Oct 052024
 

In any festival featuring rums, there are always a few that are special (if only to oneself), and the larger the festival the more they are…and usually, the harder they are to find. Sometimes they only exist below the counter, provided by people who know (and hopefully like) you enough to spot a shot. Occasionally, you are alerted to potential finds by fellow enthusiasts who scurry around ferreting out the new, the amazing, the obscure, or the just plain batsh*t crazy, and then they tell you — maybe. Alas, in many cases there are only limited stocks and others are sure to be there before you — so if you dally and tarry, you’re out of luck. And so you hustle to get your dram…if any is left.

At an event as large as Paris’s 2024 WhiskyLive, which I attended a few days ago for the second time, the problem becomes acute because at the VIP area where almost all such nuggets are to be found, all the top end spirits and new releases are jammed together and the booths are five and six deep in people wanting to do exactly what you are. In this way I missed out on a 1950s Cuban rum (sniffed but not tasted), a LMW full proof rum from Cambodia (never even spotted), and several fascinating rums from the Caribbean (the list is long). There just wasn’t enough time or enough energy to elbow one’s way past and through the crowds.

But on the flip side, I managed to try this surprising rumlet, on the very last day, in my final hours: a cane juice rum from Viet Nam’s Quang Nam province, distilled on a French copper column still and then aged in ex-bourbon and ex-Cognac casks (we are not told how much of each), before being bottled six years further on, at 56.9%. That’s pretty much all we get. It has been placed in the annual La Maison collection called Foundations, and is itself a part of the LM&V series called “Flags”, which are all distinguished by labels bearing a stylized – almost abstract – flag of the country of origin. 

Because we see so little rum from Asia that isn’t messed with in some way or issued at some yawn-through low strength, you can understand my eagerness to try it. I can assure yo, this six year old does not disappoint. It noses in a faintly vegetal way, redolent of grass and cane sap. It is quite pungent and aromatic to a fault, channelling a crisp semi-sweet white wine, ripe green grapes, a touch of brininess, combined with vague notes of lychees and green apples.  There are even scents of hot pastries, lemon meringue pie, plus a dash of white chocolate and – I swear this is true – raw potato peelings.

This all comes together in a palate of uncommon restraint, at that strength. It’s salty and very crisp, with a grain background that makes it almost whisky-like, yet there are sweetish notes too, as well as caramel, toffee, white chocolate and almonds and a creamy unsweetened greek yoghurt. There are some watery white fruit in evidence – pears, melons, white guavas, that kind of thing – and the general taste is of something quite light and perfumed, leading to a civilised and easygoing finish, quite aromatic and fruity and floral, yet with some breakfast spices as well. It’s really pleasant rum to drink and not one I’d care to mix, really.

The rum noses really well and tastes even better, and still manages to carve out its own little niche with some subtle hints of terroire that distinguish it from the rhums adhering to more exacting AOC standards, with which we are also more familiar.  That’s its attraction, I think, that air of something at a slight remove from the well known. Yet the final impression one is left with is that the agricole nature of it all has started to recede as the age increases and the barrels take on more of an influence, and dilute the distinct notes of its origin.  

That’s an observation, not a criticism, because overall, the rum is great – and my score reflects that.  I just want you to be aware that even at a mere six years of age, we are losing a little of that clear sense of origin – something that says “Vietnam”.  And to get that, we may have to turn to the source, and check out a white or two from there.  Until we can do that, we must be grateful for this one: because this rum is no slouch, is a good addition to anyone’s collection, and deserves too be sampled. And keeping in mind my desire for the new and obscure, am I ever glad I tried it. 

(#1092)(86/100) ⭐⭐⭐⭐


Other notes

  • Video Recap is here
  • Outturn is 193 bottles. The LMV catalogue says 440+ but since the catalogue goes to print before the final bottling, I take the label as my guide here.
  • The question of course is which distillery made it, and my own educated guess is based on the following factors: the province of Quang Nam, the French copper pot still, and the fact that no fly-by-night small-batch operator would interest Velier or La Maison – at the very least there would have to be some street cred involved, and that eliminates Belami (too small), Mia (wrong location, different still), or L’Arrange (too involved in fruit infusions). Which leaves just one which ticks all the boxes – Sampan, of which I’ve tried just one, and was mightily taken by. If I’m right about that, a brief company bio is in the review of their white overproof rum.
  • Thanks to Kegan, who sent me to the right place just in time to get a final dram from the chaotic counter.
May 222023
 

Few even within the rum world and almost nobody outside it, will remember the small UK indie bottler El Destilado about which I and a couple of others wrote in our reviews of the fascinating, off-the-reservation Aguardiente de Panela, a rum from a tiny back-country distillery in Mexico. The three British guys who run El Destilado are unabashed agave lovers and dabble with rums only as a kind of sideshow; yet so enormous was the impact that that single limited edition artisanal rum made, that not only did I immediately try to buy all available rums which the little indie had released, but added the word panela to my vocabulary, started researching artisanal Mexican spirits like aguardientes and charandas, and marvelled yet again at the sheer diversity of sugar cane spirits.

This white unaged rum is another from the southern state of Oaxaca in Mexico, and originates in a small hill town of some three thousand inhabitants called Santa Maria Tlalixtac, which is remote enough not to have any highway coming anywhere near it; one wonders how on earth the guys even found the place, let alone the third generation distiller who makes it, Isidore Krassel Peralta1. As with the Aguardiente noted above, the rum shares some DNA with grogues, clairins, backwoods cachacas, kokuto shochus, arrack and charandas – which is to say it is made individually according to their own methods, and primarily for local consumption (see historical notes below) and with tastes blasting out in all directions.

Consider the production stats: the masterfully minimalist label states it derives from cane juice made from Java cane, itself grown on small fields at altitude, hand harvested, crushed with a gas-powered trapiche, fermented with naturally-occurring (“wild”) yeast for five days2 in seven 1200-liter stainless steel tanks, and then squeezed through an 8-plate steel column still which is of the founder’s own design and make dating back to the 1930s (it’s been tinkered with ever since), and which produces no heads or tails.

What comes out the other end and bottled for El Destilado is nothing short of amazing. There I was in the Black Parrot bar in London (with the itinerant Richard Nicholson, both of us making occasional sheep’s eyes at the helpful and very pretty bartender Marine who was pouring our flight of five and laughing at our seriousness), and when I took my first sniff of the white rum that is the subject of this review, so astounding was the initial nose that my first tremblingly written and near disbelieving comment was “Would you just smell that!!”

Aromas jetted and frothed out of the glass in all directions – nicely intense musky and tart white cane juice spiked with alcohol were the first; then plasticine and rubber and brine, extremely dry and very very clear, stopping itself from being blade-sharp and dangerous by a mere whisker. Pine needles, lemon juice, yoghurt, olives and dish washing soap clashed and banged together without apology with crisp green apples, grapes and gooseberries, to say nothing of iodine, florals and even a touch of grass and herbs. The low strength — 41.5%, should have mentioned this before — which I would occasionally see as a problem, actually helps here because it tames what would otherwise be a hurricane of rumstink and tones it down so it actually becomes quite good and really accessible.

The fun doesn’t stop there, and the palate takes the handoff neatly, then sprints ahead.  It tastes dry, arid, minty, and reeks of alcoholic cane juice, like a mojito or a ti-punch but without the additional ingredients (no, really). There are tastes of watery sugar cane syrup, licorice, crushed mint, ripe apples, grapes and even green peas (!!), tart, briny, pine-y and smoky all at once. “It’s almost a mescal,” observed Richard sagely, his eyes crossed and his speech slurred (though it was only our first rum of the evening), as he tried masterfully not to upchuck his lunch of South Island orc flank. I concurred in principle, but honestly, you’d not mistake one for the other – this is a rum through and through and it concluded with a sort of rough, slouching grace: sharp, firm and gnarly, redolent of spearmint, sugar water, thyme, brine, half-ripe tart fruits and a bag of pepper-stuffed olives.

Man, that’s some experience, let me tell you, the more so because it does kind of come at you so unexpectedly, with all the in-your-face kinetic aggro of a 1970s Amitabh Bachchan movie. It’s a smorgasbord of smells and flavours that collapse together with a bang and the only real mystery is how a rum of a mere 41.5% can show off so much. Taken aback at first, I ended up with a completely positive opinion of the thing: because, at end, I truly felt that it was not some feeble attempt to copy nobler sires, but a celebration of gusto, of gumption, from a company unafraid to make bold gestures. Trust me, this is a rum from which you will not walk away unmoved. Unshaken you might be, but I can almost guarantee that you will be stirred.

(#998)(85/100) ⭐⭐⭐½


Historical background

The distillery of make doesn’t seem to have a name or a company title.  It looks like it’s just called “Krassel’s” and they also make rum under their own brand of Cañada which is primarily marketed in the USA.  If the name sounds vaguely Teutonic, that’s because it is: the paterfamilias left Germany just before the First World war and came to Veracruz in 1917.  Working various odd jobs and constantly moving to where there was employment, he ended up in the Cañada region of Oaxaca, got married and assisted in small batch distillation on the distillery of the farm where he worked.  After he gained sufficient expertise, he designed and built his own still and began distilling aguardiente on his own account in Santa Maria Tlalixtac, where he settled down.

That still is understandably famous, not the least because it continued to be tinkered with and improved upon as the years passed by Max’s three sons (Max Jr., Isidoro and one other).  As the rum he produced improved in quality its reputation spread, but the lack of roads proved to be a hindrance to distribution and using mule pack trains to transport lots of 40-litre jugs was impractical.  By the 1960s and beyond, the sons got pilot’s licences, bought a Cessna and used it to ferry their rum around the small surrounding communities for their fiestas and local shops. The third generation continued to be involved in the family enterprise, mostly Isidoro’s four sons.

It’s unclear when this happened — my guess is over the last decade ort so — but two American distributors now manage the rum brand’s importation into the USA, so its profile is definitely increasing there. El Destilado is, however, a UK company run by a trio of young enthusiasts and is separate from these; they do not mention the Cañada brand at all and distribute mostly in the UK and Europe.


Other notes

  • The company website for Krassel’s is quite informative and is worth a read through
  • Alex over at the The Rum Barrel Blog has reviewed the overproof version of this rum in 2021 and scored it 81/100 on his scale (about 86 on mine).  Rum-X has two ratings, one of 7/10 and one of 8/10. Not much else out there
  • Good background notes on aguardientes and Mexican rum culture can be found in the Panela review mentioned above.

 

Feb 202023
 

This is a sample review I’ve been sitting on for quite a while, and after trying it was never entirely certain I wanted to write about at all: but perhaps it’s best to get it out there so people can get a feel for the thing. It’s a rhum made in Vietnam since 2017 by a three-person outfit founded by an expatriate Martinique native named Roddy Battajon and occasionally turns up in social media feeds and in French and regional magazines — but, like other Vietnam rum brands we’ve looked at before (Mia, L’Arrangé Dosai and Sampan so far), lacks exposure and a more international presence. It’s the usual issue: too small for sufficient revenues to allow for rum festival attendance and a distribution deal, and the pandemic certainly did not help. Since 2022 they’ve entered into some partnership deals, however, so there is hope for a greater footprint in the years to come – for now the primary market for its rhums seems to remain regional, with some being for sale in France.

Mr. Battajon has been in Vietnam since around 2016, arriving with ten years of F&B experience in Europe under his belt, and after knocking around the bar circuit there for a while, felt that the high quality of local sugar cane and the mediocre local rhums (the most popular is called Chauvet, and there are bathtub moonshines called “scorpion” and “snake wine” which one drinks just to say one has) left a space for something more premium. He linked up with a Vietnamese partner who doubles up as General Manager in charge of procurement and product sourcing (bottles, labels, corks, cane juice, spares…), and an Amsterdam-based designer and communications guy. Navigating the stringent regulations, sinking his capital into a small alembic (a stainless steel pot still), bootstrapping his Caribbean heritage and tinkering the way all such micro-distillers do, he released his first cane juice rhum in early 2017 and has been quietly puttering along ever since.

