Nov 142022
 

There was a time not too long ago when anything you got from Hampden was some bulk rum export that got bottled by an indie in Europe. Berry Bros. & Rudd, Murray McDavid, Renegade, Samaroli, Compagnie des Indes, Rum Nation…these companies and more were the ones who kept the name alive and vibrant in people’s memories. And to be fair, the rums they picked were usually quite good – the Samaroli 1992 for example, was really kind of spectacular and even the Murray McDavid edition that was half as old, was no slouch.

All that changed after the launch of estate bottlings by Hampden in 2018, distributed globally by Velier. The reputation of the distillery bloomed overnight, and suddenly we moved from drought to deluge – it seemed like everywhere we turned there was another company that touted its street cred by having a Hampden rum in ts portfolio. SMWS, SBS, Stolen Spirits, Rom Deluxe, LMDW, Duncan Taylor, Mezan, Valinch & Mallet, Rum Artesanal, Rum Club, Blackadder, Silver Seal, Wild Parrot, Hunter Laing, Kintra, and so on and so forth and such like. That’s was a lot of choices, but the cream of the crop – at least with regards to customer appreciation – continued to be the Velier releases with their near-trademarked labelling ethos and tropical ageing.  And they lost no time expanding the Hampden rums into a veritable smorgasbord of offerings to cater to every taste.

At times it almost seemed like Velier-overkill.  There were Habitation Velier Hampdens, the  black-bottle yellow-label series, Endemic Birds, Great House, Warren Khong, Pagos, the various marks editions (now conveniently available as a sample pack) – it seems hard to believe that it all started with just a pair of 8YO rums a mere four years ago.  And, predictably, for the 2022 season yet another Hampden rum was released as part of the “Magnum” quartet, though in this case it was just the one and not a whole set.

Strictly speaking, that rum – on the face of it and going with the bare bones statistics – presents as nothing out of the ordinary. A pot still rum, distilled in 2016 and bottled in 2021 at 60% ABV, aged tropically for five years in ex-bourbon barrels, and bearing the marque HLCF (“Hampden Light Continental Flavoured”) which is therefore in the midrange of esterland: 500-600 g/hLpa, where for my money, the real quality lies buried and often overlooked in the rush to bag the biggest and baddest animal out there (the 1600 beast of the DOK, of course).

But whatever the ester count is, consider just how well the rum, even at that young age, comes across when you smell it.  It reeks some kind of spectacular, I think: all the funky rotten fruits, orange rind, cherries, strawberries, pineapples and half chewed bubble gum we’ve grown to known and love, they’re all there. It exhales a bit of smoke, a bit of vanilla, a touch of cinnamon, some leather, honey and even sweet soya. Glue, acetones, furniture polish, fresh paint rise up to take their place and it all combines into a sort of deep complexity with a lot of different aromatic notes coexisting within a nice harmony. There’s a sort of rough richness to it that I sometimes forget Hampden rums display, and if perhaps the strength is overpowering, a touch of water can certainly bring things down a notch.

This is also true of the taste. Here, it’s more obvious that the rum has the roughness and toughness of a Trenchtown yardie the entire time: it has not been tamed and sanded down by a further decade in a barrel.  What that does, however, is provide some really robust and precise notes that remain rather aggressive and sharp and which can be alleviated with some water. Glue, acetones, sweet pineapple, ginnips, tart yoghurt. The funk is well controlled, neither excessive not too faint, and there’s varnish, apple cider lurking around the corner to cosh you. It spurs roughshod over the palate, which is the youth of the thing speaking, of course, but I have to confess to a certain admiration for that. And it all leads to a nice long finish that has fruity notes, bubble gum, brine, olives, and some smoke, and brings the whole business to a hot close.

Now speaking for myself, I’m not entirely a fan of very young rums being sold at premium prices because too often it seems like a way to leverage a Name and a reputation based on past achievements, rather than intrinsic quality of a rum itself. Yet here I find myself with little to quibble about: the rum bears out a gradually developing personal premise that when it comes to the high ester rum category, the midrange is where the real action lies, not the edges of the bell curve where the extremists lie in wait to hack and slash. 

I liked this rum, a lot, for all its lack of years. It’s tasty as hell. It keeps on going like the barrel had an energizer bunny stuffed inside the entire time. It’s aggressive, it’s big, it’s bad, it’s bold, and had I been the sommelier advising John Wick, I would have said to screw the Austrian and German selections and go with the Hampden. This the rum that would have justified that choice, and the body count would have been way lower had he done so, because, let’s face facts, you just can’t go far wrong when you stick with one of the badasses of the New Jamaican varietals.

(#950)(88/100) ⭐⭐⭐⭐


Other notes

  • The Hampden rating doesn’t appear to polarise as much as my previous two reviews of the Foursquare and Mount Gay.  Most agree that it’s a pretty fine rum. Secret Rum Bar rated it 88+ points, WhiskyFun gave it 87, while Rum-X has an average of 86 points off of 30 ratings (as of this writing).
  • As with others in the set, outturn is 1200 bottles and 600 magnums.
  • The photograph on the label is of Coney Island in New York, dated from 1954. 
  • The rums in the Magnum Series Volume 1 are:
  • From the Mount Gay “Magnum EE” Review: The Magnum series of rums capitalises on the same literary concept as the seven founders of the famed photo agency wanted for their own organisation when they created and titled it in 1947, namely the multiple meanings and connotations of the word — greatness in Latin, toughness in the association with the gun, and celebration in its champagne mode (it’s just a happy coincidence that when discussing the matter they always drank magnums of champagne). Since Luca Gargano is a photo buff himself, I’m sure the references resonated with him. Four photographs made by Elliot Erwitt — an American photographer who was asked by Robert Capa to join the agency in 1954 — grace the four (black) bottles of the first release, but they have no direct relationships with the contents of the bottles in any way, and were likely chosen simply because they were appreciated as works of art.
Nov 102022
 

The new rums of Velier’s first edition of the Magnum Elliot Erwitt series of rums are only four in number, and it’s too early to tell whether future editions will materialise. Honestly, I don’t see any need to create a new series at all: both the Hampden and Foursquare rums already have well established collaborative series of their own, Saint James could have been folded into the 25th AOC Anniversary bottling and I’m sure a home could have been found for Mount Gay somewhere. The Magnum photographic connection — to rum, Velier or the distilleries — is tenuous at best and even the selected photographer is a relatively obscure choice.

Still, if the intent was to release four rums that stand out in an arresting and visual fashion, then that works, and surely Velier is treading on familiar ground they themselves have helped establish. And there have been one-offs and smaller series before, like the original Damoiseau 1980, or the twin Basseterre rhums, or the two Indian Ocean series releases. Nothing says it needs to be an ongoing multi-year effort like, oh, Rom Deluxe’s “Wild” series. Next year there will likely be yet another one and I do enjoy looking for and at those distinctive designs.

What thoughts like these suggest, however, is a diminishment of the importance of a rum range that retains a quality and consistency level over long periods. The Demeraras, the Caronis, the HV series of rums — even the 70th Anniversary Collection — are all examples of successful and important long term ranges Velier has created. By making a series of short-lived “little” series like Warren Khong, Indian Ocean, Japoniani, Villa Paradisetto (among others), one wonders if there really is an overarching philosophy at work, some kind of through-line that makes each range truly unique in some individual fashion, over and above the arresting designs and colours.

I make this observation because of the four rums in the first collection, the Foursquare is the one that, to me, stood out the least (I tried all four together). The production stats, on paper, are all sterling: pot-column-still blend (the website calls it a “100% pot still pure single blended rum” but that’s a contradiction in terms, and I confirmed it is indeed a blend of the sort Foursquare is known for), distilled in 2005, double aged in ex-bourbon and sherry casks for sixteen years, then released with an outturn of 1200 700ml bottles and 600 1.5L magnums at 61%. A serious, old tropically aged rum. The distillery doesn’t make much that’s older than that.

What it doesn’t do is break new ground in any significant way. The nose is light for the strength, for example, and feels consistent with my memory of other ECS releases. Dusty and somewhat papery at first, before the more usual salt-caramel, vanilla, and aromas of grapes, peaches and ripe apples emerge. There’s a creamy, briny, almost tart laban background, macaroons, some nuttiness, a touch of orange peel and cinnamon, a bit of basil and rosemary herbs. A decent nose, about what is expected.

It tastes about the same. The texture is great, very solid and emphatic, and channels fruitiness well: mostly cherries in syrup (minus the excessive sweet), ripe red grapes and apples and peaches; there’s also brown sugar, vanilla, coconut shavings, some molasses, white chocolate and nuttiness, set off with just the suggestion of citrus. The finish sums all that up, adds little additional complexity and its major claim to fame is that it it is really quite epically long, with notes of unsweetened yoghurt, caramel, vanilla and some indeterminate fruitiness.

Overall, it’s good. That said, it didn’t move me much — what’s missing is something of the exceptionalism, the blazing fire and shoot-the-moon excellence that define Velier’s best collaborations with Foursquare, and that distillery’s own finest ECS editions. This is a hyped limited release with serious artistic pretensions; the profile is consistent, the taste is good, it adheres to most of  the markers that we seek in a limited edition Barbados rum…and yet it’s one that doesn’t ring my bells, doesn’t make me sit up in stunned wtf-level amazement and then head straight over to wherever is selling it so I can get me a bottle and consider myself fortunate to pay three figures for the privilege. Barbados rum lovers will not be disappointed, of course (it would have to be a real dog for that), and investors will continue to buy it because of the limited outturn, so it won’t fail in the market.  For me though, it’s a pass at the price.

(#949)(84/100) ⭐⭐⭐½


Other Notes

  • From the Velier Mount Gay “Magnum EE” Review: The Magnum series of rums capitalises on the same literary concept as the seven founders of the famed photo agency wanted for their own organisation when they created and titled it in 1947, namely the multiple meanings and connotations of the word — greatness in Latin, toughness in the association with the gun, and celebration in its champagne mode (it’s just a happy coincidence that when discussing the matter they always drank magnums of champagne). Since Luca Gargano is a photo buff himself, I’m sure the references resonated with him. Four photographs made by Elliot Erwitt — an American photographer who was asked by Robert Capa to join the agency in 1954 — grace the four (black) bottles of the first release, but they have no direct relationships with the contents of the bottles in any way, and were likely chosen simply because they were appreciated as works of art.
  • This is particularly the case here, where the label photograph is of the Peace Memorial Park in Hiroshima, taken in 1970. What that has to do with the rum or either of the involved companies, is simple: nothing.
  • Others’ opinions of this rum are almost exactly reversed from the Mount Gay Magnum edition which I liked more. Just about everyone who has written in about it loves this one, while I think it less. Secret Rum Bar rated it 92 points, WhiskyFun gave it 86, while Rum-X has an average of 88 points off of 25 ratings, with several topping 90.
Nov 072022
 

By now it’s almost like an annual event at the beginning of each new rum-release season: Velier makes an announcement about a co-bottling or a new rum, or a whole new series, and the rumiverse goes politely batsh*t for a while. To be honest, I kind of look forward to see what they come up with myself, because you really can’t fault their originality, or their style. And the rums themselves are usually interesting, with an occasional gem popping up here and there.

Now, most independents go with the standard big Caribbean distilleries, keep the labels consistent, and stay within just a few clearly pre-established “ranges.” Not Velier. They go off on their own tangent, every time. There was the clairins in 2014, HV in 2015, the pair of Indian ocean rums in 2017, the Hampden launch in 2018 (and all its various sub-series like Great House and Endemic Birds et al, since then), the Barbosa grogue and Villa Paradisetto in 2019, Japoniani in 2020, and — well, I could go on. Each has its own label design aesthetic, and tries to be original in some small way. For the 2022 season, then, the pride of place along with the Papa Rouyos and twenty Saint James expressions was surely the Magnum Series No.1 featuring Elliot Erwitt’s black and white photos on the label.

The Magnum series of rums capitalises on the same literary concept as the seven founders of the famed photo agency wanted for their own organisation when they created and titled it in 1947, namely the multiple meanings and connotations of the word — greatness in Latin, toughness in the association with the gun, and celebration in its champagne mode (it’s just a happy coincidence that when discussing the matter they always drank magnums of champagne). Since Luca Gargano is a photo buff himself, I’m sure the references resonated with him. Four photographs made by Elliot Erwitt — an American photographer who was asked by Robert Capa to join the agency in 1954 — grace the four (black) bottles of the first release, but I don’t think they have direct relationships with the contents of the bottles in any way, and were chosen simply because they were appreciated as works of art.

So let’s get started with the first of the four, the Mount Gay, which could equally well be called the Last Last Last Ward. It is a pot still distillate laid down in 2007 when Frank Ward was still running the joint; the idea was to create a new and different brand called Mount Gilboa, and there have been some barrels that the Ward family kept after the takeover by Remy Cointreau, some of which were bottled as the Last Ward rums of the Habitation Velier line. The rum was triple distilled on double retort pot stills and aged in American white oak for 14 years (unlikely to be new – the influence would be too great, so my money is on ex-bourbon casks), after which a mere 600 bottles were squeezed out at 60% ABV.

