
The word agricole is nowadays used indiscriminately to refer to any cane juice distillate, no matter where it is made, and by consumer and producers both. Discussions have recently popped up on FB arguing that appropriating the term under such circumstances was (and is) theft of reputation and quality, which the French Island rum makers had garnered for themselves over long decades (if not centuries) of quality rhum-making, and was therefore being ripped off by any producer not from those islands who used the term. And here comes a rum company from the Far East, Laodi, seeming to have found an admirable way of getting around that issue, by referring to their hooch as “Pure Sugar Cane Rhum,” which I think is just missing the word “juice” to be completely accurate.
Laodi, whose parent company is Lao Agro Organic Industries, was formed in 2006 by Ikuzo Inoue, a then-52 year-old Japanese engineer, who, with a local Lao partner, acquired a distillery located in the village of Naxone in Laos, just north of the Thailand border — it’s actually just a short drive away from the Issan Distillery (which is south of the border). The distillery previously made local spirits like lao-lao (based on fermented rice) but the new owner decided to switch to rum, utilizing sugar cane from one of two 10 hectare plots of land (one always remains fallow and they are rotated), and going determinedly with juice rather than molasses.
The cane is cut and transported to the factory where it is crushed (1 tonne cane = ~400 liters juice) and set to ferment in steel vats using dehydrated wine yeast, for between 3-4 days. The resultant wine is about 9% ABV and is then run through a vacuum distillation machine – using this apparatus reduces the boiling point of the liquid by lowering the pressure within the apparatus, supposedly leading to less degradation of the wine in a shorter timeframe; the separation of heads and tails and extraction of the heart remains the same as for traditional methods.

Initially the resultant spirit came out the other end at 47% and early versions of the Laodi / Vientiane rums were bottled at 42% – the white rum was rested for two years in stainless steel tanks and slowly reduced to that strength – clearly they’ve done some upgrading since then, as by the time one of them walked through my door and into my glass, they already were beefing it up. That rum (or rhum if you like), was the 56% Vientiane Agricole rhum I looked at two years ago, which seems to be discontinued now (or replaced by this one – note the strength which is the same, and the loss of the word “agricole”…somebody is clearly paying attention).
How does this iteration smell? Very pungent and very powerful – it’s unclear whether their vacuum distillation method is bolted on to a pot or column still, but for my money, based on the profile, it’s column (query to the company is pending). It smells simply massive – salty, dusty and lemon-grassy all at once, quite herbal and earthy, of musty loam, rain on hot clay bricks. This was just the opening salvo, and it was followed swiftly by other notes of acetones, polish, cinnamon, anise, sugar water, cucumber and some watermelons, papayas and white guavas. I thought I sensed some vanilla in there somewhere, but could have been wrong – overall, for that strength, it behaved remarkably well.
The taste was excellent too: it glided across the tongue with controlled force and without trying to scrape it raw. It tasted initially dry and pungent, of glue and furniture polish, linseed oil (the sort I used to oil my cricket bat with, back in the days when I dared to lift one), and also of brine and olives and coconut water, cider and vinegar, cucumbers in a mild pimento sauce, and behind it, the citrus zest. And on top of all that, there was a peculiar creaminess to the experience, like a snow cone with syrup and condensed milk drizzled over the shaved ice. This all led up to a very pleasant finish, crisp and citrus-like, redolent of more brine, cider, guavas, mangoes, nicely spicy, nicely tasty and an all round excellent close, which stuck around as long as regular guests at a Caner Afterparty.
Dredging back through my memories of the original Laodi Vientiane and what I thought of it back then, I think that even though the strength was the same, this was and is a different rhum, an evolution in the quest to raise the bar, up the game. It controls its strength well, yet loses none of the force of its ABV, and isn’t trying to be bitchy or sharp or uncomfortable. We may not call it an agricole, yet its antecedents are clear – it’s a cane juice rhum, strong, well made, properly delicious, with just enough edge to keep you hopping. And made in a part of the world we should seriously start to look at, in the constant search for quality artisanal rums that fly under our western radar..
(#625)(83/100)
Other notes
- Laodi comes from the two words — “Lao” for the country and “Di” meaning “good”
- The company also makes a lightly-aged brown-coloured rum (with an interesting variation on the ageing process), as well as a set of “married” rums which are infused or spiced and released at lower proof.
- Rumporter magazine has an excellent 2017 article by Damien Sagnier on the company and its production techniques, which I drew on for the more technical aspects – the assumption is that these have not changed since then, of course.
- The label is a masterpiece of minimalism, but the counterpoint to that is that it doesn’t actually provide much in the way of information – most of what I’m telling you comes from brochures, webpages and a meandering conversation at the booth at the 2019 Paris Rhumfest where I filched a hefty sample.

