William Hinton White Agricole Rum (Madeira) – Review

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Jun 142021
 

William Hinton from Madeira is not a name to conjure with in the annals of rum, but this is not the first time they have come up for mention – their distillery produced the Engenho Novo da Madeira rum that Rum Nation released with some fanfare back in 2017. The following year the company of Engenho Novo, Hinton’s new incarnation (and not to be confused with Engenhos do Norte, producer of the “970 Agricola”) released some rums for themselves, and we’ll be looking at these over the next week or so.

Hinton classify their rums into three tiers: (1) the exclusive single casks, which are blends of 6YO “new Hinton” rums and 25 YO “old Hinton” rums from before the shutdown in 1986 (see below) which are then finished in various other barrels like wine or whisky or what have you; (2) the premium range which consists of two rums, an award winning 6 YO and a high proof white; and (3) the bartenders’ mixes, for general audiences, which their website refers to, in an odd turn of phrase, as a “service rum.” One of that final category is the white rum we’re examining today.

The white is a cane juice agricole – a term which Madeira has a right to use – but it is not unaged.  While the site does not specifically say so, I was told it’s under a year, around six months, in French oak casks 1. It is bottled at 40%, column still, so nothing “serious”.  It’s made fit for purpose, that’s all.

Unfortunately that purpose seems to be to put me to sleep. Dare I say it is underwhelming? It is a soft and extremely light white rum with very little in the way of an aromas at all.  It’s delicate, flowery and admittedly very clean – and one has to seriously pay attention to make out some flowers, dill, herbs, grass, sugar water and wet moss (!!), before it disappears like a summer zephyr you barely sensed in the first place

The palate is better, and remains light and clean. It has a queer sort of dusty aroma to it, like old library books stored in long disused storage room. That gradually goes away and is replaced with a dry taste of cheerios, and some fruits.  Almonds and a curiously faint whiff of vanilla. I read somewhere that this white is  made to service a poncha — a very old cocktail from Portugal’s great seafaring days invented to combat scurvy (rum plus sugar plus lemon juice, and some honey) — not so much to replace Bacardi Superior … though you could not imagine them being displeased if it did.  Drinking it neat is probably a nonstarter since it’s so wispy, and of course there’s not much of a finish (at 40% I wasn’t looking for one). Briefly fruity and floral, a quick whiff of herbs, and it’s gone. 

Although it has some very brief tastes and aromas that I suppose derive from the minimal ageing (before the results of that process got filtered right back out again), the white displays little that would make it stand out. In fact, while demonstrably being an agricole, it hardly tastes like one at all. It’s what I’m beginning to refer to more and more often as a “cruise-ship white”, a kind of all-encompassing milquetoast rum whose every character has been bleached and out so its only remaining function is to deliver a shot of bland alcohol (like, say, vodka) into a mixed drink for those who don’t know or don’t care (or both).

That said, honesty compels me to admit that there was some interesting stuff in the wings, sensed but not seen, a trace only, perhaps only waiting to emerge at the proper time, but alas, not enough to save it. The premium series probably address such deficiencies, and if so, it was a smart move to separate the generalized cocktail fodder (which this is) from a more upscale and dangerous version aimed at more masochistic folks who’ll try anything once.  If you want to know the real potential of Hinton’s white rum, don’t stop and waste time dawdling with this one, go straight for the 69% and be prepared to have your socks blown off.  Unless you like soft and easy whites, I’d walk away from this one.

(#829)(75/100)

Background & History

It’s long been noted that sugar cane migrated from Indonesia to India to the Mediterranean, and continued its westward march by being cultivated on Madeira by the first half of the 15th century.  From there it jumped to the New World, but sugar remained a stable and very profitable cash crop in Madeira and the primary engine of the island’s economy for two hundred years. At that point, with Brazil and other Portuguese colonies becoming the main sources of sugar, the focus of Madeira switched to wine, for which it became renowned (sugar cane production continued, just at a reduced level). 

The British took some involvement in the island in the 1800s, which led to several inflows of their citizens, some of whom stayed – one of these was William Hinton, a businessman who arrived in 1838 and started the eponymous company seven years later.  First a sugar factory was constructed and a distillery was added — these were large and technologically advanced and allowed Engenho Hinton to become the largest sugar processor on the island, as well as the largest rum maker (though I’m not sure what rums they actually did produce) by the 1920s. 

Unfortunately, by the 1970s and 1980s as sugar production became more and more industrialized and global, more cheaply produced  sugar from Brazil and India and elsewhere cut into Hinton’s sales (they were part of a regulated EEC industry, so low-cost labour was not an option), and by 1986 the factory and distillery closed and the facilities were mothballed – the website gives no reasons for the closure, so I’m making an educated guess here, as well as assuming they did not sell off or otherwise dispose of what bean counters like me like to refer to as “plant”.

It was restarted by Hinton’s heirs in 2006 as Engenho Novo de Madeira with a column still and using Madeira sugar cane: here again there is scanty information on where this sugar cane comes from, their own property or bought from others. Whatever the source, the practice of using rendered sugar cane juice (”honey”) continued and notes from a brochure I have state that the column still was one restored in 1969 and again in 2007, suggesting that when the distillery closed, its equipment remained intact and in place.

 

Saint James Rhum Blanc Agricole “Imperial Blanc” – Review

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Apr 042021
 

Back in 2019 before the world changed, I was fortunate enough (and for the first time ever), to get a “blogger” badge at the Berlin Rumfest.  This did not, of course, class with the far cooler “Exhibitor” or “Judge” badge that others ostentatiously wore front and center.  Nor did it come with any kind of perks: I did not get let in free; it conferred no free samples or extra goodies; I was not plied with hats, shirts, glasses, and the thing absolutely did not give free entrance to master classes and seminars. In fact, it was so small and drab it could almost be overlooked altogether. Yet I was inordinately proud that I had one, and preened to all and sundry until I was brought down to earth by (who else?) The Little Caner, who asked in that ego-deflating manner he has perfected from his old age of fourteen, what it was good for.

In fine, just one thing: it allowed me to get in one hour earlier than everyone else, and since I usually try to arrive at the opening bell, this was a godsend, because it meant I could talk to some of the busier booth people without a crowd, before they got distracted. So there I was at 11a.m. on a sunny Sunday morning looking for old friends and new ones, and spotted Benoit Bail over at the Saint James stand.  He was talking with Marc Sassier (the resident oenologist who is in charge of production at Saint James on Martinique) — I wandered over to say hello, and we started talking about white rhums, of which three examples were on the tabletop.

Now, I had tried that shudderingly powerful 60º colourless Hammer of Thor that was the Coeur de Chauffe earlier that year and Marc allowed it was definitely deserving of all the plaudits (it was a non-AOC pot-still white, unusual for Martinique). “But you should try the other two as well,” he said, pointing to the bottles. My eye went first to the frosted bottle of the 50% Fleur de Canne, and he suggested I try it after the 40% red-lettered version. “Forget the Imperial name,” he told me, “This rhum is the original, just watered down for the bartenders circuit. Good to start you off.”

“So, not a sipping rum?” I asked

Everyone laughed. “They are all sipping rums to someone,” Marc smiled, and he and Benoit courteously left me to try the soft white rhum. 

And indeed, I enjoyed the nose immensely – it had a nice lemony and herbal opening, like rain on freshly mown grass on a hot clear day. You could almost smell the sunlight. It had all the hallmarks of a really well made agricole rhum: herbs, dill, parsley and a trace of coriander; crisp cucumbers in sweet apple cider, with a red sweet pepper dropped in for kick. A lovely, clean aroma of a natural product.

I looked up from my note-taking. “All the usual?” I called over. “Cane juice, crushing within 48 hours of harvest, quick fermentation, creole still?” 

Marc looked highly amused. “It would not have the “AOC” on the label without it,” he pointed out. And of course he was right: that appellation is very strict and fiercely adhered to — Saint James would hardly mess around with it. “Just checking,” I said, glad he wasn’t offended — maybe he knew me well enough from my writing to understand why I’d ask the question. He went back to his conversation, and I went back to my tasting.

I liked the palate, but here the softening to 40% and its more uncouth nature worked against it, and it lacked something of the finesse I expect from a well-made white. Now, the grassy, tangy freshness of the nose carried over – it was just weak and lacked the assertiveness that would make a statement and allow the flavours to pop. That said, there was some roughness in the notes of lime, bitters, tart fruits, sugar cane sap and green apples which was evident on the neat pour, and it was quickly over. The finish was as crisp and short, and as sharp as Mrs. Caner’s criticisms of my many failings…but it must be said that many of the aromas of the nose – tart apples, grass, dill, lemongrass – carry through. “It’s quite an experience,” I remarked later to Benoit and Mark, when we were discussing the rhums.

Saint James has a range of what some generously refer to as “starter” or “cocktail” rums. The Imperial Blanc, the first of these, retails for around €20, and is succeeded up the price and value chain by the Royal Blanc Agricole (50º, also red lettered label), then the blue-letter variation of the Rhum Blanc Agricole 55º and the rather more upscale frosted bottle of the Fleur de Canne (50º) which is sort of a special edition white, the last of the column-still unaged blancs before the Coeur de Chauffe blows them all into next week.

I’ve tried quite a few of these whites from the company, and the thing is, what impresses about the Imperial is its cost benefit ratio — it tastes well and noses even better for the first and cheapest rhum in that lineup. The profile is reasonably good, isn’t strong enough to offend or frighten, and provides most of what is required of a low-level intro to unaged agricoles.  I wouldn’t go so far as to say it makes a great Ti’ punch – you need to go to 50º for that to happen, and Clement and Damoiseau provide stiff competition as well – but its very good at providing a flavourful jolt to whatever you feel like adding it to, even at standard strength.  So while I wouldn’t say it’s a key rum of any kind, it certainly is tailor made for bars, and for anyone of lean purse who wants to start working on his knowledge of the blanc side. 

