Jun 082021
 

The Stroh 160 is the North American version of the famed Austrian 80º punch in the face.  In Austria, where it was first made in 1832 by Sebastian Stroh when he came up with the “secret combo of herbs and spices” (sound familiar?), it remains a cultural institution and has actually got some form of a protected designation there. In Europe it is seen as a bartender’s mix for ski resorts because of its use in the hunter’s punch, or Jagertee, while in the US its use centers around cocktails like Polynesian- or tropical- themed drinks that require an overproof rum — that said, my own feeling is that in the last decade it has likely seen a falling popularity in such uses, since powerful high-ABV rums from Guyana and Jamaica have become more common and accessible (my opinion only). 

That it is strong and an overproof is never seriously in doubt, because even a gentle sniff provides all the redemptive power of a sledgehammer to the kneecap, and all the attendant subtlety of the follow-up question that encourages you to spill the beans. This subtlety (in rum terms) is mostly composed of vanilla ice cream and some breakfast spices like cinnamon and nutmeg and allspice. It does present a few additional notes of light citrus, sour yoghurt, perhaps ginger.  But all that doesn’t really matter – the force of the ABV and the omnipresence of vanilla just flatten everything else, so maybe it’s just my overactive imagination kicked into overdrive by the heat and the intricate contortions of my burnt-out nasal passages that provide the notes.

Strictly speaking, no sane person of common sense drinks an overproof like this neat, since the punch bowl or cocktail is where it is destined anyway, but your fearless and witless reviewer has never been known for either, so here goes. To taste, it’s a raging maelstrom of not-much-in-particular. Again, the vanilla, no getting away from that; some salt, crushed almonds, butterscotch, caramel and cinnamon. A whiff of lemon zest zooms past. There’s really not much else here, and overall, it tastes quite straightforward — a spiced rum boosted with C4. The finish, however, is epic. It lasts forever, and clearly the makers were inspired by Stroheim, because you could walk into “Greed,” take a sip of this stuff from your hip flask, and still be belching out vanilla fumes at the end. 

Stroh has, since about 2016 or so — certainly since my original review in late 2012 when I named it a spirit — ceased using neutral alcohol (some references suggest grain alcohol, others beets) to form the base of its flagship product and begun to use alcohol distilled from molasses. This is what allows it to use the word “rum” on the label now.  However, since this bottle hails from North America and dates back to 2017, what might not pass muster in Europe could possibly find fewer obstacles out west, since the TTB has never been known for either understanding or rigorous enforcement of logic in allowing rum labels through its gate.

I’m okay with calling it a rum, as long as the molasses origin is true. In any event, I’ve always taken the position that such casual castoffs from all the major spirits categories deserve a resting place, the poor bairns, and so I gather them into the fold.

Even with the spices, It qualifies as a rum tasting drink…sort of. Scoring it, I was surprised to see I came up with pretty much the same points as eight years ago. Can’t really do otherwise, mind: it has rummy notes, the spiced flavours are reasonably well integrated, it tastes decent enough once it calms down and you find your voice; and on a cold night this thing would warm you up faster than your significant other could dream of. The Stroh is not a complete failure by any means, just a very strong, polarizing one that some people will like and others won’t. I kind of don’t, but almost do, and maybe that’s just me.

(#827)(74/100)


Other Notes

  • It is unknown where the molasses originates, or where the distillation takes place.  Since early records state that Stroh had a distillery in Klagenfurt, it’s possible they buy the molasses and do it themselves.
  • Ageing of any kind is also unknown. My money is on “rested, not aged.” No proof, though, so if anyone knows something concrete, leave a comment.

Other Notes – Background on Inländer rums and Stroh

Stroh may have great name recognition, but in modern rum circles there’s always been that air of slightly seedy disreputability about it, in spite of how long it’s been around. Few have actually written anything about the stuff, and even the Old Guard early online writers like Tatu Kaarlas, Dave Russell, El Machete, Matt Robold, Josh Miller, Scotte, Rumpundit and Chip Dykstra never got around to penning a review. And on reddit there isn’t a whole lot beyond people’s traumatized recollections or timid inquiries, as if nervous the rum might hear.

So what is Stroh, exactly, and who makes it?

The company and its eponymous product is an Austrian spiced / flavoured spirit that is one of the last surviving remnants of the European spiced and inländer (domestic) “rums” from the mid 1800s, that were sometimes known as rum vershnitt. The two types of rums are now clearly separate, however with modern Austrian/EU rules defining what a “Domestic” rum can be. Back in the day, the distinction seems to have been much more fluid and even interchangeable.

The category varied: some were cheap base rums or neutral spirits which were then boosted with high ester Jamaican rums for kick and character; others, like Stroh, added herbs and spices and flavourings and called it a recipe, a proprietary formula. The large colonial nations like Britain and France and Spain, with secure sources of molasses and rums of their own, saw no reason to go down this road, which is why Stroh and its cousins remains a peculiarity of Central Europe in general, and Germany and Austria specifically (Flensburg in north Germany was particularly famed for this kind of “rum” and had several large and well known companies which made them). Inländer rums were extremely popular in the pre-WW2 years, and one can still find their descendants (Tuzemak, Badel Domaci, Casino 50 and Croatian Maraska Room); I believe that Rhum Fantasias from 1950s and 1960s Italy were an offshoot of the practice, though these are now artifacts and no longer made in quantity, if at all.

