
It’s a peculiar facet of That Boutique-y Rum Company (Master of Malt’s rum arm) and their marketing, that Pete Holland, their brand ambassador (he has some other title, but this is what he is) is so completely identified with the brand. As I’ve noted before, that’s largely because of his inclusion on the brightly coloured, easter-egg-filled, self-referential labels on the company’s rums, done by the talented Jim of Jim’ll Paint It. And yet, he looms larger in memory than in actuality – when you go back and count, there are 33 releases to date and Pete is (to our detriment) only on four — Novo Fogo 1, Diamond 1, Diamond 3, and the relabelled Bellevue.
Well, our loss. Those pictures are bright, well done, artistically impressive and display a sly sense of humour (whether or not Pete is included), and remind me somewhat of the works of Michael Godard or Cassius Coolidge. This one represents the Casa Santana bodega of Baranquilla, Colombia (they supplied the rum directly, though they are not a distillery), which in this instance has blended together rums from multi-column stills in Venezuela, Panama and Colombia (no proportions given). The FB page says it’s been entirely aged “at source” but since that’s confusing, I checked and it was new-make spirit brought into the country, blended and aged in Colombia, and released at 58.4%. Outturn is quite large, 3,766 bottles.
Right, all that out of the way, what’s it like? To smell, surprisingly…gentle, even at that strength. Firm yes, I just expected something sharper and more pissed off. It’s got really soft brown flavours, to me – chocolate, freshly ground coffee beans, toffee, ginger and a nice touch of salted caramel and cloves. There’s some coconut shavings, tea, vanilla and molasses in the background, just not much, and overall smells creamy rather than tart or spicy.
The palate is where most of the action occurs on this rum (sometimes the reverse is true). There’s that smooth, warm coffee, and chocolate note again, caramel, raisins, molasses, honey, as well as brine and olives. The balancing off of these musky, deep flavours with something sharper and crisper is not well achieved – one can sense some vanilla, ginger, brine, but a more delicate floral or citrus note is absent (or ducking), and instead we get spicy tannic hint that perhaps was deemed sufficient. I should mention the finish, which is medium-long, spicy, redolent of nutmeg, cinnamon, vanilla and salted caramel, with a touch of rubber more felt than actually experienced…but nice anyway.

The literature remarks that there are no additives and the rum is not particularly sweet. But it is gentle and creamy and tastes that way. I thought it was, on balance, okay, but not particularly challenging or original — an observation that attends many South American rums I have tried over the last years, irrespective of the stills they come off of. Nicolai Wachmann, my friend the Danish rum-ninja who was with me when I tried it, remarked it was “Too closed,” and what he meant by that was that you felt there was more…but never got the payoff, it hid itself a little too well, never came out and engaged with you the way a top-end rum would. As an after-dinner digestif, this thing is pretty good, just unaggressive — and escapes being called placid by the firmness of its strength and the pleasantness of the experience. As a rum an aficionado would cherish? … not so much.
(#739)(80/100)
Other notes
- Rumtastic and MoM themselves, both mentioned pimento in the profile, but I didn’t get that at all, not did I sense the tar or engine oil that they wrote about. “The provenance is dodgy,” Rum Revelations commented in a September 2020 review, noting that he did not feel it was completely – if at all – a Colombian rum, given the multiple-country sourcing.
- In the picture you can see the ageing barrels of the bodega in the background; I’m sure the central figure is a play on Carlos Santana’s “Black Magic Woman;” the movies “Vertigo” and “Sound of Music” are in the small paintings left and right (referring to the character Maria, also from one of his songs); the condor is the national bird of the country and the number 20 is represented both in the winning hand and the box of matches (dunno why though); apparently the lady on the right is Jenny, a brand manager for the company, and I have no idea why a game Snakes and Ladders would be on the table. That’s about all I can come up with.


The palate was about par for the course for a rum bottled at this strength. Initially it felt like it was weak and not enough was going on (as if the profile should have emerged on some kind of schedule), but it was just a slow starter: it gets going with citrus, vanilla, flowers, a lemon meringue pie, plums and blackberry jam. This faded out and is replaced by sugar cane sap, swank and the grassy vegetal notes mixed up with ashes (!!) and burnt sugar. Out of curiosity I added some water , and was rewarded with citrus, lemon-ginger tea, the tartness of ripe gooseberries, pimentos and spanish olives. It took concentration and time to tease them out, but they were, once discerned, quite precise and clear. Still, strong they weren’t (“forceful” would not be an adjective used to describe it) and as expected the finish was easygoing, a bit crisp, with light fruit, fleshy and sweet and juicy, quite ripe, not so much citrus this time. The grassy and herbal notes are very much absent by this stage, replaced by a woody and spicy backnote, medium long and warm

The youth is sensed upon sipping, and it’s an interesting if delicate amalgam. It presents as sharp to begin with, yet the bite climbs back down to gentle very quickly. Some bitter tannins, dampened down before they get a chance to descend into obnoxiousness. Citrus, oranges, nuts, plums, very tart, a bit thin overall to taste…not spotting too much cognac here. Strawberries and pineapples, weak. Nose was better, if not strictly comparable but then, I wasn’t drinking it through my schnozz either. Anyway, good tastes, a little thin, leading to a brisk finish, on the weak side of firm, gone quickly. Tart gooseberries, turmeric, strawberries, some citrus, and a last touch of that honey I enjoyed…it was a nice closing touch.

