Feb 122024
 

It’s about time to clear up a backlog of older tasting notes that have been shoved to the back by newer and more exciting releases, and so for the next few weeks we’ll try to push some reviews of older expressions out the door. Today we’re going to go back and look at Savanna, that Reunion based distillery which has had a fair amount of good press over the last five years, though perhaps more remaining more popular and well known in Europe than the Americas.

What distinguishes Savanna is the range of what they make. Many distilleries have ranges that are steps of the quality ladder: some have lightly aged and filtered white rums, and cheaper mass-market blends made for mixing, for the budget-minded cost-conscious proles. The next rung would be rums aged up to maybe five or six years, costing a bit more but still affordable to most, moving slightly away from the cocktail circuit without entirely entering the sipping area. Once they get to double figures, say 10-15 years or so, it’s getting premiumised and more to have without mixing, and after 18 years, say, it’s entering rarefied territory. Around this price point are also found special editions, millesimes, limited blends, single barrel releases, commemoratives and other fancy releases that go north of three figures easy. These days secondary maturations or finishes are pretty much found on all levels (except the unaged whites for obvious reasons).

Savanna stands out in that it makes rums from both molasses and cane juice, instantly doubling the potential variety it makes. Just to keep all the permutations clear is probably why they have all those names for their rums: the “Intense” series are molasses-based and relatively low on esters, hence their being named “starter rums;” the “Lontans” (also called grand arôme rums) which are also from molasses but with longer fermentations and with a high resultant ester count; there are also the “Créol” rhums which are straightforward rhum agricoles, made from fresh sugar cane juice; and the “Métis” rums which are a blend of traditionnelle and agricole. Millesimes, fancy finishes and special editions at all strengths pepper their output as well.

From the above, then, you can get a clear picture of what this rums is: a molasses based low-ester blended rum, laid to rest in 2004, aged for 9 years in ex-cognac casks and then finished in a porto cask, released at 46%. These days that’s the spec for a really decent rum, but in 2014 when this came out, they called it a starter, which shows something of how much the world has moved on, and may be why so few reviews of it exist out there. 

Compared to some of the other Savanna rums tried in this lineup, the nose of this 46% rum presents as nuttier and slightly fruitier (strawberries, mild pineapple, cherries); there is a light aroma of acetones and nail polish wafting around and it’s very tart and pleasant…though I’m not sure I could pick it out of a lineup if tried blind.  After some time we have caramel and blancmange and toffee, swiss bonbons, vanilla, and a strong Irish coffee (used to love those as a young man). There is a dry wine-y note in the background, and some slightly bitter tannics reminiscent of pencil sharpener leftovers, none of it particularly excessive, more like a soft exclamation point to the main thrust of the nose.

The palate is somewhat of a letdown: I’ve been whinging about the mild inoffensive anonymity of 40% rums lately, so it’s surprising to find a rum six points higher providing so little character on its own account. It’s light, watery and sharp and none too impressive. Honey, nuts, dry pastries, toffee oatmeal cookies – it’s like a breakfast cereal with some extras thrown in. A bit salty and creamy here and there as the tasting goes on, with red grapes, pancakes, caramel, light molasses and some coffee grounds making their appearance, and they all vanish quickly in a short, sharp finish made exceptional only by its brevity.  

Overall, this is something of a disappointment, coming as it does from a distillery which makes some really impressive drams. Overall, one must concede that it’s not completely delinquent in taste – it does have aspects that are well done, and the assembly is decent: you will get a reasonable sip out of it.  It’s just there isn’t enough on stage for the €90 it goes for, it’s all quite simple and light… and one is left with the question of whether this is a poor man’s sipper or an indifferent high-end rum that got made too fast and issued too early. The fact that Savanna ended up releasing several 12 YO editions from the 2004 distillery outturn (including a grand arome I thought was superlative) suggests the latter may hit closer to the mark.

(#1057)(80/100) ⭐⭐⭐


Other notes

  • This is part of a collection of Savanna rhums Nico Rumlover sent me some time ago when he heard I was interested, long enough back for him to conceivably have forgotten he did so. Well, whether he remembers or not, I’m immensely grateful for the time he took to crate me a great selection of what the distillery can do. 
  • There are several 2004 Porto Finish single barrel editions out there: I have found two Lontans from different barrels, one eight and one nine years old, this 9YO Intense and a couple of 12YO editions. I’m sure there a few others.
  • Distilled April 2004, aged 9 years; outturn 1327 bottles. Initially I supposedly the notation of the barrel number (#973) was what it was aged in, but observed there was also a 2004 12YO which also has cask #973 marked on it and that one has an outturn of 1480 bottles. Facebook netizen Jizeus Christ Guitare set me straight by informing me this was the number of the Porto cask, which makes more sense, as it could reasonably be used multiple times. Given the outturn one wonders whether it’s a port pipe or other large cask.
  • For further reading on Savanna, I wrote a too-brief historical backgrounder on the distillery, here. A more recent visit to Reunion with a tour of the distillery was described by Rum Revelations in 2022.
Jan 082024
 

This is the third time I am coming to the famed Nicaraguan rum producer’s 12 year old rum.  The first occasion was in 2011 when I was still somewhat wet behind the ears: then, I commented that it was a bridge between the sipping quality older expressions and the younger mixers of the bartender’s arsenal. In 2017 I picked up another bottle to see if my opinions had changed significantly after additional years of tasting and writing, a wider and somewhat more experienced palate and a better sense of the global nature of rums. They hadn’t. It scored around the same both times.

In 2022 I went through the 12, the 15 and the 18 yet again. There were several reasons for this. One was simply opportunistic — they were available all in a row (well, why not? It’s as good a reason as any). Two, the “Centenario” is relegated to much smaller type, there is a ‘Carbon Neutral Certified’ notation, the “slow aged” thing so many sneered at in years past is gone, and an unambiguous age statement is right there: 12 Years Old. So I was curious whether that translated into something more serious. And lastly, the reviewing game tends to focus on currently popular rums and bottlers, so to revisit an old standby is needed every now and then, perhaps to apply a corrective, to check out a change in blending philosophy, or simply to see how one’s own opinion may have developed. 

On the face of it, it’s not a substantially different rum. It remains a column still distillate from molasses made by the company’s facilities in Nicaragua. It adheres to the Latin/Cuban style of rum-making whereby a light distillate is sought and the real quality of the final product is demonstrated not by fermentation or still-tweaking, but by what happens after: by ageing in ex-bourbon barrels, marrying and skilful blending over time. I’ll take it on faith for now that it really is 12 years old.

By the standards above, the Flor 12 YO does not break much new ground or show off anything widely divergent from its predecessors, though it remains a tasty dram. It is gentle to smell, easy on the nose, well rounded aromatically and reminds of us of why it retains much popularity: some molasses and brown sugar notes, honey, almonds, cinnamon and light flowers. A touch of vanilla, polished leather and smoke, not much more. 

40% won’t ravage the palate and the age has sanded off most of the roughness. Again there is the caramel, bon-bons, light molasses and honey. The almonds and spices – vanilla and cinnamon – make a reappearance in the background and the florals recede somewhat, while lending a subtle and delicate counterpoint. White chocolate, orange peel and nougat round things out in a finish of no great length, intensity or complexity. Like the coitus of the young, it’s over quickly.

While not particularly disappointed by the 12 YO, I’m not really impressed by it either. There are few notes of distinction about it, little that is special which would elevate it above many other blended rums of similar age that compete more successfully in the same age space: El Dorado 12 YO, Bacardi Diez, R.L. Seale 10 YO, English Harbour 10 YO, Appleton 12 YO, all of which score the same or a bit higher. It’s affordable and it sells, and the fact that it remains available after all these years indicates something of its appeal and durability. But to me, it feels like something of an indifferent throwaway, a “merely necessary” rum that is needed to round out the portfolio…and thus, the kind of product one might find on a bottom supermarket shelf, where average rums go to die. 

(#1049)(80/100) ⭐⭐⭐


Other notes

  • All my Flor de Cana reviews, including those of the independents, can be found using this link. For my money, their best rum (aside from the 25 and 30 which I have not tried) has always been the blue bottled 15 YO “21”.
  • The Flor de Caña (flower of the cane) branded rum is made in Nicaragua by the Compañía Licorera de Nicaragua, which was formally established in 1937 (though workers of the San Antonio sugar refinery which was its basis  had been distilling their own festive hooch for local celebrations for maybe half a century before that, hence the “1890” dating on the label). The success of the distilling company led to expansion and to exporting rums to other countries in Central and South America by the late 1950s. Following on the heels of the trend established by DDL in 1992, they began to issue aged premium rums. In the mid-2010s the brand started to slip in popularity as independent bottlers, higher proof and special premium editions  became more popular. The the scandal of Chronic Kidney Disease around the same time was a huge reputational blow, and the company has reportedly addressed the major health issues which led to such damning reports, as well as pivoting to a more ecological production philosophy.
Dec 282023
 

A.D.Rattray. Gordon & MacPhail. Berry Bros. & Rudd. Cadenhead. The names evoke whisky, empire, Scotland and the early days of the Rum Renaissance through which we are still living. For the longest while, the occasional rums issued by these long-established companies, some of which are centuries old, allowed the diligent and solitary rumhound to taste what rums could be, were made to be, and kept the spark alive. Because throughout the second half of the 20th century, they were among the few bottlers of rum who eschewed the movement to light rums (i.e., chase Bacardi, copy vodka) and laid the foundation for the famed indies who came later – Samaroli, Bristol Spirits, Moon Imports, Veronelli, Velier, Rum Nation and so many others. They did so by bottling single barrel limited edition offerings, often at cask strength, and even providing marques, provenance and all sorts of other details we now take for granted (though even then, it was rarely enough).

While A.D. Rattray issued various countries’ rums in a consistent sort of series (their Caroni 1997 was one of the first of its kind I ever tried), G&M was only an occasional bottler, while BBR had the distinction of introducing us to Fiji, Foursquare and an epic 1975 Demerara way before we knew these were must-haves. Cadenhead however, took it in a different direction: alone among these early bottlers they created three separate lines of rums: in order of increasing value they were and are the Caribbean blends, the Green Label Series, and the Dated Distillations (see below for a more in-depth discussion) – and the last one is the one that excites more avarice and grail quests than just about any other bottler unless it’s the early Jamaican and Guyanese releases of Rum Nation, or the initial bottlings of Velier.

Some of the DD series were standard indie bottlings – middle aged, middle strength, from well known distilleries. Barbados (including “Blackrock”), Trinidad, Guyana, Jamaica were the regulars, with others from Cuba, Fiji, Belize, Brazil, Guadeloupe, Nicaragua…even a single youngish 70% pot still release from St Lucia. Most were distilled during and after the 1990s…but their real unicorns were and are the very old ones: a 1974 30YO Uitvlugt, a 1974 19YO Longpond, and a 1971 22YO Enmore, and a bunch of 1960s Uitvlugts and Port Mourants that are rarer to see than Luca without a smoke or a sweater. Even on auctions you won’t find these very often and if you do you can be sure you won’t be able to afford them.


