Jan 262022
 

There’s a sly sort of insouciant Aussie humour at work in the JimmyRum distillery, not the least the name itself. More serious-minded folks would name the company “McPherson’s” or “Victoria Distillery” or some other such portentous title meant to demonstrate respectful gravitas and a profound commitment to the momentous task of distilling top drawer Australian rum. The names of the staff would be reverently listed with their titles, background, experience and commitment to rum, and the whole business would just reek of Ultra Serious.

In place of that we get that playful name, a tongue-in-cheek nod to the founder, a wink at Matildathe Italian-made hybrid stilland somehow, the wordrambunctiousnesson the front page. The whole ethos of the company and its promo materials has a lighthearted style that reminds me of, oh, Nine Leaves with its ten different job titles all held by one man, or the eclectic bunch of guys from all walks of life in Detroit who make up Doctor Bird.

Maybe being the new kid on the block gives you the leeway. JimmyRum is a very new distillery, established around 2018 in Dromana, a small community just south of Melbourne, and is the brainchild of James McPherson, a former marine engineer. In 2015 or so, after some twenty years sailing the high seas as a Chief Engineer, he decided (initially as a joke) to open a distillery dedicated to rum, a first in the state of Victoria where whisky- and beer-making ops are far more common. His research into the matter took him on a whirlwind 3-month 70-distillery tour of the world after which he bought the biggest still he could afford from Italy (before he had actually done a lick of distilling himself), installed it and ran it in, arranged for casks, sources of supply, tested the results and started making stock to lay down to age (as required by Australian law for it to be labelled as rum).

This “Silver” is essentially an unaged white cane spirit, molasses based, distilled on a hybrid pot still with a thumper and a 7-plate column tacked on (similar to that used by A1710 in Martinique or Sampan over in Viet Nam) rested for three months in stainless steel tanks and then diluted down to 40% to be issued. There’s a 57% “Navy” version that tickles my fancya lot! — and which I really want to get to know better, but let’s just stick with what we have for now.

Nose first. Well…that’s different. It starts off with dry cardboard and saline solution, together with new wet paint, and the plush aromas of real fake naugahyde leather in Leisure Suit Larry’s brand new second-hand car (or should that be Corinthian leather?). Let’s call it a new plastic somethingshoes, cars, wrappings, whole rooms…that’s what this initially smells like, before settling down to become more normal. At that point whiffs of sugar water infused with crisp and light fruits emerge: watermelon juice, light pineapples, and a bowl of fresh grapes, strawberries and apples in a cold antiseptic kitchen (I know how that sounds). Oh yeah, plus some ginger and very ripe plums.

The palate retains its brininess, though not to any kind of stylistic look-what-I-can-do excess, thank heaven. Here it gets spicy, even sharp, and notes of pumpkin juice, carrot-slushies, melons and papaya run right out of the gate. Light background of the sweeter, tamer fruits, watermelons, pears, that kind of thing. Maybe a pineapple slice (just one). It’s quite robust at 40% and dials in nicely, transitioning to a short and breathy, dry, rather easygoing finish. This coughed up a few final notes of fresh olive oil over toast, ginger, semi-ripe yellow mangoes, and a final defiant touch of sweetish pimento.

This was a white rum I quite liked, though given my personal preferences I think that Navy version would make my 3rd list of Great Whites more easily. It’s recognizably a non-cane-juice rum, has tastes that are distinct and not standard (always a plus when done right) and while I can’t say it screams “Australia!” into my shell-pink, it certainly does the nation no dishonour, and holds its own really well against distilleries far older and with a greater recognition quotient.

“Uncomplicated, unpretentious, and unruly, JimmyRum’s [rums] are distinctive and downright delicious” goes the blurb on Visit Victoria website, and while allowances must be made for a local website punching up a favourite son, overall I can’t disagree. There are 20+ distilleries and breweries in Victoria making (you guessed it) mostly whisky and beer. There’s definitely a place for an outfit like this there too, especially when it boasts a sense of humour, a decent product and a desire to take it to the next level. Almost makes me want to move there and make sheep’s eyes at Matilda.

(#879)(79/100) ⭐⭐⭐


Other notes

  • As with all the Australian rums reviewed as part of the 2021 Aussie Advent Calendar, a very special shout out and tip of the trilby to Mr. And Mrs. Rum, who sent me a complete set free of charge. Thanks again to you both for enabling my desire to write about Australian rums almost completely unavailable elsewhere.
  • Some more technical details: molasses sourced from Sunshine Sugar NSW (Manildra group), one of the last fully Australian owned Sugar producers in Australia. Yeast and fermentation: done in two 5,000-liter fermenters and are temperature controlled to less than 25ºC with an initial Brix of about 19. Unaged: rested for 3 months in stainless steel tanks.
  • McPherson’s research suggested a 3-5 year period before any distillery started showing a profit, no matter whether it made beer, whisky, gin or rum. To make cash flow while stocks were ageing and sales built, he added a tasting bar to the premises where people could come after a distillery tour and sample the wares and buy food; sold unaged cane spirit; and dabbled in some indie bottlings like a very well received Barbados blend (future ones from Jamaica, Mauritius and Martinique are planned).
  • A JimmyRum Silvernot sure of was this one or an earlier versionwon an award for Champion Cane Spirit in the 2021 Australian Spirits Awards.
  • A long September 2021 FB interview by RumTribe featured Mr. McPherson as their guest. I have drawn upon it for parts of the company profile paragraph.
Jan 242022
 

The Plantation 3-Star rum is part of the “bar classics” range of Plantation’s stable, which includes well-regarded rums like the OFTD, Original Dark and Stiggin’s Fancy. Of course the whole “3 star” business is just marketingit’s meant to symbolize three stars of the Caribbean rumworld whose rums from a part of the blend: Trinidad, Jamaica and Barbados. This conveniently elides the stars of Guyana, Martinique, St. Lucia and many others, but ok, whatever. Ditto for theWorld Best Cellar Master” – uh huh. Still, Plantation’s webpage for the rum provides a nice level of detail for those who want more depth on what’s in there: briefly, two of the components hail from Barbados, meaning WIRD (pot and column still) and Trinidad, which is Angostura (column only), but it’s never been clear which Jamaican distillery made their part. Longpond, perhaps, since Ferrand has an association there 1.

Taking it for a spin and trying it, ten years after its initial releaseand after deliberately seeking it outI honestly wondered what the fuss was about and why people kept singing ecstatic hosannas to the thing (when not aggressively pressing me to try it). The nose, for example, struck me as too faint (if reasonably interesting): some vague hints of glue, burnt rubber, smoke, leather, a touch of tar, bananas and ethanol. I had to wait a long time for secondary aromas of pears, white guavas, papaya, and sugar water to emerge, and there wasn’t much of that to speak of here either. It seemed to degenerate into a lightly fruity watery alcohol rather than develop serious chops and character.

The palate was much nicer. It remained delicate and faint, but there was more to work with, somehow. Much of the nose translated over well (usually the reverse is the case, but here it was just…well, firmer). Sweet ethanol flavoured sugar water with a touch of flowers, pears and very ripe yellow thai mangoes. Watermelons and a strawberry infused water. Cane sap, some unsweetened yoghourt and perhaps a green grape or two, but if this thing had any serious Jamaican in here, it was taking a serious step back, because the funk some mentioned wasn’t there for me. There was some shy and retiring hints of nuts, vanilla and aromatic tobacco on the finish, which was nice enough…it’s an easy and reasonably tasty alcoholic shot to pour into whatever mix one has on hand, and can be sipped, I suppose, though it’s a bit too sharp for that, IMHO.

The wider rumiverse’s opinions on the rum vary, either falling into the camp of those who have no problems with a cheap cocktail rum being dosed, or those who do (the latter are usually the same ones who have issues with Plantation for other reasons). Few remark on the taste of the thing, but solely on that basis and ignoring all other aspects of the company, my own feeling is that it’s really not that special. After trying it (twice) I must simply say that while it’s a decent dram, it’s hardly spectacular, and though it got really good scores back at the time it was introduced, to chirp its praises now when so much other, better stuff it out there, is simply unrealistic.

(#878)(75/100) ⭐⭐½


Other Notes

Jan 202022
 

For years, Bundaberg was considered the Australian rum, synonymous with the country, emblematic of its distilling ethos, loved and hated in equal measure for its peculiar and offbeat profile (including by Australians). Yet in 2022 its star has lost some twinkle, it rarely comes up in conversation outside Queensland (where it sells like crazy), and another distillery has emerged to take the laurels of the international sceneBeenleigh.

Scouring through my previous notes about Beenleigh (see historical section below), it seems that even though VOK Beverages got a controlling interest in the enterprise back in 2003, they contented themselves with providing bulk rum to Europe (beginning with distillates from 2006 shipped in 2007) and servicing the local market. They were clearly paying some attention to market trends, however, because slowly their international recognition got bigger as indies began releasing Beenleigh rum under their own labels to pretty good reviews, and you could just imagine the glee of Wayne Stewart, Beenleigh’s acclaimed Master Blender (he’s been in that position since 1980, some 41 years, which is pretty much as long as Joy Spence over in Appleton), who knew how good his juice was and finally saw it get some well deserved recognition. Bringing in an engaging, technically astute, social-media savvy gent like Steve Magarry onboard as Distillery Production Manager didn’t hurt at all either.

And yet, as of this writing, almost the only rums from Beenleigh that are widely seen, are those from the independents like SBS, Rum Artesanal, TCRL, Velier, Valinch & Mallet, L’Esprit and others. Beenleigh itself is not well represented outside Australia yet, either in the EU or in North America (perhaps because they’re too focused on chasing down Bundaberg in the young-aged volume segment, who knows?) In that sense it’s a pity that the one Beenleigh rum in the 2021 Australian Advent calendar I managed to obtain, was one of their weakestnot the five or ten year old, not the barrel aged or port-barrel-infused, which are all at standard strength or a bit stronger…but the three year old white underproof bottled at 37.5%, which is part of the standard lineup.

The website provides a plethora of information about the product: molasses based, 3-4 days’ fermentation, pot-column still blend, matured in (variously) kauri (local pine) vats and brandy vats for the requisite three years before being undergoing carbon filtration. The product specs state 0% dosage, and I’ve been told it has some flavourant, just a bit, which is slated to be eliminated in years to come. Then it’s all diluted slowly down from ~78% ABV to 37.5% — which means you get a very smooth and light sipping rum that doesn’t hurt, or a relatively quiet cocktail ingredient that doesn’t overpower. It’s like an Australian version of the Plantation 3 Star, a similarly anonymous product that some people have an obscure love affair with and prefer for precisely those attributes.

