Isautier “L’Elise” Millésime 2006 15 YO Rhum (Reunion) – Review

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Jan 162023
 

In all the excitement about the latest releases from the Reunion distillery of Savanna, it’s always good to keep in mind that there are two other distilleries on the island making some pretty good rhum – Rivière-du-Mât and Isautier. I’d suggest that the former is probably the lesser known, but Isautier is gaining some traction of late, because there have been quite a few neat rhums emerging from the distillery in recent years that are making some waves and exciting serious attention.

So let’s forego any long introductory perambulations and get right down to the facts at hand. This is a cane juice origin rhum, made by the named distillery, on the Indian Ocean island of Reunion. It’s one a pair of rhums named after two sailing ships used by the Isautier brothers to transport their cargos to and from Reunion in the 19th and early 20th century, and this one is an agricole distilled off a column still (its twin, the L’Apollonie, is a traditionnel, made from molasses).  The nice part is that it’s cognac-cask aged for the full 15 years (no short finishes or dual-ageing for these boys) and the results, bottled at 55.3%, is at pains show all the notes that were wrung out of the process.

Nose: “lightly rich” is the only term that comes to mind, and the aromas come in three distinct sets.  First, it’s sweet strawberry bubble gum, bags of tart mangoes, gooseberries, dark grapes, and oranges and lemon peel.  Second, florals – light and sweet, like hibiscus, lavender and maybe a dusty rose or two. And then, thirdly, the spices – cinnamon and cloves, rounded out and complemented by a touch of vanilla and coconut, and it gets more precise and distinct as the minutes click by.  It’s the sort of nose that encourages one to keep it on hand for a second and third sniff, just to see if anything new popped up since the last time.

The palate has sparkly and light notes, exhibiting the sort of happy perkiness Mrs. Caner displays when she gets to buy a new Prada purse. It’s nicely, restrainedly sweet, with notes of cinnamon, cloves and herbs (like oregano, parsley and rosemary, how’s that for an odd combo?).  The fresh green grassiness of an agricole is less evident – probably as the influence of the barrel took over Management – but in its place we get raisins, apples, prunes, then cereal and honey dripped over fresh toast. Though the finish was not spectacular – it more or less summed up the fruity freshness that had preceded it and added a touch of spices and lasted a decently long time, 

Overall, I’d have to sum up by noting that the L’Elise had a terrific nose followed by a rather less exalted – but still excellent, very solid – palate. Admittedly it doesn’t spark a riot on the tongue, however fascinating it smelled five seconds earlier, yet the quality can’t be gainsaid, and the denouement was a nice conclusion to a very pleasing drinking  experience. If nothing else, it demonstrated that even if Savanna might have a lock on the high ester fruit bombs, the aged rhums made elsewhere on the islands are no slouches. By any standard, this is pretty fine stuff.

A rhum like this excites curiosity, invites idle wonderings. Like “Where’s Isautier?” “Who is Isautier?” “Is this an agricole rhum?” “What’s the L’Elise?” “Who is John Galt?” Stuff like that. Drax might do us all one better by asking, with perfect seriousness, “Why is Isautier?” And you know, maybe this rhum actually is an answer: Isautier’s L’Elise 15 year old rhum exists because they wanted it to, to reflect their heritage and show off their own rum-making street cred and just put something out there that’s really damned cool.  The nice thing about the rum, then, is that when all is said and done, it answers all those questions solely with itself.

(#966)(85/100) ⭐⭐⭐½

Other notes

  • The rum is part of LMDW’s “Antipodes” collection for 2022/2023. In geography, the antipode of any spot on Earth is the point on Earth’s surface diametrically opposite to it, and antipodal points are as far away from each other as possible. LMDW’s catalogue (p.2, and p.154) notes that the collection “pays tribute to contrasts and opposites through spirits sourced from across the globe….showcasing the duality found in styles and profiles.” Given the catalogue of antipodal spirits and drinks is pretty all-inclusive, it’s not really very meaningful beyond being their theme for 2023.
  • For those who are interested in a deeper look at the background of Isautier, this little biography helps fill in some historical blanks.

Fortress Canadian Rum – Review

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Jan 092023
 

The rum we are looking at today is named simply “Fortress rum”, after the Fortress of Louisburg on Île Royale, now Cape Breton Island, in Nova Scotia, where the barrels of rum were aged. 1. The back label says the rum is made in Canada from domestic and imported ingredients (no further qualification), the website talks about “select Caribbean rums” (no further elaboration) aged in “oak barrels” (no further info on what kind) and the company of origin is Authentic Seacoast Distilling Co. Ltd which has its fingers in all sorts of pies: beer, vodka, coffee, rumcake, hand sanitizers and soaps and for good measure has associations with small inns and hotels in the area in a kind of one-stop hospitality enterprise.

What little the website and photos and my own background reading provide is as follows: the rum is a blend of Caribbean imports of unknown provenance, probably mixed in with a small quantity of locally distilled rum made on the single column still seen in the site photo archive (which may be why the label mentions domestic ingredients, although….). The ageing takes place on the island, but no information is provided in what kind of oak barrels or for how long.  Previous comments on social media (especially reddit) are unanimous that it’s a decent Canadian rum, a kind of ok sipper, compares well against Ironworks’ rums, available mostly in the Maritimes and Ontario, and the web page is at pains to mention many medals it won every year between 2015 and 2018 at the San Francisco World Spirits Competition.

I have my own opinion on any spirits competitions’ usefulness, and as far as I’m concerned this is another case where the abominably restricted rum selection available to Canadians — caused by provincial monopolies dating back to Prohibition times — has so limited their ability to taste world class rum, that even a subpar product like this one can tout medals which mean very little as some kind of evidence of success, and never be corrected by locals. Because frankly, it’s not that great a rum at all.

Let’s take it apart so I can explain my chain of reasoning.  Since I knew nothing about the rum aside from the strength (45%), I went in completely blind.  The nose was decent enough – fruity, tart, with some yoghurt, vanilla, strawberries and light citrus notes.  Some bubble gum and cherries, more vanilla and a touch of leather and bitterness of tannins that had not been sanded down very much. Oh, and more vanilla. There was really too much vanilla – initially it was rather laid back and inobtrusive, but gradually it really took over and dominated the entire nose.

45% is a good strength for an unpretentious rum, which this turned out to be when tasted. Some mellow fruitiness started the party going, mostly ripe apples, red cherries, and cranberries.  This was backed up by vanilla, acetones, furniture polish and varnish, to which was added a little salt, caramel, the minerality of charcoal and — bloody hell! — more vanilla.  What little tannins and leather were in the aroma vanished here, and the finish gave little hint of more: some light and easy fruit, cinnamon, vanilla (again!) and green tea, before vanishing with a whisper.

The Fortress rum to some extent suffers from that issue that I’ve remarked on before, that of sharing its production with too many other spirits so nobody has time to do one thing right.  As a rum, it also fails on all sorts of levels – the lack of information provision not the least among them. It’s indeterminate in taste, and its solid proof is undone by an excess of vanilla past the point of being reasonably provided by barrel ageing.  This is why my notes have a big question mark on the page asking “V. Added?” And the more I think about it, that’s what they did. The vanilla is nice…but only up to a point.  Less is really more in a case like this, and like excess sugar in other rums, it masks and hides taste elements that could be more assertive – even interesting – if allowed to get out there and shine.

But we’re not allowed to judge that. Somebody went out there and decided for us that the natural profile — of this unknown distillate off an unknown still and unknown source location, as changed by unknown barrels for an unknown period of time — needed boosting.  They chose to call what they did “authentic”, rather than provide data on what the rum is actually made of, where it’s from and how it’s made up (in other words, really authentic information). The upshot is that they ended up with a distilled sow’s ear while pretending they had somehow succeeded in making a silk purse. 

(#964)(73/100) ⭐⭐½

Other notes

  • Originally released in 2015 as a result of research with Parks Canada to release something authentic to the 18th century period. The ageing of the barrels in or near to the Fortress itself strikes me as a nice marketing gimmick, but no more.
  • For a rum issued in 2015, minimal or nonexistent disclosure was something that could be glossed over.  In the 2020s, it’s unacceptable for even the company website to make no mention of anything useful, let alone the label.
  • I get the sense from watching an enthusiastic video review from Booze on the Rocks that his bottle was numbered, but no such notation was on the one I poured from.
  • Reddit /r/rum had some more positive evaluations from here and here, and half of the 24 evaluations on Rum Ratings rated it 8/10 or better; the average of two raters on Rum-X gave it 67/100.  Nobody else seems to have done a full review.
  • I am aware of and deplore that as a Canadian-produced rum, its visibility and distribution is hampered by arcane and complex provincial distribution rules that cater to government monopolies’ interests, not consumers. This does not excuse any of the weaknesses it displays, but it does create a feedback issue for the company since too few people get to opine on its quality, and wider distribution is hardly worth the effort of complying with those regulations.

Historical background

Canada – especially the eastern islands and provinces – has a long history of and involvement with rum. The infamous triangular trade (Europe to Africa to the West Indies, or America to Africa to the Caribbean) included trading with Canada’s eastern seaboard, and the French in Quebec and the islands had long established trading posts and a mercantile presence there.  Alcohol was an early and common trading item, especially wine and beer which were made locally since the 1600s — rum, however, was an import from the beginning and came from the French West Indies. In the centuries that passed, rum has in fact become a tipple of choice for Maritimers (while whisky predominates out west, and wine and beer are of course popular everywhere).

Rums were initially bought in bulk from the Caribbean and then blended, a practice that continues to this day: standard Canadian rums brands like Potters, Lamb’s, Screech, Cabot Tower and Young’s Old Sam (among many others) are the result, and it will come as no surprise to know that Guyana and Jamaica tend to be the most common acknowledged sources and profiles. More recently, mirroring developments in the US, rum was also distilled from shipped-in molasses by small distilleries, which often have whiskies as their prime focus – Smuggler’s Cove and Momento and Ironworks are examples of that trend, though so far results have been mixed and none have made any serious local, regional or international splash. As remarked above in “other notes”, this has a lot to do with restrictions laid on Canadian producers by the state and its provincial monopolies.

 

Engenhos do Norte Rum 970 2015 6 Year Old Single Cask Edition – Review

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Jan 022023
 

Having now looked at a few standard strength agricola rums from Madeira, it’s clear that for their own “standard line” company bottlings, many remain wedded to mass-audience standards that still appeal – for price and availability and approachability reasons, no doubt – to the general public. There’s nothing at all wrong with that, except that they don’t always provide that intensity of taste, that serious jolt of flavour, that something of a more robust strength provides.

A good example of the potential of moving beyond G-Rated crowd-pleasers is this six year old 2015-distilled Engenhos do Norte rum agricola, which was selected by and perhaps made for Rum Artesanal from Germany. Engenhos apparently does this for several indie bottlers (a search of Rum-X turns up most of them), though I’m unclear as to the exact mechanics, since it remains a “970” branded rum, with RA noted as the company that chose it. In any event, it is cane juice, column still, bottled at a solid 51.3%, and at that proof point, the comparison with the laid back and inoffensive “North” rums that we’ve looked at before (here, here and here) is really quite apparent – especially when tried side by side.

Consider first the nose: it is instantly pungent, rather thick and redolent of ripe dark fruits – prunes, plums, raisins, peaches in syrup, and has that slight tart sourness of ripe Kenyan mangoes.  It smells much firmer and more solidly constructed than Engenhos’s standard  agricolas from the North brand line. It remains, for most of the duration one smells it, somewhat thickly sweet mixed with light citrus and crisper fruit, and thankfully never cloying. Whispers of Danish pastries, caramel, vanilla, guavas and a faint touch of orange zest and a whiff of rubber round things out nicely

Tasting it is a pleasant experience, retreading the road of the nose, with a few short detours here and there. For example, although quite mouth-coating, hot and intense (at first), it’s also dry and a little tannic. Flavours of chocolate oranges and dates emerge, combining sweetness, fruitiness and nuttiness in a nice amalgam; this is set off and then overtaken by peaches, very ripe red apples, rose petals, raisins and a touch of caramel, vanilla and cinnamon, with just a tiny hint of cayenne pepper lurking behind it all. It all leads to an easy-going medium long finish combining fruits, some sugar cane juice on the edge of getting sour, and spices. It’s not sharp at all, rather lacking in body, but I submit that the strength overall is reasonably well chosen for the rum that ends up in the glass.

Compared to the others Engenhos do Norte agricolas, the nose is more intense, which is hardly a surprise, but the palate remained thin, which is. Still, I liked how it developed into a sort of spoiled fruit salad drizzled with sugar and caramel at first, then gets taken over by a slightly more traditional profile. Well constructed overall, it still lacks an individualism that I find odd – even after running several of these Madeiran rums side by side, I still can’t quite put my finger on any aspect of them that identifies the terroire specifically, which indicates more research is probably needed (by me). Too, although it is — and others are — a rum from cane juice, not all of the light green herbaceousness comes through in the sampling, and they exhibit a solidity at odds with the effervescent clarity and brightness most true agricoles display.

