Cadenhead Green Label Barbados 1986 18 YO Rum (WIRD) – Review

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Aug 262021
 

Cadenhead, in their various rum releases stretching back a hundred years or more, has three major rivers running into the great indie rum ocean, each of which has progressively less information than the one before it:

  • The cask strength, single-barrel “Dated Distillation” series with a three- or four-letter identifier and lots of detail on source and age; I submit these are probably the best and rightly the most sought-after rums they release.  The only question usually remaining when you get one, is what the letters stand for.
  • The Green Label series; these are usually single-country blends, sometimes mashed together from multiple distilleries (or stills, or both), mostly from around the Caribbean and Central/South America (they’ve gone further afield of late).  Here you get less detail than the DDs, mostly just the country, the age and the strength, which is always 46% ABV. I never really cared for their puke yellow labels with green and red accents, but now they’re green for real. Not much of an improvement, really.
  • Classic Blended Rum; a blend of Caribbean rums, location never identified, age never stated (not  on label or website), usually bottled at around 50% ABV. You takes your chances with these, and I’ve only ever had one, and quite liked it.

The subject of today’s review is a Green Label Barbados. This is not the first time that this series (which Cadenhead releases without schedule, rhyme or reason) has had a Barbadian rum in it: in fact, I had looked at a Barbados 10 year old back in 2017.  There are at least seven rums that I know of in that series, not counting the full strength “Dated Distillation” collection, and I think they have an entrant from every distillery on the island between the two collections except St. Nicholas Abbey (which doesn’t export bulk). Most of the Greens are from WIRD or Mount Gay, while Foursquare is rather better represented of late in the DDs.

Which one is this, then? As far as I know, it’s a WIRD rum done in the Rockley style, based on these data points: Marco Freyr’s research, Marius Elder’s Rockley tasting based on research of his own, the year of distillation (1986 is a famous year for the Rockley style), and my own tasting – none of which is conclusive on its own, but which in aggregate are good enough for government work, and I’ll stand behind it until somebody issues the conclusive corrective.

I say it’s a Rockley style (see below for a historical recap), which is an opinion I came to after the tasting and before looking around for details, but what is it about its profile that bends my thinking that way?  Well, let’s get started and I’ll try to explain.  

Nose first: It’s both sharp and creamy at once, with clear veins of sweet red licorice, citrus, sprite and fanta running through a solid seam of caramel, toffee, white chocolate, almonds and a light latte. Letting it open up brings forth some light, clean floral scents, mint, sugar water, red currants and raisins, which the Little Caner grandly dismissed under with the brief title of “oldie fruity stuff.” (You can’t impress that boy, honestly).

The palate is interesting: it’s clean, yet also displaying some of the more solid notes which would suggest a pot still component; it retains the sharp and crisp tartness of unripe fruit – red currants, raspberries, strawberries, mangoes. Here the caramel bonbons and toffees take a back seat and touches of brine, pimentos and balsamic vinegar suggest themselves. Leaving it alone and then returning, additional notes of marzipan, green grapes and apples are noticeable, and also a rather more marked oak influence, though this does not, fortunately, overwhelm. The finish is dry, sweet and salt, with some medicinal iodine flashes, plus of course the oak, fruits and licorice, nothing too earthshaking here.

The rum as a whole is not unpleasant at all, and yes, it’s Rockley style — if you were to retry the SMWS R6.1 from 2002 (“Spice at the Races”) and then sample a few Foursquares and a MG XO, the difference is clear enough for there to be little doubt. Surprisingly, Marius felt the herbal and honey notes predominated and pushed the fruits to the back, while I thought the opposite. But he says and I inferred, that this is indeed a Rockley.

I think the extended maturation had something to do with how well it presented: even accounting for slower ageing in Scotland, eighteen years was sufficient to really enhance the distillate in a way that the older Samaroli WIRD 1986 released two years later somehow failed to do. It’s rare, unfortunately (we don’t know the outturn), but it’s come up for auction on whisky sites a few times and varies in price from £80-£120, which I think is pretty good deal for those who like Barbadian rums in general. This rum from Cadenhead is not a world beater, but it’s quite good on its own terms, and showcases an aspect of Barbados which is nice to try on occasion, if only for the variety. 

(#845)(85/100)

The Rockley “Still”

(This section will not be updated, and has been transferred to its own post, here, to which all subsequent information will be added)

Many producers, commentators and reviewers, myself among them, refer to the pot still distillate from WIRR/WIRD as Rockley Still rum, and there are several who conflate this with “Blackrock”, which would include Cadenhead and Samaroli (but not 1423, who refer to their 2000 rum specifically as simply coming from a “pot still” at “West Indies” – Joshua Singh confirmed for me that it was indeed a “Blackrock style” rum).

They key write-ups that currently exist online are the articles that are based on the research published by Cedrik (in 2018) and Nick Arvanitis (in 2015) — adding to it now with some digging around on my own, here are some clarifications. None of it is new, but some re-posting is occasionally necessary for such articles to refresh and consolidate the facts.

“Blackrock” refers to WIRD as a whole, since the distillery is located next to an area of that name in NW Bridgetown (the capital), which was once a separate village. In the parlance, then, the WIRD distillery was sometimes referred to as “Blackrock” though this was never an official title – which didn’t stop Cadenhead and others from using it. There is no “Blackrock Still” and never has been.

Secondly, there is a “Rockley” pot still, which had possibly been acquired by a company called Batson’s (they were gathering the stills of closing operations for some reason) when the Rockley Distillery shuttered — Nick suggests it was transformed into a golf course in the late 1800s / early 1900s but provides no dates, and there is indeed a Rockley Resort and golf club in the SE of Bridgetown today. But I can’t find any reference to Batson’s online at all, nor the precise date when Rockley’s went belly-up — it is assumed to be at least a century ago. Nick writes that WIRD picked up a pot still from Batson’s between 1905 and 1920 (unlikely to be the one from Rockley), and it did work for a bit, but has not been operational since the 1950s.

This then leads to the other thread in this story which is the post-acquisition data provided by Alexandre Gabriel. In a FB video in 2018, summarized by Cedrik in his guest post on Single Cask, he noted that WIRD did indeed have a pot still from Batson’s acquired in 1936 which was inactive, as well as another pot still, the Rockley, which they got that same year, also long non-functional (in a 2021 FB post, WIRD claims a quote by John Dore’s president David Pym, that it’s the oldest rum pot still in the world, which I imagine would miff both DDL and Rivers Royale). According to their researches, it was apparently made by James Shears and Sons, a British coppersmith, active from 1785 to 1891. What this all means, though, is that there is no such thing as a rum made on the Rockley still in the post-1995 years of the current rum renaissance, and perhaps even earlier – the labels are all misleading, especially those of the much-vaunted year 1986.  

The consensus these days is that yet a third pot still — acquired from Gregg’s Farms in the 1950s and which has remained operational to this day — provided the distillate for those rums in the last twenty years which bear the name Blackrock or Rockley. However, Cedrik adds that some of the older distillate might have come from the triple chamber Vulcan still which was variously stated as being inactive since the 1980s or 2000 (depending on the interview) and it was later confirmed that the most famous Rockley vintages from 1986 and 2000 were made with a combination of the Vulcan (used as a wash still) and the Gregg (as a spirit still). 

Yet, as Cedrik so perceptively notes, even if there is no such thing as a Rockley-still rum, there is such a thing as a Rockley style. This has nothing to do with the erroneous association with a non-functional named still.  What it is, is a flavour profile.  It has notes of iodine, tar, petrol, brine, wax and heavier pot still accents, with honey and discernible esters.  It is either loved or hated but very noticeable after one has gone through several Barbados rums. Marco Freyr often told me he could identify that profile by smell alone even if the bottler did not state it on the label, and I see no reason to doubt him.

As a final note, the actual, long non-functional Rockley still has long been sitting on the WIRD premises as a sort of historical artifact.  In November 2021, it was noted they were shipping it off to a coppersmith in France for refurbishment, with view to making it useable again.

 

El Destilado Aguardiente de Panela (Mexico) – Review

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Aug 152021
 

It was probably a good thing that I first tried this innocent looking white rum1 released by the UK independent bottler El Destilado (not to be confused with the restaurant of the same name in Oaxaca) without knowing much about it. It came in a smallish bottle, sporting a starkly simple label I didn’t initially peruse too closely, and since I was at a rumfest, and it had been handed to me by a rum chum, well, what else could it be, right?

It might have been a rum, but even at the supposedly standard strength of 43.15% ABV, the juice burst with flavours that instantly recalled indigenous unaged cane juice like clairin, or a supercharged grogue fresh of the still and sporting serious attitude.  It smelled, first of all, woody — resinous, musty, oily, lemony; it reeked of brine and olives, almonds, pine-sol air freshener and only at the back end, after taking some time to recover, were there a few shy hints of flowers and some rich, almost-gone fleshy fruits. That’s not much when you think about it, but I assure you, it made up in intensity what it lacked in complexity. 

Okay, so this was different, I thought and tasted it. It was solid and serious, completely dense with all sorts of interesting flavours: first off, very pine-y and smokey. More pine sol — did someone mix this with household disinfectant or something? This was followed by fresh damp sawdust of sawn lumber made into furniture right way and then polished with too much varnish, right in the sawmill (!!). Vegetable soup heavy on the salt, with generous doses of black pepper and garlic and cilantro…and more pine.  Barbeque sauce and smoky sweet spices, like hickory I guess. Darkly sweet but not precisely fruity – though there are some of those – more like the heavy pungency of rotting oranges on a midden heap somewhere hot and tropical, closed off by a long and smoky finish redolent of lemon pine scent, and spoiling fruits, and more olives.

This was intense.  Too raw and uncultured to be a serious top ender, white or otherwise — and I like white rums, as you know — but defiantly original and really quite unique.  I thought the pine notes were overbearing and spoiled the experience somewhat…other than that, a completely solid rum that was probably cane juice, and probably unaged, and a cousin to the French island agricoles.  Somewhere out there a bartender was loving this thing and blowing it kisses.

Which was correct, as confirmed by a more detailed look at that label. It was an unaged cane juice spirit called Aguardiente de Panela, came from Mexico, was akin to the Paranubes from Oaxaca and many others like it. I cautiously liked it – “appreciated” might be a better term; it was tasty, quite original, and felt like it took rum in whole new directions, though it took care not to call itself that. I can say with some assurance that you would be unlikely to have tried anything like it before and therein might lie both its attraction and downfall. But I suggest that if you can, try it. It might be problematic finding any, given the limited outturn of 160 bottles (and indeed, it was something of a one-off, see my notes below this review).

Labelling the thing as an aguardiente (again, see further down) gives it a pretty broad umbrella, though clearly it is a cane juice derivative. It might have been better to use “cane spirit” to make the sale since aguardientes are a very loose category and present a moving target depending on where one is. Be that as it may, it is has all the hallmarks of a local back-country moonshine (decently made in this instance, to be sure), sporting the sort of artisanal handmade small-batch quality that makes rum geeks salivate as they search the world for the next clairin or grogue.

When such micro-still quality is found, the production ethos behind it that makes it so attractive creates issues for their producers. The output tends to be small and not easily scaled up (assuming they even want to); there somewhat inconsistent quality from batch to batch, and some simply don’t hold up over time. Moreover, such aguardientes or charandas or agricoles or unaged spirits are usually not made for a discerning international rum audience, but for local and regional consumption, by and for people who don’t know (and don’t care) that there are certain markers of consistency and quality asked for by foreign audiences. It isn’t for such tourists that it’s made (a point Luca also thought long and hard about, before promoting the Haitian clairins back in 2014).

This aguardiente perfectly encapsulates that issue.  It is a unique and unusual, very distinctive small batch agricole-style cane juice rum in all the ways that matter.  It satisfies its local audience just fine. That it doesn’t fly as well past its own terroire may not be its problem, but ours. That said, you certainly won’t find me complaining about what it’s like, because I want me some more. And stronger, if I can get it.

