
So now we are the fourth and last ester-boosted rums issued in 2018 by Velier from the distillery of Long Pond in Jamaica, and in a strange way it sums up the preceding three rums in a way that emphasizes many of the best parts and tones down the excesses of all of them. This is all the more curious a statement since it has the highest ester counts of the quartet, and one would expect the massive taste-bomb effluent of the TECA to be jacked up a few notches more…to “12”, maybe. And yet it doesn’t. It’s a really interesting rum.
By now the background of this series of rums is covered in the previous three reviews (see other notes below for the recap), so here we can just dive straight in, pausing only to note that this rum is of the category “Continental Flavoured,” has 1500 g/hlpa, the highest of the series, and that would make anyone who already tried the decomposing rhino of the TECA a little cautious. No need. It has many of the same components as the TECA, but more tamed and less intense. Again, it started off with aromas of burlap, wet jute sacks, ammonia and acetones, but while present, they much more restrained than before. Furniture polish, rubber, plastic and whiff of that chewy hogo without going over the top. Oh and the fruits – nice and deep without being either too crisp or too sharp. Peaches in syrup, cherries, ripe apples, spoiling mangoes, caramel, toffee, vegetable soup, sweet soya. See what I mean? – it’s actually rather good if one can get past the meatiness of the background, and the funk and dunder are forceful enough to make a statement for themselves but don’t hog the whole show.
The palate was good as well. Strong and sharp, very fruity, with oranges, apples, soursop, unripe strawberries, green grapes and grapefruit offset with softer richer, riper tastes of pineapples and peaches. Vanilla, some very sharp and bitter oaken notes (surpirsing for something so relatively young). You’re still sipping this in the same fragrant hair salon as the TECA — ammonia, nail polish remover, remember those? — but at least it’s not so crowded and the dead dog out back seems to have been removed. Placticene. Also marshmallows, sour cream, and a rather more powerful set of deep musky floral notes than any of the other rums in the series (roses and lilies). Lastly, to finish things off, some licorice and bubble gum, light brine and furniture polish and fruits and funk. All in really good balance, long and fragrant, meaty and chewy without the meat, so to speak.
Because of its toned-down but still expressive nature, I’d have to say this high-ester funk bomb is an enjoyable drink and a Jamaican hogo-lover’s dream, without being quite as approachable to general audiences as the Vale Royal or the Cambridge, which I would suggest are better for those who want to dip their toes into the Jamaicans from Velier without taking a bath in the furious tastes that characterize either the TECA or the TECC. Ivar de Laat from Toronto remarked on the TECA as being a reference rum for him, and he’s probably right about that one, but when it comes to really torqued up rums that want to show off the ripped abs of their massive ester levels, I’d suggest the TECC is probably a better one to appreciate.
(#566)(86/100)
Summing up / Opinion
When it comes down to it, my scores reveal something of my opinions on the four NRJ expressions from Long Pond. I liked the Vale Royal and Cambridge a lot; they were tasty and new and gave a nice background to other Jamaican profiles. The TECA will appeal to diehard core rum-junkies, specifically those who really know and love Jamaicans, can’t get enough of da funk and da hogo and want to see things cranked up to the max (you could argue these are the same kinds of people who go nuts over the high-peat-laden Octomores). The TECC on the other hand might actually be the best one to try if you want elements of all of these rums at once. It’s still a flavour bomb, quite meaty, just not at the level of its older brother.
The audience for the four rums will, I think, be divided into two similar groupings. The easy drinkers and Velier collectors will inevitably be drawn to the first two, the Vale Royal and the Cambridge. Those who have been following Velier for years and sense what Luca has done may well prefer the latter two rums because they will be seen for what they are, examples of reference rums for Jamaica based on near highest ester counts available. Neither side will be right, or wrong.
***
So, clearing away the dishes: as I noted in the first review (the Vale Royal) these four rums are useful to drink as a quartert, one after the other, because they provide insight into how esters can (and do) impact the Jamaican profile (which is not to take away anything from either Hampden or Worthy Park, both of which indulge themselves in similar pursuits). That caution need be exercised is probably a superfluous point to make, not just because of the strength of the rums (62.5%), but because different components of the chemicals provide very different tastes and not all those would be to the liking of everyone. Personally, I think the four NRJ expressions are among the most unique rums ever to come out of Jamaica, running the gamut from drinkable to formidable to certifiable. When Richard Seale remarked a few months ago that the DOK-level rums are not for drinking straight but are meant as flavouring agents, he knew exactly what he was talking about and I can only confirm that these are poster children for the concept.
