May 112020
 

Saint James. It’s not a name that’s unknown, since it’s the source of one of the oldest surviving rums in the world (the mud-black 1885), the place where rum-swami Luca Gargano started working all those years ago, and where Marc Sassier now hangs his hat. They’ve been around — and have been among the largest Martinique agricole makers — for so long, that they sometimes get passed over in people’s estimation in favour of younger or more exciting or more innovative Martinique operations (like, oh, A1710, or the new parcellaires).  Yet year in and year out, their standard lineup continues to enthrall and impress and demonstrate they’re not laggards by any means.

Saint James divides its range of rums – and they make quite a few – into three main categories.  First, there’s the cocktail fodder, mostly whites like the Imperial Blanc Agricole, Royal Blanc Agricole, Blanc Agricole 55°, Fleur de Canne and that extraordinary pot-still Coeur de Chauffe, plus the Rhum Paille and Rhum Ambre which are young and standard strength low-end blends. At the top of the food chain lie the special “exceptional” editions, the millesimes, single casks, special blends and anniversary editions in fancy bottles which will set you back a pretty penny and provide a handsome adornment to your home bar.  But when it comes to value for money, it’s the mid-level “tasting rhums” in their stable that give most bang for the buck – the Rhum Vieux 3 Ans, the 4-5 YO blend of the Fleur de Canne Vieux, the 7 Year Old, 12 year old, and the best of this series, I think, the 15 year old…which, were it slightly cheaper, might have made it a Key Rum of the World instead of the 12

Because that 15 year old rhum is, to my mind, something of an underground, mass-produced steal.  It has the most complex nose of the “regular” lineup, and also, paradoxically, the lightest overall profile — and also the one where the grassiness and herbals and the cane sap of a true agricole comes through the most clearly.  It has the requisite crisp citrus and wet grass smells, sugar came sap and herbs, and combines that with honey, the delicacy of white roses, vanilla, light yellow fruits, green grapes and apples.  You could just close your eyes and not need ruby slippers to be transported to the island, smelling this thing.  It’s sweet, mellow and golden, a pleasure to hold in your glass and savour

The taste is a similarly striking combination of depth, lightness and flavour. White guavas and pears mix it up with gooseberries and tartly ripe white soursop; there’s caramel, vanilla, dried fruits held in delicate check by some florals and mint, without any becoming overbearing and hogging the show.  There’s so much going on here that it’s difficult to stop and just pick out the highlights.  Salted butter, dates and caramel, almost tequila-like at times, a touch of brine and olives here and there, but it’s all extremely well integrated, leading to a finish that is not particularly long, but quite fragrant with all the flowery and fruity notes of a tropical isle that perhaps exists not so much in reality, as in our fond remembrances and imaginations.

What these tasting notes describe is a top-end, well-aged rhum of a standard lineup. But these words don’t do justice to exactly how — when compared with and against the 7 and 12 YO — it rises above them, and in our esteem. I think Marc Sassier has created a masterful example of a blender’s art that somehow moves beyond being something standard or regular or “same old same old”.

You see, it’s almost received wisdom that rums showing  off any company’s possibilities and street cred, those that build the brand by demonstrating the amazing quality of which they are capable, are the flagships, the uber-expensive halo-rums, the single barrel or single year’s offerings — look no further than the El Dorado 25, Abuelo Centuria, Appleton 50 or even Saint James’s own 250th Anniversary to see that principle in action. But to my mind, the full measure of a producing company is better found in the sometimes unloved mass-market mid-level offerings, made in quantity, priced to move…the aged blends which so often are sadly lacking in any kind of lore or romance. Any run-of-the-mill rum, of any age, that emerges from this kind of assembly-line mentality and process, yet still retains fires of lust, of allure, of sheer quality, is a kind of industrial miracle. As this one is.

(#725)(88/100)

May 042020
 

There was a very good reason why I took this bottle off a shelf and tried it, even when surrounded by many other rums from equally proud old houses, better made, stronger, of greater quality, produced to more exacting standards, with less kerfuffling oin the label. And that was because I was evaluating Flor de Caña’s entry-to-mid-level rum to see whether it could or should be named to the Key Rums series. The price was attractive, and I retained good memories of an epic bender with my Newfie squaddie Keenan, where we polished off a bottle in labba time on his deck while discoursing on method, critiquing pure reason and waxing poetical on ethical conundrums.

At the time, I had long been a fan of the Flor rums, and they were among my favourite of the first 100 reviews written here, including the original 7 year old I had cut my baby rum teeth on. But back in 2010, they were not the same rums I was drinking now, nor was the same person doing the drinking. Ten years ago, for example, they really did say “7 años” on the label, and not just the deceptive looking numeral 7 without any elaboration at all. The completely meaningless, clueless, pointless and useless — but evocative — “slow aged” and “handcrafted” monikers was on both bottles, but now they had gone a step further and trademarked the former, just to make sure, I guess, that somebody else didn’t come up with the time dilation effects of being around a glass of the stuff. These days, I just pass that kind of stuff with some impatience and get right into the glass.

The nose started decently enough – warm, fruity, welcoming.  It was a bit too sharp for easy sniffing, and the burn of cheap acetone and furniture polish denigrated the experience some. Still, what came after was pleasant – blancmange, bananas, cigar smoke, raisins and some molasses, a bit of tinned peaches, nothing too out of left field, or too aggressive. For a column still product pushed out at 40% ABV, it was all right, and didn’t blow the roof off, or fade into tasteless bland listlessness that sometimes characterizes such bottom shelf products.

The palate really needed work.  There was quite a bit more than the nose, mind — bitter chocolate, almonds, orange peel, stale cigar smoke (in an unventilated bar the day after a late close – ever been in one of those?), black tea, some brown sugar and brine, sweet soya, molasses, and the further bitterness of wet charcoal and ashes.  The problem was, the whole palate was unbalanced and weak.  I don’t say that entirely because of the strength, though that didn’t help, but because there everything was so dialled down and faint that it took me the best part of an hour to dissect it…and worse, the discordant pieces clashed and banged against each other without harmony, and instead of leading to the quiet glide of a smooth finish, it shoved brine and caramel and vanilla roughly down the gullet and pronounced itself satisfied it had given what had been paid for.

So, after trying it and feeling a distinct sense of being let down, I had to concede that the passage of ten years had changed me and my profile preferences, as well as, probably, the company.

It’s possible that the now-famous 2015 Vice magazine hit piece (about Flor’s purported responsibility for Chronic Kidney Disease which was killing workers at an alarming rate, which was long on inconvenient truths and short on contradictory evidence or Big Picture, but that nevertheless caused a partial bartender’s boycott of their rums in North America) took Flor by surprise.  And in their scrambling to retain market share and recover from the mountain of bad press, they started to cut corners to save money.  Or maybe they just misread the tea leaves, completely ignored the head of steam that pure single rums were just starting to make and went cheap and mass market and standard strength, instead of to the niche top end where real profits lie.

Whatever the case for the devolution of the rum from its progenitor, it cannot be considered as being an undiscovered steal. It’s not the same rum I had back then. Is it younger?  No way to tell — it’s a blend now, and some of the trust the company had once possessed has now evaporated, so who’s to tell? The important take-away is that drinking it didn’t make the hours fly faster, just slower, enough to get the tasting over and done with, and with less enjoyment.  A decent rum this was. A good mixing agent, yes, surely.  A key rum, though? Not really – it is, in point of fact, quite a bit less.

(#723)(76/100)


Other notes

My low-to-middling opinion here is something of a minority.  Several others quite liked it, so if you want some balance to my snark, check these guys out:

Apr 272020
 

After more than a decade of sampling rums from around the world, Martinique remains one of those islands to whose myriad distilleries I keep returning. Yet sometimes, when I remark on my liking for them, it’s a 50-50 chance that people wonder what I’m talking about (or why). But no list of Key Rums could possibly be complete without examples from that island, and the real issue is not so much that there has to be one (because there are many worthy candidates), as which it could possibly be and which one to start with when there’s so much choice available. 

What I believe gets in the way of agricole rhums’ wider understanding and acceptance – especially in the USA – is a combination of price, low cost tabletop rum dominance (like Bacardi), that crazy distribution system they have over there (and an equally silly one in Canada), and a general unfamiliarity with the taste. These issues lead to a lack of experience with agricoles as a whole, a dissatisfaction with the (slightly higher) price, and that oft repeated sniff-and-grumble, about how they all seem to be the same. 

In response I usually point to Neisson, with that subtle, oily, oddly tequila-like profile of its rhums, or Saint James’s pot still white. And such rhums exemplify what I like about the wide, wild variety to be found on Martinique – Neisson, as described, Clement with its classical clean and almost austere profiles, and the solid and romantic quality of Saint James. There are others I’ve enjoyed over the years, of course – Trois Rivieres, Depaz, La Favorite, and others – but when casting around for the first candidate from Martinique to include as a Key Rum, it was to these that my mind turned, and eventually at Saint James that it halted.

Saint James makes four rums as part of its regular aged lineup: the 7, 12 and 15 year old aged rums, and the white Fleur de Canne.  They make many others – millesimes, special editions, XOs, etc, (and we should never forget that amazing pot still white which will remain a perennial favourite of mine) – but for the person who wants to dive in to an appreciation of the distillery’s heart, certainly the four regulars I mention deserve to be tried first, and for the price, I think they offer among the very value-for-money “suitcase rums” anyone could ask for. And when one has to somehow chose among them for the best intersection of utility, taste, price, quality and enjoyment, I believe, in my heart, that the Saint James 12 Year old is the one to get.

To some extent, it has a lighter nose than the luscious 7 year old we looked at recently (though both are made on a creole still from cane juice, and are of the same strength, 43% ABV, similarly aged in ex bourbon casks), and it seems a little more precise, more dialled in, each note clear and distinct.  There is the same deep fruity notes of ripe mangoes, peaches, vanilla, ripe cherries, and a prune or two. It manages that peculiar trick of smelling slightly sweet without actually presenting as cloying or overripe.  Indeed, lighter hints of flowers and white, watery fruit come out to balance the fleshy fruits very nicely with guavas and pears, to which, after some time, one can sense honey and wax and a dusting of coffee grounds.

The palate follows along from this profile, mixing light and deep tastes in a not-too-sweet and juicy parade of mutually supporting flavours: dried fruits, raisins, grapes, guavas, ripe apples and prunes. The secondary, clearer notes of flowers and aromatic tobacco integrate well with the darker ones, providing a little bit of each, nothing in excess.  In the review of the 7 year old I remarked that the grassy lightness we associate with agricole rhums was almost completely absent – here, it starts to be somewhat more evident, though still in the background and its real moment in the sun comes at the close: this ends the tasting with a surprisingly long, fruity and dry aromatic finish that somehow doesn’t brake the experience so much as goose the accelerator mischievously one last time, just to show you it can.

