Jun 162023
 

Rumaniacs Review #154 | 1006

In this series of Rumaniacs reviews (R-149 to R-154) we’ve been looking at a set of Bacardi rums from the 1970s to the 1990s that were all part of a small collection I picked up, spanning three decades and made in Mexico and Puerto Rico – they display something of what rums from that bygone era was like, and in this final review I’ll sum up what few observations that can be made.


Preamble – The Select is a successor to the venerable “Black” or “Black Label” or “Premium Black.” Some of these labels were retired in the 1990s, although it would appear that some continued to be made concurrently for a while, and labelled as such in separate markets (a new version of the Black was reintroduced in 2014 in the UK, for example, similar to the one I reviewed back in 2010). The Select was aged for around four years and also made in charred barrels like the Dark editions then were, and the Cuatro is now; and while a search around the online shops shows it remains sporadically available (Rum Ratings has recent commentaries on it), it has definitely been discontinued and folded into the Carta Negra rebrand. The exact date is a little tricky – the last reviews and commentary online about it seem to all date from purchases made pre-2010, and if neither the Rum Howler or I have it in our early reviews then it’s a fair bet that by the turn of the first decade, the Select was dead and gone.

Strength – 40%

Colour – Dark Gold

Label Notes – Produced by Bacardi Corp. San Juan, Puerto Rico

Nose – Honey, caramel, coffee, chocolate, toffee, nuts, a reasonable helping of dried fruits.  Raisins, prunes, dates. Licorice and some woodsy notes, quite nice. Could hold its own in today’s world and one can see the iterations of the Black come together into something slightly newer, and incrementally better.

Palate – Also quite good compared to others. Coats the mouth nicely with brine, caramel, coffee, mocha, nougat and some almonds. Bitter chocolate, smoke, leather and honey. One thing I liked about it was that vague sense of the plastic and leather and vinyl of a cheap mid range new car owned by Leisure Suit Larry. It’s not entirely successful but does add a little character, which too many Bacardis don’t have at all.

Finish – Short, warm and breathy. Mostly brown sugar and caramel with the slightest nudge of lemon zest.

Thoughts – One wonders if giving it a score of 80 (which it deserves) is damning it with faint praise. but after so many of these Bacardis I really gotta ask, is too much to hope for something more? The rum is well done and it’s the best of the lot, but really, I was left wanting a larger helping of the potential this suggested it had, but never delivered.  

For that, I think I have to go either further back, or into the modern era.

(80/100) ⭐⭐⭐


Opinion – Summing Up Six Bacardis

Bacardi has always hewed to the middle of the low end road and focused on their core competency of making their various blends, until recently when they started putting out rums with real age statements; the Ocho and Diez are quite capable near-sipping rum experiences, for example. Even the 16YO is beginning to expand the range of the Bat’s capabilities into the high end, though few reviewers have anything good to say about the brand as a whole, or much to say about the company’s rums at all (which I think is a mistake).

These six early rums (and some others I’ve looked at over the years) make it clear why Bacardi has the reputation it does — or lacks one.  Unlike most major companies, whose rums from forty or fifty years ago were distinct, unique and often fascinating essays in the craft, and which gradually moved towards a more approachable middle, with Bacardi the opposite seems to be the case. Their earlier rums from the 1970s to early 2000s were mostly uninspiring, flat, mild, not-that-tasty mixing agents which barely moved the needle in a cocktail’s taste (often they were adjuncts to the fruit and mixes) and certainly never induced as much as a quiver in people’s minds as sipping rums. They were made that way and they stayed that way

And that was the (mildly) aged rums – the white rums were worse. Compared to today’s robust and muscular white unaged Blutos from anywhere on the planet, Bacardi’s whites, never mind their title of “Superior” were and are picking up footprints, and considered mostly filtered anonymous crap, closer to vodkas then real rums. Few have anything good to say about them, and almost no writer I know of has ever bothered to run them through the wringer.

The characteristics these six rums demonstrate, then, are not new phenomena but have been so for a long time.  “You got to go back a lot further than the 1970s to find a decent Bacardi, “ remarked Richard Seale when he read one of these mini retrospectives.  I have taken his implied advice and started sourcing the oldest Bacardis I can find from pre-1970s era sales, so one day – hopefully not too far from now – I can provide another retrospective of six more from even further back, to either prove or disprove the assertion.