Which brings me to today’s rum. On the surface, it’s actually not that impressive, and I’m genuinely not trying to be elitist or anything, just clear: when one hears of a rum from the Trinidad Distillery, column still, 19 years old, from 2001…well, one hardly feels the fires of avarice burning in the cockles of one’s heart – because aside from Caroni and maybe Fernandes and 10-Cane, is there anything “serious” coming out of Trinidad, or Angostura? There are 294 bottles in play, at 55% and let’s face it, in these days of multiple indies pushing out product from Caribbean estates’ pot stills lovingly tended in distilleries with oodles of history, this is a rum that fades into the middle distance. A good rum, you tell yourself, but hardly a must have.

I imagine that a tyro nosing this for the first time with no advance notice must feel something like us newbs walking into that first John Wick movie without any forewarning. The sheer kinetic energy of that fight in Wick’s house is emblematic of the entire experience with the TDL 2001 because the initial nose is, in short, simply incredible. It’s rich, it’s deep and it seems to go on forever. It smells darkly tawny, Demerara-like, with ripe plums, prunes and bags of red cherries, cranberries, raisins and (wtf?) even a fusel oil background, a sort of medicinal iodine, or peat. In between all that waft hints of more delicate florals, dates, caramel, molasses, ginger, cinnamon, pine needles and bon-bons, all impacting the schnozz like a playful lion batting your face. For 55% ABV, the intensity and clarity of the aromas is just off the scale.

Oh and the taste isn’t lagging by any stretch either. In fact, it’s racing to get ahead. It’s really quite inspiring how much is stuffed into the profile of what is ostensibly a rum of no great shakes. It opens with hot tar and rubber, the hot smoky smell of a trust fund Lambo doing doughnuts in the Walmart parking lot, and then the fruits start coming with a marching band alongside. Prunes, overripe cherries, plums, blackcurrants, cranberries, pineapples, strawberries, followed by stewed apples, molasses and newly polished leather. And the spices, there’s plenty of those – ginger, vanilla, cardamom, sandalwood, even a taste of chamomile. It’s a veritable cornucopia and left me wondering in baffled astonishment what on earth they fed this thing before releasing it. Even the finish showed something of this richness and pungency, closing things off with dates, sweet balsamic vinegar (the kind with a fig infusion), lychees and overripe cherries and even a last touch of peatiness. It’s got so much going on that it becomes the sort of rare beast you have to go back to at least twice to really nail down.

It should not work as well as it does, yet it does. The depth is startling, the complexity completely unreal and it is clearly a whisky lover’s wet dream (as evidenced by the amount of anoraks who waxed rhapsodical about it after the fact). Quite frankly I have no idea how this has escaped notice or review all these years and am simply happy I managed to snag some. The only thing I can say with some surety and personal conviction about it, is that TDL / Angostura has got to have a bunch of Caroni barrels squirrelled away and salt some of their best rums with them, because that depth, that power of aroma and palate, surely comes from more than just an anonymous industrial still. It is perhaps no accident that so many positive notices have attended TDL’s 2002 “Flag Series” Trinidad rum that Velier issued this year, where similar surmises have been raised.

But in the end, this is what I come down to: every now and then you come across a bottle – and it’s almost by unheralded happenstance – that is so surprising, so unexpected, so immeasurably good, that it simply overloads your circuits and leaves you grateful that even in this day and age you can still be amazed and that there still exist interesting, tasty, off-the-scale rums that make one happy to try some, and thankful to have the opportunity.  For me, this is one of those.

(#1048)(93/100) ⭐⭐⭐⭐½ 


Other notes

  • The three ranges of Cadenhead’s releases are:
    • The cask strength, single-barrel Dated Distillation series with a three- or four-letter identifier and lots of detail on source and age; I submit these are probably the best and rightly the most sought-after rums from the company (aside from a 1939-distilled Green Label from Ago).  The only question usually remaining when you get one, is what the letters stand for.
    • The Green Label series; these are usually single-country blends, sometimes from multiple distilleries (or stills, or both), mostly from around the Caribbean and Central/South America; a few other countries have been added in the 2020s.  Here you get less detail than the DDs, mostly just the country, the age and the strength, which is always 46% ABV. They had puke yellow labels with green and red accents for a long time, but now they’re green for real, as they had been back in the beginning.
    • Classic Blended Rum; a blend of Caribbean rums, location never identified, age never stated (anywhere), usually bottled at around 50% ABV. You takes your chances with these, and just a single one ever crossed my path. 
    • Strictly speaking there is a fourth type sometimes referred to as a “Living Cask” which is a kind of personalized shop-by-shop infinity bottle.  I’ve only tried one of these, though several are supposedly in existence.
Dec 222023
 

Rumanicas Review R-161 | #1047

You want to careful ordering a Clement XO rhum because there is another one also named thus which is not this at all; and two others with the same bottle shape but different names. Fortunately the other XO has a different bottle style and a different strength and lacks the word “Très” (very) in the title, and the ones that do take the bottle design are called l’Elixir or Cuvée Spéciale XO. So just a little caution is all I’m suggesting.

In another odd circumstance, the subject of today’s retrospective also lacks almost any reviews in the online rumisphere aside from Rum-X (of course) and my own unscored 2010 review. In fact, it does not even appear on Clément’s own website under any of its various collections – Old, Tradition, Modern, Iconic Blue Cane or Cuvee. The closest one gets to it is the sales on auction sites and as far as I can tell, RumAuctioneer put one up a few times, the last time being in 2021 where it fetched a surprisingly modest £150.

What this is is one of the first of the premium blends the company put out and is a marriage of what they felt was three exceptional years’ production: 1952, 1970 and 1976, which were also released as individual millesime bottlings. It’s unclear those individual releases were issued before or after this blended XO (I only managed to acquire samples of each many years later). But since the 1952 component has now run out, the specific blend comprising the XO is now defunct and while the company uses the same sleek bottle for other XO rhums, the label is subtly different for each, denoting a different product.

Note also that whether the rum is composed exclusively of those three vintages or is a blend that includes them, is currently unknown. Dave Russell in his 2017 review thought the latter, and David Kanj on Facebook (who brought it to my attention) said he had never been able to confirm it with Spiribam either. Will update, if I can nail it down one way or the other.

Colour – Gold

Strength 44%

Nose – Luscious; deep fruitiness; persimmons, passion fruit. Herbs, cinnamon, vanilla, light toffee, apricots. Green apples and ripe dark grapes. Very appetising and aromatic, if not as crisp and clean as a modern agricole. Just really pungent and complex.

Palate – There’s a smoky, dry. leathery tang of an old port to the initial tastes, but it comes over nicely because of the heft and solidity n the tongue – the mouthfeel is really quite good. Apples, apricots, hard yellow mangoes on  the edge of going soft, and raisins and red wine. To be honest, after years of acclimatising myself to rums at 60% ABV or greater, the XO here no longer demonstrates sharpness (as I commented in my original review) but crisp solidity, even a touch of softness.

Finish – Just excellent. A fitting conclusion to a delicious dram. Crisp, slightly sweet, smooth, deep, dry and with yellow almost-overripe fruits at every turn.

Thoughts –  I was right not to score this at the beginning of my rum journey, since in 2010, the chops to evaluate it was lacking – to this day we still see too few agricoles in Alberta. Back then I commented on its sharpness and its taste without being too chuffed by it.  Coming back after a span of nearly fourteen years, I appreciate it much more for what it is: one of the best aged agricole blends I’ve been fortunate enough to try. Those who have a bottle squirrelled away have a real treasure in their cabinets, a delicious dram representing a time traveller washing up on our modern shores, from the far off Days of Ago.

(88/100) 


Other notes

  • The AOC was first established in 1996, so none of the component rhums conformed to the restrictions; irrespetive of the AOC on the label, then, those expecting a clean, grassy, herbal modern agricole might be somewhat taken aback by the profile, which has its own unique vibe. I assure you, however, it’s all to the good.
Dec 182023
 

Perhaps this rum was inevitable.  Maybe spurred on by the rising price of ex bourbon barrels, or the desire to experiment, or the curiosity about whether a peated whisky really is like a Caroni, or simply to attract those who can no longer afford the Octomores and other similar expressions of Islay, some bright spark at a rum distillery has finished his rum for six months in a peated (Speyside) whisky barrel.

Is that a real thing, or is it just a stunt? Commentary on Rum Ratings suggests a sharply divided audience on this and when you smell it, you can understand why – that peated barrel has a real influence here. You get the initial slap of iodine, antiseptic industrial hospital corridors and seaweed right away, only marginally offset by vegetable soup, some heavy overripe fruits,  caramel, smoky vanilla and leather. The odour of smoke and wet charcoal and ashes is discernible but remains restrained and stays back, and there’s a bit of rubbing alcohol that the ageing has not managed to dispel. It gets slightly deeper and more involved over time but too  my mind, that’s not enough to really elevate it to something top tier.

This is all fine, but it is rather off the beaten track: and if it’s one thing years of tasting new and experimental rums has shown me is that (as with electronics for example) while there are always some rabid early adopters, and those with tastes that go for something this off the wall, it takes rather longer to bring the average consumer along to accepting something so different. And it is different – it’s like Mhoba’s Bushfire, or some of the more radical rums experimentals that get aged in completely new woods that make them smell and taste like barbecue sauce, or a maple syrup.

Still, smell is one thing, but what’s the taste like? Maybe that has a profile more rum-like? Yes and no. The taste is light (the standard strength again, so that’s nice) and easygoing…up to a point. It has a musky and dark feel to it, with notes of bitter, damp and stale coffee grounds, cardboard and mouldy paper, cheap dry unsweetened chocolate left open in the bin at a grocery too long. Again there are some dark overripe fruits but not much and not many and it’s hard to pin them down – plums, dates, figs, I’d suggest. Also medicine, camphor balls, damp sawdust, ginger and a touch of cinnamon, followed by a short and clean finish that again returns to iodine, rubbing alcohol, some toffee and molasses.

So with that out of the way, when I sit back and reconsider it all: in fine I’m not sure that for the average rum consumer that this actually works. It’s a blend of column still distillates aged 5-10 years and tropically aged in American oak, so that part is fine. The 40% ABV keeps the aggro down to a minimum. I didn’t get a chance to test it, there’s something about the ease and rounded nature of it all – even with that delicate peaty bitterness in the background – that suggests it’s not entirely kosher and has been added to, however slightly (NB: however, not checked by me, so that is a completely personal opinion). 

But that peat…it’s is a love or hate proposition. Whisky drinkers would probably have no problems with this expression at all (and it was an anorak who gave it to me). Admittedly that aspect is not overdone and doesn’t take over the entire thing, but it is pervasive and never lets up, and lends a piquancy to the rum similar to (but quite different from) the profile demonstrated by good Caronis. Moreover, the more subtle fruity and wine-y notes imparted by wine, cognac, or other common finishing casks are pretty much absent, this upsets the balance of various elements and gives the impression the rum is not a vehicle to demonstrate the rum, but the whisky element. So with that in mind, it’s up to an individual drinker to decide whether that’s in her or his wheelhouse. Speaking for myself, I have to admit that it doesn’t entirely play in mine.

