Thailand doesn’t loom very large in the eyes of the mostly west-facing rum writers’ brigade, but just because they make it for the Asian palate and not the Euro-American cask-loving rum chums, doesn’t mean what they make can be ignored; similar in some respects to the light rums from Puerto Rico, Dominican Republic, Panama and Latin America, they may not be rums du jour, yet they continue to produce for their own local audiences and sell very nicely worldwide, thank you very much. There’s a market for the profile, and given the enormous population of Asia, it’s no surprise that they can make rums for themselves, and sell them, without always worrying too much about the hot topics of purity, additives, ageing and terroire that are so much discussed elsewhere.
That’s not to say that Issan, the company that makes this low-key white rum, doesn’t adhere to such principles. They certainly do. Located just a short distance from the Laotian border in the north east of Thailand, a stone’s throw from the town of Vientiane (which makes its own rum), Issan uses handcut, hand-peeled cane (grown without herbicides or pesticides, sourced from its own farm and from small farmers around the area), its own strain of yeast, and a small copper pot still imported from Europe. Like the French Caribbean islands, cane is cut and pressed to cane juice and set to ferment within 48 hours (for 3-4 days), and the waste cane is used as both fuel and fertilizer in an effort to be both ecologically sound and environmentally sustainable. The operation is somewhat more primitive than Chalong Bay (for example), but one can’t argue with the philosophy of artisanal production espoused by founder David Giallorenzo, a Frenchman from Abruzzo, who relocated to Thailand to start Issan in 2011 after a career in the financial services industry.
With export licenses taking a year to put together, the still arriving in December 2013, the next year started with just under a thousand bottles of production, and then initial exports were limited to a thousand bottles to France, Italy, Switzerland, Andorra and Belgium. This was not large, but the company got a boost in 2014 when it won a silver medal in Hong Kong International Wine & Spirit Competition (and again in 2016), as well as bronze and gold medals in the Paris Rhumfest in 2015. By 2018, the target was ten thousand bottles of production, new stills had been ordered (for greater capacity) and with continued market increase in Europe and exposure by online magazines and bloggers, its rumprint is sure to escalate in the years to come.
Aged rums (or rhums, if you like) are not a major part of the program at this stage (though they do age their rums for a minimum of six months which suggests some level of filtration), and the one I tried was their 40% white, about which I’d heard quite a bit over the years but never got a chance to try — John Go sent it to me, knowing of my fondness for juice from Asia. And for a product that was more or less still in swaddling clothes compared to its agricole competition in the Caribbean, it wasn’t half bad.
The nose was very very briny, accompanied with what seemed like an entire basket of olives, and alongside that was the dry mustiness of dried rice paddy and sacking (similar to the TECC and Cambridge Jamaicans, remember those?), yoghurt, and sweet flavours – swank, mangoes, green peas fresh out of the can, very delicate fruits which had to do major lifting to get themselves past the wall of salt. There was also some faint acidic notes which balanced things off, light citrus (tangerine, let’s say) and also cereals, biscuits and oatmeal cookies and some buttermilk, all of which got slightly sweeter after everything opens up. In other words, it took the aromas of any good agricole, and then went their own unique way with it.
The nose was pretty good — the palate was where it was somewhat weaker. This was, I suppose, to be expected — standard proof rums have to be remarkably intense to get one’s attention these days and that goes as much for whites as any other. So – it was watery and quite light, in no way aggressive, warm and sweet, and actually quite pleasant. You could mix it, but why bother? It had the light sugar water, light lemon zest, light pears and white guavas, and light spices….cumin, a suggestion of nutmeg, little else aside from a pinch of salt. There’s a finish of sorts, short, sweet, watery and slightly fruity, and about all that could reasonably be expected.
Still, given that I walked in expecting even less, it was a really enjoyable product, akin to a softer clairin. My personal experience with Asian spirits suggests they tend to be less in-your-face, smoother, a shade sweeter – sometimes additives perform the function of making it palatable. As far as I know, Issan issues what comes of the still into the bottle without any messing around except to reduce it to 40% and some filtration, and they do a pretty good job here…I can only imagine what a more potent full proof version would be like (probably knock my socks off, I’m thinking, and if they could get it past Thai legislation which forbids bottling spirits north of 40%, and out to the West, more medals would be in the offing for sure).
The Issan isn’t out to change the rumiverse, doesn’t want to reinvent the pantheon of rums (white or otherwise), and is a left-of-straightforward, relatively light, eager-to-please white rum — and deceptive in that you only think it’s weak when you start…then it grows little fangs and shows some aggro, and you realize there’s rather more here than was immediately apparent. It’s a neat drink, well made, a slow-burn white, perhaps made for those who walk in believing they’re getting a gentle sundowner…and are then suckered into enjoying something just a shade more potent.
(#572)(79/100)



The pattern repeated itself as I tasted it, starting off sharp, uncouth, jagged, raw…and underneath all that was some real quality. There were caramel, salty cashews, marshmallows, brown sugar (

And that creates a rum of uncommon docility. In fact, it’s close to being the cheshire cat of rums, so vaguely does it present itself. The soft silky nose was a watery insignificant blend of faint nothingness. Sugar water – faint; cucumbers – faint; cane juice – faint; citrus zest – faint (in fact here I suspect the lemon was merely waved rather gravely over the barrels before being thrown away); some cumin, and it’s possible that some molasses zipped past my nose, too fast to be appreciated. 


