Aug 182023
 

Outlier Distiller’s overproofed “Hurricane” is a jolt of adrenaline to the heart, an amazing rum of remarkable qualities which took me so by surprise that I kept it on the go for the best part of a day in a glass I refused to put away (or rinse out, much to the horror of Mrs. Caner). The previous rums in the company’s oeuvre – Hoolie and Punk Croc – were pretty good for their place and time and the producers’ experience, but the Hurricane took it to another level entirely. Most who tasted it at the 2023 TWE Rumshow that day could be seen walking off with a slightly addled expression on their faces, as if to ask themselves what the hell they had just had, and why were Ian and Rick grinning?

And yet, the Hurricane, with all that the name implies, stuffed into a bottle at a furious 64%, is actually a rather young blend, very much in the vein of Punk Croc: 98.5% unaged and undiluted Hoolie and 1.5% something else. It’s that little bit of extra, that tiny bit of a buggane’s DNA, that elevates this thing – a touch of 2021 new make spirit aged for a year or so in new American oak and a sprinkling of the 3 YO 2020 rum matured in an Ardbeg cask (actually a butt, but I know how that reads, so…).

What came out the other end was a rum that — after an initial sniff, a quick taste —  made me cough, look at my glass, turn to the pair of cheekily smirking owners and mumble in semi-coherent bafflement, “This thing is how old?”  Because the nose was just so damned interesting: it had all the directed force of Subutai’s army in the field, beginning right away with a lunging series of crystal clear aromas — vanilla, bon-bons, wet fresh coconut shavings, light white-sugar notes, and then the whiff of iodine and a sterile hospital mixing it up with candy, white fruits and the tartness of unsweetened yoghurt, milk going slightly off. It’s both sweet and sour with just a bit of salt, and while quite firm, is more than easy enough to smell without any health advisories issued in advance.

Oh, and the taste — it’s good. Well rounded, fruity and very strong, while at no point being so sharp as to cause distress and discomfort. Icing sugar and ripe white pears, guavas, green apples and pale ripe grapes; then salted crackers, cheerios, more of that slight sour milk taste, even a drizzle of maple syrup, all set off by a nice key lime pie and fresh pastries. The finish closed up shop very smoothly, leaving memories of crisp grapes and light fruits, brine, an olive or two, sweet soya and that peculiar medicinal tang that somehow missed being unpleasant by a whisker. 

The way the profile unfolds is really kind of spectacular — here we have not just any old overproof white hooch, but a solidly executed example of rum assembly that’s put together like a fine Swiss watch. The profile meticulously juxtaposes a small array of disparate elements, and then it’s all tweaked and  choreographed and hammered flat, so that it unfolds with near-clinical precision. Assassins like Le Samourai, the Jackal or the Accountant would instantly recognize it and smile.

By now we’re more than a little familiar with the rums of Outlier, the little milk-shed based distillery on the Isle of Man created in 2019 by those two newly minted Manxmen with a crazy vision, a flippant attitude and a knack for making good juice. Like most new rum-making outfits they are characterised by some really interesting young and unaged rums made with attitude and clever marketing, and while I have no idea if they’re in the black yet, surely the reputation they’ve garnered thus far speaks well for their future endeavours. With this rum they burnish their reputation to a fine lustre, by making a seriously tasty rum that is affordable and approachable, intense and enjoyable — and when you’re done it’ll be one of the best things you’ve drunk all week.

(#1018)(88/100) ⭐⭐⭐⭐


Company background

Outlier is a recently-established tiny British craft distillery, which joins other new UK-based rum-making companies like Ninefold, Islay Rum Co, Sugar House, Retribution and J. Gow. These small outfits are showing that good rum doesn’t have a nationality and can be well-made in places that don’t immediately spring to mind when considering the spirit. It was founded in November 2019: they boys set up shop in the aforementioned milking shed with a small wood-fired 160-litre hybrid still, and began by issuing an instantly-sold-out elderberry- and blackberry-based schnapps called “Hedge Fund” and a 55% rum they called “Pudtroleum” for the 2020 Christmas season. By 2022 they released their next rum, the mild mannered 41% “Hoolie” and in 2023 the Punk Croc and the Hurricane.

Production is relatively straightforward: they ferment their molasses-based wash using local yeast for anything up to two weeks depending on the weather, then run it through their still twice, and reduce the resultant spirit down to a manageable strength. The still is small, but it allows 6-7 batches a week to be made, resulting in anything up to about 600 bottles and a whole lot of experimentation. They age in whatever barrels they can find and source – so far there is no major aged stock ripening, though its part of their long term plan, of course. Sales thus far remain mostly on the Isle of Man, the UK and more recently, the EU.