But that’s going into the past. As I noted above, as the years moved on — and as the retrospectives’ incrementally improving scores suggested — the mainstream Bacardi rums actually started getting better. The Select was quite nice, I thought, and today’s Carta Negra, aged editions, and even the Facundo and Single Cane series, show a company that is slowly, incrementally, even reluctantly, branching out into profiles that are more interesting, and into areas others have colonised but which perhaps may now profitably be copied. We may be living through an era which future writers will see as the renaissance of the house’s reputation for real quality, not because they’re the only ones making any (as they were back in the day), but because they really have improved…however marginally.


Supplementary Reading

I consulted some books regarding Bacardi’s background to prepare for this addendum, as well as search for bottling and labelling history (mostly without success).  There’s no shortage of the history, but not a whole lot about labelling or branding – and company websites are almost universally silent about this kind of thing. Matt Pietrek’s recently published book Modern Caribbean Rum — which will surely go down as one of the most useful and indispensable rum reference works of our time — helped a little, and I enjoyed the historical works of Bacardi and the Long Fight for Cuba (Tom Gjelten) and The Rise of Bacardi: From Cuban Rum to a Global Empire (Jorge Del Rosal)…that said, not much on the evolution of their blends and brands and labels.

Dr. Sneermouth’s dismissal aside, Google image searches did help, as did that great Czech site Peter’s Rum labels. Older reviewers from Ago, whose names and sites few now recall, also fleshed out some plot points of the short series: The Pirate King wrote an undated but surely pre-2008 review of the Select; and so did El Machete, in 2007, when he penned a very unfavourable opinion on it. The Fat Rum Pirate wrote a small piece on the Bacardi Black in 2014, as did I back in 2010. It’s from reading and dating such reviews that some information can be gleaned, but even here, there are limits…which of course is why the Rumaniacs exists to begin with.


 

Nov 242018
 

Rumaniacs Review #086 | 0571

Ed Hamilton, in his 1995 book Rums of the Eastern Caribbean, made mention of the Buccaneer rum as a regular part of the St. Lucia Distillers lineup, but nowadays the rum is no longer in production – the last reference to it was an award given to it in the 2003 Rum Fest (which fest it was is somewhat open to conjecture), and a notation that it was discontinued, later confirmed by Mike Speakman that it was in the same year.  So we can assume that the Buccaneer I tasted is at best an early 2000s rum, no later, and probably earlier. An interesting point is that Hamilton wrote of it as being 43%, but both the label photo in his book and my sample came in at 40%.  It’s likely that both variations existed, depending on the market in which it sold (i.e., US versus Europe) – DDL did the same with its El Dorados, for example. Also, Eastern Caribbean Distillers (as per the fine print on the label) is a subsidiary of St. Lucia Distillers set up in 1987, but I can find no reference as to when the name ceased to be used.

[As an aside, Buccaneer is a title used by several rums over the decades: I found references to a Buccaneer Superior White, a blend of Bajan and Guyanese rum (Buccaneer Vintners, UK); another from Maryland USA (Majestic Distilling) that touted its origin as Virgin Island rum; and a Buccaneer matured rum from Ghana, made by Gihoc Distilleries in Accra, but the background of which is too lengthy to go into here.]

Colour – Dark Gold

Strength – 40%

Nose – Honey, molasses, brine, olives, and the richness of ripe prunes, very arm and smooth.  It’s a little sharp to begin with (it settles after five minutes or so), and has some interesting background aromas of gherkins, cucumbers, pears and a sort of salt-sour tang that’s difficult to pin down precisely but is by no means unpleasant.

Palate – Oily, salty and sweet all at once.  Tastes a little rougher than the nose suggested it might be, but is also quite warm after one adjusts. Pineapple, cherries, mangoes, followed on by dates, molasses, honey and brown sugar, and a touch of vanilla.

Finish – Medium long, and here the molasses and burnt brown sugar notes really come into their own.  Also some light fruitiness, aromatic tobacco and vanilla, but these are buried under the molasses, really.

Thoughts – Certainly a rum from yesteryear.  Nowadays the big guns from St. Lucia Distilleries are the 1931 series, the Admiral Rodney, the Chairman’s Reserve (and its offshoot the “Forgotten Casks”) and some of the cask strength offerings of the Independents (including Ed Hamilton himself). The writing had been on the wall for the wide variety and range of the distillery’s rums even back in the 1990s as they focused on core competencies, consolidation and better-selling brands.  It’s kind of a shame, because this rum was quite a decent dram – but I like to think that all they learned in all the decades since they made them, has now been incorporated into the excellent series of standard proofed rums they make now.  In that sense, the Buccaneer still lives on.

