Ruminsky

Aug 262021
 

Cadenhead, in their various rum releases stretching back a hundred years or more, has three major rivers running into the great indie rum ocean, each of which has progressively less information than the one before it:

  • The cask strength, single-barrel “Dated Distillation” series with a three- or four-letter identifier and lots of detail on source and age; I submit these are probably the best and rightly the most sought-after rums they release.  The only question usually remaining when you get one, is what the letters stand for.
  • The Green Label series; these are usually single-country blends, sometimes mashed together from multiple distilleries (or stills, or both), mostly from around the Caribbean and Central/South America (they’ve gone further afield of late).  Here you get less detail than the DDs, mostly just the country, the age and the strength, which is always 46% ABV. I never really cared for their puke yellow labels with green and red accents, but now they’re green for real. Not much of an improvement, really.
  • Classic Blended Rum; a blend of Caribbean rums, location never identified, age never stated (not  on label or website), usually bottled at around 50% ABV. You takes your chances with these, and I’ve only ever had one, and quite liked it.

The subject of today’s review is a Green Label Barbados. This is not the first time that this series (which Cadenhead releases without schedule, rhyme or reason) has had a Barbadian rum in it: in fact, I had looked at a Barbados 10 year old back in 2017.  There are at least seven rums that I know of in that series, not counting the full strength “Dated Distillation” collection, and I think they have an entrant from every distillery on the island between the two collections except St. Nicholas Abbey (which doesn’t export bulk). Most of the Greens are from WIRD or Mount Gay, while Foursquare is rather better represented of late in the DDs.

Which one is this, then? As far as I know, it’s a WIRD rum done in the Rockley style, based on these data points: Marco Freyr’s research, Marius Elder’s Rockley tasting based on research of his own, the year of distillation (1986 is a famous year for the Rockley style), and my own tasting – none of which is conclusive on its own, but which in aggregate are good enough for government work, and I’ll stand behind it until somebody issues the conclusive corrective.

I say it’s a Rockley style (see below for a historical recap), which is an opinion I came to after the tasting and before looking around for details, but what is it about its profile that bends my thinking that way?  Well, let’s get started and I’ll try to explain.  

Nose first: It’s both sharp and creamy at once, with clear veins of sweet red licorice, citrus, sprite and fanta running through a solid seam of caramel, toffee, white chocolate, almonds and a light latte. Letting it open up brings forth some light, clean floral scents, mint, sugar water, red currants and raisins, which the Little Caner grandly dismissed under with the brief title of “oldie fruity stuff.” (You can’t impress that boy, honestly).

The palate is interesting: it’s clean, yet also displaying some of the more solid notes which would suggest a pot still component; it retains the sharp and crisp tartness of unripe fruit – red currants, raspberries, strawberries, mangoes. Here the caramel bonbons and toffees take a back seat and touches of brine, pimentos and balsamic vinegar suggest themselves. Leaving it alone and then returning, additional notes of marzipan, green grapes and apples are noticeable, and also a rather more marked oak influence, though this does not, fortunately, overwhelm. The finish is dry, sweet and salt, with some medicinal iodine flashes, plus of course the oak, fruits and licorice, nothing too earthshaking here.

The rum as a whole is not unpleasant at all, and yes, it’s Rockley style — if you were to retry the SMWS R6.1 from 2002 (“Spice at the Races”) and then sample a few Foursquares and a MG XO, the difference is clear enough for there to be little doubt. Surprisingly, Marius felt the herbal and honey notes predominated and pushed the fruits to the back, while I thought the opposite. But he says and I inferred, that this is indeed a Rockley.

I think the extended maturation had something to do with how well it presented: even accounting for slower ageing in Scotland, eighteen years was sufficient to really enhance the distillate in a way that the older Samaroli WIRD 1986 released two years later somehow failed to do. It’s rare, unfortunately (we don’t know the outturn), but it’s come up for auction on whisky sites a few times and varies in price from £80-£120, which I think is pretty good deal for those who like Barbadian rums in general. This rum from Cadenhead is not a world beater, but it’s quite good on its own terms, and showcases an aspect of Barbados which is nice to try on occasion, if only for the variety. 

(#845)(85/100)


The Rockley “Still”

(This section will not be updated, and has been transferred to its own post, here, to which all subsequent information will be added)

Many producers, commentators and reviewers, myself among them, refer to the pot still distillate from WIRR/WIRD as Rockley Still rum, and there are several who conflate this with “Blackrock”, which would include Cadenhead and Samaroli (but not 1423, who refer to their 2000 rum specifically as simply coming from a “pot still” at “West Indies” – Joshua Singh confirmed for me that it was indeed a “Blackrock style” rum).

They key write-ups that currently exist online are the articles that are based on the research published by Cedrik (in 2018) and Nick Arvanitis (in 2015) — adding to it now with some digging around on my own, here are some clarifications. None of it is new, but some re-posting is occasionally necessary for such articles to refresh and consolidate the facts.

“Blackrock” refers to WIRD as a whole, since the distillery is located next to an area of that name in NW Bridgetown (the capital), which was once a separate village. In the parlance, then, the WIRD distillery was sometimes referred to as “Blackrock” though this was never an official title – which didn’t stop Cadenhead and others from using it. There is no “Blackrock Still” and never has been.

Secondly, there is a “Rockley” pot still, which had possibly been acquired by a company called Batson’s (they were gathering the stills of closing operations for some reason) when the Rockley Distillery shuttered — Nick suggests it was transformed into a golf course in the late 1800s / early 1900s but provides no dates, and there is indeed a Rockley Resort and golf club in the SE of Bridgetown today. But I can’t find any reference to Batson’s online at all, nor the precise date when Rockley’s went belly-up — it is assumed to be at least a century ago. Nick writes that WIRD picked up a pot still from Batson’s between 1905 and 1920 (unlikely to be the one from Rockley), and it did work for a bit, but has not been operational since the 1950s.

This then leads to the other thread in this story which is the post-acquisition data provided by Alexandre Gabriel. In a FB video in 2018, summarized by Cedrik in his guest post on Single Cask, he noted that WIRD did indeed have a pot still from Batson’s acquired in 1936 which was inactive, as well as another pot still, the Rockley, which they got that same year, also long non-functional (in a 2021 FB post, WIRD claims a quote by John Dore’s president David Pym, that it’s the oldest rum pot still in the world, which I imagine would miff both DDL and Rivers Royale). According to their researches, it was apparently made by James Shears and Sons, a British coppersmith, active from 1785 to 1891. What this all means, though, is that there is no such thing as a rum made on the Rockley still in the post-1995 years of the current rum renaissance, and perhaps even earlier – the labels are all misleading, especially those of the much-vaunted year 1986.  

The consensus these days is that yet a third pot still — acquired from Gregg’s Farms in the 1950s and which has remained operational to this day — provided the distillate for those rums in the last twenty years which bear the name Blackrock or Rockley. However, Cedrik adds that some of the older distillate might have come from the triple chamber Vulcan still which was variously stated as being inactive since the 1980s or 2000 (depending on the interview) and it was later confirmed that the most famous Rockley vintages from 1986 and 2000 were made with a combination of the Vulcan (used as a wash still) and the Gregg (as a spirit still). 

Yet, as Cedrik so perceptively notes, even if there is no such thing as a Rockley-still rum, there is such a thing as a Rockley style. This has nothing to do with the erroneous association with a non-functional named still.  What it is, is a flavour profile.  It has notes of iodine, tar, petrol, brine, wax and heavier pot still accents, with honey and discernible esters.  It is either loved or hated but very noticeable after one has gone through several Barbados rums. Marco Freyr often told me he could identify that profile by smell alone even if the bottler did not state it on the label, and I see no reason to doubt him.

As a final note, the actual, long non-functional Rockley still has long been sitting on the WIRD premises as a sort of historical artifact.  In November 2021, it was noted they were shipping it off to a coppersmith in France for refurbishment, with view to making it useable again.


 

Aug 232021
 

Rumaniacs Review #126 | 0844

Like so many lightweight blends predating the 21st century rum renaissance, which were sold under inviting names just to move cases which the rum’s inherent quality itself could not, this “premium” rum has a sailing ship prominently displayed on the label. Though it could as easily have been a pirate, a coconut tree, a beach, or all of the above at once, plus a chest, a peg leg and a parrot added for good measure. It doesn’t change the fact that it’s not from the island of Tortuga (north of Haiti): nor is it from the Cayman Islands (500 miles to the west), because the blending and bottling — of unspecified distillates — actually happens on Barbados – or it did, when this bottle was released.

Such was the state of subtly misleading label design in 1984 and the later 1980s when the Tortuga Rum Company was formed and began blending rums to sell on cruise ships and duty free stores around the Caribbean.  Not a single thing is wrong, and yet everything is. Perhaps fortunately, it is now no longer easily available to mislead people into what the word premium means, because these days the company concentrates more on making rum cakes (of which this apparently is a key ingredient).

That said, although it is mostly absent from online emporia where many do their shopping these days, the company still has a stable of flavoured and light blended rums available in the ships and shops noted above. And such older bottles as this one can still occasionally be sourced around the world, as witness an enthusiastic gent leaving a five-star comment (“Absolutely a great rum, the best I have had in fact”) on the Whisky Exchange as late as 2019, and my own quickie review here, based on a bottle from the 1990s sourced in 2018 in Europe. 

Colour – Amber

Age – 5 Year Old Blend

Strength – 43% ABV

Nose – I’m not entirely chased away…it’s not too shabby. Light and easy, mostly molasses, caramel, toffee, leavened by the light notes of coconut shavings, honey and nougat. Some dark fruit – raisins, blackberries, ripe cherries. 

Palate – Again, light, with some firmness lending it a bit of authority and solid tastes. Nougat, honey and coconut, like those white Ferrer or Raffaello confectioneries my much-loved chocoholic daughter can’t get enough of. There’s some sharper fruits here — ripe pears, apples, berries — as well as a touch of salted caramel and molasses, and brown sugar in a hot latte. Nice.

Finish – Warm oily, sweet, smooth. No problem.  Honey again, coconut shavings, a raisin or two, but for me to tell you there’s more would be reaching.

Thoughts – Given my despite for its blandly inoffensive white sibling, I didn’t walk in here expecting much.  But it wasn’t half bad – a completely unadventurous and reasonably tasty light sipping rum of which not much is asked and not much needs be given.  Maybe it’s sold in the right places after all. 

(77/100)


Other Notes

  • The Tortuga rum is not named after the island, but to commemorate the original name of the Cayman Islands, “Las Tortugas,” meaning “The Turtles.”
  • The company was established in 1984 by two Cayman Airways employees, Robert and Carlene Hamaty, and their first products were two blended rums, Gold and Light. Blending and bottling took place in Barbados according to the label, but this information may be dated as my sample came from a 1990s bottle. The range has now expanded beyond the two original rum types to flavoured and spiced rums, and even some aged ones, which I have never seen for sale and are therefore likely to remain sold only on ships and duty-frees. In 2011 a Jamaican conglomerate acquired a majority stake in Tortuga’s parent company, which, aside from making rums, also created a thriving business in rum cakes and flavoured specialty foods.
  • in 2023 a gent on reddit posted a picture of a presentation bottle of this rum. No additional info was provided, however.
Aug 192021
 

Introduction

Lists are great. I love good lists. I’m a complete list junkie. I collect lists. As a blogger and a writer, I find myself not only perusing them, but making them (lists of lists, so to speak) and have several of my own in my personal faves collection, and somewhere in there I have a list of the ten best lists as well…as well as, no surprise, the ten worst. Even when I despise the nonsense in a list, I can’t help but read it right to the bottom. 

Lists, however, have to be approached with some caution.  From the prevailing comments over some of the “Ten Best…” lists I have seen over the last few years, it’s clear that the misconceptions of what they are, and the understanding of their very real limitations, is not always clearly understood. So today let’s examine the matter in somewhat more detail.  

First of all, what kinds of lists are we talking about?  For the purpose of this opinion I classify them as follows:

  • Magazine Lists
  • Award Winners’ Lists
  • Bloggers Lists
  • Any other lists

We’ll examine each in their turn to see the issues that they have.


Magazine “Best of…” or “…To Try” Lists

These are list pulled together by people who generally have exactly zero standing in the rum community. They do not contribute, do not engage, and are usually unknown (we all know who the real commentators on and contributors to the great discussions of our time are). For the most part they are self-styled, self-annointed and self-appointed “lifestyle” or “food and drink” “ambassadors” who are trying to make a buck, which is fine, but lack much in the way of credibility, which isn’t.

The origin of such lists varies. Some are commissioned. Some arise organically. Few if any can be trusted, as this exchange on FB showed, when asked with a mixture of irritation and pathos, what the ten best rums in the world were.  A list recently went up speaking about countries making the world’s best rum. And to show the utter unkillabitility of the idea of lists, in January 2021 Uproxx.com posted an epically useless list with the grandiose title of “10 Bottles of Rum Actually Worth their $90 price tags,” and Delish, not wanting to be left out, produced an almost equally cringe-worthy exhibit of their own, this one, clearly showing that list makers’ moronic tendencies and sloppy research had not only hit rock bottom but was actively questing for shovels (FB denizens took the two lists apart here and here).  These lists were equalled only by the Gentleman Journal which produced one called “The Best Bottles of Rum to Challenge your Inner Hemmingway” which a merciful netizen had the sense to only post to the FB Spiced Rum Club which is pretty much where it belonged.

One silly list of “ten best rums” I remember from several years back ended up being the writer talking to a bartender on a cruise and regurgitating it wholesale. Another list was heavy on the South American rums – many of which I had never heard of before – and when a deeper check into the background of the author was done, it became clear that he was in fact a resident of those parts, knew little else, but conveniently made no disclaimer or acknowledgement of the list’s limitations – it was just dumped out there. Whether a fest or an institute, a published author or an online blogger or a lifestyle writer, then, the limitations of the list must be included, but rarely are (and this is why one of the few such productions I ever cared for was Tony Sachs’).

