
Going back to familiar rums we liked back in the day is something in the nature of revisiting the comfort food of our youth. The memories are strong and consoling, recalling a time of less snark, less cynicism and a whole lot more enjoyment. Surely such positively-associated, fondly-remembered rums deserve a place on the high-scorers list? The problem is, that’s all some of these are – memories. The reality, informed by a more discerning palate and more varied experience, tends to deflate such candidates and show us both what we liked about them then, and maybe don’t so much, now.
Which brings me to the Zafra 21 Master Reserve which is almighty peculiar in that I tried it a lot in the early years, yet never took notes on it…and almost nobody else in the current rum-reviewing landscape has either. Back then, I really liked Panamanian rums, before their overall placid sameness eroded my enjoyment and other, more exciting, forceful, original rums came to dominate my pantheon. Taste-wise, I always associated and linked the Zafra — perhaps subliminally — to Diplomatico, Zaya and Zacapa – and (to a lesser extent) to Dictador and Santa Teresa. They all share certain similarities…a smooth velvety mouthfeel, sometimes solera production, with an oft-accompanying sweetness so characteristic of the type…and a kind of amazing longevity and popularity. I mean, just take a gander at the notes on Rum Ratings – almost 80% of the 201 respondents give it a score of 8 or better. That’s far from the massive 1,472 ratings of the Zacapa 23 or the 1,721 of the Diplo Res Ex, but it shows something of the way popular opinion bends for these soft Latin-style rums.
Still, it’s been many years, so has anything except my hairline and chubbier corpus changed in any significant way here? For example, is it still made the same way? Does it still taste as easy-going and slickly-smooth as my recollections suggest?

Based on research I had done at the time, and again for this essay, I’d say it is. It remains a rum whose original blend dating back to 2009 when it was first released, has not appreciably changed. It’s a Panamanian column-still rum created by Francisco “Don Pancho” Fernandez who is better known for both his moniker “The Minister of Rum” (not to be taken seriously, since there is no such position), and a true 21 year old aged in bourbon barrels – though trust issues such as those which afflict other aged Panamanians in these sadly suspicious times might make one take that with a pinch of salt. In yet another odd thing about the rum, nobody has ever done a hydrometer test on it and post-2010, good luck finding a reviewer who’s written anything (back then the reviews were mostly positive, but of course Johnny Drejer had yet to upend the rumiverse for us).
Yet for its adherents the Zafra 21 YO remains a popular — if faded — star, and people like it, and trying the gold-brown rum makes it clear why this is the case. At 40% it’s hardly going to blow your socks off, and when inhaled, there was nothing I wasn’t already expecting: caramel, creme brulee, dark fruit, leather, sawdust. There were subtler notes of cinnamon, vanilla, brown sugar and ginger. The problem with it – for me at any rate – was that it was just too faint – it smelled watered-down, weak, with hardly any kind of serious enjoyment available for the nose, and complexity of any kind was just a vanished dream.
Nothing about the palate and mouthfeel greatly impressed me either, though I must admit, it was nice. Inoffensive might be the kindest word I can come up with to describe the faint driness, saltiness and sweetness, too vague to make a serious impression (and I was trying this first thing in the morning before a single rum greater than 45% had crossed my glass). Caramel, vanilla, nutmeg, cinnamon led off, with some additional brown sugar, treacle, molasses. Trying to elicit and identify the fruity notes was as pointless as sniffing an orchard shut down for the winter. It simply had no edge, and stayed light, warm and smooth, with a finish that was short, sweet and light, with light oak, vanilla, pancake syrup and some peanut butter. Big yawn. How 21 years of ageing in the tropics can impart so little character is the great weakness of the rum, and raises all kinds of flags to the wary.
Look, the Zafra 21 is a completely comfortable drink, like a worn pair of familiar slippers and if that lights up your wheelhouse, go for it, you won’t be disappointed. The thing is, that’s all you get – it’s something of a one-trick pony, lacking in excitement or oomph of any kind. Thinking I was being unduly critical, I sampled nothing but 40% rums all day and then returned, but it still failed to impress. It’s one of those rums we enjoy for its unaggressive nature and decent profile, but sooner or later, when we have moved on and come back to it, we realize that the nose is anemic, the taste boring, the complexity a let down and the finish lacking any kind of fire. Then we sit back and wonder how we ever loved it so much at all.
(#657)(75/100)

Things took an interesting turn around 2017 when No.1 and No.2 versions of the “Distillery Collection” were trotted out with much fanfare. The purpose of the Collection was to showcase other stills they had – a “kettle” (sort of a boosted pot still, for release No.1), a Barbet continuous still (release No.2) and an undefined pot still (release No.3, released in April 2019). These stills, all of which were acquired the year the original company was founded, in 1959, were and are used to provide the distillates which are blended into their various commercial marques, and until recently, such blends were all we got. One imagines that they took note of DDL’s killer app and the rush by Jamaica and St Lucia to work with the concept and decided to go beyond their blended range into something more specific. 

