McDowell’s No.1 “Celebration” Matured XXX Dark Rum (India) – Review

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Dec 092024
 

N4026

Background

In the various reviews of the rums made by Old Monk, Camikara, Makazai, Amrut and Rhea, the observation was made (several times) that Indian rums don’t really have that good a reputation outside their country of origin, especially recently with the move towards greater transparency and purity. The rums there just never really go critical outside the diaspora and are viewed in many quarters inside and outside India as (at best) second tier also-rans.

There are several reasons for this. For one, In India itself rum has always been seen as a commoners’ drink, not a premium one, with all the snobbery this implies (it’s no accident that Amrut supercharged its whiskies’ reputation by first making them reputable outside India). Secondly, the financial incentives are minimal when the companies that make these products have what amounts to a near captive market of many hundreds of millions of local drinkers – why would they export when they can make easier money selling in-country?  And thirdly lack of awareness and lack of perceived quality go hand in hand with a dearth of information about how the rums are made – few companies give out any kind of information about that aspect of things (although colourful origin stories are legion).

Yet the country cannot be ignored forever. Companies like Piccadilly, Mohan Meakin, Amrut and United Spirits (owned by Diageo) are global sellers and massive conglomerates, irrespective of what they make. And so it behooves us to know more about the rums they make, be they ever so humble. This is one of them.

The Rum

Although “humble” may not be the exact word to use for McDowell’s No.1 “Celebration”, the flagship rum made by United Spirits (of which Diageo owns a controlling stake). The rum, first introduced in 1990, is one of only a few made by the company – the others are a white rum called “Caribbean,” a Gold called “Cariba”, and an aged “Old Cask” about which little is known except it was first released in 2004. There are likely others – we just don’t see them very much. But the Celebration is touted as the top selling rum in the world and I’ve seen news articles that proclaim the millions of cases it sells annually, so certainly it’s an elephant among field mice, and does brisk business.

That said, there’s the usual annoying paucity of production details. We know it’s made from molasses, though some dispute this and suggest jaggery may be the true source material. My understanding is that for such mass-market rums, a multi-column still uses molasses to get to 95% ABV or so, and then it’s aged, coloured and blended. What it’s blended with is a subject of some debate – it’s been said that “real” spirits are added, spices, flavourings, take your pick – the lack of disclosure is a common feature in the country were a bottle of this stuff can retail for under two bucks. Also, McDowell’s has 36 manufacturing centres across India and a score or so distilleries, so where exactly it’s made is unclear – Chip Dykstra, in a 2011 review, said it was made in Goa, without attribution. And it’s released at 42.8%, which, as I noted before, is a standard in India and equates to 75 degrees proof in the old Imperial system, which was never quite abandoned.

Even with the slightly-over-living-room-strength, it’s thin pickings on the nose. It smells vague, even indeterminate, first of plastic and detergent, and then of warm caramel drizzled over vanilla ice cream. A few fruits – cherries, ripe red grapes, tangerines – disturb the flow, but after a few minutes it’s paint on new drywall, plasticine, and the scent of a well oiled leather couch that’s old enough to leak some stuffing. It is, in short, a very weird smelling rum and one can only wonder how it beat out Old Monk, which is somewhat more “traditional” in its aromas.

Anyway, on tasting it, that thin profile persists – it’s as scrawny as a hungry cur in a dark alley. Yet some flavours make it through, and this is where we can detect some spices: cardamom, vanilla, salted caramel are the predominating notes; there’s damp tobacco and black tea, a touch of brine (no olives), and not a whole lot of fruitiness, crisp or tart or otherwise. There is some sweetness to it, but not a lot (and a hydrometer tests it as clean), and it goes down easily enough, just without any sort of flavours to excite the palate. Even the finish displays that sort of lacklustre “it’s okay” kind of vibe – short, easy, unaggressive, lots of caramel and vanilla and a few spices to round off the dram.

Reading the notes above, you can see why — even if it is the top selling rum in the world — it is met in the west with a shrug and a meh (if not outright disdain). One must concede that it’s a rum made originally for the indigenous market, where a different mindset exists on how it should be made, or taste like — and where those tastes are considered desirable; those who adhere to its unthreatening, easy charms won’t worry too much about disclosure or distillation or additives. Myself I just wish they would tell us – I mean, my God, we’re almost in 2025, dammit, why does this continually have to something we have to beg for?

Summing up this overlong piece, let’s just say that yes, it’s a reasonable rum, sure it is, just not one that rings the bells and makes for happy “wow!” moments and high fives. You can sip it easily enough and it tastes decent enough, if somewhat different than the norm. It simply lacks what one lady I know tartly refers to as “seriousness.” It’s all promises and no follow through, resting its dandified laurels on the bartop, while resolutely refusing to pony up when the bill comes due. If this rum was her boyfriend, she’d tolerate it for a while, and dump him the following week.

(#1100)(79/100) ⭐⭐⭐

Other notes

Company Bio (summarized from a longer work in progress)

McDowell’s has its origins way back in 1826 when Angus McDowell founded the firm in what was then called Madras (now Chennai). Initially the company didn’t make anything, just imported liquor, tobacco products, and various other consumer goods into India for the expatriate British population. It was clearly successful enough to form itself into a Limited company in 1898 and continued trading until after Independence – however, in 1951 Vittal Mallya of United Breweries Group bought the company and named the combined entity United Spirits Limited. 

The first distillery was built in Kerala in 1959 and initially USL made spirits under contract. By 1963 they were confident enough to launch their own brandy (called “Golden Grape”) and slowly expanded their capacity by buying other spirits making companies, while also building new distilleries and distribution networks.  However, so far as I can tell, rum was never a branded product in the portfolio identified with USL – what was produced stayed with the acquired companies’ already established brands.

The next generation of the family began to become active in 1973 when Vijay Mallya became a director of McDowell’s (as the subsidiary continued to be called – there was no opprobrium attached to the company name as had attended Dyer Meakin, so no reason, apparently, to change it), and ten years later he took over the whole company as chairman. The Celebration branded line of rums came out during his tenure and their distribution had expanded to the point where by the 2010s they had not only exceeded Old Monk’s sales, but had actually overtaken Bacardi as well.

Cash flow problems and declining sales (as well as some poor business decisions and scandals) in the early 2010s eventually forced Vijay Mallya to sell a majority stake in the Group to Diageo, and that’s the situation today.

 

Makazai Gold “Tribute” Rum (Goa, India) – Review

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Aug 192024
 

For those of not actually from India or part of the extended diaspora, the only rums from the subcontinent which most of us ever knew about were the Old Monk, the Amrut Two Indies and Old Port, and maybe a smattering of others like MacDowell’s, Hercules, Contessa, and, more recently, the Camikara. Yet India has been making distilled spirits for centuries, including from sugar cane, and so it comes as no surprise that as the growth of rum as a premium spirit continues around the world, local entrepreneurs would look to establish small craft brands or distilleries of their own. Such spirits would go beyond the doctored mass-market hooch which permeates the local market and adhere to more exacting standards set by small microdistilleries around the world.

Whether the recently established company of Stilldistilling Spirits will be able to mine that vein of perceived quality remains to be seen. I do not hold out much hope when a company tells us little (or nothing) about sourcing methods, production, blending and ageing strategy. We do, on the other hand, get a lot of hagiographies about the founder, and much elevated rhetoric about inspirations, logo selection and mission statements. Which, to me, is less than helpful in assessing the rum itself.

Be that as it may, here is what is known about the Makazai Gold “Tribute” Rum. All ingredients and physical components of the bottle are Indian made. The actual source of the distillate is never disclosed, though it is implied to be Goa or Maharashtra, and is stated in a 2021 Rumporter article to be 2½ year old aged cane spirit from the Punjab (something of a problem since that could mean a neutral spirit or one from cane juice) combined with molasses spirit (ditto, except now we don’t know if there is any ageing involved here as well). Blending and bottling takes place in Goa where the owners have leased a facility to do so, and until recently the rum was only sold there. It’s 42.8% ABV, which is sort of standard strength over there, and equates to 75 proof (or “25 degrees under proof”) under the old Imperial system.

With this background dispensed with, what is the gold rum actually like?

Succinctly put, it’s a bit better than entry level, but not much. There you are.  You may cease reading.

The nose is immediately problematic because not much happens and what does happen is lacklustre  – which is a shame, because what little one does sense, is at least intriguing.  There’s ghee and cooking oil smoking in an overheated cast iron pan, plus turmeric and honey as the primary elements.  These are then added to with a slightly sweet aroma of stewed apples, cinnamon, light vanilla, cardamom and tinned peaches.  It’s all very delicate and vague, and there’s a thinness to it that doesn’t really work for me.

On the palate it’s no better: “thin and flat” read my terse notes. It’s somewhat akin to the let down of the Camikara 3YO (review coming soon to the unread blog near you) which was also 42.8% and had a similarly scrawny corpus. It is only with some effort that I can pick out honey, figs, biscuits in milky tea, and (oddly enough) some red currants – it’s nice but honestly, not enough either; and the finish, which is short in duration and quite easy, closes things off with something of a whimper: some indeterminate dark fruit, cinnamon, vanilla and a touch of brine and salty caramel chocolate

That there are so many notes to write down is to the rum’s credit, and there is a certain “tawniness” to it that I like – I’ve detected that ghur note in the profile of many Indian rums, suggesting a jaggery based source. The issue is that the various parts don’t play well together – the balance is off and it leans too much to the sweet spices side without a countervailing tart or sour aspect that would make it more interesting. Plus, the whole thing lacks body, heft, a certain force that would make it memorable. If they ever solve that issue – whether by naking it stronger or improving the blend or actually distilling their own rum instead of getting it from elsewhere and cobbling a blend together – then they may really have something to show off. For now, the rum train has limped into the station minus several cars.

(#1087)(79/100) ⭐⭐⭐

Other notes

  • My deepest appreciation to Nikkhil of WhiskyFlu, who provided the bottle gratis. His website and IG feed is always worth a look, and he’s a great guy to boot.
  • My hydrometer tests this out at 43%, so it’s clean from that perspective.
  • The now-usual video review of this rum is here

Company background

Makazai is actually a two word term “Maka Zai” meaning “I want” in Konkani, the language spoken in Goa and Maharashtra (in central-west India). It was made the brand name by the founder of the company, Katsuri Banerjee, who left a career in financial services to take up bartending in a bar named Koko, located in an upscale neighborhood in Mumbai called Lower Parel. 

Once she qualified as a bartender she wanted to also become a blender and create her own spirits – whether whisky or rum or gin is not entirely clear, though eventually, as we see here, it was rum that won out perhaps because the competition for premium craft rum space was less. After interning at an (unnamed) Indian distillery and settling on making a rum, Stilldistilling Spirits was incorporated in 2020 with funds raised from friends and family and managed to survive the global COVID shutdown by concentrating initially on branding and packaging, before emerging in 2021 with a white rum (the “Bartender’s Edition” geared to the mixologists) and a gold one (the “Tribute Edition” – it is meant to be a standard celebratory tipple for everyone). There is an aged limited edition called the Mesma with a mere 600 bottles in circulation, about which as little is known as the other two.

