Jun 242020
 

It’s a peculiar facet of That Boutique-y Rum Company (Master of Malt’s rum arm) and their marketing, that Pete Holland, their brand ambassador (he has some other title, but this is what he is) is so completely identified with the brand. As I’ve noted before, that’s largely because of his inclusion on the brightly coloured, easter-egg-filled, self-referential labels on the company’s rums, done by the talented Jim of Jim’ll Paint It.  And yet, he looms larger in memory than in actuality – when you go back and count, there are 33 releases to date and Pete is (to our detriment) only on four — Novo Fogo 1, Diamond 1, Diamond 3, and the relabelled Bellevue.

Well, our loss. Those pictures are bright, well done, artistically impressive and display a sly sense of humour (whether or not Pete is included), and remind me somewhat of the works of Michael Godard or Cassius Coolidge.  This one represents the Casa Santana bodega of Baranquilla, Colombia (they supplied the rum directly, though they are not a distillery), which in this instance has blended together rums from multi-column stills in Venezuela, Panama and Colombia (no proportions given).  The FB page says it’s been entirely aged “at source” but since that’s confusing, I checked and it was new-make spirit brought into the country, blended and aged in Colombia, and released at 58.4%. Outturn is quite large, 3,766 bottles.

Right, all that out of the way, what’s it like?  To smell, surprisingly…gentle, even at that strength. Firm yes, I just expected something sharper and more pissed off. It’s got really soft brown flavours, to me – chocolate, freshly ground coffee beans, toffee, ginger and a nice touch of salted caramel and cloves.  There’s some coconut shavings, tea, vanilla and molasses in the background, just not much, and overall smells creamy rather than tart or spicy.

The palate is where most of the action occurs on this rum (sometimes the reverse is true).  There’s that smooth, warm coffee, and chocolate note again, caramel, raisins, molasses, honey, as well as brine and olives.  The balancing off of these musky, deep flavours with something sharper and crisper is not well achieved – one can sense some vanilla, ginger, brine, but a more delicate floral or citrus note is absent (or ducking), and instead we get spicy tannic hint that perhaps was deemed sufficient. I should mention the finish, which is medium-long, spicy, redolent of nutmeg, cinnamon, vanilla and salted caramel, with a touch of rubber more felt than actually experienced…but nice anyway.

The literature remarks that there are no additives and the rum is not particularly sweet.  But it is gentle and creamy and tastes that way. I thought it was, on balance, okay, but not particularly challenging or original — an observation that attends many South American rums I have tried over the last years, irrespective of the stills they come off of. Nicolai Wachmann, my friend the Danish rum-ninja who was with me when I tried it, remarked it was “Too closed,” and what he meant by that was that you felt there was more…but never got the payoff, it hid itself a little too well, never came out and engaged with you the way a top-end rum would.  As an after-dinner digestif, this thing is pretty good, just unaggressive — and escapes being called placid by the firmness of its strength and the pleasantness of the experience.  As a rum an aficionado would cherish? … not so much.

(#739)(80/100)


Other notes

  • Rumtastic and MoM themselves, both mentioned pimento in the profile, but I didn’t get that at all, not did I sense the tar or engine oil that they wrote about. “The provenance is dodgy,” Rum Revelations commented in a September 2020 review, noting that he did not feel it was completely – if at all – a Colombian rum, given the multiple-country sourcing. 
  • In the picture you can see the ageing barrels of the bodega in the background; I’m sure the central figure is a play on Carlos Santana’s “Black Magic Woman;” the movies “Vertigo” and “Sound of Music” are in the small paintings left and right (referring to the character Maria, also from one of his songs); the condor is the national bird of the country and the number 20 is represented both in the winning hand and the box of matches (dunno why though); apparently the lady on the right is Jenny, a brand manager for the company, and I have no idea why a game Snakes and Ladders would be on the table.  That’s about all I can come up with.
Dec 072017
 

#466

“Sample #18 reminds me of a Don Papa,” grumbled a Philippine friend of mine, who was blind tasting some samples I had sent over to Quezon City. “Hot distillate on the nose, very sweet.” In those few words he encapsulated something of my own unease about the Dictador rums out of Colombia, because while hydrometer tests reveal no adulteration for the 12 and 20 year soleras, and probably none for the Insolent and Perpetual (they measure 3-4 g/L which is within the margin of error), the plain fact is that they simply taste too damned sweet…a characteristic of most solera-style rums I’ve tried.  Which would lead any cynical rumhound, in these sad and suspicious times, to posit that maybe they understated the actual ABV so that a hydrometer test would register exactly what the label says.