What comes out at the other end after a near decade and a half is really kind of spectacular.  The initial aromas are a perfumed symphony of sweet molasses, honey, and flambeed bananas in a luscious kind of mélange. A vein of sweet and creamy caramel coffee winds its way around rich scents of custard, coconut shavings and vanilla. This is offset by the tart muskiness of soft and almost-overripe fruits: pears, guavas, oranges, apples, grapes, black cherries. I enjoyed the hint of the spices – cinnamon, cardamom, rosemary — and the whole thing displays a depth of complexity not to be sneezed at.

It tastes really good too.  The 60% lands on the palate as solidly as a right-wing extremist’s denial of …well, anything. It’s deceptively soft, the impact doesn’t get there until later: initially it’s all mushy fruit and smoke and leather, with the barest bitter tang of oakiness.  Vanilla, coconut shavings, those flambeed bananas again, plus light florals, a touch of smoke, and a creamy, tart yoghurt mixing it up with honey, caramel, and a dusting of cinnamon and cardamom. The finish is a gradual come down from these heights – it’s epically long, of course, and doesn’t feel like adding anything to the party, being content to sum up with light molasses, yoghurt, those ripe fruits, pineapples and spices. 

Overall, I think the rum is great, and it reminds me a lot of the Habitation Velier Last Ward 2007 and 2009 rums – which is hardly surprising since they come from the same batch of barrels squirrelled away all those years ago. They all have that sense of displaying a sort of quality without effort, like it was hardly even trying, and are quite different from the normal run of Mount Gay rums which are more widely available, and more affordable. The Magnum is neither worse nor better than either of those two earlier HV editions – better to say it exists on that same level of pot still excellence, and I suppose that if the distillate had not been used for the Magnum line, it would have been completely appropriate to be the third Last Ward in the Habitations. The price will probably keep the average buyer away, but for those who can score a sample or even a bottle of this latest in the Velier lineup, I think it’s more than worth it.

(#948)(88/100) ⭐⭐⭐⭐


Other notes

  • Opinions on the online databases like Rum-X and Rum Ratings mostly felt it did not quite come up to snuff; in doing my last checks before posting this review, was surprised to see I liked it more than most. I passed over comments like the alcohol being too high or the profile not being their thing (those are personal opinions, and each has their own which won’t necessarily align with mine), but one thing must be conceded: there are other Barbadian rums out there — some even from Mount Gay — which are almost or equally good, and which cost less.  It has to be accepted that part of the price here is the rarity and small outturn, and the premium of the name.
  • The photograph on the label is a 1999 photo of the Californian seaside resort of Pacific Palisades.
Nov 032022
 

Tanduay, in spite of being a behemoth of rum making in Asia (it sold nearly 23 million cases in 2021) with more than a 150-year history, has a spotty recognition in the west, largely because until relatively recently it sold most of its wares in Asia, and wasn’t all that common, or available anywhere else. What knowledge or reviews of the brand as existed, came from people who had friends in the Philippines who could bring a bottle over, or sip there on a sunny beach and write about the experience. And other Philippine brands like Limtuaco or Don Papa didn’t exactly set the world on fire and make sharp nosed distributors run to book tickets to the Philippine islands: because there as in much of Asia, a lighter, softer, sweeter and more laid back rum-style is much more in vogue. 

But once people realised that Don Papa (in particular) was selling quite nicely in spite of all the hissy fits about sweetening, and saw other brands’ adulterated fare were not really hurt by all the vitriol emanating from social media’s rum clubs, it was inevitable that Tanduay would make sure it expanded into more lucrative markets and try and upgrade its sales to the premium segment, where the real pesos are. This is why, even though they began selling in North America from around 2013 (with a gold and a silver rum, probably as an alternative to Bacardi’s Blanco and Gold rums and their copycats), there’s been an increasing visibility of the brand in the European rum festival and tasting scene only since 2019, with more aged products becoming part of the marketing mix.

The rum we’re looking at today is not really in the premium world, though the Rum Howler suggested in his 2019 review that it was positioned that way.  It’s actually a blend of oak-aged rums of no more than five years old, and it’s semi-filtered to a pale yellow (this could equally mean it’s a blend of aged and unaged stocks like the Probitas/Veritas but I doubt it). Molasses base from a “heritage” sugar cane, column still, 40%. Nothing premium or spectacular on the face of it.

The completely standard nature of its production belies some interesting if ultimately unexciting aromas.  It’s soft, which is to be expected, and a touch briny. Some vanilla and coconut shavings are easy to discern, and these are set off by pears and green apples, ripe gooseberries and a touch of citrus peel. It’s an easy smell, with the combination of soft sweetness, light sour notes and tartness coming together nicely.

Taste-wise it’s light, easy, warm-weather drinking, with the standard proofage making it hard to pick out anything particularly hard-hitting or complex. There’s vanilla, almonds, papaya and watermelon to start, and these are joined with the aforementioned grapes and apples and some tartness of sour, unripe green mangoes and citrus peel. In the background there’s some coconut, light molasses and sweet spices; but really, it’s all so faint that the effort is not commensurate with the reward, and the near-nonexistent light finish – sweet and lightly fruity – doesn’t help matters. It’s light enough so it can be had neat.  The character, however, is too bland and it would be overwhelmed by anything you put bit into (including the ice cube), so it’s probably best to just mix it with a cocktail where the rum profile is the background, not the point.

This is a rum that competes with the Plantation Three-Star, Bacardi and Lamb’s white rums, the Havana Club 3 YO, Beenleigh 3 YO and others of that ilk, which serve as basic cocktail mixing rums with occasional flashes of better-than-expected quality popping up to surprise us (like the Montanya Platino or the Veritas, for example). The Tanduay Silver does not, however, play in the sandbox of agricoles or unaged white rums we’ve  looked at before, and to my mind, they bowed to their cultural preferences and aged it to be as soft and easy as it is — when an unaged, higher-strength product might have shown more chops and character, and displayed more courage in a market that is aching to have more such rums. 

(#947)(75/100) ⭐⭐½


Other notes

  • On both the Philippine and US company websites, there is no sign of the pale yellow “Silver” rum I’ve tried; it seems to be for European markets only, as the other two are resolutely colourless in their pictures, and named “white”. The specifications all seem to be the same: a lightly filtered, column-still blend of young rums under five years old.
Oct 312022
 

Rumaniacs Review R-139 | 0946

Captain Morgan was not always the dismissed and derided global rum-killer which has been its lot since it nose-dived into a vat of overspiced and insipid distillate where Diageo put it. But the original spiced-rum recipe — which Samuel Bronfman of Seagram’s bought from the local Jamaican pharmacy of the Levy brothers in 1944 when he had bought the Long Pond Distillery — long predated Diageo’s acquisition. It’s just that Seagram never made it the centrepiece of the brand the way Diageo did. 

For a long time Seagram’s used rums from around the Caribbean to make blends under various brand names (see other notes, below). The Black Label rum looked at here, for example, was a Jamaican rum — we can assume from Long Pond — and there are other now-discontinued variations such as the blend of Jamaica, Guyana and Barbados rums (also under the Black Label brand) made in the early 1980s. In 1984, still owned by Seagram’s, they introduced the “Original Spiced” Captain Morgan rum which soon became enormously popular. So it isn’t all Diageo (or Vivendi, which had merged with Seagram’s a year earlier), and if this Captain Morgan Jamaican rum from the 1970s has been tarted up, well, it’s at least done with a little restraint.

Colour – Amber

Strength – 70º proof / 40% ABV

Nose – Licorice and coke, into which someone dunked a rusty nail (seriously!); ashy and minerally notes which are only partly ameliorated by rather bitter coffee grounds, brown sugar and unsweetened chocolate.  Some dark fruit like prunes, and a touch of citrus-like lemon peel.  There’s even a sense of tomato ketchup on the nose as it opens, but mostly the aromas resemble a low rent Demerara rum than anything else.

Palate – Thin, but nice, to be expected at 40%.  Again, licorice and coca cola, caramel, brown sugar, some molasses. Some coffee grounds and dark fruit.  Rather bland, all in all, buit nice enough, and the slight sweet helps it go down easy.

Finish – Short, light.  Brown sugar, blancmange, anise and light molasses.  If there’s a fruit in there, it’s hiding.

Thoughts – It’s much more “real” than modern Captains, and surprisingly drinkable. There’s more taste, more heft and a lot less clear additions.  For example, I couldn’t sense any vanilla, and the sweetness was borderline, so if had been doctored, it was with a gentle hand and a small spoon rather than a spade.

(78/100)


Other notes

  • Age is unknown.  Standard practice for such cheap rums is to age them for a few years, more than one and less than five, but that’s unsubstantiated in this case.
  • The label is interesting in and of itself. First of all it says that it’s a “product of Jamaica.”  That instantly eliminates Diageo as the producer. Secondly, it’s 70º proof – this indicates a pre-1980s dating of a pre-metric age in the Commonwealth, after which the “% ABV” and not “º proof” became the law for labels. Thirdly, it’s made by an outfit called Captain Morgan Rum Distillers in London (Dacre Street SW1H), which, as far as I can ascertain, was the distribution arm in the UK at that time, never mind that they didn’t have a distillery there. The street address is long closed and has been redeveloped into flats, a small hotel, and office space.
  • Seagram’s and Vivendi merged in June 2000, with the key point being the joining of their media empires…the spirits business was secondary and Edgar Bronfman noted at the time it would be sold off anyway. A year later the wine and spirits division of Seagram’s was on the block and three conglomerates were in the running to take over the lucrative brand portfolio: an alliance of Brown-Forman and Bacardi, the latter of which at the time was having cash flow issues and was heavily in debt; Allied Domecq; and a partnership of Pernod-Ricard and Diageo. Diageo-PR won the tussle, split the portfolio and Diageo walked away with (among other brands) Captain Morgan, though they had to give up Malibu brand on anti-competitive grounds to do so. 
  • Distillate — aside from that derived from Long Pond, and other countries’ stocks — was primarily from Puerto Rico. Around 2011, Captain Morgan was induced by massive tax breaks and financial concessions, to build a distillery and make its rums in the US Virgin Islands. Nowadays this is where Captain Morgan brands are made.
  • Originally, as noted, Captain Morgan was a blend from Jamaica and other islands. Hugh Barty-King and Anton Massel, in their 1983 book “Rum Yesterday and Today” (p.190), wrote that  “There were always 65,000 forty-gallon barrels of rum at the Seagram UK processing plant at Speke, Liverpool, and the storage centre at Huyton. Their supplies came mainly from Guyana and Jamaica, but also in small amounts from Barbados, Hawaii, Mexico and Puerto Rico. The rum was diluted and made up into various blends, put into bottles on which labels were put with such names as ‘Captain Morgan’ (the most in demand), ‘Woods’, ‘Myers’, ‘Old Charlie’ and ‘Tropicana’.”

 

Oct 242022
 

A kokuto shochu, one of the oldest spirits made in Japan, derives from unrefined sugar (kokuto) and in that sense it straddles an uneasy and somewhat undefined territory between agricole-style and molasses-based rums. Nosing the clear spirit demonstrates that: it opens with a lovely crisp agricole type brine and sweet alcohol, channelling sweet soda pop – Fanta, 7-Up, a bit of funk, a bit of citrus; and then adds a pot still kind of funkiness to the mix, like the aroma of fresh glue on a newly installed carpet, paint, varnish, and a lot — a lot — of fresh, light, tart, fruity notes. Guavas, Thai mangoes, strawberries, light pineapples, mixed fruit ice cream, yoghurt. Yamada Distillery makes two shochus and this is the one they call “Intense” – based solely on how it smells, I believe them.

The taste is, in a word, light. There’s a reason for this which I’ll get to in a moment, but the bottom line is that this is a spirit to drink neat and drink easy because the flavours are so delicate that mixing it would shred any profile that a neat pour would lead you expect. It’s faint, it’s sweet, it’s extremely light, and what I think of when trying it is the soft florals of cherry blossoms, hibiscus; herbs like thyme and mint, mixed up with light yellow and white fruits, cherries, grapes. It’s enormously drinkable, and beats the hell out of any indifferently made 40% blanco in recent memory…and if the finish is practically nonexistent, well, at least there are some good memories from the preceding stages of the experience.

There’s a good reason for its lightness, its sippability — and that’s because it’s a mere 30% ABV. By rum standards, where the absolute lower limit is 37.5% before heading into liqueur country, that disqualifies it from being considered a rum at all: even if we were to accept the dual fermentation cycle and its unrefined sugar base, to the rum-drinking world that strength is laughable. I mean, really?….30%??! One could inhale that in a jiffy, down a bottle without blinking, and then wash it down with a Malibu. 


Consider the provenance and specs, and park the ABV for a moment. It comes from the Amami islands in southern Japan (between Kagoshima and Okinawa), made by a tiny, family run distillery on Oshima Island 1that has existed for three generations, since 1957 — that’s considered medium old by the standards of the islands, where firms can either be founded last year, or a century ago. Perhaps they are more traditional than most, because there are no on-site tastings, no distillery sales, and no website – it seems to be a rare concession for them to even permit tours (maximum of five people), and have as much as a twitter and instagram account.  

But that aside, the Nagakumo Ichiban Bashi is practically handmade to demonstrate terroire. The brown sugar is local, from Oshima, not Okinawa, and that island. They distil in a single pass, in a pot still. The resultant is rested, not aged (at least, not in the way we would understand it), in enamelled steel tanks  for several years in a small solera system. And the resultant is really quite fascinating: similar enough to a rum not to lose me, and different enough to pique my interest.  Even at its wobbly proof point, the whole thing has a character completely lacking in those anonymous, androgynous, filtered whites that sell everywhere. 