(#810)(80/100)

Chamarel Premium Classic Unaged White Rum – Review

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Mar 082021
 

La Rhumerie de Chamarel, that Mauritius outfit we last saw when I reviewed their 44% pot-still white, doesn’t sit on its laurels with a self satisfied smirk and think it has achieved something.  Not at all.  In point of fact it has a couple more whites, both cane juice derived and distilled on their Barbet columnar still: one at 42º (the “Classic 42”) for cocktails like a mojito, and the other delivering a sharper 52º and clearly meant for the islanders’ own beloved Ti-punch.

Chamarel distillery is situated in a small valley in the south west of Mauritius, cultivates its own sugarcane, and has a history on the island going back centuries. The distillery takes the title of a small nearby village named after a Frenchman who lived there around 1800 and owned most of the land upon which the village now rests. The area has had long-lived plantations growing pineapples and sugar cane, and a very long history of distilling its own back-country hooch for local consumption, much like the grogues of Cape Verde or the clairins of Haiti..

After 2006, when rum production was finally legalized (previously all cane had to be made into sugar by law), it began to emerge from the shadows, to become something the world started paying attention to. It’s no coincidence that it was in 2008, at a time of weakening demand and reduced EU subsidies and a time of renewed interest in rum, that the owners of the Beachcomber Hotel chain (New Mauritius Hotels, one of the largest companies in Mauritius), created their new distillery on a 400-hectare estate.

The sugar cane is grown onsite and cut without pre-burning between July and December. The harvest is transported directly to the distillery and the crushed sugarcane juice filtered and taken to steel tanks for fermentation after which the wash is run through a copper pot still (for one of their white rums), or the two-column 24-plate still they call an alembic (for aged and other white rums). In all cases the rums are left post-distillation in inert stainless steel vats for three months (or more) before being transferred to ageing barrels of various kinds, or released as white rums, or further processed into spiced variations. In this case the classic is slowly reduced to 52% ABV over six months.

What comes out the other end and is released in a bottle smart enough to sport a doctorate from Cambridge, is a sleek stunner of a rum with a cosh in its back pocket. It’s an intense and crisply fiery taste bomb, and my Lord, was there a lot going on under its crinoline – a hot combo of wax, olives, brine and sugar water, acetone and paint thinner, which vied with a veritable smorgasbord of light and watery fruit for the dominance of the nose: guavas, pears, Thai mangoes, watermelon and guavas with a touch of pineapple and strawberry infused water. Slightly sweet, salty and sour, a really distinctive, slightly-addled nose. It’s sharp to smell, yet it’s the sharpness of clear and crisp aromas rather than any deficiency of youth and poor cuts such as too often mars young rums subsequently marketed as cocktail fodder: this thing, on the contrary, smells like you could take it to dinner at the Ritz.

Having already tried – and felt somewhat let down by – the restrained, near-lethargic nature of the Chamarel pot still white, I wasn’t looking for anything particularly “serious” when it came to how it tasted, aside from, perhaps, a bit of extra jolt from the higher proof point. I was happy to be disappointed: it was a firm and solid rhum on all fronts, both deep and sharp at the same time, laden with vegetals, wet grass, green apples, grapes, citrus, vanilla, pineapple and a mischievous hint of cider to shake things up.  Waiting a bit and then coming back to it, I noted a crisp melange of lemon, thyme, biryani spices, marzipan, more light and tart fruits, some unsweetened yoghurt and even the creamy back end of white chocolate and almonds.  It ended up closing the show with a last joyous and furiously spinning sense of fruit, citrus, pepper and a very hot green tea gurgling its way down.

Personally I have a thing for pot still hooch – they tend to have more oomph, more get-up-and-go, more pizzazz, better tastes.  There’s more character in them, and they cheerfully exude a kind of muscular, addled taste-set that is usually entertaining and often off the scale.  The Jamaicans and Guyanese have shown what can be done when you take that to the extreme.  But on the other side of the world there’s this little number coming off a small column, and I have to say, I liked it even more than its pot still sibling, which may be the extra proof or the still itself, who knows. 

The Premium Classic was simply a rhum that invigorated, and was hugely fun to try without any attempt to be “serious” or “important”.  And that’s a good thing here, I think, because it allows us to relax and just go with it.  Now, a lot of us drink rums just to get hammered, start a convo, have a good time – and if we don’t like it we chuck it away, or into a mix and any weakness is shrugged off by saying “others will like it” or “it’s not meant for sipping.” Meh. For me, either it works or it doesn’t and this one – frenetic, alcoholic and cheerfully unapologetic – does its thing so well, that the day I tried it I looked at the guy at the booth doing the talk and the pour and laughed in sheer delight, didn’t say a word and just held out my glass for more.  I haven’t heard much about this company or this rum since then, but I sure hope that gent remembers how much I liked his company’s product. 

(#807)(85/100)

Other notes

  • Although this is a rum (or rhum) deriving from cane juice, Mauritius does not have the right to call its products agricoles, and I follow the practise in my naming and description..

Havana Club Silver Dry White Rum (Cuban)(1980s-1990s)

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Feb 222021
 

Rumaniacs Review #124 | 0803

There were several varieties of the standard white Havana Club mixer: strengths varied from 37.5% to 40%, the labels changed from saying “El Ron de Cuba” to “Mix Freely” and in the early 2000s this old workhorse of the bartending scene, which had been in existence at least since the 1970s and produced all over the world, was finally retired, to be replaced by the Anejo Blanco. 

From the label design I’m hazarding a guess mine came from the early 1990s (it lacks the pictures of the 1996 and 1997 medals it won that were added later) but as it was part of a collection from much earlier and the design changes were stable for long periods, it may be from the late eighties as well (the HC sun began to be coloured red in the early 1980s which sets an earliest possible dating for the bottle). As far as I know it was a column still product aged for no more than 18 months, filtered to white and made in Cuba.

Colour – White

Strength – 40%

Nose – Very light, fragrant and delicate. Sugar water, coconut shavings (and actual coconut water), watery pears.  A touch of light vanilla, watermelon and cucumbers, and an almost industrial sort of aroma to it that is supposed to double for “alcohol,” I guess, but feels too much like raw spirit to me. Without practice this could come off as a serious no-nose kind of rum.

Palate – Meh. Unadventurous.  Watery alcohol.  Pears, cucumbers in light brine, vanilla and sugar water depending how often one returns to the glass.  Completely inoffensive and easy, which in this case means no effort required, since there’s almost nothing to taste and no effort is needed. Even the final touch of lemon zest doesn’t really save it.

Finish – Short, faint and undistinguished, complete non-starter. By the time you think to ask “Where’s the finish?” it’s already all over.

Thoughts – By today’s standards, this venerable white is unimpressive.  Current Havana Club variants like the 3YO Anejo Blanco or the Verde are slightly more taste-driven on their own account, and have a life over and beyond the cocktail circuit since they possess a smidgen of individual character. This is too much of a backgrounder, too anonymous, to appeal.  

Note however, that it is completely consistent with its purpose which was to liven up a mojito or a daiquiri, not to appear on one of my lists of white rums (here and here) that stand tall alone.  At the time, this was what such blancos were made for and what made them sell. That this one fails by today’s more exacting standards for white rums, is hardly its fault. We changed, not it.

(74/100)

A picture of some of the silver dry series over the decades, from the FB site HC Sammlung Hamburg

Rhum Rhum PMG Rhum Blanc Agricole 56º- Review

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Feb 012021
 

Although the Rhum Rhum PMG is essentially a rhum made at Bielle distillery on Guadeloupe, it uses a Mueller still imported there by Luca Gargano when he envisioned producing a new (or very old) type of rhum agricole, back in 2005. He wanted to try making a double distilled rhum hearkening back to the pre-creole-still days, and provide a profile like that of a Pére Labat pot still rhum he had once been impressed with and never forgot.

Co-opting Gianni Capovilla into his scheme (at the time Capovilla was creating a reputation for himself playing around with brandy, grappa and eau de vie in Italy), the two made Marie Galante a second home for themselves as they brought their plan to fruition with Dominic Thierry, the owner of Bielle. “We used fresh, undiluted cane juice provided by the Bielle mills and then subjected it to a long fermentation in small 30hl steel cuvees, before double distilling it in two copper stills through a bain-marie (a water bath, or double boiler).” And in 2006 the first rhum came off the new still.

Although the plan was always to sell white (unaged) rhum, some was also laid away to age and the aged portion turned into the “Liberation” series in later years.  The white was a constant, however, and remains on sale to this day – this orange-labelled edition was 56% ABV and I believe it is always released together with a green-labelled version at 41% ABV for gentler souls. It doesn’t seem to have been marked off by year in any way, and as far as I am aware production methodology remains consistent year in and year out.

What the rhum does, then, is mark an interesting departure from the regular run of rhum agricoles which usually have a single pass through a creole column: here it has a longer fermentation time, and two runs through a pot still.  I would never dream of dissing the French islands’ blancs – they are often amazing drinks stuffed with squirming ferrets of flavour – but I gotta tell you, this thing is a quiet stunner that more than holds its own.

Nosing it immediately suggests a different kind of profile from the sweet grassy herbals of a true blanc. This is more like a Paranubes, or a clairin – it starts with that same wax and brine and olives and sweet hot dog relish, as if daring you to chuck it away; it calms down to more earthy flavours of black bread, salt butter, cream cheese, and a nice vegetable soup spiced up with a sweet soya sauce; then it gets pleasantly, crisply sweet – fennel, cane juice, citrus, lemon grass, and nice tart green apples.  Quite a series of aromas to work through, not something to be hurried if you can spare the time.

On the palate the brininess (which would have been off-putting here, I think) retreats and it becomes somewhat warmer.  At first the slight sour of a Korean chili sauce is evident, and a sweet-salt soya dunked into a soup with too much ginger and too many carrots.  But this is just the first sip or two – once one acclimatizes, other more traditional tastes that any agricole lover would recognize come out of hiding: citrus (limes); cane juice; green grapes and apples; cloves, rosemary and even a hint of firm yellow mangoes of the sort West Indians love with salt and chili pepper.  The rhum remains fresh and bright and not sharp at all, just exceedingly complex, with a lot of different layers chasing themselves up and down and around your tongue, before it finally fades away with closing notes of cardamom, papaya, mangoes, cucumbers in vinegar, swank and lime juice. It’s crisp and clean throughout, and the balance is really superb.

