Rumaniacs Review #126 | 0844
Like so many lightweight blends predating the 21st century rum renaissance, which were sold under inviting names just to move cases which the rum’s inherent quality itself could not, this “premium” rum has a sailing ship prominently displayed on the label. Though it could as easily have been a pirate, a coconut tree, a beach, or all of the above at once, plus a chest, a peg leg and a parrot added for good measure. It doesn’t change the fact that it’s not from the island of Tortuga (north of Haiti): nor is it from the Cayman Islands (500 miles to the west), because the blending and bottling — of unspecified distillates — actually happens on Barbados – or it did, when this bottle was released.
Such was the state of subtly misleading label design in 1984 and the later 1980s when the Tortuga Rum Company was formed and began blending rums to sell on cruise ships and duty free stores around the Caribbean. Not a single thing is wrong, and yet everything is. Perhaps fortunately, it is now no longer easily available to mislead people into what the word premium means, because these days the company concentrates more on making rum cakes (of which this apparently is a key ingredient).
That said, although it is mostly absent from online emporia where many do their shopping these days, the company still has a stable of flavoured and light blended rums available in the ships and shops noted above. And such older bottles as this one can still occasionally be sourced around the world, as witness an enthusiastic gent leaving a five-star comment (“Absolutely a great rum, the best I have had in fact”) on the Whisky Exchange as late as 2019, and my own quickie review here, based on a bottle from the 1990s sourced in 2018 in Europe.
Colour – Amber
Age – 5 Year Old Blend
Strength – 43% ABV
Nose – I’m not entirely chased away…it’s not too shabby. Light and easy, mostly molasses, caramel, toffee, leavened by the light notes of coconut shavings, honey and nougat. Some dark fruit – raisins, blackberries, ripe cherries.
Palate – Again, light, with some firmness lending it a bit of authority and solid tastes. Nougat, honey and coconut, like those white Ferrer or Raffaello confectioneries my much-loved chocoholic daughter can’t get enough of. There’s some sharper fruits here — ripe pears, apples, berries — as well as a touch of salted caramel and molasses, and brown sugar in a hot latte. Nice.
Finish – Warm oily, sweet, smooth. No problem. Honey again, coconut shavings, a raisin or two, but for me to tell you there’s more would be reaching.
Thoughts – Given my despite for its blandly inoffensive white sibling, I didn’t walk in here expecting much. But it wasn’t half bad – a completely unadventurous and reasonably tasty light sipping rum of which not much is asked and not much needs be given. Maybe it’s sold in the right places after all.
(77/100)
Other Notes
- The Tortuga rum is not named after the island, but to commemorate the original name of the Cayman Islands, “Las Tortugas,” meaning “The Turtles.”
- The company was established in 1984 by two Cayman Airways employees, Robert and Carlene Hamaty, and their first products were two blended rums, Gold and Light. Blending and bottling took place in Barbados according to the label, but this information may be dated as my sample came from a 1990s bottle. The range has now expanded beyond the two original rum types to flavoured and spiced rums, and even some aged ones, which I have never seen for sale and are therefore likely to remain sold only on ships and duty-frees. In 2011 a Jamaican conglomerate acquired a majority stake in Tortuga’s parent company, which, aside from making rums, also created a thriving business in rum cakes and flavoured specialty foods.
- in 2023 a gent on reddit posted a picture of a presentation bottle of this rum. No additional info was provided, however.