But all that aside, it’s a good mid-range rum, a tasty treat and it’s well selected. It shows off the potential of higher proofed rums, and marries a strong series of tastes to a deep and yet also occasionally sprightly series of lighter elements. The important thing is that it doesn’t play coy, doesn’t try to hide anything – everything you taste is on the table for you to accept, or not. On balance, I’d go with the former, because compared with the other rums from the company I’ve tried, they got a lot more right than wrong with this one.

(#959)(84/100) ⭐⭐⭐½

Other Notes

  • 258 bottle outturn
  • The “970” refers to the year the line was first introduced.  EdN provided the detail, without explaining why they dropped the “1”.

Secret Treasures Gardel Distillery 1989 13 Year Old Guadeloupe Rhum – Review

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Dec 262022
 

Photo courtesy of Steve James at The Rum Diaries Blog, who kindly chipped in after my own photo got corrupted. 

The clear, light, and distinct nose on this Guadeloupe agricole is really quite sumptuous, and hearkens back to a time before more formal rules were put into place (even on Guadeloupe) as to how cane juice rhums were put together.  It has a clean sweetness to it, quite crisp, redolent of grapes, green apples and a touch of vanilla and caramel to start.  Sweet and sour chicken with tons of vegetables, sweet soya. And it develops into more complex territory after that – leather, freshly mown hay, citrus peel, cumin and pomegranates and was that oregano I smelled there? It could be, quite possibly. It’s just a low key, precise and controlled series of aromas. 

Tastewise, it’s not too shabby either, and I remember thinking, it’s been a while since I had something quite like this, from Guadeloupe or anywhere else. It opens with salty, unsweetened, nearly-bitter chocolate flavoured with pimento — not one of my favourites, but I have tried some on occasion when feeling adventurous (or stupid, take your pick). Coffee grounds (fresh ones, still steaming, not yesterday’s batch which I get at the office), some leather, caramel, toffee, almonds and pralines – makes me wonder where the agricole is hiding, as the citrus is not to be found and the cane sap and herbal notes aren’t playing nice. Still, there are some fruits to be sensed – black grapes, prunes, overripe peaches, bananas – but not anything crisper than that.  It concludes with some lighter notes, of apples and hard yellow mangoes, a touch of sugar water, and it’s quite long for 42% ABV, gliding to a serene stop next to the sign saying “have another sip.”  

Which, if you ever locate this almost forgotten rhum, you would be well advised to – it’s pretty fine, honestly.

As I noted above, it’s 42% ABV, a cane juice, column-still rhum from the Gardel distillery which is located in the north-east of Grand Terre in the commune of Le Moule. Gardel, owned by Générale Sucrière (itself a major player in the global sugar refining industry) is one of two distilleries in Le Moule — the other is Damoiseau — and earns some of its distinction by being the sole sugar refinery on the main island. Gardel doesn’t make any rhums of its own any longer, but it was known for selling rum stock to brokers and others – they ceased distillation in 1992 and destroyed or sold their stills shortly thereafter, so this rhum is among the last that came from there (see also other notes below), even if it came to us via the independent bottler path.

It’s been some time since we reviewed any rums from the “Secret Treasures” line originally created by the Swiss concern Fassbind, and not without good reason – they sold off their spirits distribution portfolio way back in 2005 to another Swiss distributor called Best Taste which wasn’t interested in any indie bottling operations, and so punted it over to a German company called Haromex.  Almost all of the reviews of Secret Treasures rums came from the pre-sale bottlings, which, like Renegade, were perhaps somewhat ahead of their time, and that’s probably why Fassbind was glad to let them go.

Haromex changed the bottle style while keeping something of the label design ethos in the initial post-acquisition period, but nothing has now been issued under the ST label for many years now: the last of them, two St Lucia bottlings (here and here, both quite good) were probably leftovers from the sale. There were some attempts at blends – “South America” and “Old Caribbean” were two – yet it’s unlikely you ever heard of either and I never saw them to buy, which tells you all you need to know about what an impact they made.  Nowadays Haromex has settled on being a distributor and shows up at European rum festivals here and there to tout its brands…but no rums they themselves have had a hand in bottling.

Fassbind and Secret Treasures may have come on the indie scene too early, and it’s too bad they did not continue: because this is quite a lovely rum.  Almost forgotten now except by those Europeans who picked up bottles here and there a decade ago, it shows that it’s not enough to simply have a shuttered distillery to make a name and have a following (did somebody say Caroni?). Nor is it enough to have good production values that people remember. If the audience isn’t there and there is no larger voice to proselytise for it, brand name and rum and distillery will vanish, as Gardel pretty much has. 

And that’s a shame for rums which may not have been the best out there, but which at least showed promise, tasted great, and which we didn’t have enough of. They helped chart a path many other small outfits followed in the years that came after, and enriched and educated those like me who consider themselves fortunate to have tried a few. Who knows what Fassbind could have achieved, had they stuck with it.  This rum and others of the line give us a tantalising glimpse of what might have been.

(#961)(85/100) ⭐⭐⭐½

Other Notes

  • My remarks on “the last rum from Gardel” notwithstanding, several independent bottlers have bottled Gardel rhums/rums prior to the cessation of distillation.  A non exhaustive list is:
    • Gardel Rhum Vieux Cuvee Ultime 45%
    • Secret Treasure (Fassbind) 1992 11YO 42% Std Label
    • Secret Treasure (Fassbind) 1989 13 YO 42% Black label
    • Secret Treasure (Fassbind) 1989 14 YO 42% Std Label
    • Bristol Spirits Gardel Rhum 1992 10 YO 46%
    • Renegade Gardel 1998 11YO 46% (Chateau Latour)
    • Renegade Gardel 1996 11YO 46% (Chateau Lafleur)
    • Moon Import Gardel 1992 10YO 46%
    • Moon Import Gardel 1982 18 YO 46%
    • Rumclub Gardel 1983 38 YO 46.6% (GMG)
    • Cadenhead Dated Distillation Gardel 1982 20 YO 57.8%
    • Cadenhead Dated Distillation Gardel 1982 18 YO 57.2%
    • Silver Seal “Cigar Choice” 1977 32 YO 50.8%
    • Murray McDavid Gardel 1998 12 YO 46%
    • Douglas Laing Caribbean Reserve 1992 9 YO 46%
  • The source of the post-1992 distillates remains unknown, but as Flo remarked in his deep dive into the distillery, it’s very likely Damoiseau/Bellevue.
  • I’ve elected to keep this rum in the main section and not the Rumaniacs, even though it’s definitely a Golden Oldie that’s dead and gone.
  • This particular Gardel has come up on Rum Auctioneer a few times in 2021-2022, averaging out at about £150 these days.  Who knows, it may all be the same bottle (impossible to tell for sure, since, unlike the 1992 edition with the classic cream-yellow-brown label, here the bottle number is not provided).

Engenhos do Norte Rum North “Natural” Rum Agricola da Madeira – Review

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Dec 222022
 

So here we are again with another rum agricola from Engenhos do Norte, the biggest distillery in Madeira, and another in their line of starter rums from cane juice, column stills and bottled at an inoffensive 40%.  These are rums that any cask strength aficionado would be well advised to try neat and first thing in the session, because they have, so far, proved to be relatively light and are easily shredded by the addition of water, a mix or the slightest hint of harsh language.  Say “damn!” in front of the “Natural”, and it’ll vanish in a puff of offended vapour.

Of course, rums like this are not made for such people, but for the larger masses of easy rum drinkers who like the spirit, enjoy a decent mix,  but can’t name and don’t care about the varieties, know three basic cocktails, and don’t feel they should be assaulted by every variation that crosses their path.  For this segment of the drinking population “it tastes good” is recommendation enough.

By that standard this rum both succeed and fails. It has, for example, a really impressive nose, the best of this line I’ve yet come across. It is in its characteristics, almost clairin-like, although gentler, and softer, and slightly sweeter, less inclined to damage your face. It’s redolent of brine and olives, and feels hefty, almost muscular, when inhaled. There’s iodine and s slight fish market reek (well controlled, to be sure – it’s hesitant, even shy).  After a while some more vegetal and grassy notes begin to emerge, a kind of delicate yet firm green lemony scent that’s quite pleasing and hearkens to the rum’s cane juice roots (though one can be forgiven for wondering why it didn’t lead with that instead of making us wait this long to become a thing).

Anyway, the palate: initially salty and briny, with the low strength preventing it from entering bitchslap territory and keeping itself very much in “we’re not here to make a fuss” mode.  It’s pleasingly dry, nicely sweet and quite clear, and has a taste of gingersnap cookies and raisins, but the cane juice action we sensed at the tail end of the nose is AWOL again. It feels rather flattened and tamped down somehow and this is to its detriment. With a drop of water (not that it’s needed), additional wispy hints of sweet pears, guavas, papaya and watermelon are (barely) noticeable, and there’s a slight gaminess pervading at the back end…which is enough to make it interesting without actually delivering more than what the nose had grudgingly promised. Finish is demure, light, clear, delicately sweet and grassy and quite clean. Some vanilla cinnamon, light honey, with maybe a squirt or two of lemon juice…and you have to really strain to get even that much.

Engenhos have said in a video interview that their proximity to the sea gives their rums a unique and individual taste, but of course any island in the Caribbean can make that claim, and they don’t have a clear line of distinctiveness, so no, I don’t really buy that.  They have something in their production process that’s different, that’s all, and it comes out in a profile that’s simply not as exciting as others in the West Indies who do more to make their rums express an individualistic island terroire.

This is what I mean when I said the rum both succeeds and fails.  It has some interesting notes to play with, yet refuses to capitalise on them and doesn’t take them far enough. 40% ABV is insufficient for them to really come out and make a statement for Madeira: a few more proof points are needed. And what one gets in the glass is not different enough from, or better than, a standard French Island agricole to excite the drinking audience into new allegiances in their drinks.  And speaking of the audience: it’s a long standing article of faith that the greater mass of rum drinkers and buyers mostly buy rums that are “okay”, without seeking to extend their experiences — but what this obscures is the fact that most people are innately conservative and don’t switch favoured drinks and brands easily or even willingly, without a good reason. The “Natural” does not provide enough of such a reason to switch up one’s familiar agricoles.  It has potential – but so far it remains unrealized.

(#960)(81/100) ⭐⭐⭐½

Other Notes

  • There’s a stronger “Natural” at 60% which may remedy the shortcomings (as I see them) of this one; I’m looking to get one and see for myself.
  • Engenhos do Norte remains as the largest rum producer in Madeira, and has several different brands in the portfolio: Branca, North, 980, 970, Lido, Zarco and Tristao Vaz Texeira.  All are column still rums, all are cane juice based and as far as I am aware, all conform to the Madeira GI Indicação Geográfica Protegida. The Lido is a single underproofed (38%) white for making ponchas, the local fruit cocktail. The “Tristao”, “North” and “Zarco” ranges are all series of unaged or lightly-aged blended agricolas (the exact difference among the brands is unclear, as the specs seem quite similar), the “Branca” rums are white unaged rums at several proof points, while the “970” and “980” are more aged variations and can be considered somewhat more upscale. 
  • The name “Natural” derives from its cane juice origins, but since all of Engenhos’s rums are agricolas, it’s unclear from the label why this is more natural than others.  It could be because it’s rested or unaged (the colour is actually very slightly tinged with yellow, suggesting a possible short period in a barrel – I was, however, unable to verify this by posting time). Other sources suggest it’s because it is made from sugar cane on small individual plots, which would make it a parcellaire – if true, it’s odd that it’s not more prominently stated, however, since that’s a great marketing plug.
  • All the above aside, at less than €40, this is decent value for money given those tastes it does have.

Engenhos do Norte Rum North “Barrica Nova” Rum Agricola da Madeira – Review

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Dec 122022
 

Today we’ll continue with another rum from the island of Madeira and the company of Engenos do Norte, which, as its name suggests, is located in the north of Madeira Island.  The company was founded in 1928 by the merging of some fifty sugar factories at a time when it was simply not economical for individual small mills to operate. While they had been making rums on the island for centuries, it had a lesser importance to sugar, and most of the local rum was either consumed domestically or in Portugal (wine was actually much more popular and commonly made). In other words, though rum has a long pedigree on Madeira, the emergence of the rum (and local rum brands internationally) as an economic force and a serious revenue and tax generator, is very much a 21st century phenomenon.