From the description I’m giving, it’s clear that I like this rhum, a lot. I think it mixes up the raw animal ferocity of a more primitive cane juice rhum with the crisp and clear precision of a Martinique blanc, while just barely holding the damn thing on a leash, and yeah, I enjoyed it immensely. I do however, wonder about its accessibility and acceptance given the price, which is around $90 in the US. It varies around the world and on Rum Auctioneer it averaged out around £70 (crazy, since Master of Malt have it for £48), which is problematic when one considers all the other very good blancs out there retailing for less. 

For people into their cocktails and who love white rums with real character, I would suggest it’s the bees knees, however.  It’s got great complexity, loads of flavour and is made at right angles to more popular and better known whites that aren’t as “difficult”. Yet at the same time it respects the traditions of rhum making; and it tastes amazing. It might not appeal to those now getting into the white rhum subculture – at least, not yet – but perhaps once in a while when there’s a bit of extra coin rattling around in the pockets, it’ll be worth it to splurge on this distinctive and original white rhum which gets far too little press. It may yet turn out to be that undiscovered gem we’re all look for, even if it’s not quite underpriced.

(#798)(86/100)

Other notes

  • Quotes and production details taken from Nomadi tra i Barrili by Luca Gargano © 2019 Velier Spa.
  • The PMG stands for Pour Marie Galante – “For Marie Galante”.
  • Tarquin Underspoon in her very readable (and positive) reddit review, comments on the price (a “craft tax”) as well and suggests alternatives if it is felt to be too steep.

Habitation Velier Forsyth’s Pot Still Unaged White Rum (WPE) (2017) – Review

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Dec 302020
 

Hampden gets so many kudos these days from its relationship with Velier —  the slick marketing, the yellow boxes, the Endemic Bird series, the great tastes, the sheer range of them all — that to some extent it seems like Worthy Park is the poor red haired stepchild of the glint in the milkman’s eye, running behind dem Big Boy picking up footprints. Yet Worthy Park is no stranger to really good rums of its own, also pot still made, and clearly distinguishable to one who loves the New Jamaicans. They are not just any Jamaicans…they’re Worthy Park, dammit. They have no special relationship with anyone, and don’t really want (or need) one.

For a long time, until around 2005, Worthy Park was either closed or distilling rum for bulk export, but in that year they restarted distilling on their double retort pot still and in 2013 Luca Gargano, the boss of Velier, came on a tour of Jamaica and took note. By 2016 when he released the first series of the Habitation Velier line (using 2015 distillates) he was able to convince WP to provide him with three rums, and in 2017 he got three more.  This one was a special edition of sorts from that second set, using an extended fermentation period – three months! – to develop a higher ester count than usual (597.3 g/hLpa, the label boasts). It was issued as an unaged 57% white, and let me tell you, it takes its place proudly among the pantheon of such rums with no apology whatsoever.

I make that statement with no expectation of a refutation. The rum doesn’t just leap out of the bottle to amaze and astonish, it detonates, as if the Good Lord hisself just gave vent to a biblical flatus. You inhale rotting fruit, rubber tyres and banana skins, a pile of warm sweet garbage left to decompose in the topical sun after being half burnt and then extinguished by a short rain. It mixes up the smell of sweet dark overripe cherries with the peculiar aroma of the ink in a fountain pen.  It’s musty, it’s mucky, it’s thick with sweet Indian spices, possesses a clear burn that shouldn’t be pleasant but is, and it may still, after all this time, be one of the most original rums you’ve tried this side of next week. When you catch your breath after a long sniff, that’s the sort of feeling you’re left with.

Oh and it’s clear that WP and their master blender aren’t satisfied with just having a certifiable aroma that would make a DOK (and the Caner) weep, but are intent on amping up the juice to “12”.  The rum is hot-snot and steel-solid, with the salty and oily notes of a pot still hooch going full blast. There’s the taste of wax, turpentine, salt, gherkins, sweet thick soya sauce, and if this doesn’t stretch your imagination too far, petrol and burnt rubber mixed with the sugar water. Enough?  “No, mon,” you can hear them say as they tweak it some more, “Dis ting still too small.” And it is, because when you wait, you also get brine, sweet red olives, paprika, pineapple, ripe mangoes, soursop, all sweetness and salt and fruits, leading to a near explosive conclusion that leaves the taste buds gasping.  Bags of fruit and salt and spices are left on the nose, the tongue, the memory and with its strength and clear, glittering power, it would be no exaggeration to remark that this is a rum which dark alleyways are afraid to have walk down it.

The rum displays all the attributes that made the estate’s name after 2016 when they started supplying their rums to others and began bottling their own. It’s a rum that’s astonishingly stuffed with tastes from all over the map, not always in harmony but in a sort of cheerful screaming chaos that shouldn’t work…except that it does. More sensory impressions are expended here than in any rum of recent memory (and I remember the TECA) and all this in an unaged rum. It’s simply amazing.

If you want to know why I’m so enthusiastic, well, it’s because I think it really is that good. But also, in a time of timid mediocrity where too many rum makers (like those Panamanians I was riffing about last week) are afraid to take a chance, I like ambitious rum makers who go for broke, who litter rum blogs, rumfest floors and traumatized palates with the detritus of their failures, who leave their outlines in the walls they run into (and through) at top speed.  I like their ambition, their guts, their utter lack of fear, the complete surrender to curiosity and the willingness to go down any damned experimentative rabbit hole they please. I don’t score this in the nineties, but God, I do admire it – give me a rum that bites off more than it can chew, any time, over milquetoast low-strength yawn-through that won’t even try gumming it.

(#790)(86/100)

Other notes

  • Outturn unknown.  
  • The Habitation Velier WP 2017 “151” edition was also a WPE and from this same batch (the ester counts are the same). 
  • In the marque “WPE” the WP is self explanatory, and the “E” stands for “Ester”

Coruba Blanca Extra Light White Rum (1970s)

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Dec 142020
 

Rumaniacs Review #122 | 0785

The original Basel-based trading house behind this long-surviving rum was formed in 1889 by Jules Fiechter and Peter Bataglia, who dealt with cognac and rum under the trading enterprise of (what else?) Fiechter & Bataglia.  In 1898 Bataglia moved back to France, and a new partner named Georges Schmidt bought in and the company was renamed with an equal lack of imagination to Fiechter & Schmidt and concerned itself with wines and cognac.  The first world war nearly bankrupted them, but they survived, and in the interwar years with the relaxation of border controls and tariffs, F&S sought to buy and distribute Jamaican rums (this was a time when in Central Europe rum verschnitt was quite popular – it was a neutral beet alcohol doped with high ester Jamaican rum for kick) but did not want to go through Britain, and so went directly to Jamaica to source it.

In 1929 the Rum Company Kingston was founded under the direction of Rudolf Waeckerlin-Fiechter (Jules’s brother-in-law) in order to guarantee the selection of raw materials as well as ground the entire production process of the rum in Jamaica. The actual recipe of Coruba up to that time remained secret (Appleton and Hampden were considered as prime sources); and expansion of sales continued to around Europe, the Middle East, Singapore, Australia and New Zealand. In 1962, wanting to remove themselves from Jamaica and its political issues, the island portion of the brand was sold to Wray & Nephew, with the blending and bottling for Europe and other regions remaining in Basel. In 1993 Coruba was sold to the Haecky Group, and in 2012, it got passed on yet again, this time to Campari (which is also Appleton’s parent), which is where it currently remains.

What this long intro makes clear, then, is that the white rum we have here dates back from when the Swiss concern was still the maker of record, and my own (private) opinion is that it was likely a rum for airports, airlines and cheap hotel minibars – sort of a 1970s version of today’s supermarket rums. I can’t say any of the previous two rums I tried from the company – the “Dark” in 2010 and the “Cigar” in 2013 – particularly enthused me, and the company’s blended and filtered white rums pre-dating the Age are similarly too bland, for the most part, to be of anything but historical interest…even if it was, as the label remarks, “Aged in the West Indies.”

Colour – White

Strength – 40% ABV

Nose – Caramel, vanilla, acetones, marzipan, and light white fruits on the edge of spoiling.  This makes it intriguing but it’s too weak to  make any kind of serious statement, even at 40% ABV, and reminds me of a slightly beefed-up Dry Cane white, though just as uninspiring when compared against today’s more serious rums.

Palate – Lemon peel, pears, fingernail polish, very light, almost wispy.  Vanilla and cloves.  Almost all the more assertive scents like acetones and heavier fruits stay with the nose and don’t make it to the taste. Really not much more — and the dryness advertised on the label is nothing of the kind.  It’s essentially a white mixer a la Bacardi, with even less character.

Finish – Short, sweet and light, vanishing fast.  Some lemon peel, a touch of alcohol-ness and a fruit nor two, mostly watery.

Thoughts – It terms itself “extra-light, extra-dry”. The first half is true.  Still, it’s 40% and has a nice soft mouthfeel to it, and if the ephemeral nature of the profiles fails to excite, at least it’s painless, even sort of pleasant.  It clearly appealed to the palates of yesteryear, who were perfectly happy to dunk it into a mix like a Cuba Libre, which is likely the only place it ever really resided, and where it should always be left.

(72/100)

Veritas White Blended Rum (Foursquare/Hampden) – Review

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Dec 092020
 

In commenting on the two-country blend of the Veneragua, Dwayne Stewart, a long time correspondent of mine, asked rather tartly whether another such blend by the Compagnie could be named Jamados.  It was a funny, if apropos remark, and then my thought went in another direction, and I commented that “I think [such a] blend’s finer aspects will be lost on [most]. They could dissect the Veritas down to the ground, but not this one.”