(#1046)(78/100) ⭐⭐⭐


Other notes

  • My thanks to Curt from Kensington Wine Market in Calgary who gave me the sample to try.
  • Relicario is a brand not a distillery. Made by Barcelo (now a brand within a larger corporate umbrella and no longer the original family’s enterprise) in the Dominican Republic, on the facilities of Alcoholes Finos Dominicanos, which is a new distillery built with EU funds and owned by several major shareholders and investment firms.
  • 1048 bottle outturn according to the label.  It’s a blended rum of several ages ranging from 5-10 years, not of any particular year.
  • Company legend has it that two bottles of an old rum were found in an old reliquary (which is a container made for holding holy relics like saint’s bones or hair) and the profile was replicated to form the line of the brand. I like a good backstory, but never really believe any of them.
Dec 112023
 

For a country that boasts a huge population of rum-swilling West Indians and a not inconsequential number of Maritimers out east who inhale dark rums with their Jiggs Dinner, it’s odd that rums are not more appreciated and available than they are. To some extent the paucity of decent rums from abroad is alleviated by the emerging local craft distillery movement, with tasty products coming out of Ironworks, Romero, Mandakini and Potters (among several others); too, the Newfoundland Liquor Corporation makes some really interesting blends (Cabot 100 and Young’s Old Sam remain personally appreciated mixing favourites) and there’s even an Indie bottler out in BC called Bira!, run by a friend, Karl Mudzamba which fields a cask strength South Pacific and Mhoba release, with more to come.

Against all of that you have the also-rans that clutter up the store shelves in their multitudes, and which occasionally tax my objurgatory powers and genteel vocabulary to the limit:  rums like Highwood’s Aged White Caribbean, Momento or the Merchant Shipping Co White, Minhas / Co-Op’s Caribbean White, all those cheap Lambs and Bacardis, and so on. There’s no shortage of low-cost fuel for the masses, yet an odd lack of serious attempts to go the Foursquare ECS route and produce a mid-level blended product of real class that can kickstart the premiumisation of Canadian rum.  And yet, as the Mandakini ersatz Malabari rum proved, go even a little off the reservation, take even a bit of a chance, target the right audience…and you can sell out every release you make.

The question the overlong preamble above poses for us today, then, is whether the first release of Secret Barrel Small Batch White Rum is gold or gunk, something that gives Canadian rum brownie points…or drags it down. Now admittedly, the presentation is nifty: it channels the old square shape of turn-of-the-century whisky bottles, as does the design of the label and its font.  And the narrative is amusing if nothing else: small batch, 40% and implying that maybe, possibly, it’s made in Canada (possibly in the south of Alberta, around Crowsnest Pass) by some mysterious old timer named John A. MacDonald. This is a gent who – so the back label helpfully informs us – is a cross between the Most Interesting Man in the World, and one who has exploits so off the wall that he’s obviously a relative of Chuck Norris, Pecos Bill and Paul Bunyan…all at once. On the other hand, we get nothing about a true country of origin, a true distillery, a still, source material, ageing, nothing. 

Well, tasting blind sharpens the senses, I tell myself, so knowing the rum is standard strength, I waste no time, pour a glass and move on to how it performs. Nose first: faint nail polish and the light fruitiness of pears, papaya and watermelon start things off. It’s easy smelling, and way too light and pretty much in the wheelhouse of every bartender’s filtered white mixing rum. I expect more, somehow because although it starts off well, it fades really fast and soon it becomes more like a vodka than a rum, or some kind of mildly sweetish cough syrup.  Additionally there is vanilla, some sugar water, cucumbers in rice vinegar, a bit of tinned syrup minus the fruits, and there you have it. 

That taste is somewhat of a let down, to be honest, because the nose suggested there would be something there to enthuse, a bit of tart fruitiness maybe, some sweetness and edge, maybe a lone ester or two. Alas, no. One senses some sugar water and vanilla, a bit of overripe apple, a touch of brine, cucumber slices in alcohol, not a whole lot else; and adding water doesn’t do anything, least of all tease out more.  The finish is, at best, quick and lacklustre with vague hints of acetone, alcohol and sugar water, and so clearly it’s not a taster’s rum: and while two decades ago this might have been a great mixer, these days it fails when matched against the stronger and more distinct overproof cocktail rums many other distilleries are making.

So what’s the background? I mean, it’s surprising how little information there is about the thing and in this day and age no commercially made rum should deliberately chose to be so anonymous without having a serious quality behind it. The SMWS can get away with some of this mystery, but they’re in their own zone and do a decent job of it.  Not so here. 

However, I have managed to find out that the Secret Barrel is a Guyanese rum imported from down south (but not from where you think). It’s been aged a little, about a year or two, and imported as is, then bottled by Highwood Distillery in Alberta, though they themselves had no hand in the selection process – they did so on behalf of the owners of the Secret Distilling Company (see below for more details on company background). 

The whole business about John A. MacDonald is fun to read…and a cute fabrication, perhaps based on one of the founders’ relative or ancestors. Perhaps it’s just as well it’s a fireside yarn. Because although I genuinely wanted to like this rum – surely someone who had a sense of humour and a gift for tall tales would make a rum that’s just a bit off and good for raised eyebrows and a laugh or two? – it doesn’t really come up to scratch. Even with my limited experience in the world, my life is far more interesting than Old Mr. MacDonald’s, I have better tall tales and beer stories than he does, and for sure have had acquired far better rums than the one his name is on.

(#1045)(68/100) ⭐⭐


Company background

A few words on the company behind this little white rumlet. According to their slightly more informative website, Secret Distilling Company was started by a bunch of Calgarians in 2015 (I dug around and found out this was Adam MacDonald (the founder and man behind it all), and his friends Aaron Norris, Brendan O’Connor and Chase Craig, who all took over different aspects of the operation). They saw a market for rum opening in Western Canada, and rather than sinking serious money into a distillery and the concomitant years of development work, they went the blender’s route and looked around for stock. They found it in Guyana, and this is why their website speaks to them selling “Demerara” rums, as well as Banks XM rums.

Now this is where it gets interesting.  First of all, they never stated on the label of those Demeraras which operation supplied the rum, and most of you reading this would instantly think DDL. But it’s not. In fact, it’s from the other rum producing company in Guyana which gets far less attention, Banks DIH, who make the well regarded XM series of rums (which of course also contradicts the “Made in Canada” on the label). Secondly, in the About page they claim the rum is from the “Banks Distillery of Guyana” except that Banks is not and never has been a distillery – they’re a brewery and a rum blender, not a distillery, and have no plans to change that. But ok: let’s chalk that up to beginner’s enthusiasm and cut them some slack.

And thirdly — and this is what got me going down the rabbit hole in earnest — on the aged Demerara rum label, they added the signature of Mr. Carlton Joao, as the Blender. This is two faux pas in one, because (a) they did so without his permission and (b) he’s not a blender at all, but a marketing executive.  How do I know that?  Because I know the guy personally — I went to school with him in Guyana, consulted with him on the Banks company bio — and so as soon as I saw this I picked up the phone and called him and asked what was going on. He said he knew nothing at all about it; Banks sold them stock between 2015 and 2018 and they distribute the XM rum line, but that was all. The commercial relationship was pretty much over years ago.

Where their rums subsequent to 2018 come from is not mentioned anywhere, but since the original founders sold out to White Pine Resources in 2017 (this was reorganised into SBD Capital, the current owner, the following year; they invest in mining and minerals properties and for a while had alcohol and liquor sales as its prime cash generation unit), it’s possible that the Guyana route was closed down and local sources may have taken over. Gradually sales dropped, the share price of SBD dropped from three bucks a share to pennies and when I spoke to Brian Stecyk, the CEO (who was more than helpful, if understandably cagey about the affairs of the company) I got the distinct impression he’s wrapping up the show and Secret Barrel is no longer a functioning entity. In a few years the rum is likely to be a Rumaniacs entry.


 

Dec 052023
 

In less than fifteen years, the entire rumiverse has changed so completely that not only can a not-that-well-known distillery from a not-that-well-known island make a cask strength rum of force and taste, but it is considered normal for them to do so; and that little distillery has become famous enough to be compared with the likes of major Caribbean outfits both older and younger, of far greater visibility. That is what the English Harbour High Congener rum really means, over and above its interesting stats.

The success of the indie bottlers in the last decade and a half in promoting distilleries and marques and whole countries – Barbados, Jamaica, Guyana are favoured expressions for all of them, though this is now changing – has forced many smaller distilleries in the Caribbean to up their game. Some have started exporting bulk to Europe themselves, for use by the IBs; some sell new make spirit to merchant bottlers direct. But most have expanded beyond their standard blends previously only distributed regionally; and begun pushing the edge of the envelope themselves, in an effort to diversify and premiumise, thereby capturing that slice of the market which the IBs helped kickstart. 

And they’re not the only ones: almost all major distilleries in the Caribbean now have entire ranges dedicated to high proof, well-aged and year-specific expressions that comprehensively eclipse their own efforts from ten years ago.  El Dorado, Foursquare, Mount Gay, St. Lucia Distillers, Appleton…the list goes on. They work with all aspects of the production cycle – fermentation, stills and distillation, ageing … and have vaulted rum into a whole different level.

Antigua distillers did the same, and I still remember one of their initial efforts, the Small Batch Sherry Cask finish expression, which I remarked was something of “an essay in the craft,” when it debuted in 2016. Now that’s almost passé, because consider this one from seven years down the line: a 2014-distilled rum based on molasses aged for six years in Antigua, which they call “High-congener” and which is a cousin to the 1423 SBS Antigua 2015 rum I’d had in The Proofing Room bar in London back in 2022. 1200 bottles of this hi-octane 63.8% column-still rum were released in 2020, which makes it a punchy six year old in all the departments that matter.

The nose is suitably big, given the strength: it has a richness that is very welcome, and feels solid and dep with notes of pineapple, strawberries and grapes, leavened with a more creamy lemon cheesecake, vanilla, and coconut shavings. Letting it rest helps things settle down and after a while aromas of cherries and green grapes emerge, a bit of mango juice and a tang of brine and olives, and a touch of salt caramel.

Tasting it shows where the rum shines, because here all the stops are pulled out, bunting unfurls and the brass band comes marching through: it’s smooth, buttery, creamy, all laban and cream cheese, brie, and brine, with soft tastes of olive oil, hummus and citrus. The acidity of the fruits and esters is retained, and a fair amount of spices – vanilla, cinnamon, cardamom – is in evidence. There’s toffee and caramel, tannins and coffee grounds, and a treat to sip even at that strength. If I had a whinge at all it’s that the finish is too short – there’s some brine, caramel, warm pastries and a dash of cumin – but overall, this is a rum that would work even if closer to standard strength and one wishes it was in a more general release than something so limited

So, to sum up, punch it does, if perhaps in too few areas.  I somehow expected it to be more complex, yet those aromas and tastes one gets are great in and of themselves. No congener count is provided, which is a shame – we wouldn’t mind knowing so we could rate it against the Jamaican marques. Still, I’d suggest the level is on par with the LROK (the HLCF at best). It is a pleasant, sippable, forceful, solid drink – the strength is no barrier to enjoying it (however, I would not recommend a quick initial guzzle, because 63.8% is 63.8% and it’ll hurt if you treat it with disrespect).