(#843)(81/100)

Other Notes:

  • The origin of the cane juice spirit / aguardiente is one of those near-unknown family stills that dot the Mexican back country (the Paranubes was like that also), and made, as stated above, more for village consumption than export. Here, it came from a three-column still tended by Sr.  Delfino Cruz, which — if one can go by the label — is in the small village of San Pablo Ameyaltepec where he produces mostly mezcal. This tiny community of less than two hundred is in the state of Puebla, with the more famous state of Oaxaca on its southeast border: the El Destilado boys were sourcing mezcal from him.
  • Charlie McKay, one of the founders, told me: “We actually only got one batch of the Aguardiente de Panela and then weren’t able to get it again. The Aguardiente was sourced while Michael and Jason were tasting some of Delfino’s mezcal and they noticed a bunch of liquid in drums, asked about it and he sheepishly allowed them to taste it. It’s sort of a side product he was making but more for locals rather than as his pride and joy. Anyway the liquid was super tasty and the guys bought a bunch of it on the spot. I believe, but I’d have to double check, that it was distilled in the same still that he makes his mezcal in.  The panela aspect is the sugar he uses. Our current rum which is an Aguardiente de Caña is make from raw sugar cane juice, extracted straight from the plant and fermented. The panela is a preserved form of sugar that comes as set blocks […] usually from sort of conical shaped molds. It almost looks like a darker version of palm sugar that you’d get from an Asian grocer. Anyway this is rehydrated and fermented, then distilled which gives it a slightly different flavour profile to the more green Caña version. […] It was basically something Delfino wasn’t trying to sell us, but they boys saw it and had to taste it, then we got it, sold it all and now it’s gone.”
  •  The “Panela” in the title is named after panela, an unrefined sugar which is made by boiling and evaporating cane juice – it’s therefore something like India’s jaggery which we have come across before. Panela is commonly made around South America (especially Colombia) and it’s not a stretch to say aguardiente can be made from it, hence the name.
  • The rum was distilled in a three column still and apparently fermented in tanks made of local pine wood – which is where the pine notes must have carried over from. It is likely that wild yeast was used for the fermentation.
  • El Destilado, whose name is on the label, is a UK based indie bottler based on London, run by a trio of spirits enthusiasts — Michael Sager, Alex Wolpert and Charlie McKay; their tastes seem run more into agave spirits than rum per se since this was one of only two cane spirits they have released so far amidst a plethora of mezcals from Oaxaca. As a separate note, I like their minimalist design philosophy a lot.
  • Another rum released by El Destilado is an equally obscure “Overproof” Oaxacan Rum at 52.3% which Alex over at The Rum Barrel took a look at a few months back. 

A Brief Backgrounder on Mexican cane spirits and Agardientes

Having a large band of tropical climate and a vibrant sugar industry, it would be odd in the extreme if Mexico did not have rums in its alcoholic portfolio.  The truth is that their artisanal, indigenous rums are actually not well known: not just because of the overwhelming popularity and market footprint of mezcal and tequila, but because rum brands like Bacardi, Mocambo, Prohibido, Tarasco and other popular low-cost “decent-enough” sellers have the limelight. They tend to stick with the tried and true model of standard-proof light blends of middling age to saturate (primarily) their own and the American market. So the backcountry small-batch rums of long-standing production — which in these days of full proof and indigenous tradition are sometimes overlooked — tend to have a hard time of it.

Leaving aside big brands and other alcoholic categories, however, there have always been many local cane distillates in Mexico, less exalted, less well known, often sniffed at. Some are as specific as charanda, others as wide ranging as aguardiente.  The subject of today’s review is one of the latter, and if for purists it does not fall into our definitions of rum, I argue that if it’s a sugar cane distillate, it should be counted in “our” category, it needs a home and I’m perfectly happy to give it one.

Aguardientes – the word is a very broad catchall, akin to the generic English word “spirits,” translating loosely as fiery/burning water – are strong distilled alcoholic beverages, made from a variety of sources depending on the country or local tradition: macerated fruits (oranges, grapes, bananas, etc), grains (millet, barley, rice, beets, cassava, potatoes, tubers), or the classic sugar cane versions. They can be regulated under that name, and several have protected designations of origin. 

Aguardiente as made in Mexico has a very supple definition, depending on where one is in that country and what the source material is. In some places it is a distilled cane spirit, in others it can be made from agave. It can be proofed down to 35%, or be stronger. It can be added to with spices, additives, you name it…or not. It’s either a poor man’s drink or a connoisseur’s delight, an indigenous low-quality moonshine or the next wave of craft spirit-making to enthuse young hipsters looking for The Next Big Thing. 

Globally, for the purpose of those who primary spirit is rum, aguardientes are and should be limited to those which derive from cane juice only, and indeed many such spirits are properly labelled as aguardiente de cana, or some such titular linguistic variation (in Mexico this is particularly important because of the move to call agave spirts like mezcal aguardiente de agave and create a separation within the term). Unsurprisingly in a category this broad, clairins, grogues, guaros, puntas, charandas, even cachaças, are lumped into it, sometimes incorrectly – it’s a term which requires qualifying words to nail down precisely. But for the moment and this review, consider it a cane-juice-based, small-batch, local (even traditional) alcoholic beverage, and judge it on that basis.

Sources:

I have drawn on general background reading, personal experiences, wikipedia and the Rumcast interview with Francisco Terraza (timestamp 00:30:01) for some of the information on aguardientes generally and Mexico specifically

Addendum

After posting the link to this review on Reddit’s /r/rumserious (full disclosure – I am the moderator of that sub), City Barman made a comment that same evening which I felt was both enlightening and well written, and he kindly gave me permission to quote it here as an adjunct to the main review:

“Back in 2003, we went with a friend to visit his family in Oaxaca. We enjoyed an almost three week bacchanal, sampling as many of the local spirits as we could get our hands on. Tequila, mezcal and aguardiente de caña ran through our blood. The only real value of 90% of what we drank was its ability to get one drunk, on the way cheap. A far majority of it was tolerable to OK, from a taste standpoint, at least to my arrogant Western palate. 10%, however, was special, unique, sometimes divine, and as I found out later, often fleeting.

It’s a very different way of life, a very different culture that allows these incredibly small producers to exist. There is a very fine line separating them between “back-wood moonshiners” and “small batch artisans”. From month to month, a single distiller may find itself on different sides of said line. When one depends on naturally grown, fresh greens and wild, airborne yeast for the process, Mother Nature often overrides human intention. Replacing these things with more standardized, industrial methods would change the end product.

The process, by its very definition, is unpredictable and inefficient. It’s what makes the spirits cheap and “easy” to produce and also affordable to the masses. It’s also what typically creates the magic, when it happens, often entirely by accident. Unpredictable and inefficient are two qualities that ensure the likes of Diageo and Rémy Cointreau will go nowhere near the “category”, hence destroying it. The likes of Signor Gargano may find an audience for these unpredictable, small batches of joy. There may also be other producers, besides Señor Carrera, whose processes create a more consistent, predictable product.

Perhaps it’s perfectly fine and right that these spirits stay with their terroir. They represent the art in spirit making. Art that is intended for consumption, like live music and theater, is ephemeral and not entirely replicable. They also tend to be the ones that come closest to transporting their imbibers to Nirvana. Perhaps it’s good impetus to get us to escape our back yards, travel, and learn something about other human beings; their culture; their fears, hopes and dreams; their favorite drink.”

 

Transcontinental Rum Line Belize 2005 12 Year Old Rum – Review

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Jul 082021
 

After a successful debut in around 2016, the Transcontinental Rum Line, the indie bottler offshoot of La Maison du Whisky in Paris, has faded some from public view, though they continued to release rums as late as 2020).  That said, with current distribution in the US and parts of Asia, it may see something of a resurgence with that increased awareness. And that’s a good thing: as with all indies of a diverse portfolio of rums it’s a bit hit or miss, but overall they have done pretty well.

La Maison was formed by Georges Bénitah in 1956, and has had a long history with spirits — particularly the importation and distribution of rare whiskies. From what I gather, Georges’s son Thierry and Luca Gargano had (and continue to have) a long and amiable relationship — so the eventual joining of forces into the joint venture La Maison & Velier, which now distributes Velier rums in France, was perhaps inevitable.  Still, before that happened, LMDW was interested enough in the rising popularity of the indie single-cask rum scene in Europe to branch out on its own, and the TCRL range was launched in 2016 with a mix of various “standard” rums all indies seem to prefer, at either cask or standard strength. 

Leaving aside the unoriginal selections from all the usual locations (Fiji and Australia were welcome aberrations, admittedly), what distinguished them right off the bat was their visual imagery and marketing strategy, which was and remains centered around the pictures of the luxury ocean liner which graced their labels, accompanied by old fashioned text font. In the style and the evocation of this era of restrained Edwardian pomp (even if it wasn’t, see other notes, below) one felt a certain genteel sensibility, as one did, for example with the bare and faded yellow labels of Berry Bros. & Rudd.

So, this rum, from Belize. The major distillery of note on Belize is Travellers (Copalli is a new up and comer), which makes the Travellers 1-barrel, 3-barrel and 5-barrel rums for which they are best known, as well as the excellent Don Omario Vintage 15 year old (some backstory for the curious is in the 1-barrel review). This rum dripped off a column still in 2005, and was aged for nine years there before being shipped to Europe for an additional two years ageing, and for whatever reason, they decided to release the two-cask-output of 792 bottles at 46%.

Given the lightness of the profile, that may not have been accidental2, because the rum, even with all that tropical ageing, was soft and warm and pillowlike, completely without the sullen potential for violence displayed by, say, a young pot still Jamaican sporting high proof, dreads and a ‘tude. It presented, I’m afraid, a nose of few surprises: toffee, white chocolate, and some coconut shavings, all very easy and relaxed.  A few minutes later it was joined by vanilla, almonds, ice cream and pears, all quite solid, just unassertive and not really trying be overly complicated.

This restrained, lean-back-in-the-berbice-chair simplicity carried over on the tongue as well, and I wish they had beefed it up some, to be honest – it gave up tastes of coconut shavings again, caramel, honey, nougat, peaches in syrup, cherries and chocolate oranges, which expanded with some water to introduce a chocolate/coffee vibe that was nice, just not particularly unique in any way.  It all moved sedately and quietly into a finish of no real length or strength, which merely repeated these distinct, simple notes, and faded out with warmth and charmth. Yawn.

It’s…well, it’s fine. Tasty little rumlet. But a straightforward presentation of such relaxed and quiet tastes is pretty much what I’ve gotten bored with, with Latin-style rons as a whole. There’s not much real fun in the whole thing, little challenge — though I fully concede this is a hot-weather rum, to be had when force and striking power is not the objective.  By that standard, it’s a very pleasant sundowner sip, and I think the key to enjoying it fully is to pick the right time and place and mood to have it. As it turned out, I had it on a hot July day in Berlin and wasn’t in a mood to play around with its laid-back aw-shucks style, so its charms were unfortunately lost on me.

(#835)(81/100)

Other notes

  • One has to be a little careful about touting the “originality” of the labelling, because the same ship, a reproduction of a painting of the Queen Mary 2, appears on multiple labels and it wasn’t until somewhat later – the 2020 releases referred to above – that each bottle got its own ship. The sensory ethos and evocation of a past time embodied in those ships, the style of painting and the labelling font, remained the same, though

  • I particularly appreciate the extra information the back (and now the front) label – the division of how much time it spent ageing in tropical vs continental climes, the still, and particularly the other bottles in the range (referred to as “lines”, like it was a shipping concern going off to exotic locales…one wonder what they would have done of somebody in the marketing department liked trains).

 

Moon Import Guyana “Remember” 2015 Edition – Review

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Jul 012021
 

When I looked at Moon Import’s middling Jamaica rum there was no background information as to which one of the several Jamaican distilleries made it – but here, since Guyana only has the one, we can move on and start complaining about a separate issue unique to the country, namely, which still does it come from? One can only sigh and acknowledge that a reviewer’s job is never done.

The “Remember” series was begun in 2015 by Moon Imports, an Italian independent bottler formed in 1980 by the Genoese Pepi Mongiardino, a sometime disciple of that grand old man, Sylvano Samaroli, whose business he took over in 2008 when Mr. Samaroli found no-one in his own family to continue the enterprise.  The two brands continue to be clearly separated, oddly enough. Like several other Italian distributors, Mongiardino began with whiskies and occasionally branched out into other spirits – cognac, gin, wine, and of course, rums.  Nothing I’ve read suggests that rum is a major thing with Moon — and while they have been releasing rums since 1990 in various ranges, most of them from Guyana, they tend to be rather hit and miss. The 1974-2004 30 YO Demerara Sherrywood rum was amazingly fine, for example, but a 23 YO Versailles released a year later was nowhere near that good and thus far I’ve been unimpressed by the “Remember” series, older or newer.

In 2015, when this rum was bottled as one of the four inaugural “Remember” rums, Moon imports had still had not caught the wave of popular fan enthusiasm (as attended Velier, say, or Samaroli). Smelling this column (“patent”) still Demerara rum illustrated some of the issues: it was too weak, and altogether too unremarkable – dusty and fruity, dark prunes, blackberries and pomegranates, plus overripe strawberries, watery pears and a few slightly pungent off notes, about which the best that could be said was at least you remembered them. There was a faint lushness to the aromas, just gone too quickly to develop properly and make a serious impression.