The reason such lists are dangerous is because they purport to be educational, but are nothing of the kind. They present their information without context, try to reduce a very complex subject of enormous breadth to clickbait … and thereby pretend to an authority they do not possess, and have certainly not earned. It’s not always clear whether the authors have even tried the rums they hawk, or are merely shills for freely provided marketing copy. But by their very popularity they crowd out better lists that are actually made with some level of thought (like here and here). No wonder rums get no respect, when people masquerading as experts keep churning out trash of this nature….and continue to get read by new entrants to the field who are seeking information and imbibe the misconceptions such lists promote.

The important thing to understand about such lists is that in most of such cases, the currency of the realm is not imparting knowledge, not presenting a slice of a great sample set, not imparting understanding, but selling clicks: expertise is therefore irrelevant. This is why so many of the ones published month in and month out so reliably retain the rich fecal odour of indifferent if not actually negligent research and just about zero knowledge of the field. 

My advice to readers of such lists is to read them, yes (after all, who am I to tell you not to?) but always walk in with your own critical thinking hat on, and come armed with the cynical skepticism of a jaded streetwalker. At best it’s entertainment. At worst it’s a cynical exercise in holding your attention. Just be aware of that.


Award Winner’s Lists

A much better indicator of quality in list-making of rums to try / buy / source / know about is often seen to be lists of medal or award winners. The tradition of such competitions, more than a century old, helps justify purchasing decisions made by consumers, and are plumes in the hats of distilleries that win. Within this band of lists are two variations:

[1] A Winner’s List developed by some kind of institute, society or organization that supposedly represents spirits (or the rum category) as a whole, like the Beverage Tasting Institute, World Rum Awards, ISWC, ISC, ISS or what have you. 

On a purely theoretical basis, these things are great. Industry experts are tapped to lend their expertise in aggregate, coming together to rate rums. Then they spend time doing the tastings blind within the categories and medal winners are selected based on the summing up or averaging out the points received from each judge. What’s not to admire?

I don’t mean to pan the exercise, which I do believe is a useful one. What I do want to emphasize, however, is that they have limitations, and we should be cognizant of – and preferably told – what they are. Exactly what is being won here? By whom, against what, how many, using what criteria? In other words, if the Caputo 1973 wins the Best-In-Class Double-Gold award (which it has), consider these questions, so rarely asked, so rarely provided:

  • What exactly is the Class? What is the definition?
  • If there is a Double Gold there must be a Single.  Who won that?  Is there a Triple?
  • What did it win against?  What were the other rums in contention?  How many?  What did they win? Did all, some, or none win?
  • How many rums were in competition in total? What is the entire sample set by company, country and brand?
  • Did the entrants have to pay to get their rums into competition?
  • Which known and famed brands within the classes did not enter?
  • Over what period of time did the judging take place? Where? Under what conditions?
  • Who were the judges?

Clearly, there are gaps in the knowledge of consumers as to what exactly the medal or award or the ranking represents and how it was arrived at. Unfortunately, in a world where memes, sound bites and snappy McNuggets of phrasing are what passes for news, the only thing people see and digest is “XXX won YYY!!! Huzzah!” when a favourite wins, and and furious or anguished “WTF????!!” when it doesn’t, and they go no further…and if you doubt that, feel free to observe what happens when Foursquare wins something, or doesn’t.

[2] Secondly, there are medal winner lists put out by a rum festival based on its panel tastings

Here, rum festival organizers compile awards lists which are based on actual ranked scores of rums as put together by a tasting panel working in tandem over several days. The intentions are good, and again, I like them, and feel they are useful for laypeople to make more informed decisions.

As before, however, such tasting awards have their limitations, as the questions on organizations’ efforts above make clear.  Many of the issues mentioned above are equally applicable here.

For one, I feel strongly that nobody, no matter how good, can taste the 50+ or so rums per day he needs to, in sessions of say six hours per day, over a two- or three-day period, and maintain any kind of objectivity and sensitivity. It’s simply impossible to avoid palate fatigue, something I know from personal experience. Even assuming all one has to do is spend a minute or two on each and then rank them 1,2,3,4…., is that even fair, given how rum, like any other strong spirit, rewards a rather more painstaking, leisurely examination? (I agree this is a personal opinion, but then, that’s what this whole essay is).

Secondly, in rumfest competitions as for institutes, only rums that enter get judged, and in many festivals, they have to pay to get there (this is often a feature of institutes as well). Since most rum companies — especially the new, small and relatively unknown ones — are on a tight budget, they clearly can’t go to all of the competitions in the world (even if a rumfest organizer keeps entry fees low) and so something will obviously get missed. With 10,000+ rums in the world, of which several thousand are current and made by hundreds of producers all over the globe, I leave it to you to wonder at exactly how many brands and producers have their rums in any competition, and what worth the eventual winners have, when so much must – must! – be excluded. 

This leads straight into the associated question applicable to both rumfest competitions and institutes awards, which is: if something wins, then what was the competition?  What are the other candidates in the class or category?  Clearly if something wins a gold medal in its class, one’s opinion of the win and its importance would vary depending on whether it beat a single other entrant, or ten, or fifty. Yet we are almost never told what the winner beat to rise to the top (let alone how many) – at best, we get the two or three runners-up and also-rans to provide context, which I submit is insufficient.

Lastly, consider that there’s the whole issue of classification and how rums fit into categories.  In spite of the Cate Method and the Gargano System and the various other individualized criteria by which rums are judged, it’s never entirely consistent between and among the various organizations — and that means that the medal results from any two competitions will never be entirely comparable and consistent and if you can’t compare them, what good are they? Richard Seale rather caustically remarked of one rum festival competition several years ago, that the way the classifications were set up meant he could enter a single one of his rums in four separate categories, which nicely summarizes the issue.  

It certainly points to the need to come up with a globally applicable classification system for rum, but the paradox of the matter (from the perspective of judging, awards and rankings) has always been that the better the system, the more categories there have to be…and the fewer entrants for medals there would consequently be in any category. Nobody has ever come up with a way to square that circle.

What this means, then, is that while awards lists have their uses, they operate within certain constraints and ignoring the context of these limitations can skew one’s perception of what the title of “Best In Class “or “Platinum” or “Double Gold” actually means. 

Perhaps a long term project of the industry and its adherents would be to come up with a single rankings mechanism that all institutes and fests adhere to without exception.  Then, not only would all the rankings be equivalent, but so would the categories, and therefore the comparability of all rums which would be rated according to completely consistent criteria. I can dream, I guess (and that’s yet another opinion right there).

Blogger’s Lists

Unsurprisingly perhaps, given that I’m one myself, I much prefer blogger’s lists (and in this broad definition I’m including video blogs and podcasts). These can run the gamut of Best of Year lists such as RumCask solicits every year from the blogosphere, or The Fat Rum Pirate’s annual listing, or stuff that just takes rum knowledge in whole new directions.

What I particularly like is those lists they make which go off on a tangent, or show how the lists should be done. There aren’t too many of these, unfortunately but consider TFRP’s “Worst Ten Rums…So Far” list, or its companion of The Top Ten…So Far and the brilliantly edited Top Ten Best Rums In The World, Ever Ever Part 1 and Part 2 which I regularly reread. The Rum Barrel Blog published a nice piece on Top 10 Value For Money Rums and being a barman, also added his own 7 Favourite Daiquiri White Rums. The vlogger Simon Ruszala of the New World Rum Club posted some neat educational lists like a rundown of the Foursquare ECS range and another of the Hampden marques that are less lists than slices of the rum world taken to detail; and that Grand Old Stalwart of the vlogging whisky scene, Ralfy, has a fair bit on his channel as well. And as if that isn’t enough, Rumcast, the relatively new podcast run by Will Hoekenga and John Gulla, intersperses its deep-dive interviews with occasional ruminations of its own such as Six Underrated Rums, Disappointing Rums, 2020 Year In Review, and Nine Recommended Rum Resources.

Clearly there is an equal number of rum or whisky people doing lists as others from less reputable sources, but why do I prefer them, and what makes them, to my mind, better? 

Well, for one thing, I know many of them, so that gives them instant credibility – their writing or podcasts or videos go back many years and their interactions in the rumisphere are based on real knowledge amassed over long periods – it’s not just some quick google search lacking depth or substance as plagues far too many of the lists discussed in the earlier section. Moreover, money is not the direct motivator for them (as it is for freelance or staff listmakers writing for online magazines), so they are free to not only chose whatever subject they feel like, but to take it in any direction and at any length they please. 

Lastly, they tend to be more honest: they provide context, they explain their choices, and if they sometimes leave out their biases, well, I’ve been following most for extended periods and I am aware of the occasional weaknesses in one direction or another, and why they feel the way they do. I have more information to go on and can form a more educated opinion on the credibility and veracity of whatever list they are putting together. There is, in short, a whole lot less to beware of here and that even goes for a much-panned list like the Howler’s Top 100 of 2017 the reaction against which was so virulent that he retired from Facebook (which I thought was unfair since if you followed his work from 2009 you’d know what he was all about and by that standard his list made sense…but I digress).

Other Lists

The lists described above are pretty much 99% of what is produced.  There are Top Lists,  Slice-of-the-Subject Lists or To-Try lists for the most part, and engender more trust, or less, depending on who is writing. 

Few go further than these, although I’ve tried to do so on my own account by putting out some that have little subjective biases but are reasonably factual all the way through and just interested me personally: among others there is Some Rum Trivia, Movers and Shakers of the Rum World, 12 Interesting Bottle Designs and 21 of The Strongest Rums in the World. I looked around other sites for more examples but didn’t find any that weren’t already covered by the other points above (but feel free to correct me and I’ll amend the section). 


Other Issues About Lists To Watch Out For

The business about the Rum Howler above relates to a point not often considered, which is the impact these lists have — not on the listmakers, but the list readers, and then the list commentators. I don’t particularly like the partisan politics they engender on social media via the chatterati, and the occasional verbal violence they promote when an award goes to a Good Rum Producer versus a Bad One, or vice versa.  This is almost always sparked by the people commenting on those lists, either in support or in dispute, and do the average Joe — who just wants a damned recommendation so he doesn’t waste his money — few favours.

Take these disparate lists that came out in the last year: one was the nine best rums of the ISWC 2020, which was trumpeted by all the usual acolytes and rum fanciers as being a win for the two distilleries who each had three reps on that list (it got even louder in 2021 when one distillery, Foursquare, won five awards).  Do this mental exercise – what would the reaction have been if Plantation had won Instead of Foursquare?

The complete doe-eyed innocent trust (observe the delicate phrasing) which so many otherwise smart and cynical people display when their favourites are on the line is one of the most disturbing trails of detritus that such lists leave in their wake. You can bet your bottom dollar that any list that has a Bumbu, Zacapa, Don Papa or Plantation rum on it can surely be accused of being in the pocket of the list maker, bought or otherwise compromised, or judged by incompetent, paid-for shills who don’t know anything (that last one is always good for a retread).

Yet the same people who make these statements with the such assurance and moral rectitude, cheerfully let their cynicism walk out the door when their favourite distillery is doing the winning. Their boy won, so it’s all good. Let some current pet hate cop a prize, and it’s clearly a deep-state conspiracy by the forces of Mordor using the dark side of the force to sway the gullible to the side of Voldemort. That they themselves are the gullible inhabitants of personal echo chambers where dissent never enters and alternatives are never discussed is a thought too terrible to contemplate, apparently, and the irony floats gently past.  

So all this does is create virulent camps of Them and Us in the rum world, which I argue does rum more harm than good. It spreads from producers to bottlers to writers to pundits to commentators to consumers and back again, and nobody is immune.  Everyone gets involved either in defense of their favourites or slandering their enemies.  When the mud starts flying in this way (for or against a list), the first thing to depart the scene is the understanding that lists by their very nature are subjective or limited (or both): they reflect the tastes of the listmakers or the limited entrants of a competition. I’d much prefer we argue their merits – or lack thereof – seriously and courteously and with facts, than just get involved in rancorous discussions that have no end and do no more than poison the well for all who come after.

Conclusion

Lists, then, even as Top Tens, Bottom Tens, Recommendation or Award Winners, demonstrate complete uselessness at revealing either the best of everything or the winners of anything for the imbibing population at large. The world of rum is too enormous to be encapsulated into a small number, and way too complex for convenient summarization.  The palates and experiences of the consumers are too varied and individualistic to be nailed down with anything as simplistic as a short list. It is amazing that even having considered all the points above, lists continue to exercise as subversive and compulsive an attraction as they do.  

But admittedly, when done right and well, lists of any stripe amuse and educate in equal measure. They point to avenues that may have been overlooked, or highlight an issue not considered.  They are bellwethers and indicators of others’ points of view, and with the ever-increasing homogeneity of social media groups where only agreed to points of view prevail, it’s nice to have a contrary data point pop up now and then. Good lists can inform purchasing decisions, alert one to new choices.  The best ones list a selection of a very tiny slice of the rumworld (like, say, the ten worst lists, ten blackest rums or a mashup of ten rums from a particular country or company) and run with it.

So all the preceding taken into account, just use lists with caution – bearing in mind all the preceding remarks on their limitations. Certainly they provide a sense of the world, and act as general guide or signpost, but none should be taken as gospel; and a clear-eyed understanding of what they are, what they represent and — just as vital — what they exclude, is, to me, the sine qua non of appreciating them best. And that leads to a more informed and critically-aware, thinking readership, whose own experiences and judgement should in the final analysis determine what to buy, or what to put one’s commentary behind.