Shochus generally, and kokuto shochus in particular, must, I think, be drunk and appreciated on their own level, with an understanding of their individual social and production culture. It is useful to come at them from a rum perspective, but perhaps we should give them space to be themselves, since to expect them the adhere to strength and profile of actual rums is to misunderstand the spirit.

Admittedly therefore, the low strength makes the shochu rate a fail when rated by western palates accustomed to and preferring sterner stuff. My personal feeling is that it works on its own level, and that nose, that lovely, robust, floral, aromatic nose…I mean, just smell that thing a few more times — it makes up for all its faintness of the palate. Perhaps the redeeming feature of the shochu is that you can channel your inner salaryman after work, sip and drink this thing multiple times, still not get a debilitating buzz on, and still find some notes to enjoy. There aren’t too many cask strength rums that allow you to do that.

(#945)(78/100) ⭐⭐⭐


Other notes

  • The LMDW entry for this shochu says it is made partly from Thai rice to which muscovado sugar is then added. This is wrong. The koji mould which is used for primary fermentation is developed on Thai rice. But rice is not used as a source of the wash.
  • Shochu is an entire spirit to itself, and kokuto shochu is a subset of that. For the curious there is a complete backgrounder available, with all sources noted.
  • The name on the label, 3S, is a Japanese concern that deals primarily in shochu (the three “S” moniker stands for “Super Shochu Spirits”) where they act as an independent bottler. They are a subsidiary of G-Bridge company, which is a more general trading house established in 2006.
  • I feel that the sugar cane derivative base of kokuto makes it part of the rum family.  An outlier, true, but one which shares DNA with another unrefined-brown-sugar-based spirit such as we looked at with Habitation Velier’s jaggery-based Amrut, and the panela distillates of Mexico.  If it doesn’t fall within our definitions then we should perhaps look more carefully at what those definitions are and why they exist. In any case, there are shochus out there that do in fact got to 40% and above. It suggests we pay attention to such variations — because we could, in all innocence, be missing out on some really cool juice.
Oct 172022
 

Foursquare’s Exceptional Cask Series gets the lion’s share of the attention showered on the distillery these days, and the Doorly’s “standard line” gets most of the remainder, yet many deep diving aficionados reserve the real gold for the Foursquare-Velier collaborations. And while some wags humorously remark that the series’ are only excuses for polysyllabic rodomontade, the truth is that the collaborations are really good, just not as visible: they are released less often and with a more limited outturn than the big guns people froth over on social media. So not unnaturally they attract attention mostly at bidding time on online auctions, where they reliably climb in price as the years turn and the stock diminishes.

There currently eight rums in the set, which have been issued since February 2016 (when the famed 2006 10 YO came out): they are, in order of release as of January 2023, the 2016, Triptych, Principia, Destino (whether there’s only one, or two, is examined below), Patrimonio, Plenipotenziario, Sassafras and Racounteur.  All are to one extent or another limited bottlings — and while they do not form an avenue to explore more experimental releases (like the pot still or LFT Foursquares in the HV series, for example), they are, in their own way, deemed special.

On the face of it, the Destino really does not appear to be anything out of the ordinary – which is to say, it conforms to the (high) standards Foursquare has set which have now almost become something of their signature. The rum is a pot-column blend, distilled in 2003 and released in December of 2017: between those dates it was aged 12 years in ex-Madeira casks and a further two in ex-Bourbon, and 2,610 of the “standard” general release edition were pushed out the door at a robust 61%, preceded by 600 bottles of the Velier 70th Anniversary edition at the same strength.

What we get was a very strong, very rich and very fruity-winey nose right off the bat. It smells of sweet apple cider, strawberries, gherkins, fermenting plums and prunes, but also sweeter notes of apricots, peaches are noticeable, presenting us with a real fruit salad.  A little vanilla and some cream can be sensed, a sort of savoury pastry, but with molasses, caramel, butterscotch all AWOL. Something of a crisply cold fine wine here, joined at the last by charred wood, cloves, soursop, and a vague lemony background.

The citrus takes on a more forward presence when the rum is tasted, with the initial palate possessing all the tart creaminess of a key lime pie, while not forgetting a certain crisp pastry note as well.  It’s delicious, really, and hardly seems as strong as it is. Stewed apples, green grapes, white guavas take their turn as the rum opens up: it turns into quite a mashup here, yet it’s all as distinct as adjacent white keys on a piano. With water emerge additional flavours: some freshly baked sourdough bread, vanilla, dates, figs, with sage, cloves, white pepper and cinnamon rounding things out delectably.

The finish is perfectly satisfactory: it’s nice and long and aromatic, yet introduces nothing new: it serves as more of a concluding summation, like the final needed paragraph to one of Proust’s long-winded essays. The rum doesn’t leave you exhausted in quite the same way as that eminent French essayist does, but you are a bit wrung out with its complexities and power when you’re done, though. And the way it winds to a conclusion is like a long exhaled breath of all the good things it encapsulates.

So…with all of the above out of the way, is it special?  Several of the ECS releases are of similar provenance and have been rated by myself and others at similar levels of liking, so is there actually a big deal to be made here, and is there a reason for the Destino to be regarded as something more “serious”?

Not really, but that’s because the rum is excellent, and works, on all levels. It noses fine, tastes fine, finishes with a snap and there’s complexity and strength and texture and quality to spare. It does Foursquare no dishonour at all, and burnishes the reputation the house nicely (as if that were needed). The rum, then, is special because we say it is: viewed objectively, it’s simply on a level with the high bar set by the company and is neither a slouch nor a disappointment, “just” a very good rum. 

Sometimes I think Richard may have painted himself into a corner with these rums he puts out: they are all of such a calibre that to maintain a rep for high quality means constantly increasing the quality lest the jaded audience get bored. There is a limit to how far that can be done, but let’s hope he hasn’t reached it yet — because know I want more of these.

(#944)(86/100) ⭐⭐⭐⭐


Other Notes

  • There is a “47” and a “17” on the “Teardrops” box’s top left and bottom right tears. They reference the founding of Velier in 1947; and the issuance of the rum and 70th Anniversary of the Company, in 2017. There are total of seventy tears, of course. The numbers are repeated on the back label
  • Wharren Kong the Singaporean artist, designed the Teardrops graphic.
  • The pair was tried side by side three times: once in 2018, again in December 2021 in Berlin (from samples) and again at the 2022 Paris WhiskyLive (from bottles).

Addendum – The Two Destinos

Are the two expressions of the Destino — the general release “standard” and the Velier 70th Anniversary Richard Seale “Teardrop” edition — different or the same? The question is not a mere academic exercise in anal-retentive pedantry of interest only to rum geeks: serious money is on the line for the “Seale” release. The short answer is no, and the long answers is yes.  Sorry.

What happened is that as the Destino barrels were being prepped in 2017, Luca called Richard  — some months before formal release —  and asked for an “old rum” for the 70th Anniversary collection. Richard, who doesn’t do specials, anniversaries or cliches, initially refused, but after Luca practically broke down in tears (I exaggerate a little for effect), Richard raised his fists to heaven in a “why me?” gesture (I exaggerate a little more), grumbled a bit longer, and then reluctantly suggested that maybe, perhaps, possibly, just this once, it could be arranged to have six hundred bottles of the Destino relabelled and reboxed with the Velier 70th Anniversary colours. This was initially estimated as two casks of the many that were being readied for final blending. Luca agreed because the deadline for his release was tight, and so it was done. The label on the “Teardrops” was prepared on that basis, way in advance of either release.

Except that for one thing, it ended up being three casks, not two, and for another, “Teardrops” was in fact decanted, bottled and released a couple of months earlier than “Standard.” Yet they both came from the same batch of rum laid down in 2003, and aged identically for the same years in ex-bourbon and ex-Madeira … in that sense they are the same. The way they diverge is that three barrels were separated out and aged a couple of months less than the general release.  So, according to Richard, who took some time out to patiently explain this to me, “In theory they are ‘different’- like two single casks  – but in reality it’s the same batch of rum with the same maturation.”

Observe the ramifications of that almost negligible separation and the special labelling: on Rum Auctioneer, any one of the 600 bottles of “Teardrops” sells for £2000 or more, while one of the 2,610 bottles of the  standard goes for £500.  People claim “Teardrops” is measurably better because (variously) the box is different, the taste is “recognizably better”, or because the labelling says “selected two of his oldest Rum casks” and “very old ex-Rum casks” and not ex-Madeira and ex-bourbon. Or, perhaps because they are seduced by the Name and the much more limited 600 bottles, and let their enthusiasm get the better of them. 

Yes the box is different and the labelling description is not the same: this is as a result of the timing of the box and labels’ printing way in advance of the actual release of the rum, and so  some stuff was just guessed, or fluff-words were printed.  We saw the same thing with Amrut catalogue-versus-label difference in 2022), but I reiterate: the liquid is all of a piece, and the rums within have the miniscule taste variation attendant on any two barrels, even if laid down the same day and aged the same way. Maybe one day I’ll do a separate review of Teardrops just because of that tiny variation, but for the moment, this one will stand in for both.


 

Oct 132022
 

Do we even need to make mention of what Black Tot Day represents any more, and what the rum is all about? Probably not, but for the sake of new entrants to the field and those who don’t know, it is named after the day in 1970 that the (British) Royal Navy ceased issuing the daily tot of rum to its sailors…a day that to some will live in infamy, given the scandalous break with a centuries-long tradition. 2 However it would be too much to expect that all rums were finished at the same time – and some indeed was left over and this was sold on to private interests, one of which was Elixir Distillers, a bottler and blender owned by the people behind The Whisky Exchange (which these days I guess means Pernod-Ricard, after they bought out the founders in 2021).

Elixir initially released some of the stores they had as the Black Tot “Last Consignment” in 2014 —  it remains available, though expensive at a thousand bucks or more per bottle. It sold slowly, but the response – limited as it was – did suggest that a market existed for such blends if one could bootstrap the name as a brand. And so, since 2019, after two years of experimentation and fiddling around with blend recipes, a number of Black Tot bottlings began to appear for those of more limited means, whose scrawny purses don’t have a grand to blow on a bottle which, let’s face it, was always more about heritage and rarity than taste. That’s not to say all the new editions were particularly cheap: the the annual Master Blender’s Reserve series, the Heart of the Tot 40 YO (with only Port Mourant 1975 juice) and the 50th Anniversary, all of them ran into three figures or more.

The Black Tot Finest Caribbean Blend, by contrast, is the consumer version of the brand. Costing around £60 it is a blend of rums aged a maximum of five years (it is unknown how much the final blend was aged, if at all) in the following proportions: unaged and aged Guyanese rums from pot and column stills (60%), 5 YO Barbados rums from ot and column stills (35%), and a pinch of 3 YO Jamaican rum for kick (5%). The distilleries are not disclosed: reading around suggests Foursquare for Barbados and Longpond for Jamaica (that’s sure to be interesting).  Stating “Diamond” for Guyana is pointless, because for that country it’s not the distillery we need to know – there’s only the one – but the actual stills involved since they are all so distinctive. That aside, the rum is bottled at 46.2% ABV, so it’s not going to hurt anyone and can find wide acceptance exactly as it is.

To say I was surprised at the overall quality of what is being marketed as a downmarket Black Tot is to understate matters. I’ve tried loads of Navy Rum wannabes, real or imagined – rums from Lamb’s, Woods, Kinloch (Navy Neaters), Pusser’s, URM, Townsend (Red Duster), Lemon Hart, Challis Stern (Four Bells), Velier, AH. Riise, Cabot Tower, Potters…and only a few have impressed me with their quality. This is one of them.

The nose opens with a distinct Jamaican funk bomb, and I am instantly reminded of a low-rent TECC or TECA, less intense, but possessing similar notes of rotten bananas, whitening orange peel, and all the delightful aromas of a midden heap in hot weather. It’s a basic funk bomb, to which are added smoke, leather, salted caramel, bitter coffee grounds, and oranges. That’s the Jamaican side of things: as it develops there’s a heavier note becoming evident, licorice, molasses, brown sugar and spices like cloves and sage and cinnamon. And so that’s the Guyanese.  The Barbados portion hides somewhere in between all that, providing structure and a backbone, but to say I could pick out the notes that were its own would be pretentious. Let’s just say there was an element of “not Guyana or Jamaica” in there, and that’s the Bajan influence.

Palate wise, it’s completely solid, and here the Guyana part “tek front.” What was smelled, was tasted: bitter chocolate, coffee grounds, salted caramel, unsweetened black bush tea, toffee, some rubber and glue (I guess that was the unaged part of the blend) and vanilla.  In a curious inversion of the nose, the Longpond then stood up to be counted with pineapple, chocolate oranges, bubble gum and some unsweetened chocolate and the remainder of what could be tasted – cherries, kiwi fruits, coriander, dill, flambeed bananas and pears – hearkened to Barbados, with a touch of flowers and delicate sweetness finishing things off.

