In an ever more competitive market – and that includes French island agricoles – every chance is used to create a niche that can be exploited with first-mover advantages. Some of the agricole makers, I’ve been told, chafe under the strict limitations of the AOC which they privately complain limits their innovation, but I chose to doubt this: not only there some amazing rhums coming out the French West Indies within the appellation, but they are completely free to move outside it (as Saint James did with their pot still white) – they just can’t put that “AOC” stamp of conformance on their bottle, and making one rum outside the system does not invalidate all the others they can and do make within it.
This particular rhum illustrates the point nicely. It’s an AOC rhum made from a very specific variety of cane coloured gray-purple (don’t ask me how that got translated to ‘blue’) which is apparently due to an abundance of wax on the stem. It’s been used by Habitation Clément since 1977 and supposedly has great aromatics and is richer than usual in sugar, and is completely AOC-approved.
Clément has been releasing the canne bleue varietal rhums in various annual editions since about 2000. Its signature bottle has gone through several iterations and the ice blue design has become, while not precisely iconic, at least recognizable – you see it and you know it’s a Clément rhum of that kind you’re getting. Curiously, for all that fancy look, the rum retails for relative peanuts – €40 or less. Maybe because it’s not aged, or the makers feared it wouldn’t sell at a higher price point. Maybe they’re still not completely sold on the whole unaged white rhum thing, even if the clairins are doing great business, and unaged blancs have gotten a respect of late (especially in the bar and cocktail circuit), which they never enjoyed before
What other types of cane Habitation Clément uses is unknown to me. They have focused on this one type to build a small sub-brand around and it’s hard to fault them for the choice, because starting just with the nose, it’s a lovely white rum, clocking in at a robust 50% ABV. What I particularly liked about it is its freshness and clarity: it reminds me a lot of of Neisson’s 2004 Single Cask (which costs several times as much), just a little lighter. Salty wax notes meld nicely with brine and tart Turkish olives to start. Then the crisp peppiness of green apples and yoghurt, sugar water, soursop and vinegar-soaked cucumber with a wiri-wiri pepper chopped into it. The mix of salt and sour and sweet and hot is really not bad.
It’s sharp on the initial tasting – that levels down quickly. It remains spicy-warm from there on in, and is mostly redolent of fresh, sweet and watery fruit: so, pears, ripe green apples, white guavas. There are notes of papaya, florals, loads of swank, avocados, some salt, all infused with lemon grass, ginger and white pepper. The clarity and crispness of the nose is tempered somewhat as the tasting goes on, allowing softer and less aggressive flavours to emerge, though they do stay on the edges and add background rather than hogging the whole stage. The finish is delicate and precise; short, which is somewhat surprising, yet flavourful – slight lemon notes, apricots, cinnamon and a touch of unsweetened yoghurt.