 

Aug 152021
 

It was probably a good thing that I first tried this innocent looking white rum1 released by the UK independent bottler El Destilado (not to be confused with the restaurant of the same name in Oaxaca) without knowing much about it. It came in a smallish bottle, sporting a starkly simple label I didn’t initially peruse too closely, and since I was at a rumfest, and it had been handed to me by a rum chum, well, what else could it be, right?

It might have been a rum, but even at the supposedly standard strength of 43.15% ABV, the juice burst with flavours that instantly recalled indigenous unaged cane juice like clairin, or a supercharged grogue fresh of the still and sporting serious attitude.  It smelled, first of all, woody — resinous, musty, oily, lemony; it reeked of brine and olives, almonds, pine-sol air freshener and only at the back end, after taking some time to recover, were there a few shy hints of flowers and some rich, almost-gone fleshy fruits. That’s not much when you think about it, but I assure you, it made up in intensity what it lacked in complexity. 

Okay, so this was different, I thought and tasted it. It was solid and serious, completely dense with all sorts of interesting flavours: first off, very pine-y and smokey. More pine sol — did someone mix this with household disinfectant or something? This was followed by fresh damp sawdust of sawn lumber made into furniture right way and then polished with too much varnish, right in the sawmill (!!). Vegetable soup heavy on the salt, with generous doses of black pepper and garlic and cilantro…and more pine.  Barbeque sauce and smoky sweet spices, like hickory I guess. Darkly sweet but not precisely fruity – though there are some of those – more like the heavy pungency of rotting oranges on a midden heap somewhere hot and tropical, closed off by a long and smoky finish redolent of lemon pine scent, and spoiling fruits, and more olives.

This was intense.  Too raw and uncultured to be a serious top ender, white or otherwise — and I like white rums, as you know — but defiantly original and really quite unique.  I thought the pine notes were overbearing and spoiled the experience somewhat…other than that, a completely solid rum that was probably cane juice, and probably unaged, and a cousin to the French island agricoles.  Somewhere out there a bartender was loving this thing and blowing it kisses.

Which was correct, as confirmed by a more detailed look at that label. It was an unaged cane juice spirit called Aguardiente de Panela, came from Mexico, was akin to the Paranubes from Oaxaca and many others like it. I cautiously liked it – “appreciated” might be a better term; it was tasty, quite original, and felt like it took rum in whole new directions, though it took care not to call itself that. I can say with some assurance that you would be unlikely to have tried anything like it before and therein might lie both its attraction and downfall. But I suggest that if you can, try it. It might be problematic finding any, given the limited outturn of 160 bottles (and indeed, it was something of a one-off, see my notes below this review).

Labelling the thing as an aguardiente (again, see further down) gives it a pretty broad umbrella, though clearly it is a cane juice derivative. It might have been better to use “cane spirit” to make the sale since aguardientes are a very loose category and present a moving target depending on where one is. Be that as it may, it is has all the hallmarks of a local back-country moonshine (decently made in this instance, to be sure), sporting the sort of artisanal handmade small-batch quality that makes rum geeks salivate as they search the world for the next clairin or grogue.

When such micro-still quality is found, the production ethos behind it that makes it so attractive creates issues for their producers. The output tends to be small and not easily scaled up (assuming they even want to); there somewhat inconsistent quality from batch to batch, and some simply don’t hold up over time. Moreover, such aguardientes or charandas or agricoles or unaged spirits are usually not made for a discerning international rum audience, but for local and regional consumption, by and for people who don’t know (and don’t care) that there are certain markers of consistency and quality asked for by foreign audiences. It isn’t for such tourists that it’s made (a point Luca also thought long and hard about, before promoting the Haitian clairins back in 2014).

This aguardiente perfectly encapsulates that issue.  It is a unique and unusual, very distinctive small batch agricole-style cane juice rum in all the ways that matter.  It satisfies its local audience just fine. That it doesn’t fly as well past its own terroire may not be its problem, but ours. That said, you certainly won’t find me complaining about what it’s like, because I want me some more. And stronger, if I can get it.

(#843)(81/100)


Other Notes:

  • The origin of the cane juice spirit / aguardiente is one of those near-unknown family stills that dot the Mexican back country (the Paranubes was like that also), and made, as stated above, more for village consumption than export. Here, it came from a three-column still tended by Sr.  Delfino Cruz, which — if one can go by the label — is in the small village of San Pablo Ameyaltepec where he produces mostly mezcal. This tiny community of less than two hundred is in the state of Puebla, with the more famous state of Oaxaca on its southeast border: the El Destilado boys were sourcing mezcal from him.
  • Charlie McKay, one of the founders, told me: “We actually only got one batch of the Aguardiente de Panela and then weren’t able to get it again. The Aguardiente was sourced while Michael and Jason were tasting some of Delfino’s mezcal and they noticed a bunch of liquid in drums, asked about it and he sheepishly allowed them to taste it. It’s sort of a side product he was making but more for locals rather than as his pride and joy. Anyway the liquid was super tasty and the guys bought a bunch of it on the spot. I believe, but I’d have to double check, that it was distilled in the same still that he makes his mezcal in.  The panela aspect is the sugar he uses. Our current rum which is an Aguardiente de Caña is make from raw sugar cane juice, extracted straight from the plant and fermented. The panela is a preserved form of sugar that comes as set blocks […] usually from sort of conical shaped molds. It almost looks like a darker version of palm sugar that you’d get from an Asian grocer. Anyway this is rehydrated and fermented, then distilled which gives it a slightly different flavour profile to the more green Caña version. […] It was basically something Delfino wasn’t trying to sell us, but they boys saw it and had to taste it, then we got it, sold it all and now it’s gone.”
  •  The “Panela” in the title is named after panela, an unrefined sugar which is made by boiling and evaporating cane juice – it’s therefore something like India’s jaggery which we have come across before. Panela is commonly made around South America (especially Colombia) and it’s not a stretch to say aguardiente can be made from it, hence the name.
  • The rum was distilled in a three column still and apparently fermented in tanks made of local pine wood – which is where the pine notes must have carried over from. It is likely that wild yeast was used for the fermentation.
  • El Destilado, whose name is on the label, is a UK based indie bottler based on London, run by a trio of spirits enthusiasts — Michael Sager, Alex Wolpert and Charlie McKay; their tastes seem run more into agave spirits than rum per se since this was one of only two cane spirits they have released so far amidst a plethora of mezcals from Oaxaca. As a separate note, I like their minimalist design philosophy a lot.
  • Another rum released by El Destilado is an equally obscure “Overproof” Oaxacan Rum at 52.3% which Alex over at The Rum Barrel took a look at a few months back. 

A Brief Backgrounder on Mexican cane spirits and Agardientes

Having a large band of tropical climate and a vibrant sugar industry, it would be odd in the extreme if Mexico did not have rums in its alcoholic portfolio.  The truth is that their artisanal, indigenous rums are actually not well known: not just because of the overwhelming popularity and market footprint of mezcal and tequila, but because rum brands like Bacardi, Mocambo, Prohibido, Tarasco and other popular low-cost “decent-enough” sellers have the limelight. They tend to stick with the tried and true model of standard-proof light blends of middling age to saturate (primarily) their own and the American market. So the backcountry small-batch rums of long-standing production — which in these days of full proof and indigenous tradition are sometimes overlooked — tend to have a hard time of it.

Leaving aside big brands and other alcoholic categories, however, there have always been many local cane distillates in Mexico, less exalted, less well known, often sniffed at. Some are as specific as charanda, others as wide ranging as aguardiente.  The subject of today’s review is one of the latter, and if for purists it does not fall into our definitions of rum, I argue that if it’s a sugar cane distillate, it should be counted in “our” category, it needs a home and I’m perfectly happy to give it one.

Aguardientes – the word is a very broad catchall, akin to the generic English word “spirits,” translating loosely as fiery/burning water – are strong distilled alcoholic beverages, made from a variety of sources depending on the country or local tradition: macerated fruits (oranges, grapes, bananas, etc), grains (millet, barley, rice, beets, cassava, potatoes, tubers), or the classic sugar cane versions. They can be regulated under that name, and several have protected designations of origin. 

Aguardiente as made in Mexico has a very supple definition, depending on where one is in that country and what the source material is. In some places it is a distilled cane spirit, in others it can be made from agave. It can be proofed down to 35%, or be stronger. It can be added to with spices, additives, you name it…or not. It’s either a poor man’s drink or a connoisseur’s delight, an indigenous low-quality moonshine or the next wave of craft spirit-making to enthuse young hipsters looking for The Next Big Thing. 

Globally, for the purpose of those who primary spirit is rum, aguardientes are and should be limited to those which derive from cane juice only, and indeed many such spirits are properly labelled as aguardiente de cana, or some such titular linguistic variation (in Mexico this is particularly important because of the move to call agave spirts like mezcal aguardiente de agave and create a separation within the term). Unsurprisingly in a category this broad, clairins, grogues, guaros, puntas, charandas, even cachaças, are lumped into it, sometimes incorrectly – it’s a term which requires qualifying words to nail down precisely. But for the moment and this review, consider it a cane-juice-based, small-batch, local (even traditional) alcoholic beverage, and judge it on that basis.

Sources:

I have drawn on general background reading, personal experiences, wikipedia and the Rumcast interview with Francisco Terraza (timestamp 00:30:01) for some of the information on aguardientes generally and Mexico specifically


Addendum

After posting the link to this review on Reddit’s /r/rumserious (full disclosure – I am the moderator of that sub), City Barman made a comment that same evening which I felt was both enlightening and well written, and he kindly gave me permission to quote it here as an adjunct to the main review:

“Back in 2003, we went with a friend to visit his family in Oaxaca. We enjoyed an almost three week bacchanal, sampling as many of the local spirits as we could get our hands on. Tequila, mezcal and aguardiente de caña ran through our blood. The only real value of 90% of what we drank was its ability to get one drunk, on the way cheap. A far majority of it was tolerable to OK, from a taste standpoint, at least to my arrogant Western palate. 10%, however, was special, unique, sometimes divine, and as I found out later, often fleeting.

It’s a very different way of life, a very different culture that allows these incredibly small producers to exist. There is a very fine line separating them between “back-wood moonshiners” and “small batch artisans”. From month to month, a single distiller may find itself on different sides of said line. When one depends on naturally grown, fresh greens and wild, airborne yeast for the process, Mother Nature often overrides human intention. Replacing these things with more standardized, industrial methods would change the end product.

The process, by its very definition, is unpredictable and inefficient. It’s what makes the spirits cheap and “easy” to produce and also affordable to the masses. It’s also what typically creates the magic, when it happens, often entirely by accident. Unpredictable and inefficient are two qualities that ensure the likes of Diageo and Rémy Cointreau will go nowhere near the “category”, hence destroying it. The likes of Signor Gargano may find an audience for these unpredictable, small batches of joy. There may also be other producers, besides Señor Carrera, whose processes create a more consistent, predictable product.

Perhaps it’s perfectly fine and right that these spirits stay with their terroir. They represent the art in spirit making. Art that is intended for consumption, like live music and theater, is ephemeral and not entirely replicable. They also tend to be the ones that come closest to transporting their imbibers to Nirvana. Perhaps it’s good impetus to get us to escape our back yards, travel, and learn something about other human beings; their culture; their fears, hopes and dreams; their favorite drink.”


 

Aug 082021
 

Worthy Park out of Jamaica had been distilling and selling youngish estate rums under the Rumbar label since about 2015, and laying down aged stocks from their spanking new distillation apparatus for a decade before that, all while selling bulk rum for cash flow. The bartender’s rums they released had always gotten good press; and the indies were able to cherry pick some really good ‘uns from the aged sales over the years (like the terrific CDI 2007 7 YO)… but it did leave Worthy Park without some middle-aged offerings of its own, and relegated to something of a second tier bottler, lacking a killer app to vault it to the next level.

They needed it, they wanted it, they got it, in 2017, when they proved once and for all that it was no longer just a purveyor of bulk rum and bartender’s backbar staples, but a major new Jamaican distiller of uncommon quality. That was the year they assaulted the festival circuit of with three serious rums, one of which has become an instant wanna-have classic, and let me tell you, I still remember what that was like.

See, at every rum fest, there are dark shadowed corners where the rum hoods sullenly lurk and gather: they acknowledge each other with a dour “S’up?” and secret handshakes; they exchange and share treasured samples of the latest halo rum, or show off those they have no intention of parting with (sometimes a sniff is all you get). And always they discuss the unheralded stars of the show that have to be tried. That year, as in others, a rumour started and began to spread, about one rum. It was a Jamaican. An awesome Jamaican. The mutterings grew until it was a babble, glasses quivered and noses twitched, and like elephants at a watering hole, the bulls sniffed the air, sensing a disturbance in the Force.  

Glasses were sourced, sniffed, snooted, sampled, swapped, and low muttered “holy sh*t!” exclamations were heard with increasing frequency. Significant looks were exchanged. A drift of the deep divers began to the back booths, slow at first but getting faster: because in the shabby corner over there by 1423, there was a new rum series that just had to be tried and the story was told that if that affable, bearded, vacationing Santa Claus running the booth liked you, or if you could bat your eyes just right at Zan Kong who was holding court right there, not only could you try the two official WP rums on display, you could be spotted a taste of a special under-the-counter juice that was simply off the scale. People were elbowing each other out of the way, they were so eager to get there before stocks ran out. I hadn’t seen anything like it since the stampede to get a snootful of the Caputo 1973, ten years ago. 

Okay, so I exaggerate a little for effect, and because I can’t let a good story pass without a few embellishments…but not really.  Because of the three rums I tried that day, and of the Worthy Park rums I’ve been fortunate enough to beg, borrow, bribe, blackmail, burglarize or sample since then, this thing remains a pinnacle among spirituous codpieces, sporting the sort of cachet and quality that launches small cults and distorts the GDP of small nations.