The rum is made as organically as possible, sourcing pesticide-free cane from local farmers, and eschewing additives all the way – for now a “Bio” certification remains elusive since the certifying mechanism has not yet been instituted in Vietnam. However they recycle the bagasse into compost, and botanical leftovers into a sort of bitters, and have plans to use solar panels for energy going forward, as well as continuing to source organic cane wherever they can find it.

This then, finally brings us to the rhum itself.  So: cane juice, pot-still distilled from that little alembic (have not been able to establish the size or makeup), and bottled at a muscular 55% ABV. Mr. Battajon makes it clear in a 2017 interview, without stating it explicitly, that his vision of rhum is one of infusion and flavouring, not the “pure” one currently in vogue, though he is careful to make a distinction between what he does and a “rhum arrangé”. The company now makes several different lightly aged products but I have not seen anything to suggest that either an unaged white is available (yet) or that if it is, it is unadded-to. 

In various articles, listings and comments online, mention is made of coffee beans, pineapple, mangoes, other fruits, and various herbs, barks and spices being added to the ageing barrels. I had no idea this was the case when I tried it – it was a sample from Reuben Virasami, a fellow Guyanese and bartender who spent some time in Vietnam and who now resides in Toronto – and he didn’t provide any info to go along with it, so I gave it the same run-through that all rhums receive. In other words, I treated it as a straightforward product.

What the Legacy did, when I tried it, was transport me back to a corner of my mind inhabited by the Cuban Guayabita del Pinar. It had that same sense of sweetly intense fruitiness about it – the nose was rich with ripe, dripping pineapples, soft and squishy mangoes, some sugar cane sap, and a few spices too subtle to make out – cinnamon and maybe nutmeg, I’d hazard. 55% makes the arrival quite powerful, even overpowering, so care should be taking to avoid a nasal blowout – fortunately it’s not sharp or stabbing at all, just thick.

The palate is much more interesting because some of the sweet fruit intensity is tamped down.  That said, it’s not a whole lot different from the nose: pineapples, mangoes, yoghurt, a touch of breakfast spices, anise and red bell peppers, and something akin to maple syrup drizzled over hot pancakes.  There’s a delicate citrus line underlying the whole thing, something crisp yet unidentifiable, with an alcoholic kick lending emphasis, but behind that, not a whole lot to go on.  The finish was disappointing, to be honest, because it was short and presented nothing particularly new.

So yes, when all is said and done, the Legacy is very much along the line of the ‘Pinar except here it’s been dialled up quite a bit. Overall, it’s too sweet for me, too cloying, and you must understand that preference of mine in case you make a purchasing decision on the basis of this review – I don’t care for infused and spiced rums or arrangés, really, unless the addition is kept at a manageable, more subtle, level, not ladled into my face with a snow shovel.  Here, in spite of the extra proof points, that just wasn’t the case: I felt drenched in mango-pineapple flavours, and that strength amplified the experience to a level I was not enthusiastic about. If I want a cocktail, I’ll make one.

It would be unfair of me to score a rum of a kind I usually do not buy and don’t care for — since I don’t knowingly purchase or sample such rums, experience is thin on the ground, and then I’d be making an assessment of quality I’m not equipped to deliver. Therefore I’ll dispense with a score, just write my thoughts and comments, and leave it for others to rate when their time comes. But I’ll make this remark – if a company labels its product as a rhum without qualification (by excluding the words “spiced” or “infused” or “arrangé”) then it’s asking for it to be judged alongside others that are deemed more real, more genuine. That leaves the door open to a lot of criticism, no matter how organic and well made the rhum is, and here, that’s not entirely to its advantage.

(#974)(Unscored)


Other notes

  • Not sure what the origin of the company title Belami is. On the other hand the word “Legacy” is likely a call back to Mr. Battajon’s grandmother, from whom he drew inspiration.
  • This Legacy edition was 55% ABV. In the various expressions, the strength varies from ~48% to ~60%
  • I’ve written an email to the company asking for clarification on a few points, so this post will be amended if I get a response.
  • Because several years’ worth of the Legacy were issued (some at 55%, some stronger, some weaker), I’m unsure as to the age. None state the year of make on the label as far as I can tell, but online stores sometimes make mention of the one they’re selling.
Jan 162023
 

In all the excitement about the latest releases from the Reunion distillery of Savanna, it’s always good to keep in mind that there are two other distilleries on the island making some pretty good rhum – Rivière-du-Mât and Isautier. I’d suggest that the former is probably the lesser known, but Isautier is gaining some traction of late, because there have been quite a few neat rhums emerging from the distillery in recent years that are making some waves and exciting serious attention.

So let’s forego any long introductory perambulations and get right down to the facts at hand. This is a cane juice origin rhum, made by the named distillery, on the Indian Ocean island of Reunion. It’s one a pair of rhums named after two sailing ships used by the Isautier brothers to transport their cargos to and from Reunion in the 19th and early 20th century, and this one is an agricole distilled off a column still (its twin, the L’Apollonie, is a traditionnel, made from molasses).  The nice part is that it’s cognac-cask aged for the full 15 years (no short finishes or dual-ageing for these boys) and the results, bottled at 55.3%, is at pains show all the notes that were wrung out of the process.

Nose: “lightly rich” is the only term that comes to mind, and the aromas come in three distinct sets.  First, it’s sweet strawberry bubble gum, bags of tart mangoes, gooseberries, dark grapes, and oranges and lemon peel.  Second, florals – light and sweet, like hibiscus, lavender and maybe a dusty rose or two. And then, thirdly, the spices – cinnamon and cloves, rounded out and complemented by a touch of vanilla and coconut, and it gets more precise and distinct as the minutes click by.  It’s the sort of nose that encourages one to keep it on hand for a second and third sniff, just to see if anything new popped up since the last time.

The palate has sparkly and light notes, exhibiting the sort of happy perkiness Mrs. Caner displays when she gets to buy a new Prada purse. It’s nicely, restrainedly sweet, with notes of cinnamon, cloves and herbs (like oregano, parsley and rosemary, how’s that for an odd combo?).  The fresh green grassiness of an agricole is less evident – probably as the influence of the barrel took over Management – but in its place we get raisins, apples, prunes, then cereal and honey dripped over fresh toast. Though the finish was not spectacular – it more or less summed up the fruity freshness that had preceded it and added a touch of spices and lasted a decently long time, 

Overall, I’d have to sum up by noting that the L’Elise had a terrific nose followed by a rather less exalted – but still excellent, very solid – palate. Admittedly it doesn’t spark a riot on the tongue, however fascinating it smelled five seconds earlier, yet the quality can’t be gainsaid, and the denouement was a nice conclusion to a very pleasing drinking  experience. If nothing else, it demonstrated that even if Savanna might have a lock on the high ester fruit bombs, the aged rhums made elsewhere on the islands are no slouches. By any standard, this is pretty fine stuff.

A rhum like this excites curiosity, invites idle wonderings. Like “Where’s Isautier?” “Who is Isautier?” “Is this an agricole rhum?” “What’s the L’Elise?” “Who is John Galt?” Stuff like that. Drax might do us all one better by asking, with perfect seriousness, “Why is Isautier?” And you know, maybe this rhum actually is an answer: Isautier’s L’Elise 15 year old rhum exists because they wanted it to, to reflect their heritage and show off their own rum-making street cred and just put something out there that’s really damned cool.  The nice thing about the rum, then, is that when all is said and done, it answers all those questions solely with itself.

(#966)(85/100) ⭐⭐⭐½


Other notes

  • The rum is part of LMDW’s “Antipodes” collection for 2022/2023. In geography, the antipode of any spot on Earth is the point on Earth’s surface diametrically opposite to it, and antipodal points are as far away from each other as possible. LMDW’s catalogue (p.2, and p.154) notes that the collection “pays tribute to contrasts and opposites through spirits sourced from across the globe….showcasing the duality found in styles and profiles.” Given the catalogue of antipodal spirits and drinks is pretty all-inclusive, it’s not really very meaningful beyond being their theme for 2023.
  • For those who are interested in a deeper look at the background of Isautier, this little biography helps fill in some historical blanks.
Jan 022023
 

Having now looked at a few standard strength agricola rums from Madeira, it’s clear that for their own “standard line” company bottlings, many remain wedded to mass-audience standards that still appeal – for price and availability and approachability reasons, no doubt – to the general public. There’s nothing at all wrong with that, except that they don’t always provide that intensity of taste, that serious jolt of flavour, that something of a more robust strength provides.

A good example of the potential of moving beyond G-Rated crowd-pleasers is this six year old 2015-distilled Engenhos do Norte rum agricola, which was selected by and perhaps made for Rum Artesanal from Germany. Engenhos apparently does this for several indie bottlers (a search of Rum-X turns up most of them), though I’m unclear as to the exact mechanics, since it remains a “970” branded rum, with RA noted as the company that chose it. In any event, it is cane juice, column still, bottled at a solid 51.3%, and at that proof point, the comparison with the laid back and inoffensive “North” rums that we’ve looked at before (here, here and here) is really quite apparent – especially when tried side by side.

Consider first the nose: it is instantly pungent, rather thick and redolent of ripe dark fruits – prunes, plums, raisins, peaches in syrup, and has that slight tart sourness of ripe Kenyan mangoes.  It smells much firmer and more solidly constructed than Engenhos’s standard  agricolas from the North brand line. It remains, for most of the duration one smells it, somewhat thickly sweet mixed with light citrus and crisper fruit, and thankfully never cloying. Whispers of Danish pastries, caramel, vanilla, guavas and a faint touch of orange zest and a whiff of rubber round things out nicely

Tasting it is a pleasant experience, retreading the road of the nose, with a few short detours here and there. For example, although quite mouth-coating, hot and intense (at first), it’s also dry and a little tannic. Flavours of chocolate oranges and dates emerge, combining sweetness, fruitiness and nuttiness in a nice amalgam; this is set off and then overtaken by peaches, very ripe red apples, rose petals, raisins and a touch of caramel, vanilla and cinnamon, with just a tiny hint of cayenne pepper lurking behind it all. It all leads to an easy-going medium long finish combining fruits, some sugar cane juice on the edge of getting sour, and spices. It’s not sharp at all, rather lacking in body, but I submit that the strength overall is reasonably well chosen for the rum that ends up in the glass.

Compared to the others Engenhos do Norte agricolas, the nose is more intense, which is hardly a surprise, but the palate remained thin, which is. Still, I liked how it developed into a sort of spoiled fruit salad drizzled with sugar and caramel at first, then gets taken over by a slightly more traditional profile. Well constructed overall, it still lacks an individualism that I find odd – even after running several of these Madeiran rums side by side, I still can’t quite put my finger on any aspect of them that identifies the terroire specifically, which indicates more research is probably needed (by me). Too, although it is — and others are — a rum from cane juice, not all of the light green herbaceousness comes through in the sampling, and they exhibit a solidity at odds with the effervescent clarity and brightness most true agricoles display.

But all that aside, it’s a good mid-range rum, a tasty treat and it’s well selected. It shows off the potential of higher proofed rums, and marries a strong series of tastes to a deep and yet also occasionally sprightly series of lighter elements. The important thing is that it doesn’t play coy, doesn’t try to hide anything – everything you taste is on the table for you to accept, or not. On balance, I’d go with the former, because compared with the other rums from the company I’ve tried, they got a lot more right than wrong with this one.

(#959)(84/100) ⭐⭐⭐½


Other Notes

  • 258 bottle outturn
  • The “970” refers to the year the line was first introduced.  EdN provided the detail, without explaining why they dropped the “1”.

Dec 262022
 

Photo courtesy of Steve James at The Rum Diaries Blog, who kindly chipped in after my own photo got corrupted. 

