
Hoochery Distillery’s name derives from, as you might imagine, the word “hooch”, a slang term for moonshine, or illegal liquor, popular during Prohibition. Some references place the word’s origin as even earlier, with the Hoochinoo Native American tribe of Alaska, who supposedly – and unusually – made their own liquor. Whatever the case, a hoochery is a now apparently trademarked word for a low-end small-scale distillery making (you guessed it) hooch, specifically in Australia, which has a long history of formalizing words from the vernacular in new and charming ways.
The distillery itself was established in 1993 in north-western Australia’s remote Kimberly outback by Raymond “Spike” Dessert. He had been in the area since 1972 and when in the 1990s the Ord River irrigation area permitted sugar cane to be grown, he figured that the tropical climate, sugar cane, and need to diversify suggested a distillery. That’s the way the company legend runs, but maybe he just liked rum and couldn’t get any worth drinking there, who knows. What’s clear is like many independent men in a frontier province, he went about it by making stuff himself and learning as he went along, an ethos his company’s website emphasizes quite strongly.
They make several spirits – whiskey, gin, liqueurs – and quite a few rum expressions (up to 15 years old) with Australian molasses, yeast, local water and a five-day fermentation period — the wash is then run through a self-made double pot still, which keeps things at a low alcohol percentage to keep as many flavours in play as possible. There seems to be a lot of manual labour and hands-on work involved in the entire process, which may be why the annual output of the distillery remains low. This one, their overproof, is a 56.4% three year old rum, and it’s quite an unusual beast, let me tell you.
The nose begins with metallic, ashy notes right away, damp cardboard in a long-abandoned, leaky musty house. Thankfully this peculiar aroma doesn’t hang around, but morphs into a sort of soya-salt veggie soup vibe, which in turn gets muskier and sweeter over time; it releases notes of bananas and molasses and syrup, before gradually lightening and becoming – surprisingly enough – rather crisp. White fruits emerge – unripe pears and guavas, green apples, gooseberries, grapes. What’s really surprising is the way this all transforms over a period of ten minutes or so from one nasal profile to another. It’s not usual, but it is noteworthy.
The palate is more traditional and harbours few surprises except for how different from the aromas it turns out to be. The strength is good at 56.4% ABV and starts out very spicy – in fact, this is one of those cases where it feels stronger than it is, instead of the other way around. It’s a melange of tart fruit – strawberries, ripe mangoes, ginnip, apricots – together with brine, olives and bananas. Some molasses and vanilla and rotten oranges at the back end, as well as a slight bitterness, a tannic element, which may derive from the mahogany wood used for the filtration (either that or the barrels used for ageing were very active, or new). The finish was pretty good, providing final touches of molasses, fleshy fruits, salt, and some citrus and tart soursop to close off the show.
The rum as a whole started off well, and the nose suggested a great new style of rum snapping into focus. But somehow it fails on the tongue: it retains a raw sharpness without ever calming down and some of that initial promise is lost; it tastes rough and uncoordinated, and not as pleasing as that nose (and the initial taste) suggested it might be. It remains, to the end, very dry and glitteringly sharp, and not in a good way. The three years of ageing it had were not, I deem, entirely sufficient which makes me really interested in the 10 YO or 15 YO which they make, and how they managed to soften those.
It’s a measure of how much the Caribbean distilleries and their brands dominate the rum conversation that scant attention is paid to other lands which have a long rum tradition of their own. Part of it is that rums from, for example, Australia, don’t get marketed in the west very often, selling mostly in their own country and around Asia. I can’t say that this rum is a must-have, or that it should be on any Best-Of list made by every blogger under the sun – it’s really not on that level (or the one beneath that). But I have to admit it’s interesting, it’s new, and it’s different. I haven’t had anything like it before. In a world where we’re seeing a different overpriced indie pop up every week, perhaps paying the same money for something offbeat and unusual from Down Under might just be the way to renew our sense of what a rum can be, or aspire to.
(#786)(82/100)
Other notes
- Charcoal filtered through mahogany chips.
- Seems to be only available in Australia for now
- The tongue in cheek company profile says it’s the oldest legal distillery in Western Australia.
- Many thanks to Nicolai Wachman from Denmark, who, knowing of my desire to try more rums from Oz, spotted me this generous sample.
Rumaniacs Review #122 | 0785



When it really comes down to it, the only thing I didn’t care for is the name. It’s not that I wanted to see “Jamados” or “Bamaica” on a label (one shudders at the mere idea) but I thought “Veritas” was just being a little too hamfisted with respect to taking a jab at Plantation in the ongoing feud with Maison Ferrand (the statement of “unsullied by sophistic dosage” pointed there). As it turned out, my opinion was not entirely justified, as Richard Seale noted in a comment to to me that… “It was intended to reflect the simple nature of the rum – free of (added) colour, sugar or anything else including at that time even addition from wood. The original idea was for it to be 100% unaged. In the end, when I swapped in aged pot for unaged, it was just markedly better and just ‘worked’ for me in the way the 100% unaged did not.” So for sure there was more than I thought at the back of this title.