The palate started well, it must be conceded. 45% was and is not that strong or rambunctious, just firm, and the rum presented smoothly enough, dry, with tobacco, wet hay and sherry notes. With a touch of water (added more out of curiosity than necessity) some dates, caramel and ginger were noticeable, and a bit of well-oiled leather, anise and brown sugar. Then, it just kind of faded away into a completely indeterminate weak finish that reminded me of a porto infused cigarillo, and vanished like a dream in the sunlight of morning.

The rum was curiously indeterminate and lacked that sense of purpose and clarity that would make it stand out in a crowd, make a drinker sit up and take serious notice, perhaps pour another glass to check. That it was a rum was the best that could be said. There was fair bit of something there, just nothing much of anything, and that was surprising, because as a general rule, independent bottlers of any stripe tend to be rather good at such releases. But here I could barely be bothered to remember a rum so perfectly serviceable which was at the same time so utterly forgettable. Which makes the title kind of unfortunate.

(#833)(80/100)

Other Notes

  • Thanks and a hat tip to Sascha Junkert for both of the Moon Import “Remember” samples.
  • Though not stated, I think the rum comes from the French Savalle still – a “patent” still (as noted on the label) is continuous, but the Enmore wooden coffey still seems a stretch for what I tasted
  • Age is unknown…I’d suggest it’s ten years or so.

Moon Import Jamaica “Remember” 2015 Edition – Review

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Jun 282021
 

 

In 2015, Moon Imports, one of the well known if somewhat second-tier Italian independent bottlers which was founded in 1980, released a new collection of rums called “Remember”, which at the time comprised of four rums – one each from Jamaica, Barbados, Trinidad and Guyana.  With the exception of the agricole makers, Cuba and St. Lucia, then, the initial line represented the big guns of the Caribbean rum world. What exactly was to be “remembered” was another matter, mind you, since the rums were too recent and relatively young to commemorate anything or represent any kind of old tradition.  But it was evocative, no question, and the aura was and remains enhanced by the lovely artwork and design ethos, which company legend has it was inspired by drawings from an old 18th century German encyclopaedia, as redone by a contemporary artist Nadia Pini.

Moon Imports makes a thing on its website about sourcing its barrels in the Caribbean, but we must take that with a pinch of salt since wherever they were found, they were subsequently aged in Scotland and then released — so whatever their original tropical nature might have been, they would fail the Gargano test of (in situ) authenticity.  That doesn’t particularly bother me, since as I’ve mentioned before, there are enough continentally aged rums out there that compete handily with tropically aged ones. 

What does bother me is why Moon Imports bothered with the wimpy 45% ABV — as they have with almost all rums they have produced —  and why the information on the label of this first edition was so scanty. I mean, it was sweetly designed, but to say it was distilled in Jamaica (wherever on the island that might have been), on a patent still (another term for a continuous column still) and then go right ahead and exclude whether it was single barrel or blend, distilled in what year, aged how long, can only lead to annoyance frustration…and this might be why to this day the rum still sells (primarily on whisky sites) for under a hundred bucks. If I couldn’t tell the provenance or the age of a rum from a respected casa like Moon, I would probably pass on it too.

So we know it’s a 45% Jamaican rum bottled by Moon Import in 2015 after ageing in Scotland, and yet we’re clueless as to age, exact still-type, estate/marque, distillation date, single cask or blend, or outturn. Wonderful.

Let’s see if solace is to be found at the bottom of the glass: there may be redemption in hiding.  Nose first – not bad.  There’s a fair amount going on here – tobacco, glue, fresh sawdust, furniture polish and linseed oil (the sort you used to oil your cricket bat with, back when you thought you were the next Sobers). There’s some brine and olives and gherkins in vinegar there, gentling down to a smorgasbord of tart yellow fruit…mangoes, ginnips, pineapples, red grapefruit, that kind of thing, channeling something of a good dry white wine, though ultimately somewhat uneventful.  New Jamaicans may have spoiled our noses for this kind of subtler aroma.

Once tasted it’s clear to see it is a real Jamaican, because a certain funk comes quickly to the fore: thick fruity tastes of pineapple, strawberries, bubble gum, rotting oranges and gooseberries, bananas beginning to go.  An interesting amalgam of sharper light fruits and cream cheese and salted butter on a very yeasty bread.  It’s decent enough, just a touch unbalanced and not particularly earthshaking and the finish closes things off with a snap of light lemony crispness, a touch of tart funk, though it is a bit dry and rough and doesn’t last long enough.

It’s a completely decent-tasting, competently-made rum, this, even if you don’t know much about it. The truth is, I really don’t care what it is — I’ve had better, I’ve had stronger, I’ve had tastier, and a week from now I’d be hard put to recall anything particularly special about this one aside from the fact that it was a ‘good ‘nuff Jamaican made by Moon.’ That’s both a recommendation and an indictment, and I’m surprised that an independent bottler dating back forty years would release something so indifferently for us to try. Especially with a name like “Remember”, which it certainly doesn’t rate high enough to deserve.

(#832)(82/100)

Opinion

The rum is a good reminder that proud indie houses don’t always move with the times or understand the desires of consumers, and that you could say a whole lot of something but end up communicating nothing…and that ultimately, it’s the rum under the label and inside the bottle that matters, and not all such rums are good just because Sylvano’s disciple selected them.

Points aren’t deducted for a lack of informational provision – the rum is scored honestly based on how it sampled – but I really must confess to my irritation at not being entirely sure what it was I was scoring. Even if made six years ago, this should not be something I still have to complain about. I particularly dislike that the company’s website doesn’t see the need to provide any background on the rums it has released. It’s not an ancient maison dating back centuries, it was formed in my lifetime, it should have its damned records straight so we can tell what it was we’re buying.

L’Esprit Barbancourt 2004 12 Year Old Haitian Rhum (Standard Proof) – Review

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Jun 212021
 

Over the last decade or so, there has been an ever increasing stable of small independent bottlers popping up.  Some produce one iteration of a rum and then fold; others associate themselves with a celebrity and produce rums in quantity, often blended, catering to the mid-to-low tiers of consumption; and some combine sales of blends with sales of high end single cask bottlings. Few stay exclusively with just releasing a few hundred bottles of a cask every now and then, because such releases are perhaps the hardest to market effectively and make money from. There is a crowded market already, and if one does not have a ready buyer on hand, it’s a money losing proposition, with very thin margins.

Indeed, most of the successful single cask indies eventually do one of two things: either they increase the amount of such bottlings, or they combine it with other sources of income that subsidizes or cushions any price shocks. That could be either another line of business altogether, like the SMWS and its “actual” business of whiskies, or other types of rums. 1423, Rum Nation, and Compagnie des Indes all follow the latter route. 1423 has the Companero and Esclavo line, Rum Nation had their blended starter rums (and their whisky business), and the Compagnie also dabbles in their own blends like the Tricorne, Dominidad, Veneragua or Caraibe.

So also does L’Esprit, the tiny company in Brittany which to me is one of the most unsung, underappreciated and underrated indies out there (together with Chantal Comte). Their original and perhaps main line of business continues to be whiskies, but the rums they put out the door are sometimes nothing short of amazing (like the white mastodons of the South Pacific Distillers and Diamond. Tristan Prohomme often releases two variants of the rums he bottles – one more or less diluted-to-standard proof version for three quarters of the outturn, and one barrel proof version for the remainder.  So there’s something for everyone and neatly squelches any comments (from snarky writers like me) about how the rums could be stronger, or weaker.

What we’re looking at today is a Haitian rum from the well known Barbancourt Distillery, column-distilled in 2004 and released in 2016 at a firm 46% that should appeal to most consumers.  I’ll bet that few know anything about it, however… unless they have read the review of its 66.2% twin, which garnered a hefty 86 points from me and another 87 points from WhiskyFun.  Was its lesser proofed sibling on that level?

I thought so, yes.  It was not as deep and intense as the stronger one, but this was to its advantage, because subtler notes I missed before came out more distinctly, without being bludgeoned flat into the ground by a high strength steamroller. The nose started off beautifully, with acetone, grass, lemon zest and the delicate herbals of a cane juice rhum (which this is).  There was a fat sort of philly-cheese-on-a-freshly-baked-bagel vibe going on, and it also nosed quite well, of herbs and cooking spices — and though fairly clean and light, it provided aromas that had a certain heft to them as well. 

The palate was also quite impressive.  Some fruit starting to go off (strawberries, mangoes, that kind of thing), faint vanilla and caramel, and delicate crispness of white and watery fruits: pears, guavas, watermelon, papaya. It lacked the authority and sureness I sensed on the aromas, but it was quite complex, as well as being distinct enough for individual bits and pieces to be picked out and appreciated, and the balance was excellent throughout. The finish was long and nicely dry, quite spicy, summing up the watery fruits, acetones, tartness and creaminess that had been the showcase of the nose and palate. 

This is a good rum: I liked it almost as much as the stronger 66.2%, but frankly, there’s not much to chose between them – the tastes and aromas are the same uniformly top notch experiences, just not as extreme.  The complexity and balance can hardly be faulted, and it’s just that I prefer the intensity and forcefulness of the cask strength rhum to this one.  Even so, I score the 46% version here about the same.  And really, let’s be clear: here is a rum in two choices for the buyer, that is all about preference and one’s individual taste. You could, without even looking, pick either bottle of this quietly released, well-made Haitian, and no matter which one ends up in your glass, still come up with a good drinking experience.

(#831)(85/100)

Other Notes

  • Note the NEAT glass.  I was not, and remain, unimpressed.  A copita, or a glencairn, remains my tasting glasses of choice. If you want a dissertation on glasses and choices, Single Cask did a really good job in a two part series here and here.
  • Also, a nod of appreciation to the aesthetic of Tristan Prodhomme’s beautiful sampling kits. I really like those squared off little bottles. Full disclosure: Tristan and I traded samples here.
  • Whiskyfun scored it 86 points.  Leaving aside his scores and mine, the comparison of the two strengths of rhums from the same barrel  by both of us, is an interesting commentary on how varied proof points influence the assessment.

Secret Treasures Old Barbados (WIRR) 1995 8 YO Rum – Review

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May 162021
 

More than a few rums of Secret Treasures’ “classic” era with those distinctive labels, were all bottled in the year 2003.  When we consider that for years – decades, actually – the original owner of the brand, Fassbind, had been making grappa, schnapps and other spirits, then it’s not too surprising to consider that when they first went into rums, they didn’t mess around with a single barrel bottling, but picked up a number of casks all at the same time and released them simultaneously. So far I can’t find any references to rums from ST released prior to 2003 so I think we can reasonably date the inception of their rum line to that year.

The biography of the company is reprinted below the review, and I’ll simply provide the basic details: this is a WIRR (or WIRD) rum, with the type of still not mentioned (see Other Notes, below) in 1995, on the island of Barbados.  The ageing location is also unknown – Secret Treasures has noted for some others in this series, that they bought barrels that had been aged in situ, but that’s not enough for me to make the claim for this one. Oh and it was reduced down to 42% ABV, which was in line for the period, where producers were nervous about going higher at a time when standard strength was all distributors were often willing to accept (both Richard Seale and Luca Gargano faced this problem with many of their very early releases).

Therefore, what we have here is an interesting rum from the recent past which is something of a curiosity – too “young” to warrant the archaeological excitement of a truly old rum from forty or more years in the past, yet not current enough to be eagerly snapped up by today’s Barbadian fanboy.  In fact, it’s kind of fallen through the cracks. 

Can’t say I blame them. The rum is no great shakes. The nose is good enough – in fact, it could be argued it’s the best part of the experience – a little flowery, nutty, nice background of a caramel milk shake. I liked the spices coiling gently around stronger aspects of the profile, mostly vanilla, cumin and masala. There’s a touch of lemon peel, a little glue and acetones, light fruits – pears, papayas, mangoes, ripe oranges.  Nothing outstanding, just a nice, solid nose.

To taste, it’s warm, an easy drink.  For today’s more seasoned palate, it is, in fact, rather thin…almost unappetizing. I think there may be some licorice here, but it’s so faint I can’t be sure. Crushed walnuts, molasses, cereals, caramel, nougat. Some whipped cream over a dialled down fruit salad with the flavours leached out. The crispness of some apples and green grapes mixing it up with the blandness of bananas, watery pears and papaya, and believe me, that’s pushing it.  Finish is completely meh.  Short, warm, redolent of grapes, papaya, and a touch of the spices but the vanilla, molasses, pineapple and other tart notes is pretty much gone by this stage. 