The clear, light, and distinct nose on this Guadeloupe agricole is really quite sumptuous, and hearkens back to a time before more formal rules were put into place (even on Guadeloupe) as to how cane juice rhums were put together.  It has a clean sweetness to it, quite crisp, redolent of grapes, green apples and a touch of vanilla and caramel to start.  Sweet and sour chicken with tons of vegetables, sweet soya. And it develops into more complex territory after that – leather, freshly mown hay, citrus peel, cumin and pomegranates and was that oregano I smelled there? It could be, quite possibly. It’s just a low key, precise and controlled series of aromas. 

Tastewise, it’s not too shabby either, and I remember thinking, it’s been a while since I had something quite like this, from Guadeloupe or anywhere else. It opens with salty, unsweetened, nearly-bitter chocolate flavoured with pimento — not one of my favourites, but I have tried some on occasion when feeling adventurous (or stupid, take your pick). Coffee grounds (fresh ones, still steaming, not yesterday’s batch which I get at the office), some leather, caramel, toffee, almonds and pralines – makes me wonder where the agricole is hiding, as the citrus is not to be found and the cane sap and herbal notes aren’t playing nice. Still, there are some fruits to be sensed – black grapes, prunes, overripe peaches, bananas – but not anything crisper than that.  It concludes with some lighter notes, of apples and hard yellow mangoes, a touch of sugar water, and it’s quite long for 42% ABV, gliding to a serene stop next to the sign saying “have another sip.”  

Which, if you ever locate this almost forgotten rhum, you would be well advised to – it’s pretty fine, honestly.


As I noted above, it’s 42% ABV, a cane juice, column-still rhum from the Gardel distillery which is located in the north-east of Grand Terre in the commune of Le Moule. Gardel, owned by Générale Sucrière (itself a major player in the global sugar refining industry) is one of two distilleries in Le Moule — the other is Damoiseau — and earns some of its distinction by being the sole sugar refinery on the main island. Gardel doesn’t make any rhums of its own any longer, but it was known for selling rum stock to brokers and others – they ceased distillation in 1992 and destroyed or sold their stills shortly thereafter, so this rhum is among the last that came from there (see also other notes below), even if it came to us via the independent bottler path.

It’s been some time since we reviewed any rums from the “Secret Treasures” line originally created by the Swiss concern Fassbind, and not without good reason – they sold off their spirits distribution portfolio way back in 2005 to another Swiss distributor called Best Taste which wasn’t interested in any indie bottling operations, and so punted it over to a German company called Haromex.  Almost all of the reviews of Secret Treasures rums came from the pre-sale bottlings, which, like Renegade, were perhaps somewhat ahead of their time, and that’s probably why Fassbind was glad to let them go.

Haromex changed the bottle style while keeping something of the label design ethos in the initial post-acquisition period, but nothing has now been issued under the ST label for many years now: the last of them, two St Lucia bottlings (here and here, both quite good) were probably leftovers from the sale. There were some attempts at blends – “South America” and “Old Caribbean” were two – yet it’s unlikely you ever heard of either and I never saw them to buy, which tells you all you need to know about what an impact they made.  Nowadays Haromex has settled on being a distributor and shows up at European rum festivals here and there to tout its brands…but no rums they themselves have had a hand in bottling.


Fassbind and Secret Treasures may have come on the indie scene too early, and it’s too bad they did not continue: because this is quite a lovely rum.  Almost forgotten now except by those Europeans who picked up bottles here and there a decade ago, it shows that it’s not enough to simply have a shuttered distillery to make a name and have a following (did somebody say Caroni?). Nor is it enough to have good production values that people remember. If the audience isn’t there and there is no larger voice to proselytise for it, brand name and rum and distillery will vanish, as Gardel pretty much has. 

And that’s a shame for rums which may not have been the best out there, but which at least showed promise, tasted great, and which we didn’t have enough of. They helped chart a path many other small outfits followed in the years that came after, and enriched and educated those like me who consider themselves fortunate to have tried a few. Who knows what Fassbind could have achieved, had they stuck with it.  This rum and others of the line give us a tantalising glimpse of what might have been.

(#961)(85/100) ⭐⭐⭐½


Other Notes

  • My remarks on “the last rum from Gardel” notwithstanding, several independent bottlers have bottled Gardel rhums/rums prior to the cessation of distillation.  A non exhaustive list is:
    • Gardel Rhum Vieux Cuvee Ultime 45%
    • Secret Treasure (Fassbind) 1992 11YO 42% Std Label
    • Secret Treasure (Fassbind) 1989 13 YO 42% Black label
    • Secret Treasure (Fassbind) 1989 14 YO 42% Std Label
    • Bristol Spirits Gardel Rhum 1992 10 YO 46%
    • Renegade Gardel 1998 11YO 46% (Chateau Latour)
    • Renegade Gardel 1996 11YO 46% (Chateau Lafleur)
    • Moon Import Gardel 1992 10YO 46%
    • Moon Import Gardel 1982 18 YO 46%
    • Rumclub Gardel 1983 38 YO 46.6% (GMG)
    • Cadenhead Dated Distillation Gardel 1982 20 YO 57.8%
    • Cadenhead Dated Distillation Gardel 1982 18 YO 57.2%
    • Silver Seal “Cigar Choice” 1977 32 YO 50.8%
    • Murray McDavid Gardel 1998 12 YO 46%
    • Douglas Laing Caribbean Reserve 1992 9 YO 46%
  • The source of the post-1992 distillates remains unknown, but as Flo remarked in his deep dive into the distillery, it’s very likely Damoiseau/Bellevue.
  • I’ve elected to keep this rum in the main section and not the Rumaniacs, even though it’s definitely a Golden Oldie that’s dead and gone.
  • This particular Gardel has come up on Rum Auctioneer a few times in 2021-2022, averaging out at about £150 these days.  Who knows, it may all be the same bottle (impossible to tell for sure, since, unlike the 1992 edition with the classic cream-yellow-brown label, here the bottle number is not provided).
Oct 032022
 

The full name of this rum is the “Barikenn ‘81.6’ Brut de Colonne Rhum Agricole Blanc de Guadeloupe (Montebello)”.  I imagine that just trying to say the whole thing in one breath distracts somewhat from the fact that this is one of the most powerful rums of recent memory (yes, I know there are others that eclipse it – I made the list, after all), and if one loses focus and takes it too lightly then one might just find oneself being blasted into next week.

Most of us know something about Montebello, but who is Barikenn?  At first I thought it was a lesser-known brand name from the small distillery on Guadeloupe from which the rhum hails – the principle is not unheard of, after all. I was then corrected by a gent on Instagram who pointed out very politely that it was a French indie bottler, namely himself, Nicholas Marx (no relation to Karl), and the company was named after an old spelling variant of barrique, or barrel, in Breton. He founded the Brittany-based independent bottling outfit in 2019 in order to share his passion for high quality full-proof rums, free from adulterants and completely transparent – and while he did not explicitly state it, I get the impression that until recently his market was primarily regional (much like Tristan Prodhomme of L’Esprit, which is also in Brittany, began his own operations).

If he felt that staying small was going to last, the reception of his bottlings soon disabused him of such notions. Starting out in 2019 with a pair of well regarded Foursquare and Worthy Park rums, he added a Guyanese 8 YO the following year which WhiskyFun rated 91 points … and people started to take notice. 2021 was when things got really interesting, because aside from a Mauritius and Fiji addition to the roster, he dabbled in water not many indies would dare to, so soon: unaged, white, column-still cane-juice rhum…at still strength (I amuse myself by wondering if he was taking a cue from Tristan’s high proofed South Pacific and Diamond whites).  I bought a bottle in Berlin last year, and gingerly tasted it, feeling as nervous as on my first date all those years ago and with good reason – rums north of 80% can rearrange your insides, if not treated with care.

Nosing it makes the point quite clearly, because even a small and delicate sniff is like stuffing an oversalted maggi-cube up your nose, or snorting a spoonful of marmite seasoned with extra cayenne. I’m aware that this is a peculiar way for any rum reviews’s nose section to start but stay with me…it does develop. After a while one can sense lemon-infused sugar water, dish washing soap, tart pears, cranberries and red currants.  A little rubber, a few acetones, a touch of vinegar (or sweet cider), and the notion one is left with after a few minutes, is one of commendable restraint in something so notionally powerful.  Unlike, say, the Marienburg, the Wild Tiger or the Sunset Very Strong, the aromas on this Barikenn aren’t out to trample you flat (and then stomp on the pieces) but seem genuinely relaxed and easier than one might expect.. 

The taste is large, round and strong, for sure, but not, thankfully, harsh. Initial tastes are dirty, earthy, salty, yeasty, bread-y, quite pungently so, and the added marmite and vegetable soup flavours may not be to everyone’s taste. However, after some time these recede and give way to the fruit basket: bananas, red currants, strawberries, bubble gum, some pineapple slices, which leaves me wondering where this was hiding when I was smelling it. It does do somewhat better with some water, adding sweet and sour chicken, soya sauce, brine and a sort of sparkly and intense fruity note, plus plastic, brine and acetones, in a nice mix.  It all leads to a long and sharp finish redolent of resin, plastic, unripe green fruits that’s really too thin and lacks heft…yet nothing I could genuinely warn you away from. 

The whole thing just works. The whole experience is one of intensity, power and puissance which falters a bit at the end, yet the tastes are so pungent and deep that all I could think was that this is what the Marienburg could have aspired to, because the strength does not actually detract here as it did there: it just needs to be handled with some care and patience. 

These days it seems there is some kind of obscure, unstated and never-acknowledged race to the top for these unaged white rums. Blending and filtration are lesser concerns, and it’s all about finding a rum that’s exceptional straight off the still – something raw and undiluted, a no-age ultra-proofed Sam Jackson style m*f*er that’s made to show it’s the meanest, the baddest and the tastiest, a rhum which can take out Mace Windu without busting a sweat or resorting to force lightning. The Barikenn Montebello is as serious and as tasty a white rum as you’ll have all year, proofed up and jacked up to a level of taste intensity that ensures you don’t just get the point…you get the whole kitchen sink as well.

(#940)(84/100) ⭐⭐⭐½


Other notes

  • 300 bottle outturn. The rhum was (column) distilled in 2019, rested in inert steel tanks, and bottled in 2021. 
  • Source of the cane juice is single variety “red cane” which reputedly has exceptional taste qualities.
  • Barikenn has released another variation of this rhum in 2022, but at a milder 52º – it’s from the same 2019 batch.
Sep 052022
 

The French island rum makers take ageing in a slightly different direction than most of those elsewhere in the world. A normal Caribbean distiller (actually just about any from anywhere), will take a rum and age it and then issue a blend of X years, and then progressively older ones, year in and year out, with the occasional special edition thrown into the mix. You never know from the main line of El Dorado rum, for example, what year any of them came from, since that’s unimportant – the age is. Ditto for others like Jamaica or St. Lucia or South and Central America, who for the most part follow “the age is the thing” principle for the well-known series of rums they issue. If they release a vintage year, it’s mostly something of a one-off, and even there the age remains the real selling point (if the limited outturn isn’t). 

Not so the guys from Martinique and Guadeloupe and Reunion. There, the idea that some years’ harvests or distillates are simply exceptional has long been an article of faith, and this is the basis for their own vintage releases, called millesimes. There, the age is not completely irrelevant but of lesser significance when compared to the specific year – and where that age is mentioned it’s usually in fine print, and it’s the year of distillation which gets the headline treatment and the Big Font. Which is why Clement’s 1952, 1970 and 1976 vintages are famous but you’d be hard pressed to remember how old any of them is, and ditto for the XO which is a blend of all of them.

