Edward Young & Co. Blue Mountain Old Liqueur Jamaican Rum (1940s/1950s)

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Oct 302024
 

Rumaniacs Review #R-163 | 1097

A good part of the label is missing, but even without that, this is what we know: it’s a rum branded “Blue Mountain Finest Old Liqueur Jamaica Rum” which popped up on one of the two “old rums” auction-site booths I patronised at the 2024 German Rum Festival (unlike the token system at other commercial brands’ booths, here one had to fork out actual coin for one’s dram). It was hand-dated 1930s / 1940s, and the proof point was not noted (the torn label’s missing portion probably had all that). 

Still, using that limited data set I was able to find an almost identical label (minor differences in text layout and colours), which came from a bottle of rum made by a UK company called Edward Young & Co. in the 1940s. Following that company’s filings suggested it existed between 1888-1986, except that other labels and logos made a better case that it had originally been founded in 1797 and officially registered in 1885; by 1936 they were exporting to other parts of the British Empire, including Ceylon and Canada

Unfortunately, there’s nothing deeper – names of founders, 20th century owners, addresses, etc, are all hard to unearth without paying for it, and the company is now inactive. Their blurb does mention they were “distillers and wine, brandy and rum shippers”. The dating of the1940s for this bottle seems about right, but I believe the 1930s is more conjectural.

There remain unknowns: the strength was on the missing part of the label, and other variations of this rum were made, some at 70° proof (40% ABV), others at 35%. Based on my tasting and the label, I’d say 40%. Also, the estate / distillery of origin is never mentioned – in the 1940s there were more distilleries in business than currently, blending multiple sources was common and mentioning a single distillery or estate was not a thing, so for me to say more would be rank speculation – there simply is no information to be going on.

Other points of interest:

The use of the word “liqueur” to denote a more refined and upscale rum was common at one time (the famous Wray & Nephew 17 YO was called a “liqueur rum” for example. If you’re interested, see Matt’s excellent article on the subject) but during the 1960s it appears to have faded into disuse and now the word has a distinct meaning of its own, clearly separated from rum as we understand it.

Edward Young & Co were the originators of one of my favourite low-end mixing staples, the Guyanese / Canadian Young’s Old Sam, which came under the umbrella of the Newfoundland Liquor Corporation in 1999 – to this day the rum’s label sports the date of founding and the name of that original company. However, since there is no Edward Young any longer, and the rum is bulk stock shipped by DDL to Newfoundland for bottling and blending (instead of via the UK as was once the case), one can only assume that the label has all that on it for consistency and as a line to the past – not out of any sense of current commercial reality. But honestly, I sigh when I read stuff like that – I’d love to know more about the connection and its background.

Rum Auctioneer and other auction sites have had the rum or a variant of it for sale a few times. A 1947 edition sold in 2023 for £470, anther for £310 and the Old Spirits Company, in an undated post, advertised another for sale at $2,761 (assumed US$).

Colour – dark brown

Strength – Assumed 40% ABV / 70° proof

Nose – Even taking into account its provenance and relatively mild strength, this is a serious rum. Opens with pungent fleshy fruits – peaches, apricots, range peel, tangerines. Salt, leather, plastic, olives, rubber, and a mild briny solution

Palate – Thin and underpowered, but with many of the same notes. Oranges, candy, flowers, some plastic and rubbing alcohol.  Slightly sweet, some leather and smoke, a touch of bitterness and vanilla from the barrel, but nothing untoward.

Finish – as short and brisk and purposeful as a salaryman’s stride.

Thoughts – Little identifies this as one distillery or another, and indeed, I do believe it’s a blend of pot and column still sources. The nose is really good and the palate, for all the brevity of my description above, does present with authority and verve. Really good rum to taste, not least because it shines a light into what taste profiles were eighty years ago, and how they have developed since then.

(#1097 | R-163)(87/100)

Other notes

Makazai Gold “Tribute” Rum (Goa, India) – Review

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Aug 192024
 

For those of not actually from India or part of the extended diaspora, the only rums from the subcontinent which most of us ever knew about were the Old Monk, the Amrut Two Indies and Old Port, and maybe a smattering of others like MacDowell’s, Hercules, Contessa, and, more recently, the Camikara. Yet India has been making distilled spirits for centuries, including from sugar cane, and so it comes as no surprise that as the growth of rum as a premium spirit continues around the world, local entrepreneurs would look to establish small craft brands or distilleries of their own. Such spirits would go beyond the doctored mass-market hooch which permeates the local market and adhere to more exacting standards set by small microdistilleries around the world.

Whether the recently established company of Stilldistilling Spirits will be able to mine that vein of perceived quality remains to be seen. I do not hold out much hope when a company tells us little (or nothing) about sourcing methods, production, blending and ageing strategy. We do, on the other hand, get a lot of hagiographies about the founder, and much elevated rhetoric about inspirations, logo selection and mission statements. Which, to me, is less than helpful in assessing the rum itself.

Be that as it may, here is what is known about the Makazai Gold “Tribute” Rum. All ingredients and physical components of the bottle are Indian made. The actual source of the distillate is never disclosed, though it is implied to be Goa or Maharashtra, and is stated in a 2021 Rumporter article to be 2½ year old aged cane spirit from the Punjab (something of a problem since that could mean a neutral spirit or one from cane juice) combined with molasses spirit (ditto, except now we don’t know if there is any ageing involved here as well). Blending and bottling takes place in Goa where the owners have leased a facility to do so, and until recently the rum was only sold there. It’s 42.8% ABV, which is sort of standard strength over there, and equates to 75 proof (or “25 degrees under proof”) under the old Imperial system.

With this background dispensed with, what is the gold rum actually like?

Succinctly put, it’s a bit better than entry level, but not much. There you are.  You may cease reading.

The nose is immediately problematic because not much happens and what does happen is lacklustre  – which is a shame, because what little one does sense, is at least intriguing.  There’s ghee and cooking oil smoking in an overheated cast iron pan, plus turmeric and honey as the primary elements.  These are then added to with a slightly sweet aroma of stewed apples, cinnamon, light vanilla, cardamom and tinned peaches.  It’s all very delicate and vague, and there’s a thinness to it that doesn’t really work for me.

On the palate it’s no better: “thin and flat” read my terse notes. It’s somewhat akin to the let down of the Camikara 3YO (review coming soon to the unread blog near you) which was also 42.8% and had a similarly scrawny corpus. It is only with some effort that I can pick out honey, figs, biscuits in milky tea, and (oddly enough) some red currants – it’s nice but honestly, not enough either; and the finish, which is short in duration and quite easy, closes things off with something of a whimper: some indeterminate dark fruit, cinnamon, vanilla and a touch of brine and salty caramel chocolate

That there are so many notes to write down is to the rum’s credit, and there is a certain “tawniness” to it that I like – I’ve detected that ghur note in the profile of many Indian rums, suggesting a jaggery based source. The issue is that the various parts don’t play well together – the balance is off and it leans too much to the sweet spices side without a countervailing tart or sour aspect that would make it more interesting. Plus, the whole thing lacks body, heft, a certain force that would make it memorable. If they ever solve that issue – whether by naking it stronger or improving the blend or actually distilling their own rum instead of getting it from elsewhere and cobbling a blend together – then they may really have something to show off. For now, the rum train has limped into the station minus several cars.

(#1087)(79/100) ⭐⭐⭐

Other notes

  • My deepest appreciation to Nikkhil of WhiskyFlu, who provided the bottle gratis. His website and IG feed is always worth a look, and he’s a great guy to boot.
  • My hydrometer tests this out at 43%, so it’s clean from that perspective.
  • The now-usual video review of this rum is here

Company background

Makazai is actually a two word term “Maka Zai” meaning “I want” in Konkani, the language spoken in Goa and Maharashtra (in central-west India). It was made the brand name by the founder of the company, Katsuri Banerjee, who left a career in financial services to take up bartending in a bar named Koko, located in an upscale neighborhood in Mumbai called Lower Parel. 

Once she qualified as a bartender she wanted to also become a blender and create her own spirits – whether whisky or rum or gin is not entirely clear, though eventually, as we see here, it was rum that won out perhaps because the competition for premium craft rum space was less. After interning at an (unnamed) Indian distillery and settling on making a rum, Stilldistilling Spirits was incorporated in 2020 with funds raised from friends and family and managed to survive the global COVID shutdown by concentrating initially on branding and packaging, before emerging in 2021 with a white rum (the “Bartender’s Edition” geared to the mixologists) and a gold one (the “Tribute Edition” – it is meant to be a standard celebratory tipple for everyone). There is an aged limited edition called the Mesma with a mere 600 bottles in circulation, about which as little is known as the other two.

What little most non-residents know of alcohol in Goa comes about because they went there on a vacation, or tasted the local liquor called Feni. However it would appear that Goa has, of late, become something of a manufacturing hub for distilled homegrown spirits (Google maps shows around forty distilleries there), not least due to the ease of laws relating to liquor production and marketing which constrain other provinces in a still-conservative India. Whether these are new or old companies, at least some of the blend components of the rums released by the Makazai comes from one or more of these establishments, though it is my personal belief that some is sourced from elsewhere in India (the references to “heritage suppliers” suggests this). The company has leased a blending and bottling plant in Goa to handle the physical production, and has expended from and initial 200 cases of sales back in early 2021, to 2,000 in early 2022, at the time mostly sold in Goa, Karnataka, and Maharashtra (and expansion to other parts of India ongoing).

Opinion

While I appreciate the sheer guts, blood, sweat and tears that must go into getting an enterprise like this off the ground in India – especially for a female entrepreneur in what is a resolutely male dominated profession and tipple – I am somewhat impatient with Stilldistilling’s website and the press articles I’ve referred to in this article.  That stems from an excess of marketing folderol that’s all sound and fury signifying nothing, versus a paucity of facts that might help a consumer get, you know, some real info. This is the sort of thing that annoys me with rums from the Americas, but irrespective of location, for people who should have their fingers on the pulse of current trends in transparency to be pulling this kind of advertising-only crap on us when launching a new brand strikes me as shortsighted, and somewhat indifferent to us as consumers.

I deduct no points for lack of disclosure: however, the lack of details in what makes the rum what it is annoying. We don’t know too many things here. Which distillery (or distilleries) provided the distillate; data about the base source of cane juice, molasses or neutral spirit; what kind of still or stills made it; anything about fermentation; how long it was aged for and where and in what kinds of barrels; or what the outturn was. Not all of these things are necessary – indeed, one could cynically argue that none of them truly are, if all you want to do is drink the thing – but the fact remains that in today’s rum world where the scars of the sugar wars and battles over transparency still run deep, and cause elevated blood pressure to this day, it is ridiculous to not be provided at least some of it. And purported alco-bev veterans are supposed to be behind behind this rum? One wonders if they learned nothing from all the social media bloodletting over the last decade.

Modern consumers and producers who really want rum to be taken to the next level cannot be made or expected to accept a rum on trust, which has zero verifiable background info. Not in this day and age. Trust and reputation for square dealing and disclosure go a long way to establishing a company’s street cred and character.  If a new rum producing company claims to want to become a true craft premium rum producer, then it had better start making disclosure a priority – otherwise, like so many other Indian rums, it will remain there and never attain the global heights to which they aspire.

