
The actual title of this rhum is Chamarel Pure Sugar Cane Juice 2014 4 YO Rum, but Mauritius doesn’t have license to use the term “agricole” the way Martinique, Guadeloupe, Reunion and Madeira do. And while some new producers from the Far East and America seem to have no problem casually appropriating a name that is supposedly restricted to only those four locations, we know that Luca Gargano of Velier, whose brainchild these Indian rums are, would never countenance or promote such a subversion of convention. And so a “pure sugar cane juice” rum it is.
Now, Mauritius has been making rhums and rums for ages – companies like New Grove, St. Aubin, Lazy Dodo are new and old stalwarts of the island, and third parties take juice from International Distillers Mauritius (IDM) to make Penny Blue, Green Island or Cascavel brands, mostly for sale in the UK and Europe. But there’s another distillery there which has only recently been established and come to more prominence, and that’s Chamarel, which was established in 2008 (see historical and production notes below). I hesitate to say that Velier’s including them in their 70th Anniversary collection kickstarted their rise to greater visibility – but it sure didn’t hurt either.
Brief stats: a 4 year old rum distilled in September 2014, aged in situ in French oak casks and bottled in February 2019 at a strength of 58% ABV. Love the labelling and it’s sure to be a fascinating experience not just because of the selection by Velier, or its location (we have tried few rums from there though those we tried we mostly liked), or that strength, but because it’s always interesting to see how such a relatively brief tropical ageing regimen can affect the resultant rum when it hits our glasses.
In short, not enough. It sure smelled nice – peaches in cream to start, sweetly crisp and quite flavourful, with lots of ripe fruit and no off notes to speak of; waves of cherries, mangoes, apples, bubble gum, gummi-bears bathed in a soft solution of sugar water, cola and 7-up. It’s a bit less rounded and even than Velier’s Savanna rum from the Indian Ocean still series, but pleasant enough in its own way.
It’s on the palate that its youth – with all the teenage Groot this implies – becomes more apparent. There’s peanut butter on rye bread; brine and sweet olives, figs, dates, leavened with a little vanilla and caramel, but with the fruits that had been evidenced on the nose dialled severely back. It’s dry, with slightly sour and bitter notes that come forward and clash with the sweet muskiness of the ripe fruits.. This gets to the point where the whole taste experience is somewhat derailed, and while staying relatively warm and firm, never quite coheres into a clear set of discernible tastes that one can sit back and relax with – you keep waiting for some quick box on the ears or something. Even the finish, which was dry and long, with some saltiness and ripe fruits, feels like a work in progress and not quite tamed, for all its firm character.
So somehow, even with its 58% strength, the Chamarel doesn’t enthuse quite as much as the Savanna rhum did. Maybe that was because it didn’t allow clear tastes to punch through and show their quality – they all got into into a sort of indistinct alcohol-infused fight over your palate that you know has stuff going on in there someplace…just not what. To an extent that it showed off its young age and provided a flavourful jolt, I liked it and it’s a good-enough representative of what the distillery and Mauritius can do. I just like other rhums the company and the island has made better — even if they didn’t have any of Luca’s fingerprints over it.
(#689)(81/100)
Other Notes
La Rhumerie de Chamarel, located in a small valley in the south west of Mauritius, is one of the rare operational distilleries to cultivate its own sugarcane, which itself has a history on the island going back centuries. The distillery takes the title of a small nearby village named after a Frenchman who lived there around 1800 and owned most of the land upon which the village now rests. The area has had long-lived plantations growing pineapples and sugar cane, and in 2008 the owners of the Beachcomber Hotel chain (New Mauritius Hotels, one of the largest companies in Mauritius), created the new distillery on their estate of 400 hectares, perhaps to take on the other large rum makers on the island, all of whom were trying to wean themselves off of sugar production at a time of weakening demand and reduced EU subsidies. Rum really started taking off in post 2006 when production was legalized – previously all sugar cane had to be processed into sugar by law.
The sugar cane is grown onsite and cut without pre-burning between July and December. The harvest is transported directly to the distillery and the crushed sugarcane juice filtered and taken to steel tanks for fermentation after which the wash is run through a copper Barbet-type plate column still (for white rums), or the two-column 24-plate still they call an alembic (for aged and other rums). In all cases the rums are left post-distillation in inert stainless steel vats for three months before being transferred to ageing barrels of various kinds, or released as white rums, or further processed into spiced variations.

The “Indian Ocean Still” series of rums have a labelling concept somewhat different from the stark wealth of detail that usually accompanies a Velier collaboration. Personally, I find it very attractive from an artistic point of view – I love the man riding on the elephant motif of this and the companion
Man, this was a really good dram. It adhered to most of the tasting points of a true agricole — grassiness, crisp herbs, citrus, that kind of thing — without being slavish about it. It took a sideways turn here or there that made it quite distinct from most other agricoles I’ve tried. If I had to classify it, I’d say it was like a cross between the fruity silkiness of a St. James and the salt-oily notes of a Neisson.