The additional quality that makes the modern crop of such millesimes so outstanding (i.e., aside from the perception that the year of origin is so special, and what ageing they do get) is the gradual increase in the proof point at which they are issued.  Back when agricoles were just becoming a thing and in the decades before that when only known on the islands and France, the ABV of 50% — give or take — was a de facto standard.  Nowadays we’re seeing more and more really high proofed agricole rhums topping that by quite a margin, and they’re not only the whites, but aged expressions as well.

A good example of all these concepts is the subject of today’s review: a Guadeloupe rhum from Damoiseau, the millesime 2009, which comfortably hoists a large spiritous codpiece of 66.9% and whose age is mentioned nowhere on the label but is 7 years old according to all references. I’m seeing more and more of these heftily aged brawlers, and only rarely have I found any that stunk – this sure wasn’t one of them, and while the rhum does seem to be somewhat polarizing in the reviews I’ve read, me, I thought it was great.

Consider how it opens on the nose: admittedly, it’s very spicy, very punchy and doesn’t play nice for the first while. Some suggest it be tamed with some water, but I’m too witless for that and masochistically go for the full experience.  Once the fumes burn off it wastes no time, and lets loose a barrage of aromas of rich tawny honey fresh from the comb, flambeed bananas (with the wood-flames still licking up), caramel, bitter chocolate, coffee grounds. And this is before the fruits come in – tart gooseberries, mangoes, green grapes and greener apples, vanilla.  A combination of tart and sweet and musky, infused with cinnamon and cooking spices in a rich and sensuous amalgam that Mrs. Caner would likely swoon over.

As would be no surprise in something this highly proofed, the rhum displays a solid and almost fierce pungency when sipped. The agricole notes come out to play now, and one can taste sweet sugar cane sap; vanilla, pears, more of that burnt-wood-flambeed-banana vibe…and bags and bags of fruits. Pears, watermelon, ripe Thai mangoes, papaya, were the high points, with pastries coming up right behind – apple pie, honey, vanilla, cinnamon, cumin, rosemary, and as if dissatisfied that this still wasn’t enough, it added coffee, cardamom, and french toast (!!). Closing off the whole experience is a finish of real quality – it is long, surprisingly soft, fruity, creamy, redolent of spices, lighter fruits, sugar cane sap and a jam-smeared croissant still hot from the oven.

This is a rhum that I could go on tasting for an entire evening. As it was, I lingered over at the stand at the TWE Rum Show with Chetan of Skylark and the vivacious Clementine of Damoiseau, pretending to chat and admiring Chetan’s virulent blue shirt (which he insisted I mention in my review so…) while sneaking a second and third pour when I hoped they weren’t looking.

The strength is part of the quality of course, but I honestly believe that even if it was released at a more acceptable (i.e., lower) proof point, this is a rhum that would have succeeded like a boss.  The flavours are fierce and distinct and none jar or clash with any other.  The rum tastes completely solid and is a drinkable advertisement for the skill of whoever blended the thing.  It lasts a good long time, it’s not at all savage, and possesses such a gradually unfolding complexity, such a multitude of aromas and tastes, that you just want to take your time with it and keep it going for as long as you can.  I may not always agree with the millesime approach to rum making but when it works as well as this one does, it’s hard to fault the reasoning … and even harder not to buy a few bottles.

(#934)(89/100)


Other notes

  • Although I was and remain enthusiastic, take my opinion with some caution.  Marcus over at Single Cask despised it to the tune of 69 points in January 2021, though on Rum Ratings, four  people gave it a solid 9 (oddly, the standard proofed 42% version was more contentious, with five commentators each giving it a different score ranging from 4 to 10). On the other hand, The Rum Ration rhapsodized in 2020 that it was “one of the best rhums” he’d ever tried, and Alex Sandu of the Rum Barrel in the UK — a notoriously hard marker — gave it a rousing 89/100 in late 2019. It will come down to your personal taste profile, to some extent.
  • There is a 42% version of this rum with pretty much the same label. As far as I know it is simply a reducer version of this one.
Jul 112022
 

The Damoiseau 8 YO was for years one of the unsung stars of the brand, a rhum that has been made year in and year out for ages, and the one that edged most into premiumized territory without actually being one itself 3. But if its increasing online unavailability and absence on the webpage of the company is any indication, we might be seeing it headed for a decline and discontinuation, and if that’s true then my advice for those reading this review would be to stock up, because this is one pretty damned fine piece of work, and you’ll miss it once it’s gone. Yes there are older ones in Damoiseau’s portfolio, and yes there are worse (though not all are cheaper) – but as an all round people pleaser and near premium standard strength rhum, this one presses a lof of the right buttons.

For all that, you would be hard pressed to find a review of this specific rhum anywhere online. Rum Ratings has a single dismissive 4/10 assessment while Rum-X has seven, averaging out at 81 points; and not one of the english language regulars (including me, up to today) have ever written about it, and that includes reddit’s usually reliable /r/rum sub. I’m not casting blame on anyone for the omission, mind you, because that would be unfair: Damoiseau makes literally dozens of aged expressions, they vary in availability, and seems to cycle them in and out of production without notice (I’ve been told it’s a supply issue since they don’t always have enough rhums on hand to make the ones they want to, all the time); some have greater outturns, some less. I merely maintain that for a rhum that’s this good, it’s a pity that more attention was not paid.

Let’s go through the tasting, then (which came from a bottle I had bought for about €60 three years ago, if you’re curious about these things – I only just got around to opening it). The rhum is 42% and from cane juice, a quite straightforward agricole without any fancy flourishes.  It hails from Guadeloupe, run through a column still and aged in oak casks for eight years, then blended. If it was aged in Europe we’d hardly blink, and pass it by without stopping.

But nose it and you begin to get an indication of its hidden quality. It’s soft, warm, mellow and quite fruity, with just enough of a tang to it to stop it from being…well, boring. Vanilla ice cream, dates, white guavas, green peas, pears and watermelon can be sensed, which is good, but we’ve had rums that started like this and then lacked contrasting aromas to balance things off with something more tart, so do we get that, or will it just be a yawn through? Fear not: the rhum shows off some weak notes of pineapple and strawberries, as well as herbs (dill, rosemary, cardamom) and that indefinable green grassiness with lemon zest that marks the agricole rhum. There’s balance in the Force, so to speak and while it’s not particularly strong (that mild 42% has its downsides too), there’s little to complain about.

Although it gave a good account of itself on the plate, tastewise it’s not as complex as the nose suggested.  Again, fruits lead the way, soft, fleshy, rich, and musty:  overripe peaches, dates, apricots and prunes.  For a layer of sharper notes we have some apples and grapes (quite ripe), honey, a touch of licorice, honey and those herbs again, very faint now.  It’s good, just not as developed as one might wish.  The finish, though, is nice: short and spicy with a lingering aftertaste of coca cola, licorice, soft pineapples, grass, water melons and papaya.  It’s all there, just difficult to tease out at times.

The rhum, then, is an interesting balance of hits and misses.,  We sort of sense more than we get, yet the imagination does help enrich the experience. What I’ve described is what I smelled and tasted, and it worked well, even if it doesn’t all come together completely — as I said, the strength can be too mild for some. Yet I like Damoiseau rhums generally and this one specifically – had it been cheaper and more solid in the other criteria I might have noted it as a Key Rum, ahead of the Five Year Old. Perhaps the rhum’s best recommendation comes from Damoiseau themselves: they have released at least three different  8YO cuvees over the years from different years, suggesting they at least have great faith in its qualities.  Those are higher priced, of course — they get marketed as vintage premiums — so my suggestion would be to see if you can get the “standard” 8 YO when available, because to my mind it’s a really good rum, and an undiscovered steal.

(#922)(85/100) ⭐⭐⭐½


Other Notes

  • As noted, there are several rhums labelled as being eight years old in the Damoiseau stable. The one I write about is the one lacking any flourishes or badges of premiumization.  It’s not the 8 Year Old Cuvee du Millénaire from 2002 or 1993, or the Rhum Vieux Cuvée du XXIème siècle, which all come in a flask similar to the famed 1953; or the Millesime 2008 Cuvee (that one is 47.9%) or any of those made for other specific years.
  • Herve Damoiseau, when approached, said (as others had also suggested) that availability of stocks was the issue for the decline in releases of the standard 8 YO.  A new 2014-distilled version is due for release in 2022.
Jul 042022
 

Photo (c) L’Homme a la Poussette on FB

Rumaniacs Review #136 | 0920

Rhum Jacsi (later named Rhum Jacksi) defies easy categorization and is a research exercise leading down several peculiar rabbit holes. All initial sources agree that the rhum was from Martinique, was made from the 1950s to the 1970s and it is usually to be found at 44% ABV (some later versions were 40%). The source / etymology of the name is not written down but is easily inferred. The distillery of origin is a mystery. The companies involved in its make are the only places one can go and that’s a sufficiently lengthy story to be split off into its own section under these brief tasting notes.

Rum-X is the only place that has any technical specifications: their entry for the rhum states it is from cane juice and done on a column still (of course any such thing as the AOC is undreamed of at this stage of rhum’s evolution), but since attribution is not provided, it’s hard to know who put that entry in, or on what basis.  That said, it’s from Martinique, so the statements are not unreasonable given its rhum-making history.  Age, unfortunately is a complete zero, as is the distillery of origin. We’ll have to accept we simply don’t know, unless someone who once worked for the brand in the 1960s and 1970s steps forward to clear matters up.

Colour – Gold

Strength – 44%

Photo (c) ebay.fr

Nose – Very herbal and grassy, and is clearly an agricole rhum from cane juice. Lots of vegetables here: carrot juice, wet grass, dark red olives, a touch of pimento, and a nice medley of lighter fruity notes – passion fruit, lime zest, yellow mangoes and an occasional flash of something deeper.  It feels better and more voluptuous over time, and I particularly like the aromas of clear citrus juice, soursop, pears, green apples and vanilla.

Palate – Much of the nose transfers seamlessly here, especially the initial tastes of crisp fruits – mangoes, ginnips, ripe apples.  Once you’re past this you also get cane sap, sugar water, a slice of lime, a bit of vanilla.  Light brininess, pears and apples follow that, balanced off by dark, ripe cherries, syrup and toffee. 

Finish – Doesn’t improve noticeably on what came before, and is medium long, but doesn’t get any worse either. Fruits, tart unsweetened yoghurt, miso soup, apple cider, sort of delicate amalgam of sweet and sour overlain with dusky notes of caramel, vanilla and butterscotch.

Thoughts – This is a rum I liked, a lot.  It’s made from cane juice, but feels deeper and richer than usual, and it reminded me of the old Saint James rhums that used to be heated to 40ºC before fermentation and distillation (in a sort of quasi-Pasteurization process). Not sure of that’s what was done here, and of course the distillery of origin is not known, but It feels half clean agricole and half molasses, and it’s all over delicious.

(86/100) ⭐⭐⭐⭐


Historical details

The labels on the bottles that are now being sold (usually at auction) have the notation that it is certified by CDC. But that was just a sort of selection and verification process, guaranteed by Compagnie Dubonnet-Cinzano. Nothing in their history suggests that they — or Pernod, or Ricard who took them over — originated the brand, and so this leads us to another company mentioned on one of the bottles, that of J&S Violet (Freres), which have a far stronger claim to being the ones behind the first Jacsi rhums. 

Two brothers named Violet – Pallade and Simon – who were initially itinerant drapers, opened a small shop in the southern French town of Roussillon in 1866 (it is about 40km north of Marseille) and driven by a boom in aperitif wines, they created a blend of their own that combined red wine, mistelles and botanicals…and also quinine (perhaps they also wanted in on the sale of anti malarial drinks that would sell well in tropical colonies, though certainly their marketing of the spirit as a medicinal tonic in pharmacies alleviated problems with existing established vermouth makers as well).