This is a rum that is light enough that letting it stand for a few minutes to open in a covered glass is almost a requirement. A deep sniff reveals a very sugar cane forward scent, redolent of sweet and delicate flowers, vanilla, sugar water and a sort of mixture of tinned sweet corn and peas, a touch of lemon peel and more than a hint of nail polish, acetone and glue. Going back a half hour later and I can sense a raspberry or two, some bubble gum and a bare hint of caramel and molasses but beyond that, not anything I can point to as a measure of its distinctiveness. Even the alcohol is barely discernible.

It is thin, sweet and piquant to taste, smooth as expected (which in this context means very little alcohol bite), with initial notes of white guavas, unripe green pears, figs, green peas (!!), ginnips, and again, some lemon peel and vanilla. A bit of toffee, some molasses lurk in the background, but stay there throughout. It really doesn’t present much to the taster’s buds or even as a challenge, largely because of the low ABV. It is sweet though, and that does make it go down easy, with a short, light finish that presents some red grapefruit, grapes, unripe pears and a mint chocolate.

Overall, this is not a rum that I personally go for, since my own preference is for stronger rums with more clearly defined tastes; and as I’m not a cocktail expert or a regular mixer (for which this rum is explicitly made), the rum doesn’t do much for me in that department either…but it will for other people who like an easygoing hot weather sipper and dial into those coordinates more than I do. The rum succeeds, as far as that goes, quietly and in its own way, because it does have a touch of bitean edge, if you will, perhaps imparted by those old, old heritage local kauri pine vatsthat stops it from simply being some milquetoast yawn-through tossed off to populate the low end of the portfolio. It’s a drowsing tabby with a hint of claws, good for any piss up or barbie you care to attend…as long as you’re not asking anything too special.

(#877)(76/100) ⭐⭐½


Historical Notes

Beenleigh, located on the east coast of Australia just south of Brisbane, holds the arguable distinction of being the country’s oldest registered distillery (the implication of course being that a whole raft of well known but unregistered moonshineries existed way before that). The land was bought in 1865 by two Englishmen who wanted to grow cotton, since prices were high with the end of the US civil war and the abolition of slavery that powered the cotton growing southern states. Company legend has it that sugar proved to be more lucrative than cotton and so this was in fact what was planted. In 1883 the S.S. Walrus, a floating sugar mill (which had a distilling license, granted in 1869 and withdrawn in 1872) that plied the Logan and Albert rivers and processed the cane of local landowners, washed ashore at Beenleigh, empty except for the illicit pot still on board, which was purchased by Beenleighthey obtained a distilling license the very next year.

Through various vicissitudes such as boom and bust in sugar prices, floods that washed away distillery and rum stock, technological advances and many changes in ownership, the distillery doggedly continued operating, with only occasional closures. It upgraded its equipment, installed large vats of local (“kauri”) pine and organized railway shipments to bring molasses from other areas. In 1936 the distillery was described as having its own wharf, power plant, a cooper’s shop and all necessary facilities to make it a self-contained producer of rum. Some have been replaced or let go over time but the original pot still, called “The Old Copper”, remains in a red structure affectionately named “The Big Red Shed”) and is a prized possession.

Beenleigh’s modern history can almost be seen as a constant fight to survive against the more professionally managed Bundaberg distillery up the road (they are 365km north of Brisbane). Bundie has had far fewer changes in ownership, is part of the international spirits conglomerate Diageo, has a much larger portfolio of products and its marketing is second to none (as its recognition factor). Much of that continuity of tradition and expertise by owners is missing in Beenleigh, as is a truly long term strategic outlook for where the rum market is headingit can’t always and only be about low-cost, low-aged, low-priced rums that sell in high volumes with minimal margins. That provides cash flow, but stifles the innovation into the higher-proofed premium market segment which the indies colonize so well. Beenleigh could probably take a look at Foursquare to see how one distillery with some vision could have the best of all worldsbulks sales, low cost volume drivers, and high-priced premium limited editions, all at the same time. It’ll be interesting to see where this all goes, in the years to come.


Other notes

  • A very special shout out and tip of the trilby to Mr. And Mrs. Rum of Australia (by way of Mauritius). The Australian advent calendar they created in 2021 was unavailable for purchase outside of Oz, but when they heard of my interest, they sent me a complete set free of charge. After years of grumbling about how impossible it was to get to review any rums from Down Under, the reviews deriving from those samples will fill a huge gap on the site. Thanks again to you both.

 

Dec 122021
 

There are four operations making rum in Grenada – Renegade (the new kid on the block, operating since 2021), Westerhall, Rivers Antoine and Clarke’s Court, the last of which was formed in 1937, operating under the umbrella of the Grenada Sugar Factory (the largest on the island) and named after an estate of the same name in the southern parish of St. George’s. This title in turn derived from two separate sources: Gedney Clarke, who bought the Woodlands estate from the French in the late 1700s, and a bay called “Court Bay” included with the property (this in turn was originally titled “Watering Bay” because of the fresh water springs, but how it came to change to Court is not recorded). The company sold rums with names like Tradewinds and Red Neck before the Clarke’s Court moniker became the standard, though the exact date this happened is uncertain. Pre-1980s, I would hazard.

The Clarke’s Court Pure White Overproof is a column-still, molasses-based blended white lightning made by that company, and is apparently the most popular rum on the Spice Island, best had with some Angostura bitters (the 43% darker rums made here are supposedly for the ladies, who “prefer gentler rums”). Local wags claim it’ll add hair to your chest, strip the paint off anything, and can run your car if you don’t have any petrol. Older women reputedly still use it as a rub.

When it comes to seriously pumped-up Grenadian rums, Westerhall’s Jack Iron is not in this rum’s league, though it’s admittedly stronger; and had Clarke’s more distinct, it would have given Rivers Antoine a run for its money as the first Key Rum from Grenada. It certainly buffs its chest and tries to muscle in on the territory of the famed white Jamaicans (I feel it was meant to take on J. Wray’s White Overproof, or even DDL’s amusing three-lies-in-one Superior High Wine…but it lacks their fierce pleasures and distinct profiles and at the end, is something of a cheap high proofed white rum shot with ‘tude and taste, a better Bacardi Superior with a dash of steroids.

This careful endorsement of mine does not, however, stop it from being something of a best-selling island favourite on Grenada, where it outsells Rivers (because of a larger facility that breaks down less frequently). As with other white rums across the Caribbean, it’s an affordable and powerful rum, a dram available to and drunk across all social classesit’s always been made and probably always will be. It’s emblematic of the island and widely known in a way Riverswhich is far olderis only now becoming, and local denizens with a creative juice-it-up bent cheerfully adulterate, spice up or make “bush” variations (such as the one I originally tried back in 2010) at the drop of a hat and in every rum shop up and down the island.

Now, it’s torqued up to 69% ABV, but sources are unclear whether it has been aged a bit then filtered, or is released as is, and while I can’t state it with authority, I believe it to be unaged: it has a series of aromas and tastes that just bend my mind that way. The nose, for example, is redolent of minerals, dust, watery salt solution, the smell of the ocean on a seaport where the fish and salt water reek is omnipresent. Some sweet swank and sugar cane juicethere’s a weird and pleasant young-agricole vibe to the experienceplus a delicate line of fruits: sharp, ester-y, unripe, tart and pungent, without the rich plumpness of better-made aged variants. Kiwi fruit, and one of those cheap mix-everything-in fruit juice melanges. Honestly, I got a lot here, and had walked in expecting a lot less.

69% is strong for a rum, but not unbearable, and it’s just a matter of sipping carefully and expecting some heat for your trouble. Tastes of apples, cider, pears, all sour, begin the experience. These initial flavours are then muscled aside by tequila and brine and olives, not entirely pleasant, very solid; this then morphs into a sweet and sour soup, yeasty bread, cereals, sour cream, cream cheese, all very strong and firm, reasonably well developed and decently balanced. The fruits are also well representedone can sense a fruit salad with cherries in syrup, plus gherkins and the metallic hint of a copper penny. Overall, surprisingly creamy on the tongue, almost smooth: not what one would expect from something at this proof point. It leads nicely into a hot, long finish, with closing notes of fruits (bananas, watermelon, mangoes) and some salt-sour mango achar, miso soup, and sweet soya.

When considered against the other big-name, well known, badass whites from the non-agricole, non-151-proof world, it’s easy to see why it gets less respect than the howitzers from Jamaica, St. Lucia, St. Vincent and Guyana (for my money, Cuba, T&T and Barbados have no overproof white rums that stand out, are as well known, or are so visibly a part of local culture in the way these are, though I’m sure I’ll catch some heated protests about that). It’s not exported in quantity, lacks a solid presence on the American bar and cocktail circuit, doesn’t often come in for mention and has no superstar brand ambassador or cocktail-slinging badass to champion its praisesmany people reading this review will likely never have tried it.

That said, I think it may be an undiscovered steal. Grenadians, to whom it’s a cultural institution, will swear by the thing and embrace anyone who speaks positively of the rum like a brother. Few will drink it neat: I do it so you don’t have to, but really, it’s not made to have that way, and that leaves it to boost a mix of some kind, like the locals who have it with a soda, juice or coconut water (when they don’t throw back shots in a rumshop, or nip at the backpocket flattie all day). The tastes are nothing to sneeze at, there’s enough raw flavour and bombast and attitude here to satisfy the desire for something serious for the rum junkie, and the bottom line is, it’s really and surprisingly good. It’s a worthy entry to the canon, and one can only hope it gets wider international acclaim. We can always use another one of these.

(#871)(83/100)


Other Notes

  • This review is based on two separate sample tastingsa mini from the 1990s and a more recent sample bottle bought from Drinks by the Dram. The tastes were similar enough to suggest the blend has stayed the same for a long period.
  • The label has remained relatively unchanged for decades. It is unknown when the rum was first introduced though.
Oct 312021
 

In the previous review I wrote about the Reunion-made Savanna HERR Blanc 57º White Rum (second batch, from 2018), and was surprised and pleased at the reaction it elicited: quite a few comments were made on various platforms, showing a really positive feeling about the rum. Today we will, as promised, go deeper into its brother rum, released in tandem with it each time one was issued, also 57% ABV, and also stuffed to the gills with an ester count that leaves the rum geek crowd with slightly trembling knees, quivering hands and clenchingwell, you get my drift.

The “57” series of rums was part of a skunk works project which the Indian ocean island distillery of Savanna initiated back in 2005 where they let their Maître de Chai off the leash without any clear directions beyond “go”. The gentleman took them at their word, messing around with every variable of the production process he couldand what came out the other end was so off the reservation that when management peeled themselves off the floor, found their voices and timorously looked around for buyers, they realized that none existed if they wanted to sell it as a rum. And so the pungent distillate was left to rest in a steel tank for over a decade, until the rise of the New Jamaicans and a renewed appreciation for high ester rums squirting raw funk from every pore showed that yes, there was indeed a market for the thing. The first edition was trotted out in the 2017 festival season, followed by this second one in 2018 with a limited run of 1500 bottles, all issued at 57% ABV (the pot still and column still versions were released concurrently).

