
There’s a peculiar light yellow lustre to the Santiago de Cuba rum somewhat euphemistically called the Carta Blanca (“White Card”), which is a result, one must assume, of deliberately incomplete filtration. The rum is aged three years in oak casks, so some colour is inevitable, but in anonymous white barroom mixers, that’s usually eliminated by the charcoal used: so whatever colour remains can’t be an accident. It’s likely, in this case, that the makers figured since it was issued at a trembly-kneed sort of please-don’t-hurt-me sub-proof strength, it might be better to leave something behind in case people forgot it was supposed to be a rum and not a vodka.
That worked, I suppose…up to a point. The problem is that a 38% proof point simply does not permit sufficient serious aromas to be discerned easily – you really got to work at it (which I argue is hardly the point for a rum like this one).
When nosing it, I certainly got the light sort of profile it promised: some negligible white fruits, in bed with a thinly sharp and quite herbal background; it smelled a bit grassy, almost agricole-like, surprising for a Spanish-style ron from Cuba. And when I took my time with it and let it stand for a bit, I sensed almonds, crushed walnuts, coconut shavings, papaya, sweet watermelon and even a touch of brine. (Note: adding water did absolutely nothing for the experience beyond diluting it to the point of uselessness).
As for the taste when sipped, “uninspiring” might be the kindest word to apply. It’s so light as to be nonexistent, and just seemed so…timid. Watery and weak, shivering on the palate with a sort of tremulous nervousness, flitting here and there as if ready to flee at a moment’s notice, barely brushing the taste buds before anxiously darting back out of reach and out of range. I suppose, if you pay attention, you can detect some interesting notes: a sort of minerally base, a touch of mint. Citrus – like lemon grass – cardamom and cumin, and even some ginnip and sour cream. It’s just too faint and insipid to enthuse, and closes the show off with a final touch of citrus peel and lemon meringue pie, a bit of very delicate florals and maybe a bit of pear juice. Beyond that, not much going on. One could fall asleep over it with no issues, and miss nothing.
Obviously such tasting notes as I describe here are worlds removed from the forceful aspects of all those brutal falling-anvil fullproofs many fellow boozehounds clearly enjoy more. When faced with this kind of rum my default position as a reviewer is to try and be tolerant, and ask who it was made for, what would such people say about it, can redemption be found in others’ tastes? After all, I have been told on many occasions that other parts of the world prefer other rums – softer, lighter, weaker, subtler, easier…made for mixes, not chuggers or shot glasses.
Completely agree, but I suspect that no-one other than a bartender or a cocktail guru would do much with the Carta Blanca. It has all the personality of a sheet of paper, and would disappear in a mix, leaving no trace of itself behind, drowned out by anything stronger than water. It does the world of rum no favours, trumpets no country and no profile worthy of merit, and after a sip or a gulp can be forgotten about as easily as remembering which cocktail it was just mixed in. In short, it has a vapid existence unmolested by the inconvenience of character.
(#752)(72/100) ⭐⭐½
Other Notes
- 2025 Video review link.
- Made in Cuba at the Santiago de Cuba facilities in Oriente, which is located in the SE of Cuba, an area known as “La Cuna Del Ron Ligero” or The Cradle Of Light Rum. This where Matusalem and Ron Caney is also produced. The company was founded in 1862 and the distillery established in 1868 – it is therefore, the oldest in Cuba, currently owned by Corporacion de Cuba (or “Cubaron”).
- The Ron Santiago brand was introduced in 1970 when gthe Carta Blanca was rolled out; an anejo release and the “de Cuba” suffix were both added in 1999, the latter for export purposes.

That provided, let’s get right into it then, nose forward. It’s warm but indistinct, which is to say, it’s a blended melange of several things — molasses, coffee (like 
The Old Monk series of rums, perhaps among the best known to the Western world of those hailing from India, excites a raft of passionate posts whenever it comes up for mention, ranging from enthusiastic fanboy positivity, to disdain spread equally between its lack of disclosure about provenance and make, and the rather unique taste. Neither really holds water, but it is emblematic of both the unstinting praise of adherents who “just like rum” without thinking further, and those who take no cognizance of cultures other than their own and the different tastes that attend to them.