(80/100)

Aug 212018
 

Rumaniacs Review #082 | 0541

Although the Ministry of Rum speaks to Stubb’s as being made from molasses, the label of the bottle itself says it’s made from cane juice, and I think I’ll go with that. And in spite of the retro-style design of the label, it seems that it was created from scratch in the 1990s with a view to capturing some export market share from Bacardi, and after being introduced to the market, fell flat and was discontinued. And while both Peter’s Rum Labels and the Ministry make reference to the fact that Beenleigh Distillery is the holder of the brand, Beenleigh’s own website makes no such assertion, and there are trademark records of a 1990s company called William Stubbs & Company (which is now dead) bearing a very similar logo to the one shown here.

That said, a most helpful gent named Steve Magarry managed to contact Beenleigh directly, and confirmed that it was “…made for the USA and England for IDV. Fermented from syrup and distilled in a three-column still at 95% ABV; (it is) unaged, and exported during the early 1990s…it did not take off as they hoped.”

So we can therefore say with some assurance that the rum was Australian, released in the 1990s, column still, meant for export, and is now defunct. That’s more than we usually have, for a rum this obscure, so huge thanks to Steve and the others who chipped in.

Colour – White

Strength – 42.5%

Nose – Quite sharp, with light fruit and estery aromas immediately evident.  Some cucumbers in vinegar, dill, grass and watery pears, together with sugar water.  The profile does indeed point to a sugar cane juice-based rum rather than one of molasses.

Palate – Watery and sweet, oily almost, with a touch of brine and light olives.  Not a whole lot going on here – sugar cane sap, a hint of musky maple syrup, vegetals, dill.  It feels a little unrefined and rough around the edges, and not so different in profile as to suggest something off the reservation (the way, for example, Bundie is always at pains to demonstrate).

Finish – Relatively long and aromatic, floral, with sugar water and tinned pears in syrup, plus a pinch of salt.

Thoughts – Unspectacular, probably filtered rather than issued straight off the still. Its misfortune was to be released at a higher than usual price just as an economic slump hit Australia, and sales dipped, causing it to be discontinued before the new millenium dawned. Nobody seems to miss it much.

(79/100)

May 232018
 

Rumaniacs Review #079 | 0514

No, you read that right.  This bottle of a 1990s rum, from a company I never heard of and which no exercise of masterly google-fu can locate, which has a map of Jamaica on the label and is clearly named a Momymusk – this old and rare find says it’s a “Demerara” rum. You gotta wonder about people in them thar olden days sometimes, honestly.

W.D.J. Marketing is another one of those defunct English bottlers (I was finally able to find out it was English, released another Monymusk aged 9 years, and has been long closed, on a Swiss website) who flourished in the days before primary producers in the islands took over issuing aged expressions themselves.  What they thought they were doing by labelling it as a Demerara is anyone’s guess.  Rene (of “Rarities” fame) said it was from the 1990s, which means that it was issued when Monymusk came under the West Indies Sugar Company umbrella.  And although the label notes it was distilled in Jamaica and  bottled in England, we also don’t know where it was aged, though my money is on continental ageing.

Colour – Pale gold

Strength – 46%

Nose – Yeah, no way this is from Mudland.  The funk is all-encompassing. Overripe fruit, citrus, rotten oranges, some faint rubber, bananas that are blackened with age and ready to be thrown out.  That’s what seven years gets you. Still, it’s not bad. Leave it and come back, and you’ll find additional scents of berries, pistachio ice cream and a faint hint of flowers.

Palate – This is surprisingly sharp for a 46% rum.  Part of this is its youth, lending credence to the supposition that the ageing was continental. Fruits are little less rotten here…maybe just overripe. Bananas, oranges, raspberries, all gone over to the dark side.  A touch of salt, a flirt of vanilla, but the primary flavours of sharp acidic fruits and compost (and your kitchen sink grinder) take over everything. In short, it showcases a really righteous funk, plays hardass reggae and flirts a fine set of dreads.

Finish – Damned long for 46% (I’m not complaining), the sharpness toned down.  Gives you some last citrus, some peppercorns, a ginnip or two, and for sure some soursop ice cream.

Thoughts – What an amazing young rum this is. Too unpolished to be great, really, yet it has real quality within its limitations. If you’re deep into the varietals of Jamaica and know all the distilleries by their first names, love your funk and rejoice in the island’s style, then you might want to try sourcing this from Rene next time he drifts into your orbit. This thing will blow your toupee into next week, seriously.

(84/100)


Other notes

My notes have this as a 1960s rum, and Rene got back to me stating it was from the 1990s.  It’s very odd for a rum made that relatively recently, to have almost no internet footprint at all for both itself or its company of origin.