
It says “rum” on the label, but for all intents and purposes we should be calling it rhum. Chamarel made it out of cane juice on the island of Mauritius, and it’s an easy-going, sweet-smelling, good-tempered cane juice rhum that got wrung out of a pot still on the island and somehow didn’t turn into some foul-smelling, cantankerous harridan in the process. That’s probably deliberate, because had they done so, while it might have enthused the fanboys of unaged white lightning made in the backwoods, it might also cost a sale or two among the less adventurously minded.
Suffice to say, the rhum derives from cane that is grown and harvested on their estate, crushed within the day and the juice fermented for around 36 hours; then it’s run twice through Chamarel’s small (20 hL) copper pot stills and that’s about it. Into the bottle with you, at a workmanlike 44%, white as water. It presents demurely and innocently – nothing to see here, folks, move along.
What comes out of it and into your glass is, to say the least, surprising. You know me, I like those feral white rums north of 60% that barely contain their untamed ferocity and wild screaming tastes, and strut around thumping their chests like King Kong in a glass. This one isn’t anything like that. It’s warm and firm, with a sort gentle complexity rising to the nose: brine, olives, wax, swank, and watery fruit like pears and white guavas. There’s a nice snap of sugar cane juice here, coconut water, vanilla, and a bagful of fruits that aren’t aggrieved and pissed off so much as resigned to just chilling out.

On the tongue it gets crisper, clearer: which is good in its own way, yet creates other problems, the most notable of which is that it becomes evident that there are just a few clean tastes here, and that’s all. Light vanilla, cereals, nuts, almonds and chocolate, developing gradually into some acidic yellow fruits (unripe mangoes, pears, apricots) and a subtle line of citrus that could have been stronger. It’s pleasant and easy to drink, and the finish is short and breezy — fruits and vanilla and some white chocolate — with nothing substantially new to add.
Overall, it’s a perfectly nice drink, yet I’m left vaguely dissatisfied, since it started so well and then just kind of dribbled away into an anonymity from which I felt the pot still and lack of ageing should have saved it. Was it perhaps too well tended and planed away to appeal to the masses? Maybe.
So, no, this isn’t Rumzilla, or a King Kong of the blancs. But with some effort it might get close to that big bad boy, because you can sense the potential, were it to be stronger and babied less in the cuts, allowed to have its head to go (no pun intended) a little ape. Then it could be, at the very least, the Son of Kong. In a nice little perfume box. I could completely live with that.
(#781)(79/100)
Other Notes
La Rhumerie de Chamarel, located in a small valley in the south west of Mauritius, cultivates its own sugarcane, and has a history on the island going back centuries. The distillery takes the title of a small nearby village named after a Frenchman who lived there around 1800 and owned most of the land upon which the village now rests. The area has had long-lived plantations growing pineapples and sugar cane, and in 2008 the owners of the Beachcomber Hotel chain (New Mauritius Hotels, one of the largest companies in Mauritius), created the new distillery on their estate of 400 hectares, at a time of weakening demand and reduced EU subsidies. Rum really started taking off in post 2006 when production was legalized – previously all sugar cane had to be processed into sugar by law.
The sugar cane is grown onsite and cut without pre-burning between July and December. The harvest is transported directly to the distillery and the crushed sugarcane juice filtered and taken to steel tanks for fermentation after which the wash is run through a copper Barbet-type plate still (for white rums), or the two-column 24-plate still they call an alembic (for aged and other rums). In all cases the rums are left post-distillation in inert stainless steel vats for three months before being transferred to ageing barrels of various kinds, or released as white rums, or further processed into spiced variations.

I was really and pleasantly surprised by how well it presented, to be honest. For a standard strength rhum, I expected less, but its complexity and changing character eventually won me over. Looking at others’ reviews of rhums in Reimonenq’s range I see similar flip flops of opinion running through them all. Some like one or two, some like that one more than that other one, there are those that are too dry, too sweet, too fruity (with a huge swing of opinion), and the little literature available is a mess of ups and downs.



The results of all that micro-management are amazing.The nose, fierce and hot, lunges out of the bottle right away, hardly needs resting, and is immediately redolent of brine, olives, sugar water,and wax, combined with lemony botes (love those), the dustiness of cereal and the odd note of sweet green peas smothered in sour cream (go figure). Secondary aromas of fresh cane sap, grass and sweet sugar water mixed with light fruits (pears, guavas, watermelons) soothe the abused nose once it settles down.


