Jul 082021
 

After a successful debut in around 2016, the Transcontinental Rum Line, the indie bottler offshoot of La Maison du Whisky in Paris, has faded some from public view, though they continued to release rums as late as 2020).  That said, with current distribution in the US and parts of Asia, it may see something of a resurgence with that increased awareness. And that’s a good thing: as with all indies of a diverse portfolio of rums it’s a bit hit or miss, but overall they have done pretty well.

La Maison was formed by Georges Bénitah in 1956, and has had a long history with spirits — particularly the importation and distribution of rare whiskies. From what I gather, Georges’s son Thierry and Luca Gargano had (and continue to have) a long and amiable relationship — so the eventual joining of forces into the joint venture La Maison & Velier, which now distributes Velier rums in France, was perhaps inevitable.  Still, before that happened, LMDW was interested enough in the rising popularity of the indie single-cask rum scene in Europe to branch out on its own, and the TCRL range was launched in 2016 with a mix of various “standard” rums all indies seem to prefer, at either cask or standard strength. 

Leaving aside the unoriginal selections from all the usual locations (Fiji and Australia were welcome aberrations, admittedly), what distinguished them right off the bat was their visual imagery and marketing strategy, which was and remains centered around the pictures of the luxury ocean liner which graced their labels, accompanied by old fashioned text font. In the style and the evocation of this era of restrained Edwardian pomp (even if it wasn’t, see other notes, below) one felt a certain genteel sensibility, as one did, for example with the bare and faded yellow labels of Berry Bros. & Rudd.

So, this rum, from Belize. The major distillery of note on Belize is Travellers (Copalli is a new up and comer), which makes the Travellers 1-barrel, 3-barrel and 5-barrel rums for which they are best known, as well as the excellent Don Omario Vintage 15 year old (some backstory for the curious is in the 1-barrel review). This rum dripped off a column still in 2005, and was aged for nine years there before being shipped to Europe for an additional two years ageing, and for whatever reason, they decided to release the two-cask-output of 792 bottles at 46%.

Given the lightness of the profile, that may not have been accidental1, because the rum, even with all that tropical ageing, was soft and warm and pillowlike, completely without the sullen potential for violence displayed by, say, a young pot still Jamaican sporting high proof, dreads and a ‘tude. It presented, I’m afraid, a nose of few surprises: toffee, white chocolate, and some coconut shavings, all very easy and relaxed.  A few minutes later it was joined by vanilla, almonds, ice cream and pears, all quite solid, just unassertive and not really trying be overly complicated.

This restrained, lean-back-in-the-berbice-chair simplicity carried over on the tongue as well, and I wish they had beefed it up some, to be honest – it gave up tastes of coconut shavings again, caramel, honey, nougat, peaches in syrup, cherries and chocolate oranges, which expanded with some water to introduce a chocolate/coffee vibe that was nice, just not particularly unique in any way.  It all moved sedately and quietly into a finish of no real length or strength, which merely repeated these distinct, simple notes, and faded out with warmth and charmth. Yawn.

It’s…well, it’s fine. Tasty little rumlet. But a straightforward presentation of such relaxed and quiet tastes is pretty much what I’ve gotten bored with, with Latin-style rons as a whole. There’s not much real fun in the whole thing, little challenge — though I fully concede this is a hot-weather rum, to be had when force and striking power is not the objective.  By that standard, it’s a very pleasant sundowner sip, and I think the key to enjoying it fully is to pick the right time and place and mood to have it. As it turned out, I had it on a hot July day in Berlin and wasn’t in a mood to play around with its laid-back aw-shucks style, so its charms were unfortunately lost on me.

(#835)(81/100)


Other notes

  • One has to be a little careful about touting the “originality” of the labelling, because the same ship, a reproduction of a painting of the Queen Mary 2, appears on multiple labels and it wasn’t until somewhat later – the 2020 releases referred to above – that each bottle got its own ship. The sensory ethos and evocation of a past time embodied in those ships, the style of painting and the labelling font, remained the same, though

  • I particularly appreciate the extra information the back (and now the front) label – the division of how much time it spent ageing in tropical vs continental climes, the still, and particularly the other bottles in the range (referred to as “lines”, like it was a shipping concern going off to exotic locales…one wonder what they would have done of somebody in the marketing department liked trains).

 

Jul 062021
 

Seeing this screaming violent neon-pink bubble-gum label glaring out from where it squats sullenly in the backbar, one could be forgiven for thinking one had warped back into the 1980s or something, complete with laser shows, tight jeans, big hair and bigger shoulders.  It’s not a rum one is likely to overlook on a shelf, which of course may be the point. But no, it’s just a rum distilled in 2001 and released in 2014, and is one of at least seven casks (probably more) which Samaroli picked up from South Pacific Distillers on Fiji, the only distillery on the island.

2001 seems to have been a good year for barrels, or perhaps it was simply that SPD — which since 1998 was part of the Fosters Group from Australia — may have had cash flow problems and threw open their doors to exporting rum, because other indies like Black Adder, Berry Bros. & Rudd and Moon Import all released rums from that year. And over the last decade, the reputation of this heretofore not widely appreciated Pacific island has only grown. For the most part, they produce the Bounty branded rums for local and regional consumption, and sell bulk stocks to brokers in Europe for the independents.

One of these was the eponymous Italian indie formed in 1968 by Sylvano Samaroli (now in the Great Distillery in the Sky, may his glass never be empty there), which branched out into rums as early as 1991, with spotty releases over the next decade and a half, becoming more regular after around 2005.  Samaroli have released rums from Guadeloupe, Barbados, Cuba, Brazil, Grenada, Fiji and Haiti, but I don’t think it’s a stretch to assert that it’s for their Jamaican and Guyanese rums that they are better known (recently they have also begun making blends, none of which I have tried so far). Fiji…not so much.

The stats on this one are quickly recounted: distilled 2001 in Fiji, aged in Scotland, 552 50-cl bottles from Cask #32 released in April 2014, at 45% ABV. SPD has both a pot and a columnar still, but I have no idea which one produced the rum…it’s one of those niggling details that too many bottlers, indie or otherwise, never seem to consider as particularly important for some obscure reason of their own.

Still, it’s always fun to try and figure it out, so let’s move right on to the tasting then.  Nose first: it’s an immediate sharp billowing cloud of fresh plastic coverings on new furniture, rubber, varnish, quite rich. One can surmise that either the pot still was operational that day, or they took it off the column at a lower strength than usual. Fresh sawn lumber notes mixes with sushi and wasabi, displaying a certain metallic iodine note. Some fruits, mostly fleshy and acidic – tart mangoes, gooseberries — are there, faint, and remain too much in the background.  It’s dry and dusty, and after some time suggests some sweet breakfast spices and vanilla and a touch of caramel.

The taste was something of a let down: dry and semi-sweet, it presented cleanly, crisply… almost agricole like. Yet then it went on display notes of brine, black olives, gherkins in vinegar with pimento, pencil shavings, and only grudgingly allowed the hints of light flowers and fruits to take their place. With a touch of water (at 45% it wasn’t needed, but I was curious) faint touches of honey, mead, glue and almond soy milk coil about in the background, not really successfully – they clashed with what had come before.  The finish was nice enough – short and dry, content to be unadventurous and straightforward: almonds, vanilla, citrus, coffee and a last squeeze of lemon.

The whole rum has this odd schizophrenic quality of tastes that don’t quite line up. That’s why I give it a middling low score, though I must stress that I did enjoy it enough not to be fiercely critical. It strikes me as something of an essay in the craft, an unfinished experiment that was let out of the lab before being fully grown, or something. But as I say, it must be conceded that it was a respectable piece of work, had points of originality and was recognizably different from Caribbean products with which we are quite a bit more familiar, which is a plus.

I’ve always had a soft spot for Italian independents, perhaps because they were among the first ones I tried that had a regular output, and even if that output varied, there was no shortage. And while older names like Pellegrini, Veronnelli, Soffiantino, Martinazzi, Antoniazzi, Pedroni, Illva Saronno, and Guiducci are now fading from memory (our great loss, I think), many others continue to thrive: Rum Nation2, Moon Import, Samaroli and Silver Seal, and, of course, Velier.  Even within that group, Samaroli holds a special place in people’s estimation, including mine.  They are not now of that strength which in old days moved earth and heaven, it is true — but perhaps ‘ere the end some work of noble note may yet be done. You can see them searching for it in releases like this one, and if they have not entirely succeeded, at least they have not stopped trying. This is a completely decent rum which is unusual enough to warrant a second look, and if you’re into rums from the Pacific to begin with, it’ll not disappoint.  That said, I would not recommend looking directly at that label if you can help it.

(#834)(83/100)


Other Notes

  • Bottle #160 of 552 released and since each bottle was/is half a liter, the final volume can be calculated to be about 250 liters.  Taking into account an estimated angel’s share of around 3% over 13 years (assuming European aging) then the original barrel volume would have been around 367 liters or thereabouts which would suggest a barrique, puncheon or butt. If aged in the tropics, even partly, then the original volume would be greater. Not really relevant, but I amuse myself with these little conjectures from time to time.
Jul 012021
 

When I looked at Moon Import’s middling Jamaica rum there was no background information as to which one of the several Jamaican distilleries made it – but here, since Guyana only has the one, we can move on and start complaining about a separate issue unique to the country, namely, which still does it come from? One can only sigh and acknowledge that a reviewer’s job is never done.

The “Remember” series was begun in 2015 by Moon Imports, an Italian independent bottler formed in 1980 by the Genoese Pepi Mongiardino, a sometime disciple of that grand old man, Sylvano Samaroli, whose business he took over in 2008 when Mr. Samaroli found no-one in his own family to continue the enterprise.  The two brands continue to be clearly separated, oddly enough. Like several other Italian distributors, Mongiardino began with whiskies and occasionally branched out into other spirits – cognac, gin, wine, and of course, rums.  Nothing I’ve read suggests that rum is a major thing with Moon — and while they have been releasing rums since 1990 in various ranges, most of them from Guyana, they tend to be rather hit and miss. The 1974-2004 30 YO Demerara Sherrywood rum was amazingly fine, for example, but a 23 YO Versailles released a year later was nowhere near that good and thus far I’ve been unimpressed by the “Remember” series, older or newer.

In 2015, when this rum was bottled as one of the four inaugural “Remember” rums, Moon imports had still had not caught the wave of popular fan enthusiasm (as attended Velier, say, or Samaroli). Smelling this column (“patent”) still Demerara rum illustrated some of the issues: it was too weak, and altogether too unremarkable – dusty and fruity, dark prunes, blackberries and pomegranates, plus overripe strawberries, watery pears and a few slightly pungent off notes, about which the best that could be said was at least you remembered them. There was a faint lushness to the aromas, just gone too quickly to develop properly and make a serious impression.

The palate started well, it must be conceded. 45% was and is not that strong or rambunctious, just firm, and the rum presented smoothly enough, dry, with tobacco, wet hay and sherry notes. With a touch of water (added more out of curiosity than necessity) some dates, caramel and ginger were noticeable, and a bit of well-oiled leather, anise and brown sugar. Then, it just kind of faded away into a completely indeterminate weak finish that reminded me of a porto infused cigarillo, and vanished like a dream in the sunlight of morning.

The rum was curiously indeterminate and lacked that sense of purpose and clarity that would make it stand out in a crowd, make a drinker sit up and take serious notice, perhaps pour another glass to check. That it was a rum was the best that could be said. There was fair bit of something there, just nothing much of anything, and that was surprising, because as a general rule, independent bottlers of any stripe tend to be rather good at such releases. But here I could barely be bothered to remember a rum so perfectly serviceable which was at the same time so utterly forgettable. Which makes the title kind of unfortunate.