As with most rums predating the current renaissance, which almost all need a bit more boosting to reach their full potential, I believe that the flaccid strength is the undoing of this rum for the modern aficionado. The nose is fine – faint, but at least clear and discernible – and it’s all downhill to near-nothingness from there. But I say that from my perspective, and those who have always stayed with the 40% rums of the world will find less to disappoint them, though I would suggest the rum retains some of that Goldilocks’s Little Bear characteristic of Barbadian rums in general.  At the time it was made, neat sipping was less the rage than a good mixed drink in which rums were not permitted to have too much character of their own, so that might account for it.

Secret Treasures has never really been a huge mover and shaker on the indie rum scene. They have almost completely dropped out of sight (and weren’t that well known even before that), stay in small markets with their current blended rums, and the promise of their initial single cask bottlings is long gone.  If it wasn’t for long-ignored old and mouldy reviews (including this one, ha ha, yeah you can sit back down there in the peanut gallery, fella), I doubt anyone would remember, know, or much care. But in a way I wish they had stuck with it.  There’s interest out there for such things and while their selections were never top tier, consider that so many releases all took place in the early 2000s, at the same time as Velier’s and Rum Nation’s first bottlings, preceding 1423, the Compagnie, L’Esprit and all those others making waves in 2021. Even if they aren’t that well regarded now, I argue that for history and remembering the first indies, it’s occasionally useful and informative to try one just to see how the world has turned, and dammit, yes, drink it for nostalgia’s sake alone, if the other reasons aren’t enough.

(#821)(80/100)

Other notes

  • A bottle of this went for £50 on Whisky Auction website in September 2018.
  • Outturn was 1258 bottles, from three casks
  • The still: it’s not mentioned on the bottle or Haromex’s website. It tastes, to me, like a pot-column blend, not aggressive enough for the pot, not light and easy enough for pure column.  Amazon’s German site refers to it being pot still, but that is the the only such extant reference (it was confirmed that there was an operational pot still at WIRD in 1995). No other source mentions the still at all (including Wikirum and RumX). We’ll have to take it as unanswered for now

Historical background

Initially Secret Treasures was the brand of a Swiss concern called Fassbind SA (SA stands for Société Anonyme, the equivalent to PLC – the wesbite is at www.Fassbind.ch) — who had been in the spirits business since 1846 when when Gottfried I. Fassbind founded the “Alte Urschwyzer” distillery in Oberarth to make eau de vie (a schnapps). He was a descendant of Dutch coopers who had emigrated to Switzerland in the 13th century and thus laid the foundation for what remains Switzerland’s oldest distillery. 

They make grappa, schnapps and other spirits and branched out into rums in the early 2000s but not as a producer: in the usual fashion, rums at that time were sourced, aged at the origin distillery (it is unclear whether this is still happening in 2021), and then shipped to Switzerland for dilution with Swiss spring water to drinking strength (no other inclusions). In that way they conformed to the principles of many of the modern indies. 

Fassbind’s local distribution was acquired in 2014 by Best Taste Trading GMBH, a Swiss distributor, yet they seem to have walked away from the rum side of the business, as the company website makes mention of the rum line at all. Current labels on newer editions of the Secret Treasures line refers to a German liquor distribution company called Haromex as the bottler, which some further digging shows as acquiring the Secret Treasures brand name back in 2005: perhaps Fassbind or Best Taste Trading had no interest in the indie bottling operation and sold it off as neither Swiss concern has any of the branded bottles in their portfolio.

Certainly the business has changed: there are no more of the pale yellow labels and sourced single barrel expressions as I found back in 2012.  Now Secret Treasures is all standard strength anonymous blends like aged “Caribbean” and “South American” rum, a completely new bottle design and the Haromex logo prominently displayed with the words “Product of Germany” on the label.

 

Secret Treasures Old Venezuela 1992 11 YO Rum – Review

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May 132021
 

There are some older bottles in the review queue for products from what I term the “classic” era of the Swiss / German outfit of Secret Treasures, and it’s perhaps time to push them out the door in case some curious person ever wants to research them for an auction listing or something.  Because what Secret Treasures are making now is completely different from what they did then, as I remarked in my brief company notes for last week’s entry on the “Carony” rum they released in 2003.

In short, from a traditional indie bottler who exactingly and carefully selects single barrels from a broker and bottles those, the company has of late gone more in the direction of a branded distributor, like, say, 1423 and its Companero line. That’s not a criticism, just an observation: after all, there’s a ton of little single-barrel-releasing indies out there already – one more won’t be missed – and not many go with the less glamorous route of releasing blends in quantity, though those tend to be low-rent reliable money spinners.

But returning to Secret Treasures’ rums of “the good old days”. This one is from Venezuela:  column still product, 42% ABV, 1716 bottle outturn. The label is in that old-fashioned design, noting the date of distillation as 1992 and the distillery of origin as Pampero — but it should be noted there is a “new-style label” pot-still edition released in 2002 with a completely different layout, sharing some of the same stats, the reason for which is unknown. As an aside for the curious, the Venezuelan Pampero distillery itself was formed in 1938 and remained a family concern until it was sold to Guiness in 1991; it is now a Diageo subsidiary, making the Pampero series of light rums like the Especial, Anejo, Seleccion and Oro. Clearly they also did bulk rum sales back in the 1990s.  

So that’s the schtick. The rum tasting now. Sorry for the instant spoiler, but it’s meh. The nose is okay and provided one has not already had something stronger (I had not) then aromas of caramel, creme brulee and toffee can easily be discerned, with some light oakiness, dark chocolate, smoke and old leather.  A touch of indeterminate fruitiness sets these off, some unsweetened yoghurt, plus vague citrus — and that word is a giveaway, because this whole thing is like that: vague.

Tasting it reinforces the impression of sleepy absent-mindedness. The rum tastes warm, quite easy, creamy, with both salt and sweet elements, like a good sweet soya sauce. Caramel and toffee again, a hot strong latte, oak, molasses and a nice touch of mint. The citrus wandered off somewhere and the fruits are all asleep. This is not a palate guaranteed to impress, I’m afraid. The finish is odd: it’s surprisingly long lasting; nice and warm, some molasses, coffee, bon bons, but it begs the question of where all the aromas and final closing tastes have vanished to.  

You’re tasting some alcoholic rummy stuff, sure, but what is it? That’s the review in a nutshell, and I doubt my score would have been substantially higher even back in the day when I was pleased with less. You sense there’s more in there, but it never quite wakes up and represents. From where I’m standing, it’s thin tea — a light and relatively simple, a quiet rum that rocks no boats, makes no noise, takes no prisoners. While undeniably falling into the “rum” category, what it really represents is a failure to engage the drinker, then or now – which may be the reason nobody remembers it in 2021, or even cares that they don’t.

(#820)(78/100)

Other notes

  • Comes from a blend of four barrels
  • Sold on Whisky Auction for £50 in 2018. Rumauctioneer’s May 2021 session has a “new design” blue label bottle noted above, currently bid to £17

Historical background

Initially Secret Treasures was the brand of a Swiss concern called Fassbind SA (SA stands for Société Anonyme, the equivalent to PLC – the wesbite is at www.Fassbind.ch) — who had been in the spirits business since 1846 when when Gottfried I. Fassbind founded the “Alte Urschwyzer” distillery in Oberarth to make eau de vie (a schnapps). He was a descendant of Dutch coopers who had emigrated to Switzerland in the 13th century and thus laid the foundation for what remains Switzerland’s oldest distillery. 

They make grappa, schnapps and other spirits and branched out into rums in the early 2000s but not as a producer: in the usual fashion, rums at that time were sourced, aged at the origin distillery (it is unclear whether this is still happening in 2021), and then shipped to Switzerland for dilution with Swiss spring water to drinking strength (no other inclusions). In that way they conformed to the principles of many of the modern indies. 

Fassbind’s local distribution was acquired in 2014 by Best Taste Trading GMBH, a Swiss distributor, yet they seem to have walked away from the rum side of the business, as the company website makes mention of the rum line at all. Current labels on newer editions of the Secret Treasures line refers to a German liquor distribution company called Haromex as the bottler, which some further digging shows as acquiring the Secret Treasures brand name back in 2005: perhaps Fassbind or Best Taste Trading had no interest in the indie bottling operation and sold it off as neither Swiss concern has any of the branded bottles in their portfolio.

Certainly the business has changed: there are no more of the pale yellow labels and sourced single barrel expressions as I found back in 2012.  Now Secret Treasures is all standard strength anonymous blends like aged “Caribbean” and “South American” rum, a completely new bottle design and the Haromex logo prominently displayed with the words “Product of Germany” on the label.

 

Secret Treasures Trinidad (Caroni) 1996 7 Year Old Rum – Review

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May 102021
 

In the maelstrom of ongoing indie releases coming at us from every direction almost every month, it’s easy to overlook some of the older rums, or even some of the older companies. Secret Treasures is one of these — I had discovered their charms on the same trip where I found the first Veliers, all those long years ago, at a time when the concept of independent bottlers was a relatively small scale phenomenon. Back then I bought the company’s Enmore 1989, and both Grandma Caner and I liked it so much we polished off the thing in under a week, and started looking around for more.

Over the years I bought a few others, got a few samples and reviewed the few I scored, and then ownership changed.  The last rums Haromex (the new distributor) put out the door  before they changed the ethos of the brand was the twin St Lucian John Dore and Vendome pot still rums in 2014 and subsequent releases were radically different. The company and the Secret Treasures brand has faded from view since then, and few consider their rums great finds (when they consider them at all) as other, newer indies jostle for the place it once held (for a more complete historical picture, see below)

This is where I’m supposed to make some nostalgic Old Fart kind of comment where I wax rhapsodic about the long forgotten and unappreciated rums of yore, undisovered steals and diamonds in the rough which weren’t appreciated at the time by the aggressive young rum pros of today, blah blah blah.  Unfortunately, that’s not the case here. The rum – a Caroni, one of a few released – fell unaccountably short of the high bar set by Velier and other independents, and remains a forgotten, forgettable curiosity, noted more for the associated name than any intrinsic quality it possesses itself.

Let’s do the tasting, then, to demonstrate why somehow this thing falls down flat. The nose gives a promising indicator of things to come, but which don’t.  It immediately reeks of the characteristic petrol, tar and road asphalt in hot weather which so defines Caroni.  It is dry and sere and surprisingly hot for a near-standard-proofed rum (42% ABV), dark and with notes of sugar water, rubber, acetones, fruits – unripe red cherries and strawberries, pears and ripe green apples.  There is also a touch of vanilla and light molasses, but nothing strong or overpowering.

A salty sweet sugar water greets the tongue with warmth and firmness.  All the fleshy and watery fruits we’re familiar with parade around – pears, watermelons, white guavas, papaya, kiwi fruits, even cucumbers all take a bow.  A trace of olives and occasional whiff of strawberries and petrol are barely noticeable, so one can only wonder where, after such a promising beginning, they all vanished to. Eloped, maybe. Certainly they bailed and left the rum with nothing but memories and a good wish to lead to its inevitably disappointing denouement, which was short, breathy, light and watery, and barely registered some vanilla, brine, a fruit or two and exactly zero points of distinction.

Secret Treasures did put out a few really exceptional rums — their lack of marketing, lack of visibility and lack of distribution mostly relegated them to obscurity (the Enmore 1989 mentioned above is a case in point) — and as is usually the case with small volume bottlers, the outturn of the original line was somewhat hit or miss, and not everything they bottled was gold. This Trini rum was something of a waste of time, for example, weak, unfocused, undistinguished, practically anonymous.  Oh it was a rum all right, identifiable as a Caroni, just not much of one. Perhaps it should have been left in the barrels a few more years. Many more years. And then finished in sherry casks. And then spiced up. Then it might have had a profile I’d actually notice. But then again, maybe not. 

(#819)(78/100)

Other Notes

  • Outturn 1304 bottles.  Distilled 1996, bottled August 2003 in Switzerland. The unproven implication is that it was completely aged in Trinidad.
  • The Ultimate Rum Guide notes it as being a “West Indies Distillery” without further elaboration, and the accompanying photo is wrong. I’ve left them a note to that effect
  • Richard Seale remarked in a FB comment on this review, “Age is an important factor in the latter day success of Caroni. This one may also be blended with neutral spirit – this was a practice in Trinidad – blending an aged rum with neutral spirit but keeping the age claim!”

Historical background

Initially Secret Treasures was the brand of a Swiss concern called Fassbind SA (SA stands for Société Anonyme, the equivalent to PLC – the wesbite is at www.Fassbind.ch) — who had been in the spirits business since 1846 when when Gottfried I. Fassbind founded the “Alte Urschwyzer” distillery in Oberarth to make eau de vie (a schnapps). He was a descendant of Dutch coopers who had emigrated to Switzerland in the 13th century and thus laid the foundation for what remains Switzerland’s oldest distillery. 