It’s a measure of the rise of Barbados and the New Jamaicans that nobody reading that will ask what I’m talking about or what “Veritas” is. Three near-hallowed points of the rumcompass intersected to make it: Barbados’s renowned Foursquare distillery, which provided a blend of unaged Coffey still and 2 YO pot still rums for their part; and Hampden out of Jamaica chipped in with some unaged OWH pot still juice to provide some kick.  Since those two distilleries were involved, it will come as even less of a surprise that Luca Gargano who is associated privately and commercially with both, probably had a hand with the conceptual thinking behind it, and Velier, his company, is the European importer.

To be honest, I’ve never been entirely won over by multi-country blends which seek to bring out the best of more than one terroire by mixing things up.  Ocean’s rum took that to extremes and fell rather flat (I thought), the Compagnie des Indes’s blends are not always to my taste (though they sell gangbusters), the SBS Brazil-Barbados was meh – my feeling is that blends work better when they concentrate on one aspect of their home, not try to have several international citizens cohabitate under one cork. Veritas – it is known as Probitas in the USA for copyright / trademark reasons – may just be an exception that proves the rule (and true Navy rums are another).

Because, nosing it, it is clear that it is quite an interesting rum, even though it’s not really made for the sipping cognoscenti but for the cocktail crowd. The Hampden aromas of pot still funk dominate the initial nose — with glue, furniture polish, wax, acetone and ummm, oversweet garbage (which is not as bad as it sounds believe me) — it’s just that they don’t hit you over the head, and remain nicely restrained. They give way to crackers, cereals and a fruity mix of pineapples, strawberries, bubble gum, and then, like a violent storm passing by, the whole thing relaxes into vanilla, creme brulee, caramel, lemon meringue pie and some nice pine tarts. 

The balance on the tongue underscores this zen of these six different aspects: aged and unaged, pot and column, Barbados and Jamaican, and the flavours come like that gent in Hemingway’s The Sun Also Rises went broke: gradually, then suddenly, all at once. It’s sweet with funk and fruits and bubble gum, has a crisp sort of snap to it, not too much, and moves around the tasting wheel from creamy tartness of yoghurt, salara and sweet pastries, to a delicate citrus line of lemon peel, and then to caramel and vanilla, coconut shavings, bananas. The finish is a bit short and in contrast to the assertive scents and tastes, somewhat weak (ginger, tart fruits, some vanilla), but I think that’s okay: the rum is assembled to be a serious – even premium – cocktail mix, to make a bitchin’ daiquiri.  It’s not for the sipper, though for my money, it does pretty okay there too.

In fine, it’s a really good “in the middle” rum, one of the better ones I’ve had. The strength of 47% is near perfect for what it is: stronger might have been too sharp and overpowering, while a weaker proof would have allowed the notes to dissipate too quickly.  It’s hard to miss the Jamaican influence, and indeed it is a low-ester rum as dampened down by the Bajan component at the back end, and it works well for that.

When it really comes down to it, the only thing I didn’t care for is the name.  It’s not that I wanted to see “Jamados” or “Bamaica” on a label (one shudders at the mere idea) but I thought “Veritas” was just being a little too hamfisted with respect to taking a jab at Plantation in the ongoing feud with Maison Ferrand (the statement of “unsullied by sophistic dosage” pointed there).  As it turned out, my opinion was not entirely justified, as Richard Seale noted in a comment to to me that… “It was intended to reflect the simple nature of the rum – free of (added) colour, sugar or anything else including at that time even addition from wood. The original idea was for it to be 100% unaged. In the end, when I swapped in aged pot for unaged, it was just markedly better and just ‘worked’ for me in the way the 100% unaged did not.” So for sure there was more than I thought at the back of this title.

Still – “Truth” is what the word translates into, just as the US name “Probitas” signifies honesty, and uprightness. And the truth is that the distilleries involved in the making of this bartender’s delight are so famed for these standards that they don’t need to even make a point of it any longer – their own names echo with the stern eloquence of their quality already. The rum exists. It’s good, it speaks for itself, it’s popular.  And that’s really all it needs to do. Everything else follows from there.

(#784)(84/100)

Other notes

  • Part of the blend is lightly aged, hence the colour. I’m okay with calling it a white.
  • The barrel-and-shield on the label represents the organization known as “The Guardians of Rum” which is a loose confederation of producers and influencers who promote honesty in production, labelling and disclosure of and about rums.

Chamarel Premium Double Distilled White Rum – Review

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Nov 302020
 

It says “rum” on the label, but for all intents and purposes we should be calling it rhum. Chamarel made it out of cane juice on the island of Mauritius, and it’s an easy-going, sweet-smelling, good-tempered cane juice rhum that got wrung out of a pot still on the island and somehow didn’t turn into some foul-smelling, cantankerous harridan in the process.  That’s probably deliberate, because had they done so, while it might have enthused the fanboys of unaged white lightning made in the backwoods, it might also cost a sale or two among the less adventurously minded.

Suffice to say, the rhum derives from cane that is grown and harvested on their estate, crushed within the day and the juice fermented for around 36 hours; then it’s run twice through Chamarel’s small (20 hL) copper pot stills and that’s about it.  Into the bottle with you, at a workmanlike 44%, white as water. It presents demurely and innocently – nothing to see here, folks, move along.

What comes out of it and into your glass is, to say the least, surprising.  You know me, I like those feral white rums north of 60% that barely contain their untamed ferocity and wild screaming tastes, and strut around thumping their chests like King Kong in a glass.  This one isn’t anything like that.  It’s warm and firm, with a sort gentle complexity rising to the nose: brine, olives, wax, swank, and watery fruit like pears and white guavas.  There’s a nice snap of sugar cane juice here, coconut water, vanilla, and a bagful of fruits that aren’t aggrieved and pissed off so much as resigned to just chilling out. 

On the tongue it gets crisper, clearer: which is good in its own way, yet creates other problems, the most notable of which is that it becomes evident that there are just a few clean tastes here, and that’s all. Light vanilla, cereals, nuts, almonds and chocolate, developing gradually into some acidic yellow fruits (unripe mangoes, pears, apricots) and a subtle line of citrus that could have been stronger.  It’s pleasant and easy to drink, and the finish is short and breezy — fruits and vanilla and some white chocolate — with nothing substantially new to add.

Overall, it’s a perfectly nice drink, yet I’m left vaguely dissatisfied, since it started so well and then just kind of dribbled away into an anonymity from which I felt the pot still and lack of ageing should have saved it. Was it perhaps too well tended and planed away to appeal to the masses?  Maybe.

So, no, this isn’t Rumzilla, or a King Kong of the blancs.  But with some effort it might get close to that big bad boy, because you can sense the potential, were it to be stronger and babied less in the cuts, allowed to have its head to go (no pun intended) a little ape. Then it could be, at the very least, the Son of Kong.  In a nice little perfume box.  I could completely live with that.

(#781)(79/100)

Other Notes

La Rhumerie de Chamarel, located in a small valley in the south west of Mauritius, cultivates its own sugarcane, and has a history on the island going back centuries. The distillery takes the title of a small nearby village named after a Frenchman who lived there around 1800 and owned most of the land upon which the village now rests. The area has had long-lived plantations growing pineapples and sugar cane, and in 2008 the owners of the Beachcomber Hotel chain (New Mauritius Hotels, one of the largest companies in Mauritius), created the new distillery on their estate of 400 hectares, at a time of weakening demand and reduced EU subsidies. Rum really started taking off in post 2006 when production was legalized – previously all sugar cane had to be processed into sugar by law. 

The sugar cane is grown onsite and cut without pre-burning between July and December. The harvest is transported directly to the distillery and the crushed sugarcane juice filtered and taken to steel tanks for fermentation after which the wash is run through a copper Barbet-type plate still (for white rums), or the two-column 24-plate still they call an alembic (for aged and other rums). In all cases the rums are left post-distillation in inert stainless steel vats for three months before being transferred to ageing barrels of various kinds, or released as white rums, or further processed into spiced variations.

A1710 La Perle “Brute” Parcellaire White Rhum – Review

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Oct 262020
 

It doesn’t say so, but A1710’s rhum “Brute,” stuffed into a bottle at a rip snorting 66%, is another example of a mini-terroire called a parcellaire – a single small section of an estate, like, oh the UF30E or the similar A1710 54.5% edition that was also issued in the year this was, 2017.  There are a few of these micro-terroire rhums floating around and while still uncommon, do show an interesting new direction for the rum world.  Though, for obvious reasons I don’t see them as becoming mass market products any time soon – more like exactingly made small batch artisanal rhums in the true sense, marketed to enthusiasts and connoisseurs.

To do that, however, depends on more than just slick marketing. The product actually has to taste good, be seen as out of the ordinary, and be able to showcase some small aspect of its company’s ethos and desire for quality. It’s got to be special. So far, I’ve seen nothing from A1710 that would do anything except lend support to that thesis, because the “Brute” is definitely one of the best white rhums around, even at that formidable strength. 

The canes used to make this rum all come from a single plot cultivated by a Mr. Paul Octave, with several varietals: black cane, yellow cane and Pen Epi Lèt. (More delicate and less robust than the hybrids which are cultivated for large-scale productions, these three types of canes are supposedly quite juicy). The cane juice is fermented for around five days, run through a creole 7-plate copper column still affectionately named “La Belle Aline”, is non-AOC compliant, and as far as I know, rested for some time but not aged or filtered or reduced in strength, resulting in 2,286 bottles of a 66% beefcake for the 2017 edition, all individually numbered.

The results of all that micro-management are amazing.The nose, fierce and hot, lunges out of the bottle right away, hardly needs resting, and is immediately redolent of brine, olives, sugar water,and wax, combined with lemony botes (love those), the dustiness of cereal and the odd note of sweet green peas smothered in sour cream (go figure).  Secondary aromas of fresh cane sap, grass and sweet sugar water mixed with light fruits (pears, guavas, watermelons) soothe the abused nose once it settles down.

