It’s a peculiarity of the sheer volume of rums that cross my desk, my glass and my glottis, that I get to taste rums some people would give their left butt cheek for, while at the same time juice that is enormously well known, talked about, popular and been tried by many….gets missed.
One of these is the Don Q series of rums out of Puerto Rico made by the Serrallés family who, like Old Facundo, hailed from Catalonia and came to Puerto Rico in around 1820. In the 1830s they established a sugar plantation on the outskirts of Ponce in South-Central Puerto Rico and in a short time became very successful, exporting sugar to the US, France and the UK; in 1865 they started to manufacture rum on a pot still brought over from France (see “other notes” below), though the various brands they produced were short lived and not really big sellers. In response to that, in 1932 they launched the Don Q brand as a way of breaking into the more premium sector, as well as expanding local market share, followed by new distillation apparatus installed in 1935 (one imagines the pot still was marginalized after this, if not discontinued entirely). The rums of the line proved to be enormously popular, overtaking Bacardi which was seen as a foreign brand and not as refined.
These days it is considered the best selling rum in its home turf, exported all over the world, and the recipe remains consistent with the original developed so long ago. In the current environment where unadulterated rums get a lot of praise, it also grabs brownie points for having none itself.
Technical details: distilled on a column still, 40% ABV, gold colour, no additives. According to their website, the Gran Añejo “contains rums aged between 9 and 12 years, and solera rums aged up to 50 years” which means that by accepted parlance it’s a blend, 9 years old.
Given it’s a column still low proof, I would expect it to be a light sort of experience to smell, and indeed it was – so much so that it took real effort to disassemble. The nose was almighty peculiar to start, redolent of charcoal, burnt wood, ashes, an overdone ox turning on a spit (seriously). I don’t know if that was intentional, just that it took me somewhat off balance; still, it developed nicely – gradually aromas of rotting bananas, overripe fleshy fruit, and even a little brine, combined with a delicate hint of orange peel.
The palate was pleasant and easy to sip, quite solid for the living room strength. Here notes of caramel, vanilla, lemon peel, apples, molasses and treacle abounded, nicely balanced. It was velvety, but also dry, vaguely sweet with some brine and well-polished leather. What it lacked was force and emphasis, though that was to be expected, and the finish sort of limped along past the tape, providing closing notes of vanilla, nutmeg and pineapple, all very soft and light, nothing for the rum junkie to write home about, really. It’s soft and easy-going, overall.

For my money this is something of a low-rent Havana Club. Given that the main markets for Don Q are the US, Mexico and Spain (it’s exported to many more, of course), it stands to reason that over-aggressive high-ester profile and a Brobdingnagian strength are not on the cards — that’s not the Catalan style of rum-making brought over to the new world, or preferred in those markets: That may guarantee it solid sales and great word of mouth where it sells, but I’m not sure it guarantees it future sales in places where there is already a surfeit of such rums, or where something with more character is the norm.
The Don Q, for all its understated quality and its audience in other parts of the world, demonstrates why I moved away from Spanish/Latin American column still rums. They lack oomph and emphasis. They’re too easy, and too light (for me), require little effort and are no challenge to come to grips with. It may have taken years to come around to trying it, but now, having done so, I can’t honestly say that an amazing undiscovered gem has been missed out on.
(#601)(81/100)
Other notes
According to the company website, the still brought over from France in 1865 was a pot still, though this is odd given France’s love affair with the columns back then; but Tristan Stephenson’s 2018 book “The Curious Bartender’s Rum Revolution” mentions it as being a 5-tray columnar still. If I ever track the discrepancy down, I’ll amend this section of the post.
Rumaniacs Review #091 | 0598
Technical details are murky. All right, they’re practically non-existent. I think it’s a filtered column still rum, diluted down to standard strength, but lack definitive proof – that’s just my experience and taste buds talking, so if you know better, drop a line. No notes on ageing – however, in spite of one reference I dug up which noted it as unaged, I think it probably was, just a bit.
All that said, there isn’t much on the company website about the technical details regarding the 3 year old we’re looking at today. It’s a column still rum, unadded-to, aged in oak barrels, and my sample clocked in at 52%, which I think is an amazing strength for a rum so young – most producers tend to stick with the tried-and-true 40-43% (for tax and export purposes) when starting out, but not these guys.
That’s not to say that in this case the 










To be honest, the initial nose reminds me rather more of a Guyanese Uitvlugt, which, given the still of origin, may not be too far out to lunch. Still, consider the aromas: they were powerful yet light and very clear – caramel and pancake syrup mixed with brine, vegetable soup, and bags of fruits like raspberries, strawberries, red currants. Wrapped up within all that was vanilla, cinnamon, cloves, cumin, and light citrus peel. Honestly, the assembly was so good that it took effort to remember it was bottled at a hefty 66% (and wasn’t from Uitvlugt).

The pattern repeated itself as I tasted it, starting off sharp, uncouth, jagged, raw…and underneath all that was some real quality. There were caramel, salty cashews, marshmallows, brown sugar (

And that creates a rum of uncommon docility. In fact, it’s close to being the cheshire cat of rums, so vaguely does it present itself. The soft silky nose was a watery insignificant blend of faint nothingness. Sugar water – faint; cucumbers – faint; cane juice – faint; citrus zest – faint (in fact here I suspect the lemon was merely waved rather gravely over the barrels before being thrown away); some cumin, and it’s possible that some molasses zipped past my nose, too fast to be appreciated. 


Anyway, here’s what it was like. The nose of the Ilha da Madeira fell somewhere in the middle of the line separating a bored “meh” from a more disbelieving “holy-crap!”. It was a light melange of a playful sprite-like aroma mixed in with more serious brine and olives, a little sweet, and delicate – flowers, sugar water, grass, pears, guavas, mint, some marzipan. You could sense something darker underneath – cigarette tar, acetones – but these never came forward, and were content to be hinted at, not driven home with a sledge. Not really a brother to that fierce Jamaican brawler, more like a cousin, a closer relative to the 
I’ll provide some more background detail in the Other Notes below, but for the moment let’s just read off the fact sheet for the rum which is very helpfully provided on the Rare Rums website and on the bottle label itself. This is a cane juice distillate and can therefore be classed as an agricole-style rhum; distilled 2009 and the four barrel outturn from a column still was aged in Madeira casks, providing 570 bottles in 2017, with a strength of 52%.
In the last decade, several major divides have fissured the rum world in ways that would have seemed inconceivable in the early 2000s: these were and are cask strength (or full-proof) versus “standard proof” (40-43%); pure rums that are unadded-to versus those that have additives or are spiced up; tropical ageing against continental; blended rums versus single barrel expressions – and for the purpose of this review, the development and emergence of unmessed-with, unfiltered, unaged white rums, which in the French West Indies are called