As the memories of the seminal and ground breaking Demeraras fade and the Caronis climb in price past the point of reason, and the smaller outturns of Velier’s limited editions vanish from our sight, it is good to remember the third major series of rums that Velier has initiated, which somehow does not get all the appreciation and publicity so attendant on the others, or climb in price so rapidly on secondary markets.
This is the Habitation Velier collection, which to my mind has real potential of joining the pantheon of Caronis and those near-legendary Guyanese rums which are so firmly anchored to the Genoese company of Velier’s reputation. And I advertise the importance of the series in this fashion because its uniqueness tends to fly under the radar – they’re seen as secondary efforts released by a major house, and take third or fourth place in most people’s estimation, behind other more famous “black bottle” series. Sometimes they’re even seen as repositories for leftover stuff that Velier has in stock that would not fit any of the other limited editions – Warren Khong, 70th Anniversary, Indian Ocean Stills, Villa Paradisetto, Hampdens, and so on. Mitch Wilson, introducing Luca in a May 2020 interview, didn’t even see fit to mention them as something special.
But they are. And I contend that ignoring them or relegating them to also-ran status would be denying their importance and does them a disservice – the Habitation line is really quite special on a number of fronts. For, consider these points:
The thirty releases of the collection (so far, as of 2020) remain a world class showcase for pot still expressions only, and no bottler – producer or independent, ever – has taken a chance on focusing so clearly and significantly on just this one specific segment of rums. And, unlike most independent bottlers who release distillate made on no-matter-what-still, let’s-just-take-a-good-barrel, this series eschews both the still/barrel point of view or the geographical specificity of the Demeraras and Caronis, and it takes as its subject matter pot rums from anywhere (Jamaica, Barbados, Guyana, Marie Galante, USA, South Africa, Seychelles), issuing both aged and unaged rums…often from major houses who have never released such rums themselves. Best of all, the damned things are just fine, the quality remains high, and in a time of ever increasing prices, they have stayed relatively affordable (though still pricey in comparison to a standard rum from any of the representative distilleries – in this they fail the Stewart Affordability Conjecture).
The question is, why did Velier bother? It’s not as if many of these rums or producers are unknown and indies have put out pot still rums for ages (alongside much other good hooch). Why create an entirely separate brand for this stuff, a new series of bottles, an entirely new design look?
Luca Gargano, the boss of Velier, speaks of a time as recently as 2013 (at the time he was just introducing his own system but it had not gained much traction yet) — when in the confusion of the rum world regarding classifications, too much rum was lumped into the class of agricoles, and a catchall category of “rum” that encompassed everything else. But in that huge collective bucket were many different kinds, including artisanal, small batch rums, “the equivalent of pure single malts.” He envisioned Habitation Velier as a separate branch of his company which would focus exclusively on this subset but made with less fuss and bother and priced more reasonably than the already escalating major bottlings he was getting known for.
My own feeling is also that he followed the same principle he had with his occasional off-hand one-offs like the Basseterres or the Courcelles, or the original Damoiseau 1980 – he was enthusiastic about them and wanted to show them off (as I have rather wryly observed before, sometimes that’s all it takes, with him). Plus, I’m convinced that he also had some unusual pot still distillate on hand — from Barbados, Guyana, Worthy Park and Marie Galante, etc — and perhaps felt that releasing them as individual black bottles wouldn’t cut it [see note 1]. The Haitian clairins and the Capovilla collaborations were established with their own distinct looks, and those lines served their own specific purposes, so it made sense to start from scratch and go with a completely new design for a set of rums which could be launched and expanded on in future years, that would concentrate on the uniqueness of pot stills, and include first run rum from new estate distilleries (he was already negotiating with Hampden [see note 2] for their distillate at the time).
The result was a series as distinctive as any previously issued, which channelled much of the same individualistic design ethos as the classics. They were flat 70cl bottles, dark ones for aged rums, transparent for white unaged ones to start (not consistently, but often). They had that subtle hip flask vibe, where you almost felt you could put it in your back pocket like a flattie of old and nip at it for the rest of the day. The labelling was even better than the Demeraras of the Age (my opinion only) — those original ones almost redrew the labelling map with their near unprecedented level of detail (the name of the distillery, the dates of make, the still, the strength, the outturn) but the proposed Habitation Velier design would provide more, much more.