As noted, Stroh was formed in 1832 in southern Austria and eventually located itself in Klagenfurt, the main town of the region. Its recipe proved very popular and for the next century and a half it continued under the direction of the family members.  Various changes in design and presentation and bottle shapes were introduced over the decades, and different strengths were sold (at this time there are five variants – Stroh 38, Stroh 40, Stroh 54, Stroh 60 and Stroh 80 – these numbers represent ABV, not US proof). The company grew steadily up to the 1980s and expanded its sales internationally, and eventually sold itself to the Eckes Group in the mid-1990s.  Eckes was an oils, tartar and spirits production company founded in 1857, and went into fruit juices in the 1920s as well, and after German unification the company re-oriented itself so decisively with fruit juices that is divested itself of the spirits portion of the business, which allowed the CEO, Harold Burstein to initiate a management buyout of Stroh and reorganize it. That’s where things are now. 


 

Aug 302010
 

First posted 30th August 2010 on Liquorature.

When I was discoursing about rums with a Calgary Co-op liquor sales manager (in my normal sneering way, and for the usual reason), I asked about this odd little label from Austria, because, with my penetrating insight and encyclopedic knowledge, I was aware that Austria didn’t have any sugar cane fields  — Andrea from the cashier’s till was called over, and noted flatly (in that no-nonsense way that people use to inform you they know the Truth even if you’re too ignorant to), that she’d had them all, tried the lot, was Austrian into the bargain on her mother’s side, and Stroh was quite simply the best spiced rum in the world, bar none (except perhaps another Stroh). Abashed into silence and trembling meekness at this powerful and unambiguous endorsement and the fierce look of “Agree with me if you want to live,” I tried to recover my backbone from the yellow paint in which it was soaking, and bought the bottle.

This illustrates the sad state to which us rum lovers have been forced into, in this whisky loving city: we’re so desperate to try something new, that we are pitifully grateful for any new rum that passes through the local shops.  Not the low or mid range from an established maker, but something genuinely new. I ruefully concede that Stroh’s meets every criteria except one: I’m not entirely convinced it actually is a rum.  Oh, it says it is, and it has the suitable origin in sugar cane by-products, whatever those might be (originally it was made from a diluted ethanol base), but note I don’t say sugar cane juice, or molasses. The problem was that when Sebastian Stroh started making this little concoction in Klagenfurt in the early 1830s, Austria was not participating in the scramble for Africa (or anywhere else), and thus lacked tropical colonies from where they could get the raw materials.  So he added his own spices and flavour and additives in order to make an ersatz molasses taste, and created a domestic rum which eventually became something of a national tipple.  Can’t fault the Europeans for trying to make a good likker, I suppose: I just wish they wouldn’t pretend this was the real McCoy.

Stroh’s is made in several varieties: the 80% variation (who the hell would drink this firewater, honestly?), 60%, 40%…I had bought what I thought was the tamer 54% version which apparently is the most popular (I expect outraged posts stating that this is the wimpy stuff and how real men drink the 80%), and was the only bottle for sale anyway. At half a litre for $35, that’s a mid-ranger, and in spite of my doubt regarding overproofs (what’s the point, beyond cooking, creating cocktails, making college freshmen drunk faster or simply causing pain?), it did, as new rums usually do, intrigue me.  Curiosity, I fear, will be the end of me one of these days, no matter how careful I am.

Good thing I was cautious.  Scarfing Keenan’s excellent brunch the next day, I cracked the bottle and I swear the alcohol wanted to strangle me right on the spot.  I’ve had some unique and aggressive rums in my day (Bundie and Pyrat’s to start), but this took distinctiveness to a whole new level.  The smell on this thing was like – and I swear this is true – plasticine. I thought for a moment I had entered a time warp and was back in primary school dicking around with play-do. The assault on my nose was so swift and savage that I shuddered, avoided Keenan’s smirking eyes, and poured a shot at arm’s length over ice: The Hippie complains that ice closes up a drink when one should leave it open, but the poor man is a fan of civilized whisky for retired country gents and has never been boinked over the head and had his nose speared by this raging Austrian drink.  You could make out some cinnamon notes and a hint of ginger when your schnozz was reluctantly returned to you, but the truth was that I thought this a vile, underspiced and overstrength drink that should under no circumstances be had “just so.”  Forget the ice.  Forget nosing, smelling, checking for legs or anything fancy. Drown this one in cola, in sprite, in juice or anything else, and quickly.  But I must make this observation: in a cola (a lot of cola), Stroh’s tastes like a damned ginger ale. Plasticine flavoured ginger ale that gives you a buzz. Weirdest thing. Not entirely a loss, therefore.

Of course, it was only later, doing my research and putting my notes together, that I read it was supposed to be used as a cooking ingredient for cakes and rumballs, as a cocktail base and a mixer with other things to produce smoother drinks of some power (like the B52).  It’s not a drink to be had neat (sure…now they tell me). Well, maybe.  Rums do have this thing about being equal part sippers and equal part mixers, and their plebian origins make it difficult to distinguish which is which, sometimes. I’ll be the first to concede that as an overproof rum, Stroh – any one of the overproof offerings – is not for the meek and mild or those who haven’t seen “300” at least five times.  Stroh’s is a hairy friggin’ barbarian of a drink, a dirty, nasty, screaming crazy, wielding a murderous nose-axe meant to do you serious harm and destroy your sight.  It’s one of the most distinctive liquors I’ve ever had, and while I may not like it much, I ruefully laugh as I recall my encounter with it, will give it due respect and a wide berth from here on in.  Austrians, other Europeans and Andrea are welcome to have it and enjoy it (although, what the hell, I still have to finish my bottle so Ill probably go back to be bashed around a bit one of these days when I’m in a masochistic mood), and if I have one in my house one day, I’ll serve it to him (along with the Coruba).

But I gotta tell you: I don’t care what they call it, or what its antecedents are – a rum, this one really is not.

(#034)(Unscored)