Like the clairins issued back in 2014, these are meant (I believe) to prove a point, not to please the greatest number of rum drinkers (pointless anyway, given their limited outturn) or to show off a blender’s skill (the Foursquare ECS series have dibs on that already and in any case these are pure pot still rums, not pot/column blends) – they’re a showcase of what Jamaican rums can be. That doesn’t necessarily make them good for everyone (or the best), but man, are they ever original. I can truly and with some emphasis say that I’ve not tried their like before.
And truth to tell, we need original in this world of bland retreads, we need exciting rums, new rums, different rums, made by courageous people who are willing to go right out into the screaming edge of rum production. Such people demonstrate – for good or ill – how varied rums can be, and deserve praise and encouragement, even if we shudder sometimes and draw back from some of their more excessive outturns.
I think what Luca was going for here was not a sipping rum at all – he said as much in an off hand comment in London not too long ago. What he was aiming at was education and demonstration (of both hogo and Long Pond) as well as a sort of fiendish delight in issuing yet another set of rums we haven’t yet seen much of. Has he succeeded? I think so. Leaders in any field must bridge the divide between their personal vision and their adherents’ experiences: bend too far towards the former and one risks losing the audience entirely, tilting too far the other way just makes for more of the same old blah. I think these rums straddle the uneasy space between those two ideals in a way that is nothing short of impressive.
Background notes
(With the exception of the estate section, all remarks here are the same for the four reviews)
This series of essays on the four NRJ rums contains:
- NRJ Vale Royal 2006 12 YO VRW (11 barrels, 3412 bottles) 150/250 esters level
- NRJ Cambridge 2005 13 YO STC❤E (11 barrels, 3648 bottles) 550/700 esters level
- NRJ Long Pond 2003 15 YO TECA (9 barrels, 2484 bottles) 1200/1300 esters level
- NRJ Long Pond 2007 11 YO TECC (11 barrels, 3325 bottles), 1500/1700 esters level + this summary
In brief, these are all rums from Long Pond distillery, and represent distillates with varying levels of esters (I have elected to go in the direction of lowest ester count → highest, in these reviews). Much of the background has been covered already by two people: the Cocktail Wonk himself with his Jamaican estate profiles and related writings, and the first guy through the gate on the four rums, Flo Redbeard of Barrel Aged Thoughts, who has written extensively on them all (in German) in October 2018. As a bonus, note that a bunch of guys sampled and briefly reviewed all four on Rumboom (again, in German) the same week as my own reviews came out, for those who want some comparisons.
The various Jamaican ester marks
These are definitions of ester counts, and while most rums issued in the last ten years make no mention of such statistics, it seems to be a coming thing based on its increasing visibility in marketing and labelling: right now most of this comes from Jamaica, but Reunion’s Savanna also has started mentioning it in its Grand Arôme line of rums. For those who are coming into this subject cold, esters are the chemical compounds responsible for much of a given rum’s flowery and fruity flavours – they are measured in grams per hectoliter of pure alcohol, a hectoliter being 100 liters; a light Cuban style rum can have as little as 20 g/hlpa while an ester gorilla like the DOK can go right up to the legal max of 1600 at which point it’s no longer much of a drinker’s rum, but a flavouring agent for lesser rums. (For good background reading, check out the Wonk’s work on Jamaican funk, here).
Back in the day, the British classified Jamaican rums into four major styles, and many estates took this a few steps further by subdividing the major categories even more:
Standard Classification
- Common Clean 50-150 gr/hlpa
- Plummer 150-200 gr/hlpa
- Wedderburn 200-300 gr/hlpa
- Continental Flavoured 700-1600 gr/hlpa
Exactly who came up with the naming nomenclature, or what those names mean, is something of a historian’s dilemma, and what they call the juice between 301 to 699 gr/hlpa is not noted, but if anyone knows more, drop me a line and I’ll add the info. Note in particular that these counts reflect the esters after distillation but before ageing, so a chemical test might find a differing value if checked after many years’ rest in a barrel.
Long Pond itself sliced and diced and came up with their own ester subdivisions, and the inference seems to be that the initials probably refer to distilleries and estates acquired over the decades, if not centuries. It would also appear that the ester counts on the four bottles do indeed reflect Long Pond’s system, not the standard notation (tables.