(#833)(80/100)


Other Notes

  • Thanks and a hat tip to Sascha Junkert for both of the Moon Import “Remember” samples.
  • Though not stated, I think the rum comes from the French Savalle still – a “patent” still (as noted on the label) is continuous, but the Enmore wooden coffey still seems a stretch for what I tasted
  • Age is unknown…I’d suggest it’s ten years or so.
Jun 282021
 

 

In 2015, Moon Imports, one of the well known if somewhat second-tier Italian independent bottlers which was founded in 1980, released a new collection of rums called “Remember”, which at the time comprised of four rums – one each from Jamaica, Barbados, Trinidad and Guyana.  With the exception of the agricole makers, Cuba and St. Lucia, then, the initial line represented the big guns of the Caribbean rum world. What exactly was to be “remembered” was another matter, mind you, since the rums were too recent and relatively young to commemorate anything or represent any kind of old tradition.  But it was evocative, no question, and the aura was and remains enhanced by the lovely artwork and design ethos, which company legend has it was inspired by drawings from an old 18th century German encyclopaedia, as redone by a contemporary artist Nadia Pini.

Moon Imports makes a thing on its website about sourcing its barrels in the Caribbean, but we must take that with a pinch of salt since wherever they were found, they were subsequently aged in Scotland and then released — so whatever their original tropical nature might have been, they would fail the Gargano test of (in situ) authenticity.  That doesn’t particularly bother me, since as I’ve mentioned before, there are enough continentally aged rums out there that compete handily with tropically aged ones. 

What does bother me is why Moon Imports bothered with the wimpy 45% ABV — as they have with almost all rums they have produced —  and why the information on the label of this first edition was so scanty. I mean, it was sweetly designed, but to say it was distilled in Jamaica (wherever on the island that might have been), on a patent still (another term for a continuous column still) and then go right ahead and exclude whether it was single barrel or blend, distilled in what year, aged how long, can only lead to annoyance frustration…and this might be why to this day the rum still sells (primarily on whisky sites) for under a hundred bucks. If I couldn’t tell the provenance or the age of a rum from a respected casa like Moon, I would probably pass on it too.

So we know it’s a 45% Jamaican rum bottled by Moon Import in 2015 after ageing in Scotland, and yet we’re clueless as to age, exact still-type, estate/marque, distillation date, single cask or blend, or outturn. Wonderful.

Let’s see if solace is to be found at the bottom of the glass: there may be redemption in hiding.  Nose first – not bad.  There’s a fair amount going on here – tobacco, glue, fresh sawdust, furniture polish and linseed oil (the sort you used to oil your cricket bat with, back when you thought you were the next Sobers). There’s some brine and olives and gherkins in vinegar there, gentling down to a smorgasbord of tart yellow fruit…mangoes, ginnips, pineapples, red grapefruit, that kind of thing, channeling something of a good dry white wine, though ultimately somewhat uneventful.  New Jamaicans may have spoiled our noses for this kind of subtler aroma.

Once tasted it’s clear to see it is a real Jamaican, because a certain funk comes quickly to the fore: thick fruity tastes of pineapple, strawberries, bubble gum, rotting oranges and gooseberries, bananas beginning to go.  An interesting amalgam of sharper light fruits and cream cheese and salted butter on a very yeasty bread.  It’s decent enough, just a touch unbalanced and not particularly earthshaking and the finish closes things off with a snap of light lemony crispness, a touch of tart funk, though it is a bit dry and rough and doesn’t last long enough.

It’s a completely decent-tasting, competently-made rum, this, even if you don’t know much about it. The truth is, I really don’t care what it is — I’ve had better, I’ve had stronger, I’ve had tastier, and a week from now I’d be hard put to recall anything particularly special about this one aside from the fact that it was a ‘good ‘nuff Jamaican made by Moon.’ That’s both a recommendation and an indictment, and I’m surprised that an independent bottler dating back forty years would release something so indifferently for us to try. Especially with a name like “Remember”, which it certainly doesn’t rate high enough to deserve.

(#832)(82/100)


Opinion

The rum is a good reminder that proud indie houses don’t always move with the times or understand the desires of consumers, and that you could say a whole lot of something but end up communicating nothing…and that ultimately, it’s the rum under the label and inside the bottle that matters, and not all such rums are good just because Sylvano’s disciple selected them.

Points aren’t deducted for a lack of informational provision – the rum is scored honestly based on how it sampled – but I really must confess to my irritation at not being entirely sure what it was I was scoring. Even if made six years ago, this should not be something I still have to complain about. I particularly dislike that the company’s website doesn’t see the need to provide any background on the rums it has released. It’s not an ancient maison dating back centuries, it was formed in my lifetime, it should have its damned records straight so we can tell what it was we’re buying.

Jun 212021
 

Over the last decade or so, there has been an ever increasing stable of small independent bottlers popping up.  Some produce one iteration of a rum and then fold; others associate themselves with a celebrity and produce rums in quantity, often blended, catering to the mid-to-low tiers of consumption; and some combine sales of blends with sales of high end single cask bottlings. Few stay exclusively with just releasing a few hundred bottles of a cask every now and then, because such releases are perhaps the hardest to market effectively and make money from. There is a crowded market already, and if one does not have a ready buyer on hand, it’s a money losing proposition, with very thin margins.

Indeed, most of the successful single cask indies eventually do one of two things: either they increase the amount of such bottlings, or they combine it with other sources of income that subsidizes or cushions any price shocks. That could be either another line of business altogether, like the SMWS and its “actual” business of whiskies, or other types of rums. 1423, Rum Nation, and Compagnie des Indes all follow the latter route. 1423 has the Companero and Esclavo line, Rum Nation had their blended starter rums (and their whisky business), and the Compagnie also dabbles in their own blends like the Tricorne, Dominidad, Veneragua or Caraibe.

So also does L’Esprit, the tiny company in Brittany which to me is one of the most unsung, underappreciated and underrated indies out there (together with Chantal Comte). Their original and perhaps main line of business continues to be whiskies, but the rums they put out the door are sometimes nothing short of amazing (like the white mastodons of the South Pacific Distillers and Diamond. Tristan Prohomme often releases two variants of the rums he bottles – one more or less diluted-to-standard proof version for three quarters of the outturn, and one barrel proof version for the remainder.  So there’s something for everyone and neatly squelches any comments (from snarky writers like me) about how the rums could be stronger, or weaker.

What we’re looking at today is a Haitian rum from the well known Barbancourt Distillery, column-distilled in 2004 and released in 2016 at a firm 46% that should appeal to most consumers.  I’ll bet that few know anything about it, however… unless they have read the review of its 66.2% twin, which garnered a hefty 86 points from me and another 87 points from WhiskyFun.  Was its lesser proofed sibling on that level?

I thought so, yes.  It was not as deep and intense as the stronger one, but this was to its advantage, because subtler notes I missed before came out more distinctly, without being bludgeoned flat into the ground by a high strength steamroller. The nose started off beautifully, with acetone, grass, lemon zest and the delicate herbals of a cane juice rhum (which this is).  There was a fat sort of philly-cheese-on-a-freshly-baked-bagel vibe going on, and it also nosed quite well, of herbs and cooking spices — and though fairly clean and light, it provided aromas that had a certain heft to them as well. 

The palate was also quite impressive.  Some fruit starting to go off (strawberries, mangoes, that kind of thing), faint vanilla and caramel, and delicate crispness of white and watery fruits: pears, guavas, watermelon, papaya. It lacked the authority and sureness I sensed on the aromas, but it was quite complex, as well as being distinct enough for individual bits and pieces to be picked out and appreciated, and the balance was excellent throughout. The finish was long and nicely dry, quite spicy, summing up the watery fruits, acetones, tartness and creaminess that had been the showcase of the nose and palate. 

This is a good rum: I liked it almost as much as the stronger 66.2%, but frankly, there’s not much to chose between them – the tastes and aromas are the same uniformly top notch experiences, just not as extreme.  The complexity and balance can hardly be faulted, and it’s just that I prefer the intensity and forcefulness of the cask strength rhum to this one.  Even so, I score the 46% version here about the same.  And really, let’s be clear: here is a rum in two choices for the buyer, that is all about preference and one’s individual taste. You could, without even looking, pick either bottle of this quietly released, well-made Haitian, and no matter which one ends up in your glass, still come up with a good drinking experience.

(#831)(85/100)


Other Notes

  • Note the NEAT glass.  I was not, and remain, unimpressed.  A copita, or a glencairn, remains my tasting glasses of choice. If you want a dissertation on glasses and choices, Single Cask did a really good job in a two part series here and here.
  • Also, a nod of appreciation to the aesthetic of Tristan Prodhomme’s beautiful sampling kits. I really like those squared off little bottles. Full disclosure: Tristan and I traded samples here.
  • Whiskyfun scored it 86 points.  Leaving aside his scores and mine, the comparison of the two strengths of rhums from the same barrel  by both of us, is an interesting commentary on how varied proof points influence the assessment.
Jun 172021
 

 

Recapping some background for William Hinton — it is a Madeira based distillery with antecedents as far back as 1845; at one point, in the 1920s, it was the largest sugar factory on the island if not in Europe – but in 1986 it ceased operations for two decades, 3, and was then restarted in 2006 under the name Engenho Novo da Madeira, still making branded rum under the Hinton banner.  They make their own rums as well as exporting bulk elsewhere, which is how Fabio Rossi picked a few up for his Rare Rums collection back in 2017.

The company has three tiers of rum quality, with the lowest level being considered basic backbar “service” rums for mixing: there are three of these, from a 40% white we looked at in #829, a 9 months aged, and one that’s three years old. That 40% white was a flaccid agricole that could conceivably put a drinker to sleep out of simple boredom, but things get a lot more jazzed up and a whole lot more interesting with the premium or “Limited” level white (labelled as “Natural”). Neatly put, the two classes of rums generally and the two whites in particular, are night and day.

Some the stats of the two whites in the classes are the same – column still, cane juice origin…they are both agricoles. Fermented for 2-3 days with wild yeast (the other was 24 hours), and then run through that old refurbished column still that had been decommissioned (but kept) from the original estate at Funchal (Engenho do Torreão) when things shut down in 1986. And then, as if dissatisfied with this nod at tradition, they released the premium version without any ageing at all (unlike the “service” white which had been aged and then filtered back to transparency). It was also left at full strength, which is a serious attention grabbing 69%, enough to make the glass tremble, just a bit. 

That combination of zero ageing and high strength made the Edição Limitada blanco very much like some of those savage white rums I’ve written about here and here. And that’s a good thing – too often, when a company releases two rums of the same production process but differing proofs, it’s like all they do is take the little guy, chuck it on the photocopier and pressed “enlarge”. Not here. Oh no. Here, it’s a different rum altogether. 

The nose, for example, is best described as “serious” – an animal packing heat and loaded for bear: it starts with salt, brine, olives, wax, rubber, polish, and yet, the whole time it feels clear — fierce, yes, but clear nevertheless — and almost aromatic, not weighed down with too little frantically trying to do too much. A bit fruity, herbal to a fault, particularly mint, dill, sage and touch of thyme. There are some citrus notes and a warm kind of vegetal smell that suggests a spicy tom yum soup with quite a few mean-looking pimentos cruising around in it.

I particularly want to call attention to the palate, which is as good or better than that nose, because that thing happily does a tramping stomping goose step right across the tongue and delivers oodles of flavour: it’s like a sweeter version of the Paranubes, with rubber, salt, raisins and a cornucopia of almost ripe and fleshy fruits that remain hard and tart.  The taste is herbal (thyme and dill again), and also sports olives, vanilla, unsweetened yoghurt, and a trace of almost apologetic mint to go with the fruity heat. The finish is excellent — long and salty, loads of spices and herbs, and a very peculiar back note of minerals and ashes.  These don’t detract from it, but they are odd to notice at all and I guess they are there to remind you not to take it for granted.

The rhum, in short, is amazing. It upends several notions of how good a white can be and for my money gives Wray & Nephew 63% White Overproof some real competition in that category and even exceeds the Rivers Royale 69% out of Grenada, though they are different in their construction and don’t taste the quite same. The flavours are hot and spicy and there’s lots of them, yet they never get in each other’s way and are well balanced, complex to a fault and good for any purpose you might wish to put it. 

What this all leaves us with, then, is an agricole rhum that is powerful, herbal, floral and all round tasteful. It’s quality is in fact such a jump up from the “Service” white that I really must suggest you try the more premium rums, and this one, only after exploring the cheaper variants. Because if you do it the other way round you’ll really not want to have that much to do with the lesser parts of Hinton’s overall range. The Limitada excites that kind of admiration, and happily, it deserves every bit of it.

