
It must be something about the French – they’re opening micro distilleries all over the place (Chalong Bay, Sampan, Whisper, Issan and Toucan are examples) and almost all of them are channelling the agricole ethos of the French West Indies, working with pure cane juice and bringing some seriously interesting unaged blancs to the attention of the world. Any time I get bored with the regular parade of rums from the lands of the pantheon, all I have to do is reach for one of them to get jazzed up about rum, all over again. í
The latest of these little companies is from Vietnam, which is rife with sugar cane juice (“Nuoc Mia”) as well as locally made bottom-house rice- or molasses-originating artisanal spirits called “rượu” (ruou); these operate in the shadows of any Government regulation, registration or oversight — many are simple moonshineries. But Saigon Liquorists is not one of these, being the formally incorporated enterprise of two expatriate Frenchmen Clément Jarlier and Clément Daigre, who saw the cane juice liquor being sold on the streets in Ho Chi Minh City and smelled a business opportunity. The fact that one was involved in spirits distribution in Vietnam while the other had both broker experience and knew about the distillation of cognac didn’t hurt wither – already they had a background in the industry.

Photo (c) Saigon Liquorists, from FB
Sourcing a 200-liter single column still in 2017 from China, they obtained fresh cane, then the juice, experimented for three months with fermentation, distillation, cutting, finally got the profile they were after, and rolled out the first Rhum Mia in October that year at a local charity gala. In their current production system, the sugarcane comes from Tien Giang in the Mekong Delta, just south of Ho Chi Minh City, via a supplier who collects it from farmers in the area and does the initial processing. The sugarcane is peeled, and pressed once to get the first juice. That is then vacuum-packed in 5L bags and loaded into refrigerated trucks (this slows down fermentation), which transport the bags the 70km to the distillery. There fermentation is begun and lasts about five days, before being run through the still – what comes out the other end is around 77% ABV. The rum is rested in inert, locally-made traditional clay vessels called chums (used in rice liquor fermentation in Vietnam) for eight months and then slowly diluted with water over the final two months to 45% – a strength chosen to appeal to the local market where Mia’s initial sales were made.
The strength might prove key to broader acceptance in foreign markets where 50-55% ABV is more common for juice-based unaged rhums (Toucan had a similar issue with the No.4, as you may recall). When I nosed this 45% rhum, its initial smells took me aback – there was a deep grassy kind of aroma, mixed in with a whole lot of glue, book bindings, wax, old papers, varnish and furniture polish, that kind of thing. It reminded me of my high school studies done in GT’s National Library, complete with the mustiness and dry dust of an old chesterfield gone to mothballs, under which are stacked long unopened suitcases from Edwardian times. And after all that, there came the real rum stuff – grass, dill, sweet gherkins, sugar water, white guavas and watermelon, plus a nice clear citrus hint. Quite a combo.
The rhum distanced itself from the luggage, furniture and old tomes when I tasted it. The attack was crisp and clean on the tongue, sharp and spicy, an unambiguous blade of pure herbal and grassy flavours – sweet sugar cane sap, dill, crushed lime leaves, brine, olives, with just a touch of fingernail polish and turpentine at the back end, as fleeting as a roué’s sly wink. After about half an hour – longer than most will ever have this thing gestating in their glasses – faint musty dry earth smells returned, but were mixed in with sugar water, cucumbers and pimentos, cumin, and lemongrass, so that was all good. The finish was weak and somewhat quick, quite aromatic and dry, with nice hints of flowers, lemongrass, and tart fruits.

Ultimately, it’s a reasonably tasty tropical drink that would do fine in (and may even have been expressly designed for) a ti-punch, but as a rhum to have on its own, it needs some torqueing up, since the flavours are there, but too difficult to tease out and come to grips with. Based on the experience I’ve had with other micro-distilleries’ blancs (all of which are stronger), the Mia is damned intriguing though. It’s different and unusual, and in my correspondence with him, Clement suggested that this difference comes from the fact that the sugar cane peel is discarded before pressing which makes for a more grassy taste, and he takes more ‘heads’ away than most, which reduces flavour somewhat…but also the hangover, which, he remarked, is a selling point in Vietnam.
These days I don’t drink enough to get seriously wasted any more (it interferes with my ability to taste more rums), but if this easy-on-the-head agricole-style rhum really does combine both taste and a hangover-free morning after, and if the current fascination with grass-to-glass rums continues in the exclusive bars of the world – well, I’m not sure how you could stop the sales from exploding. Next time I’m in the Real World, I’ll keep an eye out for it myself.
(#680)(76/100)
Other Notes
- All bottles, labels and corks are sourced in Vietnam and efforts are underway to begin exporting to Asia and Europe.
- Production was around 9000 bottles a year back in 2018, so it might have increased since then.
- This batch was from 2018
- Plans are in play to distill both gins and vodkas in the future.
- Hat tip to Reuben Virasami, who spotted me the sample and alerted me to the company. Also to Tom Walton, who explained what “chums” were. And many thanks to Clément Daigre of SL, who patiently ran me through the history of the company, and its production methods.