Nose – Doesn’t lend itself to quick identification at all. It’s of course pre-AOC so who knows what made it up, and the blend is not disclosed, alas. So, it’s thick, fruity and has that taste of a dry dark-red wine. Some fruits – raisins and prunes and blackberries – brown sugar, molasses, caramel, and a sort of sly, subtle reek of gaminess winds its way around the back end. Which is intriguing but not entirely supportive of the other aspects of the smell.

The palate was about par for the course for a rum bottled at this strength. Initially it felt like it was weak and not enough was going on (as if the profile should have emerged on some kind of schedule), but it was just a slow starter: it gets going with citrus, vanilla, flowers, a lemon meringue pie, plums and blackberry jam. This faded out and is replaced by sugar cane sap, swank and the grassy vegetal notes mixed up with ashes (!!) and burnt sugar. Out of curiosity I added some water , and was rewarded with citrus, lemon-ginger tea, the tartness of ripe gooseberries, pimentos and spanish olives. It took concentration and time to tease them out, but they were, once discerned, quite precise and clear. Still, strong they weren’t (“forceful” would not be an adjective used to describe it) and as expected the finish was easygoing, a bit crisp, with light fruit, fleshy and sweet and juicy, quite ripe, not so much citrus this time. The grassy and herbal notes are very much absent by this stage, replaced by a woody and spicy backnote, medium long and warm

There are no records on whether the Austrian or Austro-Hungarian Navy ever used it or was supplied by the Michler distillery. Somehow I doubt it – it was far more likely it followed in the tradition of rum 
Colour – Very dark brown




1423, the Danish indie, has taken this concept a step further with their 2019 release of a Brazil / Barbados carnival — it comprised of 8- and 3-year old Foursquare rums (exact proportions unknown, both column still) to which was added an unaged cachaca from Pirassununga (they make the very popular “51” just outside Sao Paolo), and the whole thing left to age for two years in Moscatel wine casks for two years, before being squeezed out into 323 bottles at 52% ABV.
I should begin by warning you that this rum is sold on a very limited basis, pretty much always to favoured bars in the Philippines, and then not even by the barrel, but by the bottle from that barrel – sort of a way to say “Hey look, we can make some cool sh*t too! Wanna buy some of the other stuff we make?”. Export is clearly not on the cards…at least, not yet.
This is not to say that there isn’t some interesting stuff to be found. Take the nose, for example. It smells of salted caramel, vanilla ice cream, brown sugar, a bit of molasses, and is warm, quite light, with maybe a dash of mint and basil thrown in. But taken together, what it has is the smell of a milk shake, and there doesn’t seem to be much in the way of startling originality – not exactly what 18 years of ageing would give you, pleasant as it is. It’s soft and easy, that’s all. No thinking required.
Colour – Light Gold
Here’s what we know – made from rendered sugar cane juice (“honey”), fermented for 72 hours using wild yeast, column distilled, then aged in all kinds of barrels – American oak (ex-bourbon), cognac, Pedro Ximenez and also Marcuya “fruit of passion” wood from Paraguay. Once that’s done, the resultant rons are blended to form the final product. The age is currently unknown — I’ll update this paragraph if I get feedback from their marketing folks — but I’ll hazard a guess it’s medium…about 3-6 years. Little of this, by the way, is noted on the label, which only says it is a Paraguayan rum, commemorates the 1869 battle, is aged in oak vats and 40%. Wonderful. Clearly the word “disclosure” gets more lip service than real purchase over there.

The strangely named Doctor Bird rum is another company’s response to 
Palate – Even if they didn’t say so on the label, I’d say this is almost completely Guyanese just because of the way all the standard wooden-still tastes are so forcefully put on show – if there