This is a rum that is a step up from the 7 year old but also, something of a different one. The extra ageing showed its influence, the blend is a bit better – actually, I’d love to see what a few extra points of strength might achieve with this thing.  But never mind.  It is a really good dram and the only surprise about it is why it’s not better known. What the 12 year old does so well, is press all buttons of our appreciation simultaneously.  The Coeur de Chauffe white is the most original rum of its kind Saint James makes (in my opinion at least); the 15 is the best in overall quality and taste, and the 7 year old is good quality for money since it’s also the cheapest….but it’s just that the 12 does them all so very well, at a level high enough to make it a must-have. 

You see, it’s in aggregate of the things we look for, that it comes into its own:  good enough to sip, distinct enough to mix, affordable enough to buy, and all-round good enough to give as a gift without shame or apology (or to keep, for the same reasons). By making this rum, Saint James takes agricoles in an interesting, slightly offbeat and distinctive-to-the-distillery direction, and demonstrates that with skill and experience and perhaps just the simple delight in making rhum, that high-grade magic for the masses can be made in a way that doesn’t break the bank.  Any rum that can do all these things at once is a keeper…and a Key Rum for sure. 

(#721)(85/100)

Apr 132020
 

Of all the Central American rums I’ve tried, Nicaraguan rums from the Flor de Caña facilities probably are the least like that light Spanish style so popularized by Bacardi. They inhabit a tasting style niche that isn’t quite Latin (or Cuban, if you will), but something that blends the light column still taste with something a bit deeper and richer. It makes for a nice amalgam, though it must be said that their own rums don’t always showcase that effectively, and sometimes it takes an indie to make the point with a single barrel expression. Not as a rule, not consistently, but occasionally, like here, yes.

Black Adder had done some intriguing work with their 12 YO back in 2015, and the Compagnie des Indes has released another Nicaraguan single barrel rum I quite liked, the 2004-2016 11 YO which illustrated the depth of such rums nicely. That one was fruit-forward with background notes of tobacco and spices, and possessed a certain plush softness I wasn’t expecting (previously my experience had been with Flor de Caña’s main line of commercial blended rums). So I was curious how a 17 year old rum from the Compagnie ranked against those two, and whether that additional five or six years of ageing (continental) made a discernible difference.

It did, I think. It almost seemed like there was some pot still action going on behind the scenes, upon a first sniff – rubber, salt, esters and acetone, a little paint thinner. Also a nice olive and briny note, set off by sweeter aromas of tinned peaches or apricots in syrup. Some nuts and cereals backed up the chorus, and the real takeaway was the impressive manner in which the balance among these competing aspects was maintained, with no single scent dominating the experience. Even a vague salty rottenness of of overripe cashew fruit (the ones with the external seeds), added rather than detracted from the overall complexity and it was quite a bit better than the 2004 11 YO I brought out of mothballs to do the comparison.

On the palate the rum started off with something of a different vibe: the estery fruitiness I had smelled changed to a delightful sprightly young bubble gum, mint and menthol combo which opened the show in fine style.  The rum felt thinner than the nose had suggested, and sharper, but that was likely just a function of the high ABV (64.9%) and again, it felt like it had more richness and depth than either the Blackadder or the 11 YO I was using as comparators.  With water, additional notes crept out: honey, dates, nougat and apricots (minus the tin or the syrup this time). There were some vague sensations of oak tannins, aromatic tobacco, caramel, vanilla and a little bit of molasses backing things up, leading to a very long, dry finish of fruits, nuts, honey and coconut shavings.

My personal opinion is that some water might be useful to aid in taming the beast and bringing out subtler flavours that might otherwise be cowed (and there are a lot of those). This is one of those cases where perhaps toning the rum down to an ABV more in the mid-fifties might have paid dividends: nevertheless, I can’t complain with what Florent has achieved here, which is to coax a sterling profile out of a difficult and complex high proofed spirit. And although the Danes were the only ones who got this rum at this strength back in the day, Nicaraguan rums at full proof remain a staple of the Compagnie’s releases, all of which can trace their descent back to the quality of what was envisioned five years ago, in this deserving and near unnoticed release.

(#718)(85.5/100)


Other notes

  • 240 bottle outturn, from Barrel #NCR-30
Mar 292020
 

Let’s dispense with the origin story right away. Call me jaundiced, but after doing this for over ten years, I not only roll my eyes when I read about rum heritage and pirates and prohibition heroes and (in this case) rum-running schooners, but fight a near-overwhelming urge to fall asleep. The facts are as follows: this is a rum named after a boat; it is made by Bermudez in the Dominican Republic; launched in 2012; it is claimed to be 18 years true ageing (a statement that is something of a bone of contention); it is a light, standard-strength Latin-style ron, imported to the US by the spirits division (35 Maple Street) of a direct-to-trade wine merchant (The Other Guys Inc) owned by a spirits company that itself had started with wine (3 Badge Beverage Company). 

Kirk & Sweeney have always maintained, as have those who talked to Bermudez, that the rum is aged a full X years (12, 18 or 23). The two points that make people uneasy with that statement are the labels, where it says, as in this case, “18 Years” and not “18 Years Old,” (thereby skirting any possible accusations of of misrepresentation) and the price, which is deemed by many to be simply too cheap for a rum that old. Moreover, the profile doesn’t seem to be quite … there, and if it needs help from what are clearly discernible additions, you can see why the suspicions fester.

This is not to say that there isn’t some interesting stuff to be found. Take the nose, for example.  It smells of salted caramel, vanilla ice cream, brown sugar, a bit of molasses, and is warm, quite light, with maybe a dash of mint and basil thrown in.  But taken together, what it has is the smell of a milk shake, and there doesn’t seem to be much in the way of startling originality – not exactly what 18 years of ageing would give you, pleasant as it is. It’s soft and easy, that’s all.  No thinking required.

On the palate this continues, and to the shortcomings of a rather straightforward series of tastes – more vanilla, molasses, salted caramel, almonds, cream cheese, a touch of leather and yes, more ice cream – is added the strength, 40% ABV, and just too much sweetness, which is simply not enough to make any of the flavours pop and sparkle. It’s a thin juice, over-sweet, over-vanilla-ed, a slumgullion, and the short and unexceptional finish which just repeats the same notes, does more to bore than impress.  We could perhaps permit the K&S 12 year to pass muster on that basis – for something half again as old, such indulgence is not available, sorry.

Now, that’s my considered opinion. But that said, the rum has had fervent adherents who really stand by its charms, though it is unclear whether that’s because they don’t have a decent base of comparison, or simply prefer and are used to light rums. Chris Nell of Drinkhacker gave it a solid A- in 2015. Kara Newman awarded 93 points in an undated Wine Enthusiast mini-review, and Influenster gave it 4½ stars out of 5 which was also the general opinion of the many comments on that tasting note. Flaviar aggregated it at 8.5/10. Eric Zadona of EZdrinking probably nailed it when he remarked in an unscored 2017 review, that it would appeal to the Zacapa-loving crowd. The two best reviews available online – none of today’s crop of regulars have bothered – come from Diving & Chilling, in an lengthy unscored essay that touched on all the high (and low) points and disliked it, and Dave Russell of Rum Gallery who did the same in his crisp style, and loved it (9.5 points). And we would be remiss if we didn’t mention that group-sourced scoring website Rum Ratings, where the majority of the 143 posters rated it 8 or 9 points.

It may have fallen out of favour with today’s more educated and vocal rum drinkers, what with the increased popularity of the Caribbean full proofs from the estates and distilleries, and the European independents. If it sells briskly in the US (from whence most of the positive commentary originates), perhaps it’s because it sells in the US, and part of the reason for that may be that they are so starved for choice that if it looks cool and tastes halfway decent (which this does), it’ll move. So, summing up, if what you’re after is a cool looking bottle within which are ensconced light, unaggressive flavours, you’ve come to the right place.  Step up and pays your money because so as long as you like rums like the Dictador, Diplomatico, Zacapa, Opthimus 18 or El Dorado 12, then you will be quite pleased with what you’re getting here.

(#715)(79/100)


Other Notes

Because the case of its doubted age is not proven with certainty, I have elected to continue using the “Years Old” descriptor in the title…but I use it with reservations.

Mar 232020
 

Photo (c) Excellencerhum since mine turned out to be useless

If I had a single regret about tasting this exceptional cask strength millésime rum from Trois Rivieres which was distilled in August 2006 and bottled eight years later, it’s that I neglected the opportunity to find and try the single cask version of the same vintage.  That one was bottled at 43% while the cask strength I was trying here was more than ten points higher, and it would have been fascinating to see how they ranked against each other.

Yet even without that comparison, there’s no doubt when you put together a range of variously aged agricoles (as I had the opportunity to), the Trois Rivieres Millésime 2006 is going to be right up there in the rankings when the dust settles and the arguments are over. Not just because of its strength, which is spoiling-for-a-fight-strong 55.5% ABV, but because of excellence of its assembly. Trois Rivières has made one of the best indie agricole bottlings ever (the Chantal Comte 1980), and here, for themselves, they have done something almost as good.

The Trois Rivières Brut de fût Millésime 2006 (which is its official name) is relatively unusual: it’s aged in new American oak barrels, not Limousin, and bottled at cask strength, not the more common 43-48%. And that gives it a solidity that elevates it somewhat over the standards we’ve become used to. Let’s start, as always, with the nose — it just becomes more assertive, and more clearly defined…although it seems somehow gentler (which is quite a neat trick when you think about it). It is redolent of caramel and vanilla first off, and then adds green apples, tart yoghurt, pears, white guavas, watermelon and papaya, and behind all that is a delectable series of herbs – rosemary, dill, even a hint of basil and aromatic pipe tobacco.

That’s all fine, but agricole aromas are usually a cut above the norm anyway – I’d have been disappointed if I was displeased. What really distinguishes the 2006 – the year was apparently a very good one – is the palate.  It’s a smorgasbord of macerated fruit (apricots, papaya, pineapple and apples), some light but clear florals, crushed hazelnuts, honey … and marshmallows. It all comes together in a delectable combo of sweet, crisp and mellow tastes that almost demands to be had neat — and all this time, the profile continues to be rock-solid rather than sharp or clawing, going right down the line to the fruity, tart, citrus-y finish with its last fine dusting of coffee grounds, crushed nuts and vanilla.