Beyond that, it exhibits a complexity that exceeds the Coeur de Savalle which was gingerly squeezed into a reinforced bottle at 73% or so, and although occasionally sharp and over-tart in the mouth, you can tell that it has a fair bit of funk in its junk, and that it’s a full proof aged rum of uncommon distinction that is quite clearly not a Jamaican. English Harbour, if it wasn’t there already, takes its place with complete assurance at the table already populated by the likes of esterati like Hampden, Worthy Park, Savanna and others, and without apology demands they all move aside to give it room. On the basis of this rum, I don’t see anyone denying them the right to take a seat.

(#1044)(87/100) ⭐⭐⭐⭐


Other notes

  • Background material on the company can be found in the Coeur de Savalle review. I liked both equally, by the way, though for different reasons.
  • Antigua Distillers have made a virtue out of necessity: because they only have one columnar still, when it goes down for maintenance their tanks continue to ferment and of course develops into a more acid rich wash that provides the higher levels of congeners this rum displays.
  • Some other reviews: as of this writing Rum-X has 106 ratings averaging at 8.2/10. Stuart at Secret Rum Bar gave it an enthusiastic 90 points in December 2022, while Marius from Single Cask Rum awarded it 88 points in 2021, and in March 2022 John Go rated it 6/10, commenting on its lack of funk.

Historical note

Although they are seemingly everywhere now, back in the Aughts and early 2010s, independent bottlers and single cask releases were still not all that common or well known, though their star was rising among the cognoscenti. The main sources of full proof rums from distilleries (or stills) around the world were the whisky makers who occasionally dabbled their toes in this area of rum: Gordon & MacPhail, Samaroli, Silver Seal, Moon Imports, AD Rattray and Cadenhead for example. Aside from their releases, the only chance anyone was going to get to try something packing serious ABV was to buy any of the famed and ubiquitous 151s, and those were very young rums with little to distinguish them. Almost everyone else pretty much wussed out at 46% at best, except the French whose agricoles seemed to take great delight in up-ending expectations.

Fast forward to the close of 2023 and the landscape has undergone a sea change. Rums are being released north of 50% as a matter of course and an increasing number top 70%; Caribbean and other distilleries’ representative bottlings from dozens of small IB companies are so common now as to approach commodity status; the whisky makers are hardly considered special any longer, don’t issue nearly as much as they once did, and have ceased being serious factors in any budding connoisseur’s mental map of rum bottlers. That torch has decisively passed to the new and nimble independents, the new micro distilleries around the world, and the old estates that have invigorated themselves with new talent, new equipment and a desire to innovate.


Nov 252023
 

Rumaniacs Review R-160 | #1041

Few rum aficionados need me to elaborate either on Don Q, the “other” major distillery on the island of Puerto Rico which makes it, Puerto Rico itself and it’s peculiar status vis-a-vis the USA, or indeed, this rum. Any one of them is an essay in itself and can lead to any number of rabbit holes,

Let’s just stick to the basics, then. In brief: like Bacardi, Destilería Serrallés was founded by a Catalan emigre in the 1860s (the sugar plantation the Serrallés family first bought goes back three decades before that), though they lacked the global ambitions of the larger company’s operations and have stayed within Puerto Rico.  Don Q, named after Sancho Panza’s elderly sidekick, is the flagship brand of Destilería Serrallés with several expressions dating back to 1932 when it was launched to compete with Bacardi: however, let’s be clear – the Cristal was first released in 1978, when it was specifically designed to compete with the rising popularity of vodka. Before that, I think white rums were just called “Don Q” and had a distinguishing white label (my assumption), since I can’t find any reference to a specific one predating the Cristal.

The Cristal itself is a white rum, adhering to the Latin style of light ‘n’ easy rum making, and is the result of distillation on a multi-column still, aged in ex-bourbon barrels for between one and five years, filtered to colourlessness, blended, and then bottled at standard strength (40%). The review of the modern equivalent gives you some more details of the version you’re likely to find on store shelves these days – this one, as far as I can  tell, is from the mid to late 1980s, perhaps the 1990s (the label has undergone several revisions over the years and for different countries, so dating is imprecise at best).

Colour – white

Strength – 40%

Nose – Has a sort of light and creamy aroma, like custard drizzled with vanilla syrup.  Acetones and nail polish. Slightly sweet, somewhat warm. A few faint fruity notes – nothing really identifiable leaps out – which are just trembling on the edge of a flat cream soda.

Palate – Sharpish, mostly pineapple, vanilla and flavoured yoghurt, iodine. Not a whole lot going on here and while not really unpleasant, there are too many discernible medicinal and ethanol notes to make to a drink worth having.

Finish – Decently long, sweet vanilla milkshake and an apricot slice or two. Unremarkable, but at least there’s something here, which is already better than most of these bland, anonymous filtered blancos from the era.

Thoughts – My remarks about when it was issued and why, is the key to unlocking why the profile is what it is: inoffensive, bland, easy, vodka-like…and by today’s standards, rather uninteresting.  It remains what it has always been, a cheap bar mixer, without much of an edge to wake up a mixed drink. Older versions like this one seem even blander than the modern ones, and so my recommendation is to get one if you like to drink some rums from Ago, but don’t expect too much, and keep mixing your mojito with what’s on the shelves today.

(73/100) ⭐⭐½

Nov 202023
 

Photo (c) MasterQuill.com

The Martinique distillery Clement has, since 1989, ceased making rhum — the brand’s juice has been distilled up the road at the facilities of Distillerie Simon, and from 2017 also and increasingly from Fonds-Preville (both are owned by the Hayot Group). The original premises, however, are still used for ageing, blending and bottling Clement rhums, and they still maintain the AOC designation. Depending on who you speak to then, it supposedly has at least some terroire harkening back to what old Homere Clement made on his plantation of Domaine de l’Acajou, the progenitor of the brand.

Clement was among the first agricole rhums I ever tried, and initially their precise and fussy and clearly-defined tastes weren’t entirely to my liking; over the years, of course, I “ketch sense” and learned to appreciate them for what they were — nowadays I consider my (third) bottle of the Clement XO one of the best rhums I have to show people what an aged agricole is capable of. Over the years other Clement rhums showed their expertise: the release of the trio of 1952, 1970 and 1976 rhums, the special edition Cuvée Homère Clément Hors d’Âge, and an increasing amount of experimentals, single barrel expressions, millesimes and unaged blancs — even a canne bleue of its own.

The subject of today’s review is an ostensibly simple 9 YO expression from 2002 – a Trés Vieux Rhum Agricole, all from 100% canne bleue, aged in a single cask of ex-bourbon, 587 bottle outturn (of 50cl bottles) and a nice and firm 46.8% strength. I suppose the “cask” must have been a big one to provide that many bottles after nine years, even if they were only 500ml – I think we can assume either it was a slightly more sizeable container, rather than an American Standard Barrel 1, or the single barrel moniker is in error and it’s a blend of a couple or a few.

Whatever the ultimate provenance and barrel(s), this is a solid rhum that represents itself and its distillery very nicely indeed. It smells as fresh and bright and sparkly as bedewed sunlit grass and sheets fresh and clean from the laundry, with just a hint of citrus to the whole thing. Herbs, sugar cane sap, pears and white guavas take their turn, and It has additional notes of sweet caramel drizzled over vanilla ice cream, plus prunes, raisins, stewed apples and even a touch of coffee. An espresso of course, with a background chorus of leather, smoke and light tannins becoming evident with some water (though the rhum really doesn’t need that, honestly).

The pleasure here is in how pleasantly light it is to taste. It doesn’t sting, doesn’t bite, it’s not so heavy as to dissolve your tongue or so strong as to cause damage – it’s clean and crisp and no-nonsense, briny with olives and gherkins and some musky sweet spices (cinnamon, fenugreek, rosemary, smoky paprika, masala and even a trace of Kashmiri chilli powder, I kid you not. The same fruits as on the nose reappear to balance this all off, and there’s remarkably little sour in the way this presents: just a nice, easy, almost light crisp white wine-type sensation, culminating in a finish of berries, burnt sugar, toffee and breakfast spices. It’s completely unthreatening and completely pleasurable to drink, and never once seems like it’s straining to make the case.

Honestly, without trying to oversell the rhum, I think it’s a minor treasure: not an undiscovered steal, precisely, more a rum whose qualities seem initially subdued, and so gets somewhat overlooked, and is now mostly forgotten. It grows in the memory over time, however; it gets better and holds up well not only against other brands, but one’s own evolving palate. And each subsequent tasting expands in the appreciation a bit more until you can’t quite put your finger on it, but somehow it has become a quiet personal favourite on its own terms, and a more valued bottle in the collection than those with seemingly stronger credentials. My sample is now gone after four tries to pin down its elusive and ephemeral impact, but these notes will help me remember its unpretentious quality and the enjoyment I took from it, for a long time to come.

(#1040)(85/100) ⭐⭐⭐½


Other notes

  • A second 2002 vintage bottling of 582 bottles at 41.6% and barrel #20070079 was done in September 2012 and is sometimes labelled as a 10 YO.
  • If your interest has been piqued and you’re googling for this thing, I’m sorry to report that you’ll find thin pickings. Rum-X doesn’t list it, neither does Rum Ratings — even Whiskyfun, which has more Clement reviews than anyone, hasn’t got this one. And whatever shops you turn up in the search will likely be pointing to a 10YO, a 15YO or some other variant with a different strength or year of make, so no luck there.  In fact, the only unambiguous reference you will find is a 2015 review on the site of Master Quill (mostly whiskies to be sure, but quite a lot of rums as well), and that’s no surprise at all since he was the source of this sample, more than five years ago (so a big thank you to the man, even if it’s late in coming).
  • My photo of the sample didn’t work out and so I copied the one from Master Quill’s review.
Oct 292023
 

Rumaniacs Review R-159 | #1036

Few references exist to track down this aged bottle with stained yellow label and a description remarkably thin even for the Days of Ago when nobody cared.  There is no distillery of make, no strength, no country of origin we can evaluate, nothing.  It is a white rum, has pictures of several medals on it (or maybe those are those coins, like pieces of eight?) and the implication of the words “The Spanish Town – Jamaica” is that it hails from there. One does not even get the strength, though my hydrometer tested it out at 37.8%, so either it is 40% standard and then dosed down, or it’s clean and maybe 37%-38%. 

As for the dating, the best source is a May 2019 auction listing on Whisky Auctioneer which suggests it’s from the 1960s, and which I have no grounds to seriously dispute – the label fonts and design and lack of provenance tend to support it, however thin that is. However, the auction site’s notation that it was produced in Spanish Town itself is not, I think, credible.

This leaves us with just the company, Costa Y Montserrat, SL from Barcelona in Spain. That most invaluable of resources, Pete’s Rum Labels, doesn’t provide any true data, but it does have another label, which suggests they were into the retailing of Jamaican-style rums which makes them an importer and blender, and the whole Spanish Town thing is just atmosphere and a cool label design but held no real truth (which is a shame, but okay…)

The company hails from the Catalan town of San Fructuosa de Bages (officially named Sant Fruitós de Bages), just to the north of Barcelona and the industrial estate of Manresa immediately to its west; wine has been made there for centuries. The Costa & Montserrat company refers to a famous Benedictine monastery of that name, built on a mountain nearby 1 However, that aside, what we have is the founding of the company in 1840, which made brandy in the early 20th century, and also fruit liqueurs in the late 1970s. I think it still exists, but under some other name I was unable to trace, and if it does, it’s not making rums any longer.