They make grappa, schnapps and other spirits and branched out into rums in the early 2000s but not as a producer: in the usual fashion, rums at that time were sourced, aged at the origin distillery (it is unclear whether this is still happening in 2021), and then shipped to Switzerland for dilution with Swiss spring water to drinking strength (no other inclusions). In that way they conformed to the principles of many of the modern indies. 

Fassbind’s local distribution was acquired in 2014 by Best Taste Trading GMBH, a Swiss distributor, yet they seem to have walked away from the rum side of the business, as the company website makes mention of the rum line at all. Current labels on newer editions of the Secret Treasures line refers to a German liquor distribution company called Haromex as the bottler, which some further digging shows as acquiring the Secret Treasures brand name back in 2005: perhaps Fassbind or Best Taste Trading had no interest in the indie bottling operation and sold it off as neither Swiss concern has any of the branded bottles in their portfolio.

Certainly the business has changed: there are no more of the pale yellow labels and sourced single barrel expressions as I found back in 2012.  Now Secret Treasures is all standard strength anonymous blends like aged “Caribbean” and “South American” rum, a completely new bottle design and the Haromex logo prominently displayed with the words “Product of Germany” on the label.

 

Moon Import Enmore 1988-2011 23 YO Demerara Rum (Sherry Wood) – Review

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May 032021
 

This is not the first Demerara rum that the venerable Italian indie bottler Moon Import has aged in sherry barrels: the superb 1974 30 Year Old, and several other over their limited rums releases, have also shared in this peculiarity.  However, the results are somewhat hit or miss, because while the 30 YO scored a solid and deserved 90 points, this one doesn’t play in that league, however well-aged it may be. It’s entirely possible that this is because the rum is not an Enmore still rum at all, as the label implies, but from the Versailles single wooden pot still.

One wonders if the rum’s profile can settle this, since I’ve noted that labels from Moon Import tend to be rather careless in their wording (when a Port Mourant rum can be referred to as a “rum agricol” you know somebody is asleep at the wheel). Is this Versailles pot or Enmore coffey? Indifferent rum-geeks around the world want to know.

Let’s take a hard look at the dark gold-brown 46% ABV rum, then. The aromas are not helpful: there’s some dialled down licorice, aromatic tobacco, leather and smoke at the beginning, but none of the characteristic raw lumber, sawdust and pencil shavings of the Enmore still.  The fruits are dark and piquant – prunes, blackberries, stewed plums, plus unsweetened chocolate, coffee grounds and salted caramel. It’s more raw and intense than the DDL’s own Enmore 1993 22 YO  from the first release of the Rares, and I have to admit that Moon’s rum had more in common with DDL’s Versailles 2002 13 YO than the Enmore itself. In particular, the attendant notes of musty cardboard, fried bananas and overripe pineapple do not suggest the coffey still.

What about taste? Oddly, for a nose that bugled its own assertiveness, the palate is much less aggressive, and really lacks heft in the trousers. Still, there’s something there: the old worn leather of sweaty Clarke’s shoes, some more dark fruits (raisins, dates, prunes, all very ripe); briny tastes, caramel, unsweetened molasses, sweet soya sauce.  Not much else, and that’s disappointing, really.  Even continentally aged rums can have more complexity than this. And what of the sherry influence? Not a whole lot, sorry to report, marked mostly by its inconclusiveness, leading to a finish that is tolerably pleasant (it’s not sharp or bitchy), warm, fruity, bready (like a hot yeasty loaf fresh out of the oven) but really not that distinguishable.

So on balance, I’d suggest Moon Imports  really is a Versailles single wooden pot still rum – too many of the subtle Enmore notes are missing (I’ve argued before it’s a bit more elegant than the other two stills which tend to a more elemental brutalist profile). Is it worth the £150 it sold for on Rumauctioneer in September 2019?  That’s harder, since everyone has favourites, not just among the stills, but the indies that release them and the years from which they hail. I’d suggest that for a rum from the 1980s, for its historical value (1980s single cask rums are getting rarer all the time), released by Moon Import which has a long history of careful selections, yes, it is.  For the taste profile and its proof point, perhaps not so much. 

(#817)(83/100)

Other Notes

  • Serge Valentin has probably reviewed more 1988 Enmore rums than anyone else around (six, covering a period of many years) and nowhere does he mention any confusion between the two stills.  Marius Elder of Single Cask Rum and Marco Freyr of Barrel Aged Mind probably did the best listings of them all, including (where known) whether they were Versailles or Enmore still rums, but neither has reviewed many yet (note that links provided here require searching for “1988”).
  • Thanks to Nicolai Wachmann of Denmark for the sample

Opinion

Moon Import’s website provides nothing on this rum, perhaps because a web presence wasn’t a big thing back in 2011, perhaps because good records weren’t being kept, or perhaps (worst of all) because accurately curating one’s back catalogue is not seen as anything important…a not-uncommon attitude among indies to this day, and one capable of driving me into transports of rage any time it is casually tossed out there for popular consumption. When will it ever become common for these old houses to properly research and list their older releases, and why is it considered of such low importance? FFS, people….

That kind of information is needed, because, again like the Moon’s PM 1974, the label is a problem.  There was only a single 1988-2011 release made, and that’s this one with the bird on the label, noted as being an Enmore….and yet is also stated as being a pot still product. The RumAuctioneer item description from September 2019 says it’s a Versailles because “…the Enmore distillery closed in 1993, with its wooden coffey still and the Versailles still moved first to Uitvlugt and then to Diamond in 2000…” Which is true except that a label mentioning a rum as being both an Enmore and a pot still clearly does not have unambiguous lock on historical detail, not least because there was also a still called the Enmore still onsite at the same time.  So which factoid are we to take as the right one?

Moon Import could rightfully say “both” – the Versailles still was at Enmore, so putting one name and one still type on the label is completely correct. Maybe I’m being overly critical.  But consider that these details have a way of spreading to other informational sources that are also now being referred to as research tools. The new app Rum-X correctly notes this as being an Enmore (Versailles) distillery rum and a 660 bottle outturn….but then goes on to say it was distilled on a Double Wooden Pot still, which of course is neither of the other two, but the PM still, thereby exacerbating the confusion. An ebay listing in Italy didn’t mention the still of origin at all. 

For the majority of rum drinkers, this is a complete non-issue.  They’ll see the years, the age, the indie, and buy it (or not) if they can.  For the discerning deep-diving rum fan who counts his money very carefully before dropping that kind of coin on an old rum, the lack of consistency, and confusion about the details, is a potential deal breaker. If you can’t nail the provenance down concretely, then it’s a dangerous buy, and that goes for a lot more than just this one rum.

Compagnie des Indes Dillon 2002 13 YO Martinique Rhum – Review

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Apr 292021
 

The small Martinique brand (once a distillery) of Dillon is not one which makes rhums that raises fiercely acquisitive instincts in the cockles of anyone’s hearts, if one goes by the dearth of any kind of online commentary on their stuff. When was the last time you saw anyone, even on the major French language Facebook rhum clubs, crow enthusiastically about getting one? And yet Dillon has a complete – if small – set of rhums: aged versions, blancs, mixers etc.  And those that I have tried (not many, which is my loss) have been quite good. 

Today’s subject is not a distillery brand, but from one of the independents, Florent Beuchet’s Compagnie des Indes.  Long time readers of these reviews will know of my fondness for Florent’s selections, which mix up some occasionally interesting offbeat rums with the more common fare from Central America and the Caribbean that all the indies bottle.  For example, there was the Indonesian rhum released in 2015, the recent 10-Cane rum, rums from Fiji, some from Guadeloupe, and even Guatemala. 

So here is a rhum from Dillon, which nowadays has its distillation apparatus located in Depaz’s facilities (see biographical notes, below), and this makes Dillon more of a brand than a complete cane-to-cork operation. It’s a single barrel offering, 2002 vintage which was aged in Europe for 9 years of the total of 13, bottled at a quiet 44%. Note that two Dillon barrels were bottled in 2015, MA56 with a 298-bottle outturn, and MA67 with 322, but my sample didn’t mention which it was so I contacted the source, the Danish rum tooth fairy Nicolai Wachmann…and it was MA67 for those who absolutely need to know.

Whatever the case, I must advise you that if you like agricoles at all, those smaller names and lesser known establishments like Dillon should be on your radar. Not all of the rhums they make are double-digit aged, so those that are, even if farmed out to a third party, are even more worth looking at. Just smell this one, for example: it’s a fruitarian’s wet dream. In fact, the aroma almost strikes me like a very good Riesling mixing it up with a 7-up, if you could conceive of such an unlikely pairing. Lighter than the Savanna HERR and much more delicate than even a low-strength Hampden, it smells crisp and very clean, with bags of pineapple slices, green grapes, apples, red grapefruit, bubble gum and lemon zest, all underlaid by a nice nutty and creamy white chocolate and some vanilla and flowers.

Strength is a major component of the assessment of a rhum like this.  44% is the wrong ABV for a woody and character-laden deeper rum like, say a Port Mourant (I think – your mileage may vary), but for a lighter and more scintillating agricole such as the Dillon, it’s spot on. Much of the nose bleeds over to the taste: sprite, grapefruit, lemon zest, pineapples, strawberries, and also ripe mangoes, green grapes, apples, pears and a touch of cinnamon and vanilla.  At first it feels too light, too easy, but as one gets used to the underlying complexity and balance, a really well-assembled piece of work slowly comes into focus. And this is the case even on the finish: it’s tight, medium-long, and always completely under control, never overstaying its welcome, never being bitchy, never hurrying off before the last bit of flavour – citrus peel, vanilla, whipped cream, pineapples – is showcased.  

In short, though released some years ago and getting harder to find, I think this is one of those rhums that got unnecessarily short shrift from the commentariat then, and gets as little now – because it’s something of a steal. Dillon may be off the map for all those people who love posting pictures of their latest acquisitions from Hampden, WP, Fiji, Foursquare or the ultra-aged indie-release of a wooden still rum; and it barely registers in comparison to better known agricole makers like Saint James, Clement, Damoiseau, Neisson or JM (among others).  I just think it should not be written off quite so fast — because even for a single barrel release where singular aspects of the cask’s profile is what led to its selection in the first place, it’s a flavourful, well-layered, well-balanced dram that is at that a near perfect strength to showcase its attributes. And there are really quite a lot of those, for anyone desirous of checking out a lesser known marque.

(#816)(86/100)

Other notes 

Dillon was established in 1690 when the site of the distillery in Fort de France was settled by Arthur Dillon, a soldier with Lafayette’s troops in the US War of Independence. A colonel at the age of sixteen, he married a well-to-do widow and used her funds to purchase the estate, which produced sugar until switching over to rhum in the 19th century. 

The original sugar mill and plant was wiped out in the 1902 volcanic eruption of Mont Pele, and eventually a distillery went into operation in 1928, by which time there had been several changes in ownership.  In 1967 Bordeaux Badinet (now Bardinet / La Martiniquaise Group) took over, the mill closed and the original Corliss steam engine and the creole column still was sent up the road to Depaz…so nowadays Dillon continues growing its own cane, but the distillation and bottling is done by Depaz, which is owned by the same group.

Dave Russell of Rum Gallery, who actually visited the distillery, remarked that the creole single column still is still in operation and is used specifically to make the Dillon marque, perhaps in an effort to distinguish it from Depaz’s own rhums.

Isla del Ron Guadeloupe 1998 15 Year Old Rhum – Review

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Apr 262021
 

Isla del Ron is one of the smaller independent rum labels out of Europe, such as have sprung up with greater frequency over the last decade. It’s a division of its parent company Unique Liquids, founded around 2009, and located in north central Germany, between Dortmund and Hanover. To add to the complexity, it owns the related company Malts of Scotland – not entirely a surprise, since Thomas Ewers, the founder, likes his whisky perhaps more than rum. Since 2012, the company has produced about 22 various single barrel rums from all the usual suspects around the Caribbean and Central America.

The rhum we’re looking at today is a peculiar specimen: a single cask release of 169 bottles at 52.6%….but where from? Consider the label, which says “South Pacific”. Can you honestly make sense of that, given that even the geographically challenged are aware (we can hope) that Guadeloupe isn’t an island in the Pacific? Alex over at Master Quill explains what’s happening here: Ewers bought a cask marked “South Pacific”, but which had been mislabelled, and was actually from Bellevue…though it’s unclear how he came to that conclusion. Assuming he’s right, that sounds simple enough except…which one?  Because there are two Bellevues, one on the small island of Marie-Galante, the other on Guadeloupe (Grand Terre) itself, Damoiseau’s Bellevue at le Moule (That Boutique-y Rum Company made a similar mistake on the label of its Bellevue rhum a couple of years ago).

