elephant in the rum room right now (the Don Papa 7 and 10 year old, which I and others excoriated for being mislabelled spiced and oversugared syrups), the 1854 is quite a bit better. Johhny Drejer calculated 5g/L of additives, which is right on the margin of error (0-5 g/L is considered to be effectively zero) and that is evident in the way it goes down.  I think for all its relative simplicity and unadventurousness, it is tasty and straddles an interesting line between various different rum profiles; and has not only real potential but is an affordable, decent product that gives other fifteen-year-old standard-proof rums a run for their money..

(81/100)


Other Notes

  • In January 2020, Jeff S. pointed me to an overlooked discrepancy – the label doesn’t actually say “15 Year Old” but “With 15 Year Old.”  I checked that against the original bottle from which my sample came, and sure enough, it was there too.  The bottle is therefore on par with that famed contradiction in terms, the solera-style “age statement” – and means absolutely nothing. As a consequence, I have stifled my fury at this kind of deceptive marketing, retitled my post and rewritten some of the the narrative – but it’s hugely irritating, to say the least – I mean, come on, can you spot the “with” in the top photo without squinting?  They’re just pulling another Flor de Cana style bait-and-switch on us.
  • I can’t change the score and it stays as it is.  It was tasted blind and scored that way before I knew anything about it, so to change that now to express my annoyance with the labelling would be equally dishonest on my part, as the printing on the label doesn’t change the taste.

 

Nov 142016
 

Photo copyright (c) Henrik Kristoffersen of RumCorner.dk

Impossible to forget, traumatic to recall. 

#316

I don’t know why they bothered. This is three years’ additional ageing, pretty much wasted.  It’s Don Papa 7 version 2.0, and just about the whole experience is the same, except the raspberries from the younger variation, which are now dark grapes. Everything else – and I mean everything else, mouthfeel, taste, finish, smell, the works – remains the same, without even some additional oakiness or complexity to make the extra expense worth it.

All right, so by now it’s clear that I’m late to the party here and all the discussions and post mortems have been done on this industrial grade spiced Phillipine rum, which it doesn’t admit to being, but which I say it is. And while there was a firestorm of online vituperation which greeted the release of the rum, making you believe that the majority of the rumworld absolutely hates this thing, the truth is actually more prosaic. Reviewers hate the rum…but most casual imbibers at whom the Don Papa is aimed are actually quite tolerant of the rums they scarf down, and the amount of people in the world who truly want a more detailed sense what they’re drinking — or have access to and desire for what we term top class hooch —  is still a minimal part of the rumiverse in spite of all us bloggers’ doing our best to raise the bar.  But everyone agrees on one point: bad or good or in-between, the makers of the Don Papa should absolutely have disclosed its adulteration. Maybe they thought the age statement would allow them to skate around such petty concerns

If so, they were mistaken. Even bumping it up to 43% for some added bola ng bakal didn’t do much. It had the same nasal profile of sour cream, yogurt, some sweetish fruits, and over-generous helpings of vanilla, bubble gum and yes, there it was again, that distasteful excess of soda pop sprite and fanta and pepsi masquerading as “rumminess”. And no tart raspberries this time, but some dampened down dark grapes, overripe ones, plus a twist of licorice. Oh joy. My glass runneth over.

By now you should have few illusions left: the palate offered no redemption, leading any reasonable tippler to ask in genuine bewilderment, “What on earth was the rum doing for three additional years?” I mean sure, there was some bite and bitter in the mix (which initially gave me hope), just too little.  And the few aromas of peaches and cream were bludgeoned into insensibility in labba time by wave upon wave of more vanilla, soda pop, the syrup in canned peaches (minus the peaches), cola…it was all just too much, too sweet, too cloying, and with few discernible differences from its younger sibling, and a finish that was to all intents and purposes the best thing about it, because at least now the experience was drawing to a close.  

You know, if they had honestly called it a spiced or flavoured rum I would have nodded, smiled, passed it by and never bothered to write a thing. But they didn’t…and so I did. And my evaluation is simply that Don Papa 10 is a hollow rum. Age or no age, it’s column still industrial spirit that’s been tarted up, where no such embellishment was required if they took some time and care and blending mastery to the task.  It takes its place proudly with the Whaler’s, Kraken and Pyrat’s XO and the AH Riise Navy 57% on the bottom of any reviewer’s shelf, and with good reason — it’ll get you drunk no problem, and at a reasonable price, but if you wake up the next morning wondering what camel voided its bowels in your mouth and why you have a tattoo of “Don Papa” on your left buttock in hieroglyphs, don’t come crying saying I and all the others didn’t warn you.