(#830)(86/100)


Other Notes

  • The rum is issued in lots (or batches), by year, and all front labels tell you which one it is (here it’s Lot #1 of 2017), though not how many lots in that year. Each such batch is 500 bottles or so — hence the “Limitada” in the name —  and both this and the bottle number is mentioned on the back label.
Jun 142021
 

William Hinton from Madeira is not a name to conjure with in the annals of rum, but this is not the first time they have come up for mention – their distillery produced the Engenho Novo da Madeira rum that Rum Nation released with some fanfare back in 2017. The following year the company of Engenho Novo, Hinton’s new incarnation (and not to be confused with Engenhos do Norte, producer of the “970 Agricola”) released some rums for themselves, and we’ll be looking at these over the next week or so.

Hinton classify their rums into three tiers: (1) the exclusive single casks, which are blends of 6YO “new Hinton” rums and 25 YO “old Hinton” rums from before the shutdown in 1986 (see below) which are then finished in various other barrels like wine or whisky or what have you; (2) the premium range which consists of two rums, an award winning 6 YO and a high proof white; and (3) the bartenders’ mixes, for general audiences, which their website refers to, in an odd turn of phrase, as a “service rum.” One of that final category is the white rum we’re examining today.

The white is a cane juice agricole – a term which Madeira has a right to use – but it is not unaged.  While the site does not specifically say so, I was told it’s under a year, around six months, in French oak casks 4. It is bottled at 40%, column still, so nothing “serious”.  It’s made fit for purpose, that’s all.

Unfortunately that purpose seems to be to put me to sleep. Dare I say it is underwhelming? It is a soft and extremely light white rum with very little in the way of an aromas at all.  It’s delicate, flowery and admittedly very clean – and one has to seriously pay attention to make out some flowers, dill, herbs, grass, sugar water and wet moss (!!), before it disappears like a summer zephyr you barely sensed in the first place

The palate is better, and remains light and clean. It has a queer sort of dusty aroma to it, like old library books stored in long disused storage room. That gradually goes away and is replaced with a dry taste of cheerios, and some fruits.  Almonds and a curiously faint whiff of vanilla. I read somewhere that this white is  made to service a poncha — a very old cocktail from Portugal’s great seafaring days invented to combat scurvy (rum plus sugar plus lemon juice, and some honey) — not so much to replace Bacardi Superior … though you could not imagine them being displeased if it did.  Drinking it neat is probably a nonstarter since it’s so wispy, and of course there’s not much of a finish (at 40% I wasn’t looking for one). Briefly fruity and floral, a quick whiff of herbs, and it’s gone. 

Although it has some very brief tastes and aromas that I suppose derive from the minimal ageing (before the results of that process got filtered right back out again), the white displays little that would make it stand out. In fact, while demonstrably being an agricole, it hardly tastes like one at all. It’s what I’m beginning to refer to more and more often as a “cruise-ship white”, a kind of all-encompassing milquetoast rum whose every character has been bleached and out so its only remaining function is to deliver a shot of bland alcohol (like, say, vodka) into a mixed drink for those who don’t know or don’t care (or both).

That said, honesty compels me to admit that there was some interesting stuff in the wings, sensed but not seen, a trace only, perhaps only waiting to emerge at the proper time, but alas, not enough to save it. The premium series probably address such deficiencies, and if so, it was a smart move to separate the generalized cocktail fodder (which this is) from a more upscale and dangerous version aimed at more masochistic folks who’ll try anything once.  If you want to know the real potential of Hinton’s white rum, don’t stop and waste time dawdling with this one, go straight for the 69% and be prepared to have your socks blown off.  Unless you like soft and easy whites, I’d walk away from this one.

(#829)(75/100)


Background & History

It’s long been noted that sugar cane migrated from Indonesia to India to the Mediterranean, and continued its westward march by being cultivated on Madeira by the first half of the 15th century.  From there it jumped to the New World, but sugar remained a stable and very profitable cash crop in Madeira and the primary engine of the island’s economy for two hundred years. At that point, with Brazil and other Portuguese colonies becoming the main sources of sugar, the focus of Madeira switched to wine, for which it became renowned (sugar cane production continued, just at a reduced level). 

The British took some involvement in the island in the 1800s, which led to several inflows of their citizens, some of whom stayed – one of these was William Hinton, a businessman who arrived in 1838 and started the eponymous company seven years later.  First a sugar factory was constructed and a distillery was added — these were large and technologically advanced and allowed Engenho Hinton to become the largest sugar processor on the island, as well as the largest rum maker (though I’m not sure what rums they actually did produce) by the 1920s. 

Unfortunately, by the 1970s and 1980s as sugar production became more and more industrialized and global, more cheaply produced  sugar from Brazil and India and elsewhere cut into Hinton’s sales (they were part of a regulated EEC industry, so low-cost labour was not an option), and by 1986 the factory and distillery closed and the facilities were mothballed – the website gives no reasons for the closure, so I’m making an educated guess here, as well as assuming they did not sell off or otherwise dispose of what bean counters like me like to refer to as “plant”.

It was restarted by Hinton’s heirs in 2006 as Engenho Novo de Madeira with a column still and using Madeira sugar cane: here again there is scanty information on where this sugar cane comes from, their own property or bought from others. Whatever the source, the practice of using rendered sugar cane juice (”honey”) continued and notes from a brochure I have state that the column still was one restored in 1969 and again in 2007, suggesting that when the distillery closed, its equipment remained intact and in place.


 

Jun 102021
 

As I remarked in a review opener last year, the UK indie Bristol Spirits appears to have fallen somewhat out of fashion of late, and its releases are not held up as ecstatically as they used to be, nor are reviews of their products either forthcoming or swooned over the way they used to be (that may be a function of the current pandemic as well). However, neither that nor the somewhat moribund website of the company should be taken as an indicator of any loss of focus or lack of activity. Mr. John Barret, the owner, with whom I had a most enjoyable conversation this morning (he just so happened to be wandering past the phone when I called and picked it up) rather wryly remarked that they are simply too busy with the real world to pay too much attention to the digital one, and are going great guns with their aged rum program irrespective of whether online attention is paid to their offerings or not.

One of their older products, predating the pandemic, is a cane juice rhum produced at Labourdonnais Distillery on the island of Mauritius (see below for further details on the distillery and estate). The Indian Ocean island is the home of other well known names like New Grove, Lazy Dodo, Grays, St. Aubin, Chamarel — and somewhere around 2010 or so, Bristol Spirits imported some unaged white rum from the distillery, and bottled a part of it immediately. The rest was left to age: some, matured in sherry wood, was released as a five year old rum in 2015 and this year (2021) they are pushing out the remainder in a 10 year old I’d be quite interested in.

For now, let’s just stick with this one: a 43% column still distillate deriving from cane juice, unaged, unfiltered, white, from a distillery few would likely know much about unless it was from The Fat Rum Pirate’s 4½ star review of the Boutique-y Rum Company’s 5 year old, back in 2019.

What surprised me about the rhum (for so we shall term it since it can’t be called an agricole) was how much like a Cabo Verde grogue it was. The nose, for example, channelled some of that same almost easy, relaxed scents as, oh, the Barbosa.  Nosing something like a dry white wine, it was redolent of freshly mown grass, green grapes and apples, sweet, light, and almost — but not quite — delicate. Cherries, raspberries and a touch of sour cider followed, as well as a sly hint of brininess after a few minutes.  Overall, the aroma had a distinctly agricole vibe to it, which of course was unsurprising. I liked it a lot.

The taste hardly faltered, which was a relief since a great nose does not always a great palate make. At 43% ABV it remained approachable, and an easy sip – warm yet cheerfully spicy; I tasted sugar water, the slight tang of tinned pears in syrup, white guavas, pears, papaya, all overlaid with the crisp and tart freshness of green apples, a bite of bubble gum and again, that trace of wine and brine in equal measure, lending character to the whole. That doesn’t sound like it should work, but yeah, it really kind of does.  The finish was nice and long, but here the complexity faded out and left mostly some fruity sugar water, which I accepted with as much grace as I could muster, the smell and flavours having so charmed me to begin with.

Now me, I like white rums. Not the over-filtered, clear, bland, anonymous and unaromatic cocktail fodder that clogs up far too many glasses, but clusterbombs of flavour like clairins or grogues, or the white lightning from Saint James, DDL, Depaz, Capovilla, Worthy Park, A1710, Issan, Savanna….well, the list is long, what can I say? Here’s another one to add to the list – it’s not fierce or feral, and doesn’t want to cause you pain. It is simply a compact and neat homunculus of a rumlet with oodles of flavour that dance and cavort across the senses, and one  that I will remember with great fondness.  

It occurs to me that it would probably retain all its charm and profile even if beefed up to a greater strength…however, I would argue that’s unnecessary, because it’s near perfect as a sipper exactly as it is, even if unaged. Mr. Barrett told me that Bristol never did really good business with it, and fell back to ageing the rest of their stock as a consequence. I think if more people had tried it when it was first released and whites had a better street cred at that point, then this Labourdonnais white wouldn’t have languished in the doldrums, but flown off the shelves. And in point of fact, as soon as this review goes up, I think I’m going  to go looking for one myself.

(#828)(86/100)


Other notes

  • My thanks to Mr. Barrett who was courteous and polite and answered all my usual questions. Couldn’t help but mention I was a big fan ever since I’d had the amazing Port Mourant 1980 all those years ago.
  • Outturn unknown
  • From the other references I saw, the label seem to be misspelled and the distillery name is one word, not two

Company Background

Labourdonnais is a distillery, of course, but is of relatively recent vintage, as are all such companies on Mauritius.  In 2006 the law was relaxed to permit rum distillation – before that all sugar cane planted on the island had to be made into sugar, the prime export crop.  As soon as this happened, the agricultural estate of Labourdonnais – home of the beautifully landscaped gardens and the famed Château de Labourdonnais – built a new distillery on their property, naming it Rhumerie des Mascareignes, and then renaming it La Distillerie de Labourdonnais in 2014, probably to line up with all the other agricultural and horticultural activities of the property for which it was better known. It has been making cane juice rum ever since, mostly white and lightly aged “amber” rums, but also exporting some bulk, primarily to Europe. 

Jun 082021
 

The Stroh 160 is the North American version of the famed Austrian 80º punch in the face.  In Austria, where it was first made in 1832 by Sebastian Stroh when he came up with the “secret combo of herbs and spices” (sound familiar?), it remains a cultural institution and has actually got some form of a protected designation there. In Europe it is seen as a bartender’s mix for ski resorts because of its use in the hunter’s punch, or Jagertee, while in the US its use centers around cocktails like Polynesian- or tropical- themed drinks that require an overproof rum — that said, my own feeling is that in the last decade it has likely seen a falling popularity in such uses, since powerful high-ABV rums from Guyana and Jamaica have become more common and accessible (my opinion only). 

That it is strong and an overproof is never seriously in doubt, because even a gentle sniff provides all the redemptive power of a sledgehammer to the kneecap, and all the attendant subtlety of the follow-up question that encourages you to spill the beans. This subtlety (in rum terms) is mostly composed of vanilla ice cream and some breakfast spices like cinnamon and nutmeg and allspice. It does present a few additional notes of light citrus, sour yoghurt, perhaps ginger.  But all that doesn’t really matter – the force of the ABV and the omnipresence of vanilla just flatten everything else, so maybe it’s just my overactive imagination kicked into overdrive by the heat and the intricate contortions of my burnt-out nasal passages that provide the notes.

Strictly speaking, no sane person of common sense drinks an overproof like this neat, since the punch bowl or cocktail is where it is destined anyway, but your fearless and witless reviewer has never been known for either, so here goes. To taste, it’s a raging maelstrom of not-much-in-particular. Again, the vanilla, no getting away from that; some salt, crushed almonds, butterscotch, caramel and cinnamon. A whiff of lemon zest zooms past. There’s really not much else here, and overall, it tastes quite straightforward — a spiced rum boosted with C4. The finish, however, is epic. It lasts forever, and clearly the makers were inspired by Stroheim, because you could walk into “Greed,” take a sip of this stuff from your hip flask, and still be belching out vanilla fumes at the end. 

