
If you believe the marketing blah (which I don’t) then here we have a nice little white rum made by a small craft company, located in the Yucatan peninsula town of Merida, in Mexico. The premises are built on the remains of an old sugar making hacienda and thirty employees labour diligently to hand prepare every bottle. They probably sing as they do so. I dab a single tear from my eye at such tradition-respecting, old-school rum making. It warms the cockles of my pickled and cynical old heart, truly.
And, the rum is quite nice for what it is – 40%, charcoal filtered, a wannabe Bacardi Superior, perhaps. It smells just dandy too, starting off nice and dry, with brine and some red olives. It opens up to aromas if sugar water, fleshy, very ripe white fruits, some citrus, and perhaps a date or two. Mostly though, you get a sense of sweet, vanilla, citrus and light salt.
It may be traditionally inoffensive to smell, but it did have a surprise or two on the palate, which was to its credit. I was resigned to just another white mixer’s delight which was willing to stay on board with the program and not rock the boat, and then…papaya dusted with paprika and pimento? Huh? I laughed with surprise (doesn’t happen often, you can be sure), and gave points for originality on the spot. It was quite interesting to taste further, too – hot vegetable soup, dill, maggi cubes, a nice salt and sweet soya rush, with some background molasses, heavy vanilla and ice cream, leading to a surprisingly long finish for something at 40%. The salt beat a hasty retreat, leaving just the creamy sweet vanilla ice cream flavoured with a touch of herbs and dry, musty spices.
So…not bad, which leaves the final opinion somewhat conflicted. The overall profile was interesting and I liked its too-quickly-gone flashes of masochism, and so that must be acknowledged. Is it good enough to take on some of the more claw- and fang-equipped heavy hitters of the white rum world I’ve looked at before? No, not at all. But it’s nice, it’s generally inoffensive and has a few interesting points to its assembly. So as a cheap white mixer, perfectly okay, so long as that’s all you’re after.
(#747)(78/100)
Opinion / Company background
At first sight it’s easy to assume that we know so little about Ron Caribe or the self-styled little artisanal company that makes it it, because of our resolute concentration on the West Indies, to say nothing of the lessening of interest in lighter rum styles. Easy as pie to have an average so-so product from a small outfit fall off our collective consciousness, and let’s face it, Mexico does not loom large in the pantheon of Rumistas Mundial Inc.
Except that the more I looked into this the less I actually knew. Consider. The website named on the bottle (roncasrbemx.com) has been let lapse. Okay – that happens. But the website of the home company, Casa D’Aristi (which has apparently been in operation since 1935 and which makes mostly liqueurs) makes no mention of rums at all, and yet there are supposedly three in the portfolio – this silver, and a 5YO and 8YO. The address on the website leads to an intersection of roads where no such business exists and the map point coordinate is a stretch of road with no Hacienda on it. A google search on the yellow brick building in the company website leads to a pair of travelocity reviews that make no mention of a distillery (just of a rum tasting), and the company site again. Dig deeper and we find out that Casa D’Aristi is a new “umbrella brand” that incorporates the brands of another company called Grupo Aamsa which seems to be a retailer and agent of some kind, in the business of making and distributing all sorts of spirits, including beer, wine, vodka and rum, and can only be traced to a store elsewhere in the city of Merida in Yucatan.
Sorry, but at this point I lost all patience and interest. No commercial product should be this hard to track down and all it leaves me with is a sense of disillusionment – it’s so much like the 3rd party assembly of a Ron Carlos line that it hardly seems worth the bother.
So I’m just going to tell you what little else I know about the rum. I assume it’s column-still distillate trucked in from somewhere else (because of it was anything else that would have been trumpeted to high heaven as evidence of its “craft” and “small batch” street cred). According to one website it’s aged — “rested” might be a better word — six months in neutral oak barrels (I must assume this means they are completely used up third- or fourth-fill ex-bourbon barrels with nothing more than a weak word to add), and then charcoal filtered to make it even more flavourless than before. And DrunkenTiki, which probably had the most detail of any website I looked at, suggested it was made with vanilla.
It’s part of any review to tell you all this in case it impacts your decision-to-purchase and your judgement of the rum and so you need to know the nonsense that any casual search will turn up. Personally I believe the ethos and philosophy – and professional pride – of any producer is usually demonstrated right there on the label and supplementary materials for the aficionado, and there’s little to be impressed with on that score with this outfit. You can drink the Ron Caribe and like it, of course – as I’ve noted above, it has some good points to it — but knowing anything about it, now that’s a non-starter, which to me makes it a non-buyer.

