Recapping some background for William Hinton — it is a Madeira based distillery with antecedents as far back as 1845; at one point, in the 1920s, it was the largest sugar factory on the island if not in Europe – but in 1986 it ceased operations for two decades, 1, and was then restarted in 2006 under the name Engenho Novo da Madeira, still making branded rum under the Hinton banner. They make their own rums as well as exporting bulk elsewhere, which is how Fabio Rossi picked a few up for his Rare Rums collection back in 2017.
The company has three tiers of rum quality, with the lowest level being considered basic backbar “service” rums for mixing: there are three of these, from a 40% white we looked at in #829, a 9 months aged, and one that’s three years old. That 40% white was a flaccid agricole that could conceivably put a drinker to sleep out of simple boredom, but things get a lot more jazzed up and a whole lot more interesting with the premium or “Limited” level white (labelled as “Natural”). Neatly put, the two classes of rums generally and the two whites in particular, are night and day.
Some the stats of the two whites in the classes are the same – column still, cane juice origin…they are both agricoles. Fermented for 2-3 days with wild yeast (the other was 24 hours), and then run through that old refurbished column still that had been decommissioned (but kept) from the original estate at Funchal (Engenho do Torreão) when things shut down in 1986. And then, as if dissatisfied with this nod at tradition, they released the premium version without any ageing at all (unlike the “service” white which had been aged and then filtered back to transparency). It was also left at full strength, which is a serious attention grabbing 69%, enough to make the glass tremble, just a bit.
That combination of zero ageing and high strength made the Edição Limitada blanco very much like some of those savage white rums I’ve written about here and here. And that’s a good thing – too often, when a company releases two rums of the same production process but differing proofs, it’s like all they do is take the little guy, chuck it on the photocopier and pressed “enlarge”. Not here. Oh no. Here, it’s a different rum altogether.
The nose, for example, is best described as “serious” – an animal packing heat and loaded for bear: it starts with salt, brine, olives, wax, rubber, polish, and yet, the whole time it feels clear — fierce, yes, but clear nevertheless — and almost aromatic, not weighed down with too little frantically trying to do too much. A bit fruity, herbal to a fault, particularly mint, dill, sage and touch of thyme. There are some citrus notes and a warm kind of vegetal smell that suggests a spicy tom yum soup with quite a few mean-looking pimentos cruising around in it.
I particularly want to call attention to the palate, which is as good or better than that nose, because that thing happily does a tramping stomping goose step right across the tongue and delivers oodles of flavour: it’s like a sweeter version of the Paranubes, with rubber, salt, raisins and a cornucopia of almost ripe and fleshy fruits that remain hard and tart. The taste is herbal (thyme and dill again), and also sports olives, vanilla, unsweetened yoghurt, and a trace of almost apologetic mint to go with the fruity heat. The finish is excellent — long and salty, loads of spices and herbs, and a very peculiar back note of minerals and ashes. These don’t detract from it, but they are odd to notice at all and I guess they are there to remind you not to take it for granted.
The rhum, in short, is amazing. It upends several notions of how good a white can be and for my money gives Wray & Nephew 63% White Overproof some real competition in that category and even exceeds the Rivers Royale 69% out of Grenada, though they are different in their construction and don’t taste the quite same. The flavours are hot and spicy and there’s lots of them, yet they never get in each other’s way and are well balanced, complex to a fault and good for any purpose you might wish to put it.
What this all leaves us with, then, is an agricole rhum that is powerful, herbal, floral and all round tasteful. It’s quality is in fact such a jump up from the “Service” white that I really must suggest you try the more premium rums, and this one, only after exploring the cheaper variants. Because if you do it the other way round you’ll really not want to have that much to do with the lesser parts of Hinton’s overall range. The Limitada excites that kind of admiration, and happily, it deserves every bit of it.
(#830)(86/100)
Other Notes
- The rum is issued in lots (or batches), by year, and all front labels tell you which one it is (here it’s Lot #1 of 2017), though not how many lots in that year. Each such batch is 500 bottles or so — hence the “Limitada” in the name — and both this and the bottle number is mentioned on the back label.
Still, this 57% ABV grand arôme, which was released in 2016 for La Maison Du Whisky’s 60th Anniversary (they went into partnership with Velier the following year and formed LM&V), seemed at pains to make the point yet again. In this case, it clearly wanted to channel a cachaca duking it out with a DOK, for it nosed pretty much like they were having a serious disagreement: vegetables and oversweet fruits decomposing on a hot day in a market someplace tropical; herbs, wet grass, sweet pickles, hot dog relish (I know what this sounds like!); sugar water; iodine, papaya, strawberries; wax, brine and cucumbers in a light pimento-soaked vinegar. I mean, seriously, does that remind you of any rum you’ve ever tried? I both liked it and wondered where the rum was hiding.