No, seriously. The rum was a cousin to the “Oloroso”, pot still made, the light WPL marque, aged in American white oak before being shipped to Denmark where it was further aged in a dry ex-Marsala cask, and bottled at one proof point higher (60% ABV, take that, milquetoast wannabes).  It smoked and frothed and dripped off the still in 2012 and was therefore also around five years old. Only 319 bottles, alas, which meant that not everyone who wanted one would ever get one….but for those who did, what a rum they got. The bottle trembled as Zan poured neat drams, as if he feared it might detonate at any moment, and indeed, since that day I’ve heard rumours (probably unfounded, but who knows, right?) that the sound of a bottle of this stuff being cracked disturbs the shape of whole buildings slightly with a small sonic boom. 

I can’t entirely discount such stories, because just sniffing the thing watered eyes and puckered noses (and other parts). The rum was hot, fierce to a fault and at pains to demonstrate it possessed the entire genome of Jamaican funk and Worthy Park badass, plus an extra chromosome for kick, just because, y’know, it could. It was salt butter creaminess spread over freshly toasted sourdough bread. It oozed caramel, bananas, citrus, spoiled oranges and apples way past their prime. The complexity was really something amazing, a forceful fruity cornucopia mixed in with spices that just kept on coming: over-ripe peaches, turmeric, and sweet-smoky red pepper, then back to the fruit salad again. 

It was bottled at 120 proof of power and yet, when sampled all one tasted was firmness, strength, no sharpness, like it was twenty points lower.  It laid down solid notes of flambeed bananas, overripe cashews, coconut shavings, a little brine and olives, and was creamy and aromatic in a very Jamaican-funk sort of way. There were sweet notes of peaches and pineapples in syrup, a fine background of lemon peel, spices again, apples and grapes and raisins all mixing it up in fine style with sweet bell peppers, rosemary and bay leaves.  And it slowed down not the slightest when approaching the finish line: it was long, peachy, creamy, tart, spicy, salty, and still managed to cough up some caramel, lemon zest and tart apples at the close.

Five years old.  If nothing else it showed the astounding quality of the Compagnie’s 7 YO had been no accident. It’s difficult for me to explain precisely what made it so good, and so memorable. The finishing was definitely a part of that, and in spite of the pot still action waning somewhat between nose and palate, the balance of the sweet with the salt with the umame and the tart, was completely stellar. Nothing dominated, everything got its time to shine, and there was a lot there to process. A lot. People throw around the word “complexity” far too casually these days, but here was a rum that really earned it. 

See, the WP Marsala rum displayed a furious sort of weapons-grade rum-making mojo of a kind I had been seeing all too rarely. It rewards multiple tastings, and is a completely enjoyable dram to sip from start to finish. I’ve gone back to it constantly, in all the time between then and now, and it’s not that I had to do that to “understand” it, precisely, or “get it.” I get it just fine. But I had to return to realize how good it really is, how well it marries the smooth elegance of a well mannered socialite with the brutally assertive statement of a cane cutter’s cutlass.  The strength may daunt, but the aroma beguiles, the palate seduces, and the quality of the whole is gradually made manifest…and once that happens, you return to it like a totem of all the quality you want, and didn’t even know you were missing.

(#842)(90/100)

Aug 052021
 

Most independents who release rhums from Savanna, that distillery on Réunion which until five years ago was practically in rum’s ultima Thule, stick with their agricoles – the cane juice rhums, for which the distillery (and indeed the island) is best known. Once in a while a more adventurous indie will go and check out what they can do with their molasses based rums (like Rum Nation did with that badass 2011 7YO Traditionelle in 2018). Those occasional oddballs do succeed, but it’s the cane juice rhums that turn heads, because Savanna boosts and amplifies and juices them up to “12” by running them through the high ester still those boys use with such aplomb. And at the other end, some really good hooch gets wrung out.

Aside from Savanna’s own stable of rhums — their expressions have bred like concupiscent lapines — the indies and their audiences are having a field day with them. Rum Nation, as far back as 2016 and way ahead of the curve, had this one on the grid, and it was a good complement to their Caribbean expressions – laid down to rest in 2009, aged seven years and released to the festival circuit in 2016 and 2017. Surprisingly, almost nobody has reviewed the thing, which may simply be because of the lion’s share of the attention directed at Rum Nation was on other serious hooch on display that year: the Rares, the presentation-level Caroni 21 YO and that amazing 30 YO blended Jamaican, as well as the brawny 60.5% Traditionnelle, a year later.

So on the face of it, it seems to be another one of those really neat Rum Nation products that Fabio Rossi, the former owner, used to wryly refer to and toss off as “entry level”.  45% ABV, agricole, medium-youngish, nothing to write home about, Mommy would probably not be interested. And yet, and yet…it’s really quite a nifty piece of work. 

Take, for instance, that lovely little nose it has. It is sweet, light, aromatic, with occasional whiffs of bubble gum and strawberries. There’s a touch of sweet rosewater and sugar cane juice, light caramel, nougat, almonds and marzipan. And as it opens up over the minutes (I kept this on the go for the best part of half an hour), it happily provides even more: citrus peel, pears, mangoes and green grapes. The estery touch of Savanna is there, never outsized or excessive, out to seduce not to bludgeon, and in that sense the strength is exactly right for its purpose.

The taste is where many rums show their chops and sink or swim: because not everyone really bothers to spend an inordinate amount of time nosing what is, in any event, a social drink. Happily, I can report that all is good here also: initial tastes of cereal, malty cream, seeming to be a dampened down and not as tightly crisp or tart as the nose suggests it might be. There are notes of fanta and citrus based fruit juices, hanging around with light vanilla, tamarind (this was a surprise), more marzipan, almost but fortunately never overstepping the point of vague bitterness.  I must particularly mention the mint chocolate, oranges and a nice sweet creaminess at the back end, and the way it closed up shop: because that is where is many rums, satisfied they’ve given what they needed to, don’t think they need any kind of enthusiastic finale.  Here we have a finish that is light, crisp, sleek, sweet and dry, nicely fruity (light cherries and pineapples slices in syrup), maintaining a delicate citrus action, adding some cereal hints, and ending the sip on a fading, demure note

This is a very impressive dram for something so relatively young and standard-proofed. It lacks the rough-hewn brutality of a full proof rum clocking in over fifty, yet it’s tasty as all get out, softly solid as a Sealy posturepedic, while paradoxically retaining a light and crisp character throughout all those fancy labial and olfactory perambulations. I think of it as an unappreciated little gem, and if still available, it’s a good buy.  Sure, Savanna’s own Lontan and Grand Arome series are quite good (and the 2006 10 YO HERR remains spectacular), but you wouldn’t do yourself a disservice to try this one. It’s an approachable and affordable mid-range rhum that reeks esters while trying hard to pretend it doesn’t, all while serving up a strikingly lovely and winsome profile with sweetly understated verve and panache.

(#841)(86/100)


Other notes

  • Lots of unknown on this. The location of ageing is not precisely identified, though the “Aged in the Tropics” on the back label strongly implies full Reunion ageing.  Outturn is not mentioned, nor, surprisingly enough, is the distillery noted anywhere on the label.  I was told Savanna back in the day (not Riviere du Mat or Isautier, the only other two distilleries on the island), and have an outstanding email to Fabio Rossi asking about the other details

 

Jul 292021
 

Depending on who you talk to, it’s a toss up whether Hampden or Worthy Park is the best of the New Jamaican distilleries. Appleton / J. Wray is the market leader (in both sales and recognition); Longpond, Monymusk, New Yarmouth and Clarendon have some brand awareness from Jamaican rum cultists and indie bottlers – though of course your average Joe could care less, let alone distinguish among them –  but when it comes to artisanal pot still rums, it’s all down to those two.

Hampden has a distribution arrangement with Velier (you can see Velier’s design ethos in all their labels), uses dunder in distillation, has its own aged rums and is repped by the charming,  dynamic and vivacious Christelle Harris. Worthy Park does not use dunder, has deliberately elected not to partner up with anyone (unless it’s 1423, the Danish outfit who helps them market their rums around Europe) and has their own not-so-secret weapon, the approachable and cheerful King of Cool, Mr. Zan Kong as their export manager.  Both sell “house brands” of their own (the Rumbar line for WP, the Velier-associated Pure Single Rums “46” and “60” for Hampden), sell to third parties which produce brands like RumFire, Stolen Overproof, Hamilton or Doctor Bird, or sell bulk for the use of European indies.

The key to their rise and recognition and all the accolades is less these points, however, than the fact that both have wedded their futures to pot still artisanal rums which have, since their introduction, taken the rumworld by storm. Worthy Park in particular is one of the best of its kind, and been confident enough in their sales to expand the admittedly rather entry-level (though still very good) Rumbar rums into a series of older and more limited expressions called the “Special Cask” series, which are further aged, issued at higher proof, and are simply amazing in every way.

This edition began to be released around 2017, and the bottle under discussion today is based on stocks laid down in 2012 — it’s a 59% ABV limited edition of 428 bottles, though I am unclear whether it came from a single cask or a few (I suspect a few).  It has the peculiarity of being double aged: four years in Jamaica, and another one in Denmark by 1423, which is why initially, at the various rumfests where it was introduced, it was found at that company’s booth.  That European year was in ex-Oloroso casks, so not only different casks but different climates impacted the final rum. Interesting…

The results of that bifurcated ageing regimen and the pot still origin speak for themselves, and personally, wholly on my own account, I can only say the rum is kind of a quiet stunner. The nose startled the hell out of me, I must admit – “…a smoky barbeque with sweetly musky HP sauce?” went the opening words of my handwritten notes — really!  It was redolent of the ashes of a dying fire over which a well-marinated shashlik had been grilling and sizzling.  Which did not stay long, admittedly: the real rumminess came after – caramel, burnt sugar, bags of fruit.  For a while there it even nosed like a pot still white, with slight turpentine, brine, olives and varnishy notes.  Red wine, grapes, plums, very ripe apples, bananas, coconut shavings, the smells kept billowing out and all I could think was somebody had somehow managed to stuff the olfactory equivalent of a grocery’s entire fresh produce section in here.

The taste was similarly excellent, a low-rent masterpiece of execution in precision mixed up with a raucous yard party where de music blarin’ out o’ big-ass speaker size’ like young fridge. It was all-out funky Jamaican goodness, sweet and crisp and very very controlled, with the balance among all the competing elements really quite well handled. Strawberries, pineapples, bubble gum and orange zest started the party; that was then followed by raisins, dark fruits, plums, vinegar, pimento and vinegar dumped with olive oil into a oversalted salad (and I mean that in a good way). Even the finish – sporting a limbo of nuts, paprika, tobacco leaves and more of those oversweet-yet-tart spoiling fruits – added a solid conclusion to the festivities.

No blended rum or column still ever came up with a rum like this. Steve James of the Rum Diaries Blog wrote the first serious review of the series and was enamoured of the entire line, and The Fat Rum Pirate followed suit soon after with a four star review (it’s both amusing and instructive that one thought the sherry influence was too much, the other too little) and Rum Shop Boy weighed in with a positive experience of his own. 

But oddly, in spite of the accolades, the rum never really scaled the heights of consumer desire to the extent that it became a must-have, and if a measure of any rum’s popularity is the amount of times it gets mentioned on social media with gleeful boasts of “I got it!!” then this seems to be considered a bit of a smaller rum.  Personally, I disagree: Worthy Park’s double aged “Oloroso” rum was and remains a seriously constructed piece of complex oomph that any distiller would have been proud to release. “Though she be but little, she is fierce,” wrote Shakespeare of the diminutive Hermia in A Midsummer Night’s Dream, and I think that applies equally to this rum. In people’s minds it may be small, easily overlooked – but in reality, it’s Goddamned huge. 

(#840)(88/100)

Jul 262021
 

Having gone through their aged expressions, millesimes, and young blends from the Poisson-Pere Labat distillery on Marie Galante over the last few years, it is my considered opinion that when it comes to the best intersection of value for money, the surprise standout is not either the 3 year old or the 8 year old (which, since they sit smack in the middle tend to be shoo-ins for the honours of this series), or any of the more upscale millesimes (though those are quite good) but the rather unremarked and seemingly unremarkable two year old called the Doré, which I can only assume means “golden” in French. Certainly its light golden colour explains the name, though one could equally wonder why they didn’t just call it an Ambré, as most others do.

Rhums with names, that are not “premium” – by which I mean “highly priced” in this context – tend to be blends which stay constant for extended periods.  The Doré is considered one of the youthful “Elevés sous bois” (‘aged in wood’) series of rums from Poisson, accompanied by the “Soleil” (Sun) 59º and 55º both of which are aged for six months: they are all supposedly a rung underneath the quality ladder of the 3 YO and 8 YO, and the millesimes and premium editions above that.

But I disagree, and think it is something of an unappreciated little gem that defines Poisson and Marie Galante — as well as Bielle or Capovilla or Bellevue, the other distilleries on the island.  Let me walk you through the tasting of the rhum, to explain.

The nose, to put it simply, was just plain lovely.  It was crisp, creamy and citrusy, like a well made lemon meringue pie fresh out of the oven.  It smelled of ripe peaches, yoghurt, ripe Thai mangoes, red grapefruit and oranges, and the acidic, tart elements were nicely balanced off by softer, more earthy tones. Even for a rhum whose youngest components were 18 months old, there was no harsh stinging notes, no roughness or jagged edges flaying the inside of one’s nose.  In fact, the whole experience suggested a rhum much lighter than the 50% it was actually bottled at.

The taste was reminiscent of that dry, crisp Riesling I remarked on with the 8 YO. That one was gentler and smoother as a consequence of the 42% strength.  Here this was transmuted into firmness, a certain tough clarity, and made the wine feel jacked up and boosted (but in a good way). It was a veritable fruit smorgasbord – apples, pears, cashews, guavas, star-apple, passion fruit, peaches all tramped across the stage at one point or another.  And then there was the herbal grassiness of citrus peel, green grass after a rain on a hot day, cinnamon, a trace of coffee and bitter chocolate…I mean, what on earth gives a two year old rum the right to taste this fine? Even the finish didn’t drop the ball – it was long, fruity, and brought everything to a fitting conclusion of crushed walnuts and almonds, lemon zest, ripe fruits and even that pie we smelled at the inception made a small bow.