Stroh has, since about 2016 or so — certainly since my original review in late 2012 when I named it a spirit — ceased using neutral alcohol (some references suggest grain alcohol, others beets) to form the base of its flagship product and begun to use alcohol distilled from molasses. This is what allows it to use the word “rum” on the label now.  However, since this bottle hails from North America and dates back to 2017, what might not pass muster in Europe could possibly find fewer obstacles out west, since the TTB has never been known for either understanding or rigorous enforcement of logic in allowing rum labels through its gate.

I’m okay with calling it a rum, as long as the molasses origin is true. In any event, I’ve always taken the position that such casual castoffs from all the major spirits categories deserve a resting place, the poor bairns, and so I gather them into the fold.

Even with the spices, It qualifies as a rum tasting drink…sort of. Scoring it, I was surprised to see I came up with pretty much the same points as eight years ago. Can’t really do otherwise, mind: it has rummy notes, the spiced flavours are reasonably well integrated, it tastes decent enough once it calms down and you find your voice; and on a cold night this thing would warm you up faster than your significant other could dream of. The Stroh is not a complete failure by any means, just a very strong, polarizing one that some people will like and others won’t. I kind of don’t, but almost do, and maybe that’s just me.

(#827)(74/100)


Other Notes

  • It is unknown where the molasses originates, or where the distillation takes place.  Since early records state that Stroh had a distillery in Klagenfurt, it’s possible they buy the molasses and do it themselves.
  • Ageing of any kind is also unknown. My money is on “rested, not aged.” No proof, though, so if anyone knows something concrete, leave a comment.

Other Notes – Background on Inländer rums and Stroh

Stroh may have great name recognition, but in modern rum circles there’s always been that air of slightly seedy disreputability about it, in spite of how long it’s been around. Few have actually written anything about the stuff, and even the Old Guard early online writers like Tatu Kaarlas, Dave Russell, El Machete, Matt Robold, Josh Miller, Scotte, Rumpundit and Chip Dykstra never got around to penning a review. And on reddit there isn’t a whole lot beyond people’s traumatized recollections or timid inquiries, as if nervous the rum might hear.

So what is Stroh, exactly, and who makes it?

The company and its eponymous product is an Austrian spiced / flavoured spirit that is one of the last surviving remnants of the European spiced and inländer (domestic) “rums” from the mid 1800s, that were sometimes known as rum vershnitt. The two types of rums are now clearly separate, however with modern Austrian/EU rules defining what a “Domestic” rum can be. Back in the day, the distinction seems to have been much more fluid and even interchangeable.

The category varied: some were cheap base rums or neutral spirits which were then boosted with high ester Jamaican rums for kick and character; others, like Stroh, added herbs and spices and flavourings and called it a recipe, a proprietary formula. The large colonial nations like Britain and France and Spain, with secure sources of molasses and rums of their own, saw no reason to go down this road, which is why Stroh and its cousins remains a peculiarity of Central Europe in general, and Germany and Austria specifically (Flensburg in north Germany was particularly famed for this kind of “rum” and had several large and well known companies which made them). Inländer rums were extremely popular in the pre-WW2 years, and one can still find their descendants (Tuzemak, Badel Domaci, Casino 50 and Croatian Maraska Room); I believe that Rhum Fantasias from 1950s and 1960s Italy were an offshoot of the practice, though these are now artifacts and no longer made in quantity, if at all.

As noted, Stroh was formed in 1832 in southern Austria and eventually located itself in Klagenfurt, the main town of the region. Its recipe proved very popular and for the next century and a half it continued under the direction of the family members.  Various changes in design and presentation and bottle shapes were introduced over the decades, and different strengths were sold (at this time there are five variants – Stroh 38, Stroh 40, Stroh 54, Stroh 60 and Stroh 80 – these numbers represent ABV, not US proof). The company grew steadily up to the 1980s and expanded its sales internationally, and eventually sold itself to the Eckes Group in the mid-1990s.  Eckes was an oils, tartar and spirits production company founded in 1857, and went into fruit juices in the 1920s as well, and after German unification the company re-oriented itself so decisively with fruit juices that is divested itself of the spirits portion of the business, which allowed the CEO, Harold Burstein to initiate a management buyout of Stroh and reorganize it. That’s where things are now. 


 

Jun 032021
 

Photo provided courtesy of /u/HeyPaul. Used with permission, and thanks.

This is a rum whose label tickles the trivia gene lurking within me.  So in the interest of science and the perhaps boring rehash of stuff some of you already know but some of you don’t, let’s go through the background and the details

First of all, that name. Like Fabio Rossi of Rum Nation putting the pictures of the old stamps he once collected on the labels of his rums, the makers of Penny Blue did the same. Not to be confused with the Two-Penny Blue issued in the UK (the second postage stamp ever made (in 1840, following the famed Penny Black), this one is the Mauritius issued version of 1847 which is now one of the rarest (and most valuable) stamps in the world. However this may be a matter of interests only for pedants, philatelists and unread rum reviewers like this blogger.

Secondly, the Batch 002. What is it? Well, so far as I can determine, it’s a follow-up from Batch #001 (natch), a run of 7,000 bottles deriving from 22 casks matured on Mauritius at the premises of the Medine distillery (see below). Of these 22 casks, 7 each were ex-whisky, ex-cognac and ex-bourbon, and the last one was Batch #001 stock mixed back in. The ages are varied though, and I don’t know the true age of the blend — a product sheet I’ve seen makes mention that the oldest portion of the rum is 11 years old (but not how much that is), and the youngest portion 5 years.

Third, the distillery. Most know (or at least have heard) of the Harels and the Grays, the makers of New Grove (and Lazy Dodo), and I have written about rums from Chamarel and St. Aubin.  There are also lesser known distilleries like Labourdonnais (Rhumerie des Mascareignes) and Ylang Ylang (which does not make rum), as well as the Medine Distillery, founded in 1926. It’s suggested that it actually owns two facilities: it’s own original sugar factory and distillery in Bambous in the west of the island, and its acquisition via JV in February 2000, of International Distillers who made the Tilambic 151, though I cannot trace their distillery’s location, just their distribution office…maybe it’s been shut down and consolidated.


Photo courtesy of /u/HeyPaul. Used with permission.

All right, so, we have a rum, a blend, 43.2% ABV, released around 2014 or so (it’s amazing that this is mentioned nowhere, btw), column still, a 5-11 year old blend released by Indian Ocean Rum Co., which is a collaboration with Berry Bros. & Rudd, who also assisted in its development. All that plus the overlong intro suggests a rum of uncommon quality for which I would have a page and a half of tasting notes.  Alas, no. Because the rum, good as it is, feels somehow less serious, by today’s standards of high-proofed single estate bottlings.  Take the nose: it is warm and light, quite fruity, and more than a touch sweet – notes of peaches and cream, orange peel, mint chocolate and rather stronger aromas of butterscotch, caramel, vanilla, and some leather and smoke. Letting it open up provided some additional hints of crushed almonds and breakfast spices, nothing more than a breath, really.

Fruitiness was more evident and welcome on the palate; it was an easy sip, no surprise at that strength, but surprisingly dry and quite supple to try…no discomfort or real sharpness mars the experience of drinking it neat. One can taste bananas and citrus peel, some tart gooseberries and strawberries, vanilla and breakfast spices again.  Smoke and leather mingle well with cumin and cardamom and it remains arid throughout (not unpleasantly so). A few cereals, crushed nuts and light molasses round out a pretty well-balanced profile. The finish is the weak point, as it tends to be for rums at standard strength – tremulous and wispy, and over way too quick, it’s all you can do to track some orange peel, oakiness, and a touch of vanilla and nutmeg.

A rum like this is something of a study in contrasts.  At first it doesn’t seem like much. It takes effort to disassemble, and if you’re used to stronger and more forceful rums, it may appear like nothing in particular.  This would be a mistake.  It’s quite a bit more complex than it’s warm easiness suggests.  Initially it tastes simple and faint, nothing to see here people, move along please…but it gathers some momentum and complexity as it opens up, and ends up (finish aside) as quite a nice little sipper.  Reminds me of a Latin American rum with an edge, or a lightly aged rum from Guadeloupe. This is not enough for me to rate is as high as others did, but I can’t dismiss it out of hand as some sort of low end crap either, because it’s got too much going on and is too well balanced to merit such a casual dismissal.

(#826)(83/100)


Other Notes

  • My sincere thanks to the reddit user /u/HeyPaul who very kindly gave me permission to use his pictures, which were much better than my rather blurry ones.
May 312021
 

In my own rather middling 2017 review of the Doorly’s 12 I remarked “It’s a well-made, serviceable, standard-proof rum for those who have never gone further (and don’t want to)…and remains a rum of enduring popularity.”  Rereading that review, re-tasting the rum, and thinking about all the developments in the rumworld between then and now, I would not change the review – but must concede that it works precisely because of those things that at the time I sniffed at, and retains its widespread appeal to both new drinkers and old in a way that cannot easily be discounted.  

We’re living in a rumstorm of Foursquare. I’ve never seen anything like it in all the time I’ve been writing about the subject.  Just about every single day, someone writes on social media about picking up this or that Exceptional Cask bottling or one of the Habitation Velier collaborations, gets a flurry of likes and comments, and the next day there’s another one. New releases are now online events in themselves, and while few now recall how startling this seemed just a few years ago, it’s almost a accepted wisdom nowadays that when  they go on sale they sell out five minutes before the shop pulls the trigger. 

All of this has turned the Face of Foursquare, Richard Seale, into the nearest thing the rum world has to a rock star (minus the leather pants). His ongoing online engagement, his irascible turn of phrase, his near-legendary inability to crack a smile, his take-no-prisoners approach to discussions, his highly vocal opinions, his fierce advocacy for protected status of Barbados rum, the quality of the rums he’s putting out the door, his amazing generosity in handing them out at festivals, the commitment to keeping his rums affordable — all these things have elevated him into the “must-meet” stratosphere of any rum festival he chooses to attend.  And have brought his rums to the attention of an incredibly wide audience, including those of whisky aficionados — Fred Minnick famously referred to Foursquare’s rums in the aggregate as the “Pappy of Rum” in 2017, and Matt Pietrek’s review of the rise of Foursquare in  a Punch article in 2018 made a similar reference.

Such publicity and the ongoing releases of cask strength rums in the Exceptional Cask Series (Key Rums in their own right) and the Collaborations leaves faithful old standbys in something of a limbo (much like the El Dorado 21 was), even occasionally dismissed. They are issued at close to standard strength and lack a clear signature kind of taste such as distinguishes Demeraras or Jamaicans, the sort of profile that allows even a novice drinker to take it blind and bugle “Bajan!” without hesitation. That is both the draw and the drawback of the Doorly’s line and the Rum 66, and the R.L. Seale 10 year old, though I contend that this should in no way stand in the way of appreciating them, not just because of their un-added-to nature and their age, but because on a price to quality ratio they’re great buys. People have been bugling the praises of the Doorly’s rums of all ages on both sides of the Atlantic for decades, and with good reason.

In spite of their being eclipsed by the new hot-snot Foursquare ECS and collaboration rums everyone froths over, in the last years I’ve deliberately sought out these standard, aged Bajans – multiple times – just to get a grip on what makes them so unkillable…because, like the El Dorados and low-rent Appletons, they sell gangbusters year in and year out, always come up for mention sooner or later and everyone has either tried one, recommended one, been recommended one or reviewed one.  I mean, everyone. Perhaps the key to their appeal is that In their own quiet way, they define not so much Barbados (although they do), but a single operation, Foursquare. The Doorly’s 12, is, in my opinion, one of the foundation stones of much that came to prominence in the last years – a blend of column and pot still distillate some of which was aged separately in Madeira casks, tropical ageing for the full 12 years, yet not torqued up to full proof, just serenely and calmly itself, at living room strength.