At Paris’s WhiskyLive, when Mitch Wilson (their brand ambassador) threatened grievous bodily harm and the extinguishing of my entire house if I did not immediately try the thing, I was hesitant – because as is well known, one does not simply walk into the Black Tot. The expectations are enormous. And yet, having tried it (twice – he doesn’t know I filched an extra sample in my fourth glass), I really liked this rum. It is lighter than the Last Consignment, cheaper than half a hundred indie bottlings I see that are long on promises, high in price and don’t come through and deliver.  It’s crisp, remarkably punchy and dynamic, with the flavours kaleidoscoping around and constantly changing, sometimes one note dominating, at times another. It invites long leisurely examination and doesn’t disappoint.

If Oliver Chilton is to be believed — he’s the master blender behind these Tot expressions, who cheerfully admitted to a certain flair and “mucking about” when creating the blend (he’s quite a character and I strongly recommend you chat with the guy whenever you see him at a rum show) — he just ceaselessly experimented for an extended period, trying everything, trying weird, trying crazy, knowing what he wanted but never being entirely satisfied with what he got…until he finally got it. And I’m here to say that yeah – he really did.

(#943)(85/100) ⭐⭐⭐⭐

Oct 112022
 

“The Zacapa is here to stay” Wes Burgin said rather glumly, in his recent Rumcast interview, reluctantly acknowledging that if ever there was an indictment of purported rum-based meritocracy where only the good stuff rises to the top, it’s the ubiquity, fame and unkillability of this one Guatemalan rum, long an example trotted out in the seething maelstrom of arguments about what a rum is or should be. There’s a lot wrong with it and a lot right with it and it has equal numbers of foes and friends, but whatever one’s opinion is, everyone has an opinion. Nobody is indifferent, not with this rum. Add to that that it is not entirely a bad drink — come on, let’s face it, there are worse ones out there — and remains one that is globally available, reasonably affordable and always approachable, and you have another controversial Key Rums in the series: the Ron Zacapa Centenario Sistema Solera 23 Gran Reserva.

It is, like the A.H. Riise, Diplomaticos, Dictadors, Dead Man’s Fingers, Mocambo, Bumbu, Don Papa, Zaya, Kraken, El Dorado and Tanduay and so many others, one of the nexus points of the rumworld, a lightning rod almost inevitably leading to “discussions” and heated outpourings of equal parts love and hate any time someone puts up a post about it (as recently as August 2022, this was still going on, on reddit).  And all for the same two reasons – it’s been added to with sugar or caramel or vanillins or more, and the ageing “statement” is deceptive given it’s a solera style rum (therefore the number on the label is at best a shuck-and-jive dance around the truth). It is therefore the hill that anyone who despises adulterated, faux-aged rums is prepared to die on and indeed, in the US there’s a lawsuit filed against Diageo about this very matter.  

What the rum does is point out the sheer marketing power of the big conglomerates.  No matter how many people hate on this thing or decry its failures, the Zacapa 23 sells like crazy, and there are very few parts of the world I’ve ambled through (and that’s a lot) that don’t sell it. Diageo has used its marketing power to place a rum that is considered substandard (by today’s standards) in everyone’s sightline, and showed that intrinsic quality is near-meaningless…a refutation of Randism if I ever heard it.  You don’t think of Guatemala when you hear or see the Zacapa –  you just think “23”, and thank God it isn’t “42”.


It wasn’t always this way. A decade ago it was a well-regarded rum with a good reputation that people really enjoyed, won boatloads of prizes, and aside from the ever-vigilant Sir Scrotimus (he kept us safe from nefarious commie rum agents making the world unsafe for democratic drinkers), not many negative comments were ever assigned to it.  Moreover, even now you will find the Zacapa 23 in just about all shops, airports and mom-and-pop stores around the world … which is perhaps a sadder commentary on — or necessary correction to — writers’ purported influence.  

Two events created the backlash against Zacapa (and other sweetened rums) that persists to this day: one was the purchase of a 50% controlling interest of ILG, the parent company of Guatemala’s Zacapa/Botran, by Diageo in 2011, with all the negative connotations and dark suspicions people bring to any multinational buying out a local star boy. The other was the 2014 sugar analyses pioneered and published by Johnny Drejer, which lent full weight to the mistrust people had for Diageo and the changes they had supposedly made to Zacapa (though frankly, this is debatable – some evidence suggests they simply continued existing practises, and actually did us a solid by noting the solera method in the “age statement” on the label). This lack of trust and confidence is what has dogged Zacapa right down to the present, and the whole business about the large number “23” on the label is brought up any time fake age statements are discussed.

Nowadays, the Zacapa 23 is more than just a name for one rum, but the title of the whole brand line: a series of rums stretching from the original Gran Reserva to the new ‘Heavenly Cask’ series like La Doma and El Alma, all bearing the moniker Zacapa 23. Much like Bacardi premiumising the “Facundo” line with several expressions or St Lucia Distillers doing the same with the Chairman’s Reserve series, Zacapa 23 is now lo longer just one but several. It’s the original that still drives sales, though, and although its basic are well known by now, it’s worth repeating them here. The rum is distilled on column stills, from cane juice “honey” (or vesou) fermented with a yeast apparently deriving from pineapples and then aged in ex-bourbon and sherry barrels using what is called a solera, but is in reality probably a complex blend. The result is a blend of rums with ages of 6-23 years, with no proportions ever given.

I’ve reviewed the rum twice now, most recently an older version from pre 2010s (2018, 75 points), and once a newer one, but longer ago (2012, unscored, but positive). To write this review I took a currently available version, and it really comes down to filling my glass again to revisit it — and try, with a 2022 sensibility, to come to grips with its peculiar longevity and staying power. Because, why does it still exist and persist?  What makes it so popular?  Is it always and only the sugar? Or is it just canny marketing aimed at sheeple who blindly take what’s on offer? 


Taking a bottle out for a spin makes some of this clear, dispels some notions, confirms others.  The nose, for example, is a real pleasant sniff, and even as a seasoned reviewer trying scores of rums at every opportunity, I can’t find much to fault: it starts off with butterscotch, vanilla, coffee, toffee, cocoa, and almonds in a perfectly balanced combination.  It’s a sumptuous nose, and let’s not pretend otherwise – that’s what it is. A light sting of alcohol, nothing serious, won’t scare any new premium-rum samplers off. Some light florals and fruits – pears, cherries, apricots an a lighter still touch of pineapples. A sort of light sweetness pervades the entire aromatic profile and if it seems somewhat simple at times, focusing on just a few key elements, well, that’s because it is, and it does. That’s the key to both its durability and appeal.

The nose allows you to see what’s under the hood: or, rather, what you should in theory be tasting, when it comes to that stage.  But this is where things turn south because much of what is sensed when smelling it gets tuned down, like an equaliser with too few high-frequency notes and the base ramped too high. The rum feels perfectly pleasant on the tongue: reasonably firm, with some solid salt caramel, vanilla and almond notes, brine, butter, cream cheese.  There are sweet caramel bon bons, a bit of fleshy fruits, all held back. More of that toffee and cafe au lait, and enough sweet to be pleasant. If there is some edge it’s in the vague hint of leather and smoke, pleasant, and all too brief, which also describes the finish: this is short, wispy and not assertive enough to make a statement, leaving you mostly with memories of almonds, truffles, toffee and caramel ice cream.


The whole thing is not so much vague as dampened down and the subtler, crisper, more flavourful notes are restrained, as if a soft feather blanket had been placed over them – a characteristic of rums that have additives of any quantity. Since this hides the complexity of what would otherwise be a much dryer and more interesting rum, it presents as something simple and easy and very drinkable (which is both a good and a bad thing – good for newbies who are experimenting in this range, bad for more experienced fans who want more). As such, it’s easy to see why it is such a perennial best seller.  Like a Windows computer versus a Mac back in the day, it’s good enough.  It’s tasty, no effort really needed, a mite challenging but not enough to cause headaches, and overall, a completely serviceable rum.

So, realistically, the rum is not entirely a fail and within its limits is a tastier-than-expected little hot-weather drink. Even after all these years, it remains a rum most can afford, most can find when they want to buy a “premium”, and it’s easy as hell to get involved with.  For a great many consumers it remains the key intro-premium rum, one that gets them past the dreck of Captain Morgan and Bumbu and Krakens they were raised on, and into slightly better rum that will one day lead to…well, even better ones, we can hope, though many simply stop there and go no further. It is a constant reference point for the commentariat and the literature, and many people cut their rum teeth on it. For those not looking to up their game and who like their softer Spanish-style rums and soleras, it’s also the stopping point, a rum they stick with them through thick and thin —  many regard with eternal fondness and never quite abandon it for their whole drinking lives. 

That may not make it a Great Rum. But it trundles along very nicely as one which is key to understanding rums.  Because if I were to say what makes the Zacapa something better than it is made to be, it’s that it shows the art of what’s possible for a low end premium. A cheap ten dollar hooch will rarely supersede its origins, and a top-end high-proof thirty-year-old will never get any better (or cheaper) – neither will exceed expectations. The Zacapa sits in the grey area between those two extremes: it excites curiosity, and makes people venture further out into the darker waters of deeper, stronger, wilder, more complex rums.  And then, not often, not always, but sometimes, it leads, for some intrigued and interested folk, to all the great rums that lie beyond the borders of the map, where all one knows is that here there be tygers. Seen from that perspective, I contend that the Zacapa 23 should be seriously regarded, not only as a gateway rum, but as a true Key Rum as well.

(#942)(81/100) ⭐⭐⭐½


Other notes

  • I am indebted to Dawn Davies of The Whisky Exchange in London who spotted me the bottle from which this review is drawn. I owe her a dinner next time I’m in town.
  • Pre-acquisition by Diageo in 2011, the entire Zacapa 23 bottle was enclosed in a straw wrapping. Now only a belt of the material remains; Rum Nation was inspired by — and copied — the wrapping style for their own Millonario 15
  • Because of the nature of the article (and its length), it will come as little surprise that I did a lot of reading around on this one. Below is a non-exhaustive list of the major ones.

Reviewers’ links

  • Tatu Kaarlas’s 2008 review on Refined Vices, probably the first ever written.
  • Rum Ratings of course had to be mentioned.  It’s got over 2,000 ratings stretching back a decade, most of which are 7/10 or better, though most of the older ones are the better ones, while newer ones skew lower
  • Flaviar has an undated marketing plug that shows what promotional material looks like.  It is, of course, epically useless.
  • In 2017 The Rum Howler rated it 91.5
  • In an earlier review when he was just getting started, The Fat Rum Pirate scored it three stars in 2014.
  • Jason’s Scotch Reviews gave a good but unscored review in 2020
  • Reinhard Pohorec on the Bespokeunit lifestyle website which bills itself as a “Guide to a dapper life” gave a fulsome review of the rum in 2021.
  • The UK rum blog Rumtastic, in an unscored 2016 essay, commented that it was “really too sweet” and noted its unchallenging nature
  • Serge rather savagely dissed and dismissed it with a contemptuous 50 points in 2016 after having given 75 points to pretty much the same one in 2014
  • MasterQuill 2015 a rather meh 80 points
  • Henrik at Rum Corner liked it at the beginning of his journey, not so much by the end.  His 2016 review remains the best ever written on that rum, and his observations are on point even today
  • Dave Russell rated it 8.5 points in a 2017 review and in a head to head with the “Anos” version stated there was no discernible difference pre- and post- Diageo.  That might sound fine until you realise that whatever the modern variation has, the older version must therefore have had too.
  • Cyril of DuRhum gave it an indifferent unscored review himself, but it’s his 2015 sugar analysis that made it clear what was going on.
  • Rum Robin on the solera method but not a review.
  • Tony Sachs wrote the most recent review of the rum in 2022, and one of the better roundups of the issues surrounding it.

Magazine articles

 

Oct 052022
 

Even after the decade I’ve spent writing about Velier’s rums, the company still manages to pull a rabbit out of its hat and surprise me when I least expect it, and the new Habitation Velier Amrut rum from India is this year’s contender for the rum I most wanted to try, the moment I saw Steve Magarry’s post about it on FB in September of 2022 (it popped up at Paris’s WhiskyLive a week later). Because, consider what a singular rum this is, and how many fascinating strands of the rum world it pulls together:  

It’s a pot still rum, from the HV line (which as you know, I consider a hugely important one) and an intersection with La Maison du Whisky’s “Antipodes” line of spirits – and therefore suggests, as the Indian Ocean series also did, that there is a move by independent bottlers to go further afield to new and unexplored territory in sourcing their barrels3.

In that vein, then, it’s also the only independent bottling of a rum from India itself that has crossed my path since Alt-Enderle’s “India” rum from Germany, back in 2014 (and that one was questionable). And it’s also not made by some no-name, just-opened small distillery with a single small pot still run by a pair of young enthusiastic backpacking European exiles, but a major whisky making house (one that my buddy in Calgary, Curt Robinson, just loves) which makes a popular rum line of its own. 

Thirdly, and perhaps as important, it highlights an emergent (and still relatively small) trend towards using other sources of sugar cane and its derivatives to make rum – in this case it’s not juice, not molasses, not vesou or ‘honey’, but the unrefined, nutrient-rich sugar known as jaggery.  We have met it before from India and always from the same company that makes this rum: Amrut (though I sometimes suspect Old Monk from Mohan Meakin may also use it). And yet even to say jaggery is only used (or made) in India is incorrect, because unrefined sugar of this kind is made around the world. In the Philippine Cordilleras it is inti, in Malaysia it is known as gula melaka and Thailand as namtan tanode; it’s used in making kokuto shochu in Japan and charandas in Mexico (where it called panela), and in both these latter cases the resultant is, while recognizably a rum, also different and completely fascinating. 