The Jamaicans would probably sniff rather tolerantly (if not disdainfully) at an ester count of a “mere” 578.7 g/Hlpa which places the rum somewhere between the odd no-man’s land of Wedderburn (200-300) and Continental Flavoured (700-1600). And they would nod with distantly polite appreciation at a column still distillate generated from an experimental long fermentation of six days. On the face of it, they would hardly worry that their own street cred was in danger of being superseded and just on the basis of the numbers, they’re right.

Except that, not reallybecause the rum turned out to be really rather good, which is why it and its brothers have become sort of underground rumdork cult classics. Consider the nose: it was intense and sweet and tart, and started off, oddly enough, with an aroma of fresh sawdust and pencil shavings 1, combined with a freshly disinfected hospital room, iodine and pine sol. It morphed to sweet fruit infused water, redolent of watermelons and very light Thai mangoesthere were times it was almost delicate. Bags of strawberries, red grapefruit, bubble gum, kiwi fruits and green apples. Behind all that, there almost seemed to be a sort of whisky finish to the whole thing and overall, what I got was a lot of florals and a lot of fruits, and those easily shouldered aside any other subtle notes.

The palate had an equal quality, though perhaps not as complex. Here the pencil shavings took something of a back seat and just chilled out (maybe they were sulking), leaving some nice florals, ripe apples, lemons, pineapple, strawberries, grapefruit and licorice to carry the show, backed up by some cereal, cardboard and lightly musty tastes of varnish and damp tobacco. The fruitiness of the whole thing was a constant throughout, until it all came to a conclusion in a finish that was long, fruity, tartalmost sourand just intense enough for government work. Like the 57 HERR, it gained from being left alone to open up, because it didn’t do the old soldier thing and fade away, just gathered its forces and presented as solid and complex even an hour later.

So, a funny thing happened as I was tasting this Lontan 57 – I really liked it. What it lacked was some of the take-no-prisoners machismo of the pot still HERR 57, which seemed to revel in its own puissance (and afforded writers the rare opportunity to use the word “puissance”). That did not, however, mean it didn’t have some of the offbeat notes of Boomerang’s Strangé (or her perfume commercial), just that they were better controlled: it moved easily and elegantly through its paces, had a nice balance and just a few off notes. It shared and showed a similar line of descent with the HERR 57, while at all times being its own thing. This column still, molasses-based rum reminded me somewhat of Haitian clairins, even Mexican charandas, but its closest comparator might actually be another artisanal spirit we don’t get enough of yet, the oddly refined Cabo Verde grogues.

Tasting two 57s from the same yearthe HERR and the Lontanside by side, reveals their differing natures, showcases their differing origins, and the differing ways they were made. It also demonstrates that if you have a maitre de chai who takes “go” to mean “where no-one has gone before,” then with some imagination and cheerful bombast, you can make a really sterling and tasty rum of firmness, originality and serious flavour. Sort of like this one. It’s definitely a rum worth having on the shelf.

(#861)(86/100)


Other Notes

Savanna very helpfully classifies its rums using various words which tell the curious what its rums are:

  • Lontan (Grand Arôme / high ester rhums based on long fermentation times of up to 15 days, source can be either molasses or juice),
  • Creol (aged and unaged agricoles from cane juice),
  • Intense and/or Traditionnel (molasses based, occasionally finished, aged and unaged),
  • Métis (blends of agricole and molasses rums).
Oct 262021
 

The distillery of Savanna (on Reunion island in the Indian Ocean) is putting out so many collections and individual bottlings, so fast, that even something as relatively recent as this rum from 2018 has very much fallen by the wayside, recalled by few but high ester rum geeks and Savanna lovers. It suggests something of the difference between them and an independent bottler, in that there is no single strongly-visible voice that stands in for them and their wares.

I make this point because when you come down to it, this rum is very similar to the Habitation Velier HERR unaged white, and yet many will remember that one and eagerly source it because of the cachet of the Velier name, while Savanna gets lost in the shuffle of its torrent of newer releases, the passage of time and the short memories of the pubic. Geeks know about Savanna….the rank and file of the casual rum drinkers would be hard pressed to find the distillery (let alone the island) on a map.

But I suggest this is an issue for the promotion by Savanna’s own marketing and perhaps of truly curious rum fans, and the various bloggers out there. The fact of the matter is that any rum coming out of Reunion deserves a look, Savanna more than most, because of that completely badass high ester alembic pot still they have going in some shadowed corner of their distillery. Though most of their rums are column still distilled, though they produce rums from both molasses and cane juice, and even though they have Grand Arome, Creol, Metis, Lontan and Intense branded rums up to wazoo, every now and then they seem to want to go off the reservation and trot that alembic out to show off and produce a special edition just because, well, they can.

The 57 Batch 2 rum we’re looking at today is one of a pair released in early 2018, whose only distinguishing characteristics from each other are the length of fermentation (11 days for this one), the ester levels (423.4 g/Hlpa for this rum) and the still that made it (the pot still, here). In that sense, I feel the purpose of releasing the two rums (we’ll be looking at the other one in the next review) was somewhat more educational, to show people what a difference the three components could make when mixed and matched in interesting waysboth rums were released in early 2018, with an outturn of 1500 bottles and at a strength of 57º. The only thing I don’t know and remains unmentioned anywhere, was if it was juice or molasses based.

Perhaps the tasting can help, so let’s move right on to that. Nose first: short version, it’s amazingly rich and fruity. It’s very precise and crisp, with a lot of things going on at the same time: grapes, lemon zest, sugar water, watermelon, papaya, and also green apples, gooseberries and some yoghurt. There’s a nice evocation of laundry detergent, of white sheets drying outside in a snapping wind on a bright and sunlit day and a nice background of nail polish, acetones and kiwi fruits to make things interesting.

Palate, nice, more of the good stuff : lemon zest, red grapefruit, sour cherry sweets, bon bons, loads of light florals, and gives the impression of a juicy green apple crunching between the teeth. Some sweet cider and mint, quite sharp, with few musky or softening agents herewhich takes it down a peg or two for a lack of integration and balance (some will inevitably call it a crazy jumble of everything except the kitchen sink, which may not be far off), but overall, quite a hefty, piquant, pungent dram. I particularly want to draw attention to the long and lasting finish: this is fruity, a little sour, has a scent of pine needles and lemon dish detergent (this is not a bad thing, honestly) and like many high ester rums I’ve tried in the past (including the Jamaicans), gets a little bitter after a few hours in the glass, but overall, this is a minor complaintthe rum works, and how.

So there’s a lot of interesting things about this rum: the pot still distillation, the level of esters which is just about spot on, and the really fantastic taste and finish. Apparently the rum was part of an experimental series which was initiated around 2005, at a time when such aromatics were confined to the bulk rum market and destined for confectionary or perfumes. Savanna tinkered with fermentation lengths, bacterial strains, durations, stills and came up with this severely pungent hooch which I guess they simply did not know what to do with (one wonders why chucking it into a barrel was not an option, but maybe some did, who knows?). While it is unaged by all standard definitions, it rested in inert steel tanks until the world changed around it and high ester rums became a thingit is probably no coincidence that it was released in 2018, the same year as Habitation Velier’s HERR White.

There are fair bit of reviews around about the HERR 57: WhiskyFun scored Batch 1 (from 2017, same ester count and strength) 84 points the year it came out and commented wryly that it was “unknown territory” for him. Alex Sandu of the Rum Barrel (rapidly turning into one of the better review sites out there), remarked on its incredible intensity of flavour and scored it a very high 92, and even Rum Ratings is littered with a few casual fans who erratically score and either love or hate the thing, but can’t stop talking about it.

Savanna’s rums appeal to me because of their variety: molasses based or cane juice, pot still or column, long fermentations or short, bags of esters or just a sprinklingit’s like everything that they make is on one end of the spectrum or another, a binary choice for all, and no middle ground to be seen anywhere. I kind of appreciate that kind of extremism which never takes the safe average but tries to push the boundaries. Savanna makes something for just about every palate and while some succeed and some hit the wall, there are very few that are outright bad or downright boring. Here they produced a rum that will force you to have an opinionand mine, for the absence of doubt, is definitely positive. It’s a hell of a tasty rum.

(#860)(85/100)


Other notes

  • Few sites I looked at mentioned the source but both Alex and Reuben noted it as being molasses. Still checking into it.
  • 1500 bottle outturn. Four batches in total were released by 2020, each with the same ester count and strength, but different outturns (B#1 2300, B#2 1500, B#3 unknown, B#4 1400).
Oct 142021
 

“Cavalier” was once the brand name of rums released by the Antigua Distillery on the island of the same name. Even the predecessor to the famed-but-faded English Harbour 1981 25 Year Old 1 was originally a Cavalier branded rum, and a very good one, toofor its time, anyway. But somewhere in the ‘aughts the English Harbour brand was created to be the basket for more upscale, upmarket rumsstarting with the five year old and moving up in ageand the Cavalier moniker was left for the company’s “entry level” gold and white and 151 rums….which of course meant the bar scene.

There is nothing particularly exceptional about the production process here: made from molasses, fermented with a commercial strain of yeast over a period of days to a solution of 7% ABV which is then run through a columnar still and drawn off at a strength of around 90-95% ABV, tested and then barreled. In this, then, the process is more akin to Spanish heritage style rum making, where, although some aromatic compounds make it past the distillation process, the real emphasis is on the barrel strategy and wood management that make up the final product. Antigua Distillery uses charred 200-liter American ex-bourbon barrels to which a handful of oak chips are added to boost the profile and after the appropriate time (and depending on which rum is being made), the desired aged rum from selected casks is blended in a large oak vat and diluted over a period of weeks to the final, bottled result.

From the preceding details, that result is not difficult to predict: it will likely be light, slightly sweet and have some fruity elements to it, balanced off with some salt or sour. That was the way the 1981, the 10 YO, the 5 YO, even the puncheon all tasted, with greater or lesser quality (and success). And indeed, that’s what you get with the current white rum, bottled at 43%: on the nose, it’s very crisp and clean, and resembles a dialled down version of the 65% puncheon’s violence. Raspberries, red currants and strawberries provide the major fruity elements, backed up by very ripe gooseberries and watery pears, and offset by a trace of vanilla, salt, brine, olives, and some varnish.