Let’s see if we can’t redress that somewhat. This is a Jamaican rum from Longpond, double pot still made, 62% ABV, 14 years old, and released as one of the pot still rums the Habitation Velier line is there to showcase. I will take it as a given it’s been completely tropically aged. Note of course, the ester figure of 1289.5 gr/hlpa, which is very close to the maximum (1600) allowed by Jamaican law. What we could expect from such a high number, then, is a rum sporting taste-chops of uncommon intensity and flavour, as rounded off by nearly a decade and a half of ageing – now, those statistics made the TECA 2018 detonate in your face and it’s arguable whether that’s a success, but here? … it worked. Swimmingly.
So – good or bad? Let’s see if we can sum this up. In short, I believe the 2005 TECA was a furious and outstanding rum on nearly every level. But that comes with caveats. “Fasten your seatbelt” remarked Serge Valentin 
There are no records on whether the Austrian or Austro-Hungarian Navy ever used it or was supplied by the Michler distillery. Somehow I doubt it – it was far more likely it followed in the tradition of rum 
Yet for all that, to ignore it would be a mistake. There’s the irresistible pull of the Old Guyana Demeraras, of that legendary Enmore wooden Coffey still (also known as the “filing cabinet” by wags who’ve seen it), the allure of Velier and their earlier releases which back in the day sold for a hundred or so and now pull down thousands easy (in any currency). How can one resist that? Good or bad, it’s just one of those things one has to try when possible, and for the record, even at that young age, it’s very good indeed.

My inference is therefore that Dry Cane was a financing vehicle or shell company or wholly owned subsidiary set up for a short time to limit the exposure of the parent company (or Kinloch), as it dabbled in being an independent bottler — and just as quickly retreated, for no further products were ever made so far as I can tell. But since S&S also acquired a Gibraltar drinks franchise in 1968 and gained the concession to operate a duty free shop at Gibraltar airport in 1973, I suspect this was the rationale behind creating the rums in the first place, through the reason for its cessation is unknown. Certainly by the time S&S moved out of Sackville Street in the 1980s and to Gibraltar (where they remain to this day as part of a large conglomerate), the rum was no longer on sale.
Palate – Light and inoffensive, completely bland. Pears, sugar water, some mint. You can taste a smidgen of alcohol behind all that, it’s just that there’s nothing really serious backing it up or going on.
Anyone from my generation who grew up in the West Indies knows of the scalpel-sharp satirical play “Smile Orange,” written by that great Jamaican playwright, Trevor Rhone, and made into an equally funny film of the same name in 1976. It is quite literally one of the most hilarious theatre experiences of my life, though perhaps an islander might take more away from it than an expat. Why do I mention this irrelevancy? Because I was watching the YouTube video of the film that day in Berlin when I was sampling the Worthy Park series R 11.3, and though the film has not aged as well as the play, the conjoined experience brought to mind all the belly-jiggling reasons I so loved it, and Worthy Park’s rums.
The distillation run from 2010 must have been a good year for Worthy Park, because the SMWS bought no fewer than seven separate casks from then to flesh out its R11 series of rums (R11.1 through R11.6 were distilled May 1st of that year, with R11.7 in September, and all were released in 2017). After that, I guess the Society felt its job was done for a while and pulled in its horns, releasing nothing in 2018 from WP, and only one more — R11.8 — the following year; they called it “Big and Bountiful” though it’s unclear whether this refers to Jamaican feminine pulchritude or Jamaican rums.
On the palate, the slightly higher strength worked, up to a point. It’s a lot better than 40%, and allowed a certain heft and firmness to brush across the tongue. This then enhanced a melded mishmash of fruits – watermelon, bananas, papaya – plus cocoa butter, coconut shavings in a Bounty chocolate bar, honey and a pinch of salt and vanilla, all of which got shouldered aside by the tannic woodiness. I suspect the virgin oak is responsible for that surfeit, and it made the rum sharper and crisper than those McCoy and Foursquare rums we’re used to, not entirely to the rum’s advantage. The finish summed of most of this – it was dry, rather rough, sharp, and pretty much gave caramel, vanilla, light fruits, and some last tannins which were by now starting to fade. (Subsequent sips and a re-checks over the next few days don’t appreciably change these notes).
Colour – Very dark brown
It sounds strange to say it, but the 

Because that 15 year old rhum is, to my mind, something of an underground, mass-produced steal. It has the most complex nose of the “regular” lineup, and also, paradoxically, the lightest overall profile — and also the one where the grassiness and herbals and the cane sap of a true agricole comes through the most clearly. It has the requisite crisp citrus and wet grass smells, sugar came sap and herbs, and combines that with honey, the delicacy of white roses, vanilla, light yellow fruits, green grapes and apples. You could just close your eyes and not need ruby slippers to be transported to the island, smelling this thing. It’s sweet, mellow and golden, a pleasure to hold in your glass and savour




To some extent, it has a lighter nose than the luscious 
1423, the Danish indie, has taken this concept a step further with their 2019 release of a Brazil / Barbados carnival — it comprised of 8- and 3-year old Foursquare rums (exact proportions unknown, both column still) to which was added an unaged cachaca from Pirassununga (they make the very popular “51” just outside Sao Paolo), and the whole thing left to age for two years in Moscatel wine casks for two years, before being squeezed out into 323 bottles at 52% ABV.