Certainly the 2003 10 YO does its next-best relative the 
Because that 15 year old rhum is, to my mind, something of an underground, mass-produced steal. It has the most complex nose of the “regular” lineup, and also, paradoxically, the lightest overall profile — and also the one where the grassiness and herbals and the cane sap of a true agricole comes through the most clearly. It has the requisite crisp citrus and wet grass smells, sugar came sap and herbs, and combines that with honey, the delicacy of white roses, vanilla, light yellow fruits, green grapes and apples. You could just close your eyes and not need ruby slippers to be transported to the island, smelling this thing. It’s sweet, mellow and golden, a pleasure to hold in your glass and savour
To some extent, it has a lighter nose than the luscious 
The Trois Rivières Brut de fût Millésime 2006 (which is its official name) is relatively unusual: it’s aged in new American oak barrels, not Limousin, and bottled at cask strength, not the more common 43-48%. And that gives it a solidity that elevates it somewhat over the standards we’ve become used to. Let’s start, as always, with the nose — it just becomes more assertive, and more clearly defined…although it seems somehow gentler (which is quite a neat trick when you think about it). It is redolent of caramel and vanilla first off, and then adds green apples, tart yoghurt, pears, white guavas, watermelon and papaya, and behind all that is a delectable series of herbs – rosemary, dill, even a hint of basil and aromatic pipe tobacco.
Okay so, on to palate. Straw yellow in the glass, it was softer and less intense, which, for a forty percenter, was both good and bad. Here the grassy and herbal notes took on more prominence, as did citrus, some tart unsweetened yoghurt, honey and cane juice. The youth was evident in the slight sharpness and lack of real roundness – the two years of ageing had
In 1923 La Mauny was sold to Théodore and Georges Bellonnie who enlarged and brought in new facilities such as a distillation column, new grinding mills and a steam engine. The distillery expanded hugely thanks to increased output and good marketing strategies and La Mauny rhums began to be exported around 1950. In 1970, after the Bellonnie brothers had both passed away, the Bordeaux traders and old-Martinique family of Bourdillon teamed up with Théodore Bellonnie’s widow and created the BBS Group. The company grew strongly, launching on the French market in 1977. Jean Pierre Bourdillon, who ran the new group, undertook to modernize La Mauny. He began by reorganizing the fields in order to make them accessible to mechanical harvesting and built a new distillery in 1984 (with a fourth mill, a three column still and a new boiler) a few hundred meters from the old one, increasing the cane crushing capacity and buying the equipment of the Saint James distillery in Acaiou, unused since 1958.
The Cor Cor “Green”, cousin to the 

The full and rather unwieldy title of the rum today is the Chantal Comte Rhum Agricole 1975 Extra Vieux de la Plantation de la Montagne Pelée, but let that not dissuade you. Consider it a column-still, cane-juice rhum aged around eight years, sourced from Depaz when it was still André Depaz’s property and the man was – astoundingly enough in today’s market – having real difficulty selling his aged stock. Ms. Comte, who was born in Morocco but had strong Martinique familial connections, had interned in the wine world, and was also mentored by Depaz and Paul Hayot (of Clement) in the late 1970s and early 1980s, when Martinique was suffering from overstock and poor sales.. And having access at low cost to such ignored and unknown stocks allowed her to really pick some amazing rums, of this is one.
Ah but when sipped, all that changes, and the clodhoppers go away and it dons a pair of ballet slippers. It’s stunningly fragrant, not quite delicate – that ballerina does have an extra pound or two – very firm and robust in flavour profile. Just on the first sip you can taste flowers, pears, papaya, honey, vanilla, raisins, grapes, all pulled together with a delectable light and salty note. There are nice citrus hints, a tease from the oak, ginger and cinnamon, and overall, it sips as nicely as it mixes. The finish is well handled, though content to play it safe – things are beginning to quieten down here, and it fades quietly without stomping on you – and certainly nothing new or original comes into being; the rhum is content to follow where the nose and palate led – fruits, pineapple, spices, ginger, vanilla – without breaking any new ground.

Light amber in colour and bottled at 43%, it certainly did not nose like your favoured Caribbean rum. It smelled initially of congealed honey and beeswax left to rest in an old unaired cupboard for six months – that same dusty, semi-sweet waxy and plastic odour was the most evident thing about it. Letting it rest produced additional aromas of brine, olives and ripe mangoes in a pepper sauce. Faint vanilla and caramel – was this perhaps made from jaggery, or added to after the fact? Salty cashew nuts, fruit loops cereal and that was most or less it – a fairly heavy, dusky scent, darkly sweet.

Brief stats: a 4 year old rum distilled in September 2014, aged in situ in French oak casks and bottled in February 2019 at a strength of 58% ABV. Love the labelling and it’s sure to be a fascinating experience not just because of the selection by Velier, or its location (we have tried few rums from there though those 



This is where good labelling helps understand what you’re getting. Mine read that it was a sugar cane juice rum, single blended, the bottle outturn (330 bottles, of which this was a sample), batch 2019FC1, South African made, and 65% ABV (ouch!). Actually, the only things missing from the label were the age statement (website says just over a year) and the still of origin (it’s a pot still), which I imagine subsequent labels will correct, especially as additional aged varietals begin to enter the market and a stock of different aged expressions gets built up – already, the company site lists eight different rums, so they’re not wasting any time.