Ruminsky

Oct 192022
 

Nothing demonstrates the fast-moving development of the rumworld more clearly than the emergence of, and appreciation for, white rums, whether called aguardientes, blancs, whites, silvers, platinos, clairins, grogues, charandas, cane spirits or blancos. So no, I am not referring to the anonymous 40% lightly aged and filtered whites of the American cocktail circuit, where the objective is to hide the rum in the mix (Lamb’s, Bacardi and various forgettable blancos are examples of the type) as if embarrassed to even mention its presence. No, I refer to high proofed, often unaged belters that have enormous taste chops and can wake up a dead stick.

There are several reasons for the emergence of these rums as a major branch of the Great Rum Tree in their own right.  For one they speak to the desire of younger audiences for an authentic experience with the terroire of the spirit. It’s not always possible to tell from an aged rum where it hails from unless it’s Jamaica, Guyana or somewhere else with a clearly recognizable profile — by contrast, one is rarely in doubt about the difference between an agricole rhum, a grogue, a clairin, a kokuto shochu or a charanda.

But more than that, white rums are being seen as among the best value for money rums available, because not only are they true purveyors of terroire – they have, after all, not been touched by either barrels’ influence or additives of any kind — but years of ageing are not part of the cost structure. We have been conditioned for years to believe that “older is better” and pay huge sums of money for rums aged three decades or more (or less) – and the entire time, these flavourful rums so representative of their source, which have now gotten to the stage of being good enough to sip or mix, have been quietly developing. They are cheaper, they provide new up and coming distilleries with useful initial cash flow, and are an absolute riot to have for the first time.  If there’s a theme at all in this third list of white rums, it’s the emergence of small non-tropical distilleries’ small batch, pot still, unaged whites at ever increasing proof points, demonstrating uniqueness and distinctiveness and inventiveness.

Hold on to your hats, then, because while it’s sure to be a bumpy ride, it’s equally certain we won’t be bored or unhappy, and that’s something we need more of in these troubled times.


Renegade’s Pre-Cask releases (Grenada)

Years ago I wrote the company profile of Renegade, when they were an early, unappreciated indie bottler ahead of their time. They folded their tents in 2012 but Mark Reynier kept the name, and went on to found a new distillery on Grenada. Not content to wait until his rums aged properly he released five unaged white varietals to showcase what terroire meant.  They are all lovely rums, and they prove that terroire and parcellaire really have solid meanings, because each of these rums is completely distinct from every other.

Killik Handcrafted Silver Overproof White (Australia)

Killik is one of the New Australian rum companies about which we know far too little and get not enough.  It’s hard to say whether their rums will make it to the European or American audiences any time soon: if any single one of them ever does, I hope it’ll be this one. Killik messes around with a hogo-centric approach to their rums and the results are to be seen in all their glory in this almost unknown unaged white rum. (NB Honourable mention should also be made of Winding Road Distillery’s white “Virgin Cane” rum, which was also very good)

Clairin Sonson (Haiti)

Nothing much need be said about this rum, because it’s released by Velier and given all the attention attendant upon that house. For those who don’t know (and want to), it’s made from syrup, not pure cane juice; derives from a non-hybridized varietal of sugar cane called Madam Meuze, juice from which is also part of the clairin Benevolence blend; wild yeast fermentation, run through a pot still, bottled without ageing at 53.2%.  What you get from all that is a low key rhum, quite tasty and one to add to the shelf of its four siblings.

Barikenn Montebello 81.6º (France-Guadeloupe)

Barikenn is a small French independent out of Brittany that is of relatively recent vintage, having been founded “only” in 2019 by Nicholas Marx, who followed the route taken by another Breton bottler, L’Esprit: slow and easy, small outturns, just a few, and high quality every time. A WP and a Foursquare were first, followed by this massive codpiece of a rum from Guadeloupe at a whopping 81.6%. How it maintains a flavour profile at that strength – and it does, a very good one – is one of life’s enduring mysteries.

Saint James Brut de Colonne “Bio” 74.2% (Martinique)

The high water mark for Saint James’s blancs will always, for me, be the Coeur de Chauffe pot still unaged white. Yet for me to dismiss the Brut de Colonne would be foolish because it’s a parcellaire rhum, issued with serious proofage, and best of all, it’s wonderful either by itself, or in a mix. Distinctive, unique, flavourful and useful, it’s a tough act for this old house to beat.

Pere Labat Brut de Colonne 70.7º (Guadeloupe)

There is nothing particularly special about this unaged blanc from Marie Galante: it’s not a bio, a parcellaire or some fancy experimental, and in fact, the 40º, 50º and 59º blancs also deliver similar profiles…with somewhat less power, to be sure. Yet the sheer intensity of what is provided here makes this, the strongest rum in the company’s arsenal, impossible to ignore completely and to be honest, I liked it quite a bit.

Engenhos do Norte Branca Rum Fire 60º Agricola (Madeira)

Slowly but surely Madeiran rums are becoming De Next Big Ting within the rum world and maybe it’s just poor word of mouth that’s keeping them from being more appreciated. The “Branca” at 60% may be Engenhos do Norte’s strongest commercial offering (the word means “The White One”) and it is their own bottling, not something they passed on to either That Boutique-y Rum Co. or Rum Nation. It’s distilled on a column barbet still as far as I know, and it’s quite a tasty treat.

N4021

El Destilado Wild Fermented Oaxaca Rum (Mexico/UK)

El Destilado is a small UK bottler whose signature limited edition rums are all from Mexico (mostly from Oaxaca) and are really charandas in all but name (thought unless from Michoacan and covered by the Designation of Origin, they’re not). This rum is from 100% cane juice, natural five-day fermentation, 8-plate column still distillation and trapped with zero ageing.  The terroire shines through this thing, and while some flavours will appear strange, wild and near-untamed, well, I made similar comments on the clairin Sajous back in 2014, and look how well that turned out. I buy every rum this company makes on principle, because I think when the dust settles, we’ll never see their like again.

L’Esprit Jamaican “Still Strength” White Rum (France-Jamaica)

L’Esprit is one of a handful of unappreciated European indies whose reputation should be greater.  They still make extraordinary barrel selections of aged rums, yet the occasional unaged whites they produce may be even more amazing. On my last list I mentioned their “still strength” 85% Port Mourant white, and of the next batch, the 85.6% Jamaican white released in 2020 is equally worthy of acclaim. If you want to see a white that channels shock and awe in equal measure, you may have found it here.

St. Nicholas Abbey Overproof White (Barbados)

Who would have thought that the conservative Barbadian Little Distillery That Could could escape its traditions? For most of their releases it’s been ever increasing ages and all at living room strength, and then somebody decided to cast caution to the winds, step on the gas and dropped this 60% beater of an unaged white on us. Holy Full Proof, Batman. It’s fiery, it’s spicy and tasty and aromatic, all at the same time

Foursquare LFT White (Barbados)

Few rums are or have been more eagerly anticipated than Foursquare’s various ECS rums or the Collaborations with Velier.  Yet those were and are variations on a theme: well known and much loved to be sure, but not completely original either. This one, now – this one is cut from wholly new cloth for the distillery, has the potential to take the company in a whole new direction, and the best part is, it’s really kind of fantastic: a high-ester long-fermentation style rum from juice that may just cause a few puckered…er…brows, over in the French islands. And, maybe, South Africa. As all the 2022 UK and Paris rum fests are now over, look for reviews of this thing to come soon from all the usual suspects. Me, I think it’s great.

William Hinton 69% White Agricole (Madeira)

A year or so back, I wrote about a white Madeiran rum from William Hinton (Engenho Novo) at the usual inoffensive 40% and gave it a dismissive “it’s a rum” rating of 75 points. It didn’t impress me much. Side by side with that was another review: of the overproof white at 69%.  Both were column still cane juice agricoles, but the difference was night and day – the stronger version is completely impressive on all levels and while it’s made for mixing, I’d enjoy it fine exactly as it is. (The difference is probably because the 69% edition is not aged and has a 2-3 days’ fermentation time, unlike the 40%’s 24 hrs and a couple of years’ ageing and subsequent filtration).

Montanya Platino (USA)

Aside from maybe a double handful of serious distilleries, American rums rarely get much appreciation or respect, and with good reason — they keep trying to make whisky and see rums as a “filler” spirit (if even that), and the results often reflect that indifference. Not so Montanya, Karen Hoskins’ little outfit in Colorado.  There’s all sorts of promising stuff going on there and this white rum is one of them – it’s one of the few white rums out of the USA that does not try to copy Bacardi, take cheap shortcuts, or, at end, disappoint.

Sugar House White Overproof Rum (UK)

The New Scots are coming, and they aren’t messing around. Sugar House demonstrates that it’s not necessary to have a ginormous industrial still, age your rum up to yinyang in barrels blessed by the Pope, be in the tropics or have a cool pirate theme to be completely, totally awesome. I have little interest in their spiced rums, “scotch bonnet” rums or the coffee infused varietals, and even the standard white they make is not in this one’s league. The overproof though….in a word, fantastic. It has so many flavour notes I’m in danger of running out of words.

Islay Rum Co. “Geal” Pure Single Rum (UK)

The British Invasion is getting serious when an island renowned for its whisky distilleries can allow a rum distillery to be constructed (in Port Ellen, forsooth!). I was able to try the 2022 Inaugural Release of a 45% pot still unaged white rum, which is made with a 5-7 day fermentation period and uses dunder.  The results, while not spectacular, channel Jamaica so well that it cannot be ignored, and I wouldn’t want to. Are we sure this is made in Scotland? 

J. Gow “Culverin” Unaged White Rum (UK)

J. (for “John”) Gow Distillery is located on what is likely the smallest rum producing island in the world, up in the Orkneys in northern Scotland, on a 0.15 square mile island called Lamb Holm, where it is rumoured, cane does not grow well. Armed with a 2000-litre pot still they produce a series of lightly aged rums with evocative names, all at around standard strength. The “Culverin” unaged white I tried at TWE Rum Show in 2022 really was a quiet little stunner. Bottled at 50% it channelled dusty, woody, briny, molasses and kimchi notes that reminded me of unaged Port Mourant rums. Note: to be honest the limited (171-bottle and sold-out) edition of the 1st Wild Yeast white rum they did back in March 2022 was even better, but I’d prefer to have this list represent rums you can actually get.

Papa Rouyo Rhum Agricole de Terroire (Guadeloupe)

Papa Rouyo has been quietly available in France for about a year, and perhaps it’s 2022 that was their coming out party.  A new microdistillery in Le Moule on Guadeloupe — which puts them right by Damoiseau — they operate a couple of charentais pot stills to make cane juice rhums. Some are aged, some are single cask, some are taken by indies like Velier for the HV line. But it’s the pair of lightly aged (120 days and 450 days) almost-whites that I include here, because their double distillation and R579 Red Cane varietal makes for two stunning rhums. The aromas and tastes almost explode in the nose and mouth, and while adhering to the general agricole profile, go off in joyous directions of their own at the same time.

La Favorite “La Digue” and “Riviere Bel’Air” (Martinique) Rhum Agricole Blanc (Martinique)

Another pair that are tough to separate: 52% and 53% respectively, parcellaire rhums, limited outturns, AOC specs, 2018 harvest, monovarietal canes, unaged…few rhums pack such a series of plot points to their production details.  What comes out at the other end is delicious: sweet, herbal, spicy, citrus, vegetal, fruity, tart….I could go on, but the bottom line is that this pair of rhums, either or both, shows why parcellaires deserve attention.

Chalong Bay High Proof White Rum (Thailand)

The Thai cane juice rum from Chalong Bay should didn’t make the cut for either of my two initial lists…probably because I had only tried the original 40% white and that was decent, just not terrific. Things got dialled up quite a bit with the  high proof rum, though. The 57% rhum nosed well, tasted well and was an all round winner for me. While I liked it, it’s hard to tell whether such a product would sell in its home country where softer and sweeter profiles are more common, so the jury is out on whether it continues to be made, and if for export only or not.

J. Bally Unaged White Rhum 55% (Martinique)

Bally has been on the list before with their more mainstream 50% rhum blanc, yet the 55% unaged white is so good, it even eclipses the untrammelled quality of the regular offering (which was surely no slouch either).  I can’t say what makes the extra five points of proof so intrinsically delicious, only that somehow it exceeds its origins. I really loved it and went back to the bottle several times to filch some more.

Habitation Velier Distillerie De Port Au Prince Double Distilled White Rhum (Haiti)

Given it was distilled in 2021 (twice) but not seen in public until 2022 (and even then the label seemed incomplete), I’m unsure whether it’s been aged or rested. From the taste, my money is on the latter. Initial distillation in the Providence Distillery located in Port-au-Prince, the capital, with crystalline cane syrup coming from Saint-Michel-de-l’Attalaye (also home of Benevolence, Sajous and Le Rocher). It channels all the agricole hits — brine, fresh fruit, cane, honey and a smorgasbord of a lot else; I found it rather more elegant than the punch of, say, the Sajous.. It’s a great entry into the HV series and just keeps getting better as you taste it. 


Summing Up

Looking at this list, it’s clear that the epicentre of such rhums remains for the most part in the Caribbean (and I’ve excluded a few other really good rhums from there to keep the list from ballooning too far and showcase other regions). There are still many interesting rums to be had from other countries and continents, of course, and I think that the areas to keep an eye on are Asia and Africa (South Africa. Ghana, Senegal and Cameroon specifically, for now).

Another interesting trend these whites suggest, is the emergence of micro-distilleries in locations like the UK, which are outside the usual tropical haunts of enthusiast-driven operations.  Since GIs, terroire and cane juice are not the main focus, they can buy molasses from wherever, and just go from there – so what’s surprising is how good so many of them are. 

Lastly, it’s good to see the 40% limitation is being dispensed with across the board. Whites are being issued at any strength suitable to their character, and although sometimes I think distilleries take it to extremes with the “still strength” releases (Rom Deluxe’s DR 93.6% white rum is the poster boy for this in action), it’s way better than the anonymous blah I grew up with and which still dominates too many bars I’ve been cordially escorted (= “thrown out”) of.

So that’s it for now. Until List #4 comes out, try these and enjoy the ride.


Note: Previous lists of great white rums are here (#1) and here (#2).


 

Oct 172022
 

Foursquare’s Exceptional Cask Series gets the lion’s share of the attention showered on the distillery these days, and the Doorly’s “standard line” gets most of the remainder, yet many deep diving aficionados reserve the real gold for the Foursquare-Velier collaborations. And while some wags humorously remark that the series’ are only excuses for polysyllabic rodomontade, the truth is that the collaborations are really good, just not as visible: they are released less often and with a more limited outturn than the big guns people froth over on social media. So not unnaturally they attract attention mostly at bidding time on online auctions, where they reliably climb in price as the years turn and the stock diminishes.

There currently eight rums in the set, which have been issued since February 2016 (when the famed 2006 10 YO came out): they are, in order of release as of January 2023, the 2016, Triptych, Principia, Destino (whether there’s only one, or two, is examined below), Patrimonio, Plenipotenziario, Sassafras and Racounteur.  All are to one extent or another limited bottlings — and while they do not form an avenue to explore more experimental releases (like the pot still or LFT Foursquares in the HV series, for example), they are, in their own way, deemed special.

On the face of it, the Destino really does not appear to be anything out of the ordinary – which is to say, it conforms to the (high) standards Foursquare has set which have now almost become something of their signature. The rum is a pot-column blend, distilled in 2003 and released in December of 2017: between those dates it was aged 12 years in ex-Madeira casks and a further two in ex-Bourbon, and 2,610 of the “standard” general release edition were pushed out the door at a robust 61%, preceded by 600 bottles of the Velier 70th Anniversary edition at the same strength.

What we get was a very strong, very rich and very fruity-winey nose right off the bat. It smells of sweet apple cider, strawberries, gherkins, fermenting plums and prunes, but also sweeter notes of apricots, peaches are noticeable, presenting us with a real fruit salad.  A little vanilla and some cream can be sensed, a sort of savoury pastry, but with molasses, caramel, butterscotch all AWOL. Something of a crisply cold fine wine here, joined at the last by charred wood, cloves, soursop, and a vague lemony background.

The citrus takes on a more forward presence when the rum is tasted, with the initial palate possessing all the tart creaminess of a key lime pie, while not forgetting a certain crisp pastry note as well.  It’s delicious, really, and hardly seems as strong as it is. Stewed apples, green grapes, white guavas take their turn as the rum opens up: it turns into quite a mashup here, yet it’s all as distinct as adjacent white keys on a piano. With water emerge additional flavours: some freshly baked sourdough bread, vanilla, dates, figs, with sage, cloves, white pepper and cinnamon rounding things out delectably.

The finish is perfectly satisfactory: it’s nice and long and aromatic, yet introduces nothing new: it serves as more of a concluding summation, like the final needed paragraph to one of Proust’s long-winded essays. The rum doesn’t leave you exhausted in quite the same way as that eminent French essayist does, but you are a bit wrung out with its complexities and power when you’re done, though. And the way it winds to a conclusion is like a long exhaled breath of all the good things it encapsulates.

So…with all of the above out of the way, is it special?  Several of the ECS releases are of similar provenance and have been rated by myself and others at similar levels of liking, so is there actually a big deal to be made here, and is there a reason for the Destino to be regarded as something more “serious”?

Not really, but that’s because the rum is excellent, and works, on all levels. It noses fine, tastes fine, finishes with a snap and there’s complexity and strength and texture and quality to spare. It does Foursquare no dishonour at all, and burnishes the reputation the house nicely (as if that were needed). The rum, then, is special because we say it is: viewed objectively, it’s simply on a level with the high bar set by the company and is neither a slouch nor a disappointment, “just” a very good rum. 