 

Héritiers Madkaud Cuvée “Renaissance” Martinique Rhum – Review

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Jun 052024
 

Even though it has been knocking around Europe for at least a decade, Héritiers Madkaud is not a name that will be instantly familiar to many rum aficionados…it’s probably best known to the French. They have occasionally been spotted on the festival circuit (and won a few awards), and remain easier to find in online stores than in brick and mortar shops. The rhums they release are from Martinique, are AOC certified cane juice rhums, and the blanc I tried was definitely right up there, so it’s kind of a downer that more people aren’t familiar with it

A few words about the brand, then. The basic story is that in 1893, Félicien Madkaud — the son of a freed slave from Lorraine in the north of Martinique — married the mulatto heiress of a Bordeaux merchant. Her funds gave him the capital that enabled him to buy the Fond Capot distillery in 1895 – this was part of the Duvallon estate in Carbet, then the Bellevue distillery, located near by the west-coast commune of Case Pilote. In 1906 Félicien helped his brother Augustin to open a distillery at La Dupuis in Lorrain, then he opened another for himself in Macedonia in 1920; and in 1924 he set up his nephew Louisy with La Digue distillery, which maintained production of Héritiers Madkaud rums until the mid-1970s before shuttering (the others had been closing since 1969 and La Digue was the only one left). In the early 2010s, Stéphane Madkaud, Félicien’s great-grandson, revived the brand, with distillation contracted out to Saint James in Sainte-Marie, based on – you guessed it – old family recipes. 

Currently the stable of the house has six rhums, three of which are unaged blancs: a standard white at 40% first released in 2007, a 50% edition called the Castlemore that came out in 20121; and the 50% ABV “Renaissance”, which was a 2017 special edition to commemorate 160 years of the birth of Félicien Madkaud, and for which the label changed – though I’m not sure anything else did.

Be that as it may, it is clear that the Cuvée Renaissance is staking out some new territory, because the nose starts out with such originality (this is not an unmixed blessing) that I had to look carefully at the label again to make sure I really was having an agricole. This rhum exudes a meaty, gamey, stinky aroma that induces PTSD flashbacks to the Long Pond TECA, or the Seven Seas Japanese rum…except that by some subtle alchemy it succeeds (sort of) whereas those just cheerfully traumatise. There are accompanying smells of really spoiled fruits and grapes that are flaccid and gone seriously off and yet I found myself somewhat enjoying the sheer chutzpah of the amalgam – maybe that’s because after a bit one can sense some lemon rind, lighter fruits (pears, papayas) and florals which take the bite off, balance things better, and tame the beast…although without ever entirely allowing a complete escape from the slightly rancid opening notes.

Much of this repeats when tasted. Here the 50% takes over and gives a fierceness to the profile that points up the youth and untamed nature of the rhum. Once again it starts with meat, rotting fruit and a sort of earthy taste that reminds me of an abandoned house with waterlogged drywall, an unwashed wet dog (!!) and even (get this), quinine. To its credit there are other late developing flavours that rescue it from disaster – citrus, fanta, tonic water, more light fruits and hot sweet pastries – and the finish is surprisingly well handled with musky fruity notes cut with sharper citrus and sauerkraut.

This is, admittedly, one of those rhums that will polarise opinion and even I have to concede that it does take some getting used to, and while I dislike using terms like “acquired taste,” it’s absolutely not a rhum I would recommend to neophytes. It’s a hard act to pin down because there so much weird sh*t going on at all times and after trying it four times over two days, my tasting notes are peppered with words like” amazed”, “impressed”, “fear-inducing”, “zoweee!”, “crazy” and “wtf?” You get the picture.

And yet, and yet…for all that, I believe the rhum is peculiarly excellent (I chose the term carefully), and resolutely walks its own path, with tastes that within their limits, work. If the test of any rhum you’ve not tried before is how it makes you remember it after just a single session, then something exciting the thoughts this one does is hardly a failure. That kind of originality is a rarity in this day and age of milquetoast conformity, and I agree that it’s not a rum that’s easy to love…but by God, it sure is one to respect.

(#1075)(85/100) ⭐⭐⭐½

Other notes

Bumbu XO Blended Panamanian Rum – Review

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May 032024
 

Sooner or later, even those rums that many regard as no more than the mangy spirituous curs, the spavined, rice-eating, lice-ridden mongrels of the rum world, need to be acknowledged. We all know who makes them, and who they are. To those who dislike them, they yap at the doorsteps of the rumhouse with an incessant sort of insistence day in and day out, and are dissed and dismissed with sneers and contempt at every turn. And yet there are those who swear by them with truculent blue collar appreciation as well: such rums have always existed, and have always invited disputation. They are part of the Great Rum Tree, and must be acknowledged at some point, if only to demonstrate what they are and why they elicit such strong reactions.

Bumbu, in spite of the suggestive narrative on their website, is not a distillery, it’s a brand owned by Sovereign Spirits which also owns similarly hyped and marketed sparkling wines, gins, liqueurs and three Bumbu products, two of which pass for rums with only the greatest of generosity. They are all aimed squarely at the cocktail crowd and show off slick press, cool looking bottles, celebrity endorsements, and make absolutely no imprint on the minds of those who actually know their drinks. And who is Sovereign? A family owned spirits company from NY founded in 1999 by ex-merchant banker and entrepreneur Brett Berish, with a wide marketing footprint around the world.

To understand exactly what excites the reactions to the brand that it does, one has to go back to the Original (which I’ve tried but never written about). This was a rum that emerged around 2017 or so and was supposedly made from a Barbados distillery in existence “since 1893”, which is to say, WIRD. Serge of WhiskyFun, in a savagely eviscerating review that awarded a contemptuous 15 points to this 35% “rum” (it is now marketed as being spiced, though it was not at the time) remarked that it was blended with other countries’ rums but I’ve seen no other corroboration of this claim. At 35% ABV and testing out at 40g/L of added sugar and tarnished by all the subsequent bad press WIRD’s owners got, and its undisclosed additives, it was no surprise that connoisseurs avoided it like the plague. Yet so popular did the rum prove – let’s face it, easy and non-complex and tarted-up spirits are catnip to those who just want to get hammered on something that tastes ok – that a mere couple of years later, the XO came on the scene.

The XO boasted the same slick marketing. Originating from Panama this time, words like “premium” “craft” “by hand” “artisanal” “120 year old distillery” and “18 years” were tossed around, the presentation was first rate and was competitively priced. No mention has ever been made about a solera style system (which is suspected by many since 18 YO rums do not usually got for €40), but parsing the language finds the usual weasel words of “up to 18 years old” on some websites, which nails it as a blend about which we therefore know nothing — especially the proportions — except that it comes from Don Jose distillery, is columnar still and made from molasses in the Latin/Spanish style. Aged in ex-bourbon and finished in sherry barrels. Being issued at 40% is, I guess, a step up for the producers, who trumpeted it as “full strength.” Right, But in an interesting turnaround, my hydrometer clocks this at 38.25% ABV…or 8g/L of something added, which is not a whole lot – it may be that they’ve been revamping the blend somewhat of later, who knows?

So, with all this introduction out of the way: does it work or not, and is it a “boring” piece of blah, as Wes Burgin remarked in his own 1½ star 2019 review?

Yes and no. It’s way better than the oversweet mess that was the banana confected coconut-tasting Original I recall from a traumatic tasting a few years ago. It’s crisper on the nose, with elements of banana, damp tobacco, ginger, molasses, brown sugar, coffee, vanilla and caramel.  All the usual hits are playing, in other words. The additives are there, while fortunately having a less than overwhelming impact in how it smells. 

It’s on the palate that it fails, I think. Here there’s much less to enjoy. Tannins, coffee grounds, caramel and vanilla, some molasses and sweet cherries…even the faintest hint of astringency. It’ll bite at the tongue somewhat, sure: what starts to happen as it opens up, however, is that the sugar (or whatever else they added in to smoothen things out) begins to flatten out the peaks and troughs of what could have been a much more interesting rum if left to develop on its own without it. It just starts to feel vaguely one dimensional after a few minutes and adding in “a single ice cube” as the web entry suggests is ludicrously self defeating — it closes up the drink so you get even less than before. The finish is almost nonexistent, whispering of ginger, coffee, tannins and tumeric, but honestly, it’s slim picking by this point.

Summing up, there’s some bite here, quite welcome and as the notes above demonstrate, you can sink your teeth into it and enjoy it…up to a point. I’m not sure making it stronger would help, frankly, there’s simply too little to work with.  Moreover, as with many such rums made in this way, there’s no sense of originality or something that would make you sit up and take notice. It could come from anywhere, be made by anyone, and exists to sell not to enjoy.

So: no real information on bottle or website; no age statement that can be trusted; flashy pizzazz and marketing; a profile that’s indifferent; standard strength; not a whole lot to be tasting. It’s the sort of entry-level rum that’s made to move by the cartload, and evidently it does. For those who actually know their rums or care that they are well made, it’s a product that is content to be boring, I guess, and one they would be happy to pass by for that reason.  Rightfully so in my view, because there’s too little here to make even that low price seriously attractive.

(#1069)(76/100) ⭐⭐⭐

Island Coast Spirits “Island Coast” Tasmanian Rum – Review

 1 Response »
Jan 152024
 

Once again we start the new year off with a series of rums from the Australian Advent Calendar, 2023 Edition.  First issued by the Australian rum-loving couple Mr. & Mrs. Rum in 2021, not in 2022 and now again for 2023, it answers what we out west have been wondering about for years (well…at least I have) – what’s going on with the rums being made in Australia over and beyond Bundaberg, which everyone cheerfully loathes and Beenleigh which everyone likes? Twenty four rums in the calendar, a whole raft of new and old distilleries strutting their stuff, and let me tell you, to get them to Canada was a ripping yarn in itself…not entirely unlike Butch’s father’s watch, you could say.

We begin the series out of order, with a rum from the island of Tasmania, made by a little outfit called Island Coast Spirits, located just south of Hobart, the state capital (Tasmania is an island state of Australia). It is, it should be noted, not a distillery itself since it has no equipment. The owner, Kirk Pinner, runs over to the Observatory Hill Winery (about half an hour to the NE on the other side of Hobart) which (a) is run by a friend (b) makes rum (and brandy, gin, schnapps and wine) and (c) has a still. He rents that still and makes his own rum, so not quite a contract operation like we saw with Mandakini a few weeks ago, yet not entirely a true producer or an indie either. The website is rather scanty on details, so Kirk very kindly answered an email of mine providing some of this info, and a brief company bio is provided below.

For the purposes of this review, what we need to know is the following: the rum is made on a pot still, using a combination of fermented raw cane juice and molasses…so a hybrid rum if there ever was one. Once off the still it is aged in ex-Bourbon barrels with a light char, for something just under three years and bottled at living room strength of 40%.

“[My desire was…] to produce the spirits I wanted,” Kirk wrote to me, and clearly he had something easygoing in mind. Not some backyard snarling ester-sporting beefcake that stomped all over one’s glottis, just a rum that was easy and accessible. The nose confirmed that he did fairly okay with that: it smelled of delicate icing sugar, vanilla, pastries hot from the oven, as well as more standard caramel, swiss bon-bons and a light touch of molasses and brown sugar. Also some cinnamon, eggnog, ice cream, a relatively sweetish aroma, and all over soft and straightforward and simple. 