Given that the zero-additives-registered 12 and 20 somewhat predated the current sugar imbroglio, one could make the case they’re not pulling a fast one, but the question refuses to go away — because when Cyril tried the “Best of 1978” version it came out as 17 g/L and even if this were not the case, when you try this rum from a year earlier, you cannot help but feel that there’s more in its trouser pockets than a pair of hands. That does not make it entirely bad, and since many have said nice things about it, perhaps it’s merely one you should be wary about buying if your personal palate does not run to the lighter, sweeter Spanish style of rums in general, or soleras in particular. And if you want to know exactly what you’re buying, well, that’s a matter for my opinions down below this review.

Anyway, tasting notes: all those who have tried the various Dictador expressions have remarked on the coffee undertones: that remained strong here as well – it’s something of a Dictador signature. It was soft and rounded, exhibiting gentle, creamy notes of sweet blancmange, bon bons and caramel.  There was something of a red wine background here, raisins, and a vague fruitiness that was maddeningly elusive because it never quite emerged and came to the fore with any kind of authority.  The nose therefore came through as something of a sleeping beauty behind a frosted glass case – I could sense some potential, but was never quite able to get the kiss of life from it…the liqueur note to the smells, while not as overpowering as on the 20, kept getting in the way.

Things were slightly more impressive to taste, because here the strength of 45.5% worked better, and it presented as a little edgy, a little jagged, if lacking that smooth purring of velvet which we might have expected (and the ease of which were other defining characteristics of the 12 or the 20 along with that over-sweetened coffee which wouldn’t go away) – this, to the 1977’s credit, added some character: chocolate, coffee (again), cumin, a light lemony flirt of coriander, ginger, even sweet red paprika: but the core of it all remains the caramel-coffee.  Ultimately, however, it remained relatively uncomplex, fragile…even weak — the flavours were somewhat unassertive, flat, jittered around too much and fell away too quickly.  My personal opinion was that it lacked punch and staying power, which was most to be remarked on the finish which was a quick burst of caramel, coffee, chocolate and oaken heat mixed up with some black tea….and then it was gone.  Poof.

Now that’s not to say we’re sure, when all is said and done, the nose nosed, the palate palated and the finish finished, that we’re entirely clear what we had.  Certainly it was some of something, but was it much of anything?  I’m going to have to piss off some people (including maybe even my compadre in the Philippines) by suggesting that yes, I think it was…better, at least, than the preceding remarks might imply, or than I had expected going in.  For one thing, while it was sweet, it was not excessively so (at least compared to the real dentist’s wet dreams such as Don Papa 7, or the A.H. Riise).  It had reasonably nice tastes and smells, so as a dessert rum or smooth, sweet sipping experience, this will do the job.  It delivers for all those who like that profile — and from what I am led to understand by many correspondents of mine, this is the style that is preferred in South and Central America, and the Spanish Caribbean, hence its enduring popularity.  

So here’s what I’ll do. If you like this kind of thing, add five points to my score.  If you detest soleras, sweeter rums or underpowered blended drinks, subtract five.  Either way, you’ll probably come out with the perfect number to represent your own feelings on the matter.  Me, I rate it as a middling decent rum which needs less sweet, less coffee, more disclosure, more complexity…and the courage to stop with the solera moniker, call it a blend, age it for the full monty, and for sure add quite a bit of extra oomph. Then I might buy not just a bottle, but a case.

(80/100)


Other notes

  • Bottle #84 of 300.
  • In a curious coincidence, the Cocktail Wonk posted an informative article on the whole business of soleras for Punch Magazine just the other day. That and DuRhum’s (French) article on Dictador are useful background reading to my opinion below.
  • Note the “Cask Ref” field in the second photo.  The “P” stands for Port Cask aged; other variations are “AO” for American Oak, “W” for Wine, and “S” for Sherry
  • The RumShopBoy reviewed the Best of 1981 in September 2018 and made remarks similar to those here, scoring it 76

Opinion

The “Best of 1977” sounds real good, but is ultimately useless as any kind of standard by which to measure it since no additional information is given as to how old it is, even in solera terms.  I wish I could tell you it’s 1977-2016 or 1950-1977 or something, but there’s simply nothing to go on here. Dictador do themselves no favours in this matter by consistently naming their various rums as “Aged 12 years” or “Aged 20 years” (with “solera” in much smaller typeface on the label), when of course they are nothing of the kind by commonly accepted parlance – the oldest rum in the blend is that old  not the youngest, there is no mention of how much of that age is included, and even the average age is a matter of conjecture. It may be legal, but it is somewhat deceptive too. The same issue afflicts the entire “Best of…” series and dilutes their effectiveness in all the ways that matter to those who want to know what they’re buying.  Because we really don’t know, and can’t tell.