Sometimes I think Richard may have painted himself into a corner with these rums he puts out: they are all of such a calibre that to maintain a rep for high quality means constantly increasing the quality lest the jaded audience get bored. There is a limit to how far that can be done, but let’s hope he hasn’t reached it yet — because know I want more of these.

(#944)(86/100) ⭐⭐⭐⭐


Other Notes

  • There is a “47” and a “17” on the “Teardrops” box’s top left and bottom right tears. They reference the founding of Velier in 1947; and the issuance of the rum and 70th Anniversary of the Company, in 2017. There are total of seventy tears, of course. The numbers are repeated on the back label
  • Wharren Kong the Singaporean artist, designed the Teardrops graphic.
  • The pair was tried side by side three times: once in 2018, again in December 2021 in Berlin (from samples) and again at the 2022 Paris WhiskyLive (from bottles).

Addendum – The Two Destinos

Are the two expressions of the Destino — the general release “standard” and the Velier 70th Anniversary Richard Seale “Teardrop” edition — different or the same? The question is not a mere academic exercise in anal-retentive pedantry of interest only to rum geeks: serious money is on the line for the “Seale” release. The short answer is no, and the long answers is yes.  Sorry.

What happened is that as the Destino barrels were being prepped in 2017, Luca called Richard  — some months before formal release —  and asked for an “old rum” for the 70th Anniversary collection. Richard, who doesn’t do specials, anniversaries or cliches, initially refused, but after Luca practically broke down in tears (I exaggerate a little for effect), Richard raised his fists to heaven in a “why me?” gesture (I exaggerate a little more), grumbled a bit longer, and then reluctantly suggested that maybe, perhaps, possibly, just this once, it could be arranged to have six hundred bottles of the Destino relabelled and reboxed with the Velier 70th Anniversary colours. This was initially estimated as two casks of the many that were being readied for final blending. Luca agreed because the deadline for his release was tight, and so it was done. The label on the “Teardrops” was prepared on that basis, way in advance of either release.

Except that for one thing, it ended up being three casks, not two, and for another, “Teardrops” was in fact decanted, bottled and released a couple of months earlier than “Standard.” Yet they both came from the same batch of rum laid down in 2003, and aged identically for the same years in ex-bourbon and ex-Madeira … in that sense they are the same. The way they diverge is that three barrels were separated out and aged a couple of months less than the general release.  So, according to Richard, who took some time out to patiently explain this to me, “In theory they are ‘different’- like two single casks  – but in reality it’s the same batch of rum with the same maturation.”

Observe the ramifications of that almost negligible separation and the special labelling: on Rum Auctioneer, any one of the 600 bottles of “Teardrops” sells for £2000 or more, while one of the 2,610 bottles of the  standard goes for £500.  People claim “Teardrops” is measurably better because (variously) the box is different, the taste is “recognizably better”, or because the labelling says “selected two of his oldest Rum casks” and “very old ex-Rum casks” and not ex-Madeira and ex-bourbon. Or, perhaps because they are seduced by the Name and the much more limited 600 bottles, and let their enthusiasm get the better of them. 

Yes the box is different and the labelling description is not the same: this is as a result of the timing of the box and labels’ printing way in advance of the actual release of the rum, and so  some stuff was just guessed, or fluff-words were printed.  We saw the same thing with Amrut catalogue-versus-label difference in 2022), but I reiterate: the liquid is all of a piece, and the rums within have the miniscule taste variation attendant on any two barrels, even if laid down the same day and aged the same way. Maybe one day I’ll do a separate review of Teardrops just because of that tiny variation, but for the moment, this one will stand in for both.


 

Oct 132022
 

Do we even need to make mention of what Black Tot Day represents any more, and what the rum is all about? Probably not, but for the sake of new entrants to the field and those who don’t know, it is named after the day in 1970 that the (British) Royal Navy ceased issuing the daily tot of rum to its sailors…a day that to some will live in infamy, given the scandalous break with a centuries-long tradition. 1 However it would be too much to expect that all rums were finished at the same time – and some indeed was left over and this was sold on to private interests, one of which was Elixir Distillers, a bottler and blender owned by the people behind The Whisky Exchange (which these days I guess means Pernod-Ricard, after they bought out the founders in 2021).

Elixir initially released some of the stores they had as the Black Tot “Last Consignment” in 2014 —  it remains available, though expensive at a thousand bucks or more per bottle. It sold slowly, but the response – limited as it was – did suggest that a market existed for such blends if one could bootstrap the name as a brand. And so, since 2019, after two years of experimentation and fiddling around with blend recipes, a number of Black Tot bottlings began to appear for those of more limited means, whose scrawny purses don’t have a grand to blow on a bottle which, let’s face it, was always more about heritage and rarity than taste. That’s not to say all the new editions were particularly cheap: the the annual Master Blender’s Reserve series, the Heart of the Tot 40 YO (with only Port Mourant 1975 juice) and the 50th Anniversary, all of them ran into three figures or more.

The Black Tot Finest Caribbean Blend, by contrast, is the consumer version of the brand. Costing around £60 it is a blend of rums aged a maximum of five years (it is unknown how much the final blend was aged, if at all) in the following proportions: unaged and aged Guyanese rums from pot and column stills (60%), 5 YO Barbados rums from ot and column stills (35%), and a pinch of 3 YO Jamaican rum for kick (5%). The distilleries are not disclosed: reading around suggests Foursquare for Barbados and Longpond for Jamaica (that’s sure to be interesting).  Stating “Diamond” for Guyana is pointless, because for that country it’s not the distillery we need to know – there’s only the one – but the actual stills involved since they are all so distinctive. That aside, the rum is bottled at 46.2% ABV, so it’s not going to hurt anyone and can find wide acceptance exactly as it is.

To say I was surprised at the overall quality of what is being marketed as a downmarket Black Tot is to understate matters. I’ve tried loads of Navy Rum wannabes, real or imagined – rums from Lamb’s, Woods, Kinloch (Navy Neaters), Pusser’s, URM, Townsend (Red Duster), Lemon Hart, Challis Stern (Four Bells), Velier, AH. Riise, Cabot Tower, Potters…and only a few have impressed me with their quality. This is one of them.

The nose opens with a distinct Jamaican funk bomb, and I am instantly reminded of a low-rent TECC or TECA, less intense, but possessing similar notes of rotten bananas, whitening orange peel, and all the delightful aromas of a midden heap in hot weather. It’s a basic funk bomb, to which are added smoke, leather, salted caramel, bitter coffee grounds, and oranges. That’s the Jamaican side of things: as it develops there’s a heavier note becoming evident, licorice, molasses, brown sugar and spices like cloves and sage and cinnamon. And so that’s the Guyanese.  The Barbados portion hides somewhere in between all that, providing structure and a backbone, but to say I could pick out the notes that were its own would be pretentious. Let’s just say there was an element of “not Guyana or Jamaica” in there, and that’s the Bajan influence.

Palate wise, it’s completely solid, and here the Guyana part “tek front.” What was smelled, was tasted: bitter chocolate, coffee grounds, salted caramel, unsweetened black bush tea, toffee, some rubber and glue (I guess that was the unaged part of the blend) and vanilla.  In a curious inversion of the nose, the Longpond then stood up to be counted with pineapple, chocolate oranges, bubble gum and some unsweetened chocolate and the remainder of what could be tasted – cherries, kiwi fruits, coriander, dill, flambeed bananas and pears – hearkened to Barbados, with a touch of flowers and delicate sweetness finishing things off.

At Paris’s WhiskyLive, when Mitch Wilson (their brand ambassador) threatened grievous bodily harm and the extinguishing of my entire house if I did not immediately try the thing, I was hesitant – because as is well known, one does not simply walk into the Black Tot. The expectations are enormous. And yet, having tried it (twice – he doesn’t know I filched an extra sample in my fourth glass), I really liked this rum. It is lighter than the Last Consignment, cheaper than half a hundred indie bottlings I see that are long on promises, high in price and don’t come through and deliver.  It’s crisp, remarkably punchy and dynamic, with the flavours kaleidoscoping around and constantly changing, sometimes one note dominating, at times another. It invites long leisurely examination and doesn’t disappoint.

If Oliver Chilton is to be believed — he’s the master blender behind these Tot expressions, who cheerfully admitted to a certain flair and “mucking about” when creating the blend (he’s quite a character and I strongly recommend you chat with the guy whenever you see him at a rum show) — he just ceaselessly experimented for an extended period, trying everything, trying weird, trying crazy, knowing what he wanted but never being entirely satisfied with what he got…until he finally got it. And I’m here to say that yeah – he really did.

(#943)(85/100) ⭐⭐⭐⭐

Oct 112022
 

“The Zacapa is here to stay” Wes Burgin said rather glumly, in his recent Rumcast interview, reluctantly acknowledging that if ever there was an indictment of purported rum-based meritocracy where only the good stuff rises to the top, it’s the ubiquity, fame and unkillability of this one Guatemalan rum, long an example trotted out in the seething maelstrom of arguments about what a rum is or should be. There’s a lot wrong with it and a lot right with it and it has equal numbers of foes and friends, but whatever one’s opinion is, everyone has an opinion. Nobody is indifferent, not with this rum. Add to that that it is not entirely a bad drink — come on, let’s face it, there are worse ones out there — and remains one that is globally available, reasonably affordable and always approachable, and you have another controversial Key Rums in the series: the Ron Zacapa Centenario Sistema Solera 23 Gran Reserva.

It is, like the A.H. Riise, Diplomaticos, Dictadors, Dead Man’s Fingers, Mocambo, Bumbu, Don Papa, Zaya, Kraken, El Dorado and Tanduay and so many others, one of the nexus points of the rumworld, a lightning rod almost inevitably leading to “discussions” and heated outpourings of equal parts love and hate any time someone puts up a post about it (as recently as August 2022, this was still going on, on reddit).  And all for the same two reasons – it’s been added to with sugar or caramel or vanillins or more, and the ageing “statement” is deceptive given it’s a solera style rum (therefore the number on the label is at best a shuck-and-jive dance around the truth). It is therefore the hill that anyone who despises adulterated, faux-aged rums is prepared to die on and indeed, in the US there’s a lawsuit filed against Diageo about this very matter.  

What the rum does is point out the sheer marketing power of the big conglomerates.  No matter how many people hate on this thing or decry its failures, the Zacapa 23 sells like crazy, and there are very few parts of the world I’ve ambled through (and that’s a lot) that don’t sell it. Diageo has used its marketing power to place a rum that is considered substandard (by today’s standards) in everyone’s sightline, and showed that intrinsic quality is near-meaningless…a refutation of Randism if I ever heard it.  You don’t think of Guatemala when you hear or see the Zacapa –  you just think “23”, and thank God it isn’t “42”.


It wasn’t always this way. A decade ago it was a well-regarded rum with a good reputation that people really enjoyed, won boatloads of prizes, and aside from the ever-vigilant Sir Scrotimus (he kept us safe from nefarious commie rum agents making the world unsafe for democratic drinkers), not many negative comments were ever assigned to it.  Moreover, even now you will find the Zacapa 23 in just about all shops, airports and mom-and-pop stores around the world … which is perhaps a sadder commentary on — or necessary correction to — writers’ purported influence.  

Two events created the backlash against Zacapa (and other sweetened rums) that persists to this day: one was the purchase of a 50% controlling interest of ILG, the parent company of Guatemala’s Zacapa/Botran, by Diageo in 2011, with all the negative connotations and dark suspicions people bring to any multinational buying out a local star boy. The other was the 2014 sugar analyses pioneered and published by Johnny Drejer, which lent full weight to the mistrust people had for Diageo and the changes they had supposedly made to Zacapa (though frankly, this is debatable – some evidence suggests they simply continued existing practises, and actually did us a solid by noting the solera method in the “age statement” on the label). This lack of trust and confidence is what has dogged Zacapa right down to the present, and the whole business about the large number “23” on the label is brought up any time fake age statements are discussed.

Nowadays, the Zacapa 23 is more than just a name for one rum, but the title of the whole brand line: a series of rums stretching from the original Gran Reserva to the new ‘Heavenly Cask’ series like La Doma and El Alma, all bearing the moniker Zacapa 23. Much like Bacardi premiumising the “Facundo” line with several expressions or St Lucia Distillers doing the same with the Chairman’s Reserve series, Zacapa 23 is now lo longer just one but several. It’s the original that still drives sales, though, and although its basic are well known by now, it’s worth repeating them here. The rum is distilled on column stills, from cane juice “honey” (or vesou) fermented with a yeast apparently deriving from pineapples and then aged in ex-bourbon and sherry barrels using what is called a solera, but is in reality probably a complex blend. The result is a blend of rums with ages of 6-23 years, with no proportions ever given.

I’ve reviewed the rum twice now, most recently an older version from pre 2010s (2018, 75 points), and once a newer one, but longer ago (2012, unscored, but positive). To write this review I took a currently available version, and it really comes down to filling my glass again to revisit it — and try, with a 2022 sensibility, to come to grips with its peculiar longevity and staying power. Because, why does it still exist and persist?  What makes it so popular?  Is it always and only the sugar? Or is it just canny marketing aimed at sheeple who blindly take what’s on offer? 


Taking a bottle out for a spin makes some of this clear, dispels some notions, confirms others.  The nose, for example, is a real pleasant sniff, and even as a seasoned reviewer trying scores of rums at every opportunity, I can’t find much to fault: it starts off with butterscotch, vanilla, coffee, toffee, cocoa, and almonds in a perfectly balanced combination.  It’s a sumptuous nose, and let’s not pretend otherwise – that’s what it is. A light sting of alcohol, nothing serious, won’t scare any new premium-rum samplers off. Some light florals and fruits – pears, cherries, apricots an a lighter still touch of pineapples. A sort of light sweetness pervades the entire aromatic profile and if it seems somewhat simple at times, focusing on just a few key elements, well, that’s because it is, and it does. That’s the key to both its durability and appeal.

The nose allows you to see what’s under the hood: or, rather, what you should in theory be tasting, when it comes to that stage.  But this is where things turn south because much of what is sensed when smelling it gets tuned down, like an equaliser with too few high-frequency notes and the base ramped too high. The rum feels perfectly pleasant on the tongue: reasonably firm, with some solid salt caramel, vanilla and almond notes, brine, butter, cream cheese.  There are sweet caramel bon bons, a bit of fleshy fruits, all held back. More of that toffee and cafe au lait, and enough sweet to be pleasant. If there is some edge it’s in the vague hint of leather and smoke, pleasant, and all too brief, which also describes the finish: this is short, wispy and not assertive enough to make a statement, leaving you mostly with memories of almonds, truffles, toffee and caramel ice cream.


The whole thing is not so much vague as dampened down and the subtler, crisper, more flavourful notes are restrained, as if a soft feather blanket had been placed over them – a characteristic of rums that have additives of any quantity. Since this hides the complexity of what would otherwise be a much dryer and more interesting rum, it presents as something simple and easy and very drinkable (which is both a good and a bad thing – good for newbies who are experimenting in this range, bad for more experienced fans who want more). As such, it’s easy to see why it is such a perennial best seller.  Like a Windows computer versus a Mac back in the day, it’s good enough.  It’s tasty, no effort really needed, a mite challenging but not enough to cause headaches, and overall, a completely serviceable rum.

So, realistically, the rum is not entirely a fail and within its limits is a tastier-than-expected little hot-weather drink. Even after all these years, it remains a rum most can afford, most can find when they want to buy a “premium”, and it’s easy as hell to get involved with.  For a great many consumers it remains the key intro-premium rum, one that gets them past the dreck of Captain Morgan and Bumbu and Krakens they were raised on, and into slightly better rum that will one day lead to…well, even better ones, we can hope, though many simply stop there and go no further. It is a constant reference point for the commentariat and the literature, and many people cut their rum teeth on it. For those not looking to up their game and who like their softer Spanish-style rums and soleras, it’s also the stopping point, a rum they stick with them through thick and thin —  many regard with eternal fondness and never quite abandon it for their whole drinking lives. 

That may not make it a Great Rum. But it trundles along very nicely as one which is key to understanding rums.  Because if I were to say what makes the Zacapa something better than it is made to be, it’s that it shows the art of what’s possible for a low end premium. A cheap ten dollar hooch will rarely supersede its origins, and a top-end high-proof thirty-year-old will never get any better (or cheaper) – neither will exceed expectations. The Zacapa sits in the grey area between those two extremes: it excites curiosity, and makes people venture further out into the darker waters of deeper, stronger, wilder, more complex rums.  And then, not often, not always, but sometimes, it leads, for some intrigued and interested folk, to all the great rums that lie beyond the borders of the map, where all one knows is that here there be tygers. Seen from that perspective, I contend that the Zacapa 23 should be seriously regarded, not only as a gateway rum, but as a true Key Rum as well.

(#942)(81/100) ⭐⭐⭐½


Other notes

  • I am indebted to Dawn Davies of The Whisky Exchange in London who spotted me the bottle from which this review is drawn. I owe her a dinner next time I’m in town.
  • Pre-acquisition by Diageo in 2011, the entire Zacapa 23 bottle was enclosed in a straw wrapping. Now only a belt of the material remains; Rum Nation was inspired by — and copied — the wrapping style for their own Millonario 15
  • Because of the nature of the article (and its length), it will come as little surprise that I did a lot of reading around on this one. Below is a non-exhaustive list of the major ones.

