
Every now and then you come across a rum in its nascent stages which you just itch to write about — even if it’s not (yet) for sale. The Mim from Ghana was one such, an aged St. Aubin was another, and last year, Reuben Virasami (currently tending bar in Toronto) passed on a new Vietnamese rhum that I felt really deserved rather more attention than it got (even from those who made it).
In brief, two expat Frenchmen, Jérémy Marcillaud and Nicolas Plesse, seeing all that lovely cane growing in Vietnam, were looking around for something to do with it and decided – without a lick of experience or any concept of the difficulties – to start a small distillery and make some juice. Perhaps they were inspired by the new Asians like Mia, Vientiane, Laodi, Issan, Chalong Bay or Sampan — who can tell? — and got their little outfit L’Arrangé off the ground; designed and had an inox stainless steel pot still built locally (they call it “The Beast”); contracted local farmers to supply cane, and proceeded through trial and error and many attempts over 6-8 months, to finally get some cane-juice agricole-style rhum that was actually worth bottling, and drinking (in December 2016).
Their aim was always to make a white rhum but they found rather more immediate success using the spirit for fruit infusions and arrangés (hence the name), and, as Jeremy told me when I contacted him, to export a good white requires a rather more scaled-up enterprise (and better economies of scale) than they were capable of doing at that time. As such, they sold their spiced rhums and arrangés to local bars and tried to raise visibility via the Saigon Rum Club and the city’s rum festival…but for my money, it’s that base white rhum they made that captures my interest and hopefully one day can be a commercially successful endeavour for these guys.

L’Arrange Company Logo
So, no fancy label or bottle pic to go with the article this time – as I said, it’s not for sale. That said, these are the basics: it’s a cane juice rhum, pot still, rested for four months (sorry, ye detail-mongers, I forgot to ask about the yeast, though it seems to be a combination of locally available and wild yeast), squeezed off the still at 70% ABV then diluted to 55%. After that it goes into whatever products they’re playing with that day. Me, I tried my sample neat.
The smell is definitely suggestive of pale pot still rumstink: salt, wax, glue, olives and a trace of peeling rubber on a hot day on the highway. It turns sweet later, though it remains rough and sharp, and provides aromas of watermelons, papayas, ripe mangoes, and just a touch of passion fruit. While it’s not quite as civilized to sniff as some of the other Asian whites mentioned above, it isn’t far behind them either.
The same thing goes for the palate. It’s rough and jagged on the tongue, but has a delicious and oily thick sweet tang to it: papaya, pineapple, mangoes, sugar water, strawberries, more watermelons. There is a sort of crisp snap to it, combining sugar, flowers,citrus peel, brine — even some very faint hints of vegetable soup. Finish was short, intense, sharp and redolent of flowers, citrusd, sugar water and thyme.
Overall, this rhum is not one you would, on balance, rate as highly as others with more market presence. You would likely try it blind, shrug and remark as you walked away “Meh – it’s just another white rhum. I’ve had better” And that makes sense, for its shortcomings haven’t all been ironed out yet – it’s rough and sharp, the balance is a bit off (tilts rather more to the sour and salt than co-existing harmoniously with the sweet and umami). But I feel that might simply be inexperience at making a pure single white rhum and their being okay with producing one made for adding fruit and spices to, not to drink by itself.
Myself I don’t drink spiced rums or arrangés. I don’t have to, with all the other juice out there. Under normal circumstances, I’d just walk away from this one. But that white…it was pungently original, yes, rough and unpolished, sure…it lacks some of the polish and sure confidence that marked, say, Mhoba (after their years of tinkering), and yet it stayed with me. Underneath was a real potential for something even better, and that’s why I am drawing attention to this little company that few outside Asia have ever heard of. Jérémy and Nicolas might one day be successful enough to market a white, maybe even export a bit around Asia, attend a rumfest to show it off. I can hope, I guess. And all I’m saying is that if you ever see them demonstrating their work, and one of their bottles is an unaged 55% white, you could do a whole lot worse than giving it a try, because I honestly believe it’ll be one of the most interesting things in the neighborhood that day.
(#769)(79/100)
Other notes
- I drew on the very interesting 2018 Saigoneer interview (timestamp 00:25:14) for some of the supplementary details, and the company kindly filled in the remainder.
 - It may be just my imagination, but the company logo reminds me of the jungle scenes of the French artist Henri Rousseau. I quite like it.
 