Years ago I heard stories about Luca wandering around India when the Indian Ocean series was being assembled in 2018, and there were always rumours that the series was never meant to be just two bottlings: but he never found the proper rums from major distilleries in India that he felt warranted inclusion – they were not pot still, not interesting enough, had additions, were too young, or whatever.  Yet clearly he had identified something at that stage and it was simply not ready then, because the Bangalore-based distillery of Amrut gave him a single barrel of pure jaggery-based rum to bottle in 2022, and this is it. Pot still, 62.8%, 7 years old, ex-bourbon barrel aged, aged in India. And it’s really quite something.

If aroma had a colour, I’d call this “gold”. It smells like a warm tropical evening with the dappled and fading light breaking through the trees in orange and yellow-brown. It’s a high ABV rum, sure, yet all one gets on that nose is ease and relaxation, molasses, vanilla, coconut shavings, coffee grounds, some freshly sawn wood and the firmness of an anvil wrapped in a feather blanket. There are also some fruits hovering around the edges of awareness – a mix of oranges, sugar cane, fleshy stoned fruit (very ripe) and spices like cumin, cinnamon and thyme held way way back, with just enough making it through to tease. It’s one of those rums that invites sustained nosing.

The taste presents more crisply, with somewhat more force, which I argue is exactly the way it should be. Like other Indian rums I recall, it shows off honey, maple syrup, licorice for the sweet stuff, then balances that with the freshness and tartness of pineapple, strawberries, ripe peaches and apricots a fat ripe yellow mango bursting with juice, and an intriguing line of spices (cumin and cinnamon), minerals and light ashiness that together are just different enough to excite, while not so strong as to derail the experience. Attention should also be drawn to a really nice and long finish, which has the sweet and salt of a caramel-laden latte, but is mostly musky and fruity, with some cinnamon, brine, light florals and brown sugar. 

LMDW Catalogue Entry (c) LMDW (click to expand)

A rum like this has to navigate a fine line, since it is not made for indigenous consumers or drinkers from the diaspora — like Amrut’s Two Indies or Old Port Deluxe (or the Old Monk itself, for that matter) — in a region where additives and spicing up do not attract quite the same opprobrium as they do elsewhere. It’s aimed at a western audience which is likely to be unfamiliar with such products and has its own criteria, and so an unadded-to spirit which is clearly a rum is a must…yet at the same time it must also present its own artisanal nature and country’s distilling ethos to show its differences from western-hemisphere rums. It can’t be just another Caribbean rum-wannabe, but its own product, made its own way, hewing to its makers’ ideals and own local tastes.

By that standard, all I can say is it succeeded swimmingly.  I thought it was an amazing, new, fresh and all-round tasty rum, one that was familiar enough to enjoy, strange enough to enthral, flavourful enough to remember (and then some). Taste, complexity, balance, assembly, they were all quite top notch. It was a rum I wish I could have had more of right there. Habitation Velier’s Amrut may not point the way to a third major source of rum raw materials, and never be more than a niche market product as it is – rum folks are as clannish as the Scots when clinging to their favourites – yet I think we may be witnessing another front being opened in the ever widening battle to make rums more interesting, more global, more unique — and, at end, perhaps even more respected. At the very least, even if none of those things appeal or interest you, try the rum itself, just for itself, as it is.  It’s really damned fine.

(#941)(88/100) ⭐⭐⭐⭐


Other notes

  • The photograph from the catalogue which has been circulating on social media shows 65% ABV and a 285-bottle outturn.  This was an early facsimile issued for inclusion in the catalogue, printed prior to the final bottling The actual strength as issued is 62.8% and there is only one bottling, not two. Outturn is 130 bottles (per the label). I was sampling from Bottle #1. What happened to the other 155 bottles they had estimated when doing the publicity photo is unknown
  • Completely made, aged and bottled in India. The humourist in me wants to ask, does this qualify as continental or tropical ageing?
  • The Velier webpage has not yet been updated for this rum; when it is, you can find it here.
Oct 032022
 

The full name of this rum is the “Barikenn ‘81.6’ Brut de Colonne Rhum Agricole Blanc de Guadeloupe (Montebello)”.  I imagine that just trying to say the whole thing in one breath distracts somewhat from the fact that this is one of the most powerful rums of recent memory (yes, I know there are others that eclipse it – I made the list, after all), and if one loses focus and takes it too lightly then one might just find oneself being blasted into next week.

Most of us know something about Montebello, but who is Barikenn?  At first I thought it was a lesser-known brand name from the small distillery on Guadeloupe from which the rhum hails – the principle is not unheard of, after all. I was then corrected by a gent on Instagram who pointed out very politely that it was a French indie bottler, namely himself, Nicholas Marx (no relation to Karl), and the company was named after an old spelling variant of barrique, or barrel, in Breton. He founded the Brittany-based independent bottling outfit in 2019 in order to share his passion for high quality full-proof rums, free from adulterants and completely transparent – and while he did not explicitly state it, I get the impression that until recently his market was primarily regional (much like Tristan Prodhomme of L’Esprit, which is also in Brittany, began his own operations).

If he felt that staying small was going to last, the reception of his bottlings soon disabused him of such notions. Starting out in 2019 with a pair of well regarded Foursquare and Worthy Park rums, he added a Guyanese 8 YO the following year which WhiskyFun rated 91 points … and people started to take notice. 2021 was when things got really interesting, because aside from a Mauritius and Fiji addition to the roster, he dabbled in water not many indies would dare to, so soon: unaged, white, column-still cane-juice rhum…at still strength (I amuse myself by wondering if he was taking a cue from Tristan’s high proofed South Pacific and Diamond whites).  I bought a bottle in Berlin last year, and gingerly tasted it, feeling as nervous as on my first date all those years ago and with good reason – rums north of 80% can rearrange your insides, if not treated with care.

Nosing it makes the point quite clearly, because even a small and delicate sniff is like stuffing an oversalted maggi-cube up your nose, or snorting a spoonful of marmite seasoned with extra cayenne. I’m aware that this is a peculiar way for any rum reviews’s nose section to start but stay with me…it does develop. After a while one can sense lemon-infused sugar water, dish washing soap, tart pears, cranberries and red currants.  A little rubber, a few acetones, a touch of vinegar (or sweet cider), and the notion one is left with after a few minutes, is one of commendable restraint in something so notionally powerful.  Unlike, say, the Marienburg, the Wild Tiger or the Sunset Very Strong, the aromas on this Barikenn aren’t out to trample you flat (and then stomp on the pieces) but seem genuinely relaxed and easier than one might expect.. 

The taste is large, round and strong, for sure, but not, thankfully, harsh. Initial tastes are dirty, earthy, salty, yeasty, bread-y, quite pungently so, and the added marmite and vegetable soup flavours may not be to everyone’s taste. However, after some time these recede and give way to the fruit basket: bananas, red currants, strawberries, bubble gum, some pineapple slices, which leaves me wondering where this was hiding when I was smelling it. It does do somewhat better with some water, adding sweet and sour chicken, soya sauce, brine and a sort of sparkly and intense fruity note, plus plastic, brine and acetones, in a nice mix.  It all leads to a long and sharp finish redolent of resin, plastic, unripe green fruits that’s really too thin and lacks heft…yet nothing I could genuinely warn you away from. 

The whole thing just works. The whole experience is one of intensity, power and puissance which falters a bit at the end, yet the tastes are so pungent and deep that all I could think was that this is what the Marienburg could have aspired to, because the strength does not actually detract here as it did there: it just needs to be handled with some care and patience. 

These days it seems there is some kind of obscure, unstated and never-acknowledged race to the top for these unaged white rums. Blending and filtration are lesser concerns, and it’s all about finding a rum that’s exceptional straight off the still – something raw and undiluted, a no-age ultra-proofed Sam Jackson style m*f*er that’s made to show it’s the meanest, the baddest and the tastiest, a rhum which can take out Mace Windu without busting a sweat or resorting to force lightning. The Barikenn Montebello is as serious and as tasty a white rum as you’ll have all year, proofed up and jacked up to a level of taste intensity that ensures you don’t just get the point…you get the whole kitchen sink as well.

(#940)(84/100) ⭐⭐⭐½


Other notes

  • 300 bottle outturn. The rhum was (column) distilled in 2019, rested in inert steel tanks, and bottled in 2021. 
  • Source of the cane juice is single variety “red cane” which reputedly has exceptional taste qualities.
  • Barikenn has released another variation of this rhum in 2022, but at a milder 52º – it’s from the same 2019 batch.
Sep 292022
 

Rumaniacs Review #138 | 0939

Hawaiian Distillers, Inc. is a Hawaiian corporation that has been in business for more than forty years. Before 1980 it was mainly manufacturing tourist items, including ceramics and specialty Polynesian Liqueurs and you can still find many of its small bottles and knick knacks on various eBay or other auctions. In the more recent era, these are the fine people who “made” the overdosed and overspiced Hana Bay and Whaler’s abominations and give real rum a bad name. For the most part, nowadays the value of their products lies in the ceramics from the 1970s, not their rums from any year. 

Colour – White (clear)

Strength – 40% ABV

Nose – It smells, well, dirty, like a loamy forest floor where wet leaves have decomposed. Sweet. Leaves and grass. Vanilla, peaches, plums, apricots, pears, all very very light and almost indiscernible.  Tastes like lightly flavoured sugar water, and there’s not much going on here, it all smells ike you were nosing a rum diluted in a bathtub.

Palate – More of the same, really. No sting, no serious heat. A watery, vaguely rummy spirit that might even be sweet. Light – extremely light – fruit notes and a bit of sugar.  Coconut essence, vanilla.  Not much else.  It’s warm on the tongue; perhaps I could even say “spicy” — were I feeling either sensitive or generous. None of that translates into any kind of taste profile worth mentioning, unless it’s dead lilies.

Finish – Short, warm neutral floral infusion with a pear thrown in.

Thoughts –  Big yawn.  This is a rum that is absolutely not missed by anyone and should be left on any shelf or auction where it appears. Even with my despite for some modern and cynically made American rums, what they do now is worlds removed from, and better than, this “rum” … which I now need another rum to wash out of my mouth so I can get a real buzz on and maybe try to forget its unrelieved tedium.

(65/100) ⭐½

Sep 262022
 

The Havana Club 3 Year Old Cuban rum (the one distributed by Pernod Ricard) is a delicately light cream shaded spirit, and one of those workhorses of the bartending circuit, much loved and often referenced by drinkers and mixologists from all points of the compass. That it’s primarily utilised in making mojitos or daiquiris and other such cocktails in no way dampens the enthusiasm of its adherents, with only occasional grumbles about access (by Americans) and how it may or may not compare against the Selvarey or the Veritas (Probitas) or any Jamaican of one’s acquaintance.  

It’s been around almost forever, and if it was more versatile might even have made Key Rum status. However, as various comments here and here make clear, the consensus of opinion is that it’s best as a mixing rum (when not dismissed as being “only a mixing rum”).  It bypasses the single barrel high proof ethos of today and remains very much was it always was, a blended rum that’s molasses based, column-still distilled, aged for three years in white oak, released at 40% ABV, and all done in Cuba. I gather it sells well and has remained a staple of cocktail books and bars both private and commercial.

When nosed it’s clear why the opinions are what they are. It smells quite creamy, but does have some claws. Aromas of vanilla, coconut shavings, almonds, and leather are there, and it’s the developing tart fruit – red currants, tangerine rind, unripe apples – and citrus that are its signature and which everyone comments on. I don’t find the citrus particularly heavy or overwhelming, just enough to make themselves felt.  Overall, the nose is pretty much what I would expect – light, crisp and a bit weak.

The palate is somewhat more interesting, though it does start off as sharp and astringent as a Brit’s sense of humour. It feels a bit thin and the flavours need effort to tease out (that’s the 40% speaking). The citrus is more pronounced here, as are a few bitter notes of coffee grounds, tannins and toasted chestnuts. These are balanced off by vanilla, a lemon meringue pie and an oddly evocative wet hint of steaming air after a rain in the summer. At all times it is light and very crisp and could even have been an agricole were it not for the lack of the grassy herbals.  And a comment should be spared for a delicate, short, dry and surprisingly smooth finish, even if it doesn’t bring much to the table beyond those notes already described above.

Clearing away the dishes, then, the HC 3 YO has its strengths and plays to those and stays firmly within its wheelhouse: ambition is not its thing and the rum doesn’t seek to change the world. Personally, having sipped it solo and then had it in a mix (I’m not a cocktail making swami by any stretch, so that duty is Mrs. Caner’s, because she really is), I think that while individually the elements of nose, palate and finish seem to be at odds and growl at each other here and there, in aggregate they cohere quite nicely. By that standard, it’s really quite a decent piece of work, one that deserves its “bartender classic” status….though to repeat, a neat pour is not really its forte, or my own preference in this instance.

(#938)(78/100)


Other notes

  • My thanks to Daniel G, a co-worker in my part of the world (which I can’t specifically identify for obvious reasons), who spotted me a generous sample from a bottle he had.
Sep 142022
 

Based on really really true events, which may or may not be factual….

