
India is one of these countries that makes a lot of rum but is not reknowned for it — and if you doubt that, name five Indian rums, quick. Aside from a few global brands like Amrut (who are more into whiskies but also dabbled in rum with the Old Port Deluxe and the Two Indies rums) rum makers from there seem, for the moment, quite happy to sell into their internal or regional markets and eschew going abroad, and are equally indifferent to the foreign rum festival circuit where perhaps they could get more exposure or distribution deals. Perhaps being located in the most populous region of the earth, they don’t need to. The market is literally right there for them.
One such product from India came across my radar the other day: named Rhea Gold Rum, it’s made in Goa on the west coast of the subcontinent, and I can truthfully say I knew nothing about it when I tried it, so for reasons that will become clear, let me run you straight past through the tasting notes before going on.
Light amber in colour and bottled at 43%, it certainly did not nose like your favoured Caribbean rum. It smelled initially of congealed honey and beeswax left to rest in an old unaired cupboard for six months – that same dusty, semi-sweet waxy and plastic odour was the most evident thing about it. Letting it rest produced additional aromas of brine, olives and ripe mangoes in a pepper sauce. Faint vanilla and caramel – was this perhaps made from jaggery, or added to after the fact? Salty cashew nuts, fruit loops cereal and that was most or less it – a fairly heavy, dusky scent, darkly sweet.
The palate continued that deep profile of rich and nearly overripe mangoes — big, soft, yellow and juicy, just on the edge of turning mushy. Some tastes of pears, papayas, peaches, but not as sweet, accompanied by vanilla and nuttiness…but overall, the cloying thickness of overripe fruits became gradually dominating, even at that relatively tame strength, almost overpowering all others. There was no subtlety here, just a pillow fight. Finish was too faint and syrupy (in taste not in texture) to be interesting in any meaningful way. It has some fruit, some salt caramel, it finishes and that’s pretty much it.
In my original written notes I opined that this is a spiced or added-to rum — such things are, after all, not unknown in India. But in point of fact, it reminded me more strongly of the guava-based “rum” from Cuba called the Guyabita del Pinar, with which it seems to share kinship from half a world away, without being quite as good.
As it turns out, that wasn’t far off the mark. The company that makes it – Rhea Distillers – is much more famous (especially in Goa) for making variations of the local spiced alcoholic spirit based on cashews, or sometimes, coconut milk. Called feni, it is the most popular tipple in the region, a softer, easier cousin to clairins, somewhat akin to grogues though made from fruit, not came — and is, as an aside, subject to a GI in its own right.
The Gold Rum was made from sugar cane juice according to the site and that makes it a “real” rum – still, bearing in mind the priorities and main products of the company, the question of why it tastes so much of cashews is not hard to guess (nothing is written anywhere on the web page about production methods, except that cane spirit is the base). Moreover, in those competitions where it was entered (ISWC 2018 and World Rum Awards 2018), it won prizes in the ‘flavoured’ or ‘spiced’ categories – not that of a straight product.
What else? Well, the front label wasn’t very helpful; the back label says, among other things, that it is aged in oak barrels without subsequent filtration for about three years and consists of “rum distillate”, water, E150a colouring, and without additional aromatics or artificial additives (the rest is health advisories, distribution and manufacturer data, shelf life and storage instructions). Well, I don’t know: it may not have any artificial additives, but it sure had something – maybe it was natural additives, like actual cashew fruit or macerate.
The website of the company also lacked any serious data, on either the product or the company background, but whatever the case and however they made it, this is definitely a spiced rum, and for me, not a very good one – perhaps a native of Goa who is used to the local drinks and buys the ubiquitous feni on the street would like it more than I did. Rhea might be serving a captive market of millions but that’s hardly an endorsement of intrinsic quality or unique production style – or, in this case, of taste. I found the Rhea unsatisfactory as a sipper, dominated by too few strong and oversweet tastes, and not a drink I could mix easily into any standard cocktail to showcase what aspects of it were more successful. In short, not my thing.
(#697)(72/100)
Opinion
Full disclosure: I’m not really a fan of spiced rums, believing there’s more than enough good and unspiced stuff out there for me not to bother with rums that are so single mindedly flavoured to the point of drowning out subtler nuances of ageing and terroire…the “real” rum taste, which I prefer. So in a way it was good that I tasted it without knowing what it was. You really did get my unvarnished opinion on the rum, and that was also why I wrote the review that way.


Brief stats: a 4 year old rum distilled in September 2014, aged in situ in French oak casks and bottled in February 2019 at a strength of 58% ABV. Love the labelling and it’s sure to be a fascinating experience not just because of the selection by Velier, or its location (we have tried few rums from there though those 
The “Indian Ocean Still” series of rums have a labelling concept somewhat different from the stark wealth of detail that usually accompanies a Velier collaboration. Personally, I find it very attractive from an artistic point of view – I love the man riding on the elephant motif of this and the companion
Man, this was a really good dram. It adhered to most of the tasting points of a true agricole — grassiness, crisp herbs, citrus, that kind of thing — without being slavish about it. It took a sideways turn here or there that made it quite distinct from most other agricoles I’ve tried. If I had to classify it, I’d say it was like a cross between the fruity silkiness of a St. James and the salt-oily notes of a Neisson.