Certainly the 2003 10 YO does its next-best relative the 
So let’s spare some time to look at this rather unique white rum released by Habitation Velier, one whose brown bottle is bolted to a near-dyslexia-inducing name only a rum geek or still-maker could possibly love. And let me tell you, unaged or not, it really is a monster truck of tastes and flavours and issued at precisely the right strength for what it attempts to do.
Evaluating a rum like this requires some thinking, because there are both familiar and odd elements to the entire experience.  It reminds me of 

Nose – Doesn’t lend itself to quick identification at all.  It’s of course pre-AOC so who knows what made it up, and the blend is not disclosed, alas. So, it’s thick, fruity and has that taste of a dry dark-red wine.  Some fruits – raisins and prunes and blackberries – brown sugar, molasses, caramel, and a sort of sly, subtle reek of gaminess winds its way around the back end.  Which is intriguing but not entirely supportive of the other aspects of the smell.

The palate was about par for the course for a rum bottled at this strength. Initially it felt like it was weak and not enough was going on (as if the profile should have emerged on some kind of schedule), but it was just a slow starter: it gets going with citrus, vanilla, flowers, a lemon meringue pie, plums and blackberry jam. This faded out and is replaced by sugar cane sap, swank and the grassy vegetal notes mixed up with ashes (!!) and burnt sugar. Out of curiosity I added some water , and was rewarded with citrus, lemon-ginger tea, the tartness of ripe gooseberries, pimentos and spanish olives. It took concentration and time to tease them out, but they were, once discerned, quite precise and clear. Still, strong they weren’t (“forceful” would not be an adjective used to describe it) and as expected the finish was easygoing, a bit crisp, with light fruit, fleshy and sweet and juicy, quite ripe, not so much citrus this time. The grassy and herbal notes are very much absent by this stage, replaced by a woody and spicy backnote, medium long and warm
Because that 15 year old rhum is, to my mind, something of an underground, mass-produced steal.  It has the most complex nose of the “regular” lineup, and also, paradoxically, the lightest overall profile — and also the one where the grassiness and herbals and the cane sap of a true agricole comes through the most clearly.  It has the requisite crisp citrus and wet grass smells, sugar came sap and herbs, and combines that with honey, the delicacy of white roses, vanilla, light yellow fruits, green grapes and apples.  You could just close your eyes and not need ruby slippers to be transported to the island, smelling this thing.  It’s sweet, mellow and golden, a pleasure to hold in your glass and savour
To some extent, it has a lighter nose than the luscious 
The Trois Rivières Brut de fût Millésime 2006 (which is its official name) is relatively unusual: it’s aged in new American oak barrels, not Limousin, and bottled at cask strength, not the more common 43-48%. And that gives it a solidity that elevates it somewhat over the standards we’ve become used to. Let’s start, as always, with the nose — it just becomes more assertive, and more clearly defined…although it seems somehow gentler (which is quite a neat trick when you think about it). It is redolent of caramel and vanilla first off, and then adds green apples, tart yoghurt, pears, white guavas, watermelon and papaya, and behind all that is a delectable series of herbs – rosemary, dill, even a hint of basil and aromatic pipe tobacco.
Okay so, on to palate.  Straw yellow in the glass, it was softer and less intense, which, for a forty percenter, was both good and bad.  Here the grassy and herbal notes took on more prominence, as did citrus, some tart unsweetened yoghurt, honey and cane juice. The youth was evident in the slight sharpness and lack of real roundness – the two years of ageing had 
In 1923 La Mauny was sold to Théodore and Georges Bellonnie who enlarged and brought in new facilities such as a distillation column, new grinding mills and a steam engine. The distillery expanded hugely thanks to increased output and good marketing strategies and La Mauny rhums began to be exported around 1950. In 1970, after the Bellonnie brothers had both passed away, the Bordeaux traders and old-Martinique family of Bourdillon teamed up with Théodore Bellonnie’s widow and created the BBS Group.  The company grew strongly, launching on the French market in 1977. Jean Pierre Bourdillon, who ran the new group, undertook to modernize La Mauny. He began by reorganizing the fields in order to make them accessible to mechanical harvesting and built a new distillery in 1984 (with a fourth mill, a three column still and a new boiler) a few hundred meters from the old one, increasing the cane crushing capacity and buying the equipment of the Saint James distillery in Acaiou, unused since 1958.
The Cor Cor “Green”, cousin to the 