Consider the nose, for example. Not a whole lot of exceptional going on there, but what there is is clear, crisp and exquisitely balanced – it has an initial nutty, creamy and salt caramel attack, a touch briny and, set off with some molasses and vanilla. There’s a lightly citrus and fruity component coiling behind it all, made up of both sharper and sweeter elements (though it should be noted that the rum noses rather dry and not really sweet) like orange peel, bananas and raisins.  But this is an hour of effort speaking – for the most part, the average Joe will enjoy the vanilla, caramel and fruitiness and be happy with the no-nonsense approach.

The palate is where the rum falters somewhat, because the 40% ABV isn’t quite enough to showcase the varied elements (note that the rum is sold at 43% in Europe and other areas).  It has quite a bit of caramel ice cream, vanilla, white chocolate, crushed walnuts and light molasses. With more time and concentration, one can tease out the soft flavours of flambeed bananas, papaya, toffee, offset by spicy oak and citrus peel notes.  There’s even a touch of olives and brine and strawberries.  But it’s weak tea compared to the firmness of slightly stronger rums: 43% would be – and is – an improvement (I’ve tried both variations) and 46% might just be perfect; and the indeterminate finish – oak, vanilla, toffee, cinnamon and almost vaporized fruits – is too short and effervescent to leave a real impression.

Tasting notes such as these describe why I’m not entirely won over by the “standard” lines of rum made in Barbados, which are aimed at a broad audience.  Even in my earlier years of writing, I was ambivalent about them. My tastes developed towards more clear-cut rums displaying more defined and unique profiles. The Doorly’s 12 YO to me is not so much indifferent (because it’s not), as undifferentiated (because it is).  It’s very well made, tastes nice, has wide applicability, can be gifted and recommended without fear or favour, and you can tell it has age and solid production chops – I’d never dream of trying to dent its reputation on those aspects.  What it lacks is a certain element of real individuality. But I repeat that this is just a personal preference, an aspect of my own private proclivities (of all the writers I know, only one or two others share this opinion) — it has nothing to do with the wider world and its generally positive relationship to the Doorly’s line in general and the 12 YO specifically.  And now, after so many years of going back and forth among the various Barbados rums made by the various makers on the island, it’s time to cave, concede these are not flaws as I did before, but real strengths…and admit it to the canon.

Because, all the waffling aside, it’s almost the perfect rum for any enthusiastic amateur with some rum knowledge with which to wet his whistle.  Yes the 14 YO is stronger and the 5 YO is cheaper, but this one is Goldilocks’s little bear, strikes a perfect middle, perfect for a beginner to start their journey away from sweetened rums so many still regard as “premium.” It’s really affordable and of good quality for those who don’t taste a hundred-plus rums a year and have a slender budget with which to make careful purchases. It pleases reasonably on all levels. It almost always figures on a list of “what to start with” for the newcomers. It’s unadulterated and its age statement is real.  In fine, it’s one of the best midrange rums — on price, on age, on quality — ever made, by anyone. 

By that standard, there aren’t many rums that can exceed it. And therefore I do believe that it deserves a place on anyone’s shelf, either as a marker for one’s appreciation of well made rums that don’t ascend to the stratosphere, or a stopping point beyond which it’s tough to go without shelling out a lot more money. How can that combination be beat?  Short answer, it’s almost impossible.

(#825)(82/100)


Other notes

  • The rum re-reviewed here was the 40% version which I own.  I have added more notes to it from subsequent informal tastings at rumfests in both Paris and Berlin in 2019. The 43% edition is slightly better, but it was not what this essay is based on (though it would not change the sentiments expressed).
May 272021
 

Image provided courtesy of Jörn Kielhorn

Cadenhead’s defiantly massive codpiece, this 73.6% Mudland slugger, was among the strongest rums they ever unleashed upon an unsuspecting public, in 2003 5; it took no prisoners and provided no apologies and was stubbornly, intransigently, mulishly what it was – an undiluted can of pure whup-ass.  It must have scared the living bejeezus out of so many people when it was released, that all existing bottles were carefully hidden and buried and squirelled away, and blood oaths were sworn to preserve forever the silence of the grave upon its owners. 

Few rums this powerful outside the famed 151s were ever issued in the days before The Age, a genteel time of light and inoffensive blends, when noses were sniffily raised at the agricoles’ overgenerous 50º, and when 46% was considered shockingly outré, almost uncouth…not really fit for civilized company.  Even Velier, who practically redefined what Demeraras could be, balked at going too far in the proof direction back then. And yet, the Cadenhead rum really wasn’t that bad – though it must be mentioned that the growly ABV was to some extent also to its detriment.

That it exuded wild pot-still badassery in all directions was beyond question, and its nose was at pains to demonstrate it wasn’t bluffing. It was pungent. It was sharp. It threw around enormous notes of brine, pineapple, citrus, gooseberries and 5-finger.  Some caramel.  Some vanilla. There were other hints of sorrel, anise and hard Thai yellow mangoes, and yet, oddly, hardly any of the standard spicy and lumber-related aspects that could have been expected from the Versailles single wooden pot still of origin. Paradoxically, the very strength that may have recommended it to many, proved a vehicle to mask the subtleties of the still of origin.

And it didn’t slow down in the slightest when sipped, landing on the tongue with a kind of blunt force trauma that might actually be illegal in some states. Heavy salt caramel ice cream, red olives and brine, leather, oaky spice and aromatic tobacco led the charge.  Fruits were there, both sharp and ripe — prunes, blackberries, black grapes, apples — but these receded, fast, and were briefly replaced by anise, molasses and white chocolate almost too buried under the avalanche of oomph to stand out. The tastes of black bread and sour cream, cream cheese, honey, tobacco, plus a last welcome taste of strawberries and whipped cream weren’t bad at all, just too damned fleeting to be appreciated before poof, they vanished. 

Image provided courtesy of Jörn Kielhorn

Points for the finish which calmed the **** down: it was long and warm instead of crazy hot, creamy with caramel, toffee, salt, chocolate plus coffee grounds and aromatic tobacco — so, in brief, really nice — but the fruits that should have acted in counterpoint, were, alas, long gone. 

All that said, we’re talking about a pretty complex rum here, lots of stuff careening off the wall, with a sort of supercharged glee that might be displayed by a portasan to which someone strapped wheels and a jet engine.  That’s the problem, for me, it’s too much show and no go, and even letting it rest was insufficient to tone it down and allow a more leisurely examination of its profile.  The strength was there, it squatted toad-like on the senses, and it masked nuances a slightly weaker drink might have showcased more effectively (so water was a must with it).

But I’ll give it a guarded recommendation anyway – as one friend of mine says, he prefers the VSG taste profile over any other Demerara, so a rum like this is definitely for those like him – though I think care should be taken here, and as with all Versailles rums, it will be hit or miss for many.  After all, just because it’s enough of a bruiser to intoxicate Opthimus Prime does not elevate it to cult status, and is no reason to casually get one yourself just because it does. 

(#824)(83/100)


Other Notes

This thing had some interesting effects: it made me realize that I can’t count properly, as my list of 21 of the strongest rums in the world now contains 33; that Cadenhead doesn’t just not have a list of what the letter-marques on their Dated Distillation series mean, but don’t have a comprehensive list of their releases either and (c) their staff are really quite helpful and want to assist in such obscure quests even at the expense of their own sanity.

My remarks in the opening paragraph relate to the rum’s almost complete lack of an online footprint – until this review takes off, you will find only a single reference to it.  So some thanks are in order, to all those people who helped me trace the thing. Alex Van der Veer, cheapeau mon ami. Morton Pedersen over at the Cadenheads fans’ FB page, thanks. Nathan and Mitch at Cadenhead (UK), appreciate your time and effort; same goes to Angus and Kiss in the Denmark shop, who really tried.  And most of all, Alex (again) and Jörn Kielhorn, who got me the pictures I needed.

May 242021
 

Photo pilfered from DuRhum.com

Rumaniacs Review #R-125 | 0823

Many of the rhums from the Reunion Island distillery of Savanna are a high-ester rum-geek’s dreams and fantasies: they are molasses-based, and benefit from longer fermentation times and a pass through their Savalle copper column still. The term for these rhums with congener levels greater than 800g/HLPA and minimum ester levels of 500g/HLPA is Grand Arôme, but Savanna has branded them with other names, now and in the past. 

Since 2003 or so they have been called the Lontan series of rums — this is a play on the French creole words long temps or “long time” (referring to the fermentation), and tan lon tan meaning “in the old days”.  Previously, between 1997-2000 they were titled Varangue (verandah, perhaps a hint and a wink at where you should be drinking it), before which they were sold as Lacaze rhums…but of this last, few records remain and I couldn’t tell you much about them.

The Varangue resulted from a 5-year R&D effort spearheaded by Laurent Broc who was once the Savanna’s Master Distiller and then the Distillery Director (he has since left the company), and was first released in 1997 to much acclaim: it was specifically aimed at raising both awareness and the reputation of Reunion rums, which at the time were not considered anything special. But it was likely ahead of its time, for it found no broad boozing audience in the rum crowd (unless it was domestic, or in France) and was not marketed to a broad geographical swathe. That said, it did great sales in the food and confectionary businesses. 

In the early 2000s when the new Savanna branded estate rums were initiated (Creol, Intense, Lontan, etc), the Varangue was rebranded as Lontan with better results and one could argue that it is with the concomitant rise of rumfests, social media and the New Jamaicans post-2010 that it was finally catapulted to the wider reknown the new name currently enjoys.

Colour – White

Age – Unaged

Strength – 40%

Nose – Initially, does not compare favourably against the Lontan Grand Arôme 40% released a few years later, but not all older rums are better than their replacements, it is true, so we move on. It gets better. Clean, briny, a touch herbal, but not much.  Glue, anise, floor polish and wax, a little rubber and acetones plus a very slight bitterness that I would attribute to oak had this been aged. Develops into a nice sweetness redolent of of pineapples, strawberries and overripe, almost past-their-prime fruit. 

Palate – Rather gentle and easy (no surprise, considering the strength).  Unfortunately this translates into a faint series of tastes one has to pay careful attention to tease out. Some furniture polish, those weird bitter oaky notes (what are they doing here?). Some nice acetones, and light fruity notes: pineapple again, strawberries, cane juice, light herbal notes of dill and rosemary.  

Finish – Short and light, almost watery.  Sweetly and tartly fruity – again, pineapple, plus gooseberry, five finger, and some mild sugar water

Thoughts – Overall, not really that impressed.  There’s a lot going on there, it’s just too faint to come to grips with, the balance among the various elements is poor.  Still, nose and palate aren’t bad at all. It’s pleasantly aromatic and shows something of what the entire Lontan series emerged from. I’d put it slightly ahead of its successor, but it’s within the margin of error

(78/100)

May 202021
 

These days, most rumistas are aware of the Scandinavian company 1423 and their upscale rum brand of the SBS (Single Barrel Selections, even though they sometimes aren’t). In the last five years this small Danish outfit has become a much bigger Danish outfit, not just bottling the upmarket connoisseur’s series of the cask strength single barrel releases, but whole blended lines like the Compañero rums, and occasionally horse trading barrels and supplies with other companies (the Romdeluxe R.1 Wild Tiger, for example, was originally a 1423 import).

But back when this Barbadian rum came on the scene in 2016, they were known primarily in Denmark, even though they had already been in the business of bottling and distribution for eight years by then and had had some success on the larger European rum scene. Not surprisingly, they bought and buy barrels from European brokers (like Scheer, of course…after all, who doesn’t?) and perhaps what enthused them about the Bajan barrel were the stats: distilled in 2000 at WIRD, sixteen years old, a solid 54%, enough for 224 bottles, and deriving from a pot still. That last might have clinched the sale, since most of what the drinking public was getting from the island at that point was pot-column blended rum.  A pot distillate was something rather more interesting.