What little most non-residents know of alcohol in Goa comes about because they went there on a vacation, or tasted the local liquor called Feni. However it would appear that Goa has, of late, become something of a manufacturing hub for distilled homegrown spirits (Google maps shows around forty distilleries there), not least due to the ease of laws relating to liquor production and marketing which constrain other provinces in a still-conservative India. Whether these are new or old companies, at least some of the blend components of the rums released by the Makazai comes from one or more of these establishments, though it is my personal belief that some is sourced from elsewhere in India (the references to “heritage suppliers” suggests this). The company has leased a blending and bottling plant in Goa to handle the physical production, and has expended from and initial 200 cases of sales back in early 2021, to 2,000 in early 2022, at the time mostly sold in Goa, Karnataka, and Maharashtra (and expansion to other parts of India ongoing).

Opinion

While I appreciate the sheer guts, blood, sweat and tears that must go into getting an enterprise like this off the ground in India – especially for a female entrepreneur in what is a resolutely male dominated profession and tipple – I am somewhat impatient with Stilldistilling’s website and the press articles I’ve referred to in this article.  That stems from an excess of marketing folderol that’s all sound and fury signifying nothing, versus a paucity of facts that might help a consumer get, you know, some real info. This is the sort of thing that annoys me with rums from the Americas, but irrespective of location, for people who should have their fingers on the pulse of current trends in transparency to be pulling this kind of advertising-only crap on us when launching a new brand strikes me as shortsighted, and somewhat indifferent to us as consumers.

I deduct no points for lack of disclosure: however, the lack of details in what makes the rum what it is annoying. We don’t know too many things here. Which distillery (or distilleries) provided the distillate; data about the base source of cane juice, molasses or neutral spirit; what kind of still or stills made it; anything about fermentation; how long it was aged for and where and in what kinds of barrels; or what the outturn was. Not all of these things are necessary – indeed, one could cynically argue that none of them truly are, if all you want to do is drink the thing – but the fact remains that in today’s rum world where the scars of the sugar wars and battles over transparency still run deep, and cause elevated blood pressure to this day, it is ridiculous to not be provided at least some of it. And purported alco-bev veterans are supposed to be behind behind this rum? One wonders if they learned nothing from all the social media bloodletting over the last decade.

Modern consumers and producers who really want rum to be taken to the next level cannot be made or expected to accept a rum on trust, which has zero verifiable background info. Not in this day and age. Trust and reputation for square dealing and disclosure go a long way to establishing a company’s street cred and character.  If a new rum producing company claims to want to become a true craft premium rum producer, then it had better start making disclosure a priority – otherwise, like so many other Indian rums, it will remain there and never attain the global heights to which they aspire.

 

Caves do Barrocão Rhum Fantasia (Portugal)(1970s)

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Feb 062024
 

Photo (c) Whisky Auctioneer

Rumaniacs Review R-162 | #1055

Fantasias as a class of rum have pretty much faded from public view, only resurrected periodically in retrospectives like this one – these days spiced rums and spirit liqueurs hog attention and wallets. Yet they were popular, once, mostly in Europe around the 1950s to 1970s. By the eighties the style had started to diminish in popularity and the rise of standards and production regulation at a country- or regional level, as well as the emergence of a “pure” rum culture probably caused is eventual demise…though not it’s complete extinction..

What Fantasia rums were, was an evolution of the “Inlander” or domestic rhums of Germany and eastern Europe, also called verschnitt: Stroh, Tuzemak, Badel Domaci, Maraska and Casino 50° are its inheritors. Originally it was cheap or neutral alcohol – often from beets – that was then added to: sometimes that addition was high ester Jamaican rums like DOKs, at others it was herbs and spices or infusions that gave it a local touch. It was always meant to be a sort of digestif, and this was why many of them were noted as being liqueurs. Italy was famed for them and indeed the first ones I ever found were from there, made by companies like Antoniazzi, Pagliarini, Tocini and Masera, who almost nobody now recalls.

As with those, not much is known about the company that made this one, except that it hails from west-central Portugal south of Porto; it was a wine wholesesaler and importer that also dealt in brandies and sparkling wines, and the “manufacture of prepared and unprepared spirits” (the Portuguese term is Aguardentes preparadas / não preparadas – fabricantes for those who want to try a better translation than my evidently wobbly one here). As far as I can tell, the company, which had a history dating back to the post-war years, eventually filed for insolvency in 2012 and was completely liquidated in 2023. 

Nose – No surprise: wispy and faint, and quite thin. Apricots and cherries in syrup, Ripe peaches and the tartness of unripe fleshy fruits. Cherry syrup and myrtle, rosemary. White wine, green grapes, toffee and some vanilla. A touch of apple cider and lemon pie.

Palate – Sweet, but with an edge. Ripe apples and riper mangoes, plus those cherries in syrup again, which if I recall those first Italian fantasias from the 1950s I tried so many years ago, was something of a characteristic for them too. A nice hint of brine, olives and hot black tea; vanilla zest and some ice cream is about all.

Finish – Sweet, light,  bland; vanilla and light pears, a touch of salt.

Thoughts – Such a mixed bag of various tastes and aromas, that it comes out as indeterminate, and the additions are clear: no barrel ever imparted flavours such as these, although there is a tinge of “ruminess” coiling about the whole thing, so it’s not completely bad. Still, even at 40%, discerning a real profile is an effort in concentration: at end, what we conclude is that it really is mostly like flavoured rum-like ethanol and sugar water, without enough of a body or character to make a coherent statement for today’s rum enthusiasts. We buy it more for history and curiosity, not for sharing or showing off.

(75/100) ⭐⭐½

Other notes

  • The term “corado artificialmente” on the label means “artificially coloured”
  • The rhum was bought at auction – the 1970s era dates from the listing – and shared with me by ex-rumista, wrestling enthusiast and good friend, Nicolai, so thanks to the man for the assist.

Maraska Room Domaći (Croatia) – Review

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May 262023
 

Historically speaking, and indeed even in our times, there are alcoholic spirits out there that stretch the borders, let alone the definitions, of “rum”. Yet I continue to seek out, look for and try these things, whether they are almost unknown indigenous cane juice rums, proto-rums from Asia, or the old verschnitts and spirits of their ilk made in Eastern Europe in the 19th and 20th century. Such bottlings — for example the Badel Domaci (Croatia), Casino 50 (Hungary) or the Tuzemak (Czech Republic) — exert a curious fascination, a compelling kind of pull. In a way they speak to the alcoholic history of their countries, their indigenous liquors, their likes, their companies, their markets, and inform us as to how rums (in any form, by any name) permeated countries, provinces, principalities, kingdoms, or whole empires that had no colonies or tropical connections. 

These are getting rarer now, as the EU expands and its standards define rum more rigorously and precisely (though still, argue many, with too many loopholes allowing substandard hooch to sneak through), and the old spirits made from neutral alcohol or unaged rum stock or whatever, leavened with some high ester Caribbean rums, fall outside the ringfence. Nowadays they cover themselves with the onomatopoeic “room” instead of “rum” and the best that can be said about that is that it dates the product – in this case, it’s clear it was made (or at least bottled) after 2013 when Croatia entered the EU.

There are no references to what constitutes the Maraska Room. Wes Burgin, writing the only review to be found online, bought a bottle in 2015 on a trip to Eastern Europe and remarked without attribution — but probably correctly — that it was made from neutral alcohol or vodka doctored with rum essences, which is to say spices, flavourings, caramel and what have you. The bottle I bought in Canada (don’t ask me how it ever got here – but it was the last one on the shelf) explicitly states its ingredients as “alcohol, water, aromas, natural caramel and [something else]” …the label on the bottle is torn making the last unreadable. It sports a metal foil cap of the sort we see less of all the time, and I just give thanks that it’s not an old-style Russian version, which were designed never to close again so you had to drink the whole bottle. And it calls itself both a “room” and a “strong alcoholic drink” which is about as close to truth in labelling as we’re ever likely to get these days.

So let’s taste it and I’ll give you some more history below rather than extend this preamble even further.  

Nose: Nail polish, vanilla, salt, vanilla, grapes, turned fleshy fruit. Sharp and rather medicinal with sour gummi bears dancing over the palate, plus glue and some rather indeterminate rumminess – molasses, leather, smoke, mauby, brown sugar, that kind of thing – behind it all. It smells rather candied, minty even, and resting on a bed of raw alcohol. 

Palate: The confectionery parade continues with cotton candy, brown sugar and white chocolate thin, sharp and spicy. More than a hint of cherry or cranberry juice here, but also a little brine and olives, a touch of vanilla, and that thin medicinal thing refuses to go away. And it’s sweeter than it has any right to b, to be honest.

Finish: Short, aromatic, sweet, easy going. Mostly white chocolate, brine, cherries and a hint of florals and acetones.

If you know your rums, and especially if you’re more into the dosed types like Zacapa, Diplomatico, Dictador or Bumbu, or enjoy solera-style rums, then this will be of interest. However, it must be noted that you can taste a fair bit of artificiality here: the sweetness, thinness, sharpness and candy-like flavours are giveaways to the sort of additions disliked by many.  Purists will find much to take issue with, while others might enjoy trying something off the reservation, made by an outfit with a fair bit of backstory, whose tradition is cherry brandies and liqueurs, not rums, and which probably brought that sensibility to this ersatz product.

What did I think? Not a whole lot.  It’s tasty enough, and knowing it for what it is, I could have it after dinner one small snootful at a time.  But of course the issue is that by setting itself up as a rum, even calling itself what it does, it immediately creates certain expectations and is judged by a certain set of standards.  By those, it mostly fails and I think most rum lovers will try it only the once, just to say, like Wes and I did, that they have.

(#999)(69/100)⭐⭐

Historical background

Maraska is a brand belonging a company in Croatia of the same name that makes fruit ands walnut brandies (slivovitz, with variations on the spelling), liqueurs, and of course the variations of the domaci (domestic) rums/rooms for which they are best known abroad and in Europe. The name of the company derives from the marasca cherry, a type of sour Morello cherry, the best flavours of which are supposedly grown in Dalmatia (part of Croatia).  Brandy called Maraschino (also made into a liqueur) is made from such cherries, and has been a cottage industry in Dalmatia since the 14th century or earlier and distilleries were established in the town of Zadar at least since the 1700s. Over time the three largest and best known were the Salghetti-Drioli combine (also the oldest, founded in 1759), Luxardo (1821) and Vlahov (1861).

While the history of Maraschino (as a general term for the brandy) encompasses many brands and companies from Zadar aside from the three mentioned above, the one we are concerned with today is Luxardo which was established by Girolamo Luxardo, an Italian – the Dalmatian coast has long had influences from across the Adriatic by Italians from the great trading entrepots like Venice. Luxardo was soon exporting Maraschino to Europe, the Americas and Asia, their high quality brandy enhanced visually by hand-knitted coverings of the bottles, a tradition still in place today. Their liqueur won gold and silver medals at the second World’s Fair in Vienna in 1854 for example, and Zadar became the city most closely identified with the spirit as it increased in popularity.

Zadar transitioned to Yugoslav sovereignty after WWII, after variously being part of France, Italy and Austria. During the war it had been nearly destroyed by Allied bombing and all industry ceased, but after 1946, production facilities were rebuilt and distillation resumed.  All remaining useable equipment (which had been confiscated from the old factories) was consolidated into a single enterprise called “Maraska Company Zadar” and located at the Luxardo’s old “Maraska” factory premises which had been built in 1911. It is now the most important liqueur producer in Croatia. 

It makes both alcoholic and non-alcoholic drinks, sweets and various promotional products, and in the “strong drinks” category it features Empire Gin, Cosmopolitan vodka, Royal Brand brandy. St. Simon’s Light Rum (and underproof, supposedly from selected Caribbean distillates) and of course the Maraska Room at various strengths which is noted as being “traditionally used to prepare cakes, fruit salad, tea and other hot drinks in the winter,” and with no source distillate provided.