So, what to make of this econo-budget white rhum? Well, I think it’s really quite good. The Neisson I refer to above was carefully aged, more exclusive, cost more…and yet scored the same — though it was for different aspects of its profile, and admittedly its purpose for being is also not the same as this one. I like this unaged blanc because of its sparkling vivacity, its perkiness, its rough and uncompromising nature which masks an unsuspected complexity and quality. There are just so many interesting tastes here, jostling around what is ostensibly a starter product (based on price if nothing else) — this thing can spruce up a mixed drink with no problem, a ti-punch for starters, and maybe a daiquiri for kicks.
I don’t know what aspects of its profile derive from that bleue cane specifically because so far in my sojourn through The Land of Blanc I’ve experienced so many fantastic rhums and each has its own peculiar distinctiveness. All I can say is that the low pricing here suggests a rhum that lives and dies at the bottom of the scale…but you know, it really shouldn’t be seen that way. It’s far too good for that.
(#796)(85/100)
Other Notes
- Production is limited to between 10,000 and 20,000 bottles a year, depending on the harvest. Not precisely a limited edition but for sure something unique to each year.
- Thanks to Etienne Sortais, who provided me with the sample, insisting I try the thing. He was certainly right about that.
We’ve been here before. We’ve tried a rum with this name, researched its background, been baffled by its opaqueness, made our displeasure known, then yawned and shook our heads and moved on. And still the issues that that one raised, remain. The Malecon Reserva Imperial 25 year old suffers from many of the same defects of its
The palate is similarly soft and similarly straightforward. It’s got more chocolate milk and and perhaps a touch of coffee grounds. A smidgen, barely a smidgen of oak and citrus, a sly taste of tangerines; it’s not very sweet (which is a plus) and sports some brine and Turkish olives and a touch of slight bitterness, which I’m going be generous and say is an oak influence that saves it from being just blah. Finish is okay I guess. Gone too quickly of course, no surprise at 40% ABV and leaving at best the sense of some black tea with too much condensed milk in it, that doesn’t entirely hide the fact that it’s too bitter.
It gets no better when tasted. It’s very darkly sweet, liqueur-like, giving up flavours of prunes and stewed apples (again); dates; peaches in syrup, yes, more syrup, vanilla and a touch of cocoa. Honey, Cointreau, and both cloying and wispy at the same time, with a last gasp of caramel and toffee. The finish is thankfully short, sweet, thin, faint, nothing new except maybe some creme brulee. It’s a rum that, in spite of its big number and heroic Jose Marti visage screams neither quality or complexity. Mostly it yawns “boring!” 




The palate was thick, rich and sweet, even in comparison the the 3YO which showed no modesty with such aspects itself but while stronger, had also been paradoxically easier. Here we were regaled with bananas, cherries in syrup, brown sugar, and a sort of smorgasbord of fruitiness – some tart, some just soft and mushy – and creaminess of greek yogurt sprinkled with cinnamon and cloves. Disappointingly, the finish did nothing much except lock the door and walk off, throwing a few notes of cloves, sugar, cherries, peaches and syrup behind. Not a stellar finish after the intriguing beginning.
Hampden gets so many kudos these days from its relationship with
The rum displays all the attributes that made the estate’s name after 2016 when they started supplying their rums to others and began bottling their own. It’s a rum that’s astonishingly stuffed with tastes from all over the map, not always in harmony but in a sort of cheerful screaming chaos that shouldn’t work…except that it does. More sensory impressions are expended here than in any rum of recent memory (and I remember 
In spite of the high ABV, which lends a fair amount of initial sharpness and heat to the tongue until it burns away and settles down, it’s actually not that fierce. It becomes almost delicate, and there’s a nice vein of fruity sweetness running through, which enhances the flavours of apples, cider, green grapes, citrus, coconut, vanilla, and candied oranges. There’s also some of that polish and acetone remaining, neatly dampened by caramel and brown sugar, all balancing off well against each other. It retains that delicacy to the finish line and stays well behaved: a touch sweet throughout, with caramel (a bit much), vanilla, fruits, grapes, raisins, citrus, blancmange…not bad at all.
Or so the story-teller in me supposes. Because all jokes and anecdotes aside, what this is, is a rum made to order. 

The nose begins with metallic, ashy notes right away, damp cardboard in a long-abandoned, leaky musty house. Thankfully this peculiar aroma doesn’t hang around, but morphs into a sort of soya-salt veggie soup vibe, which in turn gets muskier and sweeter over time; it releases notes of bananas and molasses and syrup, before gradually lightening and becoming – surprisingly enough – rather crisp. White fruits emerge – unripe pears and guavas, green apples, gooseberries, grapes. What’s really surprising is the way this all transforms over a period of ten minutes or so from one nasal profile to another. It’s not usual, but it is noteworthy.
Rumaniacs Review #122 | 0785