First off, it’s a 40% rum, white, and filtered, so the real question is what’s the source? The back label remarks that it’s made from “first pressing of virgin Maui sugar cane” (as opposed to the slutty non-Catholic kind of cane, I’m guessing) but the
With some exceptions, American distillers and their rums seem to operate along such lines of “less is more” — the exceptions are usually where owners are directly involved in their production processes, ultimate products and the brands. The more supermarket-level rums give less information and expect more sales, based on slick websites, well-known promoters, unverifiable-but-wonderful origin stories and enthusiastic endorsements. Too often such rums (even ones labelled “Super Premium” like this one) when looked at in depth, show nothing but a hollow shell and a sadly lacking depth of quality. I can’t entirely say that about the Beach Bar Rum – it does have some nice and light notes, does not taste added-to and is not unpleasant in any major way – but the lack of information behind how it is made, and its low-key profile, makes me want to use it only for exactly what it is made: not neat, and not to share with my rum chums — just as a relatively unexceptional daiquiri ingredient.
With all due respect to the makers who expended effort and sweat to bring this to market, I gotta be honest and say the Blackwell Fine Jamaican Rum doesn’t impress. Part of that is the promo materials, which remark that it is “A traditional dark rum with the smooth and light body character of a gold rum.” Wait, what? Even Peter Holland usually the most easy going and sanguine of men, was forced to ask in
With respect to the good stuff from around the island — and these days, there’s so much of it sloshing about — this one is feels like an afterthought, a personal pet project rather than a serious commercial endeavour, and I’m at something of a loss to say who it’s for. Fans of the quiet, light rums of twenty years ago? Tiki lovers? Barflies? Bartenders? Beginners now getting into the pantheon? Maybe it’s just for the maker — after all, it’s been around since 2012, yet how many of you can actually say you’ve heard of it, let alone tried a shot?
We hear a lot about Damoiseau, HSE, La Favorite and Trois Rivieres on social media, while J.M. almost seems to fall into the second tier of famous names. Though not through any fault of its own – as far as I’m concerned they have every right to be included in the same breath as the others, and to many, it does. 
Could a rum tropically aged for that long be anything but a success? Certainly the comments on the 

Some rums falter on the taste after opening up with a nose of uncommon quality – fortunately Rum Nation’s Réunion Cask Strength rum (to give it its full name) does not drop the ball. It’s sharp and crisp at the initial entry, mellowing out over time as one gets used to the fierce strength. It presents an interesting combination of fruitiness and muskiness and crispness, all at once – vanilla, lychee, apples, green grapes, mixing it up with ripe black cherries, yellow mangoes, lemongrass, leather, papaya; and behind all that is brine, olives, the earthy tang of a soya (easy on the vegetable soup), a twitch of wet cigarette tobacco (rather disgusting), bitter oak, and something vaguely medicinal. It’s something like a Hampden or WP, yet not — it’s too distinctively itself for that. It displays a musky tawniness, a very strong and sharp texture, with softer elements planing away the roughness of the initial attack. Somewhat over-oaked perhaps but somehow it all works really well, and the finish is similarly generous with what it provides — long and dry and spicy, with some caramel, stewed apples, green grapes, cider, balsamic vinegar, and a tannic bitterness of oak, barely contained (this may be the weakest point of the rum).
2014 was both too late and a bad year for those who started to wake up and realize that Velier’s Demerara rums were something special, because by then the positive reviews had started coming out the door, the prices began their inexorable rise, and, though we did not know it, it would mark the last issuance of any 




And why shouldn’t they? It’s a fifteen year old rum issued at a relatively affordable price, and is widely available, has been around for decades and has decent flavour chops for those who don’t have the interest or the coin for the limited edition independents.



Anyway, when we’re done with do all the contorted company panegyrics and get down to the actual business of trying it, do all the frothy statements of how special it is translate into a really groundbreaking rum? 


It is unknown from where he sourced his base stock. Given that this DeLuxe Gold rum was noted as comprising pot still distillate and being a blend, it could possibly be Hampden, Worthy Park or maybe even Appleton themselves or, from the profile, Longpond – or some combination, who knows? I think that it was likely between 2-5 years old, but that’s just a guess. References are slim at best, historical background almost nonexistent. The usual problem with these old rums. Note that after Dr. Sangster relocated to the Great Distillery in the Sky, his brand was acquired post-2001 by J. Wray & Nephew who do not use the name for anything except the rum liqueurs. The various blends have been discontinued.
Nose – Opens with the scents of a midden heap and rotting bananas (which is not as bad as it sounds, believe me). Bad watermelons, the over-cloying reek of genteel corruption, like an unwashed rum strumpet covering it over with expensive perfume. Acetones, paint thinner, nail polish remover. That is definitely some pot still action. Apples, grapefruits, pineapples, very sharp and crisp. Overripe peaches in tinned syrup, yellow soft squishy mangoes. The amalgam of aromas doesn’t entirely work, and it’s not completely to my taste…but intriguing nevertheless It has a curious indeterminate nature to it, that makes it difficult to say whether it’s WP or Hampden or New Yarmouth or what have you.
Finish – Shortish, dark off-fruits, vaguely sweet, briny, a few spices and musky earth tones.
Knowing the Demerara rum profiles as well as I do, and having tried so many of them, these days I treat them all like wines from a particular chateau…or like James Bond movies: I smile fondly at the familiar, and look with interest for variations. Here that was the way to go. The nose suggested an almost woody men’s cologne: pencil shavings, some rubber and sawdust a la PM, and then the flowery notes of a bull squishing happily way in the fruit bazaar. It was sweet, fruity, dark, intense and had a bedrock of caramel, molasses, toffee, coffee, with a great background of strawberry ice cream, vanilla, licorice and ripe yellow mango slices so soft they drip juice. The balance between the two stills’ output was definitely a cut above the ordinary.


Whether or not you can place Reunion on a map, you’ve surely heard of at least one of its three distilleries: 