The palate is more intriguing: dusty cardboard and decaying sheetrock, light glue, varnish. This is contrasted, as the nose had been, by much of the same fruitiness (pears, guavas, strawberry bubble gum) and saltiness (brine, anchovies, sweet soya sauce), plus a bit of vanilla. Not a whole lot beyond these primary tastes. Even the finish displays that solid simplicity: some sweet, some salt, some vegetable soup, ho hum. Overall, there’s not a whole lot going on here, and the rum is really a straightforward kind of drink, without much in the way of a subtlety of flavour, or any intensity in what you do get.

Current label design

What the rum lacks is a certain amount of heft, and this is why, to my mind, the puncheon, for all its strength, is really the better rum. The Cavalier White is aged two years, filtered to clear, and then takes its place right where it is aimed atthe back bar shelf for cheap mixers, alongside Lamb’s and Bacardi whites and all those other anonymous bland cocktail feeders. That doesn’t make it a bad rum, precisely, just an uninspiring one: a rum whose makers never cared to let off the leash, so it could be more than the sum of is age and colour.

(#858)(76/100)


Other notes

  • My mediocre assessment notwithstanding, for those whose attentions and purchases remain limited to Jamaica, Guyana, Barbados and a few favoured indies, I’d strongly recommend taking the time to try a few of Antigua’s rums, even from the starter kit. They’re familiar enough to be comforting, good enough to surprise, and different enough to warrant more attention. Their newer rums with finishes and higher proof points are particularly worth checking out.
  • The mini on which the review is based comes from the early 2000s, but I’ve been told that batch variation aside, the rum is the same to this day; just the bottle label design has changedand this is why I decided to not class it as a Rumaniacs entry. The 43% strength implies it was made for sale in Europe, not America.
Oct 042021
 

Rumaniacs Review #127 | 0855

To be clear, there remains a Westerhall White Jack rum in current production. It’s not this one. It has been suggested that it’s the same as the Jack Iron rum, just made into a white. That’s a harder call, but I doubt that too, because there’s a bit more complexity to this one than the Jack Iron where the reverse might have been expected.

In any case, this version has been discontinued. Even by 2015 when The Fat Rum Pirate penned one of the only reviews of this 70% white Grenadian overproof, it had already undergone reformulation and rebranding that led to a sexier bottle and a one-degree proof reduction in strength. The current stylish ice-blue-and-white bottle is rated 69%, and it’s not a stretch to suggest that this was done to go head to head with the much better known and well-regarded Clarke’s Court White Overproof or Rivers Antoine white popskulls which were also at that strength, and perhaps also to steal a point or two of market share the pack leader, the Wray and Nephew 63% version (although good luck with that, ‘cause in my view they had and have nothing to worry about). Then again, it might also have been to make it more easily transportable on airlines ferrying tourists in and out, who often cap their spirit strength allowances at 70% ABV.

Old and new variants of the White Jack. The one reviewed here is the bottle on the left.

That said, it’s useful to know that Westerhall in Grenada is no longer a distillery: though a distillery did exist since the mid-1800s, it was all about the bulk export marketWesterhall’s own brand, Rum Sipper Strong, was created to service the islanders’ demand only in the early 1970s. It took another decade and a half or so, before the Westerhall Plantation Rum 1 was formulated specifically for exporthowever, the sales couldn’t have been strong enough to justify the distillery, because by 1996 Westerhall ceased distillation completely and started buying bulk rum itself (mostly from Trinidad’s Angostura), leaving its distillery to rustit was destroyed by Hurricane Ivan in 2004 and the ruins can be seen to this day on the grounds

ColourWhite (from filtration)

AgeUnknown; suggested to be unaged but I doubt itlike many early white rums were, it’s likely lightly aged, a year or so, and then filtered to clarity (unaged rum is already clear).

Strength 70% ABV

NoseInitially there’s a certain heavy meatiness, like yeasty bread dipped into a thick split pea soup; salt, brine, olives, fresh bell peppers. Also citrus and herbs, grass, sugar waterthere’s an element of cane juice here that is completely unexpected. Surprisingly it develops very nicely, with some estery background notes and sharp fruitiness of strawberries and bananas.

PalateVery intense, unsurprising at the strength. Nuts, cream, butter, quite creamy, and tasting both of sweet and salt; lemon zest, apples, bananas, red currants and some spicescumin and cardamom. There’s more but the strength kind of eviscerates any subtler notes and this is what you’re left with

FinishYou wouldn’t think there’s more than a hot last of spicy fumes, but actually, it’s not bad: toast and cream cheese, chives, olives which gradually transmutes into a nice sweetness of green grapes, bananas and some other indeterminate fruits.

ThoughtsNo competitor to the more aggressive, individualistic, funkier and all-out better J. Wray. It’s a column-still, barely-aged rum, with all that implies, and strong enough to cure all that ails you (from a broken heart to your stalled jalopy, it’s rumoured) — and it’s surprising that as much taste has come through as it has. Not entirely a bad rum, just not one of much real character, and best for its intended purpose, a mix of some kind.

(78/100)

Jun 142021
 

William Hinton from Madeira is not a name to conjure with in the annals of rum, but this is not the first time they have come up for mentiontheir distillery produced the Engenho Novo da Madeira rum that Rum Nation released with some fanfare back in 2017. The following year the company of Engenho Novo, Hinton’s new incarnation (and not to be confused with Engenhos do Norte, producer of the “970 Agricola”) released some rums for themselves, and we’ll be looking at these over the next week or so.

Hinton classify their rums into three tiers: (1) the exclusive single casks, which are blends of 6YO “new Hinton” rums and 25 YO “old Hinton” rums from before the shutdown in 1986 (see below) which are then finished in various other barrels like wine or whisky or what have you; (2) the premium range which consists of two rums, an award winning 6 YO and a high proof white; and (3) the bartenders’ mixes, for general audiences, which their website refers to, in an odd turn of phrase, as a “service rum.” One of that final category is the white rum we’re examining today.

The white is a cane juice agricolea term which Madeira has a right to usebut it is not unaged. While the site does not specifically say so, I was told it’s under a year, around six months, in French oak casks 1. It is bottled at 40%, column still, so nothing “serious”. It’s made fit for purpose, that’s all.

Unfortunately that purpose seems to be to put me to sleep. Dare I say it is underwhelming? It is a soft and extremely light white rum with very little in the way of an aromas at all. It’s delicate, flowery and admittedly very cleanand one has to seriously pay attention to make out some flowers, dill, herbs, grass, sugar water and wet moss (!!), before it disappears like a summer zephyr you barely sensed in the first place

The palate is better, and remains light and clean. It has a queer sort of dusty aroma to it, like old library books stored in long disused storage room. That gradually goes away and is replaced with a dry taste of cheerios, and some fruits. Almonds and a curiously faint whiff of vanilla. I read somewhere that this white is made to service a ponchaa very old cocktail from Portugal’s great seafaring days invented to combat scurvy (rum plus sugar plus lemon juice, and some honey) — not so much to replace Bacardi Superior … though you could not imagine them being displeased if it did. Drinking it neat is probably a nonstarter since it’s so wispy, and of course there’s not much of a finish (at 40% I wasn’t looking for one). Briefly fruity and floral, a quick whiff of herbs, and it’s gone.

Although it has some very brief tastes and aromas that I suppose derive from the minimal ageing (before the results of that process got filtered right back out again), the white displays little that would make it stand out. In fact, while demonstrably being an agricole, it hardly tastes like one at all. It’s what I’m beginning to refer to more and more often as a “cruise-ship white”, a kind of all-encompassing milquetoast rum whose every character has been bleached and out so its only remaining function is to deliver a shot of bland alcohol (like, say, vodka) into a mixed drink for those who don’t know or don’t care (or both).

That said, honesty compels me to admit that there was some interesting stuff in the wings, sensed but not seen, a trace only, perhaps only waiting to emerge at the proper time, but alas, not enough to save it. The premium series probably address such deficiencies, and if so, it was a smart move to separate the generalized cocktail fodder (which this is) from a more upscale and dangerous version aimed at more masochistic folks who’ll try anything once. If you want to know the real potential of Hinton’s white rum, don’t stop and waste time dawdling with this one, go straight for the 69% and be prepared to have your socks blown off. Unless you like soft and easy whites, I’d walk away from this one.

(#829)(75/100)


Background & History

It’s long been noted that sugar cane migrated from Indonesia to India to the Mediterranean, and continued its westward march by being cultivated on Madeira by the first half of the 15th century. From there it jumped to the New World, but sugar remained a stable and very profitable cash crop in Madeira and the primary engine of the island’s economy for two hundred years. At that point, with Brazil and other Portuguese colonies becoming the main sources of sugar, the focus of Madeira switched to wine, for which it became renowned (sugar cane production continued, just at a reduced level).

The British took some involvement in the island in the 1800s, which led to several inflows of their citizens, some of whom stayedone of these was William Hinton, a businessman who arrived in 1838 and started the eponymous company seven years later. First a sugar factory was constructed and a distillery was addedthese were large and technologically advanced and allowed Engenho Hinton to become the largest sugar processor on the island, as well as the largest rum maker (though I’m not sure what rums they actually did produce) by the 1920s.

Unfortunately, by the 1970s and 1980s as sugar production became more and more industrialized and global, more cheaply produced sugar from Brazil and India and elsewhere cut into Hinton’s sales (they were part of a regulated EEC industry, so low-cost labour was not an option), and by 1986 the factory and distillery closed and the facilities were mothballedthe website gives no reasons for the closure, so I’m making an educated guess here, as well as assuming they did not sell off or otherwise dispose of what bean counters like me like to refer to asplant”.

It was restarted by Hinton’s heirs in 2006 as Engenho Novo de Madeira with a column still and using Madeira sugar cane: here again there is scanty information on where this sugar cane comes from, their own property or bought from others. Whatever the source, the practice of using rendered sugar cane juice (”honey”) continued and notes from a brochure I have state that the column still was one restored in 1969 and again in 2007, suggesting that when the distillery closed, its equipment remained intact and in place.


 

Apr 042021
 

Back in 2019 before the world changed, I was fortunate enough (and for the first time ever), to get a “blogger” badge at the Berlin Rumfest. This did not, of course, class with the far cooler “Exhibitor” or “Judge” badge that others ostentatiously wore front and center. Nor did it come with any kind of perks: I did not get let in free; it conferred no free samples or extra goodies; I was not plied with hats, shirts, glasses, and the thing absolutely did not give free entrance to master classes and seminars. In fact, it was so small and drab it could almost be overlooked altogether. Yet I was inordinately proud that I had one, and preened to all and sundry until I was brought down to earth by (who else?) The Little Caner, who asked in that ego-deflating manner he has perfected from his old age of fourteen, what it was good for.