The year 2000 delivered quite a few Barbadian rums from WIRD to the indie scene: Serge looked at a Cave Guildive 2000-2015 version in 2017 (87 points), one from Whisky Broker a year later (86). Single Cask Rum has probably reviewed the most, here, here, here and here, with the attendant curiosity of referring to them as originating off the Rockley Still when they likely are not (see discussion below this post). Be that as it may, they were and remain quite unique in taste, and this one was no different.  The initial nose, for example, started off very traditionally with papaya, bananas, fresh whipped cream…and some light petrol, diesel on a hot asphalt road, and tar fumes. There were hints of something medicinal, iodine-like and almost peaty notes, but very much in the background (where it belonged, trust me). Resting and coming back suggested we had just gone down the rabbit hole and entered the Hatter’s Tea Party: cookies and cream with some green tea, cucumber sandwiches on white bread (no crusts), delicate florals, light fruitiness and it was all I could do to not to think that this had one of the most completely weird aromas I’d experienced in quite a while — which is not, you understand, a bad thing…just an unexpected one.

Anyway, it must be said that the taste was better behaved. Again there was that fruity line coiling around the slightly heavier creamier notes. Citrus, tangerines, kiwi and pears set alongside vanilla, salt caramel, dark honey and Danish cookies. Also bananas and papayas plus a touch of tart and unsweetened yoghurt, very well balanced.  The medicinal, rubber, petrol and tar notes took a step backward here, so that while they could be sensed, they didn’t overwhelm – still, they distracted somewhat, and the integration into the greater whole wasn’t of the best. The finish was fine, redolent of iodine and soya, gherkins and again, all those light fruits and a touch of whipped cream and cookies.

The rum, then, was quite original, and now, reading around the other reviews of that year’s products after tasting mine, it doesn’t seem my experience was unique. This was certainly some kind of pot still action, and while it could have been made better, it wasn’t a bad rum. Last week I remarked on the weakness and flaccidity of a standard strength 8YO WIRD rum released in 2003 at 42%.  I always hesitate to put the blame of such mediocrity solely on the level of proof and years spent sleeping — because many other things impact profile, light rums do have their charms, and those who specialize in wines and lower strength spirits can often find much to enjoy there.  But when one tries another WIRD that is aged twice as long and nearly half again as strong, from another still, the impacts of age and strength and apparatus are undeniable. The SBS Barbados 2000 is not a top tier rum, it’s still seeking a balance it never finds – but it sure isn’t boring, or forgettable.

(#822)(85/100)


Notes – The Rockley “Still”

Many producers, commentators and reviewers, myself among them, refer to the pot still distillate from WIRR/WIRD as Rockley Still rum, and there are several who conflate this with “Blackrock”, which would include Cadenhead and Samaroli (but not 1423, who refer to this rum specifically as simply coming from a “pot still” at “West Indies” – one assumes they were still getting their knowledge base up to scratch at that point, and Joshua Singh confirmed for me that it was indeed a “Blackrock style” rum).

Based on the research published by Cedrik (2018) and Nick Arvanitis (2015) as well as some digging around on my own, here are some clarifications. None of it is new, but some re-posting is occasionally necessary for such articles to refresh and consolidate the facts.

“Blackrock” refers to WIRD as a whole, since the distillery is located next to an area of that name in NW Bridgetown (the capital), which was once a separate village. In the parlance, then, the WIRD distillery was sometimes referred to as “Blackrock” though this was never an official title – which didn’t stop Cadenhead and others from using it. There is no “Blackrock Still” and never has been.

Secondly, there is a “Rockley” pot still, which had possibly been acquired by a company called Batson’s (they were gathering the stills of closing operations for some reason) when the Rockley Distillery shuttered — Nick suggests it was transformed into a golf course in the late 1800s / early 1900s but provides no dates, and there is indeed a Rockley Resort and golf club in the SE of Bridgetown today. But I can’t find any reference to Batson’s online at all, nor the precise date when Rockley’s went belly-up — it is assumed to be at least a century ago. Nick writes that WIRD picked up a pot still from Batson’s between 1905 and 1920 (unlikely to be the one from Rockley), and it did work for a bit, but has not been operational since the 1950s.

This then leads to the other thread in this story which is the post-acquisition data provided by Alexandre Gabriel. In a FB video in 2018, summarized by Cedrik in his guest post on Single Cask, he noted that WIRD did indeed have a pot still from Batson’s acquired in 1936 which was inactive, as well as another pot still, the Rockley, which they got that same year, also long non-functional. What this means is that there is no such thing as a rum made on the Rockley still in the post-1995 years of the current rum renaissance, and perhaps even earlier – the labels are all misleading.  

The consensus these days is that yet a third pot still — acquired from Gregg’s Farms in the 1950s and which has remained operational to this day — provided the distillate for those rums in the last twenty years which bear the name Blackrock or Rockley. However, Cedrik adds that some of the older distillate might have come from the triple chamber Vulcan still which was variously stated as being inactive since the 1980s or 2000 (depending on the interview) and it was later confirmed that the most famous Rockley vintages from 1986 and 2000 were made with a combination of the Vulcan (used as a wash still) and the Gregg (as a spirit still). 

Yet, as Cedrik so perceptively notes, even if there is no such thing as a Rockley-still rum, there is such a thing as a Rockley style. This has nothing to do with the erroneous association with a non-functional named still.  What it is, is a flavour profile.  It has notes of iodine, tar, petrol, brine, wax and heavier pot still accents, with honey and discernible esters.  It is either loved or hated but very noticeable after one has gone through several Barbados rums. Marco Freyr often told me he could identify that profile by smell alone even if the bottler did not state it on the label, and I see no reason to doubt him.


 

May 162021
 

More than a few rums of Secret Treasures’ “classic” era with those distinctive labels, were all bottled in the year 2003.  When we consider that for years – decades, actually – the original owner of the brand, Fassbind, had been making grappa, schnapps and other spirits, then it’s not too surprising to consider that when they first went into rums, they didn’t mess around with a single barrel bottling, but picked up a number of casks all at the same time and released them simultaneously. So far I can’t find any references to rums from ST released prior to 2003 so I think we can reasonably date the inception of their rum line to that year.

The biography of the company is reprinted below the review, and I’ll simply provide the basic details: this is a WIRR (or WIRD) rum, with the type of still not mentioned (see Other Notes, below) in 1995, on the island of Barbados.  The ageing location is also unknown – Secret Treasures has noted for some others in this series, that they bought barrels that had been aged in situ, but that’s not enough for me to make the claim for this one. Oh and it was reduced down to 42% ABV, which was in line for the period, where producers were nervous about going higher at a time when standard strength was all distributors were often willing to accept (both Richard Seale and Luca Gargano faced this problem with many of their very early releases).

Therefore, what we have here is an interesting rum from the recent past which is something of a curiosity – too “young” to warrant the archaeological excitement of a truly old rum from forty or more years in the past, yet not current enough to be eagerly snapped up by today’s Barbadian fanboy.  In fact, it’s kind of fallen through the cracks. 

Can’t say I blame them. The rum is no great shakes. The nose is good enough – in fact, it could be argued it’s the best part of the experience – a little flowery, nutty, nice background of a caramel milk shake. I liked the spices coiling gently around stronger aspects of the profile, mostly vanilla, cumin and masala. There’s a touch of lemon peel, a little glue and acetones, light fruits – pears, papayas, mangoes, ripe oranges.  Nothing outstanding, just a nice, solid nose.

To taste, it’s warm, an easy drink.  For today’s more seasoned palate, it is, in fact, rather thin…almost unappetizing. I think there may be some licorice here, but it’s so faint I can’t be sure. Crushed walnuts, molasses, cereals, caramel, nougat. Some whipped cream over a dialled down fruit salad with the flavours leached out. The crispness of some apples and green grapes mixing it up with the blandness of bananas, watery pears and papaya, and believe me, that’s pushing it.  Finish is completely meh.  Short, warm, redolent of grapes, papaya, and a touch of the spices but the vanilla, molasses, pineapple and other tart notes is pretty much gone by this stage. 

As with most rums predating the current renaissance, which almost all need a bit more boosting to reach their full potential, I believe that the flaccid strength is the undoing of this rum for the modern aficionado. The nose is fine – faint, but at least clear and discernible – and it’s all downhill to near-nothingness from there. But I say that from my perspective, and those who have always stayed with the 40% rums of the world will find less to disappoint them, though I would suggest the rum retains some of that Goldilocks’s Little Bear characteristic of Barbadian rums in general.  At the time it was made, neat sipping was less the rage than a good mixed drink in which rums were not permitted to have too much character of their own, so that might account for it.

Secret Treasures has never really been a huge mover and shaker on the indie rum scene. They have almost completely dropped out of sight (and weren’t that well known even before that), stay in small markets with their current blended rums, and the promise of their initial single cask bottlings is long gone.  If it wasn’t for long-ignored old and mouldy reviews (including this one, ha ha, yeah you can sit back down there in the peanut gallery, fella), I doubt anyone would remember, know, or much care. But in a way I wish they had stuck with it.  There’s interest out there for such things and while their selections were never top tier, consider that so many releases all took place in the early 2000s, at the same time as Velier’s and Rum Nation’s first bottlings, preceding 1423, the Compagnie, L’Esprit and all those others making waves in 2021. Even if they aren’t that well regarded now, I argue that for history and remembering the first indies, it’s occasionally useful and informative to try one just to see how the world has turned, and dammit, yes, drink it for nostalgia’s sake alone, if the other reasons aren’t enough.

(#821)(80/100)


Other notes

  • A bottle of this went for £50 on Whisky Auction website in September 2018.
  • Outturn was 1258 bottles, from three casks
  • The still: it’s not mentioned on the bottle or Haromex’s website. It tastes, to me, like a pot-column blend, not aggressive enough for the pot, not light and easy enough for pure column.  Amazon’s German site refers to it being pot still, but that is the the only such extant reference (it was confirmed that there was an operational pot still at WIRD in 1995). No other source mentions the still at all (including Wikirum and RumX). We’ll have to take it as unanswered for now

Historical background

Initially Secret Treasures was the brand of a Swiss concern called Fassbind SA (SA stands for Société Anonyme, the equivalent to PLC – the wesbite is at www.Fassbind.ch) — who had been in the spirits business since 1846 when when Gottfried I. Fassbind founded the “Alte Urschwyzer” distillery in Oberarth to make eau de vie (a schnapps). He was a descendant of Dutch coopers who had emigrated to Switzerland in the 13th century and thus laid the foundation for what remains Switzerland’s oldest distillery. 

They make grappa, schnapps and other spirits and branched out into rums in the early 2000s but not as a producer: in the usual fashion, rums at that time were sourced, aged at the origin distillery (it is unclear whether this is still happening in 2021), and then shipped to Switzerland for dilution with Swiss spring water to drinking strength (no other inclusions). In that way they conformed to the principles of many of the modern indies. 

Fassbind’s local distribution was acquired in 2014 by Best Taste Trading GMBH, a Swiss distributor, yet they seem to have walked away from the rum side of the business, as the company website makes mention of the rum line at all. Current labels on newer editions of the Secret Treasures line refers to a German liquor distribution company called Haromex as the bottler, which some further digging shows as acquiring the Secret Treasures brand name back in 2005: perhaps Fassbind or Best Taste Trading had no interest in the indie bottling operation and sold it off as neither Swiss concern has any of the branded bottles in their portfolio.

Certainly the business has changed: there are no more of the pale yellow labels and sourced single barrel expressions as I found back in 2012.  Now Secret Treasures is all standard strength anonymous blends like aged “Caribbean” and “South American” rum, a completely new bottle design and the Haromex logo prominently displayed with the words “Product of Germany” on the label.


 

May 132021
 

There are some older bottles in the review queue for products from what I term the “classic” era of the Swiss / German outfit of Secret Treasures, and it’s perhaps time to push them out the door in case some curious person ever wants to research them for an auction listing or something.  Because what Secret Treasures are making now is completely different from what they did then, as I remarked in my brief company notes for last week’s entry on the “Carony” rum they released in 2003.

In short, from a traditional indie bottler who exactingly and carefully selects single barrels from a broker and bottles those, the company has of late gone more in the direction of a branded distributor, like, say, 1423 and its Companero line. That’s not a criticism, just an observation: after all, there’s a ton of little single-barrel-releasing indies out there already – one more won’t be missed – and not many go with the less glamorous route of releasing blends in quantity, though those tend to be low-rent reliable money spinners.

