The last two reviews were of products from a Scottish rum maker called Sugar House, who bootstrapped a hybrid pot still, a batsh*t crazy production ethos and somehow came out with two unaged rums that should not have succeeded as well as they did…but did; and blew my socks off. This is what happens when a producer, no matter how small or how new, takes their rum seriously, really loves the subject, and isn’t averse to tinkering around a bit, dispenses with the training wheels, and simply blasts off. Juice like this is the high point of the reviewing game, where you see something original, something good, not terribly well known outside its place of origin, and aren’t afraid to champion it.
Consider then the polar opposite, the yin to Sugar House’s yang, a contrasting product which sports a faux-nautical title (we can be grateful that it omits any mentions or pictures of pirates), a strength of 40% and not a whole lot else. Merchant Shipping Co.’s branded product is in fact, a third party rum — “imported Caribbean white rum” — put together by Highwood Distillery in Alberta (in Canada), which is probably better known for the surprisingly robust Potter’s (gained when they bought out that lonely distillery from BC in 2005) and the eminently forgettable Momento, which may be the single most unread post on this entire site. Here they didn’t make the rum, but imported it, (the AGLC website suggests it’s probably from Guyana, which Highwood deals in for its own stable), and made it on contract for exclusive sale in Liquor Depot and Wine & Beyond stores in western Canada.
Let me spare you some reading: it’s barely worth sticking into a cocktail, and I wouldn’t stir it with the ferrule of my umbrella. Merchant Shipping white rum is a colourless spirit tucked into a cheap plastic bottle, sold for twenty five bucks, and somehow has the effrontery (please God, let it not be pride) to label itself as rum. I don’t really blame Highwood for this – it’s a contract rum after all – but I’m truly amazed that a liquor store as large and well stocked as Wine & Beyond could put their name behind abominable bottom feeder stuff like this.
Because it’s just so pointless. So completely unnecessary. It smells on first opening and resting and nosing, like mothballs left too long in an overstuffed and rarely-opened clothes closet, where everything is old, long-disused, and shedding. It smells like rubbing alcohol and faint gasoline, and my disbelieving notes right out of the gate ask “Wtf is this?? My grandmother’s arthritis cream?” It is a 40% spirit, but I swear to you there’s not much in here that says rum to anyone – it’s seems like denatured, filtered, diluted neutral spirit…that’s then dumbed down just in case somebody might mistake it for a real drink.
The palate continues this disappointment (although I’m an optimist, and had hopes); it tastes thin and harsh, oily, medicinal, all of it faint and barely there – even for living room strength there’s little to write home about: a lingering unpleasant back-taste of sardines and olive oil, offset by a single overripe pear garnished with a sodden slice of watery melon and a squished banana, and if there is more I’d have to imagine it. Finish is gone so fast you’d think it was the road runner’s fumes, minus the comedy.
I can’t begin to tell you how this tasteless, useless, graceless, hopeless, classless, legless rum annoys me. Everything that could have given the spirit real character has been stripped away and left for dead. I said it was unnecessary and meant it: because you could pour the whole bottle down the drain and go to sleep knowing you’d never missed a thing — yet it’s made, it’s on shelves, it sells, and a whole generation of young Canadians who can afford nothing else will go to their graves thinking this is what rum is and avoid it forever after. That’s what the implication of this thing is, and that’s the one thing it’s good at.
(#979)(65/100) ⭐½
Opinion
It gives me no pleasure to write reviews that slam a homegrown product — because homegrown products are what give a country or an island or a territory or an acreage its unique selling point, its mental and physical terroire. That’s what’s wrong with this faux, ersatz “Caribbean” rum, because there’s absolutely nothing that says Canada here at all (let alone rum, and certainly not the Caribbean) and as noted above, it’s an import (a near neutral spirit import at that, apparently).
Yet, as I’ve tried to make clear, one of those areas where there is serious potential for putting one’s country on the map lies in rums that don’t go for the least common denominator, don’t go for the mass-market miscellaneous dronish supermarket shelves, and certainly don’t go for the profit-maximizing-at-all-costs uber-capitalist ethos of the provincial liquor monopolies who could give a damn about terroire or real taste chops. It’s the blinkered mentality of them and the stores who follow it that allows rum like this to be made, as if the French rhum makers, global cane juice distillers, and the UK New Wave haven’t shown us, time and again, that better could be done, has been done…and indeed, should be done.
Other notes
- There’s no tech sheet to go with the rum and nothing on the label, but I think it’s fair to say no self-respecting pot still ever made a rum like this, so, column still. Also, molassess based. It is probably aged a bit and then filtered, and my guess is less than a year.
- Five minute video summary is here