Quite aside from ageing (or lack thereof) consider the the whole question of tasted-but-untested additives. The “Best of…” series are an informational sinkhole of gargantuan proportions, an exercise in enormous frustration. Henrik Kristoffersen nailed it in November 2017 on the Global Rum Club forum where he asked where this stuff came from and were they really sitting on barrels from as far back as 1966 for this long? Others chipped in asking how ageing any barrels that long could possibly leave anything behind after the angels took their bite of the pizza.  Still others noted the same barrel reference on both the Best of 1981 and the Best of 1966 bottle labels.  Then there were the discussions on whether anything was actually distilled by Dictador or whether they (like Hechicera, also from Colombia) sourced distillate from around the continent.  And then there was Cyril’s take-no-prisoners French-language article on Dictador as a whole, which did not leave either the company or their big gun looking too good.

If this isn’t a poster child for the application of The Rum Chum’s First Law (“Drink what you like…know what you drink”) I don’t know what is. It sips well if you like that profile, but God help you if you want to find out what it’s made of, how old it is, or where it comes from.  And before you think that I’m being unreasonably snarky, note that a discussion like this is not a mere academic rum geek pastime – knowing what you’re looking at allows you to rate and assess its price in your local shop (the 1977 edition goes for north of $200, and the 1966, labelled as “51 years,” is closing in on €500).  If you can’t find out whether the damned thing is five years old or fifty, whether it’s pot or column, solera or true-aged, added-to or clean…then the producer has betrayed his trust with you; and you’re within your rights to not only demand more, but to ask the hard questions of anyone who is trying to regurgitate a bunch of marketing folderol without actually saying much of anything. For sure we’re not getting the whole story here and since we don’t know what we’re buying, I’d suggest you leave this review and opinion, with me having spent my coin so you don’t have to spend yours.

(Closing note: this Opinion dovetails with my other commentaries on the matter of trust, detailed in or as opinions below, the  reviews of the Malecon 79, Mombacho 19 and the Don Papa Rare Cask).

Feb 092013
 

 

Attempts a fine balance, but topples ever so slightly at both beginning and end.

I had this 40% seventy-dollar Colombian rum after a fiery Indian food-fest served by the January Liquorature host who had selected Rohinton Mistry’s epic book, and really, what was I thinking? – the fiery heat muffled and deadened the taste buds…but it says a lot for Dictador that even under the assault of such tongue-numbing spices, I was still able to appreciate it. And after coming home, I tried it on and off over the next week just to nail down the nuances.

Coffee. Yeah, that’s what the nose led in from, immediately, like Juan Valdez was tapping me on my shoulder: not aggressively so, just…making hisself felt. Hola, amigo. Que tal? The overall balance between this cafe and the brown sugar, toffee, nougat and cinnamon was impressive as all get-out, because what you got was a subtle melody enhanced by additional notes that supported and defined it without overwhelming the thing. Note this, however: I gave it to my snub-snooted and far-too-clever son to sniff, and he pointed out an oddly discordant, and very faint rubbery note, not enough to spoil anything, but sufficient to throw me off. Plus it was smooth and heated (just enough), and though I have gone on record as getting somewhat snooty about 40% rums, here I think that strength was just right.

This is largely because the Dictador 20 is a solera, and made from (rather confusingly named) “sugar cane honey,” according to their website. Sugar cane honey is simply the rendered down juice resulting from pressing the cane, but with sexier, warmer connotations, mostly marketing-derived. Soleras, at least from the several I have tried, are also a bit smoother and sweeter than the norm, hence the perennial favouritism shown to Zacapa 23, Rum Nation 15 and others of their ilk. I’m not sure that making them stronger wouldn’t shred some of their underlying structural frailty – they are bottled at pretty much the correct strength for what they are, I think, though you can take that as just my opinion. Here it worked swimmingly.

The profile was quite professionally workmanlike: unlike the Juan Santos line, which hews to a more subtle palate that you have to work at to dissect, the Dictador was definitely a rum, a smooth and heated one, a shade astringent, just sweet enough (less than most soleras, more than most “standard” rums people mix or drink) and arriving with notes of caramel, some oak spice, nougat again, and nutmeg and cinnamon dusting around the edges. After I had let it rest for a bit, more earthy flavours came out – truffles, dark chocolate, unsweetened cocoa. Quite chewy and solid, actually, coating the tongue like an electric blanket with the voltage turned up. Not the most unusual or intriguing rum I’ve ever tried, no – but among the most solidly-crafted. The fade was perhaps this rum’s weakest point, short and generally lackluster, indolent without malice, leaving behind the memory of toffee, caramel notes, and a last flirt of licorice…but at least it didn’t try to maul me.

The Dictador line of rums includes the 12 (I keep seeing it floating around, but haven’t gotten around to buying it) as well as the XO “Insolent” and XO “Perpetual”, which at the least are intriguingly named…I might wan to try them just for those names alone. The line originates from the aforementioned “honey” which is then distilled partly in copper pot stills, and partly in continuous column stills, and then aged in oak barrels using the solera system – so what you are getting is a product where the oldest part of the blend is 20 years, not the youngest. I should note that I absolutely love the zen of the black bottle: very chic, very stark, impossible to miss on a shelf. The Distileria Colombiana which produces it is located on the Caribbean coast of Colombia, at Cartagena de Indias, and was formed in 1913 by Don Julio Arango Y Ferro, whose ancestor (the eponymous Dictador) began commercial rum production in the 18th century.

