Dec 112023
 

For a country that boasts a huge population of rum-swilling West Indians and a not inconsequential number of Maritimers out east who inhale dark rums with their Jiggs Dinner, it’s odd that rums are not more appreciated and available than they are. To some extent the paucity of decent rums from abroad is alleviated by the emerging local craft distillery movement, with tasty products coming out of Ironworks, Romero, Mandakini and Potters (among several others); too, the Newfoundland Liquor Corporation makes some really interesting blends (Cabot 100 and Young’s Old Sam remain personally appreciated mixing favourites) and there’s even an Indie bottler out in BC called Bira!, run by a friend, Karl Mudzamba which fields a cask strength South Pacific and Mhoba release, with more to come.

Against all of that you have the also-rans that clutter up the store shelves in their multitudes, and which occasionally tax my objurgatory powers and genteel vocabulary to the limit:  rums like Highwood’s Aged White Caribbean, Momento or the Merchant Shipping Co White, Minhas / Co-Op’s Caribbean White, all those cheap Lambs and Bacardis, and so on. There’s no shortage of low-cost fuel for the masses, yet an odd lack of serious attempts to go the Foursquare ECS route and produce a mid-level blended product of real class that can kickstart the premiumisation of Canadian rum.  And yet, as the Mandakini ersatz Malabari rum proved, go even a little off the reservation, take even a bit of a chance, target the right audience…and you can sell out every release you make.

The question the overlong preamble above poses for us today, then, is whether the first release of Secret Barrel Small Batch White Rum is gold or gunk, something that gives Canadian rum brownie points…or drags it down. Now admittedly, the presentation is nifty: it channels the old square shape of turn-of-the-century whisky bottles, as does the design of the label and its font.  And the narrative is amusing if nothing else: small batch, 40% and implying that maybe, possibly, it’s made in Canada (possibly in the south of Alberta, around Crowsnest Pass) by some mysterious old timer named John A. MacDonald. This is a gent who – so the back label helpfully informs us – is a cross between the Most Interesting Man in the World, and one who has exploits so off the wall that he’s obviously a relative of Chuck Norris, Pecos Bill and Paul Bunyan…all at once. On the other hand, we get nothing about a true country of origin, a true distillery, a still, source material, ageing, nothing. 

Well, tasting blind sharpens the senses, I tell myself, so knowing the rum is standard strength, I waste no time, pour a glass and move on to how it performs. Nose first: faint nail polish and the light fruitiness of pears, papaya and watermelon start things off. It’s easy smelling, and way too light and pretty much in the wheelhouse of every bartender’s filtered white mixing rum. I expect more, somehow because although it starts off well, it fades really fast and soon it becomes more like a vodka than a rum, or some kind of mildly sweetish cough syrup.  Additionally there is vanilla, some sugar water, cucumbers in rice vinegar, a bit of tinned syrup minus the fruits, and there you have it. 

That taste is somewhat of a let down, to be honest, because the nose suggested there would be something there to enthuse, a bit of tart fruitiness maybe, some sweetness and edge, maybe a lone ester or two. Alas, no. One senses some sugar water and vanilla, a bit of overripe apple, a touch of brine, cucumber slices in alcohol, not a whole lot else; and adding water doesn’t do anything, least of all tease out more.  The finish is, at best, quick and lacklustre with vague hints of acetone, alcohol and sugar water, and so clearly it’s not a taster’s rum: and while two decades ago this might have been a great mixer, these days it fails when matched against the stronger and more distinct overproof cocktail rums many other distilleries are making.

So what’s the background? I mean, it’s surprising how little information there is about the thing and in this day and age no commercially made rum should deliberately chose to be so anonymous without having a serious quality behind it. The SMWS can get away with some of this mystery, but they’re in their own zone and do a decent job of it.  Not so here. 

However, I have managed to find out that the Secret Barrel is a Guyanese rum imported from down south (but not from where you think). It’s been aged a little, about a year or two, and imported as is, then bottled by Highwood Distillery in Alberta, though they themselves had no hand in the selection process – they did so on behalf of the owners of the Secret Distilling Company (see below for more details on company background). 