 

Co-Op Spirits Caribbean White Rum (Minhas Distillery) – Review

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Mar 272023
 

What we are trying today is the Co-Op Caribbean White Rum, which at around C$30 or less is comfortably within the reach of anyone’s purse if perhaps not their purpose. The rum is supplied to the Co-Op supermarket chain by a very interesting Calgary-based company called Minhas Distillery, which until recently didn’t have a distillery in the city, just a brewery, and whatever spirits they produced came from a distillery down in Wisconsin…which is all less than helpful in tracing the product since rum is really not in their portfolio.

What Co-op sells is a white rum in a sleek glass bottle, 40%, without any statement of origin beyond the “Minhas Distillery”. It is supposedly a Caribbean rum, yet no origin distillery is mentioned (let alone a country), and there’s no age, no still, no source material…in this day and age of full disclosure you almost have to admire the courage it takes to foist something so meaningless on the public and pretend it’s worth their coin. Admittedly though, none of this is necessarily a disqualification, because it could be a beast in disguise, a Hampden in hiding — for all we know, a few barrels could have been sourced under the table, or there could be a mad geeky rum nerd distiller lurking in the bowels of Minhas wielding dunder and lightning, ready to bring out the next Caribbean rum killing Canadian hooch.

Alas, sampling it dispels any such romantic notions in labba time. This so-called Caribbean rum is just shy of a one-note wonder. It is not fierce, given its living room strength, and does actually smell of something (which immediately marks it as better than the Merchant Shipping Co. White) – vanilla essence, and mothballs, coconut shavings, and lemon meringue pie.  It smells rather sweet, there are some nice light floral hints here and there; and it has some crushed almond nuts smells floating around, yet there’s also a sort of odd papery dusty aroma surrounding it, almost but not quite like old clothes on a rack at a charity sale, and which reminds me of Johnson’s Baby Powder more than anything else (no, I’m not kidding). 

The palate is where the ultimate falsity of all that preceded it snaps more clearly into focus.  Flowers, lemon, even mothballs, all gone. The baby powder and old clothes have vanished. Like a siren luring you overboard and then showing its true face, the rum turns thin, harsh and medicinal when tasted, rough and sandpapery, mere alcohol is loosed upon the world and all you get is a faint taste of vanilla to make it all go down.  Off and on for over an hour I kept coming back, but nothing further ever emerged, and the short, dusty, dry and sweet vanilla finish was the only other experience worthy of note here.

So.  As a sipping rum, then it’s best left on the shelf. No real surprise here. As a mixer, I’m less sure, because it’s not a complete fail, but I do honestly wonder what it could be used for since there is so much better out there – even the Bacardi Superior, because at least that one has been made for so long that all the rough edges have been sanded off and it has a little bit of character that’s so sadly lacking and so sorely needed here. 

There’s more than enough blame to go around with respect to this white rum, from Minhas on down to those bright shining lights in Co-Op’s purchasing and marketing departments (or, heaven help us, those directing the corporate strategy of what anonymous spirits to rebrand as company products), none of whom apparently have much of a clue what they’re doing when it comes to rum. It’s not enough that they don’t know what they’re making (or are too ashamed to actually tell us), but they haven’t even gone halfway to making something of even reasonable quality. It’s a cynical push of a substandard product to the masses – the idea of making a true premium product is apparently not part of the program.  

In a way then, it’s probably best we don’t know what country or island or distillery or still this comes from: and I sure hope it’s some nameless, faceless corporate-run industrial multi-column factory complex somewhere. Because if Co-Op’s Caribbean white rum descends from stock sourced from any the great distilleries of the French islands, Barbados, Trinidad, St. Lucia, Guyana, Venezuela, Jamaica or Cuba (et al), and has been turned into this – whether through ignorance, inaction or intent– then all hope is lost, the battle is over, and we should all pack our bags and move to Europe.

(#984)(74/100) ⭐⭐½

Background Notes

Minhas is a medium-sized liquor conglomerate based on Calgary, and was founded in 1999 by Manjit Minhas and her brother Ravinder. She was 19 at the time, trained in the oil and gas industry as an engineer and had to sell her car to raise finance to buy the brewery, as they were turned down by traditional sources of capital (apparently their father, who since 1993 had run a chain of liquor stores across Alberta, would not or could not provide financing). 

The initial purchase was the distillery and brewery in Wisconsin, and the company was first called Mountain Crest Liquors Inc. Its stated mission was to “create recipes and market high quality premium liquor and sell them at a discounted price in Alberta.” This enterprise proved so successful that a brewery in Calgary was bought in 2002 and currently the company consists of the Minhas Micro Brewery in the city (it now has distillation apparatus as well), and the brewery, distillery and winery in Wisconsin.

What is key about the company is that they are a full service provider. They have some ninety different brands of beers, spirits, liqueurs and wines, and the company produces brands such as Boxer’s beers, Punjabi rye whiskey, Polo Club Gin, and also does tequila, cider, hard lemonades. More importantly for this review, Minhas acts as a producer of private labels for Canadian and US chains as diverse as “Costco, Trader Joe’s, Walgreens, Aldi’s, Tesco/Fresh & Easy, Kum & Go, Superstore/Loblaws, Liquor Depot/Liquor Barn” (from their website). As a bespoke maker of liquors for third parties, Minhas caters to the middle and low end of the spirits market, and beer remains one of their top sellers, with sales across Canada, most of the USA, and around the world. So far, they have yet to break into the premium market for rums.

Other Notes

  • I did contact them directly via social media and their site, and was directed via messenger to an email address that never responded to my queries on sourcing. However, after this post went up, Richard Seale  of Foursquare got on to me via FB and left a comment that the distillate possibly came from WIRD (he himself had refused as the price they wanted was too low). The general claim on Minhas’s website is that their products are made with Alberta ingredients. 
  • It’s my supposition that there is some light ageing (a year or two), that it’s molasses based and column still distilled. It remains educated guesswork, however, not verified facts.
  • Ms. Minhas’s father, having sold the liquor shops many years ago, has recently opened a large distillery in Saskatchewan with the same business model, but that is outside the scope of this article and so I have elected not to go into detail, and only include it here for completeness.

Fortress Canadian Rum – Review

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Jan 092023
 

The rum we are looking at today is named simply “Fortress rum”, after the Fortress of Louisburg on Île Royale, now Cape Breton Island, in Nova Scotia, where the barrels of rum were aged. 1. The back label says the rum is made in Canada from domestic and imported ingredients (no further qualification), the website talks about “select Caribbean rums” (no further elaboration) aged in “oak barrels” (no further info on what kind) and the company of origin is Authentic Seacoast Distilling Co. Ltd which has its fingers in all sorts of pies: beer, vodka, coffee, rumcake, hand sanitizers and soaps and for good measure has associations with small inns and hotels in the area in a kind of one-stop hospitality enterprise.

What little the website and photos and my own background reading provide is as follows: the rum is a blend of Caribbean imports of unknown provenance, probably mixed in with a small quantity of locally distilled rum made on the single column still seen in the site photo archive (which may be why the label mentions domestic ingredients, although….). The ageing takes place on the island, but no information is provided in what kind of oak barrels or for how long.  Previous comments on social media (especially reddit) are unanimous that it’s a decent Canadian rum, a kind of ok sipper, compares well against Ironworks’ rums, available mostly in the Maritimes and Ontario, and the web page is at pains to mention many medals it won every year between 2015 and 2018 at the San Francisco World Spirits Competition.

I have my own opinion on any spirits competitions’ usefulness, and as far as I’m concerned this is another case where the abominably restricted rum selection available to Canadians — caused by provincial monopolies dating back to Prohibition times — has so limited their ability to taste world class rum, that even a subpar product like this one can tout medals which mean very little as some kind of evidence of success, and never be corrected by locals. Because frankly, it’s not that great a rum at all.

Let’s take it apart so I can explain my chain of reasoning.  Since I knew nothing about the rum aside from the strength (45%), I went in completely blind.  The nose was decent enough – fruity, tart, with some yoghurt, vanilla, strawberries and light citrus notes.  Some bubble gum and cherries, more vanilla and a touch of leather and bitterness of tannins that had not been sanded down very much. Oh, and more vanilla. There was really too much vanilla – initially it was rather laid back and inobtrusive, but gradually it really took over and dominated the entire nose.

45% is a good strength for an unpretentious rum, which this turned out to be when tasted. Some mellow fruitiness started the party going, mostly ripe apples, red cherries, and cranberries.  This was backed up by vanilla, acetones, furniture polish and varnish, to which was added a little salt, caramel, the minerality of charcoal and — bloody hell! — more vanilla.  What little tannins and leather were in the aroma vanished here, and the finish gave little hint of more: some light and easy fruit, cinnamon, vanilla (again!) and green tea, before vanishing with a whisper.

The Fortress rum to some extent suffers from that issue that I’ve remarked on before, that of sharing its production with too many other spirits so nobody has time to do one thing right.  As a rum, it also fails on all sorts of levels – the lack of information provision not the least among them. It’s indeterminate in taste, and its solid proof is undone by an excess of vanilla past the point of being reasonably provided by barrel ageing.  This is why my notes have a big question mark on the page asking “V. Added?” And the more I think about it, that’s what they did. The vanilla is nice…but only up to a point.  Less is really more in a case like this, and like excess sugar in other rums, it masks and hides taste elements that could be more assertive – even interesting – if allowed to get out there and shine.

But we’re not allowed to judge that. Somebody went out there and decided for us that the natural profile — of this unknown distillate off an unknown still and unknown source location, as changed by unknown barrels for an unknown period of time — needed boosting.  They chose to call what they did “authentic”, rather than provide data on what the rum is actually made of, where it’s from and how it’s made up (in other words, really authentic information). The upshot is that they ended up with a distilled sow’s ear while pretending they had somehow succeeded in making a silk purse. 

(#964)(73/100) ⭐⭐½

Other notes

  • Originally released in 2015 as a result of research with Parks Canada to release something authentic to the 18th century period. The ageing of the barrels in or near to the Fortress itself strikes me as a nice marketing gimmick, but no more.
  • For a rum issued in 2015, minimal or nonexistent disclosure was something that could be glossed over.  In the 2020s, it’s unacceptable for even the company website to make no mention of anything useful, let alone the label.
  • I get the sense from watching an enthusiastic video review from Booze on the Rocks that his bottle was numbered, but no such notation was on the one I poured from.
  • Reddit /r/rum had some more positive evaluations from here and here, and half of the 24 evaluations on Rum Ratings rated it 8/10 or better; the average of two raters on Rum-X gave it 67/100.  Nobody else seems to have done a full review.
  • I am aware of and deplore that as a Canadian-produced rum, its visibility and distribution is hampered by arcane and complex provincial distribution rules that cater to government monopolies’ interests, not consumers. This does not excuse any of the weaknesses it displays, but it does create a feedback issue for the company since too few people get to opine on its quality, and wider distribution is hardly worth the effort of complying with those regulations.

Historical background

Canada – especially the eastern islands and provinces – has a long history of and involvement with rum. The infamous triangular trade (Europe to Africa to the West Indies, or America to Africa to the Caribbean) included trading with Canada’s eastern seaboard, and the French in Quebec and the islands had long established trading posts and a mercantile presence there.  Alcohol was an early and common trading item, especially wine and beer which were made locally since the 1600s — rum, however, was an import from the beginning and came from the French West Indies. In the centuries that passed, rum has in fact become a tipple of choice for Maritimers (while whisky predominates out west, and wine and beer are of course popular everywhere).