Overall, I like the Dictador, but can’t say I’m entirely won over by it. It’s a straightforward, unadventurous rum that takes itself more seriously than  it should, and gains a lot of brownie points for cool presentation. Now, I know I give points for appearance and “how it looks”1 (and have taken more flak than you would believe for that attitude), but, like with every person that ever worked with or for me, in any office for the last thirty years, here’s the bottom line: if you can’t do your job professionally and well, your appearance matters not a damn.  So, perhaps this is what it is: the Dictador 20 is not so much brilliant as simply, conservatively solid in its display of rum making fundamentals. It is a well made, well-tasting solera rum that somehow finds a reasonable harmony between its earthy maturity, and the the sweetness and sprightliness of youth, but which misses the boat in overall enjoyment (for me). Over time, familiarity has made me move away from the better known Zacapa 23 and embrace slightly more unusual and less-familiar solera rums: the Dictador 20 may be neither unusual, nor less familiar, but that it is a decent, above-average rum to have on your shelf is beyond question.

What a pity that this isn’t enough to eclipse the other soleras in my collection.

(#144. 83/100)

 

Jul 142012
 

 

Too light for a five year old, and almost too delicate to be a rum at all.

It says a lot for my collection and where I store it that occasionally, in pawing around searching for a possible Friday night sundowner, I run across a bottle I forgot was there and which is not even opened, let alone reviewed. Such is the case with the Juan Santos 5 year old, which is the last of the Colombian rums from this lineup yet to be addressed (the others are the Café, the 9 year old12 and 21).

Five year old rums can be considered as good introductions to a maker’s rum range, because they are not cheap mixing blends that have an indifference to their ageing bordering on the contemptuous. On the contrary, they are aged for the requisite five years, some care is taken in the blend of fives that make the final product, and they serve as useful, low-level introductions to the better rums up the scale (though some argue that they are in many cases excellent and even better rums in and of themselves, more so than the pricier products). Think of five year olds, then, as the spiritous equivalent of a decently tricked-out Toyota Corolla…it’s cheap, it’s reliable, it works well, it’s extremely versatile, and you can go up or down the value chain from there.

The flip side of this last comparison is that a Corolla is, let’s face it, just a bit bland. There’s no oomph to the thing, no exhilarating who’s-your-Daddy-now moment. The Juan Santos 5 was a bit like that, and if you doubt me, just nose the hay-coloured, medium bodied spirit. There is almost nothing here to be analyzed at all, and when I did so four or five times, the scents were so light that about all I could pick out were traces of vanilla, faint burnt sugar notes, and the barest hint of cinnamon. The upper ranges of the this line shared similar issues, yet in those there was a sense of underlying structural complexity where firmness of taste had not been eviscerated as much, and that presented in the sort of fine noses which this one seems to be still searching for.

On the palate things weren’t redeemed much: the lightness of the medium bodied rum noted above carried over into the general mouthfeel — which, while gentle and almost soft with just the faintest bite of youth to it, gave practically nothing back to the taster. Citrus zest, the same sly vanilla hint, and barely a trace of what one might loosely term a “rum profile.” It presented some briny notes at the end, but my contention is, so what? The rum faded well and long, was a bit heated and spicy, with that salty trace persisting, but again, no new tastes or sensations emerged even at this last stage of the game, beyond those already identified.

I confess to being disappointed. It was too bland to be a sipper, too tame, too difficult to tease tastes from, and while mouthfeel and fade were good, the lack of clear complex flavours sink this baby for me as a sipper. So, can it be a decent mixer? Well, maybe – whatever additional ingredients are added had better be the equivalent of pastel shades, because clear and strong cocktail additions would shred the subtle tastes the rum does have. A cola would probably terminate the poor thing with extreme prejudice.

I’m going to give this rum 74 points, primarily for aspects which I think are cool and work well (relative smoothness, good fade, lovely mouthfeel for something so young are high points). But given the quality of other members of the food chain – five year old rums in general and older members of the Juan Santos line in particular – to me that’s damning it with faint praise. I went in really wanting to praise the Juan Santos Five (not least because I loved its older relatives), but alas, stayed only long enough to bury it.

(#114.  74/100)


Background (Added in 2021)

Juan Santos rums are produced by Santana Liquors out of Baranquilla, a free trade seaport zone in the north of Colombia, on the Caribbean Sea. The company also makes various brands for other markets, like the somewhat better-known La Hechicera and Ron Santero labels (Ron Santero is the US brand name for Juan Santos, the latter of which is only sold in Canada). Their website and Forbes notes that they started operations in 1994 when their founders – assumed to be the Riascos business family – brought over some rum makers from Cuba, and an article in el Tiempo notes they are the only family owned (private) rum company in Colombia — all others are apparently part of the Colombian government monopoly.