How they developed and assembled it in such a way that the high ABV was completely tamed and smoothened out without losing any of its force, is a mystery.  The balance and complexity harmonize well, it’s tailor made for a late night sip and it encourages rhum appreciation. It’s unlike the rhum we looked at last week, even an opposite: the La Mauny was a low-rent starter rhum made to accompany cheerful and noisily boisterous back-alley socializing, while the 2006 demands somewhat more reflection and is, perhaps, better for that purpose. But to cut a long summary short, I’m just and simply impressed, and maybe I should stop writing, go out there, buy another one, and share it with my domino-playing squaddies. Because I’m pretty sure they’d quaff this one by the glassful.

(#713)(86/100)


Other Notes

  • There are two variations of this Millésime: the 2006 Private Vintage (45%) and the 2006 Single Cask (43%). Entrhums out of Belgium sampled them here (French). Seems like I’m not the only one to really like Trois Rivières.
  • My personal opinion is that this is not quite as good as the TR 1986, but a smidgen better than the TR 1975
Mar 192020
 

Staying with some of the lesser-known agricoles I’ve delayed writing about for far too long, let’s talk about La Mauny for a bit. This is one of the larger establishments on Martinque, and now owned by Campari, which bought both it and Trois Rivieres in late 2019, ending nearly three hundred years of (various) families’ or witless conglomerates’ control over it. That history is a bit lengthy, so I’ll put it at the bottom and dive right in to the main schtick.

The La Mauny distillery remains one of the largest in Martinique, both for its planted cane area and for its production. Each year, it grinds around 30,000 tonnes of sugar cane , more than half cut by hand, to produce three million liters of agricultural rum. The Heritage 1749 – that date refers to the estate’s founding – is, for all its grandiose titling, something of an entry level rhum, not one of the heavily aged, much-fussed-over badasses that establishes a candidacy for a rhum-halo. It’s 40% ABV, column distilled from cane juice, aged between one and two years in French oak and then given three months in porto casks for a bit of finishing.

Whatever the porto influence was, it didn’t make itself known on the nose, at least not noticeably. The whole thing was relatively mild, and displayed very musky, earthy, loamy initial scents at the beginning…gradually there were replaced with vanilla, caramel, and deep dark fruits, mostly plums and overripe prunes.  The crisp and light grassiness of the sort of agricole rhum with which we are more familiar, was almost entirely absent at this stage, but I had to admit…it surprised me (and that doesn’t happen all that often these days).

Okay so, on to palate.  Straw yellow in the glass, it was softer and less intense, which, for a forty percenter, was both good and bad.  Here the grassy and herbal notes took on more prominence, as did citrus, some tart unsweetened yoghurt, honey and cane juice. The youth was evident in the slight sharpness and lack of real roundness – the two years of ageing had some effect, just not enough to sand off everything that rasped, and additional hints of red grapes, wine and nuttiness showed the porton had done its thing about as well as could be expected. As for the finish, meh – short, slightly sweet, lemon meringue pie, some vanilla, a flower petal or two…and a dark wet earthy aftertaste, very mild, very faint, that took me back to the nose.

To be honest, it’s not really very interesting.  The Porto finish saves it somewhat from being a bore and a dismissive “it’s just another rum” remark.  But even so, I doubt it’ll ever be asked for by name in some upscale joint or to fill out the edges of a home bar. To me, it’s very much like that King of Diamonds rum DDL used to make: a cheap working man’s blue-collar friend, meant to be had in the village or a cheap back-alley cafe with ice, laughter, dominos…and to wash down rough conversations about life, not meandering discussions about the esoteric meanings of Balzac or Baudelaire. That might be a little esoteric for an explanation of how I perceive this young rhum, but it encapsulates what I think of it perfectly.

(#712)(80/100)


History

La Mauny was founded in 1749 when Ferdinand Poulain, count of Mauny (in northern France), acquired the estate via an advantageous marriage to the daughter of a local planter, and established a refinery there. In 1820, with Martinique becoming more important to France after the loss of St Domingue (Haiti), La Mauny invested in a still and began agricole production.  Unfortunately, consistency of ownership proved elusive – a pattern that would not significantly change for the next centuries – and the estate passed through several hands over the succeeding generations because of poor management, financial or production difficulties, or familial squabbles. At various times the Code and Lapiquonne families held ownership, and although the family of Tasher de la Pagerie, whose daughter Josephine married Napoleon, expressed an interest, negotiations fell through.

In 1923 La Mauny was sold to Théodore and Georges Bellonnie who enlarged and brought in new facilities such as a distillation column, new grinding mills and a steam engine. The distillery expanded hugely thanks to increased output and good marketing strategies and La Mauny rhums began to be exported around 1950. In 1970, after the Bellonnie brothers had both passed away, the Bordeaux traders and old-Martinique family of Bourdillon teamed up with Théodore Bellonnie’s widow and created the BBS Group.  The company grew strongly, launching on the French market in 1977. Jean Pierre Bourdillon, who ran the new group, undertook to modernize La Mauny. He began by reorganizing the fields in order to make them accessible to mechanical harvesting and built a new distillery in 1984 (with a fourth mill, a three column still and a new boiler) a few hundred meters from the old one, increasing the cane crushing capacity and buying the equipment of the Saint James distillery in Acaiou, unused since 1958.

The musical chairs of acquisition and disposal, however, were not over. In 1994, Martini and Rossi sold BBS the Trois Rivieres Distillery, where the enormously popular Duquesne rum was also made (note that in 1953, the Marraud de Grottes family who owned Duquesne, bought Trois Rivieres, not the other way round – they then sold to M&R). BBS kept Duquesne and the Trois Rivieres distillery going until 2003, when they closed it and sent its column stills to La Mauny, where TR rhum continues to be made. 

The BBS Group was subsequently bought by the Reunion sugar refining company Quartier Francais in 2007, but they let it go again in 2010 to Tereos (previously Beghin-Say) – all these companies dealt mostly in sugar, but had nothing to do with the spirits industry.  Tereos sold the BBS division and its brands in 2011 to la Martiniquaise, whose speciality was spirits and where the fit was better. But this created a problem, since La Martiniquaise already owned the Saint James, Dillon and Old Nick brands and producing estates, and getting ownership of BBS would give them control more than 60% of rhums produced in the French Islands.  The Competition Authority therefore mandated that La Martinquaise divest part of their portfolio, which they did by selling on BBS to the Cyrille Chevrillon Group (who again, had absolutely nothing to do with rhum – they were into pharmaceuticals, insurance, flowers and printing, for example). The story stops (for now) in 2019, when the Campari Group announced the acquisition of the Trois Rivières, Duquesne and La Mauny brands, for $ 60 million, which is where things lie for the moment.

Sources:


Other Notes

Admittedly, this is something of an obscure rhum and the only other review I found was from that undiscovered treasure of a Japanese site, Sarichiii, run by one of the few ladies in the rum blogosphere.  There is a single notation in Rum Ratings with a score of 3/10, which I’ll include for completeness, but not because I think it’s a review.

Mar 162020
 

With all those distilleries dotting the landscape of Martinique, one could be forgiven for thinking there’s rather little to chose among the agricoles they make aside from canny marketing. I used to think so myself, until I began to amass an ever-increasing series of tasting notes and memories on these rhums from the myriad estates, and realized that there are indeed noticeable points of difference between any one and any other.  And that’s not just between the distilleries, but among the various expressions issued from the same one, as well. 

Saint James is a good example of this, with their pot still white being a world away from their 7 year old; there are the various Neisson or Bally releases, and another is La Favorite, with their dissimilar pair of the Cuvée Privilège and Cuvée Spéciale. All the others follow similar trajectories of quality and variation

But these are perhaps bad examples. They are good rums, prestige rums, aged a bunch, known as special. At the same time, down by the docks, at the layman’s end of the spectrum for everyday hooch, lurks the La Favorite Coeur Ambrė — a cousin to their Rhum Vieux we looked at some years back and similar to most entry-level offerings usually ignored by the cognoscenti but snapped up by the unpretentious and had just so.

The Ambrė is cheap, it lacks any sort of serious pedigree (18 months ageing, 45% ABV), and you’d think there’s nothing to distinguish the humble Martinique-made, AOC-compliant rhum from any other bottom-feeding prole-supplying ambre out on the market made by the other maisons on the island. 

Well…yes. But don’t rush too quickly past this young rhum from la Favorite just yet, because I think that for what it is, it’s not half bad. Just take a sniff at it: the nose is sharp and a bit unrefined, yet remarkably clear for something so young – it has some herbs, some citrus, it’s a shade musty and dry, and also presents a nice amalgam of vanilla, cereals, rye bread and gruyere.

You are, admittedly, met with something of a blast of the pepper shaker when you taste it. Stay with it and it evens out nicely – there’s sweet and salt, crushed almonds and walnuts, musty rooms in need of dusting, straw baskets, and fresh cut lumber/  Quite a bit for something so young, I’d say, and that’s not even all – you get some herbals, grass, florals and light oakiness as well. Plus a twist of lemon zest. All of this concludes with a sharp and unrefined finish of grass, green apples and grapes, some bitter chocolate – it’s too ragged and jagged, though, which shows its youth and kind of messes up the good stuff that came before.

Overall, it needs some further ageing to be appreciated as a drink in its own right and since La Favorite has a few others up the value chain, they make no bones about relegating it as low-end  cocktail fodder. But I submit that it does possess a certain crisp liveliness, an unanticipated quality which its price and appearance don’t entirely convey. Admittedly, there aren’t a whole lot of tastes running around begging to be noticed, and the complexity is pedestrian at best. What I like is that it never pretends to be other than what it is, and those notes that were discernible are reasonably well-defined, mesh decently, and provide an interesting experience. For an agricole rhum less than two years old and costing in the forty-buck range, that’s hardly a disqualifier. In fact, I think it’s something of an achievement.

(#711)(80/100)


A quick history:

La Favorite is a small family owned distillery in Martinique which has an annual rum production of around 600,000 litres. The original sugar plantation was initially called “La Jambette” for a small adjacent river, and was renamed La Favorite in 1851 when Charles Henry acquired it, and subsequently installed a distillation apparatus and began making rhum; anecdotes refer to the islanders calling it their favourite rhum, or Napoleon himself remarking it was his, but who knows. The company ran into financial difficulties in 1875 (maybe this was due to the establishment of the French 3rd Republic, and the defeat of the monarchists whom the planters supported, but that’s outside the scope of this brief bio).  

Somehow the plantation limped along until 1891 when a hurricane did so much damage that the whole operation was shut down for nearly twenty years. Production recommenced in the early 20th century (1905 per the website, though other sources say 1909) when Henri Dormoy bought the company from Mr. Henry and added a railway line through the plantation.  The boost given by the first world war allowed La Favorite to become truly commercially viable and it has been chugging along ever since, still using steam powered distillery apparatus, hand-glueing the labels to the bottles, and manually applying the wax over the top. Since 2000 when Henri’s own son Andre (who had bought the shares of the distillery from the other family members) died, his son Paul Dormoy has run the show there, and was joined in turn by his own son Franck in 2006, making it one of the few family owned establishments remaining on the island.