But returning to Secret Treasures’ rums of “the good old days”. This one is from Venezuela:  column still product, 42% ABV, 1716 bottle outturn. The label is in that old-fashioned design, noting the date of distillation as 1992 and the distillery of origin as Pampero — but it should be noted there is a “new-style label” pot-still edition released in 2002 with a completely different layout, sharing some of the same stats, the reason for which is unknown. As an aside for the curious, the Venezuelan Pampero distillery itself was formed in 1938 and remained a family concern until it was sold to Guiness in 1991; it is now a Diageo subsidiary, making the Pampero series of light rums like the Especial, Anejo, Seleccion and Oro. Clearly they also did bulk rum sales back in the 1990s.  

So that’s the schtick. The rum tasting now. Sorry for the instant spoiler, but it’s meh. The nose is okay and provided one has not already had something stronger (I had not) then aromas of caramel, creme brulee and toffee can easily be discerned, with some light oakiness, dark chocolate, smoke and old leather.  A touch of indeterminate fruitiness sets these off, some unsweetened yoghurt, plus vague citrus — and that word is a giveaway, because this whole thing is like that: vague.

Tasting it reinforces the impression of sleepy absent-mindedness. The rum tastes warm, quite easy, creamy, with both salt and sweet elements, like a good sweet soya sauce. Caramel and toffee again, a hot strong latte, oak, molasses and a nice touch of mint. The citrus wandered off somewhere and the fruits are all asleep. This is not a palate guaranteed to impress, I’m afraid. The finish is odd: it’s surprisingly long lasting; nice and warm, some molasses, coffee, bon bons, but it begs the question of where all the aromas and final closing tastes have vanished to.  

You’re tasting some alcoholic rummy stuff, sure, but what is it? That’s the review in a nutshell, and I doubt my score would have been substantially higher even back in the day when I was pleased with less. You sense there’s more in there, but it never quite wakes up and represents. From where I’m standing, it’s thin tea — a light and relatively simple, a quiet rum that rocks no boats, makes no noise, takes no prisoners. While undeniably falling into the “rum” category, what it really represents is a failure to engage the drinker, then or now – which may be the reason nobody remembers it in 2021, or even cares that they don’t.

(#820)(78/100)


Other notes

  • Comes from a blend of four barrels
  • Sold on Whisky Auction for £50 in 2018. Rumauctioneer’s May 2021 session has a “new design” blue label bottle noted above, currently bid to £17

Historical background

Initially Secret Treasures was the brand of a Swiss concern called Fassbind SA (SA stands for Société Anonyme, the equivalent to PLC – the wesbite is at www.Fassbind.ch) — who had been in the spirits business since 1846 when when Gottfried I. Fassbind founded the “Alte Urschwyzer” distillery in Oberarth to make eau de vie (a schnapps). He was a descendant of Dutch coopers who had emigrated to Switzerland in the 13th century and thus laid the foundation for what remains Switzerland’s oldest distillery. 

They make grappa, schnapps and other spirits and branched out into rums in the early 2000s but not as a producer: in the usual fashion, rums at that time were sourced, aged at the origin distillery (it is unclear whether this is still happening in 2021), and then shipped to Switzerland for dilution with Swiss spring water to drinking strength (no other inclusions). In that way they conformed to the principles of many of the modern indies. 

Fassbind’s local distribution was acquired in 2014 by Best Taste Trading GMBH, a Swiss distributor, yet they seem to have walked away from the rum side of the business, as the company website makes mention of the rum line at all. Current labels on newer editions of the Secret Treasures line refers to a German liquor distribution company called Haromex as the bottler, which some further digging shows as acquiring the Secret Treasures brand name back in 2005: perhaps Fassbind or Best Taste Trading had no interest in the indie bottling operation and sold it off as neither Swiss concern has any of the branded bottles in their portfolio.

Certainly the business has changed: there are no more of the pale yellow labels and sourced single barrel expressions as I found back in 2012.  Now Secret Treasures is all standard strength anonymous blends like aged “Caribbean” and “South American” rum, a completely new bottle design and the Haromex logo prominently displayed with the words “Product of Germany” on the label.

 

May 102021
 

In the maelstrom of ongoing indie releases coming at us from every direction almost every month, it’s easy to overlook some of the older rums, or even some of the older companies. Secret Treasures is one of these — I had discovered their charms on the same trip where I found the first Veliers, all those long years ago, at a time when the concept of independent bottlers was a relatively small scale phenomenon. Back then I bought the company’s Enmore 1989, and both Grandma Caner and I liked it so much we polished off the thing in under a week, and started looking around for more.

Over the years I bought a few others, got a few samples and reviewed the few I scored, and then ownership changed.  The last rums Haromex (the new distributor) put out the door  before they changed the ethos of the brand was the twin St Lucian John Dore and Vendome pot still rums in 2014 and subsequent releases were radically different. The company and the Secret Treasures brand has faded from view since then, and few consider their rums great finds (when they consider them at all) as other, newer indies jostle for the place it once held (for a more complete historical picture, see below)

This is where I’m supposed to make some nostalgic Old Fart kind of comment where I wax rhapsodic about the long forgotten and unappreciated rums of yore, undisovered steals and diamonds in the rough which weren’t appreciated at the time by the aggressive young rum pros of today, blah blah blah.  Unfortunately, that’s not the case here. The rum – a Caroni, one of a few released – fell unaccountably short of the high bar set by Velier and other independents, and remains a forgotten, forgettable curiosity, noted more for the associated name than any intrinsic quality it possesses itself.

Let’s do the tasting, then, to demonstrate why somehow this thing falls down flat. The nose gives a promising indicator of things to come, but which don’t.  It immediately reeks of the characteristic petrol, tar and road asphalt in hot weather which so defines Caroni.  It is dry and sere and surprisingly hot for a near-standard-proofed rum (42% ABV), dark and with notes of sugar water, rubber, acetones, fruits – unripe red cherries and strawberries, pears and ripe green apples.  There is also a touch of vanilla and light molasses, but nothing strong or overpowering.

A salty sweet sugar water greets the tongue with warmth and firmness.  All the fleshy and watery fruits we’re familiar with parade around – pears, watermelons, white guavas, papaya, kiwi fruits, even cucumbers all take a bow.  A trace of olives and occasional whiff of strawberries and petrol are barely noticeable, so one can only wonder where, after such a promising beginning, they all vanished to. Eloped, maybe. Certainly they bailed and left the rum with nothing but memories and a good wish to lead to its inevitably disappointing denouement, which was short, breathy, light and watery, and barely registered some vanilla, brine, a fruit or two and exactly zero points of distinction.

Secret Treasures did put out a few really exceptional rums — their lack of marketing, lack of visibility and lack of distribution mostly relegated them to obscurity (the Enmore 1989 mentioned above is a case in point) — and as is usually the case with small volume bottlers, the outturn of the original line was somewhat hit or miss, and not everything they bottled was gold. This Trini rum was something of a waste of time, for example, weak, unfocused, undistinguished, practically anonymous.  Oh it was a rum all right, identifiable as a Caroni, just not much of one. Perhaps it should have been left in the barrels a few more years. Many more years. And then finished in sherry casks. And then spiced up. Then it might have had a profile I’d actually notice. But then again, maybe not. 

(#819)(78/100)


Other Notes

  • Outturn 1304 bottles.  Distilled 1996, bottled August 2003 in Switzerland. The unproven implication is that it was completely aged in Trinidad.
  • The Ultimate Rum Guide notes it as being a “West Indies Distillery” without further elaboration, and the accompanying photo is wrong. I’ve left them a note to that effect
  • Richard Seale remarked in a FB comment on this review, “Age is an important factor in the latter day success of Caroni. This one may also be blended with neutral spirit – this was a practice in Trinidad – blending an aged rum with neutral spirit but keeping the age claim!”

Historical background

Initially Secret Treasures was the brand of a Swiss concern called Fassbind SA (SA stands for Société Anonyme, the equivalent to PLC – the wesbite is at www.Fassbind.ch) — who had been in the spirits business since 1846 when when Gottfried I. Fassbind founded the “Alte Urschwyzer” distillery in Oberarth to make eau de vie (a schnapps). He was a descendant of Dutch coopers who had emigrated to Switzerland in the 13th century and thus laid the foundation for what remains Switzerland’s oldest distillery. 

They make grappa, schnapps and other spirits and branched out into rums in the early 2000s but not as a producer: in the usual fashion, rums at that time were sourced, aged at the origin distillery (it is unclear whether this is still happening in 2021), and then shipped to Switzerland for dilution with Swiss spring water to drinking strength (no other inclusions). In that way they conformed to the principles of many of the modern indies. 

Fassbind’s local distribution was acquired in 2014 by Best Taste Trading GMBH, a Swiss distributor, yet they seem to have walked away from the rum side of the business, as the company website makes mention of the rum line at all. Current labels on newer editions of the Secret Treasures line refers to a German liquor distribution company called Haromex as the bottler, which some further digging shows as acquiring the Secret Treasures brand name back in 2005: perhaps Fassbind or Best Taste Trading had no interest in the indie bottling operation and sold it off as neither Swiss concern has any of the branded bottles in their portfolio.

Certainly the business has changed: there are no more of the pale yellow labels and sourced single barrel expressions as I found back in 2012.  Now Secret Treasures is all standard strength anonymous blends like aged “Caribbean” and “South American” rum, a completely new bottle design and the Haromex logo prominently displayed with the words “Product of Germany” on the label.


 

May 062021
 

The rums of the Reunion Island company Savanna span a wide stylistic gamut, depending on the source material (juice or molasses, for they utilize both), which still made them, and how many esters stuck around for the party (this is particularly the case with the high ester still Savanna casually uses to smack the unsuspecting and unwary into next week).  

Perhaps taking a leaf out of Velier’s book, they also release a whole raft of “sets” or types – for example, the Lontan (Grand Arôme / high ester rhums based on long fermentation times of up to 15 days), Creol (aged and unaged agricoles), Intense (molasses based, occasionally finished, aged and unaged), or Métis (blends of agricole and molasses rums).  And that’s not even counting the cool-named varieties within those sets, like “Thunderstruck,” “Chai Humide,” “Wild Island,” or the utterly prosaic put-me-to-sleep-please “Belgium.” They seem to have no particular interest in releasing things at a consistent strength and you’ll find rums at standard strength right up to 67% (a 2019 creol I still get delicious nightmares about).

Unsurprisingly, there’s an enormous variation of tastes in these rums – perhaps only the Guadeloupe boys can boast anything that jumps around the flavour wheel as much. You cannot make any predeterminations on “what I expect” with this distillery, and it would be foolhardy to try.  I’ve tasted those that are heavy on fruits, others that are more creamy or yeasty or flowery or creamy or are dark, light, heavy, solid, flaky….well, you get my drift.

Still, this 57% ABV grand arôme, which was released in 2016 for La Maison Du Whisky’s 60th Anniversary (they went into partnership with Velier the following year and formed LM&V), seemed at pains to make the point yet again.  In this case, it clearly wanted to channel a cachaca duking it out with a DOK, for it nosed pretty much like they were having a serious disagreement: vegetables and oversweet fruits decomposing on a hot day in a market someplace tropical; herbs, wet grass, sweet pickles, hot dog relish (I know what this sounds like!); sugar water; iodine, papaya, strawberries; wax, brine and cucumbers in a light pimento-soaked vinegar.  I mean, seriously, does that remind you of any rum you’ve ever tried? I both liked it and wondered where the rum was hiding.

In fairness, the taste was pretty good and conformed more to the ideals. 57% was a good strength for it, and even with the slight roughness of it being unaged, it wasn’t savage, just warm and firm. It tasted initially of brine and olives and then did a switcheroo to light anise and sugar water, fresh sugar cane sap bleeding off the stalk, combined with the tartness of unripe white fruit (guavas, soursop, pears), orange peel and some delicate flowers.  A touch of caramel, toffee, breakfast spices, ginger, nutmeg, rosemary and cinnamon, maybe. It fell apart on the finish, alas – that was short, watery, thin, somewhat sweet and lacking any of the complexity with just some herbs, mint, dill, anise and swank drifting away into nothingness. 