“A column still can produce this!” smirked Indy as he poured me a generous dram of the seven year old SBS Antiguan hooch and handed it over, daring me to refuse and making sure my head was bowed and cap reverently doffed. I imagine he would not have been displeased with some genuflection, so chuffed was he – and others – with this rum.  

I considered my glass carefully, pen poised over the famed Little Black Book of Tasting Notes, trying to focus yet also look everywhere at once, because I was in the basement bar of The Proofing Room in London, there was a lot going around me at the same time, a ton of rum chums were in attendance, and the rum was quite a handful to unpack at short notice.

I had landed in the UK a few hours before (two hours late), scampered to my fleabag hotel, dumped my stuff, ran over the road to TWE to get some tasting glasses (shout out to Kelvin who was super helpful and fun to hang with in the short time I had there), then back out to meet the my vagrant itinerant friend Richard Nicholson (of NZ Rum Society fame) at the Black Parrot rum bar, and then, after sampling five or six rums, we high-tailed it over to the ‘Room where Kris Von Stedingk was magisterially holding forth on the new 2022 range of rums released by the Danish outfit of 1423. I was out of breath even before sidling in.

The joint was peppered with Visiting Royalty of Rum Geekdom: Dan Greifer was tending bar, Andrew Nicolls was feverishly making daiquiris with rum from his own brand of William George, Kit Carruthers of Ninefold was soaking up info and a glass with equal gusto, Keegan Menezes was down at the back, Indy and Jazz Singh of Skylark Spirits darting around making sure everyone had a charged glass, Vicki Ilankovan of Sated Online was mingling with her trademarked vivacity and energy, while others were calling hellos and pressing the flesh from all corners of the bar. And as Kris was in fine form with his presentation and we were derailing his spiel, Richard and I guiltily avoided his disapproving glare and snuck down to the back where the hoods huddle, and set up shop there.

I was glad it was the Antigua I started with, because that island’s distillery has been making great strides in its own experimental small batch production, dating right back to the work they were doing with the sherry cask edition back in 2016.  What I had here was a rum they sold to 1423 – that Danish outfit, you’ll recall, which is part owned by Josh Singh, the benevolent buddha of badass we left at Paris’s Maria Loca bar in 2019 but who went AWOL for this one. Antigua Distillers not only produced the subject of my very first review (the 1981 English Harbour 25YO) but has a new high-congener, full-proofed rum of its own that is supposedly off the scale and which I’ve been lusting after ever since it was released. This rum was one of its progeny.

I tried to listen to Kris rattle off the specs for the rum because he was an interesting and engaging speaker, but the serious rum convo (i.e., the “party”) in my corner was so loud (which was all Richard’s fault, I swear, the guy is just so noisy!) that I could barely hear him, and evidently Kris couldn’t either because he shouted at us to pipe down in best Ratzo style — “I’m workin’ here!” — so he could keep with the program and inform the populace and maybe sell some damned rum. We all flipped him the bird and shouted cheerfully ribald insults, then shut up. I started nosing, and then scribbling. Even at play, the ‘Caner has to work sometimes, alas.

The nose of this kinetically powered 64.9% ex-bourbon-barrel aged rum was aromatic to a fault, and demonstrated once again that well assembled column still rums can be the equal of any other kind (even if just one barrel’s outturn).  It smelled of vanilla ice cream, bubble gum, strawberries and an amazingly pungent mix of both light and heavier fruits like watermelon, green apples, grapes, peaches, and plums.  Into this was interspersed more neutral aromas of bananas, pears and papaya, and a sort of rich whipped cream that would drive a cat to ecstasy. Even with the distractions of more rums, more mixes and the loud hum of conversation, I was able to appreciate a real mastery of the craft with what came out of that bottle.

All this went into the Book with some haste, because things were moving fast, and the bar surface in front of me kept filling up with more and new glasses that had to be guarded from the potential depredations of light-and-sticky-fingered rum enthusiasts (we are not known for respecting the finer points of personal property when it comes to the good stuff). Andrew, enthusiastic as anything, kept making more William George daiquiris (which were really good — but even a tippler as practised at pilfering as Richard had trouble keeping up with the rollout), and because Kris was moving smartly along with his presentation, Jazz and Indy continued bringing more and more SBS rums to us back-bench louts. Brazil, Denmark, Jamaica, Venezuela, Guyana, French Antilles…we had a minor United Nations of Rum going on here. Every time they poured another sample — which joined its partners on the countertop in front of me in an ever-expanding lineup —  they observed how slow I was going, and regarded me with the sorrowful disappointment of skilled guilt-trippers – “What, Lance, is what we’re doing here not good enough for you?” “You don’t like SBS any more or what?” and (more cuttingly) “Eh eh, bai, I thought you were a pro, man!” (that stung).

I hastily concentrated on moving on to the taste, and here I must simply observe how vibrant and alive the rum was. Sharp — of course it was — and hot, yet that dissipated quickly, and the tastes were at all times there, thrumming, compelling, well defined and completely solid. And there were lots of them. Tart fruits notes of soft yellow mangos, soursop, ripe gooseberries, strawberries, dark cherries and almost overripe pineapple started the party off. These were balanced by nutty flavours combined with unsweetened chocolate, caramel, vanilla, cinnamon, coffee grounds and even a touch of herbs and spices (dill and cumin). Under it all was bananas and the creaminess of a sweet caramel latte which segued beautifully into a finish of epic duration, redolent of the sweetness of sugar cane, the muskiness of caramel and molasses, and the slight bitterness of freshly sawn lumber and ground coffee beans.

What’s amazing about the rum is how well it sips, even at that dramatic proof point. There’s no straining for effect, no sense of extra ageing or esterification added for your edification, no vulgar “let’s whip this out shall we?” backdam bragaddocio of codpieces compared (this sort of thing is left to visiting rum chums in seedy rumbars). It’s an astounding, amazing, astonishing rum, one where the initial experiments I tasted all those years ago seem have come to a kind of glorious fruition. I know the distillery has its own branded rums, ramped up, beefed up, torqued up, squirting esters and proofage in all directions, and I’ve been after those for ages.  Until I get one of them, however, this will be a more than adequate substitute. 

It was with some regret that I moved to other rums in the SBS’s lineup for the year – yet for the remainder of my time at the bar I kept a glass of this thing running, and eventually considered it the best of the lot, when it was all over. We laughed and talked and discussed rums and had a whole load of fun dissing each other, and finally the whole thing devolved into a raucous party and jam session which was then relocated to Trailer Happiness after we got chased out of the Proofing Room. Yet I remember this rum so well, even without the tasting notes.  It showed that English Harbour’s Catch of the Day rum from 2018 which I had also enjoyed and continue to regard as an underpriced steal, had been no accident.

So, to wrap up this overlong “review” let me sum up for those who like it brief. SBS’s 7 Year Old 2015 High Congener Antigua rum is frikken’ phenomenal and I’m just annoyed with myself for not grabbing the damned bottle out of Indy’s hands when I had the chance. He might have decked me, and maybe I would have left the bar with head held high and feet held higher…but man, it would have been worth it to get this thing.

(#937)(91/100) ⭐⭐⭐⭐½


Other Notes

  • Initially, based on the lack of disclosed detail on the label and the product sheet, I thought this was not a high congener rum but after the first posting, both Joshua and Kris came up to confirm that yes, it was. “There was no particular reason” for the oversight, Josh said, but my money is on simple forgetfulness, because no sane marketing guy would leave such a juicy tidbit out.  So anyway, I went back and changed the post a little and amended the title to make mention of the fact.
Sep 122022
 

As I remarked in the review of the Damoiseau 2009, there is an emergent trend for agricole rhum makers to make their white rhums stronger. This boosts flavours and intensity and makes for a drink or a mix that has the kick of a spavined mule, and because the rum is unaged, you are getting hit with all those enormous sweet grassy and herbal agricole-style tastes. That not only wakes up a Ti-Punch (or anything else you chose to add it to) but supercharges it.

To some extent I think that this trend is meant to capitalise on the success of the high ester Jamaicans like the Rum Fire, Rum Bar, Wray & Nephew Overproof, together with the realisation by various rum makers (who previously just went with lighter whites) that such unaged rums – whether from cane juice or molasses – can be both stronger than the standard and way more exciting…and still people would buy them. 

One such rum comes from the brand of Takamaka Bay out of the Indian Ocean islands of the Seychelles, which is a distillery founded in 2002 (it’s actually called Trois Frères Distillery), and from the beginning made rums from both cane juice and molasses. Their initial lineup had a brawling cane juice blanc which was in fact stronger than others available at the time (it was 72% ABV), and which for some reason they discontinued by the early 2010s.  They replaced it with this one, three proof points lower and fully from molasses, for reasons that are obscure and may have to do with their major rebranding push around 2013-2014. It is part of their low end “Seychelles Series” of rums which includes infused, spiced and tinkered-with rums for the bar scene.

Now you would think that the producers of an overproof Wray-slaying-wannabe, which of course this aspires to be, would make every effort to ensure its product is packed with flavours of a fruit and candy shop and if it felt like being bellicose, pack itself with a nose the envy of a rutting troglodyte’s mouldy jockstrap. I stand here in front of you saying, with some surprise, that this just isn’t the case. The nose starts off okay, quite spicy, with notes of white chocolate, almonds, soy milk, creamy unsweetened yoghurt.  Then it adds a bit of grass and cumin, a shaving of zest from a lime or two. A pear, maybe two, some papaya. But that’s about it. The rum is so peculiarly faint it’s like it would need to stand twice in the same place to make a shadow.  This is an overproof? It’s more like slightly flavoured alcoholic water, and I say that with genuine regret.

Regret or not, this light faintness dominates the palate as well. It feels quite delicate (though always spicy – the effects of that 69% do not entirely vanish), yet somehow feels less, tastes less, smells less, not just in terms of intensity, or power to originate tectonic plate movement in your face – but in the aggregate sensation. There’s so little coming at you. You get alcohol, vanilla, cream, pears, swank, and that’s if you’re lucky. A touch of lemon zest. Maybe a flirt of licorice, some salt, a light cream cheese on wonder bread. And that’s all. The finish tries to redeem that by being long, dry, coughing up notes of light fruits (pears, Thai mangoes, white grapes), but alas, not enough to save it. For an overproof at this strength, we definitely have a failure to communicate.

Whatever the motivations or economic rationales were for switching the original overproof (which I rated 84 points) from cane juice to molasses, dropping the proof and simplifying the blend, my personal opinion is that Trois Frères might want to rethink that, and maybe even re-tinker. The rum is a disappointment for fans of the company which has other expressions of lesser proof that are really quite good and sells bulk rum abroad which is sometimes even better. It lacks serious tastes for something so strong, it provides no oomph to enthuse the barkeeps and mixologists who are looking for original expressions to enhance their creations, and no incentive for casual drinkers who’re looking for a unique profile. I’m no doomsayer, but I do believe that if something isn’t done to up this rum’s game, it might just arrive DOA and expire in obscurity…and that’s a shame, not least because I didn’t come here to write obituaries.

(#936)(75/100) ⭐⭐½


Other notes

  • The rum continues to be made on a column still, from molasses. Its predecessor was from cane juice and I always suspected it had a touch of pot still high ester juice sneaked in.  I had no such feeling here, obviously. The company website states that the current 38% “standard” Blanc does indeed have some of that pot still distillate added to it.
  • A biography of the company, last updated in 2021 can be found here.
  • The label has changed from the original 72% version, and its lesser-proofed successor which had a big “69” front and center on the label. I think this version was begun around 2020. The word “Bay” was also dropped from the labelling at around this time.
Sep 082022
 

The Bacardi Añejo “Cuatro” hews to all the markers of the long-running Gold and Añejo variations upon which its distillery’s fame rests.  It represents Bacardi in fine style, and those who pay the twenty five dollars or less it costs will find their comfort zone is well tended. Because, while it is a blend of mostly four year old rums (with some five and six year old rums mixed in), column still origin and filtered after ageing, the fact is that it represents the standards set by rums of yesteryear while positioning itself as an entry level almost-premium of today. Yeah…but no. There is not enough that’s original here.

Which is not to say it’s not pleasing by itself, within its limits, just that it has to be approached with some care, as it’s light to begin with, so the entire profile bends towards the subtle, not the club in the face. The nose, for example, is warm and gentle as befits a 40% light Cuban-style rum. It faithfully hits all the notes that made Bacardi famous – light caramel, cloves and brown sugar, some sharper tannins, tbacco and leather, interspersed with softer hints of banana, vanilla, green grapes, and perhaps some lemon and camomile tea thrown in.  Easy sniffing, gentle nosing, very pleasant, no aggro, no worries.

The same profile attends to the palate, which begins with some spiciness, but of course settles down fast.  It’s a bit rough around the edges – the dry and sharper woody tannic notes don’t mesh well with the leather, aromatic tobacco and unsweetened caramel – but overall the additional vanilla, citrus and banana tastes help it come together.  Some notes of black tea and condensed milk, a slight creaminess and then it’s on to a short, breathy finish that drifts languorously by, exhaling some sweet coffee and chocolate, a touch of molasses and freshly sawn lumber, and then it’s over.