Reviewers’ links

  • Tatu Kaarlas’s 2008 review on Refined Vices, probably the first ever written.
  • Rum Ratings of course had to be mentioned.  It’s got over 2,000 ratings stretching back a decade, most of which are 7/10 or better, though most of the older ones are the better ones, while newer ones skew lower
  • Flaviar has an undated marketing plug that shows what promotional material looks like.  It is, of course, epically useless.
  • In 2017 The Rum Howler rated it 91.5
  • In an earlier review when he was just getting started, The Fat Rum Pirate scored it three stars in 2014.
  • Jason’s Scotch Reviews gave a good but unscored review in 2020
  • Reinhard Pohorec on the Bespokeunit lifestyle website which bills itself as a “Guide to a dapper life” gave a fulsome review of the rum in 2021.
  • The UK rum blog Rumtastic, in an unscored 2016 essay, commented that it was “really too sweet” and noted its unchallenging nature
  • Serge rather savagely dissed and dismissed it with a contemptuous 50 points in 2016 after having given 75 points to pretty much the same one in 2014
  • MasterQuill 2015 a rather meh 80 points
  • Henrik at Rum Corner liked it at the beginning of his journey, not so much by the end.  His 2016 review remains the best ever written on that rum, and his observations are on point even today
  • Dave Russell rated it 8.5 points in a 2017 review and in a head to head with the “Anos” version stated there was no discernible difference pre- and post- Diageo.  That might sound fine until you realise that whatever the modern variation has, the older version must therefore have had too.
  • Cyril of DuRhum gave it an indifferent unscored review himself, but it’s his 2015 sugar analysis that made it clear what was going on.
  • Rum Robin on the solera method but not a review.
  • Tony Sachs wrote the most recent review of the rum in 2022, and one of the better roundups of the issues surrounding it.

Magazine articles

 

Oct 052022
 

Even after the decade I’ve spent writing about Velier’s rums, the company still manages to pull a rabbit out of its hat and surprise me when I least expect it, and the new Habitation Velier Amrut rum from India is this year’s contender for the rum I most wanted to try, the moment I saw Steve Magarry’s post about it on FB in September of 2022 (it popped up at Paris’s WhiskyLive a week later). Because, consider what a singular rum this is, and how many fascinating strands of the rum world it pulls together:  

It’s a pot still rum, from the HV line (which as you know, I consider a hugely important one) and an intersection with La Maison du Whisky’s “Antipodes” line of spirits – and therefore suggests, as the Indian Ocean series also did, that there is a move by independent bottlers to go further afield to new and unexplored territory in sourcing their barrels2.

In that vein, then, it’s also the only independent bottling of a rum from India itself that has crossed my path since Alt-Enderle’s “India” rum from Germany, back in 2014 (and that one was questionable). And it’s also not made by some no-name, just-opened small distillery with a single small pot still run by a pair of young enthusiastic backpacking European exiles, but a major whisky making house (one that my buddy in Calgary, Curt Robinson, just loves) which makes a popular rum line of its own. 

Thirdly, and perhaps as important, it highlights an emergent (and still relatively small) trend towards using other sources of sugar cane and its derivatives to make rum – in this case it’s not juice, not molasses, not vesou or ‘honey’, but the unrefined, nutrient-rich sugar known as jaggery.  We have met it before from India and always from the same company that makes this rum: Amrut (though I sometimes suspect Old Monk from Mohan Meakin may also use it). And yet even to say jaggery is only used (or made) in India is incorrect, because unrefined sugar of this kind is made around the world. In the Philippine Cordilleras it is inti, in Malaysia it is known as gula melaka and Thailand as namtan tanode; it’s used in making kokuto shochu in Japan and charandas in Mexico (where it called panela), and in both these latter cases the resultant is, while recognizably a rum, also different and completely fascinating. 

Years ago I heard stories about Luca wandering around India when the Indian Ocean series was being assembled in 2018, and there were always rumours that the series was never meant to be just two bottlings: but he never found the proper rums from major distilleries in India that he felt warranted inclusion – they were not pot still, not interesting enough, had additions, were too young, or whatever.  Yet clearly he had identified something at that stage and it was simply not ready then, because the Bangalore-based distillery of Amrut gave him a single barrel of pure jaggery-based rum to bottle in 2022, and this is it. Pot still, 62.8%, 7 years old, ex-bourbon barrel aged, aged in India. And it’s really quite something.

If aroma had a colour, I’d call this “gold”. It smells like a warm tropical evening with the dappled and fading light breaking through the trees in orange and yellow-brown. It’s a high ABV rum, sure, yet all one gets on that nose is ease and relaxation, molasses, vanilla, coconut shavings, coffee grounds, some freshly sawn wood and the firmness of an anvil wrapped in a feather blanket. There are also some fruits hovering around the edges of awareness – a mix of oranges, sugar cane, fleshy stoned fruit (very ripe) and spices like cumin, cinnamon and thyme held way way back, with just enough making it through to tease. It’s one of those rums that invites sustained nosing.

The taste presents more crisply, with somewhat more force, which I argue is exactly the way it should be. Like other Indian rums I recall, it shows off honey, maple syrup, licorice for the sweet stuff, then balances that with the freshness and tartness of pineapple, strawberries, ripe peaches and apricots a fat ripe yellow mango bursting with juice, and an intriguing line of spices (cumin and cinnamon), minerals and light ashiness that together are just different enough to excite, while not so strong as to derail the experience. Attention should also be drawn to a really nice and long finish, which has the sweet and salt of a caramel-laden latte, but is mostly musky and fruity, with some cinnamon, brine, light florals and brown sugar. 

LMDW Catalogue Entry (c) LMDW (click to expand)

A rum like this has to navigate a fine line, since it is not made for indigenous consumers or drinkers from the diaspora — like Amrut’s Two Indies or Old Port Deluxe (or the Old Monk itself, for that matter) — in a region where additives and spicing up do not attract quite the same opprobrium as they do elsewhere. It’s aimed at a western audience which is likely to be unfamiliar with such products and has its own criteria, and so an unadded-to spirit which is clearly a rum is a must…yet at the same time it must also present its own artisanal nature and country’s distilling ethos to show its differences from western-hemisphere rums. It can’t be just another Caribbean rum-wannabe, but its own product, made its own way, hewing to its makers’ ideals and own local tastes.

By that standard, all I can say is it succeeded swimmingly.  I thought it was an amazing, new, fresh and all-round tasty rum, one that was familiar enough to enjoy, strange enough to enthral, flavourful enough to remember (and then some). Taste, complexity, balance, assembly, they were all quite top notch. It was a rum I wish I could have had more of right there. Habitation Velier’s Amrut may not point the way to a third major source of rum raw materials, and never be more than a niche market product as it is – rum folks are as clannish as the Scots when clinging to their favourites – yet I think we may be witnessing another front being opened in the ever widening battle to make rums more interesting, more global, more unique — and, at end, perhaps even more respected. At the very least, even if none of those things appeal or interest you, try the rum itself, just for itself, as it is.  It’s really damned fine.

(#941)(88/100) ⭐⭐⭐⭐


Other notes

  • The photograph from the catalogue which has been circulating on social media shows 65% ABV and a 285-bottle outturn.  This was an early facsimile issued for inclusion in the catalogue, printed prior to the final bottling The actual strength as issued is 62.8% and there is only one bottling, not two. Outturn is 130 bottles (per the label). I was sampling from Bottle #1. What happened to the other 155 bottles they had estimated when doing the publicity photo is unknown
  • Completely made, aged and bottled in India. The humourist in me wants to ask, does this qualify as continental or tropical ageing?
  • The Velier webpage has not yet been updated for this rum; when it is, you can find it here.
Oct 032022
 

The full name of this rum is the “Barikenn ‘81.6’ Brut de Colonne Rhum Agricole Blanc de Guadeloupe (Montebello)”.  I imagine that just trying to say the whole thing in one breath distracts somewhat from the fact that this is one of the most powerful rums of recent memory (yes, I know there are others that eclipse it – I made the list, after all), and if one loses focus and takes it too lightly then one might just find oneself being blasted into next week.

Most of us know something about Montebello, but who is Barikenn?  At first I thought it was a lesser-known brand name from the small distillery on Guadeloupe from which the rhum hails – the principle is not unheard of, after all. I was then corrected by a gent on Instagram who pointed out very politely that it was a French indie bottler, namely himself, Nicholas Marx (no relation to Karl), and the company was named after an old spelling variant of barrique, or barrel, in Breton. He founded the Brittany-based independent bottling outfit in 2019 in order to share his passion for high quality full-proof rums, free from adulterants and completely transparent – and while he did not explicitly state it, I get the impression that until recently his market was primarily regional (much like Tristan Prodhomme of L’Esprit, which is also in Brittany, began his own operations).

If he felt that staying small was going to last, the reception of his bottlings soon disabused him of such notions. Starting out in 2019 with a pair of well regarded Foursquare and Worthy Park rums, he added a Guyanese 8 YO the following year which WhiskyFun rated 91 points … and people started to take notice. 2021 was when things got really interesting, because aside from a Mauritius and Fiji addition to the roster, he dabbled in water not many indies would dare to, so soon: unaged, white, column-still cane-juice rhum…at still strength (I amuse myself by wondering if he was taking a cue from Tristan’s high proofed South Pacific and Diamond whites).  I bought a bottle in Berlin last year, and gingerly tasted it, feeling as nervous as on my first date all those years ago and with good reason – rums north of 80% can rearrange your insides, if not treated with care.

Nosing it makes the point quite clearly, because even a small and delicate sniff is like stuffing an oversalted maggi-cube up your nose, or snorting a spoonful of marmite seasoned with extra cayenne. I’m aware that this is a peculiar way for any rum reviews’s nose section to start but stay with me…it does develop. After a while one can sense lemon-infused sugar water, dish washing soap, tart pears, cranberries and red currants.  A little rubber, a few acetones, a touch of vinegar (or sweet cider), and the notion one is left with after a few minutes, is one of commendable restraint in something so notionally powerful.  Unlike, say, the Marienburg, the Wild Tiger or the Sunset Very Strong, the aromas on this Barikenn aren’t out to trample you flat (and then stomp on the pieces) but seem genuinely relaxed and easier than one might expect.. 

The taste is large, round and strong, for sure, but not, thankfully, harsh. Initial tastes are dirty, earthy, salty, yeasty, bread-y, quite pungently so, and the added marmite and vegetable soup flavours may not be to everyone’s taste. However, after some time these recede and give way to the fruit basket: bananas, red currants, strawberries, bubble gum, some pineapple slices, which leaves me wondering where this was hiding when I was smelling it. It does do somewhat better with some water, adding sweet and sour chicken, soya sauce, brine and a sort of sparkly and intense fruity note, plus plastic, brine and acetones, in a nice mix.  It all leads to a long and sharp finish redolent of resin, plastic, unripe green fruits that’s really too thin and lacks heft…yet nothing I could genuinely warn you away from. 

The whole thing just works. The whole experience is one of intensity, power and puissance which falters a bit at the end, yet the tastes are so pungent and deep that all I could think was that this is what the Marienburg could have aspired to, because the strength does not actually detract here as it did there: it just needs to be handled with some care and patience. 

These days it seems there is some kind of obscure, unstated and never-acknowledged race to the top for these unaged white rums. Blending and filtration are lesser concerns, and it’s all about finding a rum that’s exceptional straight off the still – something raw and undiluted, a no-age ultra-proofed Sam Jackson style m*f*er that’s made to show it’s the meanest, the baddest and the tastiest, a rhum which can take out Mace Windu without busting a sweat or resorting to force lightning. The Barikenn Montebello is as serious and as tasty a white rum as you’ll have all year, proofed up and jacked up to a level of taste intensity that ensures you don’t just get the point…you get the whole kitchen sink as well.

(#940)(84/100) ⭐⭐⭐½


Other notes

  • 300 bottle outturn. The rhum was (column) distilled in 2019, rested in inert steel tanks, and bottled in 2021. 
  • Source of the cane juice is single variety “red cane” which reputedly has exceptional taste qualities.
  • Barikenn has released another variation of this rhum in 2022, but at a milder 52º – it’s from the same 2019 batch.
Sep 292022
 

Rumaniacs Review #138 | 0939

Hawaiian Distillers, Inc. is a Hawaiian corporation that has been in business for more than forty years. Before 1980 it was mainly manufacturing tourist items, including ceramics and specialty Polynesian Liqueurs and you can still find many of its small bottles and knick knacks on various eBay or other auctions. In the more recent era, these are the fine people who “made” the overdosed and overspiced Hana Bay and Whaler’s abominations and give real rum a bad name. For the most part, nowadays the value of their products lies in the ceramics from the 1970s, not their rums from any year. 

Colour – White (clear)

Strength – 40% ABV

Nose – It smells, well, dirty, like a loamy forest floor where wet leaves have decomposed. Sweet. Leaves and grass. Vanilla, peaches, plums, apricots, pears, all very very light and almost indiscernible.  Tastes like lightly flavoured sugar water, and there’s not much going on here, it all smells ike you were nosing a rum diluted in a bathtub.

Palate – More of the same, really. No sting, no serious heat. A watery, vaguely rummy spirit that might even be sweet. Light – extremely light – fruit notes and a bit of sugar.  Coconut essence, vanilla.  Not much else.  It’s warm on the tongue; perhaps I could even say “spicy” — were I feeling either sensitive or generous. None of that translates into any kind of taste profile worth mentioning, unless it’s dead lilies.

Finish – Short, warm neutral floral infusion with a pear thrown in.

Thoughts –  Big yawn.  This is a rum that is absolutely not missed by anyone and should be left on any shelf or auction where it appears. Even with my despite for some modern and cynically made American rums, what they do now is worlds removed from, and better than, this “rum” … which I now need another rum to wash out of my mouth so I can get a real buzz on and maybe try to forget its unrelieved tedium.

(65/100) ⭐½

Sep 262022
 

The Havana Club 3 Year Old Cuban rum (the one distributed by Pernod Ricard) is a delicately light cream shaded spirit, and one of those workhorses of the bartending circuit, much loved and often referenced by drinkers and mixologists from all points of the compass. That it’s primarily utilised in making mojitos or daiquiris and other such cocktails in no way dampens the enthusiasm of its adherents, with only occasional grumbles about access (by Americans) and how it may or may not compare against the Selvarey or the Veritas (Probitas) or any Jamaican of one’s acquaintance.  

It’s been around almost forever, and if it was more versatile might even have made Key Rum status. However, as various comments here and here make clear, the consensus of opinion is that it’s best as a mixing rum (when not dismissed as being “only a mixing rum”).  It bypasses the single barrel high proof ethos of today and remains very much was it always was, a blended rum that’s molasses based, column-still distilled, aged for three years in white oak, released at 40% ABV, and all done in Cuba. I gather it sells well and has remained a staple of cocktail books and bars both private and commercial.

When nosed it’s clear why the opinions are what they are. It smells quite creamy, but does have some claws. Aromas of vanilla, coconut shavings, almonds, and leather are there, and it’s the developing tart fruit – red currants, tangerine rind, unripe apples – and citrus that are its signature and which everyone comments on. I don’t find the citrus particularly heavy or overwhelming, just enough to make themselves felt.  Overall, the nose is pretty much what I would expect – light, crisp and a bit weak.

The palate is somewhat more interesting, though it does start off as sharp and astringent as a Brit’s sense of humour. It feels a bit thin and the flavours need effort to tease out (that’s the 40% speaking). The citrus is more pronounced here, as are a few bitter notes of coffee grounds, tannins and toasted chestnuts. These are balanced off by vanilla, a lemon meringue pie and an oddly evocative wet hint of steaming air after a rain in the summer. At all times it is light and very crisp and could even have been an agricole were it not for the lack of the grassy herbals.  And a comment should be spared for a delicate, short, dry and surprisingly smooth finish, even if it doesn’t bring much to the table beyond those notes already described above.

Clearing away the dishes, then, the HC 3 YO has its strengths and plays to those and stays firmly within its wheelhouse: ambition is not its thing and the rum doesn’t seek to change the world. Personally, having sipped it solo and then had it in a mix (I’m not a cocktail making swami by any stretch, so that duty is Mrs. Caner’s, because she really is), I think that while individually the elements of nose, palate and finish seem to be at odds and growl at each other here and there, in aggregate they cohere quite nicely. By that standard, it’s really quite a decent piece of work, one that deserves its “bartender classic” status….though to repeat, a neat pour is not really its forte, or my own preference in this instance.

(#938)(78/100)


Other notes

  • My thanks to Daniel G, a co-worker in my part of the world (which I can’t specifically identify for obvious reasons), who spotted me a generous sample from a bottle he had.
Sep 212022
 

Part I was an extended discussion on the evolution and development and early efforts to create a comprehensive data set – a database – of rums.  Not just current rums available now, but all of them, from all times, all eras, all countries. That it has never been done doesn’t make it any the less important…or dreamed of.3

To be sure there were some resources available, as listed – the problem was they were scattered, inconsistent, incomplete or did not have such a focus, and almost all that did gradually went dark because of the effort of maintaining them. Peter’s Rum Labels and Rum Ratings remain the best ones that are still live, yet they have limitations of their own. Sites like the American Rum Index and Australian Rum Index remain too small-scale in scope and rarely list rums at all; and review sites with real quantities of reviews — WhiskyFun (the champ with 1600+), the Fat Rum Pirate and this site (nearly a thousand apiece) — can only list rums that have been tried and to which there is access; still other sites like Barrel Aged Mind, Barrel Aged Thoughts and Single Cask Rum (which list issued rums as part of company profiles) only focus on what interests them, and are hardly exhaustive — and therefore there are gaps and fissures all over the place. 

The time was therefore ripe for the next phase in such rum databases’ evolution: crowdsourcing and the mobile app. Already technology was moving to a point where solutions in other areas (where large volumes of data had to be collated) were seen as potentially applicable here, most notably that of setting up easy-to-use online infrastructure and letting the users provide the data.