Mar 092020
 

In a time of exploding visibility of masterful ladies in the rum world – Joy Spence, Maggie Campbell, Trudiann Branker, Karen Hoskins, Dianne Medrano, and so many others – it’s good to also remember Chantal Comte, who bottled her first rum in 1983 (it was a Depaz, and possibly even this one, though I’m still tracking that down), who has fiercely and doggedly stuck with her first love of the French islands’ rums in all the years from then to now.  She is, in my opinion, along with Tristan Prodhomme, one of the undiscovered treasures of the indie bottling scene. 

Yet her rhums remain peculiarly elusive: it’s rare to find a review of anything the woman has released, let alone any of the older bottlings, and this in spite of the fact that the quality of her wares is beyond dispute.  A few years ago a newspaperman in Trinidad wrote about a secret handshake that united the underground lovers of Luca’s Caronis, but the statement really should be applied to hers – and most especially for the one she herself considers her favourite, the Depaz 1975, which is almost as good as the utterly spectacular Trois Rivieres 1980 I was fortunate enough to find all those years ago.

The full and rather unwieldy title of the rum today is the Chantal Comte Rhum Agricole 1975 Extra Vieux de la Plantation de la Montagne Pelée, but let that not dissuade you.  Consider it a column-still, cane-juice rhum aged around eight years, sourced from Depaz when it was still André Depaz’s property and the man was – astoundingly enough in today’s market – having real difficulty selling his aged stock. Ms. Comte, who was born in Morocco but had strong Martinique familial connections, had interned in the wine world, and was also mentored by Depaz and Paul Hayot (of Clement) in the late 1970s and early 1980s, when Martinique was suffering from overstock and poor sales.. And having access at low cost to such ignored and unknown stocks allowed her to really pick some amazing rums, of this is one.

Still, if we disregard the bottle and just do the pour, the mud-brown liquid does not, at the inception, inspire. That misleading first impression lasts about as long as it takes the nose to take the first sniff. Because it’s thick, it’s fruity, it’s juicy and it feels solid enough to get your teeth into.  The whole thing is a smorgasbord of fruits – ripe pineapple and mangoes for sure, pears, white guavas and papaya (all the light hits of the agricole pantheon)…but also more dark fruits than we usually associate with rhums – black grapes, kiwi fruits, rich plums, dates. No tartness here, though a whiff of citrus peel pervades the background, just a combined fruit smoothie in harmonious combination with a trace of molasses, cereal and chocolate brownies

And that’s not all: the palate is equally complex and well-crafted, and at 45% – usually a middling strength which can be too soft or delicate or thin if done indifferently or badly – it expands the tableaux of observable notes. It melds the soft smell of old leather satchels with pears, herbs, spices, coffee grounds and a touch of brine, and if you hang around long enough the light acidity of citrus peel and tartness of sour cream coil behind and lend some texture and depth.  Which is to say nothing of the delicate grassiness and softer caramel hints that you can almost, but not quite, taste – they are sensed rather than experienced, and just enhance the supple, smooth drinking experience. I would have preferred the finish to be a little longer and perhaps a shade more emphatic, but overall, the closing notes of prunes, apricots, ginger, 5-spice and light sugar water was quite enough to give the rhum a lovely, low-key send off. 

Clearing away the dishes – this is not a rum that revels in strength and furious points of power.  It lacks decisive and clearly discernible tastes like funk or woodsiness. What it does do, and well, is subtly combine the component profiles while at all times allowing the drinker to pick up some element that pleases, and identify it precisely within the amalgam. It’s interesting that Ms. Comte remarked once that she felt a product (rums) so complex and of such quality could not – should not! – possibly be overlooked or despised the way it was, just around the same time as Luca Gargano was coming to similar conclusions over at Saint James: one gets the impression she’s followed that principle ever since, of not worrying about singular taste profiles, but more pleasing symphonic harmonies.

Anyway, the Depaz 1975 is, at end, a rum that reminds us what a long journey agricoles have made since back in the 1980s when it came out.  It starts off by seeming quite ordinary, an agricole like many others we’ve tried — then it gathers force and power, it gets better with every passing sip, and by the time you’re done it will take its place as one of those rums you can’t imagine yourself forgetting. Deservedly so, in my opinion, for here is one of a series of bottlings which raised the bar for the French Caribbean islands, indie bottlings and La Maison de Chantal, and forced everyone to sit up and pay attention. We have never forgotten, and they have never looked back, and that’s all as it should be.

(#709)(89/100)


Other Notes

  • Many thanks to Sascha Junkert and Johnny Drejer for their forbearance – they both know why 🙂
  • Outturn unknown, exact age unknown – I think it’s around 8-10 years old.  A query is pending.
Mar 042020
 

Rumaniacs Review #111 | 0707

Back country Mexico has creole hooch like the Paranubes to keep the flame of pure rums alive, and larger, better known brands like Mocambo, Ron Prohibido, Los Valientes et al are there for those with deeper wallets or more upscale tastes.  And Bacardi has long been known to have made rum in the country – not just their own eponymous brand, but also a lower-priced, lesser-ranked ron called Castillo, which was created specifically to take on low cost alternatives which were cutting into Bacardi’s market share.

That’s the rum I have in front of me, but I’d be remiss if I didn’t mention others: the Castillo brand name is found in rons from Ecuador, Cuba, Spain, Panama, sometimes but not always made by Bacardi. What’s available now (the Gold and Silver) is made in Puerto Rico, which suggests some brand relocation by The Bat; and this Imperial underproof is, as far as I know, no longer being made since about the 1980s.  In that sense, it’s a victim of the times — consolidated, moved, reworked, reblended — I found references to the Imperial going back to the 1940s when a Mexican company called A. Laluque y Cia was making it (using pretty much the exact same label), which says something for its longevity.

Colour – Light Gold

Strength – 38%

Nose – Mild, soft, fruity, not bad.  It has some olive oil and brine notes to it, a touch of red wine. Some light fruits – apples, watermelon, pears.  Gets weaker over time

Palate – Don’t expect much from 38%, you’re sure not getting it. It’s light, it’s watery, it’s nigh tasteless, and can be had neat easily — not just because of the low strength but because, like Spicoli, there’s so little of anything behind it all. Some pears, pineapple juice (much diluted), papaya, cucumber, a touch of citrus peel.  Caramel and sweetened chocolate.

Finish – Lacklustre, pretty much tasteless.  Light sweet sugar water infused with caramel and a sprinkling drip of molasses

Thoughts – Did people actually drink stuff like this as a “serious” rum, even forty years ago?  I guess it would perk up a cocktail without leaving anything of its own character behind, like a Cheshire’s smile, and that was the thing back then.  But it was created as a budget rum, and they sure got what they paid for, back then.

(74/100)

Mar 022020
 

Every now and then we find some peculiar, almost completely unknown rum in some unlikely spot, and are struck by exactly how far flung and widespread the production of the spirit really is. I mean, if you aren’t a rumfest junkie or deep diver (and perhaps even if you are), can you recall much about Paraguayan rums?

Paraguay — one of two landlocked countries in South America (quick, name the other one) — is something of a newcomer on the international rum scene, and most of the rums they have made that are distributed abroad have only come on the scene in the last two decades — previously, just about the entire production was local, or regional. And according to some basic research, so far they have stuck with the traditional rons and not gone too far off the reservation. All that is now changing, as they begin to seek a space on the export shelf.

The Heroica we are looking at today is a rum created to take its place alongside its siblings the Black label, the Suave, and the lightly aged Anejos – it is named to commemorate the fallen heroes of the Battle of Piribebuy in August 1869 (part of the devastating Paraguayan War which that country eventually and decisively lost). Yet oddly, it is not mentioned on its website, and neither is either of the other two rums which won prizes in the International Rum Conference in 2015 and 2016.

Here’s what we know – made from rendered sugar cane juice (“honey”), fermented for 72 hours using wild yeast, column distilled, then aged in all kinds of barrels – American oak (ex-bourbon), cognac, Pedro Ximenez and also Marcuya “fruit of passion” wood from Paraguay. Once that’s done, the resultant rons are blended to form the final product. The age is currently unknown — I’ll update this paragraph if I get feedback from their marketing folks — but I’ll hazard a guess it’s medium…about 3-6 years. Little of this, by the way, is noted on the label, which only says it is a Paraguayan rum, commemorates the 1869 battle, is aged in oak vats and 40%. Wonderful. Clearly the word “disclosure” gets more lip service than real purchase over there.

All right, tasting notes. The nose begins with a standard “Cuban” profile – honey, caramel, citrus and faint molasses. These are leavened after some minutes by intriguingly deeper earthy and musky notes of damp soil and wet leaves, some salt and lighter fruits. But mostly it’s the first four — quite straightforward, not too complicated, an easy basket of soft and breathy vapours that cause no problems whatsoever.

The taste pretty much continues in that vein. It’s soft, it’s warm, it’s easy, it demands nothing, and provides a feather pillow for your taste buds. That might seem to be a disqualifier, but while it is to a certain extent simple, it also has enough edge and differences to make to display some character too. One can easily discern and separate honey, cherries in syrup, ice cream, salted nuts, citrus, molasses…underneath all that is the loamy sense of a damp, cool, leafy forest floor, both deep and sharp at the same time. There is a vague aftertaste of nuttiness and sour cream and bread, but this is relatively minor, adding little to the complexity of what’s on offer. And it finishes fast — soft, a quick whiff of toffee, nougat and candied oranges, and it’s gone.

In fine, there’s not much urgent vitality and shivering strength here, nothing to wow the socks off or blow the hair back. It lacks punch and vibrancy, is too easygoing to appeal to me (though clearly not to its adherents and national fans) and seems to want to play it safe within the overall ambit of Spanish style rons. Still, it exhibits more of interest than these remarks might suggest and I think the low strength might be key to understanding how it fails to excite the attention that it could get were it stronger, and those background tastes could come out more decisively.

Spanish-heritage-style rums from South and Central America all have a certain similarity, and while I don’t care for their light softness as much as I once did, I continue examining any new one that crosses my path in the hope of finding one that’ll rejuvenate my affection for their softer charms. This isn’t it, but just for the opportunity to dive into a new rum from a country that’s not renowned for rum and that has produced one we have not heard of before, I can’t say that trying this one was a waste of my time. Fortunately, I liked it enough, and for anyone who likes this kind of ron, I doubt they’d be disappointed in their turn.