For example not only did you get all that, but you were told of the distillate source, the ester or congener level (a geek godsend, surely), its sugar free nature, and were treated to a beautifully rendered watercolour of the original pot still that made it, plus some words on that still, and as if that weren’t enough, where it was aged (tropics) and the angel’s share. In point of fact, the only thing missing here was the bottle outturn, which strikes me as an almighty curious omission given Luca’s mania for providing more rather than less. But when I touched base with him to ask that specific question, he said it had been a deliberate decision, so as to prevent the bottles becoming collector’s items and having the street price rise beyond all sanity in flippers’ and speculators’ hands on the secondary market(see note 3).
Luca Gargano has been a fixture on the rum world for so long that people don’t always remember that there was a time when he was a smallish importer, and “just” another newb indie bottler with odd, even controversial, ideas and his rums were considered obscure and too expensive. These days his name is known everywhere rums are drunk (and collected). But paradoxically, it’s gotten to the point where the generation of rum drinkers who have emerged in the last five years don’t remember the seminal nature of his earlier work, just see the currently available ones, and I was asked in mystification just the other week “What Demerara rums?” by a man whose memories begin with Caroni and move into the Hampdens and Habitations. To some extent the HV line allows them to participate in the uniqueness of some of Velier’s early work and ethos… but without paying four figures for the privilege.
I have come to the conclusion that the impressive rums of the house, coupled with Luca’s uncompromising perception of what he terms a pure rum, often overshadows an aspect of his character not often discussed, and that’s the one of an educator. I know of no other rum maker in the world who so consistently releases rums that under normal circumstances have almost no possibility of being big sellers or future grail quests, but does so simply because they interest him and he wants to show off their qualities to interested rum chums, and maybe just because he damn’ well can. Daniele Biondi in an August 2020 round-table discussion, remarked on a similar point relating to Velier’s desire to always present something unique and different with the HV line, even from established distilleries whose work we know quite well.
Such rums were the Guyanese La Bonne Intention (LBI) rums from 1995 and 1998; the Indian Ocean stills’ rums; the Basseterre 1995 and 1997, the Courcelles 1972, the 2019 NRJ quartet with that growly beast of the TECA, or even the granddaddy of them all, the original fullproof Damoiseau 1980 which he released so nervously. And ask yourself, who on earth, which casual drinker, would ever buy the quartet of the Monymusk EMB and MMW Tropical vs Continental Ageing — which would certainly not appeal to anyone for their price — given what they were issued to achieve? Any one of these other rums could be seen as emblematic of Luca’s desire to showcase aspects of imperfectly demonstrated or understood rumlore. But what has in fact happened to them is that those one-offs appeal to the micro-segment of rumgeeks and deep divers, not the greater rum drinking population at large who are enamoured of great names like Port Mourant and Hampden and Foursquare…but not so much the smaller ones.
The HV series, then, are perhaps more aimed at that midrange bunch of relatively knowledgeable drinkers, influencers and anoraks, rather than for some high priced connoisseur’s market (where money but not knowledge is more often the real coin of the realm) or the deep-diving über-dorks (where exacting command of micro-detailed minutiae is). They are, in that sense, a useful bridge between more commonly appreciated rums, and those that require a bit more experience, perhaps, to fully appreciate — and can therefore be had and enjoyed and argued over by both long-time aficionados and new-to-the-club rumgeek wannabes.
Lastly, there’s the impressive amount of “firsts” which the HV line has demonstrated: as noted, they were completely distillery-aged pot-still rums, many never seen or released before (like the Foursquare 2013); the first estate bottling from Worthy Park (2005) and the only WPM (2006) mark bottled to date; first Hampden marks like HLCF, OWH, LROK, HGML, LFCH, DOK; first vintage Mount Gay pot still (Last Ward); first PM unaged unfiltered white from Guyana…and so on. I mean, say what you will and disagree if you must, but that’s quite an accomplishment for any rum maker to produce in such quantity, so quickly.