Aug 042023
 

Unlike the completely unaged white “Hoolie” we looked at before, Outlier Distilling Co.’s Punk Croc is in fact aged, just a bit, in spite of its appearance that would suggest none at all.  Perhaps Rick and Ian, the insouciant distillers from that milkshed-based distillery on the Isle of Man, felt that the screaming vibes of the colourful label and the crazy title didn’t need any competition from some dark colouring. It is, on the other hand, just a bit stronger at 43%, but in most respects the hilariously named (and drawn) Punk Croc – these guys have a great sense of humour – is very much a slightly older, slightly blended sibling of the Hoolie.

Since we have already discussed the short history of the company in the Hoolie review (I reprint it in the notes below for convenience), it’s important to understand exactly what we’re drinking here. Punk Croc (I can’t even type that without grinning) is mostly, but not all, pure Hoolie – 98% of it.  The remaining 2% is composed in a ratio of 5:1:1 of Hoolie [a] at 75% ABV aged for one year in unused American oak barrels [b] at 63% for two years in Sauternes and [c] an unidentified 3YO rum at 46% ABV in an Ardbeg butt. “The rums have never been in another wood, so that’s the total maturation,” remarked Ian when I asked about such a peculiar admixture. “Pretty useful toolkit for blends, but I doubt any will make it to bottle on their own.”

He wasn’t kidding about that because what came out the other end was demonstrably Hoolie…just kickstarted a tad. Consider first the nose: it had that vaguely sulphurous smell of cordite and brimstone, the acridity of a licked copper penny, yet it developed pretty quickly into a crisp, fruity, olive-y scentbox that channelled fresh paint on old canvas, turpentine, and a gallon or two of tart yoghurt. Oh, and dusty rooms, the plastic peeled off a spanking new phone, light white fruits, licorice, cereal, and even some cinnamon.  That was quite a bit coming from such a slim ageing profile.

This was also the case when tasted; the new plastic took the lead without (thankfully) completely taking over, and it dovetailed with a light briny note, some pimento-stuffed olives, a fruit salad of crisp apples and overripe cherries. There was surely more than enough sour and sweet to be going around here and yet it never faltered or went seriously off the rails Even the finish was pretty good: light and reasonably long, consisting mostly of some acetones, light fruits and a syrupy note that combined with (again) new plastic. 

Overall, the rum was decent enough: sure, somewhat unusual, but it worked quite well, and even tasting it side by side with the original Hoolie, it was a tight race to determine which version was the better product. Both were tasty, both gave a good account of themselves, and both were well assembled in and of themselves, made for the cocktail circuit yet seeming slightly better. 

In the end, I’d have to give a slightly higher rating to this one, though. Even that little itty-bitty bit of aged rum added into the blend is enough to make a difference in the profile, and provides that slight filip of additional complexity that makes it a somewhat ore nuanced drink, a more interesting sip, even if it’s actually made for daiquiris with an attitude. It’s not every day you have a mad badass neon croc come waddling into your drinks cabinet, but colour or crazy notwithstanding, it’s not a reptile I’d want to kick out any time soon.

(#1015)(84/100) ⭐⭐⭐½


Other notes

  • The guys couldn’t come up with a name for this rum, so they asked Meg, the graphics designer, to draw a suitably flashy mad-hatter design and then Ian’s wife Lydia came up with the name. 
  • First released specifically for the Manchester Rum Festival in 2023

Company background

Outlier is a recently-established tiny British craft distillery, which joins other new UK-based rum-making companies like Ninefold, Islay Rum Co, Sugar House, Retribution and J. Gow. These small outfits are showing that good rum doesn’t have a nationality and can be well-made in places that don’t immediately spring to mind when considering the spirit. It was founded in November 2019: they boys set up shop in the aforementioned milking shed with a small wood-fired 160-litre hybrid still, and began by issuing an instantly-sold-out elderberry- and blackberry-based schnapps called “Hedge Fund” and a 55% rum they called “Pudtroleum” for the 2020 Christmas season. By 2022 they released their next rum, the mild mannered 41% “Hoolie” and in 2023 the Punk Croc and the Hurricane.

Production is relatively straightforward: they ferment their molasses-based wash using local yeast for anything up to two weeks depending on the weather, then run it through their still twice, and reduce the resultant spirit down to a manageable strength. The still is small, but it allows 6-7 batches a week to be made, resulting in anything up to about 600 bottles and a whole lot of experimentation. They age in whatever barrels they can find and source – so far there is no major aged stock ripening, though its part of their long term plan, of course. Sales thus far remain mostly on the Isle of Man, the UK and more recently, the EU.