In sampling the initial nose of the third rum in the NRJ series, I am not kidding you when I say that I almost fell out of my chair in disbelief. The aroma was the single most rancid, hogo-laden ester bomb I’d ever experienced – I’ve tasted hundreds of rums in my time, but never anything remotely like this (except perhaps the
In brief, these are all rums from Long Pond distillery, and represent distillates with varying levels of esters (I have elected to go in the direction of lowest ester count → highest, in these reviews). Much of the background has been covered already by two people: the Cocktail Wonk himself with his 
There’s a reason for that. What these esters do is provide a varied and intense and enormously boosted flavour profile, not all of which can be considered palatable at all times, though the fruitiness and light flowers are common to all of them and account for much of the popularity of such rums which masochistically reach for higher numbers, perhaps just to say “I got more than you, buddy”. Maybe, but some caution should be exercised too, because high levels of esters do not in and of themselves make for really good rums every single time. Still, with Luca having his nose in the series, one can’t help but hope for something amazingly new and perhaps even spectacular. I sure wanted that myself.
These are definitions of ester counts, and while most rums issued in the last ten years make no mention of such statistics, it seems to be a coming thing based on its increasing visibility in marketing and labelling: right now most of this comes from Jamaica, but Reunion’s Savanna also has started mentioning it in its Grand Arôme line of rums. For those who are coming into this subject cold, esters are the chemical compounds responsible for much of a given rum’s flowery and fruity flavours – they are measured in grams per hectoliter of pure alcohol, a hectoliter being 100 liters; a light Cuban style rum can have as little as 20 g/hlpa while an ester gorilla like the DOK can go right up to the legal max of 1600 at which point it’s no longer much of a drinker’s rum, but a flavouring agent for lesser rums. (For good background reading, check out the 
Consider first the nose. Frankly, I thought it was lovely – not just because it was different (it certainly was), but because it combined the familiar and the strange in intriguing new ways. It started off dusty, musky, loamy, earthy…the sort of damp potting soil in which my wife exercises her green thumb. There was also a bit of vaguely herbal funk going on in the background, dry, like a hemp rope, or an old jute sack that once held rice paddy. But all this was background because on top of all that was the fruitiness, the flowery notes which gave the rum its character – cherries, peaches, pineapples, mixed with salt caramel, vanilla, almonds, hazelnuts and flambeed bananas. I mean, that was a really nice series of aromas.
The various Jamaican ester marks
The brief technical blah is as follows: bottled by Bristol Spirits out of the UK from distillate left to age in Scotland for 26 years; a pot still product (I refer you to 

Anyway, here’s what it was like. The nose of the Ilha da Madeira fell somewhere in the middle of the line separating a bored “meh” from a more disbelieving “holy-crap!”. It was a light melange of a playful sprite-like aroma mixed in with more serious brine and olives, a little sweet, and delicate – flowers, sugar water, grass, pears, guavas, mint, some marzipan. You could sense something darker underneath – cigarette tar, acetones – but these never came forward, and were content to be hinted at, not driven home with a sledge. Not really a brother to that fierce Jamaican brawler, more like a cousin, a closer relative to the 
I’ll provide some more background detail in the Other Notes below, but for the moment let’s just read off the fact sheet for the rum which is very helpfully provided on the Rare Rums website and on the bottle label itself. This is a cane juice distillate and can therefore be classed as an agricole-style rhum; distilled 2009 and the four barrel outturn from a column still was aged in Madeira casks, providing 570 bottles in 2017, with a strength of 52%.
In the last decade, several major divides have fissured the rum world in ways that would have seemed inconceivable in the early 2000s: these were and are cask strength (or full-proof) versus “standard proof” (40-43%); pure rums that are unadded-to versus those that have additives or are spiced up; tropical ageing against continental; blended rums versus single barrel expressions – and for the purpose of this review, the development and emergence of unmessed-with, unfiltered, unaged white rums, which in the French West Indies are called 
So, given how many Jamaicans are on the scene these days, how does this young, continentally aged 55.9% golden rum fare? Not too shabbily. It’s strong but very approachable, even on the nose, which doesn’t waste any time getting started but announces its ester-rich aromas immediately and with authority: acetone, nail polish and some rubber plus a smell of righteous funk (spoiling fruits, rotten bananas, that kind of thing). Its relative youth is apparent in the uncouth sharpness of the initial aromas, but once one sticks with it, it settles into its own special groove, calms itself down and does a neat little balancing act between sharper scents of citrus, cider, apples, hard yellow mangoes and green grapes, and softer ones of bananas, cumin, vanilla, marshmallows and cloves.
Tasting revealed somewhat less clothing in the suitcase, though it was quite a decent rum to sip (mixing it is totally unnecessary) – it was a little sharp before settling down into a relative smooth experience, and tasted primarily of white and watery fruits (pears, watermelon, white gavas), cereals, coconut shavings, sweet wine, and had a sly hint of tart red fruiness that was almost, but not quite sour, behind it all – red currants, cranberries, grapes. It was quite light and easy and escaped being an alcohol-flavoured water in fine style – not bad for something at close to standard strength, and the touch of sweet fruitiness imparted by the Zin barrels was in no way overdone. Even the finish was quite pleasant, being warm, relatively soft, and closing off the show with some tart fruitiness, coconut shavings, vanilla, milk chocolate, salted caramel, french bread (!!) and touch of thyme.

Rumaniacs Review #84 | 0554