However, it does not appear that they are actually in the business of distilling themselves, not are they primary producers of anything. They have no sugar cane fields, nor a refinery nor a distillery – at least not that they promote on their own materials and company websites –  unless it is the winery they also own and operate, which is where their barrels of rum are aged.  What they do, appears to be to act as third party blenders, much as Banks DIH does in Guyana. La Hechicera, their companion brand now distributed by Pernod Ricard who bought a stake in 2021, is often spoken about in rum circles as sourcing barrels and stocks of rum from around South America and then blending and bottling them in Colombia as “Colombian” rums. But they certainly don’t make anything of their own on a distillery.

As an additional note, Juan Santos rums no longer appear to be available in primary markets and online web shops – it has been almost a decade since I sourced mine, so sometime in the mid-2010s I suspect it may have been discontinued.

Aug 062011
 

Publicity Photo (c) Casa Santana

First posted 06 August 2011 on Liquorature.

A steal at the price, the 21 holds its own against rums costing twice as much, and might be better known and sell more if the tag was higher.  I think of it like I do a Nissan GT-R – too cheap to be taken seriously as a supercar, but a performer that can give any of the top dogs a run for their money.  If you see it and you have the cash to spare, my recommendation is to get it.

The Juan Santos 21 year old is the epitome of the Casa Santana group’s rum line. It is a poem in a bottle, a liquid symphony of brown and gold, of smell and taste, and quite possibly one of the best aged rums available for under a hundred bucks. Anywhere.

It is made in Colombia, an unappreciated nation in South America better known for narcotics and coffee, violence and political upheaval.  Yet they speak the purest Spanish in the world outside of Iberia. Democratic traditions survive in spite of FARC and narco barons that would derail many another state. Colombia is the world’s largest supplier of emeralds, possesses a dynamic and educated workforce (I know – I worked with four of them and was hugely impressed by each), and, like every country under the sun, claims its beaches are whiter and its women more beautiful than anyplace else on earth.  Now they can add another cachet to their national pride – this rum. The Santana company has been making rums in the Cuban style since 1994 – I’ve heard that it was Cubans who started the enterprise, see below – and yet have made only limited inroads in the Canadian market.  Bacardi, Lamb’s and Screech, together with Cruzan and a few other one-rum-here-one-rum-there variations still dominate liquor shelves here, in spite of both the Arctic Wolf and myself suggesting the product is good value for money.

The 21 is all wrapped up in a look that does a neat jiu-jitsu on the Pyrat Cask 1623 rum, which had a phenomenal aesthetic appeal and little else.   Perhaps the trick is not to let the 21’s presentation put one off – it’s not lackluster, precisely…more like undistinguished.  The label is cluttered and busy with a pattern of muted colours (contrast that against the vivid backdrops of the Appletons, or the simplicity of the Mount Gay labels), and the bottle is, umm, just a bottle.  One might be forgiven for missing the “21” in the title altogether, and tripping over it in some surprise.  Huh?  Veinte-uno? Que es esto?

The rum itself is a light brownish gold.  It poured nicely into the glass and swirling gently showed thinner legs than I would have expected – it evidently lacked the heaviness, the oiliness which would have indicated a deeper flavor profile and a longer fade.  Still, the nose was nothing to sneeze at: it was all soft and silk, no sting and no burn, and held promising notes of toffee, brown sugar, a very delicate hint of flowers…and a bit of coffee.  Given that Juan Santos also makes a very pleasant underproof café, I found this to be no more than appropriate.

The taste was by any standards nothing short of excellent.  Juan Santos 21 arrived unheralded, with no blaring tantara of orange trumpets such as you’d find in the rather obnoxious Pyrat’s XO or 1623.  It slunk onto my palate, and stayed there. What I got was a smooth and soft liquid gold that some master blender may well have put his cojones into hock to the Almighty to produce. There was hardly any bite or burn at all – pretty good for a rum at 40% – with a remarkable depth of flavor for which the initial pour I noted above had done nothing to prepare me.  I was expecting something a tad on the thin side, maybe some citrus hints, a clear sort of taste in line with the lighter colour and clean nose – what I got was a rye-and-rum combo that was deeper, darker and more flavourful than it had any right to be.  Caramel, burnt sugar, yes, of course – but also breakfast spices, some cinnamon, that coffee again (maybe Juan Valdez is a relative?) and nutmeg lending some gentle muskiness it all. I was, to put it mildly, impressed – twenty one years in oak had been mellowed and balanced out and blended so well that it was a smooth balm to the taste buds.