I don’t know about you, but I felt this rum to be a quiet little stunner and it remains one of those favourites of mine that stays in the memory and keeps being bought, in a way its cheaper and more expensive cousins up and down the line do not. It samples really well, has a good proof point for what it is, and while it is understood that it’s is made to be a mixing drink, I feel it transcends such workmanlike blue-collar origins and somehow excels at being a downright tasty sipping drink also. And it’s nicely affordable as well being in the less-than-premium segment of Poisson-Labat’s range

What it doesn’t have, is widespread acknowledgement, or awareness by the larger rum-drinking public. It’s crowded out by more popular and better known distilleries like Bielle, Damoiseau, Saint James, Neisson, Bally, and is perhaps perceived to be on the level of the smaller and equally little-known outfits like Bologne, Severin or Montebello. 

In a recent interview on the subject of Key Rums, I remarked that that when it comes to a large country with lots of distilleries, how does one pick just one? Admittedly, Marie Galante has only four (a far cry from the 500 or so in Haiti or the thousands in Brazil), but when it is lumped together with those of Guadeloupe, the problem remains…which one to chose?  The smallness of some of these distilleries makes their rhums fail the criterion of being known, talked about and coming up in the literature.  It’s  particularly problematic considering that for too much of the rum drinking world, agricoles barely register at all, let alone get seriously discussed. I submit that this is a mistake and it’s long past time that the blinkers came off.  We should recognize that cane juice rhums, whatever their sources – and perhaps especially those from the tiny distilleries –  are deserving of greater acknowledgement and respect than they get from outside Europe or the cognoscenti. 

And that being the case, I pick another one here, from the small island of Marie Galante; and have to state flat out that even though you may not aware of it, for the intersection of taste, availability, longevity, age and all round taste, the Dore really is rather remarkable precisely because it doesn’t seem to be anything of the kind.  The Soleil 59º and 55º show their youth in their rough edges and wildly untamed exuberance, and so to some extent do the unaged blancs, though they are really fine in their own bailiwick. The older mid-range 3 YO and 8 YO expressions are too weak to be serious contenders as they fall flat or fly away if one doesn’t pay close attention, and the high-end millesimes are too pricey. The Dore somehow, against all odds, even young as it is, finds its niche with effortless ease, shows its quality and retains its place in the mind…and is, I believe, completely worthy of inclusion in this series as a result.

(#839)(85/100)


Other Notes

  • For those who want more detailed background information, the company biography of Velier and the brief history of Pere Labat are both in the “Makers” section of this website.
Jul 222021
 

 

Poisson-Père Labat, who worked for the most part with blancs, blends and mid range rhums, came late to the party of millesime expressions – at least, so far as I have been able to establish – and you’d be hard pressed to find any identifiable years’ rhums before 1985.  Even now I don’t see the distillery releasing them very often, though of late they seem to be upping their game and have two or three top end single casks on sale right now.

But that has not stopped others from working with the concept, and in 2017 Velier got their mitts on a pair of their barrels. That was the year in which, riding high on the success of the classic Demerara rums, the Trinidadian Caronis and the Habitation Velier series of pot still rums (among others), they celebrated the company’s 70th birthday.  Though it should be made clear that this was the company’s birthday, not the 70th year of Luca Gargano’s association with that once-unknown little distributor, since he only bought it in the early 1970s. 

In his book Nomade Tra I Barili Luca – with surprising brevity – describes his search for special barrels from around the world which exemplified his long association with the spirit, sought out and purchased for the “Anniversary Collection”; but concentrates his attention on the “Warren Khong” subset,  those rums whose label designs were done by the Singapore painter. There were, however, other rhums in the series, like the Antigua Distillers’ 2012, or the two Neissons, or the Karukera 2008.  And this one.

The rhum he selected from Poisson-Pere Labat has all the Velier hallmarks: neat minimalist label with an old map of Marie Galante, slapped onto that distinctive black bottle, with the unique font they have used since the Demeraras. Cane juice derived, 57.5% ABV, coming off a column still in 2010 and aged seven years in oak.

It’s a peculiar rhum on its own, this one, nothing like all the others that the distillery makes for its own brands. And that’s because it actually tastes more like a molasses-based rum of some age, than a true agricole. The initial nose says it all: cream, chocolate, coffee grounds and molasses, mixed with a whiff of damp brown sugar. It is only after this dissipates that we get citrus, fruits, grapes, raisins, prunes, and some of that herbal and grassy whiff which characterizes the true cane juice product. That said I must confess that I really like the balance among all these seemingly discordant elements.

The comedown is with how it tastes, because compared to the bright and vivacious effervescence of the Pere Labat 3 and 8 year old and the younger blends, the Velier 7 YO comes off as rather average. It’s warm and firm, leading in with citrus zest, a trace of molasses, aromatic tobacco, licorice and dark fruits (when was the last time you read that in a cane juice rhum review?), together with the light creaminess of vanilla ice cream. There’s actually less herbal, “green” notes than on the nose, and even the finish has a brief and rather careless “good ‘nuff” vibe to it – medium long, with hints of green tea, lemon zest, some tartness of a lemon meringue pie sprinkled with brown sugar and then poof, it’s over.

Ultimately, I find it disappointing. Partly that’s because it’s impossible not to walk into any Velier experience without some level of expectations — which is why I’m glad I hid this sample among five others and tried the lot blind; I mean, I mixed up and went through the entire set twice — and Labat’s own rums, cheaper or younger, subtly equated or beat it, and one is just left asking with some bemused bafflement how on earth did that happen? 

But it’s more than just preconceived notions and thwarted expectations, and also the way it presents, samples, tastes. I think they key might be that while the rhum does display an intriguing mix of muskiness and clarity, both at once, it’s not particularly complex or memorable –  – and that’s a surprise for a rhum that starts so well, so intriguingly.  And consider this also: can you recall it with excitement or fondness? Does it make any of your best ten lists? The rhum does not stand tall in either people’s memories, or in comparison to the regular set of rums Père Labat themselves put out the door. Everyone remembers the Antigua Distillers “Catch of the Day”, or one of the two Neissons, that St. Lucia or Mount Gilboa…but this one? Runt of the litter, I’m afraid. I’ll pass.

(#838)(83/100)


Other Notes

Jul 192021
 

 

There is a certain whimsy about a piscatorially titled distillery. “Poisson”, the small distillery also referred to as Père Labat is located on the west side of Marie Galante (the small island to the south of Guadeloupe) and means “fish” in French — which is, I’m sure you’ll grant, a rather odd name. 

Initially, I had thought that the estate was called that to commemorate the fishermen who might once have plied their trade on the nearby coastland, but no, nothing like that. It was given the name of the woman, Catherine Poisson, who bought the land from the estate of La Marechand of which it was originally a part – her actual relationship with the owners of that time is now lost to history, alas. The Père Labat business got tacked on later, by Edouard Rameau, a subsequent owner of the Poisson estate, who spearheaded its pivot away from sugar distillation and to the making of rhum, and casually appropriated the name of the famed Dominican friar who was instrumental in the development of the sugar industry of the French Caribbean islands back in the late 1600s and early 1700s.

Poisson-Père Labat continues to operate, though its name recognition quotient is not what it once was (except among enthusiasts, who sing its praises). It makes several different varieties of rhums – blancs, blends and aged expressions – at various strengths, and the subject of today’s review is from their aged line.  It is creole column still distilled, aged eight years in oak, though in a curious omission, their site doesn’t actually mention what kind (Limousin, ex-Bourbon…).  

It is also bottled at a curiously weak 42% ABV: since many of their premium rhums — and the blancs — are bottled at a higher strength, one can only assume these were meant for the American or lower end market where an aged product is called for, but not so strong as to frighten away the average drinkers.

Well, never mind.  The fact is, the rhum really is pretty good. The nose, to start off with, is clean and crisp, and has both the bite and sweet of a very good, very dry Riesling. There is a low level citrus of red grapefruit and oranges, plus bags of other juicy stuff like ripe green apples, pears, red currants, red grapes, and some herbal touches that dance around the edges without ever becoming serious participants. Not to be too anthropomorphic here, but it seems like just a bubby, crisp and happy nose. It aims only to please.

There’s an equally varied amount of tastes when one sips the thing, too – the tart, spicy fruit carries over cleanly.  Apples, yellow mangoes, unripe papayas, blood oranges, and the less-sweet black grapes.  The sharp tartness that I noted in the nose seems much more controlled here, being willing to allow the moist tobacco, freshly mown green grass and other herbs like dill and parsley to have a brief moment to shine. Sadly, the denouement leaves a lot to be desired, for while the rum surmounts the low proof in tastes and smells, at the close it kind of falls apart and chokes.  It’s wispy, short, faint, with leather, smoke, chocolate, vanilla and some undifferentiated fruits closing off the show. Nice but not impressive.  

That’s too bad, really. Had the finish been up to the standard of what came before, this would have been superlative. It presses a lot of buttons and presents a pretty well-balanced profile with a fair amount jostling for attention under the hood.  

And so, let’s sum up by noting that it’s a (small) cut above the 3YO Rhum Vieux we looked at last time. There’s more going on, more complexity, and my dissatisfaction with the close set aside, it’s a pretty neat drink to have. But as with so many other such agricoles I praise from time to time, I just wish they had added a few extra points of proof to the potion, because then it would have really shone. For the moment, though, let’s be grateful what we have gotten: a middle-aged agricole rhum bottled at living room strength which will not disappoint.

(#837)(84.5/100)


Other Notes

Jul 152021
 

Distillerie Poisson-Père Labat on Guadeloupe’s southern island of Marie Galante is named after the 17th century Dominican friar who modernized sugar making technology in the French islands (he was the proprietor of the Domaine de Fonds-Saint-Jacques on Martinique and owned slaves there, which leads to a complex and problematic legacy). Poisson is a small distillery on the extreme west of Marie Galante, balancing off Bellevue in the east and Bielle and Capovilla in the centre 2, and it has a history dating back at least two centuries.

Sugar cane cultivation on Guadeloupe and Marie Galante has in fact been around for much longer than that, however. Sugar cane was cultivated on the islands with a view to its exploitation and export after 1654 (the French had led a rather dismal and failed colonization drive in 1648 but returned six years later), thanks to settlers from Brazil who prompted the creation of the first small sugar refineries, using small ox-powered mills (known as “merry-go-rounds”) to crush the cane. 

The crop and its cultivation and processing had an up and down existence: the tiny island was continually being sacked and plundered multiple times by various warring European nations and bouncing between English and French ownership until things settled down in the early 1800s.  By then sugar was the dominant economic force on the island and there were over a hundred small mills, most characterized and powered by the windmills that still dot the landscape – these were introduced in 1780 to replace the ox-powered mills, and then were themselves replaced by steam powered mills in the 1880s.

Pere Labat factory building (c) domloisirsetculture.fr/

What eventually became Poisson-Père Labat was initially part of a larger sugar estate, an adjunct to the Marechal plantation and sugar factory. It was split off and became a standalone estate in 1822 when a wealthy woman named Catherine Poisson bought it, though the exact relationship between Poisson and Marechal’s owners is unknown. A sugar refinery was built on the property in 1863. Throughout the 19th century it also provided most of the sugar cane used by the Grande-Anse sugar factory, a few kilometers away, which implies that Marechal was having issues that forced its own mill to close down at some point (though sources for this inference are lacking and the question of why bother supplying yet another sugar mill when you have one on your own land is unanswered).

It would appear that there were some changes of ownership during the 1800s – Atlas du Rhum notes a person by the name of Gaspard Casse and his heirs running the estate during that time – but the modern history of Poisson can truly said to have begun in 1916, when Edouard Rameau, part of a family that had been in Marie Galante since the late 1700s, bought Poisson, keeping the name. He made the decision to turn the sugar factory into a distillery — by then the Grand-Anse was the largest refinery on the island, obviating the need for one on Poisson — and proceeded to install a steam engine and a copper still (now defunct but still on the premises). Edouard also owned the nearby Saint Christophe distillery which produced molasses rum, so perhaps in an effort to diversify he switched Poisson to cane juice rhums.

Boilers. Photo (c) domloisirsetculture.fr

The effort was clearly successful as production of rhum agricole rose from around 22,000 liters in 1923 to nearly double that a mere four years later, and continued apace, requiring the importation of another copper alembic — it was bought in Barbados in 1934 — to augment the original still. Moreover, during the second world war, Rameau hit upon the idea of exploiting the name of Père Labat as a brand name for Poisson’s rhums, registered the name with a casual disregard for appropriation or appropriateness, and started distributing such rhums with that name after 1945. The distillery continued to be successful, and by the 1950s it was clear that another still was needed as the Barbados alembic was showing its age: it was replaced by a creole column still in 1955, and another one was added in the late 1970s. Both of these remain operational in 2021.

The sugar crisis of the 1960s and 1970s reduced the number of active distilleries on the island to five (Le Salut, Saint-Louis, Poisson-Labat, Bielle and Bellevue), and then even further with the closure of Le Salut and Saint-Louis. The Rameau family held on and in 1976 operations devolved to Ernest Renault, a grandson of Edouard Rameau (he’s also the uncle of Dominique Thierry, the owner of the Bielle distillery). He was a petroleum engineer, and made the decision, after a few years away from the island, to return and devote himself to the management and reconstruction of the distillery which had seen little renewal or capital investment to that time. 

