
The Dzama 6 year old rum from the island of Madagascar sits between the modest 3 and 5 year old rums, rubs shoulders with an 8 YO, and looks up to the more exclusive 10 YO and 15 YO expressions; the company has been busy expanding the range since I first tried their 3 year old back in 2014. Unsurprisingly, the local market share of the company’s spirits is a massive 60% or so – they make a bit of everything alcoholic and are a very diversified drinks conglomerate – their prime market remains Madagascar itself with exports to Europe, some states of the USA and Canada. That said, it has never quite caught on with the rum drinking crowd the way the rhums of the French Caribbean islands, or Mauritius or Reunion have.
That might result from the appearance of vanilla and other spices in the flavour profile, though the makers deny any additives on any but the clearly marked spiced variations of the line (like the Vanilla). Company founding legends state that the original genesis of the cane was in the small northwestern island of Nosy-be where supposedly the oils and perfumes of the various botanicals to be found there (vanilla, cloves, pepper are often cited) leach from their roots into the soil and are intermixed with the cane plants’ own root systems, into their stems, and thence to the ultimate distillate. I’m no chemist or botanist, but one could just as easily wonder why similar processes aren’t observed on the spice island (Grenada) for example.
That spiced profile was evident on the 3 year old and I marked it down for that (as did the Fat Rum Pirate when he looked at it some time later), thinking it too dominant. It’s much less evident here, and in fact, this was almost a completely different rum. It smelled of rubber, varnish and acetones, and was quite light at 45% ABV. It had aromas of rotten bananas, fleshy fruits, and going-off apricots, mangoes and pears. That admittedly sounds rather off-putting (I assure you it really isn’t), and what quite a few people hate about such rums, we reviewers like to call it “pleasant” and “character-filled.” In fairness, I remember thinking it reminded me of a low rent Jamaican, but lacking their complete unconcern for the funk you were getting – it was, perhaps, more well-behaved.
The palate was thick, rich and sweet, even in comparison the the 3YO which showed no modesty with such aspects itself but while stronger, had also been paradoxically easier. Here we were regaled with bananas, cherries in syrup, brown sugar, and a sort of smorgasbord of fruitiness – some tart, some just soft and mushy – and creaminess of greek yogurt sprinkled with cinnamon and cloves. Disappointingly, the finish did nothing much except lock the door and walk off, throwing a few notes of cloves, sugar, cherries, peaches and syrup behind. Not a stellar finish after the intriguing beginning.
Whether Lucien Fohine — who founded the Vidzar, the owning company in 1980 — was right about the way local plants’ aromas came into the final distillate, or whether they catered to local palates by goosing the juice a tad, the fact is that the rum is a bit too sweet and a bit too overdone, like a nouveaux riche showing off new furs and new bling. It’s not precisely overkill, more like a loud drunk regaling a joint with loud and boring sports stories you’re not interested in – it’s distracting, even off-putting and makes the enjoyment less.
That said, it’s not precisely a bad rum either. It’s a bit like a Bacardi Gold mixing it up with a Diplo Res Ex, or some other such tasty workhorse that can be used for a number of different purposes, even a neat sip – the relatively low strength and the aforementioned tastes help there. But for someone who knows his rums it’s a bit of a let down, and while it’s certainly pleasant as it is — cocktail gurus and professional mixologists could probably find good things to do with it — I think I’d rather spring for the upscale aged versions that have more character and less of those distracting flavours.
(#791)(82/100)
Other Notes
- The 10 YO and 3 YO reviews provide some historical background of the company, if this unusual distillery piques your curiosity.
- Dave Russell of the Rum Gallery made similar observations on the notes of spices attending the flavour (of the Cuvee Noire expression) even though the company insisted this was not added.