(#706)(79/100)


Historical Background

Fortin dates from the post-1989 era and takes advantage of a change in legislation regarding alcohol at that time. From 1941 to 1989 the production and sale of alcohol (and spirits) was a state monopoly, run by the Paraguayan Alcohol Corporation in which the Government and producers both had stakes. Officially this was to rationalize standards, assign quotas, regulate competition and prevent tax evasion, but in reality it was to ensure the commercial elites went into business with the government to share in / siphon off the revenues. After Alfredo Stroessner (the last of a series of military jefes ruling since the 1930s) was toppled in 1989 the laws were relaxed and private industry began to revive.

Fortin was formed around 1993 as a sugar producer by Gustavo Díaz de Vivar, and although it started in Capiatá area to the immediate SE of the capital, Asunción, the company soon moved further east to the town of Piribebuy; after the sugar business took off, he and his son Javier Díaz de Vivar (the current president of Fortin) diversified into rum production with a multi-column still bolted onto the already existing sugar factory they had built. I have an outstanding email to them about their production methods over and above what this article provides (e.g., where does the cane and honey come from?) so an update may come if they respond.

Feb 272020
 

It must be something intrinsic to the USA and their commercial distilling culture, that almost every distillery I’ve come across seems to like making ten different thing off their apparatus.  It’s as if they view a single point of focus, a single product line, as an anathema – a still must be multipurpose, and work to earn its keep by wringing the maximum different amount of spirits out of it.  And this leads to my oft-repeated remark that American distillers seem to like making whiskies, gins, vodkas and other stuff — and produce rum not because of real love for the spirit but as a sort of afterthought to round out the portfolio and provide some immediate cash flow while their hoped-for next Pappy is ageing.

Mad River out of Vermont is no exception to this. In fact, while originally thinking of starting a winery, they finally settled on getting a distillation setup to produce what they really wanted to make – a brandy. Yet, oddly, after sourcing their Muller still from Germany, the first thing off that still in 2013 was a rum, the First Run, and went on from there to make bourbon, rye, and other types of rum — including a silver American “Demerara” (so named probably because it’s made from Demerara sugar, and I have a feeling there’s a potential trademark violation accusation there somewhere if DDL ever hears about it)…and, of course, apple brandy.

The PX is one of their stable of rums, which also includes a Maple-Cask aged rum, the aforementioned First Run and a flavoured vanilla variant. The PX is a single-column-still distillate, aged in toasted and charred barrels, finished in Pedro Ximinez casks (not idea how long in any of these) and released at 46% ABV.  

These bare bones facts obscure a multitude of small issues. For one, they call it a “Demerara-based” rum and remark that the sugar they source is fair-trade certified, but what that means is that it’s a rum made with brown sugar of unstated provenance – if it came from Guyana, which is the only country which can sell a sugar with the word “Demerara” on it, “fair trade” would be an unnecessary statement. For me then, this rum skirts right on the edge of my personal belief idea that a rum should state its origins clearly, and should come from fresh-pressed juice, or molasses…not from sugar itself. The ageing is also never spelled out on the bottle or the website – not the ageing of the base rum, nor the duration of the finishing in PX. We have no idea what the complete outturn is, therefore grading the words “Limited Edition” is impossible. And so these niggling omissions in turn cast doubts (mine) on the “scrappy independent,” “we love what we do” origin story on their website, which I’ve learned the hard way to always regard with some skepticism.

But enough.  Let’s move on to the rum itself and what it tastes like, grade it on how it actually is. Is this a rum that’s up and coming, preparing to take its place as one of the USA’s unsung heroes, a nimble fast-moving upstart ready to take on all comers and make the Caribbean producers look anxiously to their nethers?

Not quite…though it is interesting.  It starts off on the nose with woodchips, sawdust, glue, and old books in a musty library. The fruits start in the background and then slowly gather strength – these are sweet prunes and ripe peaches for the most part, leavened with vanilla, blancmange, some nuttiness and cereals, figs, cloves and raw damp tobacco leaves. The odd thing about it is that it starts nicely but fades away really quickly, so its evanescence is a disappointment — just as I’m coming to grips with it, it vanishes like it’s middle name is Cheshire.

The palate is also somewhat disappointing. The initial tastes are all there – dark fruits, raisins, prunes — but they’re thin and green, not really very precise or dialled-in, more like a mishmash of poorly coordinated soft stuff thrown at a wall. There’s also coffee grounds, tobacco and dark bitter chocolate, more cloves, and in this respect it reminds me a lot of the Dictador 20 or their Best of 1977 – except that it seems lighter, and drier, not quite as polished. As for the finish, that’s simply underwhelming — short and indeterminate, almost indifferent. There’s some tobacco, pancake syrup, vague fruits, smoke, maple sugar, all wispy and vague, here one second and gone the next.

The PX influence is noticeable in the fruitiness, nuttiness and some of the drier aspects of the rum — beyond that, I can’t say there’s much to enthuse. The nose is clearly the best part of the experience, yet even with that, it’s not the sort of rum that encourages sedate evening sipping while watching the sun  go down and discussing the nature of the rumiverse. Part of that is the way the balance feels off, and the tastes and aromas don’t really pop, or mesh particularly well. You’re left feeling this is an essay in the craft, with a few interesting flavours that ultimately fail to cohere, leaving a muddled experience you don’t know what to do with when it’s done. Hardly enough for an unqualified recommendation.

(#705)(76/100)


Other Notes:


Opinion

My point about the jumping all over the spirits-production map, making various different spirits and not settling on one, is merely an observation, not a criticism; and not meant to diss a self-evident enthusiasm for the work, or the commercial realities all such little businesses in the USA must overcome.  After all, the Caribbean rum producers are single-mindedly focused on rums because they started form a base of sugar and molasses which were produced right there, and moved on from that point. American distillers mostly lack this geographic-agricultural advantage. Too, being a single-product producer carries risk: money is tied up in this thing and if sales lag, the enterprise could founder – so the incentive to spread that risk by making several products which can all sell to different market segments, is great.  But what it also does is diversify expertise – and the long, tedious, kaizen-like approach to learning and experimentation and gradual increase in knowledge and skill and quality of the one product they’ve hung their hat on – the way, for example, Mhoba’s founder tinkered for ages to get his stuff right – is missing.

That’s very likely why I have, so far, not seen much in the American rum industry to enthuse me. The rums most make are competent and occasionally interesting, yet don’t wow my socks off (at least, not yet). My experience thus far has been that those who go the whole hog and deal with rum as their primary spirit — not as some kind of adjunct —  tend to do better qualitatively than those who try to do too much. Privateer is one such, Montanya is another, Richland and Pritchards are always intriguing, and there are more.  But I have a feeling that if the Law of Mediocrity holds true, then the low to middling quality of all those American rums that have crossed my path over the last ten years (mostly by pure happenstance) define the majority of rums made there; and the companies I have named with products that really make a splash, are the outliers, the leading edges of the bell curve. Only time will tell if that feeling is accurate.

Feb 232020
 

Recently we’ve looked at rums from Jamaica, Guyana, the Dominican Republic, Japan, India, Australia, Guadeloupe, Haiti and Mauritius (and that’s just since the year began) which goes a far way to showcasing the incredible variety of the spirit.  Today we’ll try something from Martinique – and when one considers the fame of Saint James, home of the near legendary 1885 Rhum (one of oldest rhums I’ve ever tried) and from which I’ve tasted several old editions from the past, well, it’s a wonder I haven’t come here more often to try their current offerings.

At this time, the Saint James lineup consists of five blanc rhums (Imperial, Royal, the 55º, Fleur de Canne and the really quite amazing pot-still Coeur de Chauffe), two basic mixers (Rhum Paille Agricole, Rhum Ambré Agricole), nine more “tasting rhums” which are the aged variants of the 3, Vieux, XO, 7, 12, 15, Cuvee 1765, Cuvee d’excellence and Brut de Fut 2003…and lastly, five “exceptional rhums” (their phrase, not mine), which are special editions, millesimes and so on. 

Today I won’t aim for the stratosphere with some ultra-expensive halo rum from the top end which none but the 1% can afford, but just speak to the mid-range 7 Year Old. All the usual stats apply for a Saint James rhum – AOC certified, cane juice origin, creole still, 43% strength, and nicely tropically-aged in small ex-bourbon casks.  

What’s interesting about Saint James is not only the distinctiveness of their rhum here, but its divergence from what is almost seen as the sine-qua-non of rhum agricole – the grassy, herbal lightness of a cane juice distillate. Nowhere in the initial nose do I detect herbs and green grass and that light crispness – instead, what I smell is  luscious, sweet, and spicy, almost but not quite heavy with fruits. There’s preaches in syrup, pineapple, light anise, unsweetened yoghurt, coffee grounds, honey and vanilla, and later, also some cinnamon. I think you have to admit, for a 7 year old to have all that is really quite remarkable. 

Ah but when sipped, all that changes, and the clodhoppers go away and it dons a pair of ballet slippers.  It’s stunningly fragrant, not quite delicate – that ballerina does have an extra pound or two – very firm and robust in flavour profile.  Just on the first sip you can taste flowers, pears, papaya, honey, vanilla, raisins, grapes, all pulled together with a delectable light and salty note. There are nice citrus hints, a tease from the oak, ginger and cinnamon, and overall, it sips as nicely as it mixes.  The finish is well handled, though content to play it safe – things are beginning to quieten down here, and it fades quietly without stomping on you – and certainly nothing new or original comes into being; the rhum is content to follow where the nose and palate led – fruits, pineapple, spices, ginger, vanilla – without breaking any new ground.

So all in all, a really vibrant piece of tropically aged work, deserving many of its plaudits. I’ve noticed on many a social media post that people throw around the words “gateway rum” and apply it consistently to the oversweetened bestsellers like the Zacapas or some of the traditional Demeraras from DDL.  Here’s one rum where the term really does apply, and what makes it so apropos is that there’s no messing around with the 7 YO Vieux, no enticement or blandishment with additives or fancy maturation or finishing (or those tiresome old made-up backstories).  It’s simply a very good mid range rhum, drinkable, mixable, flexible, and its great quality might just be that it makes you want to go up the ladder to the older rums immediately, just to see what magic Mark Sassier has done with those. Now that’s a gateway that means business, and completely earns the title.

(#704)(83/100)


Other notes

  • The Fat Rum Pirate noted the odd lack of agricole-ness on the nose as well, in his 2018 4.5 star review.
  • It’s completely irrelevant, but Luca Gargano started his rum career working for Saint James as a brand ambassador in the 1970s, before buying Velier.
Feb 172020
 

Barceló has slipped somewhat in our mental map of rum companies to watch, which comes as no surprise to those noting the current dominance which the Big Countries and the Big Names have in defining what we “should” be drinking. But ⅓ of the “Three Bs” of the Domincan Republic has been around for a while, releasing their light Spanish-style rons day in and day out, and if their primary markets are elsewhere than the homes of the online commentariat who flog Jamaica, Guyana and Barbados almost without pause, then at least their level of expertise shows no sign of flagging.

