There’s a sly sort of insouciant Aussie humour at work in the JimmyRum distillery, not the least the name itself. More serious-minded folks would name the company “McPherson’s” or “Victoria Distillery” or some other such portentous title meant to demonstrate respectful gravitas and a profound commitment to the momentous task of distilling top drawer Australian rum. The names of the staff would be reverently listed with their titles, background, experience and commitment to rum, and the whole business would just reek of Ultra Serious.
In place of that we get that playful name, a tongue-in-cheek nod to the founder, a wink at Matilda — the Italian-made hybrid still — and somehow, the word “rambunctiousness” on the front page. The whole ethos of the company and its promo materials has a lighthearted style that reminds me of, oh, Nine Leaves with its ten different job titles all held by one man, or the eclectic bunch of guys from all walks of life in Detroit who make up Doctor Bird.
Maybe being the new kid on the block gives you the leeway. JimmyRum is a very new distillery, established around 2018 in Dromana, a small community just south of Melbourne, and is the brainchild of James McPherson, a former marine engineer. In 2015 or so, after some twenty years sailing the high seas as a Chief Engineer, he decided (initially as a joke) to open a distillery dedicated to rum, a first in the state of Victoria where whisky- and beer-making ops are far more common. His research into the matter took him on a whirlwind 3-month 70-distillery tour of the world after which he bought the biggest still he could afford from Italy (before he had actually done a lick of distilling himself), installed it and ran it in, arranged for casks, sources of supply, tested the results and started making stock to lay down to age (as required by Australian law for it to be labelled as rum).
This “Silver” is essentially an unaged white cane spirit, molasses based, distilled on a hybrid pot still with a thumper and a 7-plate column tacked on (similar to that used by A1710 in Martinique or Sampan over in Viet Nam) rested for three months in stainless steel tanks and then diluted down to 40% to be issued. There’s a 57% “Navy” version that tickles my fancy — a lot! — and which I really want to get to know better, but let’s just stick with what we have for now.
Nose first. Well…that’s different. It starts off with dry cardboard and saline solution, together with new wet paint, and the plush aromas of real fake naugahyde leather in Leisure Suit Larry’s brand new second-hand car (or should that be Corinthian leather?). Let’s call it a new plastic something – shoes, cars, wrappings, whole rooms…that’s what this initially smells like, before settling down to become more normal. At that point whiffs of sugar water infused with crisp and light fruits emerge: watermelon juice, light pineapples, and a bowl of fresh grapes, strawberries and apples in a cold antiseptic kitchen (I know how that sounds). Oh yeah, plus some ginger and very ripe plums.
The palate retains its brininess, though not to any kind of stylistic look-what-I-can-do excess, thank heaven. Here it gets spicy, even sharp, and notes of pumpkin juice, carrot-slushies, melons and papaya run right out of the gate. Light background of the sweeter, tamer fruits, watermelons, pears, that kind of thing. Maybe a pineapple slice (just one). It’s quite robust at 40% and dials in nicely, transitioning to a short and breathy, dry, rather easygoing finish. This coughed up a few final notes of fresh olive oil over toast, ginger, semi-ripe yellow mangoes, and a final defiant touch of sweetish pimento.
This was a white rum I quite liked, though given my personal preferences I think that Navy version would make my 3rd list of Great Whites more easily. It’s recognizably a non-cane-juice rum, has tastes that are distinct and not standard (always a plus when done right) and while I can’t say it screams “Australia!” into my shell-pink, it certainly does the nation no dishonour, and holds its own really well against distilleries far older and with a greater recognition quotient.
“Uncomplicated, unpretentious, and unruly, JimmyRum’s [rums] are distinctive and downright delicious” goes the blurb on Visit Victoria website, and while allowances must be made for a local website punching up a favourite son, overall I can’t disagree. There are 20+ distilleries and breweries in Victoria making (you guessed it) mostly whisky and beer. There’s definitely a place for an outfit like this there too, especially when it boasts a sense of humour, a decent product and a desire to take it to the next level. Almost makes me want to move there and make sheep’s eyes at Matilda.
- As with all the Australian rums reviewed as part of the 2021 Aussie Advent Calendar, a very special shout out and tip of the trilby to Mr. And Mrs. Rum, who sent me a complete set free of charge. Thanks again to you both for enabling my desire to write about Australian rums almost completely unavailable elsewhere.
- Some more technical details: molasses sourced from Sunshine Sugar NSW (Manildra group), one of the last fully Australian owned Sugar producers in Australia. Yeast and fermentation: done in two 5,000-liter fermenters and are temperature controlled to less than 25ºC with an initial Brix of about 19. Unaged: rested for 3 months in stainless steel tanks.
- McPherson’s research suggested a 3-5 year period before any distillery started showing a profit, no matter whether it made beer, whisky, gin or rum. To make cash flow while stocks were ageing and sales built, he added a tasting bar to the premises where people could come after a distillery tour and sample the wares and buy food; sold unaged cane spirit; and dabbled in some indie bottlings like a very well received Barbados blend (future ones from Jamaica, Mauritius and Martinique are planned).
- A JimmyRum Silver – not sure of was this one or an earlier version – won an award for Champion Cane Spirit in the 2021 Australian Spirits Awards.
- A long September 2021 FB interview by RumTribe featured Mr. McPherson as their guest. I have drawn upon it for parts of the company profile paragraph.