Colour – white

Strength – Tested at 37.8%

Nose – Astringent and sharp. It smells alcoholic (no pun intended), speaking more of raw ethanol than the easy lightness of a finely blended white cocktail rum. The puling strength is partly responsible for that of course.  Also some rubber, minerally notes, green peas from a can, watermelon and a touch of sugar water. 

Palate – Surprisingly there’s some brine here, again those canned peas (or, to be more precise, the water from that can), vague light sweet fruits such as papaya, watermelon and pears, but all very lacklustre, very much in the background.  It’s like a dumbed down, weakly flavoured, underproofed vodka.

Finish – Almost nonexistent, really. Light sugar water, no burn, no tickle, no real taste.

Thoughts – If the intention of the label is to point towards Jamaica, I assure you that sampling it dispels any romantic notions that somehow I had picked up an undreamed-of pot-still Rum from the Cocktail Age. No such luck.  It lacks strength, it lacks taste, it lacks any identifying characteristics of country or terroire, and is best seen as a pre-21st-century-Renaissance historical artefact that sheds light on rum’s development over the decades, rather than some kind of distant classic from a long vanished era. There’s a reason why it only fetched £31 on that auction. It’s a historian’s rum, not one for the bar crowd or connoisseurs of unappreciated rum, or even speculators.

(65/100) ⭐½

Oct 232023
 

 

Originally published as a standalone review in October 2023; revised and extended to Key Rums series in January 2024

Few rums from India make a splash in the western world, and that’s a peculiar thing since it’s entirely possible they were among the first people to actually make any kind of spirit from sugar cane (although it’s likely the crown goes to the Iranians whose “good wine of sugar” Marco Polo supposedly enjoyed on his travels) and for sure have some of the best selling rum brands on the planet. We may not hear of them very often but McDowell’s No. 1. Contessa, Old Port, Hercules, Two Indies and a few others, have a huge market footprint out east.

Historically, rum in India has always been a down-market tipple for the masses, largely because it lacked the snooty pretensions of whiskies (though they, for decades, laboured under similar perceptions until they changed their game), and was made in large quantities using relatively easily available molasses, panela or cane juice. On a larger scale, rum was popular when made by distilling companies because its method of production was essentially column still near-neutral alcohol plus additives for taste: cheap and easy to make at scale, priced to sell. This made rum do well at the rural level — where the majority of Indians still live — but cut no ice at all in the rest of the world.

Among the first to break this mould was the company of Mohan Meakin (previously Dyer Meakin), which was established in the mid-1800s. They made at least some kind of rum all along, but it was the 1950s that were key: in December 1954 they released the first Old Monk rum to the armed forces in its signature Old Parr-style bottle, aged around seven years. It shattered class barriers by being marketed not just the rank and file jawans but to the officer class, and gave rum as a whole a boost by making it more socially acceptable, even respectable, up the social scale.

From that humble beginning sprang a brand of uncommon durability and popularity. For the next fifty years, anchored by huge sales to the military and canny placement in five-star hotels, Old Monk rum was the most popular brand of rum in India, with increasing sales abroad. It became the spirit of choice among university students for decades, and as these educated young people fanned out and emigrated across the world they brought their nostalgic love for the rum with them, establishing the brand in new countries where the company set up distribution arrangements in many countries to satisfy this demand. For a while, so strong was cultural attachment to Old Monk that the global diaspora regularly requested relatives bring some with them when they came visiting, or brought it back themselves when they did. 

Yet even if its sales were gargantuan (for decades, it was one of the five top selling rums in the world), outside a few major regional, internal and historical markets, it was never a truly global widespread seller; one rarely if ever saw the squat and tubby bottles at international spirits or bar expos, and though I’ve passed the vatted 7YO several times on local shelves in several countries, I’ve never seen it at a single festival. And the general opinion of those modern reviewers who have tried it is somewhat dismissive: adjectives like “crude”, “oversweet”, “rough” and “spiced” are common in most write ups I’ve seen, and it’s often relegated it to mixer status, with grudging compliments occasionally thrown in. The Old Monk series of rums, then – and there are quite a few – attract a curious mix of indifference, scorn and loving nostalgia from rum drinkers, some of which is understandable, some less so.  

It continues to be made, however, and continues to sell and for all intents and purposes remains almost a cultural institution in India, so its importance to understanding rum around the world must be accepted. Unlike Appleton, say, it doesn’t look like they have continually tweaked the recipe, and the bottle we see nowadays is recognizable the same as the original. It remains a vatted 7 year old rum from molasses, or that nutrient rich variant called jaggery, which we’ve met before (opinions vary, and the company isn’t telling).I don’t know what the original strength was back when it was first introduced, but at least for the last decade and a half I’ve only seen it sold at 42.8%. Let’s take it as it is, then, and move on.

As a rum it presses all the right buttons.  You can smell molasses, sandalwood, some tar, and overripe bananas, plus some tannics. That’s the first pass.  After opening up it reaches further and hits the spice jar: ginger, vanilla, cardamom, cumin, I would say, and some sweet paprika, all of which is nice and heavy and almost perfumed, while never losing sight of the fact that it’s a rum.

On the tongue the taste is dark and medium heavy, with strong notes of salted – almost bitter –  caramel and unsweetened chocolate, coffee grounds, molasses and licorice. The strength is just about right for all this smorgasbord of subcontinental notes and doesn’t burn a whole lot going down, so sipping neat is an option.  It’s not that sweet and there’s that vague spice shelf drifting in from the nose even here. The finish is like that as well,  being mild, short, breathy, warm, and again, redolent of licorice, caramel and spices, plus what the Little Big Caner called a mix of pepsi and jerky (go figure).

If pressed for a comparison, I’d suggest that the Old Monk has a fair bit in common with the dusky heaviness of the Demeraras, or perhaps Goslings and other dark molasses-forward rums. You can sense the similarities with the Amrut’s Two Indies or the Old Port as well; except that it has its own vibe and that might be because it is either (wholly or partly) made from jaggery, or because it really does have something added to it. We don’t know. Old Monk has always been looked at slightly askance, because it’s hard to shake the feeling this is not what we’re used to, not a rum that’s made completely “clean” and something’s been sprinkled in. But honestly, it’s not too bad, though it sometimes feels a little unfinished. I like the offbeat and unusual in rum, and in the main the Old Monk is very much like Amrut’s whiskies are: definitely what they’re supposed to be — a rum in this case —  just with a slight kink and twist to mark them out as noticeably different. On its technical merits and how it noses and tastes I can’t say my score is wrong: but since this is a rum from outside our regular area, there are bound to be variations. 

So with all that, does it deserve to be in the pantheon of those rums I deem “key” to understanding  the spirt? I argue that it is. Firstly it remains immensely popular and among more than just expatriate Indians, and needs to be seen for what it is. Secondly, it has a long history, both as a company and a brand, and shows something of how rum developed outside the more comfortingly familiar regions we extol in every other post on the subject. We need to understand and appreciate more than just rums from the Caribbean and Latin America, and have to learn about profiles that are at odds with our perceptions of how rum should be made, or should taste. No rum that has lasted this long without serious change and still sells this well, can be ignored just because it’s not in current fashion. It needs to be acknowledged as a rum from its region, for its people, maybe even of its time. Amrut conquered the whisky world by making whiskies to global standards.  Old Monk becomes a key rum by resolutely adhering to its own.

(#1035)(79/100) ⭐⭐⭐


Other Notes

  • I’m unsure how different the Old Monk Supreme XXX is from this one. Perhaps it’s just the bottle as both are supposedly 7 years old.
  • There’s a lot of backstory to the brand in the company profile, which I strongly recommend taking the time to read.
Oct 062023
 

This is not the first review to be speaking to a rum made or released by the western Canadian outfit Highwood Distillers: I’ve looked at the forgettable Momento, the guilty pleasure of Potters Dark, and a completely indifferent contract throwaway called Merchant Shipping Co. white rum (made for Wine & Beyond, a large local spirits shop chain), which some readers might recall I disliked intensely when I tried it earlier this year. At that same session I sampled their own simply labelled 40% white, and was a little more impressed than with the others…but I’m afraid that’s nothing to make you rush to the nearest store to go buy some.

The rum is a product that channels something of no-great-shakes median-scoring Plantation Three Star — without the character. It’s made from near neutral alcohol from Guyana that’s imported at 95% and aged for a year in ex-bourbon casks before being filtered to white and taken down to 40% (it remains an outstanding query with them as to where the ageing takes place). These facts, then, position it squarely in the cheap mixers’ blends section of the market that has no aspirations to be seen as an artisanal classic, so tempering expectations commensurately is a must.

Back in 2009 when my fellow rum chum The Rum Howler first looked at this product, he commented that he was able to discern its Guyanese nature: I assure you that no such profile attends to the one I tried 14 year later. It is redolent of rubbing alcohol infused with coconut shavings, with some subtle threads of sugar water, overripe white fruit, crackers, salt biscuits …and the musty, dusty scent of abandoned houses. There’s no wooden still action, no dark fruits, or tannins or raisins or licorice or sawdust. It’s really quite easy to smell, smoothly light and inoffensive…and here that means it’s simply bland. 

On the palate it retains a neutral character: tangy, lightly sweet, alcoholic. It tastes, at best, of a few indistinguishable sodden watery fruit in a graceless salad sprinkled with some alcohol and icing sugar. One can sense some pears, swank, a fine line of brine and light citrus (this is being generous), perhaps a touch of melon and coconut shavings, all of which serves to make it better than alcoholic water, but not by a whole lot.  The finish is smooth, light and relatively clean, just ultimately without much of anything.

Which, as has been mentioned to me before, is probably the point: for something made to be a cocktail ingredient, I should not ask for more. Maybe so. Expectations were low going in and the rum met them swimmingly. It is still being made almost two decades after being introduced, so it has to have something to recommend it. The problem for me is, that “something” is only price for purpose. It’s relatively cheap, it gets people buzzed and its blandness make it well suited for cocktails where it’s the other ingredients that shine, not the base rum.

Yet I take umbrage at the casual throwaway nature of the white, because I feel that if we are ever to grow the rum category in western Canada, local distillers have to stop with this “it’s cheap” one-size-fits-all mentality that is solely meant as a vehicle to move cases. Surely it’s possible to do more than just make a forgettable, affordable rum? How about an unforgettable one?

And I say that because I’ve seen what small rum companies in other countries do with lesser facilities and just some gumption and the desire to try making something interesting, something better. They’re making Jamaican wannabes in the UK and Down Under, using wooden pot stills in Japan, dicking around with Swedish oak in Denmark, to name just a few wild and woolly ideas that make rum more interesting: those guys experiment, they go off the reservation, they do it all themselves, and they make rums that sing in cocktails and enthuse aficionados the world over, and yes, they sell too.

In contrast, what do we get here? A Caribbean rum of zero taste and originality that doesn’t even channel its point of origin or advertise its source. It smells anonymous. It does nothing. It tells you nothing. It could be anything, come from anywhere, and be for anyone. Tell me, in what universe does that count as a successful product?