Given I rated the company’s Anejo a rather dismissive 61 in 2011 and shrugged off the previous 38% Imperial edition (not the same as this one) with 78 a couple of years later, that last remark might sound strange.  But just because lighter column-still rons released at less-than-living-room-strength don’t turn my crank does not mean I don’t appreciate what they’re trying to do — I just wish they’d read the tea leaves and try harder and go stronger, if you catch my drift. 

Here we have a rum (or ron) that ticks all the followingboxes: it’s possibly a cane juice-based spirit — per their website, all their rums are now made from cane juice (likely since 2010 or so) — run through a 5-column still, then aged 10 years in American oak and given a further two years’ ageing (I hesitate to use the word “finishing” for a secondary maturation that long) in French Château d’Yquem barrels. There are no additives according to their blurbs, which must be a recent thing, since it had been tested on initial (2011) release at 27g/L, but ok. When it first came out, the outturn was supposedly some 9,000 bottles annually, but the latest information I was given in 2017 was that it sold so well that this has now been upped to around 20,000.

There’s more details and notes which I’ll go into below, but this is enough to be going on with for the moment, let’s run through the tasting:

Nose first. Well, while conceding its soft warmth and easy languid charm, the truth is there’s not much really going on, nasally speaking: some citrus mixed up with deep caramel and brown sugar, and an intriguing scent of vanilla, charred barrels and burnt sugar and the ashiness of a dying coal fire.  Sweet, reasonably robust – better than the sub-40% stuff I’ve had from them before – but lacking real complexity that would enthuse me more.

The palate rewards rather more attention.  It’s warm and easy-going on the tongue, texture is nice. Great after-dinner sip to go with the ice cream. It tastes initially of caramel, ripe and mild yellow fruits without any aggro, raisins, prunes, and some faint licorice, ginger and vanilla. The 43% is a welcome boost from the milquetoast nonsense of the 37.5% expression, but in a way also serves to draw attention to its own limitations, because in a rum like this we’re looking for complexity, some punch, and a certain individuality that boosts the mildness of its light-distillate origins – and that simply isn’t here.  This is even clearer on the finish, which is soft, quick and puffs away like steam – it provides no additional insight into why you should buy the rum to begin with.

Without completely dissing the Barcelo – I know it is made for an audience who are completely dialled into, and in tune with, its laid-back profile, and they are the ones who provide its core audience and keep sales robust – let me just suggest that like many rums of its ilk, it doesn’t deliver enough. It lacks panache, oomph, a certain force.  It teases without coming through, and is too people-pleasing for real risk, too generic for specificity. That’s its downfall for the rum enthusiast, and, paradoxically, its raison d’être for those with more tolerant, inclusive and less exacting standards.

(#702)(81/100)


Other Notes

  • The Imperial has always been a 10 year old since I first tried it (and as far as I could tell, ever since it was first made back in 1980; but in 2011 Barceló brought together squirrelled-away casks of this 10 YO and matured them a bit further, to create the Imperial Premium Blend, later re-christened the 30 Anniversario, and started slapping the numeral “30” on the central circle of real estate on the bottle.  This does not intimate that it is 30 years old, but that it’s the 30th anniversary of the first issue of the Imperial. 
  • All Barceló rons are made in the Dominican Republic (not in Dominica – the two are separate nations), where the company shares the island with the other two “B”s – Bermudez and Brugal, both of which are older. Barceló Export Import has been in business since 1930, has always been a rum producer, and remains to this day a privately held company run by men who bear the name still.  Julian Barceló, the founder, hailed from Spain – the name is actually Catalan, though I read he was from Mallorca himself – and arrived in the DR in 1929. His company soon became a very large and profitable enterprise, expanding his line of products to differing rums starting in 1935. By the 1980s the company became one of the biggest in the country, and expanded its market base by aggressively promoting exports – Spain was and continues to be a prime market for the rums.
  • In September 2022 a comment (below) pointed out that Barcelo makes rums only from cane juice, which an immediate check on the website of the company also confirms. I have therefore changed some of the factual elements of this older review appropriately (although score and tasting notes stay as they were).  No idea how that slipped past my original vetting process…however, it’s possible that they used both molasses and cane juice, since Latin countries / ex-Spanish colonies did not have a history or tradition of using juice.
  • Note that in 2009 a new Barcelo division, Alcoholes Finos Dominicanos, was established with funds from the EU Rum Sector Programme (the same one that funded Clarendon’s new column still / fermenters and Foursuare’s bottling plant), and built a new industrial distillery the following year, which is processing 100% cane juice. This is now the distillery Barcelo is using to make its rums.  It’s possible this rum, tried in 2017 and 12 years old, is from stocks that were made from molasses.  The taste and the age of the rum supports that assumption but it’s unclear from the label. (See also this 2020 Barcelo company profile on YouTube).
Jan 202020
 

In spite of being “just” a consultant, Pete Holland of The Floating Rum Shack is so completely identified with the rums of the cheekily named That Boutique-y Rum Company, that we sometimes overlook the fact the outfit is actually part of Atom Brands which runs the Masters of Malt online spirits establishment. The curious matter of his being seen as the face of the brand can be directly traced to two things – his consistent promotional work for TBRC online and off, and the irreverent paintings by Jim’ll Paint It that adorn the labels of the bottles, many of which feature Peter himself.

In a field ever more crowded with new bottlers, new distilleries and new (supposedly improved, but not always) offerings from the old houses, all vying for our limited attentions spans and slim, wife-approved budgets, one can hardly fault such an in-your-face marketing strategy, you can only admire how well it’s done. It helps, of course, that Peter really is a fun guy to hang out with, drink with and make jokes with (or at) – and that the rums the company has released so far have been pretty damned good.

Take this one, which proves that TBRC has a knack for ferreting out good barrels. It’s not often you find a rum that is from the French West Indies aged beyond ten years — Neisson’s been making a splash recently with its 18 YO, you might recall, for that precise reason.  To find one that’s a year older from Guadeloupe in the same year is quite a prize and I’ll just mention it’s 54.2%, aged seven years in Guadeloupe and a further twelve in the UK, and outturn is 413 bottles. On stats alone it’s the sort of thing that makes my glass twitch.

Still, with the facts out of the way, what’s it like?

Very nice…if a little off the beaten track. Now here is a rum based on a batch of molasses (so it’s not a true cane juice agricole), and it starts off not with grassy and herbal and citrus aromas, but with crackers, caramel, and breakfast cereal (Fruit Loops, I say, from the experience of buying tons of the stuff for the Baby Caner back in the day).  Which I like, don’t get me wrong…once I adjust my mental compass away from agricole territory. The nose also displays toffee, nougat, nuts, almonds and mixes that up with a softly emergent slightly sharp and piquant fruity bouquet that’s quite simply delectable. The balance among all these elements is really good, negotiating that fine and tricky line between muskiness, sweetness, crispness and sharpness in a way we don’t often see.

The palate confirms that we’re not dealing with a cane juice rum in any way – the wood is more evident here, there’s some resin-like backtaste, smoke, vanilla, molasses and brine, offset by light flowers, and a sort of subtle fruity sweetness. The fruits are kinda tough to pick apart – some red grapes, I suppose, pears, papaya – it’s all very light and just a tad acidic, so that the combined profile is one of a seriously good rum, concluding with a reasonably long finish that is sweet, salt, wine-y, and crisp, just the slightest bit sour, and overall a really welcome dram to be sipping after a tough day at the rumfest.  

Guadeloupe rums in general lack something of the fierce and stern AOC specificity that so distinguishes Martinique, but they’re close in quality in their own way, they’re always good, and frankly, there’s something about the relative voluptuousness of a Guadeloupe rhum that I’ve always liked. Peter sold me on the quality of the O Reizinho Madeiran a while back, but have my suspicions that he has a soft spot for this one as well.  Myself, I liked it a mite better, perhaps because there was just a bit more going on in the background and overall it had a shade more complexity which I appreciated. It’s a really delectable dram, well aged, damned tasty and one to share with all your friends.

(#694)(87/100)


Other Notes

Peter told me that the label was a little misleading. The initial image on the bottle I tried makes a visual reference to the (Gardel) distillery on Marie Galante, but it was actually distilled at Damoiseau’s Le Moule facility, from a batch of molasses rum produced on their creole column. The label has been redrawn and there’s a movement afoot to re-label future iterations — Rev 2.0 adds Peter to the artwork and pokes a little fun at the mistake.

Jan 132020
 

Photo (c) ModernBarCart.com

“White cane spirits are having a moment,” wrote Josh Miller of Inu a Kena in naming the Saint Benevolence clairin one of his top rums of 2019.  He was spot on about that and I’ve felt the same way about white rums in general and clairins in particular ever since I had the good fortune to try the Sajous in Paris back in 2014 and had my hair blown back and into next week – so much so that I didn’t just make one list of 21 good white rums, but a second one for good measure (and am gathering material for a third).

Given that Velier’s involvement has raised the profile of clairins so much, it’s surprising that one with the avowed intention of ploughing back all its profits into the community where it is made (see “other notes”, below) does not have more of a mental footprint in people’s minds.  That might be because for the most part it seems to be marketed in the USA (home of far too few rum blogs), whence its founders Chase and Calvin Babcock hail – and indeed, the first online write ups (from Josh himself, and Paul Senft on Got Rum), also stemmed from there.  Still, it is moving across to Europe as well, and Indy and Jazz Singh of the UK-based Skylark Spirits, couldn’t contain their glee at providing something to a ‘Caner Party in 2019 which we had not seen before and threatening dire violence if it was not tried right then and there.

They could well smile, because the pale yellow 50% “white” rum was an aromatic beefcake that melded a barroom brawler with a civilized Martinique white in a way that we had not seen before. It started rough and ready, true, with fierce and pungent aromas of wax, brine, acetones, and olives biffing the schnozz, and it flexed its unaged nature quite clearly and unapologetically.  There was a sprightly line of citrus/white sugar running through it that was pleasing, and after a while I could sense the sharpness of green apples, wasabi, unripe bananas, soursop mixing it up with softer scents of guavas and vanilla. Every now and then the salty, earthy notes popped back up as if to say “I exist!” and overall, the nose was excellent.