(61/100)


Other notes

  • It gives me no pleasure to write reviews like this.  Oh the words flow easily, the rum really isn’t worth it and I can stand by the opinion. I just don’t understand why, in this day and age, I should have to. We’ve been hearing for years how rum is in its new golden age.  So why would anyone who loves rum enough to actually make one, create something that is so clearly not?  In my more generous moments, I say it’s because they want to make what sells to the tippling masses and will do better as their skills improve; in my blacker moods, I think it’s a full-proof money grab adulterated with the cloying additive of indifference.
  • Compliments to Henrik of RumCorner, who provided both a large sample and the photo.
  • For an enthusiastic and uncritical perspective by a “lifestyle writer” (I will not use the term “journalist” because that would be like saying Don Papa is a real rum) I direct you to this Forbes article from May 2017.  It’s just another in a spate of recent rum-themed articles that are written by people who seem to want to advertise that they really know nothing at all about the subject.
  • The Bleeding Heart Rum Company is the company behind the rum, and this link will answer most other questions about the product. BHRC is in turn a subsidiary of Kanlaon Limited a small single-director, 100-share company registered in a business village in Middlesex, listing Mr. Stephen Carroll as the man in charge, and he apparently worked for Remy Cointreau for some years before striking out on his own (he has other directorships in companies involved in film and video production).  Since I don’t trust much of anything the website says, I won’t rehash its blurbs here.
Oct 242016
 
don-papa-7-ans

Photo shamelessly cribbed from and copyrighted to Henrik Kristoffersen of RumCorner.dk

Caner’s Rum Quality Inverse Square Conjecture: quality of rum is inversely proportional to the square of the sum of [ glitziness of website plus design of the label ].

#311

The presentation and advertising and marketing of this rum is all about fancy bottle and label design, gorgeous visuals, and words to make you giddy with anticipation.  It nails all aspects of those. Everything else is secondary, except the rum itself, which is tertiary.  

Just to set the stage: I honestly thought my amigo Henrik, in his savage takedown of the rum, was exaggerating his despite. However, intrigued, I begged him for samples to save me buying them, and he was prepared to gift me the whole bottle except that his luggage was already full of stuff he was bringing to Berlin (for me).  And just to see if its claim to being a “premium aged small batch rum” held up, I tried the Don Papa 7 year old (and its brother the ten year old) four  times: once with a flight of eight Jamaicans, then with a flight of seven Demeraras, a third time with a raft of agricoles and then with yet another one of nine Bajans.  

Lord Almighty, this thing was annoying. I don’t think I’ve been this irritated with a rum since the Pyrat’s 1623. It’s appalling lack of profile compared to the comparators is only matched by its self evident desire to emulate a soda pop. When I think of the elegant construction of something like the FourSquare 2006 and its years of development, I want to rend my robes, gnash my teeth and weep bitter tears of despair for the future of the rumiverse. It may be the bees knees in the Phillipines, where different rules for rum production are in force and different palates and tastes rule – but maybe it should stay there and not afflict real rums.

Think I’m being unjust?  Unseemly vicious? That I jest?  Not at all.  The 40%, American-oak-aged amber rum reeked — that’s the only word I can come up with that describes the cloying, thick aroma of yoghurt emanating from the glass, a sort of sour cream and curds kind of smell, leavened with some raspberries and cherries.  It makes the A.H. Riise Navy Rum seem like a masterpiece of blending assembly. And then there was the overdone saccharine citrus smell of fanta, bubble gum, vanilla (gobs of that), and sprite and cream soda…what the hell, maybe they tossed some coke in there too. Rum? I dunno – it smelled like a mixing agent to which one adds rum.

And it was on the palate that its true adulterated nature became fully apparent.  The mouthfeel is where it started – it literally felt like a soda, complete with the slight scrape of what could charitably be called bite but which I’ll call chamberpot-brewed rubbing alcohol.  Again that yoghurt taste was there, this time without the creaminess, the raspberries being replaced by a peach or two…and the vanilla and sprite and coke were still there in abundance, finishing the job of ruining what had been an unremarkable, unprepossessing liquid that wasted too much of my time.  There was no finish to speak of, which was unsurprising, given how dosed and choked up this thing is with so much that isn’t rum.  Even Pyrat’s XO would probably shudder at what the company did here (while taking notes).

This is the kind of rum which drives reviewers into transports of rage, because it gives all rum a bad name, and frankly, with all due respect to the nation of origin which makes the much better Tanduay 12 year old, it’s barely a rum at all.  And yet it sells briskly, calmly splashing around in the great urinal of low-to-mid-level adulterated rum sales, which just goes to show that spice and sugar will always move product.  What most of those don’t do is slap lipstick on a pig with quite the abandon and disdain for quality this one does. It truly has to be drunk to be believed, and trust me, unless you love your dentist, that’s not something I would recommend.