Or so the story-teller in me supposes. Because all jokes and anecdotes aside, what this is, is a rum made to order. 
Rumaniacs Review #122 | 0785



When it really comes down to it, the only thing I didn’t care for is the name. It’s not that I wanted to see “Jamados” or “Bamaica” on a label (one shudders at the mere idea) but I thought “Veritas” was just being a little too hamfisted with respect to taking a jab at Plantation in the ongoing feud with Maison Ferrand (the statement of “unsullied by sophistic dosage” pointed there). As it turned out, my opinion was not entirely justified, as Richard Seale noted in a comment to to me that… “It was intended to reflect the simple nature of the rum – free of (added) colour, sugar or anything else including at that time even addition from wood. The original idea was for it to be 100% unaged. In the end, when I swapped in aged pot for unaged, it was just markedly better and just ‘worked’ for me in the way the 100% unaged did not.” So for sure there was more than I thought at the back of this title.

By the time this rum was released in 2014, things were already slowing down for Velier in its ability to select original, unusual and amazing rums from DDLs warehouses, and of course it’s common knowledge now that 2014 was in fact the last year they did so. The previous chairman, Yesu Persaud, had retired that year and the arrangement with Velier was discontinued as DDL’s new Rare Collection was issued (in early 2016) to supplant them.
The nose had been so stuffed with stuff (so to speak) that the palate had a hard time keeping up. The strength was excellent for what it was, powerful without sharpness, firm without bite. But the whole presented as somewhat more bitter than expected, with the taste of oak chips, of cinchona bark, or the antimalarial pills I had dosed on for my working years in the bush. Thankfully this receded, and gave ground to cumin, coffee, dark chocolate, coca cola, bags of licorice (of course), prunes and burnt sugar (and I 
Rum Nation’s own 
Bristol, I think, came pretty close with this relatively soft 46% Demerara. The easier strength may have been the right decision because it calmed down what would otherwise have been quite a seriously sharp and even bitter nose. That nose opened with rubber and plasticine and a hot glue gun smoking away on the freshly sanded wooden workbench. There were pencil shavings, a trace of oaky bitterness, caramel, toffee, vanilla and slowly a firm series of crisp fruity notes came to the fore: green apples, raisins, grapes, apples, pears, and then a surprisingly delicate herbal touch of thyme, mint, and basil. 
Colour – Gold brown

Normally, such a rum wouldn’t interest me much, but with the massive reputations the New Jamaicans have been building for themselves, it made me curious so I grudgingly parted with some coin to get a sample. That was the right decision, because this thing turned out to be less an undiscovered steal than a low-rent Jamaican wannabe for those who don’t care about and can’t tell one Jamaican rum from another, know Appleton and stop there. The rum takes great care not to go beyond such vanilla illusions, since originality is not its forte and it takes inoffensive pleasing-the-sipper as its highest goal. 



Watson’s Trawler rum, bottled at 40% is another sprig off that branch of British Caribbean blends, budding off the enormous tree of rums the empire produced. The company, according to Anne Watson (granddaughter of the founder), was formed in the late 1940s in Aberdeen, sold at some point to the Chivas Group, and since 1996 the brand is owned by Ian McLeod distillers (home of Sheep Dip and Glengoyne whiskies). It remains a simple, easy to drink and affordable nip, a casual drink, and should be approached in precisely that spirit, not as something with pretensions of grandeur.
It’s in that simplicity, I argue, lies much of Watson’s strength and enduring appeal — “an honest and loyal rum” opined
Rumaniacs Review #120 | 0757
Colour – Gold
Rumaniacs Review #119 | 0756
Colour – Dark gold
Rumaniacs Review #118 | 0755
Colour – Mahogany
As for the taste when sipped, “uninspiring” might be the kindest word to apply. It’s so light as to be nonexistent, and just seemed so…
That provided, let’s get right into it then, nose forward. It’s warm but indistinct, which is to say, it’s a blended melange of several things — molasses, coffee (like 

This makes it a spiced or flavoured rum, and it’s at pains to demonstrate that: the extras added to the rum make themselves felt right from the beginning. The thin and vapid nose stinks of vanilla, so much so that the bit of mint, sugar water and light florals and fruits (the only things that can be picked out from underneath that nasal blanket), easily gets batted aside (and that’s saying something for a rum bottled at 40%). It’s a delicate, weak little sniff, without much going on. Except of course for vanilla.
The Rum Nation Panama 2009 edition exists in a peculiar place of my mind, since it’s the unavailable, long-gone predecessor of the
That was the smell, but what did it taste like? Eighteen years in a barrel must, after all, show its traces. To some extent, yes: again,