In other words, the rum started out strong – and startling…that nose really was something – and then each successive stage was weaker than the one before it.  That it had more complexity and style than most whites is undeniable, it just wasn’t assembled that well (which is a purely personal opinion, of course).  Why LMDW would release an unaged Savanna rum for a major anniversary at a time when Reunion wasn’t much appreciated and super-aged rums were much more likely to attract attention and money, is anyone’s guess. It’s also a peculiarity of the rum that it comes from molasses but through some weird alchemy of the process, actually tastes more like an agricole, which I’m sure you’ll admit is quite a neat trick.

The Fat Rum Pirate in his four-star 2017 review of this rum, remarked “This won’t be for everyone but [..] but whilst similar to other high ABV whites, it has enough going on to be different.” That encapsulates my own feelings as well: while I enjoy (and sometimes fear) the untamed ferocity of the clairins, the Guyanese and Jamaican unaged crazies, or the more refined French island blancs, I also appreciate something original which has the courage to go off on a tangent, before somehow coming together as a recognizably good rum.  This one shows that happening in fine style and I’m happy to have had the chance to try it.

(#818)(82/100)


Other notes

  • The LMDW 60th Anniversary release has a 1,000-bottle outturn.  Bottle number noted on the label
  • As before, thanks and a hat tip to Nico Rumlover for the sample. His unscored tasting notes can be found here.

Opinion

I’ve heard it bruited about from time to time (by the social media commentariat and never-silent chatterati) that rums which sport labels with [a number plus the word “Anniversary”] are presenting a deliberately misleading faux-age-statement.  I completely understand how any minor confusion could arise – when a rum says “50 Years” in large attention-grabbing typeface and then the Lilliputian word “Anniversary” barely visible below that, then the case is easy to make (looking at you, El Dorado, ignoring you, Plantation).

In the main, however, I disagree with the premise. It presupposes an erroneous and all-encompassing assumption of blinkered stupidity by rum drinkers who can’t differentiate the word “anniversary” from the term “years old” when buying something upscale.  Sometimes, such commentators really should extend consumers the courtesy of not thinking they (the consumers) automatically morons just because they (the talkers) know a smidgen more. Though to be fair, consumers really do owe it to themselves as well to pay close attention to what they’re buying.

May 032021
 

This is not the first Demerara rum that the venerable Italian indie bottler Moon Import has aged in sherry barrels: the superb 1974 30 Year Old, and several other over their limited rums releases, have also shared in this peculiarity.  However, the results are somewhat hit or miss, because while the 30 YO scored a solid and deserved 90 points, this one doesn’t play in that league, however well-aged it may be. It’s entirely possible that this is because the rum is not an Enmore still rum at all, as the label implies, but from the Versailles single wooden pot still.

One wonders if the rum’s profile can settle this, since I’ve noted that labels from Moon Import tend to be rather careless in their wording (when a Port Mourant rum can be referred to as a “rum agricol” you know somebody is asleep at the wheel). Is this Versailles pot or Enmore coffey? Indifferent rum-geeks around the world want to know.

Let’s take a hard look at the dark gold-brown 46% ABV rum, then. The aromas are not helpful: there’s some dialled down licorice, aromatic tobacco, leather and smoke at the beginning, but none of the characteristic raw lumber, sawdust and pencil shavings of the Enmore still.  The fruits are dark and piquant – prunes, blackberries, stewed plums, plus unsweetened chocolate, coffee grounds and salted caramel. It’s more raw and intense than the DDL’s own Enmore 1993 22 YO  from the first release of the Rares, and I have to admit that Moon’s rum had more in common with DDL’s Versailles 2002 13 YO than the Enmore itself. In particular, the attendant notes of musty cardboard, fried bananas and overripe pineapple do not suggest the coffey still.

What about taste? Oddly, for a nose that bugled its own assertiveness, the palate is much less aggressive, and really lacks heft in the trousers. Still, there’s something there: the old worn leather of sweaty Clarke’s shoes, some more dark fruits (raisins, dates, prunes, all very ripe); briny tastes, caramel, unsweetened molasses, sweet soya sauce.  Not much else, and that’s disappointing, really.  Even continentally aged rums can have more complexity than this. And what of the sherry influence? Not a whole lot, sorry to report, marked mostly by its inconclusiveness, leading to a finish that is tolerably pleasant (it’s not sharp or bitchy), warm, fruity, bready (like a hot yeasty loaf fresh out of the oven) but really not that distinguishable.

So on balance, I’d suggest Moon Imports  really is a Versailles single wooden pot still rum – too many of the subtle Enmore notes are missing (I’ve argued before it’s a bit more elegant than the other two stills which tend to a more elemental brutalist profile). Is it worth the £150 it sold for on Rumauctioneer in September 2019?  That’s harder, since everyone has favourites, not just among the stills, but the indies that release them and the years from which they hail. I’d suggest that for a rum from the 1980s, for its historical value (1980s single cask rums are getting rarer all the time), released by Moon Import which has a long history of careful selections, yes, it is.  For the taste profile and its proof point, perhaps not so much. 

(#817)(83/100)


Other Notes

  • Serge Valentin has probably reviewed more 1988 Enmore rums than anyone else around (six, covering a period of many years) and nowhere does he mention any confusion between the two stills.  Marius Elder of Single Cask Rum and Marco Freyr of Barrel Aged Mind probably did the best listings of them all, including (where known) whether they were Versailles or Enmore still rums, but neither has reviewed many yet (note that links provided here require searching for “1988”).
  • Thanks to Nicolai Wachmann of Denmark for the sample

Opinion

Moon Import’s website provides nothing on this rum, perhaps because a web presence wasn’t a big thing back in 2011, perhaps because good records weren’t being kept, or perhaps (worst of all) because accurately curating one’s back catalogue is not seen as anything important…a not-uncommon attitude among indies to this day, and one capable of driving me into transports of rage any time it is casually tossed out there for popular consumption. When will it ever become common for these old houses to properly research and list their older releases, and why is it considered of such low importance? FFS, people….

That kind of information is needed, because, again like the Moon’s PM 1974, the label is a problem.  There was only a single 1988-2011 release made, and that’s this one with the bird on the label, noted as being an Enmore….and yet is also stated as being a pot still product. The RumAuctioneer item description from September 2019 says it’s a Versailles because “…the Enmore distillery closed in 1993, with its wooden coffey still and the Versailles still moved first to Uitvlugt and then to Diamond in 2000…” Which is true except that a label mentioning a rum as being both an Enmore and a pot still clearly does not have unambiguous lock on historical detail, not least because there was also a still called the Enmore still onsite at the same time.  So which factoid are we to take as the right one?

Moon Import could rightfully say “both” – the Versailles still was at Enmore, so putting one name and one still type on the label is completely correct. Maybe I’m being overly critical.  But consider that these details have a way of spreading to other informational sources that are also now being referred to as research tools. The new app Rum-X correctly notes this as being an Enmore (Versailles) distillery rum and a 660 bottle outturn….but then goes on to say it was distilled on a Double Wooden Pot still, which of course is neither of the other two, but the PM still, thereby exacerbating the confusion. An ebay listing in Italy didn’t mention the still of origin at all. 

For the majority of rum drinkers, this is a complete non-issue.  They’ll see the years, the age, the indie, and buy it (or not) if they can.  For the discerning deep-diving rum fan who counts his money very carefully before dropping that kind of coin on an old rum, the lack of consistency, and confusion about the details, is a potential deal breaker. If you can’t nail the provenance down concretely, then it’s a dangerous buy, and that goes for a lot more than just this one rum.

Apr 292021
 

The small Martinique brand (once a distillery) of Dillon is not one which makes rhums that raises fiercely acquisitive instincts in the cockles of anyone’s hearts, if one goes by the dearth of any kind of online commentary on their stuff. When was the last time you saw anyone, even on the major French language Facebook rhum clubs, crow enthusiastically about getting one? And yet Dillon has a complete – if small – set of rhums: aged versions, blancs, mixers etc.  And those that I have tried (not many, which is my loss) have been quite good. 

Today’s subject is not a distillery brand, but from one of the independents, Florent Beuchet’s Compagnie des Indes.  Long time readers of these reviews will know of my fondness for Florent’s selections, which mix up some occasionally interesting offbeat rums with the more common fare from Central America and the Caribbean that all the indies bottle.  For example, there was the Indonesian rhum released in 2015, the recent 10-Cane rum, rums from Fiji, some from Guadeloupe, and even Guatemala. 

So here is a rhum from Dillon, which nowadays has its distillation apparatus located in Depaz’s facilities (see biographical notes, below), and this makes Dillon more of a brand than a complete cane-to-cork operation. It’s a single barrel offering, 2002 vintage which was aged in Europe for 9 years of the total of 13, bottled at a quiet 44%. Note that two Dillon barrels were bottled in 2015, MA56 with a 298-bottle outturn, and MA67 with 322, but my sample didn’t mention which it was so I contacted the source, the Danish rum tooth fairy Nicolai Wachmann…and it was MA67 for those who absolutely need to know.

Whatever the case, I must advise you that if you like agricoles at all, those smaller names and lesser known establishments like Dillon should be on your radar. Not all of the rhums they make are double-digit aged, so those that are, even if farmed out to a third party, are even more worth looking at. Just smell this one, for example: it’s a fruitarian’s wet dream. In fact, the aroma almost strikes me like a very good Riesling mixing it up with a 7-up, if you could conceive of such an unlikely pairing. Lighter than the Savanna HERR and much more delicate than even a low-strength Hampden, it smells crisp and very clean, with bags of pineapple slices, green grapes, apples, red grapefruit, bubble gum and lemon zest, all underlaid by a nice nutty and creamy white chocolate and some vanilla and flowers.

Strength is a major component of the assessment of a rhum like this.  44% is the wrong ABV for a woody and character-laden deeper rum like, say a Port Mourant (I think – your mileage may vary), but for a lighter and more scintillating agricole such as the Dillon, it’s spot on. Much of the nose bleeds over to the taste: sprite, grapefruit, lemon zest, pineapples, strawberries, and also ripe mangoes, green grapes, apples, pears and a touch of cinnamon and vanilla.  At first it feels too light, too easy, but as one gets used to the underlying complexity and balance, a really well-assembled piece of work slowly comes into focus. And this is the case even on the finish: it’s tight, medium-long, and always completely under control, never overstaying its welcome, never being bitchy, never hurrying off before the last bit of flavour – citrus peel, vanilla, whipped cream, pineapples – is showcased.  

In short, though released some years ago and getting harder to find, I think this is one of those rhums that got unnecessarily short shrift from the commentariat then, and gets as little now – because it’s something of a steal. Dillon may be off the map for all those people who love posting pictures of their latest acquisitions from Hampden, WP, Fiji, Foursquare or the ultra-aged indie-release of a wooden still rum; and it barely registers in comparison to better known agricole makers like Saint James, Clement, Damoiseau, Neisson or JM (among others).  I just think it should not be written off quite so fast — because even for a single barrel release where singular aspects of the cask’s profile is what led to its selection in the first place, it’s a flavourful, well-layered, well-balanced dram that is at that a near perfect strength to showcase its attributes. And there are really quite a lot of those, for anyone desirous of checking out a lesser known marque.

(#816)(86/100)


Other notes 

Dillon was established in 1690 when the site of the distillery in Fort de France was settled by Arthur Dillon, a soldier with Lafayette’s troops in the US War of Independence. A colonel at the age of sixteen, he married a well-to-do widow and used her funds to purchase the estate, which produced sugar until switching over to rhum in the 19th century. 

The original sugar mill and plant was wiped out in the 1902 volcanic eruption of Mont Pele, and eventually a distillery went into operation in 1928, by which time there had been several changes in ownership.  In 1967 Bordeaux Badinet (now Bardinet / La Martiniquaise Group) took over, the mill closed and the original Corliss steam engine and the creole column still was sent up the road to Depaz…so nowadays Dillon continues growing its own cane, but the distillation and bottling is done by Depaz, which is owned by the same group.

Dave Russell of Rum Gallery, who actually visited the distillery, remarked that the creole single column still is still in operation and is used specifically to make the Dillon marque, perhaps in an effort to distinguish it from Depaz’s own rhums.