Rums were initially bought in bulk from the Caribbean and then blended, a practice that continues to this day: standard Canadian rums brands like Potters, Lamb’s, Screech, Cabot Tower and Young’s Old Sam (among many others) are the result, and it will come as no surprise to know that Guyana and Jamaica tend to be the most common acknowledged sources and profiles. More recently, mirroring developments in the US, rum was also distilled from shipped-in molasses by small distilleries, which often have whiskies as their prime focus – Smuggler’s Cove and Momento and Ironworks are examples of that trend, though so far results have been mixed and none have made any serious local, regional or international splash. As remarked above in “other notes”, this has a lot to do with restrictions laid on Canadian producers by the state and its provincial monopolies.

 

Fryns Hasselt Haiti Old Rhum (1980s)

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Jan 042023
 

Rumaniacs Review #143 | R-0963

All sorts of little mysteries attend this rum.  First of all, what we know: a Haitian rhum bottled by a Belgian outfit named Fryns Hasselt in the 1980s, at 40%. What we don’t know: cane juice or molasses, type of still, which estate or brand, where it was aged and in what kind of barrels – though I think it’s a fair bet it’s Barbancourt, it came from a column still, and the ageing was around five years, likely in Europe. A bottle – perhaps even the same one flipped several times –  appeared on Whisky.Auction in February, March, April and May 2019 (which is, coincidentally, just around the time I scored the sample). It seems to be the only one ever released by the little company (see below for a short bio).

Colour – Light brown

Strength – 40% ABV

Nose – Not much going on here.  Very very light.  Grapes, green apples, a touch of vanilla and evidence of heavier fruit sensed but not really tasted.  Bananas, whipped cream on top of a caramel macchiato.  Takes some time to come to grips with this rum, and it opens up to strengthen the vanilla and caramel component, and add a sort of weak fruit salad vibe.

Palate – Actually quite a bit better than the nose leads one to believe, although conversely, it’s more a matter of intensity than anything new. Caramel, vanilla, nutty fudge, a hint of flambeed bananas, stewed apples and somewhere behind all that is a suggestion of very hot loose-leaf strong black tea cut with evaporated milk, plus just a whiff of citrus zest.

Finish – short, easy, light. Sherbet, vanilla, peaches…any more than that and I’d be guessing

Overall, for all its wispy nature, it was serviceable, and I found little beyond its weakness to dislike: but when this much time and effort is required for a sniff and a snort, it’s hardly worth the trouble. It’s simple, it’s near weightless and reasonably effective at saying it’s a light rum but beyond that, it’s thin pickings and not something that showcases itself effectively enough for a real recommendation. As for it being an actual Haitian rum, well, we’ll have to take that one on trust.

(75/100) ⭐⭐½

Other notes

  • Hydrometer showed 40% so the rum is as stated, and not added to
  • My thanks as always go to Nicolai Wachmann of Denmark for the sample.

Picture (c) Whisky.Auction

Historical Background

So who is Fryns Hasselt? An interesting little company, all in all, and they demonstrate that the French and Brits and Italians weren’t the only ones with liquor merchants who had a rep in the late 1800s and that there were small towns not called Flensburg that had several distilleries and bottlers that dabbled in rum.

Gin (or jenever) at that point was a cheap liquor for the masses made from sugar-beet molasses, but there is no record I was able to find that suggests rum was ever physically made in Hasselt. Belgium’s colonial adventures at that time were more in Africa than in the Caribbean, specifically the Belgian Congo. As the Brits found out in India, gin was known to be useful in that it disguised the bitter taste of the anti-malarial drug quinine – which may have accounted for its expanded production, quite aside from keeping the huddled masses toped up and out of mischievous activities like revolutions or communism or questioning the divine right of the king to have huge private properties in Africa while many Belgians of the time lived in misery.

The small town of Hasselt has an interesting history which I’ll leave you to discover for yourself: the key point is that for centuries it was known for its gin distilleries, to the extent that there is a now a jenever museum in the town, and an annual Jenever Fest to celebrate the spirit. In the 19th century, gin production was the most important industrial industry in the area, and most of the involved distilleries were located in Hasselt itself. 

Fryns was a family company established in 1887 by the family patriarch Guillaume Fryns: he opened a distillery in a building called “In the Cloverleaf”, situated in a shopping street in downtown Hasselt, and indeed, the cloverleaf has become a logo for Fryns ever since (they trademarked it in 1908). The company passed to Guillaume’s sons Guillaume Jr. and Jules after his death in 1909, and they expanded production by adding a malt house and an ice factory to the premises, more branches in other cities and a fleet of trucks to service them all. They also spruced up the packaging and branched out into liqueurs, which were fashionable in the Roaring Twenties.  

The WW2 years saw them shut down for lack of cooperation with the occupying forces so they started the rebuilding with the third generation of Fryns in 1945 and kept a steady business running; however, financial and familial problems forced a sale to external investors in 1979.  The name and branding was kept, and in 1988 another large Hasselt-based distillery called Bruggeman bought it (along with a second company called Smeets). In 1995 Bruggeman moved the whole operation to Ghent, and so the involvement of Fryns in Hasselt came to a close.

This was not the end, however, because  2018 Michel Fryns (a fourth-generation scion of the family) reacquired the company and distillery from Bruggeman and promptly moved it back to Hasselt, where it remains to this day, making gins, liqueurs and pre-mixed drinks.

That’s all gin production and corporate history. With respect to rum, as far as I was able to discover, the company never actually made any. My informed supposition is simply that the the new owners post-1979 cast around for other sources of revenue and somehow got their hand on a few other distilled spirits. The only rum Fryns ever released was the old Haitian rum, and one can only suggest that it was an experiment that went nowhere, because aside from the (gin) distiller Smeets, who produced two rums called “Blacky” and “Castelgy” of uncertain provenance (they may have been verschnitts) and the Distillerie Theunissen who put out a single Jamaican rum, there is no record of any other rum ever made (which is to say, bottled) in the town. Certainly Bruggeman never appeared to have released any rums while they owned the company and the brand.

Logistics and a lack of interest probably defeated them, as there were better rums coming out of France, Britain, Italy and northern Germany. So they focused on their core competency and let the idea of branching out into rum wither on the vine, so to speak.  That’s a fair bit of supposing and maybes and guesswork, but I think the chain of logic is reasonable.

 

Antoniazzi Jamaican Rum (1970s)

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Mar 202022
 

Rumanicas Review R-133 | 0892

There was a lot of rum floating around Italy in the post-WW2 years, but not all of it was “real” rum; much was doctored miscellaneous plonk based on neutral alcohol. I tried some a few times, but a brief foursome with a trio of Italian Rum Fantasias from the 1950s, carelessly indulged in back when I was young and irresponsible, left me, as all such things do, with little beyond guilt, a headache and a desperate need for water. Even way back then — when I knew less but thought I knew more — I was less than impressed with what those alcoholic drinks had to offer. I’m unsure whether this rum qualifies as one such, but it conforms to the type enough that mention at least has to be made.

The company of the Antoniazzi Brothers operated out of the small northeast-Italian town of Conegliano, in the county of Treviso. Initially my researches showed they were in existence in the 1950s, which suggests they were formed in the post war years as spirits merchants. But it became clear that not only had they been active in 1926 as grappa makers – the region is famous for the product, so that makes sense – but a document from 1950 shows on the letterhead that they had been founded in 1881.  Who the founder was, who the sons were and the detailed history of the company will have to wait for a more persevering sleuth.

Still, here’s what we can surmise: they probably started as minor spirits dealers, specialising in grappa and expanded into brandies and cognacs. In the 1950s onwards, as Italy recovered from the second World War, they experimented with Fantasias and liqueurs and other flavoured spirits, and by the 1970s their stable had grown quite substantially: under their own house label, they released rum, amaretto, brandy, sambuca, liqueurs, gin, scotch, whiskey, grappa, anise and who knows what else. By the turn of the century, the company had all but vanished and nowadays the name “Antoniazzi” leads to legal firms, financial services houses, and various other dead ends…but no spirits broker, merchant, wine dealer or distiller. From what others told me, the spirits company folded by the 1980s.

Colour – Straw yellow

Strength – 42%

Nose – Very light and floral, with bags of easy-going ripe white fruits; not tart precisely, or overly acidic; more creamy and noses like an amalgam of unsweetened yoghurt, almonds, valla essence and white chocolate. There’s also icing sugar and a cheesecake with some lemon peel, with a fair bit of vanilla becoming more overpowering the longer the rum stays open. 

Palate – Floral and herbal notes predominate, and the rum turns oddly dry when tasted, accompanied by a quick sharp twitch of heat. Tastes mostly of old oranges and bananas beginning to go, plus vanilla, lemon flavoured cheesecake, yoghurt, Philly cheese and the vague heavy bitterness of salt butter on over-toasted black bread.

Finish – Nice, flavourful and surprisingly extended, just not much there aside from some faint hints of key lime pie, guavas, green tea and flambeed bananas.  And, of course, more vanilla.

Thoughts – It starts well, but overall there’s not much to the experience after a few minutes. Whatever Jamaican-ness was in here has long since gone leaving only memories, because funk is mostly absent and it actually has the light and crisp flowery aromatic notes that resemble an agricole. The New Jamaicans were far in the future when this thing was made, yet even so, this golden oldie isn’t entirely a write off like so many others from the era.

(82/100) ⭐⭐⭐½

Other Notes

  • 2024 Video Recap here.
  • Hat tip to Luca Gargano and Fabio Rossi, and a huge thank you to Pietro Caputo – these gentlemen were invaluable in providing information about the Antoniazzi history.
  • Hydrometer gauged this as 40.1% ABV which equates to about 7-8g/L of adulteration.  Not much, but something is there.
  • Source estate unknown, still unknown, ageing unknown

“Fantasias”

Rhum Fantasias were to be found in the 1950s through the 1970s as the Italian versions of Vershnitt or Inlander (domestic) rums such as had been popular in Germany in the 1800s and early 1900s (they may have existed earlier, but I never found any). This class of spirits remains a brisk seller in eastern Europe: Tuzemak, Casino 50º and Badel Domaci, as well as today’s flavoured spirits, are the style’s modern inheritors.  They were mostly neutral alcohol – vodka, to some – to which some level of infusion, flavouring or spices were added to give it a pleasant taste. To the modern drinker they would be considered weak, insipid, over-flavoured, over-sugared, and lacking any kind of rum character altogether. Fifty years ago when most people didn’t even know about the French islands’ rums, Jamaica and Barbados were the epitome of ‘exotic’ and Bacardi ruled with a light-rum-mailed first, they were much more popular.

 

Samaroli 2004 11 Year Old Haitian Rum – Review

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Jan 102022
 

When we think of Haiti two names in rum immediately spring to mind: clairins and Barbancourt.  This pair of diametrically opposite rum making styles dominate the conversation to such an extent that it is often overlooked that there are other distilleries on the island, like Barik / Moscoso, Agriterra / Himbert, Distillerie de la Rue (Nazon), Distillerie Lacrete, La Distillerie 1716, Beauvoir Leriche and Janel Mendard (among others).  Granted most of these don’t do much branded work, stay within their regional market, or they sell bulk rum only (often clairins or their lookalikes that punch up lesser rums made by even cheaper brands), but they do exist and it’s a shame we don’t know more about them or their rums.