The whole business about John A. MacDonald is fun to read…and a cute fabrication, perhaps based on one of the founders’ relative or ancestors. Perhaps it’s just as well it’s a fireside yarn. Because although I genuinely wanted to like this rum – surely someone who had a sense of humour and a gift for tall tales would make a rum that’s just a bit off and good for raised eyebrows and a laugh or two? – it doesn’t really come up to scratch. Even with my limited experience in the world, my life is far more interesting than Old Mr. MacDonald’s, I have better tall tales and beer stories than he does, and for sure have had acquired far better rums than the one his name is on.

(#1045)(68/100) ⭐⭐


Company background

A few words on the company behind this little white rumlet. According to their slightly more informative website, Secret Distilling Company was started by a bunch of Calgarians in 2015 (I dug around and found out this was Adam MacDonald (the founder and man behind it all), and his friends Aaron Norris, Brendan O’Connor and Chase Craig, who all took over different aspects of the operation). They saw a market for rum opening in Western Canada, and rather than sinking serious money into a distillery and the concomitant years of development work, they went the blender’s route and looked around for stock. They found it in Guyana, and this is why their website speaks to them selling “Demerara” rums, as well as Banks XM rums.

Now this is where it gets interesting.  First of all, they never stated on the label of those Demeraras which operation supplied the rum, and most of you reading this would instantly think DDL. But it’s not. In fact, it’s from the other rum producing company in Guyana which gets far less attention, Banks DIH, who make the well regarded XM series of rums (which of course also contradicts the “Made in Canada” on the label). Secondly, in the About page they claim the rum is from the “Banks Distillery of Guyana” except that Banks is not and never has been a distillery – they’re a brewery and a rum blender, not a distillery, and have no plans to change that. But ok: let’s chalk that up to beginner’s enthusiasm and cut them some slack.

And thirdly — and this is what got me going down the rabbit hole in earnest — on the aged Demerara rum label, they added the signature of Mr. Carlton Joao, as the Blender. This is two faux pas in one, because (a) they did so without his permission and (b) he’s not a blender at all, but a marketing executive.  How do I know that?  Because I know the guy personally — I went to school with him in Guyana, consulted with him on the Banks company bio — and so as soon as I saw this I picked up the phone and called him and asked what was going on. He said he knew nothing at all about it; Banks sold them stock between 2015 and 2018 and they distribute the XM rum line, but that was all. The commercial relationship was pretty much over years ago.

Where their rums subsequent to 2018 come from is not mentioned anywhere, but since the original founders sold out to White Pine Resources in 2017 (this was reorganised into SBD Capital, the current owner, the following year; they invest in mining and minerals properties and for a while had alcohol and liquor sales as its prime cash generation unit), it’s possible that the Guyana route was closed down and local sources may have taken over. Gradually sales dropped, the share price of SBD dropped from three bucks a share to pennies and when I spoke to Brian Stecyk, the CEO (who was more than helpful, if understandably cagey about the affairs of the company) I got the distinct impression he’s wrapping up the show and Secret Barrel is no longer a functioning entity. In a few years the rum is likely to be a Rumaniacs entry.


 

Oct 122023
 

This is the fifth and final review in the short series (of six – I have tried one before) where we look at some rums released by the Taiwan based Renaissance Distillery, which were on display in a 2023 TWE Rumshow masterclass dedicated to the company. It should be noted that the company has issued scores of full proof single cask releases already, so at best this scratches the surface.

For all its rather off-putting connotations to those who don’t know the term, noble rot is a controlled fungus infestation of grapes that go on to produce a particularly fine and concentrated sweet wine. Perhaps it is no surprise then, that a wine lover like Olivier Caen, one of the founders of the Taiwan-based Renaissance Distillery, sourced barrels of this kind of wine in which to age some of his rum. I sometimes think it’s his intention to try them every possible kind of cask in existence, but one can’t quibble with the results, because in many cases what comes out the other end is really kind of great.