Jul 282023
 

You can bet your bottom dollar that every review or writeup about the cannily named Outlier Distilling Company will find some way to mention that it’s not in the Caribbean (see?) but somewhere strange off the beaten track – the Isle of Man in this case – and has a name that is completely appropriate to what it is. And without doubt, most will also note that the founders, Rick Dacey and Ian Warborn-Jones, set up shop in a small milking shed in a farm there, because, y’know, stuff like this just writes itself and it would be criminal to leave it out.

Outlier is another recently-established (and very tiny) British craft distillery, already making waves in the local rum world; it joins other new UK-based rum-making companies like Ninefold, Islay Rum Co, Sugar House, Retribution and J. Gow which are showing that good rum doesn’t have a nationality and can be well-made in places that don’t immediately spring to mind when considering the spirit. It was founded in November 2019: they boys set up shop in the aforementioned milking shed (one assumes the cows were long gone by this time, otherwise they might have redefined Manx terroire right there) with a small wood-fired 160-litre hybrid still, and established their credentials and their philosophy right away, by issuing an instantly-sold-out elderberry- and blackberry-based schnapps called “Hedge Fund” and a 55% rum they called “Pudtroleum” for the 2020 Christmas season (that they were able to do so in the middle of a global pandemic and lockdown is no mean feat).

By 2022 the still had been pretty much run in and the kinks worked out, and they released their next rum, the mild mannered 41% “Hoolie” – it’s a slang term meaning a high wind or a blustery day, as in “It’s blowing a hoolie,” which is something of a backhanded homage to their island, where such blows are constant. They ferment their molasses-based wash using local yeast for anything up to two weeks depending on the weather, then run it through their still twice, and reduce the resultant spirit down to a manageable strength. 

41% was chosen so as to allow for easier acceptance and there’s no ageing here, it’s a white rum straight off the still. In the hands of a someone still using training wheels this could result in a hot mess of keck, but here what we get is quite an interesting, tasty little rumlet, which starts right off  by channelling crisp aromas of flowers, cucumbers in sweet balsamic vinegar, soya sauce, brine, olives, figs and sugar water (and all that in the first thirty seconds).  The fresh cleanliness of the smell hints pleasingly at a cane juice rum, and throughout it remains soft, presenting light fruity notes – apricots, grapes, overripe apples, and even a touch of candy floss.

To taste, also very easy drinking.  It’s light and creamy, sweet, dusty and watery (which at first I regarded with some dismay, fearing a dilution of taste), but then it finds its legs as it opens up and more muscular aspects emerge (and that’s saying something, given it’s a relatively mild strength).  White fruits, guavas, lychees, melons, papaya, a touch of citrus for bite and some fanta and sprite to smoothen that out.  Marshmallows, slightly singed, and again, that candy floss element. The finish is short and breathy, mostly of cheesecake, marshmallows and citrus, and it’s gone too fast, which is a shame.

Naming this rum ‘Hoolie’ is an odd choice, I thought, given what it supposedly represents; and the rum is hardly a tempest, more a sprightly autumn blow that heralds the approach of colder weather, without actually being a wintry gale itself. Never mind, though: what I like about it is the integration of the various elements and how tasty they are: the rum samples like a cross between a beefed up Riesling and a mild unaged agricole, producing an off the wall love child that succeeds swimmingly by not trying to be too much to all people. The Hoolie makes a nice little daiquiri, and indeed, much of the company’s efforts surrounding its promotion have involved cocktail circuit demos and bar popups (it is a component in Trailer Happiness’s featured zombie blend, for example) – it is not made to be a premium sipper, and doesn’t pretend to be one.

Just as the Australians a world away are doing, the new crop of British distilling entrepreneurs who have sprung up in the last decade are eschewing mass-market sales and redefining small-scale quality rum in their own way, while never losing sight of the spirit’s basic DNA. What Outlier has done is rejig the pieces and the techniques they are using to make rum, just a bit, and here have succeeded in making quite an interesting and tasty rum that speaks well for their abilities. Better yet, the stuff that came after this rum is even better: for now, though, I’ll just leave you with my appreciation for the Hoolie’s succulent charms, and save other reviews from the brand’s expanding portfolio for the future.

(#1013)(83/100) ⭐⭐⭐½


Other notes

  • Neither of the two founders is actually from the Isle of Man: both now call it home
  • The two heads on the label channelling Aeolus and blowing wind, are caricatures of Rich and Ian. 
  • Label design is, in a nice touch, actually credited for once: to Meg ‘Stedhead’ Hindley.