This low-alcohol drink was actually called byrrh – the brothers did not invent the title, just appropriated it as their brand name – and was wildly popular, so, like Dubonnet (see below), the company grew quickly. By the 1890s they had storage facilities for 15 million litres of wine, and by 1910 they employed 750 people and distributed in excess of thirty million litres of byrrh a year – in 1935 Byrrh was France’s leading aperitif brand, apparently. Pallade and Simon passed away by the advent of the first world war, and Lambert’s sons Jacques and Simon (the J&S mentioned on the label and therefore also most likely the Jacques and Simon of the brand name) took over in 1920 – which sets the earliest possible time limit on the Jacsi brand. though I believe it to have been created some decades later.

In the post WW2 years, the demand for aperitifs faded as cognacs, brandies, whiskies and light rums surged in popularity. The Violet brothers tried to expand into other spirits at this time, and it was here, in around the mid-fifties, that we start to see the first Jacsi magazine and poster advertisements appear, which is why I can reasonably date the emergence of the Jacsi rhum brand to this time period. Like most print ads of the time, they touted blue waters, tropical beaches, lissome island women, sunshine and the sweet life that could be had for the price of a bottle. It’s very likely that stocks were bought from some broker in the great port of Marseille, just down the road, rather than somebody going to Martinique directly; and the rhums were issued at 44% even then.  

1950s Label with J& Violet Bros. Label. 44%

Alas, this did not help: sales of Byrrh continued to fall, the rhum business was constant but minimal, and in 1961, beset by internecine family squabbles over a path forward, Byrrh sold its entire business, vats, stocks and barrels, to another company involved in liqueurs and aromatic wines and aperitifs – Dubonnet-Cinzano. It is from 1961 that the “selected and guaranteed by CDC” appears on the label of Jacsi branded rhums and the “J&S Violet” quietly exits.

1961 Label – CDC mentioned

So who exactly were CDC? A bottler, certainly, though not a distillery, for these were indie / merchant bottlings, not estate ones. As noted, Jacsi rhums that have turned up for sale in the past few years, all have labels that refer to la Compagnie Dubonnet-Cinzano (CDC).  This is a firm which goes back to one Joseph Dubonnet, a Frenchman who created an aperitif modestly called Dubonnet in 1846 in response to a competition organised by the French Government to find a cordial which African legionnaires would drink and colonists could buy, that would disguise the bitter taste of the anti-malarial drug quinine (it therefore served the same purpose as the British gin and tonic in India). This was done at a time when fortified and flavoured wines and liqueurs – especially anises and absinthes – were very popular, so M. Dubonnet’s enterprise found its legs and grew into a large company in very short order.

Late 1960s label, still CDC referenced and at 44%

I could not ascertain for sure whether the Italian vermouth company Cinzano had a stake in Dubonnet or vice versa, but it strikes me as unlikely since they (Cinzano) remained a family enterprise until 1985 – and for now I will simply take the name as a coincidence, or that Dubonnet produced Cinzano under licence. CDC, then, dealt much with vermouths and such flavoured drinks, but like Byrrh, they were caught up in the decline of such spirits in the 1950s.  Their own diversification efforts and core sales were good enough to stave off the end, but by the 1970s the writing was on the wall, and they sold out to Pernod Ricard in 1976 – by then the family was ready to sell. Pernod and Ricard had just merged in 1975, and had started an aggressive expansion program, and were willing to buy out CDC to fill out their spirits portfolio, which had no vermouths of note. 

Post-1970s label for 40% version after Pernod Ricard acquisition. 40% ABV and Cusenier name.

By the 1970s, the brand name had been changed to Jacksie, and the “selected and guaranteed by CDC” moniker was retained on the label  for a while before being replaced by Cusenier, which was an Argentine spirits maker acquired at the same time by PC – that’s the last reference to the brand and the rhum that can be found. But in an interesting side note, both Dubonnet and Byrrh (now Pernod Absinthe) continue to be made in Thuir, where the facilities of Byrrh once were. Jacsi itself, however, has long since been discontinued and now exists only in these pages and the occasional auction when one goes on sale. For what it’s worth, I think they are amazingly good rums for the prices I’ve seen and the only reason they keep going for low prices is because nothing is known about them. Not any more.


 

May 262022
 

Distilleries that go off on their own tangent are always fun to watch in action. They blend a wry and deprecating sense of humour with a quizzical and questioning mien and add to that a curiosity about the rumiverse that leads to occasional messy road kill, sure…but equally often, to intriguing variations on old faithfuls that result in fascinating new products. Killik’s Jamaican rum experiments come to mind, and also Winding Road’s focus on their cane juice based rums4, like they were single handedly trying to do agricoles one better.

Moving on from the standard proofed rums from Australia upon which the focus has been directed over the last weeks, we begin to arrive at some of those that take the strength up a few notches, and when we bring together a higher proof with an agricole-style aged rum — as uncommon in Australia as almost everywhere else — it’s sure to be interesting. Such ersatz-agricoles rums are the bread and butter of the Winding Road Distilling Co in New South Wales (about 175km south of Brisbane), which is run by the husband and wife team of Mark and Camille Awad: they have two rums in their small portfolio (for the moment), both cane-juice based. The first, the Agricole Blanc was an unaged rum of this kind, one with which I was quite taken, and it’s the second one we’re looking at today.

It’s quite an eye-opener. Coastal Cane Pure Single Rum is rum with the source cane juice coming from a small mill in the Northern Rivers area (where WR are also located), and as far as I know is run through the same fermentation process as the blanc: three days in open vats using both commercial and wild yeasts, with the wash occasionally left to rest for longer (up to two weeks). Then the wash is passed — twice — through their 1250 litre pot still (called “Short Round”) and set to age in a single 200-litre American oak barrel with a Level 3 char, producing 340 bottles after 31 months. Bottling is then done at 46% in this instance: that, however, will change to suit each subsequent release based on how it samples coming out of the ageing process.

 

Mark Awad’s avowed intention is to produce a distillate that combines the clarity of agricole rhums with a touch of the Jamaican badassery we call hogo, as well as representing, as far as possible, the terroire of NSW…specifically Northern Rivers, where they are.  I can’t tell whether this is the rum that accomplishes that goal, but I can say it’s very good. The nose is lovely, starting with deep dark fruits (prunes and blackberries), opens up to lighter notes (bananas, oranges and pineapples) covered over with unsweetened yoghurt and feta cheese. There’s a nice low-level funkiness here that teases and dances around the aromas without the sort of aggressiveness that characterises the Jamaicans, combined with floral hints and – I swear this is true – smoke, wet ashes, and something that reminds me of the smell on your fingers left behind by cigarettes after smoking in very cold weather.

Photo provided courtesy of Winding Road Distilling Co. (c) Mark Awad

The barrel influence is clear on the palate – vanilla, some light caramel and toffee tastes are reminders that it’s not an unaged rum. But it’s also quite dry, not very sweet in spite of the lingering notes of lollipops and strawberry bubble gum, has flavours of brine and lemon-cured green Moroccan olives, and brings to mind something of a Speysider or Lowland whisky that’s been in a sherry cask for a bit.  It’s one of those rums that seems simple and quiet, yet rewards patience and if allowed to open up properly, really impresses. Even the finish has that initially-restrained but subtly complex vibe, providing long, winey closing notes together with very ripe blue grapes, soft apples, brine, and a touch of lemony cumin.

I’m really intrigued with what Winding Road have done here. With two separate rums they have provided taste profiles that are quite divergent, enough to seem as if they were made by different companies altogether. There are aspects of this aged rum that are more pleasing than the unaged version, while others fall somewhat behind: I’d suggest the nose and the finish is better here, but honestly, they are both quite good, just in different ways.

The constant tinkering and experimentation that marks out these small Australian distilleries — who strive to find both their niche and that point of distinction that will set them apart — clearly pays dividends. While I can’t tell you with assurance I tasted an individualistic terroire that would lead me straight to NSW (let alone Australia), neither did the Awads head into the outback at full throttle, going straight through the wall leaving only an outline of themselves behind.  What they have in fact accomplished is far better: they have created a rum that is thoroughly enjoyable, one that takes a well known style of rum, twists it around and bounces it up and down a bit…and ends up making the familiar new again. I can’t wait for Release #2.

(#911)(85/100) ⭐⭐⭐½


Other notes

  • The website specs refer to a single 200-litre barrel and the initial math seems wrong if 340 700-ml bottles were issued (since that works out to 238 litres with zero evaporation losses). However, that only computes if you assume the distillate went in and came out at the same strength. Mark confirmed: “The figures on our website are correct, even though at first glance they may seem a bit off.  We filled the barrel at 67.1% ABV and when it was decanted the rum came in at 65.1%.  We ended up with just short of 169 litres which we then adjusted down to 46% ABV.  This gave us a bit over 239 litres which resulted in 340 bottles, plus a little extra that went towards samples.”
  • As always, chapeau to Mr. and Mrs. Rum for their kind supply of the advent calendar.
Aug 152021
 

It was probably a good thing that I first tried this innocent looking white rum5 released by the UK independent bottler El Destilado (not to be confused with the restaurant of the same name in Oaxaca) without knowing much about it. It came in a smallish bottle, sporting a starkly simple label I didn’t initially peruse too closely, and since I was at a rumfest, and it had been handed to me by a rum chum, well, what else could it be, right?

It might have been a rum, but even at the supposedly standard strength of 43.15% ABV, the juice burst with flavours that instantly recalled indigenous unaged cane juice like clairin, or a supercharged grogue fresh of the still and sporting serious attitude.  It smelled, first of all, woody — resinous, musty, oily, lemony; it reeked of brine and olives, almonds, pine-sol air freshener and only at the back end, after taking some time to recover, were there a few shy hints of flowers and some rich, almost-gone fleshy fruits. That’s not much when you think about it, but I assure you, it made up in intensity what it lacked in complexity. 

Okay, so this was different, I thought and tasted it. It was solid and serious, completely dense with all sorts of interesting flavours: first off, very pine-y and smokey. More pine sol — did someone mix this with household disinfectant or something? This was followed by fresh damp sawdust of sawn lumber made into furniture right way and then polished with too much varnish, right in the sawmill (!!). Vegetable soup heavy on the salt, with generous doses of black pepper and garlic and cilantro…and more pine.  Barbeque sauce and smoky sweet spices, like hickory I guess. Darkly sweet but not precisely fruity – though there are some of those – more like the heavy pungency of rotting oranges on a midden heap somewhere hot and tropical, closed off by a long and smoky finish redolent of lemon pine scent, and spoiling fruits, and more olives.

This was intense.  Too raw and uncultured to be a serious top ender, white or otherwise — and I like white rums, as you know — but defiantly original and really quite unique.  I thought the pine notes were overbearing and spoiled the experience somewhat…other than that, a completely solid rum that was probably cane juice, and probably unaged, and a cousin to the French island agricoles.  Somewhere out there a bartender was loving this thing and blowing it kisses.

Which was correct, as confirmed by a more detailed look at that label. It was an unaged cane juice spirit called Aguardiente de Panela, came from Mexico, was akin to the Paranubes from Oaxaca and many others like it. I cautiously liked it – “appreciated” might be a better term; it was tasty, quite original, and felt like it took rum in whole new directions, though it took care not to call itself that. I can say with some assurance that you would be unlikely to have tried anything like it before and therein might lie both its attraction and downfall. But I suggest that if you can, try it. It might be problematic finding any, given the limited outturn of 160 bottles (and indeed, it was something of a one-off, see my notes below this review).

Labelling the thing as an aguardiente (again, see further down) gives it a pretty broad umbrella, though clearly it is a cane juice derivative. It might have been better to use “cane spirit” to make the sale since aguardientes are a very loose category and present a moving target depending on where one is. Be that as it may, it is has all the hallmarks of a local back-country moonshine (decently made in this instance, to be sure), sporting the sort of artisanal handmade small-batch quality that makes rum geeks salivate as they search the world for the next clairin or grogue.