The 40% ABV made for a clean and unaggressive entry; it tasted pleasantly warm and a little sweet and came completely without aggro. Vanilla and caramel and toffee carried over from the nose. A few sweetish fruit – peaches, pears – nothing too acidic or tart. Molasses, a hot caramel macchiato, flambeed bananas, icing sugar on a cake fresh out of the oven, leading serenely to a short, finish that summed up the preceding without adding much that was new. 

Picture (c) Island Cost Spirits FB Page

It’s a nice little rumlet without undue pretensions, but that same easy going nature is something of a weak point for those who like their rums more assertive. There are amber Bacardis with more going on than we see here, and I had similar remarks (and reservations) about Killik’s Gold, where I noted that such low ABV hamstrings a rum that could be better a few points higher. But that said, it will work for some, because it’s simply not trying hard to be a game changer…just a soft breezy rum for easy sipping. On that level it succeeds, and the awards it’s racked up in its brief life – a silver medal at the 2022 Australian Rum Awards in Queensland, and another silver at the World Rum Awards in London in 2023 (pot still NAS category) – suggests that others certainly seem to like what the company is offering, my own reservations notwithstanding.

(#1050)(77/100) ⭐⭐⭐

Other notes

  • Fermentation time, barrel size, ratio of sugar cane juice to molasses, outturn, are all unknown
  • From the 2023 Australian Advent Calendar, Day 4

Brief Historical bio

Island Coast Spirits is, as noted, a Tasmanian spirits maker (not a distillery). It was founded in October 2021 and has adhered to the principle of making their spirits on a third party’s distillation apparatus — a pot still — from the beginning. This was a conscious decision made at the inception: Kirk Pinner knew when he began planning, that he did not want the significant overheads and costs/debt associated with setting up his own distillery. He wanted the flexibility to not have all that headache but to be able to concentrate on his own desires and strengths: namely to have the ability to take on projects/new spirits on a whim without worrying about the infrastructure; and to focus more on the business relationships, ingredients, selection of barrels, blending and back end work. To that end he turned to those with some expertise (like Observatory Hill Winery) and used their skills to make his spirits.

In the three years since he began, the company now makes seven different products: Vodka, Rum, Gin and Whisky, and three flavoured vodkas. So far there is just one rum in the portfolio – this one – with another very interesting one in the pipeline waiting to be released sometime in 2024.  In the meantime, the distribution within Tasmania and on the mainland is good, and Kirk is building on his success (and awards) to take his juice on the road to various F&B trade expos in Asia to promote the island, the brand and the rum. 

 

Mandakini Malabari Vaatté, Unaged Sugar Cane Spirit – Review

 1 Response »
Aug 292023
 

The real question is not so much how good this Malabari Vaatté, is, where it originates, or what it purports to be…but what exactly it is. Part of the issue surrounding the Mandakini is that the wording on the label could equally well be describing a real rum, a disguised alcoholic beverage claiming to be one, a spiced spirit, or some peculiar amalgam of all of the above. 

The rum (I’ll use the term for now) is made in Canada, and therefore falls into the rabbit hole of the country’s arcane liquor laws, one of which, like Australia’s, states that a rum — assuming it meets the basic criteria of being made from cane derivatives like molasses, juice or vesou — can only be so labelled if it is aged for a minimum time of one year. That’s all well and good except for this catch: the same terms one would use to describe a true rum not quite meeting the criteria (for example by being a completely unaged one), are also used to describe a neutral spirit that is doctored up to be more palatable. In this case it is labelled as being an “unaged spirit from sugar cane extract” which could be either one or the other, or neither. So which is it, exactly? The producers never say. 

After scanning all available sources without resolution, I finally picked up the phone and asked them directly. The bottom line is that the Mandakini derives from a wash of blackstrap molasses fermented with natural yeast for two weeks or more, and is then double-distilled through a third party’s pot-still, after which a small amount of neutral spirit is added to the mix and it’s diluted down to 46%. There’s a reason for the addition, according to Abish Cheriyam, one of the founders who very kindly took the time to tell me all about it – it’s to bring the price down so it’s affordable to the target audience, as well as smoothening out batch variation.

Trying it out (with three other Indian rums on the table as comparators) makes it obvious that this is not a rum of the kind we know, even taking into account its heritage. The nose is all sweet light candy and icing sugar, some vague sugar water, swank, lime peel, peppermint, bananas, and the kind of weak syrupy essence they dash into your flavoured coffee. Unfortunately the neutral spirit takes away from what could otherwise develop into much more interesting drink: it smells too much like a lightly sweet vodka. Those who are into Jamaican high ester beefcakes or strong unaged indigenous white rums will not find the droids they’re looking for here, and will likely note that this does not channel a genuine product made by some village still…at least not what they’ve come to expect from one.

The taste also makes this point: it is quite inoffensive, and it doesn’t feel like 46%, which to some extent is to its credit. Light, sweet, a little sharp, yet the downside is that there is too little to distinguish it. Some light florals, sugar water, coconut shavings, bananas and maybe the slightest touch of allspice. There is nothing distinctive here, and the rum feels too tamped down and softened up. I try to keep an open mind and am not exactly looking for the raw nastiness and sweat infused crap that real moonshine (like, oh, say, clairin) is often at pains to provide – but at least a hint of such brutality would have been nice. It shrugs and coughs up a touch of mint, alcohol, medicine, cotton candy, it flexes its thin body a bit, and that’s pretty much the whole ball game. The finish is short, light, has some alcohol fumes, white fruit and light candy floss to recommend it, but alas is gone faster than my paycheck into Mrs. Caner’s hands when purses are on sale.

While members of the Indian diaspora would probably get this, the rum does not channel the subcontinent to me, and that’s not a guess, because Mandakini, irrespective of its Indian origins (all three of its founders are from the southern state of Kerala), is actually made by a small craft distillery called Last Straw, in Ontario. This is a small family outfit that was founded in 2013 as a whisky distillery with two small stills; it makes all kinds of spirits on its own account — whisky, vodka, gin, rum and experimentals (including the fragrantly named “Mangy Squirrel Moonshine”) — and nowadays also does contract distilling, designing products from scratch for any client with an idea.

Clearly Abish Cheriyam, Alias Cheriyam and Sareesh Kunjappan – engineers all, who have worked and lived in Canada for many years – had such an idea, one that they felt deeply about, though unlike the Minhas family in western Canada, they had no background in the spirits business aside from their own enthusiasm. They did however, identify some gaps in Canada’s liquor landscape: there was very little Indian liquor on the shelves aside from Amrut’s whiskies or their Two Indies and Old Port rums, and Mohan Meakin’s Old Monk; and none at all that was an Indian equivalent to vaatte, a locally distilled liquor native to Kerala (also called patta charayam or nadan vaattu charayam), which, though banned in the state since the late 1990s (a holdover from pre-independence days when the Brits forbade local liquor so as not to damage sales of their own), retains an underground popularity almost impossible to stamp out. Rural folks disdain the imported whiskies and rums and gins – they leave that frippery to city folks who can afford it, and much prefer their locally-made hooch. And like Jamaicans with their overproofs or Guyanese with their High Wine, no wedding or other major social occasion is complete without some underground village distiller producing several gallons to lubricate the festivities.

Since they could not afford to launch a distillery or wait for the endless licensing process to finish, they went to Last Straw to have them create it, and after experimenting endlessly with various blends and combinations, launched in August 2021, calling it a Malabari Vaatté (the similarity of that word to “water” is likely no accident), and aiming at the local Sri Lankan and Indian diaspora. Both the shape of the bottle and the lettering in five languages (Malayalam, Hindi, Punjabi, Tamil and Telegu) is directed at this population and the fact that the first batch sold out within days in Ontario – at the distillery, because they had not gotten a deal with the LCBO at the time – suggests it worked just fine. People were driving from all over the province to get themselves some.

In Kerala, Malabari vaatté is often made from the unrefined sugar called jaggery or from red rice like arrack, and also with any fruits or other ingredients as are on hand; it has a long and distinguished history as a perennially popular underground hooch, and that very likely comes from its easygoing nature which this one channels quite well. It shares that with other Asian spirits, like Korean shojus, Indonesian arracks, Cabo Verde grogues, or Vietnamese rượu: in other words, it is a (sometimes flavoured) drink of the masses, though Abish was at pains to emphasise that no flavourings or additives (aside from the aforementioned neutral alcohol) were included in his product.

As a casual hot weather drink and maybe a daiquiri ingredient, then, I freely admit it’s quite a pleasant experience, while also observing that true backwoods character is not to be looked for. To serious rum drinkers or bartending boozehounds who mix for a living, that’s an issue — some kind of restrained unhinged lunacy is exactly what we as rum drinkers want from such a purportedly indigenous drink. A sort of nasty, tough, batsh*t-level taste bomb that leaves it all out there on the table.

That said, I can see why it sells — especially and even more so to those with a cultural attachment for it – Old Monk tapped into that same vein many decades earlier. But that to some extent limits the Mandakini to that core audience, since people without that connection to its origins might pass it by. For all its good intentions and servicing the nostalgia and homesickness of an expatriate population far from their homelands, the Mandakini does not yet address the current market of the larger rum drinking population. It remains to be seen whether it can surmount that hurdle and become a bigger seller outside its core demographics. I hope it does.

(#1021)(74/100) ⭐⭐½

Other notes

  • Video review on YouTube is here
  • The name “Mandakini” is a common female name, familiar to most Indians from north or south. It was chosen not to represent anyone in particular but to instantly render it relatable and recognizable.
  • The “Malabari” in the title refers to Kerala’s Malabar Coast, famed for its spices: it’s where Vasco da Gama made landfall in 1498 after rounding Africa.
  • There is currently a 65% ABV version of the Mandakini called “Malabari 65”, available at the distillery in Vaughn. This is one I wouldn’t mind trying just to see how it compares. If they were to make a high ester version of that, my feeling is it would fly off the shelves.
  • The range is now expanded to the original Malabari Vaatté, the 65, a Spiced Vaatté, and a Flavoured Vaatté. The latter two are apparently closer to the kind of drinks the founders initially envisioned and which are popular in Kerala, having ginger, cardamom and other spices more forward in the profile.

Co-Op Spirits Caribbean White Rum (Minhas Distillery) – Review

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Mar 272023
 

What we are trying today is the Co-Op Caribbean White Rum, which at around C$30 or less is comfortably within the reach of anyone’s purse if perhaps not their purpose. The rum is supplied to the Co-Op supermarket chain by a very interesting Calgary-based company called Minhas Distillery, which until recently didn’t have a distillery in the city, just a brewery, and whatever spirits they produced came from a distillery down in Wisconsin…which is all less than helpful in tracing the product since rum is really not in their portfolio.

What Co-op sells is a white rum in a sleek glass bottle, 40%, without any statement of origin beyond the “Minhas Distillery”. It is supposedly a Caribbean rum, yet no origin distillery is mentioned (let alone a country), and there’s no age, no still, no source material…in this day and age of full disclosure you almost have to admire the courage it takes to foist something so meaningless on the public and pretend it’s worth their coin. Admittedly though, none of this is necessarily a disqualification, because it could be a beast in disguise, a Hampden in hiding — for all we know, a few barrels could have been sourced under the table, or there could be a mad geeky rum nerd distiller lurking in the bowels of Minhas wielding dunder and lightning, ready to bring out the next Caribbean rum killing Canadian hooch.