There are some older bottles in the review queue for products from what I term the “classic” era of the Swiss / German outfit of Secret Treasures, and it’s perhaps time to push them out the door in case some curious person ever wants to research them for an auction listing or something. Because what Secret Treasures are making now is completely different from what they did then, as I remarked in my brief company notes for 
I do, on the other hand, like the taste. It’s warm and rich and the Enmore still profile – freshly sawn lumber, sawdust, pencil shavings – is clear. Also sour cream, eggnog, and bags of dried, dark fruits (raisins, prunes, dried plums) mix it up with a nice touch of sandalwood. It takes its own sweet time getting the the point and is a little discombobulated throughout, but I can’t argue with the stewed apples, dried orange peel, ripe red guavas and licorice – it’s nice. The finish is quite solid, if unexceptional: it lasts a fair bit, and you’re left with closing notes of licorice, oak chips, vanilla, dried fruit and black cake.
Tasting notes. The nose is nice. At under 50% not too much sharpness, just a good solid heat, redolent of soda, fanta, coca cola and strawberries. There’s a trace of coffee and rye bread, and also a nice fruity background of apples, green grapes, yellow mangoes and kiwi fruit. It develops well and no fault can found with the balance among these disparate elements.
Does this multiple wood ageing result in anything worth drinking? Yes it does – the extra year seems to have had an interesting and salutary effect on the profile – though at 42.7% it remains as easy and soft as its siblings. The nose, for example, is a nice step up: cardboard, musty paper, some dunder of spoiled bananas skins, plus strawberries and soft pineapple or two and brine (which, I swear, made me think of Hawaiian pizza). Caramel and bitter dark chocolate round things off. It’s a relatively easy sniff, inoffensive yet solid.


But a gent called 
We’ve been here before. We’ve tried a rum with this name, researched its background, been baffled by its opaqueness, made our displeasure known, then yawned and shook our heads and moved on. And still the issues that that one raised, remain. The Malecon Reserva Imperial 25 year old suffers from many of the same defects of its
The palate is similarly soft and similarly straightforward. It’s got more chocolate milk and and perhaps a touch of coffee grounds. A smidgen, barely a smidgen of oak and citrus, a sly taste of tangerines; it’s not very sweet (which is a plus) and sports some brine and Turkish olives and a touch of slight bitterness, which I’m going be generous and say is an oak influence that saves it from being just blah. Finish is okay I guess. Gone too quickly of course, no surprise at 40% ABV and leaving at best the sense of some black tea with too much condensed milk in it, that doesn’t entirely hide the fact that it’s too bitter.
It gets no better when tasted. It’s very darkly sweet, liqueur-like, giving up flavours of prunes and stewed apples (again); dates; peaches in syrup, yes, more syrup, vanilla and a touch of cocoa. Honey, Cointreau, and both cloying and wispy at the same time, with a last gasp of caramel and toffee. The finish is thankfully short, sweet, thin, faint, nothing new except maybe some creme brulee. It’s a rum that, in spite of its big number and heroic Jose Marti visage screams neither quality or complexity. Mostly it yawns “boring!” 


The palate was thick, rich and sweet, even in comparison the the 3YO which showed no modesty with such aspects itself but while stronger, had also been paradoxically easier. Here we were regaled with bananas, cherries in syrup, brown sugar, and a sort of smorgasbord of fruitiness – some tart, some just soft and mushy – and creaminess of greek yogurt sprinkled with cinnamon and cloves. Disappointingly, the finish did nothing much except lock the door and walk off, throwing a few notes of cloves, sugar, cherries, peaches and syrup behind. Not a stellar finish after the intriguing beginning.
Or so the story-teller in me supposes. Because all jokes and anecdotes aside, what this is, is a rum made to order. 
Rumaniacs Review #122 | 0785



When it really comes down to it, the only thing I didn’t care for is the name. It’s not that I wanted to see “Jamados” or “Bamaica” on a label (one shudders at the mere idea) but I thought “Veritas” was just being a little too hamfisted with respect to taking a jab at Plantation in the ongoing feud with Maison Ferrand (the statement of “unsullied by sophistic dosage” pointed there). As it turned out, my opinion was not entirely justified, as Richard Seale noted in a comment to to me that… “It was intended to reflect the simple nature of the rum – free of (added) colour, sugar or anything else including at that time even addition from wood. The original idea was for it to be 100% unaged. In the end, when I swapped in aged pot for unaged, it was just markedly better and just ‘worked’ for me in the way the 100% unaged did not.” So for sure there was more than I thought at the back of this title.