And the finish was no slouch either: thin legs or no, there was enough oil left in the rum to make a lasting impression that did not bail in a hurry with a harsh knock to the tonsils, merely stayed and lingered, like an old friend whose goodbyes can take a few minutes longer than the average, simply because there’s always one last thing to say. The 21 was so smooth and so languorous, that it actually seemed to stay a lot longer than it did. There were no harsh afterburns or tastes or anything, and quite frankly, if my personal preference hadn’t been for darker rums of greater body, I’d rate this one even higher than I do – for those that like a good quality sipping rum that’s right up there, look no further, since this single ~$85 rum will give you just about everything you’re after.

In discussing the Juan Santos with the store manager at Co-op where I bought it, he remarked that for him this absolutely eclipsed the Zaya which had been his go-to tipple of choice up to that point.  I don’t quite agree it should eclipse anything, since I have a pretty good collection of rums I like as much or more than the 21, and each has their place in my life, depending on the crabbiness of my mood (I drink harsh rotgut rums with minimal cola when I’m angry) whether I want to mix it and get a pleasant buzz on (medium-tier five year olds are good for this), get loaded fast (pick any 151, alert the wife and move out) or simply watch the sun go down (any top end sipping rum of your choice). That said, there’s no question in my mind that the Juan Santos 21 year old, for its price, offers a value for money that other top guns costing twice as much (and with only incrementally greater quality) would do well to observe.  Price is no guarantor of quality, I wrote for my negative Pyrat 1623 review, meaning that a high price sometimes nets you a dog.  Here, with this rum, Juan Santos proves that the reverse is also true, and that a reasonably low cost for an aged rum is no indicator of a lack of any kind.

(#081)(Unscored)


Background (Added in 2021)

Juan Santos rums are produced by Santana Liquors out of Baranquilla, a free trade seaport zone in the north of Colombia, on the Caribbean Sea. The company also makes various brands for other markets, like the somewhat better-known La Hechicera and Ron Santero labels (Ron Santero is the US brand name for Juan Santos, the latter of which is only sold in Canada). Their website and Forbes notes that they started operations in 1994 when their founders – assumed to be the Riascos business family – brought over some rum makers from Cuba, and an article in el Tiempo notes they are the only family owned (private) rum company in Colombia — all others are apparently part of the Colombian government monopoly.

However, it does not appear that they are actually in the business of distilling themselves, not are they primary producers of anything. They have no sugar cane fields, nor a refinery nor a distillery – at least not that they promote on their own materials and company websites –  unless it is the winery they also own and operate, which is where their barrels of rum are aged.  What they do, appears to be to act as third party blenders, much as Banks DIH does in Guyana. La Hechicera, their companion brand now distributed by Pernod Ricard who bought a stake in 2021, is often spoken about in rum circles as sourcing barrels and stocks of rum from around South America and then blending and bottling them in Colombia as “Colombian” rums. But they certainly don’t make anything of their own on a distillery.

As an additional note, Juan Santos rums no longer appear to be available in primary markets and online web shops – it has been almost a decade since I sourced mine, so sometime in the mid-2010s I suspect it may have been discontinued.

Apr 252011
 

First posted 25 April 2011 on Liquorature

Smooth, soft and unprepossessing, this may be one of the best 12 year old you never heard about. Coming from a maker formed less than two decades ago, it’s quite an achievement to create a rum of such overall worth. 

It seems that sooner or later one always makes a discovery both unexpected and wholly pleasant. In recent months since I first tried the excellent 9 year old, I’ve realized that Juan Santos rums have been one of mine, and with the exception of the coffee infused underproof, which I do not really regard as a true rum, they have, for each age, been quite and quietly superb. And yet they have a surprisingly low profile – they rarely get mentioned in online fora, reviews of their products are practically nonexistent (aside from web-shop listings with a note or two on flavour), and their rums are to be found intermittently at best. Odd for a rum this good

Here I had the 12 year old to take a look at.  The labelling and bottle shape are consistent with the 21, the 9, and the 5 – the Santana company has been at pains to ensure conformity across their line with only minor differences in the labelling – within a clear etched bottle possessing wide shoulders and a sloping bottom.  Plastic cork – I can’t stand cheap tinfoil, and have recently concluded the plastic corks are pretty good for ensuring a tight seal that doesn’t flake like old cork sometimes does, so this is all to the good.  And, oh yeah – a bunch of the Edmonton Rum Chums around me.  I was tasting this informally, in the company of the Arctic Wolf and some of his compadres, with a follow-up when I got back home two days later to formalize my rather incoherent notes.

There was a smooth and oily consistency to the dark golden liquor (darker then the 9) when poured into the glass; it sheened slowly down the sides and only later separated into fat plump legs. And the nose was like the 9 year old…but better.  No sting and medicinal nasties here, but a softness mixed with spice – faint caramel and sugar entwined with molasses and fruits and burnt sugar.  None of these aromas were in any way assertive or overbearing or dominating: they were each and every one distinct, clear yet subtle, and balanced in a way I had not yet experienced in a rum.