Alas, sampling it dispels any such romantic notions in labba time. This so-called Caribbean rum is just shy of a one-note wonder. It is not fierce, given its living room strength, and does actually smell of something (which immediately marks it as better than the Merchant Shipping Co. White) – vanilla essence, and mothballs, coconut shavings, and lemon meringue pie.  It smells rather sweet, there are some nice light floral hints here and there; and it has some crushed almond nuts smells floating around, yet there’s also a sort of odd papery dusty aroma surrounding it, almost but not quite like old clothes on a rack at a charity sale, and which reminds me of Johnson’s Baby Powder more than anything else (no, I’m not kidding). 

The palate is where the ultimate falsity of all that preceded it snaps more clearly into focus.  Flowers, lemon, even mothballs, all gone. The baby powder and old clothes have vanished. Like a siren luring you overboard and then showing its true face, the rum turns thin, harsh and medicinal when tasted, rough and sandpapery, mere alcohol is loosed upon the world and all you get is a faint taste of vanilla to make it all go down.  Off and on for over an hour I kept coming back, but nothing further ever emerged, and the short, dusty, dry and sweet vanilla finish was the only other experience worthy of note here.

So.  As a sipping rum, then it’s best left on the shelf. No real surprise here. As a mixer, I’m less sure, because it’s not a complete fail, but I do honestly wonder what it could be used for since there is so much better out there – even the Bacardi Superior, because at least that one has been made for so long that all the rough edges have been sanded off and it has a little bit of character that’s so sadly lacking and so sorely needed here. 

There’s more than enough blame to go around with respect to this white rum, from Minhas on down to those bright shining lights in Co-Op’s purchasing and marketing departments (or, heaven help us, those directing the corporate strategy of what anonymous spirits to rebrand as company products), none of whom apparently have much of a clue what they’re doing when it comes to rum. It’s not enough that they don’t know what they’re making (or are too ashamed to actually tell us), but they haven’t even gone halfway to making something of even reasonable quality. It’s a cynical push of a substandard product to the masses – the idea of making a true premium product is apparently not part of the program.  

In a way then, it’s probably best we don’t know what country or island or distillery or still this comes from: and I sure hope it’s some nameless, faceless corporate-run industrial multi-column factory complex somewhere. Because if Co-Op’s Caribbean white rum descends from stock sourced from any the great distilleries of the French islands, Barbados, Trinidad, St. Lucia, Guyana, Venezuela, Jamaica or Cuba (et al), and has been turned into this – whether through ignorance, inaction or intent– then all hope is lost, the battle is over, and we should all pack our bags and move to Europe.

(#984)(74/100) ⭐⭐½

Background Notes

Minhas is a medium-sized liquor conglomerate based on Calgary, and was founded in 1999 by Manjit Minhas and her brother Ravinder. She was 19 at the time, trained in the oil and gas industry as an engineer and had to sell her car to raise finance to buy the brewery, as they were turned down by traditional sources of capital (apparently their father, who since 1993 had run a chain of liquor stores across Alberta, would not or could not provide financing). 

The initial purchase was the distillery and brewery in Wisconsin, and the company was first called Mountain Crest Liquors Inc. Its stated mission was to “create recipes and market high quality premium liquor and sell them at a discounted price in Alberta.” This enterprise proved so successful that a brewery in Calgary was bought in 2002 and currently the company consists of the Minhas Micro Brewery in the city (it now has distillation apparatus as well), and the brewery, distillery and winery in Wisconsin.

What is key about the company is that they are a full service provider. They have some ninety different brands of beers, spirits, liqueurs and wines, and the company produces brands such as Boxer’s beers, Punjabi rye whiskey, Polo Club Gin, and also does tequila, cider, hard lemonades. More importantly for this review, Minhas acts as a producer of private labels for Canadian and US chains as diverse as “Costco, Trader Joe’s, Walgreens, Aldi’s, Tesco/Fresh & Easy, Kum & Go, Superstore/Loblaws, Liquor Depot/Liquor Barn” (from their website). As a bespoke maker of liquors for third parties, Minhas caters to the middle and low end of the spirits market, and beer remains one of their top sellers, with sales across Canada, most of the USA, and around the world. So far, they have yet to break into the premium market for rums.

Other Notes

  • I did contact them directly via social media and their site, and was directed via messenger to an email address that never responded to my queries on sourcing. However, after this post went up, Richard Seale  of Foursquare got on to me via FB and left a comment that the distillate possibly came from WIRD (he himself had refused as the price they wanted was too low). The general claim on Minhas’s website is that their products are made with Alberta ingredients. 
  • It’s my supposition that there is some light ageing (a year or two), that it’s molasses based and column still distilled. It remains educated guesswork, however, not verified facts.
  • Ms. Minhas’s father, having sold the liquor shops many years ago, has recently opened a large distillery in Saskatchewan with the same business model, but that is outside the scope of this article and so I have elected not to go into detail, and only include it here for completeness.

Merchant Shipping Co. White Rum (Highwood Distillers) – Review

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Mar 102023
 

The last two reviews were of products from a Scottish rum maker called Sugar House, who bootstrapped a hybrid pot still, a batsh*t crazy production ethos and somehow came out with two unaged rums that should not have succeeded as well as they did…but did; and blew my socks off. This is what happens when a producer, no matter how small or how new, takes their rum seriously, really loves the subject, and isn’t averse to tinkering around a bit, dispenses with the training wheels, and simply blasts off. Juice like this is the high point of the reviewing game, where you see something original, something good, not terribly well known outside its place of origin, and aren’t afraid to champion it.

Consider then the polar opposite, the yin to Sugar House’s yang, a contrasting product which sports a faux-nautical title (we can be grateful that it omits any mentions or pictures of pirates), a strength of 40% and not a whole lot else.  Merchant Shipping Co.’s branded product is in fact, a third party rum — “imported Caribbean white rum” — put together by Highwood Distillery in Alberta (in Canada), which is probably better known for the surprisingly robust Potter’s (gained when they bought out that lonely distillery from BC in 2005) and the eminently forgettable Momento, which may be the single most unread post on this entire site.  Here they didn’t make the rum, but imported it, (the AGLC website suggests it’s probably from Guyana, which Highwood deals in for its own stable), and made it on contract for exclusive sale in Liquor Depot and Wine & Beyond stores in western Canada.

Let me spare you some reading: it’s barely worth sticking into a cocktail, and I wouldn’t stir it with the ferrule of my umbrella. Merchant Shipping white rum is a colourless spirit tucked into a cheap plastic bottle, sold for twenty five bucks, and somehow has the effrontery (please God, let it not be pride) to label itself as rum. I don’t really blame Highwood for this – it’s a contract rum after all – but I’m truly amazed that a liquor store as large and well stocked as Wine & Beyond could put their name behind abominable bottom feeder stuff like this.

Because it’s just so pointless. So completely unnecessary.  It smells on first opening and resting and nosing, like mothballs left too long in an overstuffed and rarely-opened clothes closet, where everything is old, long-disused, and shedding.  It smells like rubbing alcohol and faint gasoline, and my disbelieving notes right out of the gate ask “Wtf is this?? My grandmother’s arthritis cream?” It is a 40% spirit, but I swear to you there’s not much in here that says rum to anyone – it’s seems like denatured, filtered, diluted neutral spirit…that’s then dumbed down just in case somebody might mistake it for a real drink. 

The palate continues this disappointment (although I’m an optimist, and had hopes); it tastes thin and harsh, oily, medicinal, all of it faint and barely there – even for living room strength there’s little to write home about: a lingering unpleasant back-taste of sardines and olive oil, offset by a single overripe pear garnished with a sodden slice of watery melon and a squished banana, and if there is more I’d have to imagine it. Finish is gone so fast you’d think it was the road runner’s fumes, minus the comedy.

I can’t begin to tell you how this tasteless, useless, graceless, hopeless, classless, legless rum annoys me. Everything that could have given the spirit real character has been stripped away and left for dead. I said it was unnecessary and meant it: because you could pour the whole bottle down the drain and go to sleep knowing you’d  never missed a thing — yet it’s made, it’s on shelves, it sells, and a whole generation of young Canadians who can afford nothing else will go to their graves thinking this is what rum is and avoid it forever after. That’s what the implication of this thing is, and that’s the one thing it’s good at.

(#979)(65/100) ⭐½

Opinion

It gives me no pleasure to write reviews that slam a homegrown product — because homegrown products are what give a country or an island or a territory or an acreage its unique selling point, its mental and physical terroire. That’s what’s wrong with this faux, ersatz “Caribbean” rum, because there’s absolutely nothing that says Canada here at all (let alone rum, and certainly not the Caribbean) and as noted above, it’s an import (a near neutral spirit import at that, apparently).  

Yet, as I’ve tried to make clear, one of those areas where there is serious potential for putting one’s country on the map lies in rums that don’t go for the least common denominator, don’t go for the mass-market miscellaneous dronish supermarket shelves, and certainly don’t go for the profit-maximizing-at-all-costs uber-capitalist ethos of the provincial liquor monopolies who could give a damn about terroire or real taste chops. It’s the blinkered mentality of them and the stores who follow it that allows rum like this to be made, as if the French rhum makers, global cane juice distillers, and the UK New Wave haven’t shown us, time and again, that better could be done, has been done…and indeed, should be done.

Other notes

  • There’s no tech sheet to go with the rum and nothing on the label, but I think it’s fair to say no self-respecting pot still ever made a rum like this, so, column still.  Also, molassess based.  It is probably aged a bit and then filtered, and my guess is less than a year.
  • Five minute video summary is here

Four Bells Imported Navy Rum (1970s/1980s)

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Jun 092022
 

Rumaniacs Review #135 | 0914

Disregard – actually, try to forget – the label for a moment, so that the word “Navy” doesn’t send you into conniption fits. It’s an advertising thing, and exists on that label for no other reason than to draw a line between the seafaring traditions of yore, and your mind — as if somehow, by buying and drinking the rum, you are instantly transported to a noble nautical heritage stretching back centuries, with sea spray in your face, snapping sails overhead, and you line up at four bells to get your tot. I guess that’s the rum part – sodomy and the lash go mercifully unexamined (though one does wonder when some courageous Navy-rum-maker wannabe will eventually go the whole tot on the label, so to speak…but I digress).

The rum is of course not a true Navy rum. That’s just marketing garbage; it’s a standard strength blend of unspecified Caribbean components which one website generously referred to originating from “the best sugar cane” and “from the Caribbean islands of Guyana” – the very thing that always soothes my suspicions about a brand and gives me the warm and fuzzies.  It’s apparently made by a company called “The Four Bells Fine Navy Rum Co.” out of Glasgow which is almost untraceable. Consider it a contract-made third-party blend, no longer made, probably hailing from the island of Guyana. You can trust that. The label says so.

Colour – Dark gold

Strength – 40%

Nose – All the snark out of the way, I must confess it wasn’t half bad. It’s a dark brown rum, actually quite aromatic. There was molasses, wood, tannins, licorice and brine with a heavy, almost sulky attitude to the nose. Wet sawdust, caramel and honey, well-polished leather boots and some emergent lumber notes that kept getting stronger. Nothing new, nothing too complicated, lots of old faithfuls – this is almost like low-level spirituous comfort food.