In fine, just one thing: it allowed me to get in one hour earlier than everyone else, and since I usually try to arrive at the opening bell, this was a godsend, because it meant I could talk to some of the busier booth people without a crowd, before they got distracted. So there I was at 11a.m. on a sunny Sunday morning looking for old friends and new ones, and spotted Benoit Bail over at the Saint James stand. He was talking with Marc Sassier (the resident oenologist who is in charge of production at Saint James on Martinique) — I wandered over to say hello, and we started talking about white rhums, of which three examples were on the tabletop.

Now, I had tried that shudderingly powerful 60º colourless Hammer of Thor that was the Coeur de Chauffe earlier that year and Marc allowed it was definitely deserving of all the plaudits (it was a non-AOC pot-still white, unusual for Martinique). “But you should try the other two as well,” he said, pointing to the bottles. My eye went first to the frosted bottle of the 50% Fleur de Canne, and he suggested I try it after the 40% red-lettered version. “Forget the Imperial name,” he told me, “This rhum is the original, just watered down for the bartenders circuit. Good to start you off.”

“So, not a sipping rum?” I asked

Everyone laughed. “They are all sipping rums to someone,” Marc smiled, and he and Benoit courteously left me to try the soft white rhum.

And indeed, I enjoyed the nose immenselyit had a nice lemony and herbal opening, like rain on freshly mown grass on a hot clear day. You could almost smell the sunlight. It had all the hallmarks of a really well made agricole rhum: herbs, dill, parsley and a trace of coriander; crisp cucumbers in sweet apple cider, with a red sweet pepper dropped in for kick. A lovely, clean aroma of a natural product.

I looked up from my note-taking. “All the usual?” I called over. “Cane juice, crushing within 48 hours of harvest, quick fermentation, creole still?

Marc looked highly amused. “It would not have the “AOC” on the label without it,” he pointed out. And of course he was right: that appellation is very strict and fiercely adhered toSaint James would hardly mess around with it. “Just checking,” I said, glad he wasn’t offendedmaybe he knew me well enough from my writing to understand why I’d ask the question. He went back to his conversation, and I went back to my tasting.

I liked the palate, but here the softening to 40% and its more uncouth nature worked against it, and it lacked something of the finesse I expect from a well-made white. Now, the grassy, tangy freshness of the nose carried overit was just weak and lacked the assertiveness that would make a statement and allow the flavours to pop. That said, there was some roughness in the notes of lime, bitters, tart fruits, sugar cane sap and green apples which was evident on the neat pour, and it was quickly over. The finish was as crisp and short, and as sharp as Mrs. Caner’s criticisms of my many failingsbut it must be said that many of the aromas of the nosetart apples, grass, dill, lemongrasscarry through. “It’s quite an experience,” I remarked later to Benoit and Mark, when we were discussing the rhums.

Saint James has a range of what some generously refer to as “starter” or “cocktail” rums. The Imperial Blanc, the first of these, retails for around €20, and is succeeded up the price and value chain by the Royal Blanc Agricole (50º, also red lettered label), then the blue-letter variation of the Rhum Blanc Agricole 55º and the rather more upscale frosted bottle of the Fleur de Canne (50º) which is sort of a special edition white, the last of the column-still unaged blancs before the Coeur de Chauffe blows them all into next week.

I’ve tried quite a few of these whites from the company, and the thing is, what impresses about the Imperial is its cost benefit ratioit tastes well and noses even better for the first and cheapest rhum in that lineup. The profile is reasonably good, isn’t strong enough to offend or frighten, and provides most of what is required of a low-level intro to unaged agricoles. I wouldn’t go so far as to say it makes a great Ti’ punchyou need to go to 50º for that to happen, and Clement and Damoiseau provide stiff competition as wellbut its very good at providing a flavourful jolt to whatever you feel like adding it to, even at standard strength. So while I wouldn’t say it’s a key rum of any kind, it certainly is tailor made for bars, and for anyone of lean purse who wants to start working on his knowledge of the blanc side.

(#810)(80/100)

Mar 082021
 

La Rhumerie de Chamarel, that Mauritius outfit we last saw when I reviewed their 44% pot-still white, doesn’t sit on its laurels with a self satisfied smirk and think it has achieved something. Not at all. In point of fact it has a couple more whites, both cane juice derived and distilled on their Barbet columnar still: one at 42º (the “Classic 42”) for cocktails like a mojito, and the other delivering a sharper 52º and clearly meant for the islanders’ own beloved Ti-punch.

Chamarel distillery is situated in a small valley in the south west of Mauritius, cultivates its own sugarcane, and has a history on the island going back centuries. The distillery takes the title of a small nearby village named after a Frenchman who lived there around 1800 and owned most of the land upon which the village now rests. The area has had long-lived plantations growing pineapples and sugar cane, and a very long history of distilling its own back-country hooch for local consumption, much like the grogues of Cape Verde or the clairins of Haiti..

After 2006, when rum production was finally legalized (previously all cane had to be made into sugar by law), it began to emerge from the shadows, to become something the world started paying attention to. It’s no coincidence that it was in 2008, at a time of weakening demand and reduced EU subsidies and a time of renewed interest in rum, that the owners of the Beachcomber Hotel chain (New Mauritius Hotels, one of the largest companies in Mauritius), created their new distillery on a 400-hectare estate.

The sugar cane is grown onsite and cut without pre-burning between July and December. The harvest is transported directly to the distillery and the crushed sugarcane juice filtered and taken to steel tanks for fermentation after which the wash is run through a copper pot still (for one of their white rums), or the two-column 24-plate still they call an alembic (for aged and other white rums). In all cases the rums are left post-distillation in inert stainless steel vats for three months (or more) before being transferred to ageing barrels of various kinds, or released as white rums, or further processed into spiced variations. In this case the classic is slowly reduced to 52% ABV over six months.

What comes out the other end and is released in a bottle smart enough to sport a doctorate from Cambridge, is a sleek stunner of a rum with a cosh in its back pocket. It’s an intense and crisply fiery taste bomb, and my Lord, was there a lot going on under its crinolinea hot combo of wax, olives, brine and sugar water, acetone and paint thinner, which vied with a veritable smorgasbord of light and watery fruit for the dominance of the nose: guavas, pears, Thai mangoes, watermelon and guavas with a touch of pineapple and strawberry infused water. Slightly sweet, salty and sour, a really distinctive, slightly-addled nose. It’s sharp to smell, yet it’s the sharpness of clear and crisp aromas rather than any deficiency of youth and poor cuts such as too often mars young rums subsequently marketed as cocktail fodder: this thing, on the contrary, smells like you could take it to dinner at the Ritz.

Having already triedand felt somewhat let down bythe restrained, near-lethargic nature of the Chamarel pot still white, I wasn’t looking for anything particularly “serious” when it came to how it tasted, aside from, perhaps, a bit of extra jolt from the higher proof point. I was happy to be disappointed: it was a firm and solid rhum on all fronts, both deep and sharp at the same time, laden with vegetals, wet grass, green apples, grapes, citrus, vanilla, pineapple and a mischievous hint of cider to shake things up. Waiting a bit and then coming back to it, I noted a crisp melange of lemon, thyme, biryani spices, marzipan, more light and tart fruits, some unsweetened yoghurt and even the creamy back end of white chocolate and almonds. It ended up closing the show with a last joyous and furiously spinning sense of fruit, citrus, pepper and a very hot green tea gurgling its way down.

Personally I have a thing for pot still hoochthey tend to have more oomph, more get-up-and-go, more pizzazz, better tastes. There’s more character in them, and they cheerfully exude a kind of muscular, addled taste-set that is usually entertaining and often off the scale. The Jamaicans and Guyanese have shown what can be done when you take that to the extreme. But on the other side of the world there’s this little number coming off a small column, and I have to say, I liked it even more than its pot still sibling, which may be the extra proof or the still itself, who knows.

The Premium Classic was simply a rhum that invigorated, and was hugely fun to try without any attempt to be “serious” or “important”. And that’s a good thing here, I think, because it allows us to relax and just go with it. Now, a lot of us drink rums just to get hammered, start a convo, have a good timeand if we don’t like it we chuck it away, or into a mix and any weakness is shrugged off by saying “others will like it” or “it’s not meant for sipping.” Meh. For me, either it works or it doesn’t and this onefrenetic, alcoholic and cheerfully unapologeticdoes its thing so well, that the day I tried it I looked at the guy at the booth doing the talk and the pour and laughed in sheer delight, didn’t say a word and just held out my glass for more. I haven’t heard much about this company or this rum since then, but I sure hope that gent remembers how much I liked his company’s product.

(#807)(85/100)


Other notes

  • Although this is a rum (or rhum) deriving from cane juice, Mauritius does not have the right to call its products agricoles, and I follow the practise in my naming and description..
Feb 222021
 

Rumaniacs Review #124 | 0803

There were several varieties of the standard white Havana Club mixer: strengths varied from 37.5% to 40%, the labels changed from saying “El Ron de Cuba” to “Mix Freely” and in the early 2000s this old workhorse of the bartending scene, which had been in existence at least since the 1970s and produced all over the world, was finally retired, to be replaced by the Anejo Blanco.

From the label design I’m hazarding a guess mine came from the early 1990s (it lacks the pictures of the 1996 and 1997 medals it won that were added later) but as it was part of a collection from much earlier and the design changes were stable for long periods, it may be from the late eighties as well (the HC sun began to be coloured red in the early 1980s which sets an earliest possible dating for the bottle). As far as I know it was a column still product aged for no more than 18 months, filtered to white and made in Cuba.

ColourWhite

Strength – 40%

NoseVery light, fragrant and delicate. Sugar water, coconut shavings (and actual coconut water), watery pears. A touch of light vanilla, watermelon and cucumbers, and an almost industrial sort of aroma to it that is supposed to double for “alcohol,” I guess, but feels too much like raw spirit to me. Without practice this could come off as a serious no-nose kind of rum.

PalateMeh. Unadventurous. Watery alcohol. Pears, cucumbers in light brine, vanilla and sugar water depending how often one returns to the glass. Completely inoffensive and easy, which in this case means no effort required, since there’s almost nothing to taste and no effort is needed. Even the final touch of lemon zest doesn’t really save it.

FinishShort, faint and undistinguished, complete non-starter. By the time you think to ask “Where’s the finish?” it’s already all over.

ThoughtsBy today’s standards, this venerable white is unimpressive. Current Havana Club variants like the 3YO Anejo Blanco or the Verde are slightly more taste-driven on their own account, and have a life over and beyond the cocktail circuit since they possess a smidgen of individual character. This is too much of a backgrounder, too anonymous, to appeal.

Note however, that it is completely consistent with its purpose which was to liven up a mojito or a daiquiri, not to appear on one of my lists of white rums (here and here) that stand tall alone. At the time, this was what such blancos were made for and what made them sell. That this one fails by today’s more exacting standards for white rums, is hardly its fault. We changed, not it.