Given the user-driven examples of Wikipedia and Rum Ratings in particular, the only real surprise is why it took so long for some enterprising rum aficionado to combine crowdsourcing with the increasingly headlong move towards portable devices and port the entire concept to mobile in the first place.  Maybe it’s because app development is a young person’s game while the real deep diving rum chums are all old farts using desktops (like me, ha ha). The advantages of an app based on mobile rather than desktop (or laptop) technology are clear: in real time and usually on the fly, users provide the input, the content, the tasting notes, the scores, the production details, the label data — and the app or its owner acts as a middleman and moderator, curating the content for error checking, duplication and incorrect data. In this way the combined power of many creates a greater whole than any one person could possibly do alone and if crowdsourced edit and error correction gets folded in, well, you really have something here.

While Rum Ratings was the first application to take crowdsourcing seriously, it was geared for the larger screens of desk- and laptop, and hampered by the fact that the creator, for all the good intentions, was not so deep into the rum culture as to note the wave of consumer requirements and enthusiasm which would have made the website more useful. It was a hobby project that had great utility for a general rum drinking audience, but never stepped up to the next level to make it some kind of de facto leader in the field, or a standard of any kind.


The origin of the application that was and remains the closest to realising the vision of a publicly available, curated, and comprehensive rum database was actually not — then or now — created for that purpose. Like most programs, websites or applications that enthusiastic people slapped together in the past two decades with enthusiasm, gumption, gallons of coffee and too little sleep, its genesis was personal. Oliver Gerhardt in Germany was getting interested in rum, had a control spreadsheet to record his tasting impressions of those rums he had sampled, and a Master’s degree project to develop a mobile app: so he simply combined the two and came up with a small and very rudimentary application he called “Rum Tasting Notes”, which replaced his spreadsheet tasting diary.

Unsurprisingly for a first-gen effort where the basics and philosophy hadn’t been firmly nailed down yet, it was primitive. The database mechanism was clunky and at first very manually driven. The architecture lacked community ratings or a tasting feed, and there was only a very rough way to create tastings: if one wanted to record tasting notes it required manual fill of key data with no error checking. There was no true database in the backbone. The point-scale was between 1 and 10 with 0.5-point increments and thus covered only one fifth of today’s value range. But there were a few sliders, a scoring mechanism and a comment field, so the core features were already there.

After playing with it and expanding the facilities of the app for many months, he realised his pet project actually filled a niche that was imperfectly addressed by the existing sources available at the time. Perhaps others would be interested? In early 2018 he showed it to some friends and the app even as it was, was so well received that in December of that year he finalised the first version and uploaded it to the online app ecosystem, for free (it remains a free app as of this writing). Initially RTN was provided to the iOS app store, but an Android version was soon provided as well.  At the time it had tasting notes — for that was the purpose of the app – for a total of 300 rums which had been cobbled together from his own notes, blogs, online stores and even books.

Although initially released only in Europe, several things caused the app to grow by leaps and bounds. For one, Oliver brought in several volunteers from the rum community to share it around, talk to fans about it — some, like Benoit Bail-Danel were well known and had good reputations in the field, so their word carried weight, and their social media posts and commentary accelerated the visibility and acceptance. Secondly, he added to the development team quickly: critically this was Jakob Schellhorn for product management and marketing, Marcus Rottschäfer for the recommendation engine and machine learning aspect, Vincent Kesel who played a major role in the development of the android version, Theresa Plos for her lovely design work, and other users and early adopters who provided useful feedback and acted as proselytisers for RTN. Clearly, then, the moment it went up as an app, commercial possibilities were being explored, and it was not going to remain a guy-in-a-garage thing forever.4.

And it didn’t, because it was constantly tweaked and redesigned as more functionalities were added, thought of or asked for. The name got switched from Rum tasting Notes to RumX in a major update in 20215. A website was set up for future expansions, where searches can be done. Both the recommendation engine and the tasting engine became more sophisticated; the latter allowed for both pre-defined words and manual fields; scores were made easier, and extra fields were added for new rums’ background details (a godsend to a guy like me). Error checking, data integrity and duplicate elimination was beefed up as rums were added, and continues to be scrutinized regularly (no rum gets added without being vetted first). And in mid-2022 the app was expanded to be available in North America.

Users could now, on the road and with minimum fuss and bother, add new rums and define where it was bought, basic details about it, whether it was a sample or a bottle, and how much it cost. Bar codes could be scanned in. Users could build a collection of their bottles, their tasting notes, their wish lists, interact with each other through a community feature, link to reviews and websites…the app has become something of a one-stop shop for all the things that individual sites once did – likes, discussions, bottle splits, shares, tasting notes, charts, scoring, and so on – while seamlessly integrating the experience and making it easier. Plus, it was mobile, so people could use it in real time when they were shopping, scan bar codes into it to get and upload data, check out aggregate scores on the fly and, as time went on, even check out prices and shop online for their rums. People in a shop used to have to search for bloggers’ reviews to see whether a rum might be worth buying – this app makes that an option, not a requirement, and it’s faster.

Of course, it’s not perfect: no app really can be and what one person likes might be an anathema to another.  Adding a new rum on a smartphone takes time and is still something of a pain in the ass. Tasting notes icons for quick selection are not entirely intuitive (though the colour coding does help) and it’s not always clear what a slider or icon description might actually be for (e.g. “roasted”). It also lacks speed for multiple tastings and updates which a desktop version would assist.  There are many like me who have hundreds of tasting notes and would like to add that to the database but it’s not feasible to do so. On a phone it’s just not going to happen: yet there is no facility to do so via an API upload or a desktop version of the program (as yet).


But circling back to the main theme of this two part essay, RumX’s influence and importance exceeds its user-friendliness and multi-functional abilities, to an extent not clearly appreciated by casual users, or even, perhaps, its creator. Most users, after all, just want to know whether to buy a rum or not, or what a bottle they have should taste like, or what others thought of it.

Whether by design or not, though, RumX has become far more than just a tasting notes diary, score aggregator, digital collection builder and rum collector’s app. It has become a central hub in the rum consumer’s ecosystem, connecting shops, reviews, scores, specifications, users and even conversations. And as time went on and more and more people adopted it and began adding to it, what it brought to the table was a digital, mobile tasting note app, reasonably easy to use, minimising the amount of typing and quick to update by the average user. Nothing we’ve ever seen has even come close to this kind of broad functionality. And this in turn has led RumX, not quite four years after its introduction, to already boast more than 13,000 rums in its database.

Just think about what that means. In 2013 I opined to a friend of mine that perhaps there might be 5,000 rums in the world.  Ten years on, I know that it was a woeful understatement – because having seen Luca Gargano’s 5,000-rum warehouse and knowing of Steve Remsburg’s 1,200+ rum collection, and considering the hundreds or even thousands of new rums that get released by old and new bottlers, distillers and indies every year, I’m aware that we are in very real danger of just getting lost in the wash. It’s too much, too fast – no writer can keep up, not without help, time, sponsorship or funding – so to have this one resource that lists more than anyone else and has it available to everyone, is a huge benefit to the entire community.  

For once, we have the facility – limited, but still more than before – to tap into the biggest single repository of rum bottling information that exists for the general public.  At last we can tell if the Cadenhead VSG 73.6% 1990-2003 Guyana rum is real, or a mislabelled sample bottle, and not spend two days tracking it down. Individual reviewers and writers might deep dive into a single rum and put more info out there (and in better prose), and those who write informational pieces about distilleries, distillation, companies, personalities, styles, countries and so on will never be out of work. But in aggregate and for what it is, RumX is quite simply the biggest database and the best resource of rum bottling information out there that’s available and accessible to the general public. If Oliver and his team can find a way to upload bulk information or allow the inclusion and processing of data more rapidly by the reviewing sources who have been the backbone of the writing community for so long, I don’t doubt that RumX can top twenty thousand entries in another few years, easy.

And that serves all of us who want to know more about the more obscure older bottlings we occasionally run into, as well as the newest and bestest by the big names. Finally, it looks like after decades of trying, the ultimate rum database has been found: not in the basement labour of an unknown and unappreciated solitary rum lover who never shares because it’s never finished, but — as it almost had to have been — in our own collective consciousness, in each and every one of us who love the spirit. 


Other Notes

  • I could have made this a single essay and just added RumX as the last entry in the list of databases, but that would have meant shortening the info I had on the app (hat tip to Oliver, who provided much of it) and I felt it to be useful in and of itself.

Sources

Sep 182022
 

Since the very beginning of the distributed and engaged rumiverse, there have been movements — almost all by individuals — to catalogue all rums in existence.  All of them came up short, failed, or were abandoned…though many, in hindsight, pointed to the desirable characteristics of some as-yet undeveloped system and encouraged the next generation of creators.  Yet perhaps now we are on the edge of cracking the problem.  This two part essay charts the beginnings of such projects, why they are important, and where it all seems to be leading.


For rum deep divers, researchers, auction houses, the curious, the writers, the inheritors of dusty bottles, for all these people and more, a good rum database – a listing of rums – is now needed more than ever before. A good database or website that catalogues rums would not only have technical details – producer, bottler, source material, distillation notes, dates, strength, age, additives, country or city or company of origin and so on – but link to secondary and tertiary sources, provide label photographs, list online review sites, available shopping sites, and have commentary. In today’s world where questions asking about this or that rum pop up all the time and with ever-increasing frequency, the importance of such a database cannot be casually dismissed. It can be used to gauge value, chart trends and identify purchases, if for no other reasons, but for me it’s because I know something of the simple human compulsion to just know

Moreover, my own researches into company histories and the Rumaniacs Project showed that sometimes the bottlers themselves are no longer in business and so there’s nobody who can shed light on a bottle being queried; worse, in some cases existing companies themselves kept no records of what the hell they did. There was a Cadenhead rum bottled in 2003 which was practically unknown, to give one example; the SMWS’s lack of a list of the rums they themselves had issued was another, and I can assure you that almost no old rum-making company anywhere in the world has records of all its bottlings, blends, label changes or even marks – such things were either never deemed of great importance or simply left forgotten and unrecorded.


Books

There was a time less than a generation ago, when books were all we got, and we were grateful. Though not specifically created with the aim of compiling lists or catalogues except as an incidental by product of their researches, they immeasurably aided in such efforts. It was considered, with a kind of endearing innocence, a fairly easy task in the pre-Renaissance and pre-Internet era when most people knew at least something about Caribbean and Latin rums but rarely ventured further afield. Local rums in other lands and climes stayed local and developed their own national character, and at best it was world fairs and occasional newspaper articles over the last hundred years that allowed more knowledge to disseminate. Nobody ever really tried to collate or tie together the world of rum into a cohesive whole.

That said, these early books, when (or if) they made lists of rums at all, concentrated on geographical areas for the most part, and tried to gather some knowledge together with what limited information was then available. Excellent as they were in moving the subject of rums forward in the greater perception of the drinking world, however, they had several drawbacks. 

For instance, the absence of reference or supplementary materials made it necessary for authors to do primary research, in person. Rum lacked the cachet of wine and whisky, where print magazines and newspapers had on-staff critics who were sent on the tab to major wine- and whisky-producing regions to taste, interview and record: in stark contrast, aspiring rum writers were a solitary bunch working in obscurity, and they had to travel and research and experience rums on their own dime. Unsurprisingly, therefore, they stayed within the confines of the regions with which they came from and which were accessible, primarily the Americas and the Caribbean; and they ignored the rich pickings to be held in other parts of the world (a weakness which continues to this day).

Moreover, by the time any book was written and then proofed, sent to printers and distributed, it was often already overtaken by new releases, and if not, became so within a year or two. Once printed they were locked, and so they dated fast. At the time, the majority of the rum market consisted of a sea of blends (only occasionally re-released, re-branded, or reformulated), and the era of multiple annual releases by a host of independent bottlers or multitudinous monthly batches by micro-distilleries, had yet to arrive: but, even with this slower pace of rum releases, no book could ever really stay current. 

Ed Hamilton’s Rums of the Eastern Caribbean and Complete Guide to Rum from the 1990s — both based on his extensive travels and distillery visits in the region — have long since become almost obsolete (thought retain much usefulness as snapshots in time), and even a more recent book like Martin Cate’s Smuggler’s Cove has a rum list that is at best representative, and is approaching its sell-by date as new rums and distilleries emerge on the stage. Other recent books like the French language Le Guide Hachette des Rhums (The Hachette Rum Guide) with originally 400 and now 550 entries, or Alexandre Vingtier’s more modest effort 120 Rhums are useful additions, but unless updated, will suffer similar fates. And the multi-kilo double-tome of the recently printed Caroni distillery history and its bottlings will surely have to have a companion volume to account for all the releases that will be made after 2022.

The original Encyclopaedia Britannica tried to address the same issue by printing annual yearbooks where they updated the content as best they were able. But aside from  the Hachette guide, the writers of books on rum never went that far (and let’s be honest, why should they?) – they rested on their laurels as published authors and moved on to other projects.  Even something as potentially useful as a summary-form Rum Bible (an equivalent to Murray’s work on whisky) was never written, because nobody was in a position to taste the hundreds and thousands of rums such a book would entail, even assuming they were known or available for tasting. In any case, any rum lists included by the various established authors were seen as adjuncts or extensions to their main work of description, story telling and historical recollection — not the primary focus of the work itself. 

Things started to change with the advent of the internet and the rise of enthusiast driven weblogs, which started around 2007. Most of the early efforts in this direction were rum reviews, and sites like Refined Vices, Rum Reviews, El Machete and others stuck with this formula until they went dark and were replaced by yet others doing the same thing. Websites were and almost always are, run by individuals, and such initial forays into the online world came from this pool of enthusiasts who did their best to create, as best they could, a repository of the rums they had tasted. Few went further, though some certainly did take it to the next level – and such sites often dispensed with the whole reviewing gig altogether, perhaps as they had to.


Ed Hamilton’s Ministry of Rum Website

Possibly the most influential of the early rum-focused websites, the Ministry of Rum was launched in 1995 at a time when usenet groups and dial-up bulletin boards dominated the online space and user interaction. Windows 95 debuted that year and the Netscape Navigator had only been released the year before and the internet was a wasteland of disparate websites only gradually finding their way. Easy-to-use website builders like WordPress and SquareSpace were far in the future and Ed hired a programmer to create his website. He added a discussion forum for users, wrote some commentaries, added some articles, but for the purpose of this essay, it was his brief country distillery listings and the rums these distilleries produced which is of note. When I researched the early reviews of my own, it was often the Ministry that provided the first core data points of a rum’s origin, stills, strength, company background and other products they made.  Sadly the site is moribund and most of the links do longer work, and there was never any structured table listing one could consult, so I actually have no idea how many rums were under the hood.


The Burrs: Rob’s Rum Guide, Ultimate Rum Guide, et al

This is what led to one of the earliest websites that tried to capitalise on the burgeoning rum scene of the late 2000s and early 2010s: the Burrs’ Rob’s Rum site, and the associated list of rums which topped out at 622 items (but which lacked many of the minimum provided details we now take for granted). The site was part of an overall multi-channel effort that tied into their various commercial enterprises, especially the Miami Rum Renaissance (which at one time was the premiere North American rum event). Their Ultimate Rum Guide (now offline, and ported to Instagram) was another offshoot of this approach and listed some rums and provided brief details.  Unfortunately it was never scaled up or maintained, ignored far too many rums, was limited in geography, and I don’t think it’s been updated in a while. The efforts of the Burrs have been redirected to the American Rum Index, the Rum Minute (60-second tasting notes on You Tube) and other businesses in which they are involved.  So the whole database “project” (and it never really was anything so structured or grandiose) really didn’t go anywhere and died for lack of oxygen.


Taster’s Guide

Another attempt which was much more serious was the (now defunct) site of Taster’s Guide, created around 2010 by a longtime correspondent of mine named Stefan Hartvigson from Sweden. Over time it amassed what for the time was an enormous listing of popular rums – it’s now dark so I can’t remember how many rums it ever had, but it was very detailed, and had many of the fields enthusiasts were to clamour for as the bare minimum in years to come: name, age, components, source, country, distillery, strength and if available, year of distillation, plus notes on each distillery and other rums they made. The site never got the acclaim it deserved because Stefan – a marine engineer by trade – never marketed it with that intent or did more than casually update it — like many such sites (including my own) the initial impetus for its creation was simply to catalogue his own purchases and info he picked up along the way.  Gradually this grew legs and he tried to keep it going with an enormous body of research, but by 2015 he acknowledged that it was too much work for one person to do, and he let it go. 


Peter’s Rum Labels

A site that defies easy categorization and is not a database in the strict sense of the word, but was and remains enormously useful and probably one of the best out there for what it is, is the Czech site of Peter’s Rum Labels, created and maintained in English by Petr Hlousek from Prague. It does not have a standardised database format, and doesn’t try listing anything. What it has is pictures of rum bottle labels, and data on each company that makes them, plus translations and “the fine print” on each label.  This might not sound like much, but from a historical perspective its worth is incalculable because of the 9,785 label pictures he has from nearly 6,000 producers, companies and brands, many predate the modern era and provide a window on rums of years and decades past. Moreover, there are often small company bios accompanying each (the site is more or less organised by countries and producers) and even how many medals a company or its products won (though I think this ceased around 2010). 


Rum Ratings

Then there was Rum Ratings, a website initially created to be a repository of tasting notes by Andrew Shannon, which went live in 2012. As a student in the UK he wanted to remember and catalogue the collection of rums he had left behind in the US as well as those he wanted to try in the future, and the site began life as a personal blog in which he kept his own scores. As he recounts, “Within days of launching, people somehow found the site and asked me if they could enter their ratings as well. It took a little work, but after I opened it up to others things just seemed to take off.” Even without any sort of deliberate or conscious marketing the site gained popularity, perhaps because it was the only one of its kind in the world – a place where people could fulfil their desire to record their own scores and comments of rums they had tried. 