Palate – Again, good: warm and simple, Molasses, polished leather, dark cherries, raisins, licorice, a smidgen of sharper tannins and some sour citrus rind. By now I kind of had a bead on the thing, so was not surprised to taste additional notes of bitter chocolate, coffee grounds, toffee and molasses, clearly young, somewhat sharp. It reminded me of cheap Canadian mixers like Young’s Old Sam (a perennial favourite of mine).  

Finish – Short, which is to be expected at 40%, a bit sweet and yet also dry, with closing points of pungent licorice, molasses and a very sweet caramel macchiato. 

Thoughts – Bells is a rum that doesn’t need to be stronger, because for all its evident youth, it’s also heavy enough and has sufficient flavours to be tried neat. It is, in that respect, completely straightforward, and clearly not looking to break boundaries and redefine genres. It’s fine as it is, within its limits, but those limits are further restricted by the lack of information provided about the rum itself, and the company that makes it. Like it or not, few taste blind, and people do tend to rate a rum based on what they know about it…or not. Here we know nothing about the rum, the blend, or the maker – and if we can’t trust the information that is provided, if only on the label, then it makes us trust what we’re tasting less, much less, and there aren’t many who would buy a rum with that kind of cloud hanging over it. 

(#914)(80/100) ⭐⭐⭐

Other Notes

  • For what it’s worth, I think the blend is mostly PM out of Guyana. If there’s anything else in there, it’s a very small percentage. The back label notes it as being pot still, but who knows?
  • In British Navy tradition, the strikes of a ship’s bell were not aligned with the hour. Instead, there were eight bells, one for each half-hour of a four-hour watch – four bells is therefore halfway through any one of the Middle, Morning, Forenoon, Afternoon, Dog or First watches (good that someone knew this, because naming it “eight bells” would have been unfortunate, being used as it was to denote end of watch” or a funeral). 
  • There are other Four Bells Rums — “Four Bells” as a title does not appear to have any trademark or copyright or owned brand associated with it: several firms have made use of the title — such as one I reviewed for the Rumaniacs (from the 1970s), or another that went up for auction released by Whyte & McKay; 
  • There remains no current references to Four Bells as a company, or the rum outside of auction sites and a few obscure online shops. It may just be a one off brand experiment into rum dating back many decades. Rum-X comments that its production ceased in the late 1970s / early 1980s.
  • A stronger 50% version of the rum remarks that W&M have the Four Bells Fine Navy Rum Company as a subsidiary but that can’t be verified. If it is a subsidiary (they have the same address), Four Bells is not mentioned anywhere on its website or company profile, and W&M has so many other minor subsidiaries under its corporate umbrella (59) that it’s unfindable. Even the CEO’s linked in profile doesn’t tell you anything about Four Bells. White & MacKay itself does deal in spirits, and is currently a subsidiary of the Philippines-based Emperador Group which is part of Alliance Global Inc a diversified F&B/Hospitality/Real Estate conglomerate.
  • I’ve sampled this out to some friends over the years, and quite a few really liked it. It’s not a waste of money, if you find it on some dusty store shelf at a cheap price and enjoy a Guyanese style of rum. I’d rate it on par with the ED-8 or -12, though maybe less complex than either.

Scarlet Ibis Blended Trinidad Rum – Review

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Nov 222021
 

The Scarlet Ibis rum is not as well known as it was a decade ago, but that it continues to be in production at all is a testament to its overall utility and perceived worth in the bar scene. That said, it remains something of an unknown quantity to the mass of rum drinkers, sharing negative mindspace with, oh, say, Sea Wynde or Edwin Charley, which had their moment in the Age of Blends but have now fallen from common knowledge.  In a few more years they’ll join all those other rums that recede into vague memory if a greater push isn’t made to elevate customer awareness and sales.

Where does one start?  First of all, it is a rum made to order, commissioned by the New York bar Death & Co. The exact year it arrived is unknown, but since D&Co was established in January 2007 (it opened on New Year’s Eve) and since the first note I can find about the rum itself related to a 2010 MoR festival (so the rum had to have been available before that), then it’s been around since 2008-2009 or so, with short observations and reviews popping up intermittently at best ever since. 2. Eric Seed, the NY importing rep for the European distributor Haus Alpenz (which also helped source the Smith & Cross, you’ll remember) seems to have been instrumental in being point man for its creation and subsequently bringing into the US. 

Production is intermittent at best, paralleling the equally inconsistent geographical availability.  Facebook is littered with the detritus of occasional comments like “Where can I find it?” “Is it still being made?” “Like the new one?” or “When did it become available again?” Most who have tried it and have commented on the rum think it’s very nice, and the extra proof is appreciated.  In earlier posts some suggested that the original blend had some Caroni, but Alpenz denied that, and also noted that there was an error in the press materials and it was and always has been a completely column-still product, a blend of 3-5 year old stocks, bottled at 49%.

So, a youngish rum blend, made to order.  That makes it an interesting rum, quite different from most others from the twin island republic which are either overpriced Caronis (on the secondary market) or Angostura’s own decently unexceptional blends. It’s light and sharp (what some refer to as “peppery”) on the initial nose, kind of sweet and cheeky, like the playful towel-snap your older brother used to like flicking in your direction.  It had notes of ripe red cherries, soft mangoes and a touch of lemon juice, honey, butterscotch and brine, which went well with some aromatic tobacco and a very faint hint of a rubber tyre.

Even at 49%, I’m afraid that it didn’t live up to the suggested quality the nose implied. Initial tastes were honey, unsweetened molasses, Guinness stout, olives and pimentos (!!), with some slowly developing fruits – dark grapes, raisins, gooseberries – plus red wine, chocolate and coffee grounds. The finish was short, not very emphatic, quite warm: mostly tobacco, light fruits, olives, toffee and a last hint of citrus. It doesn’t last long, and just sort of sidles out of the way without any fuss or bother.

Overall, it’s good, but also something of a let down. Even at 49% it seems too mild for what it seems it could present (and this from a relatively young series of blend components, so the potential is definitely there).  There’s more in the trousers there someplace, the rum has a lot more it feels like it could say, but it is hampered by a lack of focus: leaving aside the proof point, it’s as if the makers weren’t sure they wanted to go in the direction of something darker (like a Caroni), or a lighter blend similar to (but different from) Angostura’s own portfolio. In a better designed rum it could have navigated a surer path between those two profiles, but as it is, the execution only shows us what could have been, without coming through with something more memorable.

(#865)(78/100)

Other Notes

  • As always, hat tip and appreciation to my old QC Rum Chum, Cecil, who passed the sample on to me. 
  • The first remarks on the rum came from Sir Scrotimus in 2011. There’s a positive bartender’s blog review in 2012, the Fat Rum Pirate picked up a bottle in the UK and wrote quite positively about it in 2015, and Rum Revelations did an indifferent pass-through in 2020.  Redditors have done reviews about it here, here and here. Overall, the consensus is a good one. The rum definitely has more potential than its makers seem to grasp.
  • The Scarlet Ibis is the national bird of Trinidad & Tobago and is featured on the coat of arms
  • The new edition of the rum which came out around 2019-2020 has a pair of ibises on the label. These are far more prominent than the grayed out bird on older editions such as the one I am reviewing here.

Premium Tortuga Gold Rum (1990s)

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Aug 232021
 

Rumaniacs Review #126 | 0844

Like so many lightweight blends predating the 21st century rum renaissance, which were sold under inviting names just to move cases which the rum’s inherent quality itself could not, this “premium” rum has a sailing ship prominently displayed on the label. Though it could as easily have been a pirate, a coconut tree, a beach, or all of the above at once, plus a chest, a peg leg and a parrot added for good measure. It doesn’t change the fact that it’s not from the island of Tortuga (north of Haiti): nor is it from the Cayman Islands (500 miles to the west), because the blending and bottling — of unspecified distillates — actually happens on Barbados – or it did, when this bottle was released.

Such was the state of subtly misleading label design in 1984 and the later 1980s when the Tortuga Rum Company was formed and began blending rums to sell on cruise ships and duty free stores around the Caribbean.  Not a single thing is wrong, and yet everything is. Perhaps fortunately, it is now no longer easily available to mislead people into what the word premium means, because these days the company concentrates more on making rum cakes (of which this apparently is a key ingredient).

That said, although it is mostly absent from online emporia where many do their shopping these days, the company still has a stable of flavoured and light blended rums available in the ships and shops noted above. And such older bottles as this one can still occasionally be sourced around the world, as witness an enthusiastic gent leaving a five-star comment (“Absolutely a great rum, the best I have had in fact”) on the Whisky Exchange as late as 2019, and my own quickie review here, based on a bottle from the 1990s sourced in 2018 in Europe. 

Colour – Amber

Age – 5 Year Old Blend

Strength – 43% ABV

Nose – I’m not entirely chased away…it’s not too shabby. Light and easy, mostly molasses, caramel, toffee, leavened by the light notes of coconut shavings, honey and nougat. Some dark fruit – raisins, blackberries, ripe cherries. 

Palate – Again, light, with some firmness lending it a bit of authority and solid tastes. Nougat, honey and coconut, like those white Ferrer or Raffaello confectioneries my much-loved chocoholic daughter can’t get enough of. There’s some sharper fruits here — ripe pears, apples, berries — as well as a touch of salted caramel and molasses, and brown sugar in a hot latte. Nice.

Finish – Warm oily, sweet, smooth. No problem.  Honey again, coconut shavings, a raisin or two, but for me to tell you there’s more would be reaching.

Thoughts – Given my despite for its blandly inoffensive white sibling, I didn’t walk in here expecting much.  But it wasn’t half bad – a completely unadventurous and reasonably tasty light sipping rum of which not much is asked and not much needs be given.  Maybe it’s sold in the right places after all. 

(77/100)

Other Notes

  • The Tortuga rum is not named after the island, but to commemorate the original name of the Cayman Islands, “Las Tortugas,” meaning “The Turtles.”
  • The company was established in 1984 by two Cayman Airways employees, Robert and Carlene Hamaty, and their first products were two blended rums, Gold and Light. Blending and bottling took place in Barbados according to the label, but this information may be dated as my sample came from a 1990s bottle. The range has now expanded beyond the two original rum types to flavoured and spiced rums, and even some aged ones, which I have never seen for sale and are therefore likely to remain sold only on ships and duty-frees. In 2011 a Jamaican conglomerate acquired a majority stake in Tortuga’s parent company, which, aside from making rums, also created a thriving business in rum cakes and flavoured specialty foods.
  • in 2023 a gent on reddit posted a picture of a presentation bottle of this rum. No additional info was provided, however.

Ron 1914 “Interoceánico” 15 Year Old Panama Rum – Review

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Dec 232020
 

Here’s my personally imaginative take on how the (fictitious) Board of Blenders from Consorcio Licorero Nacional (CLN) presented their results to the good folks at Rum of Panama Corp (registered in Panama in 2016) about the rum they intended to make for them at Las Cabras in Herrera.

“We will make a true Panamanian Rum to represent the year the Canal was opened in 1914!” they say, high fiving and chest bumping themselves in congratulation at this perspicacious stroke of marketing genius.

“But CLN is originally from Venezuela, isn’t it?” comes the confused question. ”Shouldn’t you perhaps pay homage to something from there?”

“The company is now registered in Panama, in San Miguelito, so, no.” The answer is confident. “The rum will be made at a Panamanian distillery. We will make it appeal to the masses by making it a column still light rum, but also appeal to the connoisseur crowd and beef it up to a higher strength.”

