
Barceló has slipped somewhat in our mental map of rum companies to watch, which comes as no surprise to those noting the current dominance which the Big Countries and the Big Names have in defining what we “should” be drinking. But ⅓ of the “Three Bs” of the Domincan Republic has been around for a while, releasing their light Spanish-style rons day in and day out, and if their primary markets are elsewhere than the homes of the online commentariat who flog Jamaica, Guyana and Barbados almost without pause, then at least their level of expertise shows no sign of flagging.
Given I rated the company’s Anejo a rather dismissive 61 in 2011 and shrugged off the previous 38% Imperial edition (not the same as this one) with 78 a couple of years later, that last remark might sound strange. But just because lighter column-still rons released at less-than-living-room-strength don’t turn my crank does not mean I don’t appreciate what they’re trying to do — I just wish they’d read the tea leaves and try harder and go stronger, if you catch my drift.
Here we have a rum (or ron) that ticks all the followingboxes: it’s possibly a cane juice-based spirit — per their website, all their rums are now made from cane juice (likely since 2010 or so) — run through a 5-column still, then aged 10 years in American oak and given a further two years’ ageing (I hesitate to use the word “finishing” for a secondary maturation that long) in French Château d’Yquem barrels. There are no additives according to their blurbs, which must be a recent thing, since it had been tested on initial (2011) release at 27g/L, but ok. When it first came out, the outturn was supposedly some 9,000 bottles annually, but the latest information I was given in 2017 was that it sold so well that this has now been upped to around 20,000.
There’s more details and notes which I’ll go into below, but this is enough to be going on with for the moment, let’s run through the tasting:
Nose first. Well, while conceding its soft warmth and easy languid charm, the truth is there’s not much really going on, nasally speaking: some citrus mixed up with deep caramel and brown sugar, and an intriguing scent of vanilla, charred barrels and burnt sugar and the ashiness of a dying coal fire. Sweet, reasonably robust – better than the sub-40% stuff I’ve had from them before – but lacking real complexity that would enthuse me more.
The palate rewards rather more attention. It’s warm and easy-going on the tongue, texture is nice. Great after-dinner sip to go with the ice cream. It tastes initially of caramel, ripe and mild yellow fruits without any aggro, raisins, prunes, and some faint licorice, ginger and vanilla. The 43% is a welcome boost from the milquetoast nonsense of the 37.5% expression, but in a way also serves to draw attention to its own limitations, because in a rum like this we’re looking for complexity, some punch, and a certain individuality that boosts the mildness of its light-distillate origins – and that simply isn’t here. This is even clearer on the finish, which is soft, quick and puffs away like steam – it provides no additional insight into why you should buy the rum to begin with.
Without completely dissing the Barcelo – I know it is made for an audience who are completely dialled into, and in tune with, its laid-back profile, and they are the ones who provide its core audience and keep sales robust – let me just suggest that like many rums of its ilk, it doesn’t deliver enough. It lacks panache, oomph, a certain force. It teases without coming through, and is too people-pleasing for real risk, too generic for specificity. That’s its downfall for the rum enthusiast, and, paradoxically, its raison d’être for those with more tolerant, inclusive and less exacting standards.
(#702)(81/100)
Other Notes
- The Imperial has always been a 10 year old since I first tried it (and as far as I could tell, ever since it was first made back in 1980; but in 2011 Barceló brought together squirrelled-away casks of this 10 YO and matured them a bit further, to create the Imperial Premium Blend, later re-christened the 30 Anniversario, and started slapping the numeral “30” on the central circle of real estate on the bottle. This does not intimate that it is 30 years old, but that it’s the 30th anniversary of the first issue of the Imperial.
- All Barceló rons are made in the Dominican Republic (not in Dominica – the two are separate nations), where the company shares the island with the other two “B”s – Bermudez and Brugal, both of which are older. Barceló Export Import has been in business since 1930, has always been a rum producer, and remains to this day a privately held company run by men who bear the name still. Julian Barceló, the founder, hailed from Spain – the name is actually Catalan, though I read he was from Mallorca himself – and arrived in the DR in 1929. His company soon became a very large and profitable enterprise, expanding his line of products to differing rums starting in 1935. By the 1980s the company became one of the biggest in the country, and expanded its market base by aggressively promoting exports – Spain was and continues to be a prime market for the rums.
- In September 2022 a comment (below) pointed out that Barcelo makes rums only from cane juice, which an immediate check on the website of the company also confirms. I have therefore changed some of the factual elements of this older review appropriately (although score and tasting notes stay as they were). No idea how that slipped past my original vetting process…however, it’s possible that they used both molasses and cane juice, since Latin countries / ex-Spanish colonies did not have a history or tradition of using juice.
- Note that in 2009 a new Barcelo division, Alcoholes Finos Dominicanos, was established with funds from the EU Rum Sector Programme (the same one that funded Clarendon’s new column still / fermenters and Foursuare’s bottling plant), and built a new industrial distillery the following year, which is processing 100% cane juice. This is now the distillery Barcelo is using to make its rums. It’s possible this rum, tried in 2017 and 12 years old, is from stocks that were made from molasses. The taste and the age of the rum supports that assumption but it’s unclear from the label. (See also this 2020 Barcelo company profile on YouTube).