To some extent the tasting notes as described say something about the pit of indifference into which the rum has fallen since its introduction. The issue is not that it’s good (or not), just that it’s not entirely clear what the points of it is. The gold or añejo of years past filled its duty admirably without going for an age statement, so why release the Cuatro at all?  Because it could eke out a few extra dollars? 

Summing up: the rum is okay, but in trying to be all things to all drinkers, falls into the trap of being neither great mixer not recommended sipper, being unsuited to fully satisfy either. For example, the filtration it undergoes removes the bite of youth and something of the biff-pow that a good mixing rum makes, and if that’s what it is, why not spend even less and go for the blanco or other even cheaper options? And at the other end, the age is too young to enthuse the connoisseur looking for a sipping rum – for such people, rightly or wrongly, sipping territory starts with rums older than five years, even ten…not four. 

Had Bacardi boosted the rum a few more proof points, aged it a bit more, then they might actually have had something new, even innovative — but rather than show a little courage and diversify into the bottom rung of premiums, Bacardi have copped out and played it safe. Since the Cuatro is not completely anonymous and does display some character, I suppose taken on its own terms it sort of kind of works — so long as you know and accept what those terms are.  I don’t, and couldn’t be bothered to find out, so it doesn’t work for me.

(#935)(76/100) ⭐⭐⭐


Opinion

These days, Bacardi rums just can’t cop a break. Ignored by most serious rum folk, relegated to consideration as a supermarket shelf filler without distinction, they are deemed bottom feeders that have corrupted the innocent palates of whole generations of broke and brainless college students and made them switch to whisky. Bacard’s very ubiquity and massive sales disguise their “good ‘nuff” quality, and have been behind its inability to be taken seriously in the modern age.  From once being seen as the pinnacle of rumdom in the 1950s and ‘60s, the spiritous peak to which all wannabe rum distilleries aspired, the rums of the company have fallen to “commodity” status, while a decade’s worth of young and nimble indies and micro upstarts have taken aim at it and started to chip away at the edifice.  And you’d better believe that just about nobody even bothers to rate (let alone review) their rums without an occasional scoff and guffaw. That’s what selling more cheap rums than just about anyone else on the planet gets you.

Which is not to say that Bacardi is in any danger of losing the coveted space on or near the top of the sales heap. The shyly accepted subsidies (“oh no, we really can’t, really….oh well, but if you insist…”) that are funnelled to them in the land of purportedly meritocratic capitalism via enormous tax breaks and the despised Cover-Over Tax, ensure that when a Bacardi rum goes up against any other of equivalent stats, the Bat will be orders of magnitude cheaper, even if it is of no more than equal or lesser value.

Bacardi rums have just about always been light column still blends (with some pot still juice of unknown amount in the mix). The company has never really gone the full-proof limited-release route (the 151 doesn’t really count and is in any case discontinued), and while they dabbled their toes into the water of the indie bottling scene, it made no sense for them to do it if they couldn’t do it at scale – which they won’t, for the same reasons DDL more or less gave up on the Rares…the margins were too slim for volumes that were too small. Even the hyped special editions like the Paraiso didn’t break any seriously new ground – sure they were good blends, but to my mind there was nothing that wasn’t available elsewhere for less, and that 40% and the NAS? Today’s customers will not blow the money those cost on a product like that – they’re going after the boutique market, an area that I maintain Bacardi has never managed to successfully break into.

Except, in a way, they did try, with the trio of aged expressions of which the Cuatro is the youngest.  To my mind, even with my rather dismissive tasting notes, these three rums – the Cuatro, the Ocho and the Diez – are among the better budget-minded rums the company makes. They lack the anonymity of the superior, the blanco, the gold or the dark (or variants thereof).  They’re priced reasonably to move, and they have that veneer of true ageing about them.  Given the lack of any ultra-aged high-proofed rums out there made by their company, these might be the best we can expect from Bacardi for a while.


 

Sep 052022
 

The French island rum makers take ageing in a slightly different direction than most of those elsewhere in the world. A normal Caribbean distiller (actually just about any from anywhere), will take a rum and age it and then issue a blend of X years, and then progressively older ones, year in and year out, with the occasional special edition thrown into the mix. You never know from the main line of El Dorado rum, for example, what year any of them came from, since that’s unimportant – the age is. Ditto for others like Jamaica or St. Lucia or South and Central America, who for the most part follow “the age is the thing” principle for the well-known series of rums they issue. If they release a vintage year, it’s mostly something of a one-off, and even there the age remains the real selling point (if the limited outturn isn’t). 

Not so the guys from Martinique and Guadeloupe and Reunion. There, the idea that some years’ harvests or distillates are simply exceptional has long been an article of faith, and this is the basis for their own vintage releases, called millesimes. There, the age is not completely irrelevant but of lesser significance when compared to the specific year – and where that age is mentioned it’s usually in fine print, and it’s the year of distillation which gets the headline treatment and the Big Font. Which is why Clement’s 1952, 1970 and 1976 vintages are famous but you’d be hard pressed to remember how old any of them is, and ditto for the XO which is a blend of all of them.

The additional quality that makes the modern crop of such millesimes so outstanding (i.e., aside from the perception that the year of origin is so special, and what ageing they do get) is the gradual increase in the proof point at which they are issued.  Back when agricoles were just becoming a thing and in the decades before that when only known on the islands and France, the ABV of 50% — give or take — was a de facto standard.  Nowadays we’re seeing more and more really high proofed agricole rhums topping that by quite a margin, and they’re not only the whites, but aged expressions as well.

A good example of all these concepts is the subject of today’s review: a Guadeloupe rhum from Damoiseau, the millesime 2009, which comfortably hoists a large spiritous codpiece of 66.9% and whose age is mentioned nowhere on the label but is 7 years old according to all references. I’m seeing more and more of these heftily aged brawlers, and only rarely have I found any that stunk – this sure wasn’t one of them, and while the rhum does seem to be somewhat polarizing in the reviews I’ve read, me, I thought it was great.

Consider how it opens on the nose: admittedly, it’s very spicy, very punchy and doesn’t play nice for the first while. Some suggest it be tamed with some water, but I’m too witless for that and masochistically go for the full experience.  Once the fumes burn off it wastes no time, and lets loose a barrage of aromas of rich tawny honey fresh from the comb, flambeed bananas (with the wood-flames still licking up), caramel, bitter chocolate, coffee grounds. And this is before the fruits come in – tart gooseberries, mangoes, green grapes and greener apples, vanilla.  A combination of tart and sweet and musky, infused with cinnamon and cooking spices in a rich and sensuous amalgam that Mrs. Caner would likely swoon over.

As would be no surprise in something this highly proofed, the rhum displays a solid and almost fierce pungency when sipped. The agricole notes come out to play now, and one can taste sweet sugar cane sap; vanilla, pears, more of that burnt-wood-flambeed-banana vibe…and bags and bags of fruits. Pears, watermelon, ripe Thai mangoes, papaya, were the high points, with pastries coming up right behind – apple pie, honey, vanilla, cinnamon, cumin, rosemary, and as if dissatisfied that this still wasn’t enough, it added coffee, cardamom, and french toast (!!). Closing off the whole experience is a finish of real quality – it is long, surprisingly soft, fruity, creamy, redolent of spices, lighter fruits, sugar cane sap and a jam-smeared croissant still hot from the oven.

This is a rhum that I could go on tasting for an entire evening. As it was, I lingered over at the stand at the TWE Rum Show with Chetan of Skylark and the vivacious Clementine of Damoiseau, pretending to chat and admiring Chetan’s virulent blue shirt (which he insisted I mention in my review so…) while sneaking a second and third pour when I hoped they weren’t looking.

The strength is part of the quality of course, but I honestly believe that even if it was released at a more acceptable (i.e., lower) proof point, this is a rhum that would have succeeded like a boss.  The flavours are fierce and distinct and none jar or clash with any other.  The rum tastes completely solid and is a drinkable advertisement for the skill of whoever blended the thing.  It lasts a good long time, it’s not at all savage, and possesses such a gradually unfolding complexity, such a multitude of aromas and tastes, that you just want to take your time with it and keep it going for as long as you can.  I may not always agree with the millesime approach to rum making but when it works as well as this one does, it’s hard to fault the reasoning … and even harder not to buy a few bottles.

(#934)(89/100)


Other notes

  • Although I was and remain enthusiastic, take my opinion with some caution.  Marcus over at Single Cask despised it to the tune of 69 points in January 2021, though on Rum Ratings, four  people gave it a solid 9 (oddly, the standard proofed 42% version was more contentious, with five commentators each giving it a different score ranging from 4 to 10). On the other hand, The Rum Ration rhapsodized in 2020 that it was “one of the best rhums” he’d ever tried, and Alex Sandu of the Rum Barrel in the UK — a notoriously hard marker — gave it a rousing 89/100 in late 2019. It will come down to your personal taste profile, to some extent.
  • There is a 42% version of this rum with pretty much the same label. As far as I know it is simply a reducer version of this one.
Aug 282022
 

“[In the US] there are a small number of rum distilleries, and a large number of distilleries making rum,” observed Will Hoekinga in our 2021 Rumcast interview, indirectly pointing to the paucity of quality American rum making. A corresponding remark I have made myself is that if the random picking of American rums to review results in just a minute percentage being really worth seeking out then the characteristics of the part can be extrapolated to the whole – and both together suggest that of the 600+ distilleries in the United states, only a handful are currently worthy of attention. 

This is not a random pronouncement made without facts in evidence either, because after trying half a hundred rums with US branding, it’s clear that the best rums sold there are either imports from elsewhere by local indies (Holmes Cay, Stolen Overproof, Hamilton, Two James, K&L) or smaller distillers like Richland, Pritchard’s, Balcones, Privateer, Maggie’s Farm, or Montanya. For sure none of the big guns like Bacardi, Captain Morgan and Cruzan really go for the brass ring, being much happier to avail themselves of millions of subsidised dollars to make low cost rum of no serious distinction. And other rum makers like Kirk and Sweeney, One-Eyed Spirits, or Florida Caribbean Distillers contract out their blends and rums to other distilleries and can hardly be said to have a single world-shattering product in their lineup.

One of the best-regarded distilleries carrying the rum flag without mixing it up with other spirits (and getting loads of press for this and other more social aspects of the job) must surely be the small Colorado-based outfit of Montanya, which was established in 2008 and whose founder, Karen Hoskin, may be one of the most interviewed rum makers in the world after Richard Seale, Joy Spence and Maggie Campbell. Without even checking too hard I found articles here, here, here, here and here, dating back a decade or more, all of them displaying the same down to earth common sense, practicality and dedication to her craft that one sees too rarely in a land where too often the coin of the realm is visibility, not expertise (or, heaven forbid, a good rum). 

Ms. Hoskin, who has loved rum for decades (the first rum she became enamoured with was in India in 1999 – I think she was visiting Goa), decided to begin her own distillery business at a time when her day job of graphic and web design was no longer of much interest. She and her husband set up the distillery in Crested Butte in 2008 with a 400-litre direct-fire Portuguese-made copper pot still4, and immediately began producing two rums — a Platino Light white and a lightly aged Oro dark; these two staples have been joined in the intervening year by the a limited edition Exclusiva, a 4YO Valentia, and a special 10th Anniversary edition. By 2018 their rums were available in just about every US state and they had started on a program of international distribution, especially in the UK and Europe.

The Platino which we are looking at today, is a lightly-aged, filtered, pot still white rum, released at an inoffensive 40%, without any additives or messing around, and it is based on a wash made from raw unprocessed sugar from Louisiana (i.e., unrefined…but not the “sugar cane” that some external sources speak of). Initially the rum also had a touch of caramelised cane juice honey added to it (which was always disclosed), but as of 2021 the practise has been discontinued. 

For a company so otherwise forward-looking, I find this oddly conservative. For example, although there is an emergent strain elsewhere in the world, of making (if not showing off) white rums that are pure and unaged, it has yet to become a thing in America, where most white rums follow the Bacardi model of “filtration to white” after a short period of ageing. The rationale is that this gives the best of both worlds: some taste from the wash source, and some from the barrel, with none so stark as to overpower the cocktail for which it is made. This glosses over the fact that with industrial stills producing very high ABV distillate, the former is very unlikely, on top of which filtration also removes some of the very flavour elements distillers claim to be after.  In Montanya’s case with the Platino, they have gotten around this by using pot stills so that more flavour is preserved at the other end, and a pine-based lenticular filter which removes most (but not all) of the colour, and yet not quite so much of the taste.

What taste does remain and gets carried forward on the nose, is, in a single word, intriguing.  Though the rum is made from unrefined sugar, little of any kind of agricole style sap-profile comes through – instead, what we get is a papery cardboard aroma of old and tattered textbooks…at least, at the inception. This is followed by quite a bit of funky sharp pineapples and sour fruit – half ripe mangoes, strawberries going off, some overripe oranges, that kind of thing. It gradually turns into a more solid smell that channels some cinnamon, vanilla and cardamom in a pretty good combination.