Engenhos do Norte remains as the largest rum producer in Madeira, and has several different brands in the portfolio: Branca, North, 980, 970, Lido, Zarco and Tristao Vaz Texeira.  All are column still rums, all are cane juice based and as far as I am aware, all conform to the Madeira GI (Indicação Geográfica Protegida). The Lido is a single underproofed (38%) white for making ponchas, the local fruit cocktail. The “Tristao”, “North” and “Zarco” ranges are all series of unaged or lightly-aged blended agricolas (the exact difference among the brands is unclear, as the specs seem quite similar), the “Branca” rums are white unaged rums at several proof points, while the “970” and “980” are more aged variations and can be considered somewhat more upscale. 

The Rum North “Barrica Nova” is a golden rum, not marketed as anything particularly special. As with all the others mentioned above, it’s cane juice derived, distilled on a column still, aged for three months in new French Oak barrels (hence the “barrica nova” in the title), and released at 40%. It’s very much a living room rum or for the bartender’s backbar, made for cocktails and not neat sipping; nor does it appear to be anything exclusive or limited — and while it’s on sale in Europe, so far I haven’t seen anyone’s review of it out there.

The rum’s initial nose presents with bright golden notes of citrus, green grapes, ginnips and unripe papaya, nicely fresh and quite light – not much of the grassy herbals as characterise a French West Indian agricole, yet close enough to suggest the commonality of origin. There are notes of green peas, fanta, and an apple-flavoured creamy yoghurt. There’s a touch of cream cheese, fresh wonderbread toast (!!), with light lemony aspects, and lurking quietly in the background, the rather peculiar aroma of old leather suitcases pulled from musty cupboards after long disuse. All these aromas are rather faint and the citrus and fruit sodas are more dominant, with the others providing a vague and uneasy backdrop that takes effort to tease out.

After that rather decent nose the palate falls flat from exhaustion at trying to keep up. The rum tastes watery, thin and sharp as a harridan’s flaying tongue. Notes of light fruits, honey, sugar water and vanilla predominate, but this is a scrawny kind of gruel, and even a few last minute bits and pieces – aromatic tobacco, salt caramel, old carboard and nail polish – don’t really make this a sip worth seeking. The finish is even weaker: short, light, sweet, inoffensive, mostly very light fruitiness – watermelon, papaya, white guava –  and requires too much effort to locate.

This rum is not my thing. Like the 980 Beneficiado, there’s just not enough going on to provide a taste profile of any distinction, and while 40% may be the preferred strength locally or for maximal exports, the faintness of what the palate presents demonstrates why some rums should simply be stronger. It enforces a limitation on the producers – probably for tax, regulatory or other reasons – that should be pushed past for the benefit of consumers who buy it. It’s no accident that the best-scoring Madeira-made rums we’ve seen so far have all been from independents who go cask strength and combine that with some decent ageing.

For the casual imbiber the weak-kneed profile doesn’t mean there is anything ostensibly, offensively wrong with the rum…and yet, for those who have a bit more experience, everything is. Even with the decent aroma, it’s too anonymous, too lacklustre and certainly does not bugle “Madeira!” from the rooftops – at best, it’s an exhausted squeak. It’s made too much for everyone, which really means for no-one, and you’ll forget about it five minutes after walking away. The ‘Barrica Nova’ is underwhelming, underachieving, underdelivering, and underperforming, and although I suppose that like a shotgun wedding’s reluctant groom it’ll grudgingly do what it’s meant to, in my book that doesn’t count as a compliment.

(#957)(75/100) ⭐⭐½

 

Saint James “Fleur de Canne” Rhum Blanc Agricole – Review

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Dec 052022
 

By now Saint James needs little introduction.  It is one of the premiere rum makers on Martinique, has a long and proud history, and isn’t particularly nervous about straying off the reservation from time to time.  They have made rhums in their illustrious history that are among the best, the most original or the most storied (not always at the same time, of course) – such as the legendary 1885, the pot still blanc, and most recently, the stunning Magnum series entry of the 2006 15 Year Old with which I was so enthralled.

However, in between all these top end superstars, we must not allow ourselves to forget the standard line of rhums they make: ambre, gold, blanc, and what have you.  The Fleur de Canne (“Flower of the Cane”) is not exactly a beginner’s rum, or a standard – but it’s very good indeed and carries the rep of the distillery in new (but not crazy) directions. The logic probably goes something like this: if one of their lesser known, not-quite-off-the-shelf efforts can be this good, what must the uber premiums be like, right? 

Specs are straightforward: cane juice rhum, column still, no ageing, 50%.  More need hardly be said, except, why not just call it a straight blanc?  What’s with all the fancy titling? According to Marc Sassier, it’s made from cane harvested exclusively during the dry season, which he says gives it a more robust and fruity flavour profile. Well, that’s certainly possible.  What it does, then, is add yet another white rhum to to the existing rhums of the Imperial Blanc 40°, Blanc Agricole 55°, the three “bio” rhums of various strengths, and the Coeur de Chauffe.  You wouldn’t think there were so many variations, but yeah, here they are, and the best part is not so much that there’s something for everyone (and everyone’s wallet) in that stable, but that they’re all pretty fine ponies to take out for a trot. This one is particularly good. 

The Fleur de Canne is a bit of a special edition, something of a unique experimental, and I think it’s made in limited quantities (in an odd omission, it’s not on the company’s website). I’ve had it three times now, and liked it a little better each time. The nose, for example, channels straight agricole goodness: a nice green grassiness mixed with the cleanliness of fresh laundry aired and dried in the sun. It’s neat and clean, as crisp as a breaking glass rod, redolent of cucumber slices in vinegar with a pimento for kick, red and yellow half-ripe fruits like mangoes, persimmons, pomegranates, and very ripe sweet apples. It has the tart and citrus aromas of a lemon sherbet mixed with a touch of vanilla and cinnamon, and behind all that is a hint of acetones and furniture polish. 

Tasting it continues that odd mix of precision and solidity, and really, the question I am left with is how is a rum dialling in at 50% ABV be this warm and smooth, as opposed to hot and sharp? It’s dry and strops solidly across the palate.  Sugar water, ripe freshly sliced apples, cider, lemon zest and nail polish remover, all of which crackles with energy, every note clear and distinct. Lemon zest, freshly mown grass, pears, papaya, red grapefruits and blood oranges, and nicely, lightly sweet and as bright as a glittering steel blade, ending up with a finish that’s dry and sweet and long and dry and really, leaves little to complain about, and much to admire. 

You’d think that the stronger 55º blanc would make more of a statement with that proof point: but it’s ultimately just one strong rum within the standard lineup. When it comes to comparisons, it’s the Brut de Colonne “Bio” at 74.2% that the Fleur de Canne is probably better to rank against.  Both are special editions in their own way, and I think both serve as sounding boards and test subjects for Marc Sassier’s talent, restless curiosity and desire to tweak the levers of the universe with something a little off the reservation. The construction of the Fleur de Canne is granite-solid in its fundamentals, and yet such is the overall quality that we don’t sense the wheels squeaking. Honestly, I can’t say that the rum is some kind of new and stylistic breakthrough; but it is a rhum to cherish, starting out slow and deceptively simple, getting a head of steam behind it, and then turning out to be so well made that it’s hard to put down even when the glass, and maybe the bottle, is empty.

(#956)(86/100) ⭐⭐⭐½

Velier Saint James 2006 15 YO Rum “Magnum No.1 – Elliot Erwitt” Series – Review

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Nov 172022
 

Whatever my personal opinions on the need for the four Magnum rums to exist as a separate collection as opposed to being folding into other series, they are there, they’re a fact of life and we move on. In any case, we’ve learnt a bit about the legendary photo agency (even if we’re not into current history) and read up about the style and importance of Elliot Erwitt (even if we’re not photographers or understand the connection), and have tasted four new rums from old and proud houses, so it’s by no means a waste.

Moreover, for all their variations in quality, the fact is the rums really are kind of good, and this is a way to make them shine and gain (even more) popular acclaim. “Good” did I say? Well…yes, though perhaps I understate matters. The Foursquare, for all my relative lack of enthusiasm was quite decent (many disagreed and thought it was much better), and the Hampden and the Mount Gay rums were, I thought, excellent in their own right.  But when it comes ot the Saint James, the lowest proofed of the lot, “good” or “excellent” just doesn’t cut it.  Because this is a rum that’s exceptional.

Part of that may have been the completely approachable strength (45%) and part was surely the impact of fifteen years ageing in Martinique: we rarely see agricole rhums that old, so by itself that’s a selling point; plus, this may be the first indie bottling Saint James have ever allowed (like Appleton’s pot still collection, another Velier coup from a couple of years back). The real takeaway is that this rum combines an agricole sensibility with a long-term barrel-ageing philosophy (much as the Bally 18 YO did) and while of course I can’t speak for your experience or to your preferences, when I tried it, it was love at first sip.

The first notes of the rum opened with a complex symphony so rich I slugged the shot down, then poured a second glass immediately, just to make sure somebody wasn’t messing with me. There was a complex fruit symphony of tart gooseberries, miso, very ripe gooseberries and mangoes, and a smorgasbord of all the sour funkiness I would normally have associated with Jamaica. Pineapples, cherries, sprite, lemon rind, honey, and that was before a panoply of cane sap and herbals made themselves known: fennel, rosemary, cloves, jasmine.  The balance was superb and each delicate aromatic chip  was clear, bright, and neither dominating nor dominated by, any other.

It was a great experience tasting it, as well.  It felt just right on the tongue, silky, velvety, rich, and the tastes just went on from there. A lot of the bright and effervescent character remained, sweet, sour, tart, clean and voluptuous: pineapple slices and light yellow Thai mangoes, plus 7Up, honey, with additional threads of vanilla, cinnamon, rosemary and cardamom, plus just enough coffee grounds, chocolate and woodsmoke to present an intriguing and welcome counterpoint. The prevalence of dried fruits – thankfully not oversweet – brought to mind aged armagnacs or cognacs, especially when combined with a hint of aromatic damp tobacco. And it led to a really nice finish, surprisingly long, presenting a finale of delicious, sweetly gentle florals, bananas, honey, fruits and anise. 

Like Stuart Pearce of the underrated review site Secret Rum Bar, I have tended to view much-reduced aged agricole rhums with some hesitation, some reluctance, even occasional suspicion; and in his own review he noted that he felt the palate became somewhat flat, hence his lower score. I thought otherwise myself, though: it  dialled down from the impact the nose had made, to be sure, yet I didn’t think any quality was truly lost. 

Frankly, my opinion was (and remains, after sneaking a second round in at the Paris Whisky Live later in the year) that it is hard to see how it could have been improved upon. It’s one of the best aged agricoles I’ve ever tried, and to my mind, is some kind of wonderful. It dares to take a chance, to not so much go off the beaten track as delicately careen along the skirting to show possibilities, hinting, not bludgeoning.  It marries a solid age not often seen in agricole rhums, with a lower strength that allows all the complexities of the barrels and the gradual transmutation of the rhum, to be presented in their full flower. To bring this up to cask strength but make it younger would not have worked as well, and to simply age it without addressing the balance of tastes and intensity would have invited failure. Saint James drew upon all the skills they had – and that’s a lot – and ended up providing Velier, and us, with one of those miraculous rhums that achieves its immediate goals of being just damned good…and then continues climbing towards an even higher sensibility.

(#951)(91/100) ⭐⭐⭐⭐½ 

Other notes

  • Once again it seems like I have a minority opinion. Secret Rum Bar rated it 84 points, WhiskyFun gave it 88, while Rum-X has an average of 84 points off of 12 ratings.
  • As with the other rums in this quartet, the outturn is 600 magnums and 1200 bottles.
  • The photograph on the label is from 2005 and depicts a scene from the wedding of a friend of Erwitt’s in Rome. The woman shown in silhouette is the bride.
  • The rums in the Magnum Series Volume 1 are:
  • From the Mount Gay “Magnum EE” Review: The Magnum series of rums capitalises on the same literary concept as the seven founders of the famed photo agency wanted for their own organisation when they created and titled it in 1947, namely the multiple meanings and connotations of the word — greatness in Latin, toughness in the association with the gun, and celebration in its champagne mode (it’s just a happy coincidence that when discussing the matter they always drank magnums of champagne). Since Luca Gargano is a photo buff himself, I’m sure the references resonated with him. Four photographs made by Elliot Erwitt — an American photographer who was asked by Robert Capa to join the agency in 1954 — grace the four (black) bottles of the first release, but they have no direct relationships with the contents of the bottles in any way, and were likely chosen simply because they were appreciated as works of art.

Tanduay Silver “Asian” (Philippine) Rum – Review

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Nov 032022
 

Tanduay, in spite of being a behemoth of rum making in Asia (it sold nearly 23 million cases in 2021) with more than a 150-year history, has a spotty recognition in the west, largely because until relatively recently it sold most of its wares in Asia, and wasn’t all that common, or available anywhere else. What knowledge or reviews of the brand as existed, came from people who had friends in the Philippines who could bring a bottle over, or sip there on a sunny beach and write about the experience. And other Philippine brands like Limtuaco or Don Papa didn’t exactly set the world on fire and make sharp nosed distributors run to book tickets to the Philippine islands: because there as in much of Asia, a lighter, softer, sweeter and more laid back rum-style is much more in vogue. 