Anyway, this was a 12 year old, continentally-aged Guyanese rum (no still is mentioned, alas), of unknown outturn, aged 12 years in Laphroaig whisky casks and released at the 46% strength that was once a near standard for rums brought out by 
Palate – Even if they didn’t say so on the label, I’d say this is almost completely Guyanese just because of the way all the standard wooden-still tastes are so forcefully put on show – if there 




Light amber in colour and bottled at 43%, it certainly did not nose like your favoured Caribbean rum. It smelled initially of congealed honey and beeswax left to rest in an old unaired cupboard for six months – that same dusty, semi-sweet waxy and plastic odour was the most evident thing about it. Letting it rest produced additional aromas of brine, olives and ripe mangoes in a pepper sauce. Faint vanilla and caramel – was this perhaps made from jaggery, or added to after the fact? Salty cashew nuts, fruit loops cereal and that was most or less it – a fairly heavy, dusky scent, darkly sweet.


The French-bottled, Australian-distilled Beenleigh 5 Year Old Rum is a screamer of a rum, a rum that wasn’t just released in 2018, but unleashed. Like a mad roller coaster, it careneed madly up and down and from side to side, breaking every rule and always seeming just about to go off the rails of taste before managing to stay on course, providing, at end, an experience that was shattering — if not precisely outstanding.
I still remember how unusual the 
Take this one, which proves that TBRC has a knack for ferreting out good barrels. It’s not often you find a rum that is from the French West Indies aged beyond ten years — Neisson’s been making a splash recently with its 18 YO, you might recall, for that precise reason. To find one that’s a year older from Guadeloupe in the same year is quite a prize and I’ll just mention it’s 54.2%, aged seven years in Guadeloupe and a further twelve in the UK, and outturn is 413 bottles. On stats alone it’s the sort of thing that makes my glass twitch.
Guadeloupe rums in general lack something of the fierce and stern AOC specificity that so distinguishes Martinique, but they’re close in quality in their own way, they’re always good, and frankly, there’s something about the relative voluptuousness of a Guadeloupe rhum that I’ve always liked. Peter sold me on the quality of the 
Nose – Quite a bit different from the strongly focussed Demerara profile of the Navy 70º we looked at before – had the label not been clear what was in it, I would have not guessed there was any Jamaican in here. The wooden stills profile of Guyana is tamed, and the aromas are prunes, licorice, black grapes and a light brininess. After a while some salt caramel ice cream, nougat, toffee and anise become more evident. Sharp fruits are held way back and given the absence of any kind of tarriness, I’d hazard that Angostura provided the Trinidadian component. 

Its standout aspect was how smooth it came across when tasted. As with the Albion we looked at before, the rum didn’t profile like anywhere near its true strength, was warm and firm and tasty, trending a bit towards being over-oaked and ever-so-slightly too tannic. But those powerful notes of unsweetened cooking chocolate, creme brulee, caramel, dulce de leche, molasses and cumin mitigated the wooden bite and provided a solid counterpoint into which subtler marzipan and mint-chocolate hints could be occasionally noticed, flitting quietly in and out. The finish continued these aspects while gradually fading out, and with some patience and concentration, port-flavoured tobacco, brown sugar and cumin could be discerned.


Brief stats: a 4 year old rum distilled in September 2014, aged in situ in French oak casks and bottled in February 2019 at a strength of 58% ABV. Love the labelling and it’s sure to be a fascinating experience not just because of the selection by Velier, or its location (we have tried few rums from there though those
Rumaniacs Review #107 | R-0688
Palate – Waiting for this to open up is definitely the way to go, because with some patience, the bags of funk, soda pop, nail polish, red and yellow overripe fruits, grapes and raisins just become a taste avalanche across the tongue. It’s a very solid series of tastes, firm but not sharp unless you gulp it (not recommended) and once you get used to it, it settles down well to just providing every smidgen of taste of which it is capable.
If we accept these data points, then of course the Casino is not, by all current definitions, a rum, and in point of fact, the entry might just as easily be listed in the Rumaniacs page since this version is no longer being made — the word “rum” was either replaced by “room” or dropped completely from the label when Hungary joined the EU in 2004, and that suggests a manufacture for the product I tasted of around 1988-2003 which actually makes it a heritage rum entry, but what the hell.
Unsurprisingly it’s mostly for sale in the Balkans — Bosnia-Herzegovina, Croatia, Serbia, with outliers in Germany — and has made exactly zero impact on the greater rum drinking public in the West. Wes briefly touched on it with a review of 
The “Indian Ocean Still” series of rums have a labelling concept somewhat different from the stark wealth of detail that usually accompanies a Velier collaboration. Personally, I find it very attractive from an artistic point of view – I love the man riding on the elephant motif of this and the companion
Man, this was a really good dram. It adhered to most of the tasting points of a true agricole — grassiness, crisp herbs, citrus, that kind of thing — without being slavish about it. It took a sideways turn here or there that made it quite distinct from most other agricoles I’ve tried. If I had to classify it, I’d say it was like a cross between the fruity silkiness of a St. James and the salt-oily notes of a Neisson.

It’s inoffensive in the extreme, there’s little to dislike here (except perhaps the strength), and for your average drinker, much to admire. The palate is quite good, if occasionally vague – light white fruits and toblerone, nougat, salted caramel ice cream, bon bons, sugar water, molasses, vanilla, dark chocolate, brown sugar and delicate spices – cinnamon and nutmeg. It’s darker in texture and thicker in taste than I recalled, but that’s all good, I think. It fails on the finish for the obvious reason, and the closing flavours that can be discerned are fleeting, short, wispy and vanish too quick.
The rum was standard strength (40%), so it came as little surprise that the palate was very light, verging on airy – one burp and it was gone forever. Faintly sweet, smooth, warm, vaguely fruity, and again those minerally metallic notes could be sensed, reminding me of an empty tin can that once held peaches in syrup and had been left to dry. Further notes of vanilla, a single cherry and that was that, closing up shop with a finish that breathed once and died on the floor. No, really, that was it.