On the palate, the Juan Santos 12 year old  retained some of that clarity and medium bodied nature; and it was soft too – it seemed to be more like a ballet dancer, hiding strength and power behind a pattern of smoothness and elegant moves. The rum coated the tongue so well and was such a smooth spirit that one could easily get lost in the softness and never remember afterwards exactly what had been tasted – though for the record, the arrival was of caramel and burnt sugar, cinnamon and breakfast spices, and just enough sugar to marry these tastes together well.  It reminded me in its cleanliness of taste of nothing so much as very well steeped medium dark tea.

Where I’d have to say the rum fell down was, oddly enough, in the finish.  Not that it was bad.  Far from it. What it was, for me, was that it was cursory. It was too quick, and veiled itself too fast, as if, after all that excellent smell and taste, it suddenly grew shy and with a flirt of flavour it disappeared in a noncommital fade that left almost no taste behind, only a sort of buttery caramel, and a slight and expected alcohol sting. A shame after the overall worth of the beginning, but not enough for me to say it’s bad, merely a tad disappointing.

The Casa Santana company was formed in 1994 in Columbia with the avowed intention of producing the country’s premium rum.  Currently they produce the Ron Santero brand which is what the Juan Santos, relabelled for import to Canada by the Liber Group, actually is. A rose by any other name, is my response to this relabelling, and as far as I’m concerned, they’re doing a good job with their rums no matter what the title, and I want more.  Aged in American bourbon barrels, the aged rums, as per Columbian nomenclature laws, state the age of the youngest rum in the blends, and for this also, I give them full marks.

It is, then, an excellent entry from Juan Santos into the middle aged category, and if perhaps it is not quite on the level of the English Harbour or the St Nicholas Abbey 10 year old rums, it is at the very least on par with the El Dorado 12, is a good rum to sip or mix, and in no way a bad rum, or a lesser one: and once again I’m thinking that we really should agitate to get more of these rums from Columbia on our shelves.

I must concede here that good as it was, the 12 wasn’t solely responsible for the stellar evening I had with the Chums, for sure.  But it didn’t hurt, aided quite a it, and just as some tastes and scents evoke specific memories, I don’t think I’ll ever be able to have this unassuming, unpretentious Columbian gem again without remembering a laughter filled evening of jokes and rum talk and the company of new squaddies, pleasantly found, enjoyably experienced and around whose table I felt right at home.

(#076. 81/100)


Background (Added in 2021)

Juan Santos rums are produced by Santana Liquors out of Baranquilla, a free trade seaport zone in the north of Colombia, on the Caribbean Sea. The company also makes various brands for other markets, like the somewhat better-known La Hechicera and Ron Santero labels (Ron Santero is the US brand name for Juan Santos, the latter of which is only sold in Canada). Their website and Forbes notes that they started operations in 1994 when their founders – assumed to be the Riascos business family – brought over some rum makers from Cuba, and an article in el Tiempo notes they are the only family owned (private) rum company in Colombia — all others are apparently part of the Colombian government monopoly.

However, it does not appear that they are actually in the business of distilling themselves, not are they primary producers of anything. They have no sugar cane fields, nor a refinery nor a distillery – at least not that they promote on their own materials and company websites –  unless it is the winery they also own and operate, which is where their barrels of rum are aged.  What they do, appears to be to act as third party blenders, much as Banks DIH does in Guyana. La Hechicera, their companion brand now distributed by Pernod Ricard who bought a stake in 2021, is often spoken about in rum circles as sourcing barrels and stocks of rum from around South America and then blending and bottling them in Colombia as “Colombian” rums. But they certainly don’t make anything of their own on a distillery.

As an additional note, Juan Santos rums no longer appear to be available in primary markets and online web shops – it has been almost a decade since I sourced mine, so sometime in the mid-2010s I suspect it may have been discontinued.

Feb 202011
 

Publicity photo (c) Casa Santana

(First posted 20 February 2011 on Liquorature)

A rum that doesn’t seem to be trying, and yet, when you’re done and you try to analyze your experience, you unexpectedly find yourself admiring it more and more, surprised by its overall quality.

The other day a lady from my department quit: an overseas posting came up, and she’s upping anchor and bailing with her family. I’ve thought of Cecilia often in the days since her resignation.  She took no crap from me, did the work of a full time employee in half the time, and was quiet, efficient and professional. She and I did some really stellar work together, more from her technical expertise than any inherent qualities of mine, and I know she’ll be missed: by me in particular – class acts are tough to replace. I think of her, and have nothing but fond memories and great respect.