When such micro-still quality is found, the production ethos behind it that makes it so attractive creates issues for their producers. The output tends to be small and not easily scaled up (assuming they even want to); there somewhat inconsistent quality from batch to batch, and some simply don’t hold up over time. Moreover, such aguardientes or charandas or agricoles or unaged spirits are usually not made for a discerning international rum audience, but for local and regional consumption, by and for people who don’t know (and don’t care) that there are certain markers of consistency and quality asked for by foreign audiences. It isn’t for such tourists that it’s made (a point Luca also thought long and hard about, before promoting the Haitian clairins back in 2014).

This aguardiente perfectly encapsulates that issue.  It is a unique and unusual, very distinctive small batch agricole-style cane juice rum in all the ways that matter.  It satisfies its local audience just fine. That it doesn’t fly as well past its own terroire may not be its problem, but ours. That said, you certainly won’t find me complaining about what it’s like, because I want me some more. And stronger, if I can get it.

(#843)(81/100)


Other Notes:

  • The origin of the cane juice spirit / aguardiente is one of those near-unknown family stills that dot the Mexican back country (the Paranubes was like that also), and made, as stated above, more for village consumption than export. Here, it came from a three-column still tended by Sr.  Delfino Cruz, which — if one can go by the label — is in the small village of San Pablo Ameyaltepec where he produces mostly mezcal. This tiny community of less than two hundred is in the state of Puebla, with the more famous state of Oaxaca on its southeast border: the El Destilado boys were sourcing mezcal from him.
  • Charlie McKay, one of the founders, told me: “We actually only got one batch of the Aguardiente de Panela and then weren’t able to get it again. The Aguardiente was sourced while Michael and Jason were tasting some of Delfino’s mezcal and they noticed a bunch of liquid in drums, asked about it and he sheepishly allowed them to taste it. It’s sort of a side product he was making but more for locals rather than as his pride and joy. Anyway the liquid was super tasty and the guys bought a bunch of it on the spot. I believe, but I’d have to double check, that it was distilled in the same still that he makes his mezcal in.  The panela aspect is the sugar he uses. Our current rum which is an Aguardiente de Caña is make from raw sugar cane juice, extracted straight from the plant and fermented. The panela is a preserved form of sugar that comes as set blocks […] usually from sort of conical shaped molds. It almost looks like a darker version of palm sugar that you’d get from an Asian grocer. Anyway this is rehydrated and fermented, then distilled which gives it a slightly different flavour profile to the more green Caña version. […] It was basically something Delfino wasn’t trying to sell us, but they boys saw it and had to taste it, then we got it, sold it all and now it’s gone.”
  •  The “Panela” in the title is named after panela, an unrefined sugar which is made by boiling and evaporating cane juice – it’s therefore something like India’s jaggery which we have come across before. Panela is commonly made around South America (especially Colombia) and it’s not a stretch to say aguardiente can be made from it, hence the name.
  • The rum was distilled in a three column still and apparently fermented in tanks made of local pine wood – which is where the pine notes must have carried over from. It is likely that wild yeast was used for the fermentation.
  • El Destilado, whose name is on the label, is a UK based indie bottler based on London, run by a trio of spirits enthusiasts — Michael Sager, Alex Wolpert and Charlie McKay; their tastes seem run more into agave spirits than rum per se since this was one of only two cane spirits they have released so far amidst a plethora of mezcals from Oaxaca. As a separate note, I like their minimalist design philosophy a lot.
  • Another rum released by El Destilado is an equally obscure “Overproof” Oaxacan Rum at 52.3% which Alex over at The Rum Barrel took a look at a few months back. 

A Brief Backgrounder on Mexican cane spirits and Agardientes

Having a large band of tropical climate and a vibrant sugar industry, it would be odd in the extreme if Mexico did not have rums in its alcoholic portfolio.  The truth is that their artisanal, indigenous rums are actually not well known: not just because of the overwhelming popularity and market footprint of mezcal and tequila, but because rum brands like Bacardi, Mocambo, Prohibido, Tarasco and other popular low-cost “decent-enough” sellers have the limelight. They tend to stick with the tried and true model of standard-proof light blends of middling age to saturate (primarily) their own and the American market. So the backcountry small-batch rums of long-standing production — which in these days of full proof and indigenous tradition are sometimes overlooked — tend to have a hard time of it.

Leaving aside big brands and other alcoholic categories, however, there have always been many local cane distillates in Mexico, less exalted, less well known, often sniffed at. Some are as specific as charanda, others as wide ranging as aguardiente.  The subject of today’s review is one of the latter, and if for purists it does not fall into our definitions of rum, I argue that if it’s a sugar cane distillate, it should be counted in “our” category, it needs a home and I’m perfectly happy to give it one.

Aguardientes – the word is a very broad catchall, akin to the generic English word “spirits,” translating loosely as fiery/burning water – are strong distilled alcoholic beverages, made from a variety of sources depending on the country or local tradition: macerated fruits (oranges, grapes, bananas, etc), grains (millet, barley, rice, beets, cassava, potatoes, tubers), or the classic sugar cane versions. They can be regulated under that name, and several have protected designations of origin. 

Aguardiente as made in Mexico has a very supple definition, depending on where one is in that country and what the source material is. In some places it is a distilled cane spirit, in others it can be made from agave. It can be proofed down to 35%, or be stronger. It can be added to with spices, additives, you name it…or not. It’s either a poor man’s drink or a connoisseur’s delight, an indigenous low-quality moonshine or the next wave of craft spirit-making to enthuse young hipsters looking for The Next Big Thing. 

Globally, for the purpose of those who primary spirit is rum, aguardientes are and should be limited to those which derive from cane juice only, and indeed many such spirits are properly labelled as aguardiente de cana, or some such titular linguistic variation (in Mexico this is particularly important because of the move to call agave spirts like mezcal aguardiente de agave and create a separation within the term). Unsurprisingly in a category this broad, clairins, grogues, guaros, puntas, charandas, even cachaças, are lumped into it, sometimes incorrectly – it’s a term which requires qualifying words to nail down precisely. But for the moment and this review, consider it a cane-juice-based, small-batch, local (even traditional) alcoholic beverage, and judge it on that basis.

Sources:

I have drawn on general background reading, personal experiences, wikipedia and the Rumcast interview with Francisco Terraza (timestamp 00:30:01) for some of the information on aguardientes generally and Mexico specifically


Addendum

After posting the link to this review on Reddit’s /r/rumserious (full disclosure – I am the moderator of that sub), City Barman made a comment that same evening which I felt was both enlightening and well written, and he kindly gave me permission to quote it here as an adjunct to the main review:

“Back in 2003, we went with a friend to visit his family in Oaxaca. We enjoyed an almost three week bacchanal, sampling as many of the local spirits as we could get our hands on. Tequila, mezcal and aguardiente de caña ran through our blood. The only real value of 90% of what we drank was its ability to get one drunk, on the way cheap. A far majority of it was tolerable to OK, from a taste standpoint, at least to my arrogant Western palate. 10%, however, was special, unique, sometimes divine, and as I found out later, often fleeting.

It’s a very different way of life, a very different culture that allows these incredibly small producers to exist. There is a very fine line separating them between “back-wood moonshiners” and “small batch artisans”. From month to month, a single distiller may find itself on different sides of said line. When one depends on naturally grown, fresh greens and wild, airborne yeast for the process, Mother Nature often overrides human intention. Replacing these things with more standardized, industrial methods would change the end product.

The process, by its very definition, is unpredictable and inefficient. It’s what makes the spirits cheap and “easy” to produce and also affordable to the masses. It’s also what typically creates the magic, when it happens, often entirely by accident. Unpredictable and inefficient are two qualities that ensure the likes of Diageo and Rémy Cointreau will go nowhere near the “category”, hence destroying it. The likes of Signor Gargano may find an audience for these unpredictable, small batches of joy. There may also be other producers, besides Señor Carrera, whose processes create a more consistent, predictable product.

Perhaps it’s perfectly fine and right that these spirits stay with their terroir. They represent the art in spirit making. Art that is intended for consumption, like live music and theater, is ephemeral and not entirely replicable. They also tend to be the ones that come closest to transporting their imbibers to Nirvana. Perhaps it’s good impetus to get us to escape our back yards, travel, and learn something about other human beings; their culture; their fears, hopes and dreams; their favorite drink.”


 

Jul 122021
 

With all the publicity and attendant pictures, conversations, comments, posts and other media razzamatazz attendant on the big agricole makers of the French Caribbean islands, we sometimes overlook the smaller rhum makers there. Like their more famous siblings, they have also been around for decades and centuries and although they remain not so well known, not so warmly endorsed and not so widely trumpeted, they quietly chug along year in and year out, and make their own juice…maybe unheralded and unsung, but a boss drink by any standard.

One of these places is Distillerie Poisson-Père Labat on Guadeloupe’s southern island of Marie Galante, named after the 17th century Dominican friar who modernized sugar making technology in the French islands (he was the proprietor of the Domaine de Fonds-Saint-Jacques on Martinique and owned slaves there, which leads to a complex and problematic legacy).  The small distillery is on the extreme west of Marie Galante, balancing off Bellevue in the east and Bielle and Capovilla in the centre, and I’m going to review four of their lesser known rhums over the next week or so.

Suffice to say, Labat has been in operation since 1916 as a distillery making rhum agricole (and as a sugar estate before that, since the 1860s – it supplied a local factory nearby) and continues to distill its cane juice on a copper column still brought in from Barbados in 1934.  Their rhums range from white (Labat 59º, 55º, 50º and 40º and a monster of 70.7º) to “Ambre” and “Boise” lightly aged from 6-18 months, and older versions aged 2, 3 and 8 years, and the top end millesimes and fancy pants editions aged more than ten.

The three year old reviewed first does not, then, provide any mysteries: it straddles the divide between the young ambre and boise rhums, and those of the more upscale aged expressions without any sort of attempt at exceptionalism, like its 2 YO cousin the L’Or. At 42% ABV it is less a Ti-Punch ingredient than something for tourists and those who like a young rums without fireworks to gently juice up a cocktail or something. 

(c) Poisson-Pere Labat (Publicity photo) New Version 45% ABV

Yet there’s more going on here than immediately seems to be the case with a strength that low.  It’s got a nose that is soft and herbaceous, redolent of acetones, varnish and more than a touch of turpentine and sugar water. It has the crispness of freshly aired laundry snapping on the line in the breeze of a hot summer day, tart white fruits (pears and guavas), bubble gum, plus the quick snap of lemon zest, and perhaps some crushed nuts. That’s really a lot of nose for a rhum so relatively anemic. I’ve made grumpy comments about standard strength wispiness before, but there’s little to find fault with here – it’s simply a delightful rumlet to smell.

Admittedly, the palate doesn’t quite drop the ball, though there is some drop-off in intensity now. It is a light and quiet and soft rhum, warm and delicately tasty, never losing its clarity or clean taste.  This is all about precise watery fruits – watermelon, papaya, pears dripping juice, mingled niely with the tartness of a ripe soursop. There’s a touch of soda pop like Sprite and Fanta, sugar water, acetones, even the hint of some brininess (this stays very much in the background), before it all fades out into a very clear finish that’s mostly like Mike’s Hard Lemonade with some watermelon thrown in. It’s actually quite impressive.

It’s possible that this 3 YO is no longer made, since it doesn’t appear on the Labat website — not an infallible indicator, since several other rhums they make aren’t there either — and because it has almost completely disappeared from the online literature and conversation (I’ve sent a message to inquire). What I see is mostly about the 8 YO, the soleil, the 55º and the 70.7. That’s okay, those are good too, it’s just surprising to see something as well made as this almost-midrange rhum given such short shrift.

Never mind.  If you find it, it may be pricey, as all agricoles are, relative to a molasses based rum of equal age.  But I argue it’s well made, it’s tasty and for sure it’ll wake up the drink, a cocktail, a party (and maybe even you) at the same time. Plus, it can be had by itself – almost – and it won’t entirely disappoint taken neat. Not a top-tier rhum, it represents its own level quite nicely indeed and remains a rhum that does quite a bit more than you think it does. Like my wife, it doesn’t nag or jab or needle, only soothes and welcomes…and in rhum terms, that quality might well be priceless.