The palate just wants to keep the offbeat party going, and starts with an odd sort of minerally note — like a licking a penny, or tonic water searching for a lime — mixed up with the ashy charcoal of dying embers on a cold night (I know, right?). Once more the fruits ride to the rescue: mangoes, soursop, pineapples (again), plus pears, watermelon and papaya.  There’s a touch of vanilla, figs and melons, and the whole is sparkly and light, with a more pronounced (but not overbearing) agricole-ness to the experience than the nose had suggested there would be.  It all leads to a short finish, light and fruity with just a hint of brine and sweet buns hot out of the oven

My overall feeling, having had it on the go for the best part of an hour, remains one of real interest – I’d like to try more of these; since all of Montanya’s production is small batch, the variation of the Platino over time would be fascinating to experience. This is not some cheap, easygoing, hot-weather cruise-ship staple, indifferently made and lazily redolent of the Caribbean’s standard profile of caramel, fleshy fruit and vanilla. We’ve had that a thousand times before and they’re too often all but interchangeable.  

No, what we’re seeing here is traces of real originality. The Platino marries a sort of bizarre agricole-wannabe vibe with minerally notes, cereals and cardboard — then mixes them all up with sharp and funky fruits, as if it was playing its own obscure tasting game of rock-paper-scissors. In my reviews, a high score does not normally attend a light, white, living-room-strength, filtered rum — one where a higher proof could emphasise its points more forcefully — but I confess to being somewhat seduced with this one. It’s really worth checking out, and if there ever comes an unaged version, now that would be something I’d buy sight unseen..

(#933)(84/100) ⭐⭐⭐½


Other notes

  • The website is admirably stuffed with production details, of which I have only taken a few bits and pieces. Some additional details provided by a very helpful Ms. Hoskin on short notice:
    • Montanya does not use fresh cane juice, as it is too difficult to transport from Lula in Louisiana. It is milled on site in Belle Rose and the fresh juice is processed there. Montanya receives 100% of what was in the cane plant in two separate forms which are subsequently recombined: raw unrefined molasses (12%) and raw unrefined granulated cane sugar (88%). The major difference is that these cane products never go to the refinery, so no processing with flocculants or other chemicals. It’s as raw, unadulterated and flavorful as you can get (and is akin to the panela of Mexico, or the unrefined sugar in kokuto shochu in Japan). It would be illegal to sell it in that form in a grocery store in the US.
    • Fermentation is open, water cooled, and lasts 6-7 days. The fermented wash goes into the still at about 17% ABV
    • Distillate comes off the still at about 74% ABV. Ms. Hoskin remarked in her email to me, “People say that can’t be done with alembics, but I am here to say it absolutely can.”
    • Barrelling is at still strength, no reduction. “[This]…is somewhat unusual. Many of my colleagues water their distillate down before it goes into the barrel at about 54 to 58% alcohol. I started doing it my way because I just didn’t have a big enough rack house, but now that I do, I can’t see any reason to change.”
  • My appreciation to the Skylark gents of Indy and Jazz Singh — the distributors of Montanya in the UK and the EU —  at whose residence I tried this rum (and quite a few others) in a small but epic Rum Show afterparty. I paid for my plunder with some rum loot of my own, and a special gift for them both from Mrs. Caner.
Aug 222022
 

There are several worthy candidates for the claim of being the first one from Cuba. Havana Club 7 YO has been a really strong contender based on ubiquity and price, and the Santiago de Cuba 12 YO was also in the running for the same reasons.  When one considers that the core criteria of the series is the Three ‘A’s – Affordability, Approachability and Availability – it would seem a slam dunk to say the HC-7 should get pride of place.  Even the Havana Club 3 YO has had its adherents, though eventually I eliminated it based on several tastings and for its focus in the mixing circuit rather than it worth as a sipper. But the moment, there are several reasons why I feel the Selección de Maestros gets the nod for the first Cuban rum instead of the obvious choice, and ask you to walk with me on this one.

To begin with, it almost equals the HC7 in availability: over the last ten years I have travelled frequently and found the Selección in just about every airport and bar and spirits shop which I have passed through. Though America’s futile Cuban embargo remains in place after fifty years of failure, one can now bring rums from Cuba into the country as an individual, and it is gradually becoming known as one of the premiere Cuban rums, and classed as a premium product there and elsewhere. Since becoming widely available in the UK and Europe and elsewhere in the mid 2010s when it replaced its predecessor the Havana Club Barrel Proof (which I thought was really good as well), it has made a reputation for itself as one of the best Cuban rums outside of the special and limited editions premiums. There is hardly a discussion about Cuba’s best rums that doesn’t bring it up.


Initially the rum surprises with its restraint.  At 45% ABV one expects somewhat more bite and aggressiveness on the nose (especially first thing in the morning), yet overall it is calm and unhurried, and as firm a no-nonsense nanny waking up the kids. It smells of sweet butterscotch, vanilla, some lime leaves and light breakfast spices.  It retains a clean and crisp profile, redolent of olives, a slight bitter saltiness of old leather, and traces of molasses, caramel and brown sugar, together with a touch of coffee grounds.


Most reviewers who have run the rum through its paces seem to agree that if one excludes price, the Seleccion is simply one of the best rums in HC’s stable.  On Rum-X it pips the 7YO by an aggregate of 3 points (71 to 68 as of this writing) and the gap is even wider in Rum Ratings with its longer history, where, of some four hundred respondents, ¾ rate it 7/10 or better (while the Seven gets more ratings, but fewer “high” points). The Fat Rum Pirate scored it four stars in 2014, Rum Gallery 8/10, and in a more recent review, Alex over at the Rum Barrel gave it 73/100 (about 86 points on my scale). 

As a matter of historical and topical interest, the Seleccion rum is not that faux Havana Club made by Bacardi for sale in the US.  That brand – a bastard offspring created by the appallingly careless lapse of the “Havana Club” trademark by the Arechabala family in 1973 – is a copy of the original, and made in Puerto Rico. This one is a true Cuban product, made on the island: it is distilled from molasses and run through a column still before being set to age, and this is where the skill of the maestros roneros comes into play, because here the rum goes through a triple ageing cycle. The first round of ageing to transmute the aguardiente 5into an aged rum then the second round of ageing in used oak barrels (the exact ones used remain unclear) and then the roneros get together like elephants sniffing the wind, chose the best of those and blend them to be aged a third time in new white oak barrels for a quick burst of new flavours to round out the profile.


On the palate the rum is tawny (if that colour could describe a taste). Light white chocolate with almonds, citrus, pears, leather and coffee grounds are the first tastes one gets, a fascinating melange of sweet, sour and salt. The fruits take on more dominance at this stage: raisins, kiwi fruits, papaya, melons, figs and prunes, an interesting combo of both light and fleshy fruits.  Yet at no stage do the tannins quite disappear and they balance off these other notes quite well with some molasses, licorice, peanut butter and brine, never enough to spoil the experience. It all leads to a smooth, tasty finish that combines all these elements into a spicy, tasty conclusion where the most remembered notes are leather, smoke, salt caramel ice cream and some orange zest.


Based purely on how it tastes, sips or mixes, I have to give pride of place to the Seleccion as one of the key flagbearers of the Cuban pantheon, and regret it not a bit. This is just one of those times when I have to concede that going a bit upscale — instead of sticking with the objectively safe choice dictated by the numbers — is the way to go. It’s especially the case when one tries the Seleccion in conjunction with others of similar type: the quality is self evident and just shines through and sometimes the comparison is as stark as night and day. 

Most likely some will note that the cost should disqualify the rum from serious consideration, and that’s a reasonable criticism for a Key Rum, which claims to represent a more egalitarian perspective of value for money, not being a “great” or “classic” ultra-aged legend of a rum with a three figure price tag. The difficulty I have with blindly applying the letter of the restriction, however (even if it’s my own), is not only staying within the spirit of the rules generally, but in the specific definition of what exactly premium or high priced means in this instance.  An average American who may get a 1.75 litre Bacardi rum of good quality for the unconscionably subsidised price of less than twenty bucks, would perhaps consider a premium to start anywhere above $25, and an ultra-premium at twice that.  A European with more access and more indie bottlings on hand (all of which cost more) might consider fifty euros to be a starting point. A rich retiree, or a freshly minted (and unemployed) uni graduate would have completely different monetary criteria, as would most of us.

So that is why, here, I argue that every once in a while we have to bend that rule, go a little higher, spend a little more, in order to get something of real quality.  In a world where “free” seems to be the order of the day – free internet, free social media, free samples, free reviews – it’s sometimes forgotten that real value costs something. It pays for the labour of people who provide that service or that good, and cannot always be just given away. The Havana Club Selección de Maestros is a truly premium rum that tastes truly good, but doesn’t cost a truly premium sum…just a higher one than usual. In the opinion of this reviewer, that extra price translates into a lot of extra premium, and shows, perhaps, that not all rums — whether or not they call themselves premium — can be reduced to or by something as cold as numbers.  Sometimes, it’s more about the experience, and here, that experience is wonderful and a reason as good as any and better than most, to call it one of Cuba’s contributions to the Key Rums of the World.

(#932)(86/100) ⭐⭐⭐⭐


Other notes

  • My thanks to Dawn Davies of the Whisky Exchange in London, who spotted me the bottle of this and the 7YO which I was able to try side by side to effect a true comparison at the 2022 Rum Show. I still owe her for both.
  • The rum is a blend of rums between 8 and 15 years old.
  • The labels have changed over the years but no full scale reformulation has taken place between batches.  Some argue the taste is similar to the original Barrel Proof, as is the production methodology.
Aug 182022
 

Rumaniacs Review # 137 | 0931

It is becoming a working theory of mine that the heydey of the merchant bottlers and their near-ubiquitous minis of rum must have been in the 1960s and 1970s, bleeding over into the 1980s. Granted this may be because the majority of such rums I find stem from that period, I just don’t think it’s all a coincidence. Air travel and tropical drinks was a thing, hotels had well-loaded minibars, cruise lines stocked them everywhere and while I’ve never found that many merchant-bottler “indie” minis from pre-1960s or post-1990s, the auction sites are rife with little bottles from the era before the oil shocks and mass commercialization changed tourism.  Nowadays wherever you go the small bottles are all global (or hyper-local) brands, not small outfits doing their own thing.

We’ve met Charles Kinloch, the bottler of this little Jamaican dark rum, before, They were behind the Navy Neaters Barbados-Guyana blend and the Guyana-only rum, as well as having a hand in the forgettable Dry Cane light rum we passed by in 2020. Founded in 1861, they suffered several changes in ownership before being dissolved in 2008 (see below for a more detailed backgrounder).

As to this rum, it’s from an unidentified distillery in Jamaica. That is not surprising, since it’s only recently that estates’ names became a selling point, once they began branding their own rums.  But in the seventies it was all bulk rum and merchant sales and nobody cared about stills or estates of origin, merely that it was “Jamaican” (with perhaps only J. Wray / Appleton bucking this trend). The 70º Proof dates it to the pre-metric pre-1980s era.  Beyond that, not a lot more, unfortunately.

Colour – dark amber

Strength – 40% ABV (70º proof)

Nose – Hunh?  This is Jamaican?  Doesn’t really smell like it.  Burnt brown sugar, molasses, plums and raisins.  It’s rich and fruity for 40%, feels dusted with a little vanilla, so likely some ageing and a lot of colouring.  An interesting point is the almost total absence of what we would term funk nowadays – the bright, spicy, fruity notes that denote a spruced-up level of congeners.

Palate – Plums, flowers, sweet dark chocolate, almonds, lemon peel and some light nail polish. Peaches in cream, light vanilla, coconut and again that touch of molasses

Finish – Warm and comforting and surprisingly long. Black tea with condensed milk mixes it up with some molasses, caramel, and vanilla.

Thoughts – Simple and quite effective, yet I can’t shake the feeling it trends towards a Demerara. Perhaps it is and Appleton blend of some kind.  Be that as it may, it’s really nice and I happily had a few more glasses that day.

(84/100) ⭐⭐⭐½


Other notes

The rum is bottled at 95.5º proof, and the ABV conversion is not actually half that (47.75%) according to modern measures, but 54.5%. And that’s because originally 100 proof rum was actually ~57% and so the maths works out to true navy strength of 54.5%. You can read a brief explanatory essay on the matter to get the gist of it, or a more involved discussion on the Wonk’s site on strength (here) and Navy rums generally (here).


Company bio

Charles Kinloch & Son were wine and spirits merchants who were in existence since 1861, and formally incorporated as a company in 1891. They eventually joined the Courage Brewery group in 1957 – the Kinloch brand was retained, and they issued several rums from Barbados, Guiana and Jamaica (or blends thereof). Courage itself had been around since 1757 and after many mergers and acquisitions was taken over by the Imperial Tobacco Group in 1972, eventually passing to the Foster’s Group in 1990. In 1995 Scottish & Newcastle bought Courage from Foster’s and it changed hands again in 2007 when Wells & Young’s Brewing company bought all the brands under that umbrella.  By then Navy Neaters had long been out of production, Kinloch was all but forgotten and the company was formally dissolved in 2008 after having been dormant for decades. The current holding company of the Courage brand name is now is more involved in pubs and beers in the UK than in rums of any kind. (As an aside, Kinloch’s building at 84 Back Church Lane E1 1LX, complete with a sign, is still visible on Google Maps’s street view – it was converted to apartments in 1999, but the sign remains).

Note: There is a German wine shop called Schollenberger established in 1996, which created its own line of spirits (starting with gin) and nowadays releases a Charles Kinloch branded blended navy rum, and a Navy Neaters, with a label that has many of the details of the original.  It is unclear whether they acquired the name or are just using it based on the company no longer existing.