(#1030)(72/100) ⭐⭐½


Company background

The company is a distillery founded in 1974, originally called ‘Sunnyvale’. In 1984, it was renamed Highwood Distillers after the river that flows through the town of High River in which the distillery is located (in Alberta, just south of Calgary). Until 1997, both the distillery and sales offices were located at the distillery but then the sales office moved to town (which is to say, Calgary), while the distillery continues where it started, and where it remains to this day. In 2005 they bought the BC-based Potter’s distillery, as well as the brands they owned which is why Potter’s Light and Dark rums are part of Highwood’s current portfolio. 

The acquisition of Potters and the expansion into general spirits – vodka, rum, whiskey, gin, liqueurs, flavoured spirits – marked the limit of how far Highwood seemed to want to go, and no further purchases, acquisitions or portfolio increases attended the company for the next decade and a half. Interestingly, in 2022 the Nova Scotia based whisky distiller Caldera Distilling, bought out Highwood in a push to expand into western Canada, thereby creating what is touted as the largest family owned distillery in Canada; however so far it does not seem as if much has changed and if the two company websites are anything to go by, with neither company referring to the other, then it suggests a rather hands-off and independent approach to production.


 

Sep 222023
 

Don Q is the other big brand from Puerto Rico that many believe has bragging rights over the Big Bad Bat when it comes to quality, yet somehow does not inhabit as a deep a mindspace as Bacardi does. The brand is very well known in the US and Canada (though I don’t see it for sale out west very often) but I get the impression it’s somewhat less of a thing in Europe or Asia – probably because they have plenty of brands of their own and so don’t exist in the same spirituous desert.

Don Q is the flagship brand of the other huge distilling operation on the island of Puerto Rico, Destilería Serrallés: like Bacardi it was founded by a Catalan emigre in the 1860s, though they lacked the international ambitions of the larger company and have stayed within Puerto Rico the whole time. Destilería Serrallés produces three main tiers of this branded rum: the Traditional range of mixing agents (Cristal, Gold and 151); a series of flavoured rums, and the more upscale “Serrallés Collection”, which is where the aged, finished and stronger premiums live. Don Q as a brand is named after Don Quixote (one wonders where Sancho Panza is lurking), but the reason has little to do with the wannabe over-the-hill knight and more to do with the author and his masterwork (see below).

The Cristal is a white rum from the Traditional range: it is of course nothing like the robust white brawling full proof rums whose praises I have extolled in past lists of Great Whites, the ones that go out there sporting an attitude, showing off their glutes and spoiling for a fight. In point of fact it’s a light rum coming off multiple distillation runs on a five-column industrial still, aged in ex-bourbon barrels for between one and five years, filtered to colourlessness, blended, and then bottled at standard strength (40%). Therefore it adheres more to the ethos of relaxed and affordable backbar general mixers, a sort of workhorse of daiquiris and mojitos, hearkening back to the light rum period of the previous century, than something more primitive and elemental.

The tasting notes show why the above paragraph can be written. There’s vanilla, coconut shavings, some nail polish and brine.  Also, after some time, one can pick out citrus, light cream soda, cherries, some ripe juicy pears. It just kind of fades away at this point and there’s little more to be gained by hanging around

The palate shows off a similarly light and easy island charm: sweet, light, creamy, with some watermelon, papaya, cream soda, ginger, and again, the pears, maybe a couple of bananas.  A dusting of cinnamon can be discerned with care, and the finish is as expected – short, prickly, a touch of honey and coconut shavings set off by that slight twist of lemon. 

The Cristal, then, is a completely serviceable rum with just enough taste in there to lift it (slightly) above more anonymous fare that tries less, and I can see why some consider it a step above other whites, including Bacardi’s. There’s a bit of edge lurking behind the inoffensive first taste, a hint of undiscovered character. That said, the strength makes that difficult to come to grips with, and rums like this are never going to be my go-tos unless I just want to get econo-hammered. Overall they display too little of interest, being quite content to stay in the background, sink in the cocktail, and disappear. Thus, they play it safe and take no chances – the alcohol is delivered, the drink is ok, it goes down easy, no fuss, no bother, mission accomplished. 

That will work fine for people who don’t care, and I don’t cast any aspersions on either buyer or seller in this matter – the purpose of the review, then, is less to pass judgement than to simply tell you what you’re getting when you fork over your two bits. As with Bacardi Superior, Lamb’s and other lightly aged, filtered white rums, the answer is, “not a whole lot”.  But then, that’s also why you don’t pay a whole lot – it’s quite cheap, and you’re not getting a dated, decades-old rum of complexity and age which is old enough to vote and will take your an hour to come to grips with…just a relatively neutral, inoffensive rum that serves its limited purpose, and delivers exactly what you pay for, plus a few cents extra.

(#1027)(76/100) ⭐⭐⭐


Other notes

  • The rum is cheap, yes: this also comes not only from economies of (large) scale, but from the impact of the cover-over tax rebate the company receives, which keep prices down.
  • This is not a much-reviewed rum; the Fat Rum Pirate rated it two stars in 2017 and he commented on its neutrality – he wasn’t impressed. Spirits Review gave it 7 olives out of 10 in an undated review probably coming from around 2010 (the design of the bottle is an earlier variant). Honestboozereviews, writing in 2018, figured it rated around 6.5 points and mentioned it mixed well, was easy to find, and cheap. Lastly, Dave Russell of the dormant site Rum Gallery scored it 8.5 points in 2012 and said that he asked Robero Serralles about the name Don Q, and was told it linked the brand — made by the descendants of Spanish Catalans — to Spain and its preeminent work of literature, and both were masterpieces.
Aug 142023
 

Rumaniacs Review #R-156 | 1017

ABC Distillers is not a distillery of any kind, but a brand of rums still being made (with different labels), on behalf of the ABC Fine Wines and Spirits liquor chain in Florida, brought to life by Florida Distillers (no direct connection, just a commercial one), and in this case dating back to the seventies and eighties. 

ABC is a chain founded in Orlando just after Prohibition ended, in 1936 — originally it was a series of bar-and-lounge establishments named after its founder (Jack Holloway) but seeing the opportunities and lesser risks of the retail trade, switched over to liquor retail shops, and renamed itself ABC so it would always be first in the yellow pages. Nowadays ABC has over a hundred stores around Florida and has expanded into all sorts of other businesses. This particular rum we’re looking at today was made by Florida Distillers’ facility in Auburndale, but whether modern variations continue this association is unknown.

Florida Distillers – one of the largest distilleries in Florida you probably never heard of – are the makers of the Ron Carlos brand and Florida Old Reserve Rum, as well as manufacturing the Noxx and Dunn 2-4-5 rum we’ve touched on before, and clearly have fully embraced the “more is better” philosophy of rum making, since nothing they produce is particularly interesting…but they sure make a lot of it, and not just for themselves. They have several distilleries churning out both industrial and commercial alcohol products and act as blenders for smaller companies who want to make use of their output and expertise.

Colour – Pale yellow

Strength – 40% ABV

Nose – Gentle, mild and floral, slightly sweet and in no hurry to get anywhere or do anything. It’s quite delicate, with some light peaches and apricots, pears and a bright line of red grapefruit and vanilla running through everything

Palate – Here it goes to earn its sobriquet of “Extra Light and Dry”…or tries to, for it’s astringent and blade-sharp, but lacking any kind of real dryness, and tastes more like a boosted cheap zinfandel. Slight brininess, a fruit or two, and overall it’s nothing really special. It’s too light to make a real statement, even in a mix.

Finish – Surprisingly long and ultimately bland. One can taste some faint and vague florals and white fruit, and that’s it.

Thoughts – By modern standard it falls down flat, of course.  Even standard strength rums today have a profile that tries to be more than just a flavourless alcohol delivery system for a cocktail of some kind, as this one is.  It’s something of a shame so many US brands even back then did nothing but try to copy that light Bacardi style instead of forging new paths, but that’s Bacardi’s legacy for you.

(73/100)

Jul 312023
 

Antigua Distillers, the makers of the English Harbour brand of rums, has always held a soft spot in my heart, since it was their exceptional 1981 25 YO which kickstarted my desire to not just jot down tasting notes at the Liquorature rum club, but to actually go publish them (it’s review #R-0001).  Over the years that followed I tried as many of their offerings as could be reasonably acquired: their standard five year old and 10 year old rums, the port, madeira and sherry cask experimentals, and some of the High Congener series. Sometime around 2021 they whipped out this massive codpiece of a rum, strong enough to give Victorian ladies and their swains the vapours. It was issued at rompin’ stompin’ kick-ass-and-chew-bubble-gum strength of 73.6% ABV, like nothing else they had ever done before, and as soon as I heard about it, well, it excited my curiosity way beyond reasonable avarice.

The Cœur de Savalle came from the older 4-column savalle still they had installed in 1966 (later replaced – or at least eclipsed – by the John  Dore which went up in 1991); it’s kind of a limited edition but the exact outturn is unclear – what is obvious from even a brief tasting is that it’s one of the most uncompromising beefcake rums English Harbour has ever made. It had its genesis in the mad dreams of the previous master blender and cellar master of the company, who wanted to produce a special off the rails cask-strength rum that showcased the savalle still to the max (hence the title “Heart of the Savalle”). To do so they chucked a higher than usual proof new-make spirit (80%) into eight uncharred  and of course forgot all about it until the new cellar master/master blender found them almost a decade later. At that point the distillate was so good that it was promptly bottled as it was, before they even knew the strength (the labels were printed later).

Smelling it, you can see why they were so excited. Column still or not, the nose on the rum is immense: huge initial fruity vanilla notes meld with tawny salted caramel, chocolate oranges and even some light mint, all biffing your hooter without apology. There’s toffee, blackberries and occasional flashes of leather and coconut shavings, and compared to others of equal strength and greater age, perhaps not a whole lot – but what is there is at least emphatic and clear without any muddling or undue savagery, and remains quite aromatic.

Palate remains quite fierce and spicy on the initial sips; then it quietens down (either some time or some water will help here). Bitter chocolate and hot sweet black tea mix it up with toblerone, crushed almonds and walnuts, plus a tinge of red wine, some cinnamon. There’s also a hint of brine and a pleasant last taste of bananas and light cherries in syrup, which last is thankfully very much in the background and doesn’t ever become cloying.  The finish is long and tangy with both unripe and overripe fruits, some flowers and white chocolate, quite hot but by no means unbearable nor unpleasant.  

All in all, it’s a really good rum, and oddly, the strength is not an issue. Sure it’s spicy, but so are many other rums north of 60%. Here it’s all about the taste and those are vibrant, quivering and alive and give a good account of themselves.  Some smoothening out could have been accomplished with a bit more ageing, but for what it is – a rum in the middle aged sweet spot of taste and texture – there’s nothing at wrong with it, and much that is right.  It walks a fine line between a brawny cane cutter’s after-hours libation and a more elegant sipping experience in the planter’s house, without ever making a case for one over the other.  That’s quite a neat trick and it makes the rum one to savour and enjoy, no matter where you have it, or how. I quite liked it.