But once people realised that Don Papa (in particular) was selling quite nicely in spite of all the hissy fits about sweetening, and saw other brands’ adulterated fare were not really hurt by all the vitriol emanating from social media’s rum clubs, it was inevitable that Tanduay would make sure it expanded into more lucrative markets and try and upgrade its sales to the premium segment, where the real pesos are. This is why, even though they began selling in North America from around 2013 (with a gold and a silver rum, probably as an alternative to Bacardi’s Blanco and Gold rums and their copycats), there’s been an increasing visibility of the brand in the European rum festival and tasting scene only since 2019, with more aged products becoming part of the marketing mix.

The rum we’re looking at today is not really in the premium world, though the Rum Howler suggested in his 2019 review that it was positioned that way.  It’s actually a blend of oak-aged rums of no more than five years old, and it’s semi-filtered to a pale yellow (this could equally mean it’s a blend of aged and unaged stocks like the Probitas/Veritas but I doubt it). Molasses base from a “heritage” sugar cane, column still, 40%. Nothing premium or spectacular on the face of it.

The completely standard nature of its production belies some interesting if ultimately unexciting aromas.  It’s soft, which is to be expected, and a touch briny. Some vanilla and coconut shavings are easy to discern, and these are set off by pears and green apples, ripe gooseberries and a touch of citrus peel. It’s an easy smell, with the combination of soft sweetness, light sour notes and tartness coming together nicely.

Taste-wise it’s light, easy, warm-weather drinking, with the standard proofage making it hard to pick out anything particularly hard-hitting or complex. There’s vanilla, almonds, papaya and watermelon to start, and these are joined with the aforementioned grapes and apples and some tartness of sour, unripe green mangoes and citrus peel. In the background there’s some coconut, light molasses and sweet spices; but really, it’s all so faint that the effort is not commensurate with the reward, and the near-nonexistent light finish – sweet and lightly fruity – doesn’t help matters. It’s light enough so it can be had neat.  The character, however, is too bland and it would be overwhelmed by anything you put bit into (including the ice cube), so it’s probably best to just mix it with a cocktail where the rum profile is the background, not the point.

This is a rum that competes with the Plantation Three-Star, Bacardi and Lamb’s white rums, the Havana Club 3 YO, Beenleigh 3 YO and others of that ilk, which serve as basic cocktail mixing rums with occasional flashes of better-than-expected quality popping up to surprise us (like the Montanya Platino or the Veritas, for example). The Tanduay Silver does not, however, play in the sandbox of agricoles or unaged white rums we’ve  looked at before, and to my mind, they bowed to their cultural preferences and aged it to be as soft and easy as it is — when an unaged, higher-strength product might have shown more chops and character, and displayed more courage in a market that is aching to have more such rums. 

(#947)(75/100) ⭐⭐½

Other notes

  • On both the Philippine and US company websites, there is no sign of the pale yellow “Silver” rum I’ve tried; it seems to be for European markets only, as the other two are resolutely colourless in their pictures, and named “white”. The specifications all seem to be the same: a lightly filtered, column-still blend of young rums under five years old.

Key Rums of the World – Ron Zacapa Centenario Gran Reserva 23 “Solera”

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Oct 112022
 

“The Zacapa is here to stay” Wes Burgin said rather glumly, in his recent Rumcast interview, reluctantly acknowledging that if ever there was an indictment of purported rum-based meritocracy where only the good stuff rises to the top, it’s the ubiquity, fame and unkillability of this one Guatemalan rum, long an example trotted out in the seething maelstrom of arguments about what a rum is or should be. There’s a lot wrong with it and a lot right with it and it has equal numbers of foes and friends, but whatever one’s opinion is, everyone has an opinion. Nobody is indifferent, not with this rum. Add to that that it is not entirely a bad drink — come on, let’s face it, there are worse ones out there — and remains one that is globally available, reasonably affordable and always approachable, and you have another controversial Key Rums in the series: the Ron Zacapa Centenario Sistema Solera 23 Gran Reserva.

It is, like the A.H. Riise, Diplomaticos, Dictadors, Dead Man’s Fingers, Mocambo, Bumbu, Don Papa, Zaya, Kraken, El Dorado and Tanduay and so many others, one of the nexus points of the rumworld, a lightning rod almost inevitably leading to “discussions” and heated outpourings of equal parts love and hate any time someone puts up a post about it (as recently as August 2022, this was still going on, on reddit).  And all for the same two reasons – it’s been added to with sugar or caramel or vanillins or more, and the ageing “statement” is deceptive given it’s a solera style rum (therefore the number on the label is at best a shuck-and-jive dance around the truth). It is therefore the hill that anyone who despises adulterated, faux-aged rums is prepared to die on and indeed, in the US there’s a lawsuit filed against Diageo about this very matter.  

What the rum does is point out the sheer marketing power of the big conglomerates.  No matter how many people hate on this thing or decry its failures, the Zacapa 23 sells like crazy, and there are very few parts of the world I’ve ambled through (and that’s a lot) that don’t sell it. Diageo has used its marketing power to place a rum that is considered substandard (by today’s standards) in everyone’s sightline, and showed that intrinsic quality is near-meaningless…a refutation of Randism if I ever heard it.  You don’t think of Guatemala when you hear or see the Zacapa –  you just think “23”, and thank God it isn’t “42”.

It wasn’t always this way. A decade ago it was a well-regarded rum with a good reputation that people really enjoyed, won boatloads of prizes, and aside from the ever-vigilant Sir Scrotimus (he kept us safe from nefarious commie rum agents making the world unsafe for democratic drinkers), not many negative comments were ever assigned to it.  Moreover, even now you will find the Zacapa 23 in just about all shops, airports and mom-and-pop stores around the world … which is perhaps a sadder commentary on — or necessary correction to — writers’ purported influence.  

Two events created the backlash against Zacapa (and other sweetened rums) that persists to this day: one was the purchase of a 50% controlling interest of ILG, the parent company of Guatemala’s Zacapa/Botran, by Diageo in 2011, with all the negative connotations and dark suspicions people bring to any multinational buying out a local star boy. The other was the 2014 sugar analyses pioneered and published by Johnny Drejer, which lent full weight to the mistrust people had for Diageo and the changes they had supposedly made to Zacapa (though frankly, this is debatable – some evidence suggests they simply continued existing practises, and actually did us a solid by noting the solera method in the “age statement” on the label). This lack of trust and confidence is what has dogged Zacapa right down to the present, and the whole business about the large number “23” on the label is brought up any time fake age statements are discussed.

Nowadays, the Zacapa 23 is more than just a name for one rum, but the title of the whole brand line: a series of rums stretching from the original Gran Reserva to the new ‘Heavenly Cask’ series like La Doma and El Alma, all bearing the moniker Zacapa 23. Much like Bacardi premiumising the “Facundo” line with several expressions or St Lucia Distillers doing the same with the Chairman’s Reserve series, Zacapa 23 is now lo longer just one but several. It’s the original that still drives sales, though, and although its basic are well known by now, it’s worth repeating them here. The rum is distilled on column stills, from cane juice “honey” (or vesou) fermented with a yeast apparently deriving from pineapples and then aged in ex-bourbon and sherry barrels using what is called a solera, but is in reality probably a complex blend. The result is a blend of rums with ages of 6-23 years, with no proportions ever given.

I’ve reviewed the rum twice now, most recently an older version from pre 2010s (2018, 75 points), and once a newer one, but longer ago (2012, unscored, but positive). To write this review I took a currently available version, and it really comes down to filling my glass again to revisit it — and try, with a 2022 sensibility, to come to grips with its peculiar longevity and staying power. Because, why does it still exist and persist?  What makes it so popular?  Is it always and only the sugar? Or is it just canny marketing aimed at sheeple who blindly take what’s on offer? 

Taking a bottle out for a spin makes some of this clear, dispels some notions, confirms others.  The nose, for example, is a real pleasant sniff, and even as a seasoned reviewer trying scores of rums at every opportunity, I can’t find much to fault: it starts off with butterscotch, vanilla, coffee, toffee, cocoa, and almonds in a perfectly balanced combination.  It’s a sumptuous nose, and let’s not pretend otherwise – that’s what it is. A light sting of alcohol, nothing serious, won’t scare any new premium-rum samplers off. Some light florals and fruits – pears, cherries, apricots an a lighter still touch of pineapples. A sort of light sweetness pervades the entire aromatic profile and if it seems somewhat simple at times, focusing on just a few key elements, well, that’s because it is, and it does. That’s the key to both its durability and appeal.

The nose allows you to see what’s under the hood: or, rather, what you should in theory be tasting, when it comes to that stage.  But this is where things turn south because much of what is sensed when smelling it gets tuned down, like an equaliser with too few high-frequency notes and the base ramped too high. The rum feels perfectly pleasant on the tongue: reasonably firm, with some solid salt caramel, vanilla and almond notes, brine, butter, cream cheese.  There are sweet caramel bon bons, a bit of fleshy fruits, all held back. More of that toffee and cafe au lait, and enough sweet to be pleasant. If there is some edge it’s in the vague hint of leather and smoke, pleasant, and all too brief, which also describes the finish: this is short, wispy and not assertive enough to make a statement, leaving you mostly with memories of almonds, truffles, toffee and caramel ice cream.

The whole thing is not so much vague as dampened down and the subtler, crisper, more flavourful notes are restrained, as if a soft feather blanket had been placed over them – a characteristic of rums that have additives of any quantity. Since this hides the complexity of what would otherwise be a much dryer and more interesting rum, it presents as something simple and easy and very drinkable (which is both a good and a bad thing – good for newbies who are experimenting in this range, bad for more experienced fans who want more). As such, it’s easy to see why it is such a perennial best seller.  Like a Windows computer versus a Mac back in the day, it’s good enough.  It’s tasty, no effort really needed, a mite challenging but not enough to cause headaches, and overall, a completely serviceable rum.

So, realistically, the rum is not entirely a fail and within its limits is a tastier-than-expected little hot-weather drink. Even after all these years, it remains a rum most can afford, most can find when they want to buy a “premium”, and it’s easy as hell to get involved with.  For a great many consumers it remains the key intro-premium rum, one that gets them past the dreck of Captain Morgan and Bumbu and Krakens they were raised on, and into slightly better rum that will one day lead to…well, even better ones, we can hope, though many simply stop there and go no further. It is a constant reference point for the commentariat and the literature, and many people cut their rum teeth on it. For those not looking to up their game and who like their softer Spanish-style rums and soleras, it’s also the stopping point, a rum they stick with them through thick and thin —  many regard with eternal fondness and never quite abandon it for their whole drinking lives. 

That may not make it a Great Rum. But it trundles along very nicely as one which is key to understanding rums.  Because if I were to say what makes the Zacapa something better than it is made to be, it’s that it shows the art of what’s possible for a low end premium. A cheap ten dollar hooch will rarely supersede its origins, and a top-end high-proof thirty-year-old will never get any better (or cheaper) – neither will exceed expectations. The Zacapa sits in the grey area between those two extremes: it excites curiosity, and makes people venture further out into the darker waters of deeper, stronger, wilder, more complex rums.  And then, not often, not always, but sometimes, it leads, for some intrigued and interested folk, to all the great rums that lie beyond the borders of the map, where all one knows is that here there be tygers. Seen from that perspective, I contend that the Zacapa 23 should be seriously regarded, not only as a gateway rum, but as a true Key Rum as well.

(#942)(81/100) ⭐⭐⭐½

Other notes

  • I am indebted to Dawn Davies of The Whisky Exchange in London who spotted me the bottle from which this review is drawn. I owe her a dinner next time I’m in town.
  • Pre-acquisition by Diageo in 2011, the entire Zacapa 23 bottle was enclosed in a straw wrapping. Now only a belt of the material remains; Rum Nation was inspired by — and copied — the wrapping style for their own Millonario 15
  • Because of the nature of the article (and its length), it will come as little surprise that I did a lot of reading around on this one. Below is a non-exhaustive list of the major ones.