Whatever the case, the rum was as fierce as the Diamond, and even at a microscopically lower proof, it took no prisoners. It exploded right out of the glass with sharp, hot, violent aromas of tequila, rubber, salt, herbs and really good olive oil. If you blinked you could see it boiling. It swayed between sweet and salt, between soya, sugar water, squash, watermelon, papaya and the tartness of hard yellow mangoes, and to be honest, it felt like I was sniffing a bottle shaped mass of whup-ass (the sort of thing Guyanese call “regular”).
Rumaniacs Review #105 | 0678
Nose – A combination of the
Rumaniacs Review #104 | 0677
Another peculiarity of the rhum is the “AOC” on the label. Since the AOC came into effect only in 1996, and even at its oldest this rhum was done ageing in 1991, how did that happen? Cyril told me it had been validated by the AOC after it was finalized, which makes sense (and probably applies to the 1976 edition as well), but then, was there a pre-1996 edition with one label and a post-1996 edition with another one? (the two different boxes it comes in suggests the possibility). Or, was the entire 1970 vintage aged to 1991, then held in inert containers (or bottled) and left to gather dust for some reason? Is either 1991 or 1985 even real? — after all, it’s entirely possible that the trio (of 1976, 1970 and 1952, whose labels are all alike) was released as a special millesime series in the late 1990s / early 2000s. Which brings us back to the original question – how old is the rhum?
Rumaniacs Review #103 | 0676
The name of the rum (or ron, if you will) relates back to the Mayan motif that has been part of the brand from the inception: 
The rhum presents as warm rather than hot or sharp, so relatively tame to sniff, and this continues on to the palate. There a certain sweetness, light and clear, that is more pronounced in the initial sips, and the citrus notes are more noticeable, as are the brine and slight rottenness. What’s most distinct is the emergent strain of ouzo, of licorice (mostly absent from the nose until after it opens up a bit) … but fortunately this doesn’t take over, integrating reasonably well with tastes of clear bubble gum and strawberry soda pop that round out the crisp profile. Finish is medium long, dry, sweet, warm Guavas and white fruits and watery pears mingle with oranges and citrus peel and a slight dusting of salt, and that’s just about the whole story.
The Strand 101° was specifically designed by Knud Strand, a colourful Danish distributor who worked closely with Robert Greaves (as he had with many brands before) to bring the Mhoba line to market. What he was looking for was to create a blend of unaged and aged rum from pot stills, adhering to something of the S&C profile but from only one still (not two or more). He was messing around with samples some time back and after making his selections finally came back to two, both fullproof — one, slightly aged was too woody, with the other unaged one perhaps too funky. 
This is where good labelling helps understand what you’re getting. Mine read that it was a sugar cane juice rum, single blended, the bottle outturn (330 bottles, of which this was a sample), batch 2019FC1, South African made, and 65% ABV (ouch!). Actually, the only things missing from the label were the age statement (website says just over a year) and the still of origin (it’s a pot still), which I imagine subsequent labels will correct, especially as additional aged varietals begin to enter the market and a stock of different aged expressions gets built up – already, the company site lists eight different rums, so they’re not wasting any time.
Tasting notes: definitely Jamaican, that hogo and funk was unmistakable, though it seemed more muted than the fierce cask strength Hampdens we’ve been seeing of late. It smelled initially of pencil shavings, crisp acetones, nail polish remover, a freshly painted room and glue. After opening up, I went back some minutes later and found softer aromas – red wine, molasses, honey, chocolate, and cream cheese and salted butter on fresh croissants, really yummy. And this is not to ignore the ever-present sense of fruitiness – dark grapes, black cherries, ripe mangoes, papayas, gooseberries and some bananas, just enough to round off the entire nose.


This is a rum that has become a grail for many: it just does not seem to be easily available, the price keeps going up (it’s listed around €300 in some online shops and I’ve seen it auctioned for twice that amount), and of course (drum roll, please) it’s released by Richard Seale. Put this all together and you can see why it is pursued with such slack-jawed drooling relentlessness by all those who worship at the shrine of Foursquare and know all the releases by their date of birth and first names.
This bottle notes George Morton, founded in 1838, as being located in Dundee which the OVD history page confirms as being the original offices. But a 1970s-dated Aussie listing for a 40% ABV OVD rum already shows them as being located in Glasgow, and a newer bottle label shows Talgarth Rd in London, so my Dundee edition has to be earlier. Lastly, an auction site lists a similar bottle from the 1970s with a label also showing Dundee, and a spelling of “Guyana”, so since the country became independent in 1966, I’m going to suggest the early 1970s is about right
Although it’s older, Samaroli is somewhat eclipsed these days (by Velier), and is sometimes regarded as being on the same tier as, say, 






This bottle likely comes from the late 1970s: there is an earlier version noted as being from “British Guiana” that must have dated from the 1960s (Guyana gained independence in 1966) and by 1980 the UK largely ceased using degrees proof as a unit of alcoholic measure; and United Rum Merchants was taken over in 1984, which sets an absolute upper limit on its provenance (the URM is represented by the three barrels signifying Portal Dingwall & Norris, Whyte-Keeling and Alfred Lamb who merged in 1948 to form the company). Note also the “Product of Guyana” – the original blend of 18 different rums from Barbados, Guyana, Jamaica and Trinidad pioneered by Alfred Lamb, seems to have been reduced to Guyana only for the purpose of releasing this one.