Taking all this into account, the Habitation Velier range is, in my opinion, near unique – a major, wide-ranging series of paradoxically specific rums, to be seen as such. Aside from the common thread of their pot still origins, there’s little to tie them together. They span the gamut of all rums, all countries, all styles, all ages, all strengths and will only expand as the years pass. There’s hardly a weak one in the bunch, and some are simply stunning. One day I can even see them being reference rums, enabling people to get a grip on regional pot still profiles from around the world.
Of course, picking out any single one of them as a representative of all is an exercise in futility — everyone has a favourite, a preferred vintage, a personal pet love in the line, and this relates directly to the intersection of broad range, amazing variety and needs-a-little-effort approachability. Somehow this one line of rums, overlooked and sometimes even dismissed in favour of Veliers’ more famous limited editions, presses way more buttons than initially seems to be the case, and only grows in stature with time. I deem them not only Key Rums Of the World when considered as a class…but also among the most important series of rums ever made.
- In a promotional video interview posted in 2019 but surely made before that year, Luca spoke about the HV rums; originating philosophy, and the original Habitation Velier rums were on display in the now famous black bottles, with special multicoloured “classic” labels. These designs were never implemented, and were released as standalone black bottles, though still labelled as HV for some reason.
- When the Hampden rums started to come on the market in 2016-2017, the best part of the ageing crop was siphoned off to Velier’s “dark bottle range” (my term, not theirs), as a consequence of their perhaps being perceived as more premium. But this has not lessened the stature of those selected for the HV series and while their value has grown – the June 2020 RumAuctioneer auction had the Hampden HGML 2010-2019 9 YO finish up at £230 for example – quite an appreciation over the original price.
- Initially when I wrote the post, I had the outturn of quite a few releases of the range, and in line with Luca’s desire not to promote speculation, I elected not to publish them. However, since the webpage on Velier’s site now provides this information as of October 2021, I have added it to my listings.
- There are links to only seven rums whose reviews have been published here, to 2020. More exist and are planned for publication soon, enough to allow me to justify the whole line as an inclusion in the Key Rums series.
- Photos taken from and used courtesy of Velier and Habitation Velier facebook pages and official websites. I messaged Luca directly for some of the background details. Note that in October 2021, Velier’s website dedicated a page to all the releases so there’s a complete label reference there for the curious.
Habitation Velier Rums – By Country
- Takamaka Seychelles Pure Single Rum 3 YO (2018-2021) 60.8% (1150b)
- Takamaka Seychelles Pure Single Rum Blanc (2020 Unaged) 69% (1200b)
- Mhoba South Africa Pure Single Rum 4 YO (2017-2021) 64.6% (1445b)
- Savanna Reunion Pure Single Rum White HERR (2018) 62.5% (2784b)
- Hampden Jamaica Pure Single Rum 6YO LROK (2010-2016) 67% (5292b)
- Hampden Jamaica Pure Single Rum 6YO HLCF (2010-2016) 68.5% (5364b)
