The Bacardi Añejo “Cuatro” hews to all the markers of the long-running Gold and Añejo variations upon which its distillery’s fame rests. It represents Bacardi in fine style, and those who pay the twenty five dollars or less it costs will find their comfort zone is well tended. Because, while it is a blend of mostly four year old rums (with some five and six year old rums mixed in), column still origin and filtered after ageing, the fact is that it represents the standards set by rums of yesteryear while positioning itself as an entry level almost-premium of today. Yeah…but no. There is not enough that’s original here.
Which is not to say it’s not pleasing by itself, within its limits, just that it has to be approached with some care, as it’s light to begin with, so the entire profile bends towards the subtle, not the club in the face. The nose, for example, is warm and gentle as befits a 40% light Cuban-style rum. It faithfully hits all the notes that made Bacardi famous – light caramel, cloves and brown sugar, some sharper tannins, tbacco and leather, interspersed with softer hints of banana, vanilla, green grapes, and perhaps some lemon and camomile tea thrown in. Easy sniffing, gentle nosing, very pleasant, no aggro, no worries.
The same profile attends to the palate, which begins with some spiciness, but of course settles down fast. It’s a bit rough around the edges – the dry and sharper woody tannic notes don’t mesh well with the leather, aromatic tobacco and unsweetened caramel – but overall the additional vanilla, citrus and banana tastes help it come together. Some notes of black tea and condensed milk, a slight creaminess and then it’s on to a short, breathy finish that drifts languorously by, exhaling some sweet coffee and chocolate, a touch of molasses and freshly sawn lumber, and then it’s over.
To some extent the tasting notes as described say something about the pit of indifference into which the rum has fallen since its introduction. The issue is not that it’s good (or not), just that it’s not entirely clear what the points of it is. The gold or añejo of years past filled its duty admirably without going for an age statement, so why release the Cuatro at all? Because it could eke out a few extra dollars?
Summing up: the rum is okay, but in trying to be all things to all drinkers, falls into the trap of being neither great mixer not recommended sipper, being unsuited to fully satisfy either. For example, the filtration it undergoes removes the bite of youth and something of the biff-pow that a good mixing rum makes, and if that’s what it is, why not spend even less and go for the blanco or other even cheaper options? And at the other end, the age is too young to enthuse the connoisseur looking for a sipping rum – for such people, rightly or wrongly, sipping territory starts with rums older than five years, even ten…not four.
Had Bacardi boosted the rum a few more proof points, aged it a bit more, then they might actually have had something new, even innovative — but rather than show a little courage and diversify into the bottom rung of premiums, Bacardi have copped out and played it safe. Since the Cuatro is not completely anonymous and does display some character, I suppose taken on its own terms it sort of kind of works — so long as you know and accept what those terms are. I don’t, and couldn’t be bothered to find out, so it doesn’t work for me.
These days, Bacardi rums just can’t cop a break. Ignored by most serious rum folk, relegated to consideration as a supermarket shelf filler without distinction, they are deemed bottom feeders that have corrupted the innocent palates of whole generations of broke and brainless college students and made them switch to whisky. Bacard’s very ubiquity and massive sales disguise their “good ‘nuff” quality, and have been behind its inability to be taken seriously in the modern age. From once being seen as the pinnacle of rumdom in the 1950s and ‘60s, the spiritous peak to which all wannabe rum distilleries aspired, the rums of the company have fallen to “commodity” status, while a decade’s worth of young and nimble indies and micro upstarts have taken aim at it and started to chip away at the edifice. And you’d better believe that just about nobody even bothers to rate (let alone review) their rums without an occasional scoff and guffaw. That’s what selling more cheap rums than just about anyone else on the planet gets you.
Which is not to say that Bacardi is in any danger of losing the coveted space on or near the top of the sales heap. The shyly accepted subsidies (“oh no, we really can’t, really….oh well, but if you insist…”) that are funnelled to them in the land of purportedly meritocratic capitalism via enormous tax breaks and the despised Cover-Over Tax, ensure that when a Bacardi rum goes up against any other of equivalent stats, the Bat will be orders of magnitude cheaper, even if it is of no more than equal or lesser value.
Bacardi rums have just about always been light column still blends (with some pot still juice of unknown amount in the mix). The company has never really gone the full-proof limited-release route (the 151 doesn’t really count and is in any case discontinued), and while they dabbled their toes into the water of the indie bottling scene, it made no sense for them to do it if they couldn’t do it at scale – which they won’t, for the same reasons DDL more or less gave up on the Rares…the margins were too slim for volumes that were too small. Even the hyped special editions like the Paraiso didn’t break any seriously new ground – sure they were good blends, but to my mind there was nothing that wasn’t available elsewhere for less, and that 40% and the NAS? Today’s customers will not blow the money those cost on a product like that – they’re going after the boutique market, an area that I maintain Bacardi has never managed to successfully break into.
Except, in a way, they did try, with the trio of aged expressions of which the Cuatro is the youngest. To my mind, even with my rather dismissive tasting notes, these three rums – the Cuatro, the Ocho and the Diez – are among the better budget-minded rums the company makes. They lack the anonymity of the superior, the blanco, the gold or the dark (or variants thereof). They’re priced reasonably to move, and they have that veneer of true ageing about them. Given the lack of any ultra-aged high-proofed rums out there made by their company, these might be the best we can expect from Bacardi for a while.
As an European, I have no clue why Bacardi even exists ;). Basically in every shop you can get a Bacardi, you will also get Havana Club, which defies selling Barcardi in the first place (roughly the same pricing and offer, much more value in the bottle).
That it of course a bit of an exaggeration, it sells, for the mass consumer it’s THE brand that is associated with rum here (along with HC, of course), but had it disappeared completely today, probably nobody would even care.
Actually, a lot of people who buy cheap rums of some quality *would* care. The subsidized price of the rums make it an affordable everyman tipple. Maybe not in Europe where more choice is available, but in North America for sure.
As I mentioned, in Europe HC and Bacardi are like Pepsi and Coca-Cola. Available basically everywhere and usually both in the same shop.
I’m pretty sure there are some fanatic Pepsi and Coca-Cola followers but most people don’t really care and pick whatever stands on the shelves.
With limited availability of Havana Club in the US that might be a different case.
To add to that – Cuatro in Poland costs 17.5 USD, Chairman’s Reserve – 18.8 USD, Havana 7 – 19.2 USD, Mount Gay Eclipse – 20.3 USD, Rum-Bar Gold is 21.2 USD and Appleton Signature Blend sells for 23.3 USD. How does it look in this company?
Bacardi wins hands down with availbility and brand awareness with all of them but HC and that’s it. I’ve been to Edificio Bacardi in Havana and that is such a lovely thing, but the products disappoint.