The full and rather unwieldy title of the rum today is the Chantal Comte Rhum Agricole 1975 Extra Vieux de la Plantation de la Montagne Pelée, but let that not dissuade you.  Consider it a column-still, cane-juice rhum aged around eight years, sourced from Depaz when it was still André Depaz’s property and the man was – astoundingly enough in today’s market – having real difficulty selling his aged stock. Ms. Comte, who was born in Morocco but had strong Martinique familial connections, had interned in the wine world, and was also mentored by Depaz and Paul Hayot (of Clement) in the late 1970s and early 1980s, when Martinique was suffering from overstock and poor sales.. And having access at low cost to such ignored and unknown stocks allowed her to really pick some amazing rums, of this is one.
Ah but when sipped, all that changes, and the clodhoppers go away and it dons a pair of ballet slippers.  It’s stunningly fragrant, not quite delicate – that ballerina does have an extra pound or two – very firm and robust in flavour profile.  Just on the first sip you can taste flowers, pears, papaya, honey, vanilla, raisins, grapes, all pulled together with a delectable light and salty note. There are nice citrus hints, a tease from the oak, ginger and cinnamon, and overall, it sips as nicely as it mixes.  The finish is well handled, though content to play it safe – things are beginning to quieten down here, and it fades quietly without stomping on you – and certainly nothing new or original comes into being; the rhum is content to follow where the nose and palate led – fruits, pineapple, spices, ginger, vanilla – without breaking any new ground.

Light amber in colour and bottled at 43%, it certainly did not nose like your favoured Caribbean rum.  It smelled initially of congealed honey and beeswax left to rest in an old unaired cupboard for six months – that same dusty, semi-sweet waxy and plastic odour was the most evident thing about it. Letting it rest produced additional aromas of brine, olives and ripe mangoes in a pepper sauce.  Faint vanilla and caramel – was this perhaps made from jaggery, or added to after the fact? Salty cashew nuts, fruit loops cereal and that was most or less it – a fairly heavy, dusky scent, darkly sweet.

Brief stats: a 4 year old rum distilled in September 2014, aged in situ in French oak casks and bottled in February 2019 at a strength of 58% ABV.  Love the labelling and it’s sure to be a fascinating experience not just because of the selection by Velier, or its location (we have tried few rums from there though those 
The “Indian Ocean Still” series of rums have a labelling concept somewhat different from the stark wealth of detail that usually accompanies a Velier collaboration.  Personally, I find it very attractive from an artistic point of view – I love the man riding on the elephant motif of this and the companion 
Man, this was a really good dram.  It adhered to most of the tasting points of a true agricole — grassiness, crisp herbs, citrus, that kind of thing — without being slavish about it.  It took a sideways turn here or there that made it quite distinct from most other agricoles I’ve tried. If I had to classify it, I’d say it was like a cross between the fruity silkiness of a St. James and the salt-oily notes of a Neisson.


Rumaniacs Review #105 | 0678
Nose – A combination of the