
With all those distilleries dotting the landscape of Martinique, one could be forgiven for thinking there’s rather little to chose among the agricoles they make aside from canny marketing. I used to think so myself, until I began to amass an ever-increasing series of tasting notes and memories on these rhums from the myriad estates, and realized that there are indeed noticeable points of difference between any one and any other. And that’s not just between the distilleries, but among the various expressions issued from the same one, as well.
Saint James is a good example of this, with their pot still white being a world away from their 7 year old; there are the various Neisson or Bally releases, and another is La Favorite, with their dissimilar pair of the Cuvée Privilège and Cuvée Spéciale. All the others follow similar trajectories of quality and variation
But these are perhaps bad examples. They are good rums, prestige rums, aged a bunch, known as special. At the same time, down by the docks, at the layman’s end of the spectrum for everyday hooch, lurks the La Favorite Coeur Ambrė — a cousin to their Rhum Vieux we looked at some years back and similar to most entry-level offerings usually ignored by the cognoscenti but snapped up by the unpretentious and had just so.
The Ambrė is cheap, it lacks any sort of serious pedigree (18 months ageing, 45% ABV), and you’d think there’s nothing to distinguish the humble Martinique-made, AOC-compliant rhum from any other bottom-feeding prole-supplying ambre out on the market made by the other maisons on the island.
Well…yes. But don’t rush too quickly past this young rhum from la Favorite just yet, because I think that for what it is, it’s not half bad. Just take a sniff at it: the nose is sharp and a bit unrefined, yet remarkably clear for something so young – it has some herbs, some citrus, it’s a shade musty and dry, and also presents a nice amalgam of vanilla, cereals, rye bread and gruyere.
You are, admittedly, met with something of a blast of the pepper shaker when you taste it. Stay with it and it evens out nicely – there’s sweet and salt, crushed almonds and walnuts, musty rooms in need of dusting, straw baskets, and fresh cut lumber/ Quite a bit for something so young, I’d say, and that’s not even all – you get some herbals, grass, florals and light oakiness as well. Plus a twist of lemon zest. All of this concludes with a sharp and unrefined finish of grass, green apples and grapes, some bitter chocolate – it’s too ragged and jagged, though, which shows its youth and kind of messes up the good stuff that came before.
Overall, it needs some further ageing to be appreciated as a drink in its own right and since La Favorite has a few others up the value chain, they make no bones about relegating it as low-end cocktail fodder. But I submit that it does possess a certain crisp liveliness, an unanticipated quality which its price and appearance don’t entirely convey. Admittedly, there aren’t a whole lot of tastes running around begging to be noticed, and the complexity is pedestrian at best. What I like is that it never pretends to be other than what it is, and those notes that were discernible are reasonably well-defined, mesh decently, and provide an interesting experience. For an agricole rhum less than two years old and costing in the forty-buck range, that’s hardly a disqualifier. In fact, I think it’s something of an achievement.
(#711)(80/100)
A quick history:
La Favorite is a small family owned distillery in Martinique which has an annual rum production of around 600,000 litres. The original sugar plantation was initially called “La Jambette” for a small adjacent river, and was renamed La Favorite in 1851 when Charles Henry acquired it, and subsequently installed a distillation apparatus and began making rhum; anecdotes refer to the islanders calling it their favourite rhum, or Napoleon himself remarking it was his, but who knows. The company ran into financial difficulties in 1875 (maybe this was due to the establishment of the French 3rd Republic, and the defeat of the monarchists whom the planters supported, but that’s outside the scope of this brief bio).
Somehow the plantation limped along until 1891 when a hurricane did so much damage that the whole operation was shut down for nearly twenty years. Production recommenced in the early 20th century (1905 per the website, though other sources say 1909) when Henri Dormoy bought the company from Mr. Henry and added a railway line through the plantation. The boost given by the first world war allowed La Favorite to become truly commercially viable and it has been chugging along ever since, still using steam powered distillery apparatus, hand-glueing the labels to the bottles, and manually applying the wax over the top. Since 2000 when Henri’s own son Andre (who had bought the shares of the distillery from the other family members) died, his son Paul Dormoy has run the show there, and was joined in turn by his own son Franck in 2006, making it one of the few family owned establishments remaining on the island.

Colour – Light Gold
Here’s what we know – made from rendered sugar cane juice (“honey”), fermented for 72 hours using wild yeast, column distilled, then aged in all kinds of barrels – American oak (ex-bourbon), cognac, Pedro Ximenez and also Marcuya “fruit of passion” wood from Paraguay. Once that’s done, the resultant rons are blended to form the final product. The age is currently unknown — I’ll update this paragraph if I get feedback from their marketing folks — but I’ll hazard a guess it’s medium…about 3-6 years. Little of this, by the way, is noted on the label, which only says it is a Paraguayan rum, commemorates the 1869 battle, is aged in oak vats and 40%. Wonderful. Clearly the word “disclosure” gets more lip service than real purchase over there.