But it seems to be an unknown: Thomas felt it was from Marie-Galante, and Alex wasn’t so sure, given the variety of 1998 distillate marked Guadeloupe that other indies have released in the past, but which was from Damoiseau’s Bellevue on G-T, not Bellevue on M-G. What this means is that we don’t actually know whether it’s a cane juice rhum or a molasses rum (Damoiseau has a long history of working with both), or for sure which distillery produced it.

But let’s see if the tasting helps us figure things out, because the fact is that the Isla del Ron Guadeloupe is actually a quiet kind of delicious (with certain caveats, which I’ll get to later). The nose, for example, is a warm and soft caramel ice cream pillow with a bunch of contrasting fruity notes (grapes, pomegranates, kiwi fruit) lending it some edge.  Bags of toffee, bonbons, flowers and a flirt of licorice waft around the glass, set off with oversweet strawberry bubble gum and (peculiarly) some a creamy feta cheese minus the salt. Throughout it remains a pleasant sniff, with some citrus and tannic notes bringing up the rear.

The nose doesn’t help narrow down the origin (though I have my suspicions), and the palate doesn’t either – but it is nice. It remains light, slightly briny, and just tart enough to be crisp. It has moments of sprightliness and sparkling freshness, tasting of red grapefruit, grapes, sprite, orange zest and herbs (rosemary and dill) – but also presents a contrasting whiff of sharper and slightly bitter oaky aspects, cinnamon, licorice, molasses, with back-end nougat and coconut shavings allowing it to smoothen out somewhat…if not completely successfully, in my view. I do like the finish, which is medium long, medium warm, and quite tasty: closing notes of citrus peel, caramel, pencil shavings and some raisins, plus a few delicate flowers.

Personally, my opinion on its source tends more towards Damoiseau, what with that distillery releasing rather more bulk rum to brokers than Bellevue, which is smaller and has more of a local market; and the molasses and vanilla and caramel notes point in that direction also. To be honest, though, I thought that the rum’s overall profile fell somewhere in between the crispness of the Bielle 2001 14 YO and a Cuban like Cadenhead’s ADC Spiritu Sancti 1998 14 YO. That’s not a major issue though, because as with most such situations, it’s all about whether it works as a rum or not, and if so, how good it is.  

On that basis, I’d say that yes, overall it’s a solid Guadeloupe rhum…just one without real originality. It lacks distinctiveness, and carves out no new territory of its own.  It’s a lovely tasting rhum, yes, but unfortunately, also not one you’d be able to remember clearly next week. In that sense, it’s like many bally-hooed and overhyped rums we keep hearing about every day on social media, but which then drop out of sight forever without ever having stirred the emotions of us drinkers in any serious way. And that’s a bit of a shame, really, for a rum that is otherwise quite good.

(#815)(86/100)

1423 S.B.S. Jamaica 2000 (Hampden) 16 Year Old Rum – Review

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Apr 082021
 

2016 seems like such a long time ago with respect to Hampden rums.  Back then we got them in dribs and drabs, from scotch whisky makers (who could rarely be bothered to mention the distillery) and the occasional indie bottler like Berry Bros. & Rudd, Compagnie des Indes, Rom Deluxe, Renegade or Murray McDavid. That all changed in 2018 when Velier concluded a deal to be their worldwide distributor and the PR machine roared into overdrive.  Since then, Hampden has become one of the boutique rums du jour, and they sell out almost as fast as the Foursquare ECS rums.

Back in 2016, though, this wasn’t a foregone conclusion. Hampden was known to the cognoscenti of course, those superdorks who paid close attention to the indie scene, knew their Caribbean distilleries cold and bought everything they could…but not many others from the larger mass market cared enough about it; and anyway, supplies were always low. The distillery was ageing its own stock and continued to sell bulk abroad, so most independents sourced from Europe. That’s how SBS, the geek-run rum arm of the Danish distribution partnership 1423, picked up this barrel.

SBS itself was only created in 2015, seven years after its parent came into being, to cater to the boys’ fascination and love for pure rums. Their business had gone well by this time and they decided to branch out into their first love – “our core DNA,” as Joshua Singh remarked to me – single barrel rums. And they picked up this continentally aged rum which had been distilled in Hampden’s pot still in September 2000 and bottled it in October 2016 in time for the European festival circuit, which is where my rum tooth fair Nicolai Wachmann picked it up and passed some on to me. 202 bottles of this 16 year old rum came out of the barrel and was left as is, at a cask strength of 58.9%.

Clearly, with the explosion of interest in both the SBS range and Hampden over the years, this is something of a find. It’s quite rare, seems to be relatively unknown, and has only turned up once at auction that I could find, and fetched a cool £150 when it did.  But when I tasted it, I thought to myself that these guys knew their sh*t, and chose well.  Consider the opening salvo of the nose – it felt like the Savanna 10YO HERR all over again (and that’s a serious compliment).  It had esters puffing and squirting in all directions, very light and clean.  A warm exhalation of rubber on a hot day, dunder and funk, formed a bed upon which sparkling notes of red currants, strawberries, crisp yellow mangoes, unsweetened yoghurt and over-sweet bubble gum competed for attention. It had that kind of cloying sweet to it, leavened with some sharper brine and olives and rye bread left to go bad and was the diametrical opposite of the rather dour and dark Caronis or PM Demeraras.

It was, however, on the plate, that it shone. This was a rum to savour, to enjoy, to treasure.  It was a solid, serious rum of surprising complexity: just shy of hot, tasting of brine, avocados, kräuterquark, salt crackers, interspersed with pineapple slices, kiwi fruits and the tartness of unripe peaches and more mangoes.  There was a wisp of vanilla in there, some faint white chocolate and nuts and caramel ice cream that somehow stopped just short of softening things too much, and allowed the crisp tartness to remain.  As for the finish, it didn’t falter – it was long and hot (in a good way), and reminded me again of the HERR, though perhaps it was a shade deeper, tasting nicely of salted caramel, bananas, pineapples, fanta, cinnamon and lemon peel.

In short, quite a serious all-round rum, not quite so savage as to scare anyone away, while powerful enough to distinguish it from standard strength rums aimed at the larger non-expert rum drinking audience. 58.9% is a near perfect strength for it, permitting full enjoyment of the nuances without any pain. Could it be mixed? Probably…though I wouldn’t. Hampden has always managed to produce rums that — whether aged in Jamaica or in Europe — set the bar a bit higher than most others; and though nobody comes right out and says so, part of the attraction of a rum so bursting with flavours is to have it neat and wring every tasting detail from every drop. This is the way most people speak of Hampden rums now that Velier is distributing them, but it was no less true in 2016. 1423 sure picked a winner that year.

(#811)(88/100)

SMWS R8.3 Nicaragua 2004 12 YO Rum (“Fruit and Nut Case”) – Review

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Mar 042021
 

If two rums from the same company were made the exact same way on the same still, there are just a few things that would explain any profile variations. There’s the still settings themselves, because one rum might have different “cuts” than the other, or from higher or lower plate; there’s the proof point, stronger or weaker, at which either is bottled; and then there’s the barrel strategy, which is to say, the barrel itself and the duration of the rum’s slumber therein.

Last week I looked at a 12 year old Flor de Caña Nicaraguan rum from Compañía Licorera de Nicaragua, which came off their column still in some undisclosed year and was then aged in ex-bourbon barrels in Central America for more than a decade before being diluted down to a milquetoast 40%.  The 335 bottles of this Nicaraguan rum released by the Scotch Malt Whiskey Society were also 12 years old but allowed to flex the glutes at a solid 55% ABV, was in so many ways a better rum that one can only wonder at the difference. After all, isn’t tropical ageing supposed to be better? Stuff made at the distillery of origin from cane to cork should be benefiting from the voodoo of location, yet clearly that didn’t happen here.

I mean, consider the profile from start to finish.  This SMWS rum was deep and forceful from the get go.  Caramel and toffee melded well with a woody component.  Dark fruits and raisins waft across the nose and combined with some apple cider, threatens to overwhelm the smell…but the toffee, caramel, oak, chocolate and tart yoghurt end up carrying the day.  It’s a bit sweet, with some bitterness after a while, and an emergent strain of coconut and marzipan, with the whole thing getting both darker and sweeter the longer it’s nosed

Palate?  Not bad at all. It’s woody, more so than the Flor de Caña product (and this is something  about their rums many have commented on before); caramel and bitter chocolate wrestle for dominance with dark Russian peasant bread. “It’s kind of like a thin Blairmont and without the complexity,” remarked my friend Marco, who was tasting it unenthusiastically with me (he was not a fan). I disagree there, because when you leave the rum alone for a while (okay fine, I forgot about it and checked it again an hour later, so sue me) it actually provides some nice notes of coffee, brown sugar, apples and vanilla – these temper the slight oaky bitterness we sensed, and while overall I think it is rather simple and the finish just repeats the chorus of notes from above, it’s a pretty powerful statement for the company…and what it could be doing.

I have no way of knowing in which year the Flor 12 was made – company-made blends like that stay stable for long periods and are tweaked to make them that way – and so a comparison between a continentally aged rum from a single barrel selected by a whisky maker, and a blended, easier product continuously being made by the distillery, lacks true comparability or real meaning; and will without question taste differently. And that’s even without going into the oft-repeated doubts as to whether even back then, their rums truly aged for X years.

And yet, and yet….perhaps it should not taste that different. The shared DNA should be clear, there should be points of similarity that would permit a reasoned comparison to be made, the family tree to snap into focus. Here, that’s hard. If pressed, I’d say I felt this one was less like the 12 and more akin to the superlative blue-bottled 15 year old “21” I’ve always liked — but that one was also quite different from other Flor products (it was an anniversary bottling, never repeated).

So taking all that into account, what made the SMWS rum from Nicaragua so relatively good? Maybe they really were made at different times and in different ways and came off the still already more like second cousins than brothers. But assume for a minute that they were the same up to that point:  given the similarity in age, similarity in barrels and assumed sameness off the still, the only thing left to consider is the wide divergence of the proof point, and the ageing location. The 40% TA variant is faint, lacklustre and ultimately boring – it in no way provides the complexity and solidity of tastes the CA 55% does.  

I’m not trying to make a case for continental over tropical (aside from pointing out how pointless the discussion is from a taste perspective) – but I will go on record for suggesting that maybe one reason Flor de Cana can’t seem to increase its market share or get a bigger footprint on the connoisseur’s mindset, is because they have not had the guts to stake out the full proof market for their products, or even issue a limited edition series of single cask releases. And what that means is that other, smaller independents are stealing the thunder and reaping the rewards that by right should have been theirs. All because they couldn’t be bothered to move away from the traditional philosophy of their blenders.

(#806)(85/100)

Other notes’

  • Simon over at the Rum Shop Boy liked the rum, and made some interesting comments in his conclusions: he suggested that its quality disproves the oft-cited myth that lighter column still spirits require dosage to be truly palatable; and also, that a higher proof is a completely acceptable way of delivering more flavour punch to the rum.

SMWS R6.1 Barbados 2002 14 Year Old Rum (“Spice At The Races”) – Review

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Feb 252021
 

Back in 2013 when I wrote about the Scotch Malt Whisky Association’s release R3.4 Barbados 2002 10YO “Makes You Strong Like  Lion”, several people went on FB and passed the word around that it wasn’t a Foursquare rum, which was hardly needed since I noted in the review that it was from WIRD, and the (mythical) Rockley Still. Four years later the SMWS did however, decide that the famed Barbados company shouldn’t be left out and bottled an aged rum from Foursquare (the first of two), named it R6.1, and gave it one of their usual amusing titles of “Spice At The Races.” One wonders when they’re going to try for a Mount Gay distillate, though I’m not holding my breath.

Now, for years, every rum geek in the observable rumiverse (bar a few of my acquaintances who don’t drink kool aid) has formed up behind the oft-repeated idea that there is no way a continentally aged rum is the equal of one left to sleep in its island or country of origin. I’ve always taken that statement with a pinch of salt, for two reasons: one, its adherents always talk about taste and age, yet it’s actually touted for social and economic reasons, which is a point often lost in the shuffle; and two, I’ve simply had too many aged rums that ripened in both places for me to be so dogmatic in my assertions, and I’ve seen as many failures as successes in both. Ultimately, it’s the taste that counts no matter where it’s bottled.