(74/100)


A picture of some of the silver dry series over the decades, from the FB site HC Sammlung Hamburg

Feb 012021
 

Although the Rhum Rhum PMG is essentially a rhum made at Bielle distillery on Guadeloupe, it uses a Mueller still imported there by Luca Gargano when he envisioned producing a new (or very old) type of rhum agricole, back in 2005. He wanted to try making a double distilled rhum hearkening back to the pre-creole-still days, and provide a profile like that of a Pére Labat pot still rhum he had once been impressed with and never forgot.

Co-opting Gianni Capovilla into his scheme (at the time Capovilla was creating a reputation for himself playing around with brandy, grappa and eau de vie in Italy), the two made Marie Galante a second home for themselves as they brought their plan to fruition with Dominic Thierry, the owner of Bielle. “We used fresh, undiluted cane juice provided by the Bielle mills and then subjected it to a long fermentation in small 30hl steel cuvees, before double distilling it in two copper stills through a bain-marie (a water bath, or double boiler).” And in 2006 the first rhum came off the new still.

Although the plan was always to sell white (unaged) rhum, some was also laid away to age and the aged portion turned into the “Liberation” series in later years. The white was a constant, however, and remains on sale to this daythis orange-labelled edition was 56% ABV and I believe it is always released together with a green-labelled version at 41% ABV for gentler souls. It doesn’t seem to have been marked off by year in any way, and as far as I am aware production methodology remains consistent year in and year out.

What the rhum does, then, is mark an interesting departure from the regular run of rhum agricoles which usually have a single pass through a creole column: here it has a longer fermentation time, and two runs through a pot still. I would never dream of dissing the French islands’ blancsthey are often amazing drinks stuffed with squirming ferrets of flavourbut I gotta tell you, this thing is a quiet stunner that more than holds its own.

Nosing it immediately suggests a different kind of profile from the sweet grassy herbals of a true blanc. This is more like a Paranubes, or a clairinit starts with that same wax and brine and olives and sweet hot dog relish, as if daring you to chuck it away; it calms down to more earthy flavours of black bread, salt butter, cream cheese, and a nice vegetable soup spiced up with a sweet soya sauce; then it gets pleasantly, crisply sweetfennel, cane juice, citrus, lemon grass, and nice tart green apples. Quite a series of aromas to work through, not something to be hurried if you can spare the time.

On the palate the brininess (which would have been off-putting here, I think) retreats and it becomes somewhat warmer. At first the slight sour of a Korean chili sauce is evident, and a sweet-salt soya dunked into a soup with too much ginger and too many carrots. But this is just the first sip or twoonce one acclimatizes, other more traditional tastes that any agricole lover would recognize come out of hiding: citrus (limes); cane juice; green grapes and apples; cloves, rosemary and even a hint of firm yellow mangoes of the sort West Indians love with salt and chili pepper. The rhum remains fresh and bright and not sharp at all, just exceedingly complex, with a lot of different layers chasing themselves up and down and around your tongue, before it finally fades away with closing notes of cardamom, papaya, mangoes, cucumbers in vinegar, swank and lime juice. It’s crisp and clean throughout, and the balance is really superb.

From the description I’m giving, it’s clear that I like this rhum, a lot. I think it mixes up the raw animal ferocity of a more primitive cane juice rhum with the crisp and clear precision of a Martinique blanc, while just barely holding the damn thing on a leash, and yeah, I enjoyed it immensely. I do however, wonder about its accessibility and acceptance given the price, which is around $90 in the US. It varies around the world and on Rum Auctioneer it averaged out around £70 (crazy, since Master of Malt have it for £48), which is problematic when one considers all the other very good blancs out there retailing for less.

For people into their cocktails and who love white rums with real character, I would suggest it’s the bees knees, however. It’s got great complexity, loads of flavour and is made at right angles to more popular and better known whites that aren’t as “difficult”. Yet at the same time it respects the traditions of rhum making; and it tastes amazing. It might not appeal to those now getting into the white rhum subcultureat least, not yetbut perhaps once in a while when there’s a bit of extra coin rattling around in the pockets, it’ll be worth it to splurge on this distinctive and original white rhum which gets far too little press. It may yet turn out to be that undiscovered gem we’re all look for, even if it’s not quite underpriced.

(#798)(86/100)


Other notes

  • Quotes and production details taken from Nomadi tra i Barrili by Luca Gargano © 2019 Velier Spa.
  • The PMG stands for Pour Marie Galante“For Marie Galante”.
  • Tarquin Underspoon in her very readable (and positive) reddit review, comments on the price (a “craft tax”) as well and suggests alternatives if it is felt to be too steep.
Dec 302020
 

Hampden gets so many kudos these days from its relationship with Velierthe slick marketing, the yellow boxes, the Endemic Bird series, the great tastes, the sheer range of them allthat to some extent it seems like Worthy Park is the poor red haired stepchild of the glint in the milkman’s eye, running behind dem Big Boy picking up footprints. Yet Worthy Park is no stranger to really good rums of its own, also pot still made, and clearly distinguishable to one who loves the New Jamaicans. They are not just any Jamaicansthey’re Worthy Park, dammit. They have no special relationship with anyone, and don’t really want (or need) one.

For a long time, until around 2005, Worthy Park was either closed or distilling rum for bulk export, but in that year they restarted distilling on their double retort pot still and in 2013 Luca Gargano, the boss of Velier, came on a tour of Jamaica and took note. By 2016 when he released the first series of the Habitation Velier line (using 2015 distillates) he was able to convince WP to provide him with three rums, and in 2017 he got three more. This one was a special edition of sorts from that second set, using an extended fermentation periodthree months! – to develop a higher ester count than usual (597.3 g/hLpa, the label boasts). It was issued as an unaged 57% white, and let me tell you, it takes its place proudly among the pantheon of such rums with no apology whatsoever.

I make that statement with no expectation of a refutation. The rum doesn’t just leap out of the bottle to amaze and astonish, it detonates, as if the Good Lord hisself just gave vent to a biblical flatus. You inhale rotting fruit, rubber tyres and banana skins, a pile of warm sweet garbage left to decompose in the topical sun after being half burnt and then extinguished by a short rain. It mixes up the smell of sweet dark overripe cherries with the peculiar aroma of the ink in a fountain pen. It’s musty, it’s mucky, it’s thick with sweet Indian spices, possesses a clear burn that shouldn’t be pleasant but is, and it may still, after all this time, be one of the most original rums you’ve tried this side of next week. When you catch your breath after a long sniff, that’s the sort of feeling you’re left with.

Oh and it’s clear that WP and their master blender aren’t satisfied with just having a certifiable aroma that would make a DOK (and the Caner) weep, but are intent on amping up the juice to “12”. The rum is hot-snot and steel-solid, with the salty and oily notes of a pot still hooch going full blast. There’s the taste of wax, turpentine, salt, gherkins, sweet thick soya sauce, and if this doesn’t stretch your imagination too far, petrol and burnt rubber mixed with the sugar water. Enough? “No, mon,” you can hear them say as they tweak it some more, “Dis ting still too small.” And it is, because when you wait, you also get brine, sweet red olives, paprika, pineapple, ripe mangoes, soursop, all sweetness and salt and fruits, leading to a near explosive conclusion that leaves the taste buds gasping. Bags of fruit and salt and spices are left on the nose, the tongue, the memory and with its strength and clear, glittering power, it would be no exaggeration to remark that this is a rum which dark alleyways are afraid to have walk down it.

The rum displays all the attributes that made the estate’s name after 2016 when they started supplying their rums to others and began bottling their own. It’s a rum that’s astonishingly stuffed with tastes from all over the map, not always in harmony but in a sort of cheerful screaming chaos that shouldn’t workexcept that it does. More sensory impressions are expended here than in any rum of recent memory (and I remember the TECA) and all this in an unaged rum. It’s simply amazing.

If you want to know why I’m so enthusiastic, well, it’s because I think it really is that good. But also, in a time of timid mediocrity where too many rum makers (like those Panamanians I was riffing about last week) are afraid to take a chance, I like ambitious rum makers who go for broke, who litter rum blogs, rumfest floors and traumatized palates with the detritus of their failures, who leave their outlines in the walls they run into (and through) at top speed. I like their ambition, their guts, their utter lack of fear, the complete surrender to curiosity and the willingness to go down any damned experimentative rabbit hole they please. I don’t score this in the nineties, but God, I do admire itgive me a rum that bites off more than it can chew, any time, over milquetoast low-strength yawn-through that won’t even try gumming it.

(#790)(86/100)


Other notes

  • Outturn unknown.
  • The Habitation Velier WP 2017 “151” edition was also a WPE and from this same batch (the ester counts are the same).
  • In the marqueWPEthe WP is self explanatory, and the “E” stands for “Ester”
Dec 142020
 

Rumaniacs Review #122 | 0785

The original Basel-based trading house behind this long-surviving rum was formed in 1889 by Jules Fiechter and Peter Bataglia, who dealt with cognac and rum under the trading enterprise of (what else?) Fiechter & Bataglia. In 1898 Bataglia moved back to France, and a new partner named Georges Schmidt bought in and the company was renamed with an equal lack of imagination to Fiechter & Schmidt and concerned itself with wines and cognac. The first world war nearly bankrupted them, but they survived, and in the interwar years with the relaxation of border controls and tariffs, F&S sought to buy and distribute Jamaican rums (this was a time when in Central Europe rum verschnitt was quite popularit was a neutral beet alcohol doped with high ester Jamaican rum for kick) but did not want to go through Britain, and so went directly to Jamaica to source it.

In 1929 the Rum Company Kingston was founded under the direction of Rudolf Waeckerlin-Fiechter (Jules’s brother-in-law) in order to guarantee the selection of raw materials as well as ground the entire production process of the rum in Jamaica. The actual recipe of Coruba up to that time remained secret (Appleton and Hampden were considered as prime sources); and expansion of sales continued to around Europe, the Middle East, Singapore, Australia and New Zealand. In 1962, wanting to remove themselves from Jamaica and its political issues, the island portion of the brand was sold to Wray & Nephew, with the blending and bottling for Europe and other regions remaining in Basel. In 1993 Coruba was sold to the Haecky Group, and in 2012, it got passed on yet again, this time to Campari (which is also Appleton’s parent), which is where it currently remains.

What this long intro makes clear, then, is that the white rum we have here dates back from when the Swiss concern was still the maker of record, and my own (private) opinion is that it was likely a rum for airports, airlines and cheap hotel minibarssort of a 1970s version of today’s supermarket rums. I can’t say any of the previous two rums I tried from the companythe “Dark” in 2010 and the “Cigar” in 2013particularly enthused me, and the company’s blended and filtered white rums pre-dating the Age are similarly too bland, for the most part, to be of anything but historical interesteven if it was, as the label remarks, “Aged in the West Indies.”