Unlike the overpowering strut of the Velier clairins, the taste here was quite restrained and less elemental, even at 50% ABV.  In fact, it almost seemed light, initially presenting a nice crisp series of sugar-water and lemon notes, interspersed with salted cucumber slices in sweet apple vinegar (and a pimento or two thrown in for kick).  Mostly it was crisp fruits from there – green grapes, red currants, soursop, unripe pears, and it reminded me of nothing so much as the laid back easiness of the Cabo Verde grogues, yet without ever losing a bit of its bad boy character, the way you can always spot a thug even if he’s in a tux, know what I mean?  Finish handled itself well – salt and sweet, some tomatoes (!!), a little cigarette tar, but mostly it was sugar water and pears and light fruits, a soft and easy landing after some of the aggro it presented earlier.  

All in all, really interesting, though perhaps not to everyone’s taste – it is, admittedly, something of a challenge to sample if one is not prepared for its rough and ready charms. It may best be used as a mixer, and indeed, Josh did remark it would work best in a ‘Ti Punch or Daiquiri.  He said it would make “for a fresh take on an old favorite”, and I can’t think of a better phrase to describe not just the cocktails one could make with it, but the rum as a whole. It lends richness and variety to the scope of what Haitian clairins can be.

(#692)(84/100)


Other Notes

  • The source of the clairin is the area around Saint Michel de l’Attalaye, which is the second largest city in Haiti, and located in the central north of the country. There, sugar cane fields surround and supply the Dorcinvil Distillery, a third-generation family operation employing organic agricultural practices free from herbicides, pesticides and other chemicals. The cane itself is a blend of several different varieties: Cristalline, Madame Meuze, Farine France and 24/14. After harvesting and crushing, the juice is fermented with wild yeasts for five to seven days, then run through a handmade Creole copper pot still, and bottled as is (I suspect there may be minor filtration to remove sediments or occlusions). It is unclear whether it is left to stand and rest for a bit, but my bottle wasn’t pure white but a very faint yellow, so the supposition is not an entirely idle one.
  • The company also produces a blended pot-column still Caribbean five year old rum I have not tried, made from from Barbados molasses and cane juice syrup from the Dominican republic
  • Charity Work: [adapted from Inu A Kena and the company website] Saint Benevolence rum is made by Calvin Babcock, who co-founded Living Hope Haiti, a charity providing educational, medical, and economic services in St Michel de Attalaye in Northern Haiti.  He works with his son Chase, the other half of the team. Along with their partners on the ground in St Michel de Attalaye, Living Hope Haiti (LHH) has built five elementary schools, four churches, an orphanage, a medical clinic, and funded other critically necessary infrastructure including bridges and water wells. They also provide three million meals per year to those in need. The work of LHH is almost entirely funded by the Babcock family, but with the introduction of Saint Benevolence, a new funding stream has come online. Besides LHH, Saint Benevolence funds two additional charities: Innovating Health International (IHI) and Ti Kay. IHI is focused on treating chronic diseases and addressing women’s health issues in Haiti and other developing countries, while Ti Kay is focused on providing ongoing TB and HIV care.  Since 100% of the profits of the rum go straight back to the community of origin, this is certainly a rum worth buying to support such efforts, though of course you’re also getting quite a good and unique white rum for the price.
Jan 022020
 

The actual title of this rhum is Chamarel Pure Sugar Cane Juice 2014 4 YO Rum, but Mauritius doesn’t have license to use the term “agricole” the way Martinique, Guadeloupe, Reunion and Madeira do.  And while some new producers from the Far East and America seem to have no problem casually appropriating a name that is supposedly restricted to only those four locations, we know that Luca Gargano of Velier, whose brainchild these Indian rums are, would never countenance or promote such a subversion of convention.  And so a “pure sugar cane juice” rum it is.

Now, Mauritius has been making rhums and rums for ages – companies like New Grove, St. Aubin, Lazy Dodo are new and old stalwarts of the island, and third parties take juice from International Distillers Mauritius (IDM) to make Penny Blue, Green Island or Cascavel brands, mostly for sale in the UK and Europe.  But there’s another distillery there which has only recently been established and come to more prominence, and that’s Chamarel, which was established in 2008 (see historical and production notes below). I hesitate to say that Velier’s including them in their 70th Anniversary collection kickstarted their rise to greater visibility – but it sure didn’t hurt either.

Brief stats: a 4 year old rum distilled in September 2014, aged in situ in French oak casks and bottled in February 2019 at a strength of 58% ABV.  Love the labelling and it’s sure to be a fascinating experience not just because of the selection by Velier, or its location (we have tried few rums from there though those we tried we mostly liked), or that strength, but because it’s always interesting to see how such a relatively brief tropical ageing regimen can affect the resultant rum when it hits our glasses.

In short, not enough.  It sure smelled nice – peaches in cream to start, sweetly crisp and quite flavourful, with lots of ripe fruit and no off notes to speak of; waves of cherries, mangoes, apples, bubble gum, gummi-bears bathed in a soft solution of sugar water, cola and 7-up.  It’s a bit less rounded and even than Velier’s Savanna rum from the Indian Ocean still series, but pleasant enough in its own way.

It’s on the palate that its youth – with all the teenage Groot this implies – becomes more apparent.  There’s peanut butter on rye bread; brine and sweet olives, figs, dates, leavened with a little vanilla and caramel, but with the fruits that had been evidenced on the nose dialled severely back.  It’s dry, with slightly sour and bitter notes that come forward and clash with the sweet muskiness of the ripe fruits.. This gets to the point where the whole taste experience is somewhat derailed, and while staying relatively warm and firm, never quite coheres into a clear set of discernible tastes that one can sit back and relax with – you keep waiting for some quick box on the ears or something.  Even the finish, which was dry and long, with some saltiness and ripe fruits, feels like a work in progress and not quite tamed, for all its firm character.

So somehow, even with its 58% strength, the Chamarel doesn’t enthuse quite as much as the Savanna rhum did. Maybe that was because it didn’t allow clear tastes to punch through and show their quality – they all got into into a sort of indistinct alcohol-infused fight over your palate that you know has stuff going on in there someplace…just not what. To an extent that it showed off its young age and provided a flavourful jolt, I liked it and it’s a good-enough representative of what the distillery and Mauritius can do. I just like other rhums the company and the island has made better — even if they didn’t have any of Luca’s fingerprints over it.

(#689)(81/100)


Other Notes

La Rhumerie de Chamarel, located in a small valley in the south west of Mauritius, is one of the rare operational distilleries to cultivate its own sugarcane, which itself has a history on the island going back centuries. The distillery takes the title of a small nearby village named after a Frenchman who lived there around 1800 and owned most of the land upon which the village now rests. The area has had long-lived plantations growing pineapples and sugar cane, and in 2008 the owners of the Beachcomber Hotel chain (New Mauritius Hotels, one of the largest companies in Mauritius), created the new distillery on their estate of 400 hectares, perhaps to take on the other large rum makers on the island, all of whom were trying to wean themselves off of sugar production at a time of weakening demand and reduced EU subsidies. Rum really started taking off in post 2006 when production was legalized – previously all sugar cane had to be processed into sugar by law. 

The sugar cane is grown onsite and cut without pre-burning between July and December. The harvest is transported directly to the distillery and the crushed sugarcane juice filtered and taken to steel tanks for fermentation after which the wash is run through a copper Barbet-type plate column still (for white rums), or the two-column 24-plate still they call an alembic (for aged and other rums). In all cases the rums are left post-distillation in inert stainless steel vats for three months before being transferred to ageing barrels of various kinds, or released as white rums, or further processed into spiced variations.

Dec 182019
 

Without bombast or any kind of major marketing push, without hype or hurry, Savanna on Reunion Island in the Indian Ocean quietly built up its reputation over the last decade with the Grand Arôme series of rums deriving from their high ester still, and probably gave the new high-ester Jamaicans serious conniption fits. Yet for all its burgeoning street cred, it remains something of a relative unknown, while much more attention is lavished on the New Jamaicans and other companies around the Caribbean who are jacking up their taste levels. 

Savanna has of course been making rums its own way for ages, and by releasing this little gem with them, the Genoese concern of Velier might just be the one to catapult them to the next level and greater renown outside Europe.  After all, they did it for Caroini and DDL, why not here? 

The “Indian Ocean Still” series of rums have a labelling concept somewhat different from the stark wealth of detail that usually accompanies a Velier collaboration.  Personally, I find it very attractive from an artistic point of view – I love the man riding on the elephant motif of this and the companion Chamarel rum (although I must concede that my all time favourite design is the architectural-quality drawings of the various stills of the Habitation line). In any event, most of the info is on the back label (repeated in the copperplate-style narrative on the front): distilled November 2012, aged on Reunion in French oak casks, bottled February 2019.  It’s a column still product, but not, as far as I’m aware, of the HERR still.

It’s been said on many occasions of Velier’s rums, especially with the Jamaicans and Demeraras, that “the rum doesn’t feel like it’s X%”.  Perhaps nowhere is that more true than here, where the Savanna clocked in at 61% ABV, but nosed — and later tasted — like it was no more than standard strength. I mean, it started with a truly lovely, sweet, soft, warm nose.  Peaches in syrup and cream melded well with sugar water, ripe yellow mangoes, red grapes,and sweet red olives. Delectable in a good way, and I particularly enjoyed the lemon and cumin background, plus the yoghurt and sour cream with dill.  

The palate was also an amalgam of many good things, starting off tasting of sweet and very strong black tea with milk.  It developed fruity, sweet, sour and creamy notes which all met and had a party in the middle. There was lime zest, bags of ripe, fleshy fruits, cereals, red grapes, apples, cashews – it’s a smorgasbord of ongoing flavour porn, both sharp and crisp, and later one could even taste fanta and bubbly soda pop mixed in with a clean Riesling.  The strength was more discernible than it had been when I smelled it, just not in a bad way, and it was really well tamped down into something eminently drinkable, finishing off with a flourish of olive oil and brine, a touch of sweetness from the fanta, and more crisp almost ripe fruits.

Man, this was a really good dram.  It adhered to most of the tasting points of a true agricole — grassiness, crisp herbs, citrus, that kind of thing — without being slavish about it.  It took a sideways turn here or there that made it quite distinct from most other agricoles I’ve tried. If I had to classify it, I’d say it was like a cross between the fruity silkiness of a St. James and the salt-oily notes of a Neisson.

It’s instructive that although Savanna has been making high ester rums for at least the last two decades, their reputation was never as sterling or widespread as Hampden and Worthy Park who have been getting raves for their new branded rums from almost the very first moment they appeared on the stage. Perhaps that says something about the need in today’s world to have a promoter in one’s corner who acts as a barker for the good stuff. That could be a well known importer, it could be the use of a deep-pocketed secondary bottler with a separate rep of their own (think Rum Nation’s 2018 Reunion rum as an example), or a regular FB commentator.  

