In 2017 I wrote about a cachaça I had tried in Toronto from a Brazilian company named Novo Fogo, which means “New Fire” in Portuguese. That was an unaged, one-year-rested “Silver” cachaça that I liked quite a bit, and in doing my research after the fact, I discovered the company also had a number of other such spirits in the portfolio, resolved to try what I could, and subsequently scouted them out in the years that followed.
This cachaça, then, is the next one up the ladder for Novo Fogo. It is a blend of both aged and unaged spirits, derived from (of course) cane juice and departs from more traditional Brazilian cachaças in two interesting ways: it is made on a pot still (as opposed to the much more common column still spirits that dominate the industry); and it was aged for one year in American oak, not local woods like Amburana (which make Brazilian spirits so different to the palate conditioned by years of molasses-based rums or aged agricoles from the French islands). What this does is provide the drinker with the best of three worlds: the terroire of Brazil’s southern province of Paraná (the distillery is located there, not Minas Gerais where the most traditional cachacas are made) coupled with a more familiar aged profile based on American oak… which in turn saves the more endangered Brazilian barrel woods from overharvesting.
The question is whether that translates into a cane juice spirit that we who cut our teeth on French island agricoles could both relate to and enjoy for its own character. The initial nose of the 43% cachaça does indeed smell promising: it is so green it squeaks going into a turn. It’s freshly cut green grass, steamed vegetables and palm fronds….if they were liquid. It smells herbal, of sugar water and citrus peel and kitchen spices, and yet also briny and solid — a bucket of salt beef mixing it up with sharp tannic and woodsy notes, and not too many sweet fleshy fruits.
The taste moves right along from there. Grassy and green tea flavours are prominent at first, but other sweet notes develop over time as well: light honey, caramel, vanilla, peas. After opening up, the fruits that seemed to be missing from the nose turn up here: watermelon, pears, white guavas, even sweet peas and steamed corn, mixed up with some soya, lemongrass and parsley in a mild vegetable soup. It leads to a quiet and short finish mostly characterized by grassy notes and some sweetish, very mild fruits.
Novo Fogo’s one year old cachaça is an interesting variation on rhums we know. The sweet, herbal notes are not out to lunch or abnormal, and the use of the American oak has helped maintain a lightly-aged profile that other cachacas with more aggressive use of native woods might not (as Delicana showed here and here, it can be a bit hit and miss). Overall, the whole experience is somewhat removed from that of young or unaged agricoles generally, which is as it should be, since we’re not talking about a French island rhum, or a cane juice spirit made in the Indian Ocean islands with the esters dialled up to “11”. The ancestry is, however, quite clear, and anyone who has had even a passing familiarity with agricoles will find much that is recognizable and enjoyable with the “Chameleon”, especially at that approachable strength of 43%.
That might be the secret behind the name: it is a rhum – a cachaça – made in Brazil, but hews so close to the profile we know that it might in fact be taken for something else. Only the sly off-kilter notes and occasional divergences are there to tell you it’s not, and I submit that those differences are what make it interesting, and worth taking a chance on…as long as you don’t mind going off the beaten track a bit.
(#849)(81/100)
Other notes
- The producer was originally a small distillery from Morretes, which is located in the south of Brazil, founded in 2004 by Fulgencio Torres Viruel (known simply as “Torres”) and master distiller Agenor Maccari (“Dr. Cachaça”), and in 2010 the Novo Fogo brand was launched after entrepreneurs Dragos and Emily Axinte partnered up to produce it. Most of the press you will find dates from 2015 which was the date that these four people acquired the facilities of Agroecologia Marumbi SA, a USDA organic certified distillery. This allowed an increase in production which in turn led to exports to North America and Europe around 2017.
- Ever since its introduction to the festival and bartending circuit in that year, the brand has been gaining in recognition, taking its place alongside old-staple-cachaças like Leblon, Pitu, Avua and Yaguara. Its ever-increasing brand-awareness is tied to their organic and environmentally friendly production processes and stated commitment to sustainable production.
- Novo Fogo cachaça is derived from sugar cane grown without herbicides or pesticides, and the organic nature of the operations is a major point of their process. The cane is manually harvested and taken to an onsite press that extracts the pure juice, with the leftover bagasse recycled as fuel and fertilizer. Fermentation takes around 24 hours using wild yeast and the 7%-9% wine is then passed through a copper pot still. The resultant spirit is either rested in stainless steel tanks or put to age in American oak casks, though smaller quantities are aged in barrels made of local woods for various other expressions.
- I reached out to Novo Fogo, curious to find out more about the name, and Luke McKinley responded from the Seattle office and replied “We gave Chameleon its name because it’s a versatile cachaça that can “blend in” to a variety of cocktails. At just 1 year of age, it retains the sugarcane funk of our unaged Silver Cachaça, but picks up enough characteristics from the American oak ex-bourbon barrels to work in stirred, spirituous cocktails.”