I make this point because the Samaroli 11 year old Haitian rum from 2004 which we are looking at today, doesn’t actually say which distillery in Haiti made it.  Admittedly, this is a pedantic issue, since we can surmise with near-total assurance that it’s a Barbancourt distillate: they supply the majority of European brokers with bulk rum from Haiti while the others mentioned here tend to do local sales or over-the-border business in the Dominican Republic.  But we don’t know for sure and all the ebay sites and auction listings for this rum and other Haitians that Samaroli bottled, do not disclose the source, so we’ll take it as an educated and probably correct guess for now.

What else?  Distilled in 2004 and released in 2015 at 45% ABV, the rum hews closely to the mantra Silvio Samaroli developed all those years ago, which said that at the intersection of medium age and medium strength is a nexus of the best of all possible aromas, textures and tastes, where neither the rawness of youth or the excessive oakiness of age can spoil the bottled distillate, and the price remains reasonable.  Well, maybe, though what’s going on these days price-wise might give anyone pause to wonder whether that still holds true.

The rum does nose nicely, mind you: it starts off with a loud blurt of glue paint and nail polish, warm but not sharp and settles down into an almost elegant and very precise profile.  Soft notes of sugar water, pear syrup, cherries, vanilla and coconut shavings cavort around the nose, offset by a delicate lining of citrus and florals and a subtle hint of deeper fruits, and herbs.

Overall the slightly briny palate is warm, but not obnoxious.  Mostly, it’s relaxed and sweet, with pears, papayas, cucumbers plus maybe a single pimento for a sly kick at the back end.  It’s not too complex – honestly, it’s actually rather shy, which may be another way of saying there’s not much going on here.  But it still beats out a bunch of standard strength Spanish-heritage rons I had on the go that same day.  What distinguishes the taste is its delicate mouthfeel, floral hints and the traces of citrus infused sugar cane sap, all quite nice.  It’s all capped by a short and floral finish, delicate and spicy-sweet, which retains that slight brininess and darker fruits that are hinted at, without any effort to overwhelm.

Formed in 1968 by the eponymous Italian gentleman, the firm made its bones in the 1970s in whiskies,  branched into rums, and has a unicorn rum or two in its portfolio (like that near legendary 1948 blend); it is the distinguished inspiration for, and conceptual ancestor of, many Italian indies who came after…but by 2022 and even perhaps before that, Samaroli slipped in the younger generation’s estimation, lagging behind new and hungry independents like 1423, Rom Deluxe or Nobilis.  These brash insurgents issued cask strength monsters crammed with 80+ points of proof that were aged to three decades, or boosted to unheard ester levels…and the more elegant, easier, civilized rums Samaroli was once known for, no longer command the same cachet.

Now, this quiet Haiti rum is not an undiscovered steal from yesteryear, or a small masterpiece of the indie bottler’s art – I’d be lying if I said that. It’s simply a nice little better-than-entry level sipper, quiet and relaxed and with just enough purring under the hood to not make it boring. But to me it also shows that Samaroli can continue to do their continental ageing thing and come out with something that — while not a brutal slug to the nuts like a clairin, or the sweet elegance of a well-aged Barbancourt or a crank-everything-up-to-”12” rum from an aggressive new indie — still manages to present decently and show off a profile that does the half-island no dishonour. In a time of ever larger bottle-stats (and attendant prices), too often done just for shock value and headlines, perhaps it is worth taking a look at a rum like this once in a while, if only to remind ourselves that there are always alternatives.

(#874)(82/100)

Other Notes

  • It is assumed to be a column-still rhum; the source, whether molasses or sugar cane, is unstated and unknown.
  • 270-bottle outturn

Savanna HERR Blanc 57º White Rum (Batch #2 2018) – Review

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Oct 262021
 

The distillery of Savanna (on Reunion island in the Indian Ocean) is putting out so many collections and individual bottlings, so fast, that even something as relatively recent as this rum from 2018 has very much fallen by the wayside, recalled by few but high ester rum geeks and Savanna lovers.  It suggests something of the difference between them and an independent bottler, in that there is no single strongly-visible voice that stands in for them and their wares.

I make this point because when you come down to it, this rum is very similar to the Habitation Velier HERR unaged white, and yet many will remember that one and eagerly source it because of the cachet of the Velier name, while Savanna gets lost in the shuffle of its torrent of newer releases, the passage of time and the short memories of the pubic. Geeks know about Savanna….the rank and file of the casual rum drinkers would be hard pressed to find the distillery (let alone the island) on a map.

But I suggest this is an issue for the promotion by Savanna’s own marketing and perhaps of truly curious rum fans, and the various bloggers out there. The fact of the matter is that any rum coming out of Reunion deserves a look, Savanna more than most, because of that completely badass high ester alembic pot still they have going in some shadowed corner of their distillery. Though most of their rums are column still distilled, though they produce rums from both molasses and cane juice, and even though they have Grand Arome, Creol, Metis, Lontan and Intense branded rums up to wazoo, every now and then they seem to want to go off the reservation and trot that alembic out to show off and produce a special edition just because, well, they can.

The 57 Batch 2 rum we’re looking at today is one of a pair released in early 2018, whose only distinguishing characteristics from each other are the length of fermentation (11 days for this one), the ester levels (423.4 g/Hlpa for this rum) and the still that made it (the pot still, here).  In that sense, I feel the purpose of releasing the two rums (we’ll be looking at the other one in the next review) was somewhat more educational, to show people what a difference the three components could make when mixed and matched in interesting ways – both rums were released in early 2018, with an outturn of 1500 bottles and at a strength of 57º. The only thing I don’t know and remains unmentioned anywhere, was if it was juice or molasses based.

Perhaps the tasting can help, so let’s move right on to that.  Nose first: short version, it’s amazingly rich and fruity. It’s very precise and crisp, with a lot of things going on at the same time: grapes, lemon zest, sugar water, watermelon, papaya, and also green apples, gooseberries and some yoghurt.  There’s a nice evocation of laundry detergent, of white sheets drying outside in a snapping wind on a bright and sunlit day and a nice background of nail polish, acetones and kiwi fruits to make things interesting.

Palate, nice, more of the good stuff : lemon zest, red grapefruit, sour cherry sweets, bon bons, loads of light florals, and gives the impression of a juicy green apple crunching between the teeth. Some sweet cider and mint, quite sharp, with few musky or softening agents here…which takes it down a peg or two for a lack of integration and balance (some will inevitably call it a crazy jumble of everything except the kitchen sink, which may not be far off), but overall, quite a hefty, piquant, pungent dram.  I particularly want to draw attention to the long and lasting finish: this is fruity, a little sour, has a scent of pine needles and lemon dish detergent (this is not a bad thing, honestly) and like many high ester rums I’ve tried in the past (including the Jamaicans), gets a little bitter after a few hours in the glass, but overall, this is a minor complaint – the rum works, and how.

So there’s a lot of interesting things about this rum: the pot still distillation, the level of esters which is just about spot on, and the really fantastic taste and finish.  Apparently the rum was part of an experimental series which was initiated around 2005, at a time when such aromatics were confined to the bulk rum market and destined for confectionary or perfumes.  Savanna tinkered with fermentation lengths, bacterial strains, durations, stills and came up with this severely pungent hooch which I guess they simply did not know what to do with (one wonders why chucking it into a barrel was not an option, but maybe some did, who knows?).  While it is unaged by all standard definitions, it rested in inert steel tanks until the world changed around it and high ester rums became a thing — it is probably no coincidence that it was released in 2018, the same year as Habitation Velier’s HERR White.

There are fair bit of reviews around about the HERR 57: WhiskyFun scored Batch 1 (from 2017, same ester count and strength) 84 points the year it came out and commented wryly that it was “unknown territory” for him. Alex Sandu of the Rum Barrel (rapidly turning into one of the better review sites out there), remarked on its incredible intensity of flavour and scored it a very high 92, and even Rum Ratings is littered with a few casual fans who erratically score and either love or hate the thing, but can’t stop talking about it. 

Savanna’s rums appeal to me because of their variety: molasses based or cane juice, pot still or column, long fermentations or short, bags of esters or just a sprinkling…it’s like everything that they make is on one end of the spectrum or another, a binary choice for all, and no middle ground to be seen anywhere. I kind of appreciate that kind of extremism which never takes the safe average but tries to push the boundaries.  Savanna makes something for just about every palate and while some succeed and some hit the wall, there are very few that are outright bad or downright boring. Here they produced a rum that will force you to have an opinion — and mine, for the absence of doubt, is definitely positive. It’s a hell of a tasty rum.

(#860)(85/100)

Other notes

  • Few sites I looked at mentioned the source but both Alex and Reuben noted it as being molasses. Still checking into it. 
  • 1500 bottle outturn.  Four batches in total were released by 2020, each with the same ester count and strength, but different outturns (B#1 2300, B#2 1500, B#3 unknown, B#4 1400).

Premium Tortuga Gold Rum (1990s)

 No Responses »
Aug 232021
 

Rumaniacs Review #126 | 0844

Like so many lightweight blends predating the 21st century rum renaissance, which were sold under inviting names just to move cases which the rum’s inherent quality itself could not, this “premium” rum has a sailing ship prominently displayed on the label. Though it could as easily have been a pirate, a coconut tree, a beach, or all of the above at once, plus a chest, a peg leg and a parrot added for good measure. It doesn’t change the fact that it’s not from the island of Tortuga (north of Haiti): nor is it from the Cayman Islands (500 miles to the west), because the blending and bottling — of unspecified distillates — actually happens on Barbados – or it did, when this bottle was released.

Such was the state of subtly misleading label design in 1984 and the later 1980s when the Tortuga Rum Company was formed and began blending rums to sell on cruise ships and duty free stores around the Caribbean.  Not a single thing is wrong, and yet everything is. Perhaps fortunately, it is now no longer easily available to mislead people into what the word premium means, because these days the company concentrates more on making rum cakes (of which this apparently is a key ingredient).

That said, although it is mostly absent from online emporia where many do their shopping these days, the company still has a stable of flavoured and light blended rums available in the ships and shops noted above. And such older bottles as this one can still occasionally be sourced around the world, as witness an enthusiastic gent leaving a five-star comment (“Absolutely a great rum, the best I have had in fact”) on the Whisky Exchange as late as 2019, and my own quickie review here, based on a bottle from the 1990s sourced in 2018 in Europe. 

Colour – Amber

Age – 5 Year Old Blend

Strength – 43% ABV

Nose – I’m not entirely chased away…it’s not too shabby. Light and easy, mostly molasses, caramel, toffee, leavened by the light notes of coconut shavings, honey and nougat. Some dark fruit – raisins, blackberries, ripe cherries. 

Palate – Again, light, with some firmness lending it a bit of authority and solid tastes. Nougat, honey and coconut, like those white Ferrer or Raffaello confectioneries my much-loved chocoholic daughter can’t get enough of. There’s some sharper fruits here — ripe pears, apples, berries — as well as a touch of salted caramel and molasses, and brown sugar in a hot latte. Nice.

Finish – Warm oily, sweet, smooth. No problem.  Honey again, coconut shavings, a raisin or two, but for me to tell you there’s more would be reaching.

Thoughts – Given my despite for its blandly inoffensive white sibling, I didn’t walk in here expecting much.  But it wasn’t half bad – a completely unadventurous and reasonably tasty light sipping rum of which not much is asked and not much needs be given.  Maybe it’s sold in the right places after all. 