(#836)(83/100)


Other notes

  • There are two versions of the 3 YO; the discontinued 42% ABV described here, and the current 45% ABV version. The switchover happened around 2018, as far as I know.
  • A biography of the company is available, too long to be ncluded here
Apr 112021
 

After a decade of observing the (mostly Europe-based) independent bottlers, I think it can be said with some assurance that they tend to stick with The Tried and True in their first years. In other words, they source and release rums from the canonical distilleries in the familiar countries – Guyana, Barbados, St. Lucia, or Jamaica, with occasional fliers from Belize, Cuba, Fiji, Australia or Trinidad being seen as second order efforts.

When it comes to distinguishing themselves from the herd, few show much real imagination.  Oh, for sure the Compagnie des Indes releases private blends like the Boulet de Canon and Dominador (and released a very fine Indonesian arrack several years ago); Rom Deluxe goes to the max with its massively proofed Jamaican DOK, L’Esprit does some amazing white rums, and several indies find a way to get rums aged for nearly three decades into their bottles – I merely submit this is more and better of the same. Truly new products that showcase something different are actually in rather short supply.

When it comes to doing something original, then, the Boutique-y Rum Company – a division of Atom Brands in the UK, who also run the Masters of Malt website – is one to keep an eye on. Not only are they releasing rums from the “standard” countries, but they seem to really try to go someplace new – consider their Issan rum, the Labourdonnais, the O Reizinho or the Colombian Casa Santana. Those are rums from niche distilleries many have never even heard of before, and to add spice to the mix, there is of course the cool label design done by Jim’ll Paint It which are bright, clever, funny and chock full of little easter eggs for the knowledgeable.

Which leads us to this one. The Engenhos do Norte distillery is located in Madeira, an island considered part of Portugal (even though geographically it’s closer to Africa) and one of the few places outside the French islands that can use the term agricole legally. The rum is derived from cane run through a crusher powered by a steam engine (that’s what the label shows), fermented for about 4-5 days, passed through a columnar barbet still and then left to age in French oak barrels.  So although it doesn’t say so, it’s an aged rhum agricole. 1395 bottles were released, at a firm but not over-strong 48.8%, and the last I checked it was still selling for around forty quid which I think is a pretty good deal

Tasting notes. The nose is nice.  At under 50% not too much sharpness, just a good solid heat, redolent of soda, fanta, coca cola and strawberries.  There’s a trace of coffee and rye bread, and also a nice fruity background of apples, green grapes, yellow mangoes and kiwi fruit.  It develops well and no fault can found with the balance among these disparate elements.

I also like the way it tastes. It’s initially dry and peppery, but also crisp, tasting of marshmallows, and tart white fruits like guavas, Thai mangoes, unripe pears, soursop, papaya, watermelon and pineapple. There’s a nice thread of lemon underneath it all, cumin, vanilla, and a nice touch of brine and olives.  This all leads to a conclusion that is short and easy, redolent mostly of sweet watery fruit with a last musky brine taste, and some more lemon zest. 

In a peculiar way, it reminds me less of a French Island agricole than of a grogue from Cabo Verde.  There’s a sort of easy crispness to the experience, with the herbal notes evident but not as strong and clear and focused as a Martinique rhum is.  For centuries Madeirans drank their rhums unaged and white — of late they have begun to try and develop an aged rum industry and expand beyond the local market which thus far has consumed everything the small distilleries produce.  The development of real blending and ageing skill is still some years in the future, and thus far it’s only the small IBs like Boutique-y that have brought their rums to our attention. But I think that we should keep an eye out for the rhums from Madeira, all of them.  Based on the few I’ve tried, these guys know what they’re doing, know how to make a good rhum, and will be going places in the years to come.

(#812)(84/100)


Other notes

  • For centuries, aside from their famed fortified wines, white rum was all Madeira was known for, and just about all of it was made from small family-owned sugar cane plots, consumed locally as ponchos, and as often considered to be moonshine as a legitimate product. Because of the small size of the island a landed aristocracy based on the system of large plantations never took off there. 6-8 years ago, the Portuguese government started to incentivize the production of aged rum on Madeira.  Several producers started laying down barrels to age, one of which was Engenhos do Norte – however the lack of an export market (for now) allowed Boutique-y to buy a few barrels and release them
  • Engenhos do Norte also produces the well regarded Rum North series of rums, as well as the 970 and 980 brands.
  • The label is somewhat self explanatory: it shows the premises of the distillery, the steam driven crusher and the barbet column still. The polar bears are an in-joke: sugar cultivation took off in Madeira in the 15th and 16th century and was called ouro branco – white gold. It’s long been a sly pun that when mumbled over the roar of the machinery, the phrase is heard as ursa branco, or white bear. On the other hand, some say that Madeirans are huge hulking bear like men who hand harvest ten acres of cane before breakfast and fetch it out one-handed to the factory and this is a way of honouring their physical prowess. I don’t know which is true, but I like both stories.
Mar 072018
 

#494

The Avuá brand of cachaça has a slightly different pedigree from independents in Europe who buy from brokers, and is closer to that of small new rum companies who buy selected stock direct from distilleries (e.g. Whisper, Toucan, and Real McCoy, for example).  Two New Yorkers – one a former brand manager for Red Bull, Pete Nevenglosky, the other a businessman and lawyer, Nate Whitehouse – developed a liking for the spirit and sensed (or thought they could exploit) a rising appreciation for craft spirits in the US – rum generally, cachaça specifically.  After some searching and sampling around, they settled on Fazenda da Quinta Agronegócios, a distillery just outside Rio dating back to 1923 which produces the trio of the da Quinta cachaças — an Amburana-aged, an oak-aged and a white. Starting with the Aburana and the white, these were rebranded for sale in the US as Avuá Amburana and Avuá Prata but I have not been able to establish anything particularly original about them that would set them apart from the da Quinta line

Never mind. Quite aside from these biographical details, I’m always on the lookout for interesting white rums, and so made it a point to check out the Prata just to see how well it fared.  Which was, for a 42% rested-but-not-aged pot still rum, not shabby at all, if not quite as feral or in-your-face as some of the French island blancs, or, for that matter, the clairins.  In fact, nosing it, the Prata presented as a rather genteel variation of such more elemental whites – akin to Cabo Verde grogues, really – and for that reason may actually be preferred by people who are put off excessive expressions of crazy and are more middle of the road.  It was redolent of sugar cane juice freshly pressed, oily, briny and with some olive action in the background, but also herbal notes of dill and a little sage, some faint rubber hints, and subtle acetone and florals rounding out the profile.  

The palate was not overly aggressive – at that strength it would have been surprising if it had been – and while quite dry, it reminded me somewhat of the unaged column still clairins, just gentler.  It was warm, sweet, and almost delicate, and also contained some of Neisson’s tequila and briny notes. Sugar water (and that’s white sugar, by the way), more dill, sage, rosemary and a little cinnamon, but what distinguished it after a few minutes was an unique (for cachacas) taste of musty earth and wet tropical vegetation that bordered on the funkiness of a Jamaican without ever actually being so.  The mouthfeel was rather light, warm and relatively smooth, so certainly the initial cuts and the resting period had their impact. As for the finish, nothing original there – just warm, aromatic sweet spices, and a vague mustiness that was far from unpleasant and made the rum stand out in its own way.

As a white rum the Prata cachaça carves out some interesting territory for itself: it’s not so crude and jagged as to be off-putting to the greater public; its tastes are pleasant, yet distinct enough not to be confused with other whites; and overall, one weakness (much like the Toucan No. 4) is that for the complexity that it does exhibit, it could easily be stronger and lose no adherents.  One is left with rather more titillating sensations and vague sensory memories than an explicit and clear-cut profile, and it showcases emergent potential rather than a solid current achievement. It’s interesting to note that the company is now also producing a Still Strength version (45%) to maybe address precisely this issue, and if they are doing that, we should be keeping an eye out for what else they’re doing in the next few years.  Because if they ever have the bolas to issue this white rum’s same profile at 50% or greater, I’d probably grin, take a deep breath, and dive right in.

(82/100)

Mar 042018
 

#493

The other day I read that there are supposedly forty thousand cachaça producers in Brazil ¹ — if that statistic is actually true, then most are probably from small ops like the 500+ or so in Haiti – backyard moonshineries, rather than medium to large commercial operations. But there is no doubting that they represent a significant slice of the global volume of cane-derived spirits and it’s too bad that so few reviews of them exist (perhaps the lack of exports is to blame – most is drunk in-country; or maybe we need some Brazilian spirits bloggers).

A major characteristic of cachaças, when aged, is the resting in barrels made of local hardwoods. That peculiarity of local ageing is, to me, rather crucial when it comes to distinguishing an aged cachaca from any other rum. It’s what makes aged cachaças unique — most of us are so used to our hooch being decanted from ex-bourbon barrels, that to address a Brazilian rum for the first time can come over as a startling experience (note – I am using the term rum and cachaça interchangeably).

Take for example the Cachaça Avuá Amburana, made by Fazenda da Quinta, a small 3rd generation outfit founded in 1923, located just outside Rio de Janeiro. Their cachaça is made from two types of sugar cane, has a 24 hours fermentation period, and is pot still distilled.  As the name implies, it is aged in barrels made of amburana wood (which supposedly imparts an intense colour and flavours of sweetish vanilla) for up to two years and is bottled at 40%.

Does the amburana make for a uniquely different taste profile?  Yes and no.  It certainly presented aspects that were similar to young agricoles – fresh and crisp aromas of watery pears, sugar cane sap, swank and watermelon just to start with, clear without real sharpness.  It’s after opening up for a few minutes that it shows its antecedents more clearly, because other smells, somewhat more unusual, begin to emerge – cinnamon, nutmeg, bitter chocolate, sawn lumber, wet sawdust, freshly baked dark bread.  Not your standard fare by any means.  

The palate was quite firm for a 40% rum, stopping just short of sharp and marrying complexity with a variety of flavours in decent balance with each other. It had both red wine and muskier whisky notes, and bags of the aforementioned spices – cinnamon and nutmeg. Vanilla, ginger, sugar water, gherkins, cucumbers, a sharp cheddar, sawdust…and also a weird line of sweet bubble gum.  And, of course, some herbal grassiness – but overall the defining taste was mostly the cinnamon and swank with that slight bitter background.  This continued smoothly into a longish finish that again brought out the bubble gum, some Sprite (or 7-Up, take your pick), faint citrus, more cinnamon and vanilla, and a bit of sugar cane sap. A little dry, overall, but pleasingly complex and tasty for all that. I just wish it had been bumped up in proof a few notches – at ~45% it might just be amazing.

Tasting the Avuá Amburana blind, without some experience or comparators around, you’d be hard pressed to identify the country of origin (though the slight bitterness, woodsy taste and cinnamon background would likely give it away), and might even confuse it with an agricole – probably to the displeasure of any Brazilian. Be that as it may, I quite liked it, and since its introduction in 2013 it’s made a quiet splash in North America, as well as winning awards in 2015 (Berlin Rumfest) and 2016 (Madrid Congreso del Ron).

Brazilians involved in the production of cachaças are at pains to distinguish them from agricoles, but any casual rum aficionado would have some difficulty following the logic – after all, both derive from cane juice, distilled on either pot or column stills, the cane juice has a short fermentation time and is processed soon after harvesting.  Regulations are specific to each region: for example, a cachaça can only be called so if it derives from Brazil and at least 50% of the blend is aged for a minimum of one year, and for me that’s a naming and production convention and not a serious departure from agricoles (to use another example, calling only a rum made in Guyana a “Demerara” does not make it any less of a rum).  Also, as briefly noted above and more applicable to Brazil, a cachaça can (but does not have to) be aged in local woods like jequabita, amburana, carvalho etc, and not the more “traditional” oak barrels like ex-bourbon, ex-cognac, limousin oak, and so on – however, since the type of wood of the ageing barrel is not a disqualifier for any rum or ron or rhum anywhere in the world (except perhaps Cuba), this again seems more a local peculiarity, not a fundamental difference between the two types of rum.