(#1014)(86/100) ⭐⭐⭐½


Other notes

  • The Rumcast episode #83 took a deep dive into English Harbour’s history and various releases over time, including the backstory of this rum at around the 57 minute mark.
  • The naming of English Harbour was necessary because in the 1980s some enterprising American trademarked the name in the US, just as Antigua Distillers was seeking to export its increasingly popular (Cavalier) rums there. The new name came from the location of a famous annual regatta held on the island, but interestingly, Antiguans themselves initially disliked the title, preferring the old one – this led to Cavalier remaining the rum of choice on the island, while English Harbour is the brand name for the exports.
  • Eight barrels were filled so assuming an average outturn of 300 bottles per barrel after the eight years, I would hazard a guess that the final outturn was around 2400 bottles, give or take.

Brief company background

It’s been a while so a reminder of the salient details is useful for those not familiar with the company. English Harbour rums are made by Antigua Distillers: this company was founded in 1933 as a collective enterprise funded by several Portuguese rum shop owners (descendants of indentured servants from Madeira), who pooled their resources to put up a distillery whose output they then shared in proportion to their investment — each then produced a blended rum of their own from that allocation. Acquisition of nine sugar estates followed, rum production flourished in the post-war years, and inevitably Antigua Distillers came up with its own house brands, starting with the Caballero (or Cavalier) Muscovado rum. Over time it morphed and became known as Cavalier rums by the 1950s (as muscovado molasses became harder to come by) and this was itself subsumed into the English Harbour rebranding in 1993, and after which the first famed “1981” was released (the Cavalier brand has not yet been retired completely).

Jul 252023
 

Sometimes I get the uneasy impression that slowly the 151s are fading from common collective rumconsciousness. These long-lived, much-used and oft-feared high proof rums – bottled at what was for years almost the standard for really strong rums (75.5%) and outdone only by a few – were once the kings of the stronger drinks mixes (like the B-52 and the Zombie for example), and many cocktails called for them by number, not name or brand. Yet in my lifetime, we have seen more and more strong rums at high proof invading the market, and even some regular blends are inching closer to – if not past – 70% (and if you doubt this, feel free to consult the list of Strongest Rums in the World), so it’s no surprise that it’s been occasionally bruited about that 151s have lost some shine and may be on their way out. 

Yet the 151s cheerfully persist and continue to get made, and one of the reasons why is probably the amount of cocktails that call for them (as ingredients or floats), which traditionalists are loath to mess with. Many companies around the world continue to make them, and one of the brands that has stuck with it is Diamond Distillers out of Guyana — the source of many other brands’ stocks for their 151s — which has something of a love-hate relationship with the spirit: sometimes years it’s easy to find and sometimes you’ll search long and hard without success. Fortunately, it always comes back. 

The Diamond range of rums from DDL is their entry level blended rum collection: rubbing shoulders with the standard white, gold and dark are three additional variations at 75.5% – the puncheon, the dark overproof and the white overproof. The puncheon and the white seem to be the same product (French savalle still, 6 months’ ageing and filtration to white) and possibly named for differing markets; while the dark is somewhat more interesting, sporting 1-2 years’ age on a blend of Enmore, PM and French savalle distillate.

My own preference for the dark’s intriguing makeup aside, it was the white that I was handed, and that’s what we’re looking at.  And indeed, it’s not a bad rum, at first blush.  Nosing it reveals a profile nowhere near as “throwaway cheap” as many other brands are wont to make – it starts off with hot notes of alcohol, quickly burning off, leaving clean aromas of nuts, almonds, flowers and strawberries, with vanilla and coconut shavings, and a weird faint background of earth and wet leaves. Nothing too complex, but nothing to throw down the sink either. Like with the Sunset Very Strong, there’s more here than initially seems to be the case.

This is also evident when (very carefully) tasting it. It has a sharp yet very solid series of simple and quite powerful tastes: cherries, unripe mangoes, light flowers, icing sugar, vanilla and not a whole lot else.  Very strong on the attack, of course, but bearable, with a long and epic finish that unfortunately doesn’t present a whole lot but is content to just recap the preceding without adding any flourishes of its own. Like I said – nothing spectacular here, just solid workmanship.

Since there are several affordable rums we all have access to these days which are more emphatic, individualistic and close to this in strength (the Jamaicans come to mind, no surprise), the question arises whether a 151 with a profile so relatively straightforward serves any real purpose any longer, outside its core cocktail making base (and brainless college students who want to get loaded fast). They are not all that easy to make well at scale, lots of competition is out there, and getting them on board a flight (especially in the US) is a real pain. It’s no surprise they are not as common as they once were, and while they’re not impossible to find, it is becoming difficult to locate them on physical store shelves. Bacardi got out of the game in 2016 entirely (too many lawsuits), yet one can still find DDL, Lamb’s, Goslings, Don Q, Lemon Hart, Cruzan, Tilambic, Takamaka Bay and several others with a little searching (mostly from online shops), and even Habitation Velier paid tribute to the type by issuing one of its own. So not quite ready to be counted out just yet.

Where does this one land, then?

All in all, it’s very much like a full proof entry level rum with some rough edges and too little ageing, which I say from the perspective of one who tastes many cask strength rums on a regular basis and therefore has no particular issue nowadays with the proof point when trying it neat. There are more tastes than one initially expects, which is welcome, and if it is too simple and uncomplicated for serious appreciation, well, at least it leaves its heart out there on the table and doesn’t hold anything back. What you are getting is a very young, uncomplicated, filtered, high proof white rum which can’t class with an equivalent agricole (for how could it?) but which nevertheless gives a good account of itself and seeks only to do what it was made for: to spruce up some dynamite cocktails and to give you a seriously good drunk, seriously fast, and maybe both at the same time. Fine by me.

(#1012)(76/100)


Other notes

  • For those with a historical bent, there’s a small history of the 151s available to provide more backstory and detail than this review would allow for.
  • This rum intrigued me enough that I’m scouting out the Dark Overproof now.
  • My sincere appreciation to Indy Anand of Skylark and Ben Booth of Tamosi, in whose pleasant, ribald and laughter-filled company I sampled this one (it came from Indy’s stocks, which meant it was fair game for all of us).
  • It’s interesting how things change: back in 2010 when I wrote the humorous Bacardi 151 review, 75.5% was a breathtaking and titanic proof point, and a rum issued like that was regarded with near awe, sipped with trembling care. Nowadays a rum sporting such an ABV is regarded with caution, yes, but it would not be considered strange, or even particularly unusual.
Jul 192023
 

HSE – or Habitation Saint Etienne – is a small distillery on Martinique whose products I dally with on and off like a lovelorn swain who can’t make up his mind. They have all the usual products attendant upon Martinique’s distilling scene: unaged blancs, aged agricoles of various years with a finish or special barrrel ageing thrown in here or there, the occasional millesime, indie bottlers’ outputs and even a parcellaire or two for those who like to take apart miniscule deviations in a single distillery’s profile. All of the rhums from the distillery which I’ve tried have been very good, at any age and any strength, so it’s a wonder we don’t seek them out more assiduously.

They are the real deal, and produce a full suite of AOC rhums, yet I sometimes get the impression that they lag somewhat in people’s awareness or estimation behind other French island outfits such as, oh, J.M., Saint James, Damoiseau, Labatt or Clement (disregard this comment if you are already and always have been an HSE fan). Not that this matters much because like with any quality product, those who know, know.  And clearly they know why.

The stats, then: the rhum is blend of unaged whites made on Martinique from cane juice on a column still, distinguished by being reduced after distillation down to 50° over a period of (get this!) six months. It is named after Titouan Lamazou, a French navigator, sailor, artist and writer who was famous for his sailing exploits (he won the arduous round the world Vendée Globe race in 1990 and gained the title of world racing champion in 1991). Also an accomplished artist, in 2015 he staged an exhibition of his portraits of women created over a number of years for his “Women of the World” project in collaboration with Habitation Saint Etienne, and since the first references to the rhum come right around this time, it’s reasonable to suppose the first edition came out in that year, or in 2016. It continues to be made as a limited release, which makes it a millesime rhum (this one is from 2021), and the label design is supposedly his own.

All that is fine, yet we’ve been burned by sweet smiles and pretty dresses before: sometimes the adornment is the best thing about it. I come before you to say, fear not, for this rhum is great. When nosing it at the Berlin Rumfests’s pre-festival group tasting (I had sneaked in and was invited to hang out with the cool kids) it started with an elegance I was not expecting, with a sweetly rounded aroma combining perfumed flowers and salt with lovely deep notes of sugar cane syrup. Keeping it on the go for an hour, it developed more muscular smells of dark red olives, hot olive oil just at the smoke point, sugar water, cucumbers, sprite and watermelons, all overlain by that light and almost delicate floral, even herbal aroma that made me think of sun-dappled flower-strewn clearings in green forests, steaming after a warm rain.

The depth and intensity of the palate was really quite superlative as well, and demonstrated no fall off from the way it smelled. It presented with a smooth texture, tasting of solvent, bubble gum and and melded the crisp tart sweetness of unsweetened yoghurt with lemon meringue pie, green grapes and apples. There is a clean snap of citrus and coffee grounds, a touch of sweet soya and a nice sort of understated sourness to it all, leading to a long and languorous finish redolent of lemon peel, pastries, laban and a very sweet and mild balsamic vinegar.

All this from a white unaged rum. It’s really quite amazing and a standout at every level, even while you’d strain to find a single point of excellence about it. It raises the bar all at once so the singularity I search for is tough to describe, except to say – it’s really good and can function well as a sipper, while not losing its ability to turbocharge a mix in fine style.

That a rhum with such a top notch profile doesn’t ring more bells or launch small cults, that it sells at an insanely low price of around or less than €40 is, on the face of it, incredibly fortunate for us rum proles, because for once we can actually get us a good one and not sell a kidney to do so. Sure it’s a branded product commemorating a sports figure, sure it’s a blend whose stats seem to make it just another blanc, and sure it’s unaged and taken at agricole’s standard strength – nothing besides the beautiful label design really marks it out. But I maintain that through some subtle alchemy known only to the makers, HSE created a quietly, sweetly, unprepossessing little masterpiece that lit up my eyes and brought a grin to my face from the moment I nosed it. It was the first really top rum I sampled at the beginning of my 2023 rum festival experience – and was still one of the best at the end. 

(#1011)(91/100) ⭐⭐⭐⭐½


Other Notes

  • The bottle notes it is a limited edition without elaboration, so for now I can’t tell you how many bottles are out there. Apparently there’s a 40% version out there as well.
  • Brief distillery background: Habitation Saint-Étienne is located almost dead centre in the middle of Martinique.  Although in existence since the early 1800s, its modern history properly began when it was purchased in 1882 by Amédée Aubéry, who combined the sugar factory with a small distillery, and set up a rail line to transport cane more efficiently (even though oxen and people that pulled the railcars, not locomotives). In 1909, the property came into the possession of the Simonnet family who kept it until its decline at the end of the 1980s. The estate was then taken over in 1994 by Yves and José Hayot — owners, it will be recalled, of the Simon distillery, as well as Clement —  who relaunched the Saint-Étienne brand using the original stills from HSE but relocating them to Simon (ageing remained at the Habitation), adding snazzy marketing and expanding markets.
  • Of course I’m not the first to mention the rhum. My good friend Laurent Cuvier (he of the now-retired poussette) mentioned it enthusiastically way back in 2019 on a distillery visit when he got a try way before it was released, and again in his 2023 Paris Rhumfest roundup. Serge, ever ahead of the curve, tried an earlier edition back in 2016 – it may even have been the first – and liked it to the tune of 86 points which for him, back then, was well nigh unheard of.
Jul 032023
 

Rumaniacs Review R-155 | 1010

By now we’ve looked at Hana Bay and its other incarnations like Whaler’s and Spirit of Hawaii from Hawaiian Distillers a few times (here, here, here, and here) and there’s nothing new to say abut it. It is no longer being made and the company bio is brief.