Reviewers’ links

  • Tatu Kaarlas’s 2008 review on Refined Vices, probably the first ever written.
  • Rum Ratings of course had to be mentioned.  It’s got over 2,000 ratings stretching back a decade, most of which are 7/10 or better, though most of the older ones are the better ones, while newer ones skew lower
  • Flaviar has an undated marketing plug that shows what promotional material looks like.  It is, of course, epically useless.
  • In 2017 The Rum Howler rated it 91.5
  • In an earlier review when he was just getting started, The Fat Rum Pirate scored it three stars in 2014.
  • Jason’s Scotch Reviews gave a good but unscored review in 2020
  • Reinhard Pohorec on the Bespokeunit lifestyle website which bills itself as a “Guide to a dapper life” gave a fulsome review of the rum in 2021.
  • The UK rum blog Rumtastic, in an unscored 2016 essay, commented that it was “really too sweet” and noted its unchallenging nature
  • Serge rather savagely dissed and dismissed it with a contemptuous 50 points in 2016 after having given 75 points to pretty much the same one in 2014
  • MasterQuill 2015 a rather meh 80 points
  • Henrik at Rum Corner liked it at the beginning of his journey, not so much by the end.  His 2016 review remains the best ever written on that rum, and his observations are on point even today
  • Dave Russell rated it 8.5 points in a 2017 review and in a head to head with the “Anos” version stated there was no discernible difference pre- and post- Diageo.  That might sound fine until you realise that whatever the modern variation has, the older version must therefore have had too.
  • Cyril of DuRhum gave it an indifferent unscored review himself, but it’s his 2015 sugar analysis that made it clear what was going on.
  • Rum Robin on the solera method but not a review.
  • Tony Sachs wrote the most recent review of the rum in 2022, and one of the better roundups of the issues surrounding it.

Magazine articles

 

Barikenn “81.6” Rhum Agricole Blanc (Montebello) – Review

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Oct 032022
 

The full name of this rum is the “Barikenn ‘81.6’ Brut de Colonne Rhum Agricole Blanc de Guadeloupe (Montebello)”.  I imagine that just trying to say the whole thing in one breath distracts somewhat from the fact that this is one of the most powerful rums of recent memory (yes, I know there are others that eclipse it – I made the list, after all), and if one loses focus and takes it too lightly then one might just find oneself being blasted into next week.

Most of us know something about Montebello, but who is Barikenn?  At first I thought it was a lesser-known brand name from the small distillery on Guadeloupe from which the rhum hails – the principle is not unheard of, after all. I was then corrected by a gent on Instagram who pointed out very politely that it was a French indie bottler, namely himself, Nicholas Marx (no relation to Karl), and the company was named after an old spelling variant of barrique, or barrel, in Breton. He founded the Brittany-based independent bottling outfit in 2019 in order to share his passion for high quality full-proof rums, free from adulterants and completely transparent – and while he did not explicitly state it, I get the impression that until recently his market was primarily regional (much like Tristan Prodhomme of L’Esprit, which is also in Brittany, began his own operations).

If he felt that staying small was going to last, the reception of his bottlings soon disabused him of such notions. Starting out in 2019 with a pair of well regarded Foursquare and Worthy Park rums, he added a Guyanese 8 YO the following year which WhiskyFun rated 91 points … and people started to take notice. 2021 was when things got really interesting, because aside from a Mauritius and Fiji addition to the roster, he dabbled in water not many indies would dare to, so soon: unaged, white, column-still cane-juice rhum…at still strength (I amuse myself by wondering if he was taking a cue from Tristan’s high proofed South Pacific and Diamond whites).  I bought a bottle in Berlin last year, and gingerly tasted it, feeling as nervous as on my first date all those years ago and with good reason – rums north of 80% can rearrange your insides, if not treated with care.

Nosing it makes the point quite clearly, because even a small and delicate sniff is like stuffing an oversalted maggi-cube up your nose, or snorting a spoonful of marmite seasoned with extra cayenne. I’m aware that this is a peculiar way for any rum reviews’s nose section to start but stay with me…it does develop. After a while one can sense lemon-infused sugar water, dish washing soap, tart pears, cranberries and red currants.  A little rubber, a few acetones, a touch of vinegar (or sweet cider), and the notion one is left with after a few minutes, is one of commendable restraint in something so notionally powerful.  Unlike, say, the Marienburg, the Wild Tiger or the Sunset Very Strong, the aromas on this Barikenn aren’t out to trample you flat (and then stomp on the pieces) but seem genuinely relaxed and easier than one might expect.. 

The taste is large, round and strong, for sure, but not, thankfully, harsh. Initial tastes are dirty, earthy, salty, yeasty, bread-y, quite pungently so, and the added marmite and vegetable soup flavours may not be to everyone’s taste. However, after some time these recede and give way to the fruit basket: bananas, red currants, strawberries, bubble gum, some pineapple slices, which leaves me wondering where this was hiding when I was smelling it. It does do somewhat better with some water, adding sweet and sour chicken, soya sauce, brine and a sort of sparkly and intense fruity note, plus plastic, brine and acetones, in a nice mix.  It all leads to a long and sharp finish redolent of resin, plastic, unripe green fruits that’s really too thin and lacks heft…yet nothing I could genuinely warn you away from. 

The whole thing just works. The whole experience is one of intensity, power and puissance which falters a bit at the end, yet the tastes are so pungent and deep that all I could think was that this is what the Marienburg could have aspired to, because the strength does not actually detract here as it did there: it just needs to be handled with some care and patience. 

These days it seems there is some kind of obscure, unstated and never-acknowledged race to the top for these unaged white rums. Blending and filtration are lesser concerns, and it’s all about finding a rum that’s exceptional straight off the still – something raw and undiluted, a no-age ultra-proofed Sam Jackson style m*f*er that’s made to show it’s the meanest, the baddest and the tastiest, a rhum which can take out Mace Windu without busting a sweat or resorting to force lightning. The Barikenn Montebello is as serious and as tasty a white rum as you’ll have all year, proofed up and jacked up to a level of taste intensity that ensures you don’t just get the point…you get the whole kitchen sink as well.

(#940)(84/100) ⭐⭐⭐½

Other notes

  • 300 bottle outturn. The rhum was (column) distilled in 2019, rested in inert steel tanks, and bottled in 2021. 
  • Source of the cane juice is single variety “red cane” which reputedly has exceptional taste qualities.
  • Barikenn has released another variation of this rhum in 2022, but at a milder 52º – it’s from the same 2019 batch.

Hawaiian Distillers “Spirit of Hawaii” White Rum (1980s)

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Sep 292022
 

Rumaniacs Review #138 | 0939

Hawaiian Distillers, Inc. is a Hawaiian corporation that has been in business for more than forty years. Before 1980 it was mainly manufacturing tourist items, including ceramics and specialty Polynesian Liqueurs and you can still find many of its small bottles and knick knacks on various eBay or other auctions. In the more recent era, these are the fine people who “made” the overdosed and overspiced Hana Bay and Whaler’s abominations and give real rum a bad name. For the most part, nowadays the value of their products lies in the ceramics from the 1970s, not their rums from any year. 

Colour – White (clear)

Strength – 40% ABV

Nose – It smells, well, dirty, like a loamy forest floor where wet leaves have decomposed. Sweet. Leaves and grass. Vanilla, peaches, plums, apricots, pears, all very very light and almost indiscernible.  Tastes like lightly flavoured sugar water, and there’s not much going on here, it all smells ike you were nosing a rum diluted in a bathtub.

Palate – More of the same, really. No sting, no serious heat. A watery, vaguely rummy spirit that might even be sweet. Light – extremely light – fruit notes and a bit of sugar.  Coconut essence, vanilla.  Not much else.  It’s warm on the tongue; perhaps I could even say “spicy” — were I feeling either sensitive or generous. None of that translates into any kind of taste profile worth mentioning, unless it’s dead lilies.

Finish – Short, warm neutral floral infusion with a pear thrown in.

Thoughts –  Big yawn.  This is a rum that is absolutely not missed by anyone and should be left on any shelf or auction where it appears. Even with my despite for some modern and cynically made American rums, what they do now is worlds removed from, and better than, this “rum” … which I now need another rum to wash out of my mouth so I can get a real buzz on and maybe try to forget its unrelieved tedium.

(65/100) ⭐½

Havana Club 3 Year Old Cuban Rum – Review

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Sep 262022
 

The Havana Club 3 Year Old Cuban rum (the one distributed by Pernod Ricard) is a delicately light cream shaded spirit, and one of those workhorses of the bartending circuit, much loved and often referenced by drinkers and mixologists from all points of the compass. That it’s primarily utilised in making mojitos or daiquiris and other such cocktails in no way dampens the enthusiasm of its adherents, with only occasional grumbles about access (by Americans) and how it may or may not compare against the Selvarey or the Veritas (Probitas) or any Jamaican of one’s acquaintance.  

It’s been around almost forever, and if it was more versatile might even have made Key Rum status. However, as various comments here and here make clear, the consensus of opinion is that it’s best as a mixing rum (when not dismissed as being “only a mixing rum”).  It bypasses the single barrel high proof ethos of today and remains very much was it always was, a blended rum that’s molasses based, column-still distilled, aged for three years in white oak, released at 40% ABV, and all done in Cuba. I gather it sells well and has remained a staple of cocktail books and bars both private and commercial.

When nosed it’s clear why the opinions are what they are. It smells quite creamy, but does have some claws. Aromas of vanilla, coconut shavings, almonds, and leather are there, and it’s the developing tart fruit – red currants, tangerine rind, unripe apples – and citrus that are its signature and which everyone comments on. I don’t find the citrus particularly heavy or overwhelming, just enough to make themselves felt.  Overall, the nose is pretty much what I would expect – light, crisp and a bit weak.

The palate is somewhat more interesting, though it does start off as sharp and astringent as a Brit’s sense of humour. It feels a bit thin and the flavours need effort to tease out (that’s the 40% speaking). The citrus is more pronounced here, as are a few bitter notes of coffee grounds, tannins and toasted chestnuts. These are balanced off by vanilla, a lemon meringue pie and an oddly evocative wet hint of steaming air after a rain in the summer. At all times it is light and very crisp and could even have been an agricole were it not for the lack of the grassy herbals.  And a comment should be spared for a delicate, short, dry and surprisingly smooth finish, even if it doesn’t bring much to the table beyond those notes already described above.

Clearing away the dishes, then, the HC 3 YO has its strengths and plays to those and stays firmly within its wheelhouse: ambition is not its thing and the rum doesn’t seek to change the world. Personally, having sipped it solo and then had it in a mix (I’m not a cocktail making swami by any stretch, so that duty is Mrs. Caner’s, because she really is), I think that while individually the elements of nose, palate and finish seem to be at odds and growl at each other here and there, in aggregate they cohere quite nicely. By that standard, it’s really quite a decent piece of work, one that deserves its “bartender classic” status….though to repeat, a neat pour is not really its forte, or my own preference in this instance.

(#938)(78/100)

Other notes

  • My thanks to Daniel G, a co-worker in my part of the world (which I can’t specifically identify for obvious reasons), who spotted me a generous sample from a bottle he had.

1423 S.B.S. Antigua 2015 7 YO High Congener Rum – Review

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Sep 142022
 

Based on really really true events, which may or may not be factual….

“A column still can produce this!” smirked Indy as he poured me a generous dram of the seven year old SBS Antiguan hooch and handed it over, daring me to refuse and making sure my head was bowed and cap reverently doffed. I imagine he would not have been displeased with some genuflection, so chuffed was he – and others – with this rum.  

I considered my glass carefully, pen poised over the famed Little Black Book of Tasting Notes, trying to focus yet also look everywhere at once, because I was in the basement bar of The Proofing Room in London, there was a lot going around me at the same time, a ton of rum chums were in attendance, and the rum was quite a handful to unpack at short notice.

I had landed in the UK a few hours before (two hours late), scampered to my fleabag hotel, dumped my stuff, ran over the road to TWE to get some tasting glasses (shout out to Kelvin who was super helpful and fun to hang with in the short time I had there), then back out to meet the my vagrant itinerant friend Richard Nicholson (of NZ Rum Society fame) at the Black Parrot rum bar, and then, after sampling five or six rums, we high-tailed it over to the ‘Room where Kris Von Stedingk was magisterially holding forth on the new 2022 range of rums released by the Danish outfit of 1423. I was out of breath even before sidling in.

The joint was peppered with Visiting Royalty of Rum Geekdom: Dan Greifer was tending bar, Andrew Nicolls was feverishly making daiquiris with rum from his own brand of William George, Kit Carruthers of Ninefold was soaking up info and a glass with equal gusto, Keegan Menezes was down at the back, Indy and Jazz Singh of Skylark Spirits darting around making sure everyone had a charged glass, Vicki Ilankovan of Sated Online was mingling with her trademarked vivacity and energy, while others were calling hellos and pressing the flesh from all corners of the bar. And as Kris was in fine form with his presentation and we were derailing his spiel, Richard and I guiltily avoided his disapproving glare and snuck down to the back where the hoods huddle, and set up shop there.