This was also the case when tasted. The bright and clean fruity-ester notes were more in evidence here than on the nose — green apples, sultanas, hard yellow mangoes, thyme, more pineapples, a bag of white guavas and watery pears. There was a hint of danger in the hint of cucumbers in white vinegar with a pimento or two floating around, but this never seriously came forward, a hint was all you got; and at best, with some concentration, there were some additional herbs (dill, cilantro), grass, sugar water and maybe a few more olives. I particularly liked the mild finish, by the way – clear and fruity and minty, with thyme, wet grass, and some almonds and white chocolate, sweet and unassuming, just right for what had come before.
Nose – Starts off with plastic, rubber and acetones, which speak to its (supposed) unaged nature; then it flexes its cane-juice-glutes and coughs up a line of sweet water, bright notes of grass, sugar cane sap, brine and sweetish red olives. It’s oily, smooth and pungent, with delicate background notes of dill and cilantro lurking in the background. And some soda pop. 
Colour – Gold
Given that it is nine years tropical ageing plus another year in the Sauternes casks, I think we could be expected to have a pretty interesting profile — and I wasn’t disappointed (though the low 41% strength did give me pause). The initial smells were grassy and wine-y at the same time, a combination of musk and crisp light aromas that melded well. There were green apples, grapes, the tart acidity of cider mixed in with some ginger and cinnamon, a dollop of brine and a few olives, freshly mown wet grass and well-controlled citrus peel behind it all. 









Because for the unprepared (as I was), the nose of this rum is edging right up against revolting. It’s raw, rotting meat mixed with wet fruity garbage distilled into your rum glass without any attempt at dialling it down (except perhaps to 40% which is a small mercy). It’s like a lizard that died alone and unnoticed under your workplace desk and stayed there, was then soaked in diesel, drizzled with molten rubber and tar, set afire and then pelted with gray tomatoes. That thread of rot permeates every aspect of the nose – the brine and olives and acetone/rubber smell, the maggi cubes, the hot vegetable soup and lemongrass…everything.
Just as we don’t see Americans making too many full proof rums, it’s also hard to see them making true agricoles, especially since the term is so tightly bound up with the spirits of the French islands.


Thailand doesn’t loom very large in the eyes of the mostly west-facing rum writers’ brigade, but just because they make it for the Asian palate and not the Euro-American cask-loving rum chums, doesn’t mean what they make can be ignored; similar in some respects to the light rums from Puerto Rico, Dominican Republic, Panama and Latin America, they may not be rums 
Anyway, here’s what it was like. The nose of the Ilha da Madeira fell somewhere in the middle of the line separating a bored “meh” from a more disbelieving “holy-crap!”. It was a light melange of a playful sprite-like aroma mixed in with more serious brine and olives, a little sweet, and delicate – flowers, sugar water, grass, pears, guavas, mint, some marzipan. You could sense something darker underneath – cigarette tar, acetones – but these never came forward, and were content to be hinted at, not driven home with a sledge. Not really a brother to that fierce Jamaican brawler, more like a cousin, a closer relative to the 
I’ll provide some more background detail in the Other Notes below, but for the moment let’s just read off the fact sheet for the rum which is very helpfully provided on the Rare Rums website and on the bottle label itself. This is a cane juice distillate and can therefore be classed as an agricole-style rhum; distilled 2009 and the four barrel outturn from a column still was aged in Madeira casks, providing 570 bottles in 2017, with a strength of 52%.
In the last decade, several major divides have fissured the rum world in ways that would have seemed inconceivable in the early 2000s: these were and are cask strength (or full-proof) versus “standard proof” (40-43%); pure rums that are unadded-to versus those that have additives or are spiced up; tropical ageing against continental; blended rums versus single barrel expressions – and for the purpose of this review, the development and emergence of unmessed-with, unfiltered, unaged white rums, which in the French West Indies are called 
Aside from being made so long ago, what makes the 1924 special is that it was the initial release of an aged rhum from Bally, and one of the first of its kind in the French West Indies, if not 
Still, we had to get facts, and a lot of our preliminary conversations and subsequent texts and messages revolved around the data points, which are as follows: the rhum was made in 1885 on Martinique, and derived from cane juice that was boiled prior to fermentation. Although the exact age is unknown, it was certainly shipped off the island before Mount Pelée erupted in 1902 and destroyed all stocks there, so at an absolute maximum it can be 17 years old. This is, however unlikely – few rums or rhums were aged that long back then, and the opinion of the master blender of St James (Mark Sassier) that it was 8-10 years old is probably the best one (

Well, that out of the way, let me walk you through the profile. Nose first: what was immediately evident is that it adhered to all the markers of a crisp agricole. It gave off of light grassy notes, apples gone off the slightest bit, watermelon, very light citrus and flowers. Then it sat back for some minutes, before surging forward with more: olives in brine, watermelon juice, sugar cane sap, peaches, tobacco and a sly hint of herbs like dill and cardamom.