Hawaiian Distillers made Hana Bay rum from around the 1980s forwards and in 2002 it switched to being made in Kentucky by the brand owners at the time, Heaven Hill, who had acquired the brand from the Levecke Corporation in that year…though they may have just tossed it on the scrap heap, since I can’t find much that says it was made into the new century by them. 

However, Hana and Whaler’s returned to Hawaii…Maui specifically, where Hali’imaile was founded in 2010 by a branch of the Levecke family and has its premises…I’ve heard they began making rum again in around 2014. Although the sugar industry, family connections and tropical climate would suggest it, rum is not actually their focus there – whisky, vodka and gin are, which is probably why their distillery makes rums of zero distinction. Hali’imaile’s claim to fame is to have worked to develop Sammy Hager’s Beach Bar rum, but that’s hardly an endorsement of the other rums they make and it’s been suggested that the Hana Bay wasn’t even made on Maui anymore. They don’t bother saying much about any rum on their website which may be an implicit statement about it, or simple embarrassment.

This rum is different from the Original Hana Premium (R-144) in that it is a white, with all that meant before (slight ageing then ruthlessly filtered to colourless blandness). So it lacks that pale hay colour of the Original, and the label is also not gold-edged but-silver edged, a sort of subliminal messaging as to what it is, if one is colour blind or too drunk to pay attention.

Strength – 40%

Colour – White

Label Notes – Silver edging (not gold), different medals from “Premium Rum”

Nose – Weak, wispy and thin. Acetones, pears, sugar water, yet mostly the sense one gets is of bitterly astringent alcohol.  Some nail polish and the smell of  plastic film stretched over new furniture.

Palate – It’s a rum with some bite. White fruits, sugar water, vanilla, coconut shavings.  There’s an odd touch of brine here and there, but mostly one strains to find much beyond alcohol

Finish – Neutral spirit burn.  One could as easily be tasting vodka with some added elements that remain difficult to identify

Thoughts – You can probably get more out of the nose and the taste if you have it first thing in the morning (as I did, to taste it for this review without anything getting in the way). That said, who would want to? There’s too little even with that, to make a sip worthwhile.  Best to dunk it into a personal (or indifferent) cocktail experiment where you don’t want to waste a good (or even a real) rum.

(70/100)⭐⭐

 

Jun 162023
 

Rumaniacs Review #154 | 1006

In this series of Rumaniacs reviews (R-149 to R-154) we’ve been looking at a set of Bacardi rums from the 1970s to the 1990s that were all part of a small collection I picked up, spanning three decades and made in Mexico and Puerto Rico – they display something of what rums from that bygone era was like, and in this final review I’ll sum up what few observations that can be made.


Preamble – The Select is a successor to the venerable “Black” or “Black Label” or “Premium Black.” Some of these labels were retired in the 1990s, although it would appear that some continued to be made concurrently for a while, and labelled as such in separate markets (a new version of the Black was reintroduced in 2014 in the UK, for example, similar to the one I reviewed back in 2010). The Select was aged for around four years and also made in charred barrels like the Dark editions then were, and the Cuatro is now; and while a search around the online shops shows it remains sporadically available (Rum Ratings has recent commentaries on it), it has definitely been discontinued and folded into the Carta Negra rebrand. The exact date is a little tricky – the last reviews and commentary online about it seem to all date from purchases made pre-2010, and if neither the Rum Howler or I have it in our early reviews then it’s a fair bet that by the turn of the first decade, the Select was dead and gone.

Strength – 40%

Colour – Dark Gold

Label Notes – Produced by Bacardi Corp. San Juan, Puerto Rico

Nose – Honey, caramel, coffee, chocolate, toffee, nuts, a reasonable helping of dried fruits.  Raisins, prunes, dates. Licorice and some woodsy notes, quite nice. Could hold its own in today’s world and one can see the iterations of the Black come together into something slightly newer, and incrementally better.

Palate – Also quite good compared to others. Coats the mouth nicely with brine, caramel, coffee, mocha, nougat and some almonds. Bitter chocolate, smoke, leather and honey. One thing I liked about it was that vague sense of the plastic and leather and vinyl of a cheap mid range new car owned by Leisure Suit Larry. It’s not entirely successful but does add a little character, which too many Bacardis don’t have at all.

Finish – Short, warm and breathy. Mostly brown sugar and caramel with the slightest nudge of lemon zest.

Thoughts – One wonders if giving it a score of 80 (which it deserves) is damning it with faint praise. but after so many of these Bacardis I really gotta ask, is too much to hope for something more? The rum is well done and it’s the best of the lot, but really, I was left wanting a larger helping of the potential this suggested it had, but never delivered.  

For that, I think I have to go either further back, or into the modern era.

(80/100) ⭐⭐⭐


Opinion – Summing Up Six Bacardis

Bacardi has always hewed to the middle of the low end road and focused on their core competency of making their various blends, until recently when they started putting out rums with real age statements; the Ocho and Diez are quite capable near-sipping rum experiences, for example. Even the 16YO is beginning to expand the range of the Bat’s capabilities into the high end, though few reviewers have anything good to say about the brand as a whole, or much to say about the company’s rums at all (which I think is a mistake).

These six early rums (and some others I’ve looked at over the years) make it clear why Bacardi has the reputation it does — or lacks one.  Unlike most major companies, whose rums from forty or fifty years ago were distinct, unique and often fascinating essays in the craft, and which gradually moved towards a more approachable middle, with Bacardi the opposite seems to be the case. Their earlier rums from the 1970s to early 2000s were mostly uninspiring, flat, mild, not-that-tasty mixing agents which barely moved the needle in a cocktail’s taste (often they were adjuncts to the fruit and mixes) and certainly never induced as much as a quiver in people’s minds as sipping rums. They were made that way and they stayed that way

And that was the (mildly) aged rums – the white rums were worse. Compared to today’s robust and muscular white unaged Blutos from anywhere on the planet, Bacardi’s whites, never mind their title of “Superior” were and are picking up footprints, and considered mostly filtered anonymous crap, closer to vodkas then real rums. Few have anything good to say about them, and almost no writer I know of has ever bothered to run them through the wringer.

The characteristics these six rums demonstrate, then, are not new phenomena but have been so for a long time.  “You got to go back a lot further than the 1970s to find a decent Bacardi, “ remarked Richard Seale when he read one of these mini retrospectives.  I have taken his implied advice and started sourcing the oldest Bacardis I can find from pre-1970s era sales, so one day – hopefully not too far from now – I can provide another retrospective of six more from even further back, to either prove or disprove the assertion.

But that’s going into the past. As I noted above, as the years moved on — and as the retrospectives’ incrementally improving scores suggested — the mainstream Bacardi rums actually started getting better. The Select was quite nice, I thought, and today’s Carta Negra, aged editions, and even the Facundo and Single Cane series, show a company that is slowly, incrementally, even reluctantly, branching out into profiles that are more interesting, and into areas others have colonised but which perhaps may now profitably be copied. We may be living through an era which future writers will see as the renaissance of the house’s reputation for real quality, not because they’re the only ones making any (as they were back in the day), but because they really have improved…however marginally.


Supplementary Reading

I consulted some books regarding Bacardi’s background to prepare for this addendum, as well as search for bottling and labelling history (mostly without success).  There’s no shortage of the history, but not a whole lot about labelling or branding – and company websites are almost universally silent about this kind of thing. Matt Pietrek’s recently published book Modern Caribbean Rum — which will surely go down as one of the most useful and indispensable rum reference works of our time — helped a little, and I enjoyed the historical works of Bacardi and the Long Fight for Cuba (Tom Gjelten) and The Rise of Bacardi: From Cuban Rum to a Global Empire (Jorge Del Rosal)…that said, not much on the evolution of their blends and brands and labels.

Dr. Sneermouth’s dismissal aside, Google image searches did help, as did that great Czech site Peter’s Rum labels. Older reviewers from Ago, whose names and sites few now recall, also fleshed out some plot points of the short series: The Pirate King wrote an undated but surely pre-2008 review of the Select; and so did El Machete, in 2007, when he penned a very unfavourable opinion on it. The Fat Rum Pirate wrote a small piece on the Bacardi Black in 2014, as did I back in 2010. It’s from reading and dating such reviews that some information can be gleaned, but even here, there are limits…which of course is why the Rumaniacs exists to begin with.


 

Jun 142023
 

Rumaniacs Review #153 | 1005

In this series of Rumaniacs reviews (R-149 to R-154) we’re looking at a set of Bacardis from the 1970s to the 1990s that were all part of a small collection I picked up, spanning three decades and made in Mexico and Puerto Rico – they display something of what rums from that bygone era was like, and the final review will have a  series of notes summing up what few conclusions we may be able to draw.


Although some online references to the rum suggest a 1990s dating, the “Premium Black” is older, introduced much earlier: it was already a fixture by the mid 1980s. The diagonal red label design was discontinued in 1980, but let’s be conservative and give it something of a window around that date.

The Black — or more precisely, the ‘dark rum’ style it represented — seems to have gone through a number of changes over the years as its makers appeared not to know what to do with it (except maybe find a dark rum mixer for people to play with): it was variously called Ron Superior Premium Black, simply “Black”, Carta Negra, Superior Dark, issued at anywhere between 37% to 40%, and in all cases the dark colour was advertised as being imparted by heavily charred barrels, and, more recently, by caramel colouring.

Nowhere is the age mentioned, which seems to be a thing with Bacardi until a few years ago – perhaps because they blended like crazy, NAS was fine and they never felt it to be necessary until they twigged onto to the potential value of a real age statement when the 8 YO became a big seller. In the absence of anything better I’ll suggest that it’s a youngish blend of rums under five years old, but more than that I wouldn’t venture.

Strength – 40%

Colour – Dark Gold

Label Notes – Produced by Bacardi Corp. San Juan, Puerto Rico

Nose – Very nice.  Say what you will about The Bat (and a lot has been), their low end rums are consistently of better than average quality for their (heavily and illegally subsidised) prices. The nose is quite good, here: Danish cookies, caramel, toffee, honey, all the hits, plus vanilla and coconut shavings. Citrus, coffee, well polished leather…nice, if not new.

Palate – Sweet, smooth and war. Again, little that we have not already tried.  Caramel, toffee, salt butter, vanilla ice cream, a squirt of lemon juice. Traces of flowers and honey trail behind all this. 

Finish – Short, warm, aromatic. Pipe tobacco, florals, toffee and vanilla

Thoughts – Overall it’s nice and better than the four we’ve reviewed thus far.  So what?  It’s being damned with faint praise, is all. After it edges towards a more intriguing profile and the tantalising sense of something new, it retreats: one is therefore left with a sense of frustrated disappointment, at a rum which had potential and then returned to the safety of what was known.  Too bad.

(78/100) ⭐⭐⭐