
Every now and then you come across a rum in its nascent stages which you just itch to write about — even if it’s not (yet) for sale. The Mim from Ghana was one such, an aged St. Aubin was another, and last year, Reuben Virasami (currently tending bar in Toronto) passed on a new Vietnamese rhum that I felt really deserved rather more attention than it got (even from those who made it).
In brief, two expat Frenchmen, Jérémy Marcillaud and Nicolas Plesse, seeing all that lovely cane growing in Vietnam, were looking around for something to do with it and decided – without a lick of experience or any concept of the difficulties – to start a small distillery and make some juice. Perhaps they were inspired by the new Asians like Mia, Vientiane, Laodi, Issan, Chalong Bay or Sampan — who can tell? — and got their little outfit L’Arrangé off the ground; designed and had an inox stainless steel pot still built locally (they call it “The Beast”); contracted local farmers to supply cane, and proceeded through trial and error and many attempts over 6-8 months, to finally get some cane-juice agricole-style rhum that was actually worth bottling, and drinking (in December 2016).
Their aim was always to make a white rhum but they found rather more immediate success using the spirit for fruit infusions and arrangés (hence the name), and, as Jeremy told me when I contacted him, to export a good white requires a rather more scaled-up enterprise (and better economies of scale) than they were capable of doing at that time. As such, they sold their spiced rhums and arrangés to local bars and tried to raise visibility via the Saigon Rum Club and the city’s rum festival…but for my money, it’s that base white rhum they made that captures my interest and hopefully one day can be a commercially successful endeavour for these guys.

L’Arrange Company Logo
So, no fancy label or bottle pic to go with the article this time – as I said, it’s not for sale. That said, these are the basics: it’s a cane juice rhum, pot still, rested for four months (sorry, ye detail-mongers, I forgot to ask about the yeast, though it seems to be a combination of locally available and wild yeast), squeezed off the still at 70% ABV then diluted to 55%. After that it goes into whatever products they’re playing with that day. Me, I tried my sample neat.
The smell is definitely suggestive of pale pot still rumstink: salt, wax, glue, olives and a trace of peeling rubber on a hot day on the highway. It turns sweet later, though it remains rough and sharp, and provides aromas of watermelons, papayas, ripe mangoes, and just a touch of passion fruit. While it’s not quite as civilized to sniff as some of the other Asian whites mentioned above, it isn’t far behind them either.
The same thing goes for the palate. It’s rough and jagged on the tongue, but has a delicious and oily thick sweet tang to it: papaya, pineapple, mangoes, sugar water, strawberries, more watermelons. There is a sort of crisp snap to it, combining sugar, flowers,citrus peel, brine — even some very faint hints of vegetable soup. Finish was short, intense, sharp and redolent of flowers, citrusd, sugar water and thyme.
Overall, this rhum is not one you would, on balance, rate as highly as others with more market presence. You would likely try it blind, shrug and remark as you walked away “Meh – it’s just another white rhum. I’ve had better” And that makes sense, for its shortcomings haven’t all been ironed out yet – it’s rough and sharp, the balance is a bit off (tilts rather more to the sour and salt than co-existing harmoniously with the sweet and umami). But I feel that might simply be inexperience at making a pure single white rhum and their being okay with producing one made for adding fruit and spices to, not to drink by itself.
Myself I don’t drink spiced rums or arrangés. I don’t have to, with all the other juice out there. Under normal circumstances, I’d just walk away from this one. But that white…it was pungently original, yes, rough and unpolished, sure…it lacks some of the polish and sure confidence that marked, say, Mhoba (after their years of tinkering), and yet it stayed with me. Underneath was a real potential for something even better, and that’s why I am drawing attention to this little company that few outside Asia have ever heard of. Jérémy and Nicolas might one day be successful enough to market a white, maybe even export a bit around Asia, attend a rumfest to show it off. I can hope, I guess. And all I’m saying is that if you ever see them demonstrating their work, and one of their bottles is an unaged 55% white, you could do a whole lot worse than giving it a try, because I honestly believe it’ll be one of the most interesting things in the neighborhood that day.
(#769)(79/100)
Other notes
- I drew on the very interesting 2018 Saigoneer interview (timestamp 00:25:14) for some of the supplementary details, and the company kindly filled in the remainder.
- It may be just my imagination, but the company logo reminds me of the jungle scenes of the French artist Henri Rousseau. I quite like it.