The site has come in for criticism (including by me on occasion), because of its populist ethos, something Andrew is correcting over time by bringing in links from external bloggers. The average scoring method is problematic when there are only a few ratings (it comes into its own with greater volumes), though the bar chart of score-distribution is great. The data set for each rum is also somewhat limited and as a rum lover I confess to always wanting more.

Yet I’ve come around to really appreciating this site — because alone among all the others it does get updated, you can post your own comments, and you can rate a rum, of which there are close to 8,600 as of 2022.  Moreover, because it has been around for so long, it has opinions on rums that go back a long way, which is a useful window into the past (I made use of that when demonstrating why the Diplomatico Reserva Exclusiva had to be considered a key rum, for example). So as a resource of archival material, it’s really very useful and should not be discounted simply because it is user-driven and lacks rigorous reviews or tasting notes. It remains in use, updated and non-monetized by a person with no development experience and no connection with the rum world at all and I continue to have a real affection for Andrew’s work, and use it regularly. (Note: there’s an app for it now, but I prefer the desktop version).


Reference Rhum

When it comes to pure data shorn of any externalities, perhaps the best pre-app, pre-mobile, pre-wiki website database of rums, which has now been offline for many years, was the French site of Reference Rhum (not to be confused with the sales page of that name which now exists, or the review site Preference Rhum). Reference Rhum was the last gasp of websites curated by a single person which sought to list all rums in existence, and honestly, I still think it did a bang-up job and came as close as anyone possibly could at that time, to nailing it.  There were tons of stats for each rum, label or bottle photographs, distillery notes, distillation notes, proof, age, dates, names, sources.  When I was doing bottle lists for some of the “Makers series” company bios, it was Reference Rhum I went to as my first stop.  At its peak it had around 9000 rums or more listed with a level of detail no other site even came close to, except for Rum Ratings (and the two weren’t comparable).  Sadly, the job of updating and curating the site became so onerous and time consuming, that the owner finally shuttered it, which was a loss to the rum community that is often not appreciated. 


The position in 2018

By 2018 or so, whether acknowledged or not, it was clear to many that there was a huge gap in the reference materials available to rum aficionados globally with respect to actual bottlings. Books that were published and posts that were put up were all about rum companies and production details, historical perspectives and limited or specialised foci; and we were and are immeasurably enriched by the research of Matt Pietrek and the few others like Marco Pinieri, Anil Lutchman et al, who mine this lode. Yet aside from the imperfect examples listed above, no-one has ever tried to list all rums in production or those from the past, perhaps because the job is just so absolutely Himalayan in scope. And after my near complete failure to find any reference to that Cadenhead rum mentioned above even from the bottler, I began to realise this could turn out to be a very serious issue indeed for future buyers, fans, writers or researchers.

However, even as the internet widened and democratised the expertise of rum pundits (and their number), it became equally obvious that it was almost impossible for any single individual to create, curate and maintain a master database of this kind. Given the volume of rums and brands available around the world, and adding to that the historical one-offs, merchant bottlings, independent bottlers or special editions dating back (in some cases) centuries, it was simply too time consuming. It would require full-time effort, not occasional after-hours dabbling by enthusiastic amateurs. Nobody has that kind of time in our world, quite simply because nobody is getting paid to do it and it’s such a thankless job. A new system of such record keeping therefore had to be found to address the lack of any serious databases of rums in existence and the gradual move away from desktop computers or even laptops.

We’ll discuss the one application that tries to crack this issue, in more depth in Part II


Other Notes

  • The site of Spirit Radar is an interesting one. Registered in 2020 and run by a small team out of the Czech Republic, the site notes that it is a “next generation data platform for rum and whisky collectors.” They monitor auctions, online shops and ecommerce sites for historical and current bottle pricing information for rums and whiskies (some 60,000+, they note). The site is fully commercial – you pay for the data service and pricing information and have the option to do a free 14 day trial. As part of the data on each bottle, the sort of thing we need — country, strength, age, distillery and so on — is included, and there are options to create a bottle list of your collection, and the site shows its aggregate current value. Because of its collector and commercial focus and inaccessibility to the broad mass of users, I elected to not include it – but it is a resource of the kind this article speaks about.
Sep 142022
 

Based on really really true events, which may or may not be factual….

“A column still can produce this!” smirked Indy as he poured me a generous dram of the seven year old SBS Antiguan hooch and handed it over, daring me to refuse and making sure my head was bowed and cap reverently doffed. I imagine he would not have been displeased with some genuflection, so chuffed was he – and others – with this rum.  

I considered my glass carefully, pen poised over the famed Little Black Book of Tasting Notes, trying to focus yet also look everywhere at once, because I was in the basement bar of The Proofing Room in London, there was a lot going around me at the same time, a ton of rum chums were in attendance, and the rum was quite a handful to unpack at short notice.

I had landed in the UK a few hours before (two hours late), scampered to my fleabag hotel, dumped my stuff, ran over the road to TWE to get some tasting glasses (shout out to Kelvin who was super helpful and fun to hang with in the short time I had there), then back out to meet the my vagrant itinerant friend Richard Nicholson (of NZ Rum Society fame) at the Black Parrot rum bar, and then, after sampling five or six rums, we high-tailed it over to the ‘Room where Kris Von Stedingk was magisterially holding forth on the new 2022 range of rums released by the Danish outfit of 1423. I was out of breath even before sidling in.

The joint was peppered with Visiting Royalty of Rum Geekdom: Dan Greifer was tending bar, Andrew Nicolls was feverishly making daiquiris with rum from his own brand of William George, Kit Carruthers of Ninefold was soaking up info and a glass with equal gusto, Keegan Menezes was down at the back, Indy and Jazz Singh of Skylark Spirits darting around making sure everyone had a charged glass, Vicki Ilankovan of Sated Online was mingling with her trademarked vivacity and energy, while others were calling hellos and pressing the flesh from all corners of the bar. And as Kris was in fine form with his presentation and we were derailing his spiel, Richard and I guiltily avoided his disapproving glare and snuck down to the back where the hoods huddle, and set up shop there.

I was glad it was the Antigua I started with, because that island’s distillery has been making great strides in its own experimental small batch production, dating right back to the work they were doing with the sherry cask edition back in 2016.  What I had here was a rum they sold to 1423 – that Danish outfit, you’ll recall, which is part owned by Josh Singh, the benevolent buddha of badass we left at Paris’s Maria Loca bar in 2019 but who went AWOL for this one. Antigua Distillers not only produced the subject of my very first review (the 1981 English Harbour 25YO) but has a new high-congener, full-proofed rum of its own that is supposedly off the scale and which I’ve been lusting after ever since it was released. This rum was one of its progeny.

I tried to listen to Kris rattle off the specs for the rum because he was an interesting and engaging speaker, but the serious rum convo (i.e., the “party”) in my corner was so loud (which was all Richard’s fault, I swear, the guy is just so noisy!) that I could barely hear him, and evidently Kris couldn’t either because he shouted at us to pipe down in best Ratzo style — “I’m workin’ here!” — so he could keep with the program and inform the populace and maybe sell some damned rum. We all flipped him the bird and shouted cheerfully ribald insults, then shut up. I started nosing, and then scribbling. Even at play, the ‘Caner has to work sometimes, alas.

The nose of this kinetically powered 64.9% ex-bourbon-barrel aged rum was aromatic to a fault, and demonstrated once again that well assembled column still rums can be the equal of any other kind (even if just one barrel’s outturn).  It smelled of vanilla ice cream, bubble gum, strawberries and an amazingly pungent mix of both light and heavier fruits like watermelon, green apples, grapes, peaches, and plums.  Into this was interspersed more neutral aromas of bananas, pears and papaya, and a sort of rich whipped cream that would drive a cat to ecstasy. Even with the distractions of more rums, more mixes and the loud hum of conversation, I was able to appreciate a real mastery of the craft with what came out of that bottle.

All this went into the Book with some haste, because things were moving fast, and the bar surface in front of me kept filling up with more and new glasses that had to be guarded from the potential depredations of light-and-sticky-fingered rum enthusiasts (we are not known for respecting the finer points of personal property when it comes to the good stuff). Andrew, enthusiastic as anything, kept making more William George daiquiris (which were really good — but even a tippler as practised at pilfering as Richard had trouble keeping up with the rollout), and because Kris was moving smartly along with his presentation, Jazz and Indy continued bringing more and more SBS rums to us back-bench louts. Brazil, Denmark, Jamaica, Venezuela, Guyana, French Antilles…we had a minor United Nations of Rum going on here. Every time they poured another sample — which joined its partners on the countertop in front of me in an ever-expanding lineup —  they observed how slow I was going, and regarded me with the sorrowful disappointment of skilled guilt-trippers – “What, Lance, is what we’re doing here not good enough for you?” “You don’t like SBS any more or what?” and (more cuttingly) “Eh eh, bai, I thought you were a pro, man!” (that stung).

I hastily concentrated on moving on to the taste, and here I must simply observe how vibrant and alive the rum was. Sharp — of course it was — and hot, yet that dissipated quickly, and the tastes were at all times there, thrumming, compelling, well defined and completely solid. And there were lots of them. Tart fruits notes of soft yellow mangos, soursop, ripe gooseberries, strawberries, dark cherries and almost overripe pineapple started the party off. These were balanced by nutty flavours combined with unsweetened chocolate, caramel, vanilla, cinnamon, coffee grounds and even a touch of herbs and spices (dill and cumin). Under it all was bananas and the creaminess of a sweet caramel latte which segued beautifully into a finish of epic duration, redolent of the sweetness of sugar cane, the muskiness of caramel and molasses, and the slight bitterness of freshly sawn lumber and ground coffee beans.

What’s amazing about the rum is how well it sips, even at that dramatic proof point. There’s no straining for effect, no sense of extra ageing or esterification added for your edification, no vulgar “let’s whip this out shall we?” backdam bragaddocio of codpieces compared (this sort of thing is left to visiting rum chums in seedy rumbars). It’s an astounding, amazing, astonishing rum, one where the initial experiments I tasted all those years ago seem have come to a kind of glorious fruition. I know the distillery has its own branded rums, ramped up, beefed up, torqued up, squirting esters and proofage in all directions, and I’ve been after those for ages.  Until I get one of them, however, this will be a more than adequate substitute. 

It was with some regret that I moved to other rums in the SBS’s lineup for the year – yet for the remainder of my time at the bar I kept a glass of this thing running, and eventually considered it the best of the lot, when it was all over. We laughed and talked and discussed rums and had a whole load of fun dissing each other, and finally the whole thing devolved into a raucous party and jam session which was then relocated to Trailer Happiness after we got chased out of the Proofing Room. Yet I remember this rum so well, even without the tasting notes.  It showed that English Harbour’s Catch of the Day rum from 2018 which I had also enjoyed and continue to regard as an underpriced steal, had been no accident.

So, to wrap up this overlong “review” let me sum up for those who like it brief. SBS’s 7 Year Old 2015 High Congener Antigua rum is frikken’ phenomenal and I’m just annoyed with myself for not grabbing the damned bottle out of Indy’s hands when I had the chance. He might have decked me, and maybe I would have left the bar with head held high and feet held higher…but man, it would have been worth it to get this thing.

(#937)(91/100) ⭐⭐⭐⭐½


Other Notes

  • Initially, based on the lack of disclosed detail on the label and the product sheet, I thought this was not a high congener rum but after the first posting, both Joshua and Kris came up to confirm that yes, it was. “There was no particular reason” for the oversight, Josh said, but my money is on simple forgetfulness, because no sane marketing guy would leave such a juicy tidbit out.  So anyway, I went back and changed the post a little and amended the title to make mention of the fact.
Sep 122022
 

As I remarked in the review of the Damoiseau 2009, there is an emergent trend for agricole rhum makers to make their white rhums stronger. This boosts flavours and intensity and makes for a drink or a mix that has the kick of a spavined mule, and because the rum is unaged, you are getting hit with all those enormous sweet grassy and herbal agricole-style tastes. That not only wakes up a Ti-Punch (or anything else you chose to add it to) but supercharges it.

To some extent I think that this trend is meant to capitalise on the success of the high ester Jamaicans like the Rum Fire, Rum Bar, Wray & Nephew Overproof, together with the realisation by various rum makers (who previously just went with lighter whites) that such unaged rums – whether from cane juice or molasses – can be both stronger than the standard and way more exciting…and still people would buy them. 

One such rum comes from the brand of Takamaka Bay out of the Indian Ocean islands of the Seychelles, which is a distillery founded in 2002 (it’s actually called Trois Frères Distillery), and from the beginning made rums from both cane juice and molasses. Their initial lineup had a brawling cane juice blanc which was in fact stronger than others available at the time (it was 72% ABV), and which for some reason they discontinued by the early 2010s.  They replaced it with this one, three proof points lower and fully from molasses, for reasons that are obscure and may have to do with their major rebranding push around 2013-2014. It is part of their low end “Seychelles Series” of rums which includes infused, spiced and tinkered-with rums for the bar scene.

Now you would think that the producers of an overproof Wray-slaying-wannabe, which of course this aspires to be, would make every effort to ensure its product is packed with flavours of a fruit and candy shop and if it felt like being bellicose, pack itself with a nose the envy of a rutting troglodyte’s mouldy jockstrap. I stand here in front of you saying, with some surprise, that this just isn’t the case. The nose starts off okay, quite spicy, with notes of white chocolate, almonds, soy milk, creamy unsweetened yoghurt.  Then it adds a bit of grass and cumin, a shaving of zest from a lime or two. A pear, maybe two, some papaya. But that’s about it. The rum is so peculiarly faint it’s like it would need to stand twice in the same place to make a shadow.  This is an overproof? It’s more like slightly flavoured alcoholic water, and I say that with genuine regret.

Regret or not, this light faintness dominates the palate as well. It feels quite delicate (though always spicy – the effects of that 69% do not entirely vanish), yet somehow feels less, tastes less, smells less, not just in terms of intensity, or power to originate tectonic plate movement in your face – but in the aggregate sensation. There’s so little coming at you. You get alcohol, vanilla, cream, pears, swank, and that’s if you’re lucky. A touch of lemon zest. Maybe a flirt of licorice, some salt, a light cream cheese on wonder bread. And that’s all. The finish tries to redeem that by being long, dry, coughing up notes of light fruits (pears, Thai mangoes, white grapes), but alas, not enough to save it. For an overproof at this strength, we definitely have a failure to communicate.

Whatever the motivations or economic rationales were for switching the original overproof (which I rated 84 points) from cane juice to molasses, dropping the proof and simplifying the blend, my personal opinion is that Trois Frères might want to rethink that, and maybe even re-tinker. The rum is a disappointment for fans of the company which has other expressions of lesser proof that are really quite good and sells bulk rum abroad which is sometimes even better. It lacks serious tastes for something so strong, it provides no oomph to enthuse the barkeeps and mixologists who are looking for original expressions to enhance their creations, and no incentive for casual drinkers who’re looking for a unique profile. I’m no doomsayer, but I do believe that if something isn’t done to up this rum’s game, it might just arrive DOA and expire in obscurity…and that’s a shame, not least because I didn’t come here to write obituaries.

(#936)(75/100) ⭐⭐½


Other notes

  • The rum continues to be made on a column still, from molasses. Its predecessor was from cane juice and I always suspected it had a touch of pot still high ester juice sneaked in.  I had no such feeling here, obviously. The company website states that the current 38% “standard” Blanc does indeed have some of that pot still distillate added to it.
  • A biography of the company, last updated in 2021 can be found here.
  • The label has changed from the original 72% version, and its lesser-proofed successor which had a big “69” front and center on the label. I think this version was begun around 2020. The word “Bay” was also dropped from the labelling at around this time.
Sep 082022
 

The Bacardi Añejo “Cuatro” hews to all the markers of the long-running Gold and Añejo variations upon which its distillery’s fame rests.  It represents Bacardi in fine style, and those who pay the twenty five dollars or less it costs will find their comfort zone is well tended. Because, while it is a blend of mostly four year old rums (with some five and six year old rums mixed in), column still origin and filtered after ageing, the fact is that it represents the standards set by rums of yesteryear while positioning itself as an entry level almost-premium of today. Yeah…but no. There is not enough that’s original here.

Which is not to say it’s not pleasing by itself, within its limits, just that it has to be approached with some care, as it’s light to begin with, so the entire profile bends towards the subtle, not the club in the face. The nose, for example, is warm and gentle as befits a 40% light Cuban-style rum. It faithfully hits all the notes that made Bacardi famous – light caramel, cloves and brown sugar, some sharper tannins, tbacco and leather, interspersed with softer hints of banana, vanilla, green grapes, and perhaps some lemon and camomile tea thrown in.  Easy sniffing, gentle nosing, very pleasant, no aggro, no worries.

The same profile attends to the palate, which begins with some spiciness, but of course settles down fast.  It’s a bit rough around the edges – the dry and sharper woody tannic notes don’t mesh well with the leather, aromatic tobacco and unsweetened caramel – but overall the additional vanilla, citrus and banana tastes help it come together.  Some notes of black tea and condensed milk, a slight creaminess and then it’s on to a short, breathy finish that drifts languorously by, exhaling some sweet coffee and chocolate, a touch of molasses and freshly sawn lumber, and then it’s over.

To some extent the tasting notes as described say something about the pit of indifference into which the rum has fallen since its introduction. The issue is not that it’s good (or not), just that it’s not entirely clear what the points of it is. The gold or añejo of years past filled its duty admirably without going for an age statement, so why release the Cuatro at all?  Because it could eke out a few extra dollars? 