So let’s spare some time to look at this rather unique white rum released by Habitation Velier, one whose brown bottle is bolted to a near-dyslexia-inducing name only a rum geek or still-maker could possibly love. And let me tell you, unaged or not, it really is a monster truck of tastes and flavours and issued at precisely the right strength for what it attempts to do.
Evaluating a rum like this requires some thinking, because there are both familiar and odd elements to the entire experience. It reminds me of 
My inference is therefore that Dry Cane was a financing vehicle or shell company or wholly owned subsidiary set up for a short time to limit the exposure of the parent company (or Kinloch), as it dabbled in being an independent bottler — and just as quickly retreated, for no further products were ever made so far as I can tell. But since S&S also acquired a Gibraltar drinks franchise in 1968 and gained the concession to operate a duty free shop at Gibraltar airport in 1973, I suspect this was the rationale behind creating the rums in the first place, through the reason for its cessation is unknown. Certainly by the time S&S moved out of Sackville Street in the 1980s and to Gibraltar (where they remain to this day as part of a large conglomerate), the rum was no longer on sale.
Palate – Light and inoffensive, completely bland. Pears, sugar water, some mint. You can taste a smidgen of alcohol behind all that, it’s just that there’s nothing really serious backing it up or going on. 
The Cor Cor “Green”, cousin to the 
Given Japan has several rums which have made these pages (
The Cor Cor Red was more generous on the palate than the nose, and as with many Japanese rums I’ve tried, it’s quite distinctive. The tastes were somewhat offbase when smelled, yet came together nicely when tasted. Most of what we might deem “traditional notes” — like nougat, or toffee, caramel, molasses, wine, dark fruits, that kind of thing — were absent; and while their (now closed) website rather honestly remarked back in 2017 that it was not for everyone, I would merely suggest that this real enjoyment is probably more for someone (a) interested in Asian rums (b) looking for something new and (c) who is cognizant of local cuisine and spirits profiles, which infuse the makers’ designs here. One of the reasons the rum tastes as it does, is because the master blender used to work for one of the awamori makers on Okinawa (it is a spirit akin to Shochu), and wanted to apply the methods of make to rum as well. No doubt some of the taste profile he preferred bled over into the final product as well.




Whatever the case, the rum was as fierce as the Diamond, and even at a microscopically lower proof, it took no prisoners. It exploded right out of the glass with sharp, hot, violent aromas of tequila, rubber, salt, herbs and really good olive oil. If you blinked you could see it boiling. It swayed between sweet and salt, between soya, sugar water, squash, watermelon, papaya and the tartness of hard yellow mangoes, and to be honest, it felt like I was sniffing a bottle shaped mass of whup-ass (the sort of thing Guyanese call “regular”).
The rhum presents as warm rather than hot or sharp, so relatively tame to sniff, and this continues on to the palate. There a certain sweetness, light and clear, that is more pronounced in the initial sips, and the citrus notes are more noticeable, as are the brine and slight rottenness. What’s most distinct is the emergent strain of ouzo, of licorice (mostly absent from the nose until after it opens up a bit) … but fortunately this doesn’t take over, integrating reasonably well with tastes of clear bubble gum and strawberry soda pop that round out the crisp profile. Finish is medium long, dry, sweet, warm Guavas and white fruits and watery pears mingle with oranges and citrus peel and a slight dusting of salt, and that’s just about the whole story.




And also because, man, did this thing ever smell pungent — it was a bottle-sized 60-proof ode to whup-ass and rumstink. A barrage of nail polish, spoiling fruit, wood chips, wax, salt, and gluey notes all charged right out without pause or hesitation, spoiling for a fight. Even without making a point of it, the rhum unfolded with uncommon firmness into aromas of sweet, grassy herbals, green apples, sugar water, dill, cider, vegetables, toasted bread, a sharp mature cheddar, all mixed in with moist dark earth, sugar water, biscuits, orange peel. And the balance of all of them was really quite good, truly.
I’ll get straight to it, then, and merely mention that at 85% ABV, care was taken – I poured, covered the glass, waited, removed the cover, and prudently stepped way back.

I’ll leave you to peruse Steve’s enormously informative company profile for production details (it’s really worth reading just to see what it takes to start something like a craft distillery), and just mention that the rum is pot still distilled from juice which is initially fermented naturally before boosting it with a strain of commercial yeast. The company makes three different kinds of white rums – pot still white, high ester white and a blended white, all unaged. I tried what is probably the tamest of the three, the Select, which the last one, blended from several cuts taken from batches processed between October to December of 2018 and bottled at 58%. All of this is clearly marked on the onsite-produced label (self-engraved, self-printed, manually-applied), which is one of the most informative on the market: it details batch number, date, strength, variety of cane, still, number of bottles in the run…it’s really impressive work. 




It’s become a sort of personal hobby for me to try unaged white rums of late, because while I love the uber-aged stuff, they do take flavours from the barrel and lose something of their original character, becoming delicious but changed spirits. On the other hand, unaged 


I’ve never been completely clear as to what effect a resting period in neutral-impact tanks would actually have on a rum – perhaps smoothen it out a bit and take the edge off the rough and sharp straight-off-the-still heart cuts. What is clear is that here, both the time and the reduction gentle the spirit down without completely losing what makes an unaged white worth checking out. Take the nose: it was relatively mild at 40%, but retained a brief memory of its original ferocity, reeking of wet soot, iodine, brine, black olives and cornbread. A few additional nosings spread out over time reveal more delicate notes of thyme, mint, cinnamon mingling nicely with a background of sugar water, sliced cucumbers in salt and vinegar, and watermelon juice. It sure started like it was out to lunch, but developed very nicely over time, and the initial sniff should not make one throw it out just because it seems a bit off.
Consider first the nose of this