RV 0-20
CQV 20-50
LRM 50-90
ITP /LSO 90-120
HJC / LIB 120-150
IRW / VRW 150-250
HHH / OCLP 250-400
LPS 400-550
STC❤E 550-700
TECA 1200-1300
TECB 1300-1400
TECC 1500-1600
The Estate Name:
It’s unclear whether the TECC stands for Tilston Estate, one of the estates that got subsumed into Long Pond in the wave of consolidations in the 1940s and 1950s (this is the theory to which Luca subscribes), or for Trelawny Estates, the umbrella company created in the 1950s before being taken over by the Government and renamed National Rums of Jamaica. This is where some additional research is needed – nobody has written (so far) on the meaning of the “CC”, though given the Long Pond marks listed above, it’s reasonable to suppose it’s Tilston/Trelawny Estate, Continental Type C (as opposed to “A” or “B” with progressively higher ester levels. The various histories of Long Pond written by Barrel Aged Thoughts, the Cocktail Wonk and DuRhum provide useful background reading, though they do not settle the mark designation issue conclusively one way or the other.
Note: National Rums of Jamaica is not an estate or a distillery in and of itself, but is an umbrella company owned by three organizations: the Jamaican Government, Maison Ferrand of France (who got their stake in 2017 when they bought WIRD in Barbados, the original holder of the share Ferrand now hold) and Guyana’s DDL.

In sampling the initial nose of the third rum in the NRJ series, I am not kidding you when I say that I almost fell out of my chair in disbelief. The aroma was the single most rancid, hogo-laden ester bomb I’d ever experienced – I’ve tasted hundreds of rums in my time, but never anything remotely like this (except perhaps the
In brief, these are all rums from Long Pond distillery, and represent distillates with varying levels of esters (I have elected to go in the direction of lowest ester count → highest, in these reviews). Much of the background has been covered already by two people: the Cocktail Wonk himself with his 
There’s a reason for that. What these esters do is provide a varied and intense and enormously boosted flavour profile, not all of which can be considered palatable at all times, though the fruitiness and light flowers are common to all of them and account for much of the popularity of such rums which masochistically reach for higher numbers, perhaps just to say “I got more than you, buddy”. Maybe, but some caution should be exercised too, because high levels of esters do not in and of themselves make for really good rums every single time. Still, with Luca having his nose in the series, one can’t help but hope for something amazingly new and perhaps even spectacular. I sure wanted that myself.
These are definitions of ester counts, and while most rums issued in the last ten years make no mention of such statistics, it seems to be a coming thing based on its increasing visibility in marketing and labelling: right now most of this comes from Jamaica, but Reunion’s Savanna also has started mentioning it in its Grand Arôme line of rums. For those who are coming into this subject cold, esters are the chemical compounds responsible for much of a given rum’s flowery and fruity flavours – they are measured in grams per hectoliter of pure alcohol, a hectoliter being 100 liters; a light Cuban style rum can have as little as 20 g/hlpa while an ester gorilla like the DOK can go right up to the legal max of 1600 at which point it’s no longer much of a drinker’s rum, but a flavouring agent for lesser rums. (For good background reading, check out the 
Consider first the nose. Frankly, I thought it was lovely – not just because it was different (it certainly was), but because it combined the familiar and the strange in intriguing new ways. It started off dusty, musky, loamy, earthy…the sort of damp potting soil in which my wife exercises her green thumb. There was also a bit of vaguely herbal funk going on in the background, dry, like a hemp rope, or an old jute sack that once held rice paddy. But all this was background because on top of all that was the fruitiness, the flowery notes which gave the rum its character – cherries, peaches, pineapples, mixed with salt caramel, vanilla, almonds, hazelnuts and flambeed bananas. I mean, that was a really nice series of aromas.
The various Jamaican ester marks
The brief technical blah is as follows: bottled by Bristol Spirits out of the UK from distillate left to age in Scotland for 26 years; a pot still product (I refer you to 
So, given how many Jamaicans are on the scene these days, how does this young, continentally aged 55.9% golden rum fare? Not too shabbily. It’s strong but very approachable, even on the nose, which doesn’t waste any time getting started but announces its ester-rich aromas immediately and with authority: acetone, nail polish and some rubber plus a smell of righteous funk (spoiling fruits, rotten bananas, that kind of thing). Its relative youth is apparent in the uncouth sharpness of the initial aromas, but once one sticks with it, it settles into its own special groove, calms itself down and does a neat little balancing act between sharper scents of citrus, cider, apples, hard yellow mangoes and green grapes, and softer ones of bananas, cumin, vanilla, marshmallows and cloves.