(c) PM Spirits

However, with rising production and transport costs, the relative isolation of the small island, the competition with vodka as a premium spirit at that time, as well as more popular molasses based rums outselling agricoles, it was a losing game. In the 1990s, Père Labat and Bielle together set up a company, the Vieux Rums de Marie Galante, and built a cellar near the distillery for the aging of their rums but none of this helped, and the distillery saw its profitability continually decrease. 

Finally, in 2007 Poisson-Père Labat was bought out by an island group led by businessman Jean-Cedric Brot; this investment group included Jose Peribakis who we last met when discussing Domaine de Severin…he is a minority shareholder and Managing Director of Poisson-Père Labat now, while Mr. Brot is CEO.  

Fermentation vats. Photo (c) domloisirsetculture.fr

The distillery has stayed under that control ever since. They have done some work to modernize and upgrade the facilities, made the old facilities of the distillery a tourist destination, and increased the output and range of the distillery. Père Labat currently offers white agricole rhums (Labat 59º, 55º, 50º and 40º and a monster of 70.7º) as well as “Ambre” and “Boise” lightly aged from 6-18 months, and older versions aged 2, 3 and 8 years, and the top end millesimes and special editions aged more than ten. They have, unsurprisingly, not forgotten their roots with the unaged blancs since they are selling increasingly well locally and abroad, but are clearly aiming to colonize the luxury top-end market as well. Only time will tell how successful that strategy will be.


The Rhums

Père Labat has been around for so long that to list all their historical bottlings is an impossibility.  I have started with their current lineup (as of 2021) and looked around into what references as exist, to add a few extras from the past below that. I’ve identified any independent bottlings where I could find them.

  • Père Labat Rhum Extra Vieux 3 Ans 42º
  • Père Labat Rhum Extra Vieux 8 Ans 42º
  • Père Labat Rhum Agricole Hors D’Age Millesime 1985 54.5º
  • Père Labat Rhum Agricole Hors D’Age Millesime 2010 8YO Single Cask 45º
  • Père Labat Rhum Agricole Hors D’Age Millesime 2004 13 YO Single Cask 45º
  • Père Labat Rhum Agricole XO 1995 & 1997 (18 & 20 YO)
  • Père Labat Rhum Brun Agricole 55
  • Père Labat Rhum Agricole Eleve Sous Bois – Cuvee Special
  • Père Labat Rhum Agricole Eleve Sous Bois – 59º Soleil
  • Père Labat Rhum Agricole Eleve Sous Bois – 55º Soleil
  • Père Labat Rhum Agricole Ambre – Dore 50º
  • Père Labat Rhum Blanc Agricole 70.7º (2021)
  • Père Labat Rhum Blanc Agricole 59º
  • Père Labat Rhum Blanc Agricole 50º
  • Père Labat Rhum Blanc Agricole 40º
  • Père Labat Black Opus Millesime 2009 42º
  • Velier Père Labat 2010 6 YO 57.5%
  • Compagnie des Indes Guadeloupe (Père Labat) 1998-2018 20 YO 43.1%

 


Sources:

Jul 122021
 

With all the publicity and attendant pictures, conversations, comments, posts and other media razzamatazz attendant on the big agricole makers of the French Caribbean islands, we sometimes overlook the smaller rhum makers there. Like their more famous siblings, they have also been around for decades and centuries and although they remain not so well known, not so warmly endorsed and not so widely trumpeted, they quietly chug along year in and year out, and make their own juice…maybe unheralded and unsung, but a boss drink by any standard.

One of these places is Distillerie Poisson-Père Labat on Guadeloupe’s southern island of Marie Galante, named after the 17th century Dominican friar who modernized sugar making technology in the French islands (he was the proprietor of the Domaine de Fonds-Saint-Jacques on Martinique and owned slaves there, which leads to a complex and problematic legacy).  The small distillery is on the extreme west of Marie Galante, balancing off Bellevue in the east and Bielle and Capovilla in the centre, and I’m going to review four of their lesser known rhums over the next week or so.

Suffice to say, Labat has been in operation since 1916 as a distillery making rhum agricole (and as a sugar estate before that, since the 1860s – it supplied a local factory nearby) and continues to distill its cane juice on a copper column still brought in from Barbados in 1934.  Their rhums range from white (Labat 59º, 55º, 50º and 40º and a monster of 70.7º) to “Ambre” and “Boise” lightly aged from 6-18 months, and older versions aged 2, 3 and 8 years, and the top end millesimes and fancy pants editions aged more than ten.

The three year old reviewed first does not, then, provide any mysteries: it straddles the divide between the young ambre and boise rhums, and those of the more upscale aged expressions without any sort of attempt at exceptionalism, like its 2 YO cousin the L’Or. At 42% ABV it is less a Ti-Punch ingredient than something for tourists and those who like a young rums without fireworks to gently juice up a cocktail or something. 

(c) Poisson-Pere Labat (Publicity photo) New Version 45% ABV

Yet there’s more going on here than immediately seems to be the case with a strength that low.  It’s got a nose that is soft and herbaceous, redolent of acetones, varnish and more than a touch of turpentine and sugar water. It has the crispness of freshly aired laundry snapping on the line in the breeze of a hot summer day, tart white fruits (pears and guavas), bubble gum, plus the quick snap of lemon zest, and perhaps some crushed nuts. That’s really a lot of nose for a rhum so relatively anemic. I’ve made grumpy comments about standard strength wispiness before, but there’s little to find fault with here – it’s simply a delightful rumlet to smell.

Admittedly, the palate doesn’t quite drop the ball, though there is some drop-off in intensity now. It is a light and quiet and soft rhum, warm and delicately tasty, never losing its clarity or clean taste.  This is all about precise watery fruits – watermelon, papaya, pears dripping juice, mingled niely with the tartness of a ripe soursop. There’s a touch of soda pop like Sprite and Fanta, sugar water, acetones, even the hint of some brininess (this stays very much in the background), before it all fades out into a very clear finish that’s mostly like Mike’s Hard Lemonade with some watermelon thrown in. It’s actually quite impressive.

It’s possible that this 3 YO is no longer made, since it doesn’t appear on the Labat website — not an infallible indicator, since several other rhums they make aren’t there either — and because it has almost completely disappeared from the online literature and conversation (I’ve sent a message to inquire). What I see is mostly about the 8 YO, the soleil, the 55º and the 70.7. That’s okay, those are good too, it’s just surprising to see something as well made as this almost-midrange rhum given such short shrift.

Never mind.  If you find it, it may be pricey, as all agricoles are, relative to a molasses based rum of equal age.  But I argue it’s well made, it’s tasty and for sure it’ll wake up the drink, a cocktail, a party (and maybe even you) at the same time. Plus, it can be had by itself – almost – and it won’t entirely disappoint taken neat. Not a top-tier rhum, it represents its own level quite nicely indeed and remains a rhum that does quite a bit more than you think it does. Like my wife, it doesn’t nag or jab or needle, only soothes and welcomes…and in rhum terms, that quality might well be priceless.

(#836)(83/100)


Other notes

  • There are two versions of the 3 YO; the discontinued 42% ABV described here, and the current 45% ABV version. The switchover happened around 2018, as far as I know.
  • A biography of the company is available, too long to be ncluded here
Jul 082021
 

After a successful debut in around 2016, the Transcontinental Rum Line, the indie bottler offshoot of La Maison du Whisky in Paris, has faded some from public view, though they continued to release rums as late as 2020).  That said, with current distribution in the US and parts of Asia, it may see something of a resurgence with that increased awareness. And that’s a good thing: as with all indies of a diverse portfolio of rums it’s a bit hit or miss, but overall they have done pretty well.

La Maison was formed by Georges Bénitah in 1956, and has had a long history with spirits — particularly the importation and distribution of rare whiskies. From what I gather, Georges’s son Thierry and Luca Gargano had (and continue to have) a long and amiable relationship — so the eventual joining of forces into the joint venture La Maison & Velier, which now distributes Velier rums in France, was perhaps inevitable.  Still, before that happened, LMDW was interested enough in the rising popularity of the indie single-cask rum scene in Europe to branch out on its own, and the TCRL range was launched in 2016 with a mix of various “standard” rums all indies seem to prefer, at either cask or standard strength. 

Leaving aside the unoriginal selections from all the usual locations (Fiji and Australia were welcome aberrations, admittedly), what distinguished them right off the bat was their visual imagery and marketing strategy, which was and remains centered around the pictures of the luxury ocean liner which graced their labels, accompanied by old fashioned text font. In the style and the evocation of this era of restrained Edwardian pomp (even if it wasn’t, see other notes, below) one felt a certain genteel sensibility, as one did, for example with the bare and faded yellow labels of Berry Bros. & Rudd.

So, this rum, from Belize. The major distillery of note on Belize is Travellers (Copalli is a new up and comer), which makes the Travellers 1-barrel, 3-barrel and 5-barrel rums for which they are best known, as well as the excellent Don Omario Vintage 15 year old (some backstory for the curious is in the 1-barrel review). This rum dripped off a column still in 2005, and was aged for nine years there before being shipped to Europe for an additional two years ageing, and for whatever reason, they decided to release the two-cask-output of 792 bottles at 46%.

Given the lightness of the profile, that may not have been accidental3, because the rum, even with all that tropical ageing, was soft and warm and pillowlike, completely without the sullen potential for violence displayed by, say, a young pot still Jamaican sporting high proof, dreads and a ‘tude. It presented, I’m afraid, a nose of few surprises: toffee, white chocolate, and some coconut shavings, all very easy and relaxed.  A few minutes later it was joined by vanilla, almonds, ice cream and pears, all quite solid, just unassertive and not really trying be overly complicated.

This restrained, lean-back-in-the-berbice-chair simplicity carried over on the tongue as well, and I wish they had beefed it up some, to be honest – it gave up tastes of coconut shavings again, caramel, honey, nougat, peaches in syrup, cherries and chocolate oranges, which expanded with some water to introduce a chocolate/coffee vibe that was nice, just not particularly unique in any way.  It all moved sedately and quietly into a finish of no real length or strength, which merely repeated these distinct, simple notes, and faded out with warmth and charmth. Yawn.

It’s…well, it’s fine. Tasty little rumlet. But a straightforward presentation of such relaxed and quiet tastes is pretty much what I’ve gotten bored with, with Latin-style rons as a whole. There’s not much real fun in the whole thing, little challenge — though I fully concede this is a hot-weather rum, to be had when force and striking power is not the objective.  By that standard, it’s a very pleasant sundowner sip, and I think the key to enjoying it fully is to pick the right time and place and mood to have it. As it turned out, I had it on a hot July day in Berlin and wasn’t in a mood to play around with its laid-back aw-shucks style, so its charms were unfortunately lost on me.

(#835)(81/100)


Other notes

  • One has to be a little careful about touting the “originality” of the labelling, because the same ship, a reproduction of a painting of the Queen Mary 2, appears on multiple labels and it wasn’t until somewhat later – the 2020 releases referred to above – that each bottle got its own ship. The sensory ethos and evocation of a past time embodied in those ships, the style of painting and the labelling font, remained the same, though

  • I particularly appreciate the extra information the back (and now the front) label – the division of how much time it spent ageing in tropical vs continental climes, the still, and particularly the other bottles in the range (referred to as “lines”, like it was a shipping concern going off to exotic locales…one wonder what they would have done of somebody in the marketing department liked trains).

 

Jul 062021
 

Seeing this screaming violent neon-pink bubble-gum label glaring out from where it squats sullenly in the backbar, one could be forgiven for thinking one had warped back into the 1980s or something, complete with laser shows, tight jeans, big hair and bigger shoulders.  It’s not a rum one is likely to overlook on a shelf, which of course may be the point. But no, it’s just a rum distilled in 2001 and released in 2014, and is one of at least seven casks (probably more) which Samaroli picked up from South Pacific Distillers on Fiji, the only distillery on the island.

2001 seems to have been a good year for barrels, or perhaps it was simply that SPD — which since 1998 was part of the Fosters Group from Australia — may have had cash flow problems and threw open their doors to exporting rum, because other indies like Black Adder, Berry Bros. & Rudd and Moon Import all released rums from that year. And over the last decade, the reputation of this heretofore not widely appreciated Pacific island has only grown. For the most part, they produce the Bounty branded rums for local and regional consumption, and sell bulk stocks to brokers in Europe for the independents.

One of these was the eponymous Italian indie formed in 1968 by Sylvano Samaroli (now in the Great Distillery in the Sky, may his glass never be empty there), which branched out into rums as early as 1991, with spotty releases over the next decade and a half, becoming more regular after around 2005.  Samaroli have released rums from Guadeloupe, Barbados, Cuba, Brazil, Grenada, Fiji and Haiti, but I don’t think it’s a stretch to assert that it’s for their Jamaican and Guyanese rums that they are better known (recently they have also begun making blends, none of which I have tried so far). Fiji…not so much.

The stats on this one are quickly recounted: distilled 2001 in Fiji, aged in Scotland, 552 50-cl bottles from Cask #32 released in April 2014, at 45% ABV. SPD has both a pot and a columnar still, but I have no idea which one produced the rum…it’s one of those niggling details that too many bottlers, indie or otherwise, never seem to consider as particularly important for some obscure reason of their own.

Still, it’s always fun to try and figure it out, so let’s move right on to the tasting then.  Nose first: it’s an immediate sharp billowing cloud of fresh plastic coverings on new furniture, rubber, varnish, quite rich. One can surmise that either the pot still was operational that day, or they took it off the column at a lower strength than usual. Fresh sawn lumber notes mixes with sushi and wasabi, displaying a certain metallic iodine note. Some fruits, mostly fleshy and acidic – tart mangoes, gooseberries — are there, faint, and remain too much in the background.  It’s dry and dusty, and after some time suggests some sweet breakfast spices and vanilla and a touch of caramel.