By now we have come to know a fair bit about the production techniques of the small distillery just by perusing the labels, and this one is no different. The cane is their own, planted by the distillery, sent to a nearby factory to be crushed and turned into molasses which is then fermented with any one of a number of different yeast strains (a French West Indian one in this case, and for just shy of four weeks). There is the double distillation in the Charentais pot still (the second pass is on the lees) and then the distillate is set to age in a first fill noble rot barrel that has been “shaved, toasted and charred”. Four years later and et voilà, we have this rum, bottled to showcase ever percentage point of its 64% strength.

With that kind of potential – local sugar cane molasses, long fermentation, double pot still distillation, first fill charred barrel – one would expect no shortage of aromas and flavours jostling and shoving to get out the gate and strut their stuff, and indeed that’s what we get.  The nose, for example, is delectable – it’s crisp, very clear, and reminds me of a dry Riesling, with notes of red grapefruit, grapes and some tart, sharp ripe fruits – apples, cider, red currants and some laid back light florals. There’s a slight creaminess in the background, like yoghurt; and salt butter spread over hot croissants fresh from the oven. Nice.

The strength does the rum no harm and the four years of ageing has tamped down the excess reasonably well. So it doesn’t hurt or display too much sharpness. It tastes slightly creamy, like salt caramel ice cream minus some sugar; a touch salty, and all the crisp fruits remain available to be enjoyed – apples, grapes, pears, apricots, peaches and even some ginnips and lychees. One can perhaps detect traces of coconut shavings and spices like vanilla and cinnamon, even mauby bark, which is nice, but it’s just a bit, here and gone quickly. Finish is long and epic, as is to be expected, clean and clear, quite spicy, mostly fruits and florals and even a touch of honey.

Overall then, not terribly different from others we’ve tasted, but every bit as good as most and better than some. This is a short review because I want to get to the summation of my observations and there’s nothing much more to add to the company bio or this rum you don’t already know. I should, however, close with the note that for me this was one of the best of the six, and I’d buy it if it ever turned up in my market. We don’t get so many unique and tasty rums at this strength from obscure markets as it is, so we need to treasure the ones we find.

(#1032)(86/100) ⭐⭐⭐⭐


The rums in this short series:


Summing up – some general observations on the rums of the line

As the six reviews I’ve written make clear, I really like the company and its rums – they have placed Taiwan firmly on the map of quality rum making, and hopefully inspire others on the island to try their hand, to the point where it becomes a rum-geek’s destination the way the Caribbean is. It’s one of the most consistently good estate producers out there, the more so because they don’t have a single standard product out there, no blends, no regular five or ten year old that carries the flag, or appeals to the larger crowd. It’s all single barrel releases, like they were an indie bottler with a single client – themselves. I’ve yet to find a dog in the series.

The rums they make are of a uniformly high level of excellence, and while others have scored the various individual expressions lower than I have (or higher) depending on their personal tastes, few fail to concede the power and uniqueness of the overall line. The combination of local cane, different yeast strains, varied fermentation times, a smallish pot still, double distillation, and all those crazy barrels in which the rums are either finished or double matured, constitutes something of a profile enhancer. The rums always have a whole lot bopping around in the foreground while some weird sh*t is dancing the ragtime out back, and as if that wasn’t enough, they are almost always issued at cask strength, with all the intensity of flavour and aromas this implies. 

That said, there are a few issues as well, of which the most important and oft-repeated – from a consumer’s perspective anyway – is the expense. I have zero patience for those in subsidised markets who grouse when a rum from somewhere else is over thirty dollars…but here they have a point. Renaissance’s rums are expensive, and at over a hundred bucks a pop for rums less than five years old, that’s a hard sell and a tough buy when there’s so much older stuff out there, of equally good value. It’s pointless to argue that taxes make up a large part of that, as do freight charges to get the things shipped all the way from the far east: optics are everything and until those prices become more affordable, the company’s excellent rums will remain a niche product for many.