(77/100)

Other Notes

  • The Tortuga rum is not named after the island, but to commemorate the original name of the Cayman Islands, “Las Tortugas,” meaning “The Turtles.”
  • The company was established in 1984 by two Cayman Airways employees, Robert and Carlene Hamaty, and their first products were two blended rums, Gold and Light. Blending and bottling took place in Barbados according to the label, but this information may be dated as my sample came from a 1990s bottle. The range has now expanded beyond the two original rum types to flavoured and spiced rums, and even some aged ones, which I have never seen for sale and are therefore likely to remain sold only on ships and duty-frees. In 2011 a Jamaican conglomerate acquired a majority stake in Tortuga’s parent company, which, aside from making rums, also created a thriving business in rum cakes and flavoured specialty foods.
  • in 2023 a gent on reddit posted a picture of a presentation bottle of this rum. No additional info was provided, however.

Samaroli Fiji 2001 (South Pacific Distillery) 13 YO Rum – Review

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Jul 062021
 

Seeing this screaming violent neon-pink bubble-gum label glaring out from where it squats sullenly in the backbar, one could be forgiven for thinking one had warped back into the 1980s or something, complete with laser shows, tight jeans, big hair and bigger shoulders.  It’s not a rum one is likely to overlook on a shelf, which of course may be the point. But no, it’s just a rum distilled in 2001 and released in 2014, and is one of at least seven casks (probably more) which Samaroli picked up from South Pacific Distillers on Fiji, the only distillery on the island.

2001 seems to have been a good year for barrels, or perhaps it was simply that SPD — which since 1998 was part of the Fosters Group from Australia — may have had cash flow problems and threw open their doors to exporting rum, because other indies like Black Adder, Berry Bros. & Rudd and Moon Import all released rums from that year. And over the last decade, the reputation of this heretofore not widely appreciated Pacific island has only grown. For the most part, they produce the Bounty branded rums for local and regional consumption, and sell bulk stocks to brokers in Europe for the independents.

One of these was the eponymous Italian indie formed in 1968 by Sylvano Samaroli (now in the Great Distillery in the Sky, may his glass never be empty there), which branched out into rums as early as 1991, with spotty releases over the next decade and a half, becoming more regular after around 2005.  Samaroli have released rums from Guadeloupe, Barbados, Cuba, Brazil, Grenada, Fiji and Haiti, but I don’t think it’s a stretch to assert that it’s for their Jamaican and Guyanese rums that they are better known (recently they have also begun making blends, none of which I have tried so far). Fiji…not so much.

The stats on this one are quickly recounted: distilled 2001 in Fiji, aged in Scotland, 552 50-cl bottles from Cask #32 released in April 2014, at 45% ABV. SPD has both a pot and a columnar still, but I have no idea which one produced the rum…it’s one of those niggling details that too many bottlers, indie or otherwise, never seem to consider as particularly important for some obscure reason of their own.

Still, it’s always fun to try and figure it out, so let’s move right on to the tasting then.  Nose first: it’s an immediate sharp billowing cloud of fresh plastic coverings on new furniture, rubber, varnish, quite rich. One can surmise that either the pot still was operational that day, or they took it off the column at a lower strength than usual. Fresh sawn lumber notes mixes with sushi and wasabi, displaying a certain metallic iodine note. Some fruits, mostly fleshy and acidic – tart mangoes, gooseberries — are there, faint, and remain too much in the background.  It’s dry and dusty, and after some time suggests some sweet breakfast spices and vanilla and a touch of caramel.

The taste was something of a let down: dry and semi-sweet, it presented cleanly, crisply… almost agricole like. Yet then it went on display notes of brine, black olives, gherkins in vinegar with pimento, pencil shavings, and only grudgingly allowed the hints of light flowers and fruits to take their place. With a touch of water (at 45% it wasn’t needed, but I was curious) faint touches of honey, mead, glue and almond soy milk coil about in the background, not really successfully – they clashed with what had come before.  The finish was nice enough – short and dry, content to be unadventurous and straightforward: almonds, vanilla, citrus, coffee and a last squeeze of lemon.

The whole rum has this odd schizophrenic quality of tastes that don’t quite line up. That’s why I give it a middling low score, though I must stress that I did enjoy it enough not to be fiercely critical. It strikes me as something of an essay in the craft, an unfinished experiment that was let out of the lab before being fully grown, or something. But as I say, it must be conceded that it was a respectable piece of work, had points of originality and was recognizably different from Caribbean products with which we are quite a bit more familiar, which is a plus.

I’ve always had a soft spot for Italian independents, perhaps because they were among the first ones I tried that had a regular output, and even if that output varied, there was no shortage. And while older names like Pellegrini, Veronnelli, Soffiantino, Martinazzi, Antoniazzi, Pedroni, Illva Saronno, and Guiducci are now fading from memory (our great loss, I think), many others continue to thrive: Rum Nation2, Moon Import, Samaroli and Silver Seal, and, of course, Velier.  Even within that group, Samaroli holds a special place in people’s estimation, including mine.  They are not now of that strength which in old days moved earth and heaven, it is true — but perhaps ‘ere the end some work of noble note may yet be done. You can see them searching for it in releases like this one, and if they have not entirely succeeded, at least they have not stopped trying. This is a completely decent rum which is unusual enough to warrant a second look, and if you’re into rums from the Pacific to begin with, it’ll not disappoint.  That said, I would not recommend looking directly at that label if you can help it.

(#834)(83/100)

Other Notes

  • Bottle #160 of 552 released and since each bottle was/is half a liter, the final volume can be calculated to be about 250 liters.  Taking into account an estimated angel’s share of around 3% over 13 years (assuming European aging) then the original barrel volume would have been around 367 liters or thereabouts which would suggest a barrique, puncheon or butt. If aged in the tropics, even partly, then the original volume would be greater. Not really relevant, but I amuse myself with these little conjectures from time to time.

Badel Domaci Croatian “Rum” – Review

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Dec 222019
 

It’s been a long time since I’ve bothered to review a rum that isn’t – the Stroh comes to mind, the Czech Tuzemak, or the Mekhong from Thailand. I don’t really mind – these things are lonely, and need a home, need a review, so why not with us? It should also be noted that this product from Eastern Europe is not meant to be a drinking spirit, but one to add to teas and used in cooking, almost unknown outside the Balkans.

The Domaci – the “c” is pronounced “ch” and the word means “Domestic” – is not a spiced rum (i.e.,a rum with spices added), more like the reverse: a spiced concoction of some kind that has rum (or an essence of rum, whatever that might be) added to it. The Ultimate Rum Guide remarks it is “a spirit based on a special recipe and flavored with an extract of Rum. Its amazing aroma makes it a popular addition to many dishes.” Yeah, okay.  If it was a German thing I’d call it an inländer rum, or verschnitt.

Badel 1862, the company that makes it, is an alcoholic beverages company formed in the waning days of the Austro-Hungarian empire, headquartered in Zagreb (Croatia) and still chugging along, they make mostly regional spirits like brandies, vodkas and gins, while simultaneously acting as a distributor for international brands like Bacardi.  As part of the approval for their accession to the EU, they had to rename many of the spirits they were making which were not genuine: “rum” had to be changed to “room” and brandy became “bratsky;” so this provides a convenient dating regime – if your bottle says “room” then it was made after 2013. This one says “rum”, so it was made before.

Unsurprisingly it’s mostly for sale in the Balkans — Bosnia-Herzegovina, Croatia, Serbia, with outliers in Germany — and has made exactly zero impact on the greater rum drinking public in the West.  Wes briefly touched on it with a review of another Croatian product, the Maraska “Room” (similar issues with naming — the EU declined to allow it to be called “rum”), but both the Maraska and the Badel are made the same way. Since I knew none of this when initially tasting the thing, all I was aware of was its puling strength (35%) and its colour (yellow) and went on from there.  

Nose first.  Nope, not my cup of tea.  It reminded me of an eggnog Grandma Caner had made for me once, chock full of ethanol, nutmeg, cumin and cinnamon.  Also sour cream, strawberries, green grapes, and a raft sweet breakfast spices tossed in with the casual abandon of a louche rake distributing his questionable favours. It smelled thin and sweet and lacked any kind of “rumminess” altogether.

Palate? No relief here for the rumistas, though plenty of joy for the sweet toothed. I mean, anyone with even a bit of experience with rums would see that it’s a doctored mess thrown like bread to the masses who know no better, and lasting long enough (over a hundred years, remember) to become a local institution defended with becoming zealotry as “traditional”.  Ethanol, soda pop, fantas and again, bags and bags of spices (nutmeg, cloves and cinnamon for the most part). Vague, meek and mild, with the slightest twinge of sharpness, leading to a short, light and fruity finish of no real distinction

I wrote rather impatiently in my notes “Weak nonsense…but okay, it’s not meant to be a rum, right?” Maybe, but that might let this local Eastern European plonk off the hook.  It used to be called rum, was noted as being domestic, but frankly, they should have named it something else entirely, created its own unique category, rather than associate it with a more rigorously defined spirit with a long tradition of its own. 

There are 40% and 60% variations of this thing floating around and one day if I’m in the neighborhood I might try them. The important thing is that I know what it is, and by writing this essay and you reading it, now, so do you.  Feel free to try it if it ever crosses your path, but know what it is you’re getting, and what it’s good for.

(#686)(65/100)

Pre-1970s Royal Navy Rum (~1955)

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Oct 272019
 

Rumaniacs Review #102 | 0670

The moniker of Navy Rum is one of the most recognized rum names on the planet, aided and abetted by Pusser’s supposed recreation of the rum after Black Tot Day.  The Black Tot Rum (the old one retailing for a thousand bucks, not the new recreation just released in 2019) certainly helped, and over the years, we have seen the odd old decanter or jug or bottle or what have you, go on sale (the UK government was the seller) – some were actual flagons of Navy stocks that had been left over after 1970s, unlabelled, and found their way into the hands of collectors – this is one such. 

This small write up is based on a flagon of Navy Rum bought by Rene Van Hoven in Germany. He has dated it to around 1954 and it’s rated at about 55% ABV, and this is one of those times we’re going to have to take it on faith that he has the backup paperwork to substantiate what he told me. Note that it’s possible that it’s from the same stocks as were bonded in Germany, and which Wes Burgin wrote about in 2016, here.

Colour – Dark Brown

Strength – ~55%

Nose – This is a PM or Versailles distillate right up front – perhaps not a majority but certainly a good part of the blend. Molasses, pencil shavings, cedar, sawdust, glue, anise, rubber.  It’s very warm and completely solid, but not sharp, eminently drinkable (which may have been the point). Brown sugar, acetones, furniture polish follow, underlain by a sort of rotting fruit note, mixed in with a damp forest and moldy moss-covered logs, tar, burnt sugar, ashes and coffee.  It’s pungent, dusty, musty and quite powerful to nose. There’s a mustiness and dry cereal nuttiness (plus a smorgasbord of dark fruits) to it all, and that elevates this rum, I think, adding a layer of complexity and edge.

Palate – If there’s any Jamaican or Trini here, it’s in the bright fruity notes and the tar and petrol, and they’re all blatted flat by molasses, cedar, sawdust, cereal, nuts and enough pencil shavings to cover Babe the Blue Ox.  Behind that is concentrated black cake like Tanti used to make, with bags of raisins, rum-soaked chopped fruits, prunes, salted caramel, syrup, rich cherries, and plums. There are still some acetones and nail polish and glue and rotting fruit here, but they are like counterpoint, bringing up the rear and don’t distract, just add to the pungency.