Depaz’s 45% rhum blanc agricole is not one of these uber-exclusive, limited-edition craft whites that uber-dorks are frothing over. But the quality and taste of even this standard white shows exactly how good the 
La Rhumerie de Chamarel, that Mauritius outfit we last saw when I reviewed their 44% pot-still white, doesn’t sit on its laurels with a self satisfied smirk and think it has achieved something. Not at all. In point of fact it has a couple more whites, both cane juice derived and distilled on their 
Personally I have a thing for pot still hooch – they tend to have more oomph, more get-up-and-go, more pizzazz, better tastes. There’s more character in them, and they cheerfully exude a kind of muscular, addled taste-set that is usually entertaining and often off the scale. The Jamaicans and Guyanese have shown what can be done when you take that to the extreme. But on the other side of the world there’s this little number coming off a small column, and I have to say, I liked it even more than its pot still sibling, which may be the extra proof or the still itself, who knows. 
Although the plan was always to sell white (unaged) rhum, some was also laid away to age and the aged portion turned into the “Liberation” series in later years. The white was a constant, however, and remains on sale to this day – this orange-labelled edition was 56% ABV and I believe it is always released together with a green-labelled version at 41% ABV for gentler souls. It doesn’t seem to have been marked off by year in any way, and as far as I am aware production methodology remains consistent year in and year out.
From the description I’m giving, it’s clear that I like this rhum, a lot. I think it mixes up the raw animal ferocity of a more primitive cane juice rhum with the crisp and clear precision of a Martinique blanc, while just barely holding the damn thing on a leash, and yeah, I enjoyed it immensely. I do however, wonder about its accessibility and acceptance given the price, which is around $90 in the US. It varies around the world and on Rum Auctioneer it averaged out around £70 (crazy, since 
In an ever more competitive market – and that includes French island agricoles – every chance is used to create a niche that can be exploited with first-mover advantages. Some of the agricole makers, I’ve been told, chafe under the strict limitations of the AOC which they privately complain limits their innovation, but I chose to doubt this: not only there some amazing rhums coming out the French West Indies within the appellation, but they are completely free to move outside it (as 
Hampden gets so many kudos these days from its relationship with 
The rum displays all the attributes that made the estate’s name after 2016 when they started supplying their rums to others and began bottling their own. It’s a rum that’s astonishingly stuffed with tastes from all over the map, not always in harmony but in a sort of cheerful screaming chaos that shouldn’t work…except that it does. More sensory impressions are expended here than in any rum of recent memory (and I remember 
The results of all that micro-management are amazing.The nose, fierce and hot, lunges out of the bottle right away, hardly needs resting, and is immediately redolent of brine, olives, sugar water,and wax, combined with lemony botes (love those), the dustiness of cereal and the odd note of sweet green peas smothered in sour cream (go figure). Secondary aromas of fresh cane sap, grass and sweet sugar water mixed with light fruits (pears, guavas, watermelons) soothe the abused nose once it settles down.
The word “Lontan” is difficult to pin down – in Haitian Creole, it means “long” and “long ago” while in old French it was “lointain” and meant “distant” and “far off”, and neither explains why Savanna picked it (though many establishments around the island use it in their names as well, so perhaps it’s an analogue to the english “Ye Olde…”). Anyway, aside from the traditional, creol, Intense and Metis ranges of rums (to which have now been added several others) there is this Lontan series – these are all variations of Grand Arôme rums, finished or not, aged or not, full-proof or not, which are distinguished by a longer fermentation period and a higher ester count than usual, making them enormously flavourful.
So let’s spare some time to look at this rather unique white rum released by Habitation Velier, one whose brown bottle is bolted to a near-dyslexia-inducing name only a rum geek or still-maker could possibly love. And let me tell you, unaged or not, it really is a monster truck of tastes and flavours and issued at precisely the right strength for what it attempts to do.
Evaluating a rum like this requires some thinking, because there are both familiar and odd elements to the entire experience. It reminds me of 
The Cor Cor “Green”, cousin to the 
Given Japan has several rums which have made these pages (
The Cor Cor Red was more generous on the palate than the nose, and as with many Japanese rums I’ve tried, it’s quite distinctive. The tastes were somewhat offbase when smelled, yet came together nicely when tasted. Most of what we might deem “traditional notes” — like nougat, or toffee, caramel, molasses, wine, dark fruits, that kind of thing — were absent; and while their (now closed) website rather honestly remarked back in 2017 that it was not for everyone, I would merely suggest that this real enjoyment is probably more for someone (a) interested in Asian rums (b) looking for something new and (c) who is cognizant of local cuisine and spirits profiles, which infuse the makers’ designs here. One of the reasons the rum tastes as it does, is because the master blender used to work for one of the awamori makers on Okinawa (it is a spirit akin to Shochu), and wanted to apply the methods of make to rum as well. No doubt some of the taste profile he preferred bled over into the final product as well.
The rhum presents as warm rather than hot or sharp, so relatively tame to sniff, and this continues on to the palate. There a certain sweetness, light and clear, that is more pronounced in the initial sips, and the citrus notes are more noticeable, as are the brine and slight rottenness. What’s most distinct is the emergent strain of ouzo, of licorice (mostly absent from the nose until after it opens up a bit) … but fortunately this doesn’t take over, integrating reasonably well with tastes of clear bubble gum and strawberry soda pop that round out the crisp profile. Finish is medium long, dry, sweet, warm Guavas and white fruits and watery pears mingle with oranges and citrus peel and a slight dusting of salt, and that’s just about the whole story.