The word “Lontan” is difficult to pin down – in Haitian Creole, it means “long” and “long ago” while in old French it was “lointain” and meant “distant” and “far off”, and neither explains why Savanna picked it (though many establishments around the island use it in their names as well, so perhaps it’s an analogue to the english “Ye Olde…”). Anyway, aside from the traditional, creol, Intense and Metis ranges of rums (to which have now been added several others) there is this Lontan series – these are all variations of Grand Arôme rums, finished or not, aged or not, full-proof or not, which are distinguished by a longer fermentation period and a higher ester count than usual, making them enormously flavourful.
So let’s spare some time to look at this rather unique white rum released by Habitation Velier, one whose brown bottle is bolted to a near-dyslexia-inducing name only a rum geek or still-maker could possibly love. And let me tell you, unaged or not, it really is a monster truck of tastes and flavours and issued at precisely the right strength for what it attempts to do.
Evaluating a rum like this requires some thinking, because there are both familiar and odd elements to the entire experience. It reminds me of
The Cor Cor “Green”, cousin to the 
Given Japan has several rums which have made these pages (
The Cor Cor Red was more generous on the palate than the nose, and as with many Japanese rums I’ve tried, it’s quite distinctive. The tastes were somewhat offbase when smelled, yet came together nicely when tasted. Most of what we might deem “traditional notes” — like nougat, or toffee, caramel, molasses, wine, dark fruits, that kind of thing — were absent; and while their (now closed) website rather honestly remarked back in 2017 that it was not for everyone, I would merely suggest that this real enjoyment is probably more for someone (a) interested in Asian rums (b) looking for something new and (c) who is cognizant of local cuisine and spirits profiles, which infuse the makers’ designs here. One of the reasons the rum tastes as it does, is because the master blender used to work for one of the awamori makers on Okinawa (it is a spirit akin to Shochu), and wanted to apply the methods of make to rum as well. No doubt some of the taste profile he preferred bled over into the final product as well.




Whatever the case, the rum was as fierce as the Diamond, and even at a microscopically lower proof, it took no prisoners. It exploded right out of the glass with sharp, hot, violent aromas of tequila, rubber, salt, herbs and really good olive oil. If you blinked you could see it boiling. It swayed between sweet and salt, between soya, sugar water, squash, watermelon, papaya and the tartness of hard yellow mangoes, and to be honest, it felt like I was sniffing a bottle shaped mass of whup-ass (the sort of thing Guyanese call “regular”).
The rhum presents as warm rather than hot or sharp, so relatively tame to sniff, and this continues on to the palate. There a certain sweetness, light and clear, that is more pronounced in the initial sips, and the citrus notes are more noticeable, as are the brine and slight rottenness. What’s most distinct is the emergent strain of ouzo, of licorice (mostly absent from the nose until after it opens up a bit) … but fortunately this doesn’t take over, integrating reasonably well with tastes of clear bubble gum and strawberry soda pop that round out the crisp profile. Finish is medium long, dry, sweet, warm Guavas and white fruits and watery pears mingle with oranges and citrus peel and a slight dusting of salt, and that’s just about the whole story.




And also because, man, did this thing ever smell pungent — it was a bottle-sized 60-proof ode to whup-ass and rumstink. A barrage of nail polish, spoiling fruit, wood chips, wax, salt, and gluey notes all charged right out without pause or hesitation, spoiling for a fight. Even without making a point of it, the rhum unfolded with uncommon firmness into aromas of sweet, grassy herbals, green apples, sugar water, dill, cider, vegetables, toasted bread, a sharp mature cheddar, all mixed in with moist dark earth, sugar water, biscuits, orange peel. And the balance of all of them was really quite good, truly.
I’ll get straight to it, then, and merely mention that at 85% ABV, care was taken – I poured, covered the glass, waited, removed the cover, and prudently stepped way back.

I’ll leave you to peruse Steve’s enormously informative company profile for production details (it’s really worth reading just to see what it takes to start something like a craft distillery), and just mention that the rum is pot still distilled from juice which is initially fermented naturally before boosting it with a strain of commercial yeast. The company makes three different kinds of white rums – pot still white, high ester white and a blended white, all unaged. I tried what is probably the tamest of the three, the Select, which the last one, blended from several cuts taken from batches processed between October to December of 2018 and bottled at 58%. All of this is clearly marked on the onsite-produced label (self-engraved, self-printed, manually-applied), which is one of the most informative on the market: it details batch number, date, strength, variety of cane, still, number of bottles in the run…it’s really impressive work. 


It’s become a sort of personal hobby for me to try unaged white rums of late, because while I love the uber-aged stuff, they do take flavours from the barrel and lose something of their original character, becoming delicious but changed spirits. On the other hand, unaged 


I’ve never been completely clear as to what effect a resting period in neutral-impact tanks would actually have on a rum – perhaps smoothen it out a bit and take the edge off the rough and sharp straight-off-the-still heart cuts. What is clear is that here, both the time and the reduction gentle the spirit down without completely losing what makes an unaged white worth checking out. Take the nose: it was relatively mild at 40%, but retained a brief memory of its original ferocity, reeking of wet soot, iodine, brine, black olives and cornbread. A few additional nosings spread out over time reveal more delicate notes of thyme, mint, cinnamon mingling nicely with a background of sugar water, sliced cucumbers in salt and vinegar, and watermelon juice. It sure started like it was out to lunch, but developed very nicely over time, and the initial sniff should not make one throw it out just because it seems a bit off.
Consider first the nose of this 


Nose – Starts off with plastic, rubber and acetones, which speak to its (supposed) unaged nature; then it flexes its cane-juice-glutes and coughs up a line of sweet water, bright notes of grass, sugar cane sap, brine and sweetish red olives. It’s oily, smooth and pungent, with delicate background notes of dill and cilantro lurking in the background. And some soda pop.