Secondly there’s the unintended consequence of the very qualities that make the company’s name: the lack of a standard product. Consider another two highly-lauded relatively new estate producers: Hampden and Worthy Park.  They gained a following with rums everyone could afford and which were widely available and then started to go upscale with more limited releases that channelled the variations imparted by different barrels and experiments in the production process. Renaissance took the reverse approach and started right away from this point without every going through the “standard product” stage and has issued nothing but premium releases.  This to some extent hampers a broader recognition – oh sure, they have great word of mouth and I hope this small series raises their profile even more (because they deserve it) but how many people have actually tried them, or can?

Moreover, there is a subtler, more important effect of all the variations in releases which so delight the connoisseurs: the lack of a consistent, standard production model (like, oh, Hampden’s 8YO workhorse), and what this means is that there is nothing here that defines Taiwanese terroire specifically.  There’s too much other stuff in the way. Consider how distinctive the traditional Caribbean and Latin American rums are, for their countries – you can tell apart a Jamaican, Guyanese and French island rum quite easily because they channel something intrinsic to their points of origin, such as the stills of Guyana, the fermentation of Jamaica or the cane juice origin of Martinique and Haiti. For all Renaissance’s quality, the short ageing in all those different barrels obscures what might one day help define Taiwanese rum, something that also hampers, say, Nine Leaves out of Japan…but not, in contrast, Cor Cor or Ryomi.

Where I see this is going, then, is that the distillery will continue to make waves in the high end market for the foreseeable future with those entrancing limited single barrel releases, especially if they get better distribution. Who knows, these early essays in the craft may one day be regarded like Velier’s famed Demeraras and Caronis – deemed to pricey at the time, always remarked on for their quality, appreciating astronomically in the years that follow.

At some stage though, as the company expands (and I think they will), I suspect that the scaling up of the distillery will result in the production of a “regular” Taiwanese blend in quantity, without the distraction of other enhancements and embellishments.  Whether aged or unaged, juice or molasses, overproofed or living room strength, if the quality is retained and the taste is as good, their market is all but assured. If and when they ever do that, you can be sure that far more than just obscure bloggers like this one will be hungering for what they have produced.


 

Jul 182022
 

To drink the still strength, high proofed “Bio” that Saint James distilled in July of 2020, is to be reminded what a distiller at the top of his game can do without even ageing his product.  Yes, they’ve made the pot still white I was so impressed by in 2019, but to try this 74.2% growler immediately afterwards (as I did) is like running the bulls in Pamplona in one year…then coming back later when all of them had been replaced by a particularly aggressive bunch of wild Kenyan Zebus that had been fed a diet of diced tigers and enough steroids to father a nation. It’s that kind of experience.

Here’s a rhum that ticks all the right boxes, and then some.  It’s a parcellaire micro-terroire rhum made with full attention to organic production methods, run through a column still and bottled as is – no ageing, no addition, no reduction. What you’re drinking is what comes dripping off the still.  It’s fierce, it’s savage, it’s tasty and as far as I’m concerned, the best unaged white I’ve ever tried…until I find the next one.

This kinetic whomp of proof hits you in the face right from the moment you pour the first shot, and so honesty compels me to suggest you give it a few minutes to settle down, because otherwise it bucks like an unbroken wild horse with half a pound of cayenne under its tail. And when you do sniff, its huge: brine, sweet soya sauce, cane sap, wet grass, and not just bags of fruit but whole sacks — pears, watermelon, papaya, guavas, apples, sweet Thai mangoes. It morphs over time and additional smells of iodine, smoked salmon, lemon juice and dill come to the fore, and more lurks behind in a sort of aromatic clarity and force we see all too rarely. 

And this intense panoply continues on the palate as well. That it is lip-puckeringly intense will come as no surprise, and once that is over and done with and one adjusts, the rich parade of flavour begins and the rhum becomes almost soft: it starts with damp earth, brine and olives, continues onto vegetal herbs, grass, dill, rosemary, then becomes clearer and crisper with cane juice, crushed walnuts, lime leaves (a lime cheesecake is what I kept thinking of) and glides to a precise finish that lasts what seems like forever, a finish that is dry, fruity, sweet, salty, overall delicious…and possibly the best rumkiss of my recent memory.