It was in this frame of mind that I sampled the Juan Santos Anejo 9 year old, and perhaps because she was on my mind, thinking of one led to the other. Juan Santos hails from Colombia, as does Cecilia, and actually my first introduction to their wares had been a coffe infused liqueur that I still take on the odd occasion when I want some thing with a little less octane than the usual. The distilling company, Santana Liquors is not a very large concern, and it is young (formed in 1994) but they certainly do have a good range of rums: 5, 7, 9 12, and 21 year olds…and I have to note that even though they planned a sort of invasion of Alberta a couple of years ago, their wares remain puzzlingly unavailable…though I did spot the 21 year old the other day at a nearby Co-op. Just one.  What’s up with that?

Chip Dykstyra, who popped down to Calgary a few weeks back to sip rums and speak of affairs with some of the members of Liquorature, gave me this sample and asked me to do a write up , give the thing some visibilty if deserved, pan it if it didn’t.  Having done so, I suggest you agitate gently with your local bar, rumshop, beer garden or pub, , and get them to start stocking this excellent midlevel rum.

All right, enough of this generalization, what was it really like?

Well, first of all, it came in a tall, heavy shouldered bottle reminiscent of , and an excellent, tightly seated plastic cork. The colour was a dark gold, and what I had managed to research suggested this was a rum made in the Cuban style.  I’m not entirely sold on the classification of rums into main “make” styles (Cuban, Demerara, Jamaican, and Cane Juice, with some adding Bajan and Dominican), but here’s one that stated front and centre that this was what it was like: and that would lead you to expect a light, somewhat dry and spicy rum with a not to sweet, cognac-like character.

Indeed, the nose seemed to confirm that.  It swatted me on the snoot with a quick sharp sting which never relented. Caramel and brown sugar came to me, but also rich coffee.  And after a while, the rum did indeed open up and released a delightfully light and floral scent that coiled around the core of the base scents like lone Tie fighters circling the Death Star. And on the back end there came the scent of ripe fruit, perhaps papaya, or mango.

The taste was something else again. A Cuban styled rum is supposed to be light, dry and peppery, but the 40% ABV Juan Santos 9, which is aged in white oak barrels from Kentucky, pleasantly surprised me by having a heavier prescence than its rather thin legs would suggest, coating the tongue quite nicely and delivering a burst of flavour that was a shade arid, yes, but also bringing with it caramel, vanilla, nutmeg – and that coffee again, though fainter – and to my mind, just a bit too much spiciness.  I’m not sure I can blame it for that, though…it adds a shade more character than might otherwise have been the case, and makes the sugar less aggressive.  But the flavours blend well into that spice: a good balance overall. The finish was also pretty good, medium long and fragrant, biting a little yes, and in a good way.  It was that deep burn I like in a decent aged rum, and if I thought it could use a little more ageing, well, that’s me.  I’m sure others will accept it and like it exactly as it is.

This is going to sound funny, but I tasted this thing and thought about it, and it really reminded me of Cecilia (and not just because they share a common geographical point of origin).  It’s something to do with its unpretentious nature, the way it gets the job done without undue fanfare: it’s a really decent rum that way. I don’t mean to compare Cecilia to a rum: that would be indecent, and fair to neither.  It’s more a question of character.  Looking at my numeric score after tallying up the points, I was surprised to see Juan Santos beating out more famous, well-known marques without actually looking like it was excelling at anything or making any great effort.  There are some people like that too, and I meet them all too rarely.  They don’t talk much, they have no bombast or bull in their natures: they are simply and unassumingly good at what they do.

I tasted the Juan Santos 9, appreciated it as both sipper and mixer, and admired Colombia a whole lot more: if they can produce both professionals and rums of this calibre, we should be paying more attention to both.

(#067. 80/100)


 

Background (Added in 2021)

Juan Santos rums are produced by Santana Liquors out of Baranquilla, a free trade seaport zone in the north of Colombia, on the Caribbean Sea. The company also makes various brands for other markets, like the somewhat better-known La Hechicera and Ron Santero labels (Ron Santero is the US brand name for Juan Santos, the latter of which is only sold in Canada). Their website and Forbes notes that they started operations in 1994 when their founders – assumed to be the Riascos business family – brought over some rum makers from Cuba, and an article in el Tiempo notes they are the only family owned (private) rum company in Colombia — all others are apparently part of the Colombian government monopoly.

However, it does not appear that they are actually in the business of distilling themselves, not are they primary producers of anything. They have no sugar cane fields, nor a refinery nor a distillery – at least not that they promote on their own materials and company websites –  unless it is the winery they also own and operate, which is where their barrels of rum are aged.  What they do, appears to be to act as third party blenders, much as Banks DIH does in Guyana. La Hechicera, their companion brand now distributed by Pernod Ricard who bought a stake in 2021, is often spoken about in rum circles as sourcing barrels and stocks of rum from around South America and then blending and bottling them in Colombia as “Colombian” rums. But they certainly don’t make anything of their own on a distillery.

As an additional note, Juan Santos rums no longer appear to be available in primary markets and online web shops – it has been almost a decade since I sourced mine, so sometime in the mid-2010s I suspect it may have been discontinued.