Summing up: the rum is okay, but in trying to be all things to all drinkers, falls into the trap of being neither great mixer not recommended sipper, being unsuited to fully satisfy either. For example, the filtration it undergoes removes the bite of youth and something of the biff-pow that a good mixing rum makes, and if that’s what it is, why not spend even less and go for the blanco or other even cheaper options? And at the other end, the age is too young to enthuse the connoisseur looking for a sipping rum – for such people, rightly or wrongly, sipping territory starts with rums older than five years, even ten…not four. 

Had Bacardi boosted the rum a few more proof points, aged it a bit more, then they might actually have had something new, even innovative — but rather than show a little courage and diversify into the bottom rung of premiums, Bacardi have copped out and played it safe. Since the Cuatro is not completely anonymous and does display some character, I suppose taken on its own terms it sort of kind of works — so long as you know and accept what those terms are.  I don’t, and couldn’t be bothered to find out, so it doesn’t work for me.

(#935)(76/100) ⭐⭐⭐


Opinion

These days, Bacardi rums just can’t cop a break. Ignored by most serious rum folk, relegated to consideration as a supermarket shelf filler without distinction, they are deemed bottom feeders that have corrupted the innocent palates of whole generations of broke and brainless college students and made them switch to whisky. Bacard’s very ubiquity and massive sales disguise their “good ‘nuff” quality, and have been behind its inability to be taken seriously in the modern age.  From once being seen as the pinnacle of rumdom in the 1950s and ‘60s, the spiritous peak to which all wannabe rum distilleries aspired, the rums of the company have fallen to “commodity” status, while a decade’s worth of young and nimble indies and micro upstarts have taken aim at it and started to chip away at the edifice.  And you’d better believe that just about nobody even bothers to rate (let alone review) their rums without an occasional scoff and guffaw. That’s what selling more cheap rums than just about anyone else on the planet gets you.

Which is not to say that Bacardi is in any danger of losing the coveted space on or near the top of the sales heap. The shyly accepted subsidies (“oh no, we really can’t, really….oh well, but if you insist…”) that are funnelled to them in the land of purportedly meritocratic capitalism via enormous tax breaks and the despised Cover-Over Tax, ensure that when a Bacardi rum goes up against any other of equivalent stats, the Bat will be orders of magnitude cheaper, even if it is of no more than equal or lesser value.

Bacardi rums have just about always been light column still blends (with some pot still juice of unknown amount in the mix). The company has never really gone the full-proof limited-release route (the 151 doesn’t really count and is in any case discontinued), and while they dabbled their toes into the water of the indie bottling scene, it made no sense for them to do it if they couldn’t do it at scale – which they won’t, for the same reasons DDL more or less gave up on the Rares…the margins were too slim for volumes that were too small. Even the hyped special editions like the Paraiso didn’t break any seriously new ground – sure they were good blends, but to my mind there was nothing that wasn’t available elsewhere for less, and that 40% and the NAS? Today’s customers will not blow the money those cost on a product like that – they’re going after the boutique market, an area that I maintain Bacardi has never managed to successfully break into.

Except, in a way, they did try, with the trio of aged expressions of which the Cuatro is the youngest.  To my mind, even with my rather dismissive tasting notes, these three rums – the Cuatro, the Ocho and the Diez – are among the better budget-minded rums the company makes. They lack the anonymity of the superior, the blanco, the gold or the dark (or variants thereof).  They’re priced reasonably to move, and they have that veneer of true ageing about them.  Given the lack of any ultra-aged high-proofed rums out there made by their company, these might be the best we can expect from Bacardi for a while.


 

Sep 052022
 

The French island rum makers take ageing in a slightly different direction than most of those elsewhere in the world. A normal Caribbean distiller (actually just about any from anywhere), will take a rum and age it and then issue a blend of X years, and then progressively older ones, year in and year out, with the occasional special edition thrown into the mix. You never know from the main line of El Dorado rum, for example, what year any of them came from, since that’s unimportant – the age is. Ditto for others like Jamaica or St. Lucia or South and Central America, who for the most part follow “the age is the thing” principle for the well-known series of rums they issue. If they release a vintage year, it’s mostly something of a one-off, and even there the age remains the real selling point (if the limited outturn isn’t). 

Not so the guys from Martinique and Guadeloupe and Reunion. There, the idea that some years’ harvests or distillates are simply exceptional has long been an article of faith, and this is the basis for their own vintage releases, called millesimes. There, the age is not completely irrelevant but of lesser significance when compared to the specific year – and where that age is mentioned it’s usually in fine print, and it’s the year of distillation which gets the headline treatment and the Big Font. Which is why Clement’s 1952, 1970 and 1976 vintages are famous but you’d be hard pressed to remember how old any of them is, and ditto for the XO which is a blend of all of them.

The additional quality that makes the modern crop of such millesimes so outstanding (i.e., aside from the perception that the year of origin is so special, and what ageing they do get) is the gradual increase in the proof point at which they are issued.  Back when agricoles were just becoming a thing and in the decades before that when only known on the islands and France, the ABV of 50% — give or take — was a de facto standard.  Nowadays we’re seeing more and more really high proofed agricole rhums topping that by quite a margin, and they’re not only the whites, but aged expressions as well.

A good example of all these concepts is the subject of today’s review: a Guadeloupe rhum from Damoiseau, the millesime 2009, which comfortably hoists a large spiritous codpiece of 66.9% and whose age is mentioned nowhere on the label but is 7 years old according to all references. I’m seeing more and more of these heftily aged brawlers, and only rarely have I found any that stunk – this sure wasn’t one of them, and while the rhum does seem to be somewhat polarizing in the reviews I’ve read, me, I thought it was great.

Consider how it opens on the nose: admittedly, it’s very spicy, very punchy and doesn’t play nice for the first while. Some suggest it be tamed with some water, but I’m too witless for that and masochistically go for the full experience.  Once the fumes burn off it wastes no time, and lets loose a barrage of aromas of rich tawny honey fresh from the comb, flambeed bananas (with the wood-flames still licking up), caramel, bitter chocolate, coffee grounds. And this is before the fruits come in – tart gooseberries, mangoes, green grapes and greener apples, vanilla.  A combination of tart and sweet and musky, infused with cinnamon and cooking spices in a rich and sensuous amalgam that Mrs. Caner would likely swoon over.

As would be no surprise in something this highly proofed, the rhum displays a solid and almost fierce pungency when sipped. The agricole notes come out to play now, and one can taste sweet sugar cane sap; vanilla, pears, more of that burnt-wood-flambeed-banana vibe…and bags and bags of fruits. Pears, watermelon, ripe Thai mangoes, papaya, were the high points, with pastries coming up right behind – apple pie, honey, vanilla, cinnamon, cumin, rosemary, and as if dissatisfied that this still wasn’t enough, it added coffee, cardamom, and french toast (!!). Closing off the whole experience is a finish of real quality – it is long, surprisingly soft, fruity, creamy, redolent of spices, lighter fruits, sugar cane sap and a jam-smeared croissant still hot from the oven.

This is a rhum that I could go on tasting for an entire evening. As it was, I lingered over at the stand at the TWE Rum Show with Chetan of Skylark and the vivacious Clementine of Damoiseau, pretending to chat and admiring Chetan’s virulent blue shirt (which he insisted I mention in my review so…) while sneaking a second and third pour when I hoped they weren’t looking.

The strength is part of the quality of course, but I honestly believe that even if it was released at a more acceptable (i.e., lower) proof point, this is a rhum that would have succeeded like a boss.  The flavours are fierce and distinct and none jar or clash with any other.  The rum tastes completely solid and is a drinkable advertisement for the skill of whoever blended the thing.  It lasts a good long time, it’s not at all savage, and possesses such a gradually unfolding complexity, such a multitude of aromas and tastes, that you just want to take your time with it and keep it going for as long as you can.  I may not always agree with the millesime approach to rum making but when it works as well as this one does, it’s hard to fault the reasoning … and even harder not to buy a few bottles.

(#934)(89/100)


Other notes

  • Although I was and remain enthusiastic, take my opinion with some caution.  Marcus over at Single Cask despised it to the tune of 69 points in January 2021, though on Rum Ratings, four  people gave it a solid 9 (oddly, the standard proofed 42% version was more contentious, with five commentators each giving it a different score ranging from 4 to 10). On the other hand, The Rum Ration rhapsodized in 2020 that it was “one of the best rhums” he’d ever tried, and Alex Sandu of the Rum Barrel in the UK — a notoriously hard marker — gave it a rousing 89/100 in late 2019. It will come down to your personal taste profile, to some extent.
  • There is a 42% version of this rum with pretty much the same label. As far as I know it is simply a reducer version of this one.
Aug 312022
 

Attending rum festivals is one of the most cost-effective ways of sampling a wide variety of rums you might not otherwise have the chance to encounter, as well as (and perhaps this is just as important), meeting all your friends and other folks you’ve only texted, tweeted or commented with over long periods. It’s not as riotous as a jump-up bottom-house, and not as staid as a formal tasting, but it’s almost guaranteed that over a few days you won’t be bored.  Almost alone among major spirits categories, rum festivals are still modest enough for you to meet not just booth attendants and rum ambassadors, but actual owners and distillers of small startups (and many large concerns) who are happy to go to the nth degree about their rums, and often have something special squirrelled under the counter for those who show a genuine interest.

Since rum festival season is more or less upon us – the second half of the year has more, on balance, than the first half — it’s perhaps a good idea to assess exactly what attending any one of them is likely to provide, and more importantly, what to do once you get there.


Like other spirits expos, rum festivals are usually held on a weekend, and often comprise of three main elements: there are usually pre-and post-show get-togethers at bars around the city (or even in people’s homes, on occasion) that are enthusiast-driven and attended by aficionados of all stripes; then there’s the main event which is held in a large-ish hall where booths are set up for vendors and distributors to tout their wares; and within that event are somewhat more specialised ancillary “classroom” sessions. In the larger festivals there’s also usually a trade day (or half-day) tacked on at either end, where members of the industry – distillers, producers, distributors, buyers, agents, owners, journos and bloggers – get to go in without members of the public around. This is less a matter of elitism as one of practicality – it’s difficult to talk business and do a hard sell when a long line of people are impatiently waiting their turn to take a snootful in front of a small booth with limited space.

The “ancillary sessions” I refer to above are almost always seminars and masterclasses and if you’re wondering, a seminar is an informative get together for anyone who’s interested with maybe a tasting tacked on, while a masterclass is exactly what it describes. This is why when Richard Seale goes into the technical details of the endochronic properties of resublimated thiotimoline it’s a masterclass (and usually leads to a thundering stampede for the exits five minutes in), while a run-through of six agricole rhums by a distributor is closer to a seminar.

All these events can be spread out over a week or, more commonly, two to three days.  The recently concluded London TWE Rum Show was on Friday and Saturday with the Trade session between 12-4 on Friday and the public given access after 5pm, and 11am-6pm on Saturday. The Berlin festival, by contrast, tends to be 12pm-9pm Saturday and Sunday, with professionals or media people being let in an hour before either one. Most follow one or the other format, or, like the Miami Rum Festival, split it up into two half days sessions in two different venues, one for seminars, one for tasting.

The Planning

What these facts point up, however, is the importance by a prospective attendee of at least some planning. Not all rum festivals have the same brands and companies in attendance, so it’s worthwhile checking out what they have to offer. For instance, Brit festivals (TWE, Manchester, UK, etc) would have a stronger representation of British-made rums yet be shy of American ones, while American shows would not have much from the UK and Europe, would probably ignore most agricoles and the Far East, while being stronger on local producers and maybe South America.  Berlin has always had a balanced representation of both as well as Latin America, Reunion and Mauritius; and Paris has been best at cane juice varietals, agricoles, grogues, and obscure small distilleries from Asia. Just about all festivals have their local in-country star boys and major international brands from the Caribbean – El Dorado, Foursquare, St. Lucia Distillers, Bacardi, Mount Gay, Flor de Cana, Hampden, Worthy Park, Appleton, Angostura and so on. Knowing these things helps you chose the rum festival holiday better, I argue, especially if one is not a resident of the city (or the country) in which the rum festival is happening. Fortunately, these days there are loads to chose from.

Secondly, with respect to planning, it’s always useful figure out in advance if any of the seminars or sessions held alongside the main event are worth your time (not least because usually you have to pay to attend, though the prices vary) and address an interest…or not. Booking in advance is recommended because seating is almost always limited, and popular ones sell out fast – any session with Velier or Foursquare or Hampden tends to go quickly, for example, while something more esoteric like “Misunderstandings in the use of language regarding rum” can have you and the presenter having a good dialogue but not much else. I usually stagger the few I attend around both days to divide up the time, and find them particularly useful to provide a break in between very intense tasting sessions, as well as resting my feet.

Thirdly, as noted above, unless you’re okay with simply wandering around, talking to people and randomly stopping wherever it suits you, it is a good idea to know which specific brands and companies are exhibiting. There are several reasons for this. For one it helps you prioritise where to spend your time during a day when it is very likely you will be having more rum in a short period than usual. You may have an interest in Panamanian or Colombian rons, or French Island agricoles, or new American micro-distilleries, so would ensure you know those are represented and which brands are attending. Also, by the end of the day you’ll have a good buzz on and your focus won’t be top notch — so tasting those rums you really want to try and talking to people who really interest you the most is best done while some of your faculties remain. It’s also good to remember that there are always some brands that are more popular than others and will always draw a crowd and it’s difficult to get close enough to talk to anyone, let alone get a decent pour – therefore finding them early before they themselves get tired and irritable at repeating the same schtick for the umpteenth time is a good idea.

The Process

If this is your first rum festival or your fifth, the rules are the same as for all of us more experienced hacks. Don’t drink and drive and ensure you have your transport to home or hotel organised. 

For experienced festival attendees – especially those in Europe who have several good ones in close proximity (Paris, London, Marseille, Manchester, Berlin, etc) that are relatively easy to get to and are really top class – it is no particular problem to get around, and I doubt the rules are different for other parts of the world, from Canada to Australia.  As with all things, get a transport pass, have an Uber, or hang with folks you know who themselves know where they’re going. 

Also, I strongly recommend eating something before you set out.  And take a bottle of water with you – most festivals provide (or sell) water, but why take a chance? Normally a tasting glass is provided at the entrance, and if you can snag a second one, take it. Trust me, it helps. 6. And while this might sound odd, I’d really recommend going with a friend or two, or a small group.  The experience is enhanced when it’s shared.

Once at the festival itself, one of the most important things to always keep in mind is that you will be there for a few hours at the very least (my personal record is seven) and be tasting a lot of rums, very quickly. Palate fatigue is a real thing, and so is intoxication, both of which derail the experience. Therefore, take it easy, take your time, and most of all, take small sips, and nose more than taste. Pace yourself. There are often black spittoons on or by all the booths so you can spit, and while I don’t use them very often, I know their utility and don’t think it makes me look like a rum snob at all. Spend as much time at a booth as you please, and talk to the (usually really friendly) people there, especially if you are interested in their products, because they’ll always be happy to tell you all about their company, how they make their rums, and small anecdotes that make it all interesting.

Drink lots of water, and stop whenever you feel like it to take a breather and have a snack or a palate cleanser (if available).  Keep an eye on the clock in case there’s a master class you forgot about, because that’s really easy to do when you meet up a bunch of rum chums and get to talking, or are standing in a line at the food truck for a sandwich and are focused on that and not the time. I’ve made that mistake a few times and strolled in just as everyone else was leaving, asking me where I had been the whole time.

I say take tiny sips, and I mean that. The objective is not to get drunk, not gun back shots as if you were at a bar – though getting at minimum a good buzz is a near-inevitability – but to be able to taste and enjoy the rums. Look around at the festival officials: girls and guys with lanyards and badges denoting staff, judges, guests, press, or exhibitors — they flit from booth to booth like butterflies but stay relatively sober because (a) they try tasting only what they like and are curious about and (b) they take small sips (if at all) and take their time with it.  With some practise, you can more or less stay reasonably sober and attentive and still taste stuff hours into the rum fest without completely blowing out your nose or palate. 

One other point I should perhaps raise is that of keeping your ears pricked and your eyes peeled, especially at the larger festivals where it’s unlikely that you can try something from every single booth in the time available.  Look for crowds, search for the brands you never heard of, the companies that are obscure (or from obscure places), listen to people talking, try and step back and take an overview to see where the new stars of the show are. There are always one or two new producers who are flying under the radar yet have a quality that should not be missed and which you’ll regret not having tried after it’s all over. Hampden and Worthy Park in 2017 at the German Rum Fest, Liberia’s Sangar a year later, the new Asian rums debuting in Paris in 2018 (Issan, Sampan, Laodi, etc), Lazy Dodo from Mauritius, Toucan from French Guiana), and the new British rum distilleries in the UK festivals – all these had small footprints at the time but were considered bellwethers of rums and trends to come.

Party Time: bars, events, afterparties

One of the best things about being a part of the greater rum community, is the camaraderie and friendship surrounding the participants at non-fest off-the-grid little events. There have been many enthusiastic posts over the years about the Barbados Rum Experience, for example, and various pub crawls at one rum festival or the other, or additional brand-sponsored tastings where one can hear whole dissertations on new releases. When the world agricole rum tour was being organised by Jerry Gitany and Benoit Bail several years ago, Benoit arranged an opening of the 250th Anniversary Saint James agricole rum at the Brandenburg gate in Berlin…at midnight. Aficionados who know each other through social media and commenting and memories of excursions past, sometimes have little parties of their own, or meetups in famed rum bars someplace (Trailer Happiness, Lebensstern, Smuggler’s Cove, Grandma Caner’s apartment, you know the ones), for everyone who feels like it to attend.  These are often more fun than the fests themselves and my strong advice is, unless you have a reason for not doing so, attend as many as you can, and party hearty.