- Hampden Jamaica Pure Single Rum 6YO LROK-HLCF (2010-2016) 60% (LMDW 60th Anniv)(243b)
- Hampden Jamaica Pure Single Rum <>H White (2018)(Whisky Live Paris) 66% (236b)
- Hampden Jamaica Pure Single Rum LROK White (2018) 62.5% (2148b)
- Hampden Jamaica Pure Single Rum 9 YO HGML (2010-2019) 62% (800b)
- Hampden Jamaica Pure Single Rum 7 YO LFCH (2011-2018) 60.5% (7056b)
- Hampden Jamaica Pure Single Rum 10 YO C<>H (2010-2020) 68.5% (1215b)
- Hampden Jamaica Pure Single Rum 10 YO LROK (2010-2020) 62%
- Hampden Jamaica Pure single Rum 5 YO OH (2016 – 2021) 62% (2536b)
- Hampden Jamaica Pure Single Rum 9 YO (2010-2019) LROK 63.2% (Salon du Rhum)(247b)
- Hampden Jamaica Pure Single Rum 9 YO (2010-2019) HLCF/DOK 61% (The One & Only)(251b)
- Hampden Jamaica Pure Single Rum 9 YO (2010-2019) <H> 69.2% (LMDW)(158b)
- Hampden Jamaica Pure Single Rum 8 YO (2011-2019) OWH 59.5% (Berlin Bar Convent)(274b)
- Hampden Jamaica Pure Single Rum 8 YO (2011-2018) LFCH 61.7% (Whisky Live Singapore 2019)(254b)
- Hampden Jamaica Pure Single Rum 7 YO (2012-2019) OWH 62.8% (Whisky Live Paris 2019)(263b)
Habitation Velier Rums – By Year of Bottling
- Muller LL IV / 3177 Pure Single Agricole Rhum White (Marie Galante) (2015) 59%
- Port Mourant Still Guyana Pure Single White Rum (2015), 59.0%
- Foursquare Pot Still Barbados Pure Single Rum 2 YO (2013-2015), 64%
- Foursquare Pot Still Barbados Pure Single White Rum (2015) 59%
- WP Forsyths Pot Still Jamaica Pure Single Rum 10 YO (2005-2015), 57.8%
- WP Forsyths Pot Still 502 Jamaica Pure Single White Rum (2015), 57%
- WP Forsyths 151 Proof Jamaica Pure Single White Rum (2015), 75.5%
- Monymusk EMB 248 Jamaica Pure Single Rum White (2015), 59%
- Hampden Jamaica Pure Single Rum 6YO LROK (2010-2016) 67%
- Hampden Jamaica Pure Single Rum 6YO HLCF (2010-2016) 68.5%
- Hampden Jamaica Pure Single Rum 6YO LROK-HLCF (2010-2016) 60% (LMDW 60th Anniv)
- Savanna Reunion Pure Single Rum White HERR (2018) 62.5%
- Last Ward (Mount Gay) Barbados Pure Single Rum 9 YO (2009-2018) 59%
- Hampden Jamaica Pure Single Rum <>H White (2018)(Whisky Live Paris)
- Hampden Jamaica Pure Single Rum LROK White (2018) 62.5%
- Hampden Jamaica Pure Single Rum 7 YO LFCH (2011-2018) 60.5%
- Long Pond “STC♥E” White (2018) 62.5%
- Hampden Jamaica Pure Single Rum 9 YO HGML (2010-2019) 62%
- Long Pond “TECA” 2005 14 YO (2005-2019) 62%
- Monymusk EMB 2010-2019 9 YO (2019) 62%
- Hampden Jamaica Pure Single Rum 9 YO (2010-2019) LROK 63.2% (Salon du Rhum)
- Hampden Jamaica Pure Single Rum 9 YO (2010-2019) HLCF/DOK 61% (The One & Only)
- Hampden Jamaica Pure Single Rum 9 YO (2010-2019) <H> 69.2% (LMDW)
- Hampden Jamaica Pure Single Rum 8 YO (2011-2019) OWH 59.5% (Berlin Bar Convent)
- Hampden Jamaica Pure Single Rum 8 YO (2011-2019) LFCH 61.7% (Whisky Live Singapore 2019)
- Hampden Jamaica Pure Single Rum 7 YO (2012-2019) OWH 62.8% (Whisky Live Paris 2019)
- Privateer New England Pure Single Rum 3 YO (2017-2020) 55.6%
- Privateer New England Pure Single White Rum (2020) 62%
- Mount Gay Barbados Pure Single Rum 9 YO (2011-2020) 52.3%
- Hampden Jamaica Pure Single Rum 10 YO C<>H (2010-2020) 68.5%
- Hampden Jamaica Pure Single Rum 10 YO LROK (2010-2020) 62%
- WP Worthy Park Jamaica Pure Single Rum 11 YO WPL (2009-2020) 58.5%
- Mhoba South Africa Pure Single Rum 4 YO (2017-2021) 64.6%
- Takamaka Seychelles Pure Single Rum 3 YO (2018-2021) 60.8%
- Takamaka Seychelles Pure Single Rum Blanc (2020 Unaged) 69%
- Hampden Jamaica Pure Single Rum 5 YO OH (2016 – 2021) 62%