ColourWhite

Strength – 40% ABV

NoseCaramel, vanilla, acetones, marzipan, and light white fruits on the edge of spoiling. This makes it intriguing but it’s too weak to make any kind of serious statement, even at 40% ABV, and reminds me of a slightly beefed-up Dry Cane white, though just as uninspiring when compared against today’s more serious rums.

PalateLemon peel, pears, fingernail polish, very light, almost wispy. Vanilla and cloves. Almost all the more assertive scents like acetones and heavier fruits stay with the nose and don’t make it to the taste. Really not much moreand the dryness advertised on the label is nothing of the kind. It’s essentially a white mixer a la Bacardi, with even less character.

FinishShort, sweet and light, vanishing fast. Some lemon peel, a touch of alcohol-ness and a fruit nor two, mostly watery.

ThoughtsIt terms itself “extra-light, extra-dry”. The first half is true. Still, it’s 40% and has a nice soft mouthfeel to it, and if the ephemeral nature of the profiles fails to excite, at least it’s painless, even sort of pleasant. It clearly appealed to the palates of yesteryear, who were perfectly happy to dunk it into a mix like a Cuba Libre, which is likely the only place it ever really resided, and where it should always be left.

(72/100)

Dec 092020
 

In commenting on the two-country blend of the Veneragua, Dwayne Stewart, a long time correspondent of mine, asked rather tartly whether another such blend by the Compagnie could be named Jamados. It was a funny, if apropos remark, and then my thought went in another direction, and I commented that “I think [such a] blend’s finer aspects will be lost on [most]. They could dissect the Veritas down to the ground, but not this one.”

It’s a measure of the rise of Barbados and the New Jamaicans that nobody reading that will ask what I’m talking about or what “Veritas” is. Three near-hallowed points of the rumcompass intersected to make it: Barbados’s renowned Foursquare distillery, which provided a blend of unaged Coffey still and 2 YO pot still rums for their part; and Hampden out of Jamaica chipped in with some unaged OWH pot still juice to provide some kick. Since those two distilleries were involved, it will come as even less of a surprise that Luca Gargano who is associated privately and commercially with both, probably had a hand with the conceptual thinking behind it, and Velier, his company, is the European importer.

To be honest, I’ve never been entirely won over by multi-country blends which seek to bring out the best of more than one terroire by mixing things up. Ocean’s rum took that to extremes and fell rather flat (I thought), the Compagnie des Indes’s blends are not always to my taste (though they sell gangbusters), the SBS Brazil-Barbados was mehmy feeling is that blends work better when they concentrate on one aspect of their home, not try to have several international citizens cohabitate under one cork. Veritasit is known as Probitas in the USA for copyright / trademark reasonsmay just be an exception that proves the rule (and true Navy rums are another).

Because, nosing it, it is clear that it is quite an interesting rum, even though it’s not really made for the sipping cognoscenti but for the cocktail crowd. The Hampden aromas of pot still funk dominate the initial nosewith glue, furniture polish, wax, acetone and ummm, oversweet garbage (which is not as bad as it sounds believe me) — it’s just that they don’t hit you over the head, and remain nicely restrained. They give way to crackers, cereals and a fruity mix of pineapples, strawberries, bubble gum, and then, like a violent storm passing by, the whole thing relaxes into vanilla, creme brulee, caramel, lemon meringue pie and some nice pine tarts.

The balance on the tongue underscores this zen of these six different aspects: aged and unaged, pot and column, Barbados and Jamaican, and the flavours come like that gent in Hemingway’s The Sun Also Rises went broke: gradually, then suddenly, all at once. It’s sweet with funk and fruits and bubble gum, has a crisp sort of snap to it, not too much, and moves around the tasting wheel from creamy tartness of yoghurt, salara and sweet pastries, to a delicate citrus line of lemon peel, and then to caramel and vanilla, coconut shavings, bananas. The finish is a bit short and in contrast to the assertive scents and tastes, somewhat weak (ginger, tart fruits, some vanilla), but I think that’s okay: the rum is assembled to be a seriouseven premiumcocktail mix, to make a bitchin’ daiquiri. It’s not for the sipper, though for my money, it does pretty okay there too.

In fine, it’s a really good “in the middle” rum, one of the better ones I’ve had. The strength of 47% is near perfect for what it is: stronger might have been too sharp and overpowering, while a weaker proof would have allowed the notes to dissipate too quickly. It’s hard to miss the Jamaican influence, and indeed it is a low-ester rum as dampened down by the Bajan component at the back end, and it works well for that.

When it really comes down to it, the only thing I didn’t care for is the name. It’s not that I wanted to see “Jamados” or “Bamaica” on a label (one shudders at the mere idea) but I thought “Veritas” was just being a little too hamfisted with respect to taking a jab at Plantation in the ongoing feud with Maison Ferrand (the statement of “unsullied by sophistic dosage” pointed there). As it turned out, my opinion was not entirely justified, as Richard Seale noted in a comment to to me that… “It was intended to reflect the simple nature of the rumfree of (added) colour, sugar or anything else including at that time even addition from wood. The original idea was for it to be 100% unaged. In the end, when I swapped in aged pot for unaged, it was just markedly better and just ‘worked’ for me in the way the 100% unaged did not.So for sure there was more than I thought at the back of this title.

Still“Truth” is what the word translates into, just as the US name “Probitas” signifies honesty, and uprightness. And the truth is that the distilleries involved in the making of this bartender’s delight are so famed for these standards that they don’t need to even make a point of it any longertheir own names echo with the stern eloquence of their quality already. The rum exists. It’s good, it speaks for itself, it’s popular. And that’s really all it needs to do. Everything else follows from there.

(#784)(84/100)


Other notes

  • Part of the blend is lightly aged, hence the colour. I’m okay with calling it a white.
  • The barrel-and-shield on the label represents the organization known asThe Guardians of Rumwhich is a loose confederation of producers and influencers who promote honesty in production, labelling and disclosure of and about rums.
Nov 302020
 

It says “rum” on the label, but for all intents and purposes we should be calling it rhum. Chamarel made it out of cane juice on the island of Mauritius, and it’s an easy-going, sweet-smelling, good-tempered cane juice rhum that got wrung out of a pot still on the island and somehow didn’t turn into some foul-smelling, cantankerous harridan in the process. That’s probably deliberate, because had they done so, while it might have enthused the fanboys of unaged white lightning made in the backwoods, it might also cost a sale or two among the less adventurously minded.

Suffice to say, the rhum derives from cane that is grown and harvested on their estate, crushed within the day and the juice fermented for around 36 hours; then it’s run twice through Chamarel’s small (20 hL) copper pot stills and that’s about it. Into the bottle with you, at a workmanlike 44%, white as water. It presents demurely and innocentlynothing to see here, folks, move along.

What comes out of it and into your glass is, to say the least, surprising. You know me, I like those feral white rums north of 60% that barely contain their untamed ferocity and wild screaming tastes, and strut around thumping their chests like King Kong in a glass. This one isn’t anything like that. It’s warm and firm, with a sort gentle complexity rising to the nose: brine, olives, wax, swank, and watery fruit like pears and white guavas. There’s a nice snap of sugar cane juice here, coconut water, vanilla, and a bagful of fruits that aren’t aggrieved and pissed off so much as resigned to just chilling out.

On the tongue it gets crisper, clearer: which is good in its own way, yet creates other problems, the most notable of which is that it becomes evident that there are just a few clean tastes here, and that’s all. Light vanilla, cereals, nuts, almonds and chocolate, developing gradually into some acidic yellow fruits (unripe mangoes, pears, apricots) and a subtle line of citrus that could have been stronger. It’s pleasant and easy to drink, and the finish is short and breezyfruits and vanilla and some white chocolatewith nothing substantially new to add.

Overall, it’s a perfectly nice drink, yet I’m left vaguely dissatisfied, since it started so well and then just kind of dribbled away into an anonymity from which I felt the pot still and lack of ageing should have saved it. Was it perhaps too well tended and planed away to appeal to the masses? Maybe.

So, no, this isn’t Rumzilla, or a King Kong of the blancs. But with some effort it might get close to that big bad boy, because you can sense the potential, were it to be stronger and babied less in the cuts, allowed to have its head to go (no pun intended) a little ape. Then it could be, at the very least, the Son of Kong. In a nice little perfume box. I could completely live with that.

(#781)(79/100)


Other Notes

La Rhumerie de Chamarel, located in a small valley in the south west of Mauritius, cultivates its own sugarcane, and has a history on the island going back centuries. The distillery takes the title of a small nearby village named after a Frenchman who lived there around 1800 and owned most of the land upon which the village now rests. The area has had long-lived plantations growing pineapples and sugar cane, and in 2008 the owners of the Beachcomber Hotel chain (New Mauritius Hotels, one of the largest companies in Mauritius), created the new distillery on their estate of 400 hectares, at a time of weakening demand and reduced EU subsidies. Rum really started taking off in post 2006 when production was legalizedpreviously all sugar cane had to be processed into sugar by law.

The sugar cane is grown onsite and cut without pre-burning between July and December. The harvest is transported directly to the distillery and the crushed sugarcane juice filtered and taken to steel tanks for fermentation after which the wash is run through a copper Barbet-type plate still (for white rums), or the two-column 24-plate still they call an alembic (for aged and other rums). In all cases the rums are left post-distillation in inert stainless steel vats for three months before being transferred to ageing barrels of various kinds, or released as white rums, or further processed into spiced variations.

Oct 262020
 

It doesn’t say so, but A1710’s rhum “Brute,” stuffed into a bottle at a rip snorting 66%, is another example of a mini-terroire called a parcellairea single small section of an estate, like, oh the UF30E or the similar A1710 54.5% edition that was also issued in the year this was, 2017. There are a few of these micro-terroire rhums floating around and while still uncommon, do show an interesting new direction for the rum world. Though, for obvious reasons I don’t see them as becoming mass market products any time soonmore like exactingly made small batch artisanal rhums in the true sense, marketed to enthusiasts and connoisseurs.

To do that, however, depends on more than just slick marketing. The product actually has to taste good, be seen as out of the ordinary, and be able to showcase some small aspect of its company’s ethos and desire for quality. It’s got to be special. So far, I’ve seen nothing from A1710 that would do anything except lend support to that thesis, because the “Brute” is definitely one of the best white rhums around, even at that formidable strength.