I was glad it was the Antigua I started with, because that island’s distillery has been making great strides in its own experimental small batch production, dating right back to the work they were doing with the sherry cask edition back in 2016.  What I had here was a rum they sold to 1423 – that Danish outfit, you’ll recall, which is part owned by Josh Singh, the benevolent buddha of badass we left at Paris’s Maria Loca bar in 2019 but who went AWOL for this one. Antigua Distillers not only produced the subject of my very first review (the 1981 English Harbour 25YO) but has a new high-congener, full-proofed rum of its own that is supposedly off the scale and which I’ve been lusting after ever since it was released. This rum was one of its progeny.

I tried to listen to Kris rattle off the specs for the rum because he was an interesting and engaging speaker, but the serious rum convo (i.e., the “party”) in my corner was so loud (which was all Richard’s fault, I swear, the guy is just so noisy!) that I could barely hear him, and evidently Kris couldn’t either because he shouted at us to pipe down in best Ratzo style — “I’m workin’ here!” — so he could keep with the program and inform the populace and maybe sell some damned rum. We all flipped him the bird and shouted cheerfully ribald insults, then shut up. I started nosing, and then scribbling. Even at play, the ‘Caner has to work sometimes, alas.

The nose of this kinetically powered 64.9% ex-bourbon-barrel aged rum was aromatic to a fault, and demonstrated once again that well assembled column still rums can be the equal of any other kind (even if just one barrel’s outturn).  It smelled of vanilla ice cream, bubble gum, strawberries and an amazingly pungent mix of both light and heavier fruits like watermelon, green apples, grapes, peaches, and plums.  Into this was interspersed more neutral aromas of bananas, pears and papaya, and a sort of rich whipped cream that would drive a cat to ecstasy. Even with the distractions of more rums, more mixes and the loud hum of conversation, I was able to appreciate a real mastery of the craft with what came out of that bottle.

All this went into the Book with some haste, because things were moving fast, and the bar surface in front of me kept filling up with more and new glasses that had to be guarded from the potential depredations of light-and-sticky-fingered rum enthusiasts (we are not known for respecting the finer points of personal property when it comes to the good stuff). Andrew, enthusiastic as anything, kept making more William George daiquiris (which were really good — but even a tippler as practised at pilfering as Richard had trouble keeping up with the rollout), and because Kris was moving smartly along with his presentation, Jazz and Indy continued bringing more and more SBS rums to us back-bench louts. Brazil, Denmark, Jamaica, Venezuela, Guyana, French Antilles…we had a minor United Nations of Rum going on here. Every time they poured another sample — which joined its partners on the countertop in front of me in an ever-expanding lineup —  they observed how slow I was going, and regarded me with the sorrowful disappointment of skilled guilt-trippers – “What, Lance, is what we’re doing here not good enough for you?” “You don’t like SBS any more or what?” and (more cuttingly) “Eh eh, bai, I thought you were a pro, man!” (that stung).

I hastily concentrated on moving on to the taste, and here I must simply observe how vibrant and alive the rum was. Sharp — of course it was — and hot, yet that dissipated quickly, and the tastes were at all times there, thrumming, compelling, well defined and completely solid. And there were lots of them. Tart fruits notes of soft yellow mangos, soursop, ripe gooseberries, strawberries, dark cherries and almost overripe pineapple started the party off. These were balanced by nutty flavours combined with unsweetened chocolate, caramel, vanilla, cinnamon, coffee grounds and even a touch of herbs and spices (dill and cumin). Under it all was bananas and the creaminess of a sweet caramel latte which segued beautifully into a finish of epic duration, redolent of the sweetness of sugar cane, the muskiness of caramel and molasses, and the slight bitterness of freshly sawn lumber and ground coffee beans.

What’s amazing about the rum is how well it sips, even at that dramatic proof point. There’s no straining for effect, no sense of extra ageing or esterification added for your edification, no vulgar “let’s whip this out shall we?” backdam bragaddocio of codpieces compared (this sort of thing is left to visiting rum chums in seedy rumbars). It’s an astounding, amazing, astonishing rum, one where the initial experiments I tasted all those years ago seem have come to a kind of glorious fruition. I know the distillery has its own branded rums, ramped up, beefed up, torqued up, squirting esters and proofage in all directions, and I’ve been after those for ages.  Until I get one of them, however, this will be a more than adequate substitute. 

It was with some regret that I moved to other rums in the SBS’s lineup for the year – yet for the remainder of my time at the bar I kept a glass of this thing running, and eventually considered it the best of the lot, when it was all over. We laughed and talked and discussed rums and had a whole load of fun dissing each other, and finally the whole thing devolved into a raucous party and jam session which was then relocated to Trailer Happiness after we got chased out of the Proofing Room. Yet I remember this rum so well, even without the tasting notes.  It showed that English Harbour’s Catch of the Day rum from 2018 which I had also enjoyed and continue to regard as an underpriced steal, had been no accident.

So, to wrap up this overlong “review” let me sum up for those who like it brief. SBS’s 7 Year Old 2015 High Congener Antigua rum is frikken’ phenomenal and I’m just annoyed with myself for not grabbing the damned bottle out of Indy’s hands when I had the chance. He might have decked me, and maybe I would have left the bar with head held high and feet held higher…but man, it would have been worth it to get this thing.

(#937)(91/100) ⭐⭐⭐⭐½

Other Notes

  • Initially, based on the lack of disclosed detail on the label and the product sheet, I thought this was not a high congener rum but after the first posting, both Joshua and Kris came up to confirm that yes, it was. “There was no particular reason” for the oversight, Josh said, but my money is on simple forgetfulness, because no sane marketing guy would leave such a juicy tidbit out.  So anyway, I went back and changed the post a little and amended the title to make mention of the fact.

Takamaka Overproof Rum (Seychelles) – Review

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Sep 122022
 

As I remarked in the review of the Damoiseau 2009, there is an emergent trend for agricole rhum makers to make their white rhums stronger. This boosts flavours and intensity and makes for a drink or a mix that has the kick of a spavined mule, and because the rum is unaged, you are getting hit with all those enormous sweet grassy and herbal agricole-style tastes. That not only wakes up a Ti-Punch (or anything else you chose to add it to) but supercharges it.

To some extent I think that this trend is meant to capitalise on the success of the high ester Jamaicans like the Rum Fire, Rum Bar, Wray & Nephew Overproof, together with the realisation by various rum makers (who previously just went with lighter whites) that such unaged rums – whether from cane juice or molasses – can be both stronger than the standard and way more exciting…and still people would buy them. 

One such rum comes from the brand of Takamaka Bay out of the Indian Ocean islands of the Seychelles, which is a distillery founded in 2002 (it’s actually called Trois Frères Distillery), and from the beginning made rums from both cane juice and molasses. Their initial lineup had a brawling cane juice blanc which was in fact stronger than others available at the time (it was 72% ABV), and which for some reason they discontinued by the early 2010s.  They replaced it with this one, three proof points lower and fully from molasses, for reasons that are obscure and may have to do with their major rebranding push around 2013-2014. It is part of their low end “Seychelles Series” of rums which includes infused, spiced and tinkered-with rums for the bar scene.

Now you would think that the producers of an overproof Wray-slaying-wannabe, which of course this aspires to be, would make every effort to ensure its product is packed with flavours of a fruit and candy shop and if it felt like being bellicose, pack itself with a nose the envy of a rutting troglodyte’s mouldy jockstrap. I stand here in front of you saying, with some surprise, that this just isn’t the case. The nose starts off okay, quite spicy, with notes of white chocolate, almonds, soy milk, creamy unsweetened yoghurt.  Then it adds a bit of grass and cumin, a shaving of zest from a lime or two. A pear, maybe two, some papaya. But that’s about it. The rum is so peculiarly faint it’s like it would need to stand twice in the same place to make a shadow.  This is an overproof? It’s more like slightly flavoured alcoholic water, and I say that with genuine regret.

Regret or not, this light faintness dominates the palate as well. It feels quite delicate (though always spicy – the effects of that 69% do not entirely vanish), yet somehow feels less, tastes less, smells less, not just in terms of intensity, or power to originate tectonic plate movement in your face – but in the aggregate sensation. There’s so little coming at you. You get alcohol, vanilla, cream, pears, swank, and that’s if you’re lucky. A touch of lemon zest. Maybe a flirt of licorice, some salt, a light cream cheese on wonder bread. And that’s all. The finish tries to redeem that by being long, dry, coughing up notes of light fruits (pears, Thai mangoes, white grapes), but alas, not enough to save it. For an overproof at this strength, we definitely have a failure to communicate.

Whatever the motivations or economic rationales were for switching the original overproof (which I rated 84 points) from cane juice to molasses, dropping the proof and simplifying the blend, my personal opinion is that Trois Frères might want to rethink that, and maybe even re-tinker. The rum is a disappointment for fans of the company which has other expressions of lesser proof that are really quite good and sells bulk rum abroad which is sometimes even better. It lacks serious tastes for something so strong, it provides no oomph to enthuse the barkeeps and mixologists who are looking for original expressions to enhance their creations, and no incentive for casual drinkers who’re looking for a unique profile. I’m no doomsayer, but I do believe that if something isn’t done to up this rum’s game, it might just arrive DOA and expire in obscurity…and that’s a shame, not least because I didn’t come here to write obituaries.

(#936)(75/100) ⭐⭐½

Other notes

  • The rum continues to be made on a column still, from molasses. Its predecessor was from cane juice and I always suspected it had a touch of pot still high ester juice sneaked in.  I had no such feeling here, obviously. The company website states that the current 38% “standard” Blanc does indeed have some of that pot still distillate added to it.
  • A biography of the company, last updated in 2021 can be found here.
  • The label has changed from the original 72% version, and its lesser-proofed successor which had a big “69” front and center on the label. I think this version was begun around 2020. The word “Bay” was also dropped from the labelling at around this time.

Bacardi Añejo “Cuatro” 4 Year Old Rum – Review

 4 Responses »
Sep 082022
 

The Bacardi Añejo “Cuatro” hews to all the markers of the long-running Gold and Añejo variations upon which its distillery’s fame rests.  It represents Bacardi in fine style, and those who pay the twenty five dollars or less it costs will find their comfort zone is well tended. Because, while it is a blend of mostly four year old rums (with some five and six year old rums mixed in), column still origin and filtered after ageing, the fact is that it represents the standards set by rums of yesteryear while positioning itself as an entry level almost-premium of today. Yeah…but no. There is not enough that’s original here.

Which is not to say it’s not pleasing by itself, within its limits, just that it has to be approached with some care, as it’s light to begin with, so the entire profile bends towards the subtle, not the club in the face. The nose, for example, is warm and gentle as befits a 40% light Cuban-style rum. It faithfully hits all the notes that made Bacardi famous – light caramel, cloves and brown sugar, some sharper tannins, tbacco and leather, interspersed with softer hints of banana, vanilla, green grapes, and perhaps some lemon and camomile tea thrown in.  Easy sniffing, gentle nosing, very pleasant, no aggro, no worries.

The same profile attends to the palate, which begins with some spiciness, but of course settles down fast.  It’s a bit rough around the edges – the dry and sharper woody tannic notes don’t mesh well with the leather, aromatic tobacco and unsweetened caramel – but overall the additional vanilla, citrus and banana tastes help it come together.  Some notes of black tea and condensed milk, a slight creaminess and then it’s on to a short, breathy finish that drifts languorously by, exhaling some sweet coffee and chocolate, a touch of molasses and freshly sawn lumber, and then it’s over.

To some extent the tasting notes as described say something about the pit of indifference into which the rum has fallen since its introduction. The issue is not that it’s good (or not), just that it’s not entirely clear what the points of it is. The gold or añejo of years past filled its duty admirably without going for an age statement, so why release the Cuatro at all?  Because it could eke out a few extra dollars? 

Summing up: the rum is okay, but in trying to be all things to all drinkers, falls into the trap of being neither great mixer not recommended sipper, being unsuited to fully satisfy either. For example, the filtration it undergoes removes the bite of youth and something of the biff-pow that a good mixing rum makes, and if that’s what it is, why not spend even less and go for the blanco or other even cheaper options? And at the other end, the age is too young to enthuse the connoisseur looking for a sipping rum – for such people, rightly or wrongly, sipping territory starts with rums older than five years, even ten…not four. 

Had Bacardi boosted the rum a few more proof points, aged it a bit more, then they might actually have had something new, even innovative — but rather than show a little courage and diversify into the bottom rung of premiums, Bacardi have copped out and played it safe. Since the Cuatro is not completely anonymous and does display some character, I suppose taken on its own terms it sort of kind of works — so long as you know and accept what those terms are.  I don’t, and couldn’t be bothered to find out, so it doesn’t work for me.