It’s the taste that’s the real star of the show, the way this huge strength is tamed and made almost palatable. Yes it’s hot and spicy, but there’s a sort of smooth creaminess to the texture that permits it to be had neat and the high proof almost forgotten.  There’s salt and wax and light glue as before, combined with a sweeter note of marshmallows, light white fruits and it’s reminiscent of a watery fruit infusion to be had on a hot day on a tropical beach somewhere. There are other tastes of lychees, flowers, more fruits (heavier ones), cane sap, herbs (mint, perhaps a touch of sage and basil), but these dance around the central tastes and lend support rather than shouldering their way to the forefront, and the entire experience is really quite good, moving smoothly, almost sedately, inro a long, spicy and fruity finish that somehow preserves both strength and delicacy.

I really enjoyed the 54.5% La Perle, and scored it well, but the Brute is a cut even above that.  It’s a rum made by one guy on one parcel on one island and has a richness of aroma and flavour that it would seem almost a sin to put it in a barrel. The real money in the rum world is in utra-old  rums made by proud houses who reach back in time for barrels left to age for decades by generations past.  A1710 have shown that a brand new outfit, not adhering to a production standard of any kind, not even ageing what they come up with and simply releasing a rhum like this almost straight off the still, can provide us with something truly remarkable for an astoundingly affordable price.  For me, it’s worth every penny.

(#772)(88/100)

Other notes

Some historical background on A1710 is in the original La Perle review, adapted here:

A1710 was created in 2016 as a micro-distillery for Habitation Le Simon (not to be confused with the distillery of Simon, though they’re neighbors), which rubs shoulders with Clement on the mid eastern side of Martinique. The estate’s roots go back to 1710 when the founder, Jean Assier, arrived on the island (hence the “A” in the title) and founded the sugar plantation, which seems to have been family owned and operated as a sugar estate ever since. Yves Assier de Pompignan, the 50-year-old who created the brand and founded the distillery in 2016, first made a career in stationery and office supplies before accepting his True Calling, perhaps channelling the family heritage — a great-grandfather owned the current factory of Saint-James, a grandfather owned of rum brand, his father is a cane agronomist and he has connections with the Hayot family as well.

Smatt’s Silver Jamaican Rum – Review

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Sep 272020
 

It’s peculiar how little information there is on Smatt’s that isn’t all razzamatazz and overhyped positive posturing meant to move cases. Almost nobody has written anything of consequence about it, there’s no review of credibility out there, while the product website is a cringeworthy mass of spouting verbiage long on gushing praise and short on anything we might actually want to know. When you’re relegated to furtively checking out Rumratings and Difford’s to at least see what drinkers are saying, well, you know you’ve got an issue.  

Smatt is, according to those sources I’ve managed to check, a small-batch, boutique, Jamaican blended rum of pot and column still distillate, launched in the early 2010s. Which distillery? Unclear and unconfirmed, though it’s likely to be made by one of the companies under the NRJ banner, given the involvement of Derrick Dunn as the master blender (he started working at Innswood Distillery where he maintains an office, and is the master blender for Monymusk, the house rum of NRJ). The rum is filtered to white, released at 40% and is marketed in upscale establishments in the UK and various duty free emporia (and some online shops), which may be why it consistently maintains a low profile and is relatively unknown, as these are not places where rum geekery is in plentiful supply.

Normally, such a rum wouldn’t interest me much, but with the massive reputations the New Jamaicans have been building for themselves, it made me curious so I grudgingly parted with some coin to get a sample.  That was the right decision, because this thing turned out to be less an undiscovered steal than a low-rent Jamaican wannabe for those who don’t care about and can’t tell one Jamaican rum from another, know Appleton and stop there.  The rum takes great care not to go beyond such vanilla illusions, since originality is not its forte and it takes inoffensive pleasing-the-sipper as its highest goal. 

Consider the aromas coming off it: there’s a touch of sweet acid funkiness and herbs – sweet pickles, pineapple, strawberry bubblegum mixed in with some brine, white pepper and cereals. To some extent, you can sense bananas and oranges starting to go off, and it becomes more fruity after five minutes or so – within the limitations imposed by the filtration and that low strength – but not rich, not striking, not something you’d remember by the time you set the glass down.

The palate is, in a word, weak, and it raises the question of why it was filtered at all given that it was already quite delicate as a factor of the standard proof.  It tasted clean, very very light, and pleasantly warm, sure.  And there were pleasing, soft flavours of coconut shavings, candy, caramel, light molasses. And even some fruits, light and watery and white, like pears and ripe guavas and sugar water. Just not enough of them, or of anything else. It therefore comes as no surprise that the finish is short and sugary and sweet, a touch fruity, a little dry, and disappears in a flash

Once I drank the thing, checked my notes and assessed my opinions, I came to the conclusion that while the nose does say “Jamaican” — real quiet — it then gets completely addled and loses its way on the palate and finish and ends up as something rather anonymous. It’s not as if there was that much there to begin with at 40%, and to filter it into insensibility and flatness, to tamp down the exuberance of what an island rum can be, completely misses the point of the Jamaican rum landscape. 

Smatt’s modest self-praise of being one of the finest rums ever produced (“Considered by many as the world’s best tasting rum”) can be completely disregarded. I guess that letting it stand on its merits didn’t scream “excellence!” loud enough for the marketing folks, who clearly have at best a tangential acquaintance with rum (or truth, for that matter) but a real good sense of over-the-top adjectives. But what they’re doing by saying such things is purloining the trappings and cred of some serious, real Jamaican rum, stripping them down and selling for parts. Smatt’s is no advertisement for the island or its traditions, and while I completely accept I come at my snark from a long background of trying whites from all points of the compass (and have come to prefer strong, growly and original) that’s no excuse for Smatt’s to come out with a bland and boring rum that doesn’t even do us the favour of letting us know what it really is, while shamelessly bloviating about all the things it isn’t. Why, it’s positively Trumpian.

(#765)(78/100)

Other Notes

  • Honesty compels me to let you know that in 2015 Forbes named this as one of eight rums you should try. In 2020, the Caner is telling you it really isn’t.
  • I don’t care about the story of the pirate the rum was supposedly named after, and simply note it for completeness here.
  • Age is unknown.  I’d suggest it’s a few years old but that’s a guess based on taste and price.

Savanna Lontan Grand Arôme Unaged White Rum – Review

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Sep 142020
 

It’s perhaps unfair that only with the emergence of the 2016 HERR 10 YO and the LMDW 60th Anniversary white in the same year, that the distillery of Savanna on Reunion began to pick up some serious street cred. I think it’s one of those under-the-radar distilleries that produces some of the best rums in the world, but it always and only seems to be some special limited edition like the Cuvee Maison Blanche, or a “serious” third party bottling (e.g. from Habitation Velier, Rum Nation or Wild Parrot) that gets people’s ears to prick up.  And it’s then that you hear the stealthy movement of wallets in pockets as people slink into a shop, furtively fork over their cash, and never speak of their purchase for fear the prices might go ape before they get a chance to buy everything in sight.

Such focus on seemingly special bottlings ignores a lot of what Savanna actually produces. Starting around 2013 or so, in line with the emerging trend of own-distillery bottlings (as opposed to bulk sales abroad) done by well-known Caribbean island distilleries, they took the unheralded and almost unacknowledged lead in constantly producing all sorts of small not-quite-limited batches, for years and years (the 5 year old and 7 year old “Intense” rums were examples of that). And, as I’ve observed before, it’s good to remember that Savanna’s rums span an enormous stylistic range of both cane juice rhums and molasses based ones, single barrel and blends, standard strength and full proof, and underneath all of those are rums like the seemingly basic Lontan White 40% rum we’re looking at today.

The word “Lontan” is difficult to pin down – in Haitian Creole, it means “long” and “long ago” while in old French it was “lointain” and meant “distant” and “far off”, and neither explains why Savanna picked it (though many establishments around the island use it in their names as well, so perhaps it’s an analogue to the english “Ye Olde…”).  Anyway, aside from the traditional, creol, Intense and Metis ranges of rums (to which have now been added several others) there is this Lontan series – these are all variations of Grand Arôme rums, finished or not, aged or not, full-proof or not, which are distinguished by a longer fermentation period and a higher ester count than usual, making them enormously flavourful.

Does that work, here? Not as much as I’d like – the strength is partly responsible for that, making it seem somewhat one-dimensional.  The nose gentle and clean, some brine and olives, pineapple, watermelon, green apples and a touch of herbs, yet overall the smell of it lacks something of an agricole rhum’s crispness, or an unaged molasses rum’s complexity, and if there are more esters than normal here, they’re doing a good job of remaining undercover. It actually reminds me more of a slightly aged cachaca than anything else.

It’s an easy rum to drink neat, by the way, because the 40% does not savage your tonsils the way a full proof would.  On that level, it works quite nicely.  But that same weakness makes flavours faint and hard to come to grips with. So while there are some subtle notes of sugar water, anise, vanilla, mint, coffee (a dulce de leche, if you will) and cumin, they lack spark and verve, and you have to strain hard to pick them up….hardly the point of a drink like this. Since the finish just follows on from there – faint, breathy and <poof> it’s gone – about the best one can say is that at least it’s not a bland nothing.  You retain the soft memory of fruits, pineapple, cumin, vanilla, and then the whole thing is done.

Ultimately then, this is almost a starter or (at best) a mid-tier rum, clocking in at €35 or so in Europe. I have often bugled my liking for brutish whites that channel the primitive licks of full strength rums made in the old style for generations without caring about modern technology, but this isn’t one of them. That said, it has more in its jock than the bland anonymous filtered whites that are the staple of bars the world over, however…so if you eschew full-proof ester-squirting whites and prefer something a bit more toned down and easy on both the palate and the wallet, then this one is definitely one you could – and probably should – take a longer look at than I did.

