
Take this as less a review, than a description of my experience with a rum I didn’t know what to do with.
*
I have been sitting on this review for over a year, alternately confused and disgusted and wondering and puzzled. It was a rum like nothing I’d ever had before, tawdry and smelly and meaty, an open sewer of a rum, a discarded tart’s handkerchief, yet I could not believe it could actually be so. No reputable company – no company period – would willingly release such a product into the wild without reason, so what was I missing? Was it me and a degraded sense of smell and taste? Was it – as initially described in my notes – one of the worst hogo-laden bastards ever made, was it a contaminated sample…or a vanguard of the the taken-to-weaponizable-extremes dunder detonations of the New Jamaicans?
It took the Velier-issued NRJ TECA specifically for me to go back to this one sample (sent to me by that connoisseur of Asian rum junkies, John Go, who I’m sure is grinning at my experience) and give it another shot a year later, and perhaps it was also the complete faith I had that Luca Gargano would never release a substandard rum, which made me finally come to grips with the TECA’s Japanese equivalent and understand that perhaps they had been ahead of the curve all along. Or perhaps not.
Because for the unprepared (as I was), the nose of this rum is edging right up against revolting. It’s raw, rotting meat mixed with wet fruity garbage distilled into your rum glass without any attempt at dialling it down (except perhaps to 40% which is a small mercy). It’s like a lizard that died alone and unnoticed under your workplace desk and stayed there, was then soaked in diesel, drizzled with molten rubber and tar, set afire and then pelted with gray tomatoes. That thread of rot permeates every aspect of the nose – the brine and olives and acetone/rubber smell, the maggi cubes, the hot vegetable soup and lemongrass…everything.
And much of that smell of sour funk persists on the taste (you better believe I was careful with it, even at standard strength), though here I must say it’s been transmuted into something more bearable. It’s hot and thin and sharp, reminding me of Chinese 5-spice, coriander, aji-no-moto and ginger with a little soy and green onions sprinkled over a good fried rice, plus sugar water and watery fruits like papaya and pears. Under it all is that earthy and musky taste, not so evident but always there, and that to some extent spoils the overall experience – or enhances it depending on your tolerance for high levels of dunder in your rum. The finish was relatively short and intermediate, with some teriyaki and sweet soya and very faint molasses…and the memory of that lizard.
All right so that sounds like crap right? Sure it does. My initial sentiments were so negative I was afraid to score the damn thing. I had never had an experience of such intensity before, of such off-the-wall tastes that I could not seriously associate with rums. And for the record, nobody else I spoke to (those who had tried it) felt the same way about it.
So it became a question of seeing who made it and how it was made, to see if that shed any light on the matter. I talked to a few of my correspondents in Japan and came up empty. Yes they knew of the rum, no they had not heard any reports of anything such as I described, and no there was nothing particularly unusual about the production methods employed by Kikusui Shuzo distillery on Honshu, using Shikoku sugar cane which they process on a column still and age for three years. In fact, these boys are the ones making the Ryoma 7 year old rum, which I remembered having similarly odd (if not as feral) smells and tastes, but much gentler and much better integrated into the overall drink. Seven Seas rum is now imported into Germany, but I can’t entirely rid myself of the feeling that it’s really not meant for the export market, which might explain why it’s not mentioned much. On the other hand, maybe rum reviewers are keeling over left and right after a sip but before they get anything to print, so who knows?
Anyway, enough of the snark. Bluntly, I tried the Seven Seas in 2017 and didn’t like it and felt it was over the top, a badly made product that was off on balance, complexity and taste. In 2018 Velier’s National Rums of Jamaica convinced me there was method behind the madness, I had perhaps been ignorant and too harsh and that something in the production methodology paralleled the high congener and ester levels of the TECA, even if I could find no confirmation of the matter. Because of the uncertainties I’m going to officially leave it as unscored, because I feel my original 65 was too low but I don’t know enough and feel too ambivalent to rate it higher. Assuming my ideas are correct, then I’d ramp it up to 74….but no more. Even properly made as a true rum, it’s not enough to convince me I want to buy the bottle. I’m fully prepared to accept that my experience may have been unique to me; and I love the funky Jamaican style — but neither point is quite enough to make me want to risk this Japanese rum a third time.
(#585)(Unscored)
Just as we don’t see Americans making too many full proof rums, it’s also hard to see them making true agricoles, especially since the term is so tightly bound up with the spirits of the French islands.
We don’t much associate the USA with cask strength rums, though of course they do exist, and the country has a long history with the spirit. These days, even allowing for a swelling wave of rum appreciation here and there, the US rum market seems to be primarily made up of low-end mass-market hooch from massive conglomerates at one end, and micro-distilleries of wildly varying output quality at the other. It’s the micros which interest me, because the US doesn’t do “independent bottlers” as such – they do this, and that makes things interesting, since one never knows what new and amazing juice may be lurking just around the corner, made with whatever bathtub-and-shower-nozzle-held-together-with-duct-tape distillery apparatus they’ve slapped together.