So in other words, given the cane juice origin, then either cachaça is a Brazilian agricole, or agricoles are French cachaças.  To me such distinctions are geographical, not fundamental. Irrespective of the pride that the producing countries bring to their indigenous rums, production philosophies and heritage, both have interesting products that are cool to drink and make killer cocktails. That the French island rhums currently get more good press than cachaças do is no reason to ignore the latter – taken with their uniqueness and taste and wide applicabilty, something like the Avuá Amburana is good to experience if you want to go a little off the beaten track without heading into the jungle altogether.  It’s a pretty nifty cachaça that’s well worth checking out.

(84/100)


Other notes

  • ¹ Messias Soares Cavalcante, A verdadeira história da cachaça. São Paulo 2011 page 608
  • Uncoloured, unfiltered.  Small batch production.  Each bottle is numbered
  • Ralfy gave the Avua an in-depth look on his video in May 2017.
  • Matt Pietrek, the Cocktail Wonk, used this rum to provide an introduction to cachaças, back in 2015. It’s also got some good historical notes on the founders.
Aug 202017
 

Rumaniacs Review #052 | 0452

None of the ‘Maniacs seem to have written anything on how old this things is, which is surprising given its price tag (about €170 or so), but both WhiskyAuction and Reference-Rhum say’s it’s a ten year old; the label (below) says its eleven so we’ll go with the older one.  Another odd thing is the strength – my sample said 45%, and various online shops quote it as being variously 45.4%, 46.2% or 42.7% – so after some digging around it seems that 2004 was a particularly good year and several single barrel issues were made, so pay attention to which one you’re getting.  Mine was evidently the 45.4% iteration made for LMDW in Paris and I accept the labelling on my sample was a misprint.

There’s already been enough written in these pages and others about Neisson so let’s move on without further ado because my sample is evaporating and I don’t want to waste any.

Colour – orange gold

Strength – 45.4%

Nose – Deep and controlled without sharpness, very tasty; pears, papaya, green apples; develops gradually with herbs and a sort of vegetable soup with just a hint of soy.  In the background there’s some oak and aromatic pipe tobacco.

Palate – A fragrant bowl of hot soup, really quite amazing. Some floral notes, some fruitiness of tart apples and a potpourri room freshener, far from unpleasant.  Tart apples, fleshy fruits, lemon zest, maggi cubes, brine and olives, more smoke, chocolate, ginger…how the rhum navigates its way among all these flavours, where an excess of any one could sink the whole thing, is really quite extraordinary.

Finish – Very pleasant, medium long, just north of light.  Floral and fruity, guavas and pears mostly, plus some oakiness held way back.  Here sweetness and vanilla come forward which isn’t entirely to my liking…but overall it closes off really well.

Thoughts – A really impressive agricole which demonstrates again why Neisson is one of the better rhum producers from Martinique.  There’s just so much going on here that it demands some patience and leisurely sipping to appreciate fully.  Mixing this into a cocktail might be a punishable offense in some countries.

(85/100)

Other Rumaniacs reviews of the Neisson 2004 can be found on the website.

 

Photo courtesy of Gaetan Dumoilin

Aug 132017
 

Rumaniacs Review #051 | 0451

Today we amble on over to Martinique, where Neisson is to be found: I have four of these fascinating AOC rhums to play with, and here’s the first  of them to sate the intangible palate and add to the historical record.

Neisson is, in my own opinion, one of the most singular makers of agricole rhum on Martinique, and I’ve used words like “fascinating”, “unusual” and “distinctive” to describe their remarkable products…there’s always something slightly off kilter in them, some cheerful, almost whimsical, sort of “essayons de cette façon,” or “leh we try dis” approach.  I’m not entirely convinced this makes them world beaters in every instance and iteration…but you’ll always know one when you try it, and perhaps that’s the aim all along.

Colour – Orange-Gold

Strength – 45%

Nose – Yoghurt and sour cream, sharp apple cider, fruit, and buttered green peas (I could not make this up if I tried).  It’s a nice nose, however, with just a tinge of olives in brine, some vanilla, marmalade, and bitter coffee.  How this all comes together is a mystery, but it does work…in its own way.

Palate – Winey, just a bit thin, quite warm.  Where’s the grassy and herbal stuff agricoles are supposed to have?  Let it wait, add a touch of water, and there it is: sugar cane sap, light vanilla and lemon ice cream, and is that some wasabi lurking in the background?  Sure it is.  Sour cream, some red grapes, red guavas wrap up the show.  Definitely not a standard agricole, so I’m going to add “intriguing” to the vocabulary as well.

Finish – Medium short, less impressive. Green grass, brine, vanilla, herbs, some oakiness (not much) and the musky brininess comes back to say a flashing goodbye.

Thoughts – Takes some getting used to.  As a personal thing, too many tequila-like notes don’t enthuse me, but once this meanders off the gradually unfolding of the rhum is remarkable, so apply some patience in assessing it as a sipping spirit.

(82/100)

Other Rumaniacs reviews of this rhum can be found in the website

Mar 032015
 

D3S_9074

A unique fifteen year old agricole that lacks something of the deep dark depth of the Damoiseau 1980 I so liked, but is a great and tasty example of the style nevertheless…as long as your tastes run that way.

As adolescents, among our most fervent wishes was to have coitus without interruptus the way a hobbit has breakfast: whenever possible, preferably all the time, twice daily if we could manage it (well, what teenager hasn’t?)  But as the years wound on, some reality entered that little fantasy: the truth is that unlimited anything gets boring after a while. One does not wish to eat manna from heaven every single day, do the same job day in and day out,  indulge in neverending bedroom calisthenics…or drink the same kind of rum all the time.

I relate this (possibly apocryphal) story to link to another conversation a fellow reviewer and I had not too long ago: that agricoles just weren’t his thing, and remain an acquired taste enveloped in a certain subtle snobbery for those who preferred them.  I understand this perspective, since agricoles as a whole are quite different from molasses based rums that reek of caramel, licorice, fruits, toffee and what have you.  And while I don’t care for the term “acquired taste” – this is where the imputed elitism has its source – the fact is that the gent was right: tastes do evolve: rums which are current favourites may lose their place in the sun, to be replaced by others you would have never dreamed of touching when you were just starting out.  Rhums are seen by their adherents to possess remarkable quality in their own right, no matter how much the taste profile bends away at right angles from what others have come to accept as more common (or better).

Anyway, remembering the  wonderful experience I had with the Damoiseau 1980, when I saw a bottle of the JM 1995 Rhum Tres Vieux 15 year old (which nowadays retails in the €200 range), I dived right in.  And believe me, when I say it’s different, those of you who prefer more traditional fare can take that as the absolute truth. It’s not for everyone necessarily, but for those whose palates bend in that direction, it’s quite a drink.

As is proper for a top-of-the-line aged product, the green bottle, sealed with wax and possessing a cool leather embossed label came in a fine wooden box that showcased its antecedents, its AOC designation – which means it adhered to stringent manufacturing guidelines such as how soon after reaping the source cane had to be distilled, additions, filtration, etc – and its age.  Now strictly speaking, this is a millésime, but it is noted as being a très vieux (very old)…it could just as easily be termed an XO, but I’m not a purist on the matter and will let it pass with just that comment.

The single-column copper-still rhum was a honey gold colour with coppery hints, and gave promise of a medium-light body, which the nose certainly confirmed. It gave forth immediate scents of freshly mown grass and crushed sugar cane, slightly sweet…and quite dry, though not enough to wrinkle the nose.  There were notes of toffee, salty peanut brittle, bon-bons, even a slightly sweetish bubble-gum background which balanced off the brininess. The 44.8% strength was just about right, I think, otherwise we might have really been struck with a dry desert wind on this one.

Still, I liked it, and as the taste developed, saw no real reason to change my opinion.  The palate was smooth and warm, where all the harmonies of the nose developed to a fuller expression – flowers, rain-wet grass, sugar cane rind stripped with the teeth, a flirt of tangerine rind, and biscuits with dry cheese — a liquid warm croissant with a dab of rich, freshly churned butter — all underlain with a sweetish vanilla background, and almost no oak tannins at all.  None of the individual components predominated over any other – the balance was really quite something. What also surprised me was the faint anise taste that revealed itself after a few minutes and melded well into the overall whole.  The finish was short to medium and reminded me a lot of the Clemente XO: both had that closing aroma of smouldering cane fields and vanillas that to this day evoke so many memories.

Situated in the north of Martinique in Bellevue, J.M. began life with Pére Labat, who was credited with commercializing and proliferating the sugar industry in the French West Indies during the 18th century.   He operated a sugar refinery at his property on the Roche Rover, and sold the estate to Antoine Leroux-Préville in 1790 – it was then renamed Habitation Fonds-Préville.  In 1845, his daughters sold the property again, this time to a merchant from Saint-Pierre names Jean-Marie Martin.  With the decline in sugar production but with the concomitant rise in sales of distilled spirits, Jean-Marie recognized an opportunity, and built a small distillery on the estate, and switched the focus away from sugar and towards rum, which he aged in oak barrels branded with his initials “JM”.  In 1914 Gustave Crassous de Médeuil bought the plantation from his brother Ernest (I was unable to establish whether Ernest was a descendant or relative of Jean-Marie), and merged it with his already existing estate of Maison Bellevue.  The resulting company has been family owned, and making rhum, ever since and is among the last of the independent single domaine plantations on Martinique.

If I had fault to find at all in the rhum, it was its aridity, which subtly spoiled (for me) the smoothness of the overall experience, and is another reason I appreciated its relatively lower proof.  Though my sample set of agricoles is too small to make the claim with assurance, it may also speak to my palate being adulterated by rums that have added inclusions (like sugar) to smoothen out such a profile, a practice eschewed by AOC agricoles. Still, summing up, this is a rhum I’ll have to come back to, in the years to come, and will probably rise in my estimation much as the Clemente did. The J.M. 1995 is the kind of rum I’ve been pestered about for ages. People couldn’t quite describe it, but they said I had to sample it, and review it. I just had to.

Well, I did. They were right. It’s quite a lovely drinking experience

(#205. 86/100)


Opinion

Many French West Indian distilleries adhere to a certain puritan strain of rhum production (whether or not they apply for AOC rating).  They use cane juice, don’t add anything to their rhums to either colour them or adulterate them, often issue them at cask strength, and sniffily refer to molasses based rums with the somewhat disdainful moniker of “industrials”.  They may have a point – if there had ever been a pure ethos of rum making, shorn of all the modern and technical innovations, surely it is the agricoles which represent its continuance in modern times. They are a miniscule part of the rum world by volume of sales, yet they hang in there, producing these uniquely tasting, offbeat rums, seen by their tasting champions as exemplars of the craft the way it is, and was, meant to be.

I don’t really agree with that concept 100%, since it is in the nature of mankind to move forward and evolve…and to stick with “the way things were” forever strikes me as unreasoning, almost fanatical, adherence to a single tradition or ideology.  But there’s no doubt that JM, with rhums like this one, are probably on to something, and to tamper with the philosophy of how it’s made would be to discard a link with rum’s past, lose the variety that makes rum great, and leave us poorer for it.

So while not all aspects of the JM 1995 find favour with me (all apologies to the cognoscenti who feel the opposite is true), I acknowledge its distinctiveness and remarkable profile — and if I don’t entirely fall under its beguiling spell, I don’t hate it either, and maybe it’s all just a case of me still acquiring the taste.