(#935)(76/100) ⭐⭐⭐

Opinion

These days, Bacardi rums just can’t cop a break. Ignored by most serious rum folk, relegated to consideration as a supermarket shelf filler without distinction, they are deemed bottom feeders that have corrupted the innocent palates of whole generations of broke and brainless college students and made them switch to whisky. Bacard’s very ubiquity and massive sales disguise their “good ‘nuff” quality, and have been behind its inability to be taken seriously in the modern age.  From once being seen as the pinnacle of rumdom in the 1950s and ‘60s, the spiritous peak to which all wannabe rum distilleries aspired, the rums of the company have fallen to “commodity” status, while a decade’s worth of young and nimble indies and micro upstarts have taken aim at it and started to chip away at the edifice.  And you’d better believe that just about nobody even bothers to rate (let alone review) their rums without an occasional scoff and guffaw. That’s what selling more cheap rums than just about anyone else on the planet gets you.

Which is not to say that Bacardi is in any danger of losing the coveted space on or near the top of the sales heap. The shyly accepted subsidies (“oh no, we really can’t, really….oh well, but if you insist…”) that are funnelled to them in the land of purportedly meritocratic capitalism via enormous tax breaks and the despised Cover-Over Tax, ensure that when a Bacardi rum goes up against any other of equivalent stats, the Bat will be orders of magnitude cheaper, even if it is of no more than equal or lesser value.

Bacardi rums have just about always been light column still blends (with some pot still juice of unknown amount in the mix). The company has never really gone the full-proof limited-release route (the 151 doesn’t really count and is in any case discontinued), and while they dabbled their toes into the water of the indie bottling scene, it made no sense for them to do it if they couldn’t do it at scale – which they won’t, for the same reasons DDL more or less gave up on the Rares…the margins were too slim for volumes that were too small. Even the hyped special editions like the Paraiso didn’t break any seriously new ground – sure they were good blends, but to my mind there was nothing that wasn’t available elsewhere for less, and that 40% and the NAS? Today’s customers will not blow the money those cost on a product like that – they’re going after the boutique market, an area that I maintain Bacardi has never managed to successfully break into.

Except, in a way, they did try, with the trio of aged expressions of which the Cuatro is the youngest.  To my mind, even with my rather dismissive tasting notes, these three rums – the Cuatro, the Ocho and the Diez – are among the better budget-minded rums the company makes. They lack the anonymity of the superior, the blanco, the gold or the dark (or variants thereof).  They’re priced reasonably to move, and they have that veneer of true ageing about them.  Given the lack of any ultra-aged high-proofed rums out there made by their company, these might be the best we can expect from Bacardi for a while.

 

Damoiseau Rhum Vieux Agricole Millésime 2009 7 YO – Review

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Sep 052022
 

The French island rum makers take ageing in a slightly different direction than most of those elsewhere in the world. A normal Caribbean distiller (actually just about any from anywhere), will take a rum and age it and then issue a blend of X years, and then progressively older ones, year in and year out, with the occasional special edition thrown into the mix. You never know from the main line of El Dorado rum, for example, what year any of them came from, since that’s unimportant – the age is. Ditto for others like Jamaica or St. Lucia or South and Central America, who for the most part follow “the age is the thing” principle for the well-known series of rums they issue. If they release a vintage year, it’s mostly something of a one-off, and even there the age remains the real selling point (if the limited outturn isn’t). 

Not so the guys from Martinique and Guadeloupe and Reunion. There, the idea that some years’ harvests or distillates are simply exceptional has long been an article of faith, and this is the basis for their own vintage releases, called millesimes. There, the age is not completely irrelevant but of lesser significance when compared to the specific year – and where that age is mentioned it’s usually in fine print, and it’s the year of distillation which gets the headline treatment and the Big Font. Which is why Clement’s 1952, 1970 and 1976 vintages are famous but you’d be hard pressed to remember how old any of them is, and ditto for the XO which is a blend of all of them.

The additional quality that makes the modern crop of such millesimes so outstanding (i.e., aside from the perception that the year of origin is so special, and what ageing they do get) is the gradual increase in the proof point at which they are issued.  Back when agricoles were just becoming a thing and in the decades before that when only known on the islands and France, the ABV of 50% — give or take — was a de facto standard.  Nowadays we’re seeing more and more really high proofed agricole rhums topping that by quite a margin, and they’re not only the whites, but aged expressions as well.

A good example of all these concepts is the subject of today’s review: a Guadeloupe rhum from Damoiseau, the millesime 2009, which comfortably hoists a large spiritous codpiece of 66.9% and whose age is mentioned nowhere on the label but is 7 years old according to all references. I’m seeing more and more of these heftily aged brawlers, and only rarely have I found any that stunk – this sure wasn’t one of them, and while the rhum does seem to be somewhat polarizing in the reviews I’ve read, me, I thought it was great.

Consider how it opens on the nose: admittedly, it’s very spicy, very punchy and doesn’t play nice for the first while. Some suggest it be tamed with some water, but I’m too witless for that and masochistically go for the full experience.  Once the fumes burn off it wastes no time, and lets loose a barrage of aromas of rich tawny honey fresh from the comb, flambeed bananas (with the wood-flames still licking up), caramel, bitter chocolate, coffee grounds. And this is before the fruits come in – tart gooseberries, mangoes, green grapes and greener apples, vanilla.  A combination of tart and sweet and musky, infused with cinnamon and cooking spices in a rich and sensuous amalgam that Mrs. Caner would likely swoon over.

As would be no surprise in something this highly proofed, the rhum displays a solid and almost fierce pungency when sipped. The agricole notes come out to play now, and one can taste sweet sugar cane sap; vanilla, pears, more of that burnt-wood-flambeed-banana vibe…and bags and bags of fruits. Pears, watermelon, ripe Thai mangoes, papaya, were the high points, with pastries coming up right behind – apple pie, honey, vanilla, cinnamon, cumin, rosemary, and as if dissatisfied that this still wasn’t enough, it added coffee, cardamom, and french toast (!!). Closing off the whole experience is a finish of real quality – it is long, surprisingly soft, fruity, creamy, redolent of spices, lighter fruits, sugar cane sap and a jam-smeared croissant still hot from the oven.

This is a rhum that I could go on tasting for an entire evening. As it was, I lingered over at the stand at the TWE Rum Show with Chetan of Skylark and the vivacious Clementine of Damoiseau, pretending to chat and admiring Chetan’s virulent blue shirt (which he insisted I mention in my review so…) while sneaking a second and third pour when I hoped they weren’t looking.

The strength is part of the quality of course, but I honestly believe that even if it was released at a more acceptable (i.e., lower) proof point, this is a rhum that would have succeeded like a boss.  The flavours are fierce and distinct and none jar or clash with any other.  The rum tastes completely solid and is a drinkable advertisement for the skill of whoever blended the thing.  It lasts a good long time, it’s not at all savage, and possesses such a gradually unfolding complexity, such a multitude of aromas and tastes, that you just want to take your time with it and keep it going for as long as you can.  I may not always agree with the millesime approach to rum making but when it works as well as this one does, it’s hard to fault the reasoning … and even harder not to buy a few bottles.

(#934)(89/100)

Other notes

  • Although I was and remain enthusiastic, take my opinion with some caution.  Marcus over at Single Cask despised it to the tune of 69 points in January 2021, though on Rum Ratings, four  people gave it a solid 9 (oddly, the standard proofed 42% version was more contentious, with five commentators each giving it a different score ranging from 4 to 10). On the other hand, The Rum Ration rhapsodized in 2020 that it was “one of the best rhums” he’d ever tried, and Alex Sandu of the Rum Barrel in the UK — a notoriously hard marker — gave it a rousing 89/100 in late 2019. It will come down to your personal taste profile, to some extent.
  • There is a 42% version of this rum with pretty much the same label. As far as I know it is simply a reducer version of this one.

Key Rums of the World – Havana Club Selección de Maestros (Cuba)

 1 Response »
Aug 222022
 

There are several worthy candidates for the claim of being the first one from Cuba. Havana Club 7 YO has been a really strong contender based on ubiquity and price, and the Santiago de Cuba 12 YO was also in the running for the same reasons.  When one considers that the core criteria of the series is the Three ‘A’s – Affordability, Approachability and Availability – it would seem a slam dunk to say the HC-7 should get pride of place.  Even the Havana Club 3 YO has had its adherents, though eventually I eliminated it based on several tastings and for its focus in the mixing circuit rather than it worth as a sipper. But the moment, there are several reasons why I feel the Selección de Maestros gets the nod for the first Cuban rum instead of the obvious choice, and ask you to walk with me on this one.

To begin with, it almost equals the HC7 in availability: over the last ten years I have travelled frequently and found the Selección in just about every airport and bar and spirits shop which I have passed through. Though America’s futile Cuban embargo remains in place after fifty years of failure, one can now bring rums from Cuba into the country as an individual, and it is gradually becoming known as one of the premiere Cuban rums, and classed as a premium product there and elsewhere. Since becoming widely available in the UK and Europe and elsewhere in the mid 2010s when it replaced its predecessor the Havana Club Barrel Proof (which I thought was really good as well), it has made a reputation for itself as one of the best Cuban rums outside of the special and limited editions premiums. There is hardly a discussion about Cuba’s best rums that doesn’t bring it up.

Initially the rum surprises with its restraint.  At 45% ABV one expects somewhat more bite and aggressiveness on the nose (especially first thing in the morning), yet overall it is calm and unhurried, and as firm a no-nonsense nanny waking up the kids. It smells of sweet butterscotch, vanilla, some lime leaves and light breakfast spices.  It retains a clean and crisp profile, redolent of olives, a slight bitter saltiness of old leather, and traces of molasses, caramel and brown sugar, together with a touch of coffee grounds.

Most reviewers who have run the rum through its paces seem to agree that if one excludes price, the Seleccion is simply one of the best rums in HC’s stable.  On Rum-X it pips the 7YO by an aggregate of 3 points (71 to 68 as of this writing) and the gap is even wider in Rum Ratings with its longer history, where, of some four hundred respondents, ¾ rate it 7/10 or better (while the Seven gets more ratings, but fewer “high” points). The Fat Rum Pirate scored it four stars in 2014, Rum Gallery 8/10, and in a more recent review, Alex over at the Rum Barrel gave it 73/100 (about 86 points on my scale). 

As a matter of historical and topical interest, the Seleccion rum is not that faux Havana Club made by Bacardi for sale in the US.  That brand – a bastard offspring created by the appallingly careless lapse of the “Havana Club” trademark by the Arechabala family in 1973 – is a copy of the original, and made in Puerto Rico. This one is a true Cuban product, made on the island: it is distilled from molasses and run through a column still before being set to age, and this is where the skill of the maestros roneros comes into play, because here the rum goes through a triple ageing cycle. The first round of ageing to transmute the aguardiente 2into an aged rum then the second round of ageing in used oak barrels (the exact ones used remain unclear) and then the roneros get together like elephants sniffing the wind, chose the best of those and blend them to be aged a third time in new white oak barrels for a quick burst of new flavours to round out the profile.

On the palate the rum is tawny (if that colour could describe a taste). Light white chocolate with almonds, citrus, pears, leather and coffee grounds are the first tastes one gets, a fascinating melange of sweet, sour and salt. The fruits take on more dominance at this stage: raisins, kiwi fruits, papaya, melons, figs and prunes, an interesting combo of both light and fleshy fruits.  Yet at no stage do the tannins quite disappear and they balance off these other notes quite well with some molasses, licorice, peanut butter and brine, never enough to spoil the experience. It all leads to a smooth, tasty finish that combines all these elements into a spicy, tasty conclusion where the most remembered notes are leather, smoke, salt caramel ice cream and some orange zest.

Based purely on how it tastes, sips or mixes, I have to give pride of place to the Seleccion as one of the key flagbearers of the Cuban pantheon, and regret it not a bit. This is just one of those times when I have to concede that going a bit upscale — instead of sticking with the objectively safe choice dictated by the numbers — is the way to go. It’s especially the case when one tries the Seleccion in conjunction with others of similar type: the quality is self evident and just shines through and sometimes the comparison is as stark as night and day. 

Most likely some will note that the cost should disqualify the rum from serious consideration, and that’s a reasonable criticism for a Key Rum, which claims to represent a more egalitarian perspective of value for money, not being a “great” or “classic” ultra-aged legend of a rum with a three figure price tag. The difficulty I have with blindly applying the letter of the restriction, however (even if it’s my own), is not only staying within the spirit of the rules generally, but in the specific definition of what exactly premium or high priced means in this instance.  An average American who may get a 1.75 litre Bacardi rum of good quality for the unconscionably subsidised price of less than twenty bucks, would perhaps consider a premium to start anywhere above $25, and an ultra-premium at twice that.  A European with more access and more indie bottlings on hand (all of which cost more) might consider fifty euros to be a starting point. A rich retiree, or a freshly minted (and unemployed) uni graduate would have completely different monetary criteria, as would most of us.