Ah but when sipped, all that changes, and the clodhoppers go away and it dons a pair of ballet slippers. It’s stunningly fragrant, not quite delicate – that ballerina does have an extra pound or two – very firm and robust in flavour profile. Just on the first sip you can taste flowers, pears, papaya, honey, vanilla, raisins, grapes, all pulled together with a delectable light and salty note. There are nice citrus hints, a tease from the oak, ginger and cinnamon, and overall, it sips as nicely as it mixes. The finish is well handled, though content to play it safe – things are beginning to quieten down here, and it fades quietly without stomping on you – and certainly nothing new or original comes into being; the rhum is content to follow where the nose and palate led – fruits, pineapple, spices, ginger, vanilla – without breaking any new ground.

Take this one, which proves that TBRC has a knack for ferreting out good barrels. It’s not often you find a rum that is from the French West Indies aged beyond ten years — Neisson’s been making a splash recently with its 18 YO, you might recall, for that precise reason. To find one that’s a year older from Guadeloupe in the same year is quite a prize and I’ll just mention it’s 54.2%, aged seven years in Guadeloupe and a further twelve in the UK, and outturn is 413 bottles. On stats alone it’s the sort of thing that makes my glass twitch.
Guadeloupe rums in general lack something of the fierce and stern AOC specificity that so distinguishes Martinique, but they’re close in quality in their own way, they’re always good, and frankly, there’s something about the relative voluptuousness of a Guadeloupe rhum that I’ve always liked. Peter sold me on the quality of the 
Its standout aspect was how smooth it came across when tasted. As with the Albion we looked at before, the rum didn’t profile like anywhere near its true strength, was warm and firm and tasty, trending a bit towards being over-oaked and ever-so-slightly too tannic. But those powerful notes of unsweetened cooking chocolate, creme brulee, caramel, dulce de leche, molasses and cumin mitigated the wooden bite and provided a solid counterpoint into which subtler marzipan and mint-chocolate hints could be occasionally noticed, flitting quietly in and out. The finish continued these aspects while gradually fading out, and with some patience and concentration, port-flavoured tobacco, brown sugar and cumin could be discerned.
The “Indian Ocean Still” series of rums have a labelling concept somewhat different from the stark wealth of detail that usually accompanies a Velier collaboration. Personally, I find it very attractive from an artistic point of view – I love the man riding on the elephant motif of this and the companion
Man, this was a really good dram. It adhered to most of the tasting points of a true agricole — grassiness, crisp herbs, citrus, that kind of thing — without being slavish about it. It took a sideways turn here or there that made it quite distinct from most other agricoles I’ve tried. If I had to classify it, I’d say it was like a cross between the fruity silkiness of a St. James and the salt-oily notes of a Neisson.

It’s inoffensive in the extreme, there’s little to dislike here (except perhaps the strength), and for your average drinker, much to admire. The palate is quite good, if occasionally vague – light white fruits and toblerone, nougat, salted caramel ice cream, bon bons, sugar water, molasses, vanilla, dark chocolate, brown sugar and delicate spices – cinnamon and nutmeg. It’s darker in texture and thicker in taste than I recalled, but that’s all good, I think. It fails on the finish for the obvious reason, and the closing flavours that can be discerned are fleeting, short, wispy and vanish too quick.
The rum was standard strength (40%), so it came as little surprise that the palate was very light, verging on airy – one burp and it was gone forever. Faintly sweet, smooth, warm, vaguely fruity, and again those minerally metallic notes could be sensed, reminding me of an empty tin can that once held peaches in syrup and had been left to dry. Further notes of vanilla, a single cherry and that was that, closing up shop with a finish that breathed once and died on the floor. No, really, that was it.
Next word: “Black”. Baby Rum Jesus help us. Long discredited as a way to classify rum, and if you are curious as to why, I refer you to 


Rumaniacs Review #104 | 0677
Another peculiarity of the rhum is the “AOC” on the label. Since the AOC came into effect only in 1996, and even at its oldest this rhum was done ageing in 1991, how did that happen? Cyril told me it had been validated by the AOC after it was finalized, which makes sense (and probably applies to the 1976 edition as well), but then, was there a pre-1996 edition with one label and a post-1996 edition with another one? (the two different boxes it comes in suggests the possibility). Or, was the entire 1970 vintage aged to 1991, then held in inert containers (or bottled) and left to gather dust for some reason? Is either 1991 or 1985 even real? — after all, it’s entirely possible that the trio (of 1976, 1970 and 1952, whose labels are all alike) was released as a special millesime series in the late 1990s / early 2000s. Which brings us back to the original question – how old is the rhum?
Rumaniacs Review #103 | 0676









