Five years after its introduction, the Don Q Reserva 7YO rum from Puerto Rico has established itself as something of a quiet underground rum that is not usually recognized for its quality in the online rum fora – most of the time people skip over it to try the slightly older Gran Anejo, for example, or the single barrel release. And yet, it comes up for discussion quite often – rarely by itself, as itself, but usually as a comparator, something looked at with other rums of its kind (like the Bacardi Ocho, for one).
It flies under the radar for most people, I think, perhaps being seen as a single digit rum that is best for a cocktail … but which I argue has a quality that is equally suited for an affordable sipping experience. Even at 40% ABV, and even with a (somewhat surprising) dearth of online reviews, the rum punches well above its weight, and if perhaps it does not make “best-of” lists as often as its more upscale, finished or single-barrel siblings, it is a rum that I genuinely believe is a quiet classic that deserves a revisit… at the very least more appreciation: for a home bar, a back bar, or, for that matter, just about any bar that stocks good rums.
For those who like a brief introduction, this is a rum made by Destilería Serrallés of Puerto Rico, which is the biggest seller of rums on the island, even if elsewhere it always seems ot be overshadowed by the brontosaurus of Bacardi, which is also located there (along with several other smaller distilleries, like Club Caribe and San Juan Artisan Distillers). And yet, the distillery has been around since 1865 and is a well regarded rum brand around the world, with its main and best known product being the Don Q series first issued in 1934 (others are Boca Chica, Palo Viejo, Ron Llave, and Granado, though these are much less famous — Don Q is the outward facing, more premium export brand).
Well, a couple of years back, I spent an inordinate amount of time at the German Rum festival’s Don Q booth with the estimable sales rep Duncan Hayter and his lovely assistant, and ran through their most of their line, hoping to get a sense of the evolution up the age ladder, and this resulted in the Gold and Cristal reviews which I’ve already done, with more to follow. The 7YO is a different animal, though – it is the first of the “more serious” aged offerings that leads to the fancy premium bottlings of the Serralles line and was introduced with some fanfare in 2020.
Technical details: it’s blend of multi-column distilled light rums and single copper column distilled heavy rums, which were aged for a minimum of seven years in American white oak barrels – no additions, no fancy finishes. My understanding is that the lighter component has a fermentation period of just under 48 hours, while the heavier portion is anywhere from 60 to 300 hours, which really makes me curious as to how much of each distillate is in the final blend.
The results speak for themselves: it’s damned fine. The nose is somewhat lacklustre at first – tawny, dusty, with notes of honey, caramel, and crushed nuts. It is a little dry, and very solid, which is admirable for the strength, and then , after a few minutes, it starts to pick up a head of steam. We sniff emergent light hints of cinnamon, dark chocolate, vanilla, almonds, breakfast spices, coffee grounds, even some, crackers, and a faint background of brine. The tannics are kept well back, which is good, since aged rons of this kind may occasionally display some bite from the barrel if not carefully tended.
The palate is also quite tasty. Reasonably warm rather than spicy, it shows off notes of chewy caramel toffee, bon bons, vanilla, light molasses, a sort of creamy Guiness, one might say. Brown sugar muskiness is cut by a mild citrus line, with caramel everpresent, and there is also an interesting background of pickled ginger (the palate cleanser of many a sushi joint I’ve been thrown out of), as well as Dr. Pepper soda, which is odd enough, I’ll grant you, but leading to a nice enough finish (too short, though) of coffee grounds, nuts, almonds, chocolate and caramel.
Initially, thinking back on it and rereading my notes, it seems somewhat straightforward, even simple. But as it opens up and develops, when the fruits and nuts make their appearance, its quality and place in memory start to get a whole lot greater. And while the overall impression is perhaps somewhat wine-y and even reminiscent of a soda sometimes, it remains a very nice dram, and certainly has its adherents when it comes to making a cocktail like a daiquiri or an Old Fashioned (or whatever some creative mixologist can come up with)
For a rum that’s relatively young and sometimes overshadowed by the finishes and stronger proofs of the more heavily promoted premium and upscale rums of the company, it is really quite an enjoyable sipping experience. It is pleasantly affordable, gives bang for the buck and acts as a solid bridge between the younger mixing rums of the line, and the pricier Gran Anejo – I liked it a lot, even if I feel that a few extra points of proof could be useful, and would like to see more age statement rums from the company in the portfolio. But whether it’s at standard strength or not, the blend and the craft that made it are self-evident, and I believe it should receive more serious attention. Hopefully, as time goes on, this opinion will be justified by others, and the rum recognized more widely as a Key Rum which I contend it is, and it deserves to be.
(#1123)(83/100) ⭐⭐⭐
Other notes




















The idea was a good one and I still feel they were a little ahead of their time – the rum renaissance had not yet hit its peak – but clearly the sales were less than what was hoped for, and even after they started doing a blend of molasses and cane juice rums under the Ten Cane moniker, as well as shipping bulk to Europe for indie bottlers to work with, it didn’t pay off. In 2015 they ceased operations altogether and the remaining stock of ageing barrels were shipped over to Foursquare, and then Europe. We can still find various expressions around the indie circuit, but they are getting less all the time, and now knowledge of the brand is limited mostly to aficionados, or the odd post here or there about some dusty bottle found somewhere. Oh, and as an aside, those cognac pot stills were left to gather dust, until San Juan Artisanal Distillery in Puerto Rico outfit saw their potential and bought them to ship to their own distillery, a few years after Ten Cane folded.
On balance, I can’t say the rum impressed me that much (though I’d buy it if the price was right). It’s a decently made product with a nice series of aromas and tastes, yet it remains somewhat thin even at its strength, and overall, it suggests potential more than actuality. Moreover, the profile just doesn’t come together very well, and one gets the impression the various elements of sweet, salt, fruit and what have you, are playing against each other, rather than working together to provide a cohesive tasting profile. It makes the overall experience less, if only for me.