This pale yellow rum cost around £75 when initially released, was 57.3% and with a 210 bottle outurn, aged for a solid 14 years old (yes, in Europe) , illustrates the problem with making such sweeping “four legs good, two legs bad” generalizations, because it’s a really a fine rum in its own peculiar way, and one I enjoyed a lot.

Consider first the nose, which opens with the firm assertiveness of my primary school teacher wielding her cane. It smells of sawdust, dusty cardboard, glue, has an odd medicinal touch to it, and also a nice smoky-sweet sort of background. Then the fruits begin their march in: orange peel, strawberries, bananas, pineapple, some light cherries and peaches. The citrus line, augmented with other sharper aromas of persimmons and ginnips provide a lovely through-line, and the smokiness and leather lend an intriguing edge.

The taste is admittedly odd at the inception; my first notes speak of a pair of old, well used, polished, leather shoes (with socks still in ‘em). This is not actually a bad thing, since it is balanced off by ginger, mauby and some rich fruit notes – apples, guavas, almost ripe yellow Thai mangoes – and these make it both tart and delicately sweet, gathering force until it becomes almost creamy at the back end, with a sort of caramel, port, molasses and vanilla taste to it. This is one of these cases where the finish lingers and doesn’t do a vanishing act on you: it’s slightly acidic and tart, with vanilla, oak, smoke, unsweetened yoghurt and a touch of delicate florals and fruits. Nice.

So, a couple of points.  Marco Freyr of Barrel-Aged-Mind, who was sampling it with me, and who has an encyclopaedic knowledge of the various Bajan rum profiles, wondered if it was even a Foursquare at all (I chose to disagree, and accept the rum as stated).  Also, It’s unclear from the labelling whether it’s a pure pot still distillate, or – more consistent with Foursuare’s own releases – a blend of pot and column.  Rum Auctioneer classed it as a pot-column blend.  The bottle remains silent. The Rum Shop Boy, one of the few who’s reviewed it, noted it as pot still only in one part of his review, and a blend further down (and didn’t care much for it, as a matter of interest). However, he further noted in an earlier Kintra Foursquare review some months before, that Mr. Seale had confirmed some 2002 pot still 4S rum had indeed been sold that year. My own initial take was that it was a blend, as I felt it lacked the sort of distinctiveness a pot still distillate would impart and I didn’t think Mr. Seale shipped his pot still juice over to Europe. However, Simon’s quote from him, and Seale’s subsequent note on FB put he matter to rest – he confirmed it was a pot still spirit.

All that aside, it was a really good rum, one which shows that when they want to, the SMWS can pick rums with the best of them, especially with more familiar and more famous distilleries – that said, their track record with less known and less popular marks is a bit more hit and miss.  If various laws and regulations being pursued stop indies from getting continentally aged juice in the years to come (though this is unlikely given the extent of Scheer’s stocks), I think the Society can still rest comfortably on its laurels after having issued a rum as fine as this one, young as it may be in tropical years.

(#804)(86/100)

Other notes

  • Rum Shop Boy scored the rum 67/100, so about 83 points by my scale and 3½ out of 5 on Wes’s.  Like Marco, he commented on how different it was from the Foursquare rums he knew, and rated it “disappointing”.
  • Angus over at WhiskyFun liked it much more and scored it 87, rolling out the tongue-in-cheek “dangerously quaffable” line, and meaning it.
  • Ben’s Whisky Blog (near bottom of page) rates it a “Buy” with no score
  • Post details regarding source still is updated based on a conversation on FB the same day I put it up.  It could indeed be a pot still rum, but the jury remains out.

Compagnie des Indes New Yarmouth 2005 12 YO Jamaica Rum – Review

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Feb 112021
 

With the rise of the New Jamaican and their distillery offerings, it is instructive to remember that indies still have a pretty good handle on the good stuff too. We keep seeing new aged releases from Monymusk, Clarendon, Long Pond from makers big and small.  Velier continues to add new Hampden releases (or whole new collections) every time we turn around and Worthy Park is always around putting out really good pot still juice for those who know the difference. 

Lastly there’s New Yarmouth, which is the distillery in Clarendon Parish which is part of Appleton (not to be confused with the Clarendon Distillery) and supplies it with its white overproof stocks. New Yarmouth has both pot and column stills, and is more into the production of stock components for blends (often shipped elsewhere in bulk) than any individual bottlings of its own. That of course has not stopped many smaller companies from trying to bottle just New Yarmouth rums as a unique releases in their own right in the ever more concerted drive to atomize Jamaican rums to the nth degree (I’m still waiting for the first unaged backcountry moonshine to be given the full rollout as a true artisanal rum of the country). 

Back to NY: currently 1423 out of Denmark is getting some serious kudos with its 2005 edition from that distillery, Rum Artesenal has its 2009 10 YO and a stunner of a 25YO from 1994 (issued almost in tandem with Wild Parrot who did their own 1994 25YO in 2020), and even the boys over at Skylark created one called The River Mumma (Vidya) in 2020, which also hailed from 2005. Evidently that was a good year.

But as far as I’m aware, the first indie to make a real splash with this distillery was actually Florent Beuchet’s outfit, the Compagnie des Indes, when they started bottling some for the 2017 release year.  Time passes fast nowadays and new hot-sh*t releases are coming more often, and 2017 was no slouch itself — Toucan appearing on the scene, the first Worthy Parks I can recall, Novo Fogo, Foursquare’s Criterion, Rum Nation’s Madeira agricoles — yet even in this company, the CdI New Yarmouth stood out in the rum fests where it was shown.  There were two versions: one at 55% for the more general market, and a huge 65.2% beefcake that for some reason only those raving rum crazies in Denmark were allowed to buy.  That’s this one.

And what a rum it was. I don’t know what ester levels it had, but my first note was “a lot!”.  I mean, it was massive. Pencil shavings and glue. Lots of it. Musky, dry, cardboard and damp sawdust. Some rotting fruit (was that dunder they were using?) and also rubber and furniture polish slapped on enough uncured greenheart to rebuild the Parika stelling, twice. The fruitiness – sharp! – of tart apples, green grapes, passion fruit, overripe oranges and freshly peeled tangerines. Florals and crisp light notes, all of it so pungent and bursting that a little breeze through your house and the neighbors would either be calling for a HAZMAT team or the nearest distillery to find out if they had lost their master blender and a still or two.

Okay, so that was the nose, smelly, fruity, funky, alcoholic, rummy and completely unapologetic. It took no prisoners and didn’t care what you thought, and Lord was it ever distinct and original.  Was the palate any different? 

To some extent, yes. It started out dry, and quite sharp, with a lot of lumber and fresh sawn green wood – the pencils had it! – plus glue and rubber. Acetones, nail polish, paint stripper and turpentine. But also some organics were there, because clearly the kitchen and a table had now been built and now it was time for food.  So, gherkins, pickles, cucumbers in vinegar and pimento. Green apples, sour oranges and five-finger, soursop, kind of marginal, but trending towards an edgy sweet. Only at the end did the richness and hidden quality emerge to provide its own version of shock and awe: honey, caramel, nougat, bitter chocolate, and bags of rich fruits like peaches, apricots, dates, raisins, finishing up with a long, dense, sharp, dry close redolent of honey, vanilla, red wine trending to vinegar. 

From this overlong description it’s clear there’s a whole lot of shaking going on in my glass. It’s an extraordinarily rich pot still rum which rivals any Worthy Park or Hampden I’d tasted to that point.  It somehow never managed to slip off the rails into undrinkability, and was a great sipper even at that strength, completely distinct from Hampden or WP, and perhaps trending a bit more to Long Pond. But a caution – it is complex and has flavours that at first blush don’t seem to work well together (until, much to one’s surprise, they do). For that reason and for the strength, I’d suggest either trying the 55% edition or adding some water to tame this thing a bit, because it’s surely not for beginners — which may be the reason, now that I think about it, that it was only released to the guys up north, and why they were happy to get every last bottle for themselves.

The New Yarmouth, then, was not just a damned fine rum in its own right, but something more, something I would have thought to be impossible in this day and age – a distillery-specific hooch that didn’t depend on its age or its antecedents or the myth of the still or the name of its maker for effect and power.  It came together and succeeded because of the enduring strength of the rum itself, and the mastery of those who made it, and lends its lustre to all of them.

(#801)(88/100)

Other Notes

  • Some background can be found on Marius’s site over at Single Cask, and the ‘Wonk wrote his unusually scant cheat sheet which has little on it about this distillery. Note that both Clarendon Distillery and New Yarmouth Distillery are located in the Clarendon parish in south-central Jamaica, but they are distinct from each other. Clarendon makes Monymusk rums, named after the next-door sugar factory.
  • Cask #JNYD9, providing 255 bottles

SMWS R9.2 Panama 2004 12 YO Rum (“Paddington Bear’s First Sip”) – Review

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Dec 282020
 

The Scotch Malt Whisky Society (SMWS) has always had a peculiar turn when it comes to labels and tasting notes. The original bottlings didn’t always have permission to use the distillery names on the bottlings — at the time, blends were big, and distilleries did not always want their names to be associated with some off-the-wall, left-field bottle from a strange outfit, when this might shed a poor light on what they were more famed for…the consistency of their blends. This led the SMWS to the use of numerical identifiers for their outturns, and a whimsically titled name that had no relation to reality, really (almost every reviewer makes some reference to how they ignore those names, or don’t understand them).

What that does, though, is force the buyer / drinker / reviewer to actually pay attention to the product and discard preconceived notions at the door. Most will deny this to the heavens, but I firmly believe that few can divorce their expectations of a rum based on the label it sports, from the experience they expect to have, and then actually have. Which makes sense: if you see “Port Mourant” on a label, you expect to drink one, not some weird agricole or a Spanish style ron and your mind will bend that way. SMWS takes away this crutch – not completely, because by now everyone knows what the numbers mean – but enough so that the rums stands or falls upon your relatively clean experience.

So we walk into this rum, knowing only it’s from Panama. We don’t know if its from PILSA / Las Cabras or Don Jose / Varela Hermanos, the two main distilleries (my research suggests the latter); it has a 62% strength and 12 years of ageing in refill ex-bourbon barrels that resulted in 243 bottles. And that’s it.

But what these bare-bones notes don’t tell you is how impressive the dram actually is.  You’d think an industrial column still mass-produced swill can’t aspire to something greater than its origins, yet here it tries hard, it really does. The initial column-still blandness it starts out with is rescued by good barrel activity and some serious cask strength. Notes of coconut, caramel, some boot polish, licorice waft up from the glass, some blancmange, bon bons, chocolate mints and there’s even the hint of an old, well-loved and much-abused leather sofa.  After resting, it opens up to some nice truffles and chocolate notes, vanilla and florals, pineapples, oranges.  Pretty good for a region that has much fallen from favour in the last years as the New Jamaicans, Bajans and other distilling regions forge ahead.

In spite of the high ABV, which lends a fair amount of initial sharpness and heat to the tongue until it burns away and settles down, it’s actually not that fierce. It becomes almost delicate, and there’s a nice vein of fruity sweetness running through, which enhances the flavours of apples, cider, green grapes, citrus, coconut, vanilla, and candied oranges. There’s also some of that polish and acetone remaining, neatly dampened by caramel and brown sugar, all balancing off well against each other. It retains that delicacy to the finish line and stays well behaved: a touch sweet throughout, with caramel (a bit much), vanilla, fruits, grapes, raisins, citrus, blancmange…not bad at all.

I’ve been indifferent to Panamanian rums of late.  My initial enjoyment of their rums from the first years of this site’s reviews — of the Rum Nation 18 and 21 year old rums, the Abuelos (especially the Centuria) and the Panamonte XXV, none of which I would now score as high as I did back then — have given way to a more critical and rather impatient judgement as I see them treading no new ground, not issuing anything particularly interesting and staying with the same old song. These days I don’t buy many and the way Las Cabras has become a distiller-for-hire for small time brands who don’t themselves produce anything ground-shaking or innovative has done little to change that opinion.

Yet somehow the SMWS seems to have bucked the trend of milquetoast anonymous blends produced by the tankerload by equally anonymous brands and third parties. This 12 year old rum strikes me as a midpoint between the soft voluptuous sweetness of the Abuelo Centuria and the rather sterner and more focused AD Rattray, and is really a fine rum for anyone to try. Unless the great Panamanian distilleries up their game and go in different directions it’s unlikely they will every recover my unbridled affection from the early years – but this one gives me hope that the potential for good rums remains.  Even if it’s only in the occasional single barrel, ferreted out by some enterprising indie in Europe. We can hope, I guess.