There’s no set rule for any of this and knowing where to go is mostly a matter of paying attention, plugging in, watching what influencers’ websites and social media say about what’s going on – which almost demands being a member of various FB rum clubs or instagrammers who put their professional rum lives out there. Sometimes all it takes is keeping ears open for conversations at popular booths, or knowing somebody who knows somebody else who mentioned that their friends are going to this or that establishment at such and such a time….

These events are rarely, if ever, about tasting rums…though of course that features in all of them.  It’s about hanging out with a bunch of like minded folks, and just talking, laughing, sharing experiences, and making new discoveries (“Man I tasted this rum the other day and it’s fantastic, here, check out the sample!”) that may not have been considered before. I have the greatest memories of listening to Yoshi Takeuchi tell a hilarious story in a bar in Paris about being mugged in Marseille, of meeting Sly Augustin at Trailer Happiness in London (and being enthusiastically hustled behind the bar to meet his Guyanese cook), or of manfully trying to remove the obstinate metal sealing on a bottle of a 1930s Martinique rhum at an afterparty of my own while Jazz and Indy laughed themselves silly (the rhum turned out to be completely oxidised crap), or of Florian showing off a sample of the legendary J. Wray & Nephew 17 YO at Lebensstern (while chasing away a particularly persistent hooker) but then being told “Sniff only!”  You simply can’t make sh*t like this up and the fact that I remember them so clearly says a lot about how much fun they all were.

Summing up

While I’m all for randomising the experience and just pottering aimlessly around a cavernous hall showing off booths in all directions, I honestly do believe that one can have the best and greatest experiences at fests, classes and surrounding events with a little bit of organisation in advance, some forethought on staying sober, and the complete willingness to just have some fun and go wherever the party is happening. Whether official tastings on a stage, or an unofficial get together in a sleepy bar at 2am where the rum is flowing and the conversation is cheerful, it’s an experience to be savoured. 

And if your sleep gets interrupted and you go on short rations of energy and sobriety for a few days, well, isn’t that what it’s really all about at confabs like these? We must all make some sacrifices in the name of creating new and cherished friendships, and memories. I’ve got tons of my own, and that is why I wrote this, because there’s absolutely no reason you can’t too.


Other notes:

  • Click on the link for a listing of as many rum festivals around the world as I could find. (Currently updated, this link now lists the 2024 expos)
  • A US reader on the /r/rumserious subreddit asked me which fest he should attend given his lack of language ability.  That was a question that had not occurred to me in writing the essay, but it is useful to know, so I responded at some length: “You need have no fear […] because English is spoken across Europe [and Asia] as a second or third language. Moreover, booth exhibitors — who are often owners themselves, for smaller outfits — are often to be seen at rum festivals around the world (or at least around Europe and the USA) and almost always speak good English. If there is a language barrier at all, it’s with cashiers, security, cloakroom attendants and the support staff, but even there, there’s usually one person who can be called on to help. I’ve found it particularly helpful in, say, Paris, to simply respond to “Bonjour” with “Hi there, how are you?” and then they know instantly they are speaking to a non-native speaker and adjust. That said, some – but not all – masterclasses and seminars take place in the language of the country where the festival is held, so if you plan to attend any and must pay for the privilege, ensure you check beforehand, especially in the smaller and regional ones (like in eastern Europe).”

 

Aug 282022
 

“[In the US] there are a small number of rum distilleries, and a large number of distilleries making rum,” observed Will Hoekinga in our 2021 Rumcast interview, indirectly pointing to the paucity of quality American rum making. A corresponding remark I have made myself is that if the random picking of American rums to review results in just a minute percentage being really worth seeking out then the characteristics of the part can be extrapolated to the whole – and both together suggest that of the 600+ distilleries in the United states, only a handful are currently worthy of attention. 

This is not a random pronouncement made without facts in evidence either, because after trying half a hundred rums with US branding, it’s clear that the best rums sold there are either imports from elsewhere by local indies (Holmes Cay, Stolen Overproof, Hamilton, Two James, K&L) or smaller distillers like Richland, Pritchard’s, Balcones, Privateer, Maggie’s Farm, or Montanya. For sure none of the big guns like Bacardi, Captain Morgan and Cruzan really go for the brass ring, being much happier to avail themselves of millions of subsidised dollars to make low cost rum of no serious distinction. And other rum makers like Kirk and Sweeney, One-Eyed Spirits, or Florida Caribbean Distillers contract out their blends and rums to other distilleries and can hardly be said to have a single world-shattering product in their lineup.

One of the best-regarded distilleries carrying the rum flag without mixing it up with other spirits (and getting loads of press for this and other more social aspects of the job) must surely be the small Colorado-based outfit of Montanya, which was established in 2008 and whose founder, Karen Hoskin, may be one of the most interviewed rum makers in the world after Richard Seale, Joy Spence and Maggie Campbell. Without even checking too hard I found articles here, here, here, here and here, dating back a decade or more, all of them displaying the same down to earth common sense, practicality and dedication to her craft that one sees too rarely in a land where too often the coin of the realm is visibility, not expertise (or, heaven forbid, a good rum). 

Ms. Hoskin, who has loved rum for decades (the first rum she became enamoured with was in India in 1999 – I think she was visiting Goa), decided to begin her own distillery business at a time when her day job of graphic and web design was no longer of much interest. She and her husband set up the distillery in Crested Butte in 2008 with a 400-litre direct-fire Portuguese-made copper pot still7, and immediately began producing two rums — a Platino Light white and a lightly aged Oro dark; these two staples have been joined in the intervening year by the a limited edition Exclusiva, a 4YO Valentia, and a special 10th Anniversary edition. By 2018 their rums were available in just about every US state and they had started on a program of international distribution, especially in the UK and Europe.

The Platino which we are looking at today, is a lightly-aged, filtered, pot still white rum, released at an inoffensive 40%, without any additives or messing around, and it is based on a wash made from raw unprocessed sugar from Louisiana (i.e., unrefined…but not the “sugar cane” that some external sources speak of). Initially the rum also had a touch of caramelised cane juice honey added to it (which was always disclosed), but as of 2021 the practise has been discontinued. 

For a company so otherwise forward-looking, I find this oddly conservative. For example, although there is an emergent strain elsewhere in the world, of making (if not showing off) white rums that are pure and unaged, it has yet to become a thing in America, where most white rums follow the Bacardi model of “filtration to white” after a short period of ageing. The rationale is that this gives the best of both worlds: some taste from the wash source, and some from the barrel, with none so stark as to overpower the cocktail for which it is made. This glosses over the fact that with industrial stills producing very high ABV distillate, the former is very unlikely, on top of which filtration also removes some of the very flavour elements distillers claim to be after.  In Montanya’s case with the Platino, they have gotten around this by using pot stills so that more flavour is preserved at the other end, and a pine-based lenticular filter which removes most (but not all) of the colour, and yet not quite so much of the taste.

What taste does remain and gets carried forward on the nose, is, in a single word, intriguing.  Though the rum is made from unrefined sugar, little of any kind of agricole style sap-profile comes through – instead, what we get is a papery cardboard aroma of old and tattered textbooks…at least, at the inception. This is followed by quite a bit of funky sharp pineapples and sour fruit – half ripe mangoes, strawberries going off, some overripe oranges, that kind of thing. It gradually turns into a more solid smell that channels some cinnamon, vanilla and cardamom in a pretty good combination.

The palate just wants to keep the offbeat party going, and starts with an odd sort of minerally note — like a licking a penny, or tonic water searching for a lime — mixed up with the ashy charcoal of dying embers on a cold night (I know, right?). Once more the fruits ride to the rescue: mangoes, soursop, pineapples (again), plus pears, watermelon and papaya.  There’s a touch of vanilla, figs and melons, and the whole is sparkly and light, with a more pronounced (but not overbearing) agricole-ness to the experience than the nose had suggested there would be.  It all leads to a short finish, light and fruity with just a hint of brine and sweet buns hot out of the oven

My overall feeling, having had it on the go for the best part of an hour, remains one of real interest – I’d like to try more of these; since all of Montanya’s production is small batch, the variation of the Platino over time would be fascinating to experience. This is not some cheap, easygoing, hot-weather cruise-ship staple, indifferently made and lazily redolent of the Caribbean’s standard profile of caramel, fleshy fruit and vanilla. We’ve had that a thousand times before and they’re too often all but interchangeable.  

No, what we’re seeing here is traces of real originality. The Platino marries a sort of bizarre agricole-wannabe vibe with minerally notes, cereals and cardboard — then mixes them all up with sharp and funky fruits, as if it was playing its own obscure tasting game of rock-paper-scissors. In my reviews, a high score does not normally attend a light, white, living-room-strength, filtered rum — one where a higher proof could emphasise its points more forcefully — but I confess to being somewhat seduced with this one. It’s really worth checking out, and if there ever comes an unaged version, now that would be something I’d buy sight unseen..

(#933)(84/100) ⭐⭐⭐½


Other notes

  • The website is admirably stuffed with production details, of which I have only taken a few bits and pieces. Some additional details provided by a very helpful Ms. Hoskin on short notice:
    • Montanya does not use fresh cane juice, as it is too difficult to transport from Lula in Louisiana. It is milled on site in Belle Rose and the fresh juice is processed there. Montanya receives 100% of what was in the cane plant in two separate forms which are subsequently recombined: raw unrefined molasses (12%) and raw unrefined granulated cane sugar (88%). The major difference is that these cane products never go to the refinery, so no processing with flocculants or other chemicals. It’s as raw, unadulterated and flavorful as you can get (and is akin to the panela of Mexico, or the unrefined sugar in kokuto shochu in Japan). It would be illegal to sell it in that form in a grocery store in the US.
    • Fermentation is open, water cooled, and lasts 6-7 days. The fermented wash goes into the still at about 17% ABV
    • Distillate comes off the still at about 74% ABV. Ms. Hoskin remarked in her email to me, “People say that can’t be done with alembics, but I am here to say it absolutely can.”
    • Barrelling is at still strength, no reduction. “[This]…is somewhat unusual. Many of my colleagues water their distillate down before it goes into the barrel at about 54 to 58% alcohol. I started doing it my way because I just didn’t have a big enough rack house, but now that I do, I can’t see any reason to change.”
  • My appreciation to the Skylark gents of Indy and Jazz Singh — the distributors of Montanya in the UK and the EU —  at whose residence I tried this rum (and quite a few others) in a small but epic Rum Show afterparty. I paid for my plunder with some rum loot of my own, and a special gift for them both from Mrs. Caner.
Aug 222022
 

There are several worthy candidates for the claim of being the first one from Cuba. Havana Club 7 YO has been a really strong contender based on ubiquity and price, and the Santiago de Cuba 12 YO was also in the running for the same reasons.  When one considers that the core criteria of the series is the Three ‘A’s – Affordability, Approachability and Availability – it would seem a slam dunk to say the HC-7 should get pride of place.  Even the Havana Club 3 YO has had its adherents, though eventually I eliminated it based on several tastings and for its focus in the mixing circuit rather than it worth as a sipper. But the moment, there are several reasons why I feel the Selección de Maestros gets the nod for the first Cuban rum instead of the obvious choice, and ask you to walk with me on this one.

To begin with, it almost equals the HC7 in availability: over the last ten years I have travelled frequently and found the Selección in just about every airport and bar and spirits shop which I have passed through. Though America’s futile Cuban embargo remains in place after fifty years of failure, one can now bring rums from Cuba into the country as an individual, and it is gradually becoming known as one of the premiere Cuban rums, and classed as a premium product there and elsewhere. Since becoming widely available in the UK and Europe and elsewhere in the mid 2010s when it replaced its predecessor the Havana Club Barrel Proof (which I thought was really good as well), it has made a reputation for itself as one of the best Cuban rums outside of the special and limited editions premiums. There is hardly a discussion about Cuba’s best rums that doesn’t bring it up.


Initially the rum surprises with its restraint.  At 45% ABV one expects somewhat more bite and aggressiveness on the nose (especially first thing in the morning), yet overall it is calm and unhurried, and as firm a no-nonsense nanny waking up the kids. It smells of sweet butterscotch, vanilla, some lime leaves and light breakfast spices.  It retains a clean and crisp profile, redolent of olives, a slight bitter saltiness of old leather, and traces of molasses, caramel and brown sugar, together with a touch of coffee grounds.


Most reviewers who have run the rum through its paces seem to agree that if one excludes price, the Seleccion is simply one of the best rums in HC’s stable.  On Rum-X it pips the 7YO by an aggregate of 3 points (71 to 68 as of this writing) and the gap is even wider in Rum Ratings with its longer history, where, of some four hundred respondents, ¾ rate it 7/10 or better (while the Seven gets more ratings, but fewer “high” points). The Fat Rum Pirate scored it four stars in 2014, Rum Gallery 8/10, and in a more recent review, Alex over at the Rum Barrel gave it 73/100 (about 86 points on my scale). 

As a matter of historical and topical interest, the Seleccion rum is not that faux Havana Club made by Bacardi for sale in the US.  That brand – a bastard offspring created by the appallingly careless lapse of the “Havana Club” trademark by the Arechabala family in 1973 – is a copy of the original, and made in Puerto Rico. This one is a true Cuban product, made on the island: it is distilled from molasses and run through a column still before being set to age, and this is where the skill of the maestros roneros comes into play, because here the rum goes through a triple ageing cycle. The first round of ageing to transmute the aguardiente 8into an aged rum then the second round of ageing in used oak barrels (the exact ones used remain unclear) and then the roneros get together like elephants sniffing the wind, chose the best of those and blend them to be aged a third time in new white oak barrels for a quick burst of new flavours to round out the profile.


On the palate the rum is tawny (if that colour could describe a taste). Light white chocolate with almonds, citrus, pears, leather and coffee grounds are the first tastes one gets, a fascinating melange of sweet, sour and salt. The fruits take on more dominance at this stage: raisins, kiwi fruits, papaya, melons, figs and prunes, an interesting combo of both light and fleshy fruits.  Yet at no stage do the tannins quite disappear and they balance off these other notes quite well with some molasses, licorice, peanut butter and brine, never enough to spoil the experience. It all leads to a smooth, tasty finish that combines all these elements into a spicy, tasty conclusion where the most remembered notes are leather, smoke, salt caramel ice cream and some orange zest.


Based purely on how it tastes, sips or mixes, I have to give pride of place to the Seleccion as one of the key flagbearers of the Cuban pantheon, and regret it not a bit. This is just one of those times when I have to concede that going a bit upscale — instead of sticking with the objectively safe choice dictated by the numbers — is the way to go. It’s especially the case when one tries the Seleccion in conjunction with others of similar type: the quality is self evident and just shines through and sometimes the comparison is as stark as night and day. 

Most likely some will note that the cost should disqualify the rum from serious consideration, and that’s a reasonable criticism for a Key Rum, which claims to represent a more egalitarian perspective of value for money, not being a “great” or “classic” ultra-aged legend of a rum with a three figure price tag. The difficulty I have with blindly applying the letter of the restriction, however (even if it’s my own), is not only staying within the spirit of the rules generally, but in the specific definition of what exactly premium or high priced means in this instance.  An average American who may get a 1.75 litre Bacardi rum of good quality for the unconscionably subsidised price of less than twenty bucks, would perhaps consider a premium to start anywhere above $25, and an ultra-premium at twice that.  A European with more access and more indie bottlings on hand (all of which cost more) might consider fifty euros to be a starting point. A rich retiree, or a freshly minted (and unemployed) uni graduate would have completely different monetary criteria, as would most of us.

So that is why, here, I argue that every once in a while we have to bend that rule, go a little higher, spend a little more, in order to get something of real quality.  In a world where “free” seems to be the order of the day – free internet, free social media, free samples, free reviews – it’s sometimes forgotten that real value costs something. It pays for the labour of people who provide that service or that good, and cannot always be just given away. The Havana Club Selección de Maestros is a truly premium rum that tastes truly good, but doesn’t cost a truly premium sum…just a higher one than usual. In the opinion of this reviewer, that extra price translates into a lot of extra premium, and shows, perhaps, that not all rums — whether or not they call themselves premium — can be reduced to or by something as cold as numbers.  Sometimes, it’s more about the experience, and here, that experience is wonderful and a reason as good as any and better than most, to call it one of Cuba’s contributions to the Key Rums of the World.

(#932)(86/100) ⭐⭐⭐⭐


Other notes

  • My thanks to Dawn Davies of the Whisky Exchange in London, who spotted me the bottle of this and the 7YO which I was able to try side by side to effect a true comparison at the 2022 Rum Show. I still owe her for both.
  • The rum is a blend of rums between 8 and 15 years old.
  • The labels have changed over the years but no full scale reformulation has taken place between batches.  Some argue the taste is similar to the original Barrel Proof, as is the production methodology.
Aug 182022
 

Rumaniacs Review # 137 | 0931

It is becoming a working theory of mine that the heydey of the merchant bottlers and their near-ubiquitous minis of rum must have been in the 1960s and 1970s, bleeding over into the 1980s. Granted this may be because the majority of such rums I find stem from that period, I just don’t think it’s all a coincidence. Air travel and tropical drinks was a thing, hotels had well-loaded minibars, cruise lines stocked them everywhere and while I’ve never found that many merchant-bottler “indie” minis from pre-1960s or post-1990s, the auction sites are rife with little bottles from the era before the oil shocks and mass commercialization changed tourism.  Nowadays wherever you go the small bottles are all global (or hyper-local) brands, not small outfits doing their own thing.