The taste was something of a let down: dry and semi-sweet, it presented cleanly, crisply… almost agricole like. Yet then it went on display notes of brine, black olives, gherkins in vinegar with pimento, pencil shavings, and only grudgingly allowed the hints of light flowers and fruits to take their place. With a touch of water (at 45% it wasn’t needed, but I was curious) faint touches of honey, mead, glue and almond soy milk coil about in the background, not really successfully – they clashed with what had come before.  The finish was nice enough – short and dry, content to be unadventurous and straightforward: almonds, vanilla, citrus, coffee and a last squeeze of lemon.

The whole rum has this odd schizophrenic quality of tastes that don’t quite line up. That’s why I give it a middling low score, though I must stress that I did enjoy it enough not to be fiercely critical. It strikes me as something of an essay in the craft, an unfinished experiment that was let out of the lab before being fully grown, or something. But as I say, it must be conceded that it was a respectable piece of work, had points of originality and was recognizably different from Caribbean products with which we are quite a bit more familiar, which is a plus.

I’ve always had a soft spot for Italian independents, perhaps because they were among the first ones I tried that had a regular output, and even if that output varied, there was no shortage. And while older names like Pellegrini, Veronnelli, Soffiantino, Martinazzi, Antoniazzi, Pedroni, Illva Saronno, and Guiducci are now fading from memory (our great loss, I think), many others continue to thrive: Rum Nation4, Moon Import, Samaroli and Silver Seal, and, of course, Velier.  Even within that group, Samaroli holds a special place in people’s estimation, including mine.  They are not now of that strength which in old days moved earth and heaven, it is true — but perhaps ‘ere the end some work of noble note may yet be done. You can see them searching for it in releases like this one, and if they have not entirely succeeded, at least they have not stopped trying. This is a completely decent rum which is unusual enough to warrant a second look, and if you’re into rums from the Pacific to begin with, it’ll not disappoint.  That said, I would not recommend looking directly at that label if you can help it.

(#834)(83/100)


Other Notes

  • Bottle #160 of 552 released and since each bottle was/is half a liter, the final volume can be calculated to be about 250 liters.  Taking into account an estimated angel’s share of around 3% over 13 years (assuming European aging) then the original barrel volume would have been around 367 liters or thereabouts which would suggest a barrique, puncheon or butt. If aged in the tropics, even partly, then the original volume would be greater. Not really relevant, but I amuse myself with these little conjectures from time to time.
Jul 012021
 

When I looked at Moon Import’s middling Jamaica rum there was no background information as to which one of the several Jamaican distilleries made it – but here, since Guyana only has the one, we can move on and start complaining about a separate issue unique to the country, namely, which still does it come from? One can only sigh and acknowledge that a reviewer’s job is never done.

The “Remember” series was begun in 2015 by Moon Imports, an Italian independent bottler formed in 1980 by the Genoese Pepi Mongiardino, a sometime disciple of that grand old man, Sylvano Samaroli, whose business he took over in 2008 when Mr. Samaroli found no-one in his own family to continue the enterprise.  The two brands continue to be clearly separated, oddly enough. Like several other Italian distributors, Mongiardino began with whiskies and occasionally branched out into other spirits – cognac, gin, wine, and of course, rums.  Nothing I’ve read suggests that rum is a major thing with Moon — and while they have been releasing rums since 1990 in various ranges, most of them from Guyana, they tend to be rather hit and miss. The 1974-2004 30 YO Demerara Sherrywood rum was amazingly fine, for example, but a 23 YO Versailles released a year later was nowhere near that good and thus far I’ve been unimpressed by the “Remember” series, older or newer.

In 2015, when this rum was bottled as one of the four inaugural “Remember” rums, Moon imports had still had not caught the wave of popular fan enthusiasm (as attended Velier, say, or Samaroli). Smelling this column (“patent”) still Demerara rum illustrated some of the issues: it was too weak, and altogether too unremarkable – dusty and fruity, dark prunes, blackberries and pomegranates, plus overripe strawberries, watery pears and a few slightly pungent off notes, about which the best that could be said was at least you remembered them. There was a faint lushness to the aromas, just gone too quickly to develop properly and make a serious impression.

The palate started well, it must be conceded. 45% was and is not that strong or rambunctious, just firm, and the rum presented smoothly enough, dry, with tobacco, wet hay and sherry notes. With a touch of water (added more out of curiosity than necessity) some dates, caramel and ginger were noticeable, and a bit of well-oiled leather, anise and brown sugar. Then, it just kind of faded away into a completely indeterminate weak finish that reminded me of a porto infused cigarillo, and vanished like a dream in the sunlight of morning.

The rum was curiously indeterminate and lacked that sense of purpose and clarity that would make it stand out in a crowd, make a drinker sit up and take serious notice, perhaps pour another glass to check. That it was a rum was the best that could be said. There was fair bit of something there, just nothing much of anything, and that was surprising, because as a general rule, independent bottlers of any stripe tend to be rather good at such releases. But here I could barely be bothered to remember a rum so perfectly serviceable which was at the same time so utterly forgettable. Which makes the title kind of unfortunate.

(#833)(80/100)


Other Notes

  • Thanks and a hat tip to Sascha Junkert for both of the Moon Import “Remember” samples.
  • Though not stated, I think the rum comes from the French Savalle still – a “patent” still (as noted on the label) is continuous, but the Enmore wooden coffey still seems a stretch for what I tasted
  • Age is unknown…I’d suggest it’s ten years or so.
Jun 282021
 

 

In 2015, Moon Imports, one of the well known if somewhat second-tier Italian independent bottlers which was founded in 1980, released a new collection of rums called “Remember”, which at the time comprised of four rums – one each from Jamaica, Barbados, Trinidad and Guyana.  With the exception of the agricole makers, Cuba and St. Lucia, then, the initial line represented the big guns of the Caribbean rum world. What exactly was to be “remembered” was another matter, mind you, since the rums were too recent and relatively young to commemorate anything or represent any kind of old tradition.  But it was evocative, no question, and the aura was and remains enhanced by the lovely artwork and design ethos, which company legend has it was inspired by drawings from an old 18th century German encyclopaedia, as redone by a contemporary artist Nadia Pini.

Moon Imports makes a thing on its website about sourcing its barrels in the Caribbean, but we must take that with a pinch of salt since wherever they were found, they were subsequently aged in Scotland and then released — so whatever their original tropical nature might have been, they would fail the Gargano test of (in situ) authenticity.  That doesn’t particularly bother me, since as I’ve mentioned before, there are enough continentally aged rums out there that compete handily with tropically aged ones. 

What does bother me is why Moon Imports bothered with the wimpy 45% ABV — as they have with almost all rums they have produced —  and why the information on the label of this first edition was so scanty. I mean, it was sweetly designed, but to say it was distilled in Jamaica (wherever on the island that might have been), on a patent still (another term for a continuous column still) and then go right ahead and exclude whether it was single barrel or blend, distilled in what year, aged how long, can only lead to annoyance frustration…and this might be why to this day the rum still sells (primarily on whisky sites) for under a hundred bucks. If I couldn’t tell the provenance or the age of a rum from a respected casa like Moon, I would probably pass on it too.

So we know it’s a 45% Jamaican rum bottled by Moon Import in 2015 after ageing in Scotland, and yet we’re clueless as to age, exact still-type, estate/marque, distillation date, single cask or blend, or outturn. Wonderful.

Let’s see if solace is to be found at the bottom of the glass: there may be redemption in hiding.  Nose first – not bad.  There’s a fair amount going on here – tobacco, glue, fresh sawdust, furniture polish and linseed oil (the sort you used to oil your cricket bat with, back when you thought you were the next Sobers). There’s some brine and olives and gherkins in vinegar there, gentling down to a smorgasbord of tart yellow fruit…mangoes, ginnips, pineapples, red grapefruit, that kind of thing, channeling something of a good dry white wine, though ultimately somewhat uneventful.  New Jamaicans may have spoiled our noses for this kind of subtler aroma.

Once tasted it’s clear to see it is a real Jamaican, because a certain funk comes quickly to the fore: thick fruity tastes of pineapple, strawberries, bubble gum, rotting oranges and gooseberries, bananas beginning to go.  An interesting amalgam of sharper light fruits and cream cheese and salted butter on a very yeasty bread.  It’s decent enough, just a touch unbalanced and not particularly earthshaking and the finish closes things off with a snap of light lemony crispness, a touch of tart funk, though it is a bit dry and rough and doesn’t last long enough.

It’s a completely decent-tasting, competently-made rum, this, even if you don’t know much about it. The truth is, I really don’t care what it is — I’ve had better, I’ve had stronger, I’ve had tastier, and a week from now I’d be hard put to recall anything particularly special about this one aside from the fact that it was a ‘good ‘nuff Jamaican made by Moon.’ That’s both a recommendation and an indictment, and I’m surprised that an independent bottler dating back forty years would release something so indifferently for us to try. Especially with a name like “Remember”, which it certainly doesn’t rate high enough to deserve.

(#832)(82/100)


Opinion

The rum is a good reminder that proud indie houses don’t always move with the times or understand the desires of consumers, and that you could say a whole lot of something but end up communicating nothing…and that ultimately, it’s the rum under the label and inside the bottle that matters, and not all such rums are good just because Sylvano’s disciple selected them.

Points aren’t deducted for a lack of informational provision – the rum is scored honestly based on how it sampled – but I really must confess to my irritation at not being entirely sure what it was I was scoring. Even if made six years ago, this should not be something I still have to complain about. I particularly dislike that the company’s website doesn’t see the need to provide any background on the rums it has released. It’s not an ancient maison dating back centuries, it was formed in my lifetime, it should have its damned records straight so we can tell what it was we’re buying.

Jun 212021
 

Over the last decade or so, there has been an ever increasing stable of small independent bottlers popping up.  Some produce one iteration of a rum and then fold; others associate themselves with a celebrity and produce rums in quantity, often blended, catering to the mid-to-low tiers of consumption; and some combine sales of blends with sales of high end single cask bottlings. Few stay exclusively with just releasing a few hundred bottles of a cask every now and then, because such releases are perhaps the hardest to market effectively and make money from. There is a crowded market already, and if one does not have a ready buyer on hand, it’s a money losing proposition, with very thin margins.

Indeed, most of the successful single cask indies eventually do one of two things: either they increase the amount of such bottlings, or they combine it with other sources of income that subsidizes or cushions any price shocks. That could be either another line of business altogether, like the SMWS and its “actual” business of whiskies, or other types of rums. 1423, Rum Nation, and Compagnie des Indes all follow the latter route. 1423 has the Companero and Esclavo line, Rum Nation had their blended starter rums (and their whisky business), and the Compagnie also dabbles in their own blends like the Tricorne, Dominidad, Veneragua or Caraibe.

So also does L’Esprit, the tiny company in Brittany which to me is one of the most unsung, underappreciated and underrated indies out there (together with Chantal Comte). Their original and perhaps main line of business continues to be whiskies, but the rums they put out the door are sometimes nothing short of amazing (like the white mastodons of the South Pacific Distillers and Diamond. Tristan Prohomme often releases two variants of the rums he bottles – one more or less diluted-to-standard proof version for three quarters of the outturn, and one barrel proof version for the remainder.  So there’s something for everyone and neatly squelches any comments (from snarky writers like me) about how the rums could be stronger, or weaker.

What we’re looking at today is a Haitian rum from the well known Barbancourt Distillery, column-distilled in 2004 and released in 2016 at a firm 46% that should appeal to most consumers.  I’ll bet that few know anything about it, however… unless they have read the review of its 66.2% twin, which garnered a hefty 86 points from me and another 87 points from WhiskyFun.  Was its lesser proofed sibling on that level?

I thought so, yes.  It was not as deep and intense as the stronger one, but this was to its advantage, because subtler notes I missed before came out more distinctly, without being bludgeoned flat into the ground by a high strength steamroller. The nose started off beautifully, with acetone, grass, lemon zest and the delicate herbals of a cane juice rhum (which this is).  There was a fat sort of philly-cheese-on-a-freshly-baked-bagel vibe going on, and it also nosed quite well, of herbs and cooking spices — and though fairly clean and light, it provided aromas that had a certain heft to them as well. 

The palate was also quite impressive.  Some fruit starting to go off (strawberries, mangoes, that kind of thing), faint vanilla and caramel, and delicate crispness of white and watery fruits: pears, guavas, watermelon, papaya. It lacked the authority and sureness I sensed on the aromas, but it was quite complex, as well as being distinct enough for individual bits and pieces to be picked out and appreciated, and the balance was excellent throughout. The finish was long and nicely dry, quite spicy, summing up the watery fruits, acetones, tartness and creaminess that had been the showcase of the nose and palate. 

This is a good rum: I liked it almost as much as the stronger 66.2%, but frankly, there’s not much to chose between them – the tastes and aromas are the same uniformly top notch experiences, just not as extreme.  The complexity and balance can hardly be faulted, and it’s just that I prefer the intensity and forcefulness of the cask strength rhum to this one.  Even so, I score the 46% version here about the same.  And really, let’s be clear: here is a rum in two choices for the buyer, that is all about preference and one’s individual taste. You could, without even looking, pick either bottle of this quietly released, well-made Haitian, and no matter which one ends up in your glass, still come up with a good drinking experience.

(#831)(85/100)


Other Notes

  • Note the NEAT glass.  I was not, and remain, unimpressed.  A copita, or a glencairn, remains my tasting glasses of choice. If you want a dissertation on glasses and choices, Single Cask did a really good job in a two part series here and here.
  • Also, a nod of appreciation to the aesthetic of Tristan Prodhomme’s beautiful sampling kits. I really like those squared off little bottles. Full disclosure: Tristan and I traded samples here.
  • Whiskyfun scored it 86 points.  Leaving aside his scores and mine, the comparison of the two strengths of rhums from the same barrel  by both of us, is an interesting commentary on how varied proof points influence the assessment.
Jun 172021
 

 

Recapping some background for William Hinton — it is a Madeira based distillery with antecedents as far back as 1845; at one point, in the 1920s, it was the largest sugar factory on the island if not in Europe – but in 1986 it ceased operations for two decades, 5, and was then restarted in 2006 under the name Engenho Novo da Madeira, still making branded rum under the Hinton banner.  They make their own rums as well as exporting bulk elsewhere, which is how Fabio Rossi picked a few up for his Rare Rums collection back in 2017.