(#789)(86/100)

Other Notes

  • Serge Valentin of WhiskyFun didn’t dislike it, but wasn’t entirely blown away either and awarded it 78 points. Simon, over at TheRumShopBoy was more enthusiastic, to the tune of 88.
  • As usual, the name is a challenge.  Paddington is a bear beloved of British childrens’ books dating back from the 1950s, but his origin was clearly stated to be Peru, not Panama (though neither, as far as I know, have bears of any kind). So how the SMWS got from that to this is anyone’s guess…perhaps it’s his love of marmalade sandwiches, as Simon slyly pointed out.

Rendsburger Barbados (Rockley Still) 1986 18 Year Old Rum – Review

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Nov 092020
 

Rendsburger is one of the last of the great old houses from around Flensburg, that north German / Danish town which once had a near hammerlock on the rum trade in northern Europe and the Baltic. The company is actually located in (guess?) Rendsburg, 66km due south of that famed entrepôt, in which the parent company Kruger has its home; they in turn are a small, family-run whisky and spirits specialist mainly known for being a large whisky auction house and while they have done some releases in the past, they don’t really “do,” and are not known for, rums.

To me, of far more interest is the true rationale behind WIRR’s bulk rum exports in 1986, which nobody has ever explained to my satisfaction — for some reason that was the year of the Rockley Still, and just about every indie and its dog put out an expression from that year, and with that name.  Bristol has at least two I know of, Samaroli another two, SMWS did a single one with a codpiece of 64.4%  Duncan Taylor and Berry Bros & Rudd both tossed their hat in the ring, Cadenhead did a Green Label 18 YO and another 12 YO at a massive 73.4%; and even unknown outfits like Caribbean Reserve and Rendsburger got in on the act with their own pilferings of the barrels, and every time they get reviews of praise and adulation, you can just hear the purse-lipped disapproving harrumphs of bah-humbug radiating from over in St. Phillip.

There’s a reason for the Rockley distillate to have the reputation it does, and that’s because it’s one of the few all-pot-still rums to ever come out of the island (the Habitation Velier Foursquare and Last Ward rums are others), and its uniqueness is not to be sneezed at…except that it’s not quite as clear cut as that, since the actual pot still from the Rockley Estate is unlikely to have made it given its long retirement. Marius over at Single Cask, in what may be the seminal essay on the matter, strongly suggests it was a triple chamber Vulcan still (something like an interlinked series of pot stills, according to Wondrich). However, whether made by the actual still, some other pot or the Vulcan, the fact is that few who have ever had any of that 1986 expression remain unmoved by it.

So let’s try it and see what the fuss is all about. Nose first. Well, it’s powerul sharp, let me tell you (63.8% ABV!), both crisper and more precise than the Mount Gay XO Cask Strength I was using as my control. Flowers, rosemary, fennel, a little carmel, vanilla and florals really carry it through. Seems like you walked into a cool aromatic flower shop on an off day….kinda.  But weak on the ruminess, alas.  Red currants, raspberries add to the fruitiness (which I like), and there’s an intriguing mustiness and straw, sawdust vibe down at the back end.

It does stay sharp on the tongue, too. Sharp, and a little jagged, leaving one to wonder, is this what 18 continental years gets you?  The aromatic flavours remain, quite flowery and fruity: orchids, citrus peel and sharp, tart, sweet fruit. A mix of vanilla, strawberries, pineapple and very ripe purple cherries, with some brine and olives bringing up the rear.  It’s quite potent, and the fierce strength makes it very rambunctious, as it careens heedlessly around the palate from side to side with all the grace of a runaway truck…somewhat to its detriment, I’m afraid. I did, in point of fact, enjoy the  finish quite a bit, it was nice and pungent, yet also aromatic and firm, redolent of brine, muskiness, some salt fish and steamed rice into which someone chucked a few ripe guavas. 

While I enjoy the pot-column blends that others make with such skill, after a while they seem to be just two sterling variations on the concept, one aged-and-finished, the other just aged, and lack a certain element of singularity that Luca tapped into with his 2013 and 2015 HV series, or the Rockleys themselves do, no matter which year they were made.  

I’m in a minority in preferring an element of pot still brutality in my rums, something that heedless and carelessly – magnificently, even – goes for the boundary instead of always patiently stroking along with a bye here, a single there, a quick flick to the mid-on.  Even when such things fail, at least they do so with authority.  They will never surpass, in overall sales, the more carefully tended rums that appeal to larger audience – they remain a rumgeek pastime, I sometimes think – but I know that there are crazies, like me, who would not care to have the progeny of the Rockleys (or the Vulcan) become just an input into a series of blends.  They’re far too good and individualistic for that, whether they soar or fall flat, and this is one of those that prove the point very nicely

(#776)(85/100)

Other notes

  • Sharp eyed readers will be amused at the bottle picture – I sure was, and compliments to that great guy Malte Sager who traded me the sample: for the effort he put in, the rum itself and his sly sense of humour. The real bottle label is below.
  • Marcus Elder’s article draws on useful information from other sources which he references, and it’s worth reading and following the links for. He has also run several 1986 rums against each other, in a fascinating flight.
  • Rendsburger has also released a Port Mourant, a Caroni, a Jamaican and another Barbados rum titled “Black Rock”.  Not much else, though. Malte Sager is the only guy I know who has them all.

Rum Nation Guatemala Rum Gran Reserva – Review

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Oct 292020
 

Aside from Zacapa, Botran is the other big rum name we know which comes out of Guatemala.  Both have lost some of their lustre in the last years (though probably not their sales), the former for its sweetness, the latter because it got left behind by the fast moving indie world and cask strength ethos that gradually took over the top end.

That certainly did not stop Rum Nation though, because they happily took some of the distillate from Botran’s Destiladora del Alcoholes y Rones SA (also known as DARSA) and aged it for around four years (minimum) in the Hondo River region of NE Guatemala in ex-bourbon white oak barrels.  The story goes that this area is quite humid and the warmest part of Guatemala which allowed for some interesting effects on the final distillate, a light, fruity result that was then bottled in 2018 and remains in their core lineup. 

Well, ok. I’ve had a fair bit of Botran’s lineup and if Rum Nation decides to go this route of in-country ageing to get a nice little 40% sipper, I’d love to try it.  I do after all have a lingering fondness for one of the first indies I ever had a chance to try, and retain a desire to try two other old rums from Guatemala they issued — a 1982-2005 and a 1984-2007.

Rum Nation’s own background notes say this is “one of the lightest rums in our collection” and they weren’t kidding (they omit mention that it’s also one of those rums Fabio Rossi would call a “starter rum”, but never mind). The nose just confirms this assessment: it is delicate to a falt, very light, channeling the clean white softness of a freshly laundered pillowcase hung to dry in the sun. It’s lightly sweet, fruity with the aromas of green grapes and raisins, and has a tuch of cola, mint, caramel and some vanilla, plus an additional hint of orange peel and perhaps some anise after a few minutes. A nice and easy sip to start the day’s sundowners.

The palate built on this quiet foundation.  It remained soft and warm – 40% couldn’t really provide much more – and initially tasted of candy, creme brulee, caramel and vanilla ice cream, as well as an odd and subtle mineral note. A little salt, brie, citrus, vanilla, more caramel and a touch of spite from the wood. Others have remarked on a  more pronounced licorice element, but  didn’t sense much of that.  The finish is everything we can expect: a summation of all the preceding, no new ground, a light, breathless wisp of vanilla, fruit and caramel.

Fabio Rossi no longer owns the Rum Nation brand (he sold it to a group of Danes in 2019 or thereabouts) yet his fingerprints remain all over this one.  For years he tried to find a light, fragrant, fruity distillate that would take on Zacapa and the two rums alluded to above were part of that exercise, even if eventually he found what he was looking for in Peru, not Guatemala. I think he liked what Botran was doing, though, and put in an order that resulted in this delicate standard-strength blend.  By the time it came out he was already retreating from Rum Nation, leaving it as one of the last rums he had a hand in creating.  

It’s too delicate and light and breathy for me, and as you know, these days 40% doesn’t work for me any longer. That should not, however, stop adherents of the Botrans and soft Latin style rums from giving it a try, because it sure pushes all the buttons I know they like: easy, light and clean, reasonably and subtly tasty, made to have by itself. For those drinkers not entirely won over by today’s stronger and more puissant full proof releases, this may be the fruity marshmallow they never knew they wanted.

(#773)(80/100)

Other Notes

  • I didn’t get to test for sugar, but I’m sure there’s some in here…it just tastes that way.
  • As far as I know, completely aged in Guatemala, and it’s a blend, not a solera.

Tres Hombres No.8 La Palma Ron Tradicional Anejo XVII Años Solera – Review

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Oct 212020
 

Before delving into the (admittedly interesting) background of Tres Hombres and their “fair transport” concept, let’s just list the bare bones of what this rum supposedly is, and what we do and don’t know.  To begin with, it’s unclear where it’s from: “Edition No. 8 La Palma” goes unmentioned on their webpage, yet Ultimate Rum Guide lists a rum with the same stats (41.3% ABV, la Palma, Solera) as Edition No. 9, from the Domincan Republic.  But other La Palma rums made by Tres Hombres list the named rums as being from the Canary islands – Aldea, in point of fact, a company we have met before in our travels. Beyond that, sources agree it is a blended (solera) rum, the oldest component of which is 17 years old, 41.3% and the three barrels that made up the outturn spent some time sloshing around in barrels aboard a sailing ship (a 1943-constructed brigantine) for which Tres Hombres is renowned.

Well, Canary Islands or Dominican Republic (I’ll assume The Hombres are correct and it’s the former), it has to be evaluated, so while emails and queries chase themselves around, let’s begin. Nose first: kind of sultry and musky.  Green peas developing some fuzz, old bananas, vanilla and grated coconut, that kind of neither too-sweet nor too-salt nor too-sour middle ground.  It’s a little spicy and overall presents as not only relatively simple, but a little thin too, and one gets the general impression that there’s just not much gong on.

The palate, though, is better, even a little assertive.  Certainly it’s firmer than the nose led me to expect. A trace briny, and also quite sweet, in an uneasy amalgam akin to tequila and sugar water.  Definite traces of ripe pears and soft apples, cardamom and vanilla.  Some other indiscernible fruits of no particular distinction, and a short and rather sweet finish that conferred no closing kudos to the rum. It’s as easily forgettable and anonymous as a mini-bar rum in a downmarket hotel chain, and about as exciting.

Tres Hombres is now up to No. 34 or something, includes gin in the lineup, still do some ageing onboard for a month or so it takes to cross the Atlantic and certainly they have not lost their enthusiasm — they include rums from Barbados, DR and the Canary islands. Whether this part of their business will carry them into the future or forever be a sideline is, however, not something I can answer at this time – the lack of overall publicity surrounding their rums, suggests they still have a ways to go with respect to wider consciousness and acceptance.

And with good reason, because to me and likely to others, complexity and bravura and fierce originality is not this rum’s forte – smoothness and easy drinkability are, which is something my pal Dave Russell has always banged me over the head about when discussing Spanish style rums, especially those from the DR – “they like their stuff like that over there!” And so I mention for completeness that it seems rather delicate and mild – the low strength is certainly responsible for some of that – and not completely displeasing….just not my personal cup of tea. 

(#771)(75/100)

Other Notes & Background

This is one of those cases where the reviewer of the rum has to firmly separate the agenda and philosophy of the company (laudable, if somewhat luddite) from the quality of the rum they sell. In no way can the ideals of one be allowed to bleed over into the perception of the other, which is something a lot of people have trouble with when talking about rums made by producers they favour or who do a laudable public service that somehow creates the uncritical assumption that their rums must be equally good.

Tres Hombres is a Dutch sailing ship company begun in 2007 by three friends as a way of transporting cargo — fair trade and organic produce — across and around the Atlantic, and they have a sideline running tours, daytrips and instructional voyages for aspiring old-school sailors.  In 2010, while doing some repairs in the DR, they picked up 3000 bottles of rum, rebranded it as Tres Hombres No. 1 and began a rum business, whose claim to fame was the time it spent — after ageing at origin — abroad the ship itself while on the voyage.  Not just old school, then, but very traditional…more or less. The question of where the rum originated was elided – only URG mentions Mardi S.A. as the source, and that’s a commercial blending op like Oliver & Oliver, not a real distillery.

What the Tres Hombres have done is found a point of separation, something to set them apart from the crowd, a selling point of distinction which fortunately jives with their environmental sensibilities. I’m not so cynical as to suggest the whole business is about gaining customers by bugling the ecological sensitivity of a minimal carbon footprint – you just have to admire what a great marketing tool it is, to speak about organic products moved without impact on the environment, and to link the long maritime history of sailing ships of yore with the rums that are transported on board them in the modern era.  

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