(#760)(77/100)

Other Notes

  • Column still rum, deriving from molasses (hence the “Traditonnel” on the label)
  • For a more in depth discussion of “Grand Arôme” see the Wonk’s article.
  • As before, many thanks and a hat tip to Nico Rumlover for the sample

Santiago de Cuba “Carta Blanca” Cuban White Rum – Review

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Aug 132020
 

There’s a peculiar light yellow lustre to the Santiago de Cuba rum somewhat euphemistically called the Carta Blanca (“White Card”), which is a result, one must assume, of deliberately incomplete filtration. The rum is aged three years in oak casks, so some colour is inevitable, but in anonymous white barroom mixers, that’s usually eliminated by the charcoal used: so whatever colour remains can’t be an accident. It’s likely, in this case, that the makers figured since it was issued at a trembly-kneed sort of please-don’t-hurt-me sub-proof strength, it might be better to leave something behind in case people forgot it was supposed to be a rum and not a vodka.

That worked, I suppose…up to a point.  The problem is that a 38% proof point simply does not permit sufficient serious aromas to be discerned easily – you really got to work at it (which I argue is hardly the point for a rum like this one).  

When nosing it, I certainly got the light sort of profile it promised: some negligible white fruits, in bed with a thinly sharp and quite herbal background; it smelled a bit grassy, almost agricole-like, surprising for a Spanish-style ron from Cuba.  And when I took my time with it and let it stand for a bit, I sensed almonds, crushed walnuts, coconut shavings, papaya, sweet watermelon and even a touch of brine. (Note: adding water did absolutely nothing for the experience beyond diluting it to the point of uselessness).

As for the taste when sipped, “uninspiring” might be the kindest word to apply. It’s so light as to be nonexistent, and just seemed so…timid. Watery and weak, shivering on the palate with a sort of tremulous nervousness, flitting here and there as if ready to flee at a moment’s notice, barely brushing the taste buds before anxiously darting back out of reach and out of range. I suppose, if you pay attention, you can detect some interesting notes: a sort of minerally base, a touch of mint. Citrus – like lemon grass – cardamom and cumin, and even some ginnip and sour cream.  It’s just too faint and insipid to enthuse, and closes the show off with a final touch of citrus peel and lemon meringue pie, a bit of very delicate florals and maybe a bit of pear juice.  Beyond that, not much going on. One could fall asleep over it with no issues, and miss nothing.

Obviously such tasting notes as I describe here are worlds removed from the forceful aspects of all those brutal falling-anvil fullproofs many fellow boozehounds clearly enjoy more.  When faced with this kind of rum my default position as a reviewer is to try and be tolerant, and ask who it was made for, what would such people say about it, can redemption be found in others’ tastes? After all, I have been told on many occasions that other parts of the world prefer other rums – softer, lighter, weaker, subtler, easier…made for mixes, not chuggers or shot glasses.

Completely agree, but I suspect that no-one other than a bartender or a cocktail guru would do much with the Carta Blanca. It has all the personality of a sheet of paper, and would disappear in a mix, leaving no trace of itself behind, drowned out by anything stronger than water. It does the world of rum no favours, trumpets no country and no profile worthy of merit, and after a sip or a gulp can be forgotten about as easily as remembering which cocktail it was just mixed in. In short, it has a vapid existence unmolested by the inconvenience of character.

(#752)(72/100) ⭐⭐½

Other Notes

  • 2025 Video review link.
  • Made in Cuba at the Santiago de Cuba facilities in Oriente, which is located in the SE of Cuba, an area known as “La Cuna Del Ron Ligero” or The Cradle Of Light Rum. This where Matusalem and Ron Caney is also produced. The company was founded in 1862 and the distillery established in 1868 – it is therefore, the oldest in Cuba, currently owned by Corporacion de Cuba (or “Cubaron”).
  • The Ron Santiago brand was introduced in 1970 when gthe Carta Blanca was rolled out; an anejo release and the “de Cuba” suffix were both added in 1999, the latter for export purposes.

Ron Caribe Silver Premium Rum – Review

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Jul 262020
 

If you believe the marketing blah (which I don’t) then here we have a nice little white rum made by a small craft company, located in the Yucatan peninsula town of Merida, in Mexico. The premises are built on the remains of an old sugar making hacienda and thirty employees labour diligently to hand prepare every bottle. They probably sing as they do so. I dab a single tear from my eye at such tradition-respecting, old-school rum making.  It warms the cockles of my pickled and cynical old heart, truly.

And, the rum is quite nice for what it is – 40%, charcoal filtered, a wannabe Bacardi Superior, perhaps. It smells just dandy too, starting off nice and dry, with brine and some red olives.  It opens up to aromas if sugar water, fleshy, very ripe white fruits, some citrus, and perhaps a date or two.  Mostly though, you get a sense of sweet, vanilla, citrus and light salt.

It may be traditionally inoffensive to smell, but it did have a surprise or two on the palate, which was to its credit. I was resigned to just another white mixer’s delight which was willing to stay on board with the program and not rock the boat, and then…papaya dusted with paprika and pimento?  Huh?  I laughed with surprise (doesn’t happen often, you can be sure), and gave points for originality on the spot. It was quite interesting to taste further, too – hot vegetable soup, dill, maggi cubes, a nice salt and sweet soya rush, with some background molasses, heavy vanilla and ice cream, leading to a surprisingly long finish for something at 40%. The salt beat a hasty retreat, leaving just the creamy sweet vanilla ice cream flavoured with a touch of herbs and dry, musty spices.  

So…not bad, which leaves the final opinion somewhat conflicted. The overall profile was interesting and I liked its too-quickly-gone flashes of masochism, and so that must be acknowledged.  Is it good enough to take on some of the more claw- and fang-equipped heavy hitters of the white rum world I’ve looked at before?  No, not at all. But it’s nice, it’s generally inoffensive and has a few interesting points to its assembly. So as a cheap white mixer, perfectly okay, so long as that’s all you’re after.

(#747)(78/100)

Opinion / Company background

At first sight it’s easy to assume that we know so little about Ron Caribe or the self-styled little artisanal company that makes it it, because of our resolute concentration on the West Indies, to say nothing of the lessening of interest in lighter rum styles. Easy as pie to have an average so-so product from a small outfit fall off our collective consciousness, and let’s face it, Mexico does not loom large in the pantheon of Rumistas Mundial Inc.

Except that the more I looked into this the less I actually knew. Consider. The website named on the bottle (roncasrbemx.com) has been let lapse. Okay – that happens. But the website of the home company, Casa D’Aristi (which has apparently been in operation since 1935 and which makes mostly liqueurs) makes no mention of rums at all, and yet there are supposedly three in the portfolio – this silver, and a 5YO and 8YO. The address on the website leads to an intersection of roads where no such business exists and the map point coordinate is a stretch of road with no Hacienda on it. A google search on the yellow brick building in the company website leads to a pair of travelocity reviews that make no mention of a distillery (just of a rum tasting), and the company site again. Dig deeper and we find out that Casa D’Aristi is a new “umbrella brand” that incorporates the brands of another company called Grupo Aamsa which seems to be a retailer and agent of some kind, in the business of making and distributing all sorts of spirits, including beer, wine, vodka and rum, and can only be traced to a store elsewhere in the city of Merida in Yucatan.  

Sorry, but at this point I lost all patience and interest. No commercial product should be this hard to track down and all it leaves me with is a sense of disillusionment – it’s so much like the 3rd party assembly of a Ron Carlos line that it hardly seems worth the bother.

So I’m just going to tell you what little else I know about the rum. I assume it’s column-still distillate trucked in from somewhere else (because of it was anything else that would have been trumpeted to high heaven as evidence of its “craft” and “small batch” street cred).  According to one website it’s aged — “rested” might be a better word — six months in neutral oak barrels (I must assume this means they are completely used up third- or fourth-fill ex-bourbon barrels with nothing more than a weak word to add), and then charcoal filtered to make it even more flavourless than before. And DrunkenTiki, which probably had the most detail of any website I looked at, suggested it was made with vanilla. 

It’s part of any review to tell you all this in case it impacts your decision-to-purchase and your judgement of the rum and so you need to know the nonsense that any casual search will turn up.  Personally I believe the ethos and philosophy – and professional pride – of any producer is usually demonstrated right there on the label and supplementary materials for the aficionado, and there’s little to be impressed with on that score with this outfit. You can drink the Ron Caribe and like it, of course – as I’ve noted above, it has some good points to it — but knowing anything about it, now that’s a non-starter, which to me makes it a non-buyer.

Habitation Velier Muller LL IV/3177 White Rhum – Review

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Jul 222020
 

By now most will be aware of my admiration for unshaven, uncouth and unbathed white rums that reek and stink up the joint and are about as unforgettable as Mike Tyson’s first fights.  They move well away from the elegant and carefully-nurtured long-aged offerings that command high prices and elicit reverent murmurs of genteel appreciation: that’s simply not on the program for these, which seek to hammer your taste buds into the ground without apology. I drink ‘em neat whenever possible, and while no great cocktail shaker myself, I know they make some mixed drinks that ludicrously tasty.

So let’s spare some time to look at this rather unique white rum released by Habitation Velier, one whose brown bottle is bolted to a near-dyslexia-inducing name only a rum geek or still-maker could possibly love. And let me tell you, unaged or not, it really is a monster truck of tastes and flavours and issued at precisely the right strength for what it attempts to do.

The opening movements of the rum immediately reveal something of its originality – it smells intensely and simultaneously salty and sweet and estery, like a fresh fruit salad doused with sugar water and vinegar at the same time. It combines mangoes, guavas, watermelons, green apples, unripe apricots and papayas in equal measure, and reminds me somewhat of the Barik white rum from Haiti I tried some time before. There’s also a briny aroma to it, of olives, bell peppers, sour apple cider, sweet soya sauce, with additional crisp and sharp (and plentiful) fruity notes being added as it opens up.  And right there in the background is a sly tinge of rottenness, something meaty going off, a kind of rumstink action that fortunately never quite overwhelms of gains the upper hand.