These forces have all now intersected, I think, and the rum is a win for everyone concerned. Savanna has greater exposure and fantastic word of mouth dating back to its seminal HERR 2006 10 year old; Velier has shown that even with the winding down of the Demeraras and Caronis they can find tasty, intriguing rums from around the world and bring them for us to taste; and I can almost guarantee that if this rum finds its way into enough hands, there will be no shortage of positive online blurbs and opinions from across the commenterati, many of whom will be happy to say that they knew it all along and are happy to be proved right.

(#685)(85/100)


Other notes

  • Habitation Velier has released a Savanna HERR Unaged 2017 white rhum, which is a good companion to this one, though it’s a bit more energetic and rambunctious and displayed less refinement…yet perhaps more character. 
  • I heard a rumour that Velier intended to release three Indian Ocean rums in this 2019 series, and indeed, around 2018, there were photos of Luca in India that surfaced briefly on FB.  However, nothing seems to have come of it and never responded to my queries on the matter. Update: in 2022 the Habitation Velier Amrut showed us what could have been this series’ third rum.
Dec 152019
 

After all these years, there isn’t an average imbiber who hasn’t tried the Venezuelan Santa Teresa Ron Antiguo de Solera 1796 (to give its full and somewhat unwieldy title) at least once.  It’s a solera rum which usually sets alarm bells ringing for those who want both more disclosure and less additives, but somehow Santa Teresa has managed, through all the years, to navigate the treacherous shoals of too much or too little and remained a consistent, if not top tier, favourite of the entire tippling class. Given the rancour and fury that often attends such rums by the social media commentariat, that’s no mean achievement.

Consider: there are nine separate micro-reviews on reddit for this thing, and on the RumRatings site, it has 437 ratings, of which more than 80% rate it 7 points or higher. Online magazines and aggregators like Distiller, Flaviar, Tastings, WineMag, Got Rum, Drink Hacker and Proof 66 have written extensively about its voluptuous charms. Even the blogosphere has always looked at it, always reviewed it, sometimes as one of their first rum reviews. Alex of the Rum Barrel, The Fat Rum Pirate, myself, the Rum Howler, Refined Vices, Ralfy, All At Sea, Rum Shop Boy, Rum Diaries Blog, Rum Gallery, Inu A Kena…all of us between 2006 and 2019 have, at some stage, tried the thing, and its popularity shows no sign of fading. If there was ever a gateway rum for the Latin style that isn’t from Panama or Cuba, then this is it (the Diplo may be another).

I think part of that is because there’s nothing excessive about it.  Nor is there anything overly modest. It certainly evades the trap of turning into an over-sugared mess, or one where that’s all you taste, because the sweet, such as it is, is kept completely in the background.  An August 2019 hydrometer test – mine – rates it as 36.96% ABV, which translates into 12g/L – not good, but hardly earth shaking when compared to other latin rums which have twice or three times that much, and many earlier reviews and tests actually showed none at all (this suggests either batch variation or an evolution in production philosophy); a Santa Teresa rep as recently as 2018 in an interview with Simon Johnson, stated flat out they don’t adulterate their rum.  So, if you accept that, the only complaint that could be raised against it is that it really should be a few points stronger.

The nose is different from my admittedly fading tasting memories of ten years ago, when I first sampled it at a Liquorature get together in Calgary. Then I felt it had mostly standard South American aged rum components – vanilla, caramel, honey, light fruits, all rather low key.  Now the blend presented otherwise: I was tasting glue, sugar cane sap, floor polish, varnish right up front, and I know that wasn’t any part of what I was smelling before.  The 40% ABV still makes it too weak to mount an effective and aggressive nasal assault, and that is an issue they will have to address sooner or later – but at least, with some effort I also sensed very ripe apples, apricots, cherries in syrup, plus a dusting of cinnamon, molasses, caramel, and a little bite from oak, unsweetened dark chocolate and light orange peel.

It’s inoffensive in the extreme, there’s little to dislike here (except perhaps the strength), and for your average drinker, much to admire.  The palate is quite good, if occasionally vague – light white fruits and toblerone, nougat, salted caramel ice cream, bon bons, sugar water, molasses, vanilla, dark chocolate, brown sugar and delicate spices – cinnamon and nutmeg.  It’s darker in texture and thicker in taste than I recalled, but that’s all good, I think. It fails on the finish for the obvious reason, and the closing flavours that can be discerned are fleeting, short, wispy and vanish too quick.

When rated against other rums of its type, the main competitors are the Zacapa, Zafra, Diplomatico Res Ex, the Kirk and Sweeney, or even the Millonario XO or Dictador. But I always found K&S to be too fixated on a particular “cinnamon-lite” profile; Diplo, Zafra and Zacapa were oversugared in comparison; and the Millonario XO was too excessive in both areas, as was Dictador with that coffee note it likes so much. Other producers of rums similar to the 1796 — solera or otherwise — are simply too small and lack market share, and impinge hardly at all in the larger popular consciousness (Don Q and Bacardi are different for other reasons). 

But I believe that after all the years since 1996 when it was introduced (for Santa Tersa’s 200th Anniversary), there are good reasons it remains a fixture in the global rumscape and a perennial popular seller.  As noted above, it can be found just about everywhere in a way that other Caribbean rums aren’t always; it’s extremely well known, and remains affordable to this day (around US$40 or so) — which is good for any average Joe who can’t always get or afford a New Jamaican or Barbadian or St. Lucian or Guyanese rum. Moreover, it just tastes good enough for most and can be used as a gateway rum for Latin/Spanish style rums in general and Venezuelan ones in particular.  Of course, like most gateway rums, if you stick around long enough you’ll inevitably think one day that it’s too weak, too easy and too simple and move smartly along to the next milestone on the journey…but for anyone now starting and not looking to go anywhere, this is as lovely a Key Rum of the World as any on the list before it.

(#684)(78/100)


Other Notes (adapted from 2010 review)

Santa Teresa distillery is located in Venezuela about an hour east of the capital, Caracas, on land given by the King of Spain to a favoured count in 1796. The estate ended up in the hands of a Gustavo Vollmer Rivas, who began making rum from sugar produced on nearby estates – owned by other Vollmerses –  in the late 1800s. The Santa Teresa 1796 was produced in 1996 to commemorate the 200th anniversary of the estate land grant, and, produced by the solera method.

In the solera process, a succession of barrels is filled with rum over a series of equal aging intervals (usually a year). One container is filled for each interval. At the end of the interval after the last container is filled, the oldest container in the solera is tapped for part of its content (say, half), which is bottled. Then that container is refilled from the next oldest container, and that one in succession from the second-oldest, down to the youngest container, which is refilled with new product. This procedure is repeated at the end of each aging interval. The transferred product mixes with the older product in the next barrel.

No container is ever drained, so some of the earlier product always remains in each container. This remnant diminishes to a tiny level, but there can be significant traces of product much older than the average, depending on the transfer fraction. In theory traces of the very first product placed in the solera may be present even after 50 or 100 cycles. In the Santa Teresa, there are four levels of ageing. And the final solera is topped up with “Madre” spirit, which is a young blend deriving from both columnar and pot stills.  Seems a bit complicated to me, but sherry makers have been doing it for centuries in Spain, so why not for rum? The downside is, of course, that there’s no way of saying how old it is since it is such a blend of older and younger rums. The marketing for the 1796 says the rum has components of between 4 to 35 years of age in it.

Dec 112019
 

Last time ‘round we looked at the Ron Carlos Caribbean Style Rum “Black”, which I dismissed with a snort of derision – it was too simple, too weak, and had nothing of any substance to really recommend it, unless all you were looking for is a jolt of something alcoholic in your coffee (and were curious about who Carlos was).  It’s not often I find a product about which I can find almost nothing good to say except that “It’s a rum.” Here’s one made by the same company as the Black, in the same aggressive we-aim-for-the-low bar vein, and if you can believe it, it has even less character than its brown sibling. There are days I weep for the species.

Briefly: this is another rum from Florida Caribbean Distillers, which have several distilleries under their portfolio, sell bulk rums and neutral alcohol around the world, and have a large portfolio of low tier spirits for supermarkets, cruise ships, duty free shops and non-discriminating consumers. It’s column distilled, filtered and meant to take on the Bacardi Superior (yeah, good luck) – I’ve been unable to ascertain if it was aged, but I suspect it has, just to take off some of the rough edges, though they could just as easily have tarted it up some for the same effect.

Anyway, I ran it into my glass at a bar in Toronto — where I traded one of my gems to the cheerfully helpful and knowledgeable bartender, for some ten or so glasses of stuff I was curious about in the other direction (he could not believe some of the cheapos I was asking to try) — and this was quite the epic fail. It smelled of ethanol and vanilla on the open – how’s that for a poor start? – light brine, bananas, and very little fruitiness of any kind aside from the dream of some poor citrus that wandered in and got lost.  Sugar water and watermelon could be discerned, and there was a cold and harsh metallic note in there, that was like licking a penny and about as pleasant.

The rum was standard strength (40%), so it came as little surprise that the palate was very light, verging on airy – one burp and it was gone forever.  Faintly sweet, smooth, warm, vaguely fruity, and again those minerally metallic notes could be sensed, reminding me of an empty tin can that once held peaches in syrup and had been left to dry.  Further notes of vanilla, a single cherry and that was that, closing up shop with a finish that breathed once and died on the floor. No, really, that was it.

I am not, thus far, a fan of anything FCD have created (Noxx and Dunn 2-4-5 succeeded because single individuals with some experience and love for the subject were involved, I suggest, as they were not on Ron Carlos). You can excuse it all you want by saying it’s meant to be a low rent mixer, but when I can easily find an unaged white rum with ten times more character which would wake up – nay, turbo-charge – any cocktail I want to chuck it in, and at around the same price point…well, the argument falls down for me. I could pay twice as much for one of those and still get a better drink, a more enjoyable experience.

Of course, in this line of “work” I’ve tried a lot of white rums.  Aged, unaged, filtered, pure, dosed, mixers, neaters, overproofs, underproofs, popskulls and smoothies, I’ve tried them from just about everywhere, made in all kinds of ways.  Few strike me as unexciting as this one, or made with such indifference, with such rankly pecuniary motives. The Ron Carlos Caribbean Style Light Dry rum is so paper thin, so flat, so devoid of character or flair, or of anything that might make us want to drink it, it might as well be transparent.  Oh wait, hang on a minute….

(#683)(68/100)


Other Notes

  • This rum is now called Ron Carlos “Silver”
  • Production is, as of 2018, in Puerto Rico, in the Caribe Distillery (which is owned by FCD) – I think this one was made in Florida, though.
  • Molasses based, multi-column distilled, charcoal filtered.