Ersatz Venezuelan patriotism is forgotten. This smells like sales. “Great!  How much?”

“41.3%” they reply, with the quietly confident air of “it’s settled” that Joe Pesci showed when he told Mel Gibson that a banker’s fee of 2% was standard, in Lethal Weapon II.

Brows knit. “Shouldn’t that be stronger?”

A twitch of moustaches, a shake of heads. This heresy must be swiftly extirpated. “That might scare away the masses, and they’re the ones we want buying the rum, as they’re the ones who move cases.”

“Ah.”

“And look, we will age it, a lot!” say the blenders brightly

Heads perk up. “Oh wonderful.  We like ageing.  How long, how old?”

“15 to 22 years.”

“That’s not bad. Except, of course, we’ve only been in business for four years, so…”

“Oh no worries.  Nobody will check. There’s that one reviewing doofus in the Middle East who might, but nobody really reads his blog, so you’re safe. And, on our website, we’ll say it’s a rum aged “up to 22 years”, so that will give you no end of credibility. People love rums aged more than twenty years”

“Isn’t that called…well…lying?”

“Not at all. It’s a blend of rums, we’ll have aged rums between those years in the blend, we’ll never say how much of each, so it’s completely legit. Better than saying 15 years old, don’t you think?”

“Well…if you say so.”

Paternal confidence is displayed. “You can’t lose: the rum is light, it’s old, the age is unverifiable but completely true, it has a cool name and date as part of the title, it’s sweet, and the production is so complex nobody will figure out who really is behind it, so nobody gets blamed…” More bright smiles all around, followed by toasts, handshakes, and the go-ahead is given.

Or so the story-teller in me supposes. Because all jokes and anecdotes aside, what this is, is a rum made to order. Ron 1914 touts itself as being a 15-22 YO blended rum,“Distilled in the province of Herrera and bottled at the facilities of CLN in Panama City.” CLN was formed in 1970 by five Venezuelan businessmen and deals with manufactured alcoholic products, though nowhere I’ve searched is there a reference to a distillery of their own. In this case it’s clear their using Las Cabras, proud possessor of a multi-column industrial still that churns out mucho product on demand. 

Now, that distillery has its own brand of rum, the Cana Brava, but also makes rum for clients: therefore brands like Zafra, Nativo, Grander note themselves as being from there – in that, then, the distillery operates like Florida Distillers who makes the completely forgettable Ron Carlos series of rums I’ve written about before.

And, unfortunately, made a rum equally unlikely to be remembered, because nosing it, your first thought is likely to be the same as mine: lights on, nobody home. There’s just so little going on here, and that’s not a function of the standard strength. There is basically some faint molasses, vanilla, a few unidentifiable fruits – not overripe, not tart, just fleshy and sweet – and an odd aroma of icing sugar. And a whiff of caramel and molasses, though don’t quote me on that – you might miss it.

The taste is also completely uninspiring. It’s so soft and easy you could fall asleep in it, and again, there’s too much vanilla, ice cream, sugar water and anonymous fruit here to lend any kind of spirit or style to the experience. Yes, there’s some caramel and molasses at the back end, but what good does that do when all it represents is a sort of “good ‘nuff” standard profile we’ve had a jillion times before in our journey? And the finish is just like that, short, breathy, a touch of mint, caramel, vanilla, and again, just a snoozefest. If I didn’t know better, I’d say the Ron 1914 was a low end spiced rum, and, for those of you who may be in doubt, that’s not a compliment.

The purpose of a rum like this escapes me.  No, honestly.  What’s it for?  In this day and age, why make something so soft and anonymous?  It doesn’t work well as a mixer (a Bacardi white or gold could just as easily do the job for less, if a cost-effective alcoholic jolt was all you were after) and as a sipper, well, come on, there’s way better value out there.

It’s always been a thing of mine that a good Spanish-style ron doesn’t have to enthuse the cask strength crowd with a wooden still in its DNA, or by squirting dunder and funk from every pore – because knowledgeable drinkers of its own style will like it just fine.  They’re used to standard strength and get that subtlety of tastes imparted almost solely by barrel management and smart ageing. But I submit that even they would take one taste of this thing, put down the glass, and walk away, the way I wanted to on the day I tried it in a VIP tasting. I couldn’t do that then, but you can, now. See you.

(#788)(70/100)

Ron Caribe Añejo Superior 5 Year Old Rum – Review

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Jul 302020
 

Although the unrealized flashes of interest and originality defining the Mexican Ron Caribe Silver still make it worth a buy, overall I remain at best only mildly impressed with it. Still, given the opportunity, it’s a no-brainer to try the next step up the chain, the 40% ABV standard-strength five year old Añejo Superior. After all, young aged rums tend to be introductions to the higher-end offerings of the company and be the workhorses of the establishment – solid mixing ingredients, occasionally interesting neat pours, and almost always a ladder to the premium segment (the El Dorado 5 and 8 year old rums are good examples of this).

Casa D’Aristi, about which not much can be found outside some marketing materials that can hardly be taken at face value, introduced three rums to the US market in 2017, all unlisted on its website: the silver, the 5YO and 8YO. The five year old is supposedly aged in ex bourbon barrels, and both DrunkenTiki and a helpful comment from Euros Jones-Evans on FB state that vanilla is used in its assembly (a fact unknown to me when I initially wrote my tasting notes).  

This makes it a spiced or flavoured rum, and it’s at pains to demonstrate that: the extras added to the rum make themselves felt right from the beginning.  The thin and vapid nose stinks of vanilla, so much so that the bit of mint, sugar water and light florals and fruits (the only things that can be picked out from underneath that nasal blanket), easily gets batted aside (and that’s saying something for a rum bottled at 40%). It’s a delicate, weak little sniff, without much going on. Except of course for vanilla.

This sense of the makers not trusting themselves to actually try for a decent five year old and just chucking something to jazz it up into their vats, continues when tasted. Unsurprisingly, it starts with a trumpet blast of vanilla bolted on to a thin, soft, unaggressive alcoholic water. You can, with some effort (though who would bother remains an unanswered question) detect nutmeg, watermelon, sugar water, lemon zest and a mint-chocolate, perhaps a dusting of cinnamon.  And of course, more vanilla, leading to a finish that’s more of the same, whose best feature is its completely predictable and happily-quick  exit.

It’s reasonably okay and a competent drink, but feels completely contrived and would be best, as Euros remarked in his note to me, for mixes and daquiris.  Yes, but if that’s the case, I wish they had said what they had done and what it was made for, right there on the bottle, so I wouldn’t waste my time with such an uninspiring and insipid fake drink.  What ended up happening was that I spent a whole long time while chatting with Robin Wynne (of Miss Things in Toronto) while puzzledly keeping the glass going and asking myself with every additional sip, where on earth did all the years of ageing disappear to, and why was the whole experience so much like a spiced rum? (Well yeah, I know now).

So, on balance, unhappy, unimpressed. The rum is in every way an inferior product even next to the white.  I dislike it for the same reason I didn’t care for El Dorado’s 33 YO 50th Anniversary – not for its inherent lack of quality (because one meets all kinds in this world and it can be grudgingly accepted), but for the laziness with which it is made and presented, and the subterranean potential you sense that is never allowed to emerge.  It’s a cop-out, and perhaps the most baffling thing about it was why they even bothered to age it for five years.  They need not have wasted any time with barrels or blending or waiting, but just filtered it to within an inch of its life, stuffed it with vanilla and gotten…well, this. And I’m still not convinced they didn’t.

(#748)(72/100)

Other Notes

Since there is almost nothing on the background of the company I didn’t already mention in the review of the Silver, I won’t rehash any of it here.

Ron Caribe Silver Premium Rum – Review

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Jul 262020
 

If you believe the marketing blah (which I don’t) then here we have a nice little white rum made by a small craft company, located in the Yucatan peninsula town of Merida, in Mexico. The premises are built on the remains of an old sugar making hacienda and thirty employees labour diligently to hand prepare every bottle. They probably sing as they do so. I dab a single tear from my eye at such tradition-respecting, old-school rum making.  It warms the cockles of my pickled and cynical old heart, truly.

And, the rum is quite nice for what it is – 40%, charcoal filtered, a wannabe Bacardi Superior, perhaps. It smells just dandy too, starting off nice and dry, with brine and some red olives.  It opens up to aromas if sugar water, fleshy, very ripe white fruits, some citrus, and perhaps a date or two.  Mostly though, you get a sense of sweet, vanilla, citrus and light salt.

It may be traditionally inoffensive to smell, but it did have a surprise or two on the palate, which was to its credit. I was resigned to just another white mixer’s delight which was willing to stay on board with the program and not rock the boat, and then…papaya dusted with paprika and pimento?  Huh?  I laughed with surprise (doesn’t happen often, you can be sure), and gave points for originality on the spot. It was quite interesting to taste further, too – hot vegetable soup, dill, maggi cubes, a nice salt and sweet soya rush, with some background molasses, heavy vanilla and ice cream, leading to a surprisingly long finish for something at 40%. The salt beat a hasty retreat, leaving just the creamy sweet vanilla ice cream flavoured with a touch of herbs and dry, musty spices.  

So…not bad, which leaves the final opinion somewhat conflicted. The overall profile was interesting and I liked its too-quickly-gone flashes of masochism, and so that must be acknowledged.  Is it good enough to take on some of the more claw- and fang-equipped heavy hitters of the white rum world I’ve looked at before?  No, not at all. But it’s nice, it’s generally inoffensive and has a few interesting points to its assembly. So as a cheap white mixer, perfectly okay, so long as that’s all you’re after.

(#747)(78/100)

Opinion / Company background

At first sight it’s easy to assume that we know so little about Ron Caribe or the self-styled little artisanal company that makes it it, because of our resolute concentration on the West Indies, to say nothing of the lessening of interest in lighter rum styles. Easy as pie to have an average so-so product from a small outfit fall off our collective consciousness, and let’s face it, Mexico does not loom large in the pantheon of Rumistas Mundial Inc.

Except that the more I looked into this the less I actually knew. Consider. The website named on the bottle (roncasrbemx.com) has been let lapse. Okay – that happens. But the website of the home company, Casa D’Aristi (which has apparently been in operation since 1935 and which makes mostly liqueurs) makes no mention of rums at all, and yet there are supposedly three in the portfolio – this silver, and a 5YO and 8YO. The address on the website leads to an intersection of roads where no such business exists and the map point coordinate is a stretch of road with no Hacienda on it. A google search on the yellow brick building in the company website leads to a pair of travelocity reviews that make no mention of a distillery (just of a rum tasting), and the company site again. Dig deeper and we find out that Casa D’Aristi is a new “umbrella brand” that incorporates the brands of another company called Grupo Aamsa which seems to be a retailer and agent of some kind, in the business of making and distributing all sorts of spirits, including beer, wine, vodka and rum, and can only be traced to a store elsewhere in the city of Merida in Yucatan.  

Sorry, but at this point I lost all patience and interest. No commercial product should be this hard to track down and all it leaves me with is a sense of disillusionment – it’s so much like the 3rd party assembly of a Ron Carlos line that it hardly seems worth the bother.