What a magnificent, badass, delicious rum this is. Rums I like or want to get deeper into are usually kept on the go for a few hours: three days later this thing was still in my glass and being refilled, and I was guarding it jealously from the depredations of Grandma Caner who kept innocently edging closer, twitching her fingers and trying to filch some. Everything about the entire profile seems more intense, more vibrant, more joyful and it’s a treat to just smell and taste and enjoy when one has more than just a few minutes in a tasting someplace.  Initially, when I had sampled this rhum at the Rum Depot in Berlin I had been impressed, and bought a bottle straightaway, yet with the time to really get into it without haste or hurry, I appreciated it even more the second time around. 

And it also upstages what I thought were other pretty serious pieces of work – Saint James’s pot still white, William Hinton’s Limitada and A1710’s Brute 66% to name just three. My serious opinion is that the beefcake of “Bio” points the way to rhums we may hope to get in the future; to try it is to be shown one of the most overwhelming, intensely tasty experiences that one is likely to have that year. And believe me, I honestly believe it’ll be worth it.

(#924)(89/100) ⭐⭐⭐⭐


Background Notes

Some relatively new trends in modern rhum-making that this rhum epitomizes, is perhaps necessary in order to place Saint James’s “Bio” rhum in perspective.

One is the micro-terroire parcellaire approach to rhum production, where cane from a single small parcel or field or area of an estate is identified and harvested, and a rum (or rhum) made from that one area. Usually this is an experimental and limited run, meant to show off the characteristics a master distiller feels is characteristic and unique within that small plot of land. These days, most of the work in this direction appears to be coming from the French Island rhum makers like Neisson, HSE, A1710, Saint James and others like Renegade in Grenada, but for my money the first may have been the UF30E, if not the clairins from the micro-producers of Haiti.

This minimalist, small-batch approach also lends itself well to an emergent strain of sustainable, ecologically sound, carbon-neutral and environmentally friendly, organic or “bio” rhum production — which is still in its infancy, for now, yet gaining in importance and credibility. For rums, the term “certified organic” (and its variations) is not a mere catchphrase and marketing gimmick but refers to standard of production that today’s younger consumers take very seriously. Sales are built on such concepts.

And then there is ever-evolving rum-connoisseurship of the drinking classes, which, while once being perfectly happy with rhums and rums topping out at 50% ABV, now seems eager to go to the screaming limit. This leads to the curious (and occasionally amusing) race to the top of the proof pyramid to satisfy such demand, by producers – not all, but some. Ten years ago it was only independents and whisky-making rum bottlers who trafficked in such high ABV rums (151s were exceptions, for other reasons), but in the last couple of years the amount of rums issued north of 70% has ballooned and forced me to re-issue the Strongest Rums list not once, but twice, as new entrants kept getting added.

All of these aspects go into making the “Bio”, and may, as I remarked above, be a harbinger of rhums and rums to come. Cane juice is already considered a way to premiumize and mark out one’s products (high esters and “Jamaican methods” are another), and increasing proof combined with smaller production, limited-edition runs is here to stay.  Maybe they will not go mass market, but for smaller distilleries they can sure boost the margin and the sales in a way the bigger global producers can’t.


Other notes

  • Outturn is 5900 bottles
  • It remains remarkably affordable at around €60
  • Thanks to Dirk Becker and the really superlative staff of Berlin’s Rum Depot for bringing this to my attention and allowing me to taste first.
  • The rhum is edging into 151 territory (75.5%), but by no means is the Brut de Colonne to be considered a Ti Punch ingredient, not least because there’s a lower proofed 40% “Biologique” made and exported for that purpose (and another at 56.5% for the islanders) – indeed, some of the blurbs I’ve seen specifically mention it is to be had for and by itself.