This process provides a tasting profile that reminds me of nothing so much than a slightly addled wooden still-rum from El Dorado: it’s sweet, feels the slightest bit sticky, and has strong notes of dark fruits, red licorice, plums, raisins and an almond chocolate bar gone soft in the heat. There’s other stuff in there as well – some caramel, vanilla, pepper again, light orange peel, but overall the whole thing is not particularly complex, and it ambles easily towards a short and gentle finish of no particular distinction that pretty much displays some dark fruit, caramel, anise and molasses, and that’s about it.
So, until we know more, focus on the rum itself. It’s quiet and gentle and some cask strength lovers might say – not without justification – that it’s insipid. It has some good tastes, simple but okay, and hews to a profile with which we’re not entirely unfamiliar. It has a few off notes and a peculiar substrate of something different, which is a good thing. So in the end, 
By the time this rum was released in 2014, things were already slowing down for Velier in its ability to select original, unusual and amazing rums from DDLs warehouses, and of course it’s common knowledge now that 2014 was in fact the last year they did so. The previous chairman, Yesu Persaud, had retired that year and the arrangement with Velier was discontinued as DDL’s new Rare Collection was issued (in early 2016) to supplant them.
The nose had been so stuffed with stuff (so to speak) that the palate had a hard time keeping up. The strength was excellent for what it was, powerful without sharpness, firm without bite. But the whole presented as somewhat more bitter than expected, with the taste of oak chips, of cinchona bark, or the antimalarial pills I had dosed on for my working years in the bush. Thankfully this receded, and gave ground to cumin, coffee, dark chocolate, coca cola, bags of licorice (of course), prunes and burnt sugar (and I 
One such is this Samaroli rum sporting an impressive 22 years of continental ageing, hailing from Grenada – alas, not Rivers Antoine, but you can’t have everything (the rum very likely came from Westerhall – they ceased distilling in 1996 but were the only ones exporting bulk rum before that). You’ll look long and hard before you find any kind of write up about it, or anyone who owns it – not surprising when you consider the €340 price tag it fetches in stores and at auction. This is the second Grenada rum selected under the management of Antonio Bleve who took over operations at Samaroli in the mid 2000s and earned himself a similar reputation as Sylvio Samaroli (RIP), that of having the knack of picking right.
So what to make of this expensive two-decades-old Grenada rum released by an old and proud Italian house? Overall it’s really quite pleasant, avoids disaster and is tasty enough, just nothing special. I was expecting more. You’d be hard pressed to identify its provenance if tried blind. Like an SUV taking the highway, it stays firmly on the road without going anywhere rocky or offroad, perhaps fearing to nick the paint or muddy the tyres. 
All that comes together in a rhum of uncommonly original aroma and taste. It opens with smells that confirm its provenance as an agricole, and it displays most of the hallmarks of a rhum from the blanc side (herbs, grassiness, crisp citrus and tart fruits)…but that out of the way, evidently feels it is perfectly within its rights to take a screeching ninety degree left turn into the woods. Woody and even meaty notes creep out, which seem completely out of place, yet somehow work. This all combines with salt, rancio, brine, and olives to mix it up some more, but the overall effect is not unpleasant – rather it provides a symphony of undulating aromas that move in and out, no single one ever dominating for long before being elbowed out of the way by another.

So let’s try it and see what the fuss is all about. Nose first. Well, it’s powerul sharp, let me tell you (63.8% ABV!), both crisper and more precise than the 

I was really and pleasantly surprised by how well it presented, to be honest. For a standard strength rhum, I expected less, but its complexity and changing character eventually won me over. Looking at others’ reviews of rhums in Reimonenq’s range I see similar flip flops of opinion running through them all. Some like one or two, some like that one more than that other one, there are those that are too dry, too sweet, too fruity (with a huge swing of opinion), and the little literature available is a mess of ups and downs.



Rum Nation’s own 
The results of all that micro-management are amazing.The nose, fierce and hot, lunges out of the bottle right away, hardly needs resting, and is immediately redolent of brine, olives, sugar water,and wax, combined with lemony botes (love those), the dustiness of cereal and the odd note of sweet green peas smothered in sour cream (go figure). Secondary aromas of fresh cane sap, grass and sweet sugar water mixed with light fruits (pears, guavas, watermelons) soothe the abused nose once it settles down.
Well, Canary Islands or Dominican Republic (I’ll assume The Hombres are correct and it’s the former), it has to be evaluated, so while emails and queries chase themselves around, let’s begin. Nose first: kind of sultry and musky. Green peas developing some fuzz, old bananas, vanilla and grated coconut, that kind of neither too-sweet nor too-salt nor too-sour middle ground. It’s a little spicy and overall presents as not only relatively simple, but a little thin too, and one gets the general impression that there’s just not much gong on.
Tres Hombres is now up to No. 34 or something, includes gin in the lineup, still do some ageing onboard for a month or so it takes to cross the Atlantic and certainly they have not lost their enthusiasm — they include rums from Barbados, DR and the Canary islands. Whether this part of their business will carry them into the future or forever be a sideline is, however, not something I can answer at this time – the lack of overall publicity surrounding their rums, suggests they still have a ways to go with respect to wider consciousness and acceptance.
Bristol, I think, came pretty close with this relatively soft 46% Demerara. The easier strength may have been the right decision because it calmed down what would otherwise have been quite a seriously sharp and even bitter nose. That nose opened with rubber and plasticine and a hot glue gun smoking away on the freshly sanded wooden workbench. There were pencil shavings, a trace of oaky bitterness, caramel, toffee, vanilla and slowly a firm series of crisp fruity notes came to the fore: green apples, raisins, grapes, apples, pears, and then a surprisingly delicate herbal touch of thyme, mint, and basil. 





Colour – Gold brown