We’ve met Charles Kinloch, the bottler of this little Jamaican dark rum, before, They were behind the Navy Neaters Barbados-Guyana blend and the Guyana-only rum, as well as having a hand in the forgettable Dry Cane light rum we passed by in 2020. Founded in 1861, they suffered several changes in ownership before being dissolved in 2008 (see below for a more detailed backgrounder).

As to this rum, it’s from an unidentified distillery in Jamaica. That is not surprising, since it’s only recently that estates’ names became a selling point, once they began branding their own rums.  But in the seventies it was all bulk rum and merchant sales and nobody cared about stills or estates of origin, merely that it was “Jamaican” (with perhaps only J. Wray / Appleton bucking this trend). The 70º Proof dates it to the pre-metric pre-1980s era.  Beyond that, not a lot more, unfortunately.

Colour – dark amber

Strength – 40% ABV (70º proof)

Nose – Hunh?  This is Jamaican?  Doesn’t really smell like it.  Burnt brown sugar, molasses, plums and raisins.  It’s rich and fruity for 40%, feels dusted with a little vanilla, so likely some ageing and a lot of colouring.  An interesting point is the almost total absence of what we would term funk nowadays – the bright, spicy, fruity notes that denote a spruced-up level of congeners.

Palate – Plums, flowers, sweet dark chocolate, almonds, lemon peel and some light nail polish. Peaches in cream, light vanilla, coconut and again that touch of molasses

Finish – Warm and comforting and surprisingly long. Black tea with condensed milk mixes it up with some molasses, caramel, and vanilla.

Thoughts – Simple and quite effective, yet I can’t shake the feeling it trends towards a Demerara. Perhaps it is and Appleton blend of some kind.  Be that as it may, it’s really nice and I happily had a few more glasses that day.

(84/100) ⭐⭐⭐½


Other notes

The rum is bottled at 95.5º proof, and the ABV conversion is not actually half that (47.75%) according to modern measures, but 54.5%. And that’s because originally 100 proof rum was actually ~57% and so the maths works out to true navy strength of 54.5%. You can read a brief explanatory essay on the matter to get the gist of it, or a more involved discussion on the Wonk’s site on strength (here) and Navy rums generally (here).


Company bio

Charles Kinloch & Son were wine and spirits merchants who were in existence since 1861, and formally incorporated as a company in 1891. They eventually joined the Courage Brewery group in 1957 – the Kinloch brand was retained, and they issued several rums from Barbados, Guiana and Jamaica (or blends thereof). Courage itself had been around since 1757 and after many mergers and acquisitions was taken over by the Imperial Tobacco Group in 1972, eventually passing to the Foster’s Group in 1990. In 1995 Scottish & Newcastle bought Courage from Foster’s and it changed hands again in 2007 when Wells & Young’s Brewing company bought all the brands under that umbrella.  By then Navy Neaters had long been out of production, Kinloch was all but forgotten and the company was formally dissolved in 2008 after having been dormant for decades. The current holding company of the Courage brand name is now is more involved in pubs and beers in the UK than in rums of any kind. (As an aside, Kinloch’s building at 84 Back Church Lane E1 1LX, complete with a sign, is still visible on Google Maps’s street view – it was converted to apartments in 1999, but the sign remains).

Note: There is a German wine shop called Schollenberger established in 1996, which created its own line of spirits (starting with gin) and nowadays releases a Charles Kinloch branded blended navy rum, and a Navy Neaters, with a label that has many of the details of the original.  It is unclear whether they acquired the name or are just using it based on the company no longer existing.


 

Aug 172022
 

When it comes to Australia and its rums, it’s likely that only two names immediately jump to mind (assuming you know of any at all and are not from there yourself): Bundaberg and Beenleigh. Both are relatively long-lived companies that predate many better-known producers founded much more recently in other parts of the world, yet it is only recently that awareness of them has climbed. Of course, this is in a large part due to association with or ownership by other major spirits companies with worldwide clout and visibility that can be leveraged, as well as social media trends.

Those two companies aside, however, few western consumers have tasted a wider selection of rums from Down Under. Australian rums don’t make it to rum shows or rum festivals (except in their own region) and pricing problems prohibit easy import or muling of bottles to and from the country, whether by distributors or individuals. But there is a vibrant and dynamic rum culture in Australia, and in the last two decades — paralleling the rum renaissance in the west — a host of small distilleries has cropped up, almost all single- or family-owned enterprises that make small batch pot still production. Because of the lack of any blogger or writer or reviewer in Australia who has a broad-based international readership, little of this has reached the attention of the wider rum world until very recently, when Mr. and Mrs. Rum issued the 2021 Australian Rum Advent Calendar. For the first time a wide variety of rums became available for people to try, and it was my good fortune to get hold of a box.

I systematically wrote the reviews one by one, and while they are now done, the thoughts they engender about Australian distillery culture and the rums they make, are too many to fit easily into a single review. Granted that twenty-plus reviews is hardly a complete sampling of the entire country, yet I feel that the points that occurred to me as the process continued — and at the end when I was summing up — are relevant in a more general context…more, at least, than just an observation on this or that distillery.

The first is evident from the tenor of the reviews: it’s something of a surprise how good the rums were (and are). Few scored below 80 points, and many were eye openers. I’ve tasted some really foul American, Canadian and Japanese rums which are thankfully not widely available, but here, small and local distillers I had never heard of before were making impressive young rums and cane juice spirits that held themselves up well even when rated against Caribbean rums of greater fame and heritage. Some were essays in the craft, to be sure, and in many cases the rough edges remained visible, the rums too young, the style not yet complete; yet I firmly believe that many will only get better as time goes on, and skills and technique get more refined — and hopefully they will get the attention and kudos they deserve.

The operations making these rums are, for the most part, micro-distilleries, and serve a regional market (some are only at a town- or state-level). A few large ones like Beenleigh and Bundaberg export abroad, but this is an exceptional situation. What characterises most of the distilleries that produced these rums is that they are either sole-proprietorships, husband-and-wife teams, or set up by a few friends, and while I don’t know anything about their financial situation, it seems to me that what they do is a personal thing, a labour of love, and their own funds and families and friendship networks are quite invested in the success of what is at end a small business that has some unique restrictions.

For one, they are hampered by the “ageing law”: rum may not be called “rum” until it’s been aged for at least two years in Australia, a law that has been on the books since 1906. Initially enacted to prevent low grade, poorly made, unaged moonshine — which quite literally, could be and often was, lethal — unscrupulously being sold to unknowing patrons, it is not completely a relic of rougher colonial times as I had thought. Alcoholism and abuse by both buyers and sellers is still a problem today and this is one reason why the law remains, and taxes on alcohol remain quite high.

The law’s intention (if not its ultimate effect) was and is to remove unaged full-proof rum from easy distribution to vulnerable segments of the population, though of course it only really affects legally established distilleries, not outback hoocheries beyond the easy reach of regulators, lawmakers or taxmen. But the unintended consequence of this is that one of the potential revenue spinners of new distilleries which need cash flow to recoup their substantial initial capital outlay – the sale of unaged white rum, especially if made from cane juice – is removed, as it cannot be sold as “rum”. 

Inventive and agile distillers have gotten around this issue by releasing such rums as “cane spirit” yet undoubtedly sales are foregone by application of a law which has not kept pace with developments in the wider rumiverse, where such cane spirits are called rums. Elsewhere in the world, they also go by names like charanda, grogue, clairin, aguardiente or agricole and have devoted consumers who prize the authentic nature of the spirits produced in such a fashion. The problem in Australia as elsewhere, is, of course, that those not already into rum won’t make the connection between these varieties and “real” rum, which again impacts sales and hampers recognition.

The two-year rule therefore prioritises and incentivises aged rums and other spirits without such restrictions, and this means that for at least those two years (likely more – James McPherson suggests five) no rum distillery can really make cash flow on rum alone while its stock is maturing. This requires Australian distillers to focus on other money-makers that can provide more immediate revenues: the most common of these is gin, which is why the gin varieties and volumes in Australia are so great. Unaged cane spirit is another. However, unaged bulk sales abroad — where 10,000-litre or greater iso-containers are the norm — are usually not feasible, because volumes of rum which are distilled are relatively small, sometimes as little as a few thousand litres annually.

And it must be conceded that most distillers are in it to make whiskies, not rums, and like the American micro distillers I’ve mentioned before, rums are a sideshow, if not a complete afterthought – there are many more whisky distillers to be found on Google Maps than rum-focused ones, for example. Some distillers make yet other products in addition to gins and whiskies — spiced spirits, vodkas, limoncello, liqueurs, etc. But the consequence of all this diversity is very much the same as it is in America: focus is diluted and expertise is scattershot, and deep experience, while not absent, is thin on the ground and takes longer to develop than in an operation where it’s rum, and only rum that’s the first spirit of make (I’m not criticising distillers’ necessary choices, only mentioning this is an inevitable outgrowth of the rules).

But seen from the outside, clearly there is talent and to spare in Australia and a genuine love of rums. After all, people keep drinking the stuff, and if it’s being bought, it’ll continue getting made. It didn’t matter whether it was a hundred-year-old distillery, or one established less than a decade ago: almost all the rums I tried were of good quality, with some real standouts. The size or age of the distillery had at best a marginal impact on quality — for example, Killik (founded in 2019) had an unaged white rum was way better than the venerable Beenleigh’s 3 Year Old White, and Black Gate’s Dark Overproof (from a company established in 2009) was its equal though aged. 

The key determinants of really good Australian rums seemed to be a combination of their proof points (stronger was mostly better than weaker, though not always) and the ability of their distillers to think a little outside the box, play around and go for something new – they pounced on niche techniques to seek competitive advantage. Since just about all the rums came from a pot still or a hybrid pot/column and had the 2-year age restriction (Hoochery’s Spike’s Reserve aged 7 years and Tin Shed’s Requiem at 6, were the oldest), it was fermentation and source material that helped carry the flag, and high scoring distilleries like Winding Road, Aisling, Tin Shed, Black Gate and Killik had points of uniqueness in their production methodology unrelated to ageing. Some used cane juice or syrup rather than molasses, others went into longer ferments or used dunder and relentlessly experimented to get “Jamaican style” rums out the other end, while still others played around with finishes and odd casks. 

That said, a not unreasonable question is whether they display anything specific to themselves, something uniquely Australian that would allow someone with even a smidgen of experience to stand up straight and immediately identify a rum from Oz.  After all, say what you will about the Bundie, one sniff of that thing and after you stop spilling your guts and recover your sight, you’d instantly know it for what it was, sight unseen. Are the ones I’ve been reviewing anything like that?

In my personal opinion, not really.  In fact, the strongest impression I took away from this admittedly limited sample set — and one which had been tickling me since I tasted the first indie bottlers’ Beenleighs years ago — is how modern and contemporary they tasted, and that’s both a compliment and an observation. While the quality was indisputably there, the tasted profiles often conformed to the formal regional “styles” already popularised by existing countries and their flagship distilleries. To put it another way, it was hard for me to try these rums blind (as I did) and not instinctively see Barbados, Antigua, Trinidad, Panama, or St. Lucia, depending on which it was. They have the same nature – much improved by being fully pot still distillate, to be sure — that makes them fine drinks, but not clearly identifiable as being from Australia. Even the ones that suggested Jamaica were like that (though more Appleton than Hampden or Worthy Park, it must be conceded).  The most distinctive were the unaged agricole-style cane juice rums like Winding Road’s Coastal Cane, or high ester unaged rums like Killik’s Silver Overproof. Those you could tell came from someplace new, someplace damned fine.

Does this matter? Not entirely, because good rums are good rums and people will always gravitate towards tasty spirits that don’t break the bank.  It’s only superdorks, ur-geeks and rabid rum aficionados (did somebody say “Caner!” ?? Hush, ye snickerers) that make these superfine distinctions.  However, for a more globally recognized Australian rum category to truly emerge will to some extent depend on being able to sway rum lovers the world around on not only quality, but uniqueness: because, why would anyone in the US or Europe buy an Australian-made Jamaica-style rum when the real deal from Hampden or WP or Appleton can be had more easily and for less? I honestly hope that a localised, Australia-centric style of rum will slowly come into focus because of such pressures, and a move away from already existing styles will help.

Wrapping up, then: notwithstanding all the remarks above, I loved these rums. Almost without exception, every single one of the samples in the calendar displayed a quality that for distilleries so small and often so young, was nothing short of astounding. They are not yet top-tier, bestest-of-the-restest, but damn, they did come close in places, they were good for what they were, and will only get better. The hard and often unappreciated work — of so many individual distillers, so many obsessive rummies and their patiently eye-rolling spouses, who experiment without rest or reward day in and day out — really has achieved something wonderful in Australia. I hope to lay hands on more in the years to come, or at the very least more advent calendars as they become available. Because good or bad or indifferent or spectacular, it’s worth it to see a new rum region rise up, snap into focus and add new some fruit to the great rum tree. We should all be grateful for that, no matter where we live.


Further reading


 

Aug 152022
 

Diplomatico is one of those brands that seesaws wildly in the estimation of drinkers, has its determined detractors and equally unmoveable fans, and the opinion one gets for any of the rums in the range is very much dependent on [a] the stance said drinker has with respect to the purported dosage, [b] where they are (North Americans seem to like it more than Europeans do) or [c] what other drink they came to rum from (whisky drinkers will walk away, brandy and cognac fanciers will stick around). All agree though, that more transparency is needed with respect to any additions and until recently this was absent from the company website.

This rum originated somewhere around the mid-teens, I think, when the C-suite at Diplo took a look at the larger rumiverse and decided that their old stalwarts of the Traditional Range – the Anejo, the Plana, the Reserva Exclusiva – and even the upscale Ambassador line, all needed a facelift and some beefing up. New blends like the Mantuano and Seleccion de Familia were issued, the annual single vintage rum was spruced up (with the 2007 12 YO being the first that seems to have a real age statement on it), and in an effort to capitalise on the variety of their rums and their experience, they created a trio of rums that drilled right down to the nuts and bolts of their rums’ basic components. In the French Islands they did this with parcellaires; Diplomatico — like DDL and St. Lucia Distillers — did it with their stills and named them the Distillery Collection. The three rums in this Collection began to become widely available in early 2019.

Whether these new types of rum from an old house succeeded in raising awareness, boosting the casa’s street cred and increasing their sales is debatable. The rums were interesting if all you were drinking was other Diplos…not quite so much when rated by a more international, educated audience as had  been developing since the turn of the century. Yet they were interesting, and after reviewing No.1 (“Kettle Still”) and No. 2 (“Barbet Still”), it left the No.3 “Pot Still” to consider — but at the time of release it was not available for me, then COVID struck, the world shut down, and it wasn’t until I spent a most enjoyable few hours in Dirk Becker’s shop Rum Depot in Berlin in December 2021, that I finally got around to trying it.

Like the others it was a blended 47% ABV, molasses-based rum, aged in ex-bourbon casks for around eight years, and I thought it was quite good, all in all. The nose started right off with a sort of brown, deep, sweet scent of caramel, to which was added light sandalwood and leather. A whiff of aromatic tobacco and florals crept in, and it displayed a nice rounded, easy smell, with complexity that seemed absent at first, but which simply took time to build and emerge.  Although it nosed somewhat softly, after some minutes the whole was redeemed by the crisp clarity of light florals, orange peel and some nicely ripe white fruits like pears and green apples. 

Tasting it continued most of the experiences already nosed. It tasted dark and leathery, with licorice, dried wood chips and a pleasant background of light flowers that balanced well. There was a slight lemony tang to it, the sort of thing sometimes gotten from freshly-washed laundry that had been dried in the hot sun, and behind that was raisins, pears, a hint of pineapple and strawberries, a quick flash of brininess, and the smooth taste of salt caramel ice cream. The finish was the weak point – fairly short even for the proof, and it mostly repeated what I had tried before.  Some licorice, vanilla, citrus, leather, aromatic tobacco, none of which could quite elevate it beyond what had already come…but at least there was something there to notice, and it didn’t sink by being some milquetoast whiff of nothing in particular.

The rum is, to my mind, the best of the three Distillery Collection rums, and while it doesn’t feel stuffed with flavour all the time, it has a staying power and a gradually unfolding sense of complexity that is not to be dismissed out of hand. I think that one’s final perspective of the rum will depend on whether the persistent style which Diplo’s roneros could not seem to shake or get past — that lightness, odd for a pot still rum — is to one’s taste.  

This was also what made the others less, for me: the No. 1 was intriguing if ultimately lacklustre, and as far as I was concerned the No.2 was nothing we hadn’t already seen from others, done better and costing less. The No. 3 Pot Still is better than both…but only by a little. It’s not that any of them were bad in comparison with Diplomatico’s own branded stable – it’s more that they were not as good as the competition they were trying to take on. Only time will tell whether they feel confident enough to keep on releasing more of these – but speaking for myself, I sure hope they do, because these are rums that have enormous potential and will please a lot of people even as they are.

(#930)(84/100) ⭐⭐⭐½


Other notes

  • Each of the three rums in the Collection has an outturn of 5,000 bottles.  I don’t know if that was all they ever issued or whether this is an annual production run (I suspect it was batch produced and no more was made).
  • As far as I am aware, nothing added here.
  • The picture of the still on the label suggests a double retort pot still. It apparently came from Scotland, was once used to make whisky, and was commissioned at Diplomatico’s facilities in 1959.
  • “Botucal” is the brand name of Diplomatico in Germany.
  • Heartfelt thanks to Dirk Becker and his attentive, knowledgeable and enthusiastic band of stalwarts in Rum Depot, who treated me with patience and courtesy the entire time I was there. Vielen Dank, Leute.
  • Alex’s review over at the Rum Barrel is worth reading, as well as Geoff’s review at the Memphis Rum Club.