So that is why, here, I argue that every once in a while we have to bend that rule, go a little higher, spend a little more, in order to get something of real quality.  In a world where “free” seems to be the order of the day – free internet, free social media, free samples, free reviews – it’s sometimes forgotten that real value costs something. It pays for the labour of people who provide that service or that good, and cannot always be just given away. The Havana Club Selección de Maestros is a truly premium rum that tastes truly good, but doesn’t cost a truly premium sum…just a higher one than usual. In the opinion of this reviewer, that extra price translates into a lot of extra premium, and shows, perhaps, that not all rums — whether or not they call themselves premium — can be reduced to or by something as cold as numbers.  Sometimes, it’s more about the experience, and here, that experience is wonderful and a reason as good as any and better than most, to call it one of Cuba’s contributions to the Key Rums of the World.

(#932)(86/100) ⭐⭐⭐⭐

Other notes

  • My thanks to Dawn Davies of the Whisky Exchange in London, who spotted me the bottle of this and the 7YO which I was able to try side by side to effect a true comparison at the 2022 Rum Show. I still owe her for both.
  • The rum is a blend of rums between 8 and 15 years old.
  • The labels have changed over the years but no full scale reformulation has taken place between batches.  Some argue the taste is similar to the original Barrel Proof, as is the production methodology.

Bristol Spirits Venezuela 2010 12 YO Rum – Review

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Aug 082022
 

Long time readers of this site will know something of my movement away from softer Spanish/Latin style rons over the years. There’s nothing particularly deficient about many of them (only some), and I have a soft spot for quite a few.  It’s just that I find most quite unadventurous, occasionally boring, sometimes added-to —  though of course they all have their adherents and supporters who buy them and keep the distilleries humming. At most, one can cast aspersions on their escutcheon with matters having to do with disclosure and/or adulteration, something which companies like La Hechicera and Dictador out of Colombia, Malecon from Panama and Mombacho out of Nicaragua (there are several others) have often been the target of. That does not mean, however, that they’re all bad, and it would be a mistake to tar them all with the same brush of indifference and despite.

These thoughts occurred to me because I was forced to take an honest look at what these too-often mild-as-milkwater rums could do when done well, when I tried one that Bristol Spirits — one of the more venerable of the modern independents — had sourced from Venezuela.  The exact distillery it comes from is something of a mystery (more on that below); and it is a column still, molasses-based spirit, aged 12 years in refill American oak (ex-bourbon and in both Venezuela and Europe), un-chill-filtered, unadded-to and released at a robust 47% ABV…which I suggest is somewhat uninspiring and which Bristol calls “just about right”.

They may be on to something there, because frankly, there is little to find fault with.  The rum is crisp and tangy, with aromas jumping all over the map: initially quite fruity with scents of lemon meringue pie, pineapples, unsweetened yoghurt, bananas, it switches over after a few minutes and presents light caramel, vanilla, flowers and is light enough to present almost as an aged agricole-style rhum. It’s apparent simplicity belies an under-the-hood level of complexity I must confess to not expecting (which may be why John Barrett, Bristol’s owner, was smirking the entire time as I tried it).

Nose is one thing, though: and many rums of real olfactory promise falter and die on the palate.  At 47% this is reasonable sipping territory, which is to say, it won’t try to defenestrate my tongue.  Here, it must be conceded that the rum succeeds very nicely.  It has a good mouthfeel; it’s tangy and a little sour, yet with a solid underpinning of caramel and chocolate oranges. Ripe Thai mangoes and peaches are in evidence, some light fruit, and here again, it feels like a firm and slightly deeper agricole rhum, musky, a bit tannic, slightly sweet.  An interesting amalgam, all summed up by a shortish finish that showed off a last flirt of salt caramel ice cream with fruit bits sprinkled on top, a touch of light brine, some flowers, and it is over way too quickly.

So let’s talk a bit about Bristol, one of the stalwarts of the indie bottling ecosystem, a small company run by one man, John Barrett (he has recently brought in a young man, his son-in-law, to help run things). Bristol was established as far back as the 1990s, at the dawn of the modern rum renaissance, and if you really are curious, the Boys of Rumcast did a great interview with the man just a few weeks ago. Bristol Spirits, along with Renegade and Rum Nation, were the first indies I came into contact with that showed me the directions rum could go, and one of my best memories of the early rums I tried and wrote about, was the terrific PM 1980 25 year old that almost converted a dedicated single-malt lover to rums on the spot.  Bristol Spirits has faded from popular acclaim somewhat over the last five years or so, as new, young and aggressive little indies from all over Europe claimed market share and eyeballs of social media, yet they never went away, and their bright and simple labels have been a fixture at many a rumfest where I skulked around, and I’ve never actually had a bad one from the stable.

Bristol buys barrels like everyone else, trades them and exchanges them and sources stuff here and there, does some tinkering, blending and ageing of their own, holds on to stock they like, bottles stuff they think is ready. With respect to this Venezuelan rum, in my opinion, they hit the sweet spot, because it’s very ready. 

This is a rum that defies expectations (especially mine), and is one of the best Latin/Spanish heritage-style rums of my recent memory – in fact, it forces a reconsideration of what these distilleries can do, if juice like this becomes the norm rather than the exception it currently is. The strength is near-perfect, the notes shimmer in simple harmonies that speak of subtle and elegant arrangements which you can almost, but not quite, sense. There’s not a whole lot of oomph going on — consider it a serene chamber piece, not a symphony — and the level of complexity exhibited by a Hampden, for example, is not in evidence. Yet somehow it goes beyond all that, and at the end, it works, it tastes great and you enjoy it, and isn’t that what counts?

(#928)(85/100) ⭐⭐⭐⭐

The Distillery

The producer noted on the label is stated as being “Destileria Sofa” which seems straightforward enough, except that you’ll never find a distillery of that name in Venezuela (and believe me, I tried).  Rum-X and various European shops make mention of it – always with respect to this very same rum and no other – and some remark it’s located in the NE of the country.  But that’s all you get.  There’s no mention of the distillery on google, reddit, wikidot or any other resource I can consult…except for one, and so, your intrepid soused reviewer got on to Simon over at Bristol Spirits: he’s the guy who helps me out when Mr. Barrett doesn’t pick up the phone. 

Long story short, it’s a distillery that makes a certain well regarded rum possibly named after a 16th century Carmelite nun, which has an association with Bacardi that prohibits it from using its own name on independent bottlings such as Bristol’s. So something similar to the “secret distillery” which Compagnie des Indes sometimes includes on its label, or how “A Jamaican Distillery” is used on occasion to avoid complications with the useage of a name like Worthy Park or what have you.  Most of the time you’re given enough to work with, as I was, but I’ll respect the confidentiality in print and not come right out with the name.

All that aside, even though permission was given to use the name of Destileria Sofa on the label as the source for the rum, I still don’t actually know what that represents or means or where the name comes from, so if anyone knows any better, or can provide information from Venezuela, feel free to send it along and I’ll add it to these notes.

Other Notes

  • After this review went up, Mads Heitmann, who runs the Danish webshop Romhatten, commented that the rum was tested at 10-11g/L sugar which he later confirmed with Bristol Spirits. If this is so (I have an outstanding email to them) it won’t change the review, which is locked, but it would explain something of the slight voluptuousness and sweetness the rum displayed, even if not particularly unpleasant in any way.

Saint James Brut de Colonne “Bio” 2020 Rhum Blanc Agricole – Review

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Jul 182022
 

To drink the still strength, high proofed “Bio” that Saint James distilled in July of 2020, is to be reminded what a distiller at the top of his game can do without even ageing his product.  Yes, they’ve made the pot still white I was so impressed by in 2019, but to try this 74.2% growler immediately afterwards (as I did) is like running the bulls in Pamplona in one year…then coming back later when all of them had been replaced by a particularly aggressive bunch of wild Kenyan Zebus that had been fed a diet of diced tigers and enough steroids to father a nation. It’s that kind of experience.

Here’s a rhum that ticks all the right boxes, and then some.  It’s a parcellaire micro-terroire rhum made with full attention to organic production methods, run through a column still and bottled as is – no ageing, no addition, no reduction. What you’re drinking is what comes dripping off the still.  It’s fierce, it’s savage, it’s tasty and as far as I’m concerned, the best unaged white I’ve ever tried…until I find the next one.

This kinetic whomp of proof hits you in the face right from the moment you pour the first shot, and so honesty compels me to suggest you give it a few minutes to settle down, because otherwise it bucks like an unbroken wild horse with half a pound of cayenne under its tail. And when you do sniff, its huge: brine, sweet soya sauce, cane sap, wet grass, and not just bags of fruit but whole sacks — pears, watermelon, papaya, guavas, apples, sweet Thai mangoes. It morphs over time and additional smells of iodine, smoked salmon, lemon juice and dill come to the fore, and more lurks behind in a sort of aromatic clarity and force we see all too rarely. 

And this intense panoply continues on the palate as well. That it is lip-puckeringly intense will come as no surprise, and once that is over and done with and one adjusts, the rich parade of flavour begins and the rhum becomes almost soft: it starts with damp earth, brine and olives, continues onto vegetal herbs, grass, dill, rosemary, then becomes clearer and crisper with cane juice, crushed walnuts, lime leaves (a lime cheesecake is what I kept thinking of) and glides to a precise finish that lasts what seems like forever, a finish that is dry, fruity, sweet, salty, overall delicious…and possibly the best rumkiss of my recent memory.

What a magnificent, badass, delicious rum this is. Rums I like or want to get deeper into are usually kept on the go for a few hours: three days later this thing was still in my glass and being refilled, and I was guarding it jealously from the depredations of Grandma Caner who kept innocently edging closer, twitching her fingers and trying to filch some. Everything about the entire profile seems more intense, more vibrant, more joyful and it’s a treat to just smell and taste and enjoy when one has more than just a few minutes in a tasting someplace.  Initially, when I had sampled this rhum at the Rum Depot in Berlin I had been impressed, and bought a bottle straightaway, yet with the time to really get into it without haste or hurry, I appreciated it even more the second time around. 

And it also upstages what I thought were other pretty serious pieces of work – Saint James’s pot still white, William Hinton’s Limitada and A1710’s Brute 66% to name just three. My serious opinion is that the beefcake of “Bio” points the way to rhums we may hope to get in the future; to try it is to be shown one of the most overwhelming, intensely tasty experiences that one is likely to have that year. And believe me, I honestly believe it’ll be worth it.

(#924)(89/100) ⭐⭐⭐⭐

Background Notes

Some relatively new trends in modern rhum-making that this rhum epitomizes, is perhaps necessary in order to place Saint James’s “Bio” rhum in perspective.

One is the micro-terroire parcellaire approach to rhum production, where cane from a single small parcel or field or area of an estate is identified and harvested, and a rum (or rhum) made from that one area. Usually this is an experimental and limited run, meant to show off the characteristics a master distiller feels is characteristic and unique within that small plot of land. These days, most of the work in this direction appears to be coming from the French Island rhum makers like Neisson, HSE, A1710, Saint James and others like Renegade in Grenada, but for my money the first may have been the UF30E, if not the clairins from the micro-producers of Haiti.

This minimalist, small-batch approach also lends itself well to an emergent strain of sustainable, ecologically sound, carbon-neutral and environmentally friendly, organic or “bio” rhum production — which is still in its infancy, for now, yet gaining in importance and credibility. For rums, the term “certified organic” (and its variations) is not a mere catchphrase and marketing gimmick but refers to standard of production that today’s younger consumers take very seriously. Sales are built on such concepts.

And then there is ever-evolving rum-connoisseurship of the drinking classes, which, while once being perfectly happy with rhums and rums topping out at 50% ABV, now seems eager to go to the screaming limit. This leads to the curious (and occasionally amusing) race to the top of the proof pyramid to satisfy such demand, by producers – not all, but some. Ten years ago it was only independents and whisky-making rum bottlers who trafficked in such high ABV rums (151s were exceptions, for other reasons), but in the last couple of years the amount of rums issued north of 70% has ballooned and forced me to re-issue the Strongest Rums list not once, but twice, as new entrants kept getting added.

All of these aspects go into making the “Bio”, and may, as I remarked above, be a harbinger of rhums and rums to come. Cane juice is already considered a way to premiumize and mark out one’s products (high esters and “Jamaican methods” are another), and increasing proof combined with smaller production, limited-edition runs is here to stay.  Maybe they will not go mass market, but for smaller distilleries they can sure boost the margin and the sales in a way the bigger global producers can’t.

Other notes

  • Outturn is 5900 bottles
  • It remains remarkably affordable at around €60
  • Thanks to Dirk Becker and the really superlative staff of Berlin’s Rum Depot for bringing this to my attention and allowing me to taste first.
  • The rhum is edging into 151 territory (75.5%), but by no means is the Brut de Colonne to be considered a Ti Punch ingredient, not least because there’s a lower proofed 40% “Biologique” made and exported for that purpose (and another at 56.5% for the islanders) – indeed, some of the blurbs I’ve seen specifically mention it is to be had for and by itself.

 

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