When it really comes down to it, the only thing I didn’t care for is the name. It’s not that I wanted to see “Jamados” or “Bamaica” on a label (one shudders at the mere idea) but I thought “Veritas” was just being a little too hamfisted with respect to taking a jab at Plantation in the ongoing feud with Maison Ferrand (the statement of “unsullied by sophistic dosage” pointed there). As it turned out, my opinion was not entirely justified, as Richard Seale noted in a comment to to me that… “It was intended to reflect the simple nature of the rum – free of (added) colour, sugar or anything else including at that time even addition from wood. The original idea was for it to be 100% unaged. In the end, when I swapped in aged pot for unaged, it was just markedly better and just ‘worked’ for me in the way the 100% unaged did not.” So for sure there was more than I thought at the back of this title.






This process provides a tasting profile that reminds me of nothing so much than a slightly addled wooden still-rum from El Dorado: it’s sweet, feels the slightest bit sticky, and has strong notes of dark fruits, red licorice, plums, raisins and an almond chocolate bar gone soft in the heat. There’s other stuff in there as well – some caramel, vanilla, pepper again, light orange peel, but overall the whole thing is not particularly complex, and it ambles easily towards a short and gentle finish of no particular distinction that pretty much displays some dark fruit, caramel, anise and molasses, and that’s about it.
So, until we know more, focus on the rum itself. It’s quiet and gentle and some cask strength lovers might say – not without justification – that it’s insipid. It has some good tastes, simple but okay, and hews to a profile with which we’re not entirely unfamiliar. It has a few off notes and a peculiar substrate of something different, which is a good thing. So in the end, 
By the time this rum was released in 2014, things were already slowing down for Velier in its ability to select original, unusual and amazing rums from DDLs warehouses, and of course it’s common knowledge now that 2014 was in fact the last year they did so. The previous chairman, Yesu Persaud, had retired that year and the arrangement with Velier was discontinued as DDL’s new Rare Collection was issued (in early 2016) to supplant them.
The nose had been so stuffed with stuff (so to speak) that the palate had a hard time keeping up. The strength was excellent for what it was, powerful without sharpness, firm without bite. But the whole presented as somewhat more bitter than expected, with the taste of oak chips, of cinchona bark, or the antimalarial pills I had dosed on for my working years in the bush. Thankfully this receded, and gave ground to cumin, coffee, dark chocolate, coca cola, bags of licorice (of course), prunes and burnt sugar (and I 
One such is this Samaroli rum sporting an impressive 22 years of continental ageing, hailing from Grenada – alas, not Rivers Antoine, but you can’t have everything (the rum very likely came from Westerhall – they ceased distilling in 1996 but were the only ones exporting bulk rum before that). You’ll look long and hard before you find any kind of write up about it, or anyone who owns it – not surprising when you consider the €340 price tag it fetches in stores and at auction. This is the second Grenada rum selected under the management of Antonio Bleve who took over operations at Samaroli in the mid 2000s and earned himself a similar reputation as Sylvio Samaroli (RIP), that of having the knack of picking right.
So what to make of this expensive two-decades-old Grenada rum released by an old and proud Italian house? Overall it’s really quite pleasant, avoids disaster and is tasty enough, just nothing special. I was expecting more. You’d be hard pressed to identify its provenance if tried blind. Like an SUV taking the highway, it stays firmly on the road without going anywhere rocky or offroad, perhaps fearing to nick the paint or muddy the tyres. 
All that comes together in a rhum of uncommonly original aroma and taste. It opens with smells that confirm its provenance as an agricole, and it displays most of the hallmarks of a rhum from the blanc side (herbs, grassiness, crisp citrus and tart fruits)…but that out of the way, evidently feels it is perfectly within its rights to take a screeching ninety degree left turn into the woods. Woody and even meaty notes creep out, which seem completely out of place, yet somehow work. This all combines with salt, rancio, brine, and olives to mix it up some more, but the overall effect is not unpleasant – rather it provides a symphony of undulating aromas that move in and out, no single one ever dominating for long before being elbowed out of the way by another.