The company has three tiers of rum quality, with the lowest level being considered basic backbar “service” rums for mixing: there are three of these, from a 40% white we looked at in #829, a 9 months aged, and one that’s three years old. That 40% white was a flaccid agricole that could conceivably put a drinker to sleep out of simple boredom, but things get a lot more jazzed up and a whole lot more interesting with the premium or “Limited” level white (labelled as “Natural”). Neatly put, the two classes of rums generally and the two whites in particular, are night and day.

Some the stats of the two whites in the classes are the same – column still, cane juice origin…they are both agricoles. Fermented for 2-3 days with wild yeast (the other was 24 hours), and then run through that old refurbished column still that had been decommissioned (but kept) from the original estate at Funchal (Engenho do Torreão) when things shut down in 1986. And then, as if dissatisfied with this nod at tradition, they released the premium version without any ageing at all (unlike the “service” white which had been aged and then filtered back to transparency). It was also left at full strength, which is a serious attention grabbing 69%, enough to make the glass tremble, just a bit. 

That combination of zero ageing and high strength made the Edição Limitada blanco very much like some of those savage white rums I’ve written about here and here. And that’s a good thing – too often, when a company releases two rums of the same production process but differing proofs, it’s like all they do is take the little guy, chuck it on the photocopier and pressed “enlarge”. Not here. Oh no. Here, it’s a different rum altogether. 

The nose, for example, is best described as “serious” – an animal packing heat and loaded for bear: it starts with salt, brine, olives, wax, rubber, polish, and yet, the whole time it feels clear — fierce, yes, but clear nevertheless — and almost aromatic, not weighed down with too little frantically trying to do too much. A bit fruity, herbal to a fault, particularly mint, dill, sage and touch of thyme. There are some citrus notes and a warm kind of vegetal smell that suggests a spicy tom yum soup with quite a few mean-looking pimentos cruising around in it.

I particularly want to call attention to the palate, which is as good or better than that nose, because that thing happily does a tramping stomping goose step right across the tongue and delivers oodles of flavour: it’s like a sweeter version of the Paranubes, with rubber, salt, raisins and a cornucopia of almost ripe and fleshy fruits that remain hard and tart.  The taste is herbal (thyme and dill again), and also sports olives, vanilla, unsweetened yoghurt, and a trace of almost apologetic mint to go with the fruity heat. The finish is excellent — long and salty, loads of spices and herbs, and a very peculiar back note of minerals and ashes.  These don’t detract from it, but they are odd to notice at all and I guess they are there to remind you not to take it for granted.

The rhum, in short, is amazing. It upends several notions of how good a white can be and for my money gives Wray & Nephew 63% White Overproof some real competition in that category and even exceeds the Rivers Royale 69% out of Grenada, though they are different in their construction and don’t taste the quite same. The flavours are hot and spicy and there’s lots of them, yet they never get in each other’s way and are well balanced, complex to a fault and good for any purpose you might wish to put it. 

What this all leaves us with, then, is an agricole rhum that is powerful, herbal, floral and all round tasteful. It’s quality is in fact such a jump up from the “Service” white that I really must suggest you try the more premium rums, and this one, only after exploring the cheaper variants. Because if you do it the other way round you’ll really not want to have that much to do with the lesser parts of Hinton’s overall range. The Limitada excites that kind of admiration, and happily, it deserves every bit of it.

(#830)(86/100)


Other Notes

  • The rum is issued in lots (or batches), by year, and all front labels tell you which one it is (here it’s Lot #1 of 2017), though not how many lots in that year. Each such batch is 500 bottles or so — hence the “Limitada” in the name —  and both this and the bottle number is mentioned on the back label.
Jun 142021
 

William Hinton from Madeira is not a name to conjure with in the annals of rum, but this is not the first time they have come up for mention – their distillery produced the Engenho Novo da Madeira rum that Rum Nation released with some fanfare back in 2017. The following year the company of Engenho Novo, Hinton’s new incarnation (and not to be confused with Engenhos do Norte, producer of the “970 Agricola”) released some rums for themselves, and we’ll be looking at these over the next week or so.

Hinton classify their rums into three tiers: (1) the exclusive single casks, which are blends of 6YO “new Hinton” rums and 25 YO “old Hinton” rums from before the shutdown in 1986 (see below) which are then finished in various other barrels like wine or whisky or what have you; (2) the premium range which consists of two rums, an award winning 6 YO and a high proof white; and (3) the bartenders’ mixes, for general audiences, which their website refers to, in an odd turn of phrase, as a “service rum.” One of that final category is the white rum we’re examining today.

The white is a cane juice agricole – a term which Madeira has a right to use – but it is not unaged.  While the site does not specifically say so, I was told it’s under a year, around six months, in French oak casks 6. It is bottled at 40%, column still, so nothing “serious”.  It’s made fit for purpose, that’s all.

Unfortunately that purpose seems to be to put me to sleep. Dare I say it is underwhelming? It is a soft and extremely light white rum with very little in the way of an aromas at all.  It’s delicate, flowery and admittedly very clean – and one has to seriously pay attention to make out some flowers, dill, herbs, grass, sugar water and wet moss (!!), before it disappears like a summer zephyr you barely sensed in the first place

The palate is better, and remains light and clean. It has a queer sort of dusty aroma to it, like old library books stored in long disused storage room. That gradually goes away and is replaced with a dry taste of cheerios, and some fruits.  Almonds and a curiously faint whiff of vanilla. I read somewhere that this white is  made to service a poncha — a very old cocktail from Portugal’s great seafaring days invented to combat scurvy (rum plus sugar plus lemon juice, and some honey) — not so much to replace Bacardi Superior … though you could not imagine them being displeased if it did.  Drinking it neat is probably a nonstarter since it’s so wispy, and of course there’s not much of a finish (at 40% I wasn’t looking for one). Briefly fruity and floral, a quick whiff of herbs, and it’s gone. 

Although it has some very brief tastes and aromas that I suppose derive from the minimal ageing (before the results of that process got filtered right back out again), the white displays little that would make it stand out. In fact, while demonstrably being an agricole, it hardly tastes like one at all. It’s what I’m beginning to refer to more and more often as a “cruise-ship white”, a kind of all-encompassing milquetoast rum whose every character has been bleached and out so its only remaining function is to deliver a shot of bland alcohol (like, say, vodka) into a mixed drink for those who don’t know or don’t care (or both).

That said, honesty compels me to admit that there was some interesting stuff in the wings, sensed but not seen, a trace only, perhaps only waiting to emerge at the proper time, but alas, not enough to save it. The premium series probably address such deficiencies, and if so, it was a smart move to separate the generalized cocktail fodder (which this is) from a more upscale and dangerous version aimed at more masochistic folks who’ll try anything once.  If you want to know the real potential of Hinton’s white rum, don’t stop and waste time dawdling with this one, go straight for the 69% and be prepared to have your socks blown off.  Unless you like soft and easy whites, I’d walk away from this one.

(#829)(75/100)


Background & History

It’s long been noted that sugar cane migrated from Indonesia to India to the Mediterranean, and continued its westward march by being cultivated on Madeira by the first half of the 15th century.  From there it jumped to the New World, but sugar remained a stable and very profitable cash crop in Madeira and the primary engine of the island’s economy for two hundred years. At that point, with Brazil and other Portuguese colonies becoming the main sources of sugar, the focus of Madeira switched to wine, for which it became renowned (sugar cane production continued, just at a reduced level). 

The British took some involvement in the island in the 1800s, which led to several inflows of their citizens, some of whom stayed – one of these was William Hinton, a businessman who arrived in 1838 and started the eponymous company seven years later.  First a sugar factory was constructed and a distillery was added — these were large and technologically advanced and allowed Engenho Hinton to become the largest sugar processor on the island, as well as the largest rum maker (though I’m not sure what rums they actually did produce) by the 1920s. 

Unfortunately, by the 1970s and 1980s as sugar production became more and more industrialized and global, more cheaply produced  sugar from Brazil and India and elsewhere cut into Hinton’s sales (they were part of a regulated EEC industry, so low-cost labour was not an option), and by 1986 the factory and distillery closed and the facilities were mothballed – the website gives no reasons for the closure, so I’m making an educated guess here, as well as assuming they did not sell off or otherwise dispose of what bean counters like me like to refer to as “plant”.

It was restarted by Hinton’s heirs in 2006 as Engenho Novo de Madeira with a column still and using Madeira sugar cane: here again there is scanty information on where this sugar cane comes from, their own property or bought from others. Whatever the source, the practice of using rendered sugar cane juice (”honey”) continued and notes from a brochure I have state that the column still was one restored in 1969 and again in 2007, suggesting that when the distillery closed, its equipment remained intact and in place.


 

Jun 102021
 

As I remarked in a review opener last year, the UK indie Bristol Spirits appears to have fallen somewhat out of fashion of late, and its releases are not held up as ecstatically as they used to be, nor are reviews of their products either forthcoming or swooned over the way they used to be (that may be a function of the current pandemic as well). However, neither that nor the somewhat moribund website of the company should be taken as an indicator of any loss of focus or lack of activity. Mr. John Barret, the owner, with whom I had a most enjoyable conversation this morning (he just so happened to be wandering past the phone when I called and picked it up) rather wryly remarked that they are simply too busy with the real world to pay too much attention to the digital one, and are going great guns with their aged rum program irrespective of whether online attention is paid to their offerings or not.

One of their older products, predating the pandemic, is a cane juice rhum produced at Labourdonnais Distillery on the island of Mauritius (see below for further details on the distillery and estate). The Indian Ocean island is the home of other well known names like New Grove, Lazy Dodo, Grays, St. Aubin, Chamarel — and somewhere around 2010 or so, Bristol Spirits imported some unaged white rum from the distillery, and bottled a part of it immediately. The rest was left to age: some, matured in sherry wood, was released as a five year old rum in 2015 and this year (2021) they are pushing out the remainder in a 10 year old I’d be quite interested in.

For now, let’s just stick with this one: a 43% column still distillate deriving from cane juice, unaged, unfiltered, white, from a distillery few would likely know much about unless it was from The Fat Rum Pirate’s 4½ star review of the Boutique-y Rum Company’s 5 year old, back in 2019.

What surprised me about the rhum (for so we shall term it since it can’t be called an agricole) was how much like a Cabo Verde grogue it was. The nose, for example, channelled some of that same almost easy, relaxed scents as, oh, the Barbosa.  Nosing something like a dry white wine, it was redolent of freshly mown grass, green grapes and apples, sweet, light, and almost — but not quite — delicate. Cherries, raspberries and a touch of sour cider followed, as well as a sly hint of brininess after a few minutes.  Overall, the aroma had a distinctly agricole vibe to it, which of course was unsurprising. I liked it a lot.

The taste hardly faltered, which was a relief since a great nose does not always a great palate make. At 43% ABV it remained approachable, and an easy sip – warm yet cheerfully spicy; I tasted sugar water, the slight tang of tinned pears in syrup, white guavas, pears, papaya, all overlaid with the crisp and tart freshness of green apples, a bite of bubble gum and again, that trace of wine and brine in equal measure, lending character to the whole. That doesn’t sound like it should work, but yeah, it really kind of does.  The finish was nice and long, but here the complexity faded out and left mostly some fruity sugar water, which I accepted with as much grace as I could muster, the smell and flavours having so charmed me to begin with.

Now me, I like white rums. Not the over-filtered, clear, bland, anonymous and unaromatic cocktail fodder that clogs up far too many glasses, but clusterbombs of flavour like clairins or grogues, or the white lightning from Saint James, DDL, Depaz, Capovilla, Worthy Park, A1710, Issan, Savanna….well, the list is long, what can I say? Here’s another one to add to the list – it’s not fierce or feral, and doesn’t want to cause you pain. It is simply a compact and neat homunculus of a rumlet with oodles of flavour that dance and cavort across the senses, and one  that I will remember with great fondness.  

It occurs to me that it would probably retain all its charm and profile even if beefed up to a greater strength…however, I would argue that’s unnecessary, because it’s near perfect as a sipper exactly as it is, even if unaged. Mr. Barrett told me that Bristol never did really good business with it, and fell back to ageing the rest of their stock as a consequence. I think if more people had tried it when it was first released and whites had a better street cred at that point, then this Labourdonnais white wouldn’t have languished in the doldrums, but flown off the shelves. And in point of fact, as soon as this review goes up, I think I’m going  to go looking for one myself.

(#828)(86/100)


Other notes

  • My thanks to Mr. Barrett who was courteous and polite and answered all my usual questions. Couldn’t help but mention I was a big fan ever since I’d had the amazing Port Mourant 1980 all those years ago.
  • Outturn unknown
  • From the other references I saw, the label seem to be misspelled and the distillery name is one word, not two

Company Background

Labourdonnais is a distillery, of course, but is of relatively recent vintage, as are all such companies on Mauritius.  In 2006 the law was relaxed to permit rum distillation – before that all sugar cane planted on the island had to be made into sugar, the prime export crop.  As soon as this happened, the agricultural estate of Labourdonnais – home of the beautifully landscaped gardens and the famed Château de Labourdonnais – built a new distillery on their property, naming it Rhumerie des Mascareignes, and then renaming it La Distillerie de Labourdonnais in 2014, probably to line up with all the other agricultural and horticultural activities of the property for which it was better known. It has been making cane juice rum ever since, mostly white and lightly aged “amber” rums, but also exporting some bulk, primarily to Europe.