Rumaniacs Review #105 | 0678
Nose – A combination of the
Rumaniacs Review #104 | 0677
Another peculiarity of the rhum is the “AOC” on the label. Since the AOC came into effect only in 1996, and even at its oldest this rhum was done ageing in 1991, how did that happen? Cyril told me it had been validated by the AOC after it was finalized, which makes sense (and probably applies to the 1976 edition as well), but then, was there a pre-1996 edition with one label and a post-1996 edition with another one? (the two different boxes it comes in suggests the possibility). Or, was the entire 1970 vintage aged to 1991, then held in inert containers (or bottled) and left to gather dust for some reason? Is either 1991 or 1985 even real? — after all, it’s entirely possible that the trio (of 1976, 1970 and 1952, whose labels are all alike) was released as a special millesime series in the late 1990s / early 2000s. Which brings us back to the original question – how old is the rhum?
Rumaniacs Review #103 | 0676
The rhum presents as warm rather than hot or sharp, so relatively tame to sniff, and this continues on to the palate. There a certain sweetness, light and clear, that is more pronounced in the initial sips, and the citrus notes are more noticeable, as are the brine and slight rottenness. What’s most distinct is the emergent strain of ouzo, of licorice (mostly absent from the nose until after it opens up a bit) … but fortunately this doesn’t take over, integrating reasonably well with tastes of clear bubble gum and strawberry soda pop that round out the crisp profile. Finish is medium long, dry, sweet, warm Guavas and white fruits and watery pears mingle with oranges and citrus peel and a slight dusting of salt, and that’s just about the whole story.
This is where good labelling helps understand what you’re getting. Mine read that it was a sugar cane juice rum, single blended, the bottle outturn (330 bottles, of which this was a sample), batch 2019FC1, South African made, and 65% ABV (ouch!). Actually, the only things missing from the label were the age statement (website says just over a year) and the still of origin (it’s a pot still), which I imagine subsequent labels will correct, especially as additional aged varietals begin to enter the market and a stock of different aged expressions gets built up – already, the company site lists eight different rums, so they’re not wasting any time.


And also because, man, did this thing ever smell pungent — it was a bottle-sized 60-proof ode to whup-ass and rumstink. A barrage of nail polish, spoiling fruit, wood chips, wax, salt, and gluey notes all charged right out without pause or hesitation, spoiling for a fight. Even without making a point of it, the rhum unfolded with uncommon firmness into aromas of sweet, grassy herbals, green apples, sugar water, dill, cider, vegetables, toasted bread, a sharp mature cheddar, all mixed in with moist dark earth, sugar water, biscuits, orange peel. And the balance of all of them was really quite good, truly.





Unlike many aged agricoles that have run into my glass (and down my chin), I found this one to be quite sweet, and for all the solidity of the strength, also rather scrawny, a tad sharp. At least at the beginning, because once a drop of water was added and I chilled out a few minutes, it settled down and it tasted softer, earthier, muskier. Creamy salt butter on black bread, sour cream, yoghurt, and also fried bananas, pineapple, anise, lemon zest, cumin, raisins, green grapes, and a few more background fruits and florals, though these never come forward in any serious way. The finish is excellent, by the way – some vague molasses, burnt sugar, the creaminess of hummus and olive oil, caramel, flowers, apples and some tart notes of soursop and yellow mangoes and maybe a gooseberry or two. Nice.
We hear a lot about Damoiseau, HSE, La Favorite and Trois Rivieres on social media, while J.M. almost seems to fall into the second tier of famous names. Though not through any fault of its own – as far as I’m concerned they have every right to be included in the same breath as the others, and to many, it does. 
I’ll leave you to peruse Steve’s enormously informative company profile for production details (it’s really worth reading just to see what it takes to start something like a craft distillery), and just mention that the rum is pot still distilled from juice which is initially fermented naturally before boosting it with a strain of commercial yeast. The company makes three different kinds of white rums – pot still white, high ester white and a blended white, all unaged. I tried what is probably the tamest of the three, the Select, which the last one, blended from several cuts taken from batches processed between October to December of 2018 and bottled at 58%. All of this is clearly marked on the onsite-produced label (self-engraved, self-printed, manually-applied), which is one of the most informative on the market: it details batch number, date, strength, variety of cane, still, number of bottles in the run…it’s really impressive work. 


That was quite a medley on the nose, yet oddly the palate didn’t have quite have as many tunes playing. It was initially briny with those olives coming back, a little peanut brittle, salt caramel ice cream, vanilla, all held back. What I liked was its general softness and ease of delivery – there was honey and cream, set off by a touch of citrus and tannics, all in a pleasant and understated sort of combination that had a surprisingly good balance that one would not always imagine a rhum so young could keep juggling as well as it it did. Or as long. Even the finish, while simple, came together well – it gave up some short and aromatic notes, slightly woody and tannic, and balanced them out with soft fruits, pipe tobacco, coffee and vanilla, before exhaling gently on the way out. Nice.


It’s become a sort of personal hobby for me to try unaged white rums of late, because while I love the uber-aged stuff, they do take flavours from the barrel and lose something of their original character, becoming delicious but changed spirits. On the other hand, unaged