The canes used to make this rum all come from a single plot cultivated by a Mr. Paul Octave, with several varietals: black cane, yellow cane and Pen Epi Lèt. (More delicate and less robust than the hybrids which are cultivated for large-scale productions, these three types of canes are supposedly quite juicy). The cane juice is fermented for around five days, run through a creole 7-plate copper column still affectionately named “La Belle Aline”, is non-AOC compliant, and as far as I know, rested for some time but not aged or filtered or reduced in strength, resulting in 2,286 bottles of a 66% beefcake for the 2017 edition, all individually numbered.

The results of all that micro-management are amazing.The nose, fierce and hot, lunges out of the bottle right away, hardly needs resting, and is immediately redolent of brine, olives, sugar water,and wax, combined with lemony botes (love those), the dustiness of cereal and the odd note of sweet green peas smothered in sour cream (go figure). Secondary aromas of fresh cane sap, grass and sweet sugar water mixed with light fruits (pears, guavas, watermelons) soothe the abused nose once it settles down.

It’s the taste that’s the real star of the show, the way this huge strength is tamed and made almost palatable. Yes it’s hot and spicy, but there’s a sort of smooth creaminess to the texture that permits it to be had neat and the high proof almost forgotten. There’s salt and wax and light glue as before, combined with a sweeter note of marshmallows, light white fruits and it’s reminiscent of a watery fruit infusion to be had on a hot day on a tropical beach somewhere. There are other tastes of lychees, flowers, more fruits (heavier ones), cane sap, herbs (mint, perhaps a touch of sage and basil), but these dance around the central tastes and lend support rather than shouldering their way to the forefront, and the entire experience is really quite good, moving smoothly, almost sedately, inro a long, spicy and fruity finish that somehow preserves both strength and delicacy.

I really enjoyed the 54.5% La Perle, and scored it well, but the Brute is a cut even above that. It’s a rum made by one guy on one parcel on one island and has a richness of aroma and flavour that it would seem almost a sin to put it in a barrel. The real money in the rum world is in utra-old rums made by proud houses who reach back in time for barrels left to age for decades by generations past. A1710 have shown that a brand new outfit, not adhering to a production standard of any kind, not even ageing what they come up with and simply releasing a rhum like this almost straight off the still, can provide us with something truly remarkable for an astoundingly affordable price. For me, it’s worth every penny.

(#772)(88/100)


Other notes

Some historical background on A1710 is in the original La Perle review, adapted here:

A1710 was created in 2016 as a micro-distillery for Habitation Le Simon (not to be confused with the distillery of Simon, though they’re neighbors), which rubs shoulders with Clement on the mid eastern side of Martinique. The estate’s roots go back to 1710 when the founder, Jean Assier, arrived on the island (hence the “A” in the title) and founded the sugar plantation, which seems to have been family owned and operated as a sugar estate ever since. Yves Assier de Pompignan, the 50-year-old who created the brand and founded the distillery in 2016, first made a career in stationery and office supplies before accepting his True Calling, perhaps channelling the family heritage — a great-grandfather owned the current factory of Saint-James, a grandfather owned of rum brand, his father is a cane agronomist and he has connections with the Hayot family as well.

Sep 272020
 

It’s peculiar how little information there is on Smatt’s that isn’t all razzamatazz and overhyped positive posturing meant to move cases. Almost nobody has written anything of consequence about it, there’s no review of credibility out there, while the product website is a cringeworthy mass of spouting verbiage long on gushing praise and short on anything we might actually want to know. When you’re relegated to furtively checking out Rumratings and Difford’s to at least see what drinkers are saying, well, you know you’ve got an issue.

Smatt is, according to those sources I’ve managed to check, a small-batch, boutique, Jamaican blended rum of pot and column still distillate, launched in the early 2010s. Which distillery? Unclear and unconfirmed, though it’s likely to be made by one of the companies under the NRJ banner, given the involvement of Derrick Dunn as the master blender (he started working at Innswood Distillery where he maintains an office, and is the master blender for Monymusk, the house rum of NRJ). The rum is filtered to white, released at 40% and is marketed in upscale establishments in the UK and various duty free emporia (and some online shops), which may be why it consistently maintains a low profile and is relatively unknown, as these are not places where rum geekery is in plentiful supply.

Normally, such a rum wouldn’t interest me much, but with the massive reputations the New Jamaicans have been building for themselves, it made me curious so I grudgingly parted with some coin to get a sample. That was the right decision, because this thing turned out to be less an undiscovered steal than a low-rent Jamaican wannabe for those who don’t care about and can’t tell one Jamaican rum from another, know Appleton and stop there. The rum takes great care not to go beyond such vanilla illusions, since originality is not its forte and it takes inoffensive pleasing-the-sipper as its highest goal.

Consider the aromas coming off it: there’s a touch of sweet acid funkiness and herbssweet pickles, pineapple, strawberry bubblegum mixed in with some brine, white pepper and cereals. To some extent, you can sense bananas and oranges starting to go off, and it becomes more fruity after five minutes or sowithin the limitations imposed by the filtration and that low strengthbut not rich, not striking, not something you’d remember by the time you set the glass down.

The palate is, in a word, weak, and it raises the question of why it was filtered at all given that it was already quite delicate as a factor of the standard proof. It tasted clean, very very light, and pleasantly warm, sure. And there were pleasing, soft flavours of coconut shavings, candy, caramel, light molasses. And even some fruits, light and watery and white, like pears and ripe guavas and sugar water. Just not enough of them, or of anything else. It therefore comes as no surprise that the finish is short and sugary and sweet, a touch fruity, a little dry, and disappears in a flash

Once I drank the thing, checked my notes and assessed my opinions, I came to the conclusion that while the nose does say “Jamaican”real quietit then gets completely addled and loses its way on the palate and finish and ends up as something rather anonymous. It’s not as if there was that much there to begin with at 40%, and to filter it into insensibility and flatness, to tamp down the exuberance of what an island rum can be, completely misses the point of the Jamaican rum landscape.

Smatt’s modest self-praise of being one of the finest rums ever produced (“Considered by many as the world’s best tasting rum”) can be completely disregarded. I guess that letting it stand on its merits didn’t scream “excellence!” loud enough for the marketing folks, who clearly have at best a tangential acquaintance with rum (or truth, for that matter) but a real good sense of over-the-top adjectives. But what they’re doing by saying such things is purloining the trappings and cred of some serious, real Jamaican rum, stripping them down and selling for parts. Smatt’s is no advertisement for the island or its traditions, and while I completely accept I come at my snark from a long background of trying whites from all points of the compass (and have come to prefer strong, growly and original) that’s no excuse for Smatt’s to come out with a bland and boring rum that doesn’t even do us the favour of letting us know what it really is, while shamelessly bloviating about all the things it isn’t. Why, it’s positively Trumpian.

(#765)(78/100)


Other Notes

  • Honesty compels me to let you know that in 2015 Forbes named this as one of eight rums you should try. In 2020, the Caner is telling you it really isn’t.
  • I don’t care about the story of the pirate the rum was supposedly named after, and simply note it for completeness here.
  • Age is unknown. I’d suggest it’s a few years old but that’s a guess based on taste and price.
Sep 142020
 

It’s perhaps unfair that only with the emergence of the 2016 HERR 10 YO and the LMDW 60th Anniversary white in the same year, that the distillery of Savanna on Reunion began to pick up some serious street cred. I think it’s one of those under-the-radar distilleries that produces some of the best rums in the world, but it always and only seems to be some special limited edition like the Cuvee Maison Blanche, or a “serious” third party bottling (e.g. from Habitation Velier, Rum Nation or Wild Parrot) that gets people’s ears to prick up. And it’s then that you hear the stealthy movement of wallets in pockets as people slink into a shop, furtively fork over their cash, and never speak of their purchase for fear the prices might go ape before they get a chance to buy everything in sight.

Such focus on seemingly special bottlings ignores a lot of what Savanna actually produces. Starting around 2013 or so, in line with the emerging trend of own-distillery bottlings (as opposed to bulk sales abroad) done by well-known Caribbean island distilleries, they took the unheralded and almost unacknowledged lead in constantly producing all sorts of small not-quite-limited batches, for years and years (the 5 year old and 7 year old “Intense” rums were examples of that). And, as I’ve observed before, it’s good to remember that Savanna’s rums span an enormous stylistic range of both cane juice rhums and molasses based ones, single barrel and blends, standard strength and full proof, and underneath all of those are rums like the seemingly basic Lontan White 40% rum we’re looking at today.

The word “Lontan” is difficult to pin downin Haitian Creole, it means “long” and “long ago” while in old French it was “lointain” and meant “distant” and “far off”, and neither explains why Savanna picked it (though many establishments around the island use it in their names as well, so perhaps it’s an analogue to the english “Ye Olde…”). Anyway, aside from the traditional, creol, Intense and Metis ranges of rums (to which have now been added several others) there is this Lontan seriesthese are all variations of Grand Arôme rums, finished or not, aged or not, full-proof or not, which are distinguished by a longer fermentation period and a higher ester count than usual, making them enormously flavourful.

Does that work, here? Not as much as I’d likethe strength is partly responsible for that, making it seem somewhat one-dimensional. The nose gentle and clean, some brine and olives, pineapple, watermelon, green apples and a touch of herbs, yet overall the smell of it lacks something of an agricole rhum’s crispness, or an unaged molasses rum’s complexity, and if there are more esters than normal here, they’re doing a good job of remaining undercover. It actually reminds me more of a slightly aged cachaca than anything else.

It’s an easy rum to drink neat, by the way, because the 40% does not savage your tonsils the way a full proof would. On that level, it works quite nicely. But that same weakness makes flavours faint and hard to come to grips with. So while there are some subtle notes of sugar water, anise, vanilla, mint, coffee (a dulce de leche, if you will) and cumin, they lack spark and verve, and you have to strain hard to pick them up….hardly the point of a drink like this. Since the finish just follows on from therefaint, breathy and <poof> it’s goneabout the best one can say is that at least it’s not a bland nothing. You retain the soft memory of fruits, pineapple, cumin, vanilla, and then the whole thing is done.

Ultimately then, this is almost a starter or (at best) a mid-tier rum, clocking in at €35 or so in Europe. I have often bugled my liking for brutish whites that channel the primitive licks of full strength rums made in the old style for generations without caring about modern technology, but this isn’t one of them. That said, it has more in its jock than the bland anonymous filtered whites that are the staple of bars the world over, howeverso if you eschew full-proof ester-squirting whites and prefer something a bit more toned down and easy on both the palate and the wallet, then this one is definitely one you couldand probably shouldtake a longer look at than I did.

(#760)(77/100)


Other Notes

  • Column still rum, deriving from molasses (hence theTraditonnelon the label)
  • For a more in depth discussion of “Grand Arôme” see the Wonk’s article.
  • As before, many thanks and a hat tip to Nico Rumlover for the sample