So I’m just going to tell you what little else I know about the rum. I assume it’s column-still distillate trucked in from somewhere else (because of it was anything else that would have been trumpeted to high heaven as evidence of its “craft” and “small batch” street cred).  According to one website it’s aged — “rested” might be a better word — six months in neutral oak barrels (I must assume this means they are completely used up third- or fourth-fill ex-bourbon barrels with nothing more than a weak word to add), and then charcoal filtered to make it even more flavourless than before. And DrunkenTiki, which probably had the most detail of any website I looked at, suggested it was made with vanilla. 

It’s part of any review to tell you all this in case it impacts your decision-to-purchase and your judgement of the rum and so you need to know the nonsense that any casual search will turn up.  Personally I believe the ethos and philosophy – and professional pride – of any producer is usually demonstrated right there on the label and supplementary materials for the aficionado, and there’s little to be impressed with on that score with this outfit. You can drink the Ron Caribe and like it, of course – as I’ve noted above, it has some good points to it — but knowing anything about it, now that’s a non-starter, which to me makes it a non-buyer.

That Boutique-y Rum Co. Casa Santana 12 YO Colombia Rum – Review

 1 Response »
Jun 242020
 

It’s a peculiar facet of That Boutique-y Rum Company (Master of Malt’s rum arm) and their marketing, that Pete Holland, their brand ambassador (he has some other title, but this is what he is) is so completely identified with the brand. As I’ve noted before, that’s largely because of his inclusion on the brightly coloured, easter-egg-filled, self-referential labels on the company’s rums, done by the talented Jim of Jim’ll Paint It.  And yet, he looms larger in memory than in actuality – when you go back and count, there are 33 releases to date and Pete is (to our detriment) only on four — Novo Fogo 1, Diamond 1, Diamond 3, and the relabelled Bellevue.

Well, our loss. Those pictures are bright, well done, artistically impressive and display a sly sense of humour (whether or not Pete is included), and remind me somewhat of the works of Michael Godard or Cassius Coolidge.  This one represents the Casa Santana bodega of Baranquilla, Colombia (they supplied the rum directly, though they are not a distillery), which in this instance has blended together rums from multi-column stills in Venezuela, Panama and Colombia (no proportions given).  The FB page says it’s been entirely aged “at source” but since that’s confusing, I checked and it was new-make spirit brought into the country, blended and aged in Colombia, and released at 58.4%. Outturn is quite large, 3,766 bottles.

Right, all that out of the way, what’s it like?  To smell, surprisingly…gentle, even at that strength. Firm yes, I just expected something sharper and more pissed off. It’s got really soft brown flavours, to me – chocolate, freshly ground coffee beans, toffee, ginger and a nice touch of salted caramel and cloves.  There’s some coconut shavings, tea, vanilla and molasses in the background, just not much, and overall smells creamy rather than tart or spicy.

The palate is where most of the action occurs on this rum (sometimes the reverse is true).  There’s that smooth, warm coffee, and chocolate note again, caramel, raisins, molasses, honey, as well as brine and olives.  The balancing off of these musky, deep flavours with something sharper and crisper is not well achieved – one can sense some vanilla, ginger, brine, but a more delicate floral or citrus note is absent (or ducking), and instead we get spicy tannic hint that perhaps was deemed sufficient. I should mention the finish, which is medium-long, spicy, redolent of nutmeg, cinnamon, vanilla and salted caramel, with a touch of rubber more felt than actually experienced…but nice anyway.

The literature remarks that there are no additives and the rum is not particularly sweet.  But it is gentle and creamy and tastes that way. I thought it was, on balance, okay, but not particularly challenging or original — an observation that attends many South American rums I have tried over the last years, irrespective of the stills they come off of. Nicolai Wachmann, my friend the Danish rum-ninja who was with me when I tried it, remarked it was “Too closed,” and what he meant by that was that you felt there was more…but never got the payoff, it hid itself a little too well, never came out and engaged with you the way a top-end rum would.  As an after-dinner digestif, this thing is pretty good, just unaggressive — and escapes being called placid by the firmness of its strength and the pleasantness of the experience.  As a rum an aficionado would cherish? … not so much.

(#739)(80/100)

Other notes

  • Rumtastic and MoM themselves, both mentioned pimento in the profile, but I didn’t get that at all, not did I sense the tar or engine oil that they wrote about. “The provenance is dodgy,” Rum Revelations commented in a September 2020 review, noting that he did not feel it was completely – if at all – a Colombian rum, given the multiple-country sourcing. 
  • In the picture you can see the ageing barrels of the bodega in the background; I’m sure the central figure is a play on Carlos Santana’s “Black Magic Woman;” the movies “Vertigo” and “Sound of Music” are in the small paintings left and right (referring to the character Maria, also from one of his songs); the condor is the national bird of the country and the number 20 is represented both in the winning hand and the box of matches (dunno why though); apparently the lady on the right is Jenny, a brand manager for the company, and I have no idea why a game Snakes and Ladders would be on the table.  That’s about all I can come up with.

Austrian Empire Navy Rum (Cognac Cask) – Review

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Jun 082020
 

Part of the problem The major problem I have with this rum is that it simply tastes artificial – “fake,” in today’s updated lexicon – and that’s entirely aside from its labelling, which we’ll get into in a minute.  For the moment, I’d suggest you follow me through a quick tasting, starting with a nose that reminds one disconcertingly of a Don Papa – oak, boatloads of vanilla, icing sugar, honey, some indeterminate fleshy fruits and more vanilla. This does not, I’m afraid, enthuse.   

In spite of its 46.5% strength (ah, the good old days when this was considered “daring” and “perhaps a shade too strong”), the taste provided exactly zero redemption.  There’s a lot going on here — of something —  but you never manage to come to grips with it because of the dominance of vanilla. Sure there’s some caramel, some molasses, some ice cream, some sweet oatmeal cookies, even a vague hint of a fruit or two (possibly an orange was waved over the spirit as it was ageing, without ever being dropped in) – but it’s all an indeterminate mishmash of nothing-in-particular, and the short finish of sweet, minty caramel and (you guessed it) vanilla, can at best be described as boring. 

So, some background then. The rum is called “Austrian Empire Navy Rum” and originally made by Albert Michler, who established a spirits merchant business in 1863, four years before the Austrian Empire became the Austro-Hungarian Empire…so he had at best four years to create some kind of naval tradition with the rum, which is unlikely. Since the company started with the making of a herbal liqueur before moving into rums, a better name for the product might be “Austro-Hungarian Navy Rum” – clearly this doesn’t have the same ring to it, hence the modern simplification, evidently hoping nobody cared enough to check into the datings of the actual empire. For the record, the company which had been based in Silesia (in Czechoslovakia) limped on after WW2 when the exodus of German speaking inhabitants and the rise of the communists in 1948 shuttered it. The new iteration appears to have come into being around 2015 or so.

There are no records on whether the Austrian or Austro-Hungarian Navy ever used it or was supplied by the Michler distillery.  Somehow I doubt it – it was far more likely it followed in the tradition of rum verschnitt, which was neutral alcohol made from beets, tarted up with Jamaican high ester DOK, very popular and common around the mid to late 1800s in Germany and Central Europe. The thing is, this is not what the rum is now: a blended commercial product, it’s actually a sort of hodgepodge of lots of different things, all jostling for attention – a blended solera, sourced from Dominica, aged in french oak and american barrels “up to 21 years,” plus 12-16 months secondary ageing in cognac casks …it’s whatever the master blender requires. It cynically trades in on a purported heritage, and is made by a UK based company of the same name located in Bristol, and who also make a few other “Austrian Navy” rums, gin, absinthe and the Ron Espero line of rums. 

That anything resembling a rum manages to crawl out of this disorganized blending of so many disparate elements is a sort of minor miracle, and I maintain it’s less a rum than the cousin of the Badel Domaci, Tuzemak, Casino 50⁰ and other such domestic “Rooms” of Central Europe….even if made in Britain. It is therefore very much made for its audience: it will likely find exactly zero favour with anyone who likes a purer experience exemplified by modern Caribbean rums and new micro distilleries the world over, but anyone who likes sweet supermarket rums (possibly spiced up) will have no issue with it at all.  I’m not one of the latter, though, since I personally prefer to stick with reputable houses that make, y’know, real rums. 

(#734)(70/100)

Other notes

The company website makes no mention of additives or spices.  My sense that it is a rum with stuff added to it is my interpretation based on the taste profile and not supported by any published material.

Kirk & Sweeney 18 Year Old Rum – Review

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Mar 292020
 

Let’s dispense with the origin story right away. Call me jaundiced, but after doing this for over ten years, I not only roll my eyes when I read about rum heritage and pirates and prohibition heroes and (in this case) rum-running schooners, but fight a near-overwhelming urge to fall asleep. The facts are as follows: this is a rum named after a boat; it is made by Bermudez in the Dominican Republic; launched in 2012; it is claimed to be 18 years true ageing (a statement that is something of a bone of contention); it is a light, standard-strength Latin-style ron, imported to the US by the spirits division (35 Maple Street) of a direct-to-trade wine merchant (The Other Guys Inc) owned by a spirits company that itself had started with wine (3 Badge Beverage Company). 

Kirk & Sweeney have always maintained, as have those who talked to Bermudez, that the rum is aged a full X years (12, 18 or 23). The two points that make people uneasy with that statement are the labels, where it says, as in this case, “18 Years” and not “18 Years Old,” (thereby skirting any possible accusations of of misrepresentation) and the price, which is deemed by many to be simply too cheap for a rum that old. Moreover, the profile doesn’t seem to be quite … there, and if it needs help from what are clearly discernible additions, you can see why the suspicions fester.

This is not to say that there isn’t some interesting stuff to be found. Take the nose, for example.  It smells of salted caramel, vanilla ice cream, brown sugar, a bit of molasses, and is warm, quite light, with maybe a dash of mint and basil thrown in.  But taken together, what it has is the smell of a milk shake, and there doesn’t seem to be much in the way of startling originality – not exactly what 18 years of ageing would give you, pleasant as it is. It’s soft and easy, that’s all.  No thinking required.

On the palate this continues, and to the shortcomings of a rather straightforward series of tastes – more vanilla, molasses, salted caramel, almonds, cream cheese, a touch of leather and yes, more ice cream – is added the strength, 40% ABV, and just too much sweetness, which is simply not enough to make any of the flavours pop and sparkle. It’s a thin juice, over-sweet, over-vanilla-ed, a slumgullion, and the short and unexceptional finish which just repeats the same notes, does more to bore than impress.  We could perhaps permit the K&S 12 year to pass muster on that basis – for something half again as old, such indulgence is not available, sorry.

Now, that’s my considered opinion. But that said, the rum has had fervent adherents who really stand by its charms, though it is unclear whether that’s because they don’t have a decent base of comparison, or simply prefer and are used to light rums. Chris Nell of Drinkhacker gave it a solid A- in 2015. Kara Newman awarded 93 points in an undated Wine Enthusiast mini-review, and Influenster gave it 4½ stars out of 5 which was also the general opinion of the many comments on that tasting note. Flaviar aggregated it at 8.5/10. Eric Zadona of EZdrinking probably nailed it when he remarked in an unscored 2017 review, that it would appeal to the Zacapa-loving crowd. The two best reviews available online – none of today’s crop of regulars have bothered – come from Diving & Chilling, in an lengthy unscored essay that touched on all the high (and low) points and disliked it, and Dave Russell of Rum Gallery who did the same in his crisp style, and loved it (9.5 points). And we would be remiss if we didn’t mention that group-sourced scoring website Rum Ratings, where the majority of the 143 posters rated it 8 or 9 points.

