When I looked at Moon Import’s middling Jamaica rum there was no background information as to which one of the several Jamaican distilleries made it – but here, since Guyana only has the one, we can move on and start complaining about a separate issue unique to the country, namely, which still does it come from? One can only sigh and acknowledge that a reviewer’s job is never done.
The “Remember” series was begun in 2015 by Moon Imports, an Italian independent bottler formed in 1980 by the Genoese Pepi Mongiardino, a sometime disciple of that grand old man, Sylvano Samaroli, whose business he took over in 2008 when Mr. Samaroli found no-one in his own family to continue the enterprise. The two brands continue to be clearly separated, oddly enough. Like several other Italian distributors, Mongiardino began with whiskies and occasionally branched out into other spirits – cognac, gin, wine, and of course, rums. Nothing I’ve read suggests that rum is a major thing with Moon — and while they have been releasing rums since 1990 in various ranges, most of them from Guyana, they tend to be rather hit and miss. The 1974-2004 30 YO Demerara Sherrywood rum was amazingly fine, for example, but a 23 YO Versailles released a year later was nowhere near that good and thus far I’ve been unimpressed by the “Remember” series, older or newer.
In 2015, when this rum was bottled as one of the four inaugural “Remember” rums, Moon imports had still had not caught the wave of popular fan enthusiasm (as attended Velier, say, or Samaroli). Smelling this column (“patent”) still Demerara rum illustrated some of the issues: it was too weak, and altogether too unremarkable – dusty and fruity, dark prunes, blackberries and pomegranates, plus overripe strawberries, watery pears and a few slightly pungent off notes, about which the best that could be said was at least you remembered them. There was a faint lushness to the aromas, just gone too quickly to develop properly and make a serious impression.
The palate started well, it must be conceded. 45% was and is not that strong or rambunctious, just firm, and the rum presented smoothly enough, dry, with tobacco, wet hay and sherry notes. With a touch of water (added more out of curiosity than necessity) some dates, caramel and ginger were noticeable, and a bit of well-oiled leather, anise and brown sugar. Then, it just kind of faded away into a completely indeterminate weak finish that reminded me of a porto infused cigarillo, and vanished like a dream in the sunlight of morning.
The rum was curiously indeterminate and lacked that sense of purpose and clarity that would make it stand out in a crowd, make a drinker sit up and take serious notice, perhaps pour another glass to check. That it was a rum was the best that could be said. There was fair bit of something there, just nothing much of anything, and that was surprising, because as a general rule, independent bottlers of any stripe tend to be rather good at such releases. But here I could barely be bothered to remember a rum so perfectly serviceable which was at the same time so utterly forgettable. Which makes the title kind of unfortunate.
(#833)(80/100)
Other Notes
- Thanks and a hat tip to Sascha Junkert for both of the Moon Import “Remember” samples.
- Though not stated, I think the rum comes from the French Savalle still – a “patent” still (as noted on the label) is continuous, but the Enmore wooden coffey still seems a stretch for what I tasted
- Age is unknown…I’d suggest it’s ten years or so.


















There are some older bottles in the review queue for products from what I term the “classic” era of the Swiss / German outfit of Secret Treasures, and it’s perhaps time to push them out the door in case some curious person ever wants to research them for an auction listing or something. Because what Secret Treasures are making now is completely different from what they did then, as I remarked in my brief company notes for
In the maelstrom of ongoing indie releases coming at us from every direction almost every month, it’s easy to overlook some of the older rums, or even some of the older companies. Secret Treasures is one of these — I had discovered their charms on the same trip where I found the first Veliers, all those long years ago, at a time when the concept of independent bottlers was a relatively small scale phenomenon. Back then I bought the company’s
A salty sweet sugar water greets the tongue with warmth and firmness. All the fleshy and watery fruits we’re familiar with parade around – pears, watermelons, white guavas, papaya, kiwi fruits, even cucumbers all take a bow. A trace of olives and occasional whiff of strawberries and petrol are barely noticeable, so one can only wonder where, after such a promising beginning, they all vanished to. Eloped, maybe. Certainly they bailed and left the rum with nothing but memories and a good wish to lead to its inevitably disappointing denouement, which was short, breathy, light and watery, and barely registered some vanilla, brine, a fruit or two and exactly zero points of distinction.
This is not the first Demerara rum that the venerable Italian indie bottler Moon Import has aged in sherry barrels: the superb 
Opinion
Whatever the case, I must advise you that if you like agricoles at all, those smaller names and lesser known establishments like Dillon should be on your radar. Not all of the rhums they make are double-digit aged, so those that are, even if farmed out to a third party, are even more worth looking at. Just smell this one, for example: it’s a fruitarian’s wet dream. In fact, the aroma almost strikes me like a very good Riesling mixing it up with a 7-up, if you could conceive of such an unlikely pairing. Lighter than the 
I do, on the other hand, like the taste. It’s warm and rich and the Enmore still profile – freshly sawn lumber, sawdust, pencil shavings – is clear. Also sour cream, eggnog, and bags of dried, dark fruits (raisins, prunes, dried plums) mix it up with a nice touch of sandalwood. It takes its own sweet time getting the the point and is a little discombobulated throughout, but I can’t argue with the stewed apples, dried orange peel, ripe red guavas and licorice – it’s nice. The finish is quite solid, if unexceptional: it lasts a fair bit, and you’re left with closing notes of licorice, oak chips, vanilla, dried fruit and black cake.






And what a rum it was. I don’t know what ester levels it had, but my first note was “a lot!”. I mean, it was massive. Pencil shavings and glue. Lots of it. Musky, dry, cardboard and damp sawdust. Some rotting fruit (was that dunder they were using?) and also rubber and furniture polish slapped on enough uncured greenheart to rebuild the Parika stelling, twice. The fruitiness – sharp! – of tart apples, green grapes, passion fruit, overripe oranges and freshly peeled tangerines. Florals and crisp light notes, all of it so pungent and bursting that a little breeze through your house and the neighbors would either be calling for a HAZMAT team or the nearest distillery to find out if they had lost their master blender and a still or two.
In spite of the high ABV, which lends a fair amount of initial sharpness and heat to the tongue until it burns away and settles down, it’s actually not that fierce. It becomes almost delicate, and there’s a nice vein of fruity sweetness running through, which enhances the flavours of apples, cider, green grapes, citrus, coconut, vanilla, and candied oranges. There’s also some of that polish and acetone remaining, neatly dampened by caramel and brown sugar, all balancing off well against each other. It retains that delicacy to the finish line and stays well behaved: a touch sweet throughout, with caramel (a bit much), vanilla, fruits, grapes, raisins, citrus, blancmange…not bad at all.
Or so the story-teller in me supposes. Because all jokes and anecdotes aside, what this is, is a rum made to order.