And the taste, the palate, the way it comes together, it’s masterful. At 52% it’s downright near damned perfect – the the balance between mouth puckering citrus plus laid back funk, and easier, softer flavours is unbelievably well done. Soda pop, honey, cereal, red currants, raspberries, fanta and orange zest dance exuberantly cross the tongue, never faltering, never allowing any one piece to dominate. Like an exquisitely choreographed dance number, the molasses, vanillas and fruits (peaches, yellow plums, pears, ripe yellow Thai mangoes) tango alongside sharper notes of citrus, lemon zest, overripe bananas, sandalwood and ginger. Even the finish is spectacular – just long enough, just sharp enough, just mellow enough, allowing each of the individually discerned flavours of fruits, toffee, chocolate and citrus to come out on stage one last time for a bow, before fading back and making way for the next one
I don’t know what they did differently in this rum from others they’ve issued for the last forty years, what selection criteria they used, but 


On the palate, I didn’t think it could quite beat out the CdI Worthy Park (which was half its age, though quite a bit stronger); but it definitely had more force and more uniqueness in the way it developed than the Longpond and the Mezans. It started with cherries, going-off bananas mixed with a delicious citrus backbone, not too excessive. After ten minutes or so it opened further into a medium sweet set of fruits (peaches, pears, apples), and showed notes of oak, cinnamon, some brininess, green grapes, all backed up by delicate florals that were very aromatic and provided a good background for the finish. That in turn glided along to a relatively serene, slightly heated medium-long stop with just a few bounces on the road to its eventual disappearance, though with little more than what the palate had already demonstrated. Fruitiness and some citrus and cinnamon was about it.


The nose rather interestingly presented hints of a funky kind of fruitiness at the beginning (like a low rent Jamaican, perhaps), while the characteristic clarity and crisp individualism of the aromas such as the other Nine Leaves rums possessed, remained. It was musky and sweet, had some zesty citrus notes, fresh apples, pears and overall had a pleasing clarity about it. Plus there were baking spices as well – nutmeg and cumin and those rounded out the profile quite well.

The nose made an immediate and emphatic response: “Here’s how.” I had exasperatedly grumbled 
Thinness of the nose aside, the palate took something of a ninety degree left turn. It felt thicker, richer, with the glue and furniture polish notes receding, yet what emerged was a rum that seemed over-oaked, and very dry, very crisp. What fruits there were – and there were some, mostly raisins, pears, unripe apples and green mangoes – were of the mouth puckering kind, quite tart, accompanied by orange peel, nutmeg, cardboard or drywall, and something that reminded me of the dustiness of a drought-stricken backyard. The strength was fine for what it was – not low enough to make it a mild crowd-pleaser, not so strong as to make it an assault on the tongue, so on that level it succeeded just fine. The finish gave up more of those tart fruity sensations, oak notes, some pepper and cooking herbs (thyme and parsley)…yet overall, it somehow failed to cohere really well, and the whole experience was deflated by its relative lack of voluptuousness that either some more ageing or some time in tropical climes might have ameliorated.
Unaged rums take some getting used to because they are raw from the barrel and therefore the rounding out and mellowing of the profile which ageing imparts, is not a factor. That means all the jagged edges, dirt, warts and everything, remain. Here that was evident after a single sip: it was sharp and fierce, with the licorice notes subsumed into dirtier flavours of salt beef, brine, olives and garlic pork (seriously!). It took some time for other aspects to come forward – gherkins, leather, flowers and varnish – and even then it was not until another half hour had elapsed that crisper acidic notes like unripe apples and thai lime leaves (I get those to buy in the local market), were noticeable. Plus some vanilla – where on earth did that come from? It all led to a long, duty, dry finish that provided yet more: sweet, sugary, sweet-and-salt soy sauce in a clear soup. Damn but this was a heady, complex piece of work. I liked it a lot, really.
Say what you will about tropical ageing, there’s nothing wrong with a good long continental slumber when we get stuff like this out the other end. Again it presented as remarkably soft for the strength, allowing tastes of fruits, light licorice, vanilla, cherries, plums, and peaches to segue firmly across the tongue. Some sea salt, caramel, dates, plums, smoke and leather and a light dusting of cinnamon and florals provided additional complexity, and over all, it was really quite a good rum, closing the circle with a lovely long finish redolent of a fruit basket, port-infused cigarillos, flowers and a few extra spices.