Finish – Long, pungent and aromatic. A last flirt of the pencil, molasses, coffee, bitter chocolate and of course the prunes and raisins and caramel ice cream sprinkled with nuts

Thoughts – It reminds me a lot of the overproofed 1970s Lemon Hart Demerara Rum I tried a few days earlier. That said, I don’t know if they simply made blends in different proportions back in the day, or whether the progression to rums today has changed the underlying distillate in some fashion.  All I know is that like the Harewood House 1780 rum, it’s spectacular and remarkably modern. The profile is dense and rich and pungent and were you to taste it blind, you’d think it was made by an old rum house, just last year. It’s one of the tastiest rums I’ve had in ages.

(0670 | R-0102)(90/100)

Ron Superior Carta Reserva Aruba Rum – Review

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Jun 242019
 

This is one of those strange rums that clearly exists, but about which nobody seems to know anything, even though I was informed it remains on sale in Aruba to this day. Jazz Singh out of the UK couldn’t help – he rather witheringly remarked that the only local stuff he found on the island was “a lot of imported column rubbish” and that the one distillery Aruba used to have is definitely closed. And good luck with finding any info on the company whose name is on the label, Playa Liquor and Bottling Co, ‘cause that’s equally opaque and non-communicative. So for the moment I’ll treat is a sort of low rent tourist trap hooch. In fact, I’m not even sure what else the company does, so spare is Playa’s online footprint, on FB or elsewhere.

There is an air of “generic” about the rum. It has a title used before – “Superior Carta Reserva” was also a 1970s Puerto Rican rum made for E.F. Debrot Inc (a liquor merchant in Aruba), and it’s white, it’s 35%, and that’s about all you’re going to get here.  I’d hazard a guess it’s a column still product, and that it’s made elsewhere under contract by a third party…assuming it continues to be made at all, because there’s simply no way that any rum company would not advertise its own product, even locally, with this kind of promotional black hole. 

Tasting notes, then, because what else can we do? Nose: a thin, watery, a slightly salty cream soda and Angostura bitters…what we used to call a “rockshandy” when I was a boy.  Plus vanilla and a whiff of citrus. There’s not much more – it’s like light alcoholic water and no aroma of any distinctiveness whatsoever.

Palate? Nope, not a whole lot there either. 35% ABV excites little beyond my indifference.  Even having it first thing in the morning with nothing else before, so that the strength would be less of a factor than later, achieved nothing.  A splash of salt water and an olive or two, vanilla again, a short, faint bite of a very ripe apple, and maybe a pear…or was that a cucumber? Who cares?  The thing is so dim, so bland, so lacking anything resembling character, that you be forgiven for thinking it was in witness protection. The best part is the short, sweet, slightly salty, slightly dry finish, because, you know, it finishes. 

So there we are. Probably molasses based, filtered, an uninspirational, boring, flaccid excuse for a rum, distinguished only by its remarkable lack of anything in particular. It’s a hollow rum, a watery alcohol delivery system, eliciting nothing in the rum drinker except perhaps a big yawn. I’ll just leave it there.

(#635)(65/100)

Velier Courcelles 1972 31 Year Old Rhum Vieux (42%) – Review

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Jul 122018
 

These days, anyone finding a rum three decades old had better hold on to it, because they’re getting rarer all the time.  As prices for the 1970s and 1980s rums climb past the fourth digit, locating one can be an equally fortunate and frustrating exercise…depending on how it turns out. As to why Velier chose to issue two rums of the same distillation and aging dates, at two different strengths, well, we know he has done this before, most famously with the entire Caroni line and some of the pre-Age Demerara rums.

Of course, it’s possible that Velier in this instance worked on the principle of taking a the entire outturn and bottling some at cask strength and the remainder at a more quaffable proof appealing to a broader audience.  That’s reasonable, I guess (L’Esprit does the same) – yet although the 54% Courcelles 1972 and this 42% version share the same years, there’s a difference in that the 54% was laid to rest in steel vats for nearly two additional years, and both are referred to as the dernière distillation which suggests that a bunch of barrels were involved, each with its own peculiarities.

And those peculiarities are important because they make this softer rhum individual on its own merits and different from its brawnier frere. Take the nose for example: it’s lovely and sweet, light without actually being delicate. It presents bags of light fruit – pears, ripe apples, watermelons, cherries – that go on forever, to which are added soft red-wine notes, honey, thyme and a drizzle of hot caramel on vanilla ice cream.  In a way it reminds me a lot of the Savanna 15 Year Old Porto Finish from Reunion (haven’t written about this yet), but somewhat deeper even so, because the scents grow richer over time in spite of its relatively low proof point and their overall mildness.

Tasting a rum like this is a mixed experience – one appreciates the subtlety, but strains to pick apart the notes. That said, it’s quite good, with lovely clear and clean notes of light fruitiness – pears again, watermelon again, some grapes, raisins and ripe mangoes, set off by softer nuances that speak of nougat, white chocolate, a flirt of coffee, rosemary, caramel, vanilla, thyme and some florals. It also has a background of honey that I quite enjoy with a profile like this because it strengthens the whole in a quiet kind of way, provides a bed for the rest of the flavours to emerge onto and do their thing. About the weakest point of the whole experience may be how it ends – the finish is short and faint, a zephyr following from a stiff breeze, with just some barely discernible floral and fruity hints and a bit of orange zest and tart yoghurt, and then it’s all over.

After writing up my notes, I keep coming back to how differently it presents when rated against the 54% version – it’s like they are different branches from the tree, growing in different directions while still conforming to underlying and consistent standards (many of the tasting components, for example, are quite similar). The 42% iteration, I have to somewhat reluctantly note, is less when placed next to its masterful stronger sibling.  On its own, with nothing else to compare it to, it’s quietly, subtly brilliant and will not disappoint the casual drinker. But side by side, its potential clarion call is muted and dialled down, it is deferential and says much less…and when it does, it whispers.

(#528)(86/100)

Other notes

  • The Courcelles distillery in Grande Terre (one of the two “wings” of Guadeloupe island) was established in the 1930s and closed way back in 1964 when the then owner, M. Despointes, transferred the inventory and equipment to another distillery, that of Ste Marthe. They continued using Courcelles’s pot still and distilled this rum in 1972.  This is probably the last year any Courcelles distillate was made – I’ve never been able to find one produced more recently.
  • Distilled in 1972 and set to age in 220 liter barrels until 2003.  Outturn is unknown
  • The profile does not suggest an agricole, and since Guadeloupe is not AOC compliant, it probably derives from molasses. The taste certainly suggests it.
  • About that strength differential – in my essay about the Age of the Demeraras, I remarked that the first three releases of Velier Demeraras were all issued at standard proofs because Luca was nervous about moving too fast with releasing >50% cask strength rums.  I suspect that he had similar feelings about the 42% version of the Courcelles, which was why it was bottled first – two years later, just when he was putting out the full proof Skeldons in 2005, he went full bore with the rest of the Courcelles stock and never looked back.

Damoiseau 1953 31 Year Old Rhum Vieux – Review

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Mar 252018
 

#500

In one of those odd coincidences that crop up from time to time, I was polishing up my essay for one of Damoiseau’s ultra-premium halo rums – a 31-year-old inky bad boy from 1953 which is usually too rare or too pricey for most to bother with – when Single Cask posted his own in-depth evaluation.  We had a good laugh over that one, but in a way it’s good too, because while one person’s review of a single rum is fine, a better opinion can be formed with several people putting their snoots and their pens in.

Age-wise, the 1953 from Guadeloupe does not class with the ur-rum of the Aged Canon, the Longpond 1941 58 year old from Jamaica. Yet it is nearly as old as the 1972 37 year old Courcelles which was the first to truly switch me on to French Island rhums, and which is the oldest such aged product I’ve yet found – others, such as the Bally 1929 and Clement 1952 and the St James 1885 were made before 1953, but are younger. Whatever the case, it is a blast from the past, something we should try if we can just to get a sense of the evolution of rum and rhum and ron over the decades. And yes, also because it’s so damn cool to have something from the fifties.

So what was happening in 1953? The Cold War was in full swing, of course, Eisenhower was inaugurated as #34, Mossadegh was overthrown, Stalin died, Kruschev lived. The Kenyan Mau Mau uprising was going on while the Korean conflict “ended.” Everest was conquered.  Watson and Crick announced DNA, Ian Fleming published the first James Bond novel, the first Playboy came out, and Jacques Tati released the whimsical classic M. Hulot’s Holiday (a favourite of mine, along with Playtime). The rationing of cane sugar in the UK came to an end. The Brits suspended the British Guiana constitution and occupied the country militarily so as to make it safe for democracy.  And this rum came off the still in Damoiseau’s facilities.

I have no idea whether it was pure cane juice distillate or molasses – Guadeloupe has a history of mixing things up, which is part of their attraction for me – but just based on the way it nosed and tasted when run past other aged dinosaurs (the Courcelles, Damoiseau’s own 1980, the Cadenhead Green Label 1975 among others) I’m going to say it had at least some molasses-based spirit in the bag. It was a sort of mud brown opaque liquid that immediately made me remember the St James 1885, and poured thickly into a glass, even at its relatively low ABV of 42%.

But it smelled very nice for all that low power. Really. It had deep fruity flavours of blackberries and prunes, plus a lighter note of strawberries and orange peel, flambeed bananas, and it reminded me somewhat of a Bajan Black Rock rum, what with that underlying series of crisper smells.  Candied oranges, a flirt of caramel, some faint licorice, very ripe cherries added to the fun. However it was deeper than any of those, richer, smokier, and developed over time into a plump and rotund nose that steered you between the darkness of a crazy old fellow like the 1885, and the clarity of Damoiseau’s 1989 20 year old.  Which perhaps says something for bottles that have sat waiting their turn for many many decades.

The palate is perhaps where people will pause and look at the glass a second time.  That it was pungent and warm was beyond question: even at the rather anemic strength, one could easily appreciate the relative smooth profile, pick out some weak brine, prunes, chocolate covered dates, banana cake, strawberries and honey; and to that, over time, was added a few lighter balancing elements of unripe strawberries, maybe a stalk of lemongrass. Overall, what fruitiness there was, was dialled way back and became almost imperceptible, to be overtaken by something more like a mix between tannins and some much-too-strong unsweetened black tea, both a good and a bad thing, depending on your viewpoint.  As for the finish, not much could be said – warm, short and unfortunately weak. That said, here perhaps more could be discerned which were missing from the palate – black tea, honey, raisins, faint chocolate, plenty of crushed walnuts, if too little of the fruitiness I was looking for.

Taking all these aspects together, one must concede that it started well, it’s just that as it opened up, there emerged a sort of woody, smoky, nutty background: this gradually overwhelmed the delicate balance with the fruit which the rhum needed (my opinion), and that to some extent derailed the experience. Too, the flavours melded into each other in a way that a stronger strength might have separated, creating a somewhat indeterminate melange that was tasty, yes, just…indistinct. And not entirely successful.

After the fact, looking at the rhum coldly and practically and assessing it on price alone, I can’t tell you this is a must-have.  It’s the kind that relies on the numbers “5”, “3” and “1” to be taken seriously, but when it comes down to a tasting, it doesn’t quite live up to the hype of the halo…and the numbers become just that, numbers.  As with rums like the Black Tot (or even the St James, Clement or Bally rhums mentioned above), we’re buying to touch the past and reconnect with a sense of real heritage, back when the Cuban style of rum dominated the market, to see how what we drink now came from what was made then. It absolutely is a major product in that sense — just not exceptional, compared to what it costs, compared to what we might expect.