(59/100)


Other notes

  • I might have been less snarky if they had simply labelled it as a spiced rum (which it is) instead of some kind of aged artisinal product (which it isn’t).
  • Cyril at DuRhum had this run through a lab test and that evaluated it with 29g/L sugar, 2.4 g/L glycerol and a massive 359 mg/L of vanilla.
  • Who makes this? Well, the Bleeding Heart Rum Company, to be exact, and this link will answer most other questions about the product. BHRC is in turn a subsidiary of Kanlaon Limited a small single-director, 100-share company registered in a business village in Middlesex, listing Mr. Stephen Carroll as the man in charge, and he apparently worked for Remy Cointreau for some years before striking out on his own (he has other directorships in companies involved in film and video production).  Since I don’t trust much of anything the website says, I won’t rehash its blurbs here.
  • For an enthusiastic and uncritical perspective by a “lifestyle writer” (I will not use the term “journalist” because that would be like saying Don Papa is a real rum) I direct you to this Forbes article from May 2017.  It’s just another in a spate of recent rum-themed articles that are written by people who seem to want to advertise that they really know nothing at all about the subject.
Dec 052010
 

 

First posted 5th December, 2010 on Liquorature.

Some rums just upend all expectations, and maybe even redefine your assumptions.  Smooth, amber-dark, just sweet enough, and with a body and a finish that simply don’t give up, Tanduay Superior 12 year old is like that. Where on earth has this rum been, and why can’t I find it in Calgary?

A very affable individual from my office named Rainerio was heading off home to the Philippines the other day, and knowing there were interesting rums to be found there (though unashamedly confessing ignorance of exactly which ones those were since I had never had any) I went down on bended knee, indulged myself in a paroxysm of weeping meant to soften any stony heart, and begged him to bring back a sample for me to review.  Well, I exaggerate a bit for poetic effect, but I did ask.  And Rainerio very kindly brought me back a bottle of this  stunning 12 year old.  Hell I would have been satisfied with any local popskull, and to get something so all-round excellent was a like getting an early Christmas present.

Tanduay is one of the most popular, if not the most popular, make of rum in the east, particularly the Phillipines, and made by the Tanduay Distillery out of Manila.  Like other major distillers – Bacardi and Diageo come to mind – they have a complete range, from light to dark, from the very cheap to the very expensive, and they have been in operation since 1854, which pips Bacardi by, oh, seven years. Yet, for whatever reason – distributors ignorance, lack of channels, unfavourable tariffs or whatever, you really have to look around to find it in North America (my research suggests it may be more readily available in Europe) and yet it may be the third most popular brand of rums in the world.

A dark brown rum of the same hue as the Bacardi 8 year old, the Tanduay 12 year old is an oak-aged product served up in a standard bottle emerging from a hard cardboard black box, and sporting a deceptive cheapo tinfoil cap. I looked askance at it and wondered whether this was a harbinger of things to come, but what the hell, I had asked for it and so dived right in.

On the nose the 12 year was spicy and immediately assertive with equal parts vanilla, caramel and lemon zest in some kind of crazy harmony, as if Michael Jackson suddenly joined up with the Bee Gees and they created a song of their own that just missed being nuts by some strange unknown alchemy. It was bold and immediate, but after allowing it to breathe, a sly delicate note of flowers came stealing around the more powerful notes. Yes there was some sting, but this died away after a while and the medicinal reek I so dislike in younger rums was utterly absent.

The rum took my hand and took me along with it: medium heavy body, coating the tongue with a sort of oiliness I have only had with DDL’s more aged rums.  There was just enough sweet to the Tanduay, and the caramel and vanilla notes were now joined by something softer, perhaps bananas or a tamed light citrus. It slides smoothly down the throat and let me tell you, the fade is simply awesome.  Long and smooth, with one last soft gasp of breathy fragrance wafting back up to remind you of what you just had, and inviting you to revisit the experience with another try.

Unless a distributor for this rum is found or whatever has stopped the importation of Tanduay to Canada is resolved, I doubt I’ll ever taste it again (though maybe I can ask Rainerio to bring another one back in a year or two). I’m glad I had a chance to try it: just when I thought I had a handle on the major brands of the world, this one came out of nowhere and smacked me upside the head.  If nothing else, it says that though I may have tasted and reviewed more rums than most, there are always gems from other places previously unconsidered that will just amaze, delight and please with their overall excellence.  This is the first one in my experience: I know there’ll be others, but Tanduay gives me hope that I’ll actually be able to find them, and share that delight with all those who one day read the reviews I put up about their quality.

(#056. 84/100) ⭐⭐⭐½