When tasted it presents  a rather more traditional view of an unaged white agricole rhum, being sharp, sweet, light, crisp.  Herbs take over here – mint, dill, fresh-mown grass and cane peel for the most part.  There’s a lovely sweet and fruity tang to the rhum at this point, and you can easily taste sugar water, light white fruits (guavas, apples, cashews, pears, papayas), plus a delicate hint of flowers and citrus peel, all commingling nicely.  As you drink it more it gets warmer and easier and some of that crisp clarity is lost – but I think that overall that’s to its benefit, and the 59% ABV makes it even more palatable as a neat pour and sip.  Certainly it goes down without pain or spite, and while there is less here than on other parts of the drink, you can still get closing notes of watermelon, citrus, pears, sugar water, and a last lemony touch that’s just right.

Evaluating a rum like this requires some thinking, because there are both familiar and odd elements to the entire experience.  It reminds me of clairins, but also of the Paranubes, even a mezcal or two, all mixed up with a good cachaca and a nice layer of light sweet. The smells are good, if occasionally too energetic, and tumble over each other in their haste to get out, but the the tastes are spot on and there’s never too much of any one of them and I was reminded a little of the quality of that TCRL Fiji 2009 I could never quite put my finger on – this rhum was equally unforgettable.

The rum grew on me in a most peculiar way.  At first, not entirely sure what to make of it, and not satisfied with its overall balance, I felt it shouldn’t do better than 82.  A day later, I tried it again, unable to get it out of my mind, and rated it a more positive 84 because now I could see more clearly where it was going.  But in the end, a week later and with four more tries under my belt, I had to admit how well assembled the rum truly was, and settled on my final score.  Any rum which grows in the mind like that, getting better each time, is the sure mark of one that deserves a lot more attention.  In this case it remains one of my happy discoveries of the entire Habitation Velier line, and is a great advertisement for both agricoles and the more unappreciated and overlooked white rums of no particular age.

(#746)(85/100)

Other notes

  • The name refers to the German still used to make the rhum
  • This 1st edition of this rhum had a brown bottle.  The 2nd edition uses a clear one. Both editions derive from a 2015 harvest.
  • From Bielle distillery on Marie Galante
  • It’s a little early for the Rumaniacs series but two of the members have reviewed it, here, neither as positively as I have.  My sample came from the same source as theirs.

Dry Cane Extra Light Superior White Rum (1970s)

 2 Responses »
May 312020
 

Rumaniacs Review #116 | 0732

Dry Cane UK had several light white rums in its portfolio – some were 37.5% ABV, some were Barbados only, some were 40%, some Barbados and Guyanese blends.  All were issued in the 1970s and maybe even as late as the 1980s, after which the trail goes cold and the rums dry up, so to speak.  This bottle however, based on photos on auction sites, comes from the 1970s in the pre-metric era when the strength of 40% ABV was still referred to as 70º in the UK. It probably catered to the tourist, minibar, and hotel trade, as “inoffensive” and “unaggressive” seem to be the perfect words to describe it, and II don’t think it has ever made a splash of any kind.

As to who exactly Dry Cane (UK) Ltd were, let me save you the trouble of searching – they can’t be found. The key to their existence is the address of 32 Sackville Street noted on  the label, which details a house just off Piccadilly dating back to the 1730s. Nowadays it’s an office, but in the 1970s and before, a wine, spirits and cigar merchant called Saccone & Speed (established in 1839) had premises there, and had been since 1932 when they bought Hankey Bannister, a whisky maker, in that year. HB had been in business since 1757, moved to Sackville Street in 1915 and S&S just took over the premises. Anyway, Courage Breweries took over S&S in 1963 and handed over the spirits section of the UK trade to another subsidiary, Charles Kinloch – who were responsible for that excellent tipple, the Navy Neaters 95.5º we have looked at before (and really enjoyed).

My inference is therefore that Dry Cane was a financing vehicle or shell company or wholly owned subsidiary set up for a short time to limit the exposure of the parent company (or Kinloch), as it dabbled in being an independent bottler — and just as quickly retreated, for no further products were ever made so far as I can tell. But since S&S also acquired a Gibraltar drinks franchise in 1968 and gained the concession to operate a duty free shop at Gibraltar airport in 1973, I suspect this was the rationale behind creating the rums in the first place, through the reason for its cessation is unknown. Certainly by the time S&S moved out of Sackville Street in the 1980s and to Gibraltar (where they remain to this day as part of a large conglomerate), the rum was no longer on sale.

Colour – White

Strength – 40% ABV

Nose – Light and sweet; toblerone, almonds, a touch of pears. Its watery and weak, that’s the problem with it, but interestingly, aside from all the stuff we’re expecting (and which we get) I can smell lipstick and nail polish, which I’m sure you’ll admit is unusual.  It’s not like we find this rum in salons of any kind.

Palate – Light and inoffensive, completely bland.  Pears, sugar water, some mint. You can taste a smidgen of alcohol behind all that, it’s just that there’s nothing really serious backing it up or going on. 

Finish – Short, dreary, light, simple. Some sugar again and something of a vanilla cake, but even that’s reaching a bit. 

Thoughts – Well, one should not be surprised.  It does tell you it’s “extra light”, right there on the label; and at this time in rum history, light blends were all the rage. It is not, I should note, possible to separate out the Barbadian from the Guyanese portions. I think the simple and uncomplex profile lends credence to my theory that it was something for the hospitality industry (duty free shops, hotel minibars, inflight or onboard boozing) and served best as a light mixing staple in bars that didn’t care much for top notch hooch, or didn’t know of any.

(74/100)

Superb Tortuga Light Rum (1980s)

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Apr 092020
 

Rumaniacs Review R-113 | 0717

My apologies to anyone who has bought and enjoyed the Superb Tortuga Light Rum on some Caribbean cruise that docked in the Cayman Islands for the last three decades or more….but it really isn’t much of anything. It continues to sell though, even if nowadays its star has long faded and you’d be hard pressed to find anyone of the current crop of writers or commentators who has ever tried it.

The white rum, a blend of unidentified, unspecified Jamaican and Barbadian distillates bottled at 40%, is not really superb and not from the island of Tortuga north of Haiti (but from the Cayman Islands 500 miles to the west of there); it’s filtered and bleached to within an inch of its life, is colourless, lifeless and near out tasteless. It incites not gasps of envy and jealous looks, but headshakes and groans of despair at yet another downmarket rum marketed with ruthless efficiency to the holiday crowd, and which for some reason, manages to score an unbelievable “Best Buy” rating of 85-89 points from someone at Wine Enthusiast who should definitely never be given a white Habitation Velier to try lest it diminish our personal stocks of rums that really are superb.

Think I’m harsh? Perchance I suffer from enforced isolation and cabin fever? Bad hair day? Feel free to contradict what I’m smelling: a light, sharp, acetone-like nose that at best provides a note of cucumbers, sugar water and sweet cane sap with perhaps a pear or two thrown in.  If you strain, real hard, you might detect an overripe pineapple, a squirt of lemon rind and a banana just beginning to go. Observe the use of the singular here.

Still not convinced? Please taste. No, rather, please swill, gulp and gargle.  Won’t make a difference. There’s so little here to work with, and what’s frustrating about it, is that had it been a little less filtered, a little less wussied-down, then those flavours that could – barely – be discerned, might have shone instead of feeling dull and anaemic. I thought I noted something sweet and watery, a little pineapple juice, that pear again, a smidgen of vanilla, maybe a pinch of salt and that, friends and neighbors is me reaching and straining (and if the image you have is of me on the ivory throne trying to pass a gallstone, well…).  Finish is short and unexceptional: some vanilla, some sugar water and a last gasp of cloves and white fruits, then it all hisses away like steam, poof.

At end, what we’re underwhelmed with is a sort of boring, insistent mediocrity.  Its core constituents are themselves made well enough that even with all the dilution and filtration the rum doesn’t fall flat on its face, just produced too indifferently to elicit anything but apathy, and maybe a motion to the waiter to freshen the rum punch. And so while it’s certainly a rum of its own time, the 1980s, it’s surely – and thankfully – not one for these.

(72/100)

Other notes

  • The Tortuga rum is not named after the island, but to commemorate the original name of the Cayman Islands, “Las Tortugas,” meaning “The Turtles.”
  • The “Light” described here is supposedly a blend of rums aged 1-3 years.
  • The company was established in 1984 by two Cayman Airways employees, Robert and Carlene Hamaty, and their first products were two blended rums, Gold and Light. Blending and bottling took place in Barbados according to the label, but this information may be dated as my sample came from a late-1980s bottle. Since its founding, the company has expanded both via massive sales of duty free rums to visitors coming in via both air and sea.  The range is now expanded beyond the two original rum types to flavoured and spiced rums, and even some aged ones, which I have never seen for sale. Maybe one has to go there to get one. In 2011 the Jamaican conglomerate JP Group acquired a majority stake in Tortuga’s parent company, which, aside from making rums, had by this time also created a thriving business in rum cakes and flavoured specialty foods.

Ron Carlos Caribbean Style Rum “Light Dry” – Review

 1 Response »
Dec 112019
 

Last time ‘round we looked at the Ron Carlos Caribbean Style Rum “Black”, which I dismissed with a snort of derision – it was too simple, too weak, and had nothing of any substance to really recommend it, unless all you were looking for is a jolt of something alcoholic in your coffee (and were curious about who Carlos was).  It’s not often I find a product about which I can find almost nothing good to say except that “It’s a rum.” Here’s one made by the same company as the Black, in the same aggressive we-aim-for-the-low bar vein, and if you can believe it, it has even less character than its brown sibling. There are days I weep for the species.

Briefly: this is another rum from Florida Caribbean Distillers, which have several distilleries under their portfolio, sell bulk rums and neutral alcohol around the world, and have a large portfolio of low tier spirits for supermarkets, cruise ships, duty free shops and non-discriminating consumers. It’s column distilled, filtered and meant to take on the Bacardi Superior (yeah, good luck) – I’ve been unable to ascertain if it was aged, but I suspect it has, just to take off some of the rough edges, though they could just as easily have tarted it up some for the same effect.