Now here’s an interesting standard-proofed gold rum I knew too little about from a country known mostly for the spectacular temples of Angor Wat and the 1970s genocide. But how many of us are aware that Cambodia was once a part of the Khmer Empire, one of the largest in South East Asia, covering much of the modern-day territories of Thailand, Vietnam, Laos and Viet Nam, or that it was once a protectorate of France, or that it is known in the east as Kampuchea?
Thailand doesn’t loom very large in the eyes of the mostly west-facing rum writers’ brigade, but just because they make it for the Asian palate and not the Euro-American cask-loving rum chums, doesn’t mean what they make can be ignored; similar in some respects to the light rums from Puerto Rico, Dominican Republic, Panama and Latin America, they may not be rums 
The pattern repeated itself as I tasted it, starting off sharp, uncouth, jagged, raw…and underneath all that was some real quality. There were caramel, salty cashews, marshmallows, brown sugar (

And that creates a rum of uncommon docility. In fact, it’s close to being the cheshire cat of rums, so vaguely does it present itself. The soft silky nose was a watery insignificant blend of faint nothingness. Sugar water – faint; cucumbers – faint; cane juice – faint; citrus zest – faint (in fact here I suspect the lemon was merely waved rather gravely over the barrels before being thrown away); some cumin, and it’s possible that some molasses zipped past my nose, too fast to be appreciated. 







Rumaniacs Review #080 | 0516
Nose – Yeah, no way this is from Mudland. The funk is all-encompassing. Overripe fruit, citrus, rotten oranges, some faint rubber, bananas that are blackened with age and ready to be thrown out. That’s what seven years gets you. Still, it’s not bad. Leave it and come back, and you’ll find additional scents of berries, pistachio ice cream and a faint hint of flowers.

Say what you will about tropical ageing, there’s nothing wrong with a good long continental slumber when we get stuff like this out the other end. Again it presented as remarkably soft for the strength, allowing tastes of fruits, light licorice, vanilla, cherries, plums, and peaches to segue firmly across the tongue. Some sea salt, caramel, dates, plums, smoke and leather and a light dusting of cinnamon and florals provided additional complexity, and over all, it was really quite a good rum, closing the circle with a lovely long finish redolent of a fruit basket, port-infused cigarillos, flowers and a few extra spices.

Sometimes a rum gives you a really great snooting experience, and then it falls on its behind when you taste it – the aromas are not translated well to the flavour on the palate. Not here. In the tasting, much of the richness of the nose remains, but is transformed into something just as interesting, perhaps even more complex. It’s warm, not hot or bitchy (46.5% will do that for you), remarkably easy to sip, and yes, the plasticine, glue, salt, olives, mezcal, soup and soya are there. If you wait a while, all this gives way to a lighter, finer, crisper series of flavours – unsweetened chocolate, swank, carrots(!!), pears, white guavas, light florals, and a light touch of herbs (lemon grass, dill, that kind of thing). It starts to falter after being left to stand by itself, the briny portion of the profile disappears and it gets a little bubble-gum sweet, and the finish is a little short – though still extraordinarily rich for that strength – but as it exits you’re getting a summary of all that went before…herbs, sugars, olives, veggies and a vague mineral tang. Overall, it’s quite an experience, truly, and quite tamed – the lower strength works for it, I think.