It may have fallen out of favour with today’s more educated and vocal rum drinkers, what with the increased popularity of the Caribbean full proofs from the estates and distilleries, and the European independents. If it sells briskly in the US (from whence most of the positive commentary originates), perhaps it’s because it sells in the US, and part of the reason for that may be that they are so starved for choice that if it looks cool and tastes halfway decent (which this does), it’ll move. So, summing up, if what you’re after is a cool looking bottle within which are ensconced light, unaggressive flavours, you’ve come to the right place.  Step up and pays your money because so as long as you like rums like the Dictador, Diplomatico, Zacapa, Opthimus 18 or El Dorado 12, then you will be quite pleased with what you’re getting here.

(#715)(79/100)

Other Notes

Because the case of its doubted age is not proven with certainty, I have elected to continue using the “Years Old” descriptor in the title…but I use it with reservations.

Ron Carlos Caribbean Style Rum “Light Dry” – Review

 1 Response »
Dec 112019
 

Last time ‘round we looked at the Ron Carlos Caribbean Style Rum “Black”, which I dismissed with a snort of derision – it was too simple, too weak, and had nothing of any substance to really recommend it, unless all you were looking for is a jolt of something alcoholic in your coffee (and were curious about who Carlos was).  It’s not often I find a product about which I can find almost nothing good to say except that “It’s a rum.” Here’s one made by the same company as the Black, in the same aggressive we-aim-for-the-low bar vein, and if you can believe it, it has even less character than its brown sibling. There are days I weep for the species.

Briefly: this is another rum from Florida Caribbean Distillers, which have several distilleries under their portfolio, sell bulk rums and neutral alcohol around the world, and have a large portfolio of low tier spirits for supermarkets, cruise ships, duty free shops and non-discriminating consumers. It’s column distilled, filtered and meant to take on the Bacardi Superior (yeah, good luck) – I’ve been unable to ascertain if it was aged, but I suspect it has, just to take off some of the rough edges, though they could just as easily have tarted it up some for the same effect.

Anyway, I ran it into my glass at a bar in Toronto — where I traded one of my gems to the cheerfully helpful and knowledgeable bartender, for some ten or so glasses of stuff I was curious about in the other direction (he could not believe some of the cheapos I was asking to try) — and this was quite the epic fail. It smelled of ethanol and vanilla on the open – how’s that for a poor start? – light brine, bananas, and very little fruitiness of any kind aside from the dream of some poor citrus that wandered in and got lost.  Sugar water and watermelon could be discerned, and there was a cold and harsh metallic note in there, that was like licking a penny and about as pleasant.

The rum was standard strength (40%), so it came as little surprise that the palate was very light, verging on airy – one burp and it was gone forever.  Faintly sweet, smooth, warm, vaguely fruity, and again those minerally metallic notes could be sensed, reminding me of an empty tin can that once held peaches in syrup and had been left to dry.  Further notes of vanilla, a single cherry and that was that, closing up shop with a finish that breathed once and died on the floor. No, really, that was it.

I am not, thus far, a fan of anything FCD have created (Noxx and Dunn 2-4-5 succeeded because single individuals with some experience and love for the subject were involved, I suggest, as they were not on Ron Carlos). You can excuse it all you want by saying it’s meant to be a low rent mixer, but when I can easily find an unaged white rum with ten times more character which would wake up – nay, turbo-charge – any cocktail I want to chuck it in, and at around the same price point…well, the argument falls down for me. I could pay twice as much for one of those and still get a better drink, a more enjoyable experience.

Of course, in this line of “work” I’ve tried a lot of white rums.  Aged, unaged, filtered, pure, dosed, mixers, neaters, overproofs, underproofs, popskulls and smoothies, I’ve tried them from just about everywhere, made in all kinds of ways.  Few strike me as unexciting as this one, or made with such indifference, with such rankly pecuniary motives. The Ron Carlos Caribbean Style Light Dry rum is so paper thin, so flat, so devoid of character or flair, or of anything that might make us want to drink it, it might as well be transparent.  Oh wait, hang on a minute….

(#683)(68/100)

Other Notes

  • This rum is now called Ron Carlos “Silver”
  • Production is, as of 2018, in Puerto Rico, in the Caribe Distillery (which is owned by FCD) – I think this one was made in Florida, though.
  • Molasses based, multi-column distilled, charcoal filtered.

Sammy’s Beach Bar White (Hawaii) Rum – Review

 3 Responses »
Aug 122019
 

Last week, I remarked briefly on persons who are famous or excel in some aspect of their lives, who then go off an lend their names to another product, like spirits – Blackwell was one of these, George Clooney’s Casamigos tequila is another, Bailey Pryor’s Real McCoy line might be among the best known, and here is one that crossed my path not too long ago, a Hawaiian white rum made with the imprimatur of Van Halen’s Sammy Hagar who maintains a residence on Maui and has long been involved in restaurants and spirits (like Cabo Wabo tequila) as a sideline from the gigs for which he is more famous.

It’s always a toss-up whether the visibility and “fame” of such a rum is canny branding / marketing or something real, since the advertising around the associated Name usually swamps any intrinsic quality the spirit might have had to begin with. There’s a fair amount of under-the-hood background (or lack thereof) to the production of this rum, but for the moment, I want to quickly get to the tasting notes, just to get that out of the way.

First off, it’s a 40% rum, white, and filtered, so the real question is what’s the source? The back label remarks that it’s made from “first pressing of virgin Maui sugar cane” (as opposed to the slutty non-Catholic kind of cane, I’m guessing) but the YouTube video (timestamp 1:02) that promotes it suggests brown sugar (which is true) so, I dunno.  Whatever the case, it really does smell more like an agricole than a molasses-based rum: it starts, for example, with soda pop – sprite, fanta – adds bubble gum and lemon zest, and has a sort of vegetal grassy note that makes me think that the word “green” is not entirely out of place. Also iced tea with a mint leaf, and the tartness of ginnip and gooseberries.  It’s also surprisingly sharp for something at standard strength, though not enough to be annoying. 

In that promotional video, Mr. Hagar says that the most distinct thing about the rum is the nose, and I believe it, because the palate pretty much fails by simply being too weak and insufficient to carry the promise of the nose on to the tongue in any meaningful way. It’s sharp and thin, quite clear, and tastes of lemon rind, pickled gherkins, freshly mown grass, sugar water, cane juice, and with the slightly off background of really good olive oil backing it up.  But really, at end, there’s not much really there, no real complexity, and all of it goes away fast, leaving no serious aftertaste to mull over and savour and enjoy. The finish circles back to the beginning and the sense of sprite / 7-up, a bit of grass and a touch of light citrus, just not enough to provide a serious impression of any kind.

This is not really a rum to have by itself.  It’s too meek and mild, and sort of presents like an agricole that isn’t, a dry Riesling or a low-rent cachaca minus the Brazilian woods, which makes one wonder how it got made to taste that way.

And therein lies something of an issue because nowhere are the production details clearly spelled out.  Let’s start at the beginning: Mr. Hagar does not own a distillery. Instead, like Bailey Pryor, he contracts out the manufacture of the rum to another outfit, Hali’imaile Distilling, which was established in 2010 on Maui – the owners were involved in a less than stellar rum brand called Whaler’s which I personally disliked intensely.  They in turn make a series of spirits – whiskey, vodka, gin, rum – under a brand called Pau, and what instantly makes me uneasy is that for all the bright and sparkling website videos and photos, the “History” page remarks that pineapple is used as a source material for their vodka, rum is not mentioned, and cane is nowhere noted as being utilized; note, though, that Mr. Hagar’s video mentions sugar cane and brown sugar without further elaboration, and the Hali’imaile Distilling Company did confirm they use a mash of turbinado sugar.  However, in late 2016 Hali’imaile no longer makes the Sammy’s rum.  In that year the sugar mill on Maui closed and production was shifted to Puerto Rico’s Seralles distillery, which also makes the Don Q brand – so pay close attention to your label, to see if you got a newer version of the rum, or the older Hawaiian one. Note that Levecke, the parent company of Hali’imaile, continues to be responsible for the bottling.

With some exceptions, American distillers and their rums seem to operate along such lines of “less is more” — the exceptions are usually where owners are directly involved in their production processes, ultimate products and the brands. The more supermarket-level rums give less information and expect more sales, based on slick websites, well-known promoters, unverifiable-but-wonderful origin stories and enthusiastic endorsements.  Too often such rums (even ones labelled “Super Premium” like this one) when looked at in depth, show nothing but a hollow shell and a sadly lacking depth of quality. I can’t entirely say that about the Beach Bar Rum – it does have some nice and light notes, does not taste added-to and is not unpleasant in any major way – but the lack of information behind how it is made, and its low-key profile, makes me want to use it only for exactly what it is made: not neat, and not to share with my rum chums — just as a relatively unexceptional daiquiri ingredient.

(#650)(72/100)

Other notes

  • The rum is filtered but I am unable to say whether it has been aged. The video by Let’s Tiki speaks of an oak taste that I did not detect myself.

Ron Superior Carta Reserva Aruba Rum – Review

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Jun 242019
 

This is one of those strange rums that clearly exists, but about which nobody seems to know anything, even though I was informed it remains on sale in Aruba to this day. Jazz Singh out of the UK couldn’t help – he rather witheringly remarked that the only local stuff he found on the island was “a lot of imported column rubbish” and that the one distillery Aruba used to have is definitely closed. And good luck with finding any info on the company whose name is on the label, Playa Liquor and Bottling Co, ‘cause that’s equally opaque and non-communicative. So for the moment I’ll treat is a sort of low rent tourist trap hooch. In fact, I’m not even sure what else the company does, so spare is Playa’s online footprint, on FB or elsewhere.

There is an air of “generic” about the rum. It has a title used before – “Superior Carta Reserva” was also a 1970s Puerto Rican rum made for E.F. Debrot Inc (a liquor merchant in Aruba), and it’s white, it’s 35%, and that’s about all you’re going to get here.  I’d hazard a guess it’s a column still product, and that it’s made elsewhere under contract by a third party…assuming it continues to be made at all, because there’s simply no way that any rum company would not advertise its own product, even locally, with this kind of promotional black hole. 

Tasting notes, then, because what else can we do? Nose: a thin, watery, a slightly salty cream soda and Angostura bitters…what we used to call a “rockshandy” when I was a boy.  Plus vanilla and a whiff of citrus. There’s not much more – it’s like light alcoholic water and no aroma of any distinctiveness whatsoever.

Palate? Nope, not a whole lot there either. 35% ABV excites little beyond my indifference.  Even having it first thing in the morning with nothing else before, so that the strength would be less of a factor than later, achieved nothing.  A splash of salt water and an olive or two, vanilla again, a short, faint bite of a very ripe apple, and maybe a pear…or was that a cucumber? Who cares?  The thing is so dim, so bland, so lacking anything resembling character, that you be forgiven for thinking it was in witness protection. The best part is the short, sweet, slightly salty, slightly dry finish, because, you know, it finishes. 

So there we are. Probably molasses based, filtered, an uninspirational, boring, flaccid excuse for a rum, distinguished only by its remarkable lack of anything in particular. It’s a hollow rum, a watery alcohol delivery system, eliciting nothing in the rum drinker except perhaps a big yawn. I’ll just leave it there.

(#635)(65/100)

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