So, the Damoiseau 1953 nails the historical value and cool presentation ethos just fine, and it is different, fascinating, old, pretty good, and if that’s what you want, you’re good to go. You’ll be the belle of the ball showing it off, and all the stares and envious plaudits will surely be yours for the taking (unless someone trots out a Bally). The best thing to do — when you’re in the store looking at it, with your bonus cheque twitching in your pocket — is to ask yourself some very honest questions as to why you want to buy it and then proceed purely on that basis.  I ignored that advice myself, and that’s why you’re reading this review.

(85/100)

Other notes

The Single Cask review is really worth a read.  Also, he noted that it came from some “lost casks” but Herve Damoiseau, when confirming the age as 31 years for me (the rhum was bottled in 1984), didn’t know anything about that.

Velier Courcelles 1972 31 Year Old Rhum Vieux (54%) – Review

 2 Responses »
Oct 202017
 

#395

Velier’s star shone brightly in 2017, so much so that if you were following the October 2017 UK rumfest on Facebook, it almost seemed like they took over the joint and nothing else really mattered.  Luca’s collaboration with Richard Seale of Foursquare over the last few years resulted the vigorous promotion of a new rum classification system, as well as the spectacular 2006 ten year old and the Triptych (with more to come); and for Velier’s 70th Anniversary – marked by events throughout the year – a whole raft of rums got issued from Jamaica, Barbados, St. Lucia, Guadeloupe, Mauritius, Japan….So much happened and so much got done that I had to re-issue an updated company biography, and that’s definitely a first. The Age of Velier’s Demeraras might be over and the Caronis might be on a decline as the stocks evaporate…but company is in no danger of becoming an also-ran anytime soon.

Still, all these great rums aside, let us not forget some of the older, lesser known, more individual rums they put out the door, such as the Damoiseau 1980 and the Basseterre 1995 and 1997, some of the Papalins and Liberation series, the older Guyanese rums distributed at lesser proofs by Breitenstock…and this one which is on nobody’s must-have list except mine.  It holds a special place in my heart – not just because it was issued by Velier (thought this surely is part of it), but because the original Courcelles 1972 is the very rum that started my love affair with French island rhums and agricoles…so for sure this one had some pretty big shoes to try and fill.

It filled them and then some. Reddish gold and at a robust 54% ABV (there’s another 42% version floating around) it started off with a beeswax, honey and smoke aroma, heavy and distinct, and segued into treacle, nougat, white chocolate and nuts.  Not much of an agricole profile permeated its nose, and since it’s been observed before that since Guadeloupe – from which this hails – is not AOC controlled and uses molasses as often as juice for its rhums, the Courcelles could be either one. No matter: I loved it. Even after an hour or two, more scents kept emerging from the glass – caramel and a faint saltiness, aromatic flower-based hot tea, and just to add some edge, a fine line of mild orange zest ran through it all, well balanced and adding to the overall lusciousness of the product.

The palate, which is where I spent most of my time, was excellent, though perhaps a little more restrained…some attention had to be paid here. The brutal aggro of a rum bottled at 60%-plus had been dialled back, pruned like a bonsai, and left a poem of artistry and taste behind: more honey, nougat, nutmeg, brown sugar water, and calming waves of shaved coconut and the warmth of well-polished old leather, cumin, and anise, with that same light vein of orange peel still making itself unobtrusively felt without destabilizing the experience.  At the close, long and aromatic aromas simply continued the aforementioned and quietly wrapped up the show with final suggestions of rose tea, almonds, coconut and light fruit in a long, sweet and dry finish.  Frankly, it was hard to see it being the same vintage as the Velier Courcelles 42% which was tried alongside it, and was better in every way – the 54% was an excellent strength for what was on display and I enjoyed every minute of it.

There’s a streak of contrariness in my nature that seeks to resist flavour-of-the month rums that ascend to the heights of public opinion to the point where their makers can do no wrong and every issuance of a new expression is met with chirps of delight, holy cows and a rush to buy them all. But even with that in mind, quality is quality and skill is skill and when a rum is this good it cannot be ignored or snootily dismissed in an effort to provide “balance” in some kind of perverse reflex action good only for the personal ego.  Velier, even when nobody knew of them, showed great market sense, great powers of selection and issued great rums, which is why they’re just about all collector’s items now.  The Demeraras and Caronis and collaborations with other makers showed vision and gave us all fantastic rums to treasure…but here, from the dawn of Luca’s meteoric career, came a now-almost-forgotten and generally-overlooked rum that came close to breaking the scale altogether.  It is one of the best rums from the French islands ever issued by an independent, a cornerstone of my experience with older rums from around the world…and hopefully, if you are fortunate enough to ever try it, yours.

(91/100)

  • The Courcelles distillery in Grande Terre (one of the two “wings” of Guadeloupe island) was established in the 1930s and closed way back in 1964 when the then owner, M. Despointes, transferred the inventory and equipment to another distillery, that of Ste Marthe. They continued using Courcelles’s pot still and distilled this rum in 1972.  This is probably the last year any Courcelles was made – I’ve never been able to find one made more recently.
  • Distilled in 1972 and set to age in 220 liter barrels until 2003 when it was decanted into “dead” vats, and then bottled in 2005.  I chose to call it a 31 year old, not a 33.
  • The profile does not suggest an agricole, and since Guadeloupe is not AOC compliant, it may derive from molasses…or not.  If anyone has definitive information or a link to settle the issue, please let me know.

Ron White Cat Caribbean Light White Rum

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Sep 262017
 

Rumaniacs Review #057 | 0457

Behind the please-don’t-hurt-me facade of this sadly underproofed excuse for a rum (or ron) lie some fascinating snippets of company and rum history which is a bit long for a Rumaniacs review, so I’ll add it at the bottom.  Short version, this is a German made rum from the past, distributed from Flensburg, which was a major rum emporium in north Germany that refined sugar from the Danish West Indies until 1864 when they switched to Jamaican rum. But as for this brand, little is known, not even from which country the distillate originates (assuming it is based on imported rum stock and is not a derivative made locally from non-cane sources).

Colour – White

Strength – 37.5%

Nose – Unappealing is the kindest word I can use.  Smells of paint stripper, like a low-rent unaged clairin but without any of the attitude or the uniqueness.  Acetone, furniture polish and plasticine.  Some sugar water, pears and faint vegetable aromas (a poor man’s soup, maybe), too faint to make any kind of statement and too un-rummy to appeal to any but the historians and rum fanatics who want to try ’em all.

Palate – It tastes like flavoured sugar water with some of those ersatz pot still notes floating around to give it pretensions to street cred.  Maybe some light fruit and watermelon, but overall, it’s as thin as a lawyer’s moral strength. Quite one of the most distasteful rums (if it actually is that) I’e ever tried, and the underproofed strength helps not at all.

Finish – Don’t make me laugh.  Well, okay, it’s a bit biting and has some spice in there somewhere, except that there’s nothing pleasant to taste or smell to wrap up the show, and therefore it’s a good thing the whole experience is so short.

Thoughts – Overall, it’s a mildly alcoholic white liquid of nothing in particular.  About all it’s good for in this day and age of snarling, snapping white aggro-monsters, is to show how far we’ve come, and to make them look even better in comparison.  Even if it’s in your flea-bag hotel’s minibar (and I can’t think of where else aside from some old shop’s dusty shelf you might find it), my advice is to leave it alone. The history of the companies behind this rum is more interesting than the product itself, honestly.

(65/100)

Herm. G. Dethleffsen, a German company, was established almost at the dawn of rum production itself, back in 1760 and had old and now (probably) long-forgotten brand names like Asmussen, Schmidt, Nissen, Andersen and Sonnberg in its portfolio, though what these actually were is problematic without much more research.  What little I was able to unearth said Dethleffsen acquired other small companies in the region (some older than itself) and together made or distributed Admiral Vernon 54%, Jamaica Rum Verschnitt 40%, Nissen Rum-Verschnitt 38%, Old Schmidt 37.5%, this Ron White Cat 37.5% and a Ron White Cat Dark Rum Black Label, also at 37.5% – good luck finding any of these today, and even the dates of manufacture prove surprisingly elusive.

Ahh, but that’s not all.  In 1998 Dethleffsen was acquired by Berentzen Brennereien. That company dated back to I.B Berentzen, itself founded in 1758 in Lower Saxony in northwest Germany, and was based on a grain distillery.  It had great success with grain spirits, trademarked its Kornbrand in 1898, ascquired the Pepsi concession in 1960 (and lost it in 2014), created a madly successful wheat corn and apple juice drink called apple grain, and in 1988 as they merged with Pabst&Richarz wine distilleries. The new company went public in 1994 and went on an acquisition spree for a few years, which is when they picked up Dethleffsen. However, waning fortunes resulted in their own takeover in 2008 by an external investor Aurelius AG.

This is an informed conjecture — I believe the Black Cat brand is no longer being made.  Neither the Berentzen 2015 annual report nor their website makes mention of it, and it never had any kind of name recognition outside of Germany, even though the rum itself suggested Spanish connections by its use of the word “ron.”  So its origins (and fate) remain something of a mystery.

Rhum Negresco “First Quality” Very Old

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Sep 172017
 

Rumaniacs Review #056 | 0456

I got this curious thing through separate channels from the usual Rumaniacs (a trend I foresee continuing) and it’s a mini-bottle insufficient to allow me to share it to everyone…so, sorry mes amis.  Still, it’s one of these delightful mystery rhums about which just about nothing turns up on a search, except an old French eBay listing which suggests this is a French West Indian rhum from 1953 (unconfirmed, but how cool is that year, right?) bottled at 44% ABV, so in that sense it conforms to all the reasons the ‘Maniacs exist in the first place – an old, out of production, heritage rhum, a blast from the past which only exists in memories and old internet pages (and now this one)…

Trawling around suggests that “Negresco” was not an uncommon label, used rather more commonly, it would seem, for Martinique rhums; there are references with that title from several bottlers, including Bruggeman out of Belgium, and my little sampler has “R.C Gand” as the company of make – about which there is exactly zero info – so unless a Constant Reader can contribute a nugget of information, we’ll have to be content with that.

Colour – Mahogany

Strength – Assumed 44%

Nose – Reminds me somewhat of the old E.H. Keeling Old Demerara rum (R-019): prunes gone off, bananas just starting to go, plus vinegar, soy and caramel.  Quite a “wtf?” nose, really.  There’s a musty air about it, like an old cupboard aired too seldom.  After a while, some sawdust, old dried-out cigars, a bit of anise, and indeterminate fruits and herbs

Palate – Not bad at all, perhaps because it displays no single island’s characteristics, making it something of a Caribbean rhum, maybe a blend (which I suspected was the case anyway); oddly, though labelled as a “rhum” it has faint hints of anise and deep woody and fruity flavour points in the direction of some Guianese components. With water there are plums, anise, prunes raisins and a salty bite of tequila, coffee, caramel and soya.  I’m convinced the strength is around 50-55%, by the way, though the bottle doesn’t mention it. (Note that I saw a very similar label on rum.cz — a rum label collector in Czecheslovakia — which suggests it is actually 54%, and that makes sense).

Finish – Medium long, warm, coffee, licorice and caramel, very pleasant and easy going.

Thoughts – Quite liked this one, wish I could have had a bottle to take a real long pull at it and take it apart some more.  It’s certainly a decent rhum from Ago, which, if one were to ever find it again, and at a reasonable price, is worth getting.

(85/100)

  • No other Rumaniacs have sampled this rhum, so no links this time.
  • Many thanks to Etienne, who sent this to me.
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