The nose begins with metallic, ashy notes right away, damp cardboard in a long-abandoned, leaky musty house. Thankfully this peculiar aroma doesn’t hang around, but morphs into a sort of soya-salt veggie soup vibe, which in turn gets muskier and sweeter over time; it releases notes of bananas and molasses and syrup, before gradually lightening and becoming – surprisingly enough – rather crisp. White fruits emerge – unripe pears and guavas, green apples, gooseberries, grapes. What’s really surprising is the way this all transforms over a period of ten minutes or so from one nasal profile to another. It’s not usual, but it is noteworthy.
Rum Nation’s own 
This makes it a spiced or flavoured rum, and it’s at pains to demonstrate that: the extras added to the rum make themselves felt right from the beginning. The thin and vapid nose stinks of vanilla, so much so that the bit of mint, sugar water and light florals and fruits (the only things that can be picked out from underneath that nasal blanket), easily gets batted aside (and that’s saying something for a rum bottled at 40%). It’s a delicate, weak little sniff, without much going on. Except of course for vanilla.



The youth is sensed upon sipping, and it’s an interesting if delicate amalgam. It presents as sharp to begin with, yet the bite climbs back down to gentle very quickly. Some bitter tannins, dampened down before they get a chance to descend into obnoxiousness. Citrus, oranges, nuts, plums, very tart, a bit thin overall to taste…not spotting too much cognac here. Strawberries and pineapples, weak. Nose was better, if not strictly comparable but then, I wasn’t drinking it through my schnozz either. Anyway, good tastes, a little thin, leading to a brisk finish, on the weak side of firm, gone quickly. Tart gooseberries, turmeric, strawberries, some citrus, and a last touch of that honey I enjoyed…it was a nice closing touch.
1423, the Danish indie, has taken this concept a step further with their 2019 release of a Brazil / Barbados carnival — it comprised of 8- and 3-year old Foursquare rums (exact proportions unknown, both column still) to which was added an unaged cachaca from Pirassununga (they make the very popular “51” just outside Sao Paolo), and the whole thing left to age for two years in Moscatel wine casks for two years, before being squeezed out into 323 bottles at 52% ABV.
Okay so, on to palate. Straw yellow in the glass, it was softer and less intense, which, for a forty percenter, was both good and bad. Here the grassy and herbal notes took on more prominence, as did citrus, some tart unsweetened yoghurt, honey and cane juice. The youth was evident in the slight sharpness and lack of real roundness – the two years of ageing had
In 1923 La Mauny was sold to Théodore and Georges Bellonnie who enlarged and brought in new facilities such as a distillation column, new grinding mills and a steam engine. The distillery expanded hugely thanks to increased output and good marketing strategies and La Mauny rhums began to be exported around 1950. In 1970, after the Bellonnie brothers had both passed away, the Bordeaux traders and old-Martinique family of Bourdillon teamed up with Théodore Bellonnie’s widow and created the BBS Group. The company grew strongly, launching on the French market in 1977. Jean Pierre Bourdillon, who ran the new group, undertook to modernize La Mauny. He began by reorganizing the fields in order to make them accessible to mechanical harvesting and built a new distillery in 1984 (with a fourth mill, a three column still and a new boiler) a few hundred meters from the old one, increasing the cane crushing capacity and buying the equipment of the Saint James distillery in Acaiou, unused since 1958.

Light amber in colour and bottled at 43%, it certainly did not nose like your favoured Caribbean rum. It smelled initially of congealed honey and beeswax left to rest in an old unaired cupboard for six months – that same dusty, semi-sweet waxy and plastic odour was the most evident thing about it. Letting it rest produced additional aromas of brine, olives and ripe mangoes in a pepper sauce. Faint vanilla and caramel – was this perhaps made from jaggery, or added to after the fact? Salty cashew nuts, fruit loops cereal and that was most or less it – a fairly heavy, dusky scent, darkly sweet.
The French-bottled, Australian-distilled Beenleigh 5 Year Old Rum is a screamer of a rum, a rum that wasn’t just released in 2018, but unleashed. Like a mad roller coaster, it careneed madly up and down and from side to side, breaking every rule and always seeming just about to go off the rails of taste before managing to stay on course, providing, at end, an experience that was shattering — if not precisely outstanding.
I still remember how unusual the 
Brief stats: a 4 year old rum distilled in September 2014, aged in situ in French oak casks and bottled in February 2019 at a strength of 58% ABV. Love the labelling and it’s sure to be a fascinating experience not just because of the selection by Velier, or its location (we have tried few rums from there though those 
This is where good labelling helps understand what you’re getting. Mine read that it was a sugar cane juice rum, single blended, the bottle outturn (330 bottles, of which this was a sample), batch 2019FC1, South African made, and 65% ABV (ouch!). Actually, the only things missing from the label were the age statement (website says just over a year) and the still of origin (it’s a pot still), which I imagine subsequent labels will correct, especially as additional aged varietals begin to enter the market and a stock of different aged expressions gets built up – already, the company site lists eight different rums, so they’re not wasting any time.