Colour – Very dark brown



The “Guyana” spelling sets a lower post-independence date of 1966. Grants also released a Navy Rum and a Demerara Rum – both from Guyana, and both at “70º proof”. The address is written differently on their labels though, being “Grants of Saint James” on the Demerara label (Bury Lane is in the area of St. James, and a stone’s throw away from St. James’s Street…and BBR). Grants was still referring to itself as “of St. James” first (and until 1976 at least), but I think it’s the 40% ABV that’s key here, since that only came into effect in the mid 1980s in the UK. 
This bottle notes George Morton, founded in 1838, as being located in Dundee which the OVD history page confirms as being the original offices. But a 1970s-dated Aussie listing for a 40% ABV OVD rum already shows them as being located in Glasgow, and a newer bottle label shows Talgarth Rd in London, so my Dundee edition has to be earlier. Lastly, an auction site lists a similar bottle from the 1970s with a label also showing Dundee, and a spelling of “Guyana”, so since the country became independent in 1966, I’m going to suggest the early 1970s is about right 






That said, the still which produced this pale yellow 57.19% ABV rum remains an open question, though my personal belief is that it’s a column still product. It certainly noses that way – aside from presenting as a fierce little young rum, it lacks something of the depth and pungency of a pot still spirit. However, that doesn’t matter, because it’s damn fine on its own merits – brine, olives, paint, turpentine, acetones, fresh nail polish, more brine and gherkins, and that’s just the beginning. It has aspects that are almost Jamaican, what with a bunch of prancing dancing esters jostling for attention, except that the smell is not so crisply sweet. It develops very nicely into smoke, leather, linseed oil for cricket bats, more brine and oily smoothness. Like a set of seething rapids finished with the messing around, it settles down to a much more refined state after half an hour or so.
Nose – Yeah, no way this is from Mudland. The funk is all-encompassing. Overripe fruit, citrus, rotten oranges, some faint rubber, bananas that are blackened with age and ready to be thrown out. That’s what seven years gets you. Still, it’s not bad. Leave it and come back, and you’ll find additional scents of berries, pistachio ice cream and a faint hint of flowers.
Say what you will about tropical ageing, there’s nothing wrong with a good long continental slumber when we get stuff like this out the other end. Again it presented as remarkably soft for the strength, allowing tastes of fruits, light licorice, vanilla, cherries, plums, and peaches to segue firmly across the tongue. Some sea salt, caramel, dates, plums, smoke and leather and a light dusting of cinnamon and florals provided additional complexity, and over all, it was really quite a good rum, closing the circle with a lovely long finish redolent of a fruit basket, port-infused cigarillos, flowers and a few extra spices.

As for the palate, man, I’m in heaven, because I just found another 1975 to add to the pantheon. That same growling, thick richness of the nose segued to the tongue with no pause, no hesitation and no detours. The strength was near perfect – it gave strength without sharpness, allowing all the flavours to march solidly across the stage and present themselves one after the other: licorice, vanilla, caramel, bags of fruits, a little saltiness, biscuits and cereal. The whole thing was warm and thick with dark flavours that never seemed to want to stop showing off and even the oak, which at first I thought started to take on an unhealthy dominance after some minutes (I was actually writing “Mozart just exited the scene and is replaced by Salieri!” before crossing it out), retreated into the background, chilled out, and was (to my relief) content to be a part of the troupe rather than a scene stealing hog. The exemplary and traditional Port Mourant profile finished long, slow, voluptuously and with chocolate, coffee grounds, some oak, vanilla, raisins and anise, and overall, my take was it was simply one of the Grand Old Men of the plantation and the still. 