It’s inoffensive in the extreme, there’s little to dislike here (except perhaps the strength), and for your average drinker, much to admire. The palate is quite good, if occasionally vague – light white fruits and toblerone, nougat, salted caramel ice cream, bon bons, sugar water, molasses, vanilla, dark chocolate, brown sugar and delicate spices – cinnamon and nutmeg. It’s darker in texture and thicker in taste than I recalled, but that’s all good, I think. It fails on the finish for the obvious reason, and the closing flavours that can be discerned are fleeting, short, wispy and vanish too quick.
The rum was standard strength (40%), so it came as little surprise that the palate was very light, verging on airy – one burp and it was gone forever. Faintly sweet, smooth, warm, vaguely fruity, and again those minerally metallic notes could be sensed, reminding me of an empty tin can that once held peaches in syrup and had been left to dry. Further notes of vanilla, a single cherry and that was that, closing up shop with a finish that breathed once and died on the floor. No, really, that was it.
Next word: “Black”. Baby Rum Jesus help us. Long discredited as a way to classify rum, and if you are curious as to why, I refer you to 


Rumaniacs Review #105 | 0678
Nose – A combination of the
Rumaniacs Review #104 | 0677
Another peculiarity of the rhum is the “AOC” on the label. Since the AOC came into effect only in 1996, and even at its oldest this rhum was done ageing in 1991, how did that happen? Cyril told me it had been validated by the AOC after it was finalized, which makes sense (and probably applies to the 1976 edition as well), but then, was there a pre-1996 edition with one label and a post-1996 edition with another one? (the two different boxes it comes in suggests the possibility). Or, was the entire 1970 vintage aged to 1991, then held in inert containers (or bottled) and left to gather dust for some reason? Is either 1991 or 1985 even real? — after all, it’s entirely possible that the trio (of 1976, 1970 and 1952, whose labels are all alike) was released as a special millesime series in the late 1990s / early 2000s. Which brings us back to the original question – how old is the rhum?
Rumaniacs Review #103 | 0676
The name of the rum (or ron, if you will) relates back to the Mayan motif that has been part of the brand from the inception: 
The rhum presents as warm rather than hot or sharp, so relatively tame to sniff, and this continues on to the palate. There a certain sweetness, light and clear, that is more pronounced in the initial sips, and the citrus notes are more noticeable, as are the brine and slight rottenness. What’s most distinct is the emergent strain of ouzo, of licorice (mostly absent from the nose until after it opens up a bit) … but fortunately this doesn’t take over, integrating reasonably well with tastes of clear bubble gum and strawberry soda pop that round out the crisp profile. Finish is medium long, dry, sweet, warm Guavas and white fruits and watery pears mingle with oranges and citrus peel and a slight dusting of salt, and that’s just about the whole story.











Unlike many aged agricoles that have run into my glass (and down my chin), I found this one to be quite sweet, and for all the solidity of the strength, also rather scrawny, a tad sharp. At least at the beginning, because once a drop of water was added and I chilled out a few minutes, it settled down and it tasted softer, earthier, muskier. Creamy salt butter on black bread, sour cream, yoghurt, and also fried bananas, pineapple, anise, lemon zest, cumin, raisins, green grapes, and a few more background fruits and florals, though these never come forward in any serious way. The finish is excellent, by the way – some vague molasses, burnt sugar, the creaminess of hummus and olive oil, caramel, flowers, apples and some tart notes of soursop and yellow mangoes and maybe a gooseberry or two. Nice.
I don’t have any other observations to make, so let’s jump right in without further ado. Nose first – in a word, luscious. Although there are some salty hints to begin with, the overwhelming initial smells are of ripe black grapes, prunes, honey, and plums, with some flambeed bananas and brown sugar coming up right behind. The heat and bite of a 62% strength is very well controlled, and it presents as firm and strong without any bitchiness. After leaving it to open a few minutes, there are some fainter aromas of red/black olives, not too salty, as well as the bitter astringency of very strong black tea, and oak, mellowed by the softness of a musky caramel and vanilla, plus a sprinkling of herbs and maybe cinnamon. So quite a bit going on in there, and well worth taking one’s time with and not rushing to taste.
We hear a lot about Damoiseau, HSE, La Favorite and Trois Rivieres on social media, while J.M. almost seems to fall into the second tier of famous names. Though not through any fault of its own – as far as I’m concerned they have every right to be included in the same breath as the others, and to many, it does. 