Anyway, I ran it into my glass at a bar in Toronto — where I traded one of my gems to the cheerfully helpful and knowledgeable bartender, for some ten or so glasses of stuff I was curious about in the other direction (he could not believe some of the cheapos I was asking to try) — and this was quite the epic fail. It smelled of ethanol and vanilla on the open – how’s that for a poor start? – light brine, bananas, and very little fruitiness of any kind aside from the dream of some poor citrus that wandered in and got lost.  Sugar water and watermelon could be discerned, and there was a cold and harsh metallic note in there, that was like licking a penny and about as pleasant.

The rum was standard strength (40%), so it came as little surprise that the palate was very light, verging on airy – one burp and it was gone forever.  Faintly sweet, smooth, warm, vaguely fruity, and again those minerally metallic notes could be sensed, reminding me of an empty tin can that once held peaches in syrup and had been left to dry.  Further notes of vanilla, a single cherry and that was that, closing up shop with a finish that breathed once and died on the floor. No, really, that was it.

I am not, thus far, a fan of anything FCD have created (Noxx and Dunn 2-4-5 succeeded because single individuals with some experience and love for the subject were involved, I suggest, as they were not on Ron Carlos). You can excuse it all you want by saying it’s meant to be a low rent mixer, but when I can easily find an unaged white rum with ten times more character which would wake up – nay, turbo-charge – any cocktail I want to chuck it in, and at around the same price point…well, the argument falls down for me. I could pay twice as much for one of those and still get a better drink, a more enjoyable experience.

Of course, in this line of “work” I’ve tried a lot of white rums.  Aged, unaged, filtered, pure, dosed, mixers, neaters, overproofs, underproofs, popskulls and smoothies, I’ve tried them from just about everywhere, made in all kinds of ways.  Few strike me as unexciting as this one, or made with such indifference, with such rankly pecuniary motives. The Ron Carlos Caribbean Style Light Dry rum is so paper thin, so flat, so devoid of character or flair, or of anything that might make us want to drink it, it might as well be transparent.  Oh wait, hang on a minute….

(#683)(68/100)

Other Notes

  • This rum is now called Ron Carlos “Silver”
  • Production is, as of 2018, in Puerto Rico, in the Caribe Distillery (which is owned by FCD) – I think this one was made in Florida, though.
  • Molasses based, multi-column distilled, charcoal filtered.

L’Esprit South Pacific Distillery “Still Strength” White Rum (3º Ed.) – Review

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Nov 252019
 

So here we have a white rum distilled in 2017 in Fiji’s South Pacific Distillery (home of the Bounty brand) and boy, is it some kind of amazing. It comes as a pair with the 85% Diamond I looked at before, and like its sibling is also from a pot still, and also spent a year resting in a stainless steel vat before Tristan Prodhomme of the French indie L’Esprit bottled the twins in 2018 (this one gave 258 bottles).

Still-strength, he calls them, in an effort to distinguish the massive oomph of the two blancs from those wussy cask-strength sixty percenters coming out of babied barrels periodically hugged and stroked by a master blender.  I mean, it’s obvious that he took one look at the various aged expressions he was putting out at 70% or so, shook his head and said “Non, c’est encore trop faible.” And he picked two rums, didn’t bother to age them, stuffed them into extra-thick bottles (for safety, you understand) and released them as was. Although you could equally say the Diamond at 85% terrified him so much that he allowed a drop of water to make it into the Fijian white, which took it down a more “reasonable” 83%.

Whatever the case, the rum was as fierce as the Diamond, and even at a microscopically lower proof, it took no prisoners. It exploded right out of the glass with sharp, hot, violent aromas of tequila, rubber, salt, herbs and really good olive oil. If you blinked you could see it boiling. It swayed between sweet and salt, between soya, sugar water, squash, watermelon, papaya and the tartness of hard yellow mangoes, and to be honest, it felt like I was sniffing a bottle shaped mass of whup-ass (the sort of thing Guyanese call “regular”).

As for the taste, well, what do you expect, right? Short version – it was distilled awesomeness sporting an attitude and a six-demon bag. Sweet, light but seriously powerful, falling on the tongue with the weight of a falling anvil.  Sugar water and sweet papaya, cucumbers in apple vinegar. There was brine, of course, bags of olives and a nice line of crisp citrus peel. The thin sharpness of the initial attack gave way to an amazing solidity of taste and texture – it was almost thick, and easy to become ensorcelled with it. Pungent, fierce, deep and complex, a really fantastic white overproof, and even the finish didn’t fail: a fruity french horn tooting away, lasting near forever, combining with a lighter string section of cucumbers and peas and white guavas, all tied up with ginger, herbs and a sly medicinal note.

Longtime readers of these meandering reviews know of my love for Port Mourant distillate, and indeed, the MPM White L’Esprit put out excited my admiration to the tune of a solid 85 points.  But I gotta say, this rum is slightly, infinitesimally better. It’s a subtle kind of thing – I know, hard to wrap one’s head around that statement, with a rum this strong and unaged – and in its impeccable construction, in its combination of sweet and salt and tart in proper proportions, it becomes a colourless flavour bomb of epic proportions…and a masterclass in how an underground cult classic rum is made.

(#679)(86/100)

Key Rums of the World – J. Wray & Nephew White Overproof Rum (Jamaica)

 7 Responses »
Oct 142019
 

At the opposite end of the scale from the elegant and complex mid-range rum of the Appleton 12 year old – a Key Rum in its own right – lies that long-standing rum favourite of proles and puritans, princes and peasants — the rough ‘n’ tough, cheerfully cussin’ and eight-pack powerful rippedness of the  J. Wray & Nephew White overproof, an unaged white rum bottled at a barely bearable 63%, and whose screaming yellow and green label is a fixture in just about every bar around the world I’ve ever been in and escorted out of, head held high and feet held higher.

This is a rum that was one of the first I ever wrote about back in the day when I wasn’t handing out scores, a regular fixture on the cocktail circuit, and an enormously popular rum even after all these years.  It sells like crazy both locally and in foreign lands, is bought by poor and rich alike, and no-one who’s ever penned a rum review could dare ignore it (nor should they). I don’t know what its sales numbers are like, but I honestly believe that if one goes just by word of mouth, online mentions and perusal of any bar’s rumshelf, then this must be one of the most well regarded Jamaican (or even West Indian) rums on the planet, as well as one of the most versatile.

Even in its home country the rum has enormous street cred.  Like the Guyanese Superior High Wine, it’s a local staple of the drinking scene and supposedly accounts for more than three quarters of all rum sold in Jamaica, and it is tightly woven into the entire cultural fabric of the island. It’s to be found at every bottom-house lime, jump-up or get-together.  Every household – expatriate or homeboys – has a bottle taking up shelf space, for pleasure, for business, for friends or for medicinal purposes. It has all sorts of social traditions: crack a bottle and immediately you pour a capful on the ground to return some to those who aren’t with you. Have a housewarming, and grace the floor with a drop or two; touch of the rheumatiz? – rub dem joints with a shot; mek a pickney…put a dab ‘pon he forehead if he sick; got a cold…tek a shot and rub a shot. And so on. 

This is not even counting its extraordinary market penetration in the tiki and bar scene (Martin Cate remarked that the White with Ting is the greatest highball in the world). There aren’t many rums in the world which have such high brand awareness, or this kind of enduring popularity across all strata of society.  Like the Appleton 12, it almost stands in for all of Jamaica in a way all of its competitors, old and new, seek to emulate. What’s behind it? Is it the way it smells, the way it tastes? Is it the affordable price, the strength? The marketing? Because sure as hell, it ranks high in all the metrics that make a rum visible and appreciated, and that’s even with the New Jamaicans from Worthy park and Hampden snapping at its heels.

Coming back to it after so many years made me remember something of its fierce and uncompromising nature which so startled me back in 2010. It’s a pot and column still blend (and always has been), yet one could be forgiven for thinking that here, the raw and rank pot-still hooligan took over and kicked column’s battie. It reeked of glue and acetones mixed up with a bit of gasoline good only for 1950s-era Land Rovers.  What was interesting about it was the pungent herbal and grassy background, the rotting fruits and funky pineapple and black bananas, flowers, sugar water, smoke, cinnamon, dill, all sharp and delivered with serious aggro.

Taste wise, it was clear that the thing was a mixing agent, far too sharp and flavourful to have by itself, though I know most Islanders would take it with ice and coconut water, or in a more conventional mix.  It presented rough and raw and joyous and sweaty and was definitely not for the meek and mild of disposition, wherein lay its attraction — because in that fierce uniqueness of profile lay the character which we look for in rums we remember forever.  Here, that was conveyed by a sharp and powerful series of tastes – rotten fruit (especially bananas), orange peel, pineapples, soursop and creamy tart unsweetened fresh yoghurt. There was something of the fuel-reek of a smoky kerosene stove floating around, cloves, licorice, peanut, mint, bitter chocolate.  It was a little dry, and had no shortage of funk yet remained clearly separable from Hampden and Worthy Park rums, and reminded me more of a Smith & Cross or Rum Fire, especially when considering the long, dry, sharp finish with its citrus and pineapple and wood-chip notes that took the whole experience to its long and rather violent (if tasty) conclusion.  

So maybe it’s all of these things I wrote about – taste, price, marketing, strength, visibility, reputation.  But unlike many of the key rums in this series, it remains fresh and vibrant year in and year out. I would not say it’s a gateway rum like the Pusser’s 15 or the Diplo Res Ex or the El Dorado 21, those semi-civilized drinks which introduce us to the sippers and which we one day move beyond.  It exists at the intersection of price and quality and funk and taste, and skates that delicate line between too much and too little, too rough and almost-refined. You can equally have it in a high-class bar in Manhattan, or from cheap plastic tumblers with Ting while bangin’ down de dominos in the sweltering heat of a Trenchtown yard. In its appeal to all the classes of society that choose it, you can see a Key Rum in action: and for all these reasons, it remains, even after all the years it’s been available, one of the most popular — even one of the best — rums of its kind ever made, in Jamaica, in the West Indies, or, for that matter, anywhere else.

(#665)(83/100)

Other notes

  • Unaged